Richard Nixon Presidential Library Contested Materials Collection Folder List

Box Number Folder Number Document Date No Date Subject Document Type Document Description

25 1 3/15/1971Campaign Memo From: Gordon Strachan To: Magruder Re: Nationality Groups. 1 pg.

25 1 3/15/1971Campaign Memo From: Gordon Strachan To: Magruder Re: "Youth for Nixon." Copy of Walker's Memo on Clower's information and Bell's offer of assistance. 1 pg

25 1 3/15/1971Campaign Memo From: Gordon Strachan To: Chapin Re: "Youth for Nixon." Magruder received copy of Walker's memo on Clower's information and bell's offer to organize nation-wide group. 1 pg.

25 1 3/15/1971Campaign Memo From: Strachan To: Haldeman Re: Voter Groups. 1 pg.

Tuesday, May 03, 2011 Page 1 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description

25 1 Memo From: Higby To: "G" Re: "Ok- LH Also bc Colson" (handwritten). 1 page.

25 1 3/15/1971Campaign Memo From: Strachan To: Magruder Re: Nationality Groups. 1 page

25 1 Campaign From: "L". "Copy of this has gone to Magruder." Two handwritten memos stapled to page. 1 page.

25 1 1/20/1971Campaign Newsletter The Urban Reporter. "Political advertising on radio and TV will be used less during the 70's." 1 page.

25 1 2/11/1971Campaign Memo From: Baukol To: Strachan Re: Campaign '72. 5 pgs.

Tuesday, May 03, 2011 Page 2 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description

25 1 1/18/1971Campaign Memo From: Magruder To: Haldeman Re: Some thoughts on relationship between , RNC, and Campaign Structure. 4 pgs

25 1 1/21/1971Campaign Memo From: Magruder To: Haldeman Re: Reorganizing the RNC. 12 pgs.

25 1 2/19/1971Campaign Memo From: Magruder To: Haldeman Re: "Campaign Task Forces." 2 pgs.

25 1 Campaign Memo Meeting with Garmen, Magruder, Strachan Re: "Garment generally thinks that a non- campaign might be most effective." 1 pg.

25 1 12/8/1970Campaign Memo From: Klein, Magruder To: Haldeman Re: Campaign 1972. "This memorandum analyzes some areas on which this office might focus as we move toward November of 1972." 12 pgs.

Tuesday, May 03, 2011 Page 3 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description

25 1 Campaign Memo From: Magruder, Allison Re: "Catalogue resources from '70 Campaign at H's request." Catalogue polling from '68 and '69. Handwritten. 4 pgs.

25 1 1/12/1971Campaign Report McLeon, Wiley, JSM, TWE Re: Campaign '72. Lists of contacts and phone contacts, to be updated by GS. Define reasonable parameters for WH resources for AG. How to use resources of WH for campaign. Handwritte. 6 pgs.

25 1Campaign Other Document Handwritten notes from meeting Re: RNC reorganization. McLean, White, Magruder. 1 pg.

25 1 1/22/1971Campaign Memo From: Magruder To: Strachan Re: "Structuring the Advertising Organization for 1972 Nixon Campaign." By Garbett. 4 pgs.

25 1 3/17/1970Campaign Newspaper Thomas J. Bray, The Wall Street Journal. "More Magazines Offer a Chance to Aim Ads at Specific Groups." 1 pg.

Tuesday, May 03, 2011 Page 4 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description

25 1 1/8/1971Campaign Memo From: Evans To: Magruder CC: Strachan Re: "A Citizens Campaign for 1972." Starting point for discussion. 5 pgs.

25 1Campaign Other Document State by State Contact List for Campaign. 50 pgs.

25 1 12/30/1970Campaign Memo From: Magruder, McLane To: Finch Re: Campaign '72 Planning. "This memorandum summarizes our understanding of your views on the need to begin thinking about and planning for the 1972 campaign."

Tuesday, May 03, 2011 Page 5 of 5 Presidential Materials Review Board

Review on Contested Documents

Collection: H. R. Haldeman Box Number: 304

Folder: 1 Campaign-Dec '70-Mar '71

Document Disposition

\-, 3- I 1 Return Private/Political vY\eVV~o 1 S-h-a..c..~"" M..o... s~tvci.A....__, S-7 r

2 Return Private/Political \IVIe.vvt.D, stv-c.<.~ rc, 1-u.. cro- .,.,co:.:;:c·-··yrs-=7,

3 Return Private/Political h t-\ ...1\..C., ,., ..... ,ta," , 3 · IS- I I \;

4 Return Private/Political fV\e.VY~o 1 :5+-r-a..~v-. b ltl< H 3-tS-li 5 Return Private/Political Y'\ok./ th:Jk:>'i -h> ~ ['SN-c.c.~V\] 1 (3·1~-/D 6 Return Private/Political Y\o.\e, ''Al-:;o 5en&. ,+ h Culso...._,'• (V'I·aJ

7 V\1\ei"YYo Return Private/Political 1 Bo...u..Ko\ N · C"'rnf""--'''Y'' 7.;) 1 ~-!1-7/

Me.vno ~Y~ 1-J

Private/Political Me..V'r'\o ~v"'--#" h ~A. G.~ t'tR~, 1-:l\-l( 9 Return 1 10 Retain Open

VV\e.vY'\o 1-Aa....~y·u.&...c-~ ~ I+R.~ d. -t'1-ll 11 Return Private/Political 1 1

F, 12 Return Private/Political M.e.""'o...-o-·V'.Juvy'\ tTv tes ~ ·. I'Yie~h~ 1 [;;.t -!o -7}]

13 Return Private/Political IVIe.VVIa 1 K\~'""i. Ma...svv.cl.L--\. f,., 1-h

14 Retain Open

15 Retain Open

16 Retain Open 17 Return

18 Return Private/Political ( -}~-/1

19 Return Private/Political

20 Return Private/Political V\ote.) M~V\.-'--~- to S\--ra.c..~, 1- :;.:>.~-11

21 ·Return Private/Political C\q?Y''"'f' I we~.\\ '5\-. Jov>'Y'\t1...{ I "3 -11-/0

22 Return Private/Political Ltv-/ E v""v1 s ~ Mct..~n... ~, 1-~ -11

23 Return Private/Political M.e.VY\o 1 Mc:c>jvv&.e.A .£, He L.t>'\12 1-- F1'Vlct.,, f:l- 3D-7o 1 ...... - j I I i , wu• 11. 1911

WEMOilAIIDUW J'O.R:

hOW:

SUJUECT:

Y• llliat&t wut to CGMl•zo ~ a Tuk Force oa •doMU&y 11'.....

.,.. Ia eeMene• aat W.alo Puatu deale ..a,. w1t1a tJae _._ _... a.,.1tllaaJI"-.pa to t1te pn...._ ..U.•J.oa of ...... po...a.l ......

c.td,...... - ..,...... 21 oltlw .... of t1da project?

Tlauk,....

GS:kb \ Mucla 15, 1911

SUBJECT:

A capr el ... W.tkft'a •-oruft1m to Dwlpa Claefla .....-.~-...... , ...... nl ...... ,...... ,.... , ..... tuk , ..... ~-.. Dew., Clowaao•a W... 1etlea ... 1'- a.u•a offeao el u.tataacet cc: .....

GS:kb Marc!ll5.1911

MEMOilAMDUM FOR: ftOM:

SUBJECT:

C.. of tile taak fol"cea dud ...... ,. la ..ta~~~~laldaa 4leala wltll yoatll Ia a••nl aad dae 11-10 year old ...-.. la putlcwlal"...... lt.u nul"" a copy of Walkel"'a ...... Dewey Clowel''• blfcmnad• ... T- BeU'e ••• to oq&lll- a aadea·wl• a..-p.

...... , ... follow-.p ...... _ ..... to ...... tJa1e oppol"taallty. H. 1t. HALD&MAM

ROM: 001\DOII STilACHAN SUBI.ECT: Ioteraro.a

Co1aoa -pated • Muclt I tlaat we call a pl•eet• meotl.. w --• 011r polldcU. oppu•-hlea wit1a certala p .... (lalaor • ..-r1Maltea. Jewa. Blacka. etc.). He 1Mllefta daat &Ullchmaa. •••tel•, n.cll, Garmeat.... n..-... •lt.aal• •• tost6er ..w. yea.

Aa ~. wlatcla aap.t - .... prHII&etl••· ...... _ w la&Ye tllat ,.._. ....n u a Taak l"•n• wlda a .,...... ---· -.Ia .. --~.... keep tl'ack of ...,.ad..... aehtl-. ,_ Tuk hJ>ce cowld •lllmlt perlMlc NCOMJD...atl- te .,.. fer n.t.ew• ...... ------

Approwe Tult Fone -----

Ca aaellt ------

GS:kb WASHINGtON

Date:

To: !} From:. L . H.tg b y W.Uchll. 1911

NJ:MOB..AI(DVN 1'0.8.:

ftOU:

IUBJ.ECT:

Y• mtsbt w&ll& to e-lder Jaaviaa a Tuk J'orce oa , aadoaality 11'-...

Bob la coacena4 that Lualo Puator cleala oaly wldl the at-.ch a-..ltllcaa ar•p• to the pnMWe eachlaioa of ...._r peteatMl ~•ra.

c-14 .,.• ....._ u by Much. ZZ of 1M ..uu of tbia pnjtaot?

GS:kb ' THE WHITE H OUSE

WASHINGTON The Urban Renorter A twice-monthly briefing on our changing society Ji""' January 20, 1971

Media lramatic Changes What role will the media play in the 1970's and how will it affect and be affected by social change? 7 /i 1edia During A number of dramatic changes are on the horizon. Here are some of the most significant ones ?e 70's The Urban Reporter predicts will take place:

State and/or national policies will be set to limit public utility advertising- Environmentalists are placing heavy pressure on utilities to become more responsive to stopping pollution and curtailing

utilities will curb their advertising in an effort to limit the demand for their services. In Oregon, the Public Utility Commissioner, Sam Haley, has proposed a rule to restrict utility advertising and other promotional programs, which calls for a $3.00 per customer per year limit on advertising. The measure has the support of the Sierra Club, but, if adopted, the Oregon uti I ities have stated that it will be challenged in court. In Memphis, the Memphis Light, Gas and \Vater Division has voluntarily started an ad campaign that emphasizes conservation of power through better insu Iat ion of new homes, less frequent use of major appliances, and turning off of unneeded lights. Carl Crawford, the company's public relations director, said that, "By using electricity more efficiently, customers cut do"t'n electric bills and at the same time conserve natural energy."

A' .. .-~-·'"'"'""''~"""'--"'""--~-o«,_. ... ~, ~. '¥ ""' • ..... ~ ~~.-...,_.,.. • ·- Political advertising on radio and TV will be used less during the 70's - Even though President Nixon vetoed the bill to limit expenditures on political advertising, the result of the 1970 elections will convince politicians that "hard sell" campaigns can no longer be counted on to get the votes. More specifically, a recent survey indicated that news coverage and editorials influence undecided With this issue: ~_

He asked respondents to rank 36 factors in terms of their importance in affecting voter decisions. l!i The factors were then ranked on a sc

TV newscasts 6:7 Political brochures 3.8 t. ~ I TV documentaries, specials 6.5 Magazine Stories 3.8 ~ Newspaper editorials 5.8 Ads in newspapers 3.8 'I· "' i Newspaper stories 5.8 Books 3.6 TV editorials 5.7 Ads on TV 3.6 TV talk shows 5.6 Political mailings 3.4 Radio newscasts 5.3 Ads on radio 3.0 Radio talk shows 4.5 Ads in magazines 2.9 Magazine editorials 4.3 Billboards 2.4 Radio editorials 4.2 Telephone campaigns 2.3

The Urban Reporter is published by the Urban Reseanh Corporation. 5464 South Shore Drive, Chicago, Illinois 60615 (Tel· 312-955-3050). Coovrioht f) 1ll7'1 hv llthon nooa,-~h ,~~m~·-·•-- A" -•-•~ · Gordon Strachan

THE \\"HITE HOUSE

\.VAS BING TO:'i

February ll, 1971

CAMPAIG:·J I 72:

l. -1L~5?~·:; .. Nc~<~(1~ - I \voulcl say the basic u~c;c·rs needs nrc: a) the ability to rcspor:d to a chc".rge, acc,1sabo~1 or opportunity ahnost imrncdiatdy. The best \Nay to do this is probably wilh a responsive nct.worl-.: it1Lo the governrncnt b) provide background for speeches, position pztpcrs, ppccific c-:ploit<:b1e itcrns for opposition attack d) provid,, an t;p-to-lhc··nlim

I talked vvith Marty 1\ndcrson Jann0.ry 22. He rncntion<'d that the inforrnat-ion needs to get out to the candidate~ it: can be intcr:Ht'ted there in light of wb~t the basic cp,cstion WetS. He fcli: the RNC would scr'\re for O})JJosition r~scarch.. ".Vc sl-1ot1ld .fir.:.d a 1'-~1\1Sl~l.c~ n:ar: : ... ~:dlJSe hin1 starLing 110\Y. IIavr' hjtCJ t:r;~_vcl "\Vith i'kuskie, lc:u·n '-'-hcmt ;\1t.:skic, etc. , but yon C<.tn't dL•pcnd on the H.NC wiLlwut very close• Sl.l}kl'\ci2ion. On is~;u,· :'.n2.lysit>, he felt the problcn1 was not gctt-:n::' <:inc1 storing tl:e inforrn::ction~L;ut dragging it out ·with a S<':nse of urgency. In 1')70 they used an acl h<1c chain with contact points throughout the gov•.:rnrncnt to get infonL<:dion. They also bad a n1an, Dick Bun·cs, v;ho wcnL to all the meetings in the \Vhite House and was the guy tu fcTd inforrnation back to the Vice President so the Vice President v:;ou}d be up-to--date on the positions. T:i1cy positioned not to pull c:ll of ti1c in.forrrJ.;.ltior:. together bui· rathtcr to build a structure so response and inforrn<:tLion can be goUcu quickly. You can't predi..:.:t whaL iJcforc.;;~tion you "\vill want-. He thought we should verify 12 - J c:; rnajor issues and TJi:tkc su1·e all the votes on those issues are known r;ltbPr than trying to keep detailed voting analyses on every single question. He s.,lid he wo'-;ldn 1 t use micro-filn1 or con•pntt_'r. He would have one guy \'.'irh fi\-(:' file c ;:li)in e t s tl::.a t l,~ t1e\V ev·(~ r y tl1i1~g t }-LC.' r e V/ 2. s 1 o h:rlCY\V a b o:J t J\·1t1 s k ic lJ c: t~ c-1 u ~; e the total sec-,rch tirn.c is slight cornpared !o all the ot.i1cr lags ;n the syste111, f;o he's big on taking the:: n;oncy and using it for good p..:-:opl<.:. 2

l i (: ') 1 ~; t i Jll(•.

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. ;-: (! . l. t >r ~ ·: r L '"; ..._ I '' ' :-;; ( l. / ··::; _;_ {) i j ( J··,\' l (' ~:·j(.:·. c ;ll; (_t j ( ~:'; '' ' : .' j I ( ' ·.< : ( i :~ \ ~ : .: : ! ( '; ·, . ~' . . -....-c l' ',' <. ,''1'\. ·;- r·'" r·· ' ' (. . ... \, ·. { ~ . ''

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1 t 1'. '· ' l>l'~'!_~b.L}JS \\'t~ f~ 1 )~-j~_-}ci cndc·~-t~·l:);;L~..-: u~-;r !~i.'\;T Sc~~t z:t:1\.' c~·l s.

11::: r !.', h. c~ f C' t t t L :-t i a. n c-n.i i o: ·; ~.: t ~ c in;~ i Ji;, ~: t C>, .t ;_ :· r- t. :< ·· r~ 111: ~,.-

COVl:r lt.'tl~r on ; :.: t l" ~.lC 1. t1w

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~~r:_.~.:l.~.<-2], it 1ooks like there are S(·veral cornplirnen:·ary systen1s Lb<-'.t arr-:: nccclcd. Now we sbG'tlcl set up a 1v::-<-'s1,ie 1nan so th2t he can start getting the feel and facts on ~viuskic. \Ve s11onld work towards a iiJc systen1. on opposiLion and Adn;inistr~:tion s~<·.tcrncnts, look to\s:ai·cls a sel of fact sheets

2. ~J?-[_'2El1.'.':J:1'tcn1 fZe__!_l~is·.v:·~J_ ·-- There are three basic systems of information rctric\·al that I arn fan1iliar with. Or:c is a fuJl text rct~:·icvzcl syst.•,n on the cornputcr where yuu store the entire docun:;.c·nt Ol) Lhc cotT:tp-.1Lcr a1~cl L}Jc cornpulcr indexes by word ::;o that you can ser1.rch by \\'ord. For exanlple, yot: can look for cm·:·tbinations (;£ the words "G:fuskic, l(osvr;}D, forc~j.,c!n policv. and all D:rticlcs Y\;1Yit:1~~ 11w for a C(.:.t1l}Ja·ign sc·\~cr~·;_l ·yeo.r:-; in t·}l..,.: f11~.··;_~_

in \\'C have disL:u.s~;ed J\111

r-J'l1c f11Z.tjor disad\·~arlf.~-=tges: 1~}lc in]:U1 ~~ide- \\·'f: first Joct1'-('d ~1.1. rrnt·i·in[', cvcrythint-~ it~t-o the C0/11.J11)l:er· tl1~t nov.rb goe::) uJ··. -~v~.icro-.f-l}~·n. 1,iJ.e cost of thzJ.t WC11ld be in tltl' fiye LunrLcecl Lhe>l>S:-'.ncl doU;:,;· ;_; yc;\l· r~F't':<~ whi·~h is wa~;~,-·fu) considering how littJl: of ii jr3 re;·lly r<·L·vc'nt: hov:,,ver, tl·:c ~nlCil"e rc~ct:L~ Jno1~ at tL~~ riJiniln_uitl ycn.1 \T\·c~::!}d F'~~ll in \\';-.:;cL. \Y,/Ould l.Jc tJ1e dii'(·ct s·pccches a11d dir<'ct Q~~utcs, fur c:'~<-~rllDlc, on ~\1.\lf;f,~·ic, e ~.ir11~tcd :t-40, 000 for ~ne year 1 s in1n1t on k- 10 people or tlw stai)Jc· of potenL:tl opposition candi.dat<:s. That: 1 s 4U. OGO for OlH' yc;u. If \'iC "~Xa.ntcd to add four year 1 s quotes tbat wcrt):\l obviously b•.?'lCO, 000. Putting the President and Vice President wu:.tld cost 1nore like $;zso. UCJO per yv~\.r.

A govermncnt systeJn is being worked on now by N".SC v:1,i.ch '.'.-ill 1vtv·e 1 all of the Pr('s_ideni s docun1cnbi <.. nd }jt.alcrr:c:L~-~' 0!1. This f'ysten1 ho\vcver, will noi be operaLionaluni.il late 1 "/2,.

!(' (Jf storage fl::.c~.l~ \~ 1:) (~. ?'-tlcJ:n--~,--~1.}~ ~.,_:_·'r-.:;~:~-;!- C'..;;,.:;b

1 1 J. f\\ ~ .Tr: ~ .·i~; t\·-:-H-· i·!;c· :~rtlc·: ,,- ;-r_-1:'(.~ ;~:~ni:t-:..:·; 'I l _,·~JCL~~---

Ji.l:.:::_l dtlc~ ccc:( l.~ \\'"t d1 (lb~JU t ·x O:r' ~; ~--~._:r:~; c·-it_:tc,rs cr 1 :~~:~t:~~~: llt:·J' ;:~rrlclc ~ On tl1c: s'l:-;:-""_:-.::~,ct ib·Ls Jl1cc1·lani~~!-rl V/O~j]c] sel~l"l-1 jJt:rlcct]·y- adcqc~a~~-, as J~,Jrlg as COC.llll!~, '\\'ZLA d::)llt..' "\Vcll. - 4 -

The t},-i:cd lvne 1~3 striclv a nEtnt1al file v!ith sub-hcadin>'S. The • .I l ,/ c_") probl::rn Lere i::.' cress-filing rhe sever<;.l types of subjects that are carried in !Tlct<:y· speeches or articles.

The kcv :!n aJl of these in£on''cttion storage and rctriev<<.l svsterr1s is that the inforJ1lation you get out is n<.; better than trw inforc'laLion you pnt in and the ',vay that it is coded. I really tl1ink that a m2.jor factor in tl1e dunonstT<<.tcd \\'c;,_kncs:s of t!Jc current system is the lack of political sasy of the pt:ople putln~:'. the' artidcs in. They put in ITl<'~n';', too :nany sLtnclc.:.rd <.>..rtic1~"' .ct.

3. _?v~;_li];nc.~ -- Tllc rnailing h\'Sl<.0 Ill W)T'(-.. 1)C'(_l;)]c· :_:) \~'11urr: \", ,- ;--,~:~-·tJ:d 1·.v ~;vnc1ing r.rlore: ir:(1i\r·id~~1Ei)ly tc~~j lorcrJ :n~·ltc.rj_~-__._l'? J{iL~l·;~ r;(f-.:. \~:c·rc ate· t:30, 000 l~Z:~1i1c·~3 on ouj· master rn:1iling list. \Vc arc a.udint; then,

groups, i.e., rc.\·cm1e sh::.rin<:>:. forci> lJ <:tff::.cirs, etc. Obviou::;ly dtlplicat lOlJS OCCl: ]:· '\Vbicll t11C' C01~1~Y.. ltel· l11USt c~J.·irr1ir.l;1 te \V}Jf~n \Vc_·, rr1ajl \() 1J•>t11 dcnJ(_:~'-1:.~. 'ic ~:~.n~J illlc:·.rc~EJt Ii(-:op1c. L .. out,-iD?! at LhL der1:..ogr~lj.1hic tyT)('S~ asSL1lYJirl~·, 1t i::; a ·pyr:--trJ-~~·l.cl at t1Ic· \1'cry t.up -bc1ng the Dl.OSt iElport·:cni. i•

A r e L:d: c c1 i s ::: tJ ,, 1 s , s i1 o u Jc1 w c b c rna i J :iJ 1 ~.:; to v o t c r <~ , if " o w e n c e cl

talh:ecl to 'Vince: Iia.r1·J.:·tra oi })\.fJ v-.-}·to ~5.: t[·ll: cncer-J.:~J1JPrt~- cu)·";})tlter rr1.ailir1[.; ~~fCili,"tte. 1.'1lcy have· an clc-t1Ju:_,~·~tc 1jlan [or rT'~~-.d.cl1i.~1g t}"..l: - 5 -

derno0raphic ;tnd political data and then mailing pointed lctJr:rs. I-1e s;;:yt: he bac; <'.'; aJ"alysis of tlje 14 key states v;itb identified EepubJican counlit s and ~'\'.'ir:g counties so that we could conccntr,ate our dollars on the key <

The: r·r1ajor ]~n·cJb] em we l:t;"J.\'C \Vi.th rn:' i ling right now is a tendency to rn::-til for the sake of rnai1ing. \\lc need to 1nail to X ht~nclreds presidents, '{ J·:t.lnc1red c~UiLors and Z 1lt1nc1:t~ccJ ac~1dt·n")]c1ans .it:tst bccatlSC evcry1)0(1y 111 i r: -~: s i r 1 :,-,_ t i s a :~ o o d d e ;.t] , L c: ~ i t n-1<1 y n o t b 2 y c a n y c ff c c t a t a 1.1 if t h o s e 1_)1...'<_·,-~_:le d(;n't ;_.. ,_::~ld~ \\~(~ <]~._)}·;:},\,··~~... a }):._)~~t cz~.rc1 Sl1Y\·-<-:y ~-;t<:L;~r·ir~~~ no\v, \Vll1c11 u:ay Le11 us whether peOI)lc rL·ad what: '"'e sccnd th(:rn. We: do lo·;nw that i h c v d i i o r s d o b c c au s e w '' s e c e d ito r i a l s s e 1n i - f r C' q u e n t J. y r c f e r r in g b

.f. c;:_~;.r:~J~l<: n -- 1 talHcc1 to tl.1c c<~rnrni:cn xn::~nagc' of the Bill Frenzel cc:n•pait~n I'l ::\iinncsota, being ~ ~et-l:.·t·) \\;·:1.1\ t]·l(~ F:c:f.''UIJJ :c .. -~.tl c:nt~~-::re~)siOilet1 c~·l)J1l1'l1itt(·t_~ '\Vl1ic1t wnr1.~cd f-ine l'lit'c;ll:Jnically, but tbcy clld~;!t get: rn1..~.ch infornl~JI;on out of )t \''llicb ·,·.c,'c> worilnvh11e to tbern, nor c!ic1 tl1cy get LlUch llc1p fro:n. the H0JC rcall)'· They had ;:,n informal li1:k to l-:h;rr<1y Choitncr \':bi<.:h ga\'t~ t.hc:n rnore hch) th?-n anyLhinf'· They die] fE'el it \~(·ry dcF1r;;~)lc to get up-·tc-thc rni'11>h:, if anyth~ng advance inforJDa.tion on iterns !hat \Vere to happen so tLd tbey \Vuuld 1Jc rcac1y l.cl rc~opond or exploit i-l.nd felt that perhaps t\vo rnailings addrcsse:j for written rnatcr1al, ont~ for the ccn1didzttc

I h<;vc a1so touched base with l\.1urray Choitener, Harry Dent, Chuck Colson, Jerry Warren on the systerns we are talkin1-~ ?..bout. I have had trn;tble tlctting real definitions as to whai \>:'c n<'ed in tL

WASFNI'\GTON

January 18, 1971

MEMORANDUM FOR: MR. HALDEMAN~~~ (\'l\[' . FROM: JEB S. MAG RUDEll! v~ ) SUBJECT: Some thoughts on tle relationship between the White House, th~ RNC, and the Campaign Structur~

To insure the reelection of the President~ it is important that the func­ tional responsibility of the three groups mentioned above be clearly defined. We will have strong leadership at the Com.mittee, continued strong leadership emanating from. the White House and, if the Attorney General is the director of the caxnpaign, strong leadership fro1n the campaign. Definition of functions is particularly important in light of the strong-willed and possibly incom.patible chairman and co-chairman at the RNC.

I. The RNC relationship is probably the 1nost difficult, but a strong effort must be made to insure a reasonable working relationship with the C01nmittee. The Committee must feel it is in the main stremn while at the same time not having actual authority or responsibility ,over either the campaign or, of course, the President. Their prilnary mission should be:

A. To work with the party organizations in each state to develop strong candidates and build strong state organizations.

B. To have the chairrnan becom.e our chief attach spokes1nan, hitting O'Brien and other Democratic leaders. If Nofziger goes to the Committee, his prim.ary responsibility should be in helping Dole accomplish this objective. 2

C. To bccom.e one of the ;'upport groups for the cam.paign organi- zation. It should not have the primary substantive policy role in our 1972 cam.paign, although Dole and Evans should be included in the official policy making body that develops campaign strategy.

Specific resource capabilities that shoqld be considered for the RNC are the following:

1. Continuing woi·k in developing our opinion leader mailing list.

J 2. Efforts to develop capabilities relating to infonnation retrieval and other computer oriented projects.

3. Continued survey research capabilities with the final ·decision p:1aking still being held at the White House and/or through the campaign structure.

4. A reorientation of their youth and heritage functions so that, instead of spending money on organizational charts of ineffective groups of Hungarian refugees, we concern ourselves with spending the dollars to insure votes for the President and our candidates in 1972. The results of this work should then' be used by the campaign c01nmittee for direct appeal by the President. ' 5. The comm.unications and research functions should be reevaluated. Both individuals heading up these areas are, in the opinion of most of the people y.rho have \Vorked with them here~ not effective. If we are to get results from the resource structure, we definitely need better leadership in the co1nmunications and research areas.

6. Official convention activity should be under the control of the RNC. This activity should be closely monitored by the campaign com­ mittee and the White House to insure that the convention is a positive . force for reelection of the President. If the convention is the normal dreary week of confusing TV we have missed a golden opportunity. The Dem.ocrats have restructured their convention to make it more appealing to the public. Someone should give creative thought to our convention immediately.

I ;.

3

7. In the next six td nine months we will probably need field men in certain areas to begin \VOrk on the campaign. Positions at the Comm.ittce could assure low visibility until the cam.paign structure surfaces.

II. The personnel at the White House have a year and a half to build the President and his program.s with the public. The various resource structures within the White House -- Klein, Colson, Malek, T:lmmons, the Domestic Council, etc. -- should be reoriented to this activity. They should not concern themselves directly with the campaign, Each office's responsibility should be carefully defined so that any ca1npaign yole does not becon1.e counter productive.

There are specific functions that the "\Vhite House can pe1·forrn better than the campaign structure i. e. 1 the scheduling of the Cabinet probably should remain in Klein's office throughout the campaign rather than in the can'lpaign organization; Malek's recruiting capabilities could be used to get talent for the campaign; Colson could continue high level special interest contacts here, while, at the sa1ne time, a second opera­ tion in the campaign could be directed to getting votes fro1n these same special interest groups.

· My point here is that free-lance operations should be discouraged. Clear lines of responsibility within all of these groups are essential to an effective, successful campaign.

III. The campaign structure can and should remain undercover for the next six to nine months. Certain functional assigm,:nents should be made soon so that explorat,ion and evaluation of advertising, direct mail, Citizens for Nixon, etc. can be done immediately. It is my feeling that this_ could best be done by as signing individuals inside the government to these projects, as well as the possible use of outside individuals who are loyal Nixon supporters.

We should be exploring the use of available resources outside, such as mailing lists and information on youth that are available through companies like Readers' Di~ and Pepsi Cola.

Now, while the campaign structure is in its formative stages, individuals within the government should be targetted for full-time cam­ paign responsibilities when the structure surfaces so that there is an easy transition when we gear up for the ca1npaign.

I ..

4

The rnost important areas for imn1ediate exploration arc the long lead time functions. We must begin now if we are to have alternatives ready when the time for decision arrives.

)

I THE WHITE: HOUSE

WASHINGTON

January 21, l97l

ADMIN ISTRA TIVEL Y CONFIDENTIAL

MEMORANDUM FOR The Attorney G H. R. Haldema

FROM Jeb S. Magruder

SUBJECT Reorganization o the Republican National Com_mjt ee

As you have suggested, new blood at the top of the Republican National Committee gives us the opportunity to rnake structural and personnel chang-es to strengthen the Con~rn.ittee and to enhance the Committee 1 s usefulness to the President and the State Conu-nittee s.

The RNC has been operating in the traditional betwe~n-election role of holding the party together. The emphasis has been directed towards organizational and program support for Republican candidates. Neither functional support for the White House nor service support for the State Committees has been provided by the RNC. Consequently, much of the $6 million budget has been dissipated in "make work" efforts.

The key staff members of the RNC have been unable or unwilling to respond to White House directives. Sornetimes, the problern is caused by Division Directors being ''in over their heads," with insufficient technical or managerial experience to provide the leader ship or technical direction required to as sure implementation of requests. In other cases, the problem is caused by many staff mernbers con~ing up from State Party organizations and not the President 1 s campaign staff.

Coupled with the continued absence of the Deputy Chairrnan from RNC headquarters, these two problems confused lines of responsibility and authority, resulting in substantial in-fighting between Divisions and generally poor work. The Research Division, for example, was not given guidance by its Director and, therefore, was used by other Divisions for various projects, resulting in inadequate research production. Similar problen1s produced a wholly ineffective Communications Division. The Attorney General H. R. Haldeman January 21, 1971 page 2

MISSION OF RN C

The addition of Tom Evans as a full-time Co-Chairman will help resolve many of these problems. However~ even Tom. Evans cannot resolve all the problen1s and infuse new life into the RNC without a structure which supports the RNC 1 s mis sian.

As we have discussed, the mission the RNC should perform. over the next 18 months, and for which Senator Dole and Tom Evans are partie ularly qualified, is twofold:

to broaden the Administration 1 s base of communications with the voters of America by developing and implementing a creative information and education program, which gives new slants to the President's policies and provides the Republican Party with the capability for consistent and effective attack on the opposition.

to provide limited, yet in depth, organizational and technical services to support the President's 1972 campaign effort and / the needs of the State Committees.

With a Republican in the White House, the RNC does not have to, nor should it, create its own policy issues. The President's positions are the Chairman's positions and his role beco1nes one of selling and defending them. He also must become the Party's chief spokesman for consistent and effective attack on the opposition. In fact, he should develop the reputation as an outspoken leader of the Party machinery to such a degree that when an issue breaks, reporters automatically turn to him for reaction. Larry O'Brien receives this kind of coverage. The Republican Party does not.

The RNC should also develop needed services for national, statewide and local candidates. These services include demographic analyses, surveys, soft-ware packages, specific information on various The Attorney General H. R. Haldeman January 21, 1971 page 3

special groups, and campaign guidelines. The RNC 1 s strength and usefulness to both the President and State Committees will depend directly on its ability to provide such services. ;

RECOMMENDED STRUCTURAL CHANGES

The RNC is currently organized around distinct program or operating responsibilities, as shown in Chart I. To shift from this orientation to mission support and to ensure the limited resources (50 professional personnel and $6 million budget) are focused on this mis sian, the RNC organization should be modified, as shown in Chart II.

1. Tom Evans, as Chief Operating Officer, becomes primarily responsible for implementing the RNC mission and for coordinating all Committee activities through Mrs. Armstrong, a Deputy Chairman for Political Affairs, a Deputy Chairman for Communications, and four Division Directors. 1 11 Tom Evans de sire to be "Mr. Inside 1 his take charge attitude, and his proven managerial skills make him particularly fitted for this role.

2. The position of Deputy Chairman for Political Affairs is retained. However, its function shifts from principal operating officer of the Committee to political service and get- out-the-vote functions (Administration Division and Politicc.l Division). This Deputy Chairman is to implement the RNC 1 s mission of providing organizational and technical support services.

3. The position of Deputy Chairman for Communications is created to implement the RNC 1 s mission of developing and implementing a creative information and education program. The Research Division and Comtnunications Division, which many people have previously urged be combined, are linked under this Deputy Chairman. The prime functions of this office are:

to give the Research and Comtnunications Divisions proper direction to ensure the compilation of necessary information for appropriate users in usable form and in a timely manner The Attorney General H. R. Haldeman January 21, 1971 page 4

to provide creative approaches to selling the President 1 s programs. For example, brochures should be developed for the Manager, Heritage Groups which point out ''What the President Has Done for the 11 (Polish, Italian, etc.); arrangements should be made for the President to be filmed with appropriate Heritage groups in appropriate places in the course of Presidential, "non-political" travels.

, to develop appropriate positions for attacking the Democratic Party and its leading Presidential contenders

to provide the Chairm.an, on his speaking and political travels, with a high-level companion who can speak with authority to local press and local politicians

4. The Communications Division is broadened from the existing "production shop" to a creative marketing division with / strengthened media services, the addition of a Special Groups feature desk and a speech writer, the tying together of all productions (publications, brochures, films, etc.) under a Communications Services Group, and the addition of a separate Direct Mail operation. With the increasing importance of direct mail, this operation should be separate and provided with the necessary resources to expand.

5. The Research Division retains a statistical research section, but loses data processing to the Administration Division. Statistical research is a creative function, while data processing is an on-going technical service function. Under the direction of the Deputy Chairman, this Division should supply the Chairm.an and Co-Chairman with creative substantive input on issues. The Attorney General H. R. Haldeman January 21, 1971 page 5

6. Mrs. Armstrong assumes control of three functions -- the Women 1 s Division, Special Programs, and affiliate liaison (NFRW, YR, CYR, and RGA). I£ her role should become more public relations oriented, with a heavy speaking schedule on appropriate is sues (consumer affairs and the economy, women 1 s role in the 1970 1 s, etc.), the operational functions of her job could be placed under the Political Division.

7. The Political Division is revamped to give special focus to Special Gro'ups and to Political Service. An Assistant Director of the Political Division for Special Groups, as well as a Manager for each group, should assist to develop this significant service area.

8. A special assistant for scheduling and advancing is added to the Chairman 1 s office to as sure proper arrangements are made for the Chairman's travels. Ron '\Valker has advance men available who could fulfill this function well.

/ 9. A general purpose special assistant is added to Co-Chairman Evans' office for his personal needs.

RECOMMENDED PERSONNEL ACTIONS

Since organizatwnal shifts alone will not change the_ RNC, it is recommended that the following personnel actions be taken:

a replacement for Bob Hitt be found to take over the Administration Division

Bill Low remain as Director of the Political Division

Gordon Wade be replaced as Director of the Communications Division by a creative marketing type of person who also has broad management skills The Attorney General H. R. Halden1an January 21, 1971 page 6

Robert Jungman be replaced as Director of the Research Division by a broad analytical thinker with so1ne management experience ; Frank Leonard -be appointed as Manager of Communication Services

Very little is known about other RNC personnel to make a fair evaluation. Senator Dole and Totn Evans should asses their needs early and make the acquisition of top-flight personnel their first priority.

Fred Malek would be able to assist in the recruibnent of needed top-level personnel. Some of these people might be found already within the Federal Government.

ADMINISTRATIVELY CONFIDENTIAL ..

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•. THE WHITE;, HOUSE \\ WASHINGTON Februaryl9,1~71 i

MEMORANDUM FOR MR.

FROM: JEB s. MAGR UD ' ( I

SUBJECT:

As you may know many of our staff political operatives both here at the White House and outside are thinking about Campaign 72. Each is haphazardly pursuing his own area of interest.

One approach to this problem is the pre-emptive Task Force. By establishing a Task Force in each of the key areas, the right thinkers are put on the right projects and the free-lancer is pulled into the system. This approach establishes target areas and thereby enables the Attorney General to establish a time frame for the campaign. One advantage is that it requires no one's full time effort sq no elaborate outside organization need be established.

Suggested areas for the Task Force approach to be applied include: / ,· / Advertising and Direct Mail; Polling, Computers and Research; Citizens Committees and the State by State Campaign Organizations; The 18 - 21 year old vote; The B1ac k and Women's Vote; Middle America; And Democratic Contenders.

Each Task Force could have White House Staffers; individuals in Departments, such as Dick Moore,- Stan Pottinger, and Don Santarelli; representatives from the RNC, such as Tom Evans or Lyn Nofziger and independent advisers such as Cliff Miller. Task Forces that should probably begin operating immediately include:

l. Advertising and Direct Mail The basic question seems to be what type of organization and approach is appropriate for the President in 1972. Suggested members for the group l - 2 '\\ include Chapin, Garment, Shakespeare, Rumsfeld and Nofziger. Rhatican could serve as the Project Manager for this Task Force.

2. Polling, Computers and Research Work has already begun on expanding our computer capabilities. A Task Force of Staff members who will know what we will need in 1972 as well as those with the technical background to determine the feasibility should be formed. The group could include Timmons, Huston, Price and Howard. Ron Baukol could act as Project Manager. The correct use and development of polling could be under the direction of Flanigan, Colson, Magruder, Dent and Safire. Dick Howard could serve as Project Manager.

3. Democratic Contenders They should be considered as a group as well as individually. The strategy of the group as coordinated by Lawrence O'Brien should be determined and appropriate responses developed. One member should be assigned to each contender to assure complete grasp on his strategy. The Task Force here for the group could include Buchanan, Price, Moore, Finch, and Nofziger. The Project Manager could be Rob Odle. The project Manager could also be a reliable person in one of the

,· departments. / Since this is primarily a campaign tool which would draw on White House Staff members, if you approve I would like to discuss the idea with the Attorney General.

Approve------Disapprove------

Comment MEMORANDUM FOR FILES

Meeting with Garment , Magruder, Strachan - February lOth.

Garment generally thinks that a non-campaign might be the most effective.

There will be so many campaign organizations and such a variety of activities from Muskie, McGovern, Kennedy, etc. that we might be best running a complete non-campaign.

This follows along the idea of a no convention.

We must begin thinking and J111111P planning now. We must also assure that we can accept the variety of views. 4iilllz-~· Garment is obviously concerned about our reputation for stifling dissent. The task force should be self-critical. MEMpRANDUM

THE WHITE HOUSE

WASHINGTON

December 8, 1970 .AD:.1E_, , .. __ '-C ,:.'s;aNG E.~'. _J,_J. , ~--. --- (':t G-102 BY-#------. ---, --.tte__J_--_ti2..:.P-

.GONFIDEN.!f-!A-L/EY ES ONLY

MEMORANDUM FOR: MR. HALDEMAN

FROM: HERBERT G. KLEIN JEB S. MAGRUDER

SUBJECT: Campaign 1972

This memorandum analyzes some areas on which this office might focus as we move toward November of 1972.

Now that the 1970 campaign wrap- up has ended, we would like to discuss in some depth the experiences we have had which would enable us effec­ tively to explore alternative approaches to the forthcoming Presidential campaign. Decisions should be made now so that there is time to work organizationally in preparation for an effective campaign in 1972.

We will mainly concern ourselves in these recommendations with those areas in which we have had past experience; we shall suggest ways in which those areas might be further developed.

Naturally, our domestic and foreign policies, the state of the economy, the President's approach to the campaign, and the political operation will have a major impact on the outcome of the 1972 election. We do not plan to explore those areas in this memorandum, but rather will concentrate on the organizational support activities where we can be of most assistance.

We would view whatever activities we undertake as an extension of the President's office through you to the various sub-groups which will ultimately be involved in the campaign. There will be, in 1972, the

GONFIDENTIAL/EYES ONLY _2

Citizens groups, the RNC, the media and creative agencies, the Cabinet, etc., all of which could be reached by the President and your office normally through the mechanisms we would set up. We are fully aware of the need for keeping in the background and this would be done particu­ larly prior to the conventiono We believe our office has set a record for handling things in this way. Obviously, there will be occasions also when the President and his key political advisers will want to deal directly with any of the above.

If you approve general concepts as outlined below, we can further develop concrete, specific and detailed suggestions.

ADVERTISING

Drawing on our experience in 1970, and spending a good deal of time in 1971 studying campaign advertising, we would gear up to handle all of the Presidential campaign advertising, including the print media; radio and television; brochures; direct mail, both by the use of mailings to our hundreds of opinion-leader mailing lists and specific voter mailings where appropriate. Again, this would mean working through a group set up at the National Committee or at the campaign headquarters, but it would best use the mechanisms we have set up during the past yearso It would mean also that we would be consulting with outside experts we have built up a relationship with.

Our proposal here is that we use the first part of 1971 to look at a number of preferably small creative advertising agencies and also at various individuals involved in advertising {e. g.: media buyers, copy writers, and creative people). We would put together a number of various combi­ nations of individuals and agencies who could handle a national campaign.

Then, in November of 1971, we would present the best of these various approaches and combinations to you and others you might select. A decision could be made at that time as to which approach we wanted to take.

The point here is that we would spend the necessary time to study all the various agencies and individuals -- for example, direct mail plays a greater role in each election and will probably be very big in 1972 due to criticism of and possible regulation of the use of television. We would carefully study all the large direct mail houses in 1971 to find out what should be done in 1972. Obviously, the direct mail must be specifically targeted, both politically and as to residents within key geographical areas. This makes the mail house selection all the more important.

Such an experience in 1971 would enable us to put together Presidential radio and televisi::m advertising, campaign films of the President with certain candidates, radio tape endorsements, etc.

Therefore, we propose that we be given permission to commence such a study which will result in a presentation to you next fall of the best alternatives.

Approve______Disapprove______Comment·------SCHEDULING

Again, drawing on our experience in 1970, the Scheduling Office would coordinate the political activities of (I) the First Family; (2) Cabinet members, Administration officials and key White House staff who would function as "surrogate candidates" as in 1968 and; (3) celebrities. This office would perform its customary job of filling requests for speakers, but it would also decide where our people ought to be, and then find forums for them to appear.

A list of 1972 key states would be developed as soon as possible and up­ dated as often as necessary between now and the election. Appearances by Cabinet members and others would place emphasis on these key states immediately. Primary contacts in each state should be identified as soon as possible so that the head of the scheduling operation could initiate personal contact. The various state GOP and citizens organizations would be instructed to contact the scheduling office regarding VIP appearances.

We propose that we continue our efforts in scheduling the Cabinet and other Administration officials, stepping up our activities in January of 1972 to focus almost exclusively on the key states.

In the past, most of the speeches have been made in response to invita­ tions. These are a good source, but we are compiling a list of national 4 association and organization conventions so that we may actively seek spots on the programs of those conventions which are advantageous to us. We also will seek information from the Cabinet officers regarding major invitations they turn down so the possibility of filling these could be reviewed. We are looking here at service clubs, fraternal organiza­ tions, labor unions, ethnic groups and others. We believe this office also can contribute more to suggestions as to possible Presidential appearances which again would be ones we would look for rather than waiting for invitations to come in.

Approve______Disapprove______Comment------We propose further that we schedule celebrities and the First Family (not including, of course, the President) beginning in June of 1972. During 1971 we would set up our celebrities program drawing on our experience in 1970.

Approve______Disapprove______Comment------Advance men, schedule coordinators, transportation coordinators, a pool of private aircraft, access to speechwriters, etc., will have to be available to the Scheduling Office in 1972 -- but not until then.

The next section in this memorandum is "Broadcast Scheduling". It is obvious that the person in charge of broadcast scheduling would work very closely with the Scheduling Office to make certain that every time an Administration official is sent out, that person would appear on local and/or regional radio and TV talk shows.

BROADCAST SCHEDUllNG AND LIAISON

As mentioned above, this "office" would work closely with the schedul­ ing operation to place our traveling officials on TV. We have a good, updated card file on several hundred radio- TV talk shows, many of which were used during the campaign. We know which are cooperative and which have impact.

This office should also continue as the Administration contact point for all national television including the Sunday int.erview programs and late night talk shows. This avo.ids the problem of working at cross purposes within the Administration and gives us clout when attempting to get our people on these shows. This will be available in 1972 when we want to get out our line each week.

Prime time special TV interviews have obvious impact. The 25 special prime time, half-hour regional shows we arranged in the 1970 campaign can be substantially increased now that we have a foundation of coopera­ tive station management people to work with.

The group station approach for interviews should be continued. This was effective last time where we hit several key stations in a group set-up with a single interview. Westinghouse, Cox and RKO General, among others, were eager to cooperate and we can expand on this by working with the major groups which together comprise a formidable TV- radio network. We are now well plugged into the Washington bureaus of the groups which generate much material for their stations.

During the campaign we learned that there is a growing availability of top government officials to tape half-hour shows even in areas where there are no regular talk shows. These are important in smaller states which will have a major bearing on the election or in medium sized cities such as Springfield, Illinois and Sacramento, .

Where the Vice President is concerned, city or state-wide TV hookups should be encouraged rather than giving a single station an exclusive. Most stations will cooperate on this and did in North Dakota and North Carolina. Approve______Disapprove______Comment------We want to stress here how important it is that the Scheduling Office, which would plan the travels of the Cabinet, Administration spokesmen, the First Family and celebrities, work closely with this "Broadcast Scheduling and Liaison" office. By itself, a scheduling office can have little effect -- but working in close harmony with the other people in our office who have expertise in print and broadcast journalism, our sched­ uling operation can operate as a traveling press office for the Cabinet member or celebrity on the road. For example, when the President travels, the Chapin-Walker tour office plans the trip and the Ziegler press office handles the media. It is importa~t that when Administration 6 spokesmen {"surrogate candidates") travel, they can rely on this office to {1) find the correct forums and; {2) get them in the local and regional press and on local and regional TV. Unless we do a good job with the second category {which we can do from this office), finding the forums, getting the speakers, and advancing them means relatively little.

Approve______Disapprove______Comment------Also, this broadcast operation can work closely with the developing Chapin-Walker tour office to assist in top notch TV coverage of all Presidential addresses and appearances. We would keep a video film library of Presidential speeches (especially on the stump) for possible rebroadcasts. This would be done through the Navy Labs as we have dis­ cussed in the past. Two top-flight Navy cameramen could accompany the President to insure high quality film. This type of preparation would pro­ tect against media coverage and presentations of non-Presidential quality. Approve______Disapprove______Comment------ATTACK AND RESPONSE DESK

This office will focus on keeping track of the opposition and providing assault material to keep them off balance. The success of such an opera­ tion depends on having, as soon as possible, the statements of the opposi­ tion. Once they come out (which we get from our research operation), we can get to work immediately on counterattacking through the scheduling operation: finding who is traveling, who has a forum, who can speak out. Additionally, in this connection, the Response Desk can move swiftly to get the Administration line out to all spokesmen and our people on the Hill {through Nofziger) so that everyone has an answer in case he 1 s asked.

Now is not too soon to start compiling good, comprehensive fact sheets on specific policy areas, such as farm, the draft, manpower retraining, trade, etc. Comprehensive sheets on these topics can be used with good effect from now all the way to the campaign. The summer and fall of 1972 will be too late to get across the substantive correctness of the Administration1 s accomplishments.

It is most useful for the individual candidates to receive material before or right after a given event. The RNC should use more phone contact 1 with the Senate races and utilize more greatly the Republican Congres­ sional Campaign Committee 1 s telex hookup. For the Presidential cam­ paign, getting key information to speakers ahead of the event will be particularly important.

Approve______Disapprove______Comment------In 19 68, there were hundreds of requests by magazines and newspapers for statements or written interviews by the candidate. Working with the Keogh staff, the Response Desk should begin during late 1971 to gear up for the deluge of requests so that we may take proper advantage of them.

Approve______Disapprove______Comment"------REPUBIJCAN NATIONAL COMMITTEE REORGANIZATION

Proposals relative to our liaison with the RNC will be forthcoming after the structure of the Committee under its new chairman has been deter­ mined. However, we should give consideration as to whether the research and communications departments at the RNC ought to be organized under the direction of a single head who would, in addition to reporting to the Republican National Chairman, develop a close relation­ ship with this office. In other words, it might be useful to maintain the research and communications department at RNC while having someone in whom we have confidence oversee those two operations and undertake responsibility to see that they get the job done.

A consolidation of this nature would result in a greatly improved and more responsive RNC press operation, clipping and retrieval system and mailing system. Our having one person to make sure the job gets done will avoid the possibility of the two departments working at cross· purposes.

The proposal here is that we work with the new RNC chairman in sug­ gesting the consolidation of the research and communications depart­ ments with an eye to improving the operations just described.

Approve______Disapprove______Comment------B.

A separate memorandwn, which was sent over earlier, outlines some of the thoughts with respect to National Committee publications and guidance of those publications by an editorial board made up of some of the creative White House staff members. There also is a need in this structure for someone of stature and press respect to be head of the press department of the National Committee. Approve______Disapprove______Comment------As you have previously approved, in connection with the research and retrieval systems, we would step up our efforts in collecting newspaper clippings and data on potential Democratic Presidential and Vice Presi­ dential candidates and also Democratic spokesmen such as Fulbright. We would go back and pick up old quotes and stay on the alert for new ones.

We found that the current research and retrieval operation at the RNC did not fill our current needs or the needs we expect to have in 1972. Too much time was spent on general clipping and too little in Democra­ tic candidates 1 home states, e. g. : Maine. Consequently, we are cur­ rently working hard with the RNC to get their system moving and we will discuss with the new RNC chairman the need for a man with enough political savvy to run this operation. We will also focus on issues in addition to candidates.

The system we are aiming at is a full text retrieval computer system where the full text of the document is entered -- retrieval is then done by searching for key words which appear in the text. This can be done with­ in the budgetary limits now set at the RNC -- we expect to have, within these limitations, the best system possible.

CITIZENS FOR NIXON/AGNEW

As the various Democratic candidates for the Presidency begin to set up "citizens for" organizations and offices, we should also. This should be done on a small scale during 1971 so that our massive citizens effort can be well underway in 1972. Just as the 1968 citizens operation got going much sooner than the 1960, the 1972 organization should be put to­ gether in 1971. We would begin by setting up a group of young people in their 20 1 s and 30 1 s in a Washington office building-- we would like to 9 take a hand in the recruitment of these people and direct them to some extent over the next few months. Each of them vrould be assigned a region of the country much as the Ellsworth-Kleindienst operation in 1968 as signed various people responsible for certain geographical sections. The purpose of this would be to find in each state the citizens group leaders with whom we would work in the 1972 campaign. Persons such as Charlie McWhorter could be utilized in this connection.

Ultimately, the purpose of the citizens operation would be to involve tens of thousands of people on behalf of the Nixon-Agnew ticket; hundreds of store fronts should be used throughout the country to enlist support for the President. Using this organization and the store fronts, we could begin to organize various ethnic and special interest groups to support the President (e. g.: Italians for Nixon).

Although we would, of necessity, have to finance the initial stages of the citizens operation, and also a Washington headquarters, the citizens operations throughout the country ought to be self-supporting. We would give them the ability to buy materials through a catalog of campaign materials which would be made available by the Washington headquarters.

Our proposal now is to set up in the early months of 1971 a small citizens operation in a Washington office building, manned by several young people who we would hire after consultation with Messrs. Chotiner, Dent, Finch, and Mitchell, the new Republican National Chairman, and whom­ ever you might designate.

This office would work closely with Attorney General Mitchell if he is, as we assume, to be actively involved in the 1972 campaign. The finance people could also have offices with the citizens group, although the two operations would probably be kept separate as they were in 1968.

This office has worked with Mr. Mitchell and the others mentioned above in the 1970 campaign, and could continue this relationship very effectively in 1972. We would work on the organizational end of the citizens group the political dealings would be left to the political offices at the White House. Approve______Disapprove______Comment------We could recruit young people to work on the citizen's effort, in part, by our Administration officials who speak before the various Jaycee groups, YR's, and other youth-oriented organizations. This would have to be, of course, closely coordinated with whoever is selected as chairman of the overall citizens' effort.

Since it would be difficult to get the more experienced political opera­ tives for a full year-and-a-half, these young people could lay the necessary groundwork so that the 1972 Nixon field operation would be ready in the spring of 1972 for the more experienced types (as in 1968, Sears, McWhorter, Kleindienst and Ellsworth) to take over.

Approve______Disapprove______Comment------WHITE HOUSE-RNC COMMUNICATION

We will explore with WHCA and other people with technical know-how the various telephonic and electronic devices which would provide better White House- RNC communication so that paper could be transmitted back and forth more quickly than by messenger.

PRINT MEDIA LIAISON

With the addition of Van Shumway to the staff, our office will have the ability to get our line out in the print media as the Broadcast Liaison shop gets it on the air. Shumway can spend 1971 getting to know every key reporter, bureau chief, and columnist in Washington -- whereas Mr. Klein is the best person to get out our line to these people, his time is naturally limited and Shumway can assist him in this connection. Then, when a campaign game plan calls for getting a lint in print, we can draw upon our contacts and move swiftly to plant our line -- just as our project managers move quickly in their fields. Also, we can use this concept to quickly plant leaks.

This work would be, of course, augmented by the National Committee staff and further developed in special interest areas by the citizens organization.

Approve.______Disapprove______Comment------11

POLLING

We propose to continue coordination of the polling and simulation activi­ ties between now and November of 1972 with the exception of the "quickie" telephone surveys which have been conducted directly from your office.

Between now and June of 1972, we would plan approximately six to eight field polls (perhaps four polls in 1971 and three in tl).e first six months of 1972). Then, in the remainder of 1972, quickie telephone surveys as appropriate. In the fall of 1971, we would want to plan for the spring of 1972, and probably poll on a closer time cycle, with concentration per­ haps on the key states.

These polls would continually check the President1 s image and also issues as they come into play. We would also move ahead with the simu­ lation experiments as outlined in Mr. Magruder 1 s memorandum to you dated July 9, 1970.

Approve______Disapprove______Comment,______

CONVENTION

Although we do not, of course, expect a challenge to the President's nomination at the Republican National Convention in 1972, we neverthe­ less ought to be prepared for any eventuality which might create a floor fight either on the nomination of the President or the Vice President, or on any issue or platform plank before the convention. This means, dur­ ing early 1972, that we should prepare extensive background data on each delegate and alternate to the convention as they are selected beginning in New Hampshire. The person who kept these records for the President in 1968 is, as you know, on the staff in this office and could supervise the collection of similar data in 1972 -- the records could be housed at either the RNC or the citizens headquarters. In 1968 we had the most extensive records in American political history and we should do no less in 1972 in order to control what happens on the convention floor.

Approve______Disapprove______Comment.______

Furthermore, we can work with others involved in the campaign to make certain we have the proper communications equipment in the President1 s hotel command center, the convention hall trailer, etc. At least one person on this staff was actively involved in this area in 1968.

Approve______Disapprove______Comment,______12

Lastly, because the Presidential Press Secretary will not arrive at the convention until the President arrives, this office can take the lead in establishing a Press center at the convention which is operative as soon as the first reporter arrives at the convention city. Naturally, this Press Center would work closely with the press officers of the RNC and the citizens. Herb Klein could act as the spokesman at the Center and Ron Ziegler, of course, would use the Center when he arrived with the President.

The Press center would depend on the National Committee for the rou­ tine logistical work, as in the past. When purely partisan announce­ ments or statements are necessary, RNC or citizens personnel could make them.

In 1968, we gained a major foothold by moving more rapidly in press activities than any other candidate which gave us the advantage of con­ stantly making news. We must make certain we are prepared to do this again in 1972. This is particularly important in a convention where, presumably, there will not be a challenge to the President's or Vice President's nomination and where the reporters will be left to make up their own stories, which inevitably will be based on divisiveness. Approve------Disapprove------Comment------There is also a major need for coordinated activity to streamline the entire convention. We believe this office could make major inputs into this area in matters ranging from the problem of press on the floor of the convention hall to the best use of television. There needs to be considerably more input from others with creative ideas in Keogh's shop and from the political operatives.

We do not believe this convention should be an Atlantic City "Kingmaking" operation, but should be designed to hold TV audiences which we want to reach. This has never been accomplished since TV began at this type of convention. The National Committee has a study regarding the con­ vention problem and we will look at it as a basic, continuing activity perhaps headed by you so that we can examine the whole problem. Approve______Disapprove______Comment------' r ~~--~~~------n ----·------...

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1 I THE WHITE HousE

WASHINGTON

January 22, 1971

FOR GORDON STRACHAN

FROM JEB MAGRUDER

FYI - This is the guy who was

Director of Communications at the Committee. ;.7i th the thinkinc; and pl rmnin,c~ for the 1972 car::cpcdc;n to re-elect Fresident :i:i:con alread;-/· ·.':ell under;·;e"y, tl.1e purpose of this ;!fmer is .to :flrese::1t cor:::::.en""cs, suggestions, and recor..::·:enC:r:.. tions for struc t-:..trir:r:;: tl::.e ~:cl.vertis:: n~ orz-c:.nizc.. tion in that CCc8.~:J9..iczn•

T:1e Tlole cf Adverti::::in-:s in the; 1972 Cc;.r::p::i()1

In the 1972 Ei=·~on CG"ILlX~i::;n, the rc:·l2 cf 2.dvertisin~2· will l1e esrcci·'~i J.y i::,:)o:::·t~,nt, ,-,_r.;(. could ce ,-.1. cruc:Le.J f~::.ctor, b2cause:

A. T!~e extre:;e amount of publicity given to the X' Ol C OJ~ :~~cl 'l2l"t i ~; :~_Y,t "-:: i 11 tll8 ~- 9 68 1-~i):011 C.~~~l)L'L.iCrl via "7he ?ellj_n- of' the }'resic,ent, 1968", c..:c; well as the ne·.';;::; r~eclia, wj_:u. focu::; ~Teat 2r otto;:: tion thc.~n ever bc>£,~:re on -cLe lS72 :.:izon Can;t... i;m <:::.uverti_:

13. Continuir; .. ·:)reocc:-xp:,_tion \'r::. th the fc:·u.. ojcct of :x,li tical c ~lJ:~_l='C~i c;11 ~-. c1 \r~: rt i ;:~ :.11:; s yer1 d i. rl .. :-: i.n -:~~r;1~ (';I' ;_-:.. 1 c~s c:-: e1n:;l i i~i 2 d b~r r·e:~ll]_~-~·~::~ ne1/Id l':eCj_r-:.. co-·l,~::y·~-~-~·e in ~c~~;·~.-kt::c'e sto~r·ieE-;, telov~~-;-:=_cr: s~.Jeci:-:~}_c~, otc., ti--:2 1970 ec.n~~-"~ii(~ns, <:-:Jlcl t>-:' r'2C";:' t ~;i2.l :):'.GSC?d by t:':' Con_:ress r .. nd ve; co-:::d by t~e Preside~t, will ~ll be ~crking syner:istic~lly to r::oJ:e lJOli ticc~~L ~JJct\rurti.:=.-::ir:.~~- D~!el"lllir:s an iE..~:..311e in 1972;

C. There are o.lre.CJ.d~r so~:te iuh cc ti ens o:f· nee::. ti ve voter reaction c: .. r--;:::.inst bl::t:c::.nt:Ly he:;v~r c.dvcrti;:i!1:·: ~;~~er,ding thot r:ives tte imr:re;:-.:Jsion of tryir::,:: ~o "buy" ~-n electj_on. 'J1 he Ctt:ir:~":er cn:;;·,·.. i-_::-n in rc·!i Yorl~ :.:t:.'·t::e is, accord in:: to some }):::'i vate re:;_'o::.~ts, one exa:: y~e o~· this o

(It stonld be 2.r,tici:pC'.ted th~1.t the Don:.ocratic Psrty will m~ke a decided effort in 1972 to ouild a major issL.·,_e out of the a-bove noiEts.)

D. The 1972 Ca:~::0:::.i~-:n -.·.rj_ll offer the Republican l)~i.rty a uniouc: op:;->O::r.'t:.:.nit;y in t::lc".t it is the first year, since t:L, :Cull er-:ercence of television as a c:.c.. :·.. raign tool of prcfoi.J.11d irrrr~c"ct, in '.":hich tl:Jc Po.rty is certain of its Presidential candidate a~d cajor prograi~:s far in c"dvs.nce of the st2.te Pri::r::arie;3 and the lia tione:-._1 Convention. (It r:..ay be that thi~~ vrill be the first year th:J.t either najor ::::-~arty hac) enjoyed this advsn tace to a full ext ::n t becmu:~e, in 19 64, the country and the po1i tical scene '.vere still reelin::; from the inpact of the Kennedy assassination and its uncertc.:.in c2..rry-over effects) Thus, the Re;mblican Party will have an unparalleled opportuni t~r for advance detailed planning nnd development of its nationc~l G.. d.vcrtisir-_L~ prot_;l-a8JI1~ -3-

The bi:::,--;;e st :;;rooler: in ctr-;_wturing 2.n G.dvcrti::.::j n: orcaY.:.iZ2.ti on :for s.ny poli tics.l C2cr::p.::i;-n is to fi-:-!d, or develop, the ~~:<:~chinery to get the job done, ie: tte advertisinc acency 2.nd its system of Sl'-:?~;lierD of c;ooc1,:: c.nd c.erv:i ces v;l:o cun exect~te t~1e r·lc.:.Es in t:-"e 2~;02.t e::Cect~ -r.._re ~:..nJ -:- .. ::··of~;. Bj~O~l_(__l ~~-10.r1r~er :>O~.:.~si.iJle o foi~ t?~ novtione:.l ~_;ol i -!cj_c -~~-~- c c_--._~~~)C!.igrt i. ·G c c.n tJ-2 ~~n enor·:.-~ou~J ~l"O -Jl er:1 o

?he? i::·:-:c:d:::tc-: r~c'~-~ctjon to tr'is pro1)1cr:-" is "':;o turn to llL-t;_:.!Jl e r;~-~ ~ ~or1al 2.. 0\rert:i.~~ inr:; r.:.. ~~::erlcie e. ~~ o··:-ever, ·t:1c:. t Cil tr~x·Tl (:.-~ i \re fc:~d.c s ao c:., I'r<-~·~c ·tic;-~ ·;_·los~-; i 0 i~I- i -'l·;y cor_.: i cl e :c:;_r; ~ tL~lt :mo:::t ::-~,jor a.--e;cj_es d_c r~ot vmnt and will not t2.~:e on a r.E~jor r- :~"~ t i cnctl c c:..~-- -~J& i::Jl be c 'J._:_--_s e o :f ;;; o s s i l>J_ .s :p1,o bl ·=-=~~c3 v..~i t n })rJ.J:~~r~r S!l i en ts , t::-::e di~_'lT_:Jtion it cr:,-,,~_,ec il': [~srvice sxd pe:'::;cmtel, lac~= of ez:::·er­ ience j_ll ~c:ic; field, :::1r:d t'-:.c uncert<~i.nt;-yr of the ':.:hole -'c .. tir:.c;. 'lGUC, ~ cc.:t.:,=,i.·:r: co:--r:i L;tee is so:r:eti:-.es left ~.-lith a c>.oice oi' c:, very fe':r l:::.rL:c. hut o:'"'crm not tr·JJ.J to:?-eChslon s~ce ~:.~·~Lt str:.1ct~.-~~rc.l i·r;-·;·~c~.".'Crl_: to tc·~~=e ~ci:e e~ ort on, ;:rL-:-t~. -,7I"lo c=..l~;o r;:a~:r \·.rell 1:-:.e :.11-c-:c:=::..:~~ecl i11 :1 .. ·-~rlcllin ..\ tt:c~ r.:.cco1.111t in order to Ools-cey- "' •-J :...... ;<-~ro... __.,.-:--iy~-.,. .-·:~ ~~-·· '~""--~•1ta+·i.._ ...._. ___ ...... ,_ u .... ,VL.L' ...., n+c...... u • n:--,-::-~ ..... v r~c~·,-l-...... :v ... !..... ·L -is o-f+r-r-. v~~;..- :=:.c:.eo_u~;:h':- _ v~ -..v ,,1t ..... _ 1-cot:-- ...,. outsta~ain~ orsanizn~ion snd ~eopleo

IJ s i11~~~~ c !:J tc~ bl j_ G ~lc c1 c..J "'.JE:rt :i ..... :~_Il ".:-; n ~e11c ic s also r=~rc s er1 ts ~--r·o bl er~s for t~c c:}.' <~j~n co::.-_.::::-_ittee. TlC> co;_~_i"Gtee lo;-::es ~"Or'.e control over 1Joth the, ·JX:~~endi-~uro ::::_::d ~:CCO\.':::l~iT: ~ o::: t:1e c:LC.V-~rtj_[·~iL; :;:'~J_nds ( t:;c _~_,t;-~pr ·,· ..·r,,_.', :o_ :~.•1'0",-U~.·-·,J:. ~.·.. n -,L(ir::C'· \ • "ll 0 1 , .. 0-, ;- -ine'T.; oC·•'t).] '·' ",'('''':·-~.---,>"tel ·, J- '- ~ .,. V ~ ...... _. ~- _: - _ .. ..: • .,.) \...../ ... .I ) ' (,...... ,.._ Cv- .1 •. 1.J V - .i \; ..:... V L.4 -'"- .._. ..::..- ~ - o...J ...... _ .._ .. .,. -~-' -..•r·,·lJlPJ--..1... \....! '"-' •- L3 cr;::;:.:-,t,~:d by t[-:c' r.c,ce:.-.2::-o.r> i;-v;:>o~ci t~ on o:r' l·::e::_r cc'r.:.·j__ ~n :~ eop1e over 2~.:::·::--:lc;I ~J~2~.~cor1r1e1; ~:ectl~~"l:i:t~:r li-,Jc~=l~~et: l ,~~rc o: c~ ;~}..;O~)]_cr:~; -~.:~·::;rc is no a~Y ~~t-:_r s.n c c t ~-:~=- t -~ !.·! ~_; r>.~ j or it ~t c i' ~ l·: e ~~ c: 1, ~:j o·r~ 11 e l c.,r~ ~-~ j_ -~~c.E c1 to t :1e flC co LJ_t1.JC ,,_,iJl be oen-;o~-J<'l11y cor:.r:.ittrcl t::-J the~ Cle '::ill be inir::.ic:..:ll to a :•?,tionc:.l :-::ei_;u"bl:icc:l' c:?.r.~:<:i.:;n; D8Cc~"J_c;e o ,~ t'1e -;~~'Y? of cor!tr::.ct'\..~_,-~1 ~':Teerent :ws~~ f"i·';8r:cics wouJ.d. rcc:uire, tl:e fin~_r.ci8.l as~Jects of birin~;- a re~_:-~:tlar advcrt~_~;j rL~ c;.:~e-:.•cy ;·:ould be costly wjen th~ roney co~ld be used r:ore effectively in winnine t::.r:: ·::l<::ction.

While there are undoubtedly exceptions to the rule arrd it micht 1)e possible to find a top notcl:1 a~~ency both willi213: and able to handle a n~tional nolitic~l car:naiPn without canv of the note~tial :oroble;--:'S Outlined 2.bove, there are,_ tVJO other ·s.l t;rna_tivec ~for t~12 1972 l':ixon Camrai.gn v;hich offer a better wa-y-, 2.nd ther:fore, are recomzended:

This method, vrhich has been undertaken before, involves setting up a "house'!· e./';ency for the specific purpose of hc.ndlin"· th·? advertL::;::..n.;- for tb.e specific C:?.I'~~·~~i_::,-n. It is staffed by ex:::;erts in the poli tic~·;.l o.dvert::.ci:,:; field pluG any s.dd.i tional personnel needed i'roEi est::o.·:)Jished agencie8 through the AAAA "anchor and loc:n" system. It hs.s these advantages: Thc:re s.::-e ~l o cl i::~r::. t c or::t'l ic ts r :::<::· _r;rc ol c::-::::: of disru:rYc:.on of a~~e~cy services to the re~·t:_l~.cr li:ct o:f clients;

Personnel c~n be c~o2en selec~ively on tho basis o: :r)c.. st e}:~:.)e2.~2..~~nce, ~-·c8ie..J_ e:~ __:~r·--.;i~:e, lJGl~sonrtl

~.-,----:.....,,,p,l~IJ\.o.._._..-LIIJ' -f-.Ly.--"_,-'- ,.·nd· • .-!.... locrs-11,.)...... ,._..,__ tuJ ( .L)-e----·eV- ... - :·;r"='_,_.._. 2. rll·-····)or--'-.I.>J.~ Of'- C 1 l~e- ·nr.. 0 ·"lr- •n'_., r- •·rr'>r'--,--, (; ~ Yl ~l-: ~' J 0 --;::·. (< """''(· r,-! C''Yl ,.;-,(' r:..-y .!c'-" ·;___' ~ ... __ .; ,,.._, L'-' t ..cu vL.'-' -,.JV·-' './'--"··_•c,.!. 0 L •'<-~ co·;_1:J. f8r:r, a nuclens t:)::-.8r~·on or be c.v:::·.ilr,_o::Le '{.~ r :-t e n ~~ 'l ~-; ;_-~ t ~ : -:: ~·­ on -~1::1. in:l 2. "'-r·j_ ·:~_ ~~' c,.l

for ju::::t one Y1Tr· .") ~e' t:-:c c; ~:. ---~·-; i,~_'Yl Co· ~ittce hcs direct control of the o·~c2.'"'~;,-C5.on ( t~-~:~ Cor:_- it tc :: ' ~3 11 .lt c1 'It: ~c· ·::. ~- ;·_· ~-~:.; --;~_r;_~:--~---~'-=---·'', 1":~-.;:e~_··red t~: c:_:.1·l::_e:-c·, c:__,r·.lcl ~.-:e·_:_ ~- Oc: t~·:e 1 ''1~J·oz.~j_, __ ey_i-t' o£" ·t[li~· v _~:c::ci.c.:.l c-:...::;e:I~c~~I);

T"uc :l be t-:~sl.... c c:·2 _JGl... ol oi' llr~c1.r-..c e ;-_., Jc: t~: ::.11 tel'=_-_;::: of c:·=~~~e:-.:.'~~=--~i..~_I.. Cf: ~-.:;_.~~ for J_c::,:r.l r·:~ ~J:·tj_1~-C .£'l"'_r· .. :~.o~~·t;s ·(~.-.'~:j_le "c e -:; C: =-~~or~ e :ru ·. r"O -_-:.1. t~ bo ll c c c ;:: s ct2.\2::- ~~ t: -~ ~:c be ~-;i I~ r: i Yl[~, ur.~c e sdv""qJ-·tir.::ir~-~--~ j_~_- :;:~odtlCC(_1 2.l~cJ. IJl .... cecl cu.. c~~~ c-~.~~ 2~-;er~c~r '."lOt:1.d. iJc ~:;.:';;le ..:c.J o~-lcr~:.·ce c:·L ir~c::.r_(·; frc·~~--~ 2.. cd.i2.. c.r~.d ·--.11-.ocLllct=~:J-c. C'.:)~.-~ .. j_,:-~;J~_or:s -ui-.:.t..ls fl... C2:in..~; :~c:ce doll:?.l---s f 02.1 (~ =._T' ::· C t C:: :·· ·"~~- .. i::--:1'1 S:Ul'" ::-· 0 ~::. e S ~- ~~-~~ ::~ rlo:.~-~L ci -bC l 8;: S CDf:~:~-:/· i11

li. ::I.. ~=.t Ue~_·re(:; ~J:f l·l~:-:iOili 0~1 is e,~tta=]_r.ed i11 -:;}/:~~t t :·: e c; :.:.:---~~- :._ ~i. ·~,~"2. \_; ~)~~-~-i -c tee c u11 cie c i d 2 t CJ c t ~~J."lt ~,'·t~i. t r~ 8~ c:_~ ~-~1 ~~- nttc J. e ;)~3 ~:~:; cJ. e:-: ·: :C' Ti cl n.s t ~:e c s~:~~-;_· L1:l, -·~. i_-·r c ·2're ~-. !3 e s and needs ~ri~e;

'J: {J. 0 C 2.~~: -~~-- ·:_ j_ . ·~1 C G~- T~ it~ e C :;,~~ t ~· Clr:c1. ~-: CLJS =C JT C11l:r -·:; ~~. 0 :·. e s·:r,.rj_ce ~~ ·.7~:ic ~: arc r:eeOe d ,:_r:.d clii·~:c tl:;r j.J]_\:-ol ve d rri ·t11 tl1c: :::·r-·ec~ __ :_c c:-·~-- ·,_liVl· ~~18 r.~~:ecj_~-~J_ Cl:~~:E:~nc~~ :=!_cts c:s t~o cJor~i~ t~r~ cent2r for SJecial servlces as 0cll, i c: D, :fi c: l d :yii 'lf]r·tj :_~ :i 11_-·:·: 1)ro (~~:1--2::, ~90s D i D~l:r rc s e ~~1lc t1, con t ;:.:c t ,_vj_ t~1 \r:.::r ~ J-:..1~: [; t ~:::.. -~·2 O.Y~ d l oc ;_;..l :::- ·=:cl~ c i c s, c tc o

n_,_~c,_ ~"J:.:'!_S.·f': -{'~~·! "":1(-·~.-..-~" ... C' ~1.--~C'\ ::~el·'":'ll'f r-~-:1ile··.·e<.:"+.-~t--,-f i ,:-,·L."J·:·_:.n·c' !·~y-~l~ ::"')'""l01'f+h _ l.J.- - - ..._. V ..L. >" •I t.f .._ l,....,...:_ ~-· .:. .... '--:-'-.) "'• • ._.._~ U.• ~--' • ....__. vL-~1._1.· .. -··'-J ... ._~~-· ,__t.l.~ •- ::_·:)·'- • ~ ~- .... of ~":::.r:::s '::no r; ~-- ec :.::-.ll :::: e: lll :,o::!_ l t J.c ul c :..'-L-:.:c.:· ..7J ~'.C.t vertJ_ s J ng o I do not 1:no':t o::':' ~:,ny, ::::.s tr,:c::r 2-re i!l'C:sentl:;r strFcttcrec'i, ~-:1-:.o have t~1e exl;erience OT tl1e close knor:J.ed.{~;e o:C tr1,=: Eixon ~)O""'"',.-'::"!-.:; o'Y'I -'-o b- ,.. ,·hl r_·) ..l-0 1-'lr--cnrll ::') c•:,c'·l ,.. ..,...... -lc---,..! -r-.: ... T~o•---..v,::)-.·-~ O _t~.Lc.,iJ.L U V C '"'"-'--'-· U C"G-ll,_L•~ '"-"- •• L.H <--.oJ'-J.L~::,.L .. l:-)n·'- vo ll 'i/'-c; "--'-' I v.nder:::;t::.:.nO. t~:c.t ti:e Allison/r.:'relcaven orE;"c.:x::L:::;c,~ion may very well ex~and to the ~oint where it would be a lo~ical cl10ice. It :prooabl;y v:ould ( und certair:ly could) incll;,:le r:any of the sane peo::;le who worl::ed in ti1e 19GB Ca=-~~x:dgn nho ·;lQt_:_ld b::: c" p~.rt of t::o "s_::·ecial a,~~er:cy" c-:.:;_-.;I::i_ned in -.:;he; point iur;.edic.T;oly :: bove o

The hiring of this firm, or one like it, would give the Ca:;:~pC.lDl Corni -ctee r::un~r o::: ~he sur::::; s.uvo.t~.._c2s 2,2 ti-:e cr::::2.tion of a "s~;eci::tl a:;ency" e:-ccei-t that t':::.c:l'e \\'Ou~d -?-

be a little less direct central r:md tn2 financial situation ':muld be a bit differ•.::nt (and perhc:.-ys a little LOre costly bec

Considerin!~ the ir:nortance of t{le advertiDin;- function in the 1972 :~i:xon C<:i::r:::,c;.i;n, I believe ti"lc:.t JC~1'3 sv;~';·2ctionc·. and reoor::.r:,e:--ldc"ltions I h:-;v2 outlined ~E'roin ;·.'o-:.J1d si:-~lific,:;.ntl v incre2cse the effecti ver.Less ,.., , '" • r. • :--' • • V ., ~ o:.. t~1e adv2rt:2__s.: n ~ :pnrtl0:-1 of tt·:c:: CS.L~;C.l,cp:1 :pl2.no _;)ec2.l'Se of t:1e volatil2 -:1c.tu:re of Cc TOli :;j_c~J.l ce:T~;:,'.i TB s-:.1d o:C aG.verti::_;in{~, ti1e ~J2.... o Jl e:1s ~:"lj_]_l r1 e't~; 1-. Os e r t il.. c-; J_:r e ]_ i:::1i 1J ~; tc d, lr:..-1.. ·t tLte D 9 T"C: co~·:.:_ :er.: de~ ti 011s s.r-? prec::ented ·;:itb. -;;:)2 objective of c;rs::o_tly rrj_nir:.izinc; tl-:eL in t;~;" 1972 I:izon C::"r:pLicn e:Lforto

Richard ~. Garbett

Cctober 30, 1970

I THE WALL STREET JOURNAL, Tuesday, March 17, 1970 I • .... rt>aders gel the demoj,"raphic editions. Time asked Jtliiliuns of its sub.c,cribcrs whclhce 1l:t:' ,Zerotng In The cost-per-U10t1sand o! dcmogmphic ?_d. head of their household was busincssmP.!1. a vertising ri:;cs sharplY. as the size of the gr· ,;_; .· 'and most likely anyone who rcplied "yes" will r~1ore being reached dimin:!;l:cs. Thi;.; is 01oe rea.":~·~·­ 1vlagazines Offer get a "Time B" edition. Similarly, people who . industry sources say. that Time's demogo·:;!:·:-.:c­ checked high·income bbnks for the Hcadcr':J editions aimed at collr>ge students, educa:·,-~_; Digest will get the special edition. Mo1·c impor­ A Chance to i\i-n1 Ads and doctors ha\·en't pro,·ecl o\·erly popular w:::: tant, those businessmen or J;ch people who ' advcrti~ers. Revenue from the three editic-::.~ didn't answer the questionnaires won't see the combined still onlv :>motmts to about Sl m:::~:-:' specialized ads directed at U1em. At Specific Groups annually artc1· mo~·c than five years. (Time's !:'­ Using Zip Codes tal U.S. ad revenuo:. •S $95 million a year.) Look's demographic edition, called Top·Spot One solution may be a co;1cept devel0p'·d Tin1e Slates a New Edition and th~ 11IcCall's and Bc·tter Homes editions ap. over the past year ~,.so by a small, fu.st-;;-rc-;. pear to be lc·ss precisely aimed. They are based ing outfit known as Magazine ::\elwor~:s J::c. For Businessmen;· Others in large parl on Zip codes. Look, for example, Publishers arc close-mouthed about the co::­ has 7.5 million subscribers and some 1.2 cept-il appears to challenge many acee,.:~: Focus on the \Veil-to-Do mi!lion of them whose Zi;,:> code indicates an practices as well as many wcll·cntrencr.cd po: ~· area of rcbtive affluence receive the cdilion , sonnel--but insiders say it poses excJtmg pD-"-":· with the ads for the so·cis than if each separate ;J~-,;:. savings and loan associations. they insist it hits more than it misses; they say Izine were billing him. . . Officials at l\lagazine Networ!;s cor:<:<'-:' The discrepancy between the two editions they spot check to lwep UJC ~pccialized lists as . that they aren't sur? if the conc_cpt i~ _wo:kc.::~ ro;f.Pn'l~ ft~om ~ l~Pl:=4fivPly t1P\V -8C'h."P1~Hc:~n?;' t~r·l; .. I ' I j a.vL.u.1 a.~t;: a.::. fJV~~ii.Jie. J."iure unnori:=tnt. tn~v h::t VP 1 111 OtiJel· oen1og-rapu1c iii ;,;c.t.:). 1 th;-\t several iarge publis!Jing compamcs ~- referred to as deJ~JOgraphic advertising, it 1 pcrsuacteCI some major manufacturers of this. ally "Lool\'s demographic edition helps us reach the studying UJC idea. closely. Is a further rc_fincmcnl oi t1Je regional edi:icm~ ! that swept thE\ publishing industry during th" "' kind of audience that we want without ha\'ing to pay for a full national ad," says an official I . 1950s and 1£160s. ~mgrpphjc adyerjisjg" - .:;eeks to make adYcrtlshg· e\·cn.,_more_ cffic_ie:tt c.::: of Norman, Cmig & Kummcl, a New York ad by delivering it only to those n1ar;azinc sub· agency that handles the Cl1anel perfume ac· count. "We never used to advertise in Lool\. scribers whQ arc considered most !il{ely, for In Demographic reasons of income, occupation and the like, to Now Look accounts for a significant share of Editions, Chancl's ad budget in the print medium." _buy U1e goods or services involved. McCall's says its demographic edition has lvot Only the Ads Differ Newsweck Says No attracted 46 new advertisers since it was B11 a 'VALL STREET JOl:RXAI, Staff flcportrr Time magazine, for example, hopes to at: launched last fall. And a spokesman says that NEW YORK-In some c--1.ses, edi~o::-:a:: tract more business-oriented adYertising with a only two advertisers have switched existing content as well as advertising is diffcrc:-: special edition of Time that will go to 1.4 mil· ads from a national basis to U1e domwgraphic for a mag-azine's readers i11 dlifere::: lion readers who sav they are businessmen, al· edition. A..'1 official of Cowles Communications, areas. most a third of Tin;e's t;tal U.S. circulation of which owns Look, says that Look's S4 miiHon • The editorial content of Farm Jour..2..:, 4.25 million. The Reader's Digest this surnmer in revenue from Top-Spot ads accounted for the which has a circulation of 2.6 million, va:· will start a dem~rapluc eddwn aimed at its magazine's small gain in ad revenue last year. ics from region to region clepcr:dir:g c:-. i most afflucnt rea crs. And lasr fall both ::-.rc­ So eYcn though il isn't clear that the demo· whether the readers are hog farmers, cc. :­ . Call'.s and Better Homes & Gardens started up graphic editions go to the intended audience, i tic ranchers or dairymen. And l/.>0~: n;a;·2.· - special editions for relatively rich readers. _ does seem clear that the editions produce reve zinc's high-income edition not only 2::· But. there arc other magazines where execu­ ; nue. Thus, most major magazines arc at leas eludes advertising for high·priccd gc-::"::::­ tives question the concept. Officials of News­ investigating the concept. Enn Newsweek and and scJTiccs that doesn't appear in ~:-.-c. Iweek argue the plan is premature at best. And Life indicate they are sttjdying the idea. other six million copies of Look, bd i! E:_. :> even cxccutivcs at Time's §ister publication, I Actually, demographic marketing is not a contains articles on subjects lh:Jt L:x>k !:;:­ Life, question• the value of demographic mar· brand· new idea. Time has had special editions I ures will appeal to affluent readers. keting. "Frankly, we'd be scared to death that for educators, students and doctors since the In one rccPnl issue of Look, for cx~r::· advertisers would come to us only in terms of Ica1·Jy 1!160:;. But students and doctors, at least, ple, the higll·incomc edition included.<::-::­ our demographic advcrti~ing. A mag-azine 1can be spotted more easily tha': businessmen. cles on Andrew F. Brimmer, the :\ eg:-::. could Jose. a lot of national adYertising· that Doctors usually have a "Dr." or "MD" on! -who sits on the Federal Rcsr:rve Board. o:: , ;·;~:,.. ,,. u. !..,!.!'..:. O.\!;·;:i~i;.;!i-,6· .:Ac~u~~-v-'-' ~ajU J.u· the grO\VlD6 activist sc-ntinH:ni.. au;t.:,.~ ; t..J;cir .suh3cription applic~tiun, and ~tuUcntS can j - ~ ccnUy. young professional people and on a r.::.· ..r .apply under a special rate U1al mal;cs thcm ~...-eculivc at another magazine says it is easy to single out. ·· ·· 1 flver who man<1gcd to land a small ex.o·2'~· ti~e airc:ra fl when his brvther-in·lo.v; C..i·,: H ll0l il11f'l-c<;ib)(: to OOt:-ti!l ~C('II!";lt~ ! AtiverHscrs pay cun,-id~rably more to reach iLt the controls . dat l •1t subscribers. ''H magazines really each rcade1· of a dcmog-r;tphic edition th;-;n to!1 But most publishcrs think th~t cdit;):·:e.' used retiab!c methods to find out incomcs, reach C<\Ch reader of a national cdi tion. A,· demographics may pl"Ove sclf·defc:,:~:::~. ages, C"ducational lc\'cls and other things about four-color, full-page ad in the special ncadcr's I their rcadel'.>, they would go bro!w," he as· 1 Ev<'n Look officials don't lil:c to :;ro.l•.:c::.o·_ Digest C(lltion, for cxam1Jie. will cost $11.25 for 1 the differences. The extra ar·:icks fer<'::': ·sc1·ts. every thou:>.Llld sub:i\:l'ibc;s, comp<>.red with even listed in the t<,_J1 e of ront(;L~s. "Ii :.:~­ Both 'l'imc ancl the Reader's · Digr1;t m·o only ~3.33 !Jf't' thousand in the r<'gu!ar ('(!ition. other re,tdcrs found out, they r:;ig);L ! c ·-­ :rE:Jying on qucstlc.nnaires to dctcJ·mlnc which But, since the ads prc;,un.ably arc reaching· slight-:d," snys a :-.polccsm~•n. only the people th('y're nilnc d at, res ponce• 1 ------· THOMAs W. EvANS 20 BROAD STREET NEWYORK,N.Y.

January 8, 1971

Dear Jeb: Attached is a brief memo which might serve as a starting point for our discussion Tuesday. Best regards. yours, ~

The Honorable Jeb s. Magruder '!'he White House Washington, D.C.

cc~ Gordon Strachan

BY HAND FOR: Jeb. s. Magruder

FROM: Thomas W. Evans January 8, 1971

A CITIZENS CAMPAIGN FOR 1972

There are more Democrats than Republicans in this country and more Independents than both. Among the young people a majority consider themselves Independents. Therefore, President Nixon must go well outside the bounds of his own party registration (as he did in 1968) in order to be re-elected.

ANALYSIS

Methods. Television will be a significant factor in convincing Independents and Democrats to vote for President Nixon as will the agressive get-out-the-vote activities of the Republican organization. The most important factor, of course, will be the maximum utilization of the Office of the President, who is the leader of all the people. A necessary element of this campaign will be an active "Citizens" committee (Citcom) .

. Citcom Objective. Citcoms, both nationally and at the local level, will be formed to recruit Independents and Democrats to work for campaign organizations, expecially in states or counties where the Republican organization is weak. In addition, Citcoms can be used to persuade (e.g. through newspaper ads, ' television commercials and mailings) where Republican sponsorship of such media might be suspect. If properly utilized, as in the Willkie campaign of 1940 and the Eisenhower campaign in 1952, Citcoms can generate an enthusiasm impossible for the regular I party organization to attain. Sco:ee of this Memorandum. This memorandum will be, at besJc, a check list for our coming discussion of the campaign. To thoroughly review all of the elements raised in this brief paper would take a number of weeks, but the project must begin now. Points to be discussed include a timetable, budget, onn form of or anization evaluation of e 1968 s effort, and, of perhaps 1mme late concern, the question of how and to what extent to utilize the dollars set aside in the $5.9 million Republican National Committee budget for 1971 for areas (e.g. Veterans;· nationalities or heritage) which are traditionally included in the citizens area of the campaign.

Traditional Citcoms. There is a tendency in political campaigns to do things as they were done betoq~. Ci tcoms have becorlle part of this methodology, with an organization set up for every state, frequently with the same personnel that served four years befm:e. I believe that this is an error. Although we may decide to Citcom '72 - 2 - January 8, 1971

have at least a token Citcom within each state, it is important to determine early the areas in which the major effort is needed and to concentrate on those states. The delicate business of working with the state Republican organization, instantly jealous and chary of any rival political organization within the state, must also begin early. Using the same committees as before is generally a mistake. This deprives the citcoms of ' tT1e aura of spontaneity which they should have at the local level and conveys the appearance of just another old political organization. There are exceptions to this of course and they must ~e recognized early.

Special Interest Groups. Groups such as Veterans, doctors, aged, nationalities (heritage) are generally in the citizens panoply.~ The reasoning 1s that one's identity as a "Veteran" transcends party lines and therefore an appeal to this particular identity of the voter should not be made by the national or local party organization. If used in the same way as they have been in the past, with the same sterile hacks leadin9 these groups as do every four years, they will uot he productiye. However, if keyed into the legislative elements in the Nixon program, they can be quite effective. At the present time, most of these groups are included in the RNC budget and their programs should be reviewed immediately to make sure that this money is being spent in the ·re-election of the President, rather than in some self-perpetuating aim of the RNC or the particular leaders of these various groups.

Issue-Oriented Groups. For the purposes of this memo, I shall refer to these groups as "major-issue groups 11 and 11 minor-issue groups. 11 Thus, a group like the Tell It To Hanoi Committee or Americans for Winning the Peace is formed on a major issue of supporting the President in his quest for peace. These committees can draw Independents and Democrats of prominence in their membership and can be used for mailings of a 11 non-partisan 11 posture endorsing the President's position. These groups can be most useful, hut their utility may diminish somewhat \vith the frequency of the' the political campaign.

I believe the most effective in the citizens area.

Examples of 11 minor issues 11 are QUp-controJ or restrictions on spending by u.s. citizens travelling abroad or trade restrictions on textiles. The issues are 11 minor 11 only to the extent that they do not seek the broad consensus or have the broad appeal that the issue of the Vietnam War has, for example. But these issues may be decisive in obtaining the support of hunters or travel agents or textile manufacturers or workers.

Effective work in the minor issue area requires a good deal of preparation and considerable lead-time. The point here is to explqit the President's positions on specific issues. Thus, in Citcom '72 - 3 - January 8, 1971

1968, when the candidate had made a statement to the effect that he thought LBJ's restrictions on tourist spending abroad to be ill-advised, this statement was published by our Citcom at that time in the travel agents' national magazine and an organization of Travel Agents for Nixon was set up. A most I important factor here is obtaining the appropriate mailing list to circularize this group. Also, knowledge of trade association journals or other journals which appeal to special groups is important. (An article from the March 17 1970 WALL STREET JOURNAL which describes the way that magazines are publishing demographic editions in which different ads appear in di~ferent sections of the country is helpful in understanding what could be done here. Of course, we do not want to publish demographic editions of any national political or Citcom magazines. But we 1 would want to zero in, by mailings and other methods, on people who would have special receptivity to Nixon positions. In certain instances, this can be keyed to fund-raising as well.

PRIORITIES

A small unit should be established to carry out the work that has to be done throughout 1971 in designing the Citcom campaign. One man should study the u of the new demo ra hie methods and ·Should become familiar with market1ng re erences and techniques of current use in advertising and business~ Also, this man should review some of the personnel active in this field to see who might be brought into the campa1gn as a specialist in this area if necessary. At the same time, each of the projects nd the 1 8 Citizens effort should be reyjgwed. that proJeC s to meet the~test of an effective c; team -- to recruit and persuade -- they should be abandoned. Mailing lists should be located and priced. Trade associations (and their own group, The Society of Association Executives) should be reviewed so that they can be plugged in at the earliest instance. Of course, the Nixon program should be analyzed from a "major issue" and "minor issue" sJcandpoint so that favorable statements by the President can be utilized to appeal to these groups. Favorable statements by Democrats and Independents (e.g. on family assistance, revenue-sharing and the New Federalism generally) should be cataloged for maximum exploitation during the campaign. All of this work should be begun immediately. Out of it will come a comprehensive plan for the Citcom effort in 1972.

BUDGET

All of the work for 1971 should be accomplished under the budget of the Office of the President and the budget for the RepubJjcap ,Afa+ional cgmmjttee I am particularly concerned about this latter area. The RNC staff should be given assignments to aid in the 1972 campaign planning. This can be done, of course, without Citcom '72 - 4 - January 8, 1971

having any of those staff members familiar with the "big picture" of the campaign at this time. It may be that certain staff specialists should be hired by the RNC to do this work. In addition to the RNC, corporations and foundations can supply some of the special studies needed. My point is that no great \ additional expenditure need be set aside to begin the ~itcom . \vork now.

THE OFFICE OF THE PRESIDENT

The Presidency itself is the great asset which the opposition does not possess. Consider two examples in the Citcom area: (1) endorsements by prominent Democrats and Independents can be most important in the 1972 campaign. It is undoubtedly too early to obtain these now, but a study should be made by a Citcom unit on the Wbite House staff of potential endorsers of the President and the cultivation of some of these people can begin now, w1th appropriate invitations and letters. (2) Pro-Administration enthusiasm should be noted and exploited. At the upcoming White House Conference on Youth, a special report should be made of favorable comments and these people should be cultivated. (The _entire youth area deserves stecial examination, an assignment which may be too broad forte citcom unit.) As a general policy, mailings from the President and releases to special publications can be increased in late 1971 and further increased in 1972. This activity may be the preserve of some other members of the staff, but the Citcom unit should at least be kept informed. In a sense, the entire campaign will be an effort to maximize the recognition in all quarters of the credit which the Administration should receive for the job it is doing. At a time When IDQSt Of the Campaign Staff js fQCll§jng Qn the "major issues," the sr;wcial fppctjgp of the Citcom unit will be tg insure that "mjpgr i§§Ues:" which may well decide the outcome of the election; are properly exploited. THOHAS \\'. EVANS

20 DRO!\D STHEl':T '1\Ew YonK, N". Y.

---,..,-.r} .~· 2·~ j_ 1. -~ (~ ~~:: :C r ..~ .~;/ > "/ () !.J.l"" S 1

:~~l}~ ~:.:: ~. ~(Jtt.Or al J J.L:~ ... ~· r.::~l.; 'j_'}-.;.\) "'r·.'~·li tC: 1~~\)Uo.)~.; FOR: Jch. S. Magruder

January 8, 1971

Thc:L-c c:;.rc: r;ccn:e ]_i,_::::cy::;:,· z.d:.s -L.ha.n RcnubLi.cans in this coun l::.ry c:md mo J: c J 11e_-~ C?})C;11(~ e 11 t~ ~-~ ~i~ han. }_~.~.; L.}: . 1~~-:~-~r-19 tJ·lc.: yc;u rHJ }JC or) l e 0. ;·tl~.l j C)~ it~/ c C)l-1 siC. c :c t]·l~~:r~l ::; c.\..,_.,('·.~:; I ;·.. c~J c~.J ~-; J 1C~ ,.:_~ ]_-l t: s . rr} ·J '--;2..~ c: [ C)r c , J? 1: c s ici c~ ~-1 ·t·_ 1~ ix ol·i must go '.-.-c'll o·,tt.:~:;_,_;,:, the )::~:;n;_c~s of ll>L::c; O':m p:n~ty regi:c:tration (as he c~iJ in ]_c;c.~:) in orck.r t.o be 1:c:·-clected.

l~l.Jl~I.1 YS IS

'.L'clcvi:.:ion \\'ill_ !Jc il sic;nificant factor ln convinc.~ n·~: j~-ll_li_C_}_-~::_· ·:·l---~-- ·--~- ~ ~ t~ ~3 a.n :j ; ~ --~~ ,~cc: :t~ Ll -~~ ~~ t.~c; \ 7C) t.(~ f c·~-~ I)r o s i ci C:lll t 1-J i): C)n us \-7 i ll. tl1o i.l~i J~ c: ;~; ~.; i "fv' c gc t :.. (1~1 i,_ ~- t.l·1c -\..' c, t.c~ ct c t:i ·\-/ i :~ i c; s of L lJ 2 E-~01)~1})1 i c.~~rl 1 oJ:-- ~J Cll) i ~:~c. t.i C)J 1 ~ '.t J·l c: J;io st. j ~:·;l_,c) 1.· t CJ_l1t. ::~ ~;_(: t.c'~ ;~ , C) f c Otll... sc 1 \,~ i 11 })e the I~l;,;-i: ·c1;:1 ut.:LL.:c:tion o:i the Of:::"~jc;::: of the l'lc::;;iclcnt~, 1·.:ho J.s 7 tll.C lc;;:Jc7c~.:- of all i....}lC j)C2C)_ ~ic~ & "i-i rlC~CC~)~:3a.. rJ c.~Jc. lc.:r1t. o[ tl1is camp:':i':F-. \·:ill Jx~ c-.n u.ct.1.vc: "Citizc:;~_;" co:,mtittcc (Citccn<) .

. Citco::·: (\ 1 )"1c·ctjvc. C',_tccY;l';, Lc>'!:JJ nirt:icHv.lly nnd. <~t tLo local l C\7 (;·}·~~--- --\-·,:l-\~-~1---T) c~ ·-1. (.:::~j ~~---:ll t () r ·~~· t.-: :~·u. it 1 i.l c; ~ )~-- -:::j(:l c J1 t ;-~ a rl rJ 1) C' l.:c"'~C ~- c:t t. ~; to

\vorl: fo:c CcLLl)'Zli~)i) or(_Janizi1 r>r:.~ I c::]_)~cciztlly in ;-;tat.es or COlll1tic::.J \·7l1cJ:-c~ tbc; l\c:rJ1JL;lic~~:~1 oJ..-s;·(,~_rli:-.:~l·L~ioJ1 i~ \<,.c.:c"!_J~. Ir1 ac1c1i t_io:1, Ci tcor:1~; cc-;n be used to ])''::~~·;,;: c1c: (c. ~J. l:ilrO'LHJh nc\-?SPilP'-='r o.c1s, tc 1 c \'if.~ i CJJ1 c;cJl~y;·~c:.J- c .i -:.11 !~~ a r; r·1 ~t ~I i 11 g ~-~ ) \·.1 11c~r e J-~c ~}_)-~.1 L) 1 i c L111 s f)Oll ~:~Ol~ s 1-l.-~ : _; of sucl1 }~t.:::c.1ia_ lTli<;L.t, lJC' St.l~~r)c:ct. If l)r()r)er.l)l ut~i.Ji:--~c<1, as ir1 ·til'., lhllkic Ci1::t~)aign of 19,i0 i'li'(j the L;iscnhc)·.;c:r ca'"pzia:;:n i:1epoo:;:3ibJc for tlw requldr pu.rty ors cmi ::a 'cion to attain.

SCC)"f)(:; of t.1lis I'·1C~ ... ;::-.·rc 1 ll(.~11Et. r_r}·liS rne~:-tC)rZ1.l""}C]Urn v;ill be, Clt 1Jc::t., 2r. clw~-}c--:CC;C OJ_- o-._,_- co::~:Cr1cj- (li~;Cll;:',c;jo:! oi Lle CclJ:tp.Jign. To thorou~)l,ly rcviev.' all of U:e:' c1c:::cntc; raised in this bri'cf paper \\;O'.Jld tal~c u. nu:~t

of fort 1 c:nc1, of perhaps iJ~F;:cclill tc; concern I the question of he,-,.,, and to v:hat: ext:cnt to utili::>:.: the dollars set: uside in the $5.9 million Hepnblican l~cl'l.ionc::l Co::~;:::i.ttec buc1'jct: for 1971 for "'r(-':C'c:; (c (f Vr.J-n)"'']')C:·· nc;"-·';,·,cll'ti"'<' o-r l•nl'l'"·-,,-,,-.-.) \'])J',,]'l ,-,-.·o u -----"-~ •.1 • ...__t_\....-_(.l_.__,, ,~.J,.L-~.L.l,u~..__.__ .• _._t.:_:,.__; ...... ~.,...._ Lc~':..c \ _c <.... J_~,_.. traditionally inc1 uc1cd in t.hc ci ti zcns urea of the campa i~;n.

'l'raditjonzd Citccus. 'l'hcr(; i~; a t.enclerlCY in political cart!~'aiqr1~~

toll c-;--·t:rl·.{n s;· ~) ---2~;---:il~~T{~~-~; \\"'(::;r 0 ( ~ (_)}-! c~ L;e _[ CJr· c: & c i t-:.c ():l'l~"',; llU ve L;c;c;or.1 c_~ 1):-: ~c t

of this L·,ctbcx1ol

have at lcafO;l: u toke:l. Citco:n >·:.itllin ec:•,ch state, it: is iJ-:tportant to determine early U:c <1P2c:ts in v?llich the n,ujor effort is needed and to concentrate on those states. The delicate business of \·mrJ:ing \·rLth the stci.l:c RcpuLl.ican ors;a.nizution, insL::mtly jeaJ.o,ls and cl;ary of tmy r:i.v<:,:rani:':dtion '.-.•ithin the.:: state, r:tust aJ.so lK'~Jin c:arly. Usinq th-:; saLiC co:-:,m:i.t~tcc~.; as before is gcnc·:~·aJ.ly ;t r•isL:.d~-:c~. 'i.'ll.i;; dc;;;rives the Cit.co;ns of the aura of c:·;·::_lntanc.i.t.y \-.'liich they should hiJVC at the local level and co:•vcy::-; the cl}_!iJC.ce:rru.ncc of just another old poli ticcl.l orqz;_niza.t.io;:. '.i'hcre a:re cxcc;Yt:ic;·,~.J to this of cour;::;e and they must be recounjzcd early.

s~-)c'c~.1.<1l. ~L11tf:-:~(· :~t: c;J~().~J1.'l~::. Groups such as Veterans, doctors, aged, 1 n~1 ~I (.);:;(.;:· fj t :L-c.:' - . (n Cl: i 1:-~o;_;~:~ f arc gcnccc~:clly in the ci ti zcns petno;):J..y. rr}-lC; J:c~~j_f~C~nirJr_;· i~:; tl·l~}i__ ()~1t_;' S idcr1't~it.)' ClS (l n\:-etel~Z:.trl 1 : 1~J:ZJ11SCC~rl(Js party l:i.nc '' '' nc1 tl1en· f o:c·e an a7 c.:ed t.o "l:hi s p:1r"cicul.:u~ idcl! C.i ty of tl1c: vot•:r ;:;Lou J.d 11ot bc L~ildc b:/ tlw na ·U.onal or local -po:t: t.:J' or~·JclrLl:z~lt~i_c)l1~ If 1J~;cc·J_ ir1 tile ~::~ar~c; \'12)' a_;-_:; t.l1~'?~:i l1~J.VC })ccn i11 ·ttl::;· pcJ s t., \\' i t~l1 t 11 ·=·· s ar;1r:; E:. t r~: rile 1-1--1 c }\_ .t~_; 1 c alii 1-10 t.l10 so SJ ::r C)tll) ~_; as c1 C) cv,:>ry four ycc:;rs, tll'-'-':/ V.'iJJ. not be prodtJ.ctive. HO\.'e:vcr, if Lc::ycd int:o the lc~;i::~1ativc c.l cL:cnt;: in the l\.b:o:·; progra;:1, they can b0~ quite eCfcclivc: . .i\t tLc pre;oc:ni. tir:,c, JriO!::',t of thc;~e fJTOU)_'):c; 11 c~ ~( is be:_; i 11 ~] :~ J~ c JJ t i11 t }·l E! . r c- c 1 (~C~ t. i ()11 ()I tl10 I)l- c~ :'J iCI c 11 t I }:_" ~~ ·~.l) Qj:' th a.:r 1 ~j 11 so:-nc ~~ e 1 f _.. r)c.:rr)c_; tt~ (~ ti l1S aim o:f: the El<:C or t.hc pa::ticulc1r lcccc1crs of these various gJ:cups.

Is::;ncc:-Oricntcc~ Croup:~. For the purpo~;ef_; of this memo, I shall -,---.t--;~---t-1 ,- ~-;· ~- .1...1..-:..;"''1"' group;,;·." '.i'lws, a. 9roup like the 'l'cl1 It To Hanoi Cu:,·,;~:i ttcc or Americans for \·;innincJ the Pccd for Jtli'! i.lin9s of a non- par t.i. san posture endorsing the Prcsidc'nt 1 s positjon. These groups c~n be most usefuJ, ;,,:1~ thc:d.r utiLity nuy rJ:imi.n:i;:;h ;:;omc\1h.::1.t with the frequency of: their use .in the poJ.i. tical coDpaign.

Exomples of "rninor issnc~s" arc gun-control o:r restrictions on spc21x1in~j L>y U.S. c.i tizcn~> travelling abroad or trade restrictions on tcxti J.es. '.i'hc issues arc "minor" only to thE' extent that they do no·t secl~ the broc:1d consensus or have the broad appeal thc.-t the is~;uc of. the \1 .ietn<:.U!l \•;ur has r for example. Du t thc;_;c issues Etay be c1ccisive in obtainin9 the: suppo.r:t of hunters or travel agents or textile m<:u!u.:Lacturcrs or \·:orkcr~-;.

Effective \\'Ork in the rc:inor :i ssuc <~i.:'C'<:.l rcoquires a CJOOd deal of prep:1ration and consi.clc.:r<'~JJ.c lc~<.lc.i-·-L.:i.:~:e. 'l'he point; here is to exploit the P:ccsident 1 !.:~ ~)o~;itior:c_; on sr)('.Cific J.ssucs. 'rhus, in .. •Citccm '72 - 3 - January 8 1 1971

1968 1 \•.'hen the candidate hac1 r~2dc <1 c3tatcrr,cnL to ths effect tl-1<-lt 11e t.1Jouql·lt 1}}~,J t s r-c~si-_J:ictio:ns CJ}J. t~ouri.~·)t SI)C?nc3.ir1·J a})J~oad. to be j_ 11-· ad"~/ 5..::: c- i , t.hi :-::; f,; L-Cl L: c ·::·,,;'It 1-.' as pub J.:~. ~: J<..::C1 by u.: :c C i. tc o;~~ at thnt time~ in Lh:.' tr;-:vcl c~sJC·!·Jt;:-~' natio:1c1l magazine aw1 an OJ:garli/:(~t-ion of '.i'J.:-.:::_y'cl cr1l:~::: for l',J5>CC)l1 v."<.:-:·.s ~.iC~t Ul)· I~ .tDost imporL:rd: factr.::;:c ):.::Tc is olxtCJ.ir:iEg tllc. appro;xr:ic:te mc:cilinc:.: list to ciJ:-CLllariz(~ t~r!~:_;:~ gr'"c)~-~r). j\lso, }~J;c)-.-:1ed.c;rc~ of -t.J~o.dc cts~~;c.;cia_tio:n j Oll r n.a J ~ C).·:~ Clt.lJ (_; :c j ()~.lY_l.i.Ell ~-~ \\)l1 ic }·l .l tc) S }J '-~;-_; i 2l Cj J:- CYLllJ :;; iS impo~~t~nt. (7,n z·cticle fro:~1 the ~~aLch 17 1970 \'71\LL ~;'?T:_,-:LT

JOU l<.: ~1---':..IJ '.': l1 ic: 1-; (i c :· (~ J~· i })e:~ ~~ t11 (_~ v: z: "':/ t}; 3. i~ ~-~~ c·~. (.j u z i 11 c ~·_:; arc }?tJ.J lis hi ~1 S.J L1er~~:C>Sl~'"-::;:Ji.c; c~c1i.i:j c):;·1:=~ i11 '.·::}J.j ell c"~i:rfc:;~c,~·:~t ac1:.; t~IJ:~:cur· i~1 dif_fcr(:.·n.t sectic;~l~~ of tl1e cc<.~rlt.}:-~/ i ~3 J1Cl]Ji-l.ll j_ll unc1c:J~~::t-::~nc-LirlJ \·.'})zl·t cc;uld ]J c Ucl"'.t c.-~ J".. -:2 ~:.~ e . 0 f c ()llJ~· ::-: c: , \,.~,:_~ li c: r~.c: t. ;;~.. 2.:11 t tc) I~'tl LJ 1 i ~::: 1 c"-. c::~tos ;~ 2. ~.. :} · :;_ c_~

cd it i c~n ;~; () f Cl 1'1jl J: ~·:. t:i OJ'!.) l r:c) -~-it j c: Li.1 OJ~~ C: i ·t:.c CJ:·:·l r.~(:~. ~: Cl :.:: J.. :ru_: .3 e Dt..l t. \<'C:-"2 \·.:OtJlcl \ .... (_;.1Lt·_ ·to zc:i-C) ir1, bj' Lt-=:i1i:·l~·:s ~~.r1.j otJ1c::_~ J:-~ct.l1c)c1s, 011 })C~o:-:;lc \·.'ho \·,"o;_d_c1 have ~~;;c::cj al .rc:ccpt:i.\·ity to Nixon sition~-:;. In cor ta i 11 in ~3 t.c1r1c: c: ::;-} t:l1~L ;:; c u 11 LH.~ J:c):/ c~c1 t~o ~L"l: n 6 ~· r (l.i s i r1g c1s \'.7 e 1.1 , .

PEIOi\I'i'IE~~

A sr:ull unit should b0 e~;tcJ.L1ishcc1 to cc::u~r:;r out the \·.cor}~ that~ l1z.1:~ tc) Ltc.' c1onc:. t:.:Lt-·c)~-~sL~c·tlL 1S1 71 :~?l dc~:::;_,:~;rlill\.:! tl~·.. ~ Citcc,;-:: cc.~:-~:~J2.igrl. 0:1 c; Ll Lt11 ~, h O'J J.. cl ::: t: l:. j :~/ t}-lc; 'd ~: ~.~ c ~ t.l h.-=..: JJ.c~·"; clc~ 1,:·. c-: SJ J.~ (:1 ~? J~Li c~ r·, ·~>~:I 1 CJ ,1, ~~ Ei 11 cJ · S}10U.Jci t)C.;C~C)~:10 f c_;:: j_ }_ i c: .r \'l i_ L.1l r:~a.:r ~~~(:: t ·L r; (.-; r c~:: ~J~ c r~ ~: 0 S ClrlC1 tc)c; l·1r1 iCJl1 C S of C\.lrrcl-.tt t1r.:~C! i11 ~~·J\?C\:::-·L-._-i_['\ij"":\_7 c;_;1c1 lJlJ~.·.ir1c~;~s. 1-\l2o, llJ.i:; ntan should rc\;iev! sor:~c of the pc:rsonnPl acL.i.ve in this field to see \·;ho 1Ti_(Jht: be brouqht into the c:cJ:;;,::i~Jn c.~s a speci<-t.l.ist i_n this z1rca i:C nece:_;~-,ary. At the s~mc time, e~ch of the projects and the personnel of the l9G8 CiLl.:<:cJJ::; c~ffoTt should be rcvic.:\\r~:c1. To ·t}1<~~ c:{tcnt tlJcJ.t: })rojc:cts faiJc(.1 to r1c::c~t tJ1c:~ · t:e~~t of an c~ff.cctive Ci tcom -- to recn~i L and pc:u;uade -- the::l should be abandcwcd. l·1:d.ling lists should bc .loc.J. ted and priced. 'rrade af;::-;ociations (and tlle:Lr mm group, The ~;ociety of AssociGtion Exccutivcc;) should be rcvicl\'cd so thc:>.t they can be pluqgcd in .at the ezu: lies t ins tc~nce. Of cour sc, the: Nixon ~--'rogri1m sl1ou lc1 be analyzeu fro:-n a ''L'lajor is:;uc:" a.nd "Hiillor is:o;Llc" stanc1p~--:,j,nJc so that favorCJ.ble sL1t.cments by the Prc:ddent can be uti1izcd to appeal to these c.:;roups. Favorable sJcil.t.ementf3 by Dcmocro. t.s and Independents (e.g. on fc.n~d.ly as~::ist.ance, revenue--sharing and 1 t·hc- 1'.._\~.,.._;.,"\·7 l:'""cl"''--']l.'"'\_. I.~::...L.(...t__ ._::!.l C'"'n..,,-,.,]l·.·)::J'-·\..::-.LCt. • .J..._:l 0r-110'1]-1 1... .l...... ;.._·1-)e c··t-,-,'lc)r•nclC.t-(.1... :J....._.. .L.col- , "'C'Vl."''l"1J[ .. ..._ •. .._:t.. .i,Ll.L• exploi LJ.tion durinq tho ci.unpaic;-n. All ·'of: tl1is \·.'Ork should be begun iiru;wdiatcly. Out of it 1dll co:,~e a comprehensive plan for the Citcom effort in 1972.

BUDGET

Al.l of the work for 1971 sho11.ld be accomplished under tho budget of the Office of the P1:-csickrll~ and t~hc: buC:~gct for the I\epublican Hational ConF:t.iLtcC'. I am pz;_rticu1

l1ic_vinq a;-,y of tho:3c c:-~taff mr;::.bc-:::re:~ faEtil.lar with the "big picture" of t.1·1c c.::: r: ~l-_;;:-; i g 11 c: t. t~:-l i ~~ t:-in1 :~; . It rn~-; )' t}c~ tl12 t c 2l."' t ...~-~ j_ r1 s LE: i.- f s r)c~ c i ~ll i ;=; ~~ ~; s JJ.OU lll }:.:_, j~l ir t:d }j~/ t 11 G P-..:<~~~ t.o c1 0 tJJ :'L s \·.- '-)r }~ • I rl (;,_(~~- ~1 it iorl t: 0 t.}~ (~ r::\ ::: f c~ C:J~ r)o!: (.;. -~- j_ (~ 21::-:: a 1!(1 F ()l1llC1 (J t.i ()l/. ~.3 c (J.l1 s ll ~)}) l).r ;~c~~-;·:c; of tJlc~ ~-;r~t:.~cic·!J ~:~t.-uc1ic.c_; llCC(1c;c1. J,J~y' r)c)ir1t i~~ tJ1<1·t no great ac1di·tic·I10.J c:>~~_)CrJ~l:_; t.r~J:c~ n.c~cc1 LJ-=~ set a.s~ (:lc~ to bc:g·:Lrl t.he _Ci t.c~CJiTl work no\,- .

'J'jl]; OFFICJ~ OF THE PPESIDE?J'.i:'

c1 o (~~ ~; n () t. ~ .: :.J, ·~-:.f.::.:::-:~:; • C~ en:~-:; icJ c=~r t~"-...- ::=> c:>: Ll~.'i'F' J c~ s i r1 tb. c: C~ i t.c OL1 a :c c: (_·t : (1) c~l~-~c)J~ .-:_ ~~:,::.:~;t.:s I)~;~(_~;~~ ill c il t !.) (..:l -!::~ :::.: r Cl ~- ~.:; a. nd I r; (; c r·n }lC] (: 11 t s c di1 It is '' Ld.oubt.ccn y too ca.;~l\/ t.c) C)J~~La.-~rl tlJ(_:;~;;:=: nc)\·l, b-..:~t. Cl ~3ttl:·:,/ ~~JlCJlllc1 b:..-~ ITL:.-::..c~ie })\1 <1 Ci-J..:.cc.>:':-~ . ' ...... ll!"J j t# on t~h ~::~ ·;-;tJ i -~~c; 1ic)·~-~ ~-~·· c s t a f ~ C) i_ 1>8 tc ~1 t~. i a 1 c r1c.J c..) .t~ ~; c:J:-·s of t.l1c.: ]JJ~, ~;ic~c:nt :J.n.c.1 t~~c: C1-.l.""l.Li\J<-i·tjc:J:1 of SC)T:1f:; C)f tl1C~SO !_JC~OJ?lC Cl~rl l"JcgiJl ))()·,-:·I \-.~ j_ t.} l D. r:· E):C ():-) ~c _-j --~ tc: i J1'J it~-).~- j_ c.~~-~~_) 2 .. rlc1 1 (:J t. ·t~ C:~r s . ( 2 ) p J:- o-l';C~. "1:"1 :L 11 i ~-; t:~ L': t. i. cntLusia~--' '-'~odld )y: noted clr'J c::p1oitcc1. At the:: up::::o;d_:~~J \:hitc lic.~usc:. Cc)n.~--~--.}~c)nc~c~ c;r.~ ~C.H1t.l1, C"t ~-;·:-~(>~io..l rc,JC)J~t ~.;flCJ~J.Jd. t~~.:; r::J.Clc• of c: n t~ i 1:- (_; :/ O"L.: t 11 orca cl ~__~ ~-~ C:J.~ \/ c ~:; E_~ ~) ~ ...:_· :~0 c"l for U:e: C:i tco•:t 1.:ni·C..) i\s J gcncrc_\l I)Olicy·, l;~L~-~l1.-i.l1CJS Lrc:-!11 ·t}1e r)~CC<3i.(i(;:.:r;.·t Clll(:l rcleasc~~3 t.C) SlJC~cie:.l publico_ t.i c;l~: c0n be incrcJsc,-i in la_ tc 19 71 c::nd fur thcr inc;~ca~3cd i11 1972 .. 'l'}·liS C1.Ct.i\rit.y" J:1ZJ.)T }_)c.; tlJ.e pl-c:SC!l:-\TC Of SCJt';ie OiJ1CJ:: l.'tCJ~t})<::rS of the st<·,{f, but -UJ•:? Citcom unit shO\.!Jd a.t lcctsL. be J:cpt infor:;:ec_:. In <.1 scn~~c, the: entire campai~J~l v:ill }y:; an effo:r.·L-. to ma:·:i.r.:i::c the rcco,,;lLi \:ion i;1 ::: l:L quo.:cLcrs of the crcdi t v:hich the l\c1L~inis-tlai:ion slkJ~;:JcJ. receive ror the job it is doing. l1.t a tin:e v1hcn mc:::,t of the ca:c1pai~;r1 staff i:-~ focusilFJ on the ";:1ajor is~~ucs, 11 t.l12 spec:~;:]_ function o:[ t~he Cj tcom unit \:ill be to insure=; that~ "mino1: :ic::;:u_c:s, 11 \-.'Lich way '..'ell decide tl1c outcu~itC! of ·tll e c J.c~ c.~ t. i.. or1 i a 1:... c }_)}_-c)r)c' r l ~/ c;·: I) 1 o i t:.cll .. I

'f: 1 .~ c:)_.:-j : -~' •: ;'•' r: r< '- ' :·[ ;: :: ~" ]·; ; .!·,: r·j'' Y ; , ;· ~\I' I' ( , r: r ( ,,·_. 1•'· -.) ) e .. - ... [, C~. ;: '''j . j .. -~ } :'' l ); · ' . >.. }"' ., \'.; ...... (. ( 1 \~ (' l: i_·d ) . !•!. ~!"' c; 1,: :'. f ' !' t ; ' ). : r : ~ ( ~ ., 1' ' :·; ~ . .~. -1 "' J>:~r·~~t \', ;'~ [~C~ 1~~~.., ~· ..:·;·: ·., i ·j_ ] 1.-1~1 / ). ( 1.') t -, l: ~) t i ,( ,' ( l. L•· ::: :·• '• '·;; . ~ •.· c- c ~:. t:','. :'t ;, :·.· ... ,, t: ··:;

o:~e ~-·-·,;;: 1:--:.~'.r: L c ·~ cr.-crt;,.,. ;·::· "· ~·J l ·.'' J J.r '.' :t· 1}, i1:;:·

c:-:::!!1; 1;, 1 1 l J l: :.: ~: S: l r::; ':--) " ' ~ (' i: _: ,..., ,' -J:; '::' • '! ..... ~· ... ,_. 1 ..-, (/ 1)>--it ;~r·. '•l ;·; tv cl:::::-_'

} I)'~!.(_':! ('f' :-- ~~;, . '.l c ,' ) :·. (\)) :: ,, • r;- L·.:~ !:· .1y i~ ,., ].., rl l..l ;._ cr··

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NIXON-AGNE\V COOHDINA'fOR . q ll M,. ~.; 1 H. II. "l3o" Cu.llu.way ~ \~-~0.. Pine Bountain, (/1' ~rUl 404-237-331 11 (o) 4. -(o ~ 404-663-2486 (h)

John. S ch u l::e::r--;;~=--­ Miss Olive Spann P. o. Box 239 Chapman, Alabama 36015 Leeds, Alab;m&a 205-376-2313 205-871-7243 r- ~ ~\"'/ NIXON-AGNEW COMMITTEE '~f''' UC!~ ~ CHAIIU•1hN ~ -1

ill::: Acker --;-r-----ECiftitr";tjr'l:E::!'l~ te , Reid & Acker 600 Title Guarunty Building Birmingham, Alabama 35103 Hr. Alfred ~~. Goldthwaite ~ 205-323-7195 (o) • . J.d. I (~t, 'I Goldth\·Jal te Bul 1ng v 205-879-4266 {h) 436 s. GoldtlM

Hrs. Bobbie Ames Harion, Alabama 36756 205-683-2351

WO!'mN 1 S FEDEEATION PRESIDEN'r

Mrs. William H. Graham 8318 Louis Drive Huntsville, Alabama 35802 205-081-4288

YOUNG REPUJlLICl\l--1 STl\.'fE Cill~ImlAN

Hr. Ed Allen \ ... / 2510B Pdrk L~ne Court South l3irminylwm, l\labama 35213

205-323-8391. .. ~--; .

\ ALASKA

NIXON-AGNEW COOnDINhTOR

Robert C. Mardian 315 E. Colorudo Boulevard Pasadena, California 213-449-2345 (o) 213-7 9 8-54 ·15 ( h )

NIXON-l,.GNEH CliJI.ITUll\H vmMEN FOR NIXON-AGNmv CHAIRHAN

Governor ~val tcr J. HicJ~el Mrs. Joan Crosson Office of the Governor 518 East Fifth Avenue Juno, Alaska Anchorage, Alaska 907-SBG-5216 (o) 907-279-3481 (o) 907-586-2100 (h) 907-277-4750 (h)

NIXON-AGm~W CO~MITTEE CONTACT

Richurd G. Kleindienst UCNA CHAIRHt"'\N 202-G2i3-6800 Alvin 0. Bramstedt Lathrop Building Anchorage, Alaska Robert A. Davenny 907-272-7461(0) P. 0. Box 4-2050 907-279-1602 (h) Anchorage, Al&ska 99501 907-272-4140 UCHA EXECUTIVE DIRECTOR

GOP NATIO:·mL COl·iMI'l''I'EEH!\.N Hrs. Joan Crosson 518 East Fifth Avenue Lloyd Burgess Anchorage, Alaska P~ o. Box 1410 907-279-3481 (o) FairbQnks, Alaska 99701 907-277-4750 (h) 907-GL 2-1271 UCNA FIELDMAN

vles Phillips Mrs. Margee Fitzpatrick P. 0. Box 14131 Box 1712 Portland, Oregon 97214 Anchorage, Alaska 99503 503-238-0808 (o) 503-654-<1980 (h) NOI,~EN' S F'EDEPJI'J'IOH PHESIDENT YOUTH FOR NIXON-AGNEW Hrs. John Holm Dox 1196 Eric Lee Fairbanks, Alaska 99701 518 E. 5th Avenue 907-156-6336 Anchorage, Alaska 907-279-3481

Don Smith Box 3516 ALASKA I~nchoragc, Alaskil 9 9 SO 1 Mr. C. Preston Locher P.O. Dox l1()l;G ARIZOHJ\

NIXON-AetmH COORDIW\'~

Robert C. Mardian 315 E. Colorado Blvd. Pasadena, Calif. 213-449-2345 (o) 213-798-5<145 (h) UCNA CIIJ\IRHJ\N NIXOtJ-AGIJEH COM.(·HTTEE CONTACT \Villiam Hoare Richard G. Kleindienst 1535 East Broetdvlay 202-628·-6800 Tucson, Arizona 85719 602-792-0110 GOP S'I'l\TE CHJ\IRHAN UCNA FIELDI-11\.N Harry Rosenzwig 3300 N. Central Avenue Rober.t I

John H. Haugh YOUTH FOR NIXON-AGNEI·l CHl\IRr-1.hN 5705 North Cumpbell Avenue Tucson, Arizona 85718 Ron !!icCoy 602-887-0410 617 E. Apache Blvd, Apt. 10 Tempe, Arizona GOP NATIONAL C01'1!HTTEE\·JOHAN 60-2-9 66-4 7 56

Mrs. Forrest C. Braden 700 Second Avenue ARIZONA Yuma, Arizona 85364 ---- 602-SU 3-4348 Franl\: P. Hlddleton \'IOHEN' S FEDER..i'\'l'ION PHESIDENT 35 West Jefferson Street Phoenix, Arizona 85003 Mrs. Benj~min F. Stephenson Off: 602/258-6741 P. 0. Box 274 Hm: 602/265-3675 Sedona, Arizona 86336 602-282-7019

YOUNG REPUBLIC1""\t~ STJ\TE CHAIRM.l\H Mrs:Joh~ C. Pritzlaff, Jr. !" A. Sarg Hagyar ,...f..s~a:::;t. Hcrrio··1a"1.:_) .. -- :..J 1· "'C"'tor... !,..; 114 South Palomz-.tr 719 !'1]. 01cl Scottsdale :~o~d Tucson, Arizona S co t·csoalc,L "' Arizona• "' Cl. 602-793-8142 home: 602-91t7-2109 vJOt·lEN FOR NIXON-1\GNE\·l Cill~IRI>t!\.N

Mrs. Clinton Pardridge .6342 E. Halvern Tuscan, Arizona 85710 \

' NIXm~-1\GNE\1 COORDIN.'\'.l..'OR

H. H. 11 DO" CalL1·,,'tiY' UCNA STATE CH~~RMnN Pine Mountain, Georgia 40·1-237-331;1 (o} James H. Coates 404-663-2486 (h) Fireman's Fund Ins. Co. 4th and Ringo NIXO!'·J-l:.GNEH COI·trn'l'TEB CONTl;CT Little Rock, Arkans~s 501-374-3341 (o) Fred LaRue 501-663-4228 (h) 212-G61-6400 UCNA Executive Dir~ctor GOP STl1.TE CIIAIRl'-17\N Glen Jcrmstad Odell Pollard P. 0. Box 5269 P. 0. Dox 36 North Little Rock, Arku.nsas Searcy, Arkansas 72143 501-372-2291 (o) 501-245-3536 501-753-6524 (h)

GOP NATIONAL CO~MITTEE~mN UCN1\ FIELD.0il\N

Gov. Winthrop Rockefeller Ron Romans 530 Tower Building c. 8113 Q Street Little Rock, li.r}~ansas 72201 Ralston, Nebraska 68151 501-PH. 2-7301 402-348-1916 (o) 402-312-1845 (h)

Mrs. Prank MdGil1icuddy YOU'l'H FOR NIXON-AGNEW 2000 Magnolia Street Rivercliff Apts., Apt. 463 Ronnie IillN' S FEDERI\.TIO~~ PRESIDENT

Mrs. Robert Webb ARKANSAS 4924 Eust Crestwood Little Rock, Arkansas 72207 }IT. Travis Beeson 501-1-:0 3-3836 304 BorE Avenue, N.W. Camden, Arkansas YOUNG REPUBLIChN STATE CHAIPJ-1.1\H (501) 836-6566 (ho~8); 836-6)77 (office: Ed li.llison 530 Tower Building Little Rock; Arkansas 72201 CALIFORNil\

______NIXON-JI.GNEH ,_ COOPDUJ!\TOR

Robe~·t Finch Office of the Lt. Governor Sacramento, California 916-4t15-tl711

h'OHEN FOR NIXON-l'~GNm·l CIIAII~J.iAN

Robert Nesen Mrs. Charles Leeta 541 N. Oxnard Avenue N. 12181 Melinda Circle Oxnard, California Saratoga, California 95070 805-483-2258 408-253-4670

NIXON-AGNEh' CG:-11-HTTEE CONTI1CT UCNA CIIAIW·Il\N Murray Chotiner 212-GGl-6400 Albert .Hartounian, ~Tr. 3779 Wilshire Boulevarrl GOP STl~'rE CIII\.I R:·il\N Los Angeles, California 714-239-·62,11 (o) James h'. Ha.lley 714-273-8537 (h) 351 California Street Room 505 UCNA FIELDI'-1AN San Francisco, California 94104 415-982-9036 Robert I

Ralph Cltu~k 718 17th Street Denver, Colorado 303-292-2300 (o) 303-756-0000 (h)

NIXOl~-1\.GNim CIIAIPJ,ll~N HOf.1EN FOR NIXON-.i\GNm·7 CIIAHU1AU

vlm. L. Armstrong l1rs. Leon Diner c/o KOS'l' 2017 Holly Street P. 0. Bm= 9 8 Denver, Color<1do 80207 Denver, Colorado 303-292-2916 303-343-1430 (o) 303-364-4720 (h) UCNA CIIJ\IHl•:il\N

NIXON-l:.GNEH COOnDHJATOR Hackintosh Brown Equitable Building Peter M. Flanigan Denver, Colorado 212-661-G-100 303-266-1761 (o) 303-623-1914 (h) GOP ST!,'l'E ClJAim·1AN UCNA FIELDHAN Hm-.'ard B. Propst 17 6 5 Shcn.1~:n Strec~t, Sui tc 3 00 \~es Phillips Denver, Colorado 80203 P. 0. Box 14131 303-222-7764 Portland, Oregon 97214 503-234-0808 (o) GOP NA'rro;~AL COHI·1I'rTELI·1AN 503-654-4980 (h) William s. Powers 2910 Security Life Building YOUTH FOR NIXON·-AGHK~'l ClJJI JI{1,1.Z\N Denver, Colorado 80202 ------·-- . 303-222-3526 Dan Green 1036 14th Street GOP NATIONhL C0>111I'l,rEEh10!·iAN Boulder, Colorado 803U2 303-443-1639 Hrs. Daniel Grlly 2850 East Flora Place Denver, Colorado 80210 303-756-6909

\\IOI·mN' S FEDER!1TION PRESIDENT

Mrs. Robert ilavcr 1526 Alexander Circle Pueblo, Colorado 81001 303-544-3245

YOUNG REPUBLICAN S'l'ATE Cll!I.IJ\l-1lll1

Jim Abbott Box 481 Georgetown, ColoraJo 80144 ' CONNECTICU'r , NIXOH·-1\ut~•:.•r-•P'' J . COO'JciJIIJ,J"...... J.·'O',<.' ~ ~

Congrcssm.:t 11 J_~·r:-,d - }1orsc

James Timmis c/o Peter Fl~nig.:tn 4 SO Park lwcnue 'dm·1EN' S FEDEH.liTION PRESIDElJT New York, New York 10022 212-GGl-6400 Hrs. James F. Collins 104 Westerly Terrace Har~fotd, NIXON-!;,Gj:JEW COi·1r·HTTEE _COlJ'ri~CT Connecticut 06105 203-236-0356 Peter M. Flanigan 212-661-6400 YOUNG REPUBLI Cl'.,N S'l'1I.TE CIII\Il"\!·11\N

John Hitchell Charles Riegel Frances Drive 212-GGl-G~OO 90 nanchester, Connecticut 06040 20.1-643-9704

Hrs. Hazel Ho'-:;ssinger UCNA CII!>.ImihN French Road Greenwich, Connecticut 06830 Halcolm Baldrige 203-869-8722 Scoville Mfg. Co. 99 Nill Street GOP STI>.'rE CHJURl-1AN Waterbury, Connecticut 203-757-6061 Howard E. Hausi;'lan 410 Asylum Street Room 315 Ralph Barcarelli, Co-Chairman 223 Black Street Hartford, Connecticut 06103 203-249-9661 New Haven, Connecticut 06515 203-389-0634

GOP NZ\'l'IO!~AL COr.l/Hrr•rEEI·LI."ti UCNA FIELD!-11\N John Alsop Robert Buzinski P. 0. Box 300 Box 96 Hartford, Connecticut 06JOJ Mosinee, Wisconsin 54455 203-278-3300 715-693-2713 GOP Nl\.TIONll.L COMfHTTEE\)O_!:l£x.N CONNECTICUT Mrs. Norman Hu.rrm·Jer, Jr. 144 Eugehill Road __ Qov. John Lodge~ New Haven, Connectic:ut OGSll 129 Ea~. ton Road 203-776-1926 Hestport) Conn. (203) 227-6192 \ DELJ\.Hl\HE

Donalcl \•Jhi tchcacl 44 Bromfield Street Boston, Massachusetts 617-.5·12-3420 (o) 617-344-67 )3 (h)

NIXOI'J-ACI·JE\·l CIIAini·JllN WOMEN'S FEDERATION PRESIDENT

Thomas D. Evans, Jr. Mrs. B. Alden Townsend 317 Dcluwarc Avenue RD l, I-1ox 11 Wilmington, Delaware 19801 GRorgetown, Delaware 19947 302-652-4231 (o) 302-856-E42'2 656-4~5<1 (o) 656-0880 (h)

NIXOI'J-l,GNE'.'J C0:·:!·1IT'TEE l.'ON'I'l\CT B. l:lilS•1J1. I<.cdfearn 900 ¥ing Stree~:. Hurray Chotincr Wil~ingtoa, Delaware 212-661-6~00 302--6~4-6141 (o} 302-658-9825 (h) GOP STJ\.TE CHAIRl·'JAN UCNA CHAIRHAN Clayton s. Harrison, Jr. 407 Delaware Avenue Ed1n1.md N. (11cid} Ci:l...rpen ter I I Wilmington, Delaware 19801 4072 Dupont Building 302-652-3132 Wilmington, Del. 302-658-6541 (o) GOP NATIONAL COi·EHTTEEI·lAN 302-654-7558 {h)

Harry G. Haskell, Jr. UCNA EXECUTIVE DIRECTOP. 1300 Market Street Wilmington, Delaware 19801 Stanley Schneider 302-0L 4-8764 King's Hidgc Wilmington, Del. GOP NATIONAL COI'·:.!·HTTEEI·W:-.1i'\N 302:..656-4454 (o) 302-475-8907 (h) Mrs. Clement W. Theohdld 213 West 14th Street UCNll. F'IELm11\N Wilmington, Delaware 302-0L 6-3032 Robert J3uzinski Box 96 Mosinee, Wisconsin 54455 715-693-2713 Mrs. Lois Marvel 2523 Turnstone Drive YOUTH FOR NIXON-.l\.GNE\'.7 C:HJI.:,"R~~1hN Brookmeacl --~------Wilmington, Delaware Dill Carter 302-994-8597 101 Ilighlu.nd l\vcnue Newport, Delaware 19004 \ D. C.

NIXON-1\.GNL:\·l CHAIU!-1:\N

Perkins r.lcGuirc 800 - 17th Street, N. H. UCNA Clfj\IRMAN. W~shington, D. C. 202-298-8320 Bernard I. Nordlinger Southern Building NIXON~l\GNEU CO~ll1ITTEE CONTACT Washington, D. c. 202-783-1151 (o) Hi chard G. lZleindicns t 202-966-6540 (h) 202-628-6800

GOP S'I'ATE Cllli.If~·ll\N

Gilbert Hahn, Jr. 1625 Eye Street, N.W. Washington, D. C. 20006 202-659-260-1

GOP lU\TIOl\li.L C01·ir-1I'I"i'EE!·lAN

Co.rl L. Shipley 3740 Forclll.:an Eoud, N. H. Washington, D. C. 20016 202-363-2,197

GOP NA'I'IONl,J.. COl·~·1I'J'TEEI·l0!-1.7\N

Mrs. J. Willard Marriott 4500 Gurficld Street, N. W. Washington, D. C. 20007 202-\vo 6-53 70

WOi·lEN FOJ~ NIXON-AG1H:';I CHJ\IRJ·ii\N

Mrs. Elizabeth Weaver 4810 Sedgwick Street, N. W. Washington, D. C. 20016 202-EH 2-7257

t'i'Oi'1EN' S FEDERZ\'l'ION PRESIDENT

Mrs. Richard M. Simpson 3507 Parkston Road Washington, D. C. 20016 30l·-65G-345S

YOUNG REPUBLICAN S'rl\'l'E CIIAimlAN

Hr. Ben Cot. ten cjo \'Iillard Hotel \·lashing ton, D. C. 202-783-1560 -' FLOIUDA

NIXON-AGNEW COORDINATORS

Bo Callawu.y 404-237:-33lt1

Brad Hays 202-783-4201

. NIXON-AGl·iEil CHl\IIU-~1\.N ~·lQI.)EN FOR NIXON-AGNE\'7 CHliiRHl\N

Edv1ard J. Stack Mrs. William Cassady 529 North Ocean Blvd. 10 East Camino Real, Box 254 Pompano Beach, Florida Boca Raton, Florida 33432 305-525-0491 (o) 305-941-0400 (h) YOUlJG REPUBLICAN STl-~.'J'E CHl\IRJ'.Jl\N

N I XOH-AGt-:E\1 COI~1~·1 I TTEE CO!·lT !~CT Bill I

William C. Cramer UCNA EXECUTIVE DIRECTOR 2600 Ninth Street North St. Petersburg, Florida David Hells 813-862-6708 3551 North F~deral Highway Fort Lauderdale, Florida GOP NATIONAL COI·:!HTTBE\·iO!lli,N 305-563-3366

Mrs. Paula F. Hawkins UCNA FIELDMAN 241 Dommerich Drive Maitland, Florida 32751 Pete Hannah 305-64.4-0390 Frates, Fay, Floyd and Pearson 12th Floor Concord Building lv.i.i..ami, Florida 33133 212-986-7613 . \\!OMEN Is FEDERJ\.TION PBESIDE!JT 201-635-8139 305-377-0241 Mrs. Mary R. Grizzle 120 Gulf Boulevard YOU'ril FOR NIXOlJ·- AGNE\'1 Clll\ITU-1.\N Belleair Shm~e . ------Indian Eocl:s Beach, Floridu. 33535 Bill Christofferson 813-595-5597 9235 S. W. 46 Ter~acc 1-liami, FJ.or ida 305-226-5958 \

GEORGIA

NIXON-7\GNE\·l COOl\.DINi\TORS

Bo Callo.\v().y 404-237-3314

Brad Hay~:; 202-783-4201,

\v0i1EN 1 S FEDERi'\'l'ION PRES I DENT

Nolan Murrah, Jr. Mrs. William C. Calhoun R.C. Cola 2337 Kings \vay 1000 lOth Avenue Augusta, Georgia 30904 Columbus, Georgia 404-733-9683 404-322·-1431 (o} 404-327-9195 (h) YOUNG REPUBLICl>H STATE Clll\IRl·L\N

NIXON-ACIJE\·] COH1H'J'TEE CONTJ~.CT Mr. Terry Moshier 55B Inwood Circle, N. E. Fred LaHue , Georgia 30309 212-661-6100 404-874-5940 (h)

GOP STATE CHAIJ.~"-1hN UCNA CHAIIU·1IIN G. Paul Jones, Jr. P. o. Box 96 Cicero Garner, Jr. Macon, Georgia 31202 William Oliver Building 912-788-11641 Atlanta, Georgia 912-746-4433 404-524-7945 (o) 404-355-0486 (h) GOP NNI'IO!JAL C0~·11HTTEE!·1AN UCNA FIELD:·1l.N Howard II. Calla\vay Pine Mountain, Georgia 31822 Pete Hannah 404-663-2281 . Frates, Fay, Floyd and Pearson 12th Floor Concord Building GOP nATIONl~L COf1!UT'l'EE'i·JOi·1IIN Miami, Florida 33133 212-986-7613 clrs. John A. Cauble 201-635-8139 Box 51, Route 6 305-377-0241 Sunset Drive Canton, Georgia 30114 404-479-3145

WOHEN F'OR NIXON-.i\GNEV7 CHAIR.I-lAN

Mrs. Mobley Estes 1914 Country Club Road Columbu:;, Georgia 31906 NIX'OI-1-AGW~\·J COORD1Nli.TOR.

Hobert Nardian 315 E. Colorado Dlvd. Pasadena, Califonria 213-449-23~5 (o) 213-798-5445 (h)

NIXON-.l\GNE\·1 CIIl\Iml}\lJ YOUl'iG REPUBLICl\N STNl'E CHAIRW\N

Senator Hiram Fang John Dutler 71 South King Street (hdqts} 2895 Komaia Place Honolulu, Ilcnvaii Honolulu, Hawaii 96822 808-510-137

NIXON-iiGNEH COI~rHTTEE CO:WrACT

Richard G. Kleindienst UCIU> Crtl;.IHHltN 202-628-6300 John Lai 71 South King Street Honolulu, HaHaii Ed\·lard E. Johnston 300-510-137 (o) Room D-1 80G-5G8-947 (h) 235 Queen Street Honolulu, Hawaii 96813 UCNA FIELDM..!';N 808-581-136 Robert King GOP Nl\.TIONAL COI-HU'l'TEEMAN 986 Bailcyana Road Hillsboro, California 9~010 Randolph Crossley 415-3~9-1401 (o) P. 0. Box lOGl 415-3,!2-1845 (h) Honolulu, H&waii 96808 808-941-07<14 808-931-161

GOP Nl\'l'IONI\L COtmiTTEE1·!0!·11\.J~

Mrs. George Kellerman 104 Wailupe Circle Honolulu, Hawaii 96821 202-32-411

\•lOI•mN FOH lHXON-AGNEI·J CHAIR.Mi\N

Mrs. Ellen Lai, Mrs. Patsy Chun Hrs. Helen Choy (3 co-chairmen) 195 S. King Street, 7th Floor Honolulu, IIawt1ii 96813

\'JOI·lEN 1 S FEDEl~l\'TI011 PHESIDEtJ'l'

Mrs. Richmond Jackson Kuhualani l.S23' Eokulua Drive Kailua, Ouhu, IlilvJaii IDl\HO

NIXON-1\GNET.'l COORDUUi.'fOH

Robert J.lardian UCN.l\. S'J'l11'E CIIAIRI-11\N. 315 E. Colorado Blvd. Pasadcn~, Calif. Lt. Governor J0.ck Murphy 213-•1-19-23·15 (o) State Hou[;c 213-798-5445 (h) Boise, Id.::d1o 208--342-6251 {o) NIXON-AGNEW CO~UITTEE CONTACT 208-88G-2289 (o)

Richard G. Kleindienst UCNA EXECtJTIVE DillliC'I'OR 202-628-6800 William s. Campbell GOP STl\'rE CHAIPJ·1l\N P. o. Box 1738 Boise, Idaho Roland c. Wilbur 208-342-3541 P. 0. Box 628 Lewiston, Idaho 83501 UCN.i'\ FIELDVLAN 208-743-3701 h7es Phillips P. 0. Box 14131 Portland, Oregon David Little 503-234-0808 (o) Bo): 68 503-654-4980 (h) Em.."net t, Idu.ho 8 3 G17 208-365-4821 YOUTH FOH NIXON-AGUEI·l CIIAIP.J·1Al~

Cru.ig NcNillin 2223 1·1aple Street Mrs. Given Barnett Caldwell, Idaho 83605 6525 Robertson Drive Boise, Idaho 83705 316 Anderson Hall 208-375-7616 College of Idaho Caldv;cll, Idaho 8 360 5 WOI·1EN FOH. NIXON-AGNE'\·7 CHi\IIU-1I,N P. 0. Box 1738 Mrs. Virginia Smith Boise, Idaho 83701 Route 6 342-3558 Cald1·;e 11, Idaho 8 3 G0 5 208-459-7192

\'i'OI,1EN' S FEDERATION PRESIDENT

Mrs. Oliver Baum Box 576 Ashton, Idaho 83420 208-652-3526

YOUNG REPUBLICAN S'I'l\TE CIIl',IR.t·mN

Lee Barron Corrull, Idaho 83322 ILLINOIS

NIXOt~-.i\CN.EH COOHDilJ.l\TOH

Mr. R~y Arbuthnot P. 0. Bm·: 2G7 LaVerne, Calif. 91750 71~-593-2622

NOI·iEN 1 S FBDER..l\TION PRESIDENT Hurray Chotincr Mrs. Frank Kenney 212-6 61-G'1 0 0 Route 2, Box 179A Barrington, Illinois 312-426-37118 Ray Pas;e ( Co-Chai:rmc.!n) YOUNG REPUBLICl-tN STATE CHAII\!·L\N Room 302, State Office Bldg. Supt. of Public Instruction George Croker Springfield, Ill. 62706 7619 Taylor 217-525-2221 Forest Park, Illinois 60130

GOP STl\.'i.'E CB!~Il\l·lAN UCNA STNl'E CHAI RHi\N Victor L. Smith 205 South Franklin lvilliu.m H. Rentschler Robinson, Ill. 62~54 State Madison Building 618-:544-2174 22 West Madison Street Chicago, Illinois 60602 GOP Nl;TIOF.l\.L COH!H'rTEEMAN 312-237-2535 (o) 312-234-5210 (h) Robert D. Stuart, Jr. 345 Merchandise Mart UCNA FIELDMAN Chicago, Illinois 60654 312-527-0GOO Ben Cotten UCNA Headquarters GOP NhTIONliL COMNIT'l'EB\·l01·~AN lvillard Hotel Washington, D. C. 202-783-l5GG 11rs. Hope McCormick Butterfield & Winfield Roads YOUTH FOR NIXON-AGNE\'7 CIIATH.Hi\N Warrenville, Illinois 60555 312-393-1875 Ralph Hahn Consulting Engineers & ~fs~c. 1320 S. State Street Springfield, Illinois Mrs. Josephine K. Oblinger Rm 101, County Building David Dowers Springfield, Illinois 62701 State-Madison Bldg. 217-528-5131 (o) 22 West Madison St. 217-629-9897 (h) Chicago, Illinois 60602 312-236-2535 INDI.l\NA

NIXON-!1CNC~·l COORDINl\'J'OR

Jack DrO\vn 1 Crest Road Rolling Hills, calif. UCNA Cl!A T.HJ!AN 213-FR 7-1232 Charles E. Shearer, Jr. NIXON-ACNE\•l COf.iHITTl~E CONTACT P. 0. Box 55391 Indianapolis, Indiana Hurray Chotiner 317-925-6421 (o) 212-661-6-100

GOP STT~TE CHAIRHl,N UCNA FI ELm1AN Buena Chancy 111 North Capital Ave. Maurice W. Coburn Indianapolis, Indiana 46204 25 E. Chestnut Chicago, Illinois 60611 312-782-1829 (o) 312-944-7017 (h) L. Keith Bulen 144 North Delaware Street Indianapolis, Indiana 46204 317-635-8881

GOP Nl\TJONAL COHlHTTEE\·WHi\N YOUTH FOR NIXOH-AGNEW CHAI R~lAN Mrs. Cecil M. Harden 302 Fifth Street Ken Payne Covington, Indiana 47932 Students for Nixon 317-793-2094 Indiana Volunteers for Nixon, Inc. 3620 Hashington Blvd. h'Oi,1EN FOR NIXON-AGNEI·l Cill'liRHl\N P. 0. Box 55391 IndianapoU s, IndiRna 46205 Mrs. F. E. Allmon Ph. (317) 632-8361 145 s. Ellsworth Place South Bend, Indiana 46617 Scl1ool Address: R.R.//1+, Box 323 219-234-3527 c/o AVY Sherlock Bloomint;ton, Indiana \\'OMEN'S FEDERATION PRESIDENT Ph. (812) 824-4135

Mrs. Emmett 0. Guthridge 111 North Capital Ave. INDIANA Indianapolis, Indiana 46204 ----=----::-:----.-.- -·- .... ------.------· 317-635-7561 Orvas E. Beers YOUNG HEPUBLICAN S'rNrE CIJAIRHl\N 17th Floor, Lincoln Tower Ft. Hayne, Inclhun lt-6802 John Jacl~~:>on 219/?ltJ-9706 Evansville, Indiana IOHA

IUXOI'!-.?\GNEN COORDDJATOH

Richard L. Herman 10324 Rockbrook Road Omaha., Nebra.ska. 402-3/tG-8092 (o) 402-391-0831 {h) UCNA EXECUTIVE DIRECTOR

NIXON-l>GI'JE\·J COI·1!'HT'rEE CONTACT Richard Berglund Central N<:<.tional Bank Buildiilg 1'1urray Chotiner Des Moines, Iowa 50309 212-661-6400 515-244-4201 (o) 515-277-·5301 {h) GOP S'l'l1.TE CHAIW·iAN UCNA FIELD!,1l\N John E. h'a.rren 933 Insurance Exchange Building Ben Cotten Des Moines, Iowa 50309 UCNA Hea.c1quarters 515-282-8105 \villard Hotel Washington, D. c. GOP lJ.l\_TIONAL COI·:!.:I'TTEEl.1J1.N 202-783-1560

Charles E. Witteruneyer 907 Davenport Bank Buiding Davenport, Iowa 52801 319-32G-3S2l Senator Hob8rt .Rirrlorf NcH Hal.np ton, IoHa u GOP NNriONl>L CO~·U·1ITTEE\·JOI·1l\N ( 515) 391,-1~322

Mrs. Elmer M. Smith 654 59th St. Des Moines, Iowa 50312 515-279-5390

~'i'Ol'1EN' S FEDERi;TIO:·J PRESIDEN'l'

Mrs. Herbert Reed 215 E. Church St. Panora, Iowa 50216 515-755-2123

WOMEN FOR NIXON-1\GNE\'l C1Il1II~HAN

Mrs. Thomas J. Godwin Exira, Iowa 50076 712-2G8-23Gl

YOUl·~G HEPUBLICAH S'l'ATE CIJAIF:l1l>N

LeRoy Corey 2712 Cedar lleitjhts Drive Cedar Palls, Iowa IG\JlS r~s ,

NIXON'-.7\GNEH COOHDINi\TOR

Hichard L. Ilerm

NIXON-AGtJE\·i CH1\IPJ·IAN WOl·mN FOR NIXON-.l'l.GNEH CIIl\.IRi1hN

HcDill Boyd Mrs. Hobart Hoyt 251 F Street Lyons, Kansas 67554 Phillipsburg, Kansas 67661 316-257-2124 913-LI 3-52-12 l·W11EN' S FEDEl\2\TIOi.~ PRESIDEN':L' Co-Ordinator Mrs. Francis Duffy Robert Fegu.n 312 Vine 811 S. ! .. darns Abilene, Kansas 67410 Junction City, Kansas 913-CO 3-1001 913-CE 8-5151 {o) 913-CE 8-3456 (h) YOUHG REPUDLTCAN STl.TE CIII\IR!Uil1

Hon. Chairman Hartin N. Burke P. 0. Box 1055 Frank Carlson Hutchinson, Kansas 67501 316-HO 5-7556 NIXON-AC;NE\-7 COi,liH'rTEE CONTACT l>lurray Chotiner 212-661-6400 Kcn'ney L. Ford c/o Kansas State University GOP STATE CHAim:l\N Anderson Hall Manhattan, Kansas Don Concannon 913-532-6364 (o) Roorn 500 913-539-4867 (h) Jayhaw}~ Hotel Topeka, Kansas 66603 UCIJA FJ ELD'-ll\N 913- CE 3-9615 Ron C, Romans GOP NA'riONJ\.L C01·l1HTTE£l.'ll.N 81n3 Q Street Ralston, Nebraska 68151 HcDill Boyd 415-349-1401 (o) 251 F Street 415 342-1845 (h) Phillipsburg, Kansas 67661

NATIONAL COn1UTTEE\'J0>1AN YOUTII FOR NIXO~~-AGNEH CHAI IU·1AN

Hrs. Richu.rd Rogers Tom Snyder 301 North 15th St. 820 South Osage Hanhatt

Lim·JCod Holton 315 Shcnando<:~h Building Roanol::c, Virginia 703-312-1825 (o) 702-352-2605 (h) Brad Hays 202-783-4201

NIXON-.i\GNE\·J CO?·liHTTEE CmJTi\CT YOUNG n.J2PUBLICT1N STATE CHl\IR,."-mN

Fred LaRue James D. Frailie 212-661-6400 2315 Blackburn Avenue Ash1&nd, Kentucky 41101 GOP STATE CHl\J:I{!!.?\.N 606-32-C-1155 (o) 606-324-2851 (h) John H. Kerr 463 E. Main St. Lexington, Kentucky 40507 606-25206767

GOP NATIONl\.L CO:-!I·1I'rTEE!·1.Al-J Harvin Ed,mrds Ed~.·ards Sc,u.sngc Co. Edwin G. Middleton Lawrenceherg, Kentucky 501 South Second Street 502-839-3422 {o) Louisville, Kentucky 40202 50 2-5 8 tl-113 5 UCNA Fl F:Ll:!.·fAN

John H, Pettit 8811.. Ridge Road Hrs. H .• ~~old J3. Darton 1311 7"Lh Street Road Bethesda, 20034 Corbin, Kentucky 40701 301-293-6161 606-528-2<104

\'lOHEN FOR NIXO!·J-.l':.GNE\·i CIU\.If'J.'!J\N

Mrs. Harry Hoc YOUTH FOR tnXON-AGNEil CHIIIRHAN Rep. State Headquarters 1619 Heyburn Building MiLch 1-:cConnell Louisville, Kentucky 40~02 Young Kenluckic.ns for Ni:x:on Shenvyn llote 1 - Third Floor vWMEN'S FEDERATION PRESJDEUT 415 W, Walnut Street Louisville, Kentucky 40202 Mrs. c. M. McDaniel Ph. (502) 582-18142 210 Peb:;rsboro Middleboro, Kentucky ~0965 6- 0 6 2 -1 8 -1 i1 6 7 LOUISIJ\NA

N I XON-•1\GNEI·i COOP.D I 1Ji\'l'ORS ------· --~-·- Bo Callav:.:ty 404-237-331·1

Brad Hays 202-783-4201

.. NOMEN'S FEDERATION PHESIDENT Charlton Howard Lyons Room 605 Hrs. Henry Heitman Capital House Hotel 655 Waverly Drive Baton Rouge, La. Baton Rouge, 70806 504-3-12-7721 504-926-0503

NIXON-i\GJE~"J CO!'-EUTTEE CON'J.'ACT YOUNG REPUBLICAN STATt CHAIRMAN

Fred LaRue Rob Polack 212-GGl-GtiOO 4332 Claycut Road Baton Rouge, La. 70806 GOP STJ\TE CJIAIR!-ll\.N 504·-343-1634

Charles DeGravelles UCNA Cf!AII111N WOMEN FOR NIXON-.7\GNE\'I CII.l\IRHAN Pete Hannah Mrs. Charles Farris c/o Frates, Fay, Floyd 1 6300 Carlson Drive and Pearson New Orleans, Louisiana 70122 12th Floor 504-288-0263 Concord Building Hiami, Florida 33133 212-986-7613 201-635-8139 305-377-0241 Ml\INE

NIXON-1\GNEh' COOHDIW\TOHS

Brad .i'·1orse

Stewart Lamprey 408 Union Avenue

LaConia 1 Ne\v Hampshire 603-524-2920

NIXON-.liGNEl·l COl·~!UTTEE COHTACT YOUNG REPUBLic;\N STATE CHli.II'J~~N

Peter M. Flanigan Wilfred J. Sirois 212-661-6400 43 Marlboro Avenue Augusta, Maine 04330 GOP STATE CII7~IRf.1AN 622-7291

Cyril M. Joly, Jr. 222 !'-lain St. UCNA Cl!AI 1\/VdJ

~'latcrville 1 1·1ainc 04901 207-872-5568 Edh•ard P. (Ned) Harding 24 Free Street GOP N.liTIOl·U\L C01·1iH'l'TEE!·il\N Port land, t·raine 207-773-1775 Robert A. Marden 44 Elm Street Waterville, Maine 04901 UCNA Fl ELI>.HN 207-873-0188 Raymond Peck GOP NATIO!'L\L COHHI'rTEm·Wr·1J\N 142 East 80th Street New York, New York 10021 Mrs. Brool~s Brmvn, Jr. 212-NU 9-5460 Ramshead Farm 212 TR 9-0096 (h) York, Maine 03909 207-363-5289 YOUTH FOR NIXON-/;GNEI·J CHAUHAN HOMEN FOH NIXON-AGNE\·J CHAH

NIXON-AGNEW COORDINATOTI

Donald \·Jhi tchcu.d 617-5-12-3420

NIXON-AGNEW CO~MITTEE CONTACT lJCNA Cfllll R~iAN

Nurray Chotincr Churl es P, He Connick , J r. 212-661-6400 tkConnick & Co. , Inc, Light - Barre Streets GOP S~l.'l\TE CHAI l\.t1.i'\.N Baltimore, l·laryland 310-539-6460 Joseph M. DuJ~crt 4709 CrcsccnL Street, N. W. Washington, D. C. 20016 202-363-7G2S John W. Pettit 8814 Ridge Road GOP JJl\TIONl\L CO:·H'1IT'I'l::E:·1l\N Bethesda, Maryland 20034 301-298-6161 D. Eldred Rinehart Smithsburg, Maryland 21783 301-824--1151 YOUTH FOR tUX0;{-/1GHEi-J CHATrUlAN GOP NATIO!V\L co;.:;n'l'TEEi·JO:·u\N

Mrs. Katherine Massenburg Jerry Van Hinter 5608 Purlington Way 1700 K Street, N.W., Suite 400 Baltimore, Maryland 21212 Wunhingt.on, D.C. 301-ID 3-0590 Ph. 659-92.33 1/t616 Pebblcstone Drive Silver Sprine, l·m:ryland 20904 t-1rs. Sylvia Hermann Ph. 384-4778 6900 Barrett Lane Bethesda, Haryland 20014 301-0L 2-8699 HARYI.AND i10i1EN' S FEDEl\r"\.TION PRESIDENT Cone. Rogers C. B. Morton lrs. Sylvia Hermann 2J)i- Cannon House Offj_ce Bldg. Washington, D.C. 205l5

ov;ard Denis 977 Battery Lane cthesda, Maryland :>2-638-GOtlO (o) )l-657-8557(1!) .f'.tl\S SJ\CllU !""~E'l''l'S

NIXON-.i\GNF.\1 COOHDH~NJ;'OR

Congressman Brad Morse

NlXON-1\GlJE'd CIJAIW·ll\!J

Co-Ordinu.tor Lt. Governor Frank Sargent Miss Joan P. Gorma1ley Office Df the Lt. Governor 236 Lafayette Street Boston, 1'1ass. Salem, Mass. 01970 617-727-3600

NIX0~-1\GlmH COHt,HTTEE CONTACT UCNA Cl!ATRNAN Peter Flanigan 212-GGl-6400 Bon. Senator John Qu:tn1nn Stnte House GOP STNrE CHAIRJ.1J~,N Boston, Hnssachusetts Josiah A. Spaulding 617-785-0555 14 6 Bowdoin St. Boston, Mass. 02108 UCNA FI EUX.fAN 617-LA 3-7535 Raymond Peck GOP Nl\'l'IONl1L COt-ltHTTEEriAN 142 East 80th Street New York, New York 10021 Bruce Crane 212 t·lU 9-5460 45 Main St. 212 TR 9-0096 (h) Dalton, Mass 01226 413-68<1-0100 _:,_,.Mr·. Donald ':lhi tchcad GOP NATIOIV\L COl-1J>IIT'l'EE\'1Gr·1l~N ReGional Director - ··: l!l~ Bro~nfield S'L.rcet ,. Mrs. H. Dunster Howe Bosto:1. !'12.SS. 142 Surnmi t l\venuc Brookline, Mass. 02146 offj_cc: 617 - 51~2- 31i20 617-277-8684 hor.1e: 617 - 34 1t-6733 HOl

Mrs. James W. Blackhu.m, Jr. 33 Canterbury Road Mr. Gerhard D. Dlicken vHnclws tcr, t·iass 01890 Resj.o;:.nl Ch<:d_}~mc.n Jo::n ii".~1cocl.. ~·:ut~~~l L:i.fc Ins1JY'Z:t:1CC Co. 200 Bc:r·:·:c l cy S t~·cc t Bos to;-1, t·~n~j:'3.

office: hor:!c: .. MIC!UGl\N

Governor George Romney Lansing, I•iichigan 517-373-3~00

Vice Chairr.1an YOUNG REPUDLTCl\N S'l'A'.rE CIIAIRHl\N

Sen. Emil Lockv;ood Tom l1hart Capital Savings & Loan Bldg. 290~ Field Avenue Roorn 306 Detroit, Mich 48214 Lansing, Hichigan 313-322-1955 (o) 517-482-6271 (o) 313-92·~-3167 (h) 517-,HlS-6966 (h)

UCHA CI!A l J!i,lAtl

Hurr0.y Chot.incr John Fei kens. 212-GGl-6-1 00 1225 Penobscot Building Detroit, Michigan 313-961-6520 Mrs. Elly M. Peterson 404 E. Michignn Ave. UCNA FI ELD>lAN Lansing, !·1iclligan 40933 517-487-5413 Maurice W, Coburn 25 East Chestnut Chicaco, Illinois 60611 312-782-1829 Huro1d BcClure 944-7017 (h) 468 Luce Stn;!et Alma, Mich. 48801 517-463-2081

GOP N?\.TIONhL CO~)c'HT'l'EE\·lO:-ti\H 1'1rs. Eily H. Peterson Bob Snt

HOI·JEN Is FEDETIJ\.TION PilESIDEliT

Hrs. c. E. Hv.yncs 24686 Madison Ct., Apt. 272 Farminqton, 1-lich. 4802

Gene Trumble 7515 Wayzata Blvd. Ninncapolis, Hinn. 612-544-4234 (o) 612-9 3 8-2 G4 ·1 ( h )

NIXON-l\GNEh1 CHAIPJ1AN YOUNG REPUBLICJI.N STATE CII1\IIU1.i\N

Hon. Ancher Nelsen (Co-Director} Lm·;ell lvagner Ho~se of Representatives 618 South 22nd Ave. washington, D. C. 20515 Moorhead, Hinn. 56560 218-236-6222 (o) NIXON-!~GNE'i'l COHlHTTEE CONTACT 218-236-6171 (h)

Peter Fl<:1nigan 212-661-6400 lfCNt\ CIIAT.f\1i/1N

GOP S~rATE CIJAIHHAN Rudy Bosclnvi tz Plymouth-~linnesota Co, GeorgG Thiss 3737 E. River Road 4940 Viking Drive Hinneapolis, Hinnesota Minneapolis, Minn. 55435 612-788-9666 (o} 612-920-5750 612-545-4193 (h)

George Etzell UCNA Fl ELD:iAN Clarissa, Minn. 56440 210-756-2131 Ben Cotten UCNA Headquarters Nl~.TIONJIJ, COf.HHT'TEE\JOI•LZ\N GOP Willat-d Hotel Washington, D. C. Mrs. Russell Lund 202-783-1560 4814 South Lakeview Drive Minneapolis, Minn. 55424 612-Hl\. 7-97~1

l\IOl•lEN FOR NIXOi\1-AGNE\·l CHl\IRr-11\N

Mrs. David Hartley 314 Norman Eveleth, !-linn. 218-741-5773

WmmN 1 S FEDEPJ">TION. PRES I DENT

Mrs. Frederic Eastman 2013 Hu.rrict Ave., S. MinneapoJ.is, Minn. 55405 612-333-5983

NIXON-AGNE\'1 COOP.DIN'l\'l'OnS

Bo Callaway 404-237-3314

Brad Hays 202-783-4201

NIXON-AGNE~·;r COJ.UHTTEE COWTACT YOUNG REPUBLICAN S'rl1TE CHAIHNAN

Fred Lu.Ruc Hal Lewis 212-GGl-6400 Box 310 Picayune, Miss. 39466 GOP STA'l'E CIIJ~IHI·1Z~N 504-255-8585 (o) 601-798-2870 (h) Clu.rkc. Reed P. 0. Box 89·1 Greenville, Miss. 38701 UCNA CllAIRI'·lliN 601·-335-2341 Raymond Brown GOP NATimJi\L COI-l?H'TTEEt·1AN 1144 Beach 131 vd. PascAgoula, Mississippi Jamc~3 H. Hoye 601-762-2271 (o) 515 Fifth Avenue 601-762-1974 (h) Laurel, Miss. 39440 601-425-1438 UCNA FI ELD>1AN

GOP NATIONhL COI·il'U'l'TEEI'iOHAN Pete Hannah c/o Frates, Fay, Floyd, Mrs. James Hooper and Pearson 800 - 8th Street, N. 12th Floor Columbus, Miss 39701 Concord Building 601-FA 8-1816 Miami, Florida 33133 212-986-7613 Vml·'JEN FOR NIXON-AGNEH CHAIR!·E\N 201-635-8139 305-377-0241 Mrs. Fielding Wright P. 0. Drawer Kh State College, Miss. YOUTH FOR NIXON-AGNE\~ CHAII\1'·1AN

'\IOi·mN 1 S FEDEPJ\TION PRES I DENT Hike Allred Box 5398 Mrs. Kelsey McKay Un~vers~ty of Hississippi 316 Ilickory Unlvcrslty, Hississippi McComb, Miss. 39648 Ph. (601) 232-7211 601-681-3230 232-7848 Mr~;sonrn

NIXON-AGNEW COORDINATOR

Richard L. Herman 402-346-8092

NIXON-ACFS\'1 Cm·HHTTEE CO\fTI\C'l' YOUNG HEPUBLICl)N STJ\.'I'E CH/\IRt·1AN

Hurrily Chotincr Thomas J. Meunier 212-G61-G400 1744 Exuma Drive St. Louis, Missouri 63136 GOP S'J'.i\TE CHl'.IIU·ll\H

Dorman L. Steelm2n 129 1/2 East High St. UCNA C!!lll Fl·lAN P. 0. Box 73 Jefferson City, Missouri 65101 John Lnt:shmv 314-63G-31~6 E. F. llut:ton & Col 920 Baltimore Street ' . GOP NATIO~AL COM~ITTEEMAN Kansas Cityt Missouri 816-221-7800 (o) Gene To.y lor P. 0. Box 308 Sarcoxie, Missouri 64862 UCNA FI ELD>lAN 417-KI 8-33,11 Ben Cotten UCNA Headquarters \.Ji llard Hotel Mrs. M. Sti:lnlcy Ginn Washinnton, D. c. 303 West Boulevard, South 202-783-1560 Columbia, Missouri 65201 314-GI 3-3980 314-0R 4-2282 . ------:..HISSOUJU \'lOl·IT:N FOR NIXON-7\GNEI·l CHAIPJ'·1AN Hrs .Narye·:ct:.a i·ihi te Hr. E •.H. (Bro',n) B romwich 1638 s. Maple St. 3131 Olive Carthage, Missouri 64836 St. I,nuis Hissouri 417-358-4065 (o) 3llf-/FH1- J 3 70 _) /)) c !/::: 417=358-3504 (h) I . <:• •• • •' h. i"7 '/ ,_.)·:::-··-; •

\·WI-1EN' S FEDEl~i\'riON PRESIDEN'r

Mrs. J. Harrison Life Route 1, Box 363 Hazelwood, J.lissouri 630<12 314-HE 4-3688 MONTb.NA

NIXON-AG:E:~i COOlmiNi\TOR

Robert c. Fl<-trc1ian 213-449-23~5

NIXOI:~-i\GNI-:i-7 CIIAIPJ.1AN YOUNG REPUBLIC.hN STATE CHAIPJ1!"\N Eldon Davenport (Coordinator) 1401 Cascade Avenue Verna Green Billings, l1ont

Richard G. Kleindienst 202-628-6800 UCNA C!IA I l\~lAN

GOP S'l'AT.E: CI!l\IR~U\N R.S. (Dick) 0 1 Day High1..rood Star Route M. F. Keller Great Falls, Montana 3101 Fourth Avenue, North 406-!~52-5853 Great Falls, Montana 406-452-9507 UCNA FIEI~

GOP NATIO~AL COM~ITTEEMl\N Wes Ph ill ips P, 0 . Box 14131 James E. Hurphy Portland, Oregon 97214 One !·lain s·t. 503-234-0808 Kalispell, Hont. 59901 503-654-4980 (h) 406-Sl~ 6-3644

GOP NA'riONl\L COr.1HIT'rEEHOl·12\N

Mrs. Isabel C. Moberly YOUTH FOR NIXON-/\.GNE\·,1 CflAIFU·l/\tJ 485 Judy Ave:auc Shelby, Montana 59474 James Harrison 406-434-2420 820 North Montana Avenue Helena, Nontana 59601 WOI•1El~ FOR NJXOH-AGNEH CEAIRHAN

Mrs. Wesley Castles York Route, North of Helena Helena, Montana 59601 406-227-5485

WOI•mN' S FEDER.!Yl'ION PRESIDEl~T

Hrs. Bert L. Amsberry 302 S. Willson, Apt. A-102 Bozeman, Mont. 59715 406-587-0018 NIXON-.l\.GlJEH COO:i'\D.::n~iTOH

Jack Drovm 1 Crest Road Rolling Hills, Calif. 213-FR 7-1232

NIXON-AGNE\·1 CHAIRJ!1\.N \10!·1F.N 1 S FEDERt'\TION PRES I DENT George Cook-rtoordinator) Bankers Life Ins. Co. of Neb. Mrs. Dal~ Stubblefield Cotner & 0 streets Shelton, Nebrasl~a 68876 Lincoln, Nebraska 308-647-3607 402-434-3141 (o) 402-GA 3-6272 (h) YOUNG REPUBLICAN SJ:'ATE CHAIRi·1l\t:

NIXON·-AGlm\<1 C01'1~HTTEE CONTACT Arthur L. Knox North 7th and Pine Tree LanP Murray Chotiner Route 5 212-661-6400 Lincoln, Nebr~ska 432-1265 (o) 435-6934 (h)

Mrs. Lorraine Orr 402 South Jefferson UCNA Cl!/1.1 Hl·lAN North Platte, Nebraska 69101 308-532-3433 Rev. Robert Palmer 1035 Full Creek Road GOP NATIONAL COMMITTEEMAN Lincoln, Nebraska or Donald R. Ross Westminster Pres. Church 1406 Kiewit Plaza Lincoln, Nebraska Farnam at 36th 402-423-8573 (o) Om~ha, Nebraska 68131 402-489-2126 (h) 402-3,11-5~21

GOP NATIO~AL COHtH'l'TEEOOH.l\N UCNA Fl ELD>!AN

Mrs. Clifton B. Batchelder Ron C. Romans 6875 State Street 8113 Q Street Omaha, Nebraska 68152 Ralston, Nebraska 68151 402-453-3865 402-348-1916 402-331-6930 (h) \'JO.l'-mN FOR NIXOI'J-AGNE\'J CHAIHM.l\N

Mrs. Marvin G. Schmid 1305 L Street YOUT!l FOR tHXON-AGNE\v CHAIRil/I.N Lincoln, Nebraska 68508 402-477-1644 Ihn Hherry 865 Elm\lood Lincoln, Nebraska 1·1~·. Hi c:llkil 68508 off:i.cc: J~()?- 3J:G--8C)9::? hr.mr.. J•n') '..>nl nP·Jl Ph . ( 11 0? ) //77-1 (l/;11 NEVADA

NIXOT.J-Jd;m::\·1 COOP.DINATOH

Robert Hardian 213-tl49-2345

NIXON-l\GN.t:\·1 C!IJl.Im·1EN l'TOI,ml'J FOR NIXON-AGNE\7 CHAII'J·Il'..N

Al 1->.bncr l1rs. Beatrice Hheeler Campaign Hanager - South 1117 Strong KSHO-TV Las Vegas, Nevada 89102 3349 Valley View Bld. 702-878-7085 Las Vegas, Nevada 89102 702-870-2020 l'VO~,!EN 'S FEDERi\TION PRESIDENT

John Laxalt Mrs. Louie Gardella Campaign Manager - South 135 Boxer Drive 325 South 3rd Street Reno, Nevada 89502 Las Vegas, Nevada 702-322-0092 702-384-3790 YOm:G REPUBLICAN STi\'rE CHAIR11l\N Pete J(ellcy Campaign Manager - North Alan List Sweetland Building Route 1, Box 603 Carson City, Nevada Carson City, Nevaaa 89701 702-882-1943 702-882-4500

NIXON-l~GNE1:J COI·l!HTTEE cmnl\.CT UCNA C!!AlRHAN Richard G. Kleindienst 212-661-6400 Hon. Clifton Young 195 South Sierra Street GOP S'I'ATE CII1liR!•111N Reno, Nevada 89501 702-323-134,1 (o) George W. Abbott 702-329-0587 (h) P. 0. Box 396 Minden, Nevada 89423 702-SU 2-2302 UCNA FI ELD:lAN GOP tU-~.TIONl~L C0['.1IHTTEEK\N RoberL King William Laub 986 Baileyana Road 1000 Rancho Circle Hillsboro, California 94010 Las Vegas, Nevada 89107 415-31~9-lllOl 702-878-8755 415-342-1845 (h)

GOP NNl'IONhL C0!·1!HTTF:E\•70HAN NEVJ\.DA Hrs. I•1arvin B. Humphrey 30 Sudu. \•lay Reno, Nevada 89502 Hon. C. CLLfton Young 702--322-9012 Breen & Yount:; 195 Sierra Reno, Nevadc.;. 702/323-131_!!1 NEI'V IJJ\!·H'SHII\E

NIXON--1\GNC\v COOI

Congressman Drad Morse

Stew

NIXON-1\Gl·!E\•l CIIJ\1 ill~ !iN YOUNG REPUBJ-'ICAN STATE CHAim1l\N

' Hem., Davl'd · S_ter... 1.1ng ,.,() Peter J. Flood • •• •. < ( .,, '/ 11aJ.n Street __,,.-,~ Box 173, R.F.D. 1 - . 'I· Hillsborough, N.H . .-\ •~ Reeds Ferry, N.H. 03078 } 0-3:::4 G4- S 59 0 ~""' \/" 603-424-5229

NIXON--l\GNEH COI·liH'TTEE CONTl'-.CT

Peter Flanigan lJCNA C!!AI IZHAN 212-661-6400 Hrs. Harren B. ,Baker (l-!<1rie) 255 Hain Street Goffstm..;n, New llrunpshi re John Palazzi 603-497- 2Lt7 5 134 N. l·lain St. Concord, N. H. 03301 603-225-9341 UCNA FI ELWAN

GOP NA'l'IOJJAL COHt.UTTED·lAN Raymond Peck 142 East 80th Street David Sterling New York, New York 10021 212 HU 9-5460 GOP Nl\'l'IOlU\L COI·i~HTTEErvOH!IN 212 TR 9-0096 (h)

1'-1rs. Hildred Perkins 5 Glendale Roc~d NE\·[ IIt\r)PSltrim , Concord, N. H. 03301 603-225-9082 Mr. Richard Hownrd H:i.r;lnmy Hotel WOMEN FOR NIXON-AGNEW CHAII~l\N Concorcl, N. II. Mrs. Edwin M. Kirby 603/5211·-2920 21 Snow Street Penacook, New Hampshire 03303 303-753-4805

NOMEN'S FEDEI\ll'l'ION PRESIDENT

Mrs. G. Winthrop Brown Amherst, N. II. 03031 603-673--1128 NIXON-1\C::tJL;'U COOI\DINi'\TOR

Bob Lee

NIXON-1\G:l'JE\·l CIU\IRr-11\N YOUNG REPUBLICAN S'rl\TE CHl\IRMl\N Nelson GJ:oss Gross & Gross Bri"n L. Barb 1 Essex Street 125 South Harrison St., Apt. 502 Hackensack, N. J. East Orange, N. J. 201-759-9300 (o) Joe Intile - Co-Chairman 201-678-2617 (h) John Dimiln - Co-Chuirnw.n Ann Flynn - Co-Chairman UCtlA C!IAl!U·lAN heudc~.:u:tcrs I1ili tal-=yf'urk Ilotel James Ski~nore, Jr. Newark, New Jersey 776 Broad Street Newark, New Jersey l:IXON-l\GNE\'1 COI-l!HTTEE CONT!~CT 201-624-8404 (o) 201-624-9550 (o) Peter M. Flanigan 201-322-2021 (h) 212-661-6400 Honorary Chairman: GOP STATE CIJj\IHHJ\N c. Douglas Dillon \'iebstcr B. Todd Room 405 Trenton Trust Building UCNA FI ELD~1AN 28 West State St. Robert Buzinski Trenton, N. J. 08608 Box 96 Mosinee, Wisconsin 54455 Director Conovc;r Spencer 715-693-2713 Room 405 Trenton Trust Bldg. 28 West State Street Trenton, N. J. 08608

GOP NATIONAL COMMITTEEMAN YOUTH FOR NlXON-AGNEh1 CI!AJ !Zi'-l!IN Bernard M. Shanley Jim Kopley 570 Broad Street 12 Plymouth Rond Newark, N. J. 07102 Clifton, New Jersey 201=!,11 3-1220 Jeff Gingold 134 Skyline Drive Watchung, New Jersey 07060 1-lrs. :r~athc:r:i.ne K. Neuberger Ph. (201) 755-6696 628 Middletown-Lincroft Rd. Lincroft, N. J. OBGOD 201-7tl1-101S NEh' 1'-H::XTCO

NIXON-1\GNE'iv COOHDINN1'0R

Robert C. Mardian 213-449-2345

NIXON-l\GNEI'J COI-H·1I'l'TEE CONT1\CT

Richard Kleindienst 202-628-6800

UCNA CIJ:~IRl·iAN GOP STATE CHAIR.l'-~AN

Robert Davidson Max Anderson Mutual Life of Omaha Ins. Co. Rancher Exploration & Development Co. 610 Gold Ave. 4204 Coal Avenue, S. E. · Albuquerque; New Mexico Albuquerque, New Mexico 505-345-3311 {o)

GOP NNfiO~-Ji'\.L COi'11·1I'fTEE1•1AN 505-344-8251 {h)

Robert Anderson UCNA FIELDMAN P. 0. Box 1000 Roswell, New Mexico 88201 Ron C. Romans 505-622-5283 8113 Q Street Ralston, Nebraska 68151 GOP NNI' I 0!\Jl\L COHI-H 'l'TBm·Wl-1]\N 402-348-1916 (o) 402-331-6930 (h) Mrs. Floyd w. Lee San Mateo, New Mexico 87050 505-876-2511

\vOHEN FOR NIXON-AGNm·l CHAIRH.i\N NI<-:H H8XI CO Mrs. Edward Neff . 1509 Sagcbruch Trail, S. E. Hon. Edwin 1. Mechem (Former G ) Albuquerque, New Mexico 87112 ·posT OFFI93 DPJ1HEH 578 :OV • 505-299-2479 Las Cruces, New Mexico 505/526-6655 . WOMEN'S FEDERATION PRESIDENT

1'1rs. J. Welch Atwood 2120A 34th Street Los Alamos, N. M. 505-662·-3172

YOUNG REPUBLICAN STATE CHAIRMAN

Edward L. Lujan Box 4995 Sante Fe, N. M. 87501 505-YU 3-3337 NE\'1 YOIU\

NIXON--l>GNF\\1 COOPJ.H~!\TOH ------·--~·. James Tin1mls c/o Peter Flanigan 4SO Park Avenue New York, New York 10022

NOJ>~EN' S FEDERJ\'l'ION PRES IDEN'l' Governor Rockefeller Albany, Ne;.; York Mrs. John Rogalin 518-474-8390 Cedar Hill Lane Pound Ridge, New York 10:>76 headcru0.rters 914-PO 4-4210 (h) 45oT~ark /\venue 212-PL 9-1700 (o) Nc\·J York, N.Y. 212-661-6400 YOUNG REPUBLICAN Srri\TE CIU\IRJ:~AN

Joe Bruno 96 Ridge Street Peter Flanigan Glen Falls, N. Y. 12801 John 1-litcllcll 518-793-3413 (o) 212- GG 1- 6 'l 0 0 UCNA CHAIRHi\N

John Gilhooley Charle~; A. Schoeneck, Jr. New Yorkers for Nixon-Agnew 315 State Street Commodore Hotel Albany, New York 12210 New York, New York 518-462-2601 212-688-4700

Mrs. Rita Hauser, Co-Chairman George L. Hinm;::J.n Nixon-Agnew Campaign Committee 30 Rockefeller Plaza 450 Park Avenue New York, N. Y. 10030 New York, New York 10022 212-661-6400 21.2-CI-73700 212-686-6000

GOP NATIOl-JAL COI·HH'l"l'EE\·IOMJ~N UCNA FIELD!·li\N Hrs. I\ei th z,1cBugh Robert I3uzinski 10 Gracie Square Box 96 New York, New York 10028 Mosinee, Wisconsin 5445:> 212-BU 8-2·124 715-693-2713

YOUTH FOR NIXON-AGNEW Mrs. Charles Knauss Nixon--l\gncv; Cu.mpaign Comm. Joe L. Forstadt Associated Press Building Nixon Headquarters 50 Rockefeller Plaza, fun. 1034 108 w. 34th Street Nc\Y York, New York Nc\Y York, Nc:\·J Yorl~ 10 0 2 0 212-5G6-S45G NOHTII Chl\OLilJJ\

Brad Hays 207.-783-·1201

NIXON-.l\GNE\'7 CH/\ THHJ\N YOUNG HEPUBLICAN S'l'2\TE CII.l\I~RHAN

Charles Jonas, Jr. John !'iellotte 330 S. Tryon Street P. 0. Box 83,16 Charlotte, N. C. 613 Mendenhall Street 704-333--0456 (o) Greensboro, N.C. 27410 704-J33-3651 (h) 919-292-3011 (o) 919-273-2698 (h)

Fred LuRue 212-661-6400 UCliA CI!AI P->1AN

GOP S 'l'i'\ 'l'E CIII->.I P.~ 1;""\lJ Willis S~ith, Jr. J ameo.; E. Ilolshou:3 er, Jr. Hachovia &1nk Bldg. P. 0. Box 328 Raleir,h, North Carolina Boone, N.C. 28607 919-832-6463 704-264-8528

GOP NATIOlJ.l\L CO!·llH'l'TEEI·:J\N UCN:\ EXECUTIVE DltF:CTOR J. E. Broyhill Charles Jonas, Jr. h'ilkesboro n.oTim.JAL COI-1l·HTTEEI"l0I·1JI.N

Mrs. Louis G. Rogers Route 3, Box 251A Charlotte, N.C. 28210 UCNA fi ELD:IAN 704-588-1181 John ll. Pettit l\'OflEN FOH lHXO:'J-AGNE'i'J Clll\IPJ.111N 8814 Ridge Road Bethesda, t·1ary land 20034 Mrs. Robert Griffin 301-298-6161 19 Glcm:ood Road Asheville, N. c. 28803

YOUTI! FOR NIXON-AGNF\-1 Cfl.A.HJ-1/\N ------·--HOi•lEN' S FEDERl\TION PRES IDEUT Mrs. V<-tnce Hicbna.n George francis 2700 Tudor 1\oo.d p. o. nox 2222 Winston-So.lcm, N.C. 27106 East Carolina College 919-723-2826 GrE!Cnville, Horth Ca1·olina Ph. (919) 758-1192 NOR'l'fi D.'\1\0TI\

Nr'XOll-1\CtH:\'7 COORDINJ\TOH

Gene Trumble 612- 5 11 4-•12 3 ·1 llCNA Clli\I !U·!AN NIXON-1\GNE\·l CO~·lHI'I"l'EE CON'l'AC'r John E. D,1vis Peter M. Flanigan 216 W. Owens Avenue 212~661-6400 Hi smarcl(, North D11kotn 58501 701-223-7705 GOP STATE CHi\.SRHil\N

Thomas L. Secrest P. 0. Box 207 NOR~'H DAKOTA Hettinger, N. D. 58639 701-567-2119 Mr. Richard Elkins P~blic Service Commission GOP NNriONl~L COH1HT'TEE!··1l~N BlsnDrck, Horth Dakota· . (701) CA J-8000; (701) 22J-r7697 ( home) Ben J. Cloyburgh 729 Reeves Drive Grand Forks, N.D. 50201 701-775-0080

GOP NA'l'ION/\L COr.l!>iiTT'EE\·Jot-17\N l'!rs. Joe Burgum Arthur, N.D. 58006 701-967-6611

\\TOJ>iEN FOR NIXON-AGI,JE\·l CHAIRHAN

Mrs. Marian Bertsch 1256 Parkvicw Drive N. Bisnw.rck, N. D.

\•1Ql-1.EN' S FEDERi'\TION PRESIDENT

Niss Dagny Olson Box 618 Devils Lake, N.D. 58301 701-662-1351 (h) 701-662-2810 (o)

YOUNG REPUBLICAN STATE CIIAIPJ-11\N

Hrs. Gcn Hu.rris Cooperstown, N.D. 58425 2201 (o) 4444 (h) OHIO

, ------NIXON-1\CNEVi COORDINATOR Cong. Bill Brock 153S Longh'Orth HOB \·~aslling ton, D. C. UCNA Cl!A 11\H.\r.l 202-225-3271 Francis Dale NIXON-2\GNEI·l COHHITTEE CONT1\C'l' 617 Vine Street Cincinnati, Ohio Murray Chotiner 513-721-2700 (o) 212-661-6'.100 513-871-5882 (h)

GOP STATE Cill1-IR~-1_:"\N UCNA EXECUTIVE DIRECTOR John S. Andrev;s 50 West Broad Street Columbus, Ohio 43215 Ted Gray 614-CA 8-2481 Sixth Floor 50 w. Broad Street GOP NliTIOHAL C0~11HTTEEr·11\N Columbus, Ohio 614-228-2331 614-469-3881 R~: · r C • B 1 is s 23i5 First National Tower UC!lA F1 ELD>!AN Akron, Ohio 44308 216-762-8903 Maurice W. Coburn 25 East Chestnut GOP NA'I'IOt~l\L COHiHTTEEI·JQ:.iAN Chicago, Illinois 60611 312-782-1829 Miss Martha C. Moore 312-944-7017 (h) 501 Oakland Boulevard Cambridge, Ohio 43725 614-432-2527

\10t-1EN FOH NIXON-AGNEI'l CHAI:RHl1.N YOUTH FOR N1X_9:"1-AGNE\~ CHAIRJ·1AN

Hrs. Robert T. Horris Tom Horknnn 2619 Powhattan Pkwy. 50 W. Broad Street Toledo, Ohio 43606 Columbus, Ohio 419-474-1365 Fh. (614) 228-2331 469-3396 1 \vOMEN S FEDERA'riON PRES I DENT 469-3397 Mrs. Katharine Kennedy Brown 1119 South Cassinghan Box 324 Columbus, Ohio Dayton, Ohio 45401 Ph. (614) 235-6796 513-228-9833

YOUNG REPUBLICAN STNCE CHJ',IPJ.'il',N

Paul Matia NIXONL~GNEW COORDINATOR

Brad Hays 202-783-4201

NIXON-1\GNE\V CI!l\IHHAN h'Ol'1EN' S FEDERl\TION PRESIDENT

Goodwin Broaddus Mrs. Orin Kimball P. 0. Box 1352 120 East Pratt Drive Enid, 73701 Midwest City, Oklahoma 73110 405-528-5S78 405-PE 2-8800

NIXON-AGNEW COMMITTEE CONTACT YOUNG REPUBLICAN STA'I'E CIIAIRHAN

Fred LaRue John Heikle 212-GGl-6-100 1102 Marlboro Lane Oklahoma City, Okla. 73116 GOP ST!i.TE CIIAI I-{_,'-11\N

E. L. (Bud) Stewart, Jr. 103 Nortlr.. :c!':>t 23rd St. UCNJ\ CIIJ\ I IIJ.lAN Oklahoma City, Okla. 73103 405-JJ\ 8-3501 Goodwin Broaddus, Jr. 109 N.W. 23rd Street Oklahomc. City, Oklahomn 405-528-5578 Bud vlilkinson

1408 Brookside Drive UCNA FI ELD~lA:~ Norman, Okla. 73069 405-534-6269 Ron C. Romans 8113 Q Street GOP NATIONJ-\L COI·~~·HTTEE\Wf·11\N Ralston, Nebraska 68151 402 348-1916 Mrs. Dorothy Stanislaus 402 331-6930 (h) 133 South Brewer Vinita, Okla. 7430~ 918-256-4779 YOUTH FOR NIXClN-1\GNE\I P-!1/\N \\!OMEN FOH. NIXON-AGl\'E\·J CIIAIRHAN Anno Asplund Mrs. Sam 'Turner 109 N.W. 23rd Street 5652 S. Delaware Oklahom3. City, Oklahoma 73103 Tulsa, Okla. 74105 Ph. (405) 528-5578 918-743-2472 home - 1815 E. l·iaple Enid, QJ,lalloma Ph. (405) 234-5769

OKL!IJfOJ,fA-----

"''I" 1~ J • !'1 • ·~ar c.Jn Gar b.::!r P • 0. Box 13 52 . Enid, Ol~ln. horn a ___ l, 05/:~~)3 -.1 966 2J7-2'/5G OREGON

NIXON-li.GNE\·1 COOHDUJATOH

Drad Hays 202-783-4201

NIXON-AGNEW COMMITTEE CONTACT t-1urray Chotincr 212-661-6400 Ted G.:wble 2655 Grce\vold Plae:e GOP STJ\'J'E CHJ\IPJ·12\N Portland, Oregon 503-223-6604 Irving Enna 1029 S. hi. Colurnbia Street Portland, Oregon 97201 503-226-6343 UCNA Fl EL I:»!AN

GOP NATIO~l\L COWHTTEEI·1AN l.Jes Phillips P. 0. BoX 1!1131 George P. Stadelmun Portland, Oregon 97214 P. 0. Box lt13 503-234-0808 The Dalles, Oregon 97058 503-654-4980 (h) 503-296·-2205

GOP NATIONAL COMMITTEEKOMAN PHEQi"2Jl Mrs. Collis P. Moore II~n._ IIO\:cll ApplinG, Jr. Box 225 2~3) N.P.. Sandy Blvcl. Moro, Oregon 97039 Portland, Orecon 97232 503-JO 5-3527 503/2311--6 571 hTOI-'JEN FOH lHXON-l>GNE\·l CHAI RHAN Mr~ Alan Abner (Exec. Director) Mrs. Frederic Young 2235 N.E. Sandy Blvd. Portland, Oregon 12390 S.W. King Richard Dr. 1 Tigard, Oregon 97223 503/23 1--6571. 503-639-7103

W01·1EN' S FEDERlo..TION PRESIDENT

Mrs. John D. Venator 747 \\lest Broadway Eugene, Oregon 97402 503-345-5291

YOUNG REPUBL TCl;l~ S'l'A'l'E CW\ IJ~t·l}',l\-

Mr. Charles Keenan 830 S. \'1. Taylor's .Fen~/ J:-..r.i. Portland, Oregon 972lll 50 3-24C,-3Sl0 · PEHlJSYPll\UIA

NIXdN-l\.GNl:\·1 COOHDINNI'OR

UCN!\ Cll/\ I ~i·L\N Don vJhi tehead 617-542-3·120 John Eisenhower Valley Forge, Pa • . NIXON-AGNEW COMMITTEE CONTACT 215-933-0461 (o) 215-933-1085 (h) Murray Ghotincr 212-6 61-~6400 UCN!\ EXECUTIVE DIRECTOR GOP STNJ,'E CHAIR!·!AN

John C. Jordon Dick Butera P. 0. l3o·x 1624 400 D-::.Kalb St. Harrisburg, Penna. 17105 Norris lo\.Jn, Pa. 717-CE 4-4901 215-933-8013 (o) 215-688-3699 {h) GOP NJl.TION!>L CGr·:?HTTEEI·1l\N -- - Thomus I3. J.1cCabe UC~iA FJ ELD:JAN cjo Scott Paper Company Philadelphia, Penna. 19113 Robert Buzinski 215-SA 4-2000 Box 96 t·losinet~, Hisconsin 54455 715-693-2713 Hiss Sarah Ann Stauffer Rohrerstown, Penna. 717-392-6959 YOUTH FOR NIXON-t\CNE\.J CllAIR!'lAN Eric fube Nixon Headquarters Mrs. Nolan Benner 2nd & Locust cjo Republican Headquarters Harrisburg, Pa. 112 State Street Harrisburg, Pa. 17101 home- Box 765 215-434-0-184 Clearfield, Pa. Ph. ( 81 /+) 765-3668 \'i'OHEN' S FEDERl~TION PRESIDEN'f

Mrs. George J. Thacik \'iloodhurst PF.NNSYLV/I.NI/1. 201 McLaughlin St. ------Curwcnsviile, Pa. 16833 Arlin Aclnms 814-236-1053 16~h Floor, Packard blvd. Philadelphia Penn YOUl~G REPUBLICAN S'l'NrE C!iJUHI·U\N 215/1191-0\26' (Off) GEB-6565 (Home) John l·1ark1c RHODE I SI.l\JJD

NIXON-1\GJJF:\·-l COORDI!Ji'\'J'OH

NIXON-ACNE\'1 CW\IT?t1l\N YOUNG H.EPUBLICA!'J ST/1.TE CIIJ\IRHi\N

Guy J. \vells Robert Allocco 2200 Industrial Bank Bldg. 49 Marden Street Providence, Rhode Island 02903 Cranston, R. I. 02910 401-DE 1-2~00 (o) 401-737-8753 (h) UCNA CIJA I RJ.1AN

James N. Nugent Peter M. Flanigan 1602 Industrial Bank Bldg. 212-6Gl-G400 Providence, ru1ode Island 401-331-2115 (o) GOP STl\TE CIL'\Int-1/;N 401-245-4626 (h)

G. George De Stefu.no UCNA CO-CIIAim·1AN 87 Wcybossct Street Providence, Rhode Islanu 02903 George Vetter 401-GA 1-2570 2200 Industrial Bank Building Providence, ru1ode Island GOP llATIO~AL COMMITTEE~AN 401-331-2<100 (o) 401-245-2966 {h) Frederick Lippitt 108 Prospect Street UCNA FIELD!'-1AN Providence, R.I. 02906 401-751-5667 Raymond Peck 142 East 80th Street GOP N/1.TIONAL COI·ll'-HTTEE\·101•:7\N New York, New York 10021 212-NU 9-5460 Mrs. D. Eldredge Jackson, Jr. 212-TR 9-0096 99 President Ave Providence, R.I. 02906 YOUTH FOR NIXON-AGNEI'-1 CBAIHHJ1.N 401-PL 1-0:566 Scott Bush

vJO:•lEN FOR NJXON-AGNEh' CllAIRi'-ll\l~ 151 Weybosset Street New Providence, R.I. 02903 Nrs . .t-larian Hollstein Ph. (401) 272-3120 Exeter, R. 1. 02822 Dorm (401) 831-9123 401-294-3798

WOHEN' S FEDEl~Nl'ION PRESIDENT

Mrs. l1gnc;,. Vigeant 89 Spring Avenue West Barrington, R.I.02890 401-2tlG-0837 SOUT!l Dlll~OTJ\

, NIXON-1\GNE\·J COOHDIUNl'OR

Gene 'l'rmnblc G12 - S t1 -1- 4 2 3 ·1

NI XON-l\GNE:·J Cili\ T nn;-,j·J

D. J

NIXON-AGl~E\'1 CO!·ll·ll'l'TEE CON'l'l:,CT Dt~. Jack J, Early, President Peter M. Flanigan Dakota Wesleyan Unive~oity 1120 E. University Avenue 212-661-6400 I HitchcUl, So. Dal'.ota GOP STI,TE CBAimlAN 605-996-.6511 (o) 605-9~6-7427 (h) Ch.:nlcs 11. Howard, Jr. P. 0. Box 2'18 Aberdeen, S. D. 57401 UCNA FIELD>lAN 605-225-6326 Wes Phillips GOP Ni\TIO:·U\L C0!,11-liTT.CEi·:,'\N P. 0. Box 14131 ------Portland, Oregon 972l4 D. Jack Gibson 503-234-0803 P. 0. Box 1233 503-654- /•98(> Sioux Falls, S. D. 57101 605-336-7533

Mrs. Louise B. Humphrey White River, S. D. 57579 605-259-3103

\•JO!-:EN FOR NIXON-l\G1\'E\·: CHAIPJ.'tll1J

Mrs. Doris M. White P. 0. Box 1170 Rapid City, S. D. 57701 605-342-8129

------\•JO!\lEN Is FEDEf0\'l'IC~J PHESJDf.:rl' Mrs. Charles II. Point 1705 Bruce~ Hoacl s i 0 u X f CJ.ll ::~ I s . D . 5 71 0 s GOS-33G-31G8 NIXON -A G:JEVJ COOim n Jl\ '1'0 H.

Lim.'ood !Iol to:n 703-342-1825 UCNA Clli\IRnl~N

Br<.ld H<1ys Roy 1\cuff 202-783-4201 Hendersonville, Tenn.

NIXON -7\.GNE\·l COi,liU'l"l'EE COt·! 'l'l\CT

Fred La F.ue 212-GGl-6100 Ivlrs. 'San1 Furrow 301 Hoo~lawn Pike Knoxv.i11e, Tenn. Cl~ude K. Robertson 615-573-'5566 1412 Hamilton B~nk Building 615-523-9122 Knoxville, Tenn. 37902 615-523-1134 Jack Shannon 1646 Tuxas GOP N)\TION.i\L COI·lJ·liTTEE\•10!'11\N Memphis, Tennessee 901-948-4415 (o) l'1rs. I

WOMEN FOR NIXON-AGNEW.CHAiru~AN John ~\1. Pettit 8814 J\idgc P.oad Hrs. John H. Stamb~ugh Bethesda, Maryland 20034 Belle Me~de Towers Apts. 301-298-6161 Leake Avenue Nashville, Tenn. 37205 YOUTH FOP. NI/:ON-1\GNE\·J CH/\IW·lh?l 615-352-8136 John Scv1ard WOHEN' S FEDERl'.TION PEES I DENT Station B Vanderbuilt University Jl1rs. James Tuck Nashville, Tenn. 4403 Iroquois Avenue· N~shville, Tenn. 37205 901 Shady Lane 61S-292-9988 Johnson City, Tenn. TEXA~:;

NIXON-ACUEiv CJil\IW.1J\H

- ,John G. Hurd 1020 Su.1inz.:s Laredo, 'rcxas 512-723-3Ci7G (o) 512-723-7.338 (h)

NIXON-AGNE'i'J COJ'.HHTTEE CONTACT YOUNG HEPUBLICAN STATE CHAIR]\11\N

Fred r.u.n.uc Jim Oben:etter 212-GGl-6400 3911 Duval Austin, 78751 GOP STNrE Cli.l\IPW\N 512-453-0489 (o) 512-453-1063 (h) Peter O'Donnell, Jr. 4275 First Nationu.l Dank Bldg. Dallas, Texas 75202 214- IU 2- 7 211 VCNl\ CIIAlm1l\N

GOP NhTI07'JJ\L CO:Vll·HTTEE!·1i\N Ben Carpenter Southland Center Albert B. Fay Dullas, Texu.s 1801 Du.llas Avenue 214-741-1321 Houston, Texas 77003 713-CA 7-0511 UCNA FIELmiAN Ron Romans 8113 Q Street Mrs. 'fob in Armstrong Ralston, Nebraska 68151 Armstrong Ranch 402-348-1916 (o) Armstrong, Texas 402-331-6930 (h)

~'i'Oi'iEN FOR NIXON-1\GNE\·J CHAIRI·1N·J YOU'l'H FOR NIXON-AGNE\'1 CIIAIRHliN

I-1rs. Nola Srni th Bill Rass 503 S

Mrs. Malcolm Milburn 2606 Pecos Austin, Texas 78703 512-GH 708384 UTA II

NIXON- i\GrmH COOHDINl\TOR

Robert C. Mardian 213- 4 tl9 - 2 3 4 5 CHAIRVt.l\N . NIXON-AGNE\-•1 Cal'1!-11TTEE COI:Tl\CT UCNA

Hex Riclwrd G. 1\leindicnst J. Hanson 701 Kearns Building 202-G28~G800 Salt Lake City, Utah 801-359-7611 (o) GOP S'rATE Clll\11\I,~l\N 801-299-3225 (h) Richard Richu.rds 200 Kiesel Building UCNA FIELDivli\N Ogden, Utah 81401 801-399-3303 Robert King 986 Baileyanu Road Hillsboro, Calif. 94010 415-349-1,101 (o) Kendall D. Garff 415-312-1845 (h) 531 South Stu.tc Street Salt Lal:e City, Utuh 84111 801-Dl\ 8-3111

Mrs. Madge Fairbanks 2757 St. Mary's Way Salt Lake City, Utah 8410~ 801- 1185-3120

l'lOl·iEN FOR NIXON-AGNEI·J CHAII

Mrs. R. Thaoe Wright 205 City & County Building Salt Lake City, Utah 84111 801-354-1362 (o) 801-328-7307 (h)

WOl·lEN' s FEDEHNriON PrmsrDENT

Mrs. David L. McKay 1348 Third Avenue Salt Lake City, Utah 801-355-0366

YOUt}_G REPUBLICAN S'l'Nl'E Clll\IPJ·1AN

Bonn i c \'li 11 i <:uns 312 Ea;>t South Temple Salt Lake City, Utah 84111 801-3G4-35Gl {o) V E I ZF1 0;\l'J'

Con9. Urad Morse

NIXOtJ-l>GNE\·l CO!-'iiU'l"I'EE CONTACT UCNi\ CIIJ\I RNJ\N Peter Flanigan 212-G61-6t100 c. Douglas Cairns 925 S. Prospect Ave .. Burlington, Vermont 802-SGtl-5380 (o) C. Douglas Cairns 925 S. Prospect Avenue 802-86~-1959 (h) Burlington, Vermont 802-UN 4-5380 (o) UCNA F~ELD~'lAN 802-862-1959 (h) Raymond Peck 142 East 80th Street New York, New York 10021 Edward G. Janeway 212-i'-iU 9- 54 6 0 ( 0 ) 212-'rR 9-0996 P. 0. Box 117 South Londonderry, Vermont 05155 802-82tl--6330 YOUTH FOR NIXON-AGNEI'l

Robert Maguire lvhi te street Mrs. Consuela Northrop Bailey Sprlngfield, Vermont Strong Bui ldi n~; 802-885-3426 Burlington, Vermont 05401 802-UN 2-3791

Mrs. Richard Thurber Charlotte, Vermont 05445 802-825-2851

VJOf.1El'~' S FEDErNJ'ION PHES IDEUT - - Nrs. Richard L.· Sykes Box lOC, H.FD 2 Brattleboro, Vermont 05301 802-25<1-6750

YODl~G REPUBLICAN STATE C!Il\IJ~.!'ll1N

Puul Bohn Bennington, Vermont 05201 802-442-6,~02 VIHGINI/\

NIXON-7\GNE~·} COOIIJ)Il'~NI'OH.

Harry Flemming 202-628-6800

NIXON-l\GHE\v CIIAIJU·1l\N YOUNG REPUBLICl\N STATE CHJ\IP.Hl\N

Limvood Hol t:on Mason Green 315 Shenc.mdoall Building 2914 24th North RoculOke, Virgini~ Arlington, Virginia 22207 703-342-182.S (o) 702-JA 4-1400 (o) 703-3<12-2605 (h) 703-528-3632 (h)

NIXON-l\GNE\•! CONMI'TTEE CONTAC'I' UCNA CHl>IRi·1ld-J

Peter M. Fl~nigun Luwrence Lc~is, Jr. 212~661-6-100 P. o. nox 432 Richmond, Virginia GOP STliTE Cill\IRW\N 703-648-5033 (o) 703-282-6283 (h) Samuel E. C~rpentcr 703-829-2635 (h) 976 Suigon noud McLean, Virginia UCNA FIELm1M~ 703-EL 6-5431 John W. Pettit GOP NATIO~~/\L C0!1J.J'HTTEE!·ll\N 8814 Ridge Road Bethesday, Maryland 20034 I. Lee Potter 3120 North h'akefield Street 301-298-6161 Arlington, Virginia 22207 YOUTH FOR NIXON-AGNE~·/ CllAIRMI\N 7- 0 3 lU:~ 8 - 4 13 3 Alan Rains GOP NA'TIOl~i\L COl·U·1ITTEE\·Jm.~N 2601 Chain Bridge Road Vienna, Virginia Mrs. Cynthiu Newman 7'03-938-8021 3535 Ilulf Eoon Circle Fulls Church, Virginia 2204<1 VIRGINIA 7 0 3- 2 5 6 - 5 ,12 9 Hon. Harry Flemming WOMEN'S FEDERATION PRESIDENT 1625 Eye Street, N.W. Mrs. Winston Crickenbcrger Washington, D.C. 3444 I-1al.brook Drive 202/223-65211. Fulls Church, Virginia 22044 704-25G-4.S20 D. Dortch Warriner, Esq. 703-256-5074 Warriner & Outten 332 S. Main Street YOUNG HEPUBLICJ\~ STATE CIIAIP;,1JI.N Emporia, Vh'Gi.nia 238117 703/631r-3656 Mrs. George Burkhardt, III 3400 Russell Road Alcxandriu, Virginiu 22305 703-0V 3-·<1323 HASHINC1'0N

NIXOH-1\GI-Jt:~·l COOEDIIJl\'I'OR

Robert.: NcGce 213-985-3333

NIXON-liGNEI'l COiir-li'l''l'EE COnTi\CT Gordon Clinton Nurru.y Chotincr 420 'l'imes Sq.- Bu:i.~:-..c_'ling 212-661-6<100 Seattle, lvash. 9 810 l 206-6 2

c. Robert OLden • Hrs. Gv;cn lillc1orson (Chairmcm > Spc.J.·e 819 l·l. 23rd Pl. and E. Hashingtonl North Coast Li)~ Insurance Co. I

Mrs. Warren Snider Rout.e 2, Box 50 8 Sclo.h, h'ush. 989-12 509-HY 7-7632

------·Yom;c ru::PUBLIC.i\N STll'rE CHl~JPJ·iAN BOb Eberle 3229 7-1th S. E. Mercer Isl0.nd, \"lash. 980·~0 AD 2...:0093 NIXON-7\GI·iEt: COOim:tlJl\TOR

Linwood Holton 703-342-1825

. NIXON-l;GNE'.'l COJ.~HITTEE CON'r.l\CT · · ------lJCNA CHA.r mL·IN Fred LaRue 212-661-6100 F~e~ C. Davis,·Jr. C~tlzens Dar.k 13uild'Tng GOP STA'rE CHhif\J'-11\N Parkersburg, w. Va. 26101

Thornu.s E. Potter UCNA FIELD:·IA.N P. 0. Box 1007 Charleston, W. Va. 25324 John tv. Pettit 304-344-3446 8814 Ridge Road Bethesda, 1•1u.ryland 20034 GOP N.l\TIO?-;).L COi'·il.UTTEE!·l!tN 301-298-6161

Arch A. Moore, Jr. P • 0. Do:~ 3 0 8 Moundsville, W. Va. 26041 304-'l'I 5-5900

GOP NATIO>Ji\L COi'EH'l'TEE\·iOl'iAN

Mrs. Irvin Humphreys 1546 16th Street Huntington, W. Va. 25701 304-522-2198

WOMEN FOR NIXON-7\GNEH CHl\IHHl\N

Mrs. George F. Beneke Oglebay View Acres Wheeling, \v. Va. 26003

Mrs. W. H. Ballard III Peterstown, W. Va. 24963

HOHEN' S FEDEH.i\TION PRESIDEHT

Mrs. George F. Beneke

YOUNG REPUDLICAH STNL'E CIIl'.IRI-i?.N

l·1r. Bi 11 Dunfee 945 Norway Avenue Huntington, \·lest Virginia 25705 523-5505 .. .

rn xor~-.1'.: .1 COORDINA'.f'OR

h'ayne J. Hood Train Co:np.:my LaCro~.;s, Hisc. 608-782-8000 (o) 608-782-8517 (h)

NIXON-AGNE\v CHAIRHAN WOHEN'S FEDERNriON PRESIDENT

John K. Haciver Mrs. Ben Harff 626 E. Wisconsin Avenue 2606 Wilgus Road Milwaukee, Wise. 53202 Sheboygan, Wise. 53081 404-271-6560 (o) 404-452-0105 404-962-2475 (h) YOUNG REPUBLICAN STATE CHAITU·iAN CON'l'AC'l' John Gmvcr Peter M. Flanigan 312 Tcrraview Drive 212-611-G..:oo Green Bay, Wis. 54301 414-437-3211 (o) GOP S'l'ATE CHAIHN.AN 414-336-5479 (h)

Ody J. Fish UCNA CIIAIW,lAN 135 Cotton·.,'cocJ. l\.ve. Hartland, Wis. 53029 Miller Upton, Pres. 414-367-21-11 Beloit College Beloit, \'liseonsin · GOP Nll.TIONl>L COI,UHrl'TEENAN ·ucNA EXECUTIVE DIRECTOR John E. Hough P. 0. Box 591 F. Jack Pelisek Janesville, Wise. 53545 635 N. Water Street 608-754-4461 Milwaukee, Wise. 414-271-6560

UCNA FIELD.HAN Mrs. Byron Ising 514 Gehres Court: Oshkosh, h'isc. 54901 Ben Cotten 414-235-6319 UCNA Headquarters vlillard Hotel ' \10!·1EN FOR NIXON-AGNE\·7 CHAIH.l'-lAN \'lashington, D. C. 202-783-1560 Hrs. Fred Ho.n~:;en - Vice Chairman YOUTH FOH NIXOIJ-AGNEI'i 8241 N. River Road River Hills, Wise. 414-352-2900 •rom Hiller 1821 \tl. Highland ·· Milwaukee, Wisconsin 53233 Hr. Cllar]_es O.Davis (Exec. Dir) 414-273-4472 636 lJorth Hater Street. 411-342-5923 H:i.lHaul~cc) His. 53202 ll-J.l!/27C.-0195 " . \'iiYOHlNG

Robert C. Mardian 213-tl-49-2345

YOUNG REPUP.TJICl\.N STATE CIIAimll\N

Go~ernor Hathaway Russ Ron1ey Office of the Governor 2111 East 2nd Street Cheyenne, \'iyo. Casper, t·lyoming 82601 Harold IIallbaum, Co-Chairman Chug\vatcr, h'yo. 82210 307-422-2411 (h)

NIXON-J.G:m~·l COI~lHTTEE CON'rJ~CT

Richard G. Kleindienst 202-G28-6800 Harold Ilellb

Nes'Phillips Robert F. Gosman P. 0. Box 1~131 P. 0. Dox .tl.1 Portland, Oregon 97214 Casper, Wyoming 826Ul 503-234-0808 (o) 30./-234-28Ul 503-654-4980 (h)

Robc:rt F. Gosman P. 0. Dox L41 Casper, Wyoming 826ul 30"1-234-28ul

Mrs. Jack L. Stacy P. 0. Dox 9G uouglas, Wyoming 82633 ~. j 0 ·;- j 5 8- 2 5 5 6

· WOI,1EN' S Fl=DUVI.TION PRESIDENT

Hr~:;. n. Drool:s Nichols 1339 S. Hitchell Casper, Wyo. 82601 307-234-3316 -, -. MEMORANDUM DETERMIN?D TO BE AN ADMIN IS i't;V.Ti"VE I·::ARKING THE WHITE HOUSE E.O. l2UG5, ~~ution 6-102 WASHINGTON §. ,/) r.r' '' ·,··ate 3- 2 ').. '<['1..--- BY--~-----·~-~. v -----~--- CONFIDEN'I'-IAL - EYES ONLY December 30, 1970

MEMORANDUM FOR: ROBERT H. FINCH

FROM: JEB S MAGRUDER JAMES W. McLANE

SUBJECT: Campaign 1 72 Planning

This memorandum summarizes our understanding of your views on the need to begin thinking about and planning for the 1972 campaign. We have outlined our understanding of the objectives to be reached, the proposed action steps to achieve these objectives, and a plan of imple­ mentation which we intend to follow. We have also attached a list of potential candidates for required positions.

Objectives

The purpose of our immediate effort is to lay the groundwork for the 172 campaign by:

• developing a small, low-visibility national organi­ zational framework, giving priority first to primary States and then to key electoral States, and,

developing an appropriate network of functional and logistical support for the full- blown campaign effort in 1972, including the appropriate communi­ cation networks, information systems, and computer flexibility.

Action Steps

Several action steps will have to be taken in the next few weeks to begin moving toward these objectives. These steps, in order of priority, include:

1. Recruitment of "outside" State coordinators, with priority given first to primary States and then to key electoral States. This step will include field visits to key locations to open lines of communication, show the flag, and begin local operations. -_2 -

2. Recruitinent of 2 - 3 "in-house {located either here at the White House or at the Republican National Com­ mittee) desk men.

3. Recruitment of an "in-house' computer and soft­ ware specialist to develop the necessary computer capability.

4. Recruitment of an "in-house" research specialist to monitor the opposition, both Democrat and Republican, to develop the necessary statistical foundation for cam­ paign decisions, to monitor the polling operation, and to pull together appropriate State-by-State analyses of issues, voter behavior, and the like.

5. Inventorying and cataloging all existing resources which might be used in the 1 72 campaign, including those resources available in the White House, National Com­ mittee, Congressional Committee, State Committees, 1968 campaign records, etc.

6. Development of a detailed "game plan" of necessary activities between now and the start of the actual campaign.

Plan of Implementation

Person{s) Targeted Com­ Activity Responsible pletion Date

Recruit "outside" State coordinators

• visits to key areas (up to 10) Finch/McLane 2/15/71

• screening of candidates Finch/McLane/Magruder 3/1/71

• selection of team Finch 3/15/71

Recruit 2 - 3 regional desk men, a computer specialist, and a research coordinator

• identify candidates (see Attach- Magruder/McLane 12/31/70 mentA) 3-

• initial screen of candidates Magruder I McLane 1122171

• final screen of top candidates Finch 211171

• selection of team Finch 215171

Inventory and catalogue resources Magruder 2/15/71

Develop a detailed "game plan" Magruder I McLane 311171

Attachment Attachment A

POTENTIAL CANDIDATES FOR THE l72 CAMPAIGN PLANNING STAFF

Name Approx. Age Current Activity

"In-House" Regional Desk Men

Russell Byers 28 Assistant to the Under Secretary, HEW

Richard Dunnell s 32 Acting Deputy Assistant Secretary, Urban Renewal, HUD

John Clarke 33 Assistant to the Director, OEO

Dan Todd 31 Special Assistant to the Chairman, CAB

Richard Mastrangelo 33 Assistant to the Secretary, HEW

Jerry Speers 28 Was campaign manager for father 1 s Congressional race in Maine

Michael Kahl 29 President of his own consulting company

Computer Specialist

Research Coordinator

Bruce Farrell 31 Mass. Governor's planning staff; re­ search coordinator for Mass. Gubernatorial campaign in 1970

"Outside''State Coordinator

Allan Shea 39 Director, National Alliance of Business­ men, New England

Philip Richer 37 Marketing Manager, New England Telephone Company