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2010 Greenville Hospital System USA Cycling Pro Championships

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2010 Greenville Hospital System USA Cycling Pro Championships In support of USA Cycling, Inc., to annually produce America’s National Championships for professional cycling; To showcase the Upstate and creating positive economic impact and health & wellness platforms for its communities; To deliver exciting entertainment to the spectators and marketing value to our corporate sponsors; To actively support and contribute to the fundraising objectives of the Palmetto Peloton Project. Left to right; Steve Johnson, CEO, USA Cycling, Inc.; Ben King (Team 2 Trek-LIVESTRONG), 2010 Road National Champion; Dr. Larry Gluck, Medical Director of Oncology Services, Greenville Hospital System Since being awarded the USA Cycling Professional Championships in 2006, Medalist Sports has partnered with the City and County of Greenville, as well as the Greenville Hospital System and the Palmetto Peloton Project (P3), in producing a world-class cycling event that has made a significant and positive contribution to the entire Greenville community. Following a national bid process, Medalist Sports and the Greenville Community was awarded the return of the USA Cycling Professional Championships again in 2011 and 2012! Since 2006… • Over 300,000 spectators • Over 500 credentialed media • Over 20 million hits via website from visitors in over 100+ countries • Over 349 million media impressions around the world • Over $525,000 raised for charity 3 Taylor Phinney (Boulder, Colo./Trek-Livestrong) became only the second professional athlete to win a USA Cycling professional time trial championship national title. Presented by Duke Energy, the finish was the most most exciting in the five year history of this event, as Phinney edged Levi Leipheimer (Santa Rosa, Calif./Team RadioShack) by only 14 hundredths of a second. “This is probably one of the biggest wins of my career,” stated Phinney after the finish. “I get to wear the jersey for the next full year – my first as a pro.” Phinney completed the 20.7-mile powerful, rolling course with a winning time of 41:02.51, just ahead of the surging Leipheimer who finished in 41:02.65. 4 Phinney, son of 1991 pro road race national champion Davis Phinney and 1984 Olympic road race gold medalist Connie Carpenter, posted a course record opening lap time of 13.26.24; putting him a full 15 seconds ahead of Leipheimer. The 2007 Tour de France time trial stage winner, Leipheimer would not let the youngster away that easily however, closing the gap to within eight seconds heading into the final lap. Much to the crowd’s delight, shortly after Phinney finished his third and final lap of the 6.9-mile course Leipheimer came charging into the finish chute posting a nearly identical time. 5 Benjamin King (North Garden, Va./ Trek-Livestrong) pulled off one of the most dramatic wins in the 25-year history of the USA Cycling Professional Road Race Championship. The 21-year-old held an early race break to win the 115- mile Greenville Hospital System USA Cycling Professional Road Race Championship and become the youngest rider to win the event against some of the sport’s top pros. “We were going pretty hard at the beginning there,” said King. “Once I was solo I had nine minutes; I was thinking about a lot of motivators. I was praying pretty hard after Paris Mountain and my prayers got “The finishing circuits were awesome. Coming answered.” through that start/finish line you could hear the 6 roar. Greenville is a great place for nationals.” King is the youngest athlete in the event’s 25- year history to win the professional road race national title. King's road race and Phinney's time trial win serve as a testament to the future of American cycling and USA Cycling's National Development Programs. Thousands of fans lined the course for the finish as well as all of the day’s festivities, including 750 charity riders participating in the Stars-and-Stripes Challenge, more than 150 in the kid’s race and dozens contesting the U.S. Handcycling Series criterium. 7 • Over 50,000 spectators throughout the Championship weekend • Over 100+ credentialed media • 60-minute local broadcast on WYFF-4 • Over $4.2 million in advertising equivalency exposure • National print and web coverage from USA Today, SI.com, Atlanta Journal-Constitution, VeloNews, Bicycling Magazine, bicycling.com and ESPN.com • Record $125,000 raised by the Palmetto Peloton Project for the Greenville Hospital System Oncology Research Institute and the Lance Armstrong Foundation 8 Media Report and Evaluation by Meltwater News Over 400 articles covering the USA Cycling Professional Championships, resulting in over $4.2mm in ad value equivalency. 8 Media Report and Evaluation by Meltwater News 8 Television • One Hour program (post event) on WYFF-4, produced by Medalist Sports • Live video streaming on official website Marketing & Collateral • Posters and Rack Cards • Street Pole Banners • Spectator Guide • GO Magazine • Local Print Advertising • The Greenville News • Greenville Online • Promotional :15/:30-sec spots • Entercom Radio Group • Promotional :30-sec spots • WYFF-4 TV • Sponsor Press Releases • Retail and Web Promotions 9 www.usacyclingchampionships.com 23,584 unique visitors from 90 Countries visited the site Live video streaming provided in partnership with the City of Greenville Top 10 Countries for Viewership Top 10 States for Viewership 1. USA 1. South Carolina 2. Canada 2. California 3. United Kingdom 3. North Carolina 4. France 4. Georgia 5. Germany 5. Florida 6. Spain 6. New York 7. Italy 7. Virginia 8. Netherlands 8. Colorado 9. Belgium 9. Texas 10. Japan 10. Illinois 10 Stars and Stripes Challenge As a week-end full of celebration, multiple special events were scheduled around the Time Trial and Road Race Championships, raising significant awareness and money for the Greenville Hospital System Cancer Center and the Lance Armstrong Foundation. Over five years, the Stars and Stripes Challenge has raised over $525,000. 11 Stars and Stripes Challenge • Over $125,000 raised for charity • 750 Riders • 21 States and Canada • 25 Teams 11 Roger C. Peace Hospital – Rehabilitation US Handcycling National Criterium Championships “I wanted to thank you for the part you played in bringing handcycling to the US national championship event in SC this past weekend. The quality of the event and the hospitality that Greenville provided made this the highlight of my season competing in adaptive athletics. Your combined efforts directly help elevate the competition and ultimately handcycling as a sport. Sports and competition motivate an individual to better themselves and keep moving forward regardless of the challenges that lay ahead. Your work and support touches each athlete and their family competing in the US and finally creates a foundation that international success is built on. I look forward to returning next year and ultimately, achieving my goal of winning a U.S. Gold medal in London 2012. Please extend my thanks to your team that helped make this event special, as well and I look forward to seeing everyone next season in Greenville.” Will Lachenauer Professional Handcyclist 11 Professional Handcycling, in partnership with US Handcycling Federation Kick Off Press Conference At Greenville Hospital System with all top athletes and officials Duke Energy Kids Race 12 GHS Health & Wellness Expo South Carolina Education Lottery ‘Spirit Award’ in partnership with B93.7fm $500 awarded to Best Viewing Party 13 It is the support and generosity from our sponsors, suppliers and partners that have allowed the Greenville Hospital System USA Cycling Professional Championships to remain as one of the nation’s elite professional cycling events. 14 MAY 28-30, 2011 For questions and sponsorship information please contact: Chris Aronhalt, Medalist Sports 770-631-1239 [email protected] 16 Integrated Platforms Partnership Levels and National TV Investment Range Local TV Gold Level ($50,000) Live Web Casts Silver Level ($50,000) Web-based Advertising Bronze Level ($10,000) Radio Network Expo Package ($1,000-$2,500) Print Advertising Signage Catered Hospitality Start/Finish Access Custom Benefits Awards Kid’s Area and Races On-Site Displays Big Screen Branding Community outreach Time Trial Ramp Educational Platforms Hospitality Packages Cause-Related Ties Autograph Alley Health & Wellness Expo Video Streaming Kid’s Activities Preview Show Autograph Alley Merchandise Big Screen Television Athlete Reception 15 .
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