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Allison Arden vice president/publisher, Eric Moss fellow Advertising Age and author 4 Detroit of The Book of Doing Born in Flint, Mi and raised in the Detroit metro area with nearly 20 Allison Arden translated a love of arts & crafts into a lean forward life years of experience on stage and screen, Eric Moss is certainly no philosophy helping transform personal perspective to have a positive stranger to hard work and performing arts success. This accomplished impact on business and life. As the full time, working mother of two creative consultant, singer, actor, model and Dj has been warming young children and Vice President/Publisher of Advertising Age, Al- people’s hearts since his early childhood years. With a new perspec- lison was fascinated by the question of where does creativity come tive, and incredibly inspiredB byrian his travels Pastoria and life experiences, Moss from and how to infuse it into all aspects of her life. has joined the Detroit 4 Detroit project and looks forward to planting his She set out to explore her creativity by using her life as a canvas andPartner roots ~ inHarmonie the city of Detroit. Park Detroit 4Media Detroit is a Group/UDetroitmovement of passion- Network treating every activity as an opportunity to test possibilities, connect ate citizens, each committed to leading the fundraising for a community with the world around her and put the seemingly absurd into action. project in Detroit. 100% of the funds raised go to the project of your This brought her back to her childhood love of writing which ultimately choice, providing a direct line of sight to their real world impact. has led her to The Book of Doing, and now to you. Born in 1957, Brian Pastoria grew as part of a musical family in East Detroit, a city known for its gritty rock ‘n’ roll. At the age of 13, after playing piano for 4 years, he got his first set of drums and proceeded to Brianlearn Pastoria his trade, playing to records ranging from early Motown, Beatles partner,and Rolling Stones to Chicago, Aerosmith, J. Geils, Grand Funk and Led Joe Faris HarmonieZeppelin. Park His Media drumming Group style developed into a thoughtful blend of vice president of design, UDetroitdriving Network rock ‘n’ roll and Motown soul. Denise Ilitch Designs; Brian and his brother Mark Pastoria found a smooth transition from co-founder of Fashion In Detroit; From 1977 to 1993, Pastoria became a founding member of the Detroit recording and performingband’s to producing, Adrenalin creating and DC & Drive. recording While music sharing for stagesartists with bands such as like , DaveAerosmith Mason, Markand Bob Farner Seger, (Grand Brian Funk), & his The brother Four Tops,Mark co-wrote the song A Project Runway Alum and Metro-Detroiter, Joe has taken a first step Alto Reed, Kirk Franklin,“Road P Diddy, of theWill Gypsy”IAM (Black which Eyed was Peas) featured Karen in Clark, the Motion Picture and towards establishing the apparel industry in southeastern Paul Hill, D-12, & others.soundtrack Most recently “Iron Pastoria Eagle”. and Both partners Adrenalin have & DClaunched Drive established a with the creation of Motor City Blues, a collaborative collection with a new social network calledreputation UDetroit. as UDetroitone of the is mostan Internet exciting café, and bar hard and working American rock Denise Ilitch Designs. Motor City Blues is designed and constructed restaurant that streamsbands. live shows and performances from internationally entirely in Michigan. In 2009 Joe co-founded Fashion In Detroit and Brian cites some of renownedhis main influences acts while asaudiences Motown’s dine Benny and Benjamin, drink. Danny Seraphine, John Bonham, Charlie Allen continues to create awareness and gain support for a garmentMartin, indus Charlie- Watts, Al Jackson Jr., Johnny “Bee” Badanjek, Bernard Purdie, Don Brewer, Joey Kramer, Stephen Jo try in Detroit. Bladd and Max Weinberg.

“I feel so blessed to have had the opportunityErik Qualman to play and tour with so many people who inspired me. I learned to play drums by listening to my favoriteauthor songs and bands, and I’m grateful to have them as teachers.”

“I always felt that so much of life wasSocialnomics about the rhythm and groove. Playing drums with so many great people and Angel Gambino being part of the drumming community has made a few dreams come true for me…I would recommend it to Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: founder anyone!” Rosa Parks LLC How social media transforms the way we live and do business. Socialnomics Brian was featured madein the Amazon’sSept '85 of #1 issue Best of Selling Modern List Drummer for the US, and Japan, Most recently UK, Canada, he was also featured in Jules Angel Gambino is a WIRED Top 100 executive and serial entrepreneur Follett's much talkedPortugal, about book Italy, of China, Drummers Korea fromand Germany.around the He world is the called founder "Sticks and ownerN Skins", of which is now in the with 20 years experience working with innovative media, techSmithsonian and re- Librarysocialnomics.com and Rock n Roll Hall which of PCMagazineFame. ranked as a Top 10 Social Media Blog. tail businesses. Recently, Angel held the position of Global VP, Music & Content at social media giant Bebo, where she was responsibleWhile amassing for his wide range of performing experiences, Pastoria's intuitive grasp of music commerce led him to accelerating the growth and enhancing the popularity of bebothe businessby cre- side of the advertising world and music production. Pastoria's teacher's are some of the biggest names ating and executing bebo’s music strategy, product and partnerships.in the recording industry, such as legendaryRev.Barry former Randolph Motown Records musical director Maurice King and fabled Atlantic Records executive Jerry Wexlerexecutive and Grammy director award winning producer Vini Poncia. Church of the Messiah. Brian and his brother Mark Pastoria B.L.V.D.found a smooth Harambee transition from recording and performing to producing, creating & recording music for artists like Aretha Franklin, Dave Mason, Mark Farner (Grand Funk), The Four Tops, Alto Reed, Rev. Randolph is the executive director of Building Leaders for Village Develop- Scott Griffin Kirk Franklin, P Diddy, Will IAM (Black Eyed Peas) Karen Clark, Paul Hill, D-12, & others. At the same time creating advertising campaignsment for Harambee clients like , the The social DMC, services Children's arm Hospital,of Church Birminghamof the Messiah. Chrysler Programs Jeep, Pizza Hut, Rinke founder Toyota, and the MotorCityinclude: Casino.the senior They food have pantry; also fitness written and hit commercialsnutrition; Bound for Together Detroit Edison,Detroit,an KFC, Pizza Hut, The Rosa Parks LLC City of Detroit, McDonalds,after-school Buick, program Metro for Airport, elementary The Wellnessschool age Plan, children The andDetroit Ray Redof Hope, Wings a tutorand Tigers, a whole list of car dealers. Mostand recently computer they program and their for partnerschildren. haveRev. Randolph launched is a newa board social member network...UDetroit. of Church Since 2009 Griffin has been one of the lead developers in The Lex- of the Messiah Housing Corporation, providing affordable housing to the city of ington Project, a real estate organization overseeing the acquisition, Their combined experienceDetroit. For in theproduction, past three advertising years Rev. andRandolph their recordinghas spear andheaded production “ Grow Town”, facility in Harmonie Park, renovation and redevelopment of a sleepy Victorian town inhas upstate been producing hit commercials over the airwaves in Detroit since the early 90’s. Under one roof is a creative Church of the Messiah’s urban garden’s, teaching farming in the city. New York with the aim of creating a fully sustainable communitygroup withthat ais quickly becoming a driving force in new media... The Harmonie Park Media Group.

strong focus on the arts and education as economic engines."With HeThe is UDetroit an Community & Network, our Harmonie Park recording studio & production teams led by Grammy award winning owner of 2051 Rosa Parks Boulevard in Detroit, an upcomingBrother hub Mark, for we can truly make a difference and be a driving force in the revitalization of our great City. Music is our DNA and we community retail and human services in Corktown, and is havea principal been truly of blessed to have met andLuke worked Song with so many great people over the years ...we feel the time is now to “put it all together!” Ramscale, Inc. in . Brian is married with 3 boys chief designer Mr. Song Millinery Follow Brian at... Specializing in women’s hats, Mr. Song Millinery is small enough to service individual customers for weddings and special events like the Kentucky Derby and large enough to service boutiques and department stores.Consid- Howard Hertz ered by some as works of art, Mr. Song Millinery’s headwear is on display at shareholder, the Rock n’ Roll Hall of Fame and is sought-after by galleries and museums Hertz Schram PC such as The Smithsonian. Luke Song (Chief Designer) has designed for Howard specializes in entertainment law and is the lead attorney many notables around the world, such as Aretha Franklin for the President of Hertz Schram’s Entertainment Practice Group. Since 1976 he Obama’s Inauguration. has represented numerous artists and entities in the entertainment field, include George Clinton, Eminem, Russell Simmons and Atlantic Records. He is an advisor to the Board of Governors of the National Academy of Recording Arts & Sciences (the Recording Academy/ Marlowe Stoudamire Grammy Awards) Chicago Chapter. board of directors, Detroit Harmonie

Marlowe is a native Detroiter and founder of Unlimited Xperiences Detroit, a series of events that tour metro-Detroit to “XPERIENCE” venues and offerings of great food, music, arts & culture, community-giving, and personal/profes- Mike Jbara sional growth through a variation of activities, unique concepts and experien- president and CEO, tial learning. The ultimate goal of this dynamic communicator is to build an Warner Elektra Atlantic Corp. inclusive army of community ambassadors for Detroit”. Mike Jbara is President and Chief Executive Officer of Warner Elektra Atlantic Corp (WEA Corp.) Based in New York, Jbara is responsible for setting the company’s overall strategic direction and oversees WEA’s Rob Weisberg day-to-day operations, including retail sales, direct-to-consumer sales chief marketing officer and operations, merchandise sales, retail marketing, production and Zipcar distribution. Jbara holds a Bachelor of Science Degree in Engineering from the University of Michigan. From pizzas when you want them to wheels when you want them, Rob has mastered the art of serving up buzz-worthy brand communication. Prior to joining Zipcar, Rob was VP, Multimedia Marketing at Domino’s Pizza and helped Domino’s reach #1 in online market share. At Zipcar, he’s the fearless leader of the marketing team, inventing new ways to connect with Rishi S. Jaitly current and future Zipsters. program director Detroit Knight Foundation co-founder,Kiva Detroit

Rishi S. Jaitly joined The Knight Foundation in 2011. He directs Jordan Wolfe Knight’s grant making in Detroit, and is co-founder of Kiva Detroit. chairman and co-founder, Kiva Detroit champions and makes microloans to small businesses, Detroit Harmonie from food to fashion, service to transportation. Donors contribute in Jordan moved back to Detroit in 2009 and is on the forefront in creating increments of $25 to people who make their pitch online. a dynamic and culturally rich lifestyle in the region. He is the founder and former director of CommunityNEXT, an initiative started through the Jewish Federation of Metropolitan Detroit to attract and retain talent in the region.