2021 Media Kit

SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021) The first LGBT newspaper jointly and equally produced by men and women CHLOE JACKMAN PHOTOGRAPHY

Raising visibility, building community and celebrating diversity for over four decades

SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Reasons for Pride Thank you for your interest in the . Founded in 1978, the Bay Times was the first LGBT publication to be jointly and equally created by men and women. We value our community’s heritage and the role that the Bay Times has played for over four decades. The Bay Times is proud to be the oldest and largest paper for our community in the San Francisco Bay Area that has been, and always will be, 100% funded and owned by LGBT individuals. You can also take pride in the Bay Times, knowing that it is used as a teaching tool by educators in the San Francisco Unified School District, City College, San Francisco State University and other local colleges and universities. Free of sexually explicit ads and content, the Bay Times is proudly displayed at businesses, community centers, schools, cafés and more, as well as in news- stands in central Bay Area locations. We are additionally proud to be a verified publication that is designated as a certified LGBT-owned business by the National LGBT Chamber of Commerce. We are members of the National and Journalist Association and the International Gay & Lesbian Travel Association. CHLOE JACKMAN PHOTOGRAPHY CHLOE JACKMAN PHOTOGRAPHY PHOTO BY SANDY MORRIS SANDY BY PHOTO

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Multimedia Innovators In 1996, San Francisco Bay Times Co-Publisher Dr. Betty Sullivan founded “Betty’s List,” which preceded popular online services such as Craigslist. Even then, during the early years of modern digital networks and the growth of the global internet, she and Co- Publisher Jennifer Viegas recognized the power of digital media’s potential. The San Francisco Bay Times has since grown to become a multiplatform media company with local, national and interna- tional reach. San Francisco Bay Times Castro Street Cam Website and Digital Archive According to Google Search Console and the Amazon website tracking service Alexa, http://sfbaytimes.com/ has frequently ranked among the top 25,000 websites in the entire U.S. Unique visitor metrics have shown traffic at between 600,000 and over 1,000,000 annually, depending on the content topic. This does not even include traffic related to the paper’s digital archive. Castro Street Cam The live-streaming 24/7 Castro Street Cam—comprised of multiple cameras—offers anyone with an internet connection the ability Homepage of https://sfbaytimes.com/ to view Plaza, Jane Warner Plaza and Castro Street, capturing its rainbow flags, , rainbow cross- walks and many historic locations associated with renowned LGBT activists, artists and others of the past and present. It is the first live-streaming media of its kind for the epicenter of the worldwide LGBTQ community. E-Blast System Now comprised of not only “Betty’s List,” but also Harvey’s List for men and the Bay Times List, our E-blast system includes tens Full Text of Current and Past Issues is of thousands of subscribers who opt-in to receive our messages and at https://issuu.com/sfbt are therefore inclined to open them, welcoming the information. Social Media The San Francisco Bay Times for years has ranked either first or second for engagement at Facebook among all comparable LGBT media companies in the U.S. Engagement in 2020 frequently went over 181K, ranking the Bay Times over 5 times higher than the sec- ond listed company. Since our social media offerings are tied to the

Bay Times website, content and advertising at the site are boosted. Bay Times List and Betty’s List E-blasts

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

A Personal Approach to Advertising

San Francisco Bay Times advertisers include some of the nation’s largest companies as well as local landmark small businesses. Customized plans help to match and connect advertisers to consumers. Valued relationships within networks built over decades are essential. You will rarely hear another media company say that they turn down advertising, but in our case that is true because we do not run sexually explicit ads and content. Distribution hubs are therefore potentially limitless. Here are just some of our advertisers:

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Beth Greene: From directing photo shoots to design- Community Leaders ing massive outdoor billboards, graphic San Francisco Bay Times columnists and journalists designer Beth Greene has an extensive bring more than 50 years of experience working for background in all aspects of art direc- Pulitzer Prize-winning media outlets. They include tion, design, layout and production. Her some of the Bay Area’s most respected and talented clients have included museums, interna- tional clothing companies and more. She leaders who cover a wide array of topics including brings her impressive experience and award- politics, finance, sports, entertainment, health and winning skills to the San Francisco Bay Times. fitness, auto, books, philanthropy, food and wine, pets and much more. Robert Holgate: A humanitarian, as well as a designer, Robert Holgate is dedicated to critical social issues. With Dr. Marcy Adelman: The Co-Founder of his hands-on approach to philanthropy and the organization Openhouse, Dr. Adelman social justice, he supports the advance- serves on the Alzheimer’s Prevention and ment of local and national social causes. Preparedness Task Force, California Com- mission on Aging, the Board of the Al- Jennifer Kroot: A filmmaker, known for zheimer’s Association of Northern California her acclaimed LGBTQ-themed documen- and Northern Nevada and the San Francisco taries, including The Untold Tales of Ar- Dignity Fund Oversight and Advisory Committee. mistead Maupin and To Be Takei, Jennifer Kroot is a Bay Area native. She studied filmmaking at the San Derek Barnes: Derek Barnes is CEO of the Francisco Art Institute, where she has also taught. She is East Bay Rental Housing Association and a a member of The Academy of Motion Picture Arts and Co-Founder at g-dii Enterprises. He serves Sciences. on the boards of the Horizons Foundation and Homebridge CA. Michele Karlsberg: Winner of the Lamb- da Literary Foundation Publishing Pro- John Chen: Sports columnist John Chen has fessional Award and many other honors, competed in, as well as coached, Michele Karlsberg is now celebrating 33 tennis, volleyball, softball and football. years of successful book campaigns. Lou Fischer: Louise (Lou) Fischer is a For- Councilmember-at-Large Rebecca mer Co-Chair of the Board of Directors of the Kaplan: Elected in 2008 to serve as Alice B. Toklas LGBT Democratic Club and Oakland’s citywide Councilmember, has served as an appointed and elected Del- Rebecca Kaplan was re-elected in 2016 egate for the State Democratic Party. She is and 2020. She also serves on the Alam- a proud graduate of the Emerge California eda County Transportation Commission. Women’s Democratic Leadership program, was a San Francisco Commissioner, and has Kate Kendell: The former Executive served in leadership positions in multiple nonprofit and Director of the National Center for community-based organizations. Lesbian Rights, Kate Kendell now works with Take Back the Court and the Stuart Gaffney and John Lewis: Together for over Southern Poverty Law Center. three decades, Stuart Gaffney and John Lewis were plaintiffs in the California case David Landis: The “Gay Gourmet,” David for equal marriage rights decided by the Landis, in addition to being a foodie is also California Supreme Court in 2008. Their President of San Francisco-based Landis leadership in the grassroots organization Communications, Inc. (LCI), named Marriage Equality USA contributed in 2015 America’s best Public Relations Firm to making same-sex marriage legal nationwide. (Small Firm) by Ragan’s Ace Awards.

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

LCI has 50 affiliate agency offices worldwide and is the Commissioner Andrea Shorter: winner of the Bulldog Award for social media and for Commissioner Shorter is the former Presi- public education. dent of the historic San Francisco Com- mission on the Status of Women. She Dr. Bill Lipsky: Noted historian Dr. Bill is a longtime advocate for criminal and Lipsky is the author of Gay and Lesbian juvenile justice reform, voter rights and San Francisco (2006) and is a member marriage equality. A Co-Founder of the of the Rainbow Honor Walk board of LGBT Coalition, she was directors. a 2009 David Bohnett LGBT Leadership Fellow at the Harvard Kennedy School of Government. Liam Mayclem: Emmy Award-winning radio and television personality Liam Mayclem Dr. Betty Sullivan: San Francisco Bay Times Co-Pub- is regularly featured on KPIX as well as lisher Dr. Betty Sullivan is the Founder of KCBS, where he is the popular Foodie “Betty’s List,” the Co-Founder of the Chap. Born in London, Mayclem is now Use the News Foundation and a found- at home in the Bay Area, where he lives ing member of the World Association of with his husband, photographer Rick Ca- Newspapers’ Youth & Education Com- margo. mittee. She received the Distinguished Alumni Award in 2001 from Columbia Dennis McMillan aka Sister Dana: Longtime University in New York. Dr. Sullivan brings more than contributor Dennis McMillan, also known as 35 years of newspaper industry experience with The New Sister Dana van Iquity, is familiar to most York Times, USA Today, New York Newsday, San Fran- San Franciscans. A member of the Sisters cisco Chronicle and others in the U.S. and abroad. of Perpetual Indulgence since June 1985, Assemblymember Phil Ting: Sister Dana has emceed holiday events, Assemblymember Ting represents the 19th modeled during fashion shows and much more. Assembly District, which includes the Westside of San Francisco along with Rink: Photographer Rink has been captur- the communities of Broadmoor, Colma ing iconic images related to San Francisco and Daly City. and the city’s LGBT community for five decades. Admired by groundbreaking Jennifer Viegas: As a founding member former San Francisco Supervisor and of the Discovery Channel News team, human rights leader Harvey Milk (1930– San Francisco Bay Times Co-Publisher 1978), Rink has taken historic images that are now Jennifer Viegas worked on iconic proj- known and displayed nationwide. ects such as Shark Week, Planet Earth and Blue Planet. An award-winning Dr. Tim Seelig: Dr. Seelig is the highly senior journalist for the National Acad- acclaimed Artistic Director of the San emy of Sciences, she wrote the world’s first detailed Francisco ’s Chorus. reports linking climate change to environmental and human health effects. : Renowned actor, singer, community activist, fundraiser and writer Jan Wahl: Multiple Emmy Award-winner Jan Wahl is Donna Sachet was the first drag performer a Hollywood historian, film critic on vari- to sing the National Anthem at a Major ous broadcast outlets, and has her own League Baseball game. Sachet is a San YouTube channel series, “Jan Wahl Francisco legend whom former California Showbiz.” She has earned numerous State Senator has referred to as honors for her longtime work on behalf “the First Lady of the Castro.” of film buffs and the LGBTQ community.

Our team has also included legendary LGBT activists , Phyllis Lyon, Del Martin and others.

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021) COURTESY OF COURTESY PHOTO BY SANDY MORRIS SANDY BY PHOTO JANE HIGGINS BY PHOTO Audience : 40% 60% Male

Relationship Status: * 40% Single 30% Married Median Age: 45 Bachelor’s Degree or Higher: 74% Income Greater than $75,000: 48% Homeowners: 49% Children or Grandchildren: 26%

* 30% other or no response.

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Seasonal Events Marketing PHOTO BY PAUL MARGOLIS PAUL BY PHOTO The San Francisco Bay Times has a long tradition of Frameline supporting annual Pride festivals and benefit events Sonoma International Film Festival of Bay Area LGBT organizations. Specific issues MARCUM Food & Beverage Summit of the paper are planned with related content, often including Front Page treatments. Our advertisers Summer work with us so that their visibility is maximized on Black Brothers Esteem Gala a brand specific basis. Ceremony Below are just some of these events from our 2019 Annual Pride Brunch calendar. (Many of these events also took place in San Francisco Pride Festival & Parade 2020, but in a virtual format due to the coronavirus pandemic.) San Francisco Jewish Film Festival Silicon Valley Pride Winter Oakland Pride San Francisco Gay Men’s Chorus Holiday Shows Bay Area American Two Spirits Pow-Wow Fall Women’s March HRC-SF Annual Gala Bayard Rustin Birthday Celebration Golden State Warriors Night Out Krewe de Kinque Mardi Gras Ball Celebrity Soirée on the Bay Academy of Friends Out Town SF Nonprofit Expo Dance-Along Nutcracker Songs of the Season Horizons Foundation Gala REAF (Richmond/Ermet Aid Foundation) Spring Help Is on the Way GGBA Power Lunch and Monthly Make Contacts Castro Merchants Association Openhouse Spring Fling Annual Tree Lighting Ceremony Maitri Gala SF Lesbian/Gay Freedom Band - National Center for Lesbian Rights Gala Dance-Along Nutcracker Oakland A’s Pride Night SF Giants LGBT Night PHOTO BY ALI BIGGS BY PHOTO ALI BIGGS BY PHOTO MORRIS SANDY BY PHOTO 2021 Layout

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Print Ad Layout Note: Interested in customized ad sizes? Please inquire at: [email protected]

Back Cover or Inside 1/2 Page Page Vertical Full Page PHOTO BY RINK BY PHOTO

social Leaderboard Web Ad icons Layout

Sky Scraper 1/2 Page Website Content Horizontal

Rectangle Website Content 4x6 1/4 Page Rectangle

1/4 BC Page 1/8 4x8 Page 4x4 2021 Details

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BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Print Technical Requirements: • No bleeds are permitted. • All fonts should be outlined. • Color ads should be saved as CMYK color format. • Please do not create 4-color blacks; it uses more ink. • Black and White ads should be saved in grayscale format.

• We prefer print-ready ads as TIFF files. We also WILSON BILL BY PHOTO accept PDF, EPS, and JPEG files—however, the Agency Discounts Rates are gross and agency resolution for these must be at least 300 dpi. If commissionable. sending a JPEG, please save at the maximum qual- ity setting. Non-Profit Discounts 25% discount for non-profit organizations—IRS 501(C)3 letter required. Email artwork to co-publisher Betty Sullivan at both [email protected] Editorial and non-commercial advertising must and [email protected] include sponsor’s name. Please compress all artwork to press quality. Terms All single-issue advertising must be paid in Direct email to Betty can be sent to advance by the advertiser. To secure credit for the [email protected] first month’s issues of 6x and greater frequency, Contracts and Discounts Frequency discounts are contracts must be paid in advance. Bay Times based on signed contracts. Additional space may be reserves the right to secure all ads with a credit ordered at already contracted rates. Ad copy and art card that will be charged if balance is 30 days past may be changed during the life of the contract. It is due. Bay Times reserves the right to pull any adver- the advertiser’s responsibility to deliver any altered tisement that is not secured. Invoices over 30 days ad copy to the Bay Times by the posted deadline. past due are subject to 1.5% interest per month. If Unless new copy is delivered, the previously in- the advertiser makes fewer placements than stated serted ad will run. in the agreement, the advertiser will be billed and must immediately pay the difference between the rate it was contracted to receive, and the rate appro- priate to the number of advertisements placed. National Advertising Contact Rivendell Media, Mountainside, New Jersey, 908-232-2021. PHOTO BY SANDY MORRIS SANDY BY PHOTO 2021 Editorial Calendar SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

2021 Editorial Calendar

January May 14 Presidential Inaugural 6 Mother’s Day Fitness & Health National Real Estate Specialty Food LIVE Day Women’s March 2021 - 20 National Center for Power Up Democracy Lesbian Rights 28 Virtual Arts Oakland A’s Pride Winter Sports Travel Valentine’s Gift Guide I Frameline San Francisco Pride February 11 Valentine’s Gift Guide II June Chinese New Year 10 San Francisco Pride 25 Imperial Council of SF Giants Pride San Francisco Father’s Day Coronation 24 San Francisco Pride Financial/Tax Planning July March 15 Summer in the City 11 Home & Garden 29 Summer Travel November Spring Arts Preview Pets 4 Holiday Foods 25 Wedding Planning Holiday Gift Guide I Visibility August 18 Holiday Gift Guide II 12 Back to School Holiday Music & April Silicon Valley Pride Performing Arts 8 Spring Real Estate 26 Fall Arts Preview I Preview Golden Gate Business World AIDS Day Association September Hanukkah Earth Day 9 Fall Arts Preview II 22 Environmental Oakland Pride December Awareness 23 Fall Real Estate 2 Holiday Gift Guide III SF LGBT Center 16 Year in Review Cinco De Mayo October Holiday Gift Guide IV 7 Castro Street Fair Kwanzaa Horizons Foundation Gala Warriors LGBT Night This Calendar is based on recurrent themes from previous years but is subject to change 21 Halloween based on current news. 2021 Publication Schedule SAN FRANCISCO

BAYLGBTQ News & TIMCalendar for the ESBay Area CELEBRATING FOUR DECADES (1978–2021)

Ad Space Reservation Publication Date Art Due Deadline Deadline Thursday, January 14 Friday, January 8 Monday, January 11 Thursday, January 28 Friday, January 22 Monday, January 25 Thursday, February 11 Friday, February 5 Monday, February 8 Thursday, February 25 Friday, February 19 Monday, February 22 Thursday, March 11 Friday, March 5 Monday, March 8 Thursday, March 25 Friday, March 19 Monday, March 22 Thursday, April 8 Friday, April 2 Monday, April 5 Thursday, April 22 Friday, April 16 Monday, April 19 Thursday, May 6 Friday, April 30 Monday, May 3 Thursday, May 20 Friday, May 14 Monday, May 17 Thursday, June 10* Friday, June 4 Monday, June 7 Thursday, June 24 Friday, June 18 Monday, June 21 Thursday, July 15 Friday, July 9 Monday, July 12 Thursday, July 29 Friday, July 23 Monday, July 26 Thursday, August 12 Friday, August 6 Monday, August 9 Thursday, August 26 Friday, August 20 Monday, August 23 Thursday, September 9 Friday, September 3 Monday, September 6 Thursday, September 23 Friday, September 17 Monday, September 20 Thursday, October 7 Friday, October 1 Monday,October 4 Thursday, October 21 Friday, October 15 Monday, October 18 Thursday, November 4 Friday, October 29 Monday, November 1 Thursday, November 18 Friday, November 12 Monday, November 15 Thursday, December 2 Friday, November 26 Monday, November 29 Thursday, December 16 Friday, December 10 Monday, December 13

* This publication date represents an adjustment to the Bay Times schedule.