MIJBR / Vol. 6 / Issue 1 / January-June 2019------e-ISSN: 2394-4161 p-ISSN: 2349-1701 RESEARCH ON SILK INDUSTRY 1Rahul Soni, Institute of Technology, Assistant Professor Department of Mechanical Engg, Korba,. Chhattisgarh, India Email: [email protected] 2Akahay Kumar Sahu, Assistant Professor, Department of Mechanical Engg, MM College of Technology, Raipur Email: [email protected]

Abstract: The Raipur saree holds a special position among the wide range of silk sarees available in India. Raipur sarees are available all around the world. “The production of these silk sarees is centered in Raipur. The town Raipur is fine known as ‘Silk Town’ because roundabout of its population is reliant upon the silk industry”. In the order 25,000 Hand loom and 250 power loom are there in Raipur silk loom, filled within town. More than 60,000 people are depending on this silk industry in Raipur.In spite of having a great history in the Silk industry Raipur still is not a bright name in silk production and export. Although the agro-climatic situation in Raipur greatly favors the development of silk industry, Raipur produces high amount of silk products every year, whereas India, situated beside , is the second largest producer of sericulture. To investigate the reason behind this, a questionnaire survey has been undertaken in which only the owners and workers have been considered as representatives of the industry. A total of 250silk industry people were randomly sampled. Data analyses show that almost 57% of the silk enterprises have less than 40 decimal of land while only 19% have more than 100 decimal of land. These enterprises provided very limited facilities for their workers and mostly depended on imported raw materials. Owners pointed out several constraints to the development of silk industry in Raipur including insufficient government patronization and recommended several remedial measures including that the Raipur Silk gives out production credit without too much conditions, adoption of modern technology, and information dissemination. Collect data all relating to their personal life and what are the health problems etc. Keywords: Silk Factory, Raipur. Introduction: has the unique distinction of being the only India is the second largest producer of raw country producing all the five known silk after China and the biggest consumer commercial silks, namely, Mulberry, of raw silk and silk fabrics. Sericulture tropical Tasar, Oak Tasar, Eri and Muga, industry provides employment to of which Muga with its golden yellow approximately 7.56 million persons in glitter is unique and prerogative of India rural and semi urban areas in India. India

Literature Review: Kalyani, A., &Acharyulu, G. V. R. K. workers in India. The study aimed to (2015) “Clothing is one of the basic needs examine the influence of demographic of human beings and first produced by variables like gender, age, educational using handlooms. After industrial qualification, occupation and annual revolution power, loom and mill sector income on customer satisfaction towards came into existence due to which the handloom products. Overall, the study production of handloom fabric went down. concluded that product, retailer, gender, Handloom sector is the second largest income and occupation of the customers’ employer after Agriculture and provides needs to be accounted while designing direct and indirect employment to more marketing strategy for APCO. The study than 43, 00,000 weavers and allied has following limitations. Firstly, the study

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MIJBR / Vol. 6 / Issue 1 / January-June 2019------e-ISSN: 2394-4161 p-ISSN: 2349-1701 was conducted using cross-sectional and Odisha. Various statistical tools like mean, case study (APCO, Secunderabad) where standard deviation and chi-square test have single firm was chosen to study the been used to analysis the profitability of customer satisfaction. Therefore, selected handloom products of Odisha”. generalizability of the findings would be DAS, S. (2015) “Dhanekhali Handloom limited but in general these findings would Industry of West has a prominent be applicable to other similar countries like place in the handloom map of rural India. India or those developing countries which The place has lent named as the cotton faces similar problem”. weaved tant it produces. But recently Trivedy, K., Sangappa, S., Kumar, S. N., due to some various reasons, it is losing its &Bindroo, B. B. (2016) “Green” dye-fed importance. This study is aimed to address colored silk was produced and made into the reasons by investigating the socio- fabric that is now available in the Indian economic conditions and problems of the market. “As the color is already present in weavers and analyzed the overall nature, the fiber, the problems of additional production method and structure of the manufacturing costs, chemical use, and regional weaving co-operative society. It is disposal of dye waste associated with found that industry is dominated by the conventional dyeing processes are male workers with very low educational minimized. Dye-fed colored silks have profile. Income is paltry and in an irregular other benefits over conventionally dyed way, waxing and waning with the number silks as well. Dye-fed colored silk has been of product output. This poor financial produced successfully with regular condition of the weavers finds its mark on sericulture farming methods. The result of the gloomy condition of the whole these extensive accelerated studies and industry. The situation is far more selection program has been to get the dye- bothered by the expenditure costs, the cost fed colored fiber to quality standards. of raw materials and lack of local market Initial research studies determined that and demand”. dye-fed colored silks have both unique and RAI, A. K., & SRIVASTAVA, M. desirable qualities beneficial to the (2015) “Distribution is a trade decision consumer and the environment. Silk that is mainly responsible for bridging the fabrics made from this silk compared gap between a manufacturer and the favorably with white silk fabric in abrasion customers. There have been numerous resistance. advancements in business processes Patra, S., &Dey, S. K. (2015). “In the affecting almost all kinds of decision- present time scenario unemployment is a making that take place in a commercial very vital problem in a developing country organization. E-commerce, e-business, like in India. In this aspect up to some mobile commerce, supply chain extent the handloom products of the management, software-enabled ERP etc. handloom industry solve this above- are few that have convert the distribution mentioned problem. Handloom industry format of the industries. Banarasi silk comes under the small-scale industry. industry is a old industry and is the Handloom industry is a rural based and economic life of millions of people of labour intensive industry. So, to make Eastern Uttar Pradesh. There has been a rural people economically independent, serious downtick the industry has been rural industrialization is a vital necessity experiencing in the recent past. Banarasi through handloom industry. There are silk industry and evaluates its practices various handloom products are produced from the customer’s perspectives. The in Odisha by the handloom weavers. The paper attempts to suggest solutions to the present study attempts to analyses the industry for redesigning and distribution profitability of handloom products in related for secured sustained success.

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MIJBR / Vol. 6 / Issue 1 / January-June 2019------e-ISSN: 2394-4161 p-ISSN: 2349-1701

Statement of the problem:  Threat from Readymade industry.  Problems like shortage of raw  No government support to material handloom workers.  Investment problem  Present generation is not showing  Paying Wages for the workers due interest due to various reasons. to fewer profits.  Customer and suppliers bargaining  Demanding more advance. power

Objectives of the Study  To learn the influence of category  To know the business profile of management of silk industry on silk industry in Raipur Town. “consumer patronization.  To understand the problems faced  To describe the “factor validity and by silk industry professionals impact” of category management adopted by silk manufacturers. on consumer patronization.

Research Methodology:  Description of the Study Area. The aim of this is to provide a brief  Selection of markets. description of the materials which provide.  Description of the selected The necessary data base for this study and markets. to highlight the important statistical tools  Nature and sources of data. employed in the analysis. The  Analytical tools and techniques methodology is presented under the applied. following heads

Data Analysis on Questionnaires: their views on after that all the 250 sets of The total of 250 sets of questionnaires questionnaires were collected. The were distribute through the Google forms response percent rate of this research is to the potential silk industry worker and 100. owners and tell them to fill the form about

Descriptive Analyses

Table 1Gender: Gender Frequency Percent Male 143 57.2 Female 107 42.8

Gender

MALE FEMALE

Figure: 1 MIJBR-MITS International Journal of Research 43

MIJBR / Vol. 6 / Issue 1 / January-June 2019------e-ISSN: 2394-4161 p-ISSN: 2349-1701 Interpretation:- equal to men working in silk industry that From the above graph 4.2.1 as shown in is 57.20% of Male and 42.80% of Female. the above graph 4.2.1 women are almost

Age Group: Table.2

Age Frequency Percentage 10 to 20 18 6.40 20 to 30 106 42.40 30 to 40 76 30.40 40 to above 50 20.80

Age Group 10 to 20 20 to 30 30 to 40 40 above

Figure: 2

Interpretation:- products into the final market. It was a From the above graph 4.2.2 shows the age great experience and a memorable one. performing a major role the in quantity of This research defines that the cost of the silk industry people. You can see in the product is very less at the manufactures. above graph that there is 42.40% are from The customer says the price is very high the age between 20to30. People below the where as the difference is because of the age of 20 are not strong enough to work third-party people as the consultants they hard in silk industry and the people above took very less price from the the age of 30 are not healthier to continue manufacturers and acquiring more profits in silk industry. and commissions on the products. To Conclusion: overcome this manufacturer must start In the end research would conclude by their own marketing techniques and their saying that it was a great learning own outlets for providing better services experience. More than technically we were for customer and get more profits. Most of feeling like research were a part of the the customers prefer that Handloom sarees weaver’s family, trying to understand their because its good quality and the other problems and how they live. With our hands its has environment pollutions for study we have identified various clusters the chemical dying process. doing weaving and how they bring their

References: Products In India-A Study On Andhra 1 Kalyani, A., &Amp; Acharyulu, G. V. R. Pradesh State Handloom Weavers' K. (2015). A Demographic Study On Cooperative Society Limited (Apco Customer Satisfaction AboutHandloom Showrooms). Journal of Textile And

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MIJBR / Vol. 6 / Issue 1 / January-June 2019------e-ISSN: 2394-4161 p-ISSN: 2349-1701 2 Apparel, Technology And Management. 5 Das, S. (2015). Managing The Weavers’ 3 Trivedy, K., Sangappa, S., Kumar, S. N., Crisis Of Dhanekhali Handloom &Amp; Bindroo, B. B. (2016). Industry. International Journal Production Of Pink Colour Silk Ofengineering And Science. FabricDyed Using A “Green” Dye-Fed 6 Rai, A. K., &Amp; Srivastava, M. (2015). Silkworm Approach. Investigating Distribution Practices Of 4 Patra, S., &Amp; Dey, S. K. (2015). Banarasi Silk Industry: An Empirical Profitability Analysis Of Handloom Study. International Journal Of Indian Weavers: A Case StudyOf Cuttack Culture And Business Management. District of Odisha.

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