A.3 CLIENT PROFILE ramiro EXPOSITO TOM ORD THE humanBRAND Tom Ford is a fashion designer and film director. Was born on August 27, 1961, in Austin, Texas. While studying architecture at the Paris campus of the Parsons School of Design, Ford decided to switch to fashion. He became Womenswear Designer for Gucci in 1990 and Creative Director in 1994. Under Ford's direction, Gucci's annual sales grew to $3 billion. Since resigning from Gucci in 2005, Ford has launched his own fashion brand and he also directed Colin Firth in the film The Single Man.

“my goal is still to build one of the top five or 10 luxury brands in the world”. Tom Ford THE FACTS

WHATMENSWEAR THEY DO BEAUTY EYEWEAR ACCESORIES

WHERE845 Madison Avenue New York, New York 10021 Tom Ford is a case where the entire company rests on the charisma and genius of one man. He returned sexuality to the fashion world and secured it with his iconic black suits and immaculate open white shirts. His interpretation of women’s clothes is much more catchy and emphatically sensual, luxurious, and charming. 122 STORES 11 BRANCHES 50 EMPLOYEES $1B ANNUAL REVENUE

COSTUMERSInternational, cultured, well traveled, and possessing disposable income THE BRAND

CONCEPTTom Ford’s style is an illustration of luxury and sensuality, workmanship and expensive designer experience.

SHARP

PROVOCATIVE

LUXURIOUS

“I don’t like to see or smell food in the office. But I don’t like the staff to leave the office, either.” Tom Ford CONTROVERSIAL SOPHISTICATE SEXY LUXURIOUSITS NOT JUST ABOUT THE CLOTHING, LUXURY ITS WHEN CLOTHE CAN BE A MIRROR OF WHAT WE ARE CULTURALLY NOW OR IN THE FUTURE.

SHARPITS ALL ABOUT STYLE WISH IS AN EXPRESSION OF PEOPLE CHARACTER AND ENHANCE WHO YOU ARE.

PROVOCATIVETHE CONCEPT IS TIED TO CREATIVE INDEPENDENCE. MEANS BE RUTHLESS BUT WITH THE CHALLENGE OF BEING CREATIVE WITHING A GIVEN SET OF PARAMETERS.

CONTROVERSIALTOM FORD PLAYS WITH SEXUAL IMAGINARY BUT KEEPS THE AWARENESS OF HIS BRAND.

SEXYTHE GOAL OF THE BRAND WITH FASHION IT’S MAKE THEIR CLIENTS FEEL RATHER THAN THINK. IT’S EXUBERANCE, SHOWING THE BODY.

SOPHISTICATEBE PERFECTIONIST, PUT EXTRA ATTENTION TO DETAILS. IT’S AN EXPRESSION DIRECTLY TRANSLATED FOR HIS PERSONALITY. THE BRAND

DEFINITIONBY TOM FORD THE DESIGN GUIDELINES

CREATE A FLEXIBLE ENVIRONMENT THAT ALLOWS WORKERS CHOOSE 1 BETWEEN DIFFERENT PLACES FOR WORK.

CLEAR SEPARATION BETWEEN THE FOOD AREAS AND THE MAIN WORK 2 STATIONS.

USE OF THE AESTHETICS OF THE BRAND IN THE INTERIOR DESIGN 3 FOR A MORE STRONG SENSE OF OWNERSHIP OF THE WORKERS.

4 TOM FORD OFFICE AS CENTER OF OPERATION AS A TRANSLATION OF “HE IS THE BRAND”.(HIERARCHY)

MATERIALS NEED TO REFLECT LUXURIOUS & SOPHISTICATION IN A 5 MODERN WAY AS THE BRAND. THE BIBLIOGRAPY

http://time.com/4217076/tom-ford-fashion-design/ http://www.azquotes.com/author/5000-Tom_Ford/tag/goal https://www.glamourboutique.uz/eng/brands/tom-ford-5/ https://www.businessoffashion.com/community/people/tom-ford https://www.youtube.com/watch?v=KddfGRXdQx8 https://www.girvin.com/blog/human-brands-tom-ford-and-tom-ford/ https://www.racked.com/2015/9/3/9255613/tom-ford-designer https://www.hollywoodreporter.com/features/tom-ford-designer-turned-director-925601 https://www.businessoffashion.com/articles/people/tom-ford-whats-next http://www.tomford.com/on/demandware.store/Sites-tomford-Site/default? gclid=EAIaIQobChMIx9Pd4Z3y2AIVUCSBCh18bQejEAAYASAAEgKTKvD_BwE https://www.glassdoor.com/Overview/Working-at-Tom-Ford-International-EI_IE357936.11,33.htm