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IBA Journal of Management & Leadership July-December 2016 – Volume-8 – Issue-1 ISBN 2230 - 7524 3D... IBA JoUrnal of Management & leaderShIp Theme: Relevance of Ramayana in Contemporary Times Guest Editors Omprakash K. Gupta University of Houston-Downtown, Houston, USA Shivprakash Agarwal Parul University, Vadodara, India Co-editor Subhash Sharma Indus Business Academy, Bangalore, India INDUS BUSINESS ACADEMY • Bengaluru • GREATER nOIDa 3D... IBA Journal of Management & Leadership Publisher IBA Publications IBA Campus Lakshmipura, Thataguni Post Kanakpura Main Road Bengaluru 560 062 Printed at Sadguru Screens Subscription IBA Journal of Management & Leadership is published twice a year. Annual subscription: Rs.400/- © Copyright with IBA. No part of the publication may be reproduced in any form without prior permission from the editor of the journal. However, the views expressed in the papers are those of the authors and not of the Editorial Board or Publisher. EDITORIAL BOARD Editor Pravir Malik President Subhash Sharma Aurosoorya, San Francisco, USA Director, Indus Business Academy, Bengaluru R.K. Gupta Associate Editor Professor Management Development Institute, Gurgoan Divya Kirti Gupta Associate Professor, R.D. Pathak Indus Business Academy, Greater Noida Professor School of Management & Public Administration, Members University of South Pacific, SUVA, FIJI Island Ananta Giri R.S. Deshpande Professor Director Madras Institute of Development Studies, Chennai Institute of Social & Economic Change, Bengaluru Arvind Singhal R. Sampath Samuel Shirley & Edna Holt Marston Endowed Director Professor and Director, Sam Donaldson Centre for Quanta Consulting Inc., Los Angeles, USA Communication Studies, Department of Communication, University of Texas @El Paso, El Paso, USA Sangeetha Menon Professor Atanu Ghosh National Institute of Advanced Studies, Bengaluru Professor Shailesh J. Mehta School of Management, IIT, Bombay Siddharth Shastri & Visiting Professor, Indian Institute of Management, Dean Ahmedabad Women’s Institute for Studies in Development Oriented Management (WISDOM), Banasthali University, Brajaraj Mohanty Banasthali Professor Xavier Institute of Management, Bhubaneswar Sorab Sadri Professor of Management & Director, Gopal Mahapatra School of Business & Commerce, Manipal University, Director Jaipur Organization & Talent Development, Oracle India Pvt. Ltd, Bengaluru L.P. Pateriya Professor, Head & Dean, K.B. Akhilesh Department of Management Studies, Professor School of Studies in Management and Commerce, Department of Management Studies, Guru Ghasidas Vishwavidyalaya, (A Central University) Indian Institute of Science, Bengaluru Bilaspur, Chhattisgarh Vol:8 n Issue:1 n July-December, 2016 1 Editorial Note “Tulsidas’s Ramayana is a notable book because it is informed with the spirit of purity, pity and piety. It is the greatest book of all devotional literature” - Mahatma Gandhi Ramayana has been an epic text in a number of ways. It has been a source of inspiration for both ancient and modern scholars in the enquiry of leadership abilities, strategic execution, stakeholders support and community. An International Conference on Relevance of Ramayana in Modern Times, was organized by Ramcharit Bhavan, Houston, in collaboration with Indus Business Academy (IBA), Bangalore, Indus Business Academy (IBA), Greater Noida and Association of Indian Management Scholars (AIMS) International, Houston, on Dec. 18-19, 2015 at IBA, Bangalore. Conference generated considerable interest among scholars and practitioners who participated in the conference. This volume of IBA Journal of Management & Leadership is largely based on papers presented at this conference. In first article, Towards RAM (Real Awakening of Mind: A New Perspective on Ramayana, Subhash Sharma takes historical perspective on continuing relevance of Ramayana and proposes some new management models and vision of sacro-civic society, with roots in Ramayana. In the next article, Ramayana: A Handbook of Management, C. Kameswari, K. Meena Rani, consider Ramayana as a handbook of management providing us many basic Ramayana principles of management, that are useful for contemporary managers and leaders. In next article, Relevance of Ramayana in Modern Times, by B. Anantharaj, S. Arunachalam, focus on timeless message of Ramayana, in the catchphrase: From selfishness to selfless. In next article, Leaders in Competitive Business Environment: Lessons from Ancient Text Ramayana, Mehul Chauhan, provides some lessons from Ramayana that are useful to leaders in competitive business environment of today. In, her article, Ethical Behavior and Whistle Blower: Learning from Vibhishan’s Approach, Sagaarika Ghosh draw lessons from Ramayana about ethical behavior and whistle blowing in organization 2 3D... IBA Journal of Management & Leadership context. In next article, Nameless Submission for Responsible Value Chains, Vinay Sharma, Rajat Agrawal, Anita Sengar, Kumkum Bharti, provide lessons from Ramayana for value chain management in contemporary context. In next article, Ram Rajya for Innovation and Entrepreneurship, Rajat Agrawal, Vinay Sharma, Kumkum Bharti, Anita Sengar, focus on the ideas of innovation and entrepreneurship that innovative thinkers and entrepreneurs can learn from Ramayana. In her article, The Multifaceted Model of Leadership from Ramayana, Prema Ramachandran, provides leadership lessons from Ramayana and links them with some of the Indian models of leadership available in contemporary research In India on leadership. In next article, Management Learnings from `Valmiki Ramayan` - The Oldest Indian Epic, Reena Agrawal, provides several management and leadership lessons from Ramayana. In next article, A Strategic Management Approach to India’s Classical Wisdom: Ramayana, Brijesh Singh, B.N. Balaji Singh apply strategic management framework to draw lessons of strategic thinking from Ramayana. Next two articles are in Hindi - vat-maana jaIvana saMdBaao- ko AMtga-t ramakqaa kI P`aasaMigakta, sauiP`ayaa isaMh,,, †Ö•Ö Ûêú ÃÖ´ÖµÖ †Öî¸ü ÃÖ´ÖÖ•Ö ´Öë ´ÖÖ®ÖÃÖ Ûúß ˆ¯ÖµÖÖê×ÝÖŸÖÖ, ׯֵÖæÂÖ Ûãú´ÖÖ¸ü ÁÖß¾ÖÖß־Ö. The focus on contemporary relevance of Ramayana in the context of current challenges being faced by human beings and society. In the concluding article, Heroes of Ramayana, Omprakash K. Gupta, identifies seven major heroes of the seven chapters (kands) of Ramayana, and their qualities. He raises an important issue, ‘How many of these qualities do our modern day heroes and leaders have?’ Articles presented in this volume, focus on relevance of Ramayana in contemporary context, particularly with respect to management and leadership in organization and society context. They provide some useful cues for future research on contemporary and future relevance of Ramayana. We hope these articles will serve as a valuable reference to managers and academics for many years to come. Omprakash K. Gupta Shivprakash Agrawal Guest Editors Subhash Sharma Co-editor Vol:8 n Issue:1 n July-December, 2016 3 Contributors • Subhash Sharma, Director, Indus Business Academy, Bagalore •E-mail: [email protected] • C. Kameswari, Asst. Professor & Head, Dept. of Languages, Bhavan’s Vivekananda College of Humanities, Science & Commerce, Sainikpuri, Secunderabad •E-mail: [email protected] • K. Meena Rani, Lecturer in Sanskrit, Bhavan’s Vivekananda College of Humanities, Science & Commerce, Sainikpuri, Secunderabad •E-mail: [email protected] • B. Anantharaj, Associate Professor, Dept. of CSE, Thiruvalluvar College of Engineering & Technology, Ponnur Hills, Vandavasi •E-mail: [email protected] • S. Arunachalam, Principal, Thiruvalluvar College of Engineering & Technology, Ponnur Hills, Vandavasi •E-mail: [email protected] • Mehul Chauhan, Dean, XIDAS, Xavier Institute of Management, Jabalpur •E-mail: [email protected] • Saagarika Ghoshal, HR Practitioner, Bangalore •E-mail: [email protected] • Vinay Sharma, Associate Professor, Indian Institute of Technology, Roorkee •E-mail: [email protected] • Rajat Agrawal, Associate Professor, Indian Institute of Technology, Roorkee •E-mail: [email protected] • Anita Sengar, Assistant Professor, University of Petroleum & Energy Studies, Dehradun •E-mail: [email protected] • Kumkum Bharti, Indian Institute of Management, Kashipur •E-mail: [email protected] • Prema Ramachandran, Assistant Professor, Indus Business Academy, Bangalore •E-mail: [email protected] • Reena Agrawal, Assistant Professor, Jaipuria Institue of Managemnt, Lucknow •E-mail: [email protected] • Brijesh Singh, Assistant Professor, Dept. of Management Studies, PES University, Bangalore •E-mail: [email protected] • B.N. Balaji Singh, Dean, Faculty of Management, PES University, Bangalore •E-mail: [email protected] • Supriya Singh, Lecturer, AIMS Institute, Peenya, Banglaore •E-mail: [email protected] • Piyush Kumar Srivastav, Sri Satya Sai Institute of Higher Learning, Anantpur •E-mail: [email protected] • Omprakash K. Gupta, College of Business, University of Houston-Downtown •E-mail: [email protected] 4 3D... IBA Journal of Management & Leadership Contents Articles 1. Towards RAM (Real Awakening of Mind): A New Perspective on Ramayana Subhash Sharma .......... 07 2. Ramayana: A Handbook of Management C. Kameswari, K. Meena Rani .......... 16 3. Relevance of Ramayana in Modern Times B. Anantharaj, S. Arunachalam .......... 22 4. Leaders in Competitive Business Environment: Lessons from Ancient Text Ramayana Mehul Chauhan .........
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