CATEGORY ADVICE 2019

• Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2019

Branded only Shoppers are the youngest group New World Countries counts for the within , and so brands must form an majority of wine sales in the Impulse sector. essential part of Wine’s future (Nielsen Apr. 2019) (Kantar 2019) Make sure to focus your range Stocking well known wine brands can on New World Countries . boost your sales and attract new shoppers

1/3 of Low/no Alcohol shoppers Wines over £6 are showing positive are heavy shoppers of Alcohol double digit growth YoY (Kantar 2017) (Nielsen Apr. 2019) Make sure you stock a range of lower/ Make sure your offer non alcohol products to attract this growing includes all price points number of consumers and premium wine.

58% of shoppers in the convenience sector travel by foot. Attract younger customers by keeping up with new trends. Wine in cans, millennial Ensure you are stocking smaller brands and gin-infused wines are all formats that are easy to carry entering the market. (HIM 2015) CATEGORY ADVICE Market Insight 2019

Current Trends ● Consumers, especially millennials, are always looking for the latest trends, so it is important to ensure that you stock products that appeal to and attract new customers. ● New canned products, both wine and wine spritz, are entering the market this year. These appeal to those looking for a single serve, and are also more environmentally friendly. ● As many consumers are looking to reduce their alcohol intake, there is a great opportunity for single serve formats. Bestway has a wide range of wines in 187ml bottles to supply this need. ● Low/no alcohol is becoming more important, as more people either moderate or cut out their alcohol intake. 39% of the adult population would consider low/no alcohol drinks, so it is important to stock a range of options for those cutting back. Source: Kantar Worldpanel Low-no Alc Thought Leadership 2017 ● Two brands of gin-infused wine have been launched from Echo Falls and Blossom Hill, to tap into the popularity of gin.

The Potential of Premium Merchandising Your Ranging ● The greatest sales growth in Impulse comes from the £6-10 price bracket, Wine Fixture 1. Make sure you have the best-selling with largest increase (43%) coming between £7-8. 1. Separate the different wine brands in your range. We recommend having Source: Nielsen, Total Impulse, Total Light Wine SKU, Value Sales, 52 we data to 20.04.19 versus YA styles - Shoppers look fi rst for good availability of our “Must Stock” lines as a minimum. ● By stocking premium wines, you can attract more adventurous shoppers, wine type, so keep red, white, giving the opportunity to increase basket spend and profi t, not only in wine, rosé and sparkling separate. 2. Ensure you keep a choice of different price points but around your store. 2. Use your chiller - White, rosé to appeal to all customers, from entry level to premium. ● and sparkling should be in the Shoppers are looking to trade up for a better “at home” experience. chiller. Keep red and fortifi ed They are looking to drink less, but better wines, and so are willing to spend 3. Make sure you cover all wine styles – White, on an ambient shelf. Rosé, Red, Sparkling, Fortifi ed, Perry and Low/No. more per bottle. 3. Premiumise upwards – That way you will have something for everyone. ● Convenience currently under-indexes against the supermarkets in premium Place premium products 4. A good range of single serve products is wines, so stocking the right premium range will attract new shoppers on the higher shelves, with increasingly important for attracting to deliver more sales and profi t. higher volume/value lines at new customers. the bottom. ● Stocking the new trends, such as 19 Crimes and Jam Shed will attract 5. Make sure you stock up for the seasonal peaks. younger millennial customers, increasing your footfall. 4. Block brands – keep brands sales will soar at Christmas and together to increase visibility, around Valentines Day and Mother’s Day, while ● Premium rosé styles, such as Provence, are also in growth, so it is impact and ease of purchase Red Wines and Ports are popular at Father’s Day. important to offer these as well as the sweeter White . for the shopper. CATEGORY ADVICE Must Stock Lines 2019

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again. = Premium

SINGLE SERVE WINE SPARKLING WINE Chile USA Spain Australia Sparkling Spain Italy France

1 2 3 4 5 6 7 8 9 10 11 12

WHITE WINE ROSÉ WINE South Africa USA Chile New Zealand Hungary Australia UK Australia USA UK

13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

RED WINE PERRY Spain USA Australia South Africa Chile Argentina UK Italy Portugal

Scotland

31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 CATEGORY ADVICE Must Stock Lines 2019

CASILLERO DEL DIABLO ECHO FALLS 1 187ML 5 187.5ML SKU CODE: 278210 SKU CODE: 508168

BLOSSOM HILL WHITE CAMPO 2 187ML 6 187ML SKU CODE: BW 557881 BAT 543153 SKU CODE: 606505

BLOSSOM HILL ROSÉ YELLOW TAIL PINOT GRIGIO 3 187ML 7 187ML SKU CODE: 596413 SKU CODE: 772576

ECHO FALLS I HEART PROSECCO 4 187ML 8 200ML SKU CODE: 508146 SKU CODE: 281430 CATEGORY ADVICE Must Stock Lines 2019

CELLAR ESTATES ROYAL BRUT KUMALA CHARDONNAY 9 75CL 13 75CL SKU CODE: BW 331847 BAT 516219 SKU CODE: 386230

ROSSINI PROSECCO BAREFOOT PINOT GRIGIO 10 75CL 14 75CL SKU CODE: 329144 SKU CODE: 566579

I HEART PROSECCO ECHO FALLS WHITE 11 75CL 15 75CL SKU CODE: 154108 SKU CODE: BW 76171 BAT 553099

MOÉT & CHANDON BLOSSOM HILL WHITE 12 75CL 16 75CL SKU CODE: BW 132358 BAT 286145 SKU CODE: BW 762528 BAT 163560 CATEGORY ADVICE Must Stock Lines 2019

ECHO FALLS FRUITS WHITE I HEART PINOT GRIGIO 17 75CL 21 75CL SKU CODE: 145047 SKU CODE: 154132

CASILLERO DEL DIABLO JACOBS CREEK PINOT GRIGIO 18 SAUVIGNON BLANC 75CL 22 75CL SKU CODE: 294241 SKU CODE: 502979

OYSTER BAY YELLOW TAIL CHARDONNAY 19 SAUVIGNON BLANC 75CL 23 75CL SKU CODE: 654957 SKU CODE: 772543

WATCHMANS BAY SAUVIGNON WOLF BLASS YELLOW LABEL 20 75CL 24 CHARDONNAY 75CL SKU CODE: 429501 SKU CODE: 240819 CATEGORY ADVICE Must Stock Lines 2019

HARDYS VR CHARDONNAY ECHO FALLS FRUITS ROSÉ 25 75CL 29 75CL SKU CODE: 553206 SKU CODE: 145036

THE STRAW HAT WHITE THE STRAW HAT ROSÉ 26 75CL 30 75CL SKU CODE: 317205 SKU CODE: 317106

HARDYS VR ROSÉ CAMPO VIEJO TEMPRANILLO 27 75CL 31 75CL SKU CODE: 265546 SKU CODE: BW 52067 BAT 569146

GALLO WHITE BAREFOOT MERLOT 28 75CL 32 75CL SKU CODE: BW 32203 BAT 290621 SKU CODE: 566601 CATEGORY ADVICE Must Stock Lines 2019

GALLO GFV MERLOT 19 CRIMES 33 75CL 37 75CL SKU CODE: BW 416319 BAT 216775 SKU CODE: 381697

BLOSSOM HILL RED KUMALA MERLOT 34 75CL 38 75CL SKU CODE: BW 762726 BAT 163677 SKU CODE: 386241

HARDYS VR SHIRAZ CASILLERO DEL DIABLO 35 75CL 39 CABERNET SAUVIGNON 75CL SKU CODE: BW 65236 BAT 553208 SKU CODE: 359641

YELLOW TAIL SHIRAZ DEPORTE DE REYES 36 75CL 40 75CL SKU CODE: 772532 SKU CODE: 384167 CATEGORY ADVICE Must Stock Lines 2019

Q.C. CREAM COCKBURNS FINE RUBY PORT 41 70CL 44 75CL SKU CODE: BW 78317 BAT 663072 SKU CODE: 608953

Scotland BUCKFAST TONIC WINE AMORINO SPARKLING 42 75CL 45 1.5LTR SKU CODE: BW 114653 BAT 579643 SKU CODE: 421665

MARTINI BIANCO 43 75CL SKU CODE: 400479 CATEGORY ADVICE Planogram 2019 1.25m x 4 Shelf

SHELF 1 SKUs BESTWAY BATLEYS SHELF 278210 278210 CASILLERO SAUVIGNON BLANC 187ML 557881 543153 BLOSSOM HILL WHITE 187ML 1 596413 596413 BLOSSOM HILL ROSE ITALY 187ML 508168 508168 ECHO FALLS CHARDONNAY 187.5ML 651660 651660 KISSING TREE PINOT GRIGIO 18.7CL 281430 281430 I HEART PROSECCO 20CL 331847 516129 CELLAR ESTATE ROYAL CAVA BRUT 75CL 329122 329122 ROSSINI ROSATO 70CL 329144 329144 ROSSINI PROSECCO 70CL 154108 154108 I HEART PROSECCO 75CL SHELF 240655 584401 LELAC NV 75CL 2 132358 286145 MOET & CHANDON 75CL

SHELF

SHELF 2 SKUs 3 BESTWAY BATLEYS 566579 566579 BAREFOOT PINOT GRIGIO 75CL 294890 294241 CASILLERO SAUVIGNON BLANC 75CL 515050 216476 JACOBS CREEK CHARDONNAY 75CL 331595 331595 OXFORD LANDING SAUVIGNON BLANC 75CL 240819 240819 WOLF BLASS YELLOW CHARDONNAY 75CL 654957 654957 OYSTER BAY SAUVIGNON BLANC 75CL 213493 213493 VILLA MARIA SAUVIGNON BLANC 75CL 266743 266743 CALVET LTD REL SAUVIGNON 75CL 955683 955683 LACHETEAU SANCERRE 75CL 11245 11245 PASQUIER DE CHABLIS 75CL SHELF 4 CATEGORY ADVICE Planogram 2019 1.25m x 4 Shelf

SHELF 3 SKUs BESTWAY BATLEYS SHELF 154110 154110 I HEART SAUVIGNON BLANC 75CL 154132 154132 I HEART PINOT GRIGIO 75CL 1 76171 553099 ECHO FALLS WHITE 75CL 762528 163560 BLOSSOM HILL WHITE 75CL 508135 508135 ECHO FALLS SAUVIGNON BLANC 75CL 746278 746278 HARDYS VR PINOT GRIGIO 75CL 65269 553206 HARDYS VR CHARDONNAY 75CL 32203 290621 GALLO GFV WHITE ZINFANDEL 75CL 154143 154143 I HEART ROSE 75CL 265546 265546 HARDYS VR ROSE CABERNET SAUVIGNON 75CL SHELF 2

SHELF

SHELF 4 SKUs 3 BESTWAY BATLEYS 620058 620058 AMORINO SPARKLING PERRY 6.8% 1.5LTR 589335 589335 LAMBRINI ORIGINAL P/M 6.8% 1.5LTR 574765 574765 THREE MILLS WHITE 75CL 317205 317205 THE STRAW HAT WHITE 75CL 440775 440775 SHY PIG WHITE 75CL 792527 792527 GALLO SUMMER WHITE 75CL 145047 145047 ECHO FALLS FRUITS WHITE 75CL 145036 145036 ECHO FALLS FRUITS ROSE 75CL 317106 317106 THE STRAW HAT ROSE 75CL 440786 440786 SHY PIG ROSE 75CL SHELF 4 CATEGORY ADVICE Planogram 2019 1m x 5 Shelf

SHELF 1 SKUs BESTWAY BATLEYS SHELF 78317 663072 QC CREAM 70CL 82055 608750 BRISTOL CREAM 75CL 1 111465 283397 STONES GINGER WINE 70CL 429720 429720 PORTMANS FINE RUBY 70CL 59802 608953 COCKBURNS FINE RUBY 75CL 896504 896504 ROSSINI VERMOUTH BIANCO 70CL 400479 400479 MARTINI BIANCO 75CL 606505 606505 CAMPO CRIANZA 18.7CL 557892 543163 BLOSSOM HILL RED 187ML 508146 508146 ECHO FALLS MERLOT 187.5ML SHELF 651615 651615 KISSING TREE AUSTRALIAN SHIRAZ 18.7CL 2 SHELF 2 SKUs BESTWAY BATLEYS 240611 240611 WOLF BLASS YELLOW CABERNET SAUVIGNON 75CL SHELF 381697 381697 19 CRIMES 75CL 661827 661827 OYSTER BAY MERLOT 75CL 3 460246 460246 CASILLERO RESERVA P 75CL 162674 162674 TRIVENTO MALBEC 75CL 384167 384167 DEPORTE DE REYES MALBEC 75CL 21426 21426 CAMPO VIEJO GARNACHA 75CL 52067 569146 CAMPO VIEJO TEMPRANILLO 75CL 27445 27445 CALVET MONTAGNE ST EMILION 75CL 285320 285320 CHATEAUNEUF DE PAPE CALVET 75CL

SHELF SHELF 4 3 SKUs BESTWAY BATLEYS 386241 386241 KUMALA MERLOT 75CL 566601 566601 BAREFOOT MERLOT 75CL 359641 359641 CASILLERO CABERNET 75CL 21588 488218 STAMP SHIRAZ CABERNET 75CL SHELF 502980 502980 JACOBS CREEK 75CL 123440 123440 JACOBS CREEK SHIRAZ 75CL 5 27711 553265 JACOBS CREEK MERLOT 75CL 644756 644756 YELLOW TAIL MERLOT (AUS) 75CL 772532 772532 YELLOW TAIL SHIRAZ 75CL CATEGORY ADVICE Planogram 2019 1m x 5 Shelf

SHELF SHELF 1 4 SKUs BESTWAY BATLEYS 413478 413478 ISLA NEGRA MERLOT CABERNET 75CL 775489 775489 ISLA NEGRA RES CHAB SAUV 75CL 508124 528526 ECHO FALLS SHIRAZ 75CL 463609 734320 GALLO GFV CAB SAUVIGNON 75CL 154121 154121 I HEART MERLOT 75CL 65236 553208 HARDYS VR SHIRAZ 75CL SHELF 92191 553207 HARDYS VR MERLOT 75CL 2

SHELF

SHELF 5 SKUs

3 BESTWAY BATLEYS 762726 163677 BLOSSOM HILL RED 75CL 317018 317018 THE STRAW HAT RED 75CL 215737 215737 CELLIER D OR ROUGE 75CL 431079 431079 CAPE CLASSIC RED 75CL 145025 145025 ECHO FALLS FRUITS RED 75CL 76126 553100 ECHO FALLS RED 75CL

SHELF 4

SHELF 5 CATEGORY ADVICE Planogram 2019 2m x 5 Shelf

SHELF 1 SKUs BESTWAY BATLEYS 78317 663072 QC CREAM 70CL SHELF 78362 663083 QC MEDIUM 70CL 82055 608750 BRISTOL CREAM SHERRY 75CL 1 122355 323662 CROFT ORIGINAL SHERRY 75CL 126474 126474 CROFT TRIPLE CROWN 75CL 111465 283397 STONES GINGER WINE 70CL 429720 429720 PORTMANS FINE RUBY 70CL 82417 565265 COCKBURNS SPECIAL RESERVE 75CL 59802 608953 COCKBURNS FINE RUBY 75CL 460367 393000 TAYLORS LBV 70CL SHELF 896504 896504 ROSSINI VERMOUTH BIANCO 70CL 400479 400479 MARTINI BIANCO 75CL 2 400446 400446 MARTINI EXTRA DRY 75CL 606505 606505 CAMPO CRIANZA 18.7CL 557892 543163 BLOSSOM HILL RED 187ML 644844 644844 BLOSSOM HILL MERLOT USA 187ML 278209 278209 CASILLERO CABERNET SAUVIGNON 187ML 508146 508146 ECHO FALLS MERLOT 187.5ML SHELF 772565 772565 YELLOW TAIL SHIRAZ 187ML 651615 651615 KISSING TREE AUSTRALIAN SHIRAZ 18.7CL 3 651572 651572 JACOBS CREEK SHIRAZ CABERNET 18.7CL 642181 642181 STOWELLS CABERNET MERLOT 187ML

SHELF SHELF 4 2 SKUs BESTWAY BATLEYS 21426 21426 CAMPO VIEJO GARNACHA 75CL 52067 569146 CAMPO VIEJO TEMPRANILLO 75CL 27445 27445 CALVET MONTAGNE ST EMILION75CL 266765 266765 CALVET LTD REL MERLOT 75CL 266708 266708 CALVET CAHORS MALBEC 75CL SHELF 384167 384167 DEPORTE DE REYES MALBEC 75CL 162674 162674 TRIVENTO MALBEC 75CL 5 460246 460246 CASILLERO RESERVA P 75CL 661827 661827 OYSTER BAY MERLOT 75CL 994709 994709 OYSTER BAY PINOT NOIR 75CL 381697 381697 19 CRIMES 75CL 160913 160913 WOLF BLASS YELLOW SHIRAZ 75CL 240611 240611 WOLF BLASS YELLOW CAB/SAUV 75CL 308040 308040 DARK HORSE CAB SAUVIGNON 75CL CATEGORY ADVICE Planogram 2019 2m x 5 Shelf

SHELF 3 SKUs SHELF BESTWAY BATLEYS 1 566601 566601 BAREFOOT MERLOT 75CL 249162 249162 BAREFOOT MALBEC 75CL 359641 359641 CASILLERO CABERNET 75CL 294922 294274 CASILLERO MERLOT 75CL 496588 496588 OXFORD LANDING MERLOT 75CL 265579 265579 STAMP CAB MERLOT 75CL 502980 528946 JACOBS CREEK PINOT NOIR 75CL SHELF 123440 123440 JACOBS CREEK SHIRAZ 75CL 27711 553265 JACOBS CREEK MERLOT 75CL 2 35710 35710 MCGUIGAN BLACK SHIRAZ 75CL 772532 772532 YELLOW TAIL SHIRAZ 75CL 644756 644756 YELLOW TAIL MERLOT (AUS) 75CL

SHELF 3 SHELF 4 SKUs

SHELF BESTWAY BATLEYS 287348 287348 JP CHENET MERLOT 75CL 4 120780 515447 JP CHENET CAB/ 75CL 154121 154121 I HEART MERLOT 75CL 775489 775489 ISLA NEGRA RES CHAB SAUV 75CL 508124 528526 ECHO FALLS SHIRAZ 75CL 76148 553097 ECHO FALLS MERLOT 75CL 463609 734320 GALLO GFV CABERNET SAUVIGNON 75CL 416319 216775 GALLO GFV MERLOT 75CL 386217 386217 KUMALA PINOTAGE 75CL SHELF 386241 386241 KUMALA MERLOT 75CL 65236 553208 HARDYS VR SHIRAZ 75CL 5 92191 553207 HARDYS VR MERLOT 75CL 16865 16865 HARDYS CREST CABERNET SHIRAZ MERLOT 75CL CATEGORY ADVICE Planogram 2019 2m x 5 Shelf

SHELF 5 SKUs SHELF BESTWAY BATLEYS 1 475475 475475 SILVER BAY POINT RED 8% 75CL 317018 317018 THE STRAW HAT RED 75CL 574732 574732 THREE MILLS RED 75CL 215737 215737 CELLIER D OR ROUGE 75CL 431079 431079 CAPE CLASSIC RED 75CL 682479 682479 GALLO SUMMER RED 75CL 403518 403518 PRIDELANDS PINOTAGE CIN 75CL SHELF 762726 163677 BLOSSOM HILL RED 75CL 145025 145025 ECHO FALLS FRUITS RED 75CL 2 76126 553100 ECHO FALLS RED 75CL 440797 440797 SHY PIG RED 75CL 413478 413478 ISLA NEGRA MERLOT CABERNET 75CL

SHELF 3

SHELF 4

SHELF 5 CATEGORY ADVICE 2019

For more information including planograms and advice on other key ranges, go to www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting AUGUST RANGE