2018 Media Kit & Advertising Guide

2018 Media Kit & Advertising Guide MAGAZINE • WEB • EVENTS 2018 MEDIA KIT MAZDA MX-5: TIRE TEST: MAX-PERFORMANCE RUBBER FOR TRACK & STREET PREP TIPS FOR STREET, TRACK AND AUTOCROSS MAZDA MX-5 VS. FIAT 124: TRACK-PREPPED ROADSTER SHOWDOWN MAGAZINE BUILD YOUR DREAM IS SIM RACING Since 1984, Grassroots Motorsports magazine has provided WORKSHOP REAL RACING? RAMPAGE! Roadster Shop’s insane Camaro RS genuine expertise and entertainment for the automotive enthusi- is an apex-slaying track warrior ast community. Our promise to our readers: to be their personal Tips for creating and outfitting the ultimate car-nut guide to the sports car world. workspace Grassroots Motorsports isn’t limited to print. The Apple App also in this issue: Restomod Ramp Truck • Project Mustang • Rotary Miata

GrassrootsMotorsports.com Online racers are making the GrassrootsMotorsports.com transition from pixels to Store sells a digital version of our magazine, Amazon sells the Focus ST Tips: volume 34 • number 4 • june 2017 pavement—and winning! Expert advice on getting volume 34 • number 2 • april 2017 max performance from Ford’s compact rocket Meet the S2002: A Honda-powered BMW Kindle edition, and an Android version is • Action camera guide that tears up the track • IMSA GT3 Mercedes p. 125 • Project Mustang GT GrassrootsMotorsports.com • Retro ramp truck tow rig Restomod Ramp Truck •also Project Mustang in GTthis • Miata-powered issue: MGB available via Google Play. volume 34 • number 7 • november 2017 p. 125

The incredible historyDeltaWing: of one of the + most innovative race cars ever • Lotus Elise Buying Guide . + • Build Your Dream Shop rate base in 2017 • Porsche 944 Turbo 51,000+ +p. 125 1. Magazine Advertisements When you advertise in Grassroots Motorsports, you get the most balanced and targeted shot at your buyer for the lowest cost per thousand in this segment. Your message will be seen by a solid base of paid subscribers, newsstand buyers, and attendees of many events across the country.

MAGAZINE AD SIZES

2018 MAGAZINE ADVERTISING RATES full page All ads printed in full color. Prices are per insertion. Bundle up to save. (non-bleed) 1 7" x 10" /3 V page Ad Type 1x 4x 8x (trim) 2.25" 8.125" x 10.875" x 10" 2-page spread $3990 $3670 $3360 (bleed) 8.375" x 11.125" back cover $3628 $3670 $3355

inside front cover $3150 $3098 $3019 1/6 V 1/3 page page inside back cover $2683 $2636 $2546 square 2.25" 4.75" x 4.875" x full page $2336 $2284 $2195 2 /3 page 4.875" 4.75" x 10" 2/3 page $1890 $1822 $1785

junior page $1580 $1523 $1470 1/2 page horizontal 7" x 4.875" 1/2 page (horizontal) $1391 $1365 $1286

1/3 page (vertical or square) $1076 $1024 $971 1/6 page horiz. 1 1/4 page $851 $814 $788 4.75" x 2.375" /4 page 3.375" 1 1/6 page (horizontal or vertical) $683 $656 $604 x /12 page 4.875" 2.25" x 2.375" 1/12 page $446 $410 $378 junior page classified, per inch 4.75" x 7.375" $61 $53 $49 classified 1.625" wide Rate card No. 30, effective September 1, 2017 .25" gutter

2. Deeper Engagement “ These marketing opportunities are a simple way to make your company part of our magazine’s content. Contact us to get in on the action. EXPERT OPINIONS “The Grassroots Motorsports audience is involved and hands-on–the same type of person that buys our type of product. GRM is a tremendous way to reach our customers and meet new ones.” James Clay President, BimmerWorld

“Our customer is the educated and discerning enthusiast. Grassroots Project Car Sponsorships Motorsports is the Support these 2018 project car builds, 2018 PROJECT CARS, CLOCKWISE FROM ABOVE: only magazine which appear in story installments over Mazda Miata low-buck endurance racer we advertise in multiple issues of the magazine. Your logo on Volvo V70 turbo wagon every issue. It hits each opening spread, along with mentions BMW M3 with LS swap our target market in our online updates, will let everyone know Ford ramp truck perfectly–and at you helped make that project possible. Chevy Corvette Z06 a very reasonable price.” Lee Grimes Automotive Product Contests Manager, Koni Shocks Grassroots Motorsports holds regular giveaway contests to promote our partners’ products. Giveaways are promoted through our website, social media and the magazine itself.

2018 MAGAZINE PRODUCTION SCHEDULE (Editorial content subject to change.)

December 2017 April 2018 June 2018 October 2018 December 2018 CLOSING: Fri., Sept. 29, 2017 CLOSING: Fri., Jan. 5, 2018 CLOSING: Fri., March 23, 2018 CLOSING: Fri., July 6, 2018 CLOSING: Fri., Sept. 28, 2018 MATERIALS: Fri., Oct. 6, 2017 MATERIALS: Fri., Jan. 12, 2018 MATERIALS: Fri., March 30, 2018 MATERIALS: Thurs., July 12, 2018 MATERIALS: Fri., Oct. 5, 2018 ON SALE: Tues., Nov. 14, 2017 ON SALE: Tues., Feb. 20, 2018 ON SALE: Tues., May 22, 2018 ON SALE: Tues., Aug. 21, 2018 ON SALE: Tues., Nov. 13, 2018 Today’s track car bargains• $2017 Challenge: Meet Identifying and collecting Showcasing today’s ultimate Race car makeover • Does Factory Five shootout • the country’s best low-buck today’s unicorns • Cop track cars • Spray a great going pro still exist? • Fuel injector tune-up • The builders • Your first event • cars • Track day tips• paint job at home • Wings Understand race engines • definitive GM transmission Hoses and fittings • Low- Welding and repairing explained and tested • Tools that you need • Honda guide • Building a home Ford Fiesta ST • Air-cooled CRX Si • BMW 1 Series buck tech tips • Home shop modern cars • Oil shop • Honda Civic Si • Porsche 911 SPECIAL EDITORIAL: Chevy Camaro tips • Porsche GT3 Cup • mysteries explained • BONUS DISTRIBUTION: SCCA Solo Holiday gift guide BONUS DISTRIBUTION: Buick Grand National Camaro • Fiat 124 Spyder Nationals and Runoffs BONUS DISTRIBUTION: PRI Trade Show SPECIAL EDITORIAL: PRI Trade Show Safety section November 2018 February 2018 August 2018 February 2019 CLOSING: Fri., Nov. 17, 2017 CLOSING: Fri., May 18, 2018 CLOSING: Fri., Aug. 10, 2018 May 2018 MATERIALS: Fri., Aug. 17, 2018 CLOSING: Fri., Nov. 9, 2018 MATERIALS: Fri., Nov. 24, 2017 MATERIALS: Fri., May 25, 2018 ON SALE: Tues., Jan. 2, 2018 CLOSING: Fri., Feb. 23, 2018 ON SALE: Tues., Oct. 2, 2018 MATERIALS: Fri., Nov. 16, 2018 ON SALE: Tues., July 3, 2018 BMW race car face- MATERIALS: Fri., March 2, 2018 Check out a track ON SALE: Tues., Jan. 1, 2019 The next cars to become off • Editors’ Choice • ON SALE: Tues., April 10, 2018 monster • Trailers and Porsche shootout • Editors’ collectible • European sleds• Homebuilt turbocharger Nissan Z-cars • Rain driving towing • Understand shock Choice • Modern coatings and supercharger setups • and setup tips • Formula Tire test • Sheet metal absorbers • Chassis tuning • explained • Do you need Stocking a home shop • VW SAE • Cooling system tips fabrication • DeLorean • Ford Mustang SVO • those big brakes? • BMW Scirocco • Ford Focus RS for summer • Detailing • BMW M3 Hyundai Genesis Coupe 2002 • Mazda MX-5 BONUS DISTRIBUTION: BMW 318is • Subaru BONUS DISTRIBUTION: Classic BONUS DISTRIBUTION: BONUS DISTRIBUTION: Rolex 24 At Daytona Impreza WRX Motorsports mailing SEMA Show Rolex 24 At Daytona

Contact us to put a plan in motion! • (800) 520-8292 • [email protected] 2018 MEDIA KIT WEB Take your online advertising to the next level. Reach hundreds of thousands of influential automotive enthusiasts per month. Plans start as low as $200.

1. GrassrootsMotorsports.com Thanks to our abundant online editorial content, our website boasts strong search engine and referral traffic so you’ll also reach people beyond the magazine readership.

803,724 average monthly impressions per ad 2,060,497 average monthly page views 420,192 average monthly unique visitors 4,110,771 average yearly unique visitors Stats as of August 2017 2018 WEBSITE AD SIZES The typical GrassrootsMotorsports.com user: • Male, 41, makes $100,000+ per year, engineer by trade, well educated. leaderboard: 728 x 90 • Gets all of his automotive news online (when he’s not looking at cars for sale). small: • Has a Miata that he drives on the weekends, but he and his friends also play square: with their Mustangs, Camaros, Supras and Civics. 300x250 240x90 • Owns more than 5 cars, with everything from toys to tow vehicles parked in (above the fold) his garage.

2018 WEBSITE ADVERTISING RATES Advertising on our website is priced by impression to ensure you always get what you pay for.

Ad Type 1,000 100,000 500,000 1,000,000 1,500,000 2,000,000 impressions impressions impressions impressions impressions impressions

leaderboard $3.00 $300 $1500 $3000 $4500 $6000

square (above the fold) $2.75 $275 $1375 $2750 $4125 $5500

small $2.00 $200 $1000 $2000 $3000 $4000

2. Grassroots Motorsports E-Newsletter 2018 E-NEWSLETTER AD We send out our free Grassroots Motorsports e-newsletter each month. SIZES & PRICES Promotional banner spots are available, and links to your website and videos can be included at no additional charge. Grassroots Motorsports 111,000+ qualified email addresses reached E-Newsletter:

3. E-Newsletter for Advertisers 180x180 600x120: $595 Our free monthly e-newsletter for advertisers and commercial clients is $295 an excellent channel for business-to-business promotion.

4000+ qualified email addresses reached

4. Facebook.com/GrassrootsMotorsports E-Newsletter for Advertisers Get your product on our readers’ social feeds alongside our GRM Live (Business to Business): sessions, how-to videos, track visits and more. Contact us about partnerships.

127,000+ Facebook followers (grows about 500 per month) 600x120: $195

EVENTS Connect with your customers in person–and on a personal level–at our annual events. Sponsor- “ ships and vendor spots are available at several price points, and we handle all promotion and marketing at no extra cost. Contact us for details. EXPERT OPINIONS “In this space, Grassroots Motorsports GRM Speedfest at the Classic Motorsports Mitty is the purveyor of cool. We transform Road Atlanta’s infield into a massive car carnival as the When we launched track buzzes with one of the country’s top historic races. Track Night in America, we knew the exposure gained would be important, but it was the endorsement that allowed us to differentiate.” Heyward Wagner, Director of Experiential Programs, Sports Car Club of America

“I became a Viper racer in 2006 as a result of a driver education weekend Christmas present from my wife. As a result of racing a Viper, my Dodge dealership also became the number- one-volume Viper dealer in the world in 2009–and has held that position for the past seven years. Our involvement with Grassroots Motorsports has been key. We competed (and won) kevin adolf photo in their Ultimate Track Car Challenge. We’ve 5Concours d’Lemons 5Skidpad Challenge 5Ultimate Track Car Challenge advertised in their Celebrate unloved cars during Got grip? Competitors attack Track cars of all levels and magazine. We have Monterey, the Mitty (Road Atlanta) Road Atlanta’s skidpad with all budgets take over Virginia given garage tours to and Concours d’Elegance of manner of machines to find International Raceway for an their fans during race America (Michigan). out who can pull the most g’s. unlimited time trial competition. weekends. Racing is a great marketing tool that has turned into results for my business, and the people at GRM are winners.” Ben Keating Viper Exchange

“GRM is the best magazine on earth for 5GRM Experience at the Rolex 24 At Daytona 5$2018 Challenge real car guys like us. I Our big-top hospitality tent stands at the Ten-second cars built for just over two grand? can’t put it down.” center of the action in the Daytona infield. Yes, this Gainesville, Florida, event attracts some Randy Pobst Tickets for this one always sell out. staggeringly innovative budget builds. Longtime pro racer