event repor tluxe pack

Ecologically conscientious luxury packaging that surprises and entertains was everywhere at the 28th edition of Luxe Pack Monaco, which took place 21-23 October 2015. A customer-driven blend of trends including personalisation, expert craftsmanship, eco-friendliness and high tech Surpri se, flourishes were showcased by brands large and small, with more than 450 companies exhibiting and 8,651 visitors from around the world.

ECO LUXURY The eco packaging trend shows no sign of surpri se abating, with brands at the show outdoing each other in green credentials. Recycled Beauty packaging trends at Luxe Pack 2015 included raw materials were very much in evidence. personalisation, craftsmanship, eco design and high SGD, for example, won much acclaim at the show and a Luxe Pack in green award for its tech flourishes, writes Erika Hatva new environmentally sound . Its Verre Infini (or Infinite Glass) was initially created sustainably-sourced forests. luxury, ecological and artisan trends. Their with 100% post-consumer recycled glass. Many products also showcased included fine layers of mahogany, The company experimented with the craftsmanship, evoking artisan wicker, lace and porcelain inlaid into the composition and showcased at Luxe Pack manufacturing and reflecting customer textured glass, which was finished with 3D Verre Infini Néo , a brighter and clearer 90% nostalgia for an era in which quality and digital to create textures evoking recycled glass “with a significantly reduced hand-crafted products took precedence the natural elements. environmental impact at each step of the over mass-produced items. Heinz-Glas Several and companies manufacturing process”, according to perfume bottles and decorative launches at the show also highlighted sustainable and the company. this year illustrated the combination of eco-friendly credentials, including Favini, DuPont launched the renewably sourced Arjowiggins and Iggesund. Favini presented Sorona EP PTT, compliant with Remake, a recyclable, FSC-certified and European and US cosmetics and food 100% biodegradable paper derived from contact regulations, and containing up to discarded leather fragments. Due to this 37% bio-based ingredients. Sorona and up-cycling production process, the Crastin PBT are high-performance plastics cellulose/wood tree pulp usually used to for cosmetics packaging and were create the paper is replaced by leather showcased at DuPont’s Maison Surlyn stand residue. The paper has a distinctive texture with its new resin, (due to the residue), is fully printable and Surlyn PC-2200. available in a range of colours. “The launch The trend is for creating recycled products of this new paper showcases a new frontier without compromising on aesthetics. In an in creative in the paper industry interview with SPC , Luxe Pack General and represents a landmark achievement in Manager Nathalie Grosdidier observed that our research over the years,” said Eugenio “natural material makes you feel the Eger, CEO of Favini. packaging, and authenticity in the natural Arjowiggins, a manufacturer of recycled finishings is key”. She also noted that wood , presented an extended pack range is a relatively recent entry into the packaging Heinz-Glas channeled traditional craftsmanship for 100% recycled Forest Stewardship materials market for beauty products. (above) and Quadpack showcased Council-certified luxury paper at Quadpack’s new Q-Line Premium premium droppers in wood and metal Luxe Pack, including new 190gsm droppers in wood and metal sheaths for sheaths (below). DuPont, options for Silk Pack 100 and Silk bottles were prime examples of sustainably meanwhile, demonstrated Pack 60 (100% recycled and 60% sourced launches that did not skimp on the design possibilities recycled, silk coated products). of its resins (right) aesthetics. Each sheath allows a view inside Julian Long, National Key the , and can be stained, etched, Accounts Manager at screen-printed or engraved to achieve the Arjowiggins, said the company desired look, according to the company. was now one of a very limited Quadpack Group division Technotraf Wood number of manufacturers in Packaging produced a beech bottle for a Europe to offer papers for the new wooden edition of Issey Miyake L’Eau luxury market. “The new d’Issey pour Homme, sold only at duty free range of bags has been retail outlets, in three finishes: driftwood, designed to offer our signature dark brown and natural beech, all derived environmental qualities with from Programme for the Endorsement of high-quality strength and Forest Certification-certified and excellent printability, which are all

78 SPC December 2015 luxe pac kevent report

major ongoing trend that adds to the perceived value of packaging. “Secondary packaging plays a big role here,” said a Quadpack spokesperson. “It displays the programme in a manner that makes usage clearly understood, while presenting the pack in a way that frames the product to its best, most luxurious advantage. In the Essentra’s Flair perfumery sector, we are seeing (top), and Cosfibel’s personalisation on the packaging. Brands Taj Mahal for Guerlain (left) and offer limited editions offering the Giftlux box-meets-gift- possibility of messages engraved on the wrap (above) put the bottle or printed on the box, or even consumer experience bespoke fragrance development.” front and centre Christopher Barnes, Category Director of Beauty and Personal Care at Essentra essential for the luxury bag market,” flexibility in packaging design to be able to Packaging, agreed: “Customers are looking he said. respond to consumer needs and create the for enhanced features and consistent quality Paperboard manufacturer Iggesund also latest look, or offer the most recent at the best price possible. Moreover, the noted the importance of sustainability. “We innovations quickly. Brands are also imperative for a breadth of service across try to keep the natural feeling of the board creating special editions, flankers and the globe has never been stronger. A strong and clarify for customers that trees used are standard that can be personalised innovation pipeline particularly within all replanted,” said Arvid Sundblad, Vice or used to create unique decoration runs. structural design, quality of materials and President of Sales and Marketing at Examples of creative luxury touches on print finish are currently key Iggesund. This year, the company also display included micro-laser cutting of differentiators. These requirements are all launched an ‘adopt a tree’ campaign. paper, such as that by Sonderegger, showing underpinned by environmental, social and Describing the venture, CEO Annica elaborate lace cut and 3D paper products. ethical responsibility.” Breskys said: “The forests are our planet’s Cosfibel’s metallic Diesel Only the Brave lungs and a prerequisite for our long term fragrance gift set was on display, with a THE FUN FACTOR survival. Our well-managed forests frieze of a fist that appears to punch out Many companies at the event brought a transform carbon dioxide into life-giving from the box , and metal that was tinted, touch of fun-but-effective gadgetry to their oxygen and function as nature’s own but allowed the original metal colour to launches for customers and brands. carbon sink... Our paperboard material is show, creating a unique effect. Cosmogen’s rollerball applicator Attract one of only a few packaging materials that Glass engravings were also front and One combined a magnet and a ball actually gives something back to nature.” centre; Glassmaker SGD collaborated with applicator, which seemed to levitate from Blending green raw materials with designer Alnoor from Objets de the holder, and provides three times the versatility for customers, the company Convoitises to create three cream with skin surface contact area that a typical showcased its upgraded Invercote G carton inner engravings, and also highlighted roll -on applicator has. As a bonus, the at the show. Previously, the inner surface of inside and alternatives to applicator is easy to clean. The Guerlain the carton was rough to the touch. The metallisation. Glass bottles from Heinz-Glas Parure Gold compact from Albéa, new incarnation is smoother, while still featured etched messages inside the glass, meanwhile, won the Formes de Luxe 2015 retaining some roughness in comparison created by digital printing and lasers. In award in the make-up category and with the outer surface of the box. addition, digital prints encased cylindrical features the company’s one -movement, containers made from textured glass, sliding Reveal opening mechanism. The ACCELERATED CREATIVITY opening the door to a wide range of high slide is activated by opening the With speed being a key driver in beauty quality decorative possibilities. (a magnetic catch), drawing the pan and fragrance packaging, brands need Bespoke luxury – packaging design backwards and revealing the sponge. accelerated production processes and specific to individual consumer needs – is a Albéa also launched Cool Spin, an eye

December 2015 SPC 79 luxe pac kevent report

contouring applicator with a ceramic tip Taj Mahal was silhouetted in Guerlain’s with complexity being managed by more which aims to provide a cool and relaxing Shalimar fragrance Christmas gift box, sophisticated e-tools,” he told SPC . sensation. The company additionally made from cardboard film-coated in launched Ovation, billed as the first intense blue paper and decorated with DIGITAL AND SMART PACKAGING European manufactured oval laminate , embossing and hot stamping to produce a Essentra’s new Flair beauty carton uses offering 10% more surface area for mirror effect. Cosfibel also showcased its three colour ways and utilises features such communication and potentially 360° launch Giftlux, a patented ready-to-use as spot and gloss varnishes to add to the printing when combined with a new packaging solution that is both a box overall aesthetic of the carton, according to generation side-seam, Perfectiseam. The and gift package, and has a smooth the company, and can be modified via a tube is compact (with a 49% smaller folding mechanism. range of techniques, including embossing, carbon footprint than standard PET Folding were very much in debossing, braille, micro-perforations and bottles) and features printable flip-top caps. evidence: Stora Enso presented its new hot/cold foiling. Fluorescent ink in the Client customisation at a click was Performa Brilliance product, a FBB ’s logo can be used for anti-theft, showcased by WestRock in its first Luxe boxboard for use in cosmetics and anti-counterfeiting and Pack following the merger of MWV and fragrance packaging. Essentra launched a labelling that blends unobtrusively into the RockTenn earlier this year. “The new new range of beauty packaging, including overall packaging. branding is going very well,” said John folding boxes, secondary packaging Favini, meanwhile, presented Ferro, VP of Marketing, Home and Beauty. components and beauty applicators. Secure -Nanolock, a miniature invisible “We are taking personalisation a step Christopher Barnes, Category Director of code integrated into a hologram (which further with the launch of Creative Studio Beauty and Personal Care, said that can become part of a paper wrapping for Fragrance.” The company’s new packaging has an important role to play in or , for example) that can be fragrance dispensing solution, offered in a customer product experience. “We expect accessed by smartphone or computer with pre-assembled unit, pairs decorative to see a move towards luxury finishes that an app. Metsä Board also featured overtubes with its NoC invisible dip tube increase on-shelf and consumer impact. fitted with anti-counterfeiting and a matching cap, and each aluminium There is also an increasing interest in security devices. sheath snaps onto body of the pump via personalisation. These trends will continue In fact, smart or connected packaging Melodie Clikit technology, which means to highlight the need for optimised supply was a major trend at Luxe Pack 2015, that brands have a wide range of design chain performance – shorter lead times reflecting how retail needs will affect the options that can set them apart and also get factory of the future. France’s National WestRock’s products to market quickly. New Creative Studio for Reference Centre for RFID solutions customisation options for MWV’s airless Fragrance (CNRFID or Centre National de référence pumps Pearl and Pearl Mini were also pour la RFID) launched a working group presented, including a sleever allowing for a at the show which will focus on how the combination of colours and textures to luxury industry can make use of connected create unique looks. objects for production, authentication, At the Cosfibel stand, a host of gift boxes security and direct product marketing. were on display that opened with the flick To read about developments in this area of the wrist and a variety of mechanisms, and learn about launches and trends at next including magnets, sliding , vacuum year’s Luxe Pack Monaco, which will take packaging, music boxes, were used to create place 21-23 September, visit atmosphere and reveal different worlds. The www.cosmeticsbusiness.com.

GOING FOR GREEN The Luxe Pack in green awards reflected materials developed earlier this year. Aptar requirements of luxury glass packaging the continuing importance of Beauty + Home, meanwhile, won the Best with Verre Infini Néo. The glass can also environmentally responsible luxury to Corporate Social Responsibility Approach be coloured by feeder (with more than both brands and packaging creators. award for driving several environmental 400 shades), frosted with zero discharge, “This is a trend not just for recycled initiatives, including recycling 90% of its mirror coated, treated with water-soluble materials, but for sustainability combined industrial waste. lacquers and decorated with organic and with aesthetics,” said Nathalie SGD focused on meeting the different UV silkscreen. Grosdidier, General Manager at needs of the company’s clients, to create The Best Corporate Social Luxe Pack. prestige, heavyweight glass that also has Responsibility Approach winner, Aptar This year, two companies were fêted minimum impact on the environment. The Beauty + Home, in addition to a Landfill for excellence in green practices, company used post-consumer recycled Free project to reuse and recycle at least including ecological packaging, materials, glass, launching Verre Infini (Infinite Glass) 90% of its industrial waste, runs Life processes, technologies and in 2008, which was made of 100% recycled Cycle Assessment (LCA) studies to certifications. materials, but was not as transparent as improve the environmental performance Glass specialist SGD won the Best virgin glass. of products. It also established an energy Green Packaging Solution for Verre Infini The initial formula was refined to management system, an Alternate Néo, a transparent glass for perfumes increase the clarity and brilliance of the Materials Task Force and an EPD, or and cosmetics made from 90% recycled glass, in order to reach the aesthetic Environmental Product Declaration.

December 2015 SPC 81