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THE CONTRIBUTION OF LIVE MUSIC TO THE UK ECONOMY IMAGE The national headline data in this report has been updated. Please refer here for the updated data. Corresponding updated regional and local figures for this report are not however available. UK MUSIC · WISH YOU WERE HERE 3 INTRODUCTION As the new chief executive of UK Music, Armed with this data, I hope that you I am delighted to introduce Wish You will join us in using the information Were Here 2017. to make the best possible case for IMAGE nurturing and supporting the continued By collating a huge amount of ticketing growth of live music in the UK. and other data, this report provides an unrivalled insight into live music in Because this is the deal: live music in MICHAEL DUGHER every UK region. Britain is a tremendous success story, UK Music director of operations Ele Hill at the Great CEO, UK Music but we cannot afford to take that fact I am passionate about music and Escape Festival, Brighton for granted. That’s why we must fight the way it can enrich people’s lives hard to preserve the venues that are and make a huge contribution to our the lifeblood of the industry. national culture. Think how many of our global stars This year’s report reveals more people and music legends owe their career than ever are enjoying live events and to the start to that a grassroots venue that music tourism is responsible for a was able to provide. With every venue record contribution to our economy. that closes, we remove a stage and an opportunity for the stars of the future. But the data also shows some of the challenges we face, particularly if we UK Music chairman Andy Heath with Culture Secretary So, if you value live music and what are to make sure our smaller venues Karen Bradley and UK Music’s former chief executive Jo it brings to our country, you have to Dipple at Conservative conference 2016 thrive just as successfully as our big support action now to protect it and arenas. help it to grow. Overall, the hard evidence shows that And finally I would urge everyone to go live music is creating more jobs and to a gig, support your local venue and revenue and attracting more tourists local artists, back your local festival right across the UK. and be part of Britain’s incredible live music success story. I hope that politicians and policy makers reading this report will see the To find out more about the work of UK huge boost that live music gives to our Music, including on Government policy, economy in every part of the UK. education and skills, equality and diversity, apprenticeships, copyright UK Music chief executive Michael Dugher and his I would like to thank all our members predecessor Jo Dipple with Simon Rix of the Kaiser Chiefs protection, economic and sector and everyone who helped us compile at UK Music’s 2016 summer reception at Westminster research, and career paths into music, this year’s Wish You Were Here report, go to: www.ukmusic.org. particularly the UK Live Music Group and the fantastic Paul Latham at Live Nation. And I would also like to pay tribute to the thousands of grassroots and smaller venues who filled in questionnaires to ensure the report is the best and widest possible reflection of the live music industry. Michael Dugher throws UK Music support behind campaigners battling to save live music venues at Womanby Street, Cardiff UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE CONTENTS INTRODUCTION NORTH EAST 24 Michael Dugher 3 NORTH WEST 26 CEO, UK Music NORTHERN IRELAND 28 UK LIVE MUSIC 2016 IN NUMBERS 6 SCOTLAND 32 MUSIC TOURISM 2016 IN NUMBERS 6 SOUTH EAST 34 FOREWORD SOUTH WEST 36 Karen Bradley 8 WALES 38 Secretary of State for Culture, Media and Sport Paul Latham 9 WEST MIDLANDS 40 COO, Live Nation, UK & Ireland; Chairman, Creative & Cultural Skills; YORKSHIRE & THE HUMBER 42 Chairman, UK Live Music Group ACKNOWLEDGEMENTS 44 A WORD FROM UK MUSIC CHAIRMAN Andy Heath 10 Chairman, UK Music MUSIC TOURISM IN THE UK 2011-2016 11 SMALLER & GRASSROOTS MUSIC VENUES Beverley Whitrick 12 Strategic Director, Music Venue Trust SMALLER MUSIC VENUES IN NUMBERS 14 GRASSROOTS MUSIC AUDIENCES IN NUMBERS 15 MUSIC TOURISM IN REGIONS EAST OF ENGLAND 18 EAST MIDLANDS 20 LONDON 22 Back and Front Cover Photo Credit | MADE Festival, Birmingham | © Here & Now Photography 6 UK MUSIC · WISH YOU WERE HERE UK LIVE MUSIC 2016 IN NUMBERS 30.9 MILLION 27 MILLION Total audience that attended live music Total concert attendance in the UK in events in the UK in 2016 +12% 2016 +13% 3.9 MILLION 18.4 MILLION Total festival attendance in the UK in Local residents attended local music 2016 +6% events in the UK in 2016 +7% MUSIC TOURISM IN NUMBERS 2016 £4 BILLION £2.5 BILLION Total direct and indirect spend Amount spent directly by music generated by music tourism in the UK +11% tourists +9% 12.5 MILLION 823,000 Music tourists in 2016 Overseas music tourists in 2016 +20% +7% 47,445 £850 Full time jobs sustained by music Average spend by overseas music tourism in 2016 +22% tourists in the UK in 2016 +1% £656 MILLION £45 MILLION Box office spend on tickets by music Total box office spend on tickets by tourists in 2016 +19% overseas music tourists in 2016 +20% Photo Credit | MADE Festival, Birmingham | © Here & Now Photography 8 UK MUSIC · WISH YOU WERE HERE UK MUSIC · WISH YOU WERE HERE 9 FOREWORD No-one does live music like the UK. events in the UK draw visitors from It’s been a record year for live music that many of our smaller music venues From global events like Glastonbury across the globe to spend their money in the UK. A staggering 30.9 million including grassroots are shutting down to new artists playing to a handful of here. The huge popularity of our artists people saw their favourite artists live - or struggling for survival. IMAGE people in a bar, music is in our cultural overseas is one of our greatest export IMAGE everywhere from the tiny back room of DNA. successes. a pub to a huge stadium gig. All our greatest acts started out in smaller venues and these places are Artists ranging from Adele to Coldplay Our musicians are ambassadors for That’s a massive 12% leap on the total a vital part of the ecosystem of our KAREN BRADLEY to Skepta drew more than 30 million Britain and help us show the world that PAUL LATHAM 27.7 million total audience in 2015 and industry. If we lose them, we risk losing Secretary of State for Culture, people to live music concerts and we are an optimistic and open country. COO, Live Nation, UK & Ireland; means that the equivalent of half the the UK stars of the future. Media and Sport festivals in the UK last year. Chairman, Creative & Cultural country enjoyed at least one live music I look forward to continuing working Skills; event last year. That wouldn’t just be a devastating Four out of ten people going to those with UK Music and I am very grateful Chairman, UK Live Music Group blow to our artistic and culture scene, events were music tourists who for their brilliant work. For the first time, the total spending it would leave a hole in our economy. generated £4 billion in spending – up generated by concerts, festivals and 11% on last year and a testament to the other live events hit almost £4 billion As this report shows, we are rightly success of the industry. as music tourism shot up 11% on the proud of live music in the UK and all previous year. the fun and joy it gives to millions. I congratulate UK Music for their The regional breakdown of the figures excellent work in bringing the industry And, we saw the total number of jobs shows how important these events are together and shining a light on the vital created in 2016 rise by 22% to 47,445. right across the UK - not just in the contribution that live music makes to Our live music industry is a success major cities. our economy. story and we’re right to shout about it. There are undoubted challenges ahead The findings in UK Music’s Wish You But it’s not just about the jobs, the - whether that’s the threat to local Were Here report spell out that tourists and the tremendous shot in venues through planning, licensing or contribution not just to major cities, the arm that live events give the UK tax issues, or the wider uncertainty but also to the economies of small economy. surrounding Brexit and its impact on towns right across the country. our sector. It’s about the ability of live shows to The report outlines some of the unite and uplift people, especially The key to our continued success that challenges faced by smaller venues. those left grieving and heartbroken we celebrate in this report will be This is an area where the Government after the terrible events that saw terror rising to those challenges and standing has helped by changing planning attacks in Manchester and in London. up for the millions of people who love regulations to help protect them. what we do. I was proud of what my Live Nation team The Government has legislated to clean in conjunction with fellow promoter Be bold, be creative, be happy, be the up the secondary ticketing market and SJM achieved in such a short space very best we can be! we will continue to take on those touts of time in the One Love Manchester who use unfair means to deny concert benefit concert that brought 50,000 goers.
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