Afternoons Station C 0 Station C Potter Group Resumes Station D 0 Station D 0 Hearings Thursday Page 77

MAY 31. 1954 35c PER COPY al Null MN 81y esst aa;zo aTH 1Teetxtm pag SSaB'r: (C09-I0) 0M ff`1St' ,q/91 1 BROAD 94£5 U,atrEa SUCLÿLYtTi.t+ DOT 7 uo-poeS sTvTas .re..gT7 IS-£N /fa.Tsau;ATur JT12 AdSfl TE EC 7 11 rar+ter

Quarter- HQGïir,7jirsts"Mon. -Fri. Averages NARTB Convention PULSE` pn., Feb., 1954)'' E: A HOOPER (April, 1954) Coverage Pages 27 -68 mornings KPRC ) '-\,'1-1,-'KPRC-TV 16 Station B , : Station B 4 Station C 4 Station C 0 CBS Cuts Nighttime Station D Rate Structure Page 30

TvAB Organizes With Headquarters in N. Y

Page 36 KPRC 24 s:- KPRC-TV 12 Station B 0 Station B 12 afternoons Station C 0 Station C Potter Group Resumes Station D 0 Station D 0 Hearings Thursday Page 77

FEATURE SECTION Begins on Page 9 KPRC 22 V(PRC -TV 24 Station B 0 Station B 0 evenings Station C 0 Station C 0 Station D 2 Station D 0

JACK HARRIS, Vice President and General Manager Nationally Represented by EDWARD PETRY & CO. N. Y 1 - _-- _- _- - MEd. r - ERIE and WICU Summer host to the nation

on beautiful Lake Erie . . . Pennsylvania's growing

Third City . . . WICU -TV does a dual job -it puts your message on the air and then follows through with substantial merchandising. pHIO

1 Pq. 1

A VERY PRETTY PICTURE

100% merchandising ... Winner of Billboard's 1st Prize for Sales and Viewer Promotion in markets from 500,000 to 1,000,000 population. 95% evening sets in use 80% afternoon sets in use 70% morning sets in use

Sally Stauffer, WICU Dancing Star 98.6% set saturation in Erie County ... 93% set saturation in the Tri -State Market ... WICU - TV, Channel 12, is the only medium completely selling and serving this superior market. CHANNEL 12 NBC ABC DUMONT

Assured of almost 100% of viewer tune -in because WICU -TV is the ONLY VHF in this tremendous Tri -State market.

RADIO WICU -TV -Erie, Pa. WHOO -Orlando, Florida TV Edward Petry & Co., Inc. Forjoe NEWSPAPER WIKK-AM-Erie, Po. WMAC -TV- Massillon, Ohio H.-R. Co. Edward Petry & Co., Inc.

WTOD- Toledo, Ohio The Erie Dispatch -Erie, Pa. /iLG4P4 INC. Forjoe Reynolds-Fitzgerald NOME OfMCE -SOD IDWID IAMB UM. TOLEDO OHIO... WASMI..OIOM OSMCI Ill) MPOML (RISS SLOG. 41 ALL THIS and WBRE TV 10-MONTHS IN JUST set count ver__!{1ed 2nd highest has the the country! Stations in of all UHF

r1' eTrec VAL w Iwee Hen rt ve 1w hilt ai a...1 21 Are i;,ur sea ,4I.$ Nad n°^ POWER

jLLË-ay NW,iSÓW TOO! .Yi.!... ILLKFiMaR6.-. _-- First again ... ! with RCA's new high power equipment ... WBRE -TV radiates 225,000 watts over Northeastern Penn- sylvania ... higher than any other station as reported by FCC* and in the Fall WBRE -TV will be the highest powered station in the Nation with over 500,000 wads.

As a Time Buyer, the step by step performance of WBRE -TV has been presented to you in as dramatic a way as we know how, and we ire sure you'll be interested in the following statistics:

I ... Set Saturation ... 66% in Luzerne and Lacka- wanna Counties (Population 649,637). 2 ...May I, set count in Northeastern Pennsylvania ... 157,000 ... ALL UHF 3 ... Leads in 121 of 140 nightime quarter hours; 14 of 16 daytime quarter hours. for the Ort e AUTHORIZED OPERATING NOW TelePul5cr TNT ton Station WBRE -TV 1,000,000 22.5,000 shows!. Wilkes Barr lagE -? 1 has Station B 170,000 170,000 that Showal. Station C 178,000 178,000 \ t.4) f g-i5 Ni Night-time Station D 13,000 13,000 (the lop 1 ç om \ o eirodsr E 5-11hour p Station 151,000 15,200 elate quarter Sunday punngw\40 Monday through b to i\ pedods1. \11 leads hour 7 quarter ,a daytime qua 16 dai1Y Throng In \4 pen Wads peno 1 ru -Sen`oweee Ae WBRE4V Channel 28 Wilkes -Barre, Pa. ®oo National Representative The Headley -Reed Co. (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC.. 1735 Published every Monday, with Yearbook Numbers D. C., act of March 3. 1879. DeSales St., N.W., Washington 8, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, under

The Home Town Folks,..

Know More local advertisers spent more money on

a Good WDEL -TV in March 1954 than in any

previous month in the station's five- BUY . year history! All goes

to prove that the home

town folks know a Wilmington, Delaware good buy when they STEINMAN STATION

see one. With good

CHANNEL reason, they are there when the profits roll in!

To get results from your advertising dollars,

do as the home folks do -buy WDEL -TV.

12 REPRESENTED BY MEEKER TV, INC. New York Los Angeles Chicago San Francisco

Page 4 May 31, 1954 BROADCASTING TELECASTING closed circuitm HEAT IS ON for appointment of Phillip marker service from 75 me area is being cancellation notices given them as con- Willkie, son of late Wendell Willkie, to scrutinized, but involved might be heavy tracts reached expiration. New provision, FCC. If named he presumably would be- government outlay to replace existing NBC executives explained, simply results come chairman (see early story page 29). equipment used practically world -wide in shift from converted hours on option * * * before any shift could be made. Moreover, time to clock hours and entails no actual no move could be made until 1963. How rate decline. INCIPIENT MOVEMENT for But some of affiliates insist complete to get government, notably military, to that change separation of radio and television functions does result in depreciation of relinquish spectrum space now being held time of NARTB because of their "incompati- values. in "reserve" for 'emergency use also is bility" was talked up * * during Chicago being studied, with William A. Porter, * NARTB convention last week. Some in- President's Telecommunications chief, fig- ATTITUDE of dependent radio operators, not identified FCC on station transfers uring prominently in these studies. was with heard firsthand by full house of tv, sought to agitate groundswell for NARTB separate organization, contending both * * * delegates at Thursday forenoon panel in which six of seven cannot live in same house. There also Commissioners SECOND major research project is being participated (story page was complaint against purported "over- 63). It boiled considered by radio stations represented down to conclusion that cases are loading" of agenda with tv. consid- by Henry I. Christal Co.- sponsors of ered on individual merits but several mem- * * now-celebrated Alfred Politz study, "The bers expressed concern over what should AT LEAST one major network has given Importance of Radio in Television Areas or should not be regarded as "trafficking," serious study to possibility of making Today." New one would be confined to particularly in light of limitations of law change from traditional network structure areas which Christal stations serve, while and of rough experience of past years with to provide program service to stations for first Politz research included markets not Avco proceeding, allowing open competi- pay, as news services provide news to covered by them. tive bidding. clients. Study indicates difficult financial * * obstacles would be encountered, and network offi6ials are bearish about chances PORTENTS of major network (CBS - PERHAPS most successful session of con- it would work. NBC) opposition to DuMont plan for vention was Thursday's roundtable with * * * equalization of network tv affiliates through FCC. But some folks are wagering it fixed quotas of vhf and uhf stations to QUIETLY and behind scenes, FCC is won't happen again at future conventions. affiliate with each in first 100 markets were making new channel allocations study in Several members of FCC feel that quasi - vhf range to determine what might be seen at NARTB convention in Chicago judicial body should not hold what amounts done long range to alleviate shortages. last week 1BT, May 24, page 117]. Old to public "Commission meeting" on ques- Industrial users, like steel companies and line networks would like to see boost in tion- answer basis. They point out no other heavy fabricating operations, are multiply -owned stations from present lim- other independent agency does it although seeking more spectrum space and are itation of five, but it's evident they prefer there may be nothing improper about eyeing band, now assigned to to align affiliates procedure. fm but also being talked up for possible basis. ABC, however, supports basic diversion to vhf tv where three additional DuMont plan. channels could fit (between present chan- * * * TV BROADCASTERS carrying Army - nels 4 and 5). Latter prospect looks bleak. McCarthy hearings are reporting prepon- * * * NBC Station Relations executives during derantly that polls they have made support FREQUENCY study has reached another NARTB convention in Chicago quietly continuing hearings to bitter end. Average area in hope of opening new tv space. huddled with individual radio affiliates appears to be better than 90% in favor Movement of present aircraft beacon- regarding revision of contracts based on of carrying on.

the week in brief Power stations permitted to test remote control 61 .. Advertisers tell radio to take offensive 62 27 p. Summary of action at the NARTB convention Hennock wants all tv in uhf; Sterling dissents 63 p. Who'll be FCC chairman? Question heats up. 29 Marfree agency closes, owing 600 stations ... . 68 30 CBS Radio cuts nighttime prices Arthur Pryor Jr., BBDO veteran, dies 68

0' Mutual proposes to expand spot selling 32 1" Sen. Potter backs uhf tax aid 77

Television Advertising Bureau opens shop ... 36 Bad faith charged in Milwaukee ch. 6 ' case ... . 79

.. Multiplexing: shot in arm for fm? 38 Will House vote dry for radio -tv? 80

1" Fellows calls for industry unity 44 11` Facts Forum Inc. headed for House probe.. . . 81

Paley urges better news and information shows 43 °- Two new vhf stations start operation 86

, Radio is the basic medium, Hyde says 50 Telestatus: tv stations, sets, target dates 117 May 31, 1954 Page 5 BROADCASTING TELECASTING \ \,

KTHS HELPS ARKANSAS

FARM BUREAU

TO GROW GROW! Marvin Vines, KTHS Farm Service Director, interviews John Scott, State FFA winner in 1953 Dairy Efficiency Contest.

on June 2, 1953, the Arkansas Farm Bureau Federation and its affiliated serv- 1951 - 49,019 ice agencies started sponsoring the first 1952 - 50,016 - Growth, 1.9 °6 radio advertising campaign in its history, 1953 - 55,718 - Growth, 10.2% aimed primarily at securing new members.

Station KTHSAvas,selecteci, Eac iTiornjng, In commending KTHS for its part in the at 6 :05 a.m., our Farm Service Director, Bureau's growih, -Mr. Waldo -Frazier,' Marvin Vines, brings reliable market and Exec. Sec'ty. of the Federation, writes: weather reports to thousands of farm "we feel that this and other services of your Farm Service \ families in every one of Arkansas' 75 Department are making great contributions to the progress counties. of agriculture in the whole State." Thanks, Mr. Frazier. We knew it would be Now notice how Farm Bureau membership this way, when our 50,000 -watt, CBS grew in 1953, with just six months of powerhouse was "turned loose" to do a KTHS sponsorship : job for you.

50,000 Watts ... CBS Radio Represented by The Branham Co, Under Same Management as KWKH, Shreveport KTHS Henry Clay, Executive Vice President BROADCASTING FROM B. G. Robertson, General Manager LITTLE ROCK, ARKANSAS at deadline

Motion to Dismiss Lamb BUSINESS BRIEFLY NOSE COUNT Protest Filed by Commission INSECTICIDE CAMPAIGN Penola Oil Co., FINAL calculation Friday showed total N. Y., MOTION to dismiss protest by broadcaster - Flit (insecticide), planning six-week radio- paid registration at NARTB convention tv publisher Edward Lamb filed by FCC with U. S. spot announcement Campaign, effective June last week was 1,697, which was District Court for D. C., Commission reported of 1,165 14, in seven tv markets (Columbus, Ohio; Okla- for management conference and 532 (a Friday, contending Mr. Lamb had failed to ex- homa City; St. Louis; Kansas City; Los Angeles; record) for engineering. -paid haust administrative remedies before Commis- Non regis- Denver, Hutchinson, Tex.) and several radio trations of NARTB staff (32) and news sion and, if in court at all, should have 'filed markets. McCann -Erickson, N. Y., is agency. representatives (80) brought total regis- in U. S. Court of Appeals. Mr. Lamb's suit pro- tered at convention to NARTB DOW CHEMICAL TO BUY Dow Chemical tested FCC delay and procedure in hearing in- 1,809. executives estimated another 1,500 at- Co., Midland, Mich., reported set to sign for dicated on license renewal of WICU (TV) Erie, tended some parts of convention without sponsorship of The Medic series on NBC -TV Pa., including charges Mr. Lamb failed to dis- registering. three of four Mondays, 9 -9:30 p.m. EST, close alleged Red ties, which he denies [BIT, starting in fall. Agency: MacMenus, John & May 17]. Adams, N. Y. NASH CONSIDERS Nash cars, Detroit, Uhf Groups React to NARTB WTSK (TV) Knoxville Sold through Geyer Inc., N. Y., considering network Plan to Testify at Hearings SALE of WTSK (TV) Knoxville (uhf ch. 26) half -hour evening show for fall sponsorship. to South Central Broadcasting Co. (WIKY -AM- DECISION of NARTB to participate in uhf INSTANT TEA DRIVE Seeman Brothers, - FM Evansville, Ind.) for estimated $300,000 an- N. Y., White Rose Redi -Tea (instant tea), plan- tv hearings, due to be resumed Thursday before nounced late last week. No change in personnel Senate Communications Subcommittee (story ning eight -week radio and television campaign contemplated but equipment to be added. Sale starting early in June in New York, New Haven, page 77), drew reactions Friday from Uhf In- announced by W. R. Tuley, president, Tele- dustry Coordinating Committee and Uhf Tele- Hartford and Washington. Cecil & Presbrey, vision Service of Knoxville, and John A. Engel- N. Y., is agency. vision Assn. brecht, South Central president. Mr. Tuley at- Uhf Coordinating Committee Temporary tributed sale to "pressure of other business in- PHILADELPHIA SPOTS General Foods, Chairman Harold H. Thorns, WISE (TV) Ashe- terests in the midwest." Harold E. Rothrock is N. Y., for Maxwell House instant coffee, ville, N. C., wired NARTB President Harold station manager and Guy Smith sales manager. through Benton & Bowles, N. Y., starting four E. Fellows asking for meeting Wednesday eve- week saturation spot announcement tv campaign ning in Washington. "We are sure NARTB on all three Philadelphia stations. would wish to achieve the kind of solution of Automotive Commercials FLUFF() EXPANDS Procter & Gamble's uhf problems which assures a system of free Get Tv's Highest Ratings newest shortening, Fluffo, will expand with ra- enterprise and adequate nationwide competitive dio- television spot announcement campaign in television service to the American public," Mr. AUTOMOTIVE tv commercials get highest rating from viewers, drug product commer- Cincinnati- Dayton -Columbus district including Thorns said. `This is similarly the objective cials lowest, according to study made by Lima, Zanesville and Portsmouth, effective of the Uhf Industry Coordinating Committee." Schwerin Research Corp. among 452 persons June 7 'til forbid. Biow Co., N. Y., is agency. Counsel William A. Roberts of Uhf Tv Assn. in Greater New York area. Asked to rate com- issued following statement: mercials for I1 product categories as good, fair GM Buys Havoc Program There can be no doubt now of the intention of or poor, viewers produced these ratings: GENERAL MILLS Inc., Minneapolis, through the "fat cats" to use their enormous power and Percent of Audience resources to prevent any salvation for uhf tele- Rating Commercials: Dancer- Fitzgerald -Sample, N. Y., has purchased vision. Of course NARTB Is the national organ- Good Fair Poor new television program starring June Havoc, ization of all broadcasters and will continue to Automobiles 62 32 produced by Desilu Productions, Hollywood. be, but for the present time the Uhf Tv Assn. Is Television Sets 54 36 10 the single purpose group which will persist in Household Appliances 49 35 16 Half -hour situation comedy will start produc- preserving uhf operation for the public, the ad- Beer 44 40 16 tion in mid-July. It will be presented in October vertisers and the uhf broadcasters. All who Food Products 41 43 16 have not been set. cooperate Cigarettes 40 29 31 but network and time agree with that Idea should act now to soap Products 39 42 19 with it. Coffees 37 42 21 Toothpastes 33 42 25 Five More 'Home' Sponsors Gasolines 31 48 21 Four Segments Sold Drug Products 23 46 31 SIGNING of five more sponsors for total of Average, all Products Types 41 40 19 107 participations on NBC -TV's Home (Mon. - On 'Bob Crosby Show' Fri., 7 -9 a.m. EDT) announced Friday. They Providence, through Sulli- SALE of four quarter -hour segments of CBS - are: Speidel Corp., van, Stauffer, Colwell & Bayles, N. Y., 52 Show (Mon.-Fri., 3:30 -4 TV's Bob Crosby SLIGHT ERROR participations; Glidden Co., Cleveland, through p.m. EDT) reported Friday, raising to eight S. NAVY promised to apologize Fri- Meldrum & Fewsmith, Cleveland, 26; E. I. that U. number of 15 ,minute segments of program day to televiewers in Henderson, Ky., du Pont de Nemours & Co., Wilmington, have been sold. New sponsors are: General who earlier in the week found a straight through BBDO, N. Y., 13; Wesson Oil & Mills Inc., Minneapolis, through BBDO, N. Y., VD film for enlisted men being shown Snowdrift Co., New Orleans, through Fitzgerald for Monday, 3:45 -4 p.m. EDT, period, starting right in their living rooms. Unexplained Advertising Agency, New Orleans, 10; Cudahy June 7; Toni Co., Chicago, through Weiss & mixup occurred when two "general in- Packing Co., Omaha, through Young & Rubi- cam, N. Y., six. Geller, Chicago, for Tuesday, 3:30 -3:45 p.m. terest" films were spliced together and (TV) EDT spot, starting June 15; C. A. Swanson & sent to ch. 50 WEHT Henderson, Ky., as concluding program of 13 -week WBKB Seeks Cooking Show Sons, Omaha, through Tatham- Laird, Chicago, This Is Your Navy series. Unpre- reportedly pitching for for Friday, 3:30 -3:45 p.m. EDT, starting Aug. WBKB (TV) Chicago viewed, station ran film as usual in 7:15 purchase of Creative Cookery package now on 6, and S. O. S. Co., Chicago, through McCann- p.m. time segment, cut it off air after five NBC o &o WNBQ (TV) same city, with view Erickson, $an Francisco, for alternate Thurs- minutes of VD portion had been telecast. of feeding it to ABC network. Program day, 3:30 -3:45 p.m. EDT, starting July 8. Film ran unnoticed because announcer packaged by Personality Features Inc., and Englander Co., Chicago, current sponsor, will was away from desk setting up next pro- was on limited NBC network some time ago. shift time period as alternate sponsor with gram, it was reported. NBC outlet has 30 days to exercise first re- S. O. S., starting July 15. fusal rights. BROADCASTING TELECASTING May 31, 1954 Page 7 WSPD-TV vtrtit geiatt

Sells a rural market ranking 4th in TV set saturation*

The FARM HOUR is an early afternoon program geared directly to the WSPD -TV rural audience. The show consists of national and state news as it affects the farmer; daily market and weather reports in our area; interviews, relative to farm- ing, featuring specialists in agriculture; and relaxing music.

Jim Nessle as emcee is a natural. He lives on a 56 acre farm which gives him first hand experience with the problems of his audience. Through group meetings with county agriculture agents, Jim keeps abreast of information needed by the farm population. This enables him to keep a well planned, custom -tailored show.

As local authority, Jim handles hundreds of letters from listeners, who request information on almost every phase of agriculture.

Lola Smith, veteran organist with WSPD, supplies music at intervals throughout the show giv- Jim Nessle ing additional pleasure and personality to the format.

Erelenews Productions Survey, April, 1954

The Farm Hour is a top show with top saturation. It can sell your product in the Toledo area -a top test market.

AM-TV WSP TOLEDO, OHIO Represented Nationally Storer Broadcasl,np Compony by KATZ

TOM HARKEA, NAT SALES DIR. IIS E. 57th STREET, NEW YORK

Page 8 c May 31, 1954 BROADCASTING TELECASTING PEOPLE JOHN MAHON, comptroller of George F. Foley Inc., N. Y., radio -tv packagers, has joined Guild Films Co., N. Y., as comptroller, succeeding EDWARD GROSSMAN, recently at deadline named director of newly- organized Guild Radio Division. NORMAN BLACKBURN, recently head of own tv production company in Holly- wood and previously national program director for NBC-TV, appointed to Guild's production 11 th Station Asks to 'Suspend'; department as executive director. Deletions Now Total 84 MUTUAL PLUG H. H. DOBBERTEEN, vice president in charge or inclination, CITING pressure of "consistent losses" since IT WASN'T by design of media, Foote, Cone & Belding, N. Y., for "a commencement of operation last October, ch. 18 but ABC -TV and DuMont carried past few years, resigned effective June 15. WECT (TV) Elmira, N. Y., asked FCC for plug" for Mutual during coverage of Future plans will be announced shortly. authority to suspend operation for 120 days to McCarthy -Army hearings Friday. Before began, subcom- reorganize. NBC affiliate, WECT is 1 1th station afternoon session Senate mittee chairman Karl Mundt told hearing ROBERT P. UHL, BBDO New York account in suspension still holding its permit (2 vhf, 9 on Du Pont account, and uhf). Elmira also is served by ch. 24 WIVE (and tv viewers) that Mutual commenta- executive tor Fulton Lewis jr. had telephoned him LAURENCE O. PRATT', BBDO Boston ac- (TV), airing ABC, CBS and DuMont. count supervisor for Polaroid, Liberty Mutual Commission Friday also announced return of to say that network had received 149,895 Insurance and Southern New England Tele- one vhf and three uhf permits for deletion, in- messages from listeners replying to Mr. phone Co. accounts, elected vice presidents of cluding ch. 29. WIP -TV Philadelphia (story Lewis' poll on hearings. Sen. Mundt agency. page 88) and ch. 9 KTRE -TV Lufkin, Tex. said he was "gratified" to learn of interest Others were ch. 34 WTVX (TV) Goldsboro, in hearings and that large majority felt N. C., and ch. 21 WCRS -TV Greenwood, S. C. sessions were "a good thing for the VINCENT DARIO, estimator, Cecil & Pres- Post -thaw deletions now total 84 (70 uhf, 14 country." Mutual spokesman told TWIT brey, N. Y., to Hicks & Griest, N. Y., as time - vhf). 77.3% of messages expressed those sen- buyer. Lufkin's only tv permittee cited inability to timents and 71.9% felt hearings should get network affiliation as economic reason for be continued "without limitation" on CHARLES E. DENNY JR. from ABC-TV not completing construction of vhf facility. radio and tv. Pacific Division network sales to Boston sales Greenwood uhf outlet also said it could not staff of Television Programs of America. get affiliation and noted vhf already covers area. Crosley Sponsors Stern DOUGLAS EDWARDS, newscaster and co- producer of Douglas Edwards and the News division of Avco Mfg. CBS Radio Summer Theme CROSLEY Electronics five evenings weekly on CBS-TV, named a Co. will sponsor 15- minute programs with Bill Muscular "SUMMERTIME, and the listening is easy" is director of National Foundation for Stern immediately before and after ABC Ra- Dystrophy. basic theme of CBS Radio Network summer dio's broadcast of world heavyweight champion- program promotion campaign which started ship bout between Rocky Marciano and Ezzard Friday when promotion -exploitation kits were Charles June 17, 10 p.m. to conclusion. HARRY W. WITT, in charge of western opera- mailed to affiliates, giving them ads, exploita- Agency: BBDO, N. Y. Fight, whose broadcast tions, Calkins & Holden, Carlock, McClinton tion suggestions, on- the -air announcements and is sponsored by Gillette Safety Razor Co., will & Smith, Los Angeles office, and PHILIP special material for disc jockey and women's not be telecast for home reception. It will be WHITE, in charge of midwest work, Chicago programs. carried by Theatre Network Television to 65 office, named vice presidents of agency. theatres in about 50 cities coast -to- coast. NBC -TV Sponsors Renew Spot Radio Promotion RENEWALS by eight sponsors of seven top RCA Prize Winners NBC -TV shows announced by network Friday: HOW ADVERTISERS use spot radio cam- American Tobacco Co., through BBDO, N. paigns to introduce new products, solidify WINNERS of penthouse party purse announced Y., and S. C. Johnson & Son, through Needham, strong markets and bolster weak ones, test new by RCA Recorded Program Services at NARTB Louis & Brorby, Chicago, renewed for 52 weeks marketing strategies, get or improve distribution convention banquet Thursday night. They starting July 5 as alternate-week sponsors of and gain more impact in major markets is told were: first prize, Lin Mason, WCKY Cincin- Robert Montgomery Presents, Mon., 9:30- in new presentation, "How to Localize Your nati, RCA air conditioner; second prize, Leo 10:30 p.m.; Armstrong Cork Co., through Sales Appeal," issued Friday by CBS Radio Wilson, WHOP Hopkinsville, Ky., RCA tape BBDO, renewed Armstrong Circle Theatre, Spot Sales promotion department for distribu- recorder; third prize, Ira Crisp, Lenoir City, Tue., 9:30 -10 p.m., for 39 weeks starting Aug. tion to advertisers and agencies. Tenn., RCA hi -fi record player. 31; Sunbeam Corp., through Perrin -Paus Co., Chicago, renewed Ethel and Albert, Sat., 7:30 -8 p.m., for 39 weeks starting Sept. 4; General WFBM -TV to Full Power Paul Diamond Dies Foods Corp., through Benton & Bowles, N. Y., WFBM -TV Indianapolis goes to full 100 kw PAUL DIAMOND, 38, eastern division man- renewed Roy Rogers Show, Sun., 6:30 -7 p.m., effective radiated power from new 1,019 ft. ager of Unity Television Corp., New York, for 52 weeks starting July 4; Procter & Gamble tower Friday, Harry M. Bitner, president of died suddenly Thursday midnight while taking Co., through Benton & Bowles, renewed Loretta ch. 6 station, reported Friday. part in NARTB convention. Mr. Diamond suf- Young Show, Sun., 10 -10:30 p.m., for 44 weeks fered heart attack while chatting with friends beginning Aug. 29; Reynolds Metals Co., in Palmer House suite. Funeral arrangements through Russel M. Seeds Co., Chicago, renewed had not been made Friday. Mr. Peepers, Sun., 7:30 -8 p.m., for 39 weeks UPCOMING Sept. 12; (three of four Sundays), beginning June 1: National Assn. of Tv & Radio Thompson Scott Paper Co., through J. Walter Farm Directors, national sales clinic, McGowan Productions Formed Y., renewed My Little Margie, Wed., Co., N. Sheraton Hotel, Chicago. ESTABLISHMENT of McGowan Productions 8:30 -9 p.m., for 52 weeks, beginning Sept. 1. June 3 -4: Senate Communications Sub- Inc., Hollywood, to produce and package films hearings on uhf, committee resumes for television announced by Dorrell McGowan multiple ownership. NBC Sales on 'Today' and Stuart McGowan, producer and director of June 3 -5: National Assn. of Tv 8 Radio THOMAS J. LIPTON INC., Hoboken (Frostee Death Days television series since 1952. Farm Directors, summer meeting, Valley mix), through Ruthrauff & Ryan, N. Y., dessert Hotel Fontenelle, Omaha, Neb. Brothers have leased studio and office space at has purchased 13 participations on NBC -TV's June 4: Mike & Screen Awards, Radio - Kling Studios on La Brea Ave. in Los Angeles. 7 -9 a.m. EDT), starting Today (Mon.-Fri., Newsreel -Tv Working Press Assn. of They will continue to produce and direct Death May 20, ending July 8. Wembly Inc., New New York, Waldorf- Astoria. Valley Days for Pacific Coast Borax Co., Orleans (ties), through Fitzgerald Adv., New For other Upcomings see page 123. through McCann -Erickson, with Mrs. Dorothy Orleans, has ordered 13 participations on Today producer for agency. for 13 weeks, starting June 29. B. McCann supervising BROADCASTING TELECASTING May 31, 1954 Page 9 RADIO STATION index BRtqAp HG' TELE STING

HUNTINGTON, WEST VIRGINIA - ^ THE NEWSWEEKLY, OF liADIO AND TELEVISION SERVING 3 STATES Published Every Monday by Broadcasting Publications Inc.

ANOTHER Advertisers & Agencies 68 Film 70 Open Mike 22 At Deadline 7 For the Record 106 Our Respects 18 Awards 85 Government 77 Personnel Relations .. 85 WSAZ Closed Circuit 5 In Review 14 Professional Services 85 EXCLUSIVE! Editorial 124 Manufacturing 92 Programs & Promotion 98 * Education 106 NARTB Convention .. 27 Program Services .... 74 Facts & Figures 72 Networks 91 Stations 86 Feature Section 93 On All Accounts 24 Trade Associations ... 76 INDIANAPOLIS

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BUREAUS

* NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355. T. EDITORIAL: Rufus Crater, New York Editor; Bruce Robertson, Call C. GARTEN Senior Associate Editor; Florence Small, Agency Editor; Rocco Fami- or THE KATZ AGENCY ghetti, Joyce Barker, Selma Gersten. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, 5,000 WATTS DAY Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; Dorothy Munster. 1,000 WATTS NIGHT 930 KC CHICAGO 360 N. Michigan Ave., Zone 1, Central 6 -4115. Warren W. Middleton, Midwest Sales Manager; Barbara Kolar. John Osbon, News Editor.

HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3 -8181. David Glickman, West Coast Manager; Leo Kovner, Marjorie Ann Thomas. Toronto: 32 Colin Ave., Hudson 9 -2694. James Montagnes.

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription Including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th Issue): 0.00. Annual subscription to BROADCAST- ING TELECASTING, Including 54 Issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular Issues: 354 per copy; 53d and 54th Issues: $5.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to West Coast $4t.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including zone numbers. Post office will not forward issues. TELEVISION AFFILIATE postal WSAZ -TV BROADCASTING' Magazine was founded in 1931 by Broadcasting Publications.. Inc., using the title: Represented by THE KATZ AGENCY BROADCASTING*-The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecasts in 1953. Page 10 e May 31, 1954 BROADCASTING TELECASTING KCMC-TV Channel 6 Now with FULL 100,000 POW ATTS

MAXIMUM POWER STATION between MEMPHIS and DALLAS Serving the $BILLIONS TEXARKANA - SHREVEPORT market in 4 states 85% unduplicated TV coverage

For the full story on this great market and the one station that serves it, contact VENARD, RINTOUL & McCONNELL, Inc., representatives today

CBS ABC KCM Channel 6 DTN C-TV TEXARKANA, U.S.A. GEN. MGR., WALTER M. WINDSOR

BROADCASTING TELECASTING May 31, 1954 Page 11

means...

W BZ W BZA- Boston, Springfield- 51,000 Watts

KY W- Philadelphia- 50,000 Watts

KDKA- Pittsburgh -50,000 Watts

W O W o -Ft. Wayne- 50,000 Watts

KEX- Portland, Oregon- 50,000 Watts

W B Z -T V- Boston - Channel 4

WPTZ (TV)-Philadelphia-Channel 3

WBC means sales ... WBC means audience ... WBC means audience- action ... because WBC stations dominate their areas. Contact Eldon Campbell, National Sales Manager for rates and availabilities.

Phone Plaza 1 -2700 WESTINGHOUSE BROADCASTING CO., INC. Exclusive National Representatives: Free & Peters, Inc. 444 Madison Avenue, New York 22, N. Y. IN REVIEW

purchase of hardwood floors within the average owner's reach, and finally a trip to BANK ON THE STARS a photo service plant where some of the one and a half Network: NBC -TV billion snapshots Americans take every year were followed through each stage of developing Time: Saturday, 8 -8:30 p.m. EDT and printing. M.C.: Biß Cullen In each instance narration points out how Producer: Masterson, Reddy & Nelson our standard of living is continually on the Production Cost: Under $10,000 per week upgrade as manufacturers discover new techniques and methods of production which improve the products that consumers will ulti- mately buy. To tell such a story effectively SO the a MUCH of appeal of comedy -quiz NAM has gone to the farm, the small factory or The 10 county show rests with the of the m.c. In Bill talent the giant corporation to give viewers an ac- Cullen, Bank on the Stars is blessed with one Coffeyville trade curate documented look at the skills of the of the most ingratiating m.c.s in television, businesses which NAM represents. territory is a whose wit is barbed but somehow never stings. The program centers around asking con- In production of Industry on Parade. camera crews are sent major market of testants to view clips from a motion picture out on- location to film each and answer questions on what they have seen. business enterprise that is included in the series. 271,300 people. This is by no means novel. But in the segment Arthur Lodge Productions film and score each under consideration on May 22, the producers weekly reel which is supplemented with de- 50% larger than chose wisely three highly dramatic scenes from scriptive narration on the industry being shown. front -ranking new releases. It was a pleasant Collectively speaking, the films are well edited Wichita or Tulsa. and well departure from filmed tv shows using antiquated -produced. Narration is clear and brief. Music, used Check your sales clips, and is to be hoped that Masterson, Reddy as a background on each reel, gives the film a & Nelson, who are producing the new series, certain pace and color potential in the will continue to use high -quality filmed se- desirable in shows of this type. quences. * * * Southeast Kan- The ever -growing enthusiasts of the busy Mr. sas- Northeast Cullen should find in Bank on the Stars a half - BOOKS hour of good- natured fun. The opportunity for RIDER'S SPECIALIZED HOME & PORT- Oklahoma mar- a "preview" of upcoming Hollywood attractions may even send some viewers scurrying to the ABLE RADIO MANUAL, Volume 6, pub- ket and you will motion picture theatres. The program, which lished by John F. Rider Publisher Inc., 480 will should be truly amazed. continue through July 10, find lots Canal St., New York 13. 96 pp. Paper of friends among the tv quiz fans. bound. $1.65. KGGF has served * * * ONE of a series of 11 manuals covering 49 this hometown makes of home and portable radios, Volume 6 presents factory- prepared service information area for 24 years. on Motorola, Olympic and Packard Bell models. Illustrated. With 10 KW on INDUSTRY ON PARADE Produced By: Arthur Lodge Productions TV 690 KC, KGGF Inc. for National Assn. of Manufacturers MANUFACTURERS' RECEIVER TROU- BLE CURES, edited by Milton S. Snitzer. delivers a pri- Writer: Arthur Lodge John F. Rider Publisher Inc., 480 Canal St., Assignment Editors: Johnny Johnstone, mary coverage Robert A. Young Jr., both of NAM New York 13. 120 pp. $1.80. of 87 counties in Narrators: Peter Roberts, Bob Wilson, ANSWERS to tv receiver troubles of 12 manu- Radcliff Hall facturers are presented in this technical volume Kansas, Okla- Stations: Currently carried on 215 tv sta- written for the serviceman. The manufacturers homa, tions in U. S. and in nine foreign coun- present cures to troubles that seem peculiar to Missouri tries through U. S. Information Agency their own sets. Admittedly there are certain and Arkansas, "bugs" in each model receiver that is not corrected on the assembly line. This volume in- with tends to give answers to those a popula- THOSE tv stations now in operation that are "bugs." New ideas on circuitry that will aid in not carrying Industry on Parade will find an improving tion of 2,750,000. reception of sets already informative and flexible source of programming on the market is given. in this series, produced for television distribution by the National Assn. of Manufacturers. The series, carried in over 215 markets nationally, records the progress of American industry by filming a weekly show, for telecast in a 15- minute time period, picturing the activity of both the little and big businesses that con- Advance Schedule stitute the economic structure of the nation. Through cooperation with the U. S. Informa- Of Network Color Shows tion Agency, Industry on Parade is shown in nine foreign countries as well. CBS-TV The New Revue every NAM is wise in selecting a variety of sub- Friday, 5:30- jects for presentation in each separate film. A 6 p.m. (sustaining). good cross section of subject matter chosen by NAM for inclusion in the series is shown in a NBC -TV recent reel released by NAM. This particular May 24-June film takes viewers on a visit to a New York 2: Bride & Groom, 12 skyscraper where they watch the men who rivet noon-12:15 p.m. EDT (Andrew Jergens through together its beams and girders; next to a Ken- Robert W. Orr & Assoc.) tucky where hams are farm country cured for [Note: This schedule will be corrected to the tables of American epicures; then on a press time of each issue of BT] tour óf a floor manufacturing plant in Mem- phis where new processes have brought the age 14 May 31, 1954 ISR() \DC.ASTING TELECASTING /// 'Z ways toir ÿour "commercial" ow -with RCA's new Special Effects Equipment -you can ave these 12 attention -getting effects right at your fingertips. You push the button for the effect you want. You swing the "control stick" (rotatable 360 °) and put the selected effect in the picture wherever you want it. It's simple, inexpensive- requires no complicated equipment or extra cameras. RCA's Special Effects Equipment consists of just two separate units; (1) a TG -15A control panel (shown below) and generator, (2) and a TA -15A amplifier. The Special Effects Panel can be inserted in any RCA Console housing. The other units can be mounted in your video racks. Installation couldn't be easier. For quick delivery, order your RCA Special Effects Equipment direct from your RCA Broadcast Sales Representative.

RCA Special Effects Control Panel -with 12 push - button selection and 360° rotatable stick control. RADIO CORPORATION of AMER /CA ENGINEERING PRODUCTS DEPARTMENT CAMDEN, N.J. and you sell a market!

Did you realize that late evening movies on TV are viewed regularly in as many as 67% of all TV homes in a market ? That in the daytime, feature film will capture and entertain as high as 52 %? In any one of these rich markets, that's a lot of people -and a lot of buying power. You can buy participations, one minute, 15 minutes or more in these programs at low cost. Through them, your message gets maximum market penetration and commercial value.

WSB -TV Atlanta WBAL -TV Baltimore WFAA -TV Dallas KOA -TV Denver WICU Erie KPRC -TV Houston KARK -TV Little Rock KABC -TV Los Angeles KSTP -TV M'p'l's -St. Paul WSM -TV Nashville WABC -TV New York REPRESENTED BY Edward Petry & Co., Inc. NEW YORK CHICAGO LOS ANGELES DETROIT ST. LOUIS SAN FRANCISCO DALLAS

WTAR -TV Norfolk KMTV Omaha WTVH -TV Peoria WENS Pittsburgh WOAI -TV San Antonio KFMB -TV San Diego KGO -TV San Francisco KOTV Tulsa KEDD Wichita our respects

to JOHN FORD MEAGHER

AFTER NARTB's board decided last winter that radio members of the association should have their own vice president, matching the tv vice presidency, one name kept recurring to revising that document and just last week re- President Hal Fellows as he scanned the na- ported to the Chicago convention. tion's radio executive ranks. The familiar Meagher grin, a puckish sort The name, as the membership now knows, of thing that catches on quickly, will help him was that of John Ford Meagher, general man- in his new work. He is a patient listener, in ager of KYSM -AM -FM Mankato, Minn. Few meetings and in smaller groups, often heading persons could bring to this new job important off a thick scene with a quiet more enthusiasm, conviction and preparation. quip that brings the problem down to honest values. For more than a decade Mr. Meagher had DO YOU LIKE? been taking an active part in state and national Convinced of the advantages of national association affairs, aided by thorough ground- organization, Mr. Meagher aided in forming work in small- station management and a quiet, the South Dakota state group in 1948 and one We've Got genial personality that thousands of broad- year later helped form the Minnesota associa- casters have come to know and respect. tion, becoming its first president and serving 'em All! The Meagher radio career started in 1938 another term in 1952. when the young man was in his seventh year As a highly mobile vice president, Mr. CBS NBC ABC as a cement salesman for a manufacturing Meagher plans to keep in close touch with the firm owned by an uncle. He was in Kansas 40 -odd state associations. He feels these groups DUMONT City when word came that some old friends, can offer strong support to NARTB's effort to who had been successful in their respective pre -eminence in broad- Yes, for over a year, fields, were embarking on the mad venture of casting. Too, he will bring the headquarters WAFB -TV has furnished building a 100 -watt radio station in his native message to every state and reach as many the only TV programing town. KYSM took the air with John F. Meagher communities as fast transportation will permit. to the rich BATON ROUGE as sales manager. Fm gets a break in this new association func- TRADE AREA. This rich At KYSM he quickly learned several im- tion, since KYSM-FM was one of the first 20 petro -chemical market portant lessons. First, he found that there is to get a postwar grant and has been putting no out a 47 kw signal 181/2 hours a day. responds to your sales such thing as an unimportant radio station in the mind of an individual who tunes to it. Mr. Meagher is anxious to get started at messages over WAFB -TV Next he discovered that the small station is his new job. He exudes eagerness to join because the viewers are important to the industry as a whole, observ- President Fellows, whom he considers a top- among the highest paid ing that most broadcasters have developed in flight businessman and organizer. workers in the country, this atmosphere the skills and techniques that "Johnny" Meagher-that's the only way he's with ample free time to have carried America's broadcast service to known in the industry-was born in Mankato spend their money as you world leadership. Jan. 15, 1910. Following a half- century family tell them to! To cover The little station in Minnesota found it had tradition he went to Notre Dame, specializing in a lot to learn about the business, Mr. Meagher English literature and `low-grade football." almost a half million recalls. It found an answer in the old NAB, In high school he had attained fame as a winner potential customers, buy predecessor to NARTB. The membership was in the National Forensic League. the only TV station in the so valuable, he continues, that he has never He married the former Eleanor Ackerman, capital of Louisiana ... been able to fathom why every station operator who appears to be facing quiet weeks as an doesn't recognize not only the technical as- airline -railway widow. Their two children are sistance provided by a strong trade association away much of the time since Anne, 20, is but more importantly the need of unity in an employed at KSTP St. Paul and John E., 19, WAFB -TV industry built on non -permanent government is a student at-of course -Notre Dame. Channel 28 franchises and competing with strong adver- The list of Mr. Meagher's industry activities tising media, besides being constantly exposed is as long as his list of Mankato civic roles. Baton Rouge, La. to public and private attacks from all angles. He has been on the BAB board; has been a TOM E. GIBBENS Back in the mid -40's his leadership qualities member of BMI flying squadrons, taking part in Vice President & General Manager. were recognized at NAB headquarters and he clinics; has taken part in news clinics at U. was named to the former Small Market Stations of Minnesota and Northwestern Radio Institute. Represented nationally by Committee. That was followed shortly by his His official connections in Mankato: past ADAM J. YOUNG, D. election to the board as District 11 director, president of the Rotary; past exalted ruler and a post he filled for the maximum two consecu- present trustee of the Elks; director of the Na- tive terms and which he again occupies until tional Citizens Bank; director of the Salvation becoming NARTB radio vice president June 15. Army; vice -chairman of Mankato Charter Com- As a member of the Standards of Practice mittee, and vice president of the Blue Earth Committee and the board finance committee - Country Safety Council. he has been chairman of both at various times He has outgrown or become too old for -he has learned the details of NARTB opera- most of his favorite hobbies, but maintains a tions from both inside and outside viewpoints. participating interest in gin rummy and alumnus Recently he led the standards committee in zeal for Notre Dame football. Page 18 May 31, 1954 BROADCASTING TELECASTING ...and give this girl a big hand!

Scandia Sales, Jan. 1954,

Up 68% over Jan. 1953

Hazel Markel, a long -time star on WWDC, rings the bell again. Last year we were proud that Scandia Cosmetics did more than $5,000 worth of business in the one month of January, using only the "Hazel Markel Show" with only one outlet- Julius Garfinkel & Company.

This year, using Hazel again, Scandia sales hit $8,448 -a 68% increase.

Says Jackson Lee O'Leary, President of Scandia Cosmetic Corporation: "Our account has been continuously supported by Hazel Markel ... our sales have grown month by month and far beyond any volume either we or Julius Garfinckel & Company could have hoped for. Whoever says there is a general let down in business evidently has not had the benefit of the sales force of Radio Station WWDC."

WWDC can help your sales in the Washington market, too. Let your John Blair man give you the whole story.

In Washington, D.C. it's wC REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY

BROADCASTING 7 I;LF( \ llyo ,11 31, 19.54 Page 19 ...how many TV homes in the WIN A PR nation's 9th biggest TV market and (See rules below)

1,083,900 THE TV HOMES! GH You pay for only 399,400 television homes -but you get 1,083,900 when you buy WSTV -TV!* That makes a bonus of 684,500 homes -pure gravy that costs you nothing. 33 Miles from How can this be? WSTV -TV offers you rates based only on the prosperous Tower Steubenville -Wheeling market. But WSTV -TV beams a clear, primary signal right into Pittsburgh -giving you the 9th largest market on a silver platter! PLUS Canton, Youngstown, and many other industrial cities, too. NOW! FULL POWER (230,500 Watts) from our WSTV -TV's coverage of BIGGER than Cleveland - 1,022,140 sets 881 ft. 1,083,900 Mountain -Top Tower BIGGER than San Francisco - 879,303 sets TV homes is- (2,041 ft. I above sea level) Ask your Avery -Knodel man for full information -and help yourself to the biggest bonus in TV!

\WSJTVÌ\v STEUBENVILLE-WHEELING - ANOTHER AVERY KNODEL NO GUESSWORK about the number of TV homes covered by

RIGotsi, B0N(f$ M f/&2222ì»271 C,1474 FIRST PRIZE! l Crosley "Super V" TV Set 48 Miles from IUOSTOwt Tower 50 Miles from Tower TWELVE ADDITIONAL PRIZES Beautiful G.E. Clock Radios

You can win one of these big prizes FREE (and easy!!!) Here's all you do. Look at the picture. Here are some clues. Its an aerial view of one of the nation's biggest steel producing areas. ( According to a leading television Contest Dept.- STATION WSTV -TV Steubenville, Ohio magazine's Annual Data Book for 1954 it was the ninth My guess is that there are TV homes in TV in the country.) Just guess how many TV largest area the nations 9th biggest TV market -every home a homes it covers and fill out the coupon on this page. bonus for sponsors on WSTV -TV! closes July 10, 1954. Nearest correct answers will Contest NAME be judged the winners. IN CASE OF TIES, EARLIEST POST- MARK DECIDES THE WINNERS. TITLE COMPANY REPRESENTED STATION ADDRESS CITY 20NE STATT. OPEN MIKE

Something to Crow About A Vhf Supporter Speaks EDITOR: EDITOR: As early as April 1937, Life magazine saw In the hills and mountains of Pennsylvania fit to feature the rooster as its first bird cover. vhf provides excellent coverage. Uhf does not WJAR -TV has been using the Rhode Island and cannot fill the valleys. red rooster as its identification symbol since its Talk of putting all tv on uhf means half of increase in power to 225 kw on May 3, 1953. Pennsylvania's sets will not have good tv. WIAR-TV's rooster has become synonymous Can't the technical men at the FCC straighten with channel 10 .. . them out? Thus, we feel that we have capitalized upon Prof. Raymond M. Bell the sight of a familiar bird and adapted the Washington and Jefferson College ó most widely known part of the species for Washington, Pa. WJAR -TV promotional purposes. Jay Hoffer Cover -to -Cover Reading Alvin! Promotion Manager EDITOR: WJAR -TV Providence, R. I. ... May I take this opportunity to express You a case my keen appreciation for your magazine. Especially thoughtful and thought -provoking of dreaded are your weekly editorials. BROADCASTING TELECASTING is read from cover to cover each research sicklies?. week by practically every member of our staff. Arthur L. Higbee Manager KSUB Cedar City, Utah His Joke Wore Out No, Boss, EDITOR:

just mild hysteria . . In a recent issue . . . there was a cartoon qt,# about radio, and free publicity. It shows an Dig theso results on KDUB -TV editor shouting at another man, "free publicity, what do you think I'm running, a radio station." Lubbock, Texas. I've almost worn my copy out carrying it around and would appreciate it if you would send me two reprints of the cartoon which you state are available on request . . . F. H. Ford Sr. KENT Shreveport, La. [EDITOR'S NOTE: Coming up!]

Life's first cover bird Beauty and Brains Still Has Stock Interest THE business abilities of broadcaster Helen Maria Alvarez, 38.89% owner in EDITOR: KFMB -AM -TV San Diego and stock- . In a number of recent issues of BT holder in an application for ch. 10 at where the ownership of Maricopa Broadcasters Corpus Christi, Tex., as well as half - is listed my name has been omitted . . . owner of KOTV (TV) Tulsa before its ... I have been besieged with inquiries as sale last month [BST, April 14], are to whether I have sold my stock or interest, described in the May 15 issue of the which of course, I haven't. I am still a 5% newsletter, J. K. Lasser Reports on Taxes, owner, and secretary- treasurer of the corpora- as follows: tion . . . BRAINY, BEAUTIFUL, AND RICH - Charles H. Garland That's Maria Alvarez, a self -made mil - General Manager lionairess, who recently sold her half KOOL -TV Phoenix, Ariz. interest in KOTV, a Tulsa tv station, to Jock Whitney. The 300th to Be Interconnected A tax-favored route brought wealth to the 31 -year old beauty. She was success- EDITOR: ful from the time she got into radio, I note (in May 17 BT) that you have through the University of Tulsa, back in WNKY -TV listed as a non -interconnected tv 1942. But there was a catch. Her radio income was so high that it was heavily station. This is not the case. taxed. AT &T furnished initial tv service to us The then low pay tv offered a shot at Saturday, May 15, through use of co -ax cable capital gain. She invested her brains and from New York to the telephone company $1,500 in a tv operation. Her station went office here in Kingston, and especially built on the air in October, 1949, three months ].DUB -TV AT LUBBOCK, TEXAS 175 -foot tower for micro -wave link from the later, was operating in the black. By OFFERS MORE AND WEALTHIER telephone company to our transmitter site. 1964, the only woman tv general manager had lifted monthly gross income to VIEWERS PER DOLLAR THAN ANY We have just learned that we are the 300th interconnected station. The telephone com- $200,000. OTHER TEXAS TVI Result: $1,500 converted to $1,500,000 pany is giving us a big spread because of this, after taxes -her net on the $2- million on the press association wires and in our local paid for her stock after capital gains. papers. I believe that CBS will also bill -board That's a $350,000 a year after -tax return. the fact on some of its shows. To net the same from radio work, she Bob Sabin would have had to average close to $3- million a year in pay. AFFILIATED:®CHS & DUMONT TV NETWORKS Mgr. of Tv Operations WKNY-TV Kingston, N. Y. Reprinted by permission of J. K. Lasser REPRESENTED BY AVERY- KNODEL, INC. Reports on Taxes, May 15, 1954, issue, pub- [EDITOR'S NOTE: Mr. Sabin's letter evidently lished by Business Reports Inc., Roslyn, W. D. ROGERS, PRES. & GEN. MGR. passed the May 24 issue BT In the mails. In that L. I. GEORGE COLLIE, NAT'L. SALES MGR. issue AT &T reported WKNY -TV's interconnec- tion as the 300th station.] Page 22 May 31, 1954 BROADCASTING TELECASTING r))

Agency and client behind closed doors chopping on the schedule your medium, your market are mentioned a question ,*V is raised the agency man reaches for Standard Rate ...

Brother, what a grand feeling to know that you are there

in a Service -Ad near your listing.

For the full story on the values 1,161 media get from their Service -Ads, see Standard Rate's own Service -Ad in the front of all SRDS monthly editions; or call a Standard Rate Service-Salesman.

Note: According to a study of SRDS use made by National Analysts, Inc., 83% of all account men interviewed have SRDS available at meetings in clients' offices. IN RADIO!,Qa N NOW P ,;

GERALD A. HOECK

on all accounts UNLIKELY as its seems, Gerald A. Hoeck, at 33 a partner in the Wallace Mackay Co., Seattle advertising firm, got his first taste for RST television on Iwo Jima in World War II. As intelligence officer with the Fourth Ma- rine Division, Jerry Hoeck had seen combat on Kwajalen, Saipan, Tinian and Iwo. As the war drew to a close, he worked with Will Price, formerly a Hollywood director and more recently in tv, on the production of an official Marine Corps film dealing with the capture and interrogation of prisoners. Follow -up on the film -which was shot in actual combat on the Pacific island-led to Wash- ington, D. C., New York and Hollywood, and to a growing taste for presenting sales ideas visually. It's not surprising that one of the Mackay agency's most notable achievements has been the remarkable television success story of its client, Bardahl Mfg. Corp. [BT, Jan. 18]. Born in Seattle Feb. 28, 1921, Jerry Hoeck was educated at the U. of Washington there, graduating in 1942 from the School of Journal- ism. After a year at the Navy Japanese Lan- guage School in Boulder, Colo. (where he married Rosemary Elliott), he was commissioned a second lieutenant in the Marine Corps. Discharged in October 1945, as a first lieutenant -he is now a captain in the Marine Corps Re- serve -Mr. Hoeck returned to Seattle, where he formed a public relations partnership with Wal- lace J. Mackay, formerly public information officer of the same Fourth Marine Division. A few months later they joined Mr. Mackay's father in what was then known as the W. V. Mackay Co., 20-year-old Seattle ad agency. Effective Jan. 1, 1947, Mr. Hoeck, the younger Mr. Mackay and Marlowe Hartung became a Falls junior partners in the agency, with the elder Mr. Mackay as senior partner. Five years later to the day, the elder Mr. Mackay retired, and the three young men became equal partners. Bardahl, the agency's biggest account, still Texas! puts some 70% of its advertising budget into the broadcast media, principally television, but it is not the only video -conscious client in the CBS AND DuMONT house. Buchan's Bread, Seattle, used tv (and TELEVISION NETWORKS radio) extensively last Spring to introduce a new trade character, Bonnie Buchan. Another heavy broadcast user is Gold Shield Coffee (Lang & Co., Seattle). Mr. and Mrs. Hoeck have two children, Heidi, 8, and Kimberly, 5. They live on Puget MAila galls c%`evision, gnc. Sound. Jerry's hobbies are typical of the Pa- cific Northwest: salt -water fishing and golf. P,igc 24 May 91, lv?J BROADCASTING TELECASTING It's No Draw...in Omaha There's only one TV station that effectively covers And, even more important to advertisers, entries both the infield and outfield in the Omaha area, and came from 405 towns and cities in five states - that's KMTV. Nebraska, Iowa, Kansas, Missouri, and South Da- Take a look at this batting average of KMTV's kota.* homemaker, Bettie Tolson : On her weekday "Your Results like these aren't surprising when you con- TV Home" program, Bettie staged a 4 -week contest sider KMTV's maximum power of 100,000 watts, low for recipes. A gas range was first prize. She men- channel 3, and the flat terrain of the Missouri Valley tioned the contest only thirteen times during the four area. Three successive fringe area surveys further week period. point to KMTV's coverage superiority. Let KMTV Results ? Judges were swamped with 5,500 entries. go to work for you. Contact KMTV or Petry today.

SMART ADVERTISERS ALL AGREE: IN OMAHA, THE PLACE TO BE IS CHANNEL 3

"City names and number of entries from each provided upon request.

TELEVISION CENTER CBS -TV

ABC -TV DUMONT OMAHA Represented by CHANNEL 3 Edward Petry & Co., Inc. MAY BROADCASTING CO.

BROADCASTING TELECASTING May 31, 1954 Page 25 Another Reason Why WPTF is ! North Carolina's Number One Salesman

Chief Engineer Henry (Skipper) Hulick

Henry Hulick, Jr. is skipper of the 18 man crew which we believe is the finest radio engineering staff in Dixie. He has been with WPTF for 26 years. His staff has a total combined radio experience of more than 350 years! Their experience, plus unexcelled equipment, makes your sales message sound as if you have presenting it personally over the back fence to the more than two and one -half million WPTF listeners. As Chief Engineer, Skipper North Carolina rates more fiats Hulick sees to it that your messages receive the hi -fi in recognized market surveys treatment that gives WPTF AM broadcasting the quality than any other Southern state. characteristics of WPTF FM broadcasting. Skipper and More North Carolinians listen to his boys are the home run hitters on the team that make WPTF than to any other station. WPTF the South's Number One Salesman in the South's Number One State.

North Carolina's Number 1 Salesman

NBC Affiliate for RALEIGH-DURHAM and Eastern North Carolina 50,000 WAITS 680 KC TF FREE & PETERS REPRESENTATIVE R. H MASON, General Manager, GUS YOUNGSTEADT, Sales Manager

Page 26 May 31, 1954 BROADCASTING TELECASTING BROA STING TE CASTING

May 31, 1954 Vol. 46 No. 22

CBS RADIO WHITTLES RATES, BT COVERAGE News of NARTB convention and re- TVAB LAUNCHED IN CHICAGO lated events is presented, in day -by- NARTB's 32d annual convention also witnesses industry activity as day sequence, on consecutive pages vhf telecasters band to present their side in uhf hearings in Washing- beginning here. Late coverage ap- ton next Wednesday. Name of new FCC chairman was much -asked pears in "At Deadline," pages 7 and question throughout week. Paley keynotes the 1954 sessions. 9. Picture coverage of BT's annual IN ONE SENSE the Chicago' convention of nique. Although the affiliates took no vote on golf tournament is on page 96. NARTB last week was a repetition of the Chi- the proposal, network officials said they were cago convention three years ago; CBS Radio confident of its acceptance by stations. (see announced a plan to reduce nighttime price. Mutual story, page 32. tense discussion and some action at Chicago last In another sense the two conventions were What MBS wants to do, effective Oct. 1, is week. wholly unalike. to sell spots Within a 30- minute morning pro- At the direction of its Television Board, Last week the CBS Radio announcement, gram and a 30- minute afternoon show. The first the NARTB last week asked to appear before while received with serious interest by conven- spot in each segment would be carried by the the Senate Communications Subcommitee at tion delegates, was by no means the emotional affiliate without compensation; on other spots uhf hearings to be resumed this week, and co- bomb of the somewhat similar CBS Radio an- affiliates would be paid. incidentally a group of vhf telecasters, acting nouncement before the convention of 1951. In Sharp disagreement with network rate poli- independently, hired special counsel and that year, news of the first major radio net- cies was entered in the NARTB record by Al- planned to seek an appearance at the hearings. work rate reduction provoked a sense of crisis, fred Stanford, publisher of Boats, former chief (Story, page 58.) stimulated a mass meeting of affiliates of all of the Bureau of Advertising of the American Harold E. Fellows asked the subcommittee networks and became so great an issue that to allow him and A. Prose Walker, manager scheduled events at the convention were of the NARTB Engineering Department, to ignored. testify before other individual witnesses are But last week, as the keynote speaker, Wil- called. liam S. Paley, said, "In our turbulent industry The independent group, including such vet- today (there is) no lack of problems." In eran tv operators as Harold Hough, WRAP -TV addition to network rates (CBS) and network Fort Worth; P. A. Sugg, WKY -TV Oklahoma spot sales plans (MBS and NBC), the conven- City; Jack Harris, KPRC -TV Houston, and Vic- tion and associated meetings had plenty to tor A. Sholis, WHAS -TV Louisville, retained talk about. Some of the hottest topics: the Theodore W. Pierson as Washington counsel future of uhf television, the formation of Tele- and scheduled a Washington meeting today vision Advertising Bureau, the uncertainty over (May 31) to discuss strategy. appointment of an FCC chairman. TvAB Is Launched The radio network rate issue arose Monday when it became apparent, after a meeting One of the liveliest meetings in Chicago was of CBS Radio affiliates and key executives of the organizational session of TvAB (Television the network, that agreement had been reached Advertising Bureau). TvAB was formally to reduce nighttime charges. (For full details, launched without network (except o&o stations) see story page 30. or NARTB participation. By the end of the week, TvAB announced that a New York head- Night and Day quarters would be opened today (May 31), Essence of the new plan is that nighttime that executives of some 100 stations had signed charges will be reduced to the level of morn- NARTB KEYNOTE Award for 1954 is pre- membership applications (some subject to ap- and a ing CBS Radio rates by the device of discounts sented to William S. Paley (I), CBS b .,r.d proval by ownership), that first-year budget of $500,000 is in sight. (Story, page to advertisers, that the network will set up chairman, by Harold E. Fellows, NARTB 36.) two evening station breaks of 70 seconds each president, at the convention's op-n'..-1. One of TvAB's first big jobs will be choosing in which stations can sell minute spots, that Mr. Paley delivered the keynote address. CBS Radio will not embark on the counterpart a paid director, another is expansion of mem- Radio's plan to sell spots on the net- bership. TvAB is conceived as a television of NBC Newspaper Publishers Assn., former top exec- work. counterpart to radio's Broadcast Advertising utive of Benton & Bowles. its promotional efforts will be con- NBC Radio affiliates at the convention under- Bureau; In a speech to the convention Wednesday local and national spot. standably were concerned over the effects of centrated on Mr. Stanford said, "I think it's wicked to fall at the six CBS action. The NBC Radio Affiliates Com- The presence convention of of back on cutting prices." the seven FCC commissioners, including Acting mittee sought and obtained a meeting with Radio, he said, "was, is and will be the in- stimulated interest at Sylvester L. Weaver Jr., president of NBC, Chairman Rosel H. Hyde, separable companion of the American people." ap- and Robert W. Samoff, executive vice president, Chicago in the question of the permanent (Story, page 58.) of an FCC chairman. scheduled in New York this Wednesday at pointment a Thursday afternoon session arranged In the early part of the week, it was authori- which NBC's plans will be discussed. There At Broadcast Advertising Bureau, broadcasters tatively reported that FCC Comr. John C. Doer - was little doubt among affiliates that NBC Ra- by were advised by their own customers to quit fer was virtually set to be the chairman. The dio would have to make some move to become acting defensively and start "blowing your own report gained such currency that some informed competitive with CBS. horns" about the tremendous power of radio. delegates privately congratulated him. Meanwhile, Mutual affiliates met Monday Some of radio's biggest clients testified to the By Thursday, however, White House and Re- in Chicago to hear network plans for expan- performance of the medium. (Story, page 62.) publican Party sources were quoted as saying sion of Mutual's "multi- message" sales tech- The future of uhf was also a subject of in- that neither Mr. Doerfer nor Mr. Hyde was BROADCASTING TELECASTING May 31, 1954 Page 27 NARTB CONVENTION

Six FCC commisisoners were present at an FCC roundtable Thursday morning, answering questions put by delegates. The session was featured by a plea by Comr. Frieda B. Hennock for transfer of all tv stations to the uhf band. Comr. George E. Sterling challenged this as a "direct attack" on FCC and industry engineers. (Story page 63.) Here are other day -by-day developments at formal sessions of the convention: Monday: At a luncheon for executives of state broadcasters associations, Mr. Fellows announced a plan to launch a new NARTB bulletin service to provide news of state and territorial group activities. (See full story, page 31.) At the television business session Monday afternoon seven NARTB television directors were elected, expanding the board to a total membership of 15. Highlights of tv achievement during the past year were detailed in a report submitted to the membership by Thad Brown, NARTB vice president and general counsel for television, and summarized by Robert D. Swezey, WDSU-TV New Orleans, chairman of the tv board. (Story, page 38.)

Sterling on Fm Technical and economic factors in fm broadcasting were explored at the fm session Monday afternoon. FCC Comr. George E. Sterling predicted that multiplexing may give fm "the revitalization it needs." (Story, page 38.) Tuesday: Workshop sessions on television film and OPENING luncheon of NARTB's Chicago convention featured the annual membership labor relations were held in the afternoon. President report of Harold E. Fellows, with board members seated among head table In the film session, Harold See, KRON -TV guests. 4- . San Francisco, chairman of the NARTB Tele- Top photo (I to r): Walter E. Wagstaff, KIDO Boise, Idaho; William C. Grove, vision Film Committee, said a standard film con- KFBC Cheyenne, Wyo.; Michael R. Hanna, WHCU -FM Ithaca, N. Y.; H Quenton Cox, tract form should be ready for presentation to KGW Portland, Ore.; W. D. Rogers Jr., KDUB -AM-TV Lubbock, Tex.; George Jennings, members next fall. Members of the film com- radio -tv director, Chicago Board of Education. mittee served on a panel, explaining various Second from top: Ted Bergmann, DuMont; Clair R. McCollough, Steinmann Sta- approaches to film use, handling and programming. (Story, page tions; Sylvester J. Weaver, NBC; Robert E. Kintner, ABC; President Fellows; Kenyon 48.) At the Brown, KWFT Wichita Falls, Tex. labor relations workshop, a labor expert for International Harvester Co. told Third from top: William S. Paley, CBS; Carl Haverlin, BMI; Thomas F. O'Neil, MBS; broadcasters to enter union negotiations well - Harold Essex, WSJS Winston- Salem, N. C.; Frank Stanton, CBS; Paul W. Morency, informed and prepared to take firm stands for WTIC Hartford. their rights. Other advice was presented by Bottom: J. L. Van Volkenburg, CBS -TV; Martin Campbell, WFAA Dallas; Stanley R. panel members including labor relations spe- Pratt, WSOO Sault Ste. Marie, Mich.; Robert B. McConnell, WISH Indianapolis; J. cialists and broadcasters. (Story, page 44.) Frank Jarman, WDNC Durham, N. C.; Lester L. Gould, WJNC Jacksonville, N. C. Wednesday: "The Sports Question" was discussed in a scheduled for the appointment. At week's end the principles of the American System of broad- general session Wednesday morning. Speakers the situation was up in the air. (For corn - casting. representing professional and college sports plete report, see page 77.) As winner of the 1954 Keynote Award, Mr. stated fears that sports telecasts can shut off Mr. Hyde was the principal speaker at the William S. Paley, chairman of the board of attendance if allowed to go uncontrolled. An convention luncheon Wednesday. (Story, page CBS, admonished broadcasters to pay more advertising agency executive and a university 50.) He predicted that no more than 325 attention to news and public affairs, which he executive, however, warned against erecting U. S. communities would have their own tv called "the road to responsibility." (Story page artificial barriers to radio -tv sportscasting. service, unless the demand for facilities rises 48.) (Story on page 52.) above present levels. Management, he said, should take more In an afternoon session on standards of Radio, he said, "is and will remain the basic interest in this field, should hire capable per- practice, the convention was told that operation communications medium of the United States." sonnel to manage news and information proof the radio and television codes, with voluntary grams and give such people adequate support. enforcement, has greatly reduced public criti- Hyde Cites Radio Growth The tremendous developments in radio and cism of radio and tv and has led to improved In an address which also summarized the television technology were in inescapable evi- program and commercial practices. (Story on work of the FCC in the year of his chairman- dence last week, both in the elaborate equip- page 54.) ship, Mr. Hyde pointed out that aural broad- ment exhibits and in discussions at joint manage- The rights of broadcasters to cover public casting had experienced steady growth which ment-engineering sessions and at meetings de- hearings on a par with newspapers were de- "may have been obscured" by the interest designed principally for engineers. bated at a "Freedom of Information" session voted to the newer medium of television. More than 400 radio -tv engineers were reg- Wednesday afternoon. How far radio and tv NARTB President Fellows, in an annual re- istered for the convention. (For report on en- should go in demanding access to court pro- port to the membership, urged broadcasters to gineering sessions, see page 61.) ceedings was argued. (Story on page 54.) quit shooting at each other. (Story, page 44.) Some $5.5 millions worth of electronic gear At the annual radio pioneers dinner Wednes- "We are still prone, as radio and television was on display. Color transmitting equipment day night Arthur B. Church, KMBC -AM -TV broadcasters, to fight each other for business" drew particular attention, but black-and -white Kansas City was introduced as president of he said, "which is perfectly all right, if we tv and radio transmitting and control exhibits the organization for 1954 -55, succeeding Paul remember that there are other forms of com- were in profusion. 'Business at the convention W. Morency, WTIC -AM -FM Hartford, Conn. petition." was good. One exhibItor sold a 40 kw vhf trans- Principal speaker was Syed Amjad Ali, ambas- Mr. Fellows described what he regarded as mitter right off the floor. (Story page 67.) sador from Pakistan. (Story on page 54.) Page 28 May 31, 1954 BROADCASTING TELECASTING ment of Mr. Hyde from licensees and many CONFUSION STILL REIGNS others high in the GOP councils. But Leonard W. Hall, chairman of the Republican National Committee, and Sherman Adams, assistant to ON CHOICE TO HEAD FCC the President, have not been among his rugged Earlier last week, it was felt certain that Comr. Doerfer would be protagonists. Moreover, a number of GOP named Commission chairman, but one Republican source after con- members of Congress have opposed Mr. Hyde, ference at 'the highest level' maintained that neither the Wisconsin presumably because he has not followed their bidding various Commissioner nor Acting Chairman Hyde would be selected. on adversary matters before the Commission. IT'S in again, out again on the FCC chairman- of Sen. McCarthy involved in either the reap- By the same token, Mr. Doerfer has not ship. pointment or the chairmanship. received blanket endorsement from influential Last week, highly authoritative reports had While there has been some speculation as members of Congress either. Broadcasters for President naming Doerfer to what Mr. Hyde might do if he is replaced as Eisenhower John C. the most part have not opposed Mr. Doerfer's "any day" to succeed Chairman Rosel H. Hyde. Chairman, the preponderant view is that he reappointment for But before the week was out one Republican will continue to serve on the FCC until he is a new term, but they have senator reported after conferences in person at eligible for retirement. Now 54, Mr. Hyde will not supported him for the chairmanship in any "the highest level" that Mr. Doerfer would not have had 30 years of government service in great numbers. be named, and that Mr. Hyde wouldn't be re- December. He is eligible to retire after 30 Robert E. Lee, newest Commissioner, has named either. years of service with roughly half of his present had considerable Congressional and GOP com- This sort of speculation has been going on $15,000 annual pay, if he remains until 62. mittee endorsement for the chairmanship. But for weeks -before the one-year tenure of Mr. It is known that Mr. Hyde, an attorney and he has gone down the line in supporting Mr. Hyde ran out April 18. In Chicago, during the former FCC general counsel, has had proffers Hyde, contending he should be permitted to NARTB convention, Mr. Doerfer found him- to enter private communications practice, but complete the numerous projects he now has self being congratulated, although as far as it it is understood he has refused to discuss them under way. Moreover, Mr. Lee is represented could be ascertained, he had not gotten either because of his FCC status. If he should resign as feeling that the chairmanship should be in official or unofficial word. to practice law, he would lose a considerable the hands of one experienced in the field. The only report that seemed to remain con- portion of his retirement pay, but could draw Similarly, the remaining Republican member, stant was that the President wanted no hold- a reduced stipend. George E. Sterling, has supported Mr. Hyde. over chairman heading agencies, and that while Mr. Hyde's one -year appointment as Chair- An engineer, he is represented as feeling that in it is recognized that Mr. Hyde has done a good job it nevertheless was the plan to rotate. This is not a situation peculiar to the FCC, since there are two vacancies on the Federal Reserve Board, and the chairmanship of Ten- nessee Valley Authority was permitted to ex- pire without a successor being named.

Mr. Doerfer Is Non -Plussed Mr. Doerfer, who has been a commissioner since April 15, 1953, is non -plussed, and Mr. Hyde has heard nothing officially. Whatever the outcome, he remains on the Commission since his appointment runs until June 30, 1959. One important personage attending the NARTB convention was betting "100 to 1" that Mr. Doerfer would be named. He based this on the "absolute knowledge" that word had gone down the line from White House and Republican National Committee sources that the shift had been decided upon, not because of deepseated dissatisfaction over Mr. Hyde's stewardship, but because of policy. The President, within the next few days, is expected to re- nominate Mr. Doerfer for a CHAIRMAN HYDE COMR. DOERFER seven -year term from next June 30, when his Will He Lose It? Will He Get It? present appointment, which was to fill the un- expired term of Robert F. Jones, expires. Mr. man expired April 18. Because the President the months ahead the chairmanship should be Doerfer's nomination is subject to Senate con- made no move, either on his reappointment or in the hands of a lawyer versed in the vagaries firmation. The chairmanship is not, since, on a new appointment, the FCC members elect- of regulation and litigation. continue as "acting" Chairman. under the statute, the President selects the ed Mr. Hyde to Mr. Doerfer originally had been slated for ap- This was done under a new provision of the chairman from among the seven confirmed pointment to the Federal Power Commission, law, incorporated in the "McFarland amend- members of the FCC. ments" of 1952 to ensure the functioning of the but is understood to have agreed to accept the But there was the report in GOP quarters FCC in the event the office of Chairman became FCC commissionership with a tacit understand- that when Mr. Doerfer's nomination is sent to vacant. ing that he later would get the chairmanship of the Senate, the President simultaneously will The administration apparently has been dis- that agency or of the Power Commission. He announce his appointment as Chairman. satisfied with Mr. Hyde's handling of patronage likes the FCC after a year, and reportedly re- In some quarters this statement was dis- matters, largely in the filling of vacancies by jected a proffer for the Power Commission. counted on the ground that it would be a Republicans and in the appointment of Repub- Mr. Doerfer, 49, came to the FCC from the political faux paux. While Mr. Doerfer is not, licans to certain key jobs. Mr. Hyde, on the chairmanship of the Wisconsin Public Service by his own statement, a "McCarthy man" he other hand, has been blocked in making certain Commission, which deals with public utility nevertheless would become more "controversial" replacements because of Civil Service and vet -. common carriers. He is an expert in that field if named to the chairmanship in advance of con- erans restrictions. GOP patronage dispensers and is an accountant as well as an attorney. In firmation as a commissioner, purely and simply have been displeased not only with the FCC but his year on the FCC he has demonstrated because he is a Wisconsin Republican. with other government agencies because of their strength and eagerness to get the job done as The President has stated to inquirers that he purported lethargy in forcing out New -Fair fast as possible. He deals abstractly with cases is convinced that Mr. Doerfer is not a Mc- Deal holdovers. and principles, rather than people, and has ad- Carthy man, and that there is no "appeasement" There has been heavy support for reappoint- vocated a "looseness in the joints" by the Com- BROADCASTING TELECASTING May 31, 1954 Page 29 NAM [MONDAY]

CBS RADIO CUTS NIGHTTIME RATES Mr. Acting Acting WHILE fellow Commissioners partici- OTHER NETWORKS EXPECTED TO FOLLOW pated in the NARTB convention in Action will mean an approximate 17% reduction in nighttime costs, Chicago last week, FCC Comr. E. M. Webster stayed at home and kept the and, in effect, gives the network a single rate. The affiliates get 70- wheels turning, including the Commis- second nighttime station breaks in return. sion's regular meeting on Wednesday. A NEW ROUND of network radio rate cuts 15 to 20% reduction in nighttime costs All alone and composing a "board" as -a was precipitated last week by CBS Radio, which reduction that was estimated unofficially "acting Chairman," Comr. Webster to won general affiliate approval of a realignment average out to about 17%. permits for five new am stations granted that will give the network substantially a single and a new fm outlet. He also authorized The evening station -break increase to 70 rate for daytime and evening [BET, May 17]. a half -dozen station sales, including the seconds, as compared to the present 30, was In return, CBS Radio officials agreed to give $210,000 purchase of WCOP Boston by viewed by affiliates as a substantial gain. To- affiliates 70- second station breaks in the evening the Boston Post. Details are in FCC day's trend in spot radio buying, they noted, is hours, a concession which leaders of the affili- ROUNDUP, starting on page 106. toward 60- second announcements -as a result ates regarded as largely offsetting the reduction of which, in the past, with only 30 seconds in nighttime charges which they approved. available for station breaks, affiliates have lost NBC officials conceded they will have to potential spot business to independent outlets. mission, rather than blind adherence to rigid "become competitive," although the form of Affiliates anticipated little difficulty on the rules of established procedure. their next move was still undetermined. The part of CBS Radio in persuading evening adver- Mr. Doerfer has shown impatience with key problem will be discussed in a meeting set for tisers to shorten their programs by the 40 sec- Wednesday in New York between members members of the FCC staff. It is expected he of onds necessary to provide 70- second station would effectuate a good many changes, notably the NBC Radio Affiliates Committee and key breaks. Since the advertisers' rates are being in the law and Broadcast Bureau operations. officials of the network. ABC Radio and Mu- reduced by 15 to 20 %, they felt, the advertisers tual also were His contacts at the White House are regarded expected to bring their respective should not strenuously object to a 40- second charges into line with CBS as good. He, rather than Mr. Hyde, has been those of Radio. shortening of their programs. CBS Radio's "rate" reduction will be accom- called on some matters that normally would be CBS Radio also agreed not to undertake the cleared through the Chairman. plished not through changes in published rates but by increasing evening discounts. The result sale of one- minute commercials such as NBC Broadcasters have not gone all out in sup- will be that evening time charges will be ap- Radio has launched -another point CBS Radio port of Mr. Doerfer, not because of his an- proximately the same as those for premium affiliates regarded as strongly in their favor. nounced philosophies or views, but because he (morning) daytime hours. This amounts to a The network will continue its "Power Plan," comes from the common carrier field. While he has indoctrinated himself on broadcast matters, Mr. Doerfer has had no previous experience in this sensitive field. Broadcasters have expressed concern lest he follow the practice of some of bis common carrier predecessors who found it difficult to reorient their thinking along non -common carrier lines. No Realignment If Mr. Doerfer became chairman, there would be no realignment at the FCC level other than in the direction of the commission's activities. Mr. Hyde simply would revert to commissionership status and presumably would be elected vice chairman by his colleagues. The makeup of the FCC would remain four Republicans (Doerfer, Hyde, Sterling, Lee), two Democrats (Frieda CBS RADIO officials as they awaited affiliates reaction to a proposal, offered Monday, B. Hennock, Robert T. Bartley) and one Inde- that the network's evening rates be cut back to equivalent of prime daytime rates are pendent (E. M. Webster). (I to r) J. Kelly Smith, administrative vice president; Ole Morby, West Coast manager If Mr. Doerfer moves to another agency, of station relations; Edward DeGray, station relations director; William A. Schudt Mr. Hyde probably still would not have re- Jr., station relations vice president; President Adrian Murphy, and Edward Hall, sales tained the chairmanship. There are at least service manager. two newcomers under consideration. George C. McConnaughey, Ohio Republican, former member of the Ohio Public Service Commission and now chairman of the Renegotiation Board, had been consulted about the post. He is endorsed by Sen. John W. Bricker (R-Ohio), chairman of the Senate Interstate & Foreign Commerce Committee, in which communications legislation originates, and is regarded as a GOP stalwart who knows how to get things done. He is a personal friend of former Ohio Republican Congressman and FCC Comr. Robert F. Jones, and through his Public Service Commission work, is personally well -acquainted with Mr. Doerfer. He is almost 58 and is reportedly of independent means. The other Republican under consideration is SOME of the leaders of the CBS Radio affiliates, all members of the Affiliates Board, Lewis E. Berry Jr. of Michigan, deputy coun- are shown with Network President Adrian Murphy immediately after last Monday's selor of the Dept. of the Army and a friend and meeting in Chicago. L to r: seated, John Patt, WiR Detroit; Mr. Murphy; Kenyon political associate of Sen Charles E. Potter Brown, KWFT Wichita Falls, Affiliates Board chairman; standing, Arnold F. Schoen (R- Mich.), chairman of the Senate Communica- Jr., WPRO Providence; George D. Coleman, WGBI Scranton; John E. Fetzer, WJEF fions Subcommittee conducting the uhf hear - Grand Rapids - WKZO Kalamazoo; Charles H. Crutchfield, WBT Charlotte; W. H. ing, now in recess until Thursday. Summerville, WWL New Orleans, and C. T. Lucy, WRVA Richmond. Page 30 May 31, 1954 BROADCASTING TELECASTING in which, a la NBC's "Tandem Plan," three their programs by adjusting by discounts night- advertisers per program are offered participa- time costs to approximately those of premium Old- Timers' Meet tions in a series that encompasses three half - daytime costs. Related to such a cost adjust- hours per week. CBS Radio may change this ment, the program time of certain network ANNUAL BMI -NARTB "Old-Timers to five quarter -hours per week, but the agree- shows of 25 minutes or longer duration would Dinner," a tradition of industry conven- ment provides that the plan will not be ex- be reduced slightly to permit full one -minute tions, was held Monday night during the tended without prior consultation with the commercial or public service announcements Chicago NARTB convention. Board affiliates. by the stations. members and a group of veteran industry The CBS Radio plan is dependent on in- "The CBS Radio Network and its affiliates figures were guests at the dinner held at dividual negotiation; before it can become oper- also decided to inaugurate a jointly sponsored Sarah Siddon's Walk, Ambassador East ative, affiliates representing 85% of the rate fall advertising campaign to promote the pro- Hotel. card must sign. Network authorities, however, grams of CBS Radio and its affiliates. They appeared confident they would have no trouble. will likewise institute a jointly sponsored quali- Date for any such reduction in nighttime tative research study of radio listening habits costs was uncertain. Timing, officials said, will throughout the United States and the impact Fellows Lauds Service be left to the network. But it cannot come be- of radio listening on the sale and use of ad- fore Aug. 25, since the network a year ago vertised products." Of State Associations gave a 12 -month commitment not to disturb Meanwhile, NBC President Sylvester L. (Pat) network rates. Officials thought the change Weaver Jr., Executive Vice President Robert NARTB President Harold E. Fellows last week probably would come between Aug. 25 and the W. Sarnoff and other NBC top officials met paid tribute to presidents of the various state end of the year. Wednesday morning with approximately a and territorial broadcasters associations for con- Concessions Made dozen NBC Radio affiliates who had been hold- tributing "outstanding service" to industry at outs against the network's plan of selling one - the local level. In moving to accept the reduction in evening minute announcements in certain programs. rates, CBS Radio affiliates won concessions not At the same time he announced a plan for The affiliates were not asked at that time to launching a new national bulletin service de- only relating to non -sale of participations by accept the participations plan, but participants CBS Radio to signed to keep these groups apprised of ac- the network but also committing in the meeting said afterward they thought a campaign in tivities and developments among the various lead a cooperative advertising majority would do so later. which the stations and the network will both organizations. participate in the promotion of CBS radio The Affiliates The occasion was a luncheon given for state programs next fall, and to underwrite a "quali- The affiliates included Paul W. Morency, broadcasters last Monday by NARTB during tative" study of radio listening, both inside and WTIC Hartford; Hugh A. L. Half and James the 32nd annual convention. Mr. Fellows' an- outside the home. M. Gaines, WOAI San Antonio; Martin Camp- nouncement of the proposal was amplified by CBS Radio officials also agreed to continue bell, Alex Keese and James Moroney Jr., Ralph Hardy, NARTB vice president in charge to explore the possibilities of granting affiliates' WFAA Dallas; P. A. (Buddy) Sugg, WKY of government relations. Over half of the state requests that daytime rates be increased. They Oklahoma City; Payson Hall and Frank groups belonging to NARTB were represented. insisted, however, that the time for such in- Fogarty, WOW Omaha; D. L. (Tony) Provost "When it comes to a legislative hearing or a creases has not yet come. and Leslie H. Peard Jr., WBAL Baltimore; public relations meeting ... numbers are the Almost concurrently with the CBS Radio Robert B. Hanna Jr., WGY Schenectady, and most important items in the presentation," Mr. affiliates meeting, delegates to the NARTB con- Jack Harris, KPRC Houston. Fellows said. He noted that "NARTB has vention were told by Alfred Stanford, publisher Members of the CBS Radio affiliates board championed the cause of state associations and of Boats, formerly of the American Newspaper on hand for the meetings included Chairman will continue to do so." He also observed Publishers Assn.'s Bureau of Advertising, also Brown: Arnold F. Schoen Jr., WPRO Provi- interest of the NARTB Board in cooperating formerly associated with Benton & Bowles, dence; George D. Coleman, WGBI Scranton; with state groups and NARTB's attendance at that he considered it "wicked" for radio to "fall C. T. Lucy, WRVA Richmond; Charles H. state meetings, and asked their cooperation. back on cutting prices' (story page 58). Crutchfield, WBT Charlotte; W. H. Summer- Purpose of the new bulletin (Stateside) to be The CBS Radio affiliates meeting was held ville, WWL New Orleans; George B. Storer, issued at least monthly, would be to afford Monday morning, followed by a session of the Storer Broadcasting Co.; John E. Fetzer, WJEF broadcasters an interchange of information on affiliates board with network officials that after- Grand Rapids and WKZO Kalamazoo, and Vends, usable news, working models of clauses noon and again Tuesday. Then Kenyon Brown, John F. Patt, WJR Detroit. Absent were Hul- in state legislation and means of working out KWFT Wichita Falls, chairman of the affiliates bert Taft Jr., WKRC Cincinnati; Sal Haas, local problems. State presidents at the luncheon board, and CBS Radio President Adrian Mur- KIRO Seattle, and Hugh Terry, KLZ Denver. expressed favor with the service, citing trends phy issued the following joint statement: and problems in their own states. "The CBS Radio Network and its affiliated Mr. Hardy claimed that the industry "can't stations in a meeting in Chicago today united Petry Reviews Sales Methods get along with blinders on," referring to needs in a concerted effort to strengthen the tradi- EDWARD PETRY, president of Edward Petry in the legislative and public relations fields. He tional CBS Radio Network policy of selling & Co., station representatives, reviewed radio said broadcasting's interest should be kept be- advertiser network facilities on a time -unit sales techniques at a meeting of radio stations fore the public in a "favorable light." basis for their own programs rather than as represented by his firm, last Monday morning Mr. Hardy also cited various NARTB serv- spot announcements in unrelated programs. It at Chicago's Palmer House. ices available to state broadcasters groups. was the unanimous conviction of the CBS Radio affiliates present at the meeting held in Chicago, May 24, as well as the CBS Radio Network, that such a policy would best assure the continued dominance of CBS programming, and at the same time allow the advertiser maximum value in identifying the product or service advertised with the program sponsored. Resist Spot Plans `The CBS affiliates deplored the widespread activities of some networks in accentuating the sale of other than the customary time and program units. They also commended CBS for its progressive efforts in maintaining the structure, dignity, and audience appeal of net- HIGHLIGHTING NARTB's luncheon for presidents of state broadcasters associations work radio and for resisting temptation to last Monday was the interchange of views on NARTB's proposed new bulletin service expand network competition for spot broad- for such groups. Seated at head of table are (I to r): John Meagher, new NARTB participating announce- casting through sale of radio vice president; Frank Crane, managing director, Southern California Broadcast- ments. ers Assn.; Ralph Hardy, NARTB vice president in charge of government relations; "To stimulate still greater use of nighttime Los Angeles, representing California State Radio & Television hours for individually sponsored network pro- Calvin Smith, KFAC Rogers, WSAZ -AM -TV Huntington, W. Va., grams, CBS will consider for the fall added in- Broadcasters Assn., and Lawrence H. ducement to advertisers buying facilities for president of the West Virginia Broadcasters Assn. May 31, 1954 Page 31 BROADCASTING TELECASTING NARTB [MONDAY]

organization all together continue to record a MUTUAL TELLS AFFILIATES OF PLANS profitable overall radio -tv report, General Tire has no intention of disposing of Mutual. FOR PARTICIPATIONS, MERCHANDISING Program plans were outlined by Herbert Rice, Network voices confidence its plans will be accepted after a meet- programs vice president, who noted that MBS morning programming already is strong and ing at which proposals were made to the affiliates. is being made stronger; that the children's block PLANS for the sale of additional "participa- The merchandising plan, which probably will be strengthened, and that the strong Sun- tions," described as an expansion of the cur- would go into effect between Oct. 1 and Jan. day mystery block, while curtailed for baseball rent "multi- message" plan, and for affiliates' 1, was described by Robert A. Schmid, ad- coverage during the summer, will be resumed organized participation in an expanded mer- ministrative vice president in charge of re- in strength in the fall. He pointed out that chandising project [BT, May 17], were put to search, advertising, promotion and publicity, Mutual had optioned the Sherlock Holmes se- the affiliates by MBS officials at a meeting last as a means of harnessing one of the network's ries, with John Gielgud and Ralph Richardson, Monday during the NARTB Convention. "greatest" assets -its size, with 572 stations for fall presentation. Mutual officials said afterward they were coast to coast and with 325 of these located in J. Glen Taylor, administrative vice president confident the plans would be accepted by the one -station markets. in charge of policy, laid the groundwork for affiliates. They did not ask for a vote at the Mutual affiliates, under this plan, would make the detailed presentations on the participations meeting. from 10 (in the case of smaller stations) to 50 and merchandising plans. The participations plan, which Mutual hopes (for largest outlets) calls per month on retailers 'Positive, Collective Thinking' He said "positive, collective thinking" had led to sales enabling Mutual to keep its programming wholly intact for the summer without the $300,000 to $400,000 program costs that Mutual itself would have had to lay out otherwise. He cited the Florida Citrus Commission's purchase of five 25- minute periods a week for 52 weeks, Pan American Coffee Bureau's signing for five participations a week in the "multi - message" plan, and Bridgeport Brass Co.'s summer campaign using one participation a week for 13 weeks. Mr. Taylor also noted that Mutual's 20th anniversary occurs in October, and said the network will exploit the occasion fully in its sales and programming operations. He reported that Mutual's gross sales for the first quarter of 1954 were 5.1% ahead of those for the same period last year, and that "our summer stock looks better, and is better, than ever before." Mr. Taylor listed Mutual's advantages as including "daytime coverage that is second to none," the fact that "radio is our only busi- WAITING for the start of the Mutual affiliates' session in Chicago are (I to r): seated, ness," a marked increase in Mutual's audiences, Frank Koehler, WROV Roanoke, Va.; Thomas F. O'Neil, Mutual president; standing, the promotion- mindedness of MBS affiliates, Robert Carpenter, station relations director; J. E. Campeau, CKLW Windsor- Detroit; the flexibility of the network, and advertisers' Earl M. (Pete) Johnson, MBS administrative vice president in charge of station rela- sponsorship record showing that "we're not a tions, production and engineering, and J. Glen Taylor, administrative vice president hiatus network." in charge of policy for the network. Affiliate acceptance of the network's participations plan, Mr. Taylor said, would make to put into effect Oct. 1, permits the network and local representatives of national advertisers, Mutual competitive with other networks from to sell "spots" within a 30- minute morning pro- seeking special in -store displays for the adver- a sales standpoint, stabilize programming, make gram, a 30- minute afternoon program, and, in tisers. Mutual also would provide the tools it easy for advertisers to buy Mutual time, and the event the so- called series "A" and "B" pro- for additional promotion -decals stressing the enable Mutual to deliver to advertisers "what gramming is discontinued after Dec. 31, also Mutual "plus value" theme, recorded announce- we say we can." within a 30- minute evening program. ments (with provision for local cut -ins for advertisers), a general merchandising Johnson Explains kit, etc. The merchandising project was pre -tested on The first spot in each segment would be car- several stations, including WBRK Pittsfield, ried by the affiliate without compensation; on Mass., and WROW Albany, N. Y., with "en- all others, compensation would be paid on a thusiastic" response from. both agencies and basis in keeping with the network charge. For advertisers, network officials said. instance, the affiliates were told by E. M. (Pete) Johnson, administrative vice president in charge Diehm Cites Necessity of station relations, production and engineering, Victor C. Diehm, WAZL Hazleton, Pa., that if a 30- minute drama were the participa- chairman of the Mutual Affiliates Board, ex- tions program, the stations would receive no pressed the view that, from a competitive stand- compensation for the first participation sold by point, it was necessary that Mutual be allowed Mutual, would be paid for 10 minutes for the to expand its sale of participations, and also second, an additional 10 minutes for the third, that "some sort of merchandising plan is neces- and another 10 minutes for the fourth. sary." Sale of the first participation by the network, He voiced his personal opinion that with its without compensation to the stations, "just participations and merchandising proposals about gets us off the hook" for the cost of the Mutual "has come out with a plan that will not program, Mr. Johnson said. He also pointed only help Mutual get additional business but out that stations would be allowed to sell locally will also help Mutual affiliates to get business." CORRIDOR conversation engrosses (I to any participations not sold by the network, sub- Thomas F. O'Neil, Mutual president, laid to r) E. J. McKellar, KVOX Moorhead, Minn.; ject to recapture by Mutual on 28 days' notice. rest reports that General Tire & Rubber Co., John Fulton, WQXI Atlanta, and Robert Additionally, when Mutual has sold one strip, controlling owner, was disposed to get rid of A. Schmid, Mutual administrative vice it would be permitted to launch another 30- the network. He told the affiliates that so long president in charge of research, adver- minute participations program within the same as General Tire's owned stations, its Don Lee tising, promotion and publicity, at the segment of the broadcast day. and Yankee regional networks, and the Mutual opening of the MBS affiliates' meeting. Page 32 May 31, 1954 BROADCASTING TELECASTING The fabulous Central Florida Citrus Belt

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Kansas City; WMT -TV Waterloo, Iowa; KFEL- TV Denver. Mr. Moore kicked off the TvAB membership rally by observing that "each tv operator has in his hands the all-time giant of advertising," yet it is the only major medium that still is not organized. By pooling resources, he said, tv can get more than 7% of the $8 billion advertising fund. Just 1% of that fund would amount to an $80 million increase, he said. TvAB will set up a nominating committee before mail balloting to name a board of directors which can be in operation by July 1. An executive committee of 12 continues until the board is formed, with the organization committee disbanding. Robert M. Purcell, of Robert M. Purcell Television, Hollywood, narrated a slide film reviewing the TvAB sales situation and showing the need for the sales promotion unit. Arthur Porter, vice president of Leo Burnett Co., Chicago agency, said agencies will wel- ADDRESSING TvAB's Chicago session on behalf of small- medium market stations was come research showing how many advertising W. D. Rogers, KDUB-TV Lubbock, Tex. At his right (I to r): Norman A. Gittleson, impressions are created for each dollar spent. WJAR -TV Providence, R. I.; Neville Miller, legal counsel, and Richard A. Moore, KTTV "Precision media buying is the order of the (TV) Los Angeles, temporary chairman. day," he said. Leslie C. Johnson, WHBF -TV Rock Island, TVAB OPENS SHOP IN Ill., said resistance is developing in the sale of NEW YORK TODAY daytime and fringe tv time, with some stations WITH 100 OUTLETS AFTER already pricing themselves out of the market. NARTB MEET He cited the trouble of increased costs. He Headquarters are being set up in New York's New Weston Hotel personally preferred percentage of revenue as a after rapid organization of TvAB at the Chicago sans basis for dues instead of the highest Class A convention quarter -hour rate per month. benefit of networks or NARTB. Richard Moore is temporary head. Harold P. See, KRON -TV San Francisco, TVAB (Television Advertising Bureau) opens be consultants to the TvAB board. contended TvAB would help develop depart- New York headquarters today Monday as a Three working committees will be named this ment store business and cited increased operat- local- national tv sales promotion agency with ,yveek. They will deal with selection of a ing costs. Vernon A. Nolte, WHIZ -TV Zanes- about a third of the 375 -odd stations as mem- project director, membership and planning. All ville, Ohio, argued TvAB would help develop bers, according to Richard A. Moore, KTTV will be representative of the full membership. national spot, a disappointment in many uhf (TV) Los Angeles, temporary chairman. Tom Harker, Storer Broadcasting Co., is tern- operations. Headquarters are being set up in the New porary treasurer and Moore as W. D. Rogers, KDUB -TV Lubbock, Tex., Weston Hotel under direction of an executive temporary chairman of the executive committee. said millions are spent in promoting newspaper committee headed by Mr. Moore. The project They operate until successors are elected. advertising in small and medium cities, whereas was first set up last and was is April 22 launched Registration cards are being sent every mem- nobody telling the tv story. formally at the NARTB Chicago convention ber to obtain a list of those eligible to run for without network (except o&o stations) or board membership. A nominating committee Radio History Series NARTB participation. will draw up a list of names for a mail ballot- "We're in business than we -faster expected," ing. Clerical help will be hired at once. The Offered Free by BMI Mr. Moore told BT. "TvAB is a going con- 15 -man board will be equally representative of A RADIO program series, written by outstand- cern with around one -third of stations signed three classes, based on population of city in ing U. S. historians and designed to tell the and more coming in every hour." which station is located under 150,000 popula- American story from "the age of discovery" to More Stations Join TvAB tion; 150,000-500,000; over 500,000. the "age of the atom," will be given free to all radio stations by Broadcast Music Inc. A half The list of early signatories included, among -day program in Chicago last Monday Carl Haverlin, BMI president, announced the morning brought in others, such stations as WOR -TV New York; new members as TvAB's ambitious project last week in Chicago. He organizers made KOA -TV Denver; WHBF -TV Rock Island, Ill.; spirited pleas showing the need said that BMI and the Society of American His- WDTV (TV) Pittsburgh; WAGA -TV of a promotional agency to sell the new adver- Atlanta torians are cooperating in the project. and other Storer Broadcasting stations; Sixty tising medium. Sparking the project are na- Co. leading historians, including Pulitzer WRGB (TV) six Prize tional representatives, with networks and Schenectady, N. Y.; WGN -TV winners, will write the shows. NARTB privately irked-networks because the Chicago; KTTV (TV) Los Angeles; WBTV promotion is local- national spot and non -net- (TV) Charlotte, N. C.; KPRC -TV Houston; Shafto Elected to BMI Board work in scope; NARTB because it has been de- WMTW (TV) Poland Springs, Me.; WFIL -TV G.-RICHARD SHAFTO, vice president and veloping a media -wide project which still is in Philadelphia; WABT -TV and WBRC -TV Birm- generai manager of WIS -AM -TV Columbia, the drafting stage. ingham; KRON -TV San Francisco; WJAR -TV S. C., and WIST Charlotte, N. C., was elected TvAB moved swiftly and dramatically last to the board of Broadcast Music Inc. at Providence, R. I.; WSAZ -TV Huntington, W. a week at the convention. It claimed to be May 23 meeting of the board in Chicago. around the one hundred mark in station signa- Va.; WHIZ -TV Zanesville, Ohio; WHB -TV tures, and is shooting toward a $500,000 first - year budget. Many of its signers reserved the right to obtain ownership approval. Many non -signers are waiting to see what happens. They want to see what sort of promotion will be done and who will do it. They are interested in looking over the board membership when directors are elected. Key personnel in TvAB, besides Mr. Moore, are Richard P. Doherty, consultant, who now fills that role on a permanent basis. He will work on membership activity and organizational matters. Neville Miller, Washington QUARTET of TvAB organizers at Chicago (I to r): Richard P. Doherty, consultant; radio attorney who wrote TvAB's bylaws draft, Vernon A. Nolte, WHIZ -TV Zanesville, Ohio; Harold P. See, KRON -TV San Francisco, has been retained as legal consultant. They will and Leslie C. Johnson, WHBF -TV Rock Island, III. Page 36 May 31, 1954 .BROADCASTING TELECASTING IN SAN FRANCISCO... *THEY STILL DANCE TO HIS TUNE...

And maybe you danced to his orchestra, for Del Courtney is still one of the big names in music. You saw him, maybe, at the Ambassador in New York, the Stevens in Chicago, the Cocoanut Grove in Los Angeles, the Roosevelt in New Orleans or at any of many great hotels throughout the nation. Del's still a great band leader, but his first love now lies in the personalities and novelties of his own TV show ... San Francisco's highest -rated locally produced program, the only such program in recent San Francisco history to reach the top ten among all daytime adult shows, local or network. Participations are yours at an amazingly low cost per thousand. Remember, in San Francisco, they still dance to Del Courtney's tune. *Women particularly

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BROADCASTING TELECASTING May 31, 1954 Page 37 NARTB [MONDAY]

ESAU, ROGERS NAMED TO NARTB TV BOARD Election of the two new members boosts the unit's membership from 13 to 15. Five other directors were re- elected. NARTB is operating with a 15 -man television NEW DIRECTORS elected Monday to the Tv Board include (I to r) W. D. Rogers Jr., board, two more than before, following elec- KDUB -TV Lubbock. Tex.; Paul Raibourn, KTLA (TV) Los Angeles; Robert D. Swezey, tion of seven tv directors at the Chicago convention. Decision to increase the board from WDSU -TV New Orleans; Clair R. McCollough, Steinman Stations; John Esau, KTVQ (TV) 13 to 15 was reached at a luncheon meeting Oklahoma City, and George B. Storer, Storer Broadcasting Co. Absent when of the directors, held just prior to the Monday photo was taken was Harold Hough, WBAP -TV Fort Worth. business meeting of the membership. Two new members, John Esau, KTVQ (TV) Oklahoma City, and W. D. Rogers Jr., KDUB- TV Lubbock, Texas, were elected with the support of uhf members and as a tv -only station operator. Paul Raibourn, KTLA (TV) Los An- geles, was re- elected as a tv -only director. The other four, all re- elections, were Robert D. Swezey, WDSU -TV New Orleans, who has been chairman of the board; George B. Storer, Storer Broadcasting Co.; Clair R. McCollough, Steinman Stations, and Harold Hough, WBAP- TV Fort Worth. Mr. Rogers had been on the board before, and Mr. Esau had been a radio director. Judge Justin Miller, retired NARTB board chairman and now legal consultant to the association, presided at the election. A report submitted to the membership by Vice President Thad Brown and summarized by Chairman Swezey, detailed some of the RETURNS from tv precincts were checked by a five -man tally board during election highlights of the television achievements of of NARTB video directors at Chicago. L to r: Gene O'Fallon, KFEL -TV Denver; Joseph NARTB during the year. E. Baudino, KDKA Pittsburgh; Gordon Gray, WOR -TV New York; Joseph Brenner, Industry teamwork and cooperation helped KBAY-TV San Francisco, and P. A. Sugg, WKY -TV Oklahoma City. make color tv a reality during the past year, the report emphasized. The all- industry tv music license committee was lauded for its MULTIPLEXING MAY BOOST FM--STERLING negotiations leading to ASCAP blanket and per program agreements. Dwight W. Martin, Multiplexing will mean more broadcast medium, "the answer is in programs General Teleradio, was committee chairman. -you won't have trouble if you have programs revenue, stronger program- that want Tv Circulation Plan people to hear." He said, "I don't ming and better service know any way to make money in am, fm or tv A multi-million dollar long -range tv circula- unless there is reason for people to tune in." A PREDICTION that multiplexing may give tion measurement plan has moved toward the Mr. whether fm "the revitalization it needs" was advanced Lindsay questioned fm could pre -testing stage and work will be underway be sold on by FCC Comr. George E. Sterling last week. the basis of its high- fidelity quali- in a few weeks, it was pointed out. Sports reties-a position that was challenged in later lations show encouragement in some fields but Speaking to an estimated 150 to 200 broad- statements from the floor -and said that WSOY- the NCAA college football plan was mentioned casters at the Monday fm session of the FM, which programs sports separately from as showing a lack of understanding between NARTB convention- described as the largest WSOY, had made its profits entirely from its telecasters and colleges. Work of George J. fin turnout at an NARTB convention in recent sports coverage. Higgins, KMBC Kansas City, chairman of the years -Comr. Sterling said he felt that, if FCC Mr. Wheeler stressed the importance of NARTB Sports Committee, was lauded. adopts "in some form" its proposal to authorize storecasting as a source of fm revenue, assert- Criticism was voiced on the canons of the multiplexing, the result will be more revenue ing that storecasting programs can also be American Bar Assn. prohibiting tv coverage for fm stations, stronger programming, and made highly attractive to home audiences. In of judicial proceedings as well as attempts of better service. answer to a question, he estimated that in- state some legislatures to bar cameras. Comr. Sterling shared the spotlight at the stallations in 15 to 100 stores are necessary for Criticism of television was found to be di- meeting with a group of fm broadcasters - a successful storecasting operation. WEAW- minishing, with the Television Code and an Walter Brown, WDXY (FM) Spartanburg, FM, he said, has installations in some 500. NARTB public relations program praise. S. C.; Merrill Lindsay, WSOY -FM Decatur, Comr. Sterling, voicing his view that multi- Another achievement is the station- distribu- Ill.; Winslow Porter, WRFL -FM Winchester plexing technically is past the experimental, de- tor standard film contract, designed for volun- Va.; Edward Wheeler, WEAW -FM Evanston, velopmental stage, stressed that multiplexing, tary use by the industry. The contract is about Ill., and John F. Meagher, KYSM-FM Man- under the Commission's proposed rules, would ready for final action by the two groups. kato, Minn., newly- elected NARTB vice presi- not result in deterioration of the basic fm In the Tv Board election process, the list dent for radio -in discussions of multiplexing, signal. He said FCC considers the additional of nominees included Robert B. Hanna Jr., high fidelity, fm programming and fm sales signal that comes from multiplexing to be an WRGB (TV) Schenectady, N. Y.; Wayne Coy, policies. Ben Strouse, WWDC -FM Washing- "adjunct" to fm, not a "replacement" for it. KOB -TV Albuquerque, N. M.; Allen M. ton, chairman of the Fm Committee, presided. Mr. Strouse relayed to the assembled fin Woodall, WDAK -TV Columbus, Ga.; Harold Mr. Meagher, in a brief statement, reassured broadcasters a suggestion, which he said came P. See, KRON -TV San Francisco; Mortimer the fm operators that NARTB's abolition of its from an NARTB fm committee member, that C. Watters, WCPO -TV Cincinnati; D. L. Pro- Fm Dept. was part of an organizational re- the Johnson bill to exempt from excise tax any vost, WBAL -TV Baltimore. alignment which, far from implying a "scuttling" tv set that contains uhf as well as vhf be Tally clerks for the election were P. A. Sugg, of fm, should lead to better NARTB service amended to apply equally to any radio set that WKY -TV Oklahoma City; Gordon Gray, to fm broadcasters. includes fm as well as am. WOR -TV New York; Joseph E. Baudino, West- Mr. Lindsay, introduced by Chairman Summing up, Mr. Wheeler said that ap- inghouse Broadcasting Co.; Gene O'Fallon, Strouse as a man who not only is making parently many fm operators were wondering KFEL -TV Denver, and Joseph Brenner, money out of fm but also is applying for an- if they could keep fm station on the air. "We KBAY -TV San Francisco. other station, stressed that in fm, as in any can't afford to cut it off," he observed. Page 38 May 31, 1954 BROADCASTING- TELECASTING We'ye got the Facts, just the Facts ...

(... about KQV's popularity outside of Pittsburgh!)

THE CASE: Since last August, KQV has led all other stations in program "Firsts" in Pittsburgh according to Pulse Surveys. This KQV leadership in top -rated local and CBS shows continues to grow each month. And now, a new Pulse Survey of our Half MV -M area covering all or parts of nine counties ... and including 25 stations ... shows that KQV's ratings outside of Pittsburgh coincide almost perfectlywith KQV's high Metropolitan Pittsburgh ratings.

THE EVIDENCE o

NINE- COUNTY PITTSBURGH PULSE RATING PULSE RATING AM 11:00 to 11:15 7.0 7.6 1:30 to 1:45 PM 6.3 6.4 to 7:00 PM 6:45 5.1 5.5 7:45 to 8:00 PM 5.1 5.6

THE VERDICT: KQV not only "gets out" into the rich suburban counties of the Pittsburgh market ... but actually leads in listener preference there almost as predominantly as it does in Metropolitan Pittsburgh. So if you want to sell all of the dynamic new Pittsburgh market, your key is KQV!

wan 521

CBS Ra to f' ""? IN PITTSBURGH National Rep: PAUL H. RAYMER Co. New York Chicago Detroit San Francisco Hollywood Atlanta Dallas

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STANDARD HOURS TOP DBA PROJECT Daytime group will press for 5 a.m. - 7 p.m. schedule before FCC, according to plans made in Chicago at Monday meet. OPERATORS of daytime radio stations laid plans last week for extended efforts to obtain FCC approval of around -the -year 5 a.m. to 7 p.m. operating hours. At a meeting Monday in Chicago's Palmer House, the Daytime Broadcasters Assn. (1) elected a new board of directors who in turn elected officers, (2) was briefed by legal and engineering counsel on the status of the day - timers' appeal for more air time, and (3) was urged to invigorate a membership drive with the objective of signing up at least 300 of the 800 daytime stations in the U. S. Present membership is 134. Ray Livesay, WLBH Mattoon, Ill., a founder of DBA and secretary- treasurer since its or- OFFICERS the Daytime Broadcasting Assn. meet ganization, was elected president by the new NEW of after their election by the board. W. J. Thomas, WCPA Clearfield, Pa., DBA board in Chicago last Monday. L to r: W. J. Thomas, WCPA Clearfield, Pa., was elected chairman of the board; W. Kenneth chairman of the board; Ray Livesay, WLBH Mattoon, III., president; Jack Younts, WEEB Patterson, WSIV Pekin, Ill., retiring president, Southern Pines, N. C., treasurer, and W. Kenneth Patterson, WSIV Pekin, became executive vice president; George J. Ill., execu- Volger, KWPC Muscatine, Iowa, was elected tive vice president. Alf Landon (absent), KSCB Liberal, Kan., was named a V.P. secretary, and Jack Younts, WEEB Southern Pines, N. C., treasurer. The board also chose a one -time Republican the technique is to use low- powered transmitters candidate for President of the United States feeding into existing power lines; signals then BAB ACTS TO FILL as DBA vice president. Though not at the Chi- are radiated from the lines and can be picked 3 BOARD cago meeting, Alf M. Landon, who ran un- up by ordinary radio receivers. Mr. Livesay VACANCIES successfully against President Franklin D. emphasized that DBA experiments with carrier THE Broadcast Advertising Bureau nominating Roosevelt in 1936, agreed by telephone to serve current broadcasting, though intended event- committee was asked last week by the BAB as a DBA officer. Mr. Landon is president of ually to permit stations to board to suggest successors KSCB Liberal, Kan. daytime operate to three directors longer hours, "do not in any way affect the who have resigned. Board Members DBA objective for fixed hours of operation The nominating committee, which earlier had been given Members of the new DBA board, which from 5 a.m. to 7 p.m." the job of finding a replacement for will serve for a year, are: Richard E. Adams, Charles C. Caley, WWBD Peoria, Ill., whose term as chairman WKOX Framingham, Mass.; Robert M. Wal- Radio of the BAB board expires lace, WOHS Shelby, N. C.; Thomas H. Max- Journalism Council next November, will hold its first meeting well, WIBB Macon, Ga.; H. R. Young Jr., Plans Refinancing Move July 8. John C. Patt, WJR Detroit, is chairman WSOK Nashville; Arthur L Eilerman, WZIP of the committee. Covington, Ky.; Worth S. Rough, WCBC An- REFINANCING plan involving the Council The directors who have resigned are John F. derson, Ind.; Charles R. Dickoff, WBEV on Radio Journalism will be submitted to the Meagher, KYSM Mankato, Minn., who has Beaver Dam, Wis.; George Dodds, WGGH NARTB board for its approval, it was de- been appointed NARTB radio vice president Marion, Ill.; Basil Anderson, KJSK Columbus, termined during the NARTB convention last [BT, May 17] effective June 15; Arch L. Mad- Neb.; Morris Mendel, KGST Fresno, Calif., week. and Messrs. Younts, Thomas and Patterson. sen, formerly of KOVO Provo, Utah, who be- The council held a closed session last Mon- came BAB director of member service The DBA meeting, attended by both mem- early this day. Sitting in were " ber and non -member daytime station executives, Robert K. Richards, month [BT, May 10], and Herb Hollister, heard Harry J. Daly, Washington attorney for NARTB vice president, and university repre- KCOL Fort Collins, Colo., who quit the BAB the organization, urge stations to concentrate sentatives, including Don Brown, U. of Illinois board because of the pressure of other business. on two main objectives: To obtain year- around radio-tv specialist. It was headed by Harvey Instructions were given to the nominating operation from 5 a.m. to 7 p.m., and to de- Heath, East Coast radio specialist. committee by the BAB board at a luncheon fend daytime station power and operational The proposal was approved to enable the meeting last Monday in Chicago. The board time limits against what he described as "in- council to realign its financial structure in line also set a meeting of the BAB executive corn - roads by clear channel stations." with sanction by NARTB. The meeting was mittee for July 9 to study changes made by the He said daytimers would be represented in one of several corollary sessions held as part board in the organization's dues structure. oral arguments before the FCC June 7 (post- of the official management agenda. The board At the same session Kevin Sweeney, BAB poned to June 15) on the daytime skywave is expected to act on the plan in the next president, told the board that BAB income in issue. month or so. the first two months of the current fiscal year Mr. Livesay, reporting as secretary- treasurer, had been running slightly ahead of the antici- said that DBA had a total income of $4,850 pated rate in the current budget. The BAB from last Jan. 8, date of its official founding, to Witting Addresses WBC Meet budget for this year is $687,000. If income last May 1 and had spent $3,544.25. Income is ENGINEERING keeps to the level of the first two months, he exclusively from member dues which are executives of Westinghouse $15 a said, $696,000 would be collected in the year. month. Broadcasting Co. met last Monday at the Palmer However, Mr. Sweeney said, BAB expects to An additional DBA project is House to discuss technical developments on dis- experimenting add at least 30 new member stations during with carrier current broadcasting, play at the NARTB convention. Chris J. Wit- Mr. Livesay the summer, to increase total membership to explained. If experiments turn as antici- ting, president of the company, and Joseph out more than 850. Such a membership would pro- pated, the DBA will petition E. Baudino, executive FCC to set stand- vice president, addressed vide total income of more than $750,000 per ards for that type of broadcasting. In essence the meeting on general engineering policy. year. gage 42 May 31, 1954 BROADCASTING TELECASTING fest. Over Puget Sound!

Z EVE RETT o

W SEATTLE 0 a

Don't buy PART when you can get it ALL! KTNT-1V Covering Seattle, Tacoma and the Puget Sound Area CHANNEL II

KTNT -TV AREA QUICK FACTS AND FIGURES Population Distribution City of Seattle 37.65% Balance of King County 21.37% Pierce County (Including Tacoma/ 22.22% Balance of Areas West and South 18.76% TOTAL (1,250,000) 100.00%

Grade A contour covers over 1,000,000 people; Grade A and B contours cover over 1,250,000 people; INFLUENCE AREA covers over 1,500,000 people

AFFILIATED WITH CBS and DUMONT TELEVISION NETWORKS CONTACT WEED TELEVISION

BROADCASTING TELECASTING May 31, 1954 Page 43 NARTB [TUESDAY]

vester Co., and Charles H. Tower, acting man- INDUSTRY MUST WORK TOWARD UNITY, ager, NARTB labor department. Mr. Reilly told broadcasters, "You're not as FELLOWS SAYS IN ANNUAL REPORT helpless as you think" in labor negotiations. When unions make unreasonable demands, he Radio and tv must remember there are other forms of competition said, employers should realize they are dealing than each other, the NARTB president says in his annual report. with employes through their unions. He said employers should be reasonable in making BROADCASTERS, facing economic and gov- tors and regulators. The result is that we spend counter -demands. ernmental shooting from all sides, are now much of our time trying to cure something, Mr. Smith argued that if the union gets un- making targets of themselves, NARTB Presi- rather than trying to prevent it." reasonable, then management can do the same dent Harold E. Fellows told the Chicago con- Mr. Fellows urged broadcasters to get until negotiations settle down to a more sensible vention Tuesday in his annual report to the acquainted with their legislators and keep them basis. Mr. Reilly told employers it is "amaz- membership. posted about broadcasting affairs. He traced in ing" how sympathetic employes will be to the President Fellows told his luncheon audience detail the principal characteristics of the Ameri- employer's position if they are kept informed the industry must work toward unity. "We are can system of broadcasting (story below) and of the facts. still prone, as radio and television broadcasters, paid tribute to Judge Justin Miller, retired to fight each other for business -which is per- NARTB board chairman and now advisory Value of Advisory Service fectly all right, if we remember that there are counsel, for his service to American broadcast- Mr. Johnson urged employers to keep their other forms of competition. ing. facts up to date in planning negotiations and "This battle of electrons is viewed with NARTB's president reviewed progress of the cited the value of NARTB's advisory services amusement, and perhaps with bewilderment, association membership from 1,435 to 1,833 in for station officials facing contract discussions. by advertisers who can't take time to study the three years he has served as president. The "Management, too, has a right to state its its implications because they're engaged in con- number of Television Code subscribers increased grievances," Mr. Steele reminded. Herbert E. ferences with space salesmen representing news- from 118 to 225 stations and four networks in Evans, Peoples Broadcasting Co., cautioned papers and magazines." a year, he said. that management negotiators should be execu- In his address to "the biggest convention in tives with negotiating experience. Stanley E. the history of American broadcasting," Mr. Hubbard, KSTP St. Paul, said broadcasters Fellows listed such regulatory problems as Specialists Discuss "are being picked off one by one." "We're a proposals to regulate networks, to bar cameras bunch of sitting ducks," he added. and microphones from public proceedings and to eliminate radio and tv advertising. He paid Problems on Labor Mr. Pitts advised broadcasters to call in their tribute to the FCC as "a good Commission" operating people to appraise the effect of union demands and to try to figure out in advance and lauded its election of Rosel H. Hyde as Management should be well - Acting Chairman. some of the improvements to be made in con- informed in labor talks and tracts. Steps Toward Improvement take firm stands, panelists Listing industry steps toward self- improve- agree at NARTB meeting. N. G. Honors Stations ment, he said, "It's inconceivable to me that a MANAGEMENT CITATION to radio and tv stations for service television broadcaster would not subscribe to negotiators should enter la- was presented bor talks well- informed in National Guard recruitment the Television Code and a radio broadcaster to and be prepared to Tuesday to NARTB by Maj. William W. Cole- the Standards of Practice." He tied this into make firm stands for their rights, a panel of employe -employer man of the National Guard's Chicago NARTB legislative pressures, and then called for sup- specialists agreed Tuesday convention exhibit. E. Fellows, NARTB at the NARTB Chicago Harold port of the newly organized campaign of pro- convention. president, received the award which credited motion and public relations begun by the Robert D. Swezey, WDSU -TV New Orleans, radio and tv "in a large measure" for a gain NARTB Sports Committee under chairmanship served as panel moderator. He is chairman of 25,294 recruits in the two-month period of George J. Higgins, KMBC Kansas City. of the NARTB Labor Advisory Committee. ended April 1. NATRB's staff executives have problems try- He was flanked by Hoyt Steel, Benjamin Elec- ing to acquaint top government people with tric Co., Des Plaines, Ill.; Calvin J. Smith, the industry's operations, he said, adding, KFAC Los Angeles; William C. Pitts Jr., CBS; Christal Stations Meet "Nurtured in a profession which should produce Leslie C. Johnson, WHBF-TV Rock Island, Ill.; RADIO stations represented by the Henry L articulate people, we bog down when it comes Lee Shaw of Seyfarth, Shaw & Fairweather, Christal Co. met last Tuesday at Chicago's to getting broadcasting's story over to legisla- Chicago; William J. Reilly, International Har- Palmer House to discuss promotional plans.

THE A MERICAN SYSTEM OF BROADC ASTING As portrayed by NARTB President Harold E. Fellows to the Chicago convention AMERICAN "THE System of Broadcasting" Our "charter" (as a profession) is an The human elements of free broadcast- is a we with term that use much pride, but essay on liberty which begins with the im- ing's system are these: not always with full understanding. mortal words, "We, the people...." The people who look and listen... . It begins, as do all systems (whatever This (in the end analysis) is the mission The people who produce that which is seen their nature) with a purpose. of ALL media. It is no less and no more and It has been heard.... said that the sole purpose of than that of the people themselves. The people who pay for that produc- broadcasters is to make a profit: to our We speak then of the American tion. . shame, there may be a very few who System lend of Broadcasting not as an isolated And the government people who repre- credence to that lie. method of communication, but as a social force sent those who look and listen... . It has been said that the sole purpose of - greater in its impact-greater in its greatness That is a system. broadcasting is (or should be) to educate. because it is not a segment of a proposi- That is foolishness. - Anything short of it is an improvisation. tion, but the proposition itself. It has even been said that broadcasting's Let us, as broadcasters, continue to respect only mission is entertainment. And that, It is not education alone. each of those components in all that we do, too, is a most unfortunate concept. It is not business alone. and in all toward which we aspire. It is The mission of broadcasting cannot be not entertainment alone. The audience... . It is free enterprise categorized in a single phrase. It is all of -but that's only a part The advertisers. . of it. these; it is an experience of living; and it Our colleagues who labor in the media... . is much more. It is the facility itself-but that's only part And our government which has a proper Its true purpose is delicately woven into of it. interest.... the pattern of our nation's purpose itself. It is the sum of these, and becomes a If we meet our obligations to each of We are a people devoted to a "political system-something special- because it does these, and to our own selves be true, we faith" called freedom. Our mass media not not exclude elements essential to the opera- shall set before the world a shining example only reflect that faith -they nurture it. tion of a free medium in a free nation. of American enterprise.

Page 44 May 31, 1954 BROADCASTING TELECASTING WNCT GREENVILLE, NORTH CAROLINA

CHANNEL 9

Primary CBS Affiliate

The only VHF station covering the rich Eastern Carolina

market FULL TIME (7:00 A.M., through) with 100,000 watts.

RETMA SET COUNT, MAY 1, 1954 57,032

... and growing every day!

Indicating important audience -and advertiser -acceptance, WNCT was one of the Nation's fastest stations to go on full -time operation. 3 months after opening, WNCT was able to start full -time schedule beginning at 7:00 A.M. every day.

Its 874 ft. tower is the tallest in the Carolinas.

WNCT GREENVILLE, N. C.

A. Hartwell Campbell, General Manager

JOHN E. PEARSON CO., NATIONAL REPRESENTATIVE

JAMES S. AYERS CO., SOUTHEASTERN REPRESENTATIVE

BROADCASTING TELECASTING May 31, 1954 Page 45 r SHERM FELLER .... WVDA v Nationally known as a music composer and having ,+'.'30:,.^r several hits to his credit, Sherm handles the late

show from 1 1:05 P.M. to 1:00 A.M. Even at these hours the studio is filled to overflowing, because Sherm's easy style, friendly manner and outstanding work in civic and humanitarian drives has won him friends ranging from newsboys to potentates.

BILL SCI-IMEER .... WAZL Bill's the boy who wakes up this region with his MUSICAL CLOCK program starting at 6:00 A. M., and for two solid hours he spins records, news, time checks, weather forecasts and plenty of mer- VIC DIEHM Says: chandise selling to miners, housewives, bankers, store clerks, farm hands, etc. Bill's number two show

is AFTERNOON BALLROOM a popular pop

record show that is gaining a tremendous audience.

BILL PETIT .... WIDE 71teAe. Di44 Jockey4 Early morning gloom just goes flying

. .. when Bill "Wide Awake" Petit gets going on his WIDE AWAKE CLUB every morning. Bill's just wat De&'e' a,«y naturally on the sunny side ... dis- position -wise and music -wise. Local news, weather, time signals and lots of light, bright music spin the web that pulls listeners to WIDE. t,

"TUT" PERRY .... WHLM Here are sixteen platter spinners who can sell any product TUTS TOPS IN POPS show is a favorite of housewives, fac- your client desires .... deliver any audience you wish and they tory and office workers, motor- ists and farm folks and his TP's all have outstanding super -salesmen records. We have given WIGWAM, a daily two- and -a- half hour show -has something to you a miniature story of each of these fellows, but to get the offer every age from 6 to sept- uagnarian. big story of their ratings, sales successes, sponsor responses,

ARNIE KUVENT .... WIDE testimonials et cetera, just write to me, Vic Diehm, care of any Saturday night is the dancingest you all night of theweek! There's a hey- market; I'll send the information you need. day of dance music for happy feet at Arnie's TURNTABLE BALL- ROOM. Recorded bands beat out everything from the waltz to illl\11

the Charleston . . . two -and- one -half hours of wonderful 11t? entertainment. ,,,

JIM DOUGHERTY .... WHOL Jim wakes up Lehigh Valley with a fast moving, witty MORNING SHOW heard Monday Ebro' Saturday A 7:15 to 9:00 which includes music in the morning mood, time -check and weathercasts. This show can sell anything.

BOB MARTIN .... WVDA Known as THE ROBIN Bob Martin's show, daily 5 to 6 P. M. is spun from Storyville, Boston's top Jazz Club.

It's absolutely a must show for teen -agers, and Bob

does a whale of a selling job with jazz. Bob The

Robin" is also a correspondent for Down Beat in this country and The Musical Express in England.

HAL SWANEY .... WIDE The patter's at a minimum ... platters at a maxi- a mum ... when MATINEE MELODIES takes to the air. The tunes are always tops, with latest releases prominently placed alongside hits of today, and the hits of yesteryear. Judging by the daily deluge of mail, Hal's MATINEE MELODIES pro- f:1 té`3 iX¡ vides just the late afternoon lift the listeners like. `Yÿf 5; BILL CAMPERSON .... WHOL Studio facilities for the teen -age audience that daily join THE BILL CAMPERSON SHOW .are never large enough. This is an after school show playing the tops in pop music and Features a daily poll of local music stores to get the top three tunes of the day.

RAY CALABRESE .... WHLM Ray is an accomplished musician in his own right, and has disc jockeyed shows here since the opening of the station five years ago. At present he has three shows daily... MEMORIES, CONCERT HOUR, and AFTERNOON VARIETIES. His "Concert Hour" is used as a required subject at Bloomsburg State ...from Be Bop to Bach! Teacher's College, Music Appreciation Course.

EARL GYNAN .... WVDA Another d. ¡. in Boston who has two from Basin Street to Beethoven!! high rated weekly shows: STAR THEATRE Mondays at 9:30 P. M.

presenting highlights from a musical comedy or operetta and CONCERT

from Hep Cat to Chopin!!! HALL, I I:15 ' til midnite featuring classics, light classics and operatic excerpts selected by Earl, who also from Eddie Fisher to Figaro!!!! produces and narrates the show.

PAUL CERULA.... WAIL There's lots of Fun, folk songs \\\1\ %. and music every Sunday after- L noon on POLKA CAPERS when Paul d. j's, m. c's, and I I 4.4 ) bilinguists this exceptionally 1 popular program. Week days 1) his RECORD SHOP .s the outstanding housewife audience U ) ,--.\ program in this area.

GEORGE FRIARY . . WIDE George's thirty years in show business is the trick that turns an ordinary D. J. show into the 1400 CLUB. It's easy-

going, entertaining . . a "natural" that lust naturally makes his housewives brigade listen in every day.

KEN MALDEN ... WVDA From 3:05 to 5:00 P. M., Monday WVDA WHLM* thru Friday, it's THE KEN MALDEN SHOW in Ken's relaxed, informal Boston, Mass. ABC Bloomsburg, Pa. style, he spins the latest pop records, (Represented by Paul H. Raymer Company) while doing a superb selling job. His late show is called KEN'S KORNER. WIDE WAZL It's at the intersection of Mood Street and Music Avenue with Ken Biddeford -Saco, Me. MBS- Yankee Hazleton, Pa. NBC -MBS weaving a pattern of love, philosophy, (Represented by Paul H. Raymer Company) poetry and music.

WHOL DAVE DUNLAP .... WHOL Music kath special charms at the dinner hour on Dave's Allentown, Pa. CBS DINNER DATE Show, extremely popular in the homes, (Represented by Robert Meeker Associates) restaurants and cafes through out the Allentown - Bethlehem trading area. A perfect spot show for many Owned and Operated by Harry L. Magee * a product.

JOHN SCOTT .... WVDA One of New England's best known record -spinners, John Scott handles three shows and all three are top rated: DIAL QUIZ, JOHN SCOTT SHOW and DINNER DATE. John's easy style, pleasant voice, good humor and full knowledge of what will appeal to youngsters, middle -agers and oldsters is why he is so popular. NARTB [TUESDAY]

and public affairs operations; that broadcasters PALEY CITES NEWS, PUBLIC AFFAIRS "must build a strong news operation," in quality if not in numbers; that broadcasters AS RADIO -TV'S 'ROAD TO RESPONSIBILITY` should work out "well defined and clearly stated" news and public affairs policies in ad- The CBS board chairman and NARTB Keynote Award winner calls vance, stressing "fairness and balance." for fairness in news presentation and defends the broadcast media's Mr. Paley described CBS' policies as: right to editorial expression in his Tuesday address to delegates. "In news programs there is to be no opinion or slanting. The news reporting must be straight BROADCASTERS were admonished by CBS field of news and public affairs are often too and objective. Board Chairman William S. Paley last week spasmodic, too tentative, or too sensitive to per- "In news analysis there is to be to pay more attention to news and public af- mit us to realize our own independence and elucidation, illumination and explanation of the facts and fairs broadcasts as the "road to responsibility" stature. This must be corrected. situations, but without bias or editorialization. and service both to broadcasting and the U. S. "The important thing, whatever the ground "In both news and news analysis, the goal Winner of the NARTB 1954 Keynote rules you set for yourselves, is to consider care- Award of the news or the for his to the American fully whether you should not increase your broadcaster news analyst contributions system must be objectivity significant viewpoints of broadcasting, Mr. Paley stressed activities and your emphasis in the significant ... "fairness on important controversial issues are afforded and balance" as the "one basic tenet" that the opportunity of expression . . . opinion should be observed. Other than that, he asked broadcasts must be labeled for what they are. for no "uniformity" in the "ground rules" for such broadcasts. . . When opinion is expressed in any type of information program -excluding news and "In both news and news analysis," he said, news analysis where opinion is not allowed "the goal of the news broadcaster or the news - opportunity for reply is given to the person analyst must be objectivity his aim ... should with whom issue has been taken, or to a re- be to make it possible for the listener to know sponsible spokesman representing an opposite the facts and to weigh them carefully so that viewpoint. he can better make up his own mind." "An advertiser who sponsors any infor- Mr. Paley made clear that he felt "the broad- ... mation program produced by us does not . . . caster has the same right to editorialize and the purchase, or in any way gain, any rights to same right to independent expression as the control the contents of the program... . free press." But he said he was "not urging any- one to exercise this right. It is and should be Following his address, Mr. Paley was pre- NIS ::! 9 a matter of personal preference. However, I AllllN . sented NARTB's 1954 Keynote Award (see IN VOA FfiLI-,.. would urge that we fight to preserve this right cut) "for his lasting contribution to the Ameri- should it ever be threatened." He continued: cigrtFUUY Anp at can system of broadcasting ... for his pioneering endeavors as a leader in developing pat- 'Rounded, Vital Schedule' terns for better programs in news and education "I would like to say that it is not the act and in drama . .. for his steadfast belief in the of editorialization which puts the bite and the destiny of the radio and television industry, and backbone into a news and public affairs opera- for his unselfish contributions to our nation in tion. It is rather the fact of having a rounded war and peace, gratefully and respectfully pre- and vital schedule which does the trick; of hav- sented by the members of the National Assn. ing a schedule of unbiased news which covers of Radio & Television Broadcasters, Chicago, field of news and public affairs. If you do sill categories, national, regional and local; so- May 25, 1954." if you develop an active, responsible and eager o4f having a fair and objective analysis of that organization you move vigorously into this )iortion of the news which calls for background -if area, you will, I am convinced, do the country and interpretation; of having a schedule of con- and brodacasting an USE OF FILM AIRED troversy in which the issues of concern to enormous service." the Mr. Paley said today's "conditions and cir- listeners will get full and responsible airing; of cumstances provide the with an BY having public feature programs and documen- broadcaster NARTB PANEL unprecedented opportunity to move ahead in taries which put the spotlight on conditions this field AN NARTB standard film contract form should worthy of the listener's attention." of news and public affairs. We have be ready for presentation to members next Mr. Paley conceded that there may today within our grasp the opportunity to probe vide an extraordinary fall, Harold See, KRON -TV San Francisco, "abuses" of the broadcaster's power of public service in a "con- troubled world and, at announced last Tuesday at the NARTB Con- trol" over news and public affairs broadcasts, the same time, to increase our stature and strength as broadcasters. vention. Mr. See is chairman of the associa- just as "there are in other media." But, he said: But I must point out one does tion's Television Film Committee whose mem- "I for one have enough faith in the vitality that not receive positions of public trust bers appeared as a panel at a film workshop of the democratic process, in the intelligence and of strength on a silver tray. They must be won session. of the American people and in by resolution, the freshness courage of the competitive climate to believe that and performance. In these areas, I The committee will soon meet with film dis- the think, we still have quite goodwill and the determined intent of broad- some distance to go." tributors for conferences on the proposed con- casters to be fair, coupled with the powerful Broadcasters Lauded tract form, Mr. See said. voice of the people, will provide far better He said, "The press may not be as free as it Various aspects of tv film buying, handling protection against abuse than any other form of likes, but it's plenty free," and that broadcast- and presentation were discussed by panel mem- control. And let me remind you that those who ing has "done rather well" in its quarter -century bers who included Elaine Phillips, WSPD -TV would take this control away from the broad- of existence. "If we are fair and responsible in Toledo; Irving Rosenhaus, WATV (TV) New- caster are the ones who would put it in the our decisions, we will gain the approval and the ark, N. J.; Klaus Landsberg, KTLA (TV) Los hands of government." Angeles; Raymond Welpott, WRGB (TV) respect of the large majority of the people. .. . Mr. Paley said that "too Schenectady; Paul Adanti, WHEN -TV Syra- often public officials, ". . . We recognize the plain fact of our legislators and others in public life look upon power for good or evil, through the enormous cuse; Marshall Pengra, KLTV (TV) Tyler, Tex., the and broadcasting organization primarily as an force of our media. Yet the question remains Martin Campbell, WFAA -TV Dallas. instrument created to serve their own purposes, whether we enjoy in the the public mind the Three different policies in the use of film whatever these may be. They do not sufficiently status which is a natural corollary of our were explained by Messrs. Rosenhaus, Lands - regard the broadcaster as a free and autonomous rights and privileges. I respectfully submit berg and Adanti. Mr. Rosenhaus told how his institution exercising to the best of his ability that we do not and that we will not until we station, an independent in the New York an influence and responsibility dedicated to the have shown through clear performance that we market, bucked network competition by relying interests of all people. have faced up to our opportunities and to our heavily on film. "The fact is our own timidity in the vital responsibilities." "We borrowed ideas from our radio experi- areas of public information is self -perpetuating; Without suggesting "that there is any single ence," he said. One idea was to it breeds schedule film pressures which in turn breed further right way," Mr. Paley offered the following programs across -the -board, serving a particular timidity. Our excursions, by and large, into the recommendations: that top management should daily period for westerns, another for comedies, responsible exercise of our functions in the give "great emphasis and attention" to news another for feature films, etc. WATV (TV) has Page 48 May 31, 1954 BROADCASTING TELECASTING oIYN M. - N, rue,. _ LI 04).! 761111dp .Y Mp°' an Hill +! r'a.nW ldt fa.wwawdaoaea BrN4lewller >a 1 L!. aal. ld. Nerib.d Gelwrf TWIN fa,.II M«dimlb 13 d wm.ée 4a.1< bow a db wawa IN. vit'i.sA.t f... e.> A+. (( + (.4i;w a late bT.b. Lt. k(prlifon VK wuw14 ....o... Late kalrale PeNnn ..t. eW ® QweaL YrYU,w (1.y..' Le lei? . Us ed.. p. rMi linOtket r,.W rl.e.a.:e.,`ta- t ley-.1e 41.19l/16, r-"*..- a vwv;., b Tei: L, .. »,,, 25 n le...-em,«, ,,,, `+',.. ..s.r tmr° me. ,.p. , &ne,,.r o, w _ y,,,Tawu ro.rn ,rt. L>4ts,.,e., ,.kYyy{{/U a t: I.f,Iclt wlbu... f II ü y tS? i N filai G JIrx7O O. Y_ 37 let.

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BROADCASTING TELECASTING May 31, 1954 Page 49 NARIB [WEDNESDAY] been able to obtain high ratings, he said, by giving the audience a particular type of film TV WILL BE IN ONLY 325 COMMUNITIES show at a particular time. Mr. Landsberg said his station, also an in- UNLESS DEMAND RISES, HYDE PREDICTS dependent in the competitive Los Angeles market, used a combination of high quality Acting FCC Chairman praises broadcasters' cooperation and forecasts film and local live production. In his area, he said, a station had to be selective about its tv limitation as illustrating that radio 'is and will remain the basic choice of film shows. "Today a B feature pic- communication medium of the U. S.' ture won't get a rating," he said. An A picture will get a better rating on its second, third or UNLESS demand for stations rises, television burden upon a licensee. . . . We have no fourth run on the station than a B picture will will be confined to only 325 U. S. communities, interest in regulation just for the sake of regula- get on its first. Rosel H. Hyde, acting chairman of the FCC, tion." In the early days of tv, Mr. Landsberg said, predicted last Wednesday in a speech at the As make things the audience would accept inferior features. proof of the FCC's desire to NARTB convention. easier Today "you have to be selective" in choosing for broadcasters, he cited several policy changes These film. He pointed out that "more and more He forecast that limitation on tv localities to recently invoked at the FCC. half -hour film product, especially made for tele- illustrate his point that radio "is and will re- included: adjustment of operator requirements to vision, is becoming available." main the basic communications medium of the the needs of modern equipment; approval of remote Mr. Adanti said that although his station United States." control operations; extension of all license periods to three years; elimation of "use- used considerable film, an effort was made to In an address which also reviewed the work less" contract filing; elimination of the annual keep an appearance of live programming. "We of the Commission during the year that he ownership report; elimination of preliminary never use a film without a gimmick," he said. served as chairman, Mr. Hyde said that on the financial report, and an- Live announcers always appear at the beginning, basis of present grants and applications, there simplification of the nual financial report. end and breaks of a film show. will be about 670 tv stations in the 325 markets. Mr. Hyde warmly complimented broadcasters Make It Look Live "The interest and attention that have been de- for their cooperation in the Conelrad project voted to television may have obscured the con- At the request of Mr. Pengra, who said he of air defense, which has tinuing growth and development of aural cost them $2.5 million. had read of the situation in a trade magazine In the year the project has been in operation, broadcasting," he said. In the past 10 months, (see BT "Film Features," May 10), Sidney A. he said, Air Force tests have shown that it works he reported, 114 new am station authorizations Grayson, KMID -TV Midland, Tex., took the to minimize navigational information and were issued, almost as many as new tv grants. that floor to tell how he had built a set count in coverage has been shown to be adequate in 80% a new tv market from zero to 33,000 in three "On the basis of present demand," he said, of the cities in the system. months by the use of syndicated film programs. "television as a medium of local expression ap- Mr. Grayson said that he had been unable pears likely to exist in only 325 communities. Lauds Conelrad Cooperation to obtain a network affiliation in the new By contrast, 1,300 communities have their own market and hence went to work locally to sell local radio station." "The broadcasters of the nation have many film programs. -TV KMID now has 72 spon- He described radio as "a mature industry, rel- times been called upon in the past to aid us sored syndicated film shows per week, he said. in problems the FCC could not solve ourselves," atively speaking, in an electronics age . . . Mr. Campbell said that WFAA -TV had bet- vigorous and growing today, even in the face he said. "You have always met the challenge ter luck selling syndicated films, made especi- of competition from television stations." successfully. I believe the peak of this coopera- ally for tv, than selling feature films. don was reached in the Conelrad project." Miss Phillips explained several techniques of Television Prosperous In opening his address, who buying film and handling it (see BT "Film Mr. Hyde, was elected acting chairman of the FCC by the Features," Aug. 10, 1953). Film buying can It was true, Mr. Hyde said, that, in general, members after the expiration of his one -year be done in these ways: (1) spot booking for television had been prosperous. He quoted 1953 Presidential appointment last April 18, said: one time only; (2) on series basis for 13, 26 or FCC figures showing total tv revenue of $430.8 "We have among the notable devices of the more weeks; (3) on a long -term basis for a million and total income of $68.4 million be- FCC what is known as an STA Special large number of films for a certain number of fore Federal taxes [Bo T, May 24]. He pointed -A Temporary Authority. It is under such an plays over a specific time; (4) on a cost -per- out that in 1953 the average pre- freeze tv sta- authority that I appear before you today, and hour basis, and (5) on a library basis, for un- tion had an income of $658,000, and 26 of them some of you who have had similar experience restricted use of a certain number of films over had an income of more than $1.5 million each. a certain time. may appreciate my position." However, Mr. Hyde pointed out, there are Seven Ways to Improve many problems in the operation of tv stations She also made suggestions to improve the "and some people have lost considerable sums handling of film: (1) return film on the same of money in the attempt." One problem for reel and in the same box it came in; (2) keep tv today was that of equipping the public to re- bicycled films moving; (3) handle film care- ceive uhf. fully; (4) don't wait until the last minute be- "Many tv sets in the hands of consumers and fore notifying the distributor of the late ar- many sets being manufactured and sold in areas rival of film; (5) immediately notify the dis- where there are operating tv stations using chan- tributor if film has been damaged before re- nels in the range 14 to 83 are not equipped to ceipt; (6) if a station edits film, it should re- provide reception from transmission on such store it to its original form before passing it channels," he commented. "This situation and on; (7) don't use film on the air more times related problems present a challenge warranting than have been contracted for. the most serious attention of the entire in- Mr. Welpott said that WRGB (TV) had been dustry." able to attract and keep audiences by serializing Mr. Hyde referred to the uhf hearings which film programs. For example, the station runs are scheduled to resume this week before the the first half of a feature film Tuesday on Senate Subcommittee on Communications and COL. HARRY WILDER (c) was selected as mornings and the second half Thursday. "We said that "various types of regulatory actions are the "VIPer" of the year by the U. S. Mis- have been doing this successfully for three already being advocated in high places, including sion to the European Theatre of Opera- years," he said. still another freeze, curtailment of present serv- tions, 1945, at its Ninth Annual Con- In answer to a question from the floor as to ices, and regulation of the distribution of net- vocation when tv tape will be available and how it will works' program." The way of telecasters to at the NARTB convention in Chi- affect present film practices, Mr. See said that avoid such regulatory actions, he said, "is con- cago. With him are Clair R. McCollough telecasters on the West Coast believed that tape structive voluntary action." (I), Steinman Stations Inc., and vice chair- will solve many problems, particularly in re- Mr. Hyde noted that "one of the things man of the NARTB Tv Board, and. Judge cording network programs for delayed broad- which has given broadcasting its vitality is its Justin Miller, who headed the mission and cast at better times. His understanding was freedom from oppressive regulatory action." The now is NARTB consulting counsel. The that tape might be commercially available within Commission, he emphasized, "wishes to be tenth anniversary reunion will be held 18 months to two years. helpful" and not to place "a single unnecessary in Washington next May. 31, Page 50 May 1954 BROADCASTING TELECASTING GREAT Coming NEWS ti June 5th at RADIO

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PROS, CONS AIRED ON SPORTSCASTING Sports Do's & Don'ts Officials of sports world talk With Chairman Higgins on the platform were other members of the NARTB Sports Com- A LIST of "do's and don'ts" for sports over gate and rights problems mittee, including Ben Strouse, WWDC Washing- announcers was given the NARTB Chi- with broadcasters, who claim ton; Ben Laird, WDUZ Green Bay, Mich.; cago convention last week by George J. coverage bans are cutting ex- John Fulton, WQXI Atlanta; M. C. Watters, Higgins, KMBC Kansas City, chairman pansion of game attendance. WCPO-TV Cincinnati; Robert Tincher, KVTV of the NARTB Sports Committee (see (TV) Sioux City, Ia.; Robert B. Hanna, story). The list follows in abbreviated EXPANSION of sports attendance to unprece- WRGB (TV) Schenectady, and Gene Trace, form: dented records is being halted while promoters WBBW Youngstown, Ohio. Do -Build up events, utilize time be- and colleges tinker with radio -tv barriers in- Mr. Lane recalled how radio had been feared tween actions to build the next game, stead of letting these media develop new fans, two decades ago by baseball only to have promote individual stars as well as both broadcasters were told Wednesday at the sportscasting excite new fan interest, particularly teams, stress that the best way to enjoy NARTB's annual sports meeting. among women. He claimed minor league base- a game is to be there in person, build The role of the broadcast media in sports ball faces its greatest hazard in telecasts, re- the event, not yourself, promote special and the importance of sports events to stations minding that minor team fans are now follow- days and the relaxing enjoyment of and networks were tossed back and forth at the ing major league games. games, help sell tickets, invite coaches industry's Chicago convention by spokesmen for Pleading for interest in the falling fortunes and players to take part on other pro- both sides. of the minors, George Trautman, president of grams, maintain year -round relations with In essence, professional and college speakers National Assn. of Professional Baseball Leagues, sports figures. stated their fears that sportscasting can shut off fears loss of the game -going habit. "Our quarrel Don't -Second guess officials, editori- attendance, if allowed to go uncontrolled. An is with expansion of the major league club alize instead of describe action, antici- advertising agency and a university executive, networks," he said, adding a warning about the pate action but wait until it happens, on the other hand, warned that artificial bar- fast -developing brewery activities. finally don't talk about bad weather but riers ignore the most persuasive media ever Chairman Higgins said the NARTB commit- ignore it. devised by man and are un- American. tee feels radio and tv can revitalize the minors, George J. Higgins, KMBC Kansas City, as radio did in the 30s. He urged every broad- chairman of NARTB Sports Committee, pre- caster to get interested in minor league teams with tv saturation to reach 90% in 1957. He sided at the sports session, one of the frankest and promote their games 12 months a year. recalled a statement by Comr. Bert Bell of exchanges of views between the sports and Father Joyce and Mr. Jordan pointed to the the National Football League lauding plans media groups. The meeting helped bring a danger of artificial restrictions as they traced to telecast Canadian professional games next autumn. Both radio and tv can do a power promotion job at the local level, according to Mr. Jordan. He criticized local blackouts and charged they drive people to other sports. Only a fraction of college students attend their own games, he said. The policy of boxing promoters in scat- tering tv originations is smart, he said in urging local promotion. "When tv came, radio started to develop the gold mines in its back yards," he said, noting also that hometown sports are the best programming a station can get. Scores NCAA Father Joyce called tv "one of the most awe - inspiring devices ever created by man." He charged NCAA is reactionary in its control of football. "No college has dropped football because of television," Father Joyce said. He predicted NCAA's plan will fail because it is enforced by "boycott threats," answering Mr. Byers' claim that NCAA's restrictive policy is en- thusiastically supported by most colleges. "Intercollegiate football is in the entertainment business," he said, "but remains a whole- some sport providing entertainment for many people." He said NCAA has no monopoly on Saturday afternoon entertainment. Networks, SPORTS problems of promoters, colleges, and radio -tv were discussed at NARTB's he added, are planning to remove the vacuum Chicago convention by this sextet. I. to r: seated, George Trautman, president, Na- around football games with Canadian games tional Assn. of Professional Baseball Leagues; Frank Lane, vice president -general man- as well as other forms of programming. ager, Chicago White Sox; Rev. Edmund P. Joyce, executive vice president, Notre He answered charges that Notre Dame would Dame; standing, Walt Byers, NCAA; George J. Higgins, KMBC Kansas City, chair- endanger all college football by saying that it stays out of bowl games and that money never man NARTB Sports Committee, and Jerry N. Jordan, N. W. Ayer & Son. governs the university's policy on athletic better understanding of their common prob- the power of broadcast media to stimulate fan programs. lems, it was felt. interest. "For every fan lost," he continued, "two or Mr. Higgins and NARTB staff officers were Mr. Jordan reminded that modern conveni- three new fans will be attracted to football by guests of National Collegiate Athletic Assn. at ences give people more leisure time. Millions the glamor of champions." He regretted that its January meeting. will go out to see good sports events, he said, NCAA is "stifling competition" in a field that Speakers were Frank Lane, vice president with proper accommodations and promotion. thrives on a fierce competitive spirit. and general manager of the Chicago White Sox; He said he has found in a recent survey on the Mr. Byers said National Opinion Research George Trautman, president, National Assn. of effect of ticket prices and tax cuts on gate Center data showed how tv is hurting college Professional Baseball Leagues; Walt Byers, receipts that high -price tickets are easy to sell football and claimed most lawyers "are behind executive secretary, NCAA; Jerry N. Jordan, but cheaper tickets are in poor demand. our position" in regulating telecasts. He said sports research specialist, N. W. Ayer & Son, "Nobody can restrict the growth of radio NCAA is not "wedded to the game -of- the -week and the Rev. Edmund P. Joyce, executive vice and tv," he said. Fully 98% of homes idea" but feared the "21 -inch alumni" who president of Notre Dame U. have radio and 60% have television, he said, watch games at home. Page 52 May 31, 1954 BROADCASTING TELECASTING TV

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May 31, 1954 pose 53 BROADCASTING TELECASTING NARTB [WEDNESDAY]

ness of radio and television in the public in- DELEGATES HEAR PRAISE FOR CODES terest." Referring to Mr. Gil lin's 14 years service on NARTB committees and board, designed to simplify adherence to their provi- Meagher, Fetzer report on Mr. Hedges spoke of him as a "genuine zealot sions. He recalled a plan, quickly rejected, in laboring for his chosen industry." progress of both radio and tv to eliminate time standards for advertising copy standards of practice agree- because competition "had enforced too many Principal address of the evening was de- ments. Shafto and Quarton departures from these minimum recommenda- livered by Syed Amjad Ali, ambassador of tions." Pakistan, who recounted some of his observa- join the tv code board. As finally revised a few months ago, he tions on American radio -tv while in this coun- said, the radio standards have been adapted try, and discussed prospects for development OPERATION of two fair -practice codes, with of the broadcast media in Pakistan. voluntary enforcement, has greatly reduced to industry developments, with quality and public criticism of radio and tv, and at the proper integration of advertising copy adjudged Five citations were given to living leaders for same time has led to improved program and as important as measurement in time. Broad- special contributions, with Robert Saudek, advertising practices, NARTB members were casters are cautioned to keep abreast of the Ford Foundation Tv Workshop, and Dr. told Wednesday at the Chicago convention. integrity of advertisers and their claims. The Charles B. Jolliffe, vice president and technical placement copy in to other director of RCA, receiving theirs in person. John of relationship F. Meagher, KYSM Mankato, Minn., programming and advertising considerations Others cited were commentator Lowell Thomas, chairman of the radio Standards of Practice is important. who will accept the award at a Pioneers' dinner Committee, deemed reported on recent changes in that Further changes will come in the radio in New York this fall; Raymond A. Heising ;code. John E. Fetzer, WKZO -TV Kalamazoo, standards as the industry develops, he predicted. and Lloyd Espenchied, both Bell Telephone Mich., chairman of the NARTB Code Review He urged a re- reading of the creed, with its Labs [BIT, May 17]. Board, reviewed progress in enforcing the video dedication to the principles of democracy and standards. Mr. Meagher was recently elected A special letter of commendation from for- free enterprise. mer an NARTB board member and becomes radio President Herbert Hoover was read. It singled out FCC Chairman Rosel vice president of the association June 15. H. Hyde, Comr. George E. Sterling and the Radio Two irew members of the tv code review Pioneers. Mr. Hoover, then Secretary of Com- board were announced -G. Richard Shafto, Medics Satisfied merce, helped organize the original Federal WIS -TV Columbia, S. C., and William B. Radio Commission. Quarton, WMT-TV Cedar Rapids, Iowa. They "WHITE- COAT" complaints of the medi- succeed Walter J. Damm, WTMJ -TV cal and dental professions, once the cause Other officers elected at the dinner were Milwau- Raymond kee, and E. K. Jett, WMAR -TV Baltimore, of concern in those fields, have been Guy, NBC, first vice president; Victor Diehm, WAZL- who retired after serving since the board was diminishing through operation of the AM -FM -TV Haze1ton, Pa., vice president; John formed two years ago. Under code rules they NARTB Television Code, it was learned Patt, WJR Detroit, vice were ineligible for reappointment. Continu- Wednesday at the Chicago convention. president; Lewis Avery, Avery -Knodel, ing on the board are (See code story.) secretary, and Charles A. Wall, BMI, re- elected Chairman Fetzer; J. treasurer. Leonard Reinsch, WSB -TV Atlanta, vice chair- NARTB's code staff has kept in close man, and Mrs. A. Scott Bullitt, KING -TV touch with American Medical Assn., attle. American Dental Assn. and American First meeting of the new board will be held Nurses Assn., according to John E. Spokesmen Debate une 21 in Washington. Mr. Shafto is a three - Fetzer, WKZO -TV Kalamazoo, Mich., ecade broadcaster and was active in early Tv Code board chairman. Coverage Rights riting of radio standards. He is BMI board Monitoring activity under direction of Most members hairman, elected last week. Mr. Quarton has Edward H. Bronson, NARTB director of of a 'Freedom served as an NAB board member and has taken Tv Code affairs, indicates disclaimers of Information' panel feel ra- a leading role in industry affairs. such as "a dramatization" ribbons are dio-tv should be allowed ac- used when white -coats appear in com- Outgoing Members Lauded mercials. cess equal to that of newspa- Mr. Fetzer lauded services of the two out- Dr. George Lull, secretary- general pers, but Victor A. Sholis of going tv code board members. He said about manager of AMA, and Dr. Lon Morrey, WHAS-AM -TV Louisville says 800 comments on tv programming and adver- editor of ADA's official journal, voiced tising practices have been received by the board their satisfaction at the industry's co- fairness to a defendant in court in its two years, most of them negative. Some operation during a convention confer- might overrule radio -tv. came from telecasters, he commented. All ence. The time voiced professions at one THE complaints were carefully considered by the heated complaints because talent por- RIGHTS of broadcasters to cover public hearings on a with board or by Edward H. Bronson, director of trayed medical roles in commercials. par newspapermen were code affairs for the association, he said, and debated by key spokesmen of the industry at added a tribute to Mr. Bronson's public rela- the "Freedom of Information" session of the tions work on the project. NARTB convention last Wednesday. Charges that the code is unworkable were The one point on which all panel members refuted by the chairman. He said the American Arthur Church Named appeared agreed was that broadcasters must Assn. of Advertising Agencies has shown in- Pioneers live up to their admitted sense of responsibility terest in the code and has officially approved it. Radio Head in covering such hearings. Mr. Fetzer disclosed 225 stations and all ARTHUR B. CHURCH, KMBC -AM -TV There was some disagreement as to the rights four networks are subscribers, a gain of over Kansas City, Mo., will serve as president of of radio and tv in covering court proceedings. 100% in a year. He regretted about 30 the Radio Pioneers for 1954.55, succeeding While most of the panel members insisted that NARTB member tv stations are not subscribers, Paul W. Morency, WTIC -AM -FM Hartford, broadcasters with their cameras and micro- which he felt could hardly be ascribed to a Conn. phones are entitled to go wherever reporters net cost of $12.92 a month. He called for Mr. Church was introduced during the 13th with pens and pencils are allowed, Victor A. wider display of the seal, especially at good annual Radio Pioneers dinner at the NARTB Sholis, WHAS -AM -TV Louisville, contended hours. convention at the Palmer House in Chicago that fairness to a defendant in a court proceed- The chairman said operation of the tv code last Wednesday. ing might overrule broadcast coverage. was an important factor in legislation aimed Highlight of the banquet was the presenta- Further, he said, the regular radio -tv spon- at controlling advertising and also had brought tion of the 1954 "Hall of Fame" award to the sor might suffer from interruption of his regu- about a sharp reduction in tv complaints filed family of the late John J. Gi11in Jr., president lar program to present such special programs, with the FCC. and general manager of WOW-AM -FM-TV since the sponsor needs (or otherwise would not Mr. Meagher opened his report with a brief Omaha, until his death in 1950. buy) the advantage of regular commercial ap- review of radio codes since the first was adopted Mr. Gillin was the first practical broadcaster pearances. in 1937, tracing their need to the influence of to win the "Hall of Fame" award. The scroll These views, he made clear, should not be radio in the home. He showed the inter- was presented to his son, John J. Gillin 3d, by construed to mean that he opposes "freedom relationship between the radio and tv codes, William S. Hedges, NBC vice president, who of access" to information by radio-tv repre- crediting the former with having simplified the paid tribute to the late Mr. Gillin "because of sentatives. task of writing a set of television standards. his insistence upon good ethics and sound eco- P. A. (Buddy) Sugg, WKY Oklahoma City, Recent revisions in the radio standards were nomics as the basis for the growth and useful- reported on his station's success in covering Page 54 May 31, 1954 BROADCASTING TELECASTING c &EATott L WPTZ TV NOW REACHES 6,390,000 PEOPLE!

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BROADCASTING TELECASTING May 31, 1954 Page 55 Announcin g 8 program series THE AMERICAN From the age of discovery to the age of the atom

As a positive affirmation of faith we CONTRIBUTORS and love for the land in which IRVING A. LEONARD -University of Michigan live,this program series has been LOUIS B. WRIGHT- Director, Folger Shakespeare Library GEORGE F. WILLISON- Author RICHARD B. MORRIS -Columbia University conceived and prepared by BMI CARL BRIDENBAUGH- University of California MAX SAVELLE -University of Washington in association with the Society of THOMAS J. WERTENBAKER- Princeton University WHITFIELD J. BELL -Institute of Early American History and Culture PHILIP DAVIDSON- President, University of Louisville American Historians and out- BERNHARD KNOLLENBERG -Author DUMAS MALONE -Columbia University standing contemporary author- NATHAN SCHACHNER-Author IRVING BRANT- Author CLAUDE BOWERS -Historian; United States Ambassador to Spain,1933 -39 ities on American History. JOHN BAKELESS -New York University NATHAN MILLER -Columbia University THOMAS CHILDS COCHRAN- University of Pennsylvania CARL CARMER- Author Each 15- minute program consists of a sin- DEXTER PERKINS- University of Rochester gle by noted who is ARTHUR SCHLESINGER, JR.- Harvard University narrative a historian MARQUIS JAMES-Author expert in the period or subject. ROBERT SELPH HENRY- Author ODELL SHEPARD- Author OLIVER W. LARKIN -Smith College Sixty scripts are already in work and other ARTHUR CHARLES COLE -Brooklyn College programs in this continuing series are being CHARLES M. WILTSE -Historian HENRIETTA BUCKMASTER -Author scheduled. BENJAMIN THOMAS -Author E. MERTON COULTER -University of Georgia PAUL M. ANGLE -Director, Chicago Historical Society These programs are designed for presenta- DONALD M. BIGELOW-Columbia University tion by one voice. The music cue sheets, to be C. VANN WOODWARD-Johns Hopkins University LELAND D. BALDWIN-Pittsburgh University supplied with each mailing, list the currently J. D. HICKS -University of California HENRY DAVID -Queens College available recordings and published music to ALLAN NEVINS -Columbia Univ.; Pres., Society of American Historians ERIC F. GOLDMAN-Princeton University be used to emphasize and highlight each story. ARTHUR M. SCHLESINGER, SR.- Harvard University ELTING E. MORISON -Massachusetts Institute of Technology Broadcasters can call upon their local, JULIUS W. PRATT- University of Buffalo JAMES P. SHENTON- Columbia University county and state historical societies to work WALTER S. CAMPBELL (Stanley Vestal ) -Univ. of Okla. with in RAY A. BILLINGTON -Northwestern University them presenting similar programs of CARL WITTKE -Western Reserve University local historical interest to parallel "The Amer- HOWARD MUMFORD JONES- Harvard University JAMES THOMAS FLEXNER- Author ican Story." ARTHUR S. LINK -Northwestern University JOHN A. GARATY- Michigan State College is AGNES ROGERS ALLEN -Author The series available without cost, of QUINCY HOWE- University of Illinois course, to every broadcaster in the country. FRANK FREIDEL -Stanford University FOLA LA FOLLETTE -Author VATHANIEL PEFFER -Columbia University IRGINIA C. GILDERSLEEVE -Dean Emeritus, Barnard College Sample scripts and full details of "The DAVID J. DALLIN- Author WALDEMAR KAEMPFFERT-Science Editor, New Xork Times American Story" will be mailed to all STANLEY PARGELLIS -The Newberry L1litaiy; Chibáto Broadcast Licensees of GEORGE, DANGERFIELD- Author , $ BMI shortly. IRVING HOWE-Brandeis University Watch for BOYD STUTLER -Author this material. RALPH NEWMAN- Author "The programs of historical broadcasts undertaken by the Society of American Historians and Broadcast Music, Inc. is intended to give the listening public a better sense of orientation ... these programs will throw bright rays of light upon the rich tapestry of American weaving ... to use Daniel Webster's metaphor, the mariners tossed at sea under long days of storm seize the first moment of calm to get their bearings from the eternal stars. Once more mankind has emerged from a fearful tempest. Once more it needs to study the compass and turn its glasses upon Arcturus ... these significant pieces of American history, told with drama, color and expertness by half a hundred leading historians will illuminate our national record." ALLAN NEVINS, Columbia University President, Society of American "The American Story" is another important BMI Pro- Historians gram series which joins such features as the Concert Music Series, the Book Parade, Milestones and the "One of the outstanding contributions to radio other continuities used by hundreds of broadcasters regularly. broadcasting in the United States ... must be considered a significant step forward in popularizing The staff of BMI can think of no more satisfying work, history on a high cultural level." in the midst of a troubled world, than to play a part in the restatement, in words and music, of the fascinat- GRAYDON AUSMUS ing story of our country's origin and growth. President, National Association of Educational Broadcasters BROADCAST MUSIC, INC. NEW YORK CHICAGO HOLLYWOOD TORONTO MONTREAL NARTB [WEDNESDAY] both the state legislature and the courts. In possible for the NARTB, which represents all court cases, he said, WKY-AM -TV have found kinds of stations. Representatives of the inde- that coverage of details makes for tedious lis- pendent group said, however, that it would not tening and watching, and that, accordingly, the be confined to vhf stations. Vhfs, uhfs and stations in such cases present the judge's charge applicants for either kind of station will be in- to the jury and the sentencing of the defendant vited to participate. when found guilty. Two of the principal figures in the organiza- E. R. Vadeboncoeur, WSYR Syracuse, main- tion of the independent group were Harold tained there is only one position for a broad- Hough, WBAP -TV Fort Worth, and P. A. caster to take -that is, that wherever a news- Sugg, WKY-TV Oklahoma City. After prelim- paper reporter is allowed to go, radio and tele- inary discussions with several other vhf opera- vision also should be permitted to go. He tors, Mr. Sugg asked Theodore W. Pierson, cited the Army -Sen. McCarthy hearing as evi- Washington attorney for his station, to fly to dence that television can contribute construc- Chicago for a conference Tuesday. tively to public proceedings by making audi- At the conference it was decided to hold a ences fully aware of what is going on. further meeting, at which organizational proce- Broadcasters have certain responsibilities, he dures will be discussed, at Mr. Pierson's Wash- conceded, but he maintained that they have ington office today (May 31). Other telecasters demonstrated over the past quarter-century that at the Tuesday meeting in Chicago included they can meet these obligations. Otto Brandt, KING -TV Seattle; Richard A. Judge Justin Miller, former head of NARTB, Moore, KTTV (TV) Los Angeles; Jack Harris, stressed the importance of broadcasters' main- KPRC -TV Houston, and Victor A. Sholis, AT THE OPENING session of the 32d an- else taining the dignity of the courtroom or WHAS -TV Louisville. nual NARTB convention, Henry B. Clay coverage. risking loss of the right to (I), KWKH Shreveport, chairman of the In the same vein Richard Harkness, NBC association's membership committee, re- newsman, pointed out that radio -tv coverage of congressional committee sessions depends Stanford Terms Radio ports membership at a record 1,836 upon the wishes of the committees involved, (1,131 am, 258 tv, 330 fm, 117 associate while Basil Walters, of the Chicago Daily News, 'Companion' to Nation members). Behind him is Kenyon Brown, gave his support to the idea that radio and tele- KWFT Wichita Falls, convention commit- vision are entitled to go wherever newspaper Publisher tells broadcasters tee chairman. reporters are allowed to go, because `the public they should their must have the right to sit in on public business." develop Other participants in the "Freedom of Infor- strengths, not cut their rates. sider selling based on the great qualitative mation" session Included Gerald W. Johnson, WAAM (TV) Baltimore commentator; Lawrence values I've been talking about. Spivak, moderator of Meet the Press, who con- RADIO "was, is and will be the inseparable "Now documented by research, they are not ducted the discussion, and Edgar Kobak, WTWA companion of the American people," is unique Thomson, Ga., who presided. just pie in the sky. This Politz study you have in its reach, and "I think it's wicked to fall been considering -so courageously undertaken back on cutting prices," Alfred Stanford, pub- by those 11 great stations-could be just a be- NARTB Offers Uhf lisher of Boats, formerly with the Bureau of ginning. It has only scratched the surface. It Advertising of the American Newspaper Pub- shows clearly scores of new avenues for this Hearing Testimony lishers Assn., and previously associated with versatile and unique radio medium opening up Benton & Bowles, told the NARTB convention for your exploration and the advertiser's use." last week. Fellows wires committee, re- Mr. Stanford noted that other media have questing appearance at re- In the principal address at a Wednesday discovered investment in research is "ridic- session devoted to the Alfred Politz Co. radio sumption June 3. Vhf telecast- ulously small in the light of its possible re- survey, underwritten by the stations represented wards," and that "in contrast to a strategy of ers rally forces independently by the Henry I. Christal Co., Mr. Stanford told price cutting, the dollar advantage of good to present their side of story. the broadcasters that "in radio you have some- research, good promotion and creative selling thing to sell that is the only thing of its kind- can be overwhelming." NARTB last week asked to appear before and that uniqueness just happens, most fortun- THE He said that "I suspect advertisers have the Senate Communications Subcommittee at ately, to be the very quality that adapts it so underestimated the potentialities of radio as a uhf hearings to be resumed this week, and a perfectly to American life." service medium." He pointed out that listeners, of vhf telecasters, acting independently group He said "radio's opportunity for the future asked in the Politz study where they would of the association, hired special counsel and turn lies not in debating how much cheaper you can for information if threat of war impended, said planned to seek an appearance to round out offer your medium, but from learning all you "overwhelmingly" they would rely on radio. what up to now has been regarded as relatively can about its strengths, building your program- "With a service medium of the immediacy one -sided testimony (also see story, page 77). ing to capitalize on those strengths, and selling and intimacy of radio," he continued, "it's a In a wire to Sen. Charles E. Potter (R- Mich.), it on the basis of how effectively it serves the shame to see how ahead the chairman of the subcommittee, Harold E. public. far of proprietors the consumers have gone in their dependence Fellows, NARTB president, said the association "Any medium important to people is indis- on radio as a medium." "can offer factual material of pertinence to a pensable to the advertiser." Mr. Stanford was presented by Richard complete record in this matter." G. Shafto, WIS Columbia, S. C., chairman Stanford Urges More Research of the Mr. Fellows asked that he and A. Prose NARTB Radio committee, who outlined the Walker, manager of the NARTB engineering Urging more research on radio, Mr. Stanford background of the Politz study and said that, department, be the first two individual witnesses said that "all I can see that's happened in the in the past, no medium has been researched to appear when the hearings are resumed June strategy of selling radio is the defeatist notion so much as radio and none has suffered so 3. His reason for requesting the opening posi- that perhaps you ought to sell it a little bit much at the hands of research. He called the tion, he said, was because "the presentation cheaper. If what you as merchants and as sales- Politz study "one of the most valuable tools would relate to factual and statistical informa- men make of your product is a bargain, it is the that has been given radio in the past year." tion pertaining to the television broadcást in- ultimate stupidity. For then the only way you dustry in general." can improve the product is to cut the price Mr. Fellows' telegram was sent at the direc- some more." BMI Receives Award tion of the NARTB Television Board which He said radio offers "an opportunity that a SPECIAL award for BMI's radio series, The held a special session in Chicago last week to companion has, a friend has-to suggest, to Book Parade, was presented at an NARTB con- discuss intervention in the hearings. persuade, to interest and to convince. This is vention luncheon last week. Carl Haverlin, Meanwhile, several prominent vhf telecast- the true qualitative side of radio -all but lost BMI president, accepted the award. The series ers -all attending the NARTB convention but in an unending attempt on the quantitative side was written by George Jennings, radio-tv di- acting outside the association-informally orga- with ratings which satisfy no one and can be so rector of the Chicago Board of Education. Mr. nized a group to participate in the hearings. misleading. Let's get out of the numerical Jennings thanked broadcasters for their dona- Their reason for independent action was to re- jungle of program ratings which buyer and tions of time, talent, advice and assistance to tain a wider latitude in testimony than will be seller alike have been unhappy with, and con- educators. Page 58 May 31, 1954 BROADCASTING TELECASTING nothing Works Like Wantmanship

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National color tv is "coming at a head- DIRECTIONAL STATIONS MAY TEST long rate -in terms of equipment for stations and production of colorcasting receivers. REMOTE CONTROL-PLUMMER Color television can be a "failure" if engineers are unable to "meet the challenges" of Experimental data should be compiled, FCC Broadcast Bureau chief devising high performance and low-cost equip- tells NARTB engineering conference, looking toward petition for ment. Viewers will see better black- and -white pic- regular remote control operation for high power and directionalized tures even though they may not convert to color. outlets. Other problems are reviewed. FCC's judgment in authorizing remote engineering control station operation has proved "sound," DIRECTIONAL or high power stations may tivity and spurious responses are matters "of and was inevitable from the start because of obtain permission from the FCC to conduct concern" to the Commission and broadcasters many factors, some of them reflected in the remote control system tests providing they alike. The use of receivers with adequate per- promise of a "push- button" era of electronics. signify their intention of retaining a first class formance should be encouraged, he added. Speaking on "Save a Seat for the Engineer," operator on duty, Curtis B. Plummer, chief of Use of as small a span of frequencies as Mr. Fellows told a Wednesday afternoon session the Commission's Broadcast Bureau, told possible could result in a reduction in channel - that radio has "done little" to pay tribute to NARTB engineering delegates last week. spacing or revision of adjacent channel ratios. broadcast engineers. Noting increased public Mr. Plummer said FCC does not contemplate Under proper engineering conditions, Mr. interest in high -fidelity reproduction, he re- giving any one station an economic advantage Plummer said, "this would result in more and marked: over another by eliminating the need for keep- better distributed broadcast service." "I have no quarrel with recordings and trans- ing such an engineer on duty as it did in con- Mr. Plummer also described as "construc- criptions, but let's not forget that they can- nection with fm. tive" proposals involving multiplexing tech- not be played 500 times without a certain Mr. Plummer made known his views in niques for fm, and added that its use by am amount of wear taking place which adds to the answer to a question from the floor during a broadcasters is a "further possibility." He con- surface noise." The engineers' first job, is to session of the eighth annual NARTB engineer- tinued: "An allocations system selected to give he claimed, assure that potential audiences receive a quality ing conference last Thursday. He expressed the largest number of miles of coverage per signal. Mr. Fellows also stressed economic as- his views in connection with a discussion on channel has the fundamental basis for an ef- pects of station management. He said the en- "push- button" electronics, specifically remote ficient system." control techniques. gineer should know figures "in terms of dollars By properly staggering the assignment pattern and cents" as they apply to all end products at Question was raised as to whether the Com- from channel to channel, we "are on the way any station. mission would authorize stations using directional antennas and those with higher than 10 kw to operate by remote control on an experimental basis. Mr. Plummer said stations could receive permission simply by wiring the Commission but felt broadcasters should compile sufficient data and results looking toward a petition for remote control extension. Quite probably, this could be channeled through NARTB, which originally petitioned FCC in 1952, it was indicated. FCC subsequently authorized remote control (last year), changing its rules. Mr. Plummer said the Commission did not intend, on its own, to initiate rule- making on remote control extension. Plummer Talks on Allocations "Economic and technological development may be impeded in substantial measure" unless the radio spectrum is able to accommodate demands made upon it, Mr. Plummer also asserted in a prepared talk on "allocation philos- IRWIN L. ABRAHAMS of General Electric shows representatives of Storer Broadcast- ophy." Over 400 radio-tv engineers were ing Co. how one man with GE's Chromacoder, new color conversion device, performs registered for the session. Mr. Plummer spoke all the necessary adjustments needed for studios along with NARTB President Harold E. Fel- and GE field sequential cameras in a live talent show. L lows and other industry executives. Mr. Fellows to r: Leonard Spragg, Storer; Mr. Abrahams; Glenn Boundy and Clemens outlined the responsibilities of engineers in the X. Castle, Storer, and J. M. Comer, GE. electronics art. toward the Mr. Plummer urged industry to "turn our achievement of the primary objec- "But correct economic decisions cannot be tive the allocation well known American ingenuity and energy to of -at least one tv or fm intelligently made without management know- service for all the work of wringing from every available kilo- of the people of the United ing in advance what is going to wear out how cycle its last drop of usefulness." States." Nor does the plan greatly hamper soon," Mr. Fellows asserted. Noting a frequent cry for more frequencies development of service in areas where channel The NARTB president called for a sound, demands are heavier in the broadcast industry, Mr. Plummer cate- and more immediate. well -rounded program for replacement, depreci- gorically claimed that none of the broadcasting Mr. Plummer also cited community antenna ation and maintenance. services today are operated whereby the "great- systems as one means of increasing channel ef- Mr. FellowSiescribed the engineers' second est amount of information is conveyed per kilo- ficiency and felt effective utilization of tv job as that of adequately presenting his side of cycle per square mile of territory served." booster or satellite stations might improve the the picture. He described the theory that "there coverage efficiency are no more problems left Mr. Plummer cited studies showing important of tv channels, particularly in radio broadcast- in uhf. ing," a theory has "neglected gains could be realized by limiting the maxi- that the economics of our young, mum frequency of modulation. He stated: industry-still still growing, and Exchange of Ideas still in need of more simplified equipment and "You may argue that such limitations would Delegates met with station managers during more efficient procedures." seriously degrade the quality of programs trans- the conference -convention to exchange views, Mr. Fellows also called on engineers to "take mitted by broadcasting stations. However, you and also devoted attention to millions of dollars a fresh viewpoint" and improve their "human must agree that the effect will not be noticeable worth of equipment, ranging from lapel micro- relations." He urged them to develop an ability on network programs which in most part are phones to high -power vhf-uhf transmitters. An to communicate technical terms to the layman. already restricted in band width by land line engineering reception was held Tuesday eve- An unwillingness to compromise with man- limitations." ning. agement on equipment needs and budgets "can Mr. Plummer observed that receiver selec- Engineering delegates also were told that: only harm the engineer's profession and his

'BROADCASTING TELECASTING May 31, 1954 Page 61 NARTB [THURSDAY]

own particular standing," Mr. Fellows said, referring to complaints he had heard. ADVERTISERS CITE RADIO'S MUSCLES Opening the broadcast engineering session BAB sessions told by major on the move," constantly growing as the mil- Tuesday, A. Prose Walker, NARTB engineering lions of portable and auto sets increase. tv tube prob- is manager, told delegates he felt the broadcast clients that radio He said, too, that radio reaches "the lady of lem probably will be resolved by the time of 'greatest mass medium of them the house" and added that bottlers are invest- next convention. He said engineers will have to ing a record number of dollars in the medium. learn fundamentals of the new colorcasting art all.' To prove it they tell of Calling radio Dr. Pepper's No. 1 medium, he He predicted some 130 their own radio successes. to meet job demands. said, "No other form of advertising seems to stations in nearly 100 cities would be color - reduce the 'not covered' areas to a minimum equipped by year's end. RADIO broadcasters took it on the chin Thurs- day from a group of advertising executives like radio." Howard C. Gronberg, member of NBC's tv technical operations staff, observed that stations who addressed the Oliver B. Capelle, advertising manager of Labs., second largest radio user in the bent on color must utilize higher -performance Broadcast Advertis- Miles said in the last 20 years Miles has equipment to send signals. He described test ing Bureau session nation, invested more money than in all other media procedures at a Wednesday session. winding up the put together. Quit looking at the past, he told Review of test equipment was given by John NARTB convention broadcasters, "and start blowing your horns." W. Wentworth, RCA acting chief for the tv agenda. They were said radio listening totals 126 million terminal engineering group, who stated: chided by radio buy- He hours per day and "it's absurd to worry about in- "As continued progress in the color television ers who said they roads of other media." He said one of the art brings about the need for further specialized didn't know or ap- Miles programs has 2% more instrumentation, the ingenuity of the industry's preciate their own radio listeners than a year ago, with the cost of delivered design engineers may be relied upon to pro- media muscles. commercials coming down. "Our best program duce the required equipment." Barney Corson, has 10 million listeners," he said, and "our Appreciable interest was shown in "push- advertising manager smallest audience is 6 million." button" electronics, with approval of remote of Tidy House Prod- served as Mr. Capelle concluded, "We have more con- control station operation. Thomas W. Forget, ucts Co., MR. CORSON plant manager, Rust Industrial Co., attributed pace -setter for a se- fidence in radio than broadcasters themselves. the inevitability of remote control devices to ries of radio success stories. He joined five The great medium we call radio will remain more efficient use of manpower and scientific other advertisers in telling broadcasters to take as potent in generations to come as it is May strides. He observed: "It is no wonder that a look at their kilocycles and their audiences, 27, 1954." [this] principle ... with its greater convenience, and then start telling their sales stories to James P. Furniss, assistant vice president, its safety and its economy, should have been ap- prospective sponsors. Citizens & Southern Bank, Atlanta, Ga., which plied to radio broadcasting transmitters." Kevin B. Sweeney, BAB president, wound accounts for 25% of all deposits in the state, Mr. Forget noted "considerable interest" in up the session by telling broadcasters to im- said the bank chain spend 36% of its budget in development of equipment for remote purposes prove their selling in order to double their radio, more than any other medium. Radio is -for directional stations and those with higher han 10 kw power. He felt the directional aspect ses a "more complicated problem" and each ase should be judged on its own merits. He ]so noted instances where two- and three -tower stations -and, of course, with no critical hasing problems -operate all night with no eference to the directional antenna system. hese outlets, he continued, can readily adopt hemselves to remote control. Some Principle Claiming adherence to four standards -plan- ping, organization, measuring and integrating - [Willard J. Purcell, engineering manager, Gen- MR. CAPPELLE MR. SANDERS MR. CAPERTON MR. FURNISS eral Electric stations, made the point that the same economic principle applies equally business, and their profits, too, in the next 24 flexible and will continue "to get our favor in to the large tv station and the 250 w radio out- months. He said they need more salesmen and cities with over a half -million population down let. The concept of management has changed should pay them more, with emphasis on incen- to ones with less than 10,000. It's that flexible," ;gradually through the years, and along with it, tive pay. he said. the engineer's responsibility in station operation. Charles C. Caley, BAB chairman of the Other topics included pre -recorded broadcast Tidy House's Technique board, said BAB has grown in three years from methods, fm multiplexing, and FCC's alloca- Mr. Corson told the BAB group how Tidy tion policy, along with technical papers on the House has grown from $10,000 gross in 1940 a $200,000 operation to $700,000, with an image orthicon concept of camera and vhf-uhf to over $7 million last year, starting with one $800,000 target. He said radio "has added 12 coverage measurements. radio station and increasing to 68 plus several million places to listen in the past two years," Engineers were urged to use discretion in tv stations. Despite arrival of tv, he said, "you and listed BAB sales and research achievements. buying color tv equipment now "to avoid still have the greatest mass medium of them costly mistakes later." John H. Roe, RCA tv all." camera equipment group manager, pointed out Clayton R. Sanders, director of the $55 POPPELE ASKS FOR KIN ES that "as sponsors and agencies become more million Peoples Drug Store chain, headquarter - TO USE IN OVERSEAS TV critical, they will demand better and better ing in Washington, D. C., said the chain has color pictures." shifted its advertising to radio dominance in New Voice of America chief Ronald E. Connor, equipment engineer, East- the last several years, using 91 newscasts per asks telecasters for special man Kodak Co., cited the role advertisers will week or a total of 358 commercials each week, play in colorcasting. He said that "before long, counting drugcasting. Peoples uses four tv kinescopes showing common your local advertisers will be so impressed with hours and 10 tv spots per week and a schedule interests of United States and the terrific punch of color commercials that of nine newspaper pages in three Washington they will want color tv of local origination." papers. other nations. Ralph Evans, Eastman's color technology div- He listed such radio advantages as flexibility, COOPERATION of tv broadcasters in helping ision, explained certain deception in forms and with changes in commercials possible within a the Voice of America to show the "common shapes on color, utilizing slides, while Robert E. few minutes, if interest of the United States and other nations" Shelby, NBC color tv development systems, necessary. by providing special kinescopes was asked last noted that engineers already familiar with black - A. H. Caperton, advertising manager of Dr. and -white will pick up color rapidly. Reid R. Pepper Co., listed one of radio's advantages as week by Jack R. Poppele, new VOA director, Davis, NBC technical operations supervisor its ability to reach a moving target, the youth at the NARTB convention. of color, discussed lighting, makeup and set. of America which he called "a market always In a luncheon address before engineering Page 62 May 31, 1954 BROADCASTING TELECASTING and management delegates -his first public address since assuming office -Mr. Poppele dis- HENNOCK REITERATES PLEA FOR ALL -UHF, cussed the future potentialities of overseas television and sought domestic support on two STERLING CHALLENGES AT NARTB PANEL scores: ( I ) Kinescopes or film of local events or Six of seven FCC Commissioners give delegates insight into thinking other feature items shot within immediate on current broadcast matters before Congress and the Commission. areas of stations, which might provide such a service perhaps once a year. A CALL for the transfer of all television to the on the course we embarked on when the (2) Kinescopes or films of foreign leaders uhf band was sounded by FCC Comr. Frieda freeze was lifted will result in a television whose addresses are not scheduled for tv broad- B. Hennock at the NARTB convention last service to the same 12 vhf channels that have cast, for shipment to countries overseas. He week and was challenged immediately by Comr. been considered inadequate for a nationwide also urged close liaison with independent tv George E. Sterling as a "direct attack" on FCC service." outlets on their material. and industry engineers who helped work out the She reiterated that she had no doubt that Mr. Poppele, who was introduced by Judge tv allocation plan. the 70 uhf channels available would permit a Justin Miller, NARTB legal counsel, also Speaking at a Thursday morning session in nation -wide service, and that the move into lauded the radio -tv industry for its past aid and which six of the seven FCC commissioners an- uhf should be started immediately, with no recounted the Voice's role overseas and the swered broadcasters' questions, Miss Hennock new station grants of any kind made in the progress of foreign television. said that "I am now firmly convinced that only meantime. "Every possible measure," she Continuing support from the television in- the eventual move of the tv service into the added, "should be taken to make sure that dustry is "vital to our operation," Mr. Poppele uhf band can save the patient." The step vhf stations are not unduly harmed during said. He also claimed that "we couldn't operate should be taken now, she said, but she thought the transition period and that they are treated effectively if it were not for the cooperation of five or ten years should be allowed for corn - equitably." the radio industry." Methods of assistance by pletion of the transition. 'Rash Statement' various U. S. stations were described by the "By setting our sights on this goal," she VOA chief. continued, "we must not overlook any interim Miss Hennock's position was challenged measures that would help the existing uhf op- quickly by Comr. Sterling, who characterized Cites International Tv erators whose difficulties were so dramatically her expression of view as a "rash statement" Citing the possibilities of international tele- laid before the country [in the Potter hearings] and an attack on the engineers who assisted vision, Mr. Poppele noted that the U. S. already last week. I cannot emphasize enough the im- in evolving the present tv allocation plan. is operating behind the Iron Curtain "but we portance of the Johnson bill to remove the Whether uhf can accommodate all television, must also be there with television as soon as excise tax from uhf sets. Also the FCC should he said, is a question that cannot be answered possible in order to get in on the ground floor as do everything in its power under the Com- "overnight." each new national television service begins...." munications Act immediately to bring network FCC Chairman Rosel H. Hyde and Comrs. programming to the existing 127 uhf stations Robert T. Bartley and Robert E. Lee noted The U. S. is supplying kinescope feature on an equitable and competitive basis. Other- that, with the Potter subcommittee hearings on films to 17 foreign countries, with heaviest wise we will have the same vicious cycle -no the uhf question now in progress, they felt emphasis in South and Central America. But sets because no programs, because no adver- "both sides" should be heard before a decision in radio the English -speaking countries and free tising, because no sets." is reached. Miss Hennock responded that she world carry about half of the total 1,425 weekly Miss Hennock said that while the Commis- did not want to violate any policy against dis- aired by Iron Curtain coun- hours of broadcasts sion's hope had been to achieve a competitive cussing pending issues, but that she felt it tries, he said. nationwide television service through the open- would have been inappropriate for her to ap- will A Broadcasting Advisory Subcommittee ing of uhf, "the methods we used to bring pear before the NARTB convention and fail work with the Voice in the next few years quick television service to the people of the to discuss her views frankly. its established objectives to (1) anticipate on U. S. achieved just the opposite result. It has The FCC panel -six of the seven commis- needs and overseas program achieve a perma- now become painfully apparent that to continue sioners were present, only Comr. E. M. Webster nent place for VOA's tv position on regular overseas schedules, (2) sharpen and localize VOA's tv programming output to conform to specific country needs, and (3) use full ingenuity and leadership of American private NARTB Adopts 14 Resolutions enterprise in helping to solve tv problems of at Chicago the parent U. S. Information Agency. FOURTEEN resolutions were adopted at the vertising; praised presidency with John F. closing session of NARTB in Chicago, Thurs- Meagher, KYSM Mankato, Minn., as appointee; Increased Revenue Seen day, but a 15th, dealing with an association approved S 2989 to amend the Taft -Hartley stand on commercial broadcasting by educa- Act; faith in the industry's historic stand on With Fm Multiplexing tional institutions, was deferred for a mail behalf of freedom of information in radio and ballot. tv and condemning restrictions on access to shortly for WAY may be opened fm stations Edgar Kobak, WTWA Thomson, Ga., one news sources as well as citing work of state to provide subsidiary revenue -producing serv- of the 30-odd delegates remaining in the grand associations and the Freedom of Information to ices without interference normal broadcast ballroom of the Palmer House after the lunch- committee; commended the service of Judge functions, NARTB convention engineering eon, rose to halt a unanimous approval of the Justin Miller while NARTB president and board delegates were told last week. 15 resolutions. He questioned a resolution that chairman, and his service to the convention; This automatic programming for specialized expressed opposition "to the utilization by tax - endorsed the Red Cross; approved the Conelrad audiences (restaurants, stores, buses, etc.) was supported institutions of the spectrum for a plan and urged the industry to cooperate; ap- described Thursday by William S. Halstead, commercial broadcast operation in competition proved the Veterans Hospital Radio Guild; president of Multiplex Development Corp. He with private enterprise" and stated that "instead sounded praise for FCC Chairman Rosel H. noted that FCC is expected to approve multi- such facilities should be used strictly for edu- Hyde and Comrs. Sterling, Hennock, Bartley, plexing plan proposed months ago. cational, non -commercial purposes as intended Doerfer and Lee for their part in the conven- Mr. Halstead compared the introduction of by the FCC in making such allocations." tion; thanked panel participants and speakers; multicasting to "the development of the sky - After brief discussion that included Lester voiced gratitude for services of Kenyon Brown, scaper in the field of architecture." Gould, WJNC Jacksonville, N. C., a new board KWFT Wichita Falls, Tex., convention chair- member for small stations, and William B. man, and thanked the Palmer House for its Quarton, WMT Cedar Rapids, Iowa, the con- handling of the meeting. WAAM (TV) Shows Kinescope vention adopted all resolutions but the educa- Members of the resolutions committee were tional one and at suggestion of Clair R. Mc- KINESCOPE of top programs has been pro- Robert R. Tincher, WNAX Yankton, S. D.; duced Collough, WGAL -TV Lancaster, Pa., decided by WAAM (TV) Baltimore and was G. F. Leydorf, Will. Detroit; Hale Bondurant, shown during the NARTB convention last week. to take a later mail ballot. Mr. Kobak had KFBI Wichita, Kan.; C. J. Burkland, WAVY The presentation is designed for agency, sta- contended the resolution deserved more thor- Portsmouth, tion representative and other personnel and ough study by the membership. Va.; C. O. Chatterton, KWLK was produced live in the station's building as The 14 resolutions adopted opposed HR Longview, Wash.; Larry Haeg, WCCO Min- an example of a typical day of operation. The 1227, proposing to ban alcoholic beverage ad- neapolis; John Esau, KTVQ -TV Oklahoma City. kinescope is called "The WAAM Story."

BROADCASTING TELECASTINO May 31, 1954 Page 63 If You Go By

PNIáD& PRIA RATINGS

I 1 1 I I I

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4-5 PM 5-6 PM 6-7 PM 7-8 PM 8-9 PM 9-10 PM 10-11 PM 11-12 PM WFIL -TV 6 gEbe Ijítabeip1jía luquírer Station Channel NARTB [THURSDAY- FRIDAY] being absent -was asked whether FCC today a clear -channel decision. But he added that he UAPRE Explores Means is more tolerant than in the past with respect felt it important for the Commission to issue to "quick" purchase and sale of stations in a decision if the international issues are not Of Training Students order to improve one's position in the industry. resolved soon. Comr. John C. Doerfer took the position Another question related to the use of WAYS and means by which the broadcast in- that there is a difference between an applicant boosters in tv. Comr. Hennock said she would dustry can better cooperate with colleges on in a transfer hearing and an applicant who is vote against the use of boosters to extend the student training programs and a plan for re- involved in a competitive hearing for a channel areas of large-market vhf stations, but would organization were explored at a session of the -in the latter case, he pointed out, FCC must vote for boosters for uhf outlets. University Assn. of Professional Radio Edu- pick the applicant it considers best qualified. Mr. Doerfer said he felt too much emphasis cation during the NARTB convention last week. "Trafficking in licenses," he said, "to me implied had been placed on the "fortunes of the indi- The association debated the possibility of a more than just a sale." vidual broadcasters," when he felt the public's joint cooperative setup comprising half college Miss Hennock questioned the motives of a problem should be the big concern. He said personnel and half broadcasters. It would need winner of a competitive hearing who sells his "I would like to serve notice on the people approval of the NARTB board before becom- station within, say, a year after getting the right now that all doubts will be resolved in ing effective. Leo Martin is president. grant. In such cases she said she would call favor of the people, all things being equal." Among industry spokesmen giving their views for new hearings when the transfer application Questioned about the possibility of adopting at the Monday session were Judge Justin Miller, came up. uniform sign -on and sign -off times for daytime retired NARTB board chairman Ralph stations, Chairman Hyde pointed out that sun- Hardy, Bartley's Question NARTB vice president in rise and sunset times are not themselves uni- charge of govern- Comr. Lee said he largely agreed with Miss ment relations, and form. Miss Judith Waller, di- Hennock's views on this problem, and Comr. rector of public affairs Asked whether tv channels reserved for edu- and education for NBC Bartley raised the question of investment houses Central Division. buying into radio and television stations as a cation might be released to commercial broad- form of investment for their clients. In other casters if not used educationally within a rea- businesses he said he felt such investment might sonable period of time, Chairman Hyde said the Freedom of Speech Results be all right, but he maintained that it is "not problem is chiefly a legal one, since any citizen all right" in broadcasting-and he thought has a right to petition the FCC; Comr. Hen - Reviewed by IAAB Board Congress might take "a new look" if the prac- nock maintained that the reservation of educa- tice is "abused." tional channels was made by unanimous vote WEEKEND meeting of the board of directors, Comr. Sterling said he felt each case should of the Commission and "it takes time for an Inter -American Assn. of Broadcasters, started be judged on its own merits, and Chairman educational station to get started," and Comr. Friday at the Palmer House, Chicago, with Hyde said that those who disagree with the Bartley said he thought his own answer as to president Emilio Azcarraga, Mexican network law should seek to have it changed: That Con- release of educational channels, where educa- operator, presiding. Freedom of speech achieve- gress by giving FCC authority to approve tional interests had not used them within a ments during the past year were reviewed, transfers apparently considered transfer, per se, reasonable period of time, would be "yes." along with other international questions. to be approvable. NARTB President Harold E. Fellows, who Among those attending were Goar Mestre, Asked when a decision might be expected in moderated the session, also reported that CMQ Havana, ex- president; Ramon Quinones, the long- standing Clear- Channel Case, Chair- NARTB plans shortly to petition FCC for an WAPA San Juan, P. R.; R. Fernanda Eleta, man Hyde noted that Mexico is the only hold- easing of the rules on identification of transcrip- Panama; Felix Cardona, Venezuela; Gilmore out among the NARBA nations and said he tions and delayed broadcasts, and, within three L. Nunn, WLAP Lexington, Ky.; Jose Luis would like to see the international differences or four months, to seek FCC approval of re- Fernandez, Mexico, secretary -general; Ramon resolved before the Commission hands down mote control of directional antenna operations. Bonachea, Havana, ex- secretary- general.

the requirement. He gave up, not signing the SHORT SHOTS application blank until his sponsor said, "Don't you have a uhf grant ?" Answering in the At the Chicago Convention affirmative, he heard, "Well, you've aged four years, you're in." IN WINNING election as vice president of o s s the Daytime Broadcasters Assn. last week (see RCA got down to basics -color, that is- story, page 42), Alf M. Landon swept 11 states, in its entertainment suites. Chromatic ice they not include the two he won but did only cubes were provided in the basic shade of in his race for the Presidency of the United color tv -red, green and blue. States in 1936. Maine and Vermont are not s s s represented by directors on DBA. Non -partisan nature of his new job was emphasized by the At the "last call for a drink" in Associated fact that directors who elected him are from Press' headquarters in the Crystal Room, a such disparate political climates as North volunteer broadcaster -pianist stopped abruptly Carolina and Massachusetts, Pennsylvania and and inquired of the waiter: "Is it because of a Tennessee, Illinois, Georgia, Indiana, Ken- law or a rule of the hotel ?" The tired re- tucky, Wisconsin, Nebraska and California. sponse: "No, suh, I calls it fatigue." s s s s o s Probably the most enthusiastic applause re- BIGGEST bombshell at NARTB convention ceived by any speaker at the convention was opening was story exclusive, page 36, [BT that which followed the appearance of Eliz- May 24] on impending resignation of Robert abeth Ellen Evans, of Akron, 1954 co- winner K. Richards, administrative vice president, to of the annual Voice of Democracy Contest. enter station ownership and public relations. After young Miss Evans delivered her prize- Copies were gobbled up within of BT few winning speech at the Wednesday luncheon, hours. * e the entire crowd rose to its feet in a prolonged NEW TOUCH in tv promotion was activity of demonstration of approval. NARTB President Tv Advertising Bureau. Permeating exhibit Harold E. Fellows was so moved by her per- corridors was bevy of beauteous models, in formance that he wept. typical burlesque queen tights, pinning dele- MR. LANDON o s s gates with jumbo yellow buttons exploiting for several weeks and figured he was most dis- The dollars and cents debate at the NARTB origin of new organization. pensable at convention and besides, he wanted convention sports session was given a change s s to catch up on his homework. of pace Wednesday with a musical interlude. FCC was on deck, en masse, except for Vice s s o Carol Hoffman, Northwestern U. singer, fol- Chairman E. M. Webster, who stayed home MIKE HANNA sat counting up his years of lowed two soprano selections with a special as one -man committee to act on emergency radio experience when asked to join the Radio NARTB parody on "Take Me Out to the Ball matters. He had been on West Coast inspection Pioneers. All he could claim was 18; 20 being Game."

Page 66 May 31, 1954 BROADCASTING TELECASTING NEW GEAR ATTRACTS NARTB DELEGATES Equipment firms put $5.5 million on display at the NARTB convention. Color apparatus took the spotlight. BUSINESS was good -the best in convention history --last week as heavy traffic moved through the Palmer House to inspect transmitters and related studio equipment displayed in NARTB's Exhibition Hall. Salesmen for equipment firms found delegates keenly interested in $51.4 million of displayed electronic gear designed for color and black -and -white tv as well as aural broadcasting. Additional smaller equipment items were displayed on the seventh and eighth floors of the hotel. Even before general meetings of the convention had started, one exhibitor- Standard Electronics Corp.-had sold a 40 kw vhf transmitter to Storer Broadcasting Co. Color transmitting items drew close attention. One exhibitor featured a completely equipped color studio, with indoor and out- door props, and staged productions which were shown on receivers in a nearby room. Signals were fed over closed circuit. Another had a 100w driver putting a color program on the air, feeding adjacent receivers with live productions. Technical- minded delegates watched technicians adjusting monitors and various types of apparatus with rapt attention. They exchanged views on the screen versions of grocery store items, displayed on moving drums and with moving cameras. to crow about Live talent included girls garbed in varied - hue gowns as well as puppets, push carts and other features. Fascinated delegates operated color and black- and -white cameras when they had a chance, while staff specialists pointed out details Were not counting our chickens before they are and special advantages of the various devices. hatched. With a 1049 foot tower and 100,000 New Film- Scanning Equipment Film- scanning equipment appeared in many watts maximum power, established, dominant new versions. One exhibitor held special show- ings for invited advertisers and agency execu- WTAR -TV now reaches 459,000 families, over tives. New models pass more light and less noise than older types. 1,600,000 people. With a strong signal on A color camera looked exactly like its black - and -white counterpart, translating information channel 3, WTAR -TV blankets Tidewater, the from field sequential to NTSC standards. The two basic types of color cameras were single - eastern half of Virginia (including Richmond) and tube and triple -tube. Remote control devices were shown for all of northeastern North Carolina. transmitters and cameras. A remotely con- trolled camera utilized an electrically- driven zoom lens, providing a system that could work into a one -man tv station operation. The operator would be able to run camera, monitoring console and transmitter. Broadcasters were inspecting remote devices for unattended transmitters, one of which had a red -green traffic -light setup. Uhf transmitters included one model with a 100 w driver and 12 kw amplifier. Several channel 3 manufacturers are working toward uhf transmitters around the 50 kw class and will have NORFOLK them ready for marketing within months, or Represented By Edward Petry by the next NARTB convention. The economy motif appeared more prominent than was the case in the Los Angeles exposition a year ago. Economies center both in original BROADCASTING TELECASTING May 31, 1954 Page 67 NARTB ADVERTISERS & AGENCIES

cost and operating costs. At the same time, some types of apparatus were more complicated MARFREE CLOSES OWING 600 STATIONS and more costly as a result of new develop- Agency is quarter -million in an auction of the physical assets and furniture ments. of the firm on June 2 at 10:30 a.m. at 105 -section a slotted uhf antenna was A cross of debt for a Gainex radio -tv W. 40th offices of the agency. of transmitter tubes ap- St., New York, shown. New types - Mr. Kottler told that after the auction looking over uhf campaign. McCarthy Army BT peared, with many delegates takes place he will appeal to Gainex Co. for recent types. Advanced types of hearings get blame for failure models of some amiable settlement for the credi- and lighting control were ex- sort of studio lighting of account. tors. If necessary, he will file a suit against the An animated model display showed hibited. MARFREE Corp., New York, company, he said. how tv programs, black-and -white as well as Advertising its week, with a Harry A. Friedenberg, president of the de- color, are transmitted via cable and microwave. closed doors officially last of a million dollars funct Marfree Adv. Corp., which was estab- In charge of the exposition was Arthur C. debt of more than a quarter owed to radio and television Stringer, who has managed NARTB's equip- more than 600 lished more than six years ago, was understood ment shows for more than a decade. stations. to have told some of the creditors that the Mc- The agency represented Carlson Industries, Carthy hearings were responsible for the failure Brooklyn (Gainex, a weight influencer), which of the broadcast campaign to reach enough had placed a radio and television campaign Big Radio Stations listeners and turn them into customers. Mr. starting on varied dates in late March and Discuss Tape Network running through May. Stations carrying the Friedenberg, it was reported, has moved from campaign have not been paid. New York to Chicago to be associated with A LONG -RANGE project to set up a tape Marfree appointed Jacob Carr as its assignee another one of his agency's clients, the d -Con program network among larger stations under to conduct the assignment for creditors. Mr. Co. the title Quality Stations Network was dis- Carr and his attorney, J. Louis Kottler, plan The Marfree agency, in addition to the cussed at a meeting of interested stations held Gainex and d -Con advertising, also handled the in Chicago during the NARTB convention. following accounts: Bankers Life & Casualty as WSM Nashville, WHO Pryor Jr. Dies, Key stations such Arthur Co., Chicago; James R. Barnet Co., Wellesley Des Moines, WLW Cincinnati and WHAS (Penn Bostwick Labs, Louisville have shown an interest in the project, BBDO Radio Pioneer Hills, Mass.. saws); Bridgeport (Dynol); French Masters, Newark with John H. DeWitt Jr., WSM, as one of the ARTHUR PRYOR JR., 57, vice president in Harris Chemical Co., Cortland, organizers. Back of the idea is the belief that charge of the radio department of BBDO, died (perfume); the nighttime radio problem is not being last Tuesday, May 25, in Roosevelt Hospital, N. Y.; House of Goddard, Chicago; Junex handled effectively by major networks. New York. Products Co., Chicago; Lobex Products Co., QSN has been considered for nearly two Son of the famed bandleader and composer, Chicago; Parker Pharmaceutical Co., Chicago; years but it did not appear near the operating Mr. Pryor was rec- R & F Co. Inc., New York. Stage after the informal convention meeting. ognized as one of the It would include clear-channel stations, lA most important pio- and 1B, and regionals. QSN organizers believe neers in radio. He Admiral, ABC Radio be heavy reservoir of programs produced by joined BBDO in member stations could supply salable pro- 1927, not long after Contract Newscasts grams. They believe, too, that networks are the beginning of net- falling down in their work radio, to head ADMIRAL Corp. last week announced the the first self -con- purchase of a $50,000 package of 22 weekly Ampex Shows Automatic tained radio depart- five -minute newscasts on 348 ABC Radio Programming System ment within an agen- outlets. cy where broadcasts Announcement of the purchase, with the REPRODUCER which enables an am were cast, A TAPE written, five- minute stanzas starting this past Saturday, or fm station operator to put two reels of tape rehearsed and pro- was made by ABC and Edmond I. Eger, Ad- on a machine, throw a couple of switches and duced. Mr. Pryor MR. PRYOR then walk away for as much as eight hours was was named a BBDO miral vice president in charge of advertising. demonstrated by the Ampex Corp. during the vice president in 1934. Commentators Milton Cross, Taylor Grant, NARTB convention last week. Stars like Nelson Eddy, Oscar Levant, the George Hayes and Art Van Horn will handle The new Ampex automatic programming sys- Dorsey brothers, Benny Goodman, Dinah broadcasts. tem consists, basically, of an eight -hour tape Shore, Dorothy Kirsten, Kate Smith and Edwin Mr. Eger noted that radio is an increasingly reproducer and a Model 350 recorder, plus C. Hill got their first important radio jobs on powerful medium, pointing out that over 10 control and switching circuits and a recording BBDO shows through Mr. Pryor. million radios were sold last year. He said the making local- announcement tapes. consolette for Mr. Pryor produced the first sponsored newscasts would reach an estimated eight mil- Program material is put on the eight -hour ma- dramatic series on the air, Soconyland Sketches. lion homes, plus automobile and portable radio chine while local announcements are played He directed March of Time and the General will back on the Model 350. Switching from one Motors Family Party, first all -star variety show. listeners. The broadcasts be aired each tape to another is accomplished by a sub - In 1953, he received an award from the Saturday and Sunday from 9 a.m. to 11 p.m. audible tone recorded at the end of each an- American Heart Assn. for his contribution to on the hour. nouncement and at appropriate places in the the "sound development of the association's Purchase of Admiral's Week -End News was program tape. educational and fund raising activities." part of a campaign to advertise its 20th anni- Thus a tone at the end of a local announce- Arthur Pryor Jr. was born on June 26, 1897, versary and television -appliance promotion. ment switches off the announce machine and in St. Joseph, Mo. He was graduated from turns on the program material. In turn, a simi- Chauncy Hall, Boston, in 1918 and had passed lar sub -audible tone at the end of a musical his entrance exams to M.I.T., but before classes Three Sponsor 'Caesar' selection puts the announce machine back into started he had enlisted the Navy. At the end in THREE advertisers, American Chicle Co., the operation again. A master timer fades down the of the war, he joined his father's band as as- program and brings in the announce tape for a sistant conductor and cornetist, doubling as Speidel Corp. and Radio Corp. of America, station break every half -hour. announcer when the Pryor band broadcast from have signed officially as sponsors of The Sid Price of the unit will be in the $4,000 range, Asbury Park or Miami. Caesar Show [BT, May 24], it was announced according to R. J. Tinkam, audio sales manager. He was a member of AFM and radio-tv last week by George H. Frey, NBC vice presi- committee of the AAAA. dent in charge of television network sales. Each Banquet Program Lauded Surviving are his wife, Ella Haviland Pryor; client has bought one third of the 60- minute daughter, Mrs. Maryruth Scala, and brother, show which will be heard Mondays from 8 -9 BANQUET program Thursday night drew Roger, vice president for radio -tv of Foote, p.m., three weeks out of four. Contracts were widespread praise, with networks and BMI Cone & Belding. -Sample, N. Y., for providing talent. Program included Marguerite Funeral services were held Thursday morn- placed by Dancer -Fitzgerald Piazza, Billy Williams' Quartet, Bert Lahr, June ing at Calvary Baptist Church, New York. He American Chicle; Sullivan, Stauffer, Colwell & Valli, Eileen O'Dare and Jimmy Richards' Or- was buried in Glenwood Cemetery, West Long Bayles, N. Y., for Speidel, and Kenyon & Eck- chestra, with Russell Samjek producing. Branch, N. J. hardt, N. Y., for RCA. Page 68 May 31, 1954 BROADCASTING TELECASTINO SPOT NEW BUSINESS Edward Greenberg, The Wexton Co., N. Y., Franklin Hovore, advertising department, Jos. appointed vice president and merchandising Schlitz Brewing Co., Milwaukee, to Robert P. Lorillard Co., N. Y. (Kent cigarettes), director. Ellis Adv., South Pasadena, Calif., as account through Young & Rubicam, N. Y., will sponsor executive. The Playhouse an ABC Film Syndication series, Neal Gillian, vice president, McCann- Erickson in six major markets beginning July 1. Stations Inc., appointed assistant manager of Chicago William Mathesius, formerly with Silex Co., to to carry the programs are WMAR -TV Milwau- office. Paris & Peart, N. Y., as account executive. kee; WEWS (TV) Cleveland; WBKB (TV) Chicago; KSTP -TV Minneapolis; WFIL -TV Philip Heyman, art director, Theodore H. Se- Herb H. Rabke, previously with J. D. Tarcher Philadelphia and KGO -TV San Francisco. gall Adv., San Francisco, named vice president Co. and Harry B. Cohen Agency, N. Y., to in charge of visual media. Product Services Inc., N. Y., advertising agency, John Morel!, Ottumwa, Iowa (Red Heart dog as comptroller and general manager. food), planning to use another week starting Sterling B. Blakeman, advertising manager, Tractor Equipment Distributors Inc., L. A., July 18 for television campaign to children, Wright Nodine, Geyer Inc. merchandising di- to Milton Carlson city, as account using minutes and station breaks around chil- Co., that vision, named account executive. executive. dren's shows in 133 markets. In addition to Charles McKinney, formerly tv director of that campaign, Morell Agency, N. W. Ayer & Robert Blackburn, formerly vice president, Mac - marketing and merchandising, Raytheon Mfg. Son, N. Y., is contemplating still another tv Farland, Aveyard & Co., Chicago, appointed Co., Chicago, named associate manager, Mc- week or possibly two-week blast in August in creative director of Clinton E. Frank Inc., there. Carthy Co., same city. about same number of markets but not necessarily same stations. TreeSweet Products Co., Santa Ana, Calif. (TreeSweet frozen fruit juices), June 1 starts tv spot announcement campaign on 13 stations in L. A., Detroit, Cleveland and Indianapolis markets for 13 weeks, using average of one spot daily on each station. Agency: BBDO, L. A. American Brewing Co., New Orleans (Regal Beer), is using radio musical spot announcements on 50 stations in three southern states. Schedule is being placed by Tracy -Locke Co., Dallas. A tv campaign is also being prepared.

NETWORK NEW BUSINESS Miles California Co., Los Angeles (Alka- Seltzer and One -A -Day Brand Vitamins), starts Here's the Answer on 51 Don Lee Broadcasting System and Arizona stations, Mon.-Fri., 4:30 -4:45 p.m. PDT, for 52 weeks from July 5. Agency: Geof- frey Wade Adv., Hollywood. R. J. Reynolds Tobacco Co., Winston-Salem, hut... N. C. (Winston cigarettes), has signed for two participations weekly on CBS -TV's The Morn- ing Show (Mon.-Fri., 7 -9 a.m. EDT), starting tomorrow (Tuesday) and continuing through balance of year. Agency: William Esty Co., it takes only 2 STATIONS N. Y. Wine Corp. of America (Mogen David wine) to reach /2 the sets slated to move sponsorship of half-hour Dollar a Second from DuMont Tv Network to ABC - TV this fall, probably for Friday night presentation. Agency: Weiss & Geller, N. Y.

A&A PEOPLE

John P. Hamilton, elected chairman of board, HOWARD W. DAVIS, Pre. HOWARD W. DAVIS, Tandy Adv. Agency Ltd., Toronto, with Warren Owner GLENN DOUGLAS, Mgr. H. Wilkes as president, A. C. Haight Jr. and SAN ANTONIO, TEXAS HOUSTON, TEXAS Arthur S. Collins elected vice presidents. Roy Campbell, vice president and director, 5000 WATTS 5000 WATTS Foote, Cone & Belding, N. Y., transfers to Los Angeles as marketing consultant to agency's ON 630 ON 610 four western offices. Biggest State! Sander Heyman has resigned as president of The Biggest Buy in the Enterprise Adv. Agency Inc., Los Angeles. Edward R. McNeilly, agency radio -tv director, assumes duties as head of the agency.

A. Edward Morgan elected executive vice president, Richard A. Foley Adv., Phila.; William F. Hope appointed executive art director; Les- ter J. Harmon appointed radio -tv production manager. Richard H. Talmadge, formerly vice president, Gordon Baird Assoc., N. Y., appointed vice president and account head, Lewin, Williams Ask the Walker Representation Co., Inc. & Saylor Inc., same city. BROADCASTING TELECASTING May 31, 1954 Page 69 {FILM COLORVISION FILM PROCESS DISCLOSED New additive process of color photography, using black - and- white film with regular 35mm camera and Colorvision unit, is said to be inexpensive and quick. NEW additive process of color photography claimed to be both economical and speedy - and designed primarily for color television- was demonstrated by Colorvision Inc., Los Angeles, at a special press showing in that city Monday. In an experimental laboratory for the past four years, the system uses ordinary black - and -white film, making three color separations, as in graphic arts, on one frame of 35mm film. Shooting with a Colorvision camera unit, to which any 35mm motion picture camera can be attached, requires no extra lighting, according to Lawrence F. Brunswick, optical engineer, REACHING agreement that will feature sportswriter Jimmy Powers (c) as host and and co- inventor. He cited savings in film, proc- narrator of Screen Gems' 26 quarter-hour sports series Big Playback, are (I to r): essing and time. seated -Russ Weston, in charge of advertising and sales promotion for The Ethyl He described Colorvision as "a method of Corp., sponsor of the series; Mr. Powers; John H. Mitchell, vice president in charge of photographing in full color on black- and -white sales for Screen Gems; standing- Bayard Pope, vice president and account executive film with ordinary black -and -white processing of BBDO, Ethyl agency, and Ben Berenberg, writer- director of the show. and under ordinary black- and -white lighting levels, which produces a picture exceedingly were Elmer Lower, CBS -TV director of news well suited for full color tv transmission." and public affairs; Eric Sevareid, Washington VITAPIX ELECTS The test film, on a motion picture screen, correspondent for the network, and George P. was slightly overcast and lacked contrast, but Hartford, vice president of television for FETZER, MULLEN he said engineers WTOP -TV. can clear up those conditions STOCKHOLDERS of Vitapix Corp. elected a on tv. However, Mr. Hartford expressed gratification at ac- films for tv transmission are new board and officers Thursday at a meeting required to be of low quiring CBS -TV Newsfilm service, pointing out contrast, he reminded. held at the Hotel, Chicago, John E. Firms working that "viewers in the world's news capital de- Congress on the test film included John Fetzer, WKZO -TV Kalamazoo, Mich., was H. Ransom Labs, serve the best in news." Filmeffects of Hollywood elected chairman, and Frank Mullen president. and Consolidated Newsfilm service to clients features exclu- Film Industries. Karl Freund Three projects will run $1 million in directed. sive recorded news commentaries by network film the world. It also includes bookings, stockholders were told. These include Colors Kept Separate newsmen around specialized features, such as a week -end news Vitapix Princess Theatre, produced by Burt in The Colorvision camera unit, by which the review; a weekly news quiz show; a special Balaban, and distributed London, Germany three colors -red, green, blue -are separated, map service; an exclusive "title service"; sta- and Italy; American Legion Hollywood wres- was attached to a Mitchell 35mm motion pic- tion advisory service and special merchandising tling and Johnny Mack Brown westerns. ture camera for the press demonstration. The and promotion campaign aids, and special in- Officers elected, besides Messrs. Fetzer and colors are broken down in the primaries of terest coverage by 250 Newsfilm camera corre- Mullen, were Robert Wormhoudt, Edward William vice the original photograph with separation main- spondents in 50 countries on request of in- Koenig Jr., Broidy, presidents; tained until final assembly on the tv set. dividual stations. Horace L. Lohnes, secretary; Don Campbell, Estimating increased costs over black -and- treasurer; Paul O. O'Bryan, assistant secretary white at $750 per half-hour show, President Actor Ireland Gets and assistant treasurer. Harold V. Lee said Colorvision is ready to go Directors elected were Messrs. Fetzer, Mul- into production of the process on a lease basis. Loyalty Satisfaction len, Campbell and Lohnes; Richard A. Borel, He claims color costs under the Colorvision ACTOR John Ireland received a "substantial" WBNS-TV Columbus; J. Leonard Reinsch, process will be only approximately 5% more cash settlement and a signed statement clearing WSB -TV Atlanta; William Broidy, of William than that for turning out a black- and -white him of any suspicion of disloyalty for which Broidy Productions; Joseph A. Baudino, West- tv film. he agreed to withdraw his $1,756,000 breach of inghouse Broadcasting Co.; Charles H. Crutch- Although Colorvision is currently concen- contract and slander suit against Television Pro- field, WBTV (TV) Charlotte, N. C.; Robert D. trating on color tv, the system could be adapted grams of America, Norvin Productions, pro- Swezey, WDSU -TV New Orleans; Howard for use by motion picture producers too, it ducer Leon Fromkess, TPA President Milton Lane, KOIN -TV Portland, Ore.; Stanley E. was pointed out by engineers. Gordon, TPA Vice President Mickey Silliman Hubbard, KSTP -TV Minneapolis; O. L. Taylor, and others. O. L. Taylor Co.; Kenyon Brown, KWFT -TV Wichita Falls, Tex. CBS -TV Newsfilm Service Suit, filed in March [BT, March 8] in Los New directors are Messrs. Crutchfield and Swezey. Acquired by Angeles Superior Court, charged the defendants WTOP -TV had slandered the actor as "politically unac- Stanley Boynton Jr. of Detroit also attended SIGNING of WTOP -TV Washington, as the ceptable" after discharging him from the title the board meeting. His father is Detroit sales most recent station -client of CBS-TV Newsfilm role in Ellery Queen tv film series. Amendment representative for Vitapix. has been announced jointly by John Hayes, of the complaint was filed earlier this month president of WTOP -TV and Wilbur S. Ed- [BT, May 10] in which the actor stated his Motion Pictures for Tv wards, general sales manager of CBS-TV Film contract was with Norvin Productions, with Sales. TPA and Mr. Fromkess guaranteeing the Plans New Telefilm Series Present also at the signing in Washington finances. PLANS for the production of a new, five-day - a -week telefilm series, based on the King Fea- AMPEX TAPE RECORDERS tures newspaper strip, The Heart of huliet Jones, were announced last week by Edward D. Madden, vice president -general manager of 13th 8 Spring Sts., N. W. Motion Pictures for Television's film syndica- GATES- ATLANTA Tel. Elgin 0369 tion division. Pilot film of the new series will be available within three weeks. Page 70 May 31, 1954 BROADCASTING TELECASTING Screen Gems Compares Color around Sept. 1. That series also was acquired by Robert Wesley & Assoc., Chicago, for Bur- Processes Over C -C Tv ton -Dixie Mattress Co., that city, on WGN -TV. Ziv Adds Spanish The distribution firm in addition reports KRON- CLOSED -CIRCUIT color telecast over NBC - ZIV Television Programs' film shows now TV San Francisco for 13 TV was held a fortnight ago to show com- contracted Heart of speak Spanish. President John L. Sinn the City tv films. Four mercial products filmed under identical con- additional films in reported last week that new sound tracks, Royal Playhouse were ditions in the various color film processes by acquired by WDSU -TV in Spanish, have been added to Ziv- syndi- New Orleans, starting lune I. Screen Gems Inc. The Screen Gems tests were KYTV (TV) cated shows. These include Favorite Springfield, Mo., pack- made in 16mm Kodachrome; 35mm Eastman bought a three show Story, The Unexpected, Boston Blackie, age of Lone Wolf and The Ruggles, negatives reduced to 16mm positives, and 35mm starting Cisco Kid, and Yesterday's Newsreel. Ziv June 5 and 6 respectively, weeks; technicolor three -strip process reduced to 16mm both 52 and programs in Spanish currently are spon- dye transfer. Rocky Jones, Space Ranger, to start on or sored in a number of Latin American before June 6 for 26 weeks. The demonstration was attended by execu- cities, including Mexico City, Havana, tives of 27 advertising agencies, who witnessed WBBM -TV Chicago, has contracted with Louis Caracas and San Juan. 55 products of their clients during the color Weiss & Co., Los Angeles for two consecutive telecast. M. Peter Keane, technical director of run rights to 26 half hour Craig Kennedy Screen Gems, who conducted the demonstra- Criminologist a over one year period. The 16- former eastern agency producer, has completed tion, reported that his company episode had reached adventure serial, Black Coin, has been the $51,000 pilot film in addition to 49 songs the following conclusions: sold for a five -times weekly WWJ -TV run on and 52 scripts. Filming, with Mr. Reynolds as (I) For the lowest cost, original Kodachrome Detroit. associate producer, starts following his return (or Ansco) without sound track and without CBS -TV Film Sales reports sales of The Gene from New York where he expects to finalize superimposed titles or optical effects may be Autry Show film Bakers a deal with a sponsor on a national basis. used; (2) if release prints, superimposed titles series to Quality of America, WSBT - Aaron Rothenberg has been signed to handle and optical effects are needed, Eastman nega- over -TV South Bend; Meadow gold, over KFEL -TV all merchandising on the series. tive- positive with sound track may be used; (3) Denver; Shaw Bros. Jewel- ry, over WBBM -TV Technicolor dye- transfer three strip process per- Chicago; Brookshire ice cream, over WTOK -TV Meridian, Miss.; Sportsvision Inc., S. F., delayed sports tv film mits use of all current black- and -white pro- company, [BT, Feb. 8] forms national sales duction techniques, and (4) cost of quantity re- Hecht's bakery, over WJHL -TV Johnson City, Tenn., and Gallen Kamp shoes, for partial organization with AI J. Madden, northern Cali- lease prints are lowest in Technicolor, a bit sponsorship over KNXT (TV) Los Angeles. fornia manager, Ziv Radio Productions, as sales higher in Eastman Kodak negative -positive and manager. Alfred D. LeVine named midwest highest in Kodachrome. FILM DISTRIBUTION sales manager, with Stevens Pictures, Dallas, to represent Sportsvision in southern and south- Stuart Reynolds Productions, Hollywood, has west states. Washington Video Releases concluded negotiations with Elizabeth Barry Documentary on Tornadoes Enterprises to distribute Kite -Flite to Moon - Wickham Films, Glendale, Calif., has completed land, quarter -hour color puppet tv film series, eight quarter -hour films in new Sports Mirror GEORGE JOHNSTON, president of Washing- with a fall release date scheduled. Miss Barry, tv series, based on interviews with sports' ce- ton Video Productions, Washington, D. C., has announced the release of a new documentary exploring the destructive forces of a tornado titled "The Wind and the Fury." The 15- minute 16mm film, available for television showing, was shot in color for the National Board of Fire Underwriters, N. Y. The production was filmed on location at Waco, Tex.; Columbus, Ga.; Flint, Mich., and Worcester, Mass., where tornadoes did serious damage last year. Tape recordings of tornado victims comprise a large part of the commentary. The film had its tv preview on KTBC-TV Austin, Tex., May 11, one year after the Waco tornado. The "The Wind and the Fury" was directed by Mr. Johnston. Narration was written by George QUINT CITIES Stoney. The film was narrated by Willis 5 CITIES -2 COUNTIES Conover. the Hub of a Major Market WOC covers the market. WOC sells your product. FILM SALES Surveys prove it. Advertisers know it. WOC, the Quint city station, in the heart of this George Bagnall & Assoc., rich, agricultural industrial Beverly Hills, an- Basic and nounces three additional sales: NBC Affiliate . . . a market with money Hollywood in its pockets . a market Half -Hour series of 38 films to KFEL -TV blanketed by WOC. Denver, starting June 11; Public Prosecutor / The Quint city area is ideal for ., test campaigns. Five cities com- series of 26 films to WCBS-TV New York; and bined into one metropolis . . . Crusader Rabbit to WDSU -TV New Orleans. / .'; thousands of rural listeners. Select WOC for successful sales Guild Films Co. reports 10 new sales on Lib - and campaigns. erace show, raising total markets to 185. Latest Get the facts from your nearest WOC F & P office . . . or from WOC sales were for showing of half-hour film pro- 5,000 W 1420 Kr direct. gram over KFBC-TV Cheyenne, Wyo., WEEU- TV Reading, Pa., WSEE (TV) Erie, WBOC -TV Col. B. I. Palmer, President Salisbury, Md., KTXL -TV San Angelo, Tex., Ernest C. Sanders, Manager KFXJ -TV Grand Junction, Colo., KGBT-TV Harlingen, Tex., KGVO -TV Missoula, Mont., KLIX -TV Twin Falls, Idaho, and WTHI-TV Davenport, Iowa Terre Haute, Ind. AM -FM -TV United Television Programs Inc. has sold the Free & Peters Inc. Waterfront series to KARK -TV Little Rock, Exclusive National Representatives Ark., and KCBD -TV Lubbock, for 52 weeks starting July 15 and about Sept. 1, respectively, with WFAA -TV Dallas, renewing effective June 1 for one year. KCBD -TV also purchased The Lone Wolf series for 52 weeks starting BROADCASTING TELECASTING May 31, 1954 Page 71 FILM FACTS & FIGURES lebrities, which George Bagnali & Assoc., APRIL NETWORK Beverly Hills, will distribute. Soulful Statisticians TIME SALES RISE FILM PRODUCTION CONCLUSION that "at least in the NB reports first quarter radio - initial, novelty period, one of color's Screen Gems Inc., Hollywood, is going ahead tv time sales up 19.7 %, April biggest effects apparently will be to strengthen weak shows," is reported by with production on Captain Midnight tv film sales up 18.1% over 1953 pe- series, following approval of Wander Co., Chi- Schwerin Research Corp. Audience cago (Ovaltine) on the first two half-hour films, riods. Tv network billing has tests of two editions of a program in both according to production executive Fred Brisldn. risen while radio network bill- black-and -white and color showed that the first one, well liked in monochrome, Richard Webb stars in the title role with Sid ing is down. Melton as Ikky, the mechanic, and Olan Soule gained no additional interest in color; as Tut, the scientist. George Bllson is producer COMBINED gross time sales of the nation- the second, poorly received in mono- with Ross Lederman, director. wide radio and tv networks in April amounted chrome, picked up in color to almost the to $37,787,167, according to data compiled by level of the first one, the research firm Snader Productions Inc., Hollywood, is ready- Publishers Information Bureau. The sum is said. ing two new half-hour tv film series for Sep- 18.1% ahead of the $31,993,216 combined The report summarizes the uncritical tember distribution, according to President radio-tv network gross for April 1953. attitude of today's color viewers in this Louis D. Snader. A musical series will feature For the first four months of 1954, the gross paraphrase of Gellett Burgess' rhyme: Victor Young as director of the orchestra and time sales of the four radio and four tv net- "I never saw a purple show, group in addition to utilizing his services choral works totaled $151,571,562, PIB reported, up I never hope to see one; as composer -arranger. The group of 39 films 19.7% from the $126,883,420 gross for the But if it is on video, will also feature singer Lucille Norman and a like period last year. At least it is a free one." dancing group to be announced. Le Roy Prinz, Billings of the tv networks so far this year former Warner Bros. dance director, is set as are running better than 40% ahead of a year director. Situation comedy series is set to go ago, showing gains of 43.6% for April and before the cameras with Jack McElroy starring, 44.0% for the January-April period in com- Listener Activities Harold Daniels directing and Hal Finberg writ- parison to the same month and four-month ing the scripts. span of 1953. The radio networks, contrari- Classified by WOR Gross- Krasne Inc., Hollywood, is shooting a wise, are running behind 1953 in billings, with LISTENING research studies have begun to new series of tv film commercials for Lever decreases of 13.8% for April and of 6.8% for inquire into the place as well as the time of Bros. ( Rinso and Pepsodent). McCann- Erick- January-April quarter of this year compared listening, the recent Politz Study [BST, Dec. son Inc. is agency for Pepsodent and Hewitt, to the same periods of 1953. 14, 1953] emphasizing this factor in concluding Ogilvy, Benson & Mather, agency on Rinso. PIB reported on gross time sales, network that the fact people can listen to the radio while by networks, radio and tv, for April and Janu- doing something else is one of the medium's Adrian Weiss Productions, Hollywood, is ready- ary- April, 1954 and 1953, as follows: strongest selling points. ing an additional 26 Craig Kennedy Criminolo- Carrying this type of research a step farther, RADIO gist half-hour programs for syndication by Louis NETWORK M. Hoffman, research director of WOR April April Jan. -April Jan. -April Robert Weiss & Co. this fall. 1954 1953 1954 1953 New York, commissioned Pulse to determine ABC S 2,367,636 $ 2,637,364 $10,457,574 $10,648,193 what people were doing as they listened to CBS 5,044,943 5,375,987 20,416,980 20,731,258 Some Pulse MBS 1,882,796 2,008,990 7,598,134 7,428,677 WOR programs during the day. NBC 2,962,839 4,196,009 13,170,839 16,612,248 findings were: TOTAL $12,258,214 $14,218,350 $51,643,527 $55,420,376 8:15 -9 a.m., listeners to Dorothy and Dick NETWORK TELEVISION were divided: 49.7% eating or serving food; ABC 5 2,554,484 5 1,640,597 510,478,129 $ 6,454,967 40% washing dishes or cleaning in the kitchen; CBS 10,921,640 7,770,181 42,980,081 29,215,241 DuMont 1,068,374 850,658 4,827,665 3,750,608 20.5% preparing food; 12.3% making beds; NBC 10,984,455 7,513,430 41,642,160 29,992,228 9.7% cleaning outside the kitchen; 8.7% iron- TOTAL $25,528,953 $17,774,866 $99,928,035 $69 ,413,044 ing; 7.2% just listening. (Multiple responses take the total to more than 100 %). 9:30 -10 a.m., 40.4% of the audience of Classics at Night McCanns at Home were still washing dishes or cleaning in the kitchen, but 39.5% were clean- CLASSICAL and semiclassical music is ing house in other rooms; 23.5% were making preferred to popular selections by a ma- beds; 20.2% were sewing, mending or knitting, jority of the listeners to Music 'Ti! Dawn, 18.5% were ironing; 16% preparing food; all -night show sponsored by American 11.8% eating or serving food. Airlines on six major CBS Radio outlets By Radio Playhouse time (3 -5 p.m.), 25.8% and one NBC Radio outlet. of WOR's listeners were caught up with their Before you complete Listeners were polled by a "Request household chores and just listening; 28.1% were your summer Week" on the six CBS Radio stations - getting things started for dinner; 26.6% were WEEI Boston, WBBM Chicago, KNX sewing, mending or knitting 25% were finish- ad plans, get the facts about . .. Los Angeles, WCBS New York, KCBS ing their ironing; 18.7% were tending children; /1.. San Francisco and WTOP Washington. 11.7% were house cleaning outside the kitchen Operation The show also is carried on WWJ De- and 9.4% were busy with kitchen chores. troit, an NBC affiliate. Information like this, Mr. Hoffman said, Of the 4,000 replies to the show's re- unóvrst =;:. quest that listeners recommend music selections, 2,700 asked for classical selections, 1,070 for semiclassical and 600 for popular. Men sent in 53.5% of the requests, women the other 46.5 %. Nearly 40% indicated they were stu- Dynamic $100,000 summer dents. WCBS received the greatest num- sales promotion for Crosley Group ber of letters- 660-of which about half Advertisers were from New York State and the rest from Cuba, Canada and 24 states. Music 'Ti! Dawn completed a year Williamsport, Po. on the six CBS Radio stations in April, Co at which time it was added on WWJ. It Contact Burn Smhtc features recorded music, commercials and news.

Page 72 May 31, 1954 BROADCAS FING TELECASTING may be of great value to advertisers, for it en- 'Lux Theatre' on Top ables them to broadcast their sales messages at First Quarter Output the point of use, the most strategic moment. Of Nielsen Radio Survey When a housewife is up to her elbows in soap- Of Sets Below '53 suds it is an ideal time to sell her a dishwashing SEVEN CBS Radio programs, with Lux Radio machine or a dishwashing compound; a sales DURING the first four months of this year Theatre in first place, lead the National Nielsen talk for fitted sheets would be best received 1,904,718 television and 3,326,800 radio sets Ratings of evening, once-a -week programs while she is wrestling with bedmaking, he noted. were manufactured, Radio -Electronics -Tv Mfrs. based on an April 18 -24 survey: "Radio is the only advertising medium which Assn. announces today (Monday). Homes Reached can reach and sell people while they're doing Rank Program (000) The tv set figures compared with 2,827,821 Evening, Once -a -Week other things," Gordon Gray, General Teleradio for the 1953 and 1,647,708 for the 1952 pe- (Average for all programs) (1,773) vice president in charge of WOR, said. "This riods, and the radio figure compared to 4,993,- 1 Lux Radio Theatre (CBS) 3,638 ability explains why radio audiences will main- 720 for the 1953 and 4,863,456 for the 1952 2 Jack Benny Show (CBS) 3,592 3 Amos 'n' Andy (CBS) 3,498 tain their high level and be an effective adver- periods. 4 People Are Funny (CBS) 3,079 tising medium used properly. Here at WOR 5 Bing Crosby Show (CBS) 3,032 -if Tv set production in April, a four -week we feel that the emphasis should be on this type 6 Our Miss Brooks (CBS) 3,032 month, was 457,608, compared to 599,606 in 7 Arthur Godfreÿ s Scouts (CBS) 2,892 of qualitative investigation rather than looking 8 Dragnet (NBC) 2,799 March and 567,878 in April a year earlier. at merely the ratings for a particular program." 9 Charlie McCarthy Show (CBS) 2,659 April radio set production totaled 745,235, 10 You Bet Your Life (NBC) 2,659 compared with the five-week March 1954 figure Evening, Multi -Weekly 'Lucy' Tops ARB; of 940,352, and 1,158,936 sets in April of last (Average for all programs) (980) 1 One Man's Family (NBC) 1,819 year. 2 Fibber McGee & Molly (NBC) Army Hearings Score Of the nearly two million tv sets produced 3 News of the World (NBC) 1,539 THE 1 Love Lucy show, occupying first place, in (954's first four months, 450,262 had uhf Weekday (Average for all programs) (1,539) tuners, including 112,833 manufactured in 1 Arthur Godfrey (Toni) (Fri.) (CBS) 2,472 is the first regularly scheduled program this 2 Arthur Godfrey (Lever) (CBS) 2,426 season to reach 50 million individual fans, April. Of radios produced in April, 14,008 had 3 Romance of Helen Trent (CBS) 2,379 according to the American Research Bureau's fm tuners and 2,578 tv sets had fm circuits, 4 Our Gal, Sunday (CBS) 2,286 5 Aunt Jenny (CBS) 2,286 survey for May based on May 1 -7 viewing. RETMA said. 6 Pepper Young's Family (NBC) 2,239 Although not scoring in the first 10, the Mc- Radio Radio 7 Arthur Godfrey (Star -Kist) (CBS) 2,239 Carthy -Army hearings had an unduplicated Television Home Sets Portables B Backstage Wife (NBC) 2,192 9 Wendy Warren and the News (CBS) 2,192 rating of 35.7, reaching approximately 20,400,- January 420,571 271,036 46,571 10 Stella Dallas (NBC) 2,192 000 people, according to the survey. The February 426,933 233,063 98,275 March (5 wks.) 599,606 244,110 206,130 Day, Sunday (Average for all programs) (793) Kentucky Derby enlisted more attention this April 457,608 165,232 175,424 1 Shadow, The (Mutual) 1,959 526,400 year than last and attained a rating of 30.7, 1,904,718 913,441 2 Cecil Brown Commentary (Mutual) 1,493 with nearly 141/2- million viewers. Listings: Auto Clock Total 3 Lorne Greene (Mutual) 1,259 Ronk Program & Network Rating Radios Radios Rodio Day, Saturday (Average for all programs) (980) January 394,442 159,932 871,981 1. I Love Lucy (CBS) 66.3 1 Stars Over Hollywood (CBS) 1,773 February 331,961 105,933 769,232 2. Dragnet (NBC) 54.2 2 Bill Shadel and the News (CBS) 1,633 March (5 wks.) 370,249 119,863 940,352 3. You Bet Your Life (NBC) 48.4 3 Robert Q. Lewis (Mutual Ben.) (CBS) 1,399 4. Comedy Hour (NBC) 45.7 April 330,989 73,590 745,235 5. Jackie Gleason (CBS) 43.8 1,427,641 459,318 3,326,800 Copyright 1954 by A. C. Nielsen Co. 6. Talent Scouts (CBS) 43.5 7. Godfrey and Friends (CBS) 40.9 8. Life of Riley (NBC) 40.9 9. Our Miss Brooks (CBS) 39.2 10. Milton Berle (NBC) 38.4 Viewers Rank Program & Network (000) 1. 1 Love Lucy (CBS) 50,840 THE BEST MUSIC IN AMERICA 2. Comedy Hour (NBC) 47,603 3. Dragnet (NBC) 40,440 4. You Bet Your Life (NBC) 37,400 5. Jackie Gleason (CBS) 34,730 6. Godfrey and Friends (CBS) 31,710 7. Milton Berle (NBC) 29,740 8. Talent Scouts (CBS) 27,350 9. Your Hit Parade (NBC) 26,750 10. Kraft Tv Theatre (NBC) 26,460 March Radio Shipments Up, First Quarter Below 1953 a SHIPMENTS of radio sets to dealers totaled 418,997 for March, excluding auto receivers, compared to 291,234 sets in February, Radio - repertory Electronics-Tv Mfrs. Assn. reported last week. During the first quarter 984,767 radios went to dealers, compared with 1,599,327 for the sim- of ilar 1953 period, RETMA said. Shipment of and an non -auto radio sets by states for the 1954 distinction quarter are shown in the table below: outstanding State Total State Total Ala. 11,925 Nebr. 6,145 Ariz. 5,017 Nev. 877 Ark. 7,832 N. H. 2,314 Transcribed Calif. 68,036 N. J. 53,483 Colo. 6,061 N. Mex. 2,665 Conn. 16,630 N. Y. 183,768 Del. 2,003 N. C. 17,045 Library D. of C. 11,300 N. Dok. 2,825 Flo. 23,001 Ohio 57,509 Ga. 13,796 Okla. 8,304 Idaho 1,834 Oreg. 4,931 III. 70,280 Pa. 66,205 Ind. 18,346 R. I. 5,324 Iowa 12,111 S. C. 7,012 Kans. 7,936 S. Dak. 4,235 Ky. 12,010 Tenn. 16,073 SESAC INC. Lo. 12,498 Tex. 38,699 Me. 2,949 Utah 2,939 Md. 18,874 Vt. 1,702 475 Fifth Avenue Moss. 32,003 Va. 14,712 Mich. 45,229 Wash. 13,195 Minn. 15,763 W. Va. 7,250 New York 17, N.Y. Miss. 8,336 Wis. 19,174 Mo. 20,016 Wyo. 1,571 Mont. 3,024 TOTAL 984767 BROADCASTING TELECASTING May 31, 1954 Page 73 PROGRAM SERVICES

to the point that the company's background 167 STATIONS BUY WORLD'S NEW PLAN music service is now feasible in smaller communities, Muzak believes. World's new ComET plan pro- said, the program would cost around $15,000 in a town of about 150,000; $7,800 in a town Muzak's library of more than 7,000 selections, vides an hour -long, name -tal- of 75,000; $6,500 in a town of 50,000, and all recorded expressly for background use, is ent, open -end program five $1,500 in a town of 5,000 to 10,000. considered so valuable that the company is safeguarding it against piracy with a new water- Weis days a week, says Pierre Weis, Mr. said, "World can make this long marking process which entails the use of sub- general manager. needed plan available to its affiliates because sonic harmonics to impress the Muzak trade- of the 1,000 -plus which subscribers it got with- mark on each selection in Morse code in such a A NEW PLAN offering a name -talent, hour- . . . out such a plan. It is because we have way the watermark be long open -end program five days a week as part that cannot eliminated sufficient budget, because we are servicing 1,000 without also of World Broadcasting System's regular library blanking out the music. Patents stations that we can make available in a bigger are pending on this and other Muzak elec- service was announced last week by Pierre way and better this World ComET plan which tronic devices, the company said. Weis, WBS general manager, during the every station has been asking for, for so long." NARTB convention. Muzak plans to herald its expansion plans which Called the World ComET plan (for "com- and the new mechanism makes them with a plete electrical transcription "), the new series possible national advertising and publicity campaign built around the slogan, "Now now is available for fall selling, Mr. Weis said. you can have Muzak wherever He reported that 167 stations had been signed you go." De- for World service and the new ComET plan in tails of the advertising -publicity campaign are presentations to a "limited number of stations" now being developed by St. Georges & Keyes, New during the past five weeks. York, Muzak agency. Mr. Weis stressed that ComET provides a new show each day, five days a week. "That's ZENITH, WOR -TV START 260 hours, 1,040 quarter -hours a year of big PHONEVISION TESTING name programming," he said. "Each full hour show has 15 spot availabilities, or 75 per week. Chicago specialists join New a com- In addition, the World subscriber gets York in plete promotional kit containing talent photos crews starting test and captions, news releases, clever caricatures transmissions of the pay -see tv for entertainment page publicity breaks, posters system in engineering check. and sales aids. PLANS for a wide -scale Phonevision test in subscriber gets all this free "And the World cooperation with WOR -TV New York begin- of talent or program charges. There is a nom- ning today (Monday) were announced Friday inal charge of a dollar an hour for each tran- by Zenith Radio Corp. scription disc which partially defrays the cost KOY Phoenix has renewed for three years A team of 15 Phonevision specialists from of manufacturing the discs." its affiliation with World Broadcasting Chicago will join nine technicians from Zenith's If on a basis, Weis sold regular charge Mr. System, thus becoming World's oldest New York office under the direction of Dr. subscriber. The three -year contract will Alexander Ellett, its research vice president. - _', round out 25 years with World. L to r: Purpose of the experiment is to check engineer- James Weathers, WBS representative, ing factors through use of a high -power trans- discusses the company's new ComET plan mitter in the New York metropolitan area. Dr. Ellett stressed that the experiments for affiliates with Albert Johnson, KOY are solely in the interest of research and not to be manager, and J. R. Williams, program di- construed in the nature of a mass audience test rector of the Phoenix outlet. similar to that conducted in Chicago in 1951. Announcement of the test was made weeks ago. LEE NICHOLS i Zenith will maintain headquarters at the Country Music Muzak Opens Franchises Hotel New Yorker and service facilities at 527 Man W. 34th St. The engineering staff will be In Expansion Program divided into seven field crews. In the initial two -week test, engineers will check Phonevision BROADCASTERS are to be given first chance "Sagebrush Serenade" reception in 150 -200 locations, as far north as to acquire exclusive Muzak franchises in virtu- Hartford and through the south Jersey area. "Western Requestin" ally all U. S. cities of 50,000 or more, Muzak The test will have no effect on WOR -TV's Corp. said last week in revealing details of the "Lee Nichols Show" regular signal, running 9 a.m. to 4 p.m. this company's plan for large scale expansion across week. This particular test will utilize a system the nation [AT DEADLINE, May 24]. whereby decoding is carried as THE MART STORES information Formerly restricted to markets of 200,000 part of the regular WOR -TV signal, without use "For the first time we had volume or more, Muzak is basing its plans for expan- of any telephone circuits. sion on its development a sales that could directly be at- of magnetic tape play- The signal cannot be received clearly on back instrument which, the company explained, tributed to our advertising." conventional receivers, with picture and sound "automatically starts, stops, pre -selects special- scrambled during programming. Each one of ized as desired, reverses itself and changes the tv receivers used will have its own private DOUGLAS OPTICAL tracks, automatically rewinding, shutting itself code, it was explained. off and cutting on a companion tape mechanism "We attribute a good share of our The engineering group will check fringe -a process which with a bank of these Muzak house antenna systems traffic to the terrific impact of our areas, apartment master machines may be continued ad infinitum." and buildings where only indoor antennas are announcements." KWBB spot In tests, Muzak tapes have been run through permitted. Rep. by the new mechanism repeatedly more than 5,000 George W. Clark, Inc. times with no signs of deterioration, wear or 'Shorty Tunes' Are New strain, Muzak reported. Additional tests of the synchro -clock mechanism have shown it accu- Standard Radio Feature rate to within two seconds, it was stated. STANDARD Radio Transcription Services Inc., For about 20 years, Muzak has been supply- Chicago, will re -enter the music production field ing background music for restaurants, hotels, with a monthly package of 20 Shorty Tunes, banks, clubs, retail stores, offices and factories. each 11/2 minutes long, Milton M. Blink, presi- The high cost of maintaining manual disc turn- dent, announced last week. table operation, among other factors, has here- Standard has not been in production since it tofore kept the Muzak service limited to major began s: ;fins its music library outright to sta- WICHITA S RADIO ACTIVE STATION markets of 200,000 or more. The new automatic tions. 1410 KC 1000 WATTS high fidelity tape operation has now cut costs The new Shorty Tunes will be instrumental Page 74 May 31, 1954 BROADCASTING TELECASTING numbers, arranged especially for the Ph min- newly- formed tv package firm, with offices in Donald Bain, 58, imitator of sounds made by ute playing times. The monthly package of 20 Chicago, New York and St. Louis. animals, machines and babies for radio, tv and tunes, on two 12 -inch, 33% rpm pressings, will the legitimate stage, died May 22. Bob Gleason named production assistant, John be sold outright. Sale contracts for the series Wolfe & Co., S.F., radio -tv production company. will be written with 60 -day cancellation clauses. PROGRAM SERVICES SHORTS Present owners of the basic Standard library, L. Clay Johnson, business manager and con- as well as those buying it in the future, will be sultant, Beverly Hills, to William B. White The Detroit Television Council has been re- given a reduced rate for the Shorty Tunes, Mr. Agency, that city (talent service), as head of tv named The Detroit Radio & Television Council Blink said. packaging department. to "better serve effectively the interests of the A sample recording of 10 Shorty Tunes, made entire broadcasting business," according to Win Hank Lees, independent radio and tv packager, by Lawrence Welk and his orchestra, will be Holden, Council president. and Ran Harrison Leeds, president, Harrison sent soon to about 1,000 stations. Regular Productions, Y., radio and tv commercial Fremantle Overseas Radio Inc. changes name distribution of the series will begin next Sep- N. tember, Mr. Blink reported. produ ^tien company, parents of daughter, Liza to Fremantle Overseas Radio & Television Inc. Beth, May 12. (FORTY) New York. Spivak Sells Mercury Stock LAWRENCE E. SPIVAK has disposed of his stock interest in Mercury Publications, of which he has been president and publisher, to devote More time his he No full to radio-tv interests, announced today (Monday). Mr. Spivak is owner and producer of several programs, including Meet the Press and The Big Issue. Groping ... PROGRAM SERVICES PEOPLE NEW MODEL C Glenn E. Miller, president, Glenn E. Miller Productions, Beverly Hills, in addition joins Spade Cooley Enterprises, that city (radio, tv, "BALANCED' TRIPOD HEAD records, promotion -merchandising), as general manager. gives you correct Laurence B. Lueck, formerly magnetic products center of gravity div., Minnesota Mining & Mfg. Co., elected vice president -general manager, E.M.C. Record- ings Corp., St. Paul. ... in a Flash! James W. Bayless, general plant manager, Capitol Records Inc., Hollywood, elected a vice president. No more groping for center of gravity. The new Model C "Balanced" Tripod Head Al J. Madden, northern Calif. sales manager, is equipped with a convenient, accessible positioning handle mounted below the top plate, Ziv Radio Productions, to head of newly- which allows the operator to reposition the camera to the correct center of gravity. No created sales organization, Sportsvision Inc., matter what focal length lens is used on the camera turret, the camera can be balanced San Francisco. on the Model C Head without loosening the camera tie -down screw.

Robert T. Sheeran, United Press divisional rep- It has all the features which have made the "Balanced" head a gem of engineering resentative, named manager, UP Boston Bureau ingenuity -quick release pan handle, tilt -tension adjustment to suit your preference. Its [BT, May 24]. a Cameraman's dream!

Sam Greller, formerly with Colum- NEW PORTABLE 3 -WHEEL COLLAPSIBLE DOLLY bia Pictures Inc., named assistant supervisor of sales for Dolly folds to fit into i Fortune Features carrying case - 18 "x tv film Inc., N. Y., 12 "x36 ". Weighs only 60 distribution firm. lbs. Has wheel in rear for James W. Bayless, steering, which may be general plant man- locked for straight dollying. ager, Capitol Rec- ords Inc., Holly- wood, elected a vice Joe president. MR. SHEERAN Dolly assembled -with Mathews, West Coast sales promotion manager, transfers from tripod mounted. Also Hollywood to Jacksonville, Fla., to establish mounts Baby tripod. and manage a Capitol Records Distribution Corp. branch office. Buck Stapleton takes over his former duties. WE SELL, RENT & SERVICE CAMERAS .r , MOVIOLAS ' EDITING & LIGHTING EQUIPMENT Complete' H. J. Eells, recently national sales manager, Los line of 16mm and 35mm equipment for rent. Angeles Drug Co., to Television Programs of FRANC C. ZUCKER America, N. Y., as account executive for MITCHELL: Standard, Hi- Speed, BNC, NC, Mountain States area headquartered in Denver. 16mm. BELL & HOWELL: Standard, Shift - Afl1ERH EQUIPmERT over, Eyemo. MAURER: 16mm Cameras. 1600 BROADWAY new SOAK CITY C. Robert Howard, formerly NBC western man- ARRIFLEX. MOVIOLA Editing Machines. ager, national spot radio and tv sales, to Hill- Synchronizers. DOLLIES. man- Oakley Inc., Beverly Hills program pack- We design and manufacture lens mounts. In agers, as sales manager. WE CALIBRATE LENSES- Precision "T" Stop fact, we are specialists in all motion picture calibrations of all types and focal lengths. and TV photographic needs. Bernard Miller, Les Goldsmith, Jack Miller and Robert Claver to Jules Power Productions Inc.,

BROADCASTING TELECASTING May 31, 1954 o Page 75 TRADE ASSNS.

ADVERTISING -SALES IS TOP NATRFD Omaha Meet ISSUE AT 'TRIBUNE' FORUM Set for June 3 -5 Ben Duffy, BBDO president, RADIO -TV broadcasters from 19 states and says advertising campaigns the District of Columbia are expected to at- no longer can be conducted tend the spring meeting of he National Assn. without adequate research. of Television & Radio Farm Directors in Omaha June 3 -5. VIEWS on whether advertising should be re- Major program events have been announced sponsible to sales and how elimination of excess by Arnold W. Peterson, WOW-AM -TV Omaha, profits tax will affect advertising, emerged as spring committee chairman. significant issues in last fortnight's fifth annual Among the events scheduled are visits to Chicago Tribune distribution and advertising Allied Chemical & Dye Corp.'s new $25 mil- forum. lion plant, the Omaha stockyards, the U. of The sessions were held in the WGN Chicago Nebraska Tractor Testing Lab, Strategic Air audience studios. They comprised a number Command Headquarters and the Father Flana- of top industry executives, including Edgar gan Home for Boys. Kobak, president of the Advertising Research Little actual business will be transacted. Foundation; Fairfax Cone, president of Foote, Cone & Belding, and Ben Duffy, BBDO presi- Approves Plan dent. The forum was divided into three panel CTC discussions. RALPH W. HARDY (r), NARTB vice presi- To Merge With BECC Meyer Kestenbaum, president of Hart Schaff- dent, is briefed by Capt. John D. Cohn THE WAY was cleared May 21 to consolidate ner & Marx, felt the removal of the excess prof- prior to receiving a ride in a 600-mile- Chicago Television Council and the new Broad- its tax would mean a return to the "proper per -hour jet aircraft. Mr. Hardy is one when the evaluation" of advertising expenditures. cast Executives Club of Chicago of nearly 70 business, professional and former voted unanimously for a plan to merge Mr. Kobak noted there had been a lot of industrial leaders who visited the Air the two groups. "tax money" for advertising in recent years Proving Ground Command at Eglin Air but felt the situation would straighten itself The new organization would be known as out within the next two years. He presided over Force Base, Fla., with the 18th Joint Civi- the Chicago Radio & Television Council. The a panel on "Management Looks at Distribution lian Conference, a tour of military in- proposal still needs approval by BECC. A busi- and Advertising" last Tuesday. Mr. Kobak stallations sponsored by Defense Dept. ness meeting will be called in the next fort- added that sometimes companies "oughta do night by John Cory, Free & Peters, BECC it (advertise) before they gotta do it." president. Mr. Cone, serving as moderator of another panel, opined that advertising applied to prod- been increased because of the complexity of Brophy, Elliott, Moley ucts turned out by mass production has put today's economy. He said: the national brand in the driver's seat as a "We no longer have to sell advertising to a To Address AAW Convention major factor in today's economy. "The major dubious advertiser. We must build the right ADDITION of three more speakers at the 1954 competition now is between advertisers and advertising and sell its proper use to an eager convention of the Advertising Assn. of the advertising," he stated. advertiser." West, scheduled for June 27 -30 in Salt Lake Chester Miller, copy supervisor, Leo Bur- City, were announced last week. Yardsticks of Ease, Speed nett Co., said that in these fast -moving times, The speakers are Thomas D'Arcy Brophy, Mr. Duffy pointed out that advertising cam- advertising has had to take on a heavier burden chairman, Kenyon & Eckhardt, New York, paigns no longer can be conducted without for more and faster decisions designed to en- who will discuss "Advertising and Selling adequate research. yardsticks ease and - The of courage the public to buy. America's Prosperity Tools for 1954"; Joseph speed of new products determine whether the E. Elliott, executive vice president, RCA, on products contribute to a higher standard of radio and television in advertising, and Dr. living, was the subject of that particular panel. BAB LISTS PARTS Raymond Moley, contributing editor, News- George H. Brown, professor of marketing week magazine. at the U. of Chicago, said he thought goods OF SALES weren't being marketed "nine- tenths" as well CLINIC These are in addition to previously announced Esther Latzke, Chicago, director of the Con- as they could. He proposed that "if the FCC MAJOR elements of each of the 37 area sales would license television channels for the pur- clinics to be conducted by BAB between June pose of delivering commercial messages only, 7 and Aug. 31 have been listed by BAB Presi- the reduction in talent and time costs might dent Kevin Sweeney. enable television to be used to reduce the cost 'Best Sale' Award Each clinic will have five principal com- of retailing in fashion similar to the mail a he listing them as follows: BAB has announced details of plan order catalog...." ponents, said, its for a national "best sale of the month" Advertising should be done on a continuing 1. Half -hour transcribed "capsule" sales contest under which the local radio time basis and not "in fits and starts," according to training course, one part dealing with funda- salesman who best W. Paul Jones, president of Servel Inc. He de- mentals of selling and a second part with transacts "the radio will bated the question whether a firm's advertising application of these fundamentals to specific time sale" each month be presented with an date budget should be based on a percentage of problems of selling radio. award. Closing for the sales or market investments. M. F. Peckels, first entries is Aug. 15, covering the 2. Demonstrations of actual sales presenta- International Harvester Co., claimed that "right best sale made in the month of July. tion techniques and materials, using slide pres- now sales needs advertising more than it ever Entries, to be forwarded to BAB by entations dealing separately with each of more radio sales will has in the past. Advertising must help sales station managers, be than a score of categories of local business. if it is to be effective." judged on the basis of (1) imagination George Foerstner, Amana Refrigerator Inc., 3. Presentation of the "top 25 sales ideas of used in making the sale; (2) obstacles felt ad expenditures should be pegged on a the year," along with the story of how each overcome in completing the sales, and percentage of sales over a long range. sale was made and with sample commercials. (3) time volume involved in making the Henry C. Bonfig, vice president Zenith sale. A panel of seven judges, not yet of 4. Half -hour transcribed program on proper efficient finalized, will include the advertising di- Radio Corp., urged more advertising elements and step -by -step creation of good -sell" products. He noted there has rector of a top national advertiser, a vice to "pre been radio commercial copy (together with analyses a "tremendous change" in public relations president of a large advertising agency in of both good and bad copy). through the years and claimed it is so broad terms of radio billing, editors and pub- that it cuts across many fields, including 5. Summary presentation of more than 600 lishers from the radio and advertising engineering at Zenith. different sales tools and presentations produced trade press, and representatives of the On the agency level, George H. Hartman, by BAB since last summer's sales clinics, ac- Assn. of National Advertisers and the president of George H. Hartman Co., claimed companied by demonstration of specific appli- American Assn. of Advertising Agencies. that the penalty for mistakes in advertising has cation of the use of each category. Page 76 May 31, 1954 BROADCASTING TELECASTING GOVERNMENT sumer Service Department of Armour & Co., and former president of the Women's Adver- BACKS tising Club of Chicago; Everett J. Runyon, POTTER UHF TAX AID; manager of advertising and sales promotion, California Packing Corp., San Francisco, and VHF'ERS SEEK TO BE HEARD Samuel Barton, president, Marketing Research Senate Communications Subcommittee supports a proposal that Corp. of America, New York. would drop the 10% excise tax of uhf receivers. Vhf operators at the Convention theme is "Advertising's Role in Selling." The Salt Lake Advertising Club will NARTB convention show concern over the proposals to curtail or be host. Presiding at the convention will be eliminate vhf, and decide to present their side of the story. Robert R. Gross, San Francisco, president of SOME of the heat that the uhf operators have member of the Finance committee. AAW and a former Salt Laker. Jimmy Hodg- generated on Capitol Hill [BT, May 241 is Sen. Johnson told BT he expects his amend- son is president of the host club. being applied this week on a key Senate com- ment urging the levy lift to come before the mittee. Finance group this Wednesday. The amend- The Senate Communications Subcommittee, ment has the endorsement of the NARTB and California AP Radio Group led by its chairman, Charles E. Potter the Radio -Electronics -Tv Mfrs. Assn. At the Elects Cothran Chairman (R- Mich.), quickly adopted a resolution last same time, Sen. Russell B. Long (D -La.) may week urging the Senate Finance Committee to come up with his promised proposal that the WILLIAM COTHRAN, director of news and eliminate the 10% Federal excise tax on uhf tv 10% tax be eliminated on all W sets. public affairs at KNBC San Francisco, NBC sets and component parts at the manufacturing Last week, during which the Senate sub- o &o station, was elected chairman of the level. committee took time off on its uhf study that California Associated Press Radio Assn. at a Copies of the resolution were distributed by recessed May 21 and resumes. this Thursday at meeting held at the KNBC studios in Radio Sen. Potter to members of the Finance group, G-16 in the Senate wing, was more a buildup City last fortnight. Mr. Cothran succeeds Dick which is methodically plowing through a pro- for future action than a hiatus. Joy, news director of KFAC Los Angeles. jected overhaul of the tax laws. In Chicago at the NARTB convention, vhf Named as vice-chairman for the group was The Potter unit emphasized in the resolution station operators took steps to broaden the Ray Wilson, KFMB San Diego, who succeeds that "many complaints have been received by hearing. They were startled into action by Mr. Cothran. the Senate Interstate & Foreign Commerce the trend of events in Washington, where uhf The association also voted to invite six Committee concerning the extreme lack of uhf broadcasters asked during the hearing that Nevada stations who use Associated Press news receiving sets in the hands of viewers." Congress declare a freeze in new vhf licensing wires to join the association effective this year. It said the uhf hearings "revealed that the to permit time for a solution to uhf operational Awards for the best news and special events high cost of conversion of a vhf set so that it ills. The vhf pioneering group plans to appear show by member radio and television stations could receive uhf signals was costly and gen- before the subcommittee. were presented at a luncheon meeting at the erally Unless action was taken troublesome." NARTB Asks Appearance Clift Hotel. now to "encourage the purchase of tv sets capable of receiving uhf signals, the miraculous At the same time, NARTB asked for an appearance to present data to the subcommittee TRADE ASSOCIATION PEOPLE media of mass communications on a truly nationwide basis may suffer a serious setback (see NARTB story on the hearing, page 58). Carl Sigler, merchandising director, Gordon with the public interest adversely affected." The subcommittee also may be in for more it had anticipated when it first Best Co., re- elected president, Merchandising the Potter group said, would be (1) drama than R. Egan, Result, into the uhf field. For the Executives Club of Chicago. W. loss of Federal revenue, (2) millions of jobs began its inquiry and C. Papi- it was learned, may now come Foote, Cone & Belding, George created by station construction and operation Senate group, re- elected with the controversial Edward Lamb neau, Needham, Louis & Brorby, "will not be forthcoming," and (3) manu- head on Deepman, Owens box, this page). vice presidents and George facturers, advertisers and salesmen would be case (see week's two -day hearing already looms Illinois Glass Co., re -named treasurer. affected indirectly. This a All of the networks, except Ramrodding the uhf request is Sen. Edwin as headliner. Hildred Sanders, vice president in charge of DuMont which stated its position earlier in the C. Johnson (D- Colo.), a veteran of the legis- radio and tv, Dan B. Miner Co., L. A., named are slated for appearances. In addi- lative- broadcasting field in the Senate and a hearing, chairman of Southern California Chapter, tion, the Storer Broadcasting Co., which is AAAA committee on radio -tv. contesting the FCC multiple ownership rule in the courts, is scheduled to be first on the stand. Russell C. Hoislag, vice president, Precision Lamb Issue to Senate? Latest word was that George B. Storer, head Film Labs, N. Y., elected a vice president, of SBC, will represent the company. Assn. of Cinema Labs Inc., N. Y. Kern Moyse, FCC - EDWARD LAMB dispute may Sen. Potter, it was learned, is not expecting president, Peerless Film Processing Corp., N. Y., erupt this week in the public forum pro- a long- drawn-out hearing. But, at the same elected to board, Cinema Labs Inc. vided by the Senate Communications time, he has let it be known he wants every bit Subcommittee which is hearing the uhf of information on uhf he "can get his hands Eldon H. Rohrsen, production manager, Tat- problem. on." According to his close associates, Sen. Adv. ham -Laird Inc., Chicago, elected president, J. Howard McGrath, former U. S. At- Potter is "still very much open- minded." Agency Production Men's Club of that city. torney General who has been represent- The Senator also assured NARTB that no James L. Chisholm, Needham, Louis & Brorby, ing Mr. Lamb in the broadcaster-pub - hasty decisions would be made by the subcom- elected vice president. lisher's hassle with the Commission over mittee. His statement was in answer to NARTB the FCC's charges that Mr. Lamb mis- President Harold E. Fellow's wire asking that general manager, Kierulff & Co., E. O. Morgan, represented former alleged communist the subcommittee hold up until all the facts L. A. (southern California Motorola radio and associations [BT, May 17, 101, is slated are in. "That is just what the Senator intends tv set distributors), elected president, L. A. as a witness this Friday before the Potter to do," a spokesman said. Sales Executives Club. group. At the same time, Sen. Johnson, queried by Mr. Lamb has gone to court to protest indicated there was no hesitation on his G. W. (Johnny) Johnstone, radio -tv director, BT, the Commission's delay in conducting the what ought to be done for uhf. His National Assn. of Manufacturers, accompanied part as to public hearing of its charges. The hear- along with a large segment of by Mrs. Johnstone, has started a six weeks trans- remedy goes ing involves license renewal of Mr. all tv into uhf. continental business trip. Mr. Johnstone will the uhf operators-put Lamb's WICU (TV) Erie, Pa. who retires from the Senate visit West Coast radio and tv network di- The Coloradan, Mr. McGrath told BT he planned lo this year, declared that he had visional NAM regional offices and tv at the end of offices, present his own views on uhf before the that the FCC place all television stations scheduling the Association's weekly recommended subcommittee. But, he asserted, he also as far back as five years ago. tv film series, Industry on Parade. in the uhf would "record chronologically" how Mr. Sen. Johnson also was critical of "the FCC Lamb's attempt to obtain "three or four why had not come Helen Green, Kenyon & Eckhardt, N. Y., leadership." He asked FCC Advertising uhf channels" was "hampered" by the before the subcommittee with suggestions for librarian, elected chairman of on with its charges of New York for 1954 -55 term FCC delay in getting remedies. If the Commission would do this, Group Greater against Mr. Lamb, described by the latter by Special Libraries Assn. Florence Davis, li- Sen. Johnson said, then the Congress could as a "smear." brarian, William H. Weintraub & Co., elected offer legislative aids where needed. the Thurs- treasurer. Tentative list of witnesses for Page 77 BROADCASTING TELECASTING May 31, 1954 GOVERNMENT

testify is the bill (S 3456) introduced by Sen. allocation plans, the idea of shifting the entire John W. Bricker (R- Ohio), chairman of the service to the ultra -high, so that all stations would have the same Senate Interstate & Foreign Commerce Com- type of channel, was mittee. That measure would empower the considered to a cer- FCC to regulate radio and tv networks. [BT, tain extent. At that time, the May 17.] Commission was The committee has asked FCC, the General aware of quite a Accounting Office and the Justice Dept. for large number of tel- comments on the bill. yet, the evision sets in the As committee hands of the con- has not received communications from those sumers. agencies. By the time the Broadcasters who have been following closely report was released, the figure was about the testimony of FCC members on the uhf 15 million. were MR. McGRATH problem rewarded with a round -robin It was, of course, MR. STORER discussion before the subcommittee at the May aware of the serious 21 session. The exchange was sparked by fer- dislocations of serv- day- Friday hearing, as ice that would be drawn up last Thursday, vent pleas from uhf advocates that all tv be involved in any gen- CHMN. HYDE is as follows: placed in the uhf. eral shift. Thursday It was of of -George Storer, Storer Broadcast- Comr. Frieda B. Hennock held the center aware, course, the inconvenience ing Co.; Merrill that it would cause to the public. Panitt, managing editor, Tri- of the stage in that discussion when she made angle Publications Inc., It was, of course, aware of the impact any Philadelphia; Hulbert an impassioned statement punctuated with such move would have on a new industry just Taft Jr., Radio Cincinnati Inc. (WKRC -TV); getting started. Gordon Brown, WSAY Rochester, N. Y.; Leon Actually in 1962, there were still people Green, KNUZ -TV Houston; holding the opinion that television couldn't Philip Merryman, operate in the way the broadcast services WICC -TV Bridgeport, Conn.; Raymond F. have traditionally operated in this country. Kohn, president, WFMZ-TV Allentown, Pa. There were well -known people in the broad- Ernest casting field making public statements that Friday- L. Jahncke Jr., ABC -TV; television couldn't survive on advertising rev- Jack Van Volkenburg, CBS -TV; Joseph V. Hef- enue. fernan, NBC -TV; Joseph Brenner, The committee has heard witnesses mention KBAY -TV that permits for vhf stations were surrendered. San Francisco; Franklin C. Salisbury, attorney, There were 20 such permits surrendered. There Salisbury and Wall; Raymond Wilmotte, con- were a larger number of applications for television permits that were withdrawn, in some sulting engineer; J. Howard McGrath, attorney instances quickly, for fear the Commission representing Edward Lamb]. might grant a permit before the application The current could be withdrawn. order of witnesses may be Now that indicates, I believe, some of the shuffled quite a bit. NARTB has asked for an MR. MERRYMAN MR. TAFT fear and some of the concern about whether appearance before the subcommittee. In television, as a service, could get started. early In that kind of a psychology, on the basis of áddition, requests to testify had been received choked emotion and tears. That statement that kind of an outlook, and with the disloca- t the last minute from a few tv station op- (from the official transcript): tions I have mentioned, the Commission could hardly have a rators. It is very difficult for me to state my prob- undertaken shift of this strug- lem. I have to take my hair down and blame gling industry into an undeveloped part of the Expected to come up when the networks the Senate as much as the Commission. spectrum. The 331 applicants You may say, "Why did we attempt to extend which you now per- the industry into that field ?" mit and all the other Well, we didn't do that without getting the applicants have advice and opinion of everyone that can be dropped by the way- helpful, and it was done, as the testimony, side, and I think which has been presented shows, on the basis there were another of assurances that equipment, as such, would 40 which gives 370 be made available as the allocation was ready or 380 people who for implementation; and, of course, as always, thought very highly the Commission had to proceed with faith and of uhf. confidence in an industry which has made re- I blame the Sen- markable achievements. ate because of the The original television allocation was made Senatorial pressure. on that basis. I ani all for these There were many skeptics who had doubts improvements that in the workability of television not to mention these people talk its prospects as a business enterprise. about, but if there Now, I believe I mentioned that the usual is any testimony experience of the first television stations to that there is any- COMR. HENNOCK operate, the universal experience of them, was thing the matter with uhf, they have not told to lose money. As more and more stations got me it for five years. on the air and set distribution increased, the Salvation is here again What do we mean as a Commission by sitting time it took for a new station to begin to make for summer here and saying to these people that this is money was shorter. advertising! just as good as vhf and never make a distinc- That, I think, explains some of the reasons tion between the two bands, and if you want why the Commission did not make an effort to me to tell the truth, when you Senators call wipe the slate clean and move the whole indus- up this Commission and say hurry up and give try up into ultra -high. us television service to our communities and give it to us tomorrow, and give it by the most Others Asked Views unethical manner known to man, what do you Comrs. George E. Sterling and E. M. Web- mean by allowing applicants to come in on Tuesday at 5 o'clock and file an application ster, present in the hearing room, also were and not allow anybody to compete for that asked by the Senators to present their views. channel and allow the worst interests in those Comr. Sterling said that he agreed with the communities -and I do not mean disreputable necessarily, but when you allow two companies position expressed by Chairman Hyde earlier to merge and not even to let the public know that day which stressed the Commission had what is happening to the public interest and found it necessary "to use both parts of the necessity in this country and the free speech spectrum in to Dynamic $100,000 summer and opinion, what do you think I will say when order provide the [tv] coverage sales promotion for you ask me that question? necessary." I am ready to cry and give up and if you Comr. Sterling warned that it was not pos- Crosley Group Advertisers want to know the rest of my statement I will give it to you before I am through this sible to "generalize" about something as great hearing. in proportion as tv. "From a long term stand- WATeU FOR THE BIG Of equal interest, but receiving less atten- point," he said, "I do not believe there would be tion in news reports of that day's proceedings, sufficient uhf channels to provide for nationwide ANNOUNeEMENT was the statement by FCC Chairman Rosel competitive service, But I believe that as time H. Hyde. This, as taken from the transcript, goes on the manufacturers, in response to a follows in full: demand for cheaper equipment and competitive During the Commission's consideration on features," will attack the problem, and smaller Page 78 May 31, 1954 BROADCASTING TELECASTING communities will want inexpensive and "small charge that he is using the baseball club to unanimous vote of the entire board. It also power- cheap" tv outlets. promote a beer monopoly via the use of broad- declared that Mr. Roberts has had no client - He also warned of a tendency to guarantee a casts of St. Louis games. attorney relation with Mr. Poller in behalf of particular nationwide, competitive tv service Mr. Busch, visibly angered by Sen. John- WCAN -TV or individually. for the U. S. son's assertion of a "beer war" and the alleged Referring to the charges as "guilt by associa- Echoing agreement with Comrs. Hyde and use of Cardinals broadcasts sponsored by Bud- tion," Independent defended its apparent last Sterling, Comr. Webster said: "I could see no weiser beer (Mr. Busch is owner of Anheuser- minute filing by citing the uncertainties of the way from an engineering point of view, that you Busch Inc., St. Louis), to further the brewery's outcome of the two pending applications at that could give a country -wide television service interests surprised the subcommittee by saying: time -WMIL and Hearst Corp. It pointed out with just the uhf band.... To make a general I. He would sell the Cardinals "tomorrow" what it said was Sen. Joseph R. McCarthy's statement that you can do it in uhf, I want if the team would be kept in St. Louis, and (R-Wis.) well -known interest in behalf of Hearst somebody to come up and prove it." 2. Radio and tv rights to Cardinal games Corp., and also declared that one of WMIL's In changing tv into all uhf, Comr. Webster were not necessarily the exclusive property of stockholders was a former administrative as- stressed legal complications. his brewery. "If anybody wants to offer more, sistant to Sen. McCarthy. This is Thomas W. The transcript also shows the hearing closing the bid would be considered," Mr. Busch said. Korb, 9% stockholder, it was understood. A feature of the hearing was a biting re- WMIL's charges of bad faith are a product minder from Sen. Everett M. Dirksen (R-III.) of "spite and disappointment," Independent that he would fight not only Sen. Johnson's said. resolution on the anti -trust laws but that he Independent application was filed Jan. 8 would do all in his power to thwart the following three months of controversy on the Coloradan s bill (S 1396) which would restore allocation of ch. 6 to Whitefish Bay, a suburb baseball's rule 1 (d). The latter measure, which of Milwaukee. The allocation was recom- was given committee approval last year, has mended by Hearst Corp. and bitterly opposed been blocked on the Senate floor. by WCAN -TV, operating on ch. 25 in Mil- Sen. Dirksen told Sen. Johnson he was "going waukee, and the Uhf Tv Assn. WCAN -TV off on a tangent" and "seeing dangers and went so far as to ask the court for a stay order phantoms under the bed that do not exist." pending a judicial decision on its appeal from Mr. Busch revealed that Budweiser was pay- the Commission's order making the allocation. ing $300,000 for radio -tv rights to the Cardinals This was denied by the U. S. Court of Appeals COMB. WEBSTER COMR. STERLING games (77 home contests). in January. on a "gracious" note that day, when Miss Hen - Following the court's decision, WCAN -TV nock stated in part: WHITEFISH BAY filed to intervene in the Whitefish Bay ch. 6 "I, personally want to thank you for your pa- hearing, which FCC granted earlier. tience with me when I got a little emotional Independent is composed of Detroit and Mn- CH. 6 CASE BEGINS waukee businessmen, including Jack Kahn, 25 %, about this, but, as I say, I have taken my share hosiery and underwear manufacturer; Richard the blame, and I feel the Commission has G. Fried, 14 %, glove manufacturer; Lawrence of Countercharges of lack of Fleischmann, 10 %, advertising and real estate; been perfectly honest about it, and my col- good faith are exchanged by Blair Moody, 10 %, former V. S. Senator and beginning; and it is a newspaperman, and Max Straus, 10%, one -third leagues have, from the owner of umm000ic. very critical situation, and it is a very diffi- contestants, Independent Tv cult one, to place at your door as a new chair- Inc. and WMIL. The other bid- man. der is Hearst's WISN. "I just want you to know we all think you 0/e1 j/ are wonderful." HEARING conferences on Whitefish Bay's ch. / Sen. Potter: "You are gracious." 6 (Milwaukee area) opened Friday with cross - / complaints of lack of good faith made by two ¡Sir rs..trw / of the three applicants. JOHNSON DROPS The two complaining contestants are WMIL Milwaukee and Independent Television Inc. BASEBALL BATTLE The third applicant is Hearst Corp. (WISN I Milwaukee). SEN. EDWIN C. JOHNSON (D- Colo.) last WMIL two weeks ago asked FCC to dismiss week abandoned his fight to divorce profes- the Independent application on the ground that sional baseball from breweries and other com- it was notarized by a party in interest which T. "THOMAS" LEAHY mercial enterprises. is forbidden by Wisconsin law. WMIL also Sen. Johnson's statement that he was charged that the Independent application had "through" with his plan to press for his resolu- not been filed in good faith and that this should tion that would apply Federal anti -trust laws be made one of the issues in the case. MONARCH WINE COMPANY to any baseball club owned by a company Independent answered that the Wisconsin which is itself subject to those laws, came a day law cited by WMIL regarding notarization "The results of our 25 spot j after last Tuesday's hearing before a Senate applied only to banking institutions and that a week schedule have %f Judiciary subcommittee. the state regulations regarding notaries con- really been amazing." Sen. Johnson said Wednesday that his pri- tained no such provision. It also said it was mary interest in proposing his resolution was prepared to furnish proper certification if re- "to give a warning" to baseball and Congress quired. It claimed its application was filed in ROLLAND STUDIOS that the sport's newly -guaranteed exemption good faith and that it intended to prosecute it from the anti -trust laws may be lost. He said vigorously. "We had 18 inquiries on 1 he would not renew his legislative battle against Essence of the WMIL allegation regarding one minute spot and sold big league baseball unless baseball itself got the good faith of the Independent bid was that 15 of them." behind him. there is a close relationship between Inde- pendent's counsel, the Television The Colorado Senator has been in a lengthy Uhf Assn., and ch. 25 WCAN Rep. by wrangle with August A. Busch Jr., owner of the -TV Milwaukee. William A. Roberts is counsel George W. Clark, Inc. St. Louis Cardinals. Mr. Busch, appearing be- for Independent and the Uhf Tv Assn. President fore the subcommittee with a battery of attor- of the Uhf Tv Assn. is Lou Poiler, who is neys and tax experts, denied Sen. Johnson's also president of WCAN- TV. Both the Uhf Tv Assn. and WCAN -TV fought the allocation of ch. 6 to Whitefish Bay. WATCH ANNOUNCEMENT OF NEW In its reply, filed by Mr. Roberts, Inde- RAYMOND MASSEY SERIES JUNE 14 pendent maintained that there was no conflict in acting as counsel for Uhf Assn. and Inde- pendent. It asserted that Mr. Poller was only imperial WORLD films, inc. one member of the board of the Uhf Assn., ....:Y: ...... CHICAGO, ILL. and that organization's opposition to the allocation of ch. 6 to Whitefish Bay was made by 1410 KC 1000 WATTS i BROADCASTING TELECASTING May 31, 1954 Page 79 GOVERNMENT

services which are generally available to the public for purchase and use is a basic The Ladies for the Door to Open one (and) the private enterprise radio Wait and television stations which derive their financial support from advertising revenue would be derelict if they failed to vigorously defend that basic right. Mr. Hardy said that if the direct threat to the principle he enumerated was ignored by broadcasters, "we would find ourselves com- promised in the future when other advertising curtailments were proposed." Last Monday's witnesses were equally divided among the bill's proponents and opponents. Against the bill, witness Gilbert H. Weil, general counsel of the Assn. of National Advertisers (ANA), told the committee that "honest and proper advertising of a lawful commodity should not and cannot be subjected to a censorial blackout." Clarence L. Chapin, president of Repeal Assoc., urged parental control which "should be such that nothing further would be needed to solve the problem of the possibility of children being influenced by advertising of alcoholic beverages." Bill 'Discriminatory' UNUSUAL spectacle of actual lobbying in supporters of the temperance forces, most of Also in opposition to the bill, Arthur P. the lobbies of Congress greeted spectators them middle-aged women, stormed the doors Bondurant of Glenmore Distilleries and R. E. who sought to attend hearings which began of the House Interstate & Foreign Com- Joyce, vice president of Distilled Spirits Insti- last fortnight on the Bryson bill (HR 1277) merce Committee hearing room as this pic- tute, testified the bill was discriminatory to ban advertising of alcoholic beverages in ture shows. Most of them had to stand once against their industry. all media. they gained entrance. Doors were blocked They denied the charge that the beer, wine Representatives of various temperance by guards until witnesses were seated. and liquor industry spends excessively for adver- and prohibition organizations stopped per- The preponderance of pro- Bryson bill tising and showed the declining percentages sons seeking to enter the hearing room in spectators made it necessary for the hearing of advertising expenditures for the industry in the House Office Bldg. to inquire whether site to shift from the regular hearing room recent years as proof. They also cited voluntary they were Congressmen and, if so, to solicit in the New House Office Bldg. to the much efforts on behalf of their industry to police their support. larger House Caucus Room, located in advertising, particularly on radio -tv, in Sunday On the first day of the hearing (May 19) another building. newspapers and in other forms of media. Pey- ton R. Evans, Washington Publications Assn., representing the three dailies in the Nation's Capital, also opposed the bill. TESTIMONY ON BRYSON BILL ENDS A Washington lawyer, Dr. Edward B. Dun - Although some in Washington held the full hearing to placate the persistent ford, representing the National Temperance prohibitionists but that the measure now will League, set forth a lengthy list of legal prece- consign the anti -alcoholic bev- be placed on the shelf for the remainder of dents which he said argued that it is within erage advertising measure to this congressional session, now more than half the power of Congress to pass a bill such as the committee shelf, the 'dry' over. the Bryson measure. But working against this, and for the Bryson An advocate of prohibition, Edward P. lobby is seen as a potent bill will be one of Washington's most powerful Gaston, national commander of the Patriotic threat. ANA warns against lobbies -the "drys," made up of the National Guard of America Inc. and American commis- subjecting the beer, wine and Temperance & Prohibition Council, the National sioner of the World Prohibition Federation, Woman's Christian Temperance Union and warned "every nation in history that perished liquor industry to 'a censorial many allied groups. has died drunk. If America ever dies, it will blackout.' These various organizations succeeded in die drunk." He also advocated passage of an A 31 -MAN House Interstate & Foreign Com- forcing a hearing on the Bryson bill by swamp- anti -tobacco advertising bill. merce Committee must now decide what, if ing congressional offices with messages, peti- Also testifying Monday: William L. Daley, anything, it will do about the Bryson bill which tions, letters and telegrams, all urging immedi- National Editorial Assn. Legislative Committee would ban all alcoholic beverage advertising ate action. (against the Bryson bill). from interstate commerce. This would mean At the same time, the dry lobby has succeeded In other developments: no beer or wine ads would be permitted on the in hastening a hearing in the Senate where the Rep. H. P. Eberharter (D -Pa.) last week in- airwaves. Interstate & Foreign Commerce Committee troduced a bill (HR 9309) to bar tobacco ad- The Bryson bill (HR 1227) hearing by the there has scheduled June 21 for its Subcommit- vertising. It is similar to the measure (HR committee started May 19 [BT, May 24] and tee on Business & Consumer Interests to hear 9153) introduced a fortnight ago by Rep. John ended last Monday after a full day of testimony. the Langer bill (S 3294). The Langer measure Dingell (D- Mich.). Chairman Charles A. Wolverton (R -N. J.), is essentially the same bill as the Bryson pro- The American Newspaper Publishers Assn. who was present during most of the hearings, posed legislation. bought space in The Washington Post -Times has not indicated his sentiment on the measure. NARTB was the radio -tv industry's spokes- Herald presenting its position against the Bryson Some observers already have consigned the bill man at the House hearing. Testifying May 21 bill as it had been given to the House committee. to the legislative graveyard. (also see AT DEADLINE, May 24), NARTB The ad was titled, "It should always be legal Because of the large membership of the corn- Vice President Ralph W. Hardy charged the to advertise anything that may be legally sold." mittee, viewpoints are bound to be divergent. Bryson bill with discriminating against the At the same time, the measure itself is so con- broadcasters. Ch. 2 Bid in Clear troversial as to bar any quick committee de- Mr. Hardy asserted before the committee that: PROSPECT of an initial decision to grant ch. cision. It is speculated also that the committee The right to advertise legal goods and 2 at Henderson, Nev., to Southwestern Pub. Co. appeared last week as FCC reported approval AMPEX TAPE RECORDERS for dismissal of a competitive bid by Boulder City Broadcasting Co. operator of KRAM Las Vegas. KRAM withdrew in favor of prosecu- 2700 Polk Ave. tion of a bid in which it is associated for ch. 13 at Las Vegas, Desert Television Tel. Atwood 8536 Co. South- GATES - HOUSTON western is operator of KFSA-AM -TV Ft. Smith, Ark. Page 80 May 31, 1954 BROADCASTINO TELECASTING bill, Sen. Bricker pointed to the 60 uhf tv informed the summer school session had been Network Benefits grants and the 12 vhf grants dropped or sur- held in the Soviet Union, Rep. Hays countered rendered and declared that "we have reason with a charge that apparently Mr. Sargent Slight, Says Mason to believe that many of these failures are due "never read the papers, never listened to the to the fact that the stations were denied pro- radio or watched television." THE bill to authorize the FCC to regulate grams by the various operating networks." networks, introduced by Sen. John W. Bricker Later Rep. Hays said he checked with CBS He also said: "Since the original Commu- and that Mr. Sargent's assertion had been re- (R -Ohio) [BT, May 17], may have brought glee nications Act . . . networks have grown to futed. then asked to some broadcasters who feel networks have The Congressman that Mr. dominate the broadcast field. The ability of an be before the committee. The too much power over their affiliates, but to one Murrow called individual station to obtain network program- House group took no action but Rep. Reece broadcaster it's a little like St. George going ming too often determines whether that station said, "We'll be glad to subpoena someone." after the dragon whose fire has already been lives or dies." banked and whose fangs have been drawn. "I nominate Murrow," said Rep. Hays. "If Robert T. Mason, president and general it's a lie he can nail it to the cross. I merely manager of 250 -w WMRN Marion, Ohio (on HOUSE UNIT SETS PROBE want to ask him if the school was held or 1490 kc), believes that "in a high percentage of ISSUES not held." cases network affiliation is of little financial OF FACTS FORUM value to a station." Edward R. Murrow's name Senate Passes Authority In a letter to Sen. Bricker, who is chairman of the Senate Interstate and Foreign Commerce pops up in testimony, brings For Military Radio -Tv Committee, Mr. Mason suggested that it might conflict among members of the be more apropos to look into the relationship THE SENATE has passed and sent to the of AT &T and its position in allocating long special committee. House a bill that would set up statutory author- lines to the various networks. He also sug- ity for such military- connected radio -tv facil- probe unit is moving quick- gested that the committee determine what pro- A SPECIAL House of Facts Forum Inc. which ities as the Armed Forces Network. portion of broadcast revenues go to AT &T to ly toward an airing produces radio and tv programs [TOT, May 17]. maintain its long lines. The measure (S 3401) was authored May 4 It was revealed that Internal Revenue Bu- by Sen. Leverett Saltonstall (R- Mass.). He of- WMRN, which is affiliated with ABC, re- reau officials would be called this week to fered the bill at the request of the military. ceived total income from network sources in testify about results of their investigations of which $10,000 came from Such facilities as AFRN first were operated 1947 of $12,000, of foundations (non -profit, educational institutions informed Bricker. Six under emergency war powers. Later, their con- ABC, Mr. Mason Sen. which enjoy a tax -exempt status). years later, total network revenue amounted tinued use was permitted by yearly congres- According to Rene A. Wormser, the com- to only $1,500, he said. sional appropriations. The Saltonstall bill mittee's counsel, these officials "will show us would give authority for future appropriations "Other than the programming that is pro- just how difficult it is to determine what is vided free," Mr. Mason wrote, "much of which propaganda on the part of foundations. They for radio and tv entertainment of troops and is of secondary nature in quality, there is little will bring us samples of propaganda that will service personnel abroad and in isolated places real value in a network affiliation except for shock us." in this country. the ability of the individual stations to sell spot A Democratic member of the House Corn - announcements for programs adjacent to net- mittee Investigating Tax -Exempt Foundations, work programs." which is headed by Chairman Carroll Reece Mr. Mason also spoke of the "unhealthy and (R-Tenn.), has charged Facts Forum with uneconomic" practice of networks selling spots propaganda and a one -sided presentation of in sustaining programs, network "hysteria" over public issues. and the "repeated" reduction in television Wayne L. Hays, has rates. This makes it evi- The Democrat, Ohio's WHBF -TV affiliate compensation aimed his barbs at Facts Forum, intimating the dent, Mr. Mason added, that "the future of the organization possibly uses its programs to in- ROCK ISLAND, ILL. network industry as such may be very entire fluence political attitudes. If the programs are questionable." biased, according to Rep. Hays, they have the is favored by location The future of networks, Mr. Mason judged, right to be on the air but not with tax -exempt of the feature syndicates of in a 4 -city metropolis along the lines funds. newspapers and magazines. Programs owned by itan area, surrounded networks will be sold to any station, under a Asks to Be Heard franchise system, he foresaw. by 10 of the most pro- Chairman Reece disclosed that representa- Mr. Mason, who was an NARTB director tives of the radio -tv division of Facts Forum ductive rural counties several years ago and who has been active on had requested to be heard. He named Hardy in the nation. Over NARTB committees, noted that he was not Burt as the spokesman, and added that he had questioning the necessity or propriety of Sen. assured Mr. Burt he would be called. 95% of all families in Bricker's bill (S-3456), but was questioning the basis for the legislation. Last week's hearing was tumultuous with this area now have TV frequent rows among committee members. At In discussing the reasons for introducing his sets. (264,800) one point, when a witness, Aaron M. Sargent, named Sen. Paul A. Douglas (D -III.) as a "Socialist" in his college days, Rep. Hays Les Johnson, V.P. and Gen. Mgr. Medium' walked out of the hearing protesting Chairman Tv 'Piercing Reece's refusal to require the witness' testimony Otif session. DEMOCRATIC Gov. Robert B. Meyner be heard first in executive of New Jersey, in a talk before the Another argument broke out when Mr. Sar- Washington, D. C., National Press Club, gent, a San Francisco attorney, included CBS said of Sen. Joseph R. McCarthy's ap- news commentator Edward R. Murrow in a pearance on tv screens: "The tv screen list of 25 persons whom he said appeared in is a piercing medium for laying bare a pamphlet dealing with a summer school men's personalities and character, and I session at Moscow U. in 1935. do not think the junior Senator from At the mention of Mr. Murrow, Rep. Hays Wisconsin has survived the test." He said: "I must object to this. This is the same said, "The tv view of the Senator from thing Joe McCarthy accused Murrow of several has dispelled much of the Wisconsin weeks ago and it has been repudiated." propaganda he has been uttering for some years now." This was the speech in Mr. Sargent said the pamphlet indicated the which the governor said Sen. McCarthy thinking of educators at that time and was part TELCO BUILDING, ROCH ISLAND, ILLINOIS

was "through as a political force." of efforts to propagandize the American school Rep'eserned by Acer y Knoóel, Irr_ system. When the attorney said he had been

BROADCASTING TELECASTING May 31, 1954 Page 81 GOVERNMENT Three Initial Tv Grants Include Vhf for Phoenix INITIAL decisions proposing new tv grants for ch. 3 at Phoenix, ch. 8 at Petersburg, Va., and ch. 9 at Dothan, Ala., were announced last week by FCC. Prospective permittees are: Phoenix ch. 3, Arizona Television Co., headed by ex -Sen. Ernest W. McFarland (D- Ariz.); Petersburg ch. 8, Southside Virginia Telecasting Corp., whose principals also operate WSSV there; and Dothan ch. 9, Ala -Fla -Ga Television Inc. Arizona Television was the only applicant for ch. 3 at Phoenix, a competitive bid by SOME of the guests attending a reception in honor of Theodore Granik's American KTAR there having been dismissed earlier. Forum of the Air, Washington- originated NBC -AM -TV program which celebrated its KTAR has purchased ch. 12 KTYL -TV Mesa, 26th anniversary May 9 [BT, May 17] and is claimed to be the oldest network dis- Ariz., subject to Commission approval. Be- cussion program, included (I to r): Rep. Dwight Rogers (D- Fla.); Sen. Mike Mansfield sides president and 40% -owner McFarland, (D- Mont.); Leonard Hall, Republican National Committee chairman; Sen. Karl Mundt Arizona Television also includes 10% owner (R -S. D.); Robert Granik; Theodore Granik, founder and producer; Stephen Mitchell, Edward Cooper, former communications ex- Democratic National Committee chairman; Sen. James E. Murray (D- Mont.); Rep. pert of the Senate Interstate & Foreign Com- John W. McCormack (D- Mass.), and Sylvan M. Marshall, with Mr. Granik's law firm. merce Committee, now tv director of Motion Picture Assn. of America. Examiner Claire W. Hardy preferred WSSV 8 at time. This should, it is believed, wind up the for ch. Petersburg over competitor Peters- FCC May Curtail hearing in seven or eight days. burg Television Corp., which would be denied, on the grounds of programs and ownership Among the innovations instituted by Mr. integration. Petersburg Television is under 'Points of Reliance' Cunningham were pressure for stipulations in- common ownership with WLEE Richmond and stead such ELIMINATION of the requirement that "points of oral testimony regarding things WITH-AM -TV Baltimore. as public service, network affiliation, and biog- of reliance" be submitted by opposing counsel Examiner Hardy also wrote the Dothan de- raphies of directors -saving a total of 40 wit- in tv comparative hearing cases -and a state- cision, favoring Ala- Fla -Ga Tv. It would deny nesses; consolidation of questions for cross - ment calling on examiners to exert more leader- in default the competitive bid of WOOF Tele- examination by opposing counsel, instead of ship in cases-is expected to be announced by vision Corp., under common ownership with repetitive interrogations by each of the the FCC momentarily, according to informed oppos- WOOF Dothan. sources. ing attorneys; elimination of "self serving" and Other revisions of the so- called expediting "conclusionary" evidence; a sharp brake on CCBS Prepares Position procedures are also expected in the same "fishing expeditions," and the refusal to clutter order, it was understood. One of these may the record with financial matters. On the latter, In Daytime Skywave Case be the deletion of the provision requiring ex- Mr. Cunningham ruled that since the Commis- REVIEW of FCC's proposal to change rules and changes of information among applicants. sion had found all applicants financially quali- standards relating to suggested daytime skywave was Reversal of the FCC's thinking on these sub - fied, there no need to put any such informa- protection at sunrise and sunset hours for clear ects is believed to stem from a meeting two tion in the record. channel stations was presented at a meeting of weeks ago of FCC Chairman Rosel H. Hyde, the Clear Channel Broadcasting Service in Robert T. Bartley and John C. Doerfer, Button to Defense Dept. Chicago last week [BT, April 26, March 15]. nd staff advisers and members of the Practices Representatives of all but one of 14 clear & Procedures Committee of the Federal Com- ROBERT E. BUTTON, account executive in channel stations met Wednesday morning dur- irtunications Bar Assn. the sales department of NBC -TV, has been ing the 32d annual NARTB convention. Pre- The meeting was the culmination of a series granted a leave of absence to serve in Wash- siding was Hollis Seavey, CCBS director. of discussions which have been taking place ington as assistant director of the office of The group discussed the nature of CCBS' during the past few months. special operations in the office of Secretary of position on the question and the tack it will The considerations came to a head several Defense Charles E. Wilson. take in argument before the Commission next weeks ago, when the Commission heard oral argument on the request of the Broadcast Bureau that the points of reliance submitted FTC Ad Checks: Radio, and accepted by the examiners in the Miami 3.5 %; Tv, 4.9% ch. 7 and Charlotte, N. C., ch. 9 cases lacked FEDERAL Trade Commission figures com- Heller & Assoc., Cleveland, management "specificity" [BST, May 10, 3; April 26]. This piled from reports by the agency's advertis- consultant firm which recommended changes resulted in a re- evaluation by the Commission ing examiners indicate that of 299,768 radio in FTC's organization and procedures in a of its requirement that points of reliance be continuities examined during the 12 -month report Feb. I, part of which has been fol- particularized. period from May 1, 1953, through April lowed by FTC in a reorganization to take 1954, Under the Commission's expediting rules, it some 10,575 or 3.5% were set aside place July 1 [BT, May 24], also has recom- was required that each applicant must detail his for further investigation because of the pos- mended changes in the agency's setup for case in conferences with the examiner so that sibility of being "false and misleading." examination of advertising. hearings could be held to a minimum of time Of 112,460 television continuities ex- The consultant firm reported that "tangible and record. amined, 5,547 or 4.9% were set aside for results" of FTC's examinations were "small" Commission's attitude that examiners must further check by the FTC. for the money expended and that after exert more direction of hearings has not fallen Some 3.8% or 6,652 of the 177,183 news- examination of "thousands" of advertise- on deaf ears. paper advertisements examined were set ments, only 84 preliminary inquiries and 55 aside as questionable by FTC, and Last fortnight, in the Miami ch. 7 hearing, the 4.8% or scheduled investigations were instituted in 4,245 of 88,752 first applicant was on and off the stand in seven magazine advertisements fiscal 1953. examined were hours. This was Biscayne Television Corp., set aside for more checking. The management consultant firm recom- FTC said the number which is an amalgamation of WIOD and set aside is not mended that FTC's seven advertising ex- necessarily WQAM Miami, with former NBC president a complete index of the char- aminers, "whose prior experience has been acter of the advertising Niles Trammell holding the balance of control. examined since some largely stenographic and secretarial, be re- questionable advertising is not set aside for placed by Under the firm hand of Hearing Examiner three attorneys." These, the firm more checking because of apparent lack of said, could identify better James D. Cunningham, and with the coopera- and more rapidly jurisdiction by the agency, and for other "unfair or misleading advertising" tion of all parties and counsel, it is believed and also reasons. initiate processing, that the other applicants "unlike present exam- -there are three others The agency also disclosed that Robert iners." -will not take more than the same amount of

Page 82 May 31, 1954 BROADCASTING TELECASTING month. Oral argument was postponed by FCC ming time during this period. commence in about four months. Mr Chatter - last week, at the request of the Federal Com- ABC also reported its radio network had de- ton, former owner of KWLK Longview, Wash., munications Bar Assn., from June 7 to June 15. voted 621/4 hours to live and recorded coverage is to become manager of KYOS. Deadline for filing appearances was extended of the proceedings during the April 22 -May 17 Mrs. McClung also announced that M. F. to June 1, briefs June 8. sessions, and that, with the resumption, ABC Woodling, manager of KHSL-AM -TV Chico, The emergence of the Daytime Broadcasters Radio would provide direct pickups 11:15 a.m. Calif., will devote full time to the television Assn. as an opposition force in the skywave pro- to 12:30 p.m., followed by recorded versions outlet after July 1. On that date, Charles Kins - posal also drew considerable attention, it was at 4 -6 p.m. plus summaries at 10:35 -11 p.m. ley, present manager of KYOS, is to become understood. nightly (except Fridays, when it would be manager of KHSL radio. The other McClung CCBS already has made known publicly its I I :35 to midnight). station is KVCV Redding, Calif. position on the controversy, claiming there has Schedules of other networks: been some misunderstanding over the plan to NBC Radio -12:30 -3 p.m. live and recorded; HECKMAN REVIEWS FCC'S afford clear channel skywave protection at sun- highlights 10:15 -I1 p.m. rise and sunset [BT, May 10]. NBC -TV -11:15 p.m. to midnight, high- DIVERSIFICATION POLICY Members of the CCBS group in Chicago lights. Dow, Lohnes & Albertson law- were apprised of a memorandum, circulated in Mutual- 10:35 -11:25 a.m. and 2:30 -5 p.m. Congress earlier this month, explaining that live, with highlights at 10:30-11 p.m. yer says Commission never CCBS will oppose the Commission's proposed Special Hooperating surveys of tv homes in ruled adversely against news- order and report. CCBS claims secondary sta- New York, Washington, Boston and Houston paper -radio ownership unless tions would not be hurt and that the protection showed that interest in the hearings last Mon- given clears is inadequate. day still remained high but was at "a somewhat a monopoly of local media lower level" than at the time of the last com- was involved. HILL HEARINGS GAIN parable survey. The share of audience ratings were said to remain high, with Monday after- FCC's decisions regarding diversification of the media of communications and newspaper LOCAL SPONSORSHIPS noon showing 60 for New York; 75 for Wash- ownership has steadily followed a single course ington; 87 for Boston, and 69 for Houston New ABC -TV and DTN sales is the of a Following are the Monday ratings, together -that to prevent establishment But there seems to be a reported by affiliates. with the last comparable rating: monopoly. recently, movement afoot to push the Commission into INCREASING local sales of telecasts of the MORNING a more strict interpretation of that policy. Army- McCarthy hearing were reported last RATING COMPARISON These are the general conclusions of Jerome week as network broadcast coverage resumed New York 8 Compares with 13 rating on May 5 H. Heckman, associated with the Washington Washington 15 No morning comparison available last Monday after a layoff of a week. law firm of Dow, Lohnes & Albertson, and Sales made by ABC -TV affiliates include AFTERNOON published as "Diversification of Control of the those of WTVP (TV) Decatur, III., to New York 8 Compares with 12 rating on May 5 the local Washington 13 Compares with 14 rating on April 23 Media of Mass Communications -Policy or Philco dealer; WENS (TV) Pittsburgh, Arthur Boston 20 Compares with 30 rating on May 3 Fallacy ?" in the March 1954 Georgetown (U.) 12 Compares with 12 rating on May .4 Murray Dance Studios; WARM -TV Scranton, Houston Law Journal. Books Furs; WILK -TV Wilkes- Barre, Peoples In his 21 -page article, Mr. Heckman trace Outfitters and D & H Distributing Co.; WAYS - Crime Probe to Study the establishment of the FCC doctrine regard TV Charlotte to Radiotronic Television Equip- mg diversification, including the abortive 1941 ment Co.; WSJV (TV) Elkhart, First Old Radio -Tv Effects State Bank and Peter Eckricht & Sons; WHUR A SENATE subcommittee investigating juvenile (TV) Manchester, Eastern Co.; Merrimack St. delinquency will hold an "opening" hearing on The best Garage; Down Insurance Agency and Ray crime programs on television this Friday and Appliances; WTVH -TV Peoria, Hackett Home Saturday in New York. Sen. Robert C. Hend- Way to Famous Appliance Store of Peoria; WWOR -TV rickson (R -N. J.) is chairman of the special Worcester, Kennedy -Sacks Opticians; WSBA- group. sell the TV York, Group of "spot" advertisers; WXEL Tv and radio will not be divorced by the (TV) Cleveland, Chrysler Dealer, Leader Ap- probers. The study, according to Sen. Hendrick- KANSAS pliance Store, Hippodrome Theatre, Canfield son, will start with tv and later will go into Oil and TV Guide; KMMT (TV) Austin, radio and movies. FARM Minn., Minnesota Food Dealers. Last week, the subcommittee staff asked 81 tv St. Louis Turnabout stations in various parts of the country to sub- MARKET DuMont Television Network coverage of the mit sample program logs covering the period hearing was sold by its St. Louis area affiliate, from April 25 to May 22. The reason for this, staff an idea WTVI (TV) Belleville, Ill., to the St. Louis it was said, was to present to the Post -Dispatch. The Post -Dispatch -owned KSD- of what type of video program fare is presented TV is affiliated with NBC -TV, which is not for children. covering the hearings live. ABC -TV's station The subcommittee, which is probing the pos- lineup totals 54 and DuMont's 11, including sible effects of various mass media on the inci- WDLK Cleveland, which is provided with audio dence of juvenile delinquency also is continuing coverage. its consideration of crime comic books. at the Fed- All five of the stations reporting sales are The radio -tv study will be held uhf outlets. The hearings were first made avail- eral courthouse in Foley Square. able for sponsorship, with certain limitations on First witnesses will be "experts" in the field commercials, on May 13. of research of "youngster behavior," and ju- ABC -TV and DuMont are the only television dicial or law enforcement officials concerned networks providing full coverage of the hear- with radio -tv's alleged effect. NARTB has been its spokes- ings on a live basis. Between the start of the contacted by the subcommittee and during use the hearings April 22 and their recess last Monday men may be expected to testify sometime ABC -TV and DuMont estimated they had de- the broadcast probe, it was explained. voted some 78 hours each to the live pickups. KANSAS In a further breakdown, ABC -TV said this KYOS -KVME (FM) Sale figure represented 37% of its total program- Brings $150,000 FARM SALE of KYOS and KVME (FM) Merced, STATION Calif., by Mrs. Hugh McClung for $150,000 OF NEW WATCH ANNOUNCEMENT to broadcasters Glenn McCormick and Charles C Bs RADIO JUNE 14 RAYMOND MASSEY SERIES O. Chatterton was announced last week, subject WIBW in Top eka to FCC approval. imperial WORLD films, inc. Mr. McCormick is owner of KSLM -AM -TV Ben Ludy, Gen. Mgr., WIBW, WIBW -TV, KCKN for KFLM CHICAGO, ILL. Salem, Ore., and holds a permit Rep. Capper Publications, Inc. Chehalis, Wash., new daytime outlet due to May 31, 1954 Page 83 BROADCASTING TELECASTING GOVERNMENT investigation to determine whether newspapers posing applicants withdrew following a merger affiliation. They also charged that the Paris should be barred from holding broadcast agreement [BT, May 17, 3]. Still before the Mt. site, 51/2 miles from Greenville, would licenses. He also cites pertinent cases to come court is WTVI's complaint that FCC failed to permit WSPA-TV to serve an area different to the conclusion that the Commission has give it a hearing on an application for ch. 4, from that which the allocations table specifies. never ruled adversely against a newspaper filed two days before FCC issued a final de- The CBS-TV affiliated WAIM -TV claimed that unless a monopoly of local media was involved. cision in the St. Louis merger case. it had lost more than $60,000 since the FCC Recent moves which seem to tend toward The KWK merger involves Missouri Valley first granted WSPA-TV temporary operation a narrow construction of the diversification Tv Co. (KSTP -AM -TV Minneapolis -St. Paul from Paris Mt., and that the losses were con- policy, according to Mr. Heckman, are the and St. Louis businessmen) and KXOK St. tinuing at a rate of $1,000 per week. Earlier views of FCC Chairman Wayne Coy in the Louis. KWK ownership would be revised so this year, WSPA -TV received an STA from 1951 Hearst Radio case, and those of the that existing majority owners Robert T. Convey the Commission for interim operation from Broadcast Bureau in exceptions filed with the and associates would own 28 %; KSTP, 23%; Paris Mt. After court appeals by WAIM -TV Commission to an examiner's initial decision St. Louis Globe- Democrat, current minority and WGLV (TV), this grant was stayed by in the 1954 Tampa, Fla., tv hearing case. He stockholder, 23%; KXOK, 23 %, and St. Louis the court. WSPA -TV surrendered its tempo- also refers to the activities of Sen. Harley M. residents of Missouri Valley bid, 3 %. rary authority after the stay was issued [BT, Kilgore (D -W. Va.) in connection with alleged Elzey M. Roberts Jr., president- minority Feb. 1 et seq.]. monopoly of television by radio broadcasters stockholder in KXOK, and C. L. Thomas, In answer to the series of protests and court [BT, Feb. 22 et seq.]. KXOK manager, would assume full ownership appeals, the Commission has maintained that "If lack of legislative enactment has clouded of KXOK when the merger is effected, subject there is no reason to disapprove the move of the issues," Mr. Heckman writes, "Congress to FCC approval. WSPA -TV to Paris Mt. since it will continue should act to give statutory authority to its Contending the ch. 4 tv outlet will represent to meet the engineering requirements for the outspoken intent; but a more satisfactory solu- a $5 million asset, WTVI told the FCC the Spartanburg allocation. tion is to be found in an administrative adop- granting of options to competitors for their dis- tion of the 'no discrimination' rule outlined missal constitutes an illegal consideration since FLINT CITY COMMISSION above." they will pay only part of the option value for the stock. The procedure is contrary to both PROTESTS CH. 12 GRANT public and FCC policy, the uhf station said. THE City Commission of Flint, Mich., criti- WTVI (TV) Petition Mere existence of an option agreement be- cized the FCC grant of ch. 12 at Flint to WJR tween KWK and KXOK also raises a question Detroit and urged that the award go to WFDF Challenges Merger of a violation of the Commission's duoply rule, Flint, in a resolution adopted unanimously WTVI claimed. ON THE HEELS of a court ruling denying a Monday [BST, "The Commission," May 17]. stay of the authorization for ch. 4 KWK -TV WTVI concluded, "must The resolution said the channel had been face up to the fact St. Louis, ch. 54 WTVI (TV) Belleville, ill., that a direct result of the allocated to Flint, third largest city in Michigan, operation of KWK at this early may filed a Sec. 309(c) economic protest with FCC date mean and that the city "is entitled to have a vhf tv the end to at least one of the services last week to challenge legality of the Commis- uhf now station which would be primarily devoted to serving the St. Louis area, and this is being sion's merger policy. that the interests of Flint and its immediate area." done through a grant which is The order by the U. S. Court of Appeals legally indefen- It added that the FCC examiner had originally sible." for the District of Columbia permits KWK to recommended grant to WFDF Flint. go ahead with its construction without delay. Flint civic, business and public service agen- The ch. 4 grant was made to KWK after op- Bond Div. Promotes Linehan cies are dependent on ch. 12, it was stated, and EDMUND J. LINEHAN, chief of the adver- "our feeling as above set forth is confirmed by our own experience tising section of the U. S. Savings Bonds Di- over a period of many years with vision of the Treasury Dept., has been ap- WJR's radio station which has also pointed to succeed covered both Detroit and Flint and on which Flint civic, public service Elihu E. Harris as and business organizations have assistant national di- rarely been represented. WFDF has rector for advertising served the city of Flint "for 32 years without censure and promotion, Earl or citation by the FCC," the resolution stated. O. Shreve, national director of the divi- Meanwhile, WFDF's Washington counsel sion, has announced. acknowledged the station has authorized appeal- Mr. Harris ing the final decision as far as the courts if joins necessary. Screen Gems Inc., Whether protest will be made directly in New York, as court or first to FCC has not been direc- decided. tor of advertising Lester W. Lindow, WFDF general manager, and promotion. Mr. affirmed the report WFDF will fight the Linehan served with Commission's ruling. John F. Patt, WiR president stated: MR. LINEHAN KSO and K R N T Des Moines from WJR had hoped that the final decision of the Before you complete Commission which has been made by a decisive 1934 -49, joining the Savings Bonds Division in majority, would enable the successful party to your summer 1949. He will direct all media activities for begin television broadcasting in Flint at the earliest possible date. Flint is one of the largest ad plans, get the facts about ... sales of U. S. Savings Bonds. cities in the country not having its own television i service and WJR is prepared to start service in a few months if it is not hindered by legal ac- WAIM -TV Asks Court Stay tion. We have no wish to enter into any con- 0..'' `r troversy over the Commission's decision, which Of WSPA -TV speaks adequately and eloquently for itself. The Site Change facts are there, the conclusions have been soundly REQUEST reached. Our counsel is prepared to take any that the court order a stay of the necessary legal steps to defend the action of the an6urst Aw. FCC grant to WSPA -TV Spartanburg, S. C., Commission. to move its ch. 7 transmitter site from Hogback Mt. to Paris Mt. [BT, April 12] has been filed by WAIM -TV Anderson, S. C., in the U. S. Court of Appeals in Washington. Dynamic $100,000 summer The Anderson station also asked that the sales promotion for Crosley Group court reverse the Commission's grant and order Advertisers that a hearing be held based on objections slmchronaus filed by WAIM -TV and WGVL (TV) Green- magnetic firm ville, S. recorder for C. WGVL filed a Sec. 309(c) protest motion pictures WATCH FOR THE BIG against the modification of CP two weeks ago and television [BT, May 17]. ANNOUNCEMENT! Both stations, which operate on uhf channels, allege that the change of site for WSPA -TV was required in order to secure a CBS-TV Page 84 May 31, 1954 BROADCASTING TELECASTING PERSONNEL RELATIONS PROFESSIONAL SERVICES AWARDS LOCAL 802 NAMED Judge Justin Miller WERE, WBNS -TV Win IN INJUNCTION Joins L. A. Law Firm Headliner Awards JUDGE Justin Miller, advisory counsel to Court order in strike against NARTB and its retired board chairman, has TWO Ohio stations, WERE Cleveland and WBNS -TV Columbus, have been selected WINS New York bans pickets become associated with the Los Angeles law as firm of McClean, Salisbury, Petty & McClean. winners of the National Headliner Club awards at Yankee Stadium and East- Harry J. McClean, head of the firm, announced for outstanding news reporting by a radio and ern Parkway Arena, sports that Judge Miller had consented to affiliate a tv station during 1953. In the network class, ABC was named winner programs origination points. with the firm. Mr. McClean is a member of the house of delegates of the American Bar for consistently outstanding news coverage by TEMPORARY injunction was issued by the Assn., and former president of the California a radio network, while the tv network award went U. S. District Court for the Southern District State Bar Assn. to CBS Television for Edward R. Mur- of New York last Thursday prohibiting mem- Another partner, Don Petty, was a student row's See It Now series. The CBS Radio bers of Local 802, American Federation of of Judge Miller at U. of Southern California Network was voted an award for outstanding Musicians, from picketing the Yankee Stadium and for several years was general counsel of public service, based on the documentary and Eastern Parkway Arena, where WINS New NARTB and its predecessor, NAB. Judge Feature Project Series produced by the net- York sports broadcasts originate. Miller continues his advisory arrangement work's department of public affairs. The Headliner awards and The musician union local has been on strike with NARTB. He has been living in Los An- others for out- against WINS 31 standing newspaper writing, cartooning and since March and has main- geles since retiring April 1. tained pickets at the Yankee Stadium con- photography and for the best magazine news tinuously, and at Eastern Parkway Arena for Page Engineers Formed feature will be presented June 19 at the annual several days until the agreement to broadcast National Headliners Frolic in Atlantic City, bouts from the arena was temporarily can- PAGE Communications Engineers Inc. has sponsored by the Atlantic City Press Club. celled. A spokesman for the station told BIT been formed by Page, Creutz, Garrison & Thursday that WINS would start broadcasting Waldschmitt, consulting engineers, Washington, Proetz Awards Presented the bouts tonight (Monday). to design, procure, construct, install, test and For Women in Advertising It was reported that the injunction was operate radio communications plants, systems and equipment in this country and abroad. THE 1954 Erma Proetz Awards to women in authorized under the Taft -Hartley law which advertising were presented last Tuesday at a outlaws "secondary boycotts." A representa- Officers of the new corporation: President, Esterly C. Page; executive vice president, Joseph luncheon held jointly by the men's and women's tive of Donovan Leisure, counsel for WINS, Advertising Clubs of St. Louis at the Hotel explained that the applicable sections of the A. Waldschmitt; vice president- treasurer, John Creutz; secretary, Charles J. Seeley; chief engi- Statler there. law prohibit picketing of premises of companies First in tv went to Catherine M. Haynie, copy which do not employ the strikers. neer, James L. Hollis. supervisor, Foote, Cone & Belding, Chicago, for The injunction was handed down on petition film spots on the Dial Soap account. Honorable PROFESSIONAL SERVICES SHORTS mentions: Margerie Finch, now with Gardner by the National Labor Relations Board. WINS Advertising Co., St. Louis, for Johnson Wax spots Smith-Horwits, Beverly Hills public relations done at Needham, Louis & Brorby, Chicago: initially called on NLRB to rule on the issue Frances Kennedy, vice president for copy, of picketing at the Yankee Stadium and East- and publicity firm, disbands with Lou Smith Dancer -Fitzgerald- Sample, Chicago, for films on retaining firm's offices at 340 N. Rodeo Dr. and Liquinet. ern Parkway Arena. In turn, the government First in radio was awarded to Jane Stevens, agency asked the court for a temporary in- women's director, WJW Cleveland, for her pro- Al Horwits announcing plans for own public gram, Make a Toy for a Child to Love. Honor- junction until it could make a final determina- relations firm, to be formed shortly. able mention: Margee Phillips, staff writer and tion. assistant news editor, KBIG Hollywood. The local also has been involved in a labor Hal Marc Arden, writer -producer for radio and dispute [Editor's Note: Not a strike] with WOR- tv network, to Win Nathanson & Assoc., N. Y., Amvets Award to NBC AM-TV New York since last Feb. 27. The public relations firm, as radio -tv director. NATIONAL Americanism award by Amvets, main issue in both disputes has been an insist- Korean and World War II veterans organiza- W. formerly with Armour Re- ence by Local 802 that the stations maintain Joseph Kutchin, tion, has been presented to NBC for the net- Illinois Institute of a quota of staff musicians. The stations have search Foundation of work's "national program of merit employ- Technology, Chicago, to Chicago office, Harshe- countered with a demand that they be per- ment." Henry J. Mahady, Amvet national Rotman Inc., as assistant account executive. a mitted to hire musicians on an "as needed" commander recently returned from Korean made the presentation at a Los Angeles basis [BIT, March 1, et seq.]. Walter E. Kline, 61, publicity and public rela- trip, NBC's policy of "employment tions counselor, Los Angeles, died May 5. dinner, praising without consideration for race, creed or color." SWG APPROVES Natalie Reiff Jones, formerly a publicist with Lewis J. Frost, public relations director, NBC Earle Ferris, N. Y., and previously an NBC-TV Pacific division, accepted the award for John NATIONAL UNION reporter, to Milburn McCarty Assoc., N. Y., as K. West, vice president in charge of the Pacific REORGANIZATION plan for one overall a publicity account executive. division. writers union under the name of American Writers Guild Inc., with two administrative setups for eastern and western groups respectively, was adopted May 19 at a Screen Writers THE LAT6ST Guild special meeting in Beverly Hills. Under new setup, SWG and Radio Writers Guild main- WCKY sTOHY tain their identity as units of AWG. Eastern group will concern itself only with radio and 82% of Cincinnati's Big "Out of tv writers while western unit will have jurisdiction over radio, tv and motion picture writers. Home" Audience listen to WCK Y Although the recently organized Television In 504 quarter hours weekly Writers of America was not invited to participate in the reorganization meeting, according to (6 am to midnight -7 days a week) Ben Starr, TWA president, his group "is always ready, willing and able to enter into any 1st Place Rating kind of discussion or efforts to bring writers together." TWA members will definitely be WCKY -412 invited to join AWG, Jerome Lawrence, RWG president, declared. All Four Network SWG also revealed it has reached an agree- Stations Combined-170 ment with Columbia and Republic pictures for wage increases from 25 to 42% for writers em- Get this big "PLUS" This Summer ployed at their respective tv subsidiaries, Screen Gems Inc., and Studio City Television Productions Inc. Added payment for re -runs of tv films also has been worked out. May 31, 1954 Page 85 BROADCASTING TELECASTING STATIONS KFXJ -TV, KTEN (TV) START THIS WEEK THE debut of two new tv stations, KFXJ -TV Grand Junction, Colo., due to begin yesterday (Sunday) and KTEN (TV) Ada, Okla., slated to start tomorrow, will raise the number of operating tv stations to 384. This gives both communities their first local tv outlets. KTEN, operaing on ch. 10 and serving eastern Oklahoma, will be affiliated with ABC and represented by Venard, Rintoul and McCon- nell. Transmitter and antenna are RCA. KFXJ -TV, operating on ch. 5, says it has received excellent reception reports in a 100 -mile radius. Yesterday's inaugural program was to include filmed greetings from Gov. Dan Thorn- ton and Democratic Sen. Ed C. Johnson. The station will be affiliated with NBC and DuMont. Hal Holman Co. is representative. Reports from other stations: WDBO -TV Orlando, Fla. (ch. 6), will start regular programming about June 15, Harold P. Danforth, president, announced. It will be AFTER 20 years' consecutive sponsorship of its 9 a.m. news show by one account, affiliated with all four networks. WMT Cedar Rapids, Iowa, thinks it has the sponsor, Killian's department store, on ice. WMSL -TV Decatur, Ala. (ch. 23), will begin Accordingly, WMT presents Killian's with an ice bucket. L to r: Beulah Marsh, Killian's commercial programming June 21, Manager sales promotion manager; Herbert L. Killian, president of Killian Co.; William Quarton, Bill Guy reported. This will be Decatur's first WMT general manager, who as a salesman 20 years ago signed Killian's for WMT, tv station. and Lew Van Nostrand, WMT sales manager. KDRO -TV Sedalia, Mo. (ch. 6), expects to be on the air by July 1, Milton Hinlein, presi- [BT, April 12], Mr. Huntress said. The Storer dent, announced. John E. Pearson Co. is rep- 'Express' Sells KTSA resentative. company is required to dispose of one of its tv stations to consummate its purchase of The following stations have reported they To Buy KGBS -AM -TV Em- expect to begin regular programming by June pire Coil Co. and its two tv stations, WXEL 30: SALE of KTSA -AM -FM San Antonio by the (TV) Cleveland and KPTV (TV) Portland, Ore. WMSL -TV Decatur, Ala. (ch. 23); WDBO- Express Publishing Co. to O. R. Mitchell, local [BT, Jan. 11], and stay within the FCC's TV Orlando, Fla. (ch. 6); WGOV -TV Valdosta, Dodge and Plymouth dealer, was announced limit of five. Storer already owns WJBK -TV Ga. (ch. 37); WINT (TV) Waterloo, Ind. last week by Frank G. Huntress Jr., president Detroit, WSPD -TV Toledo, WAGA -TV At- (ch. 15); WBOC -TV Salisbury, Md. (ch. 16); of the stations and executive vice president and lanta, and WBRC -TV Birmingham, as well KGEO -TV Enid, Okla. (ch. 5); WLAC -TV general manager of the San Antonio Express as KGBS -TV. and Evening News. Price was not revealed. Old Hickory (Nashville), Tenn. (ch. 5); KVDO At the weekend there was some question as Application for FCC approval is due to be filed (TV) Corpus Christi, Tex. (ch. 22). to whether the would soon, Mr. Huntress said. Storer all -cash transaction (For details see TELESTATUS page 117.) be consummated. Relinquishment of the ownership of the KTSA operates on 550 kc with 5 kw, direc- 26- year -old am station paves the way for the tional at night and is an ABC affiliate. KTSA- KCMC -TV Texarkana Boosts Express Co.'s $3.5 million purchase of the FM began operating in 1949 on 101.5 with Power to Maximum 100 kw Storer -owned KGBS -AM -TV San Antonio mc. 15 kw. KCMC -TV Texarkana, Tex., was scheduled to KGBS is a 50 kw day, 10 kw night outlet quadruple its with a power last Friday boost on 680 kc and affiliated with CBS. KGBS -TV from 25 kw to the maximum authorized 100 operates on ch. 5 with 100 kw. It is affiliated kw, according to station management, which WBZ Covers 'Bennington' with CBS -TV, ABC -TV and DuMont. said viewers in areas ranging from 30 to 75 EIGHT hours after the explosion aboard miles should receive a much brighter signal the U. S. aircraft carrier Bennington, from the ch. 6 station with "virtually no inter- WBZ Boston -WBZA Springfield reporter NBC Spot Sales, Crosley ference," and that many viewers as far as 125 Ken Mayer was at the Quonset Point, miles away will receive "satisfactory service." R. L, pier reporting on the tragedy Executives Hold Parley KCMC -TV, which calls itself the Four States while casualties still were being removed A GROUP of NBC Spot Sales executives met Area station, claims coverage in southwest from the vessel. Mr. Mayer stayed at with Crosley Broadcasting Corp.'s management Arkansas, northeast Texas, north Louisiana and the scene most of the night. His first southeast Oklahoma. Within a I00 -mile radius report was made at 2:15 p.m. WBZ-TV in Cincinnati a fortnight ago for a series of of the station live 1,681,000 people who account rushed movie photographers to the scene meetings in connection with the two organiza- for more than a billion dollars annually in retail and films were shown at 4:30 p.m. and tions' reciprocal national sales representation sales, the station said. during regular news shows at 6:15, 7:15 arrangement. Under this plan, effective Sept. 5, The Texarkana station, which went on the and 11 p.m. The Westinghouse Broad- NBC Spot Sales will represent Crosley proper- air last August, says it sent the first tv signal casting Co. stations claim they were ties in Detroit and on the West Coast and into homes in that area and now is the only sta- among the first in the area with complete Crosley will represent the NBC Spot Sales list tion with maximum power between Memphis coverage. of stations in Cincinnati, Dayton and Columbus. and Dallas. Among the NBC Spot Sales executives con- ferring with Crosley were Richard Close, manager of represented station; John Reer, na- AMPEX TAPE RECORDERS tional tv manager; Martin Percival, radio sales representative, San Francisco; George Fuerst, 7501 Sunset Blvd. tv sales representative, San Francisco; Walt Davidson, tv sales representative, Los Angeles, GATES- LOSANGELES Tel. Hollywood 2 -6531 and Caroline Herbert, manager of sales service and traffic.

Page 86 Afap 31, 1954 BROADCASTING TELECASTING WTMJ -TV Plans July Debut project will include dealer tie -ups with the sta- Robert Cessna Appointed tion whereby placards will be placed in stores For Local Color Tv Shows calling attention to the CBS -TV affiliation and V.P. for WSAM Saginaw to the network's programs and personalities. TARGET date of July I has been set for the APPOINTMENT of Robert W. Cessna as vice first use of local color equipment by WTMJ -TV WSPD-TV will salute the dealers in on- the -air president -general manager of WSAM Saginaw, Milwaukee, it was announced last week. The promotion and local station personalities will Mich., has been announced by Milton L. color gear, just received by the station, includes make personal appearances in dealer stores Greenebaum, the a color studio camera and associated control throughout the Toledo area. The promotion station's president. equipment, a color slide camera for 2x2 -inch was conceived by station executives and Maury Mr. Cessna comes slides, and tri -color control equipment. Earlier Isaacson, vice president of World Radio & Ap- to WSAM after four the station received a color bar generator which pliance Co., CBS -Columbia distributor in years with WFYC it uses for daily test pattern transmission. Toledo. Alma, Mich., as vice Color network programs have been trans- president and gen- mitted since Dec. 20, when transmitter equip- eral manager. He ment for that service was installed. KLZ NAMES FONDREN previously served as First use of studio color equipment will be program director of on a spot basis in such programs as What's New GENERAL SALES MGR. WOAP Owosso, World Mich. in the Kitchen and Woman's about once LEE FONDREN, in charge of national sales week. will also Officers elected to a Several commercial programs for KLZ Denver since 1947, has been appoint- the board of gover- be done at times in color. The station will bear ed to the newly- created post of general sales nors for the ensuing the extra production costs when a commercial manager, directing all local and national com- MR. CESSNA year also were an- program is done in color, it announced, until mercial activity for the station, it was announced. Besides President Greenebaum there Dec. 31. After that date, an advertiser will be nounced last week. Mr. Fondren has been with costs as well as will be John W. Symons Jr., vice president and charged for color production KLZ since 1941 when he joined the outlet will treasurer; Morris Nover, secretary; John W. for black- and -white costs. There not be a to set up the promotion department. He is Creed. and Clair Toppin. separate rate for color, the station reported. president of the Advertising CIub of Denver WTMJ -TV, owned by the Journal Co. (Mil- and a member of the board of directors of the waukee Journal) which has been a leader in Denver Chamber of Commerce. Pack Quits WNBC -WNBT (TV) run -of- the -paper newspaper color, does not in- RICHARD PACK, director of programs for tend to rush into the production of local color WNBC and WNBT (TV) New York key sta- shows until it feels it can do color in quality WNBQ (TV) Plans Boost tions of NBC's radio and tv networks, has network presentations. it was comparable to To Full Power by June 10 resigned, effective tomorrow (Tuesday). Before said. joining the stations two -and -a -half years ago, PLANS for completion of a new antenna, he was program director of WNEW New York Fogarty Appointed V. P. by which NBC's o &o WNBQ (TV) Chicago and previously was publicity director of WOR Of Meredith WOW Inc. will become the first local tv outlet to reach New York. Mr. Pack will announce his future maximum power, have been announced by plans after his return from a month's vacation, FRANK P. FOGARTY, general manager of Jules Herbuveaux, general manager. He set a he said. WOW Omaha, has been appointed vice presi- target date of about June 10. dent and general manager and elected to the The ch. 5 operation is building a new an- board of directors of tenna 747 feet above street level -120 feet Meredith WOW Inc., higher than its original mast. Exact date of licensee of WOW - "MP -HT"- "maximum power -highest tower" - AM - TV, Edward will depend on weather conditions favorable to Meredith Jr., presi- construction atop the Kemper Bldg. Construc- dent of the licensee tion of a 35 -ton, RCA six -bay superturnstile and vice president - antenna was begun in mid -April, looking toward general manager of a jump from 75 to 100 kw. Meredith Publishing Fringe viewers will derive the most benefit Co., said last week. from the power boost, according to Howard Ives -the greatest Mr. Fogarty Luttgens, WNBQ chief engineer and co- super- concentration joined WOW in Au- visor of the project, along with Walter Lanter- of gust 1950 as general man, transmitter engineer, and John Seibert, manager. Meredith NBC New York project engineer. buying power served WOW -AM- bought MR. FOGARTY WBKB (TV), ABC Chicago outlet, was by any in September the single TV scheduled to complete construction of its new station following year. Before joining WOW Mr. Fo- antenna and increase its signal from 100 to 200 anywhere/ garty was vice president of Paxton & Gallagher, kw by week's end [BST, May 3]. Omaha wholesale coffee and hardware firm, and prior to that served 15 years with the Omaha Chamber of Commerce. WHAI Buys New Home WHAT Greenfield, Mass., has signed to pur- -Ask WSPD -TV, CBS Launch chase the historic Potter House as a future +lolmaóóo Joint Promotion Campaign home for the station. Completion of the sale is Ial scheduled for June 15, with no sales price dis- JOINT PROMOTION campaign will be closed. for the pr by WSPD -TV launched tomorrow (Tuesday) The house, built in 1822, contains 13 rooms tv receiver manu- Toledo and CBS -Columbia, on three floors. No date has been set for the with the facturing division of CBS, to coincide station's move to the new quarters, but renova- the station with CBS - beginning of affiliation of tion work tentatively is scheduled to begin in will continue TV. The promotional effort the fall. John W. Haigis Sr. is owner of WHAT. throughout this week. Called "CBS and CBS -Columbia Week," the WFMY -TV Ups Rate WFMY -TV Greensboro, N. C., has announced WATCH ANNOUNCEMENT OF NEW JANESVILLE that effective July 1 the national Class A one - JUNE 14 RAYMOND MASSEY SERIES will be $650. Present advertisers get BELOIT hour rate S000 WATTS AT 1380 rate protection for six months. The station is ILL. imperial WORLD films, inc. now building a new plant with 39,000 square "BASIC CHICAGO, ILt. feet of floor space. Occupancy by fall is ex- ROCKFORD INDEPENDENT" pected by General Manager Gaines Kelley

BROADCASTING TELECASTING Mm 31. 1954 Page 87 No, No, Perkins! STATIONS It's all in the KDYL -AM -FM MOVE Noe on KNOE -TV '54 BROADCASTING Yearbook FORMER Gov. James A. Noe, owner of TO NEW QUARTERS KNOE-TV Monroe, La., was on hand for KDYL -AM -FM Salt Lake City began broad- all but four hours as his station went all casting last Monday from the company's new out in a 17 -hour telethon for Cerebral Palsy. quarter -million- dollar headquarters after mov- Actor Forrest Tucker participated in ing from the Tribune Bldg. over the previous the funds campaign along with other weekend. KDYL -TV administrative offices were moved to the new structure, but tv broadcasting facilities will not be moved from their present location at the Playhouse until mid - July, the company announced. The new broadcasting headquarters con- tain 40,000 square feet of floor space of which 30,000 will serve as studios and offices and 10,000 held in reserve for future expansion. Local color tv transmission has been considered in planning television space in the new building, according to John M. Baldwin, KDYL- AM -FM -TV engineering vice president. KDYL -TV already has transmitted NBC -TV colorcasts and plans to be among the first to Mr. Tucker (I) and Gov. Noe handle local color origination, with equipment assist a phone operator. now on order, he said. you won't need any T ... personalities, including Johnny Desmond Work Began Last Fall squares, graphs, slide rules and Sam Cowling of the Breakfast Club, singer Mary Mayo, Maj. Gen. Claire L. Intermountain Broadcasting & Tv Corp., a or geiger counters to get Chennault, Buzz Corey of Space Patrol, Time Inc. subsidiary, began work on the former all the information you and Ivory Joe Hunter, recording artist. garage building last fall after negotiating a want and need in this busi- The telethon, which ran from 9:45 p.m. long -term lease, with Mr. Baldwin supervising May 22 (Saturday) through 3 p.m. the transformation into "commodious" radio and ness of broadcasting. next day, has raised over $60,000. tv operating units. Half of a city block deep, the building is divided into two levels, one No sir! It's all in the 1954 for studios and operating offices and the other for BROADCASTING Year- administrative quarters. It is cooled by air book Marketbook.* Carr Elected Head refrigeration. The lower level contains two tv studios Single copies are $5.00. Of Brush -Moore Firms 50 x 80 and 40 x 50 feet, a radio studio, news- Or you may subscribe to EUGENE CARR, director of radio for Brush - room, music library, projection room, main- Moore Newspapers Inc., has been elected by tenance room, two announcers booths, two tv BROADCASTING TELE- the board of directors to succeed Roy D. control rooms and a radio control room. The CASTING for a full year Moore, who died administrative office area is 14,600 square feet. and get 52 weekly issues, May 1, as president the 1954 BROADCASTING of Ohio Broadcast- WFIL Adopts One Rate ing Co. (WHBC and the 1953 -54 TELECAST- Canton) and Scioto ING Yearbooks for only Broadcasting Co. For Entire Schedule $11.00. You save $6.00. (WPAY Portsmouth, ADOPTION of a one -rate policy for all broad- Ohio). Don't delay today. cast hours by WFIL Philadelphia, which four -order William I. Her- years ago was among stations which started shey was elected and Publication date,: BROADCASTING the trend toward equalization of day and night Yearbook, January; TELECASTING Joseph K. Vodrey rates, was announced at the NARTB conven- Yearbook, August. re- elected vice presi- tion last week. dents of the Ohio In its newest rate card, effective June 1, the r and Scioto com- station established a one -rate policy for its panies. Other corpo- MR. CARR entire 5:45 a.m. to 1 a.m. broadcast schedule. rate officers BROADCASTING TELECASTING radio The new card sets a straight hourly rate of are: William H. Vodrey, secretary- treasurer; 1735 DeSales St., N.W. $350. Formerly an hour in Class A time (7 William H. Vodrey Jr., assistant secretary, and Washington 6, D. C. a.m. to 10 p.m.) was $315 and an hour in J. R. Troxell, assistant treasurer. Class B (all other operating periods) $200. both Yearbooks for Please reserve Under the new policy, the rate includes not enter my subscription to WIP Returns Ch. 29 CP me, and only time charges but also talent and program BROADCASTING TELECASTING. To FCC, Cites Economics fees. No additional charges will be made for WI P Philadelphia announced last week that news, transcription or run -of-schedule an- Bill me $11.00 enclosed it has turned back to FCC its permit to build nouncer service. Formerly these services were and operate a new television station in Phila- provided at charges above the rate -card quo- delphia on ch. 29. Name tation for time. In a letter to FCC, Benedict Gimbel Jr., president and general manager of WIP, said "the Overall, according to Roger W. Clipp, gen- Firm action has only been taken after a most careful eral manager, the new card will represent a appraisal of the presently existing television rate increase of 9 %, which takes into account situation in Philadelphia." He said the con- the revised policy of lumping in talent and Street ditions referred to make it economically im- program fees. possible to operate a uhf station in Philadel- The new WFIL card sets up firm, one -rate phia at the present time. City zen schedules for all broadcast hours, except for WIP-TV was granted in November 1952, the first of the four uhf channels assigned a special inducement to advertisers who wish State there. Since then WIBG has been assigned to buy night time over extended periods. A ch. 23. Ch. 17 is unassigned and ch. 35 has 50% discount from the one -time rate on all been set aside for an educational tv outlet. contracts of 13 consecutive weeks or more will Page 88 May 31, 1954 BROADCASTING TELECASTING be given on programs between 7 p.m. and 6 WNBT (TV) Boosts Rates William R. Murray, Charleston regional man- a.m. All new WFIL rates are fully commission - ager, WSAZ - TV able. Under Newly- Issued Card 14 Huntington, W. Va., In March 1950, WFIL started what was to promoted to assume WNBT (TV) New York on June 1 increases become a widespread trend by eliminating the additional duties of its Class AA (10:30 -11 p.m. daily, 6 -7:30 rate differential between day and evening time, general manager, p.m. Sunday) one -hour rates from $5,500 to establishing the whole 7 a.m. to 10 p.m. WGKV Charleston. schedule as Class A on its rate card. $6,250, according to a new rate card (No. 14) which also calls for hour rate increases in Robert E. DeHaven, Class A time (7 -7 :30 p.m., Mon.-Sat.) from head of commercial George W. Clark Moves $4,250 to $4,500, and Class C time 11 p.m: dept., KYSM - AM- to New midnight, Mon.-Sat., 11 -11:15 p.m. Sun.) FM Mankato, Minn., Offices York from $1,850 to $2,650. appointed manager, TRANSFER of headquarters from Chicago to Station break rates are also increased: 20- same stations.

New York effective June 1 has been an- second: Class AA -from $1,095 to $1,575; nounced by George W. Clark, head of the Class A-$750 to $1,095; Class B -$575 to Ronald J. Born, tv MR. MURRAY radio -tv sales representative firm bearing his $650; Class D -$250 to $300; 10- second: Class director, WCPO -TV name. The move AA -$565 to $815; Class A -$350 to $565; Cincinnati, named producer, WLW same city. is part of the firm's Class B -$260 to $295; Class D-$65 to $80. Charles Dempsey named to head sales service and Brian named continuity director. expansion plans. In a letter to advertisers and agencies, sent Martha At the same time, with the new card, Hamilton Shea, general John B. Garfield, sales manager, WGAR Cleve- Mr. Clark an- manager, WNBC -WNBT, points out that Class land, has resigned. nounced the appoint- B program time rates and Class C time station No replacement has ment of Robert L. break rates are unchanged and that C time been selected nor Brockman as Mid- station break periods have been extended from has Mr. Garfield west division man- 3 p.m. to 6 p.m. on Sunday. Discount struc- announced future ager. Mr. Brockman ture remains the same, he said, with program plans. has been with the sponsors getting six -month protection and sta- Clark organization tion break advertisers three -month protection Rose Morgan, secre- since last November. from June 1. tary of Vern Lind- The new Midwest di- blade, commercial vision manager for- manager, KFVD MR. CLARK PEOPLE merly was with the STATION Los Angeles, to KFI sales staffs of WENR and ABC, both Chicago. Edward J. McKernan, Detroit area sales repre- same city, in public- New headquarters are at 11 W. 42d St., sentative, Capper ity dept., replacing with Mr. Clark in charge. The organization named Norma NeW, re- Publications, MR. GARFIELD has maintained a branch office there for the assistant to general signed. past two and a half years, and also operates in manager, WIBW- Jules Fox and Jo Brooks, Hollywood freelance Los Angeles, San Francisco and Minneapolis. AM-TV Topeka and KCKN Kansas City, Murray To Manage WGKV effective June 15. gen- WILLIAM R. MURRAY, Charleston regional A. M. Farber, manager of WSAZ -TV Huntington, W. Va., has eral and commercial K C O G been also named general manager of WGKV manager, Charleston, W. Va. A group of officials of Centerville, Iowa, resigned. WSAZ -TV have purchased WGKV [BT, has April 5]. Mr. Murray has been with WSAZ -TV since Robert Oyster, MR. McKERNAN Fresno sales repre- March 1953 and previously was general man- sentative, KNGS Hanford, Calif., to KBIF ager of WFMC Goldsboro, N. C., and WPUV Fresno, as account executive. Pulaski, Va. He will make his new headquarters at the offices of WGKV. John T. Quinlan, producer and publicist, KLPR- TV Oklahoma City, named promotion director, KGMB -TV Honolulu. Col. Long Is 91 Paul Tiemer, formerly general manager, New COL. JOSEPH H. LONG, president of England district, Salvation is here again WSAZ -AM -TV Huntington, W. Va., and Paul Raymer Co., for summer advertising! publisher of the Huntington Herald- appointed manager, Dispatch and Advertiser, celebrated his Boston office, Mt. 91st birthday May 21. The 248 employes Washington Tv Co., of the Huntington Publishing Co., parent Portland, Me. Oper firm of the broadcasting- publishing hold- ings, of which he is president, gave a John Alves, an- birthday dinner for him that night. nouncer, WSJV sanóvrst Col. Long was born in Jonestown, Pa., (TV) Elkhart, Ind., in 1863, beginning his career as printer appointed produc- and pressman of the Ohio Press in Steu- tion manager in benville. He came to Huntington in 1893 charge of local live and two years later purchased The telecasts. Advertiser. Dynamic $100,000 summer Active in Democratic politics through- MR. TIEMER John Boor, director of engineering and sales promotion for out his career, Col. Long in 1932 was Crosley Group Advertisers elected delegate -at-large to the Demo- vice president, KMO -AM -TV Tacoma, Wash., cratic national convention. A year later named chief engineer, KCTS (TV) Seattle. he was appointed by President Franklin Milo Ryan, associate professor of communica- WATCH FOR THE BIG Roosevelt as a member of the Public tions, U. of Washington, named program direc- Works Administration advisory board for tor. ,ANNOUNeEMENT West Virginia. He has two sons, 11 grandchildren and W. W. Carter Jr., manager, WTRY Troy, N. Y., 16 great grandchildren. elected treasurer, Troy Broadcasting Corp., licensee, WTRY. BROADCASTING TELECASTING May 31, 1954 Page 89 STATIONS publicists, to KOWL Santa Monica, Calif., as Harvey A. Tepfer to promotion dept., KRON- public relations representatives. TV San Francisco. Edward C. Katz, nev'sman, WSPD Toledo, Richard F. Root, announcer-director, WSLS- named program di- TV Roanoke, Va., to KNXT (TV) Hollywood rector, succeeding as summer replacement staff announcer. Emerson Kimble, appointed manager, Roy Partridge, formerly of CKCK Regina and same station. Tom CJOB Winnipeg, to announcing staff of CHUM Bender, formerly Toronto. with WTMA Bob McLaughlin, disc m.c., KLAC Hollywood, Charleston, S. C., resigns. and Tom Wade, WIMN Lima, Ohio, Phyllis Mortlock to WBAP -TV Ft. Worth, as tv to announcing staff, production secretary. WSPD. Mary Anne Thompson to WSYR Syracuse, as Keith A. Culver - music librarian. house, former assist- MR. KUTZ ant manager of sales Rosemary Garrett, professional dancer known development of WABC -TV New York to WPIX as Rosemary Carroll, to KCOP (TV) Holly- wood, sales as (TV) New York as director of sales presenta- promotion staff publicist. tions. Joyce Sullivan, script dept., WTAG Worcester, Mass., named receptionist, same station. Rosemary Castor, former program director and PRINCIPALS in this month's transfer of traffic manager at WLCX LaCrosse, Wis., ap- Benedict Gimbel Jr., president -general man- ownership of WTIK Durham, N. C. [BT, pointed continuity director at KCRI -TV Cedar ager, WIP Philadelphia, and member of MBS Rapids, Iowa. March 151, were (I to r): seated, Robert board, elected to board, Villanova U. Develop- Williams, new general manager and vice Torrence McGough, formerly commercial man- ment Foundation. president of purchaser, and Harmon Dun- ager, WNAB Bridgeport, Conn., to tv sales I. R. Lounsberry, former president, general can, former president; standing, Floyd staff, WEEU -TV Reading, Pa. manager and partner, WGR Broadcasting Corp., Fletcher, former general manager, and Howard F. Barnick, manager, Eagle -Lion Stu- Buffalo, honored with a staff party on the James L. Howe, president of WTIK and dios, Hollywood, to KNXT (TV) that city as occasion of his leaving the station. WCTC New Brunswick, N. J., purchaser. business manager. Robert J. McIntosh, general manager, WJPS co -owner of new business firm, Modern Pro- Josh Higgins named to Evansville, I n d . , sales staff, KWJJ Port- duction Association., that city. land, Ore. elected president, Evansville A d v . Larry Finley, host -m.c., Blanche Stuart Scott, women's director, WLEA KFWB Hollywood Club. Larry Finley Show, signs 7 -year contract with Hornell, N. Y., is participating in "Point to the film being made by Bureau station and adds afternoon program, Larry Carol Lee Greger- Sky," documentary of Aviation of New York State Dept. of Finley Time, starting June 1. s o n , Washington Commerce. Bob Powell, WPTZ (TV) State College, to tall announcer, WIP same city. work at KING -TV Grant Foster, news director, WKY -AM -TV Seattle this summer, Oklahoma City, discussed tv coverage of news Marian Carroll, formerly with KXEL Waterloo, as first holder of at annual Journalism & Photography Day, U. Íowa, to continuity staff, KCRI Cedar Rapids. summer intemeship of Wichita, May 19. Stuart Wilson, public service and special events post under Nancy director, KBIG Avalon, Calif., to KBIF Fresno Graham Memorial Homer Martz, farm director, KDKA Pitts- as station manager, with added duties as promo- Fund award, estab- burgh, discussed "The Need and Value of Bet- MR. McINTOSH tion and publicity director and part -time per- lished by parents of ter Public Relations for Farmers," as lead -off former, KBID -TV Fresno. Mr. Wilson also WSC graduate who was employed at that sta- speaker at opening session, 1954 annual meet- continues his KBIG Are Ya Listenin' program tion at time of her death. ing, West Va. Congress of Agriculture, May on that by 24 -25. station, tape, and on KBIF. William G. Mulvey, WNHC -TV New Haven Doris and Russ Reardon, formerly disc jockey program coordinator, spoke on "How to Pre- BM Welsh, sports announcer and special events team, Adam & Eve, at WCOG Greensboro, to pare for a Radio -Tv Career" at banquet of commentator, KTTV (TV) Hollywood, receives WHPE High Point, N. C., in the same capacity. U. of Connecticut's WHUS, campus radio sta- certificate of merit from National Boys Clubs Mr. Reardon assumes additional duties of pro- tion. of America for work in promoting National gram director of WHPE. Art Schofield, promotion manager for Storer Boys Week. Jack B. Chase to WBZ-TV Boston news dept., Broadcasting Co., addressed the annual Awards Walter Kingson, announcer, KFAC Los An- for special assignment on morning news pro- Dinner, U. of Miami School of Radio and geles, and associate professor in UCLA Theatre grams. Television. Arts department, assigned to supervise State Abner George, station manager, KOTA Rapid Richard C. Smith, director of radio, WHB College of Washington, Pullman, television City, S. D., named summer relief announcer, Kansas City, elected president, Kansas City workshop, June 14 - July 24. KCBS San Francisco. Press Club. Raymond W. Rodgers, chief engineer, WDTV Howard Gordon, production manager, WPFA- Glenn M. Gravid, owner, WZOB Ft. Payne, (TV) Pittsburgh, was presented the Channel TV Pensacola, Fla., assigned additional duties Ala., elected president, Ft. Payne Chamber of Master Television Engineer's gold cup award, of program director. Commerce. presented on a national basis to tv engineers Rosemary Castor, program director and traffic Don Stewart, former manager, WDTV (TV) who have made "outstanding contributions to manager, WLCX La Crosse, Wis., named con- Pittsburgh and KCTY (TV) Kansas City, to improve tv reception and transmission," ac- tinuity director, KCRI-TV Cedar Rapids. staff, WGLV (TV) Easton, Pa., as consultant cording to WDTV. on television. Gilbert S. Faggen to WPEN Philadephia, as Joe Adams, disc m.c., KOWL Santa Monica, producer of 950 Club. Jay Trompeter, disc m.c., WIND Chicago, is presented special certificate of merit by L. A. Board of Public Utilities and Transportation in recognition of his six years of campaigning AMPEX TAPE RECORDERS for safe driving. Robert Schiller, Hollywood free -lance radio -tv shire St. writer, father of boy, James Bradley, May 16. g Robert Hurlbut, manager, KNXT (TV) Holly- GATES- QUINCY, ILL Tel. 02 wood film dept., father of boy, Barron Wade, May 10. Page 90 May 31, 1954 BROADCASTING TELECASTING NETWORKS

Show, will star and produce Cremer -Autry SUMMER ACTIVITY rodeo this summer, starting series of appear- INCREASES- NBC -TV ances in Miles City, Mont., June 25. Jan Murray, star of DuMont Tv Network's Seven participating sponsors Dollar a Second, served as emcee for cerebral are signed for the new Satur- palsy telethon on WICS (TV) Springfield, III., day night variety show. Other May 22 -23. shows announced. Glenn Denning, the original Commander Corey of ABC -AM -TV Space Patrol, assigned role in NBC -TV summer business activity this week Paramount Pictures feature film, "Strategic Air included lining up seven advertisers for a 90- Command." minute program, signing an eighth advertiser for 14 weeks of a half -hour show and substitut- Theodore F. Koop, director of news and public ing a summer program for the ninth advertiser. affairs, CBS Radio, Washington addressed The seven sponsors signing up for the variety Graduate College and School of Journalism, program - Saturday Night Revue -Saturday, U. of Iowa, May 19 on, "News: Prime Wash- 9 -10:30 p.m., are: ington Industry." Dow Chemical Co., Midland, Mich., (Saran WUSN -TV Charleston, S. C., scheduled Mel Dacus, staff Wrap) 9 -9:30 p.m. alternate Saturdays for 13 to go on the air Sept. 25 on ch. 2 from an announcer, WRAP Ft. Worth, weeks through MacManus, John & Adams, N. Y. father of girl, May 17. Armour & Co., Chicago (Dial soap and sham- 850 -foot tower with 100 kw, signs affilia- :) poo), 9 -9:30 p.m. alternate 13 Saturdays for tion with NBC -TV. L to r: Philip D. Porter- Kenny weeks, through Foote, Cone & Belding, Chi- McManus, associate director, CBS Radio cago. field, general sales manager, and J. Dray- Hollywood, father of girl, May 16. American Chicle Co., N. Y., ten minutes be- ton Hastie, president, both WUSN -TV; tween 9:20 -10 p.m. for 12 weeks through Dan- Paul Rittenhouse, Peter Mustaki, sales representative, KOTV cer- Fitzgerald-Sample, N. Y. station relations repre- (TV ) Tulsa, Lemon Products Advisory Board, Los An- sentative, and Thomas Knode, station re- father of boy, Stephen Craig, May 13. geles, ten minutes between 9:30 -10 p.m. for 16 lations manager, both NBC. weeks through McCann -Erickson, L. A. Griffin Mfg. Co., N. Y., ten minutes between Donald L Ruhman, floor manager, ABC -TV 9:30 -10 p.m. for 15 weeks through Berming- Hollywood, father of son, James Michael, ham, Castelman & Pierce, N. Y. May 12. General Electric Major Appliance Div., Louis- ABC -TV Adds Two Affiliates ville, Ky., 20 minutes between 10 -10:30 p.m. for AFFILIATION of two more television stations 11 weeks and ten minutes between 10 -10:30 Harold Lee, kinescope recording engineer, NBC- with ABC -TV, increasing p.m. for two weeks, through Young & Rubicana, total affiliates to 198, TV Hollywood, father of son, Daniel, May 11. N. Y. was announced May 21 by Alfred R. Beckman, Cudahy Packing Co., Omaha, ten minutes be- national director of ABC's stations relations Gus Bayz, sound technician, CBS Radio engi- tween 10 -10:30 p.m. for 15 weeks through departments. Young & Rubicana, Chicago. New affiliates are KID -TV Idaho neering dept., Hollywood, and wife Lucy, for- Associated Products Inc. will sponsor for a Falls (ch. 3), owned and operated by Idaho merly staff member, CBS Radio editing depart- 14 -week summer series a half-hour version of Radio Corp., effective May 23, and KTEN (TV) ment, same city, parents of son, George Gabriel, The Arthur Murray Party starting June 15, Ada, Okla. (ch. 10), owned and operated by May 10. Tuesday, 8:30 -9 p.m. The program will fill the Eastern Oklahoma Television Co., effective second half-hour segment of the Buick Berle tomorrow (Tuesday). Show during the summer months while the latter takes its season hiatus. 'Cavalcade' To NBC Radio SELL THE The Arthur Murray Party was first featured on tv in 1950 and was last presented on NBC GILLETTE Co.'s Cavalcade of Sports Friday GolDen 'Market in a quarter -hour version. Kathryn Murray night boxing bouts, previously telecast over will return in her role as hostess of the series, NBC -TV and broadcast over ABC Radio, is Ni 1/ OF which will be produced by her husband, Arthur going all NBC in the fall, with the radio as well Murray, in the half -hour version. Grey Adv., as the tv broadcast becoming an NBC program, AO AMERICA'S N. Y., is the agency for Associated Products. effective Sept. 3. Agency is Maxon Inc., New NEGRO POPULATION American Tobacco Co. (Lucky Strike cig- York. Fight broadcasts run from 10 p.m. EDT arettes) will move Private Secretary from Sun- to conclusion. days on CBS -TV to NBC -TV as a summer re- WDIA- - placement for Your Hit Parade Saturdays, NETWORK PEOPLE 10:30 -11 p.m., effective June 19. The program Gino Conte, unit manager on NBC -TV One 50,000 WATTS will return to its Sunday evening time on CBS - Man's Family, promoted to producer succeeding TV in the fall. BBDO, New York, is the agency. Richard Clemmer, on leave of absence from NBC-TV to produce "Whisper To Me" on KTVU (TV) Joins NBC -TV Broadway. of KTVU (TV) Stockton, AFFILIATION F. Paul Johnson, senior engineer, CBC Inter- with NBC -TV was announced last week Calif., national Service, Montreal, named assistant to The is on ch. in Chicago. station 36. Knox director of engineering, Canadian Broadcasting La Rue is general manager. Corp., Ottawa. Here is a new golden market" Douglas Whitney, executive agent on tv, MCA of 1,466,618 negroes! 37% of the Beverly Hills, to CBS -TV Hollywood, as pro- total area population . . . one- Many Inquire ducer. tenth of the entire negro population of America! And it can't be SOME 49,100 letters had been received Richard Cutting and James Berry to CBS Radio reached except with WDIA, the from ABC-TV viewers up to last Wednes- Hollywood as summer replacement announcers. first and only 50,000 watt station day requesting complete information to broadcast exclusively to the on the new pre -engineered six -room home Max Wylie, formerly with William Esty Co., rich negro market. which was introduced on the April 27 N. Y., and author of several books on radio -tv TOP HOOPER AND U. S. Steel Hour, the network reported techniques, named script writer on CBS-TV PULSE RATED STATION last Thursday. ABC -TV said that the Secret Storm (Mon. -Fri., 4:15-4:30 p.m.). IN THE MEMPHIS MARKET! house, called "The Westerner," manu- MiMMIIS, TENN. factured by U. S. Steel Homes Inc., was Brig. Gen. David Sarnoff, chairman of board, WDIA- set up and completely furnished on "the RCA, N. Y., announced as guest speaker at REPRSSENTSO v 71st commencement largest and most elaborate set ever con- exercises, U. of Southern JOHN E. PEARSON CO., California, Los Angeles, June 12. structed for a television commercial." DORA- CLAYTON AGENCY, SOUTHEAST Gene Autry, star of CBS Radio Gene Autry

BROADCASTING TELECASTING May 31, 1954 Page 91 MANUFACTURING New Color Equipment Philco Corp. Sales Show Unveiled by DuMont 12% First Quarter Decline DuMONT color equipment, to permit stations PHILCO CORP. on May 20 reported a decline to rebroadcast network signals, originate color of 12% in sales during the first quarter of slides and color film, was announced last week. 1954, compared with the same period last year. Comprising four packages, the DuMont gear First quarter sales in 1953 were $129,058,000, with prices, are as follows: and were $113,777,000 in 1954. Complement A test and rebroadcast Earnings during the first quarter were -For with of network color programs, including color $2,438,000 or 62 cents a share, compared stabilizing amplifier, $1,800; video switching $3,401,000 or 88 cents a share in the first unit, $240; phase correction unit, $975; color three months of 1953. Since April 30, the monitor with decoder, $7,500 for chassis alone, company's plants in Philadelphia and Sandusky, strike $8,200 for rack mounted unit, $8,750 for con- Ohio, have been closed by a of CIO sole unit; color bar generator, $2,370; step International Union of Electrical Workers. wave generator, $1,550; square wave generator, $250; vectorscope, $3,400; oscillograph, $825; set of racks, jacks, etc., $1,700; three sets of Valentine to FTL Sales power supplies, $1,500; rack mounting adapter, JAMES M. VALENTINE, associated with $35. Total, $22,145- $23,215. IT &T since 1951 as supervisor of tv station Complement B -For origination of local test installations in this country and abroad, has signal, including the above plus encoder, $4,980; RCA and Magnecord Inc. sign an agree- been appointed sales manager of the tv branch subcarrier generator, $2,450; lumi -chrom filter, ment by which Magnecord will distribute of Federal Telecommunications Labs, a division $100. Total, $29,675 -$30,745. RCA's planned music service in the U. S. of IT &T. Mr. Valentine was with the tv en- Color Slide Reproduction and Canada. L to r: seated-William L. gineering department of NBC prior to World Dunn, Magnecord president; Emanuel War II, during which he was in charge of de- Complement C reproduction of color -For president; standing veloping radar tv systems for military purposes slides, including above plus two color program Sacks, RCA vice - James P. Davis, manager of RCA custom at the MIT Radiation labs. Following the switchers, $800; monitor switch, $95; addi- war, he became member the color sales division, record department, and a of CBS tional color monitor with decoder, $7,500 tv development group, served as tv sales en- Henry T. Roberts, general manager of chassis only, $8,200 rack mounted, $8,570 gineer in the transmitter division of Allen B. console unit; two electronic maskers, $3,600; Magnecord's newly created music divi- DuMont Labs and, from 1948 to 1951, was tv field keyer, $1,100; additional set of racks, sion. RCA will program the new service engineering manager of ABC's Central Division, jacks, etc., $1,700; two additional power sup- for industry, hotels and other commercial supervising the installation and operation of plies, $1,000; low voltage supply, $595; 17 -in. outlets. Magnecord will make the service WENR -TV Chicago and WXYZ-TV Detroit. picture monitor, $495; color multi-scanner available for redistribution through music equipment, $9,800; automatic dual color slide operators on a lease basis. equipment, $6,620. Total, $55,480 -$56,550. MANUFACTURING PEOPLE Complement D -For reproduction of color Kenneth J. Shea elected vice president of sales, above plus additional pro- film, including the International Div., Minnesota Mining & Mfg. gram color program switcher, $400; additional Hoffman Radio Negotiates Co., St. Paul; Edward R. Newcomb, export monitor switch, $95; additional color monitor Loan, Will Build Tv Plant sales manager, elected a vice president of ex- with decoder, $7,500 chassis only, $8,200 rack port sales. mounted, $8,570 console unit; additional en- HOFFMAN Radio Corp., Los Angeles, nego- coder, $4,980; two additional electronic mask- tiating with Metropolitan Life Insurance Co. Louis G. Parent Jr., assistant to vice president ers, $3,600; additional field keyer, $1,100; addi- for a 15 -year $21/2 million loan, contemplates in charge of manufacturing, Emerson Radio & tional oscillograph, $825; additional set of a public offering of 130,000 shares of common Phonograph Corp., N. Y., appointed works racks, jacks, etc., $1,700; two additional power stock, H. L. Hoffman, president, reported last manager of Emerson subsidiary, Quiet Heet supplies, $1,000; additional rack mounting Monday to stockholders at the annual meeting. Mfg. Corp., Newark, air- conditioners and oil adapter, $35; remote control projector, $200; These two financing programs, he said, would burners. I6mm color cinecon equipment with multi- result in excess of $4 million for additional plexer, $12,775; 16mm color cinecon equip- working capital. Of this amount $200,000 Robert Nesbitt to Cinema Engineer Corp., Bur- ment, $11,825. Total, $95,815- $96,885. would be used to retire current long -term bank, Calif., as Texas and Oklahoma factory Additional dual color slide equipment is loans and $l1 million would go to build a representative, headquartered in Dallas. listed at $5,700. And, DuMont offers to con- new El Monte, Calif., plant for tv production. vert existing black- and -white multiscanner slide Sales and earnings are holding up due to a Edward C. Madden appointed traffic manager and film equipment to color for $8,037. diversification program the company started and Thomas A. Gaudette assistant traffic man- several years ago, he added. ager, Admiral Corp., Chicago. New RCA Color Scanner Tube Smallest Dynamic Mike Charles Taylor, electronic technician, Western RCA has announced a new scanner -type Airlines, to Conrad R. Strassner Co., L. A. cathode ray tube (RCA- 5AUP24) designed NEW RCA microphone BK -6A, weighing less electronic sales representatives, as assistant to for picking up call letters, test patterns and than six ounces and small enough to be worn president. other picture material in color. New tube is not around a performer's neck, clipped to a lapel a camera tube, but a light source for scanning or dress or concealed in his hand, is called by Edward Miller, engineering department, Sandia color slides and other transparencies, accord- the company the smallest dynamic microphone Corp., Albuquerque, N. M., to Kittleson Co., ing to Douglas Y. Smith, general marketing ever developed for radio or tv broadcasting. L. A. (electronic engineering representatives), manager of the RCA Tube Division, who called Unit, complete with lanyard, clip and a 30 -foot as branch manager in former city. it a color version of the "flying spot" tube de- flexible cable, measures only 3 -5/32 inches by veloped by RCA in 1948 for use in black-and- 1-3/16 inches. Allen B. DuMont Labs television transmitter white tv. dept. has compiled a new, revised 36-page 'Utilivue' in Production bulletin listing complete television broadcast Pays Dividends products manufactured and distributed by the Stromberg DIAMOND Power Specialty Corp. last week department. STROMBERG- CARLSON CO., Rochester, last announced that its new "Utilivue" series 400 week declared a dividend on the company's closed circuit camera has gone into production Sylvania Electric Products Inc., N. Y., an- 41/2% convertible preferred stock of 561/4 cents and will be available for delivery in July. It nounces it has developed and begun produc- per share payable on July 1 to stockholders of is available with the vidicon type pickup tube tion of color television dot generators, electronic record on June 15. The company also declared for less than $2,000 and with the Utilicon long devices that "assure proper alignment of elec- a dividend on common stock of 371/2 cents per life cold cathode camera tube for under $2,500. tron beams which produce color tv pictures." share, payable June 30 to stockholders of It is being distributed by Graybar. The Dia- The suggested list price of the dot generator, record on June 15. mond power plant is in Lancaster, Ohio. Type 506, is $129.50. Page 92 May 31, 1954 BROADCASTING TELECASTING BROADCASTING teures

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That's Kieran on the left, and as millions of people can tell you, he's a very original fellow. He has a quarter -hour TV show called "Kieran's Kaleidoscope," which is also very original, and to watch it, you'd say he knows everything! The other actors on this program usually don't have names, but they've got plenty of appeal. They're not all animals ... sometimes they're bugs, or plants, or planets. They ..011111. appear on film in their natural habitat, Kieran ad -libs a witty commentary, and everyone has a wonderful time. Especially the sponsors. Over 50 advertisers have used "Kieran's Kaleidoscope" with exciting results ... one for nearly 250 weeks. You can run this show almost indefinitely, since there are 104 films in the series! For availabilities and prices, wire or call collect: Another hit from In New YORK: Don L. Kearney, 7 West 66th Street, SUsquehanna 7 -5000 * In CHICAGO: John Burns, 20 North Wacker Drive, ANdover 3 -0800 ABC FILM In HOLLYWOOD: Bill Clark, 1539 No. Vine Street, H011ywood 2 -3141 SYNDICATION, INC.

Page 94 May 31, 1954 BROADCASTING TELECASTING eatures

Radio pays off for a Massachusetts department store. Page 95.

At the Acacia Country Club with NARTB's golf- ing delegates. Page 96.

Two Massachusetts stations prove

DEPARTMENT STORES ARE NOT RADIO PROOF

SO SUCCESSFUL was the use of radio by a large department store shorter "teaser" announcements: "The Big J (Jordan Marsh) is in Greater Boston's northern area in creating opening traffic and coming to Malden especially for you." selling goods after the store opened that it has signed a 52 -week At the end of seven days, on the April 1 opening day, both radio saturation announcement schedule. stations aired a half-hour dedication program, with company ex- Hirshon -Garfield Inc., New York and Boston advertising agency, ecutives, state and community officials and civic leaders taking part. for its client, the newly opened Jordan Marsh Co. department store Although the day was ushered in by a wintry snowstorm, WHIL in Malden, Mass., selected two intensely competing stations - and WTAO announced that ceremonies would begin on time. WHIL Medford and WTAO Cambridge -to promote the opening "Hundreds of people crowded the sidewalk for the dedication and of the store April 1, after its acquisition by Allied Stores Corp., thousands jammed the store the moment the doors were thrown described as the largest department store group in the country. open," says a WHIL spokesman. Allied acquired the store, formerly the F. N. Joslin Co., and The half-hour program, produced by WHIL Production Director changed its name to Jordan Marsh Co., after its large Boston store Allan Roberts, was the only one used, the rest of the radio promo- of the same name and two others in the chain, in Framingham, tion being announcements. No television was used. Mass., and San Diego, Calif. For the next three weeks the stations flooded the air with copy The store underwent extensive remodeling and was designed on individual items of merchandise, the store's departments and especially for the shopping convenience of residents of the northern its facilities, at the same time discontinuing the "teaser" announce- areas of Greater Boston, where competing WHIL and WTAO ments. At the end of the three-week period, institutional copy was both have primary coverage. added. The stations also started using their merchandising services, Although usually competitive with each other in efforts to gain including point -of -sale cards and WHIL's "teaser" cartoons in audience, WHIL and WTAO joined to put everything they had into newspapers. the promotion. Results? "And how!" says Arthur D. Stamler, WHIL promotion The store, which normally used the two stations on a year- around director. Mr. Stamler's enthusiasm, it develops, is with good reason. basis, had never tried combined spot coverage before, so a two - The stations have been given exclusive radio coverage by Jordan month test was made with the result that "all parties were pleased." Marsh in the Greater Boston area and have been signed for 52 more The campaign decided upon by Sherwood J. Tarlow, president - weeks of heavy saturation. general manager of WHIL, and Fred Bailey, general manager of WTAO, together with account executive Ruby Newman and Vice Joseph P. Mclsaac, managing director of Jordan Marsh Co., two President Herb Stern of Hirshon -Garfield, called for intensive weeks after opening day, added this fitting summation: on -the -air saturation promotion beginning when the store, said to "Management is most gratified with the results. People are con- be the largest in the nation north of Boston, closed down for final tinuing to crowd our store. Our sales show customers from points remodeling touches one week before the grand reopening. as distant as Providence, R. I., and Bangor, Me. There is a tre- Both stations, with a budget split almost evenly between them, mendous upsurge in business-far above any expectation. And began airing announcements "almost every hour," including "sell- our sales are continuing on the increase at a very high ratio." ing" copy on items in the store and the departments where they All of which goes to bear out what the two radio stations and were to be found, with descriptions of the store's facilities and the agency maintained all along: services. At the same time the stations began hitting the air with "Department stores are not radio proof." BROADCASTING TELECASTING May 31, 1954 Page 95 Eighty -four NARTB delegates were on the links at Chicago's Acacia Country Club to compete for the BT trophies. Joe Higgins came away with a gross 73 to win one of them; Henry Clay shot a net 65 to take the other.

OFF 'HE T I 1

JOE HIGGINS, WTHI -TV Terre Haute, Cann -Erickson, Chicago, was runnerup to Player Affiliation Gross Hdcp. Net Bob Burow, WDAN Danville, III. 86 12 74 Ind., and Henry Clay, KWKH Shreveport, Champion Higgins with a 76. Max Everett, Everett- McKinney, N. Y. 81 15 66 La., won low gross and low net honors re- was host at the 19th hole. Bob Everett, Everett- McKinney, N. Y. BO 3 77 BT Len Nasmon, unattached 92 12 80 spectively at the 23d annual NARTB golf The players and scores were: Bob Meskill, Everett -McKinney, Chicago No card S. B. Beeson, Headley -Reed Co. 90 15 75 tournament at the Acacia Country Club C. L. Posey, McCann- Erickson 76 9 67 last Sunday. Mr. Higgins, former medal Player Affiliation Gross Hdcp Nat Hugh Boise Jr., WEMP Milwaukee 86 12 74 Don Hording, Edw. Petry & Co. Inc. No card winner in 1946 and 1950, won his third Jesse Fine, WFIE Evansville 92 15 77 Shaun Murphy, WFIE Evansville 85 3 82 Malcolm Sullivan, J. Wolter Thompson 9 72 silver BT trophy, scoring a 73 gross. Mr. Joe Higgins, WTHI -TV Terre Haute 73 12 61 Co., Chicago 81 Paul Roibourn, KTLA (TV) Los Angeles 97 30 67 Forrest Blair, Edw. Petry & Ca. Inc. No cord Clay shot an 89, which with a 24 blind bogey John Spearman, Spearman & Roberson 91 15 76 William Kiley, WFBM Indianapolis 92 21 71 handicap, scored a 65 to win the BaT cup Richard Swift, Bolling Co., N. Y. 95 12 83 Robert Schroeder, CBS New York 92 18 74 George Hankoff, INS, N. Y. 90 21 69 Willard Schroeder, WOOD -AM -TV fdr low net. Robert McKee, NBC, Chicago 95 21 74 Grand Rapids 97 30 67 John Cooper, INS, N. Y. 108 30 78 Art Swift, WOOD -AM -TV Grand Rapids 105 18 87 Some 84 broadcasters and agency execu- ABC, Los 73 Wm. L. Clark, Angeles 85 12 Bill Shaw, KHMO Hannibal 86 15 71 Hal Meyer, WFOR Hattiesburg, Miss. 100 30 70 ti es participated in the convention tourna - Bill Thompson, MBS Chicago No card Fred Watkins Jr., KWKH Shreveport 91 9 82 WJOL Joliet ent. Tied for second low net honors with J. F. Timlin, Branham Co. 112 30 82 George Stofon, No card 6 's were: Norm Barry, NBC, Chicago; Max Earl Moreland, WMC Memphis 76 Frank Marshall, J. Walter Thompson A. J. Schroder, NBC Chicago 89 15 74 Co., N. Y. 138 69 69 Everett, Everett -McKinney, New York; Pe- Army Grant, WAAM (TV) Baltimore No card Tom Glynn, J. Walter Thompson ter Fronezak, WCEN Mt. Pleasant, Mich., Jim Parsons, Harrington, Righter & Co., N. Y. 95 74 71 Parsons, N. Y. No card Ory Lawson, Lawson & Assocs., and Rush Evans, Northwestern University Henry B. Clay, KWKH Shreveport 89 24 65 Minneapolis 92 21 71 Bob Ferguson, WTRI (TV) Schenectady 91 21 70 Bill Young, Unity, N. Y. No cord Radio & Tv, Evanston. C. L. Posey, Mc- Les Rawlins, KDKA Pittsburgh 81 6 75 Howard Schellenberg, Haley, Doty & Schellenberg, Washington 89 6 83 GOLF POT POURRI at NARTB Convention. A happenstance 20th Century reunion of Chuck Pratt, Edw. Petry & Co. Inc. 88 18 70 Clay and Lee occurred when the BT trophies of the golf champs were presented in S. J. Roche, NBC, Chicago 88 12 76 Ed White, NBC, Chicago 106 24 82 L to r: Sol editor -publisher; FCC Comr. Robert Chicago last Monday. Taishoff, BT Chuck Standard, NBC, Chicago 82 12 70 E. Lee; low net winner (65) Henry Clay, KWKH Shreveport; low gross winner (73) Gene Do Dan, NBC, Chicago 102 30 72 Joe Higgins, WTHI -TV Terre Haute. Ed Carey, NBC, Chicago 139 30 109 Norman Barry, NBC, Chicago 87 21 66 Jim Wehrheim, NBC, Chicago 96 18 78 Bob Woodburn, NBC, Chicago 180 30 150 Earl Gutkneck, NBC, Chicago 113 30 83 Walter Brown, WSPA Spartanburg 90 18 72 Horace Fitzpatrick, WSLS Roanoke 101 21 80 Paul Hancock, NBC, New York 92 21 71 Grover Cobb, KVGB Great Bend, Kan. 84 12 72 William R. Hohmann, NBC, Chicago 119 30 89 Warren Reinhold, NBC, Chicago 109 27 82 Bob Gilbertson, Harrington, Righter & Parsons 101 30 71 Tee Watson, J. Wolter Thompson Co. 84 6 78 Rush Evans, Northwestern Radio & Tv 84 18 66 Don Pontius, Robert Meeker Assoc., San Francisco 104 30 74 Carl Jewett, Meeker Tv, Chicago 108 30 78 Neil Murphy, WNBQ Chicago 94 12 82 Frank DeRosa, NBC, Chicago 100 18 82 Don Grasse, Tatham -laird, Chicago 102 30 72 Paul Schlesinger, Tatham -Laird, Chicago 94 24 70 Paul H. Raymer, Paul H. Raymer Co., N. Y. 95 15 80 Tom Miller, Harrington, Righter & Parsons, Chicago 96 24 72 Bowen Munday, Leo Burnett, Chicago 104 27 77 Merrill Lindsay, WSOY Decatur, Ill. 81 9 72 L. Waters Milbourne, WCAO Baltimore 89 18 71 Paul Brandt, WCEN Mt. Pleasant Mich. 94 27 67 Peter Fronezak, WCEN Mt. Pleasant Mich. 103 27 66 R. B. Harrington, WSVA Harrisonburg, Va. 88 9 77 F. O. Funkhauser, WSVA Harrison- burg, Va. No card Frank U. Fletcher, Spearman & Roberson, Washington 101 30 71 Wm. E. Moillefert, Edw. Petry & Co., Chicago 94 24 70 F. E. Fitzsimonds, KFYR Bismarck 100 30 70 P$ge 9G .lfrn' 31. 1954 BROADCASTING TELECASTING . .}' ,-. ,

a; i... -.. .

a1c+ L TO R: Fred Watkins, KWKH Shreveport; Joe Timlin, Branham Co., New York; Earl Moreland, WMC -WMCT (TV) Memphis, and Henry B. Clay, KWKH Shreveport, low net winner.

L TO R: Grover Cobb, KVGB Great Bend, Kan.; Paul Hancock, NBC New York; Horace Fitzpatrick, WSLS Roanoke, Va., and Walter J. Brown, WSPA Spartanburg, S. C.

L. TO R: C. L. Posey, McCann- Erickson, Chicago; Sterling Beeson, Headley -Reed, New York; Bill Shaw, KHMO Hannibal, Mo., and Hugh Boice Jr., WEMP Milwaukee.

L TO R: Bob Gilbertson, Harrington, Righter & Parsons, Chicago; Tee Watson, J. Walter Thompson Co., Chicago; Tom Miller, H, R & P, Chicago, and Bowen Munday, Leo Burnett Co., Chicago.

L TO R: standing, Rush Evans, Northwestern Radio -Tv; Shaun Murphy and Jesse Fine, WFIE (TV) Evansville; Orville Lawson, Lawson Assoc., Minneapolis; seated, Don Pontius, Everett- McKinney, Chicago, and Frosty Blair, Edward Petry & Co., Chicago.

L TO R: Les Rawlins, KDKA Pittsburgh; Bill Clark, ABC Los Angeles; Hal Meyers, WPOR Portland, Me., and F. E. Fitzsimonds, KFYR -AM- TV Bismarck, N. D. L TO R: standing, Howard Schellenberg, Haley, Doty & Schellenberg, TOP PICTURE, L TO R: John Spearman, Spearman & Roberson, Wash- KTLA (TV) Los Dick Bolling Washington; George Hankoff, INS, New York; Bill Kiley, WFBM In- ington; Paul Raibourn, Angeles; Swift, Co., New York; Joe Higgins, WTHI -TV Terre Haute, and unidentified dianapolis; Bill Schroeder, WOOD Grand Rapids, Mich.; Bob Schroe- golfer. der, CBS -TV New York; kneeling, Tom Glynn and Frank Marshall, BOTTOM PICTURE, L TO R: L. Waters Milbourne, WCAO Baltimore; Co., York; Cooper, INS, New York, J. Walter Thompson New John Paul Raymer, Paul H. Raymer Co., New York; Armand Grant, WAAM and Art Swift, WOOD. (TV) Baltimore, and Jim Parsons, Harrington, Righter & Parsons.

PROGRAMS & PROMOTION

ALARM RINGING CONTEST then asks listeners to vote for their favorite for presentation during the period May 20 -30 couple. Listeners vote by shopping at stores of in conjunction with the Detroit meeting of the VIEWERS of KBID -TV Fresno are invited to participating sponsors. Each shopper is en- Presbyterian General Assembly. Local area ess when an alarm clock will go off during titled to one vote for each cent spent in that stations participating include: Radio WJR, ch station broadcast day, in a $5,300 six -week - particular store. WLBK is inserting posters and WWJ, WXYZ, WJLB and WJBK, all in De- audience contest. The audience is promotion other promotion material in participating stores. troit; CKLW Windsor, WCAR Pontiac and asked write the station, answering a daily to The couple receiving the most votes will re- WEXL Royal Oak. Television WJBK-TV, question and nominating their favorite program. - ceive assorted prizes. WWJ -TV and WXYZ -TV. Participating net- Additionally, they guess when the alarm will works include CBS Radio, CBS -TV, ABC Ra- go off. The alarm rings during the program WKNX -TV BIRTHDAY BONUS dio and NBC Radio. Additionally, an estimated that receives the most votes. The station re- 260 radio stations throughout the U. S. are ports an 8,000 fetter- ahtá;,response, with win- IF EVERYTHING goes according to schedule, slated to carry two special programs in the ners receiving thrtret äPpliance prizes a day. the first anniversary promotional stunt of WKNX -TV Saginaw, Mich., will cost the sta- Let There Be Light series of the Broadcasting 'JUNE WEDDING' PROMOTION tion nearly $2,000 by the time it celebrates its & Film Commission of the National Council 21st anniversary on the air. A special on- of Churches of Christ. WLBK De Kalb, Ill., has instituted a promotion camera birthday party was presented honoring campaign involving all couples who plan to children in the WKNX -TV coverage area who be married in CFQC TROPHY BROCHURE June. Called June Wedding, pro- were born on May 4, 1953-the day the sta- gram asks couples to submit their names and tion began telecasting. The children were pre- CFQC Saskatoon, Sask., Canada, winner of sented with a $1.00 bill in commemoration of 1953 Radio Television News Directors Assn. the occasion and this presentation will con- trophy for "most outstanding radio news oper- tinue each year with the monetary gift increas- ation," at the group's annual convention in ing to equal their increased age each year, ac- Washington, has published a brochure on its cording to WKNX-TV. By the time the chil- news service. The brochure, which shows the dren reach 21, they will have received a total gold trophy on a blue cover, is being distributed of $231 each. to Canadian members of Parliament, members of the Legislature in Western Canada, promi- HILLBILLY MUSIC ARTICLE nent civic officials, agencies and radio and tv stations. Enclosed are pictures of prominent THE JUNE issue of Good Housekeeping maga- people and their congratulatory messages. The zine features an article on country and western music by Nelson King, co -m.c. of nightly, six hour Hillbilly Jamboree, over WCKY Cincin- nati. The article, titled "Hillbilly Music Leaves the Hills," points out the growing popularity of KFEL -TV to Drop News country type music in large cities and shows KFEL -TV Denver will drop news pro- where many a "pop" tune began as a country grams June 1 because officials are con- or western hit, including such songs as "Cold vinced the public does not watch tv news Cold Heart," "You Belong to Me," "Don't Let shows in sufficient numbers to justify the Stars Get in Your "Tennessee Waltz" Eyes," the news telecasts, it was announced last and the newest Tony Bennett hit "There'll Be fortnight by Gene O'Fallon Jr., public BELIEVE it or not, he can get in, says No Teardrops Tonight," which was co- authored relations director and son of the owner. KFAB Omaha of its big announcer, 260 - by Mr. King and the late Williams, ac- Hank KFEL -TV, first tv outlet to begin telecast- pound Thomas Holtz, who personifies cording to the station. ing in the Denver area has dismissed Jack "Big Mike," KFAB's trademark and its Fitzpatrick, KFEL -TV news director, and little car, a Crosley. Big Mike uses CHURCH ASSEMBLY the COVERAGE six others, Mr. O'Fallon said. little car on all his business for KFAB, the TOTAL of six nation -wide broadcasts and 44 station says. programs by Detroit area stations were slated l'age 98 May 31, 1954 BROADCASTING TELECASTING Etins THE ONLY COMPLETE LINE of INSTRUMENTATION for

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BROADCASTING TELECASTING PROGRAMS & PROMOTION

dent, cites "advantages of Keystone over the wired networks," the "neighborliness" of broadcasts from home town areas, and ability of advertisers "to pick and choose his markets according to his own needs." Coverage maps are designated to alert advertisers to "tremendous potential" in vast population areas not covered by television and any one wired network. RELAY HOOKUP 'FIRST' IN WHAT is claimed to be North Carolina's first relay hookup, WSJS -TV Winston-Salem, N. C., was the pivot point in a three -way relay telecast when President Eisenhower spoke at a "Freedom Rally" in Charlotte May 18. WSJS- TV picked up the coverage of WBTV (TV) Charlotte and then fed it to WFMY -TV Greens- boro. Phil Hedrick, WSJS -TV operations man - manager, said the experiment paves the way OneFrouSe for greater statewide coverage. in a FFuvtdred PETROLEUM CAREERS BOOKLET A FREE booklet dealing with the career op- aoe4 not lave portunities afforded by the oil business is being doesn't haus a radio* offered to interested high school and college a 'Radio! students. Titled Careers in Petroleum, the booklet is available on request to: American TO DRAMATIZE radio's penetration and importance to the average citizen, WTOP Petroleum Institute, Box 172, 50 W. 50th St., Washington used these promotional pieces in a recent campaign. The automobile New York 20, N. Y. piece ran as a full page ad in two Washington newspapers and the "house -ad" was sent to local agencies and CBS Spot Sales offices. The station reports the "house" BOTTLE CAP DISCOUNT promotion piece is being consistently reordered by Spot Sales representatives. TO PROMOTE the sale of Bireley's soft drinks, KXEL San Bernardino, Calif., sent dealers a letter to which was attached a cap from a Bire- station's news service is outlined and a descrip- youngsters to fill the various station capacities. ley's bottle held down with Scotch tape. The to tion of facilities, coverage and "firsts" follows, Every position from general manager librar- explanatory note said: "Summer is the time for with pictures of personnel and events covered ian was filled by teen -agers and, according to circuses and Bireley's beverages. And speaking rounding out the brochure. the station, the experiment was so successful of the `Big Top' ... under the Bireley's cap that it will be added to "Youth Day" activity you will find a ten cent discount on your first each year. CLOSED -CIRCUIT TELECASTS case ... put it on Bireley's and win more A SERIES of closed- circuit product demonstra- sales than ever ...' A dime was tucked be- tion colorcasts, produced for the benefit of local KEYSTONE PROMOTION PIECES neath the bottle cap. KXEL says the promo- business executives and ad agency personnel, KEYSTONE Broadcasting System is distribution has been very successful, especially among has been undertaken by WKY -TV Oklahoma ting to all major agencies and advertisers a individual grocers and small dealers. City. Called Food, Fashion and Furnishings packet of material comprising a station list of Forums, the colorcasts are being assembled in 715 affiliates, its network primary coverage map CFPL LISTENER CHECK 30- minute productions employing an announcer, and a tv map showing KBS supplementary sta- THREE radios for the winner's home and a musical background and women's commentary. tions. Material is offered for "consideration breakfast for the winner with 50 of his friends, The series will feature packaged products, pre- of lucrative markets for your products." Letter, was the prize offered by CFPL London, Ontario, pared dishes in the food line, current fashions signed by I'd win R. Peterson, KBS vice presi- to find out how many people listen to its early in apparel, accessories and the cosmetic lines and late trends in home furnishings and interior decoration. Invitations are being extended to about eight food brokers and chain store executives a day to witness the program which is keyed to the particular brokerage house represented that day. KATE AIRS PROBLEMS LISTENERS are given on- the -air answers to all sorts of problems by Dale Dickerson, host of Party Line over KATE Albert Lea, Minn. Through a special phone attachment, a tele- phoning listener can hear his voice state problems on the broadcast and frequently the next call received will bring another listener's solution to the problem. Most problems per- plexing listeners are concerned with home-making, according to Mr. Dickerson, and he adds that this simple format has created greater success than any other program aired by that station. STUDENTS OPERATE WADK OVER $100,000 will be spent by Crosley Broadcasting Co. in its large -scale promotion, "Operation Sunburst," to stimulate maximum audiences for WLW sponsors this STUDENTS took over all the operations of summer. Attending a "Sunburst" sales (I H. P. WADK Newport, R. I., as part of the annual conference are to r): Lasker, vice presi- "Youth Day ", a time when pupils from the dent in charge of WLWD (TV) Dayton; Robert Boulware, manager of WLWT (TV) Cin- city's high schools take over the city govern- cinnati; H. M. Smith, Crosley vice president in charge of sales; George Henderson, ment and conduct all civic activities. Milton Crosley general tv sales manager; John T. Murphy, Crosley vice president in charge E. Mitler, manager of WADK, suggested to of tv operations, and James Leonard, vice president in charge of WLWC (TV) the Elk's Youth Committee that they select Columbus. Page 100 May 31, 1954 BROADCASTING TELECASTING What does modern advertising owe to Socrates and P. T. Barnum? How did advertising premiums become a billion -dollar business? Whose face was red when the first radio boxtop deal paid off? Why does housewives' laziness help build package goods sales? For the answers, read....

'Ads, Women and Boxtops' The "boxtop king" tells the inside story

of package goods advertising techniques .

a B T exclusive

by Duane Jones \to

A definitive series of articles about the 15 basic techniques of package eWrir#4;nr it/Gil ¡ goods advertising, how they were invented,howthey have been used to send sales curves shooting into the stratosphere.

BRO:.UCA!IING TELECASTING l /r: 71, 1954 Pape 101 PROGRAMS & PROMOTION

and a group of his microphone associates, including Ben Grauer, George Hicks, "Tiny" Ruff- ner, Tex Antoine, Ed Thorgerson, Alwyn E. H. Boch, Norman Brokenshire, Jimmy Wallington, Don Wilson, Ford Bond, Hugh James, Jack Costello, George Putnam and Howard Petrie.

'THE HUMAN TOUCH' ANDERSON & CAIRNS, New York advertising agency, launched a series of weekly two column ads in the New York Times and several trade papers based on the people who are working on behalf of its clients. "The human side of the agency business is probably one of the most frequently overlooked aspects of successful advertising even though it's basically an enterprise of talented human beings who are real people," John A. Cairns, president of the agency, asserted.

WJBK -AM -TV JET BROADCAST TO CALL attention to Armed Forces Day and JUDGES in the $1,000 contest by WSTV -TV Steubenville, Ohio, to provide a slogan the Air Force Jet Show at nearby Selfridge for its 881 -foot tower, look over some of the 30,000 entries. L to n Emerson V. Wood, Field, WJBK-AM -TV Detroit, Mich., arranged a while executive secretary of the Steubenville Chamber of Commerce; J. Richard Sonneborn, live pickup from an Air Force jet the plane circled Briggs Stadium during a pause in president of the Wheeling Ad Club, and William Coffman, officer of the Pittsburgh the New York Yankees -Detroit Tigers game Radio & Tv Club and president of Cabbot & Coffman Agency there. May 14. Paul (Dizzy) Trout, former Tiger pitcher and now a sportscaster, flew in the jet morning show, which uses part of the Red time," mailed to local accounts only, describes and carried on a five -minute conversation that Skelton transcribed program. Listeners were WTRY's penetration in the vacation market, was broadcast over the loudspeaker in the sta- asked to give name, address, employment, num- programs geared to the season and rates. "How dium and over WJBK- AM-TV, according to ber of people in the family listening to the 6 -7 Much for Advertising ?" contains an analysis that station. a.m. show and for comments on it. The of circulation and penetration of daily news- results have brought valuable information on papers and points out the advantage in using WLW -AM -TV LENDS TALENT early morning listeners, the station reports, in- WIRY in addition to newspaper advertising. cluding data on what type of music the cows 'This Is WIRY," describes the station's adver- WLW -WLWT (TV) Cincinnati will furnish the like best when they are being milked! tisers, personalities, the audience and its lis- talent for what is expected to be "the largest tening habits. square dance ever held in the country," which will take place at the Darke County Fair. It is WLOF JET RECORDING hoped that last year's opening day crowd of ARMED with a small tape recorder and lots GREAT LAKES BROADCAST 84,000 people will be exceeded at this year's of courage, Lee Hall of WLOF Orlando, Fla., fair. WLW's Midwestern Hayride show will IN WHAT WWCA Gary, Ind., believes is the flew in a jet plane and made a 15- minute re- be broadcast directly from the fair grounds, only show originating from any of the Great which station later broadcast to cording the Lakes, that station will originate Beach Ball- according to the station. listeners. Hall's flight in the T -33 jet Miss room throughout the summer direct from Wells plane was WLOF's participation in Armed Street Beach on the southermost tip of Lake KOTV (TV) DEDICATION 'FIRST' Forces Day as observed by Pinecastle Air Force Michigan. The daily show, 4 -5 p.m., will fea- first television base in Orlando. She described how it felt to KOTV (TV) Tulsa reports the ture records, lake forecasts, interviews and a of a 400 -mile- per -hour coverage of the opening of new building in sit in the rear cockpit water temperature reports. jet, doing rolls and peeling from formation. that city when the dedication ceremonies of Many WLOF listeners throughout the central the new $400,000 First National Bank Auto - Florida area were afforded a vicarious thrill SOFTBALL TELECAST 'FIRST' ramp and Autobank were carried by that sta- while they listened to the broadcast, according tion. Cy Tuma, KOTV news director, handled to the station. THE FIRST regularly scheduled softball tele- the narration and conducted interviews with

casts in the history. of Oklahoma City television civic and business executives attending the is claimed by KTVQ (TV) that city in a planned ceremony. KEX RADIO SURVEY Monday and Tuesday night series staged in A STUDY of automobile listening in the Port- cooperation with the Oklahoma City's Softball land, Ore., area has been completed by KEX Assn. and Park Dept. The station is already CBS -TV Hails Haile First there, which shows the total audience in every telecasting the home games of the Oklahoma hour of the day in metropolitan Portland and City Indians, Texas League representatives, and CBS -TV was credited with a news "beat" also throughout the 42- county KEX listening the proposed series will be covered when the last Tuesday in presenting over The area. The survey, prepared by Promotion Man- Indians are on the road. Station Manager Morning Show (Mon.-Fri., 7 -9 a.m. EDT) ager C. L. Burrow, also points out that over Harry Abbott said that the softball feature will a "live" shipboard interview with Em- 800,000 vacationers visit Oregon every year help solve programming plans as well as give peror Haile Selassie of Ethiopia a full and spend over $150 million, making the tourist assurance to the fans that every Monday and hour before his ship docked in New business the third largest business in the state. Tuesday night, weather permitting, they will York. Stating that car use doubles during summer have a live telecast of some diamond activity. A CBS-TV spokesman said the "beat" months, the study says Oregon tourists are "a was accomplished by placing reporter Tom Costigan abroad the S. S. United hot weather plus for KEX advertisers." The NBC SUPERVISOR TRIBUTE radios in automobiles, the study indicates, are States before it entered New York harbor "enough alone for a complete media ... best PAT KELLY, veteran NBC supervisor of an- and hiring a tugboat, equipped with a covered by the 50,000 watts of KEX." nouncers, was the principal subject on Ralph network camera unit, to steam alongside Edwards' This Is Your Life (NBC-TV, Wed., the liner as it entered the harbor. Mr. WTRY PROMOTION PIECES 10 -10:30 p.m. EDT). Mr. Kelly is planning Costigan persuaded the Emperor to stand to retire from NBC next month after 25 years near the liner's rail where the camera WTRY Troy, N. Y., has completed for mailing of service to the network. On hand to pay from the tug was able to obtain a fairly to local and national agencies and advertisers, tribute to Mr. Kelly were: a former employer close view of the monarch while he spoke three promotional pieces titled "Summertime," of 36 years ago from Vancouver, B. C.; Fortune into the microphone for viewers of the "How Much for Advertising ?" and "This Is Gallo, who hired Mr. Kelly to sing with his show. WIRY, the CBS Radio Network." "Summer - San Carlo Opera Co.; his wife, his sister -in -law Page 102 May 31, 1954 BROADCASTING TELECASTING EDUCATION FOR THE RECORD

Chicago Educ. WTTW (TV) May Lack Funds For Start Station Authorizations, Applications CHICAGO Educational Television Association (As Compiled by B T) may have to postpone the operational start of WTTW (TV) until the fall of 1955 for lack of May 20 through May 26 funds, CETA President Edward L. Ryerson said a fortnight ago. Includes data on new stations, changes In existing stations, ownership changes, hearing Mr. Ryerson, discussed the ch. 11 station's , rules St standards changes and routine roundup. status in a talk before the Adult Education Council of Greater Chicago. WTTW still must Abbreviations: obtain over $200,000, a staff including a gen- CP-contraction permit DA- directional an- megacycles. D -day. N-sight. L8 -local sun- tenna. ZAP-effective radiated power. STL- set. mod.- modideation. trans.- transmitter. eral manager, and studio facilities, he said. studio- transmitter link, synch. amp.-synchro- nal. - unlimited hours. ke -kiloeysles. SBA - nous amplifier. vhf -very high frequency. uhf - speclal service autherisataon. STA--special tem- "It would be a mistake to launch the station ultra high fro ency. ant -- .antenna. gar: -auraL porary authorization. (FCC au, and hearing without enough funds to underwrite its opera- vis. - vfraaL kw -kilowatts. w - watts. ma - docket numbers given la parentheses.) tion for two years," Mr. Ryerson admitted. "I am hopeful this will be possible in 1955," and FCC Commercial Station Authorizations Television Station Grants and Applications held out some hope WTTW could go on the As of April 30, 1954 " air by next spring. Since April 14, 1952 AM FM TV Grants sine. July 11, 1952: Mr. Ryerson said one or two executives had Licensed (all on air) 2,540 528 101 rejected the manager's post but that he had CPs on air 23 24 t286 vhf uhf Total CPs not air 112 16 190 another dozen under consideration. on Commercial 238 307 5455 Total on air 2,562 552 387 Educational 12 17 29 Total authorized 2,675 568 577 Applications in hearing 129 4 183 Summer Workshop Set New station requests 158 4 52 Total Operating Stations in U. 5.: Facilities change requests 139 13 28 vhf uhf Total Total applications pending 762 110 238 Commercial For Radio, Film Scripts Licenses deleted in March 2 2 0 on air 255 122 377 CPs deleted in March 2 1 S Noncommercial on air 2 3 5 A WORKSHOP in planning and writing mar- Applications ketable radio and film scripts will be held by Does not include noncommercial educational filed since April 14, 1952: fm and Now Amend. the New School for Social Research in New tv stations. vhf uhf Total t Authorized to operate commercially. Commercial 918 337 711 525 1,2375 York from June 2I -Aug. 4. The workshop will Educational 54 27 26 54, be directed by Flora Rheta Schreiber, writer and teacher. Am and Fm Summary through May 26 Total 972 337 738 551 1,290' Guest lecturers will include George Kondolf Appls. In ' Eighty CP's (13 vhf, 67 uhf) have been returned. On Pend- Hear - s of BBDO, producer of Theatre Guild on Tv Air Licensed CPs lug ing One applicant did not specify channel. and of Includes 29 already granted. the current Broadway show, The Fifth Includes 574 already granted. Season; William Traum, director of the Am 2,578 2,549 152 162 129 a a a radio Fin 557 530 40 5 4 and tv division of Town Hall; Jack Glenn, president of Jack Glenn Inc., formerly producer of "March of Time "; Jack Le Vien, assistant general manager of Warner Pathe News; Mrs. KNBC, KPIX (TV) Join ACTIONS OF FCC Robert Flaherty, documentary film maker; In Radio -Tv Institute Martin Magner, director of The Goldbergs; Ed New Tv Stations . . . KNBC and KPIX (TV) San Francisco are join- Roberts, BBDO and director of Armstrong APPLICATIONS Circle Theatre. ing to conduct the 12th annual summer Radio- Television Institute at Stanford U. from June Tulsa, Okla. -Okla. Educational Tv Authority, noncommercial educational vhf eh. 11 (198 -204 21 to Aug. 17. mc); ERP 76.2 kw visual, 45.7 kw aural; antenna NAEB Names Bidlack will be height above average terrain 1,270 ft., above Staff members from both stations ground 1,133 ft. Estimatedd construction cost CECIL C. BIDLACK, member of the radio and among instructors for the eight -week course. year $tate Office John W. Dunn, Capitol, television engineering staffs of NBC since 1938, Classes will be conducted in the KNBC and Okla. City, Okla. Studio and transmitter location has been named by the National Assn. of KPIX studios Mondays, Wednesdays and Fri- 6.4 miles WNW of center of Tulsa and 1.9 miles and on the Stanford campus Tuesdays N of Osage -Tulsa County line. Geographic co- Educational Broadcasters as its first television days ordinates 36'11'26" N. Lat., 96 °05'50" W. Long. and Thursdays. Transmitter and antenna RCA. Legal counsel engineer, effective July 1. In his new post, Cohn & Marks, Washington. Consulting engineer which was by a grant to George C. Davis, Washington. Principals include made possible NAEB Chairman Charles Franklin Spencer, president from the Ford Foundation's Fund for Adult Four to Get 'Shakespeare' East Central State College, Ada, Okla.; Vice will Chairman Rex E. Pettijohn, and Secretary- Education, Mr. Bidlack perform engineer- FIRST semester kinescopes of Dr. Frank C. Treasurer J. B. Harper, attorney. Applicant ppro - ing services for proposed educational tv sta- lease 25. vhf ch. 6 Baxter's Shakespeare on Tv program started on KOTVt(TV) ulsansFiledrMay tions throughout the country. three additional stations, WKAR -TV East Lan- sing, Mich., WHA -TV Madison, Wis., and APPLICATIONS DISMISSED KUHT (TV) Houston, and will start on a Lock Haven, Pa. -Lock Haven Tv Corp. FCC fourth, WQED (TV) Pittsburgh, June 13. Kine- dismissed bid for new tv station on uhf ch. 32 at Radio -Tv Students request of attorney. Dismissed May 21. scopes are furnished by KNXT (TV) Holly- WCAN -TV Milwaukee, Wis.- Midwest Bcstg. FIVE high school students in the New wood, which is offering a course for college Co. FCC dismissed application for modification York area, who received their high school credit in cooperation with the U. of Southern of CP for uhf ch. 25 to specify vhf ch. 12. Dis- missed May 19. education through integration of home California. The program is not being offered instruction and radio and television meth- for college credit by the new stations. Educa- ods, received achievement awards in a tional Tv and Radio Center of Ford Founda- Existing Tv Stations . . . ceremony last fortnight at the studios tion, Ann Arbor, Mich., is handling distribu- ACTIONS BY FCC of WPIX (TV) New York. The stu- tion. dents were able to complete their educa- KOOL -TV Phoenix, Artz.- Maricopa Bcstrs. Inc. granted modification of CP for vhf ch. 10 tion through home visits by accredited to change from share time with KOY -TV to Un- teachers, listening to regular radio courses NAEB Seminar June 7 -l1 limited time. Granted May 21; announced May conducted by WNYE (FM), New York 25. will held by the Na- Board of Education station, and viewing FIVE -DAY seminar be KFXJ -TV Grand Junction, Colo. - Western to operate com- The Living Blackboard program over tional Assn. of Educational Broadcasters in St. Slope Bcstg. Co. granted STA vhf ch. 5 for the period ending Louis from June 7 -11 for writers and producers mercially on WPIX. The program has been presented Nov. 22. Granted May 20; announced May 25. since 1951 to assist in the education of of in- school programs. The host station will be WGBH -TV Boston, Mass. -WGBH Educational handicapped children. WPIX telecast the KSLH, St. Louis Board of Education station. Foundation granted modification of CP for non- educational vhf ch. 2 to change studio awards ceremony. is in commercial Marguerite Fleming, director of KSLH, location to 84 Massachusetts Ave., Cambridge, charge of arrangements. Mass. Granted May 18. Page 106 May 31, 1954 BROADCASTING TELECASTING ESDAY THURSD FRIDAY A MBS NBC ABC CBS MIS NBC ABC CBS MBS NBC ABC CBS MISS NBC

i e er. s. -Are. Griffin KOltenbua Allan ledsen News Allan Jaeksee KalHnhere Lebo Gorge Nicks Bancroft Neat 6:00 PM Nol is (30) Net is (80) Deere

Ce-op Service Service Cep .. Dwight Cock's Dwight Conk's Management UN on the Orchestra N. Nall Allen - Hedges ANee- Allen -Hedges News Guest Book Guest Book S Record Ropul II Sports Daily Rpeat el Sporle Daily el Sports Daily Ceap -6:15 Nil Slip Kil Salpa Kid Strips 0.- Ne Network Budweiser Ne Network Budweiser Ne Saturday Sports Ne Service No Service NehrG!'"lob Finnegan Servis Bill Stern Service BM Stern Service Roundup Dialer Date Saerts 6:30 Showcase Sun Kaiser -Willys Sun Oil Ce. user - Willys Sun Oil o. o -op Sports OilT Co-op Daniel 6:55 3 -Star Exit1 Lowell Thomas 3-Ster Extra Lowell Themas 1-Star Entre Afield with George Hicks Gema Ñkks Schorr Johnson -News 34' '155) R (34) (ISS) R :34; Bah Edge Repeat 6:45 Alex Drier Alex Drier tex Drier Vandero0ek Toni Vedomet Toni Show Time Fulton Lewis ire Man on the O. Fellen Lewis jr. Man on the Ge Polten Lewis jr. Man en the Go Cu.., - CIO Tenn. Ernie BIB Tenn. Ernie Review Levine Co -op Sin 1:00 Co-op Co-op Capitol Spetlighb Cloakroom Ce -op No Network Co-op Coop No Network Co-op Ne Network es Pans Peler The 3 Suns Dinner Dale Service Ginty Howe Dinner Date Service OiseHowe Peter Dinner Date Service Report Irene 1:15 Lind Lind Washington Amer. ome Miles Labs Hayes M urine Miles Labs Hayes Union Pharma- deli Prod. News el World Show (AIt. Wks.) News it World Show ceutical Co. (471) News el World Dinner Al The Kiep Healthy Gabriel Huila (19q General Mills Deepf reeze (Ilk) Gee. Mills, Lon Gabriel Heater (IMO That's 1:30 Green Room Silver Eagle Are. Oil -Hamm Appliance (521) Toni Cs. Ranger (351) An. Oil-Feel Rich Liggett & Myer One Mae's Liggett & Myers One Man's s Ed. R. Marrow Gabriel Meatier One Ma's Ed. R. Marrow The Perry Come Family Peery Come Family (99) The Cou -Cola Co Family (182) (199) Globe- Troller 1:45 Coke Time kerrelet 6:00 -I:05 Gunsmoke Dodge Bros. Dinah Shore ABC News R. J. Reynel/s P&G S Sluad Racm Official Roy Rogers Cuntorspy (1981 8:00 , Wilk a Mile Meet Millie Mr. Keen Farm Detective Family Program Sanka Salute Oil (1961 (199) R Songs Mlle (210) :99. R Sinatra 1:25 -30 p.m. 8:15 Jack Cretse. Jack Greys.. Tbe Bg Bristol -Myers Preview Godfrey Amer. Dairy Ce -as Ce -N Sis- Shooter Digest Co-op -8730-1 TBA Junior Miss Bob Hope Gangbus ters Boston Nightmare Crime Fighters S Take e Number --G dtrey (198) Ramblers Erushany :203) Dancing Party 8:45 S DeSeto Plymul Spllighl Story GE Spotlight Story Spotlight Sly P. Dealers, Hotpoint & Lorillard Dito-op) New Meet Pol Milk Truth RCA Arthur Godfrey Two For The 9:00 Yu Bel Your er Consequence Lambert Harris Faye England Barn 9:IS Mr. McNulley 9:15 -25 Mener Irte Co-op (166; Ozzie & Harriet Digest (193) Dance Newsreel (206) Newsreel (191) News Reel (201) Jamboree 5:15-30 Paul Whiteman 5:15 -30 9:15 Miller News. Varieties Miller News, Swayze Swayze MterBrewingCo. Miller BeewiogCo. Amer. Cig. & News News Author Meets The World We Lombardeiand R. J. Reyaells 9:30 Story Nitta Saturday Night Cig. Bit Escape Grand ON , U.S.A. the Critics Lire le Walek an You op Country Style Opry Family Theatre (IS!) Eddie Castor Have A Heart Thiel S (II) 9:35 -10 9:35 -10:00 9:45 Fibber McGee. Fibber McGee ibher McGee 10:05 A. F. oI L. A.F.e1L A. F. of L & Molly Headline Mr. Keen & Molly Mr. Keen & Melly Frank Edward Fred Edwards funk Edwards Daniel Schorr 3 -Plan Edition 3 -Plan '3 -Plan 10:00 Voice of America Dole Ranch Coop aaataii asl- h Heart of the Heart of the Heart of the Jamboree Manhattan Turner Calling Crossroads Crossroads News News News Crossroads Caop 10:00 Fights TRA Co-op CMeap Mean 10:15 TBA Gillette of De Air Music s Co-op Jane Pickens Co-op Co-op Keys to the Listen to Pee Wee 10:30 Front & Custer Deems Taylor Show Deems Taylor Sounding Boar Captal Daeso Washington ABC King Sew Dance Cancer) Co-op Coated Dona Orchestra Late News Cap Orchestra Orchestra 10:55-11 10:45 Co-op Co-op Ne Network Indoors Co-op No Network Frank & Na Network Lou Ed Pettitl- News News E. D. Pettit! News Co-op News Service Unlimited Ed Pettilt-News Service Jackson Service Harp News News Ed Pettitt NBC 11:00 News of U.N. Sports Report News el etTwsof the World Dance U.N. Dame U.N. Danse Dann Highlights te World Sports Roped the World Orchestra Ne Nebwrk S Orchestra Highlights OrteaBa H- --- is Orchestra Morgan Bally Meta Beatty Mersa Beatty Orchestra Senile 11:15 PM

SUNDAY MONDAY - FRIDAY SATURDAY CBS MIS NBC ABC CBS MIS NBC ABC CBS MRS NBC a Ds. Mabee U. Ckirngo (163) i Closed Ray Nieces Lopez Al Star Circuit Lee's Pretend Rnellahle P&G bora N lbw Co-op Parade el Band Explanation: Linings In order: Sponsor. name of Gelding Light program. number Yv a Raley Mercer or nations; S sustaining: R re- (161) Sew broadcast West Coast: TBA to be announced; HP Iiatian t perfnrmanre. Time EDT. a Maie OF Swan -Cal. Fred Róbie, Mrs. Burton Wesderlol ABC -8:55 -9 a.m.. 2:30-2:35 p.m.. 4:25 -4:30 p.ro.. Badpbgd The Catholic No Network lip Cih SynaNdee M.W.F., Time for Betty Crocker, Gen. Mille USA Hur Service PSG ide No Network Piece Party lessee I:25 Johnson & I:25 7:55-3 p.m.. M -P', Cigarettes. Lea Service Griffith & The News. (173) Su, Nere Jonson News News. (3321.(3521. 1:30 -3:01 10:80 -10:85 p.m., M -F. PNllro Corp., idwln C. Toni & Bristol Hill and the Hum.. Side or the News (810) Myers Nora CBS Teat Wants Drake (197) Lonckae Make Way -8:30 -8:55 a.m., Sun., General Foods Corp.. Sammy Kaye with Sunday Galilean' 109. To Knew P&G Ivory Fl. For Youth Parade 11:30 -11:35 a.m. Sun. Peter Hankes-New, Dip Lope (SI Brighter 12 -12:05 p.m.. SeL, Dr. Scholl -Bill Shedel 188 (177) Festival 3:15- 3.30 p.m. &IWF Lever- Ilouseparty 180 3:15 -3:30 Tells Lahs P&G p.m.. Tu. -Th., Kellogg-k Hanseparty 191 Report Freon 3:30 -45 Bauer The Mee Home Life -Beautiful p.m.. k Blark- flnuvepartr 171 Overseas 3:30- 3:15 p.m. 31 -Th Plllshury- Hnusepany 191 ON V. S. Morin. Marlin Block (14T) R (170) Baadslul Arthur Godfrey Cllenta 10 -11:30 a.m. Bud Show Lever, Kellogg P&G Godfrey 10.10:15 a.m. Adv. le U.SA. Bristol Myers, 5I -W alt. F A 2:35 -4 Heusenarty Read of Lile Campana T -Th alt. F. The Golden Science (182) 10 -10:15 a.m.. Minn. Mining. M -W alt. F; Hour with Rab! Mener (118) S Red Slow Kellogg Tu Tls; Adolph's Ltd. alt. F. Pillsbury Cop PSG U David Ross l Is p.m. 10:15 -30 a.m., Knomark M -F alt. days. Hesse Party Pepper Year Farm News 10:30 (1%min. Neal -45 a.m., Int. Cellurottonn M -W alt. F. N (194) R Sloan Gen. Motors. (HI) pot expense- Frigidaire. Tu -Th alt. F. D Simpson 10 :45-11 a.m., Star Mike P &G Kist. MAC alt. F. A World meets each Toni. Tu -Tls., Kellogg, alt. F. Right to Happi- Show Y Malie Assignment halt-hour) 11 -11:15 a.m., Lever Bros.. M -W alt. F. From Bull ness (1131 National Biscuit. Tu -Tb all. F. P &G 11:15 -39 a.m., Pillsbury Mills, M -Th alt. F. A BHtaa No Network Backstage Wife Toni. alt. F. F Reed Browning Service T Show (175) Fealere Salute Operation Music le the M BS- E Sterling Horse Races Salies 4 -4:25 Mutual Music Credit Union Nat'l Assoc. 4:55 -5:00 p.m. Sunday. R Ne Service Stella Dallas 5:55 M Show -6:00 p.m.. -F. Cecil Brown -B. C. Johnson N M -W -F 9 -9:05 p.m.. 91-1,. .latinsylnnvllle. Bill Henry. 0 Ming Mon.-Fri. 8:00 -8:30 p.m. Programs-Multi Message -W--1 Plan o Teal (To-Th) Partlripana- Treasury Charlie Troasry R. J. Reynolds Tobacco Co. -Mon., Tues. & N flight is Widder Brown Pan Weekend and Anodes Mee McGinn Than. the Blue Bandstand (1181 Bond Message Plan (Radio "Sandal Jelin Untie Sew Multi Participants- 4:55 News Stands Pan Amerlcar Coffee Bureau N eese eler ") -S Machin. Soap (Tues. & Thur..) Woman is My Jacques Kreisler. Tu. -W. Participating Mon. -Fri. 11:25 -11:30 a.m. The Shadow Hopse 1181; S. C. Johnson -News See Note Co-op Tu&Th Quaker Harrison Prods. Sgt. Preston NEC -8:15 a.m.. Austin Kiplinger el Jest Plais Bill -S Skelly 011. M -F, News (28); Irae. WaáiuM the Yukon 6:N Three -Plan: R. J. Reptile's Tea & Cringed 0. Lewis -Howe. Liggett & Myers & RCA. Fibber Art M -W -F Pharmaui Teen-agers (550) (Bot and u:M McGee & Molly; Second Chance: It Pays to be Ns Service Bobby Benson Front Page Unlimited Participating) Dotty Todd Married. S Farrell (181) True Defective C-P -P 31, 1954 Lues & Abner 5:304:55 4SM) May Mysteries Co-op Lorenzo Jene, Jack Brickhouoe M W- F- Kellogg Saturday (191) Sports, Stale SISO-F,W Wild Bill Hiekek Pop Cooped at te Miles Labs tt Farm Ardu lee. Musical Te &Th ayÍF Sale Farm Curl Ito Express Mussy Married 5:55 C. Brown Derby-Sky Kieg Time (141) R 3-Paa Moon News ; :IVl.titaI-,-kffUNK AM SHUWJHttl 19-4 t» F,r,:,r: Uli cations Inc SUNDAY MONDAY TUESDAY WEDN ABC CBS MBS NBC .BC c BC ABC CBS MBS NBC ABC CBS Lorillard Metre. Lile Ins. Meln.Lile Ins. Metro. Lite at. Allan 6:00PM Monday Morning Scholl Mfg. Co. Allan Jackson Kaltenharn Allan Jovhsso News Jackson Not in (IR) Headlines Wm Wrigley (Participating) Imeriean Forum Not in (301 Nol in (30) Service Gene Autry Nick Carter of the Air Service Ce -op Service Co -op Dwight Coot's Paul Harvey Dwight Cook's Dwight Cook's (191) Hodges Allen- Hodges 6:15 R (497) Allen- Guest Book Guest Book Belllane Guest Book Sports Daily Repeal of Sports Daily Repeat of Mutual Benefit Kid Ships Kid Strips Budweiser Ce-op On the Line with Budweiser Ne Network Budweiser Ne Network Ne Sarin 6:30 Colgate -Palm- No Service No Service Bill arse Sokolsky Bob Bill Stern Service Bill Stern Service Stern olive Co Considine (546) Kaiser -Willys Ow Miss Brooks Kaiser-Willys Sue Oil Ca. Kaiser -Willie Sun Oil Co. Co Co -op Harry Wismar Co-op -op l Lowell Thomas 1 -Star Extra Lowell Thames 6:45 Den Cornell (205) R Lowell Thomas 3 -Star Eater George Hicks Sports 1359) NBC George Hick George Hicks (155) If (154) R (341 (1551 R (11) Central Tire Spring Iry Drier e-Drier Concerts Vandercoek Toni Undercook Undercook Tenn Ernie Co-op Felton Lewis, Man on the Go Tenn. Ernie 7:00 Man on the Go jr. CIO This Week CIO M -F Fulton Lewis, jr. C10 Tenn. Ernie Amer. Tobacco Rod B Gun Co -op Co-op Around The Jack Benny Club -Co-op Co-op Co-op World Celle Co-op Na Network Ce -ep No Network Peter 7:15 (Ill) R Peter Peler Dinner Date Howe Quincy Howe Dinner Data Service Quincy Howe Service Quincy Lind Lind Lind Hayes Hayes Amer. Home Miles Labs Hayes Miles Labs. Gabriel Header Show 7:30 Show Prod., Gabriel News of World Show Hews of World What's The Juke I Wonderful n. Mills. Lone Hotter (5201 (166) General Mills (1610 w Mills, Long Name of Theatre Box Jury City Ranger Toni Co. Silver Eagle Am. Oil -Hamm he Coca -Cola Co Raagu (153) kAm. Oil-Ford That Royal (I53) ..d cell B yera One Man's Song d. R. Marrow 7:45 Ed. B. Morrow Perry Como One Man's Ed. R. Morrow Coke Time Famly (1991 (599) (525) Family (9P (2451 Brat Motor (Ili) Chevrolet 8:00 Henry Taylor Amapa Mickey Spillane Dinah Shore Aplalile RR's PBG AA el 1./P 1 2 (196) Gary Crosby (151) maple Are Funny Mystery BI in Peace B Hawaii Calla Suspense The Falcon Railroad Heur Show (172) War (191) R R (lSt) with (196) (alt. wks.) j Songs 8:15 Sinatra American Jack Cresson Jack Cresson Music Hall Erelsanted Colgate -Palm- 8:30 Jack Gregsoo Lever.Liplan Heur olive Co. 21st Philip Morris Godfrey Co-op TBA Halo, Palmolive Barris Craig Precinct My little Margie Under HighAd e)lme Talent Scouts Arrest Mr &Mrs North g (IU) R 1:55-Noie 8:45 (170) R (06)0 f Ca-op Sunday with Gruen and Am. Dave Garroway 9 :00 Safety Ram Hallmark Spotlight Story Spotlight Story Bell Telephone ggett & Myers Crime Walter Winchell Radio Hall The Army Camarada rigley Johnny Hollywood Telephone Hoof Draped Pholezrapher of Fame Hour Music Show 1:15-2 Dollar Airport Lorillard (115) R Co-op Co-op (197) 9:15 (199) Lever Breakers Newsreel (194) Taylor Grant Town Meeting Newseel Lus Radia 5:25-9:30 Miller Van Camp Theatre News, Miller Seereh That Swayze, News 9:30 Cans. Cosmetics (1110 rewing Co. (421 arler -Toni My London Cities Service Never Ends Sterling Drug A ers for Edgar Bergen Friend Irma Crime Classics Studio Decision Co-op Bud of America Crime and ystery Theatre Americans harke McCarthy hr. S. Publ. Co. (200) Melodies Reporters (113) N Show win D Canham 9:55 -10 (104) ler Chamber 9:45 Roundup (IO2) (10) Lorne Greene 9:35 -10 McGee Co-op a 10 -10:05 Co -op A. F. of L. Fibber McGee Co -op -P -P, L. reme Fibber A F. of L. Mr. keen 10 :00 Paul Daniel Schorr TBA Headline Mr. Km Frank Edwards & Molly Headline LOUella Parsons & Molly Headline Frank Edwards Edition Karen (111) Edition 189) 3 -Plan Edition 119) R 3 -Plan Man of the Inheritance 9 :15- 0 an hittan n atlas Heart of the Week Hazel Markel Heart of the Calling Elmer Davis Turner Calling Crossroads Calling Robert Trout Cressreads orner 10:15 Co-op News Turner News TU Co-op Co-op TBA TBA 10:30 U N Report Co -op The Assemblies Bert Bachrach Co-op Martha Lou (Co -op) Two in the Orchestra Stars Martha Lou of God Meet the Press Deems Taylor State of the Harp Co -op Harp Balcony (See Footnote) from Paris "Revival Time" 10:30 -11 Concert Nation anse Orchestra 10:45 John Derr Rukeyser !lance Orchestra Orris Sports Reports Duce

11:00.11:05 Co-op Co-op Ne Network Co-op News hoer No Network Singing with Songs by Diá News ABC News News Songs by Dint News Ed Pettit) News 11 :00 Ed Pellill NBC Service the Stars Ed PettilFNews Service News Newsof Repas Doors News of Sports Repent Dace U. N. Sasse Freedom Sings Dance Airmen of Ne Network . Sports Report Dance U. N. the World 11:15 PM the World Orchestra Highlights S Orabstra Orchestra Note Service B Orchestra Highlights S Mugu Realty

SUNDAY MONDAY - FRIDAY SATURDAY ABC AB CS NBC, BS__TN8 CBS MRS NBC Oil 9:00 -9:09 World News Resta... Skelly Neme Co-op Co-op This Fuming ABC News Dr. Wyatt Round -Up To an AM S News RehL Herleigh Cup Business (30) 1:30PM National Wings of Co-op S M -W-F Healing Breakfast Chah Vespers Easy Ne Network x91:00 Milton Cross (306) Carnival of (216) Galen Drake Music Room Service 9 ;15 Books Does It Egbert & Ammly 1:45 Na Network Swill S Co. Servite 8:30 -9:30 Breakfast Club No Service 9 :J0 -IS Christian Ref. Faith in Action Co -op Healing Waters (210) R Star Lighters , 2 :00 9:30 r Prophecy, Inv. Chords Barbara No School Inc. eise at Prghevy Organ Sonar 1 Back to God Philco, M -W -F Welles Today 9:30 -9:76 (93) Mied Your Da. Oral Roberts j (2110 An el Living Quaker BristolMyers Garden Gate S. C. Johnsen Manners 9 2:15 :45 Tones. & Thurs. Campana News Godfrey (192) R Ca-ep Slerling Drug Minn. Mining Brown (10- t0:30) Co-op 16 :66 Radio Bible Cecil P&G, Wdopme Brooklasl in Dr. Wyatt . My True Sl,ry ellogg. Adolph's Message al National Radio Travelers Table Products, Woody Class Godfrey (199 R Hollywood ings of Healing Israel Pulpit (2131 Co-op Ins. Woodpecker (III) (150) Galen Drake 10:15 Intl. Celluc. Faith In Om Church el Air G.Mills M -W -F Frigidaire- Time Arthur Gadlrey serai Foods 10:30 -leas S S To&Th Ralston E R 10:30 S.C. News Whispering 191) Bob Hope Johnson Pel Milk 16:36 Veine el Johnson News N reties Marines In Negre College Streets Star -Kist L P 7;'9 139) 10:35 -11 ry Lee Taylo r _ an) 10:35 -11 Alternate whs. Prophecy Review hen A Girl Godfrey Woody Choirs (307) Johnny Olsen Miles Labs Space Patrol Nehi R (144) (201) R Woodpecker S Marries (IBS) Show Break the Bank (2141 (160) Carnation C,. Kell, Co -op Helene t. Dawn Bible Modern tonal Biscuit News Lever Curtis Helen Hall 1 Frank & Ernest Romances from NBC :00 C -P -P (I60) Q. Billy Grab.! Lake City (362) (M sot.) Tues.- dire 101) R Story Time with Pan -American Salt Strike It Rich Plallerbrtins Es -Las Piilsbsoy Nadeleine Carroll ana Div. D'Con. or it Decisin': Union Tabernacle Merry Fri: Doeskin L (179) No Service Doorway to (229) Mailman (2011 R (160) 11:15 Ever Sines Eve Beauty (I15) Ca-op Collector's Toni Item eking 4'r-f an w 11:30 Thy Neighbor's for a Day Make Up Your Caen The Phrase that Camp i Johnson & Son 11:30 orthwestern U. Volg M W F-Scat Alt- League (160) s News Woman The Christian Invitation le Mind 51 P. a 133) ) Review 11 11:35 in Lore, .cry Snow I M- (561) Clubhouse -11:06 p.m. In Aclien Learning* Second Chance S Three City Rosemary S Shadel -News U. S. Military S S 11:45-12 -Plan pd Batg. Co. 11:45 By -line 3 Scholl Academy Band 11 P. Lorillard Dr. (Ill) 011- Faabiofod Genera tads Miles Labs frivol Hr. (242 Valentino Pauline Frederick Sunday Wendy Warren Break the Bank 12:00 N Reporting 12:05 -30 U.S. Marine News Special 151 1(78) 101 Ranch Boys Musical The Leading College Okla. Wranglers Romance S Band Lever :res. & Sen Caravan Ooestion Choirs 12:15 -1715 Johnson S Gloria Parker Aoot Jenny 12:15 PM Jack Berch News S Prudential In) 12:15 -11:20 -S:05 12:25.12:30 ' hile a 12:20 -12:30 5:00 Howard K. Bill Connie:halt Trent ABC News 12:30 The World General Mills Helen Tu & Th. (423) Smith Ce -op Tb, Elena! News.Ml- American Carnation. Stan U.S. Army The Evening Tomorrow The Bill Ring Ill triller TBA Light Co. Na Network Farmer Over Hollywood Band Comes Radio Church Co-op Show W itehall lerBrewin[ I Geo. Hermann Service S (2011 Thomas Nelson 12:45 of God John T. Flynt S Our Gal Sunday 13:áe -2 I News Net in Service I( & Sons Show No Service P very Music Co-op Co.., Mutual Roadad 5f Lite Carter Fester Allis -Chalmers Goodyear Churches of Your Boa Pad Harvey Cedric Navy Haar Citizen 1510 City Duo Ord all Farm B H Greatest Story Christ Herald of Ì Invitation Hospital at Work Capp -FEG aydal S Hom (IHR) Ever Told i , Ray Truth (108) to Music Perkins (205) 5:45PM Wald Traveler Healherion Ted Milne (gin(161) SEND FOR NEW LIST OF 715 KEYSTONE STAT IONS, COMPLETE MAPS OF NIELSEN COVERAGE AND KEYSTONE'S TV SUPPLEMENT

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BROADCASTING TELECASTING May 31, 1954 Page 103 WGR -TV Buffalo, N. Y. -WGR Corp. granted modification of CP for vhf ch. 2 to change ERP to 66.1 kw aural; transmitter location to La- Advertisement fayette Hotel, Washington & Clinton Sts., Buffalo. Granted May 17; announced May 25. KPTV (TV) Portland Ore.-Empire Coil Co. granted modification of CP for uhf ch. 17 to change ERP to 204 kw visual, 110 kw aural; change description of transmitter location to 3405 SW Council Crest Drive, Portland; antenna height above average terrain 1.310 ft. Granted From where I sit May 19; announced May 25. WBTM -TV Danville Va.-Piedmont Bcstg. Corp. granted modification of CP for uhf ch. 24 to change ERP to 22.4 kw visual, 12 kw aural; 49 Joe Marsh antenna height above average terrain 650 ft. Granted May 20; announced May 25. STATIONS DELETED WDHN (TV) New Brunswick, N. J. -Home News Pub. Co. FCC deleted tv station on uhf ch. 47 at request of applicant. Deleted May 21. KMER (TV) Merced, Calif.-Merced Tv Corp. FCC deleted tv station on uhf ch. 34 for lack of prosecution. Deleted May 20. WTLK (TV) Paducah, Ky.- Paducah Tv Corp. FCC deleted tv station on uhf ch. 43 for lack of " Browser's" License prosecution. Deleted May 19. WTTM -TV Trenton, N. J.- Peoples Bcstg. Corp. FCC deleted tv station on uhf ch. 41 for lack of prosecution. Deleted May 20. "Specs" Johnson, who thinks it's KMSL (TV) Marshall, Tex. -Marshall Tv Corp. FCC deleted tv station on uhf ch. 16 for lack of a real treat to spend an hour or so prosecution. Deleted May 19. browsing in a bookshop found his idea WHEY (TV) Beckley, W. Va.-Appalachian Tv Corp. FCC deleted tv station on uhf ch. 21 for lack of prosecution. Deleted May 20. of heaven up in Centerville last week. APPLICATIONS "Just inside the door," Specs says, KEDD (TV) Wichita, Kan. -KEDD Inc. seeks "there's a tray of bright blue buttons. modification of CP for uhf ch. 16 to change ERP to 244 kw visual, 129 kw aural; antenna height above average terrain 667 ft. Filed May 19. If you want to look around without KTVX (TV) Muskogee, Okla. -Tulsa Bcstg. Co. someone tag along, suggesting seeks modification of CP for vhf ch. 8 to change having studio location to 805 -807 East Side Blvd., Musko- gee. Filed May 20. you buy the latest best -selling novel, a WCAN -TV Milwaukee, Wis.-Midwest Bcstg. Co. seeks modification of CP for uhf ch. 25 to mystery thriller or maybe a history of specify vhf ch. 12 (204 -210 mc); ERP 316 kw visual, 215 kw aural; antenna height above av- Africa, you pin one of these blue erage terrain 592 ft. Filed May 19. buttons on your coat lapel. CALL LETTERS ASSIGNED WTWO (TV) Bangor, Me.- Murray Carpenter "You can poke around as long as & Assoc., vhf. ch. 2. WNYC -TV New York, N. Y. -City of N. Y., you like. Then when you've found just Municipal Bcstg. System, uhf ch. 31. book you want, take off the but- KVSO -TV Ardmore, Okla. -John F. Easley, the vhf ch. 12. ton, and someone's right there to take KCOR -TV San Antonio, Tex. -KCOR Inc., uhf ch. 41. care of you." KCTS (TV) Seattle, Wash. -U. of Wash., noncommercial educational vhf ch. 9. Changed from KUOW -TV. From where I sit, everybody likes to make his own choice. It doesn't New Am Stations . . . matter whether it's books, preferences ACTIONS BY FCC in clothing, where to live, or makes of Gainesville, Fla.- Thomas R. Hansen, Charles W. Dowdy, John A. Dowdy & Winnie S. Vaughn d/b as Decatur Bcstg. Co. (WMGR Bainbridge, cars. And it's certainly no surprise Ga.) granted 980 kc, 5 kw daytime. Post office address Box 375, Bainbridge. Ga. Estimated con- that folks have personal preferences in struction cost $45,325, first year operating cost $40,000, revenue $50,000. Each partner owns 25% interest. Granted May 26. beverages, too. So if your neighbor Stuart, Fla.- Lester M. Combs & Reginald B. orders a temperate glass of beer while Martin d/b as The Blue Water Bcstg. Co., granted 1450 kc, 100 w unlimited. Post office address % Lester M. Combs. 214 10th Ave., N., Jacksonville you're having coffee, remember he's Beach, Fla. Estimated construction cost $10,130, first year operating cost $36,000, revenue $42,000. entitled to his choice, too. Principals include Lester M. Combs (67 %), account executive WMBR -TV Jacksonville, and Reginald B. Martin (33 %), account executive Houck & Co. Advertising Agency, Miami, and 50% owner Syndicated Radio Program Service, Coral Gables, Fla. Granted May 26. Charleston, Dl.-Jack G. Owens, Betty Jane Owens and Betty Jane Owens, Trustee d/b as Friendly City Bcstts., granted 1270 kc, 1 kw daytime. Estimated construction cost $22,912.25, first year operating cost $36,000, revenue $58,000. Prin- gee gxuat cipals include Jack G. Owens (60 %), employe of Nickel Plate R.R., and his wife Betty Jane Owens (20 %). Mrs. Owens is trustee of 20% interest for her children. Post office address % J. G. Owens, 1403 10th St., Charleston. Grant- ed May 26. Copyright, 1954, United States Brewers Foundation London, Ky.- States Bcstg. System Inc. granted 1400 kc, 250 w unlimited. Post office address % Charles F. Trivette, Hotel London, London. Ky. Estimated construction cost $15,511, first year operating cost $72.000. revenue $84,000. Principals include President Charles F. Trivette (44 %). for- BROADCASTING TELECASTING May 31, 1954 Page 107 FOR THE. RECORD mer Ky. State Senator, applicant for new am KSID Sidney, Neb. -Lewis W. Grove & Wil- station at Mt. Sterling, Ky., and president -371/4% Existing Fm Stations ... liam C. Grove d/b as Sidney Bcstg. Co. seeks Co., of new am voluntary assignment of license to William C. stockholder Ky. Bcstg. permittee Grove Inc. No consideration involved as part- station at Grundy. Va.; Vice President Elom Mills ACTIONS BY FCC (4 %). auto dealer, and Secretary- Treasurer Her- ners retain identical interests. Filed May 18. man G. Dotson (4 %), Master Commissioner of WNCA Slier City, N. C.-W. M. Wrenn. F. N. Pike Circuit Court, Pikesville, Ky. Granted May WITH -FM Baltimore, Md.- Maryland Bcstg. Co. Justice and H. E. Stout d/b as Chatham Bcstg. Co. 26. granted CP to change antenna height above av- seek voluntary assignment of license to corpora- erage terrain to 470 ft. Granted May 21; an- tion Chatham Bcstg. Co. No consideration in- Tyron, N. C.- Mildred Allen & Dorothy Friend nounced May 25. d/b as Thermal Bcstg. Co., granted 1580 kc, 250 volved as partners retain identical interests. w daytime. Estimated construction cost $10,034, WNYC -FM New York, N. Y. -City of N. Y. Filed May 18. first year operating cost $22,860, revenue $37,960. Municipal Bcstg. System granted CP to change WTMA -AM -FM Charleston, S. C.-Evening Principals include Mildred Allen (50 %), assistant ERP to 18 kw, antenna height above average Post Pub. Co. seeks voluntary assignment of professor of speech at U. of Tulsa and Dorothy terrain to 540 ft. Granted May 21; announced license to Atlantic Coast Bcstg. Corp. for $85,000 Friend (50 %), announcer KOTV (TV) Tulsa, Okla. May 25. plus accounts receivable. Principals include Post office address % Mildred Allen, 2202 E. 7 St., President- Treasurer Charles E. Smith (40 %), Tulsa, Okla. Granted May 26. president -stockholder WTBO Cumberland, Md.; Ownership Changes . . . Vice President George H. Clinton (40 %), president- stockholder WPAR -AM -FM Parkersburg, APPLICATIONS and WBLK (TV) Clarksburg, both in W. Va. and ACTIONS BY FCC vice president -stockholder WTBO; Secretary Malden, Mo.-Charles W. Craft 1470 kc, 1 kw David W. Jeffries (10 %), chief engineer WTBO, daytime. Post office address % Craft Motor Co.. WGWD Gadsden, Ala.- Etowah Bcstrs. Inc. and Dorothy A. Marks (10 %), WTBO stockholder. Jonesboro, Ark. Estimated construction cost granted voluntary transfer of control to Joe L. Filed May 19. $19,685, first year operating cost $29,500, revenue Moore & Co. through sale of all stock for $57,500. $38,000. Mr. Craft is associated with an auto Principals include President Joe L. Moore (71.6 %), WDXL Lexington, Tenn.-Lexington Butg. Co. agency and farm machinery company. Filed Vice President Jack Fox (2 %), and Secretary- seeks voluntary transfer of control from Harold May 19. (25.2 All L. Simpson to Aaron B. Robinson through pur- Treasurer Arthur C. Howard Jr. %). are chase of 60% interest for $15,000. Mr. Robinson Ogallala, Neb.-Ogallala Bcstg. Co. 930 kc, 500 w associated in real estate and insurance. Granted is owner WDXN Clarksville, president- majority daytime. Post office address % Newell Eastman. May 26. stockholder WDXI Jackson, WENK Union City; 716 West C St., Ogallala. Estimated construction KSFO San Francisco, Calif. -The Associated majority stockholder WDXE Lawrenceburg, cost $16,299, first year operating cost $32,275, rev- Bcstrs. Inc. granted voluntary assignment of li- WTPR Paris, all in Tenn., and vice president - enue $38,000. President Newell Eastman (10 %), cense to San Francisco Bcstrs. Inc. No considera- stockholder WCMA Corinth, Miss. Filed May 19. employe for manufacturer of electronics equip- tion involved as Mr. Wesley I. Dumm is sole ment; Vice President Matt Beckius (4.6 %), em- owner. Associated has sold 71% of KPIX (TV) WLAC -TV Old Hickory, Tenn.-Life & Casualty ploye for manufacturer of electronics equipment: San Francisco to Westinghouse Electric Corp. Ins. Co. of Tenn. seeks assignment of CP for vhf Secretary- Treasurer Marvin A. Romig (3.4 %). May 18; May 25. ch. 5 to wholly owned subsidiary WLAC -TV Inc. Granted announced Filed May 19. attorney, and E. Charles Robacker (2 %), general KAFP Petaluma, Calif. -S. W. Warner at E. N. contractor. Filed May 24. Warner d/b as Warner Brothers granted volun- WHBQ -AM -TV Memphis, Tenn. -Harding Col- Okla. Leland Courley, Charles lege seeks voluntary assignment of license to Henryetta, -J. tary assignment of license to Redwood Empire $600,000 basic E. Engleman & Lloyd W. Simpson d/b as Henry- Bcstg. Co. for $30,000. Principals include Arthur General Teleradio Inc. for rent and etta Radio Co. 1360 kc, 500 w daytime. Post T. Shields (401/4%), secretary- general manager $20,000 for first 136 months and $3,614 for next office address % J. Leland Courley, P. O. Box WLDY Ladysmith, Wis.; Corrine A. Shields 44 months. This is contingent on grant of assign- cost ment of KGB San Diego. General Teleradio 930, Henryetta. Estimated construction (10 %); Jeffry E. Evans (243/4%), engineer WLDY; Mass.; r20,058, first year operating cost $35,000, revenue Stephen H. Evans (12.5 %), announcer- engineer owns WNAC- AM -FM -TV Boston, WEAN 40,000. Principals include General Manager WLDY, and Gerald K. Hauser (12.5 %), salesman Providence, R. I.; WOR- AM -FM -TV New York; Leland Courley (48 %), president- publisher- WLDY. Granted May 26. KHJ- AM -FM -TV Hollywood, Calif.; KFRC San 60% stockholder Henryetta Daily Free -Lance, Francisco, and 55% stockholder WGTH -AM -TV WHWD Hollywood, Fla.- Circle Bcstg. Corp Hartford. Filed 21. and president -33% stockholder Hugo (Okla.) license to Arnold Conn. May. Daily News; Lloyd W. Simpson (40 %), banker granted voluntary assignment of E. Engleman (12 Bcstg. Co. for $18,000 and assumption of liabili- and real estate, and Charles %). ties for $6,500. Principals include President- Treas- president-publisher-majority stockholder urer Earle Silver (25 %), manager WHWD, and ad- Hearing Cases . . . Daailyfi News, a secretary -me stock-i vertising agency; Vice President Louis Baron holder Edinburg (Tex.) Review, and secretary (10 %), auto dealer, store and merchandising Henryetta Daily Free -Lance and Hugo Daily Cohen (5 %). warehouse INITIAL DECISIONS News. Filed May 19. manager; Secretary Joe and store manager; Sophie N. Silk (45 %): Joan ch. 3. FCC 1290 1 kw Phoenix Ariz. -Vhf Hearing Ex- Portland, Ore.- Albert L. Capstan kc, Baron (10 %), and Ruth Cohen (5 %). Granted aminer Millard F. French issued initial decision daytime. Post office address 612 Commercial May 26. looking toward grant of the application of St., Astoria, Ore. Estimated construction cost WABR Winter Park, Fla. Orange County Arizona Tv Co. for construction permit for new $9,350, first year operating cost $48,000, revenue - transfer of $62,500. Mr. Capstaff is president -general man- Bcstrs. Inc. granted voluntary con- tv station on ch. 3 in Phoenix, Ariz.; engineering KVAS Astoria, Ore. Filed trol to Ray Herbert Gunckel Jr. through sale of condition. A competing application of KTAR ager -25% stockholder all stock for $2,800. Mr. Gunckel is applicant for was dismissed with prejudice on May 18. Action May 12. new am station on 1280 kc at Jacksonville and May 26. Va. Jr. Colonial Heights, -Harry A. Epperson is engaged in sales of phonographs, records and Minneapolis, Minn. -New tv, vhf ch. 9. FCC 1290 kc, 1 kw daytime. Post office address accessories. Granted May 26. Hearing Examiner Harold L. Schils issued initial Ararat, Va. Estimated construction cost $16,242, WHXY Bogalusa, La.- Charles W. Holt & Dave decision looking toward grant of the application first year operating cost $37,436, revenue $58,613. A. Mattson Jr. d/b as Bogalusa Bcstg. Co. granted of Family Broadcasting Corp. (KEYD) for con- Mr. Epperson is engineer at WPAQ Mt. Airy, of to 13. voluntary assignment license Bogalusa struction permit for new tv station on ch. 9 in N. C. Filed May Bcstg. Corp. for $10,000. Principals retaining Minneapolis, Minn.; engineering condition. Com- identical interests are: President D. A. Mattson peting applications of Independent Broadcasting Jr. (50 %), Vice President Charles W. Holt (49 %), Co. and Twin Cities Broadcasting Corp. were dis- Existing Am Stations ... and Secretary Connie L Holt (1 %). Granted May missed without prejudice on April 27. Action 20; announced May 25. May 20. -AM Mass. B. B. BY FCC WCOP -FM Boston, -Thomas Petersburg, Va. -Vhf. ch. ECC Hearing Ex- ACTIONS Baker Jr., A. G. Beaman & Roy V. Whisnand aminer Claire W. Hardy issued initial decision WSUI Iowa City, Iowa-State U. of Iowa grant- granted voluntary assignment of license to Boston looking toward grant of the application of South - Post for $210,000. President and publisher John side Virginia Telecasting Corp. for construction ed permission to reduce hours of operation from new to of 61/4 hours daily from Fox is sole owner and applicant for tv sta- permit for new tv station on ch. 8 in Petersburg, unlimited minimum 5 Granted May 26. Aug. through Sept. 25 in order to observe tion on vhf ch. at Boston. Va.; engineering condition, and denial of the 7n period. Granted May 19; announced WMAJ State College, Pa.- Centre Bcstg. Inc. competing application of Petersburg Tv Corp. May 25. granted involuntary transfer of control to County Action May 26. WCHO Washington Court House, Ohio -Court National Bank at Clearfield. and W. K. Ulerich, Milwaukee, Wis.-New Tv, vhf ch. 12. FCC off executors and trustees of the estate of Richard Hearing Examiner Herbert Sharfman issued ini- House Bcstg. Co. granted permission to sign J. Kennard (38 %), deceased. Mr. Ulerich indi- tial decision looking toward grant of the applica- at 6 p.m. on Saturdays. Granted May 17; an- vidually owns 38 %. Granted May 21. tion of Milwaukee Area Telecasting Corp. for nounced May 25. WCRE Cheraw, S. C.- Chesterfield Bcstrs. Inc. CP for new tv station on ch. 12 in Milwaukee, WTRW Two Rivers, Wis. -Two Rivers Bcstg. granted voluntary acquisition of control by R. D. Wis. engineering condition and subject to the Co. permission to sign -off at 6 p.m. from condition that the grant is without prejudice to granted Baxley through purchase of 20 shares of stock any action the Commission may take with re- April 1 to Sept. 1. Granted May 19; announced from Hugh T. Morris. Mr. Baxley will now be spect to any application which may be filed to May 25. president and 60% stockholder. Remaining 40% effectuate an agreement dated May 14 with interest is held by Robert C. Misenheimer, secre- Wisconsin Bcstg. System Inc., Milwaukee Bcstg. APPLICATIONS tary- treasurer. Granted May 21. Co.. and Kolero Telecasting Corp. The compet- WPLA Plant City, Fla. -W. A. Smith seeks WHAW Weston, W. Va. -Lewis Service Corp. ing applications of Wisconsin Bcstg. System, Inc., CP to change from 1570 kc daytime to 1230 kc granted voluntary assignment of license to Cen- Milwaukee Bcstg. Co. and Kolero Telecasting unlimited. Filed May 20. tral W. Va. Service Corp. for $25,000. Principals Corp. were dismissed without prejudice on May WPGC Morningside, Md. -Harry Hayman seeks include President -Treasurer Richard H. Ralston 18. Action May 21. CP to change from 1580 kc 250 w daytime to (49.6 %), owner of Buchannon Record, (Buchan - 1570 kc 1 kw daytime. Filed May 20. non, W. Va.), newspaper and commercial print- OTHER ACTIONS ing, Vice President-Secretary Francis E. WIVI Christiansted, V. I. -Radio American and Memphis, Tenn. -Vhf ch. 3 proceeding. By West Indies Inc. seeks CP to change from 1230 Andrews (49.6 %), retail jewelry. Granted May Order, the Commission denied petition filed 26. kc 250 w to 1220 kc 1 kw. Filed May 18. March 2, by WREC Memphis, Tenn., requesting KNEW Spokane, Wash.-Inland Empire Bcstg. review of an examiner's ruling on motion to Co. seeks CP to change from directional day APPLICATIONS require WMPS, competing applicant for new tv and night to directional night only on 790 kc. KGB San Diego, Calif. -General Teleradio Inc. station in Memphis on ch. 3, to produce evidenti- Filed May 18. seeks voluntary assignment of license to Marion ary matters in this proceeding. Action May 21. R. Harris for basic rental of $27,500 per year with Daytime Skwave Proceeding -FCC by Order, option to purchase. Mr. Harris is general man- denied petition filed by Dow. Lohnes and Albert- New Fm Station . . . ager KGB. Filed May 21. son on May 17, to continue the oral argument WIBM Jackson, Mich. -WIBM Inc. seeks volun- scheduled for June 7, in the Daytime Skywave ACTION BY FCC tary assignment of license to Booth Radio & Tv proceeding and petition of A. Earl Cullum, Jr., Stations Inc. for $115,865. President-Treasurer filed May 18, to change procedure in this pro- Detroit, Mich. -Michigan Music Co. granted CP John L. Booth and family are sole owners. Booth ceeding. Action May 20. for new Class B fm station on ch. 278 (103.5 mc); Radio & Tv is permittee of WSBM -TV Saginaw, Daytime Skywave Proceeding -FCC granted in ERP 20 kw; antenna height above average terrain and owner of WBBC Flint, WJLB Detroit. WSGW part request of the Federal Communications Bar 200 ft. Granted May 26. Saginaw, all in Michigan. Filed May 19. Association of May 21, and extended the date Page 108 May 31, 1954 BROADCASTING TELECASTING for filing appearances in re the Daytime Sky - Va. Telecasting Corp. -Granted request of South - Renewal of License wave proceeding, to June 1, the date for filing side for dismissal of its petition to enlarge the briefs to June 8, and the KORB (FM) Oklahoma CRy, Okla., Board of date for oral argument issues filed Nov. 18 in proceeding re applications Education of the City of Oklahoma City, State to June 15. Action May 25. for ch. 8 (Dockets 10737 -38). of Okla.- (BRED -85). Henderson, Nev. -Vhf ch. 2 proceeding. FCC By Hearing Examiner William G. Butts WABE (FM) Atlanta, Ga., Board of Education Comr. E. M. Webster granted petition of KRAM of the city of Atlanta- (BRED -18). to dismiss Binghamton, N. Y., Southern Tier Radio Service without prejudice its bid for new tv Inc.; Endicott, N. Y., Ottaway Stations Inc. ESTE (FM) Emporia Kan., Kansas State Teach- station on vhf ch. 2 and retained in hearing ap- ers College of Emporta -(BRED -113). plication of KFSA. Action May 25. -On request of applicants filed May 7 and May 12, granted suggested corrections to the record Modification of CP Klamath Falls, Ore. -Vhf ch. 2 proceeding. By in proceeding re ch. 40 (Dockets 10681 -82). WILM -TV Wilmington, Del., Delaware Bcstg. Order. the Commission denied joint petition filed By Co.-Mod. of on May 7, by KFJI and Klamath Falls Tv Inc., Hearing Examiner Millard F. French CP (BPCT -1712) which authorized Phoenix, Ariz., Arizona Tv new tv station for extension of completion date requesting removal of the hearing on their ap- Co.- Ordered that 1 -14 the hearing 3 to -55 (BMPCT- 2124). plications for new tv station in Klamath Falls. further in re ch. which was con- KGLO -TV Mason Ore., on ch. 2, from Washington, D. C., to Kla- tinued indefinitely on April 30, be resumed on City, Iowa, Lee Radio Inc.- May 21 (Docket 10878). Mod. of CP (BPCT-1230) which authorized new math Falls. Action May 2L tv station for extension of completion date to Milwaukee, Wis.-Vhf ch. 12 proceeding. FCC By Hearing Examiner Harold L. Schilz 12 -14 -54 (BMPCT- 2120). Comr. John C. Doerfer granted petitions of Gave notice of corrections to the transcript of WFPG -TV Atlantic City, N. J., Neptune Best& WFOX, WEMP and Kolero Telecasting Corp. to record in re applications of Radio Associates Inc. Corp. -Mod. of CP (BPCT-269), as mod., which dismiss without prejudice their applications for and WLOX for ch. 13 in Biloxi, Miss. (Dockets authorized new tv station for extension of com- ch. 12; retained in hearing application of Mil- 10844 -45). pletion date to 12 -21 -54 ( BMPCT- 2125). waukee Area Telecasting Corp. Action May 18. WHEN -TV Syracuse, N. Y., Meredith Syracuse BROADCAST ACTIONS Tv Corp. -Mod. of CP (BPCT -1782) which thorized au- License Renewal new tv station for extension of com- Hearing Calendar . pletion date to 12 -16 -54 (BMPCT -2123). WBBF N. WCOG -TV Greensboro, N. C., Inter -City Ad- Rochester, Y., WBBF Inc. -Granted vertising June 1 renewal of license for the regular period; and by Co. of Greensboro, N. C. -Mod. of CP order denied petitions filed by WSAY Rochester, (BPCT -588), as mod., which authorized new tv St. Louis, Mo. -Vhf ch. 11, further hearing be- N. Y., on Sept. 24 requesting reconsideration of station for extension of completion date from fore Examiner Thomas H. Donahue - WEW. Commission's action of Aug. 26 granting appli- 6 -19 -54 (BMPCT- 2122). KMOX, KSTM -TV, St. Louis Amusement Co., cation of S. W. Townsend, et al. to transfer con- WDSM -TV Superior, Wis., WDSM Television 220 Tv Inc. trol of WBBF (formerly WARC), and motion to Co. -Mod. of CP (BPCT -728) which authorized New Orleans, La.-Vhf ch. 4, further hearing strike reply filed on Nov. 6 by WSAY, and af- new tv station for extension of completion date before Examiner Elizabeth C. Smith WWL, firmed its Aug 26 action (BTC- 1518). to 12 -14 -54 (BMPCT- 2121). WTPS, WNOE. - WSYR -AM -FM Syracuse, N. Y., Central New WDAN Danville, III., Northwestern Pub. Co.- York Bcstg. Corp. Mod. of CP (BP -9026) which authorized installa- Miami, Fla. -Vhf ch. 7, further hearing before -Granted renewal of licenses tion of new Examiner without prejudice to further inquiry into li- transmitter for extension of com- James D. Cunningham -Biscayne Tv censee's qualifications upon resolution of the pletion date (BMP- 6526). Corp., East Coast Tv Corp., South Fla. Tv Corp., pending anti -trust suit. KJOE Shreveport, La., Audiocasting Inc. -Mod. Sunbeam Tv Corp. of CP (BP -8822) which authorized new standard Raleigh, N. C. -Vhf ch. 5, further hearing be- broadcast station for approval of antenna, trans- fore Examiner Millard F. French -WPTF, WRAL. May 20 Applications mitter location and specify studio location as June 2 726 Cotton St., Shreveport (BMP -6527). ACCEPTED FOR Pittsburgh, Pa. -Vhf ch. 11, further hearing be- FILING Remote Control fore Examiner Charles H. Frederick -KDKA, License for CP WTBC Tuscaloosa, Ala., Tuscaloosa Bcstg. Co, WWSW, WJAS. -(BEC -405). WMOK Metropolis, Hl., James H. Firmin, Wal- KLKC Parsons, Kan., Community Bcstg. Co. Erie, Pa. -1400 kc, further hearing before Ex- ter H. Firmin, Noah J. Korte, William R. Tiller, -406). H. -(BEC aminer Gifford Irion -WJET. Don M. Park, Eddie Clark, J. B. Humma S. F. WTIK Durham, N. C. WTIK Inc.-(BRC -400). June 4 Chase, Robert V. Gillespie Bernard Lurie and WNIX Springfield, Connecticut Valley Elva M. Firmin d/b as Fort Massac Bcstg. Co. Bcstg. Co. -(BRC -408). Henderson, Nev. -Vhf ch. 2, before Examiner License to cover CP (BP -9082) which authorized Claire W. Hardy -KFSA, KRAM. increase in power and change in main studio Renewal of License location (BL- 5309). WHLM Bloomsburg, Pa., Harry L. Magee tr /as WKBV Richmond, Ind., Central Bcstg. Corp. Bloom Radio -(BR-1956). Rule- Making Petitions . . . License to cover CP (BP- 8618), as modified,- WHGB Harrisburg, Pa., Harrisburg Bcstg. Co. which authorized change in transmitter and stu- -(BR- 1218). 5-13-54--Lexington, Ky., American Bcstg. Corp. dio locations and installation of new antenna WHUN Huntington, Pa., The Joseph F. Biddle Motion to dismiss opposition of WHAS Inc.. to system (BL- 5312). Pub. Co.- (BR- 1487). petition- of American Bcstg. Corp. to amend Sec- KCSR Neb., Community Service Ra- WKRZ Oil City, Pa., WKRZ Inc. -(BR- 1239). tion 3.606. Table of Assignments and Section dio Corp.-License to cover CP (BP- 8996), as WHAT Philadelphia, Pa., Independence Bcstg. 3.610, Separation and Boundary Line Between modified, which authorized new standard broad- Co.-(BR -359). Zones I and II filed for American Bcstg. Corp. cast station (BL- 5308). Renewal of License Returned (Sec. 3.608, 3.610 (a) (I) & Fig. 1, Appendix 1). WLNH Laconia, N. H., Northern Bcstg. Corp. - WGNR New Rochelle, N. Y., Radio New Ro- 5 -14 -54 --Gulf of Mexico Area and Southern License to cover CP (BP- 8979), as modified, chelle Inc. -(BR-2577). Area, Hastings which authorized change in frequency, increase Calif. Instrument Co., Inc., Ray - power, change hours of operation and installation Standard Applications Returned dist Navigation Corp. -Joint petition requesting KWRF Warren, Ark., Paul and G. the Commission to amend Subpart M of Part 11, of new transmitter (BL- 5307). Fiser John Rules Governing the WEMR Emporium, Pa., Kenneth E. Rennekamp, Rye d/b as Pines Bcstg. Co.-Voluntary assign- Industrial Radio Location tr /as Elk- Cameron Bcstg. Co.- License to cover ment of license to Paul Fiser, John G. Rye and Service. CP (BP- 8265), as modified, which authorized new Lee Reaves d/b as Pines Bcstg. Co. (Filed on 5- 18 -54- Lexington, Ky., American Bcstg. Corp. standard broadcast station (BL- 5311). wrong forms). -Opposition to petition for amendment of Sec. WMCH Church Hill, Tenn., Twin Cities Bcstg. KFSC Denver, Colo., Francisco V. (Paco) San- 3.606, 3.610 (a) (1) and Fig. 1, Appendix 1, of Com- Co. d/b as Harry J. Morgan and Thales E. Wallace chez- License to cover CP (BP- 8818), as mod., mission's Rules and Regulations governing tv -License to cover CP (BP- 8934), as modified, which authorized new standard broadcast sta- broadcast stations filed by Crosley Bcstg. Corp. which authorized new standard broadcast station tion. (Necessary to file 302). (Sec. 3.606, 3.610 (a) (1) & Fig. 1, Appendix 1). (BL- 5306). Modification of CP 5- 20 -54- Lexington, Ky., American Bcstg. Corp. Renewal of License KFVS -TV Cape Girardeau, Mo., Hirsch Bcstg. -Motion to dismiss opposition of Crosley Bcstg. WCDL Carbondale, Pa., Carbondale Bcstg. Co. Co. -Mod. of CP (BPCT -727) which authorized Corp. to petition for amendment of Sec. 3.606. -(BR- 2411). new tv station for extension of completion date 3.810 (a) (1) and Fig. 1, Appendix 1 of Commis- WCAU Philadelphia, Pa., WCAU Inc.-(BR- to 12 -14 -54 (BMPCT- 2127). sion's Rules and Regulations governing tv broad- 365). cast stations filed by American Bcstg. Corp. WARM Scranton, Pa., Union Bests. Co. -(BR- (Sec. 3.606, 3.610 (a) (1) & Fig. 1, Appendix 1). 1160). May 21 Applications 5- 20- 54- Detroit, Mich., Woodward Beats. Co.- WAYZ Waynesboro, Pa., Richard Field Lewis ACCEPTED FOR FILING Petition for amendment of Section 3.606 of the Jr. -(BR- 2865). Renewal of License Commission's Rules and Regulations (Sec. 3.606). WBAX Wilkes- Barre, Pa., John H. Stenger Jr. -(BR -378). WKSB Milford Del., The Kent- Sussex Bcstg. WIBG -FM Philadelphia, Pa., Seaboard Radio Co.- (BR- 2885). Bcstg. Corp. -(BRH -586). WKAP Allentown, Pa., WKAP Inc.-(BR- 1566). Routine Roundup . . , WFBG Altoona, Pa., The Gable Bcstg. Co.- Remote (BR -336). Control WGPA Bethlehem, Pa., The Bethlehems' Globe May 20 Decisions WSGN -FM Birmingham, Ala., Jemison Bcstg. Pub. Co.- (BR- 1463). Co.- (BRCH -88). WISE Butler, Pa., Butler Bcstg. Co.-(BR- 1155). ACTIONS ON MOTIONS WTBC -FM Tuscaloosa, Ala., Bertram Bank, et WESA Charleroi, Pa., Monogahela Valley Bcstg. al d/b as Tuscaloosa Bcstg. Co.- (BRCH -89). Corp. -(BR- 1785). By Comr. John C. Doerfer WFRM Coudersport, Pa., Farm and Home Granted request of Zenith Radio Corp., Chi- License for CP Bcstg Co.- (BR-2836). cago, for withdrawal of its petition filed April 23 WFSU -FM Tallahassee, Fla., Board of Controls- WEST Easton, Pa., Associated Bcstrs. Inc. for continuance of hearing re applications for Acting for and on behalf of the Fla. State U.- (BR -346). ch. 2 (Dockets 8917 et al), and said petition for License to cover CP (SPED -237) which author- WKBO Harrisburg, Pa., Keystone Bcstg. Corp. continuance was dismissed. Also granted request ized new non -commercial educational fm sta- -(BR ). of Zenith for withdrawal of its petition for review tion (BLED -151). WGAL Lancaster, Pa., WGAL Inc.-(BR-347). of Examiner's ruling denying petition for con- WGBH -FM Boston, Mass., WGBH Educational WLBR Lebanon, Pa., Lebanon Bcstg. Co .-(BR- tinuance filed April 19, in this proceeding, and Foundation -License to cover CP (BPED -245) said petition for review was dismissed. which authorized changes in licensed station WEDO McKeesport, Pa., Tri-City Bestg. Co.- Petersburg, Va., Petersburg Tv Corp., Southside (BLED -150). (BR- 1304).

schafer economy model paul schafer custom engineering 2279 ALLESANDRO STREET LOS ANGELES 39, CALIFORNIA remote control for $995 TELEPHONE NOrmandy 22161

BROADCASTING TELECASTING May 31, 1954 Page 109 FOR THE RECORD

WHWL Nanticoke, Pa., Radio Anthracite Inc. the hearing presently scheduled for May 27 is to 12 -4 -54; KBAY -TV San Francisco, Calif., to -(BR- 1547). continued to June 14 re ch. 9 (Dockets 10982 -83). 11- 11 -54. WKST New Castle, Pa., WKST Inc. -(BR -983). Actions of May 19 WIBG Philadelphia, Pa., Seaboard Radio Bcstg. By Hearing Examiner James D. Cunningham Corp. -(BR -339). Issued an Order to govern the course of hear- Remote Control WIP Philadelphia, Pa., Pennsylvania Bcstg. ing in re applications of Biscayne Television The following stations were granted authority Co. -(BR -356). Corp., et al. for ch. 7 in Miami, Fla. (Dockets to operate transmitters by remote control: WJMJ Philadelphia, Pa., Patrick Joseph Stan- 10854, etc.). WSGN -FM Birmingham, Ala.; WTBC -FM Tus- ton -(BR-2275). San Antonio, Tex., Mission Telecasting Corp., caloosa, Ala.; KLTZ Glasgow, Mont. KQV Pittsburgh, Pa., Allegheny Bcstg. Co.- The Walmac Co.- Granted petition of The Wal- (BR -367). mac Co. to amend application for ch. 12 (Docket Granted License WJAS Pittsburgh, Pa., Pittsburgh Radio Supply 11001), to furnish additional information regard- WAEW -FM Crossville, Tenn., WAEW Inc. - House-(BR -370). ing equipment, etc. Granted license to cover CP (BPH -1926) which WKBI St. Marys, Pa., The Elk- Cameron Bcstg. replaced expired permit; ch. 246 (97.1 mc) 9 kw, Co.- (BR- 2497). unlimited (BLH -960). WVSC Somerset, Pa., Somerset Bcstg. Co.- May 25 Decisions KFYO Lubbock, Tex., Plains Radio Bcstg. Co.- (BR- 2579). Granted license covering installation of new WILK Wilkes- Barre, Pa., Wyoming Valley BROADCAST ACTIONS transmitter as alternate main transmitter for Bcstg. Co.-(BR- 1408). Actions of May 21 night use only; condition (BL- 5293); and license covering installation of new transmitter as aux- Renewal of License Remote Control iliary transmitter for daytime use only (BL- 5294); WVAM -FM Altoona, Pa., The General Bcstg. The following stations were granted authority condition on both. Corp. -(BRH -742). to operate transmitters by remote control: KLVL Pasadena, Tex., Felix H. Morales- Grant- WLEU -FM Erie, Pa., WLEU Bcstg. Corp. - WTBC Tuscaloosa, Ala.; WNIX Springfield, Vt.; ed license covering change in hours of operation, (BRH -688). KLKC Parsons, Kan. using power of 500 w, 1 kw- daytime and installa- WEEX -FM Forks Township, Pa., Easton Pub. Granted License tion of DA for night use only (BL- 5251). Co. -(BRH -137). KSLV Monte Vista, Colo., San Luis Valley WRRN (FM) Warren, Pa.. Northern Allegheny WLNH Laconia, N. H., Northern Bcstg. Corp. - Bcstg. Co.- Granted license covering installation Bcstg. Co -(BRH-268). Granted license covering change of facilities, of an alternate main transmitter (BL- 5267); WEAK -FM Williamsport, Pa., WEAK Inc. - hours of operation and installation of new trans- granted license for am station and specify studio (BRH -184). mitter; 1350 kc, 5 kw, D (BL- 5307). 250 5213). WBEU Beaufort, S. C., Beaufort Bcstg. Co.- location; 1490 kc, w, unlimited (BL- WLYC -FM Williamsport, Pa., Lycoming Bcstg. KWOC Poplar Bluff, Mo. Poplar Bluff Bcstg. ' -553 ). Granted license for am broadcast station; 960 kc, Co. -(BRH Co.- Granted license 1 kw, D (BL- 5301). covering change from di- Modification of CP WRIC Richlands. Va., Clinch Valley Bcstg. rectional antenna DA -2 to directional antenna WBRC -TV Birmingham, Ala., Birmingham Corp.-Granted license for change in frequency; DA -N only; condition (BL- 5288). Bcstg. Co. Inc. -Mod. of CP (BPCT-857), as mod., 540 kc, 1 kw, D (BL- 5291). Modification of CP which authorized changes in facilities of existing WAFC Staunton, Va., American Home Bcstg. The following stations were granted Mod. of comm. tv bcstg. station for extension of comple- Co.- Granted license for am broadcast station; CP's for extension of completion dates as shown: tion date to 12 -17 -54 (BMPCT- 2128). 900 kc, 1 kw, D (BL- 5297). WISE -TV Asheville, N. C., WISE -TV Inc. WTPR -FM Paris, Tenn., Paris Bcstg. Co.- WAKR -TV Akron, Ohio, to 12- 14 -54; KBIC -TV Mod. of CP (BPCT -1143), as mod., which author-- Granted license for fm broadcast station (BLH - Los Angeles, Calif., to 12- 15 -54; WFTV (TV) Du- ized a new comm. tv bcstg. station for extension 965). luth, Minn., to 12- 13 -54; WMVO -FM Mount Ver- of completion date to 12 -29 -54 (BMPCT- 2129). KDYL -FM Salt Lake City, Utah, Intermountain non, Ohio, to '7-11-54; KSBR San Bruno, Calif., to WCUI (TV) Champaign, Ill., Champaign -Ur- Bcstg. & Television Corp.-Granted license cov- 11- 12 -54. bana Television Inc. -CP to replace expired CP ering changes in fm station (BLH -964). Actions of May 18 (BPCT -1631) which authorized a new comm. tv bcstg. station (BPCT- 1869). Granted CP Remote Control WHLS Port Huron, Mich., Port Huron Bcstg. WCLB Camilla, Ga., Capel Bcstg. Co.- Granted Co.-Granted CP to install the old main trans- authority to operate transmitter by remote con- May 24 Decisions mitter, at present location of the main transmit- trol. ter, on 1450 kc, 250 w (BP- 9286). Actions of May 17 ACTIONS ON MOTIONS WOMI Owensboro, Ky., Owensboro Bcstg Co.- Granted CP to install old main transmitter, at Remote Control On petition of Music Bcstg. Co. (WGRD) location of main transmitter, on 1490 kc, Grand Rapids, Mich., the on May Present The following stations were granted authority Commission 250 w to transmitters by remote control: 20 continued indefinitely the oral argument WRLD Lanett, Ala., Valley Bcstg. Co.- Granted operate scheduled for June 4 in Docket 11013 in re CP to make changes in the antenna system; in- WTUX Wilmington, Del.; WSCR Scranton, Pa.; Authority to Operate Pre -Sunrise Hours. WDUZ Green Bay, Wis.; WRBC Jackson, Miss.; crease in height; antenna 250 feet (BP- 9129). WBRE Wilkes- Barre, Pa.; KTIS Minneapolis, By Comr. John C. Doerfer Modification of CP Minn.; KNAF Fredericksburg, Tex.; KMHT Mar- Chief Broadcast Bureau -Granted petition for were shall, Tex.; KFSC Denver, Colo.; KTIS -FM Min- an extension of time to and including June 3 The following stations granted Mod. of neapolis, Minn. within which to file his response to separate CP's for extension of completion dates as shown: pleadings filed by Arthur R. Olson and Wrather- WTLE Evanston, Ill., to 10- 12 -54; WFPG -TV Granted License Alvarez Inc. in re application of Tulsa Bcstg. Co., Atlantic City, N. J., to 12- 21 -54; KFVS -TV Cape WLIK Newport, Tenn., Arthur Wilkinson Lum- 8 Girardeau, Mo., to 12- 14-54; WACA Camden, ber license for am broadcast sta- Muskogee, Okla., for ch. (Docket 10836). 15 Co.-Granted S. C., to 7- -54, condition. tion; 1270 kc, 1 kw, D (BL- 5274). By Hearing Examiner William G. Butts Actions of May 20 WOMI Owensboro, Ky., Owensboro Bcstg. Co. Binghamton N. Y., Southern Tier Radio Service -Granted license covering installation of new Inc.; Endicott:, N. Y., Ottaway Stations Inc. New York, N. Y., American Bcstg. -Paramount transmitter (BL- 5290). -Granted request of Ottaway Stations for exten- Theatres Inc.- Granted mod. of informal permit WSTV -FM Steubenville, Ohio, WSTV Inc.- sion of time from May 24 to June 4 in which to to supply tv programs broadcast in the U. S. to American Bcstg.-Par- Granted license covering changes in station; ch. file Proposed Findings re applications for ch. 40 over tv stations licensed 278 (103.5 mc), 3.1 kw, U (BLH -963). (Dockets 10681 -82). The Examiner, on his own amount Theatres Inc. to Canadian tv broadcast motion, ordered that the replies which the parties stations CBFT (TV) Montreal, Quebec; CBLT (TV) Modification of CP had been given a right to file not later than June Toronto. Ontario; CKCO -TV Kitchener, Ontario; The following stations were granted Mod. of 1, may be filed not later than June 11. CBUT (TV) Vancouver, British Columbia; CBOT (TV) Ottawa, Ontario; CKSO -TV Sudbury, On- CP's for extension of completion dates as shown: By Hearing Examiner Charles J. Frederick tario; CFPL -TV London, Ontario; CHSJ -TV St. KJEO (TV) Fresno, Calif., to 12 -8 -54; WBRC -TV John, New Brunswick, and CBWT (TV) Winni- Birmingham, Ala., to 12- 17 -54; WOC -TV Daven- Ordered that City of Jacksonville, et al. appli- port. Ito 12-11-54; KATV (TV) Pine Bluff, cants for ch. 12 in Jacksonville, Fla., shall submit peg. Manitoba, for broadcast in Canada for period one set of its exhibits to the Hearing Examiner ending 2 -1 -55. Ark., 1 -141 on June 20, and the taking of oral testimony The Commission, by a Board composed of shall commence on July 7, 1954 (Dockets 10833 Modification of CP Commissioners Hyde (Chairman) and Webster, et al). The following stations were granted Mod. of on May 25, set aside action of May 19, 1954, CP's for extension of completion dates as shown: granting the application of WGHF Inc. for re- By Hearing Examiner Thomas H. Donahue WIND -TV Chicago, Ill., to 11- 25 -54; WDSM -TV newal of license of WGHF (FM) New York. N. Y. Hatfield, Ind., Owensboro On The Air Inc., Superior, Wis., to 12- 14 -54; WHEN -TV Syracuse, Owensboro Pub. Co.-On request of parties, N. Y., to 12- 16 -54; KGLO -TV Mason City, Iowa. May 25 Applications ACCEPTED FOR FILING Renewal of License WLOA Braddock, Pa., Matta Bcstg, Co. -(BR- 1682). WHYL Carlisle, Pa., Richard Field Lewis Jr.- (BR- 2220). WLEU Erie, Pa., WLEU Bcstg. Corp. -(BR -850). ,ALLEN hÄNUER Pa., Radio Hanover Inc.- WHITE Hanover, (BR- 2230). WHOD Homestead, Pa., Steel City Bcstg. Corp, C' `x.clolíator -(BR-2175). WMRF Lewistown, Pa, Lewistown Bcstg. Co: (BR- 1124). FOR SALE WMCK McKeesport, Pa., Mon -Yough Bcstg. Co. THE PURCHASE AND -(BR- 1577). WMGW Meadville, Pa., Meadville Bcstg. Serv- OF RADIO AND TELEVISION ice Inc. -(BR- 1869). WPEN Philadelphia, Pa., Wm. Penn Bcstg. Co. STATIONS -(BR -363). WPAZ Pottstown, Pa., Pottstown Bcstg. CO.- 1701 K St., N. W. Washington 6, D. C., NA. 8 -3233 (BR-2655). WISL Shamokin, Pa., Radio Anthracite Inc.- (BR- 1962). Lincoln Building New York 17, N. Y., MU. 7 -4242 WMBS Uniontown, Pa., Fayette Bcstg. Corp. - (BR -931). 401 Georgia Savings Bank Bldg. Atlanta 3, Ga., WLYC Williamsport, Pa., Lycoming Bcstg. Co. -(BR- 2627). LAmar 2036 WORK York, Pa., York Bcstg. Co. -(BR -805). (Continued on page 115) Page 110 May 31, 1954 BROADCASTING TELECASTING PROFESSIONAL CARDS

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BRO\DC:\si INC TELECASTING May 31, 1954 Page III CLASSIFIED ADVERTISEMENTS Help Wanted- (Coned) Payable in advance. Checks and money orders only. Production- Programming, Others Deadline: Undisplayed- Monday preceding publication date. Display-Tuesday preceding publication date. Good local newsman. Progessive news. special events minded station. Writing, announcing Situations Wanted 204 per word -,52.00 minimum Help Wanted 254 per word - ability essential. Besides news "know-how" real $2.00 minimum newsman will have eagerness to accept challenges of good coverage. Salary open. Good working All other classifications 304 per word -,54.00 minimum Display ads $15.00 per inch conditions, opportunity. Box 601C, B.T. No charge for blind box number. Send box replies to BROADCASTING TELECASTING, 1735 DeSales Journalism graduates attention. Especially M. U. St. N. W., Washington 6, D. C. men. We're looking for a radio news editor with Arnaman : If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance emphasis on local coverage. Latest and complete uparately, pleas). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Bacuocu r- equipment. Pleasant community and working ta Tuer-Arum entreaty repudiates any liability or responsibility for their custody or return. conditions -some air work required. Top pay for man who can fill the bill. Prefer background, actual radio experience. Apply to Box 374D, B.T. Wanted Help Wanted Help -(Cont'd) We need an experienced program director for our combined ABC radio and television affiliate Managerial Seasoned disc jockey-first class ticket. Engi- in a metropolitan area of over a million. Com- neering ability secondary. Powerful independent petition is severe and we need a wide awake Manager, young, ambitious with previous sales station carrying heaviest commercial schedule progressive man with good program sense and and managerial experience small station, for a city over 100,000. Must be strong air salesman. commercial ideas. This operation is long and metropolitan market. Unusual opportunity for Must like country music. No musicians desired well established and has good public acceptance. manager metropolitan market. Box 359D, ne r. -we have them. Right man can make about Good working conditions. Salary open. Excel- $5,000.00. yearly. Send audition tape and com- lent future. Reply to Box 525D, B -T. General manager for 500 watt daytime independ- plete information, Manager, KDAV, Lubbock, ent in single station midwestern market of Texas. Opportunity male copywriter with announcing 20,000. Must be strong on sales and have knowl- experience. Submit samples. KFRO, Longview. small is one Texas. edge of market operation. Station Announcer with first ticket. $325.00. to start. of three owned by same stockholders. Wonder- Pleasant working conditions. vacation, chance to ful opportunity for man who can prove himself. advance, permanent. Send tape. KLKC, Parsons, write Box 494D, B.T. Kansas. Television Salesman or manager, with ability to sell accounts. Market over 150,000, southeastern loca- Have opening for 3 excellent announcers, ap- Help Wanted tion for newly established wired music company. proximately August 1, Tucumcari, N. M., and Market without competition. Investment open Hobbs, N. M. Salary from $300 up depending on but secondary to ability. If you can sell and close your qualifications. Contact Lloyd Hawkins, Salesmen accounts, opportunity for interest in business. KTNM, Tucumcari, N. M. This is a partnership, with both partners now actively engaged in radio, so you will be among Television salesman. Vhf wants salesman who friends. Box 504D, B.T. Play-by -play sports announcer needed at once. can sell programs. Person who can do the Airmail tape and background to KVBC, Farm- may expect rapid advancement to managerial ob. ington. N. M. Salary and commission. Southwest. Write ox Salesmen 484D, B.T., and give complete details. Our employees know of this ad. Guaranteed income $400. monthly against com- Staff announcer: 5 kw am and vhf television sta mission, protected territory, active account list. tions. Thorough knowledge of control board Amazing 24 -hour timeswitch, automatic tape re- fertile market. Bonus, company paid pension essential. Apply in writing to: Bill Shell, WJHL, corder 3sá -7 ;5 enables producers, performers, plan. Independent daytime kilowatt wants ex- Inc., Johnson City, Tennessee. agencies aircheck without attendant, holidays, perienced sales producer who desires to settle week -days. $139.50 guaranteed. Mayo, 111 W. 57th in progressive northern Illinois community. Street, New York, N. Y. Personal interview required. State age, experi- Colored disc jockey. Must be good southerner. ence. Box 495D, B.T. Humorous. Good ad -lib. Call 8-1551 or write Experienced salesman to sell in competitive mar- Radio Station WOIC, Columbia, S. C. ket. Must be strong on sales and ideas. Send all Adding to growing sales staff. Need man between replies to Box 939, Anchorage, Alaska. 25 and 35 for local sales with some announcing. Salary plus commission. Airmail particulars to Combo man interested in permanent position. Jim Hairgrove, KFRD, Rosenburg, Texas. WOZK, Ozark, Alabama. Situations Wanted Time salesman. Salary plus commission. Good market. ABC Network. XPRO, Longview. Texas. Experienced staff announcer strong on news and Managerial records wanted by 5,000 wetter. Give full ex- Staff announcer, experience preferred, not neces- perience, references, salary wanted. WRBC, Jack- Mature manager available immediately. Stress sary, must have ability. Play-by -play pays extra. son, Miss. sales and low operating cost. Have money to Car advantageous. Salary commensurate with ex- invest if desired. Box 193D, B.T. perience and ability. Send full information, salary requirements, photo and audition to KSCB, Technical Experienced manager, small medium- market. Liberal, Kansas. Let's both make money. Box 501D, B.T. Salesman at once, man or woman. 25% commis- Vhf -tv and am station in midwest needs experi- Desire to relocate in medium sized market. Ex- sion, 5000 watt, day and night. WKNIC. Muske- enced and inexperienced engineers and operators. perienced in sales, play -by -play Class AA base- gon, Michigan. Supply data on experience, education and snap- ball, college football, basketball and general staff shot. Box 340D, B.T. work. Family man. Amiable and a hard worker. Announcers Box 503D, BT. Engineer. Large east coast city, am -fm. Strong Combo -program director -morning personality: salary, Radio worries? Do you have them and want to Looking for strong idea man with enthusiasm on maintenance, excellent experienced get away from it all? Here's a team of real for infusing new life into bread- and -butter side only. 40 hour week. Box 391D, B.T. radio men who can cut down your high blood of am -tv operation in coastal New England city. pressure and your operational costs at the same Must also anticipate doing personable early Small progressive network station, needs chief time. Will do your complete job of station man- morning DJ show. Salary and talent. Tempera- engineer, limited air hours, top pay. congenial agement, sales management and programming ment problems and drifters not considered. Box the way it should be done. Thoroughly experi- staff. Plenty advancement, raises. Send full de- enced all radio with enthusiasm and showman - 859C, B.T. tails, tape, photo. Box 512D, B.T. ship so essential to good management. Produce Salesman or announcers with 1st tickets. West- real saleable radio with a sparkle in it. Non- drinkers, fine characters and best of references. ern Ohio. Box 77D. B.T. Solid progressive daytimer New York State has Bad faults are work. We're rough on com- own boss. Must be re- hard Disc jockey with experience and established chief opening. No shift, petition. Want congenial atmosphere, permanent ratings -good opportunity for right man on 5,000 liable, have know -how. Box 52613, B.T. location. All this is available now and at a very watt music station -big market, good deal. Box reasonable rate. Box 518D, B.T. 4590, B.T. Wanted -July 1st - Combination engineer - an- Experienced all phases radio broadcasting and Attention journalism graduate -Pennsylvania nouncer, to be chief engineer. North Carolina television. First class license. Thirty -six years. daytimer needs a news editor for local coverage. station. Box 541D, B.T. Desires to manage station. Box 539D, B.T. Box 478D, B.T. Combo man. First phone, strong on engineering Announcer Experienced newsman with special emphasis on light announcing. 250 watt indie. Good liv- local news reporting and special events ability on ing- working conditions. Top pay. Y'all come .. . Sports director. Experienced in all phases radio - needed in top -flight midwestern station. Oppor- Box tunity to do television work at same station in to Fort Payne, Alabama. Contact George Goth - television. Employed. Immediate reply. conjunction with radio. Excellent working con- berg, WFPA. Call 1400. 191D, BT. ditions. Good salary. Send tape, letter with and picture to Box 485D, B.T. 9 years experience-top quality news, special background WLBC and WLBC -TV needs technician with first events, commercials. Handle any staff duty- class license, need be experienced. Pay scale can program. Married, 2 children. Want to settle Experienced announcer- engineer. First class tick- not down. Box 240D, B.T. et. Accent on announcing. No maintenance. 1 60 to 90 dollars per week depending on experience kilowatt. Network affiliate, southwest. Seventy - for five day 40 hour week. Contact Assistant Announcer. First class license, experienced. five dollars for forty -hour week to start. Box Chief Engineer Patrick Finnegan. Northern Ohio or vicinity preferred. Box 334D, 514D, B.T. BT. Experienced announcer wanted immediately, First phone and some announcing. New daytime Play -by -play sports man with 10 years experience large southern city. Prefer morning man capable kilowatt directional. Immediate and permanent. looking for a "break," top -notch dee jay, special of stepping into established "rise and shine" type WRRR, Rockford, Illinois. events, best of references. Play -by -play a must. program. Tape and details first letter. Box 538D, $85. plus talent. Write Box 385D, B.T. Chief engineer -announcer, daytime station, 1 Combo 1st phone, young, experienced, versatile New Mexico, to go on Combo announcer with news experience. Good kilowatt, Hobbs, air July announcer. Sales training, desires position with steady job for right man. Best living conditions. 15, salary $375 to $400. Contact Lloyd Hawkins, possible future in sales and management. Pres- KASI, Ames, Iowa. Tucumcari, New Mexico. ently employed. Available Sept. 15. Box 424D, B.T. Situations Wanted- (Cont'd) Situations Wanted-(Cont'd) Situations Wanted -(Coned) Announcer-experienced, mature. Summer re- Versatile announcer, staff news, commercials, Thoroughly experienced, mature announcer seeks placement, or now thru Sept. Experienced pro- strong DJ and play -by -play sports. College, exposition established station. Expect above av- duction, direction, copy. Taught empt, travel, resume, tape. Box 522D, B.T. erage potential. Keith Griggs, 2927 S. E. 80, BT. radio. Box 437D, Portland, Oregon. Recent Cambridge Radio graduate with excellent Announcer, DJ, newscaster, control board, lim- Announcer -Fine voice -college graduate. .Ambi- potential. Desires position with future. All- ited experience, unlimited ambition. Single, 21, tious-all phases -Try mel Box 447D, B.T. around announcer, good commercial delivery. draft exempt. Permanent station asset. Tape, DL Authoritative newscaster. Box 523D, B -T. references. Marty Monroe, 248 Bay 22nd Street, Country, western and gospel music DJ. Licensed, Brooklyn 14, N. Y. go anywhere. Box 481D, BT. DJ, announcer, me type, 3rd phone. Personality style. No aversion to small town. Tape, photo Staff announcer. Three months experience, news, on request. Box 524D, disc jockey, commercial writing, veteran single, Combo man, some experience, wishes local sta- B.T. will travel. College graduate, available now. tion employment within commuting distance of Bill Mosca, 403 East 3 Street, Brooklyn 18, N. Y. New York City. Box 463D, B.T. Young combo announcer, 1st phone -family man light experience -eager to learn. Willing to Well known, top rated, personality DJ morning travel. Box 528D, B.T. Technical man in top market wants a change. 10 years experience. Can produce results for top station. Announcer -DJ. Experienced all phases broad- Experienced as engineer or chief 250 to 50kw. Consider spot, sponsor basis. Tape, resume avail- casting. Desires am -tv operation. Presently em- Available soon. Box 4400, B.T. able. Box 470D, B.T. ployed. Second largest market. Midwest preferred but will consider any location. Box 529D, Engineer /administrator, age 33. Sixteen years Announcer. Competent; thoroughly experienced: B.T. technical experience, 7 years administration, for- pleasant delivery: excellent references; metro- eign and domestic. Married, no children. First politan market. Box 473D, B.T. Need a hard working, very conscientious combo phone. Overseas assignment preferred. Excellent man? references. Complete summary on request. Box Experienced- sober, married. Will con- 454D, B.T. Attention California. Sports and newsman, 9 sider straight engineer in larger station. Box years experience, desires position with California 530D, B.T. station. Currently employed. Reply Box 478D, Girl -college graduate -experienced radio pro- B.T. duction, continuity -seeks N. Y. C. job. Box 421D, News and sports director who thrives on work, BT. wishes to be compensated . . . in money. Box 531D, Experienced DJ. Indie station. Prefer work 1,000 B.T. 1st class phone 1!5 years of am and 2 years mile radius N. Y. Tape, references. Box 479D, B.T. technical school. Interested also in television Massachusetts workhorse soon available. Desires opening. Box 4710, BT, combination sports, news, program director. Box Announcer -graduate SRT, wishes position with 532D, B.T. Combo first phone. 2 years radio and television small station. Good references. Available. Box broadcast school. Box 472D, B.T. 480D, B.T. Summer replacement announcer -experienced. Also production, direction. Mature. Console First phone, recent graduate. No experience. 29, single, draft exempt, 10 months experience, experience. Box 533D, B.T. Willing to travel. Box 474D, B.T. restricted permit, midwest preferred. Staunton, Ill. Telephone 328 486D, -W. Box BT. Announcer, experienced. Two years. Two de- Engineer- announcer (first -class) experienced grees. Gimmicks to classics. Northeast. Tired news and DJ- Desperately needs job. Box 488D, Announcer, strong on music, commercials. Sober, of cheeseburgers and ropes. Want steak and B.T. reliable. Will travel. Disc, data and photo on havanes. Box 534D, B.T. request. Box 487D, B.T. Engineer, first phone, 1?5 years broadcast. Ex- Teacher or announcer available, 6 years expe- cellent announcer. Prefer Texas. Box 496D, B.T. 1st class combo man . 3 years . presently rience. Familiar all phases. Degree. Box 5360, employed ... work staff and 335 hour afternoon B.T. Am engineer. Experienced xmtrs, remotes, re- disc show . . . Ranked number 1 DJ' in a town cordings (tape and disc), maintenance. Box of 4 networ stations. Desires Florida location. Desire permanency, 6 years experience. Mature, 507D, B -T. Available middle August. Box 489D, B.T. reliable, strong news, original DJ, sports, familiar all phases. Degree. Operate board, tape on Family man seeks station that offers pleasant Staff announcer. Graduate Midwestern Broad- request. Box 537D, B.T. working conditions and a permanent future to a casting School. Commercials, news, DJ. Veteran qualified engineer. Graduated from the school Free to travel. Box 490D, BT. of hard knocks. 1st phone backed up by ten Experienced, announcer with first years of well rounded experience of installing, class ticket wants position with radio -television operating and maintaining anything from the Sports director- play -by -play announcer. Com- or television only station. Box 542D, BT. plete radio sports coverage, commentary and in- microphone plug (do not announce) to the an- terviews. Sports correspondent, state's leading tennna- including directional array. Have the newspaper. Former West Coast university ath- Top flight sports man. Can do good job on know -how to efficiently yet economically operate lete. Can sell and service accounts. Veteran, board with music, news, commercials. Long your engineering department ... Excellent ref- family man. Box 499D, B.T. suit -sports. Two years experience all sports, erences. Box 517D, BT. play -by -play. Ten years overall baseball experience, including East Texas League, Cotton States, First phone, six years broadcast experience trans- Exceptionally good newsman -announcer. Im- Evangeline. pressive record. Proven rating. 500D, Georgia and Alabama and California mitter, control room, remotes. Dependable, mar- Box B.T. State leagues. Official statistician 1951. at Briggs ried. Prefer southeast. Box 540D, B.T. Stadium for Detroit football and baseball teams High school graduate. Radio announcing grad- Currently employed play -by -play Pioneer League. uate. Single, 21. Will work anywhere in the Consider all offers. Contact Dan Baxter. 230 Engineer, 1st class. 46, single, self -employed, U. West 16th Street, Idaho Falls, Idaho. Phone 24654. experienced, 250 watt to 50kw. Available for S. Box 505D, B.T. transmitter operation, vacation replacement, or where some maintenance initiative is needed, Fresh from exotic orient. Announcer: Recently Announcer, news, commercials, DJ, board oper- prefer midwest. Wallace V. Rockefeller. Wood director- producer "Voice of United Nations Com- ator. Experienced, dependable asset seeks per- River, Nebraska. mand" beaming 250,000 watts into Communist manent station staff. Single, veteran, ticket, China. Five years experience. News, DJ, excel- resume, tape. Walter Dickman, 12 James Place, lent voice. Married, 25. Box 506D, B.T. Metuchen, New Jersey. (Continued on next page) California stations: Good announcer wants goad job. Midwesterner, 25, experienced. Box 509D, B.T. v.. ':;;t::s":af.?5:: f'...... :., ....ti i:'v`:?....»n;3:..a: 1 years experience all phases radio. 3rd class ticket. Box 510D, B.T. AVAILABLE IMMEDIATELY Staff announcer. Experienced, network. Inde- pendent, good all phases. Presently employed but seeking advancement. Married. Tape, res- TELEVISION TRANSMITTER urne upon request. Proof is in the pudding. Box 511D, B.T.

Announcer, experienced all phases. Operate board, tables. Presently employed. Desire re- RCA -TT5A Transmitter, Channel 7 -13, perfect condition locate permanently, dry desert country. Box 513D, B.T. Also console, diplexer, dummy load, RCA six (6) bay an- Announcer-versatile--deep voice-6 months ex- tenna and tower. perience. College grad.- dramatics. Box 518D, B.T. Make offer for lot or part. Terms can be arranged. Experienced, capable announcer. All phases. College grad. 27. Florida, northeast preferred. Box 5190, B.T. Bremer Broadcasting Corp. Negro DJ, wants small station, tape, ticket, ref- 1020 Broad Street erences. Light experience. Box 520D, B.T. Newark 2, New Jersey Announcer -experienced, reliable. Ticket- resume, tape. Prefer New Jersey, Pennsylvania, New York. Box 521D, B -T. Situations Wanted -- (Cont'd) Situations Wanted - (Coned) Help Wanted Announcers Straight engineer, experienced, first phone, ham Complete remote studio equipment including license. Now available. Richard Roeder, 504 Magnecorder used 6 months $700.00. Will sell Benner Street, Highland Park, New Jersey. Magnecorder for $450. Charles Sharpless, 114 Dakin, La Porte, Indiana. Production -Programming, Others NEED LEADING DJ 349 foot Truscon tower with base insulator, type C. Recently painted. Ready to ship out August 6 years solid background, all phases, seeks sta- 15. Make offer. Contact WCAW, Charleston, West tion or agency connection with growth potential. Virginia. Post Office Box 2791. Telephone 3-7503. FOR MORNING Presently employed 4 A agency, N. Y. C. Prefer northeast. Phone HY 8 -2426 evenings. Box 481D, No longer needed, guaranteed excellent condi- For Number 1 Station in one of BT. tion shipped post -paid and insured. 1. General Top Markets, Midwest Radio type 1170 -A frequency and modulation the Ten monitor 97.7 mc. $700.00. 2. Presto T.L.-10 tape location. Opportunity unlimited. Television drive 754 and 15. $95.00. 3. RCA type BE-1A variable line equalizer. $95.00. 4. Westinghouse Must have original ideas and a FM -1 transmitter 1 -kw 97.7 me. Low bidder Butler, Pennsylvania. selling personality ! Rush tape, Situations Wanted gets it. WISR, Paul Rex, letter and photo to Managerial RCA ET 4250 am broadcast transmitter, now operating. Available 30 days. $700 complete with Box 448D, B.T spare tubes. M. Wirth, WOAP, Owosso, Michigan. Have seven highly successful years background in sales and sales management. Now qualified Suitable for Box 482D, 230' insulated self supporting tower. to manage your television station. am and fm or tv. $1900. Two bay RCA batwing Situations Wanted B.T. fm antenna. $300. WPAG -TV, Ann Arbor, Michi- gan. Announcers Announcers One Blaw Knox insulated self-supporting tower. l Television and radio announcer. 5 years. Present- Type CK, 364'. $5,000.00 dismantled. J. M. Ham- TOP DISC JOCKEY ly employed top -rated vhf. Minimum $90. Tape, ilton & Co., Box 2432, Gastonia, N. C. With nationally recognised station. whose resume on request. Box 433D. B.T. call letters you'll know instantly, looking for slot, Magnecord portable PTB -A with PT6 -P amplifier per spot, or per sponsor basis. You make money, Sports announcer with solid experience baseball, complete. Also a two speed Presto 16" 75 -A I make money. Can build top rated personality football, basketball and boxing wants opportunity turntable with 1D cutter and high fidelity pick show. Like to work closely with both sales and in tv or larger radio market. Seven years at up arm complete with mixing panel and carrying program departments. Currently have waiting present small station. Excellent references for case. Cuts from inside or outside. Pilot tuner list of clients long enough to choke a horse and character, citizenship, ability. Write Box 497D, and additional high fidelity speaker; two mikes can do the same for you. Best reference is cur- B.T. with floor stands. Many other extras, all excel- rent employer. Look good on TV, too. Major lent. $900 for all or make offer on either recorder metropolitan markets only, please! Box 483 B.T. Versatile young woman, early twenties; three separately. Leo Rocca, Inc., 4301 Connecticut t years television experience now appearing on net- Avenue, Washington, D. C. Emerson 2 -1245. work daily, one of first ten markets. Commercial children's programs, femcee and variety show to Buy EMPLOYERS MAKE PERMANENT experience. Desire to relocate. Box 527D, BT. Wanted NOTE!!! coordinator, experienced- Stations You'll need as someday and I'll be there! Am plan- Television announcer, ning extensive itinerary as 1111-In only. 4 years out - capable, every phase. Steve Gary, 151 -10 Jamaica standing ANNOUNCER -DJ -BOARD experience as- Jamaica, New York. 1000 day, going station, cp's or grant -in sures desired results Immediately. Special part -time -watt sales deal winces.. Excellent appearance. young. Mississippi, Arkansas, northern Louisiana or healthy, personable. ex- Marine (regular) ofcer, draft Technical western Tennessee. Box 366D, B.T. exempt, single, '54 car. HAVE 1st TICKET. Con- tact Charles Morse -year 'round -e/o Mr. Arthur Morse, Salta 1230, 10 S. LaSalle. Chicago. State 2 -0434. Experienced tv engineer, emphasis xmtrs, studio Manager with proven sales record would like to maintenance. Box 508D, B.T. buy or lease a station in the south. Hard worker with references and ability. Box 395D, B.T. Production -Programming, Others Production- Programming, Others Want 250 wafter or 1 kw daytimer in Florida or Film editor, year experience midwest station. coastal Mississippi, Georgia, South Carolina, EAST COAST Did some directing. Still and motion picture Texas or California. Not more than $35,000 total photo bug. Will single, veteran. Con- cost. Write Box 515D, B.T. Here is your cue for a PD with Rx guaran- sider Box 475D, teed to cure your programming ills. Pres- Equipment, ete. ently employed as PD and Morning Man. director. Radio -tv station experience supervising client service, copy writing, continui- Will accept position only if it offers re- Excellent advertising back- One Western Electric KS -7596 nigh voltage trans- sponsibility, permanency, and authority. ty administration. former, for 355 -D1 transmitter. Box 343D, B.T. ground. Employed. Looking for bigger market. Salary commensurate with position and 5 Box 492D, BT. years programming. College graduate, 1 kw and 5 kw am transmitters. Give make, age Producer, experienced, theatre, radio. Mature, and price. Write Box MOD, B.T. married, veteran. Call N. Y. C. rep. GE sales- minded. Box 498D, B.T. 4 -1918 or write Box 502D, B -T. Want used 300MM beacon and flasher. Box 455D, For Sale B.T. For Sale Stations Frequency modulation transmitter, 50 watt that Equipment. etc. can be converted to center frequency 71 -75 me. West Coast. Indie. 1 kw. Exclusive. $30,000 Also used tv transmitting equipment and dia- down. Box 320D, B -T. grams, successful experimental units. Box 543E, B.T. FOR SALE Free list of good radio buys now ready. Jack L. Stoll & Associates, 4958 Melrose Ave., Los GENERAL ELECTRIC TT -6 -E, 6KW, Angeles 29, California. New 7C24 tube or other new tubes for 1 kw -RCA transmitter Model BTF -1C. State asking price. HIGH CHANNEL TRANSMITTER Radio and television stations bought and sold. Write to WLBR, Lebanon, Pa. AND TY -28 -H 12 BAY ANTENNA. Theatre Exchange, Licensed Brokers, Portland This equipment presently in use will 22, Oregon. Wanted to buy complete used equipment for be available early fall. Reason for sell- radio station installation. Wanted: Transmitter, Equipment. etc. frequency and modulation monitor, turntables ing, duplicate equipment required for and antenna 200 to 300 feet. What do you have, relocation of transmitting plant. Box 300 -ft. Blaw -Knox H -40 heavy duty tv tower. In what is your price? Contact Charles M. Erhard, 493D, BT. storage, never erected. Box 346D, B.T. Radio Station WPME, Punxsutawney, Pa. G.E., fin frequency and modulation monitor, type BM -1 -A. Three Presto 10 -A turntables, Interested in used radio and television studio Tempro 250 -GSC, 250 watt am transmitter and control and recording equipment for advanced other items. Send for list and prices. Box 411D, training. Communication Department, American TOWERS BT. University, Washington, D. C. RADIO -TELEVISION 400 foot EMSCO, supports 6 bay vhf channels 2 Magnecord PT6 -J amplifier, Altec 400B or 600E Antennas -Coaxial Cable thru 6 -make offer. Box 412E, B -T. speaker, RCA 44bX mike. State age, condition, Tower Sales & Erecting Co. price. C. Chamberlain, Box 344, Bellefontaine, Tower -170 feet, self supporting. Lehigh with 6100 N. E. Columbia Blvd., beacon and side lights. Dismantled ready for re- Ohio. erecting. F.O.B. site. Make offer Box 456D, B.T. Portland 11, Oregon Used camera chain wanted for instructional pur- 1,000 watt Western Electric 443A -1 transmitter. poses. Northwest Broadcasting School, 527 S.W. Excellent condition. 5 years old. Available 45 121.11, Portland, Oregon. Miscellaneous days. $3.250.00. Presto PT-900 tape recorder $375.00. Magnecord PT6 -JAH, $395.00. Box 477D, Wanted, all types broadcast equipment. Highest B.T. cash prices. Seaboard, Box 326, Keyport, N. J. RUDY BRETZ 1 RCA BF -3A fm super turnstile antenna operat- Program and Production consultant. ing on 96.9 megacycles with power gain 3.6. Make Instruction offer. Box 491D, B.T. Available for staff training in: camera, directing, film, graphics, lighting, traffic, etc. For Rent: Professional television cameras and FCC operator license quickly. Individualized Brochure crews for remote or studio use. Universal Broad- instruction correspondence or residence. Free casting System, 2193 Commonwealth Ave., Boston brochure. Grantham, 6064 Hollywood Blvd., Hol- on Address: 35, Mass. lywood. California. Request Croton-On- Hudson FOR THE RECORD

(Continued from page 110) Co.- License to cover CP (BPH- 1879), as mod., and other parties concerning the number and which replaced expired permit (BLH -966). identity of witnesses for direct and cross- exami- Modification of CP nation is changed from May 24 of CP to June 7, in re KGTV (TV) Des Moines, Iowa, Rib Mountain Modification proceeding for ch. 46 (Dockets 10534 -35). Radio Inc. -Mod. of CP (BPCT- 1552), as mod., WAZL -FM Hazleton, Pa., Hazleton Bcstg. Co.- which authorized new tv station to change cor- Mod. of CP (BPH -1788), as mod., for extension BROADCAST ACTIONS porate name to Rib Mountain Television Inc. of completion date (BMPH- 4919). SSA (BMCT -2133). WJNO -TV Palm Beach, Fla., Palm Beach Tele- The following stations were granted extensions KETX (TV) Tyler, Tex., Jacob A. Newborn Jr. vision Inc. -Mod. of CP (BPCT-1130), as mod.. of Special Service Authorizations on a temporary -Mod. of CP (BPCT- 1422), as mod., which au- which authorized new tv station to change cor- basis for the period ending July 31, 1954: thorized new tv station for extension of comple- porate name to WJNO -TV Inc. (BMPCT- 2136). WNYC New York, for use 830 kc, 1 tion date to 12 -15 -54 (BMPCT -2134). of kw, to Renewal of License operate additional hours from 6 a.m. (EST) to WANA Anniston, Ala., Edwin H. Estes and sunrise New York City and from sunset Minne- C. L. Graham d/b as Anniston Radio Co. -Mod. WBNY -FM Buffalo, N. Y., Roy L. Albertson - apolis to 10:00 p.m. (EST). of CP (BP- 8688), as reinstated and modified, (HRH -94). KFAR Fairbanks, Alaska, for use of 660 kc, 10 which authorized new standard broadcast station WGPA -FM Bethlehem, Pa., The Bethlehems' kw, U. for extension of completion date (BMP- 6532). Globe Pub. Co. -(BRH -154). KWBU Corpus Christi, WEAT West Palm Beach, Fla., James Robert Tex., for use of 1030 kc, WEST -FM Easton, Pa., Associated Bcstrs. Inc. 50 kw, from local sunrise Boston, to local sunset Meachem-Mod. of CP (BP- 8179), as mod., which -(BRH -636). Corpus Christi. authorized change in frequency; increase power; Johnstown, Pa., Central Bcstg. Co. installation of DA -1; and new transmitter; change WARD -FM WOI Ames, Iowa, for use of 640 kc, 1 kw, from transmitter and studio locations and increase -(BRH -644). 6 a.m to local sunrise (CST). height of No. 2 tower by addition of tv antenna WCAU -FM Philadelphia, Pa., WCAU Inc. - for extension of completion date (BMP- 6530). (BRIS -17). May 26 WHLM Bloomsburg, Pa., Harry L. Magee tr /as WEJL (FM) Scranton, Pa., The Scranton Times Applications Bloom Radio -Mod. of CP (BP -8494) which au- (co- partnership), Elizabeth R. Lynett and Ed- Remote Control thorized change in frequency; change power and ward J. Lynett -(BRH -368). hours of operation; install DA -2 and change WALB Albany, Ga., Herald Pub. Co. -(BRC- WEPS (FM) Elgin, Hl., Board of Education, 412). transmitter location for extension of completion Union School District #46- (BRED -49). date (BMP- 6531). WWIN Baltimore, Md., Belvedere Bcstg. Corp. KBGC (FM) Shawnee, Okla., Oklahoma Bap- -(BRC -413). Remote Control tist U.-(BRED -105). WINI Murphysville, Ill., Evers Mick and Don- Renewal of License ald Lee Ritter d/b as Jackson County Bcstg. Co. WBNY Buffalo, N. Y Roy L. Albertson.-(BR- -(BRC -411). May 26 Decisions 879). KPIG Cedar Rapids, Iowa, Cedar Rapids Bcstg. WA CB Kittanning, Pa., Armstrong County Co.-(BRC -410). ACTIONS ON MOTIONS Bcstg. Corp.-(BR- 2222). Application Returned The Commission on May 24, on request of WPPA Pottsville, Pa., A. V. Tidetore tr /as Broadcasting System Inc., extended Pottsville Bcstg. Co. -(BR- 1252), N. M., Bcstg. Columbia KOB Albuquerque, Albuquerque to 21 time for filing comments in the of Authorization June the Co.- Extension Special Service matter of Docket 10962, amendment of Part 3, Application Returned to operate on 770 kc, power of 25 kw night, 50 Portland, Ore., Albert L. kw day; unlimited hours. using transmitter au- Sub -Part F. Capstaff -CP for new standard station on 1290 kc, 1 kw and daytime thorized under BP -2783, as mod., for period be- By Commissioner E. M. Webster hours of operation. ginning May 1 (unnecessary). Referred to the full Commission, petition for Renewal of License License for CP leave to intervene in the proceeding re ch. 7 WSPD -FM Toledo, Ohio, Storer Bcstg. Co.- in Buffalo, N. Y. (Dockets 10968 et al), filed by KRLD -TV Dallas, Tex., KRLD Radio Corpora- License to cover CP (BPH -1843), as mod., which the National Association of Broadcast Employes tion.- (BRCT -85). authorized changes in licensed station (BLH- & Technicians, CIO. Modification of CP 987). WTPA (TV) Tenn., Memphis Pub. By Hearing Examiner H. Gifford Irion Harrisburg, Pa., Harrisburg Broad- WMCF (FM) Memphis, casters Inc. -Mod. of CP (BPCT -986), as mod., Granted petition of K -Six Television Inc., which authorized new tv station for extension Miscellaneous Corpus Christi, Tex., for extension of time to of completion date to 9 -20 -54 (BMPCT- 2139). June 8 for submission of proposed findings of WIBG -TV ;Philadelphia, Pa., Daily News Tele- fact and conclusions in proceeding re ch. 10 at vision Corpus Christi (Dockets 10556 et al) and the Co.-Mod. of CP (BPCT -1l9), as mod THE BEST IN CCM-LtTE final date for the filing of rebuttal findings was which authorized new tv station for extension of completion date to 11 -21 ERECTION OF TOWERS continued to June 29, 1954. (Action of 5/24). -55 (BMPCT- 2137). KVOS -TV Bellingham, Wash., KVOS, Inc.- ANTENNA LIGHTS CO -AX CABLE Las Vegas, Nev., Desert Television Co.- Granted petition to reopen the record in re proceeding for Mod. of CP (BPCT- 1242), as mod., which au- WRITE CALL WIRE ch. 13 (Docket 10895), for certain limited pur- thorized new tv station for extension of completion date to 12 -24 -54 ( BMPCT- 2138). J. M. HAMILTON & COMPANY poses, and continued from May 25 to June 2 the PAINTING ERECTION MAINTENANCE date for the submission of proposed findings in License for CP this proceeding. (Action of 5/25), YEARS OF EXPERIENCE KTBC -TV Austin, Tex., Texas Bcstg. Corp.- Box 2432, Tel: 4 -2115, Gastonia, N. C. By Hearing Examiner Basil P. Cooper License to cover CP (BPCT -876), as mod., which South Bend, Ind., South Bend Bcstg. Corp.; authorized a new W station (BLCT-203). Employment Services Notre Dame, Ind., Michiana Telecasting Corp. - KXLY -TV Spokane, Wash., Northern Pacific Granted motion of South Bend, and the date Television Corp. -Amended to show name change on which each party will notify the Examiner to Northern Pacific Television Corp. (BLCT -142). BROADCASTERS EXECUTIVE PLACEMENT SERVICE Executive Personnel for Television and Radio Effective Service to Employer and Employee HOWARD S. FRAZiaa TV b Radio Management Consultants Radio Station and Newspaper 708 Bond Bldg., Washington 5, D. C, Appraisals PERSONNEL PROBLEMS? We render a complets and confidential UMW Tax, estate and many other personal problems create the need for an to Rodio A TV Stations (near and for) as well as Program Producers. independent appraisal. Extensive experience and a national organiza- Griffin 8. Culver Personnel (Agency) tion enable Blackburn -Hamilton Company to make accurate, authori- 280 Madison Ave., New York, N. Y. ORsgon 9 -2690 tative appraisals in minimum time. Pool Boron, Dir., Radio TV and Film Div Resumes welcomed front qualified pegls. Appraisals Negotiations Financing 7 Many Openings in TV & Radio BLACKBURN - HAMILTON COMPANY We Have Unlimited Contracts All Over the RADIO -IV- BROKERS Country. We Need All Types of NEWSPAPER Radio & TV Personnel. Write to WASHINGTON, D. C. CHICAGO SAN FRANCISCO Radio & TV Personnel Division James W. Blackburn Ray V. Hamilton Lester M. Smith Bob Bingham Productions, Inc. William T. Stubblefield Tribune Tower 235 Montgomery St. Washington Bldg. Delaware 7- 275g -6 Exbrook 2 -5672 2322 Biscayne Blvd., Miami, Fla. Sterling 3- 4391 -2 Marcia Davenport, Dir., Personnel

BROADCASTING TELECASTING May 31, 1954 Page 115 SMALL WORLD!

Who'd ever think you'd bump into more people in Lima, Ohio, who watch WHIO -TV more than any other station? That's almost 70 miles from Dayton -way past the Bweroi Delphos WHIO -TV primary coverage area. But facts are facts, Spencer o Fo °Lima Ada "IleIle ALLEN and HOOPER figures show: Kento %Marys HA °WBpaMon to AUGEAIZE

w Bremen - SHARE OF LIMA AUDIENCE - EVENINGS- SUNDAY THROUGH SATURDAY, FEB. 14 -27, 1954.

Time WHIO-TV Station B Station C Station D (UHF) 7 -8 59.99 32.3 4.6 3.2 ._. 8 -9 64.8 25.2 8.5 1.3 9 -10 6L3 24.2 12.2 2.3

Small world -but Lima's a nice, big market. And it's just one of many extra, secondary -area markets you get with WHIO -TV. World's Tallest TV Tower, 1104 feet, delivering the equivalent of 316,000 watts at 1,000 feet above average terrain. Call George P. Hollingbery representatives for more facts.

o O ea'? VGi.. o .__'' Neer Bourbon 1 KDSC/USNO .-1. __ 1 J. Colonic f McComb p °Tif1aR O 4agps WaTSaWO ° OAntwerp CuntinenUt OWUU töl oWar_-. Pleraeto r QQ OPau,d+ryi o SENECA oehsster °WHIRE °Findlny

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Page 116 May 31, 1954 BROADCASTING TELECASTING FOR THE RECORD Station TELESTATUS May 31, 1954 Tv Stations on the Air With Market Set Count And Reports of Grantees' Target Dates Dallas Editor's note: This directory is weekly status report of (1) stations that are operating as commercial and educational outlets and (2) grantees. Triangle () indicates stations now on air with reg- eiciezd 9e¢t ular programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report re- tie 4cv spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries TELEVISION about them should be directed to that source. Total U. S. sets in use is unduplicated B.T estimate. Stations in italics are grantees. not yet operating. MARKET ALABAMA Birmingham- WABT (13) CBS, ABC, DuM; CBS Spot Sis.; Newest Starter 225.000 .Sortawedt WBRC -TV (6) NBC; Katz; 219,454 Listed WJLN -TV (98), 12/10/52- Unknown below is the newest station that Decaturt- has started regular operation: with WMSL-TV (23) Walker; 12/26/52 -6 /1/54 WKNY-TV Kingston, N. Y. (ch. 66), Mobilet- May 24. WALA -TV (10) ABC, CBS, NBC; Headley - Reed; 72,500 MAXIMUM WKAB -TV (48) CBS, DuM; Forjoe; 60,800 The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery- Modestot- POWER ". WCOV -TV (20) ABC, CBS, NBC, DuM; Ray - mer; 30.200 KTRB-TV (14) 2/17/54- Unknown WSFA -TV (12) Headley -Reed; 3/25/54 -11/15/54 Montereyt- 100,000 Watts Video Selmat- KMBY -TV (8) ABC, CBS, NBC, DuM; Holling- WSLA (8) 2/24/54- Unknown bery; 384,761 50,000 Watts Audio Sacramento - ARIZONA KBIE-TV (46) 6/26/53- Spring '54 e- KCCC -TV (40) ABC, CBS, NBC, DuM; Weed; Mesa (Phoenix)- 101,000 e- KTYL-TV (12) NBC, DuM; Avery- Knodel; McClatchy Bcstg. Co. (10), Initial Decision DALLAS and 93,200 11/6/53 Phoen ix- Salinast- KOOL -TV (10) ABC; Hollingbery; 93,200 KSBW -TV (8) ABC, CBS, NBC, DuM; Holling- FORT WORTH KPHO -TV (5) CBS, DuM; Katz; 93,200 bery; 384,761 Arizona Tv Co. (3) Initial Decision 5/25/54 San Diego - Tucson- KFMB -TV (8) ABC, CBS, DuM; Petry; 214,771 More than a Million 's KOPO -TV (13) CBS, DuM; Forjoe; 24,306 KFSD -TV (10) NBC; Katz; 214,771 KVOA -TV (4) ABC, NBC; Raymer; 24,306 KUSH (21) 12/23/53- Unknown urban population in the Yumat- San Francisco KIVA (11) DuM; Grant; 18,302 - 50 -mile area KBAY-TV (20) 3/11/53- Unknown (granted ARKANSAS STA Sept. 1S) KGO -TV (7) ABC; Petry; 935,700 El Doradot- e' KPIX (5) CBS, DuM; Katz; 935,700 More than TWO MILLION KRBB (10) 2/24/54- Unknown KRON -TV (4) NBC; Free & Peters; 935,700 Fort Smitht- KSAN -TV (32) McGillvra in the 100 -mile area ... e- KFSA -TV (22) ABC. NBC, DuM; Pearson; 18,500 San Joset- American Television Inc. (5) Initial Decision 4/30/54 KQXI (11) 4/15/54- Unknown NOW Hot Springst- San Luis Obispot- KTVR (9) 1/20/59- Unknown KVEC -TV (6) DuM; Grant; 66,441 Little Rock - Santa Barbara- KARK -TV (4) NBC; Petry KEYT (3) ABC, CBS. NBC, DuM; Holling- KATV (7) (See Pine Bluff) bery; 443,872 KETV (23) 10/30/53- Unknown Stocktont- Pine Blufft- KTV'U (36) Hollingbery; 76,000 383,121 e-KATV (7) ABC, CBS; Avery- Knodel; 68,725 KHOF (13) 2/11/54 -6/1/54 Tulare (Fresno)- Texarkana- KVVG (27) DuM; Forjoe; 147,000 KCMC -TV See Texarkana, Tex. TELEVISION HOME'S CALIFORNIA COLORADO Bakersfield- Colorado Springs - KBAK -TV (29) ABC, DuM; Forjoe; 58,000 KKTV (11) ABC, CBS, DuM; Hollingbery; IN KRLD-TV'S KERO -TV (10) ABC, CBS, NBC; Avery- 42,936 Knodel; 109.692 e. KRDO -TV (13) NBC; McGillvra; 36,000 EFFECTIVE COVERAGE Berkeley (San Francisco)- Denver- KQED 0'9) 7/24/53-July '54 (granted STA April e- KBTV (9) ABC; Free & Peters; 220,778 AREA 16) KFEL -TV (2) DuM; Blair; 220,778 Chico- KLZ -TV (7) CBS; Katz; 220,778 KHSL -TV (12) CBS, NBC, DuM; Grant; 42,220 KOA -TV (4) NBC; Petry; 220,778 NEMA -TV (86), 7/1/53 -1954 EXCLUSIVE CBS Coronat- Grand Junctiont- KCOA (52), 9 /16 /53- Unknown KFXJ-TV (5) Holman; 3/26/53-5/30/54 (granted OUTLET FOR El Centrot- STA May 20) TELEVISION KPIC-TV (16) 2/10 /54- Unknown Pueblo - Eurekat- e' KCST -TV (5) NBC; Avery- Knodel; 41,350 DALLAS -FORT WORTH KIEM -TV (3) ABC, CBS, NBC, DuM; Blair; KDZA -TV (3). See footnote (d) 10,000 AREAS Fresno- CONNECTICUT "- KBID -TV (53) Meeker; 92,052 Bridgeport - KJEO -TV (47) ABC. CBS; Branham; 106,558 WCTB (71). 1/29/53- Unknown (24) NBC; Raymer; 85,841 WICC (43) DuM; 72,340 KMJ -TV CBS, -TV ABC, Young; This is why Los Angeles - Hartfordt- KBIC-TV (22) 2/10/52- Unknown WEDH ($24), 1/29/53 - Unknown KABC -TV (7) ABC; Petry; 1,835,863 WGTH- TV(18), 10/21/53- Unknown KCOP (13) Katz; 1,835,863 New Britain- KHJ -TV (9) DuM; H -R; 1,835,863 WICNB -TV (30) CBS; Bolling; 176,068 KNBH (4) NBC; NBC Spot Sls.; 1,835,863 New Haven - KRLD -T-1 KNXT (2) CBS; CBS Spot Sis.; 1,835,863 WEL1-TV (59) H -R; 6 /24/53- Unknown KTLA (5) Raymer; 1,835,863 WNHC -TV (8) ABC, CBS, NBC, DuM; Katz; KTTV (11) Blair; 1,835,863 702.032 is your best buy KTHE (028) WNLC -TV (26) 12/31/52- Unknown Norwicht- Directory information is in following order: call WCTN (63), 1 /29 /53- Unknown Channel Represented by letters, channel, network affiliation, national rep- Stamfordt- resentative; market set count for operation sta- WSTF (27), 5/27/53- Unknown tions; date of grant and commencement target Waterbury- The BRANHAM Company date for grantees. WATR -TV (53) ABC, DuM; Stuart; 124,800 BROADCASTING TELECASTING May 31, 1954 Page 117 FOR THE RECORD

DELAWARE ILLINOIS AVOID COSTLY Dovert- Belleville (St. Louis, WHRN (40), 3/11 /53- Unknown Mo.)- Wi)mington- WTVI (54) CBS. DuM; Weed; 239,000 WDEL -TV (12) NBC, DuM; Meeker; 211,522 Bloomingtont- WILM -TV (83), 10/14/53- Unknown WBLN (15) McGillvra; 113,242 DUPLICATION DISTRICT OF COLUMBIA Champaign- *. WCIA (3) CBS, NBC, DuM; Hollingbery; 307,000 Washington- WCUI (21), 7 /22 /53- Unknown WMAL -TV (7) ABC; Katz; 595.600 WTLC (012), 11 /4 /53- Unknown WNBW (4) NBC; NBC Spot Sis.; 612,000 BUY WTVP WTOP -TV (9) CBS: CBS Spot Sls.: 595,600 Chicago- WTTG (5) DuM; Blair; 612,000 WBBM-TV (2) CBS; CBS Spot Sis.; 1.618.148 WOOK -TV (50) 2/24/54- Unknown WBKB (7) ABC; Blair; 1,618,145 Decatur, Illinois WGN -TV (9) DuM; Hollingbery; 1,618,145 FLORIDA WHFC-TV (26), 1 /8 /53- Unknown Clearwatert- WIND -TV (20), 3/9/53- Unknown Ch. 17 WNBQ (5) NBC; NBC Spot Sls.; 1,618,145 WPGT (32) 12/2/53- Unknown WOPT (44) 2/10/54-Unknown Fort Lauderdale- WTTW (11) I1/5/53-Fall '54 WFTL -TV (23) NBC; Weed; 116,116 Danville- WITV (17) ABC, DuM; Venard; 107.200 (also Es``',) WDAN -TV (24) ABC; Everett -McKinney; 30,000 Miami) Decatur- Fort Myerst- *. WTVP (17) ABC, DuM; George W. Clark; WINK -TV (11) ABC; Weed; 7,580 80,000 Jacksonville- Evanstont- WJHP -TV (36) ABC, NBC. DuM: Perry; 46,626 WTLE (32), 8/12/53- Unknown WMBR -TV (4) CBS; CBS Spot Sls.; 261,006 WOGS -TV (30) Stars National; 8/12/53-Sept. '54 Harrisburgt- Miami- WSIL -TV (22) ABC; Walker; 30,000 WITV (17) See Fort Lauderdale Joliett- For a WMIE -TV (27) Stars National; 12/2/53 -9/30/54 WJOL-TV (48) Holman; 5/21/53-Unknown WTHS -TV (42). 11/12/53- Unknown Peoria- solid sales WTVJ (4) ABC, CBS, NBC, DuM; Free & WEEK-TV (43) ABC, CBS, NBC, DuM; Head- Peters; 244,600 ley -Reed; 146,546 coverage WMFL (33), 12/9/53- Unknown WTVH -TV (19) ABC, DuM; Petry; 130,000 Orlando - Quincyt (Hannibal, Mo.)- of the rich, WDBO-TV (6) CBS, ABC, NBC, DuM; Blair; KHQA -TV (7) (See Hannibal, Mo.) 10/14/53-6/1/54 WGEM-TV (10) ABC, NBC; Avery- Knodel; growing area 111,000 Panama Cityt- Rockford- WJDM (7) CBS; Hollingbery on the road *. WREX -TV (13) ABC, CBS; H -R; 181,623 Pensacolat- WTVO (39) NBC, DuM; Weed; 87,000 between WEAR -TV (3) ABC; Hollingbery; 62,500 Rock Island (Davenport, Moline)- WPFA (15) CBS, DuM; Young; 19,260 WHBF Chicago & St. Louis -TV (4) ABC. CBS, DuM; Avery- St. Petersburg- Knodel; 264,811 s. WSUN -TV (38) ABC, CBS, NBC, DuM; Weed; Springfield- PRESENT 71,200 WICS (20) ABC. NBC, DuM; Young; 67,000 Tampat- AUDITED AREA, Tampa Times Co. (13), Initial Decision 11/30/55 INDIANA -TV Blair; Initial Decision 7/13/53 80,000 TV Homes WFLA (8) Bloomington- West Palm Beach - WTTV (4) ABC, CBS. NBC, DuM; Meeker; 92.8% U.H.F. WEAT-TV Inc. (12) Walker; 2/18/54 -Fall '54 530,630 WIRK -TV (21) ABC, NBC, DuM; Weed; 23,650 Elkhart?- CONVERTED WJNO -TV (5) NBC; Meeker; 11/4/53- 8/1/54 WSJV (52) ABC, NBC, DuM; H -R; 118.000 Evanavillet- GEORGIA WFIE (62) ABC, NBC, DuM; Venard; 56,000 Served at lowest Albanyt- WEHT (50) See Henderson, Ky. cost without any WALB -TV (10) ABC, NBC; Burn -Smith; 41,564 Fort Wayne- Atlanta- WKJG -TV (33) ABC, CBS, NBC, DuM; Ray - WAGA -TV (5) CBS, DuM; Katz; 340,810 mer; 78,937 duplication Anthony Wayne Bcstg Co. (69), Initial De- WLWA (11) ABC. DuM; Crosley Sls.; 340,810 cision 10/27/53 WSB -TV (2) NBC; Petry; 413,235 Indianapolis- WQXI -TV (36), 11/19/53- Summer '54 *. WFBM -TV (6) ABC, CBS, NBC, DUM; Katz; Augusta- 475,000 WJBF -TV (6) ABC, NBC, DuM; Ho)lingbery; WISH -TV (8) CBS; Boiling; 1/28/54 -7/1/54 89,600 (granted STA April 5) WRDW -TV (12) CBS; Headley -Reed; 91,200 LaFayettet- Columbus- WFAM -TV (59) NBC; Rambeau; 48,600 ). WDAK -TV (28) ABC, NBC, DuM; Headley - Muncie- Reed; 53,849 WLBC -TV (49) ABC, CBS, NBC, DuM; Hol- WRBL -TV (4) CBS; Hollingbery; 61,471 man, Walker; 71,300 Macon - Princetont- WNEX -TV (47) ABC, NBC; Branham; 34,682 WRAY -TV (52) Walker; 55,400 S WMAZ -TV (13) ABC, CBS. DuM; Avery- Knodel; 75,593 South Bend- Romet- *. WSBT -TV (34) ABC, CBS, NBC. DuM; Ray - WROM mer; 105,665 -TV (9) Weed; 98,219 Terre Hautet- Savannah- WTHI-TV (10) CBS; Bolling; 10/7/53 -7/1/54 ". WTOC -TV (11) ABC, CBS, NBC, DuM; Katz; 36,000 Waterloot- WSAV Inc. (3) Initial Decision 3/31/54 WINT (15) 4/6/53- 6/15/54 Thomasvillet- WCTV (6), 12/23/53- Unknown IOWA Valdostat- Ames- WGOV-TV (37) Stars National; 2/26/53-6/15/54 WOI -TV (5) ABC, CBS, DuM; Weed; 240,000 Cedar Rapids - IDAHO KCRI -TV (9) ABC, DuM; Venard; 116.444 Boise? (Meridian)- WMT -TV (2) CBS, DuM; Katz; 227,280 KBOI (2) CBS; Free & Peters; 33.500 Davenport (Moline, Rock Island)- KIDO -TV (7) ABC, NBC, DuM; Blair; 33,000 WOC -TV (6) NBC; Free & Peters; 264,811 Idaho Falls- Des Moines - KID-TV (3) CBS, NBC, DuM; Gill- Perna; 25,000 KGTV (17) Hollingbery; 46.713 KIFT (8) ABC; Hollingbery; 2/28/53 -Nov. '54 WHO -TV (13) NBC; Free & Peters Nampat- Fort Dodget- KTVI (6) 3/11/53- Unknown - KQTV (21) Pearson; 42,100 WTVP Mason Cityt- Pocatellot- KISJ (6) CBS; 2/26/53-November '54 KGLO -TV (3) CBS, DuM; Weed DECATUR, ILLINOIS KWIK -TV (10) ABC; Hollingbery; 3/26/53 - Nov. '54 Directory information is in following order: call ABC -Du MONT letters, channel, network affiliation, national rep- Geo. W. Clark Nat'l. Rep. Twin Fallst- resentative; market set count for operating sta- KLIX-TV (11) ABC; Hollingbery; 3/19/53- tions; date of grant and commencement target 8/1/54 date for grantees. Page 118 May 31, 1954 BROADCASTING TELECASTING Sioux City- Cumberlandt- East Lansingt- KCTV (36), 10/30/52- Unknown WTBO-TV (17) 11/12/53- Summer '54 e- WKAR -TV (60) D. KVTV (9) ABC, CBS, NBC, DuM; Katz; 107,870 Salisburyt- Flint KTIV (4) Hollingbery; 1/21/54 -8/16/54 - WBOC-TV (16) Burn- Smith; 3/11/53- 6/12/54 WJR Inc. (12), 5/12/54- Unknown Waterloo - (granted STA Feb. 18) WTAC -TV (16) See footnote (d) - KWWL -TV (7) ABC, NBC, DuM; Headley - Reed; 106,230 MASSACHUSETTS Grand Rapids- KANSAS Adams (Pittsfleld)t- WOOD -TV (8) ABC, CBS, NBC, DuM; Katz; WMGT (74) ABC, DuM; Walker; 134,110 429,984 Great Bendt- Boston - KCKT (2) 3 /3 /54- Unknown WBOS-TV (50) 3/26/53- Kalamazoo- Unknown WKZO -TV ABC, Hutchinson WBZ (3) CBS, NBC, DuM; Avery- - -TV (4) NBC; Free & Peters; 1,179,281 Knodel; 380,670 KTVH (12) ABC, CBS, DuM; H -R; 104,309 WGBH -TV (2) 7/16/53- I0/1/54 Manhattant- WJDW (44) 8/12/53- Unknown Lansing- KSAC-TV (08), 7/24/53- Unknown e- WNAC -TV (7) ABC, CBS, DuM; H -R; 1,179,281 e- WILS -TV (54) ABC, DuM; Venard; 43,000 Plttsburgt- Brockton t- S.W./TM-TV (6) ABC, CBS, NBC. DuM; H -R; KOAM -TV (7) ABC, CBS, NBC, DuM; Katz: WHEF-TV (62), 7/30/53 -Fall '54 260,000 57,565 Cambridge (Boston )- Marquettet- Topeka- WTAO -TV (56) DuM; Everett -McKinney; WAGE-TV (6) 4/7/54 -Oct. '54 KTKA (42), 11/5/53- Unknown 118.000 Muskegont- WIBW -TV (13) ABC. CBS. DuM; Capper Sis.; 52,472 New Bedford t- WTVM(35), 12/23/52- Unknown (28) Walker; 7/11/53- Summer '54 Wichita WTEV-TV Saginaw (Bay City. Midland)- - Pittsfleldt- KAKE-TV (10) Hollingbery; 4/I/54 -Sept. '54 WKNX -TV (57) ABC, CBS; 79,200 WBEC-TV (64) 11 /12 /53- Unknown Gill-Perna; KEDD (16) ABC, NBC. Petry; 80,457 Springfield- WSBM -TV (51), 10/29/53- Unknown KENTUCKY Ashlandt- WHYN -TV (55) CBS, DuM; Branham; 132,000 Traverse City t- WPTV (59) Petry; 8 /14 /52- Unknown WWLP (61) ABC, NBC; Hollingbery; 128,000 WPBN-TV (7) Holman; 11/25/53- Unknown Hendersont (Evansville, Ind.)- Worcester - WEHT (50) CBS; Meeker; 49,033 WAAB-TV (20) Hollingbery; 8/12/53 -Aug. '54 MINNESOTA Lexingtont- WWOR -TV (14) ABC, DuM; Raymer; 45,640 Austint- WLAP-TV (27) 12/3/53 -See footnote (C) s- KMMT (6) ABC; Pearson; 90,689 WLEX -TV (18) 4/13/54- Unknown Louisville- Duluth? (Superior, Wis.)- 19. WAVE -TV (3) ABC, NBC, DuM; NBC Spot KDAL -TV (3) NBC; Avery- Knodel Sls.; 369,634 WDSM -TV (6). See Superior, Wis. WHAS -TV (11) CBS; Harrington, Righter & WFTV (38) ABC, CBS, NBC, DuM; Young; Parsons. See footnote (b). 36.000 WKLO -TV (21) See footnote (d) WQXL -TV (41) Forjoe; 1/15/53- Summer '54 Hibbingt- Newportt- KHTV (10), 1/13/54- Unknown WNOP-TV (74) 12/24/53- Unknown Minneapolis (St. Paul)- WCCO -TV (4) CBS. DuM; Free & Peters; LOUISIANA 452,300 Alexandriat- WTCN -TV (11) ABC: Blair: 427.000 KALB-TV (5) Weed; 12/30/53 -9/1/54 Family Bcstg. Corp. (9) initial Decision 5/19/54 Baton Rouge- Rochester- WAFB -TV (28) ABC, CBS, NBC, DuM; Young; a- KROC -TV (10) NBC, DuM; Meeker; 70,000 49,000 St. Paul (Minneapolis) - WBRZ (2) Hollingbery; 1/28/54- 9/1/54 KSTP -TV (5) NBC; Petry; 452,300 Lafayettet- WM /N -TV (11) ABC; Blair; 427,000 KVOL-TV (10), 9/16/53 -7/1/54 MISSISSIPPI KLFY -TV (10), Rambeau; 9/16/53 -7/1/54 Lake Charlest- Jackson- WJTV 50.224 KPLC-TV (7) Weed; 11/12/53 -9/1/54 (25) CBS. DuM; Katz; WLBT (3) NBC; Hollingbery; 87,085 KTAG (25) CBS, ABC, DuM; Young; 17,000 THE BUSINESS of building a new tv sta- WSLI -TV (12) ABC; Weed; 88.650 Monroe- tion in May can be a pretty hot job, but -TV Meridiant- KNOE (8) CBS, NBC, ABC, DuM: H -R; not in Montpelier, Vt., where the WCAX 137,500 WCOC -TV (30) KFAZ (43) See footnote (d) Broadcasting Corp. of Burlington is con- WTOK -TV (11) ABC, CBS, NBC, DuM; Head - New Orleans - structing the WMVT (TV) transmitter and ley -Reed; 44,300 WCKG (26) Gill- Perna; 4/2/53 -Late '54 antenna on the "nose" of Mount Mans- WCNO -TV (32) Forjoe; 4/2/53- Summer '54 MISSOURI WDSU -TV (6) ABC, CBS, NBC. DuM; Blair; field. Inspecting the construction site are 254,484 Cape Girardeaut- WJMR -TV (61) ABC, CBS, DuM; McGlllvra; (I to r): Stuart T. Martin, general man- KFVS-TV (12) CBS; Pearson; 10 /14/53 -Un- 65,691 ager; William A. Hohman, of the Vermont known WTLO (20), 2/26/53- Unknown firm which will construct the transmitter KGMO -TV (18), 4/16/53- Unknown Shreveport - Claytont- KSLA (12) ABC, CBS, NBC, DuM; Raymer; building beginning next month, and S. 39,650 KFUO-TV (30), 2/5/53- Unknown Cummings, General Electric field engi- MAINE Columbia- Bangort- neer. The ch. 3 outlet expects to air test KOMU -TV (8) ABC. CBS, NBC, DuM; H -R; 43.559 WABI -TV (5) ABC, CBS, NBC, DuM; Holling- patterns Aug. 15 and regular program- bery; 64,000 ming Sept. 6. Festust- WTWO (2) 5/5/54- Unknown KACY (14) See footnote (d) Lewiston- MICHIGAN Hannibalt (Quincy, Ill.) - WLAM -TV (17) CBS, DuM; Everett- McKin- a-KHQA -TV (7) CBS, DuM; Weed; 110,764 ney; 19,037 Ann Arbor- Polandt- s- WPAG -TV (20) DuM; Everett -McKinney; 9,400 WGEM -TV (10) See Quincy, Ill. Jefferson WMTW (8) 7/8/53- Summer '54 WUOM -TV (26), 11/4/53- Unknown Cityt- Portland- Battle Creek - Jeferson Tv Co. (13) Initial Decision 5/19/54 WCSH -TV (6) NBC; Weed; 89,875 WBCK-TV (58) Headley -Reed; 11/20/52 -Sum- Joplint- mer '54 WGAN -TV (13) ABC, CBS; Avery -Knodel KSWM-TV (12) CBS; Venard; 12/23/534/15/54 WBKZ (64) ABC; Weed; see footnote (e) WPMT (53) ABC, CBS, DuM; Everett -Mc- Kansas City- Kinney; 40,300 Bay City (Midland. Saginaw)- s- KCMO -TV (5) ABC, DuM; Katz; 395,230 s- WNEM -TV (5) NBC, DuM; Headley -Reed; KMBC -TV (9) CBS; Free & Peters; 395,230 MARYLAND 205.160 Cadillact- WDAF -TV (4) NBC; Harrington, Righter & Baltimore- Parsons; 395,230 ABC, DuM; WWTV (13) ABC, CBS, DuM; Weed; 42.772 WAAM (13) Harrington, Righter WHB -TV (9) Blair; 395,230 & Parsons; 547,494 Detroit- CBS; WBAL -TV (11) NBC; Petry; 547,494 WCIO-TV (62), 11/19/53- Unknown Kirksvillet- WITH -TV (72) Forjoe; 12/18/52 -Fall '54 WJBK -TV (2) CBS. DuM; Katz; 1,420,500 KTVO (3) 12/16/53 -6/15/54 WMAR -TV (2) CBS; Katz; 547,494 WWJ -TV (4) NBC; Hollingbery, 1,277,991 St. Joseph - WTLF (18) 12/9/53- Summer '54 WXYZ -TV (7) ABC; Blair; 1,140,000 s- KFEQ -TV (2) CBS, DuM; Headley -Reed; 102,435 BROADCASTING TELECASTING May 31, 1954 . Page 119 FOR THE RECORD

St. Louis NEW HAMPSHIRE Charlotte- - WAYS -TV (96) ABC, NBC, DuM; Bolling; KACY (14) See Festus Keenet- 48,476 KETC (9) 5/7/53 -July '54 WKNE-TV (45), 4/22/53- Unknown WBTV (3) CBS, NBC, DuM; CBS Spot Sis.; KSD -TV (5) ABC, CBS, NBC; NBC Spot Sls; Manchestert- 398,591 632.998 WMUR -TV (9) ABC, DuM; Weed; 210,000 Durhamt- KSTM -TV (36) ABC; H -R; 215.000 Mt. Washingtont- WTIK-TV (11) ABC; Headley -Reed; 1/21/54- WIL -TV (42), 2/12 /53- Unknown WMTW (8) See Poland, Me. 9/1/54 WTVI (54) See Belleville, Ill. NEW JERSEY Fayettevillet- KWK -TV (4) 4/21 /54- Unknown WFLB-TV (18) 4/13/54- Unknown Sedaliat- Asbury Parkt- Gastonlat- KDRO-TV (6) Pearson; 2/28/53- 7/1/54 WRTV (58) 107,000 WNSC-TV (48) 4/7/54- Summer '54 Springdeldt- Atlantic City - Goldsborot- KTTS -TV (10) CBS, DuM; Weed; 44,676 WFPG-TV (48) see footnote (d) WTVX (34), 9/30/53- Unknown KYTV (3) ABC, NBC; Hollingbery; 46,080 WOCN (52), 1 /8 /53- Unknown Greensboro- WCOG-TV (57) ABC; Bolling; 11/20/52 -Un- MONTANA Camdent- known Billingst- WKDN-TV (17), 1/28/54- Unknown WFMY -TV (2) ABC, CBS. DuM; Harrington, Righter & Parsons; 228,006 KOOK -TV (2) ABC, CBS, DuM; Headley -Reed; Newark (New York City)- 10,000 WATV (13) Weed; 4,150,000 Greenville- WNCT (9) ABC. CBS, NBC, DuM; Pearson; Buttet- New Brunswickt- 57,032 KOPR -TV (4) CBS, ABC; Hollingbery; 7.000 WTLV (19), 12/4/52- Unknown Raleigh - KXLF -TV (6). No estimate given. NEW MEXICO WNAO -TV (28) ABC, CBS, NBC, DuM; Avery- Knodel; 57,840 Great Fallst- Albuquerquet- Wilmingtont- KFBB -TV (5) CBS, DuM; Headley -Reed; 4,100 KGGM -TV (13) CBS; Weed; 43,797 KOAT -TV (7) ABC; Hollingbery; 40.000 WMFD -TV (6) NBC; Weed; 25,934 Missoulat- KOB -TV (4) NBC, DuM; Branham; 43,797 WTHT (3) 2/17/54 -Aug. '54 KGVO-TV (13) CBS; Gill -Perna; 3/11/53 -7/1/54 Winston-Salem- Roswellt- WSJS-TV (12) NBC; Headley -Reed; 202,954 NEBRASKA KSWS -TV (8) ABC, CBS, NBC. DuM; Meeker; WTOB -TV (26) ABC. DuM; H -R; 51,300 Holdrege (Kearney) - 21,118 KHOL -TV (13) CBS, DuM; Meeker; 33,000 NORTH DAKOTA Lincoln - NEW YORK Bismarckt- KFOR-TV (10) See footnote (d) Albany (Schenectady, Troy) - KFYR -TV (5) CBS. NBC. DuM; Blair; 6,125 KOLN -TV (12) ABC, CBS, DuM; Avery-Kno- WPTR-TV (23) 6/10/53- Unknown Fargot- del; 82,607 isWROW -TV (41) ABC, CBS, DuM; Bolling; WDAY -TV (6) ABC. CBS, NBC, DuM; Free & 82,000 7/24/52- Unknown Peters; 42.260 Omaha - WTVZ (97), Grand Forkst- -KMTV ABC, CBS, DuM; Petry; 283,150 (3) Binghamton - KNOX-TV (10) 3/10 /54- Unknown WOW -TV (6) DuM, NBC; Blair; 245,038 WNBF -TV (12) ABC, CBS, NBC. DuM; Bol- Minott- ling; 274,238 KCJB -TV (13) ABC, CBS, NBC, DuM; Weed; NEVADA WQTV (46), 8 /14/52-Unknown Las Vegast- 20,190 NBC, DuM; Weed; Bloomingdalet (Lake Placid) - Valley Cityt- KLAS -TV (8) ABC. CBS, KXJB-TV (4) 8/5/53 -July '54 14,720 WIRI (5) 12/2/53- Summer '54 CBS; Weed; Buffalo- OHIO Renot- s' WBEN -TV (4) ABC. CBS. DuM; Harrington, Akron- KZTV (8) ABC. CBS, NBC, DuM; Pearson; Righter & Parsons; 403,210. See footnote (a) WAKR -TV (49) ABC; Weed; 56,199 13,623 WBUF -TV (17) ABC, CBS, NBC, DuM; H -R; 135,000 Ashtabulat- WTVF (23) 7 /24 /52- Unknown WICA -TV (15) 20,000 WGR -TV (2) NBC; Headley -Reed; 4/7/54 -Aug. Cincinnati - '54 WCET (48) 12/2/53- 9/1/54 Carthaget (Watertown) - WCPO -TV (9) ABC, DuM; Branham; 490,000 WCNY-TV (7) ABC, CBS; Weed; 3/3/54 -Sept. WKRC -TV (12) CBS; Katz; 490,000 54 WLWT (5) NBC WLW Sls.; 490,000 -TV 5/14/59 -October '54 Zadies Aq Elmira- WQXN (54) Forjoe; Cleveland - WELT (18) NBC; Everett -McKinney 28,462 WERE-TV (65). 6/18/53- Unknown WTVE (24) ABC, CBS, DuM; Forjoe; 31,000 WEWS (5) CBS' Branham; 1,030,000 Ithacat- WNBK (3) NBC; NBC Spot Sls.; 878,660 WXEL WHCU-TV (20) CBS; 1/8/53- November '54 (8) ABC, CBS, DuM; Katz; 823,629 WIET (14), 1/8/53- Unknown WHK -TV (19) 11/25/53- Unknown Columbus- Jamestownt- WBNS -TV (10) CBS; Blair; 307,000 WJTN-TV (58), 1/23/53 -Unknown WLWC (4) NBC; WLW Sls.; 307,000 Kingston- WOSU -TV (34), 4/22/53- Unknown WKNY -TV (66) ABC, CBS, NBC, DuM; Meeker WTVN (6) ABC, CBS. DuM; Katz; 373,495 New York- Dayton- WABC -TV (7) ABC; Petry; 4,150,000 WHIO -TV (7) ABC. CBS, DuM; Hollingbery; WABD (5) DuM; Avery- Knodel; 4.150,000 637.330 WATV (13) See Newark, N. J. WIFE (22) See (d) a- WCBS -TV (2) CBS; CBS Spot Sia.; 4350,000 footnote WNBT (4) NBC; NBC Spot Sls.; 4,150.000 WLWD (2) NBC; WLW Sis; 310,000 WOR -TV (9) WOR; WOR -TV Sls.; 4,150,000 Elyriat- WPIX (II) Free & Peters; 4,150,000 WEOL-TV (31) 2/11/54 -Fail '54 WGTV 025), 8/14/52- Unknown Lima - featuring WNYC -TV (31) 5/12/54- Unknown WIMA-TV (35) Weed; 12 /4 /52-Spring '54 Rochester - WLOK -TV (73) NBC; H -R; 57,234 WCBF-TV (15), 6/10/53- Unknown Mansfieldt- WHAM -TV (6) NBC; Hollingbery; 210.000 Fergum Theatres Inc. (38) Initial Decision WHEC -TV (10) ABC, CBS; Everett -McKinney; 5/5/54 210,000 WRNY -TV (27), 4/2/53- Unknown Massillont- WROH (21), 7/24/52- Unknown WMAC-TV (23) Petry; 9 /4 /52- Unknown Sold out-both national and local. Re- WVET -TV (10) ABC, CBS; Bolling; 210.000 Steubenville- sults, ratings, popularity polls prove it: Schenectady (Albany, Troy)- a- WSTV -TV (9) CBS; Avery- Knodel; 1,083,900 Ladies Day SELLS. WRGB (6) ABC, CBS, NBC, DuM; NBC Spot Sls.: 302,250 Toledo- WTRI (35) CBS; Headley -Reed; 79,506 WSPD -TV (13) ABC, CBS, NBC, DuM; Katz; Participating Syracuse- 280,080 Monday through Friday WHEN -TV (8) ABC, CBS, DuM; Katz; 345,000 Youngstown- WHTV (43), 9/18/52- Unknown WFMJ -TV (73) NBC; Headley -Reed; 115.000 2 to 3 p.m. WSYR -TV (3) NBC; Headley -Reed; 345,000 WKBN -TV (27) ABC, CBS, DuM; Raymer; Utica - 117,777 WFRB (19), 7/1/53- Unknown WUTV (21) Petry; 9 /25 /52- Unknown WKTV (13) ABC, CBS, NBC, DuM; Cooke; Zanesville- WSYR -TV 139,000 WHIZ-TV (50) ABC, CBS, NBC, DuM; Pear- NORTH CAROLINA son; 35,000 Channel 3 - 100 KW Ashevillet- NBC Affiliate WISE -TV (62) ABC. CBS, NBC, DuM; Bolling; Directory information Is In following order: call 22,525 letters, channel, network affiliation, national rep- SYRACUSE, N. Y. WLOS -TV (13) Venard; 12/9/53-Aug. '54 resentative; market set count for operating sta- Chapel H111t- tions; date of grant and commencement target ig Headley -Reed, National Representatives WUNC-TV (4), 9/30/53- September '54 date for grantees. Page 120 May 31, 1954 BROADCASTING TELECASTING OKLAHOMA Sharont- Greenwoodt- Adat- WSHA (39) 1/27/54- Unknown WCRS-TV (2I) 4/8/53- Unknown KTEN (10) ABC; Venard; 12/16/53- 6/1/54 (granted STA April 6) Wilkes-Barre- Spartanburgt- Ardmoret- P- WERE -TV (28) NBC; Headley -Reed; 155.000 WSPA-TV (7) CBS; Hollingbery; 1I/25/53- KVSO-TV (12) 5/12 /54- Unknown WILK -TV (34) ABC. DuM; Avery- Knodel; Sept. '54 Enidt- 168,000 KGEO-TV (5) ABC; Pearson; 12/16/53 -6/10/54 Williamsportt- SOUTH DAKOTA Lawtont- WRAK-TV (96) Everett -McKinney; 11/13/52- Rapid Spring '54 Cityt- KSWO -TV (7) DuM; Everett -McKinney; 47,485 York- KTLV (7) 2/24/54- Unknown Miamit- Sioux KMIV (58), 4/22 /53- Unknown s. WNOW -TV (49) DuM; 72,000 Tanst- (11) ABC, NBC; Raymer; 67,572 Muskogeet- P. WSBA -TV (43) ABC; Young; 76,100 KELO -TV KTVX (8) 4/7/54- Unknown TENNESSEE Oklahoma City - RHODE ISLAND KMPT (19) DuM; Bolling; 98,267 Providence- Chattanooga- KTVQ (25) ABC, NBC; 11 -R; 106.344 WJAR -TV (10) ABC, CBS, NBC, DuM: Weed; NBC, DuM; KWTV (9) CBS, DuM; Avery-Knodel; 256.102 1,109,060 ). WDEF -TV (12) ABC, CBS, Bran- WKY -TV ABC, 263,667 ham; 90,000 (4) NBC; Katz; WNET (16) ABC, CBS, DuM; Raymer; 34,100 KETA (13) 12/2/53- Unknown WPRO -TV (12) Blair; 9/2/53- Unknown (grant- Jacksont- Tulsa - ed STA Sept. 23) WDXI -TV (9) Burn- Smith; I2/2/53 -Aug. '54 KCEB (23) NBC, DuM; Bolling; 65,000 KOTV (6) ABC, CBS, NBC, DuM; Petry; 229,100 SOUTH CAROLINA Johnson City- KSPG (17) 2 /4 /54- Unknown Aikent- ).- WJHL -TV (11) ABC, CBS, NBC. DuM; Pear- son; 68,917 OREGON WAKN -TV (54) 10/21/53- Unknown Eugene - Anderson- Knoxville- KVAL -TV (13) NBC; Hollingbery NBC; 68,998 ). WAIM -TV (40) CBS; Headley -Reed; 43,900 WATE (6) ABC, Avery- Knodel; Medford- WTSK (26) CBS, DuM; Pearson; 65,500 KBES -TV (5) ABC, CBS, NBC, DuM; Blair Camdent- Portland- WACA-TV (15) 6/3/53- Unknown Memphis- KOIN -TV (6) ABC. CBS; Avery-Knodel; 182,283 Charleston- WHBQ -TV (13) CBS; Blair; 276.342 KPTV (27) ABC, NBC, DuM; NBC Spot Sis.; ).- WCSC -TV (5) ABC, CBS, NBC, DuM; Free & WMCT (5) ABC, NBC, DuM; Branham; 280,250 172,571 Peters; 99.079 Tv (12), 11/10/53 Nashville- Oregon Inc. Initial Decision WUSN -TV (2) NBC, DuM; H -R; 3/25/54-9/26/54 ). WSDC -TV (8) CBS; Hollingbery; 188,460 Salemt- Columbia- KSLM-TV (3), 9/30/53- Unknown WSM-TV (4) NBC, DuM; Petry; 188,460 ). WCOS -TV (25) ABC; Headley -Reed; 48,000 PENNSYLVANIA WIS -TV (10) NBC; Free & Peters; 102,572 Old Hickory (Nashville) - Allentownt- WNOK -TV (67) CBS, DuM; Raymer; 48,774 WLAC-TV (5) Katz; 8/5/53 -6/27/54 WFMZ-TV (67) Avery- Knodel; 7/16/53 -Sum- mer '54 Florencet- WQCY (39) Weed; 8/12/53- Unknown WBTW (8) CBS; 11/25/53 -Sept. '54 Directory information is in following order: can letters, channel, network affiliation, national rep- Altoona- Greenville- resentative; market set count for operating sta- ). WFBG -TV (10) ABC, CBS, NBC, DuM; H -R; ). WFBC -TV (4) NBC; Weed; 287,266 tions; date of grant and commencement target 428,774 WGVL (23) ABC, DuM; H -R; 75,300 date for grantees. Bethlehem- WLEV -TV (51) NBC; Meeker; 67.516 Chambersburgt- WCHA -TV (46) CBS, DuM; For)oe; 15,500 Easton- ). WGLV (57) ABC, DuM; Headley -Reed: 75.410 Erie- WICU (12) ABC, NBC, DuM; Petry; 208,500 ON THE AIR) WSEE (35) CBS; Avery -Knodel; 17,659 WLEU -TV (66) 12 /31 /53- Unknown Harrisburg - WCMB-TV (27) Cooke; 7/24/534/1/54 isWHP -TV (55) CBS; Boning; 118,150 WTPA (71) NBC; Headley -Reed; 118,150 0 Y ou can BUY Hazletont- WAZL-TV (63) Meeker; 12/18/52- Unknown Johnstown- CHATTANOOGA WARD -TV (56) Weed WJAC -TV (6) CBS, NBC, DuM; Katz; 764,496 Lancaster- ). WGAL --TV (8) ABC, CBS, NBC, DuM; Meeker; 295,847 79th Market in the Nation WWLA (21) Venard; 5/7/53 -Fall '54 Lebanont- Population 807,200 WLBR -TV (15) Pearson; 146,575 Households. 216,500 80,000 Sets* New Castle?- Income... _ _ $837,833,000 ). WKST -TV (45) DuM; Everett -McKinney; Ret. Sales ...$573,994,000 139,578 (SRDS Consumer Markets. * Based on Nielsen Survey Philadelphia - A & B contour area). plus sales to May 1, 1954 WCAU -TV (10) CBS; CBS Spot Sis; 1,609.687 WFIL-TV (6) ABC, DuM; Katz; 1,833,160 WIBG -TV (23), 10/21/53- Unknown WIP -TV (29), 11 /26 /52- Unknown Interconnected , .. NBC CBS ABC DuM. WPTZ (3) NBC; Free & Peters; 1,767,042 Pittsburgh- WDTV (2) ABC, CBS, NBC, DuM; DuM Spot Sis. 975.230 WENS (16) ABC, CBS; Petry; 307,149 WKJF-TV (53) CBS, NBC, DuM; Weed; 300,000 WDEF -TV WQED (13) 105,200 Watts WTVQ (47) Headley -Reed; 12 /23 /52- Unknown CHATTANOOGA - = VHF Reading - WEEU -TV (33) ABC, NBC; Headley -Reed; 54.206 WHUM -TV (81) CBS; 11-R; 175,000 Scranton- ). WARM -TV (16) ABC; Hollingbery; 150,000 WGBI -TV (22) CBS; Blair; 155,000 Contact THE BRANHAM COMPANY WTVU (73) Everett -McKinney: 150.424 BROADCASTING TELECASTING May 31, 1954 Page 121 FOR THE RECORD

TEXAS Longvlewt- Tacoma - Abilenet- s- KTVE (32) Forjoe; 22,131 KMO -TV (3) Branham; 351,100 KRBC -TV (9) ABC, NBC, DuM; Pearson; 32,073 KTNT -TV (11) CBS, DuM; Weed; 351,100 Lubbockt- Vancouvert- Amarillo- KCBD -TV (11) ABC, NBC; Pearson; 54,896 KVAN-TV (21) Boiling; 9 /25 /53- Unknown 49,545 KDUB -TV (13) CBS. DuM; Avery -Knodel; KFDA -TV (10) ABC, CBS; Branham; Yakima KGNC -TV (4) NBC, DuM; Katz; 49,545 54,896 - -TV (29) ABC, CBS, NBC, DuM; Weed; KLYN -TV (7) 12/11/53- Unknown KFYO -TV (5) Katz; 5/7/53- Unknown KIMA Austin- Lufkint- 22.073 KTBC -TV (7) ABC, CBS, NBC. DuM; Raymer; KTRE-TV (9) Venard; 3/11/53 -Fall '54 WEST VIRGINIA 70,117 Beaumontt- Midland- Charlestont- s- KMID -TV (2) ABC, CBS, NBC, DuM; Venard; WKNA -TV (49) ABC, DuM; Weed; 36,100 KBMT (31) Forjoe 32,350 KTRM -TV (6) Initial Decision 7/22/53 WCHS -TV (8) CBS; Branham; 2/11/54 -7/15/54 San Angelo- Clarksburgt- Corpus Christit- KTXL -TV (8) CBS; Venard; 28,035 WBLK-TV (12) Branham; 2/17/54- 9/1/54 KVDO (22) Young; 1/6/53- 6/15/54 (granted STA May 7) San Antonio - Fairmontt- KTLG (43) 12/9/53- Unknown KALA (35) 3/26/53- Unknown W.IPB -TV (35) ABC, NBC, DuM; Gill- Perna; 33,477 Dallas KGBS -TV (5) ABC, CBS, DuM; Katz; 193,778 - WOAI -TV (4) NBC; Petry; 193,778 Huntington- KDTX (23) 1 /15 /53- Unknown KCOR -TV (41) O'Connell; 5/12/54 -11/1/54 WSAZ -TV (3) ABC, NBC, DuM; Katz; 411,792 KLIF -TV (29) 2/12/53- 8/1/54 Sweetwatert- Parkersburgt- KRLD -TV (4) CBS; Branham; 383,721 WTAP (15) ABC, DuM; Forjoe; 28,200 WFAA -TV (8) ABC, NBC, DuM; Petry; 337,000 KPAR-TV (12) CBS; Avery- KnodeL; 8/26/53 - Unknown Wheeling- El Paso - Temple - WLTV (51) 2 /11 /53- Unknown KROD -TV (4) ABC, CBS, DuM; Branham; KCEN -TV (6) NBC; Hollingbery; 78,115 WTRF -TV (7) ABC, NBC; Hollingbery; 267.701 52,422 Texarkana (also Texarkana, Ark.)- 1IKTSM -TV (9) NBC; Hollingbery; 41,229 - KCMC-TV (6) ABC, CBS, DuM; Venard; 66,832 WISCONSIN KELP -TV (13) Forjoe; 3/18/54 -Sept. '54 Tylert- Ft. Worth- KETX (19) CBS, NBC, DuM; Pearson; 28,405 Eau Clairet- WBAP NBC; & WEAU -TV (13) ABC, NBC, DuM; Hollingbery; s. -TV (5) ABC, Free Peters; KLTV (7) 1/27/54- 9/1/54 372,500 55,700 Victoriat- Green Bay- Galveston - KNAL (19) Best; 3/26/53- Unknown s- WBAY-TV (2) ABC, CBS, NBC, DuM; Weed; s- KGUL -TV (11) ABC, CBS, DuM; CBS Spot Sls.; 191,253 276,000 Wacot- (5) 3/10 /54- Harlingent- KANG -TV (34) ABC; Pearson; 28,000 WFRV -TV Unknown KGBT -TV (4) ABC, DuM; 33,400 La Crosset- CBS, Pearson; Weslacot- WKBT (8) CBS, NBC, DuM; Raymer; 10/28/53- Houston - KRGV -TV (5) NBC; Raymer 8/1/54 KNUZ -TV (39) DuM; Forjoe; 77,069 Wichita Falls WTLB (38) 12/16/53- Unknown KPRC -TV (2) ABC, CBS, NBC, DuM; Petry; - Madison- 303,500 KFDX -TV (3) ABC, NBC; Raymer; 64,495 WHA -TV ('21) 85.300 KTVP (23) 1 /8 /53- Unknown KWFT -TV (6) CBS, DuM; Blair; WKOW -TV (27) CBS; Headley -Reed; 49,000 KUHT (8) 281,500 UTAH WMTV (33) ABC, DuM; Meeker; 44,800 KXYZ -TV (29) 6/18/53- Unknown Marinettet- KTLJ (13), 2/23 /54- Unknown Provot- WMBV-TV (11) NBC; George Clark; 11/18/53 - KOVO-TV (11) 12/2/53- Unknown August '54 Salt Lake City- Milwaukee- KDYL-TV (4) NBC; Blair; 161,325 WCAN -TV (25) CBS; Rosenuran; 308,750 EXCITING EFFECT! WOKY -TV (19) ABC, DuM; Gill- Perna; 287,500 KSL -TV (5) ABC, CBS, DuM; CBS Spot Sls.; 161.325 WTMJ -TV (4) ABC, NBC, DuM; Harrington, The ROTATOR Lens Righter & Parsons; 675,358 KUTV (2) ABC; Hollingbery; 3/26/53- 8/1/54 Milwaukee Area Telecasting Corp. (12) Initial Decision 5/20/54 VERMONT Neenaht- Montpellert- WHAM -TV (42) George Clark WMVT (3) CBS; Weed; 3/12/54- 9/6/54 Superior} (Duluth. Minn.) KDAL -TV (3). See Duluth,- Minn. VIRGINIA WDSM -TV (6) CBS, DuM; Free & Peters; 48.700 Danvillet- Wausaut- WBTM -TV (24) ABC; Hollingbery; 18,114 WOSA-TV (18) Rambeau; 2/10/54- 7/1/54 Hampton (Norfolk)- Wisconsin Valley Tv Corp. (7) 5 /12 /54- Unknown s- WVEC -TV (15) NBC; Rambeau; 97,300 Harrlsonburgt- WYOMING WSVA -TV (3) ABC, CBS, NBC, DuM; Devney; Caspert- 82,546 KSPR-TV Lynchburg- (2) 5/14/53- Unknown Cheyennet- WLVA -TV (13) ABC, CBS, DuM; Hollingbery; For TV and Film Cameras 113,440 KFBC -TV (5) CBS, NBC; Hollingbery Newport News Now you can make your subjects walk on - ALASKA WACH-TV (33) See (d) walls, create that rocking the boat effect, Norfolk- footnote Anchoraget- or rotate the scene 360° with this new "- WTAR -TV (4) ABC, CBS, DuM; Petry; 318,400 KFIA (2) ABC, CBS; Weed; 9,000 addition to the Camart Optical FX unit. WTOV -TV (27) ABC, DuM; Forjoe; 104,500 KTVA (11) NBC, DuM; Feltis; 8,000 Present owners need only the Rotator WVEC -TV (15) See Hampton Fairbankst- Lens. KFIF (2) ABC, CBS; 7/1/53 -Spring '54 Price: $150.00 Petersburgt- Southside Virginia Telecasting Corp. (8) Initial Decision 5/25/54 HAWAII CAMART OPTICAL FX UNIT Richmond - Honolulut- WOTV (29) 12/2/53- Unknown KGMB -TV (9) CBS; Free & Peters; 53.000 Create from 2 to 7 identical images in WTVR (6) NBC; Blair; 445.984 s- KONA (11) DuM, NBC; NBC Spot Sls.; 53,000 rotation, from a single object. Unit is Roanoke- KULA -TV (4) ABC; Headley -Reed; 53,000 complete with four surface prism, re- WSLS -TV (10) ABC, CBS, NBC; Avery- Knodel; volving housing, and base assembly. 255,358 Price: $119.75 WASHINGTON Additional effects prisms available. Spe- Bellinghamt- KVOS -TV (12) DuM; Forjoe; 65,808 cial adapters for TV Cameras. Send for Seattle- descriptive literature. WARD E. STARK D.. KING -TV (5) ABC; Blair; 351,100 HO KOMO -TV (4) NBC; Hollingbery; 351,100 s 10M THE KCTS 0'9) 12/23/53-12/1/54 ji0lid n1T 8M CAMERA MART INC. Seattle Construction Co. (20) 4/7/54- Unknoten 1845 Broadway, near 60th Street Spokane- KHQ -TV (6) ABC, NBC; Katz; 71,557 New York 23, N. Y. Circle 6 -0930 KXLY -TV (4) CBS, DuM; Avery- Knodel; 70,404 Cable Address - CAMERAMART Louts Wasmer (2) 3/18/54 -Sept. '54 Page 122 May 31, 1954 BROADCASTING TELECASTING PUERTO RICO Tv, co- sponsored by NBC and Barnard College, San Juant- New York. SPECIAL LISTING WAPA -TV (4) ABC. NBC, Dull; Caribbean JULY BMI Program Clinics Networks July 1 -2: North and South Carolina Broadcasters June 7: Royal WKAQ -TV (2) CBS; Inter- American; 10,000 Associations, joint meeting, Ocean Forest Hotel, Alexander Hotel, Winnipeg, Man. Myrtle Beach, S. C. June 9: Hotel Saskatchewan, Regina, Sask. CANADA July 1 -Aug. 21: Radio -tv institutes, Boston U. June 11: Hotel MacDonald, Edmonton, Alta. Kitchenert- July 24 -31 : Radio -Tv Workshop, American Baptist June 14: Fort Cumberland Hotel, Amherst, N. S. CKCO-TV (13) 50,000 Assembly, Green Lake, Wis. June 14: Hotel Finlen, Butte, Mont. Londont- AUGUST June 16: Sheraton -Plaza, Boston, Mass. (10) CFPL -TV CBS; 35,000 Aug. 1 -4: National Audio -Visual Convention & June 16: Bannock Hotel, Pocatello, Montreal- Trade Idaho Show, Conrad Hilton Hotel, Chicago. June 18: Poland Spring Hotel, Poland Spring, Me. CBFT (2) 201,433 Aug. 2 -21: Summer Tv CBMT (6) 201,433 Workshop, Michigan June 18: Hotel Utah, Salt Ottawa- State College, East Lansing. Lake City, Utah 9 June 21: Broadmoor Hotel, Colorado Springs. Is- CBOT (4) 10,100 Aug. (week of): International Alliance of St. John, N. B.- Theatrical Stage Employes, Netherlands Plaza June 23: Marvin Hughitt Hotel, Huron, S. D. CHSJ -TV (4) CBS Hotel, Cincinnati. June 25: Indianapolis Athletic Club, Indianapolis, Sudburyt- Aug. 25 -27: Western Electronic Show & Con- CKSO -TV (5) ABC, CBS, NBC: All -Canada; vention, Ambassador Hotel, Los Angeles. BAB Clinics 7,083 Aug. 30 -Sept. 4: 11th International Workshop in Toronto- Audio -Visual Education, American Baptist As- June 7: Louisville, Ky. CBLT (9) 222,500 sembly, Green Lake, Wis. June 8: Atlanta, Ga. Vancouver- SEPTEMBER June 10: Birmingham, Ala. CRUT (2) CBS June 11: Memphis, Tenn. MEXICO Sept. 1: Deadline for entries in 1953 -54 public interest awards for exceptional service to farm June 14: New Orleans, La. Juarezt (El Paso, Tex.)- safety, National Safety Council. 15: San Antonio, s- XEJ-TV (5) National Time Sales June Tex. Sept. 13 -14: British Columbia Assn. of Radio & June 17: Dallas, Tex. Tijuanat (San Diego) - Tv Broadcasters, Harrison Hot Springs, B. C. XETV (6) Weed; 241,000 18: Tulsa, Sept. 26 -29: Pacific Coast Council, American June Okla. Assn. of Advertising Agencies, Hotel Del Coro- June 21: Omaha, Neb. Total stations on air in U. S. and possessions: nado, Coronado, Calif. June 22: Des Moines, Iowa. 382; total cities with stations on air: 252. Both Sept. 26 -30: Financial Public Relations Assn., Ho- totals include XEJ -TV Juarez and XETV (TV) June 24: Minneapolis, Minn. Tijuana, tel Statler, Washington, D. C. June 25: Dakotas. Mexico, as well as educational outlets Sept. 30 -Oct. 2: 1954 High Fidelity Show, Inter- that are operating. Total sets in use 30,173,121. national Sight & Sound Exposition, Palmer July 12: Burlington, Vt. Indicates educational stations. House, Chicago. July 13: Boston, Mass. t Cities NOT interconnected with AT&T. July 15: Syracuse, N. Y. (a) Figure does not include 309,309 sets which OCTOBER -NOVEMBER WREN -TV Buffalo reports it serves in Canada. July 16: New York City. Oct. 4 -6: 10th Annual National Electronics Con- July 19: Tampa, Fla. (b) Number of sets not currently reported by ference. Hotel WHAS Sherman, Chicago. July 20: Charlotte, N. C. -TV Louisville, Ky. Last report was 205,- Oct. 13 -15: Direct Mail Advertising Assn., Hotel 544 on July 10, 1952. Statler, Boston. July 20: Detroit, Mich. (c) President Gilmore N. Nunn announced that July 22: Richmond, Va. construction of WLAP -TV has been temporarily Oct. 15 -16: Ohio State U. advertising conference, suspended [B -T, Feb. 22]. CP has not been sur- Columbus. July 23: Washington, D. C. rendered. Oct. 20 -21: Kentucky Broadcasters Assn., fall July 26: Philadelphia, Pa. (d) KDZA -TV Pueblo, Colo.; WKLO -TV Louis- meeting, Cumberland Falls Park. July 27: Pittsburgh, Pa. ville, Ky.; KFAZ (TV) Monroe, La.; WTAC -TV Nov. 8 -10: Assn. of National Advertisers, Hotel July 29: Cleveland, Ohio. Flint, Mich.; KACY (TV) Festus, Mo.; KFOR -TV Plaza, New York. Aug. 9: Milwaukee, Wis. Lincoln, Neb.; WFPG -TV Atlantic City. N. J.; Nov. 14: Indiana Radio -Tv Newsmen, fall meeting Aug. 30: Chicago, Ill. WIFE (TV) Dayton, Ohio, and WACH -TV New- at WIRE studios, Indianapolis. port News, Va., have suspended regular opera- Aug. 12: Los Angeles, Calif. tion, but have not turned in CP's. (e) WBKZ (TV) Battle Creek, Mich., told FCC it has suspended regular operations until June 1.

UPCOMING

JUNE June 1: National Assn. of Tv & Radio Farm Di- rectors, national sales clinic, Sheraton Hotel, Chicago. June 3 -4: Senate Communications Subcommittee resumes hearings on uhf, multiple ownership. June 3 -5: National Assn. of Tv & Radio Farm Directors, summer meeting, Hotel Fontenelle, Omaha, Neb. June 4: Mike & Screen Awards, Radio- Newsreel- Tv Working Press Assn. of New York, Waldorf - Astoria. June 7 -11: Seminar for writers and producers of in- school programs, sponsored by National Food sales in El Paso and its 24 county Assn. of Educational Broadcasters, St. Louis. June 13 -15: Assn. of Independent Metropolitan trading area were $120,633,000 in 1953. Stations, Wentworth -by- the -Sea, Portsmouth. N. H. KROD -TV operates on 56,300 watts- - June 13 -16: American Marketing Assn.. Ambas- sador Hotel, Atlantic City. VHF4. Our mountain -top TV installa- June 14 -16: National Community Tv Assn., Hotel tion . the highest in Texas; 5,285 Park Sheraton, New York. feet above sea level 1,585 June 16 -18: Summer Institute, U. of Michigan and feet above law school, study on official control vs. self- average terrain gives greater coverage regulation of tv, radio, motion pictures and publishing. than any other station in our trading June 17 -18: D. C.-Maryland Broadcasters, Ocean area . . . KROD -TV is affiliated with City, Md. KROD - 600 K.C. CBS - 5,000 watts. June 17 -19: Florida Assn. of Broadcasters, But - - more Terrace, Miami Beach. Owned and operated by the El Paso June 20 -23: Advertising Federation of America, Times, Inc. Hotel Statler, Boston. June 21: Hearing on Langer bill (S 3294) to bar Roderick alcoholic beverage advertising in interstate Broadcasting Company commerce, Senate Business & Consumer Inter- Dorrance D. Roderick, President ests Subcommittee. Val Lawrence, Vice Pres. E Gen. Mgr. June 21 -July 31: National Tv Institute, Pasadena Dick Watts, Sales Manager (Calif.) Community Playhouse. June 21 -Aug. 17: Radio -tv institute, co- conducted Represented Nationally by by KNBC and KPIX (TV) San Francisco, Stan- ford U., Palo Alto, Calif. The BRANHAM Company June 27 -30: Advertising Assn. of the West, Hotel Utah, Salt Lake City. *Of course you know Bill White, Media Supervisor for Cunningham and Walsh June 28: New York U. begins 6 -week summer - radio -tv institute. New York June 28 -30: Newspaper Advertising Executives Assn., Hotel Del Coronado, Coronado, Calif. June 28 -Aug. 6: Summer Institute of Radio & BROADCASTING TELECASTING May 31, 1954 Page 123 editorials

Toward an NFRTB* ITH EACH passing convention year, the sign becomes bolder -NARTB is evolving into a federation of entities functioning in the area of broadcasting. Inexorably, the trend is toward an eventual formalizing of such a federation, acting as the legislative and public relations umbrella over the audio and video arts. Last week's convention underscored this trend. The radio section held separate sessions. The tv section did likewise. Engineers fore- gathered on their own. Various network groups met separately. The representatives had sessions with their own station groups. The radio and television boards function separately and autono- mously. They converge only on matters of broad policy applicable to all broadcasting, and as to personnel on the overall executive level. Our purpose is not to condemn the present order. It is working well. The process toward a federation is as gradual as it appears Drawn for BROADCASTING TELECASTING to us to be inevitable. The association cannot be all things to all by Sid Hix "Now don't blame this on our tower ... it's 25 miles out in the country/" segments. The biggest task is on the Washington front. And that is to preserve the free estate of all that is broadcasting and to enhance Recovering Their Legislative Fumble its prestige. That means coordination of activity in Congressional HE FULL story of television's regulatory and relations, public relations, regulatory relations and state and local rr economic evolu- tion now will be heard by the Senate Potter Communications affairs pertaining to all the broadcast media. Those functions must Subcommittee before it passes judgment on the kind of medicine never be spread among several disjointed groups because that might -legislative or otherwise-to be prescribed for uhfs admitted token, the top organization dedicated spell disaster. By the same economic ills. A fortnight ago it appeared the committee might the arts should not be to protection of the sanctity of broadcast have undertaken radical surgery before diagnosis had been com- encumbered with activities below the policy levels. pleted. National Federation of Radio & Television Broadcasters At the NARTB convention in Chicago last week, individual telecasters, acting outside the association's framework, but with Whither Are They Drifting? its cognizance, set up a steering committee and retained counsel. Vhf licensees as well as uhf operators and applicants for both are to call CBS Radio's new IT MAY NOT be technically correct represented. NARTB's Harold E. Fellows will appear separately. night discount plan a rate cut, but whatever it is called, its pur- When hearings resume June 3, new appearances will have been pose is to make another reduction in that network's prices, and its filed- appearances that should have been on hand weeks ago, when inevitable effect will be to bring the prices of other networks into the hearings were announced. line. A committee of Congress cannot be expected to pronounce In the past three years network charges have been lowered, jug- reasoned judgment in a few days with only half the story told gled, adjusted and discounted repeatedly. Each revision was made involving a field that has been more than a decade in the making. to obtain in the hope of stimulating business. Each failed more The happenstance timing of the convention -in between Potter than temporary, if not illusory, relief. committee sessions-proved the big break. The full impact of By now it should be evident that the trouble with network radio Washington sessions became evident when the telecasters got to- is not in its pricing; if the trouble had been confined to that, it gether in Chicago. would surely have been corrected by price reductions of the past. The trouble, we suggest, is more basic. It resides in the fundamental The Importance structure of networking and will persist, indeed worsen, as long as of News it remains undiagnosed and untreated at the source. WITHOUT stooping to idolatry, it is possible to say that no A consideration of basic questions about networking cannot be one in broadcasting or telecasting is more entitled to speak postponed without grave damage to U.S. radio, for the importance as an authority on management's responsibility in news and public of network-type programming is obvious. What networks and their information programming than William S. Paley, CBS chairman. affiliates must decide is how to maintain quality programming serv- It was with such authority that he spoke last week as winner of ice with reasonable profit to both the user and originator. The the 1954 NARTB Keynote Award. His advice to broadcasters to service cannot be maintained if the trend of the past three years take a more serious interest in keeping the public informed was continues and if networks and stations persist in the use of such sound, sensible and in urgent need of recognition at some stations. narcotics as rate cuts or spot selling plans -which may seem to Undeniably, radio and television are miraculous technical re- improve things today but actually complicate them tomorrow. sources for the distribution of news and informative commentary. In general these resources are being put to good use, but in We do not know how to cure the disorders of contemporary some cases, as Mr. Paley said, broadcasters have not given adequate at- radio networking, for no one has done the necessary diagnosis to tention to that phase of their business. find out exactly what they are. As we have suggested in the past, On grounds of public service alone, station management should the solution may lie in a complete reorganization of network con- agree with Mr. Paley that news and public affairs are "at least as cepts- perhaps in an adaptation of the news service practice in important as any of the other areas coming under [the broadcaster's] which networks would sell program service to stations which in turn jurisdiction" and that appropriate money and effort should be could sell them to advertisers. Other solutions unquestionably can devoted to that field. Mr. Paley did not mention what is another be found not until networks -but and affiliates alike face up to the truth-that a good news and information policy pays off commer- necessity of finding them. cially as well. Page 124 May 31, 1954 BROADCASTING TELECASTING There's fun galore on channe ...in Detroit YOUNGSTERS KNOW there's fun galore on Channel 4. Spring ratings show WWJ -TV attracting well over half the audience with such shows as Playschool, Howdy Doody, Car- toon Express, Roy Rogers and Johnny Jupiter.

TWO BIG SHOWS make 5 to 6 P.M. a special hour for Detroit's 450,000 five -to- fifteen year youngsters. The fun they have and the product preferences impressed on them, make WWJ -TV special to sponsors.

*ADVENTURE PATROL 5 P. M. Monday thru Friday

Dramas of danger . . . action packed tales of bold and daring deeds, building intense loyalty to every sponsor's product. High ratings prove its greater youngster appeal.

C'mon in - the fun is fine. And your product belongs in this good company. *HAPPY HOLLOW RANCH 5:30 P.M. Mon. thru Fri. Famous Happy Hank brings Squeaky and Sput- In Detroit . . . ters and lots of fun to You Sell More Detroit. His influence on children has long been ap- on channel plauded by community and women's groups across the country. NEC i.l..jpoa N.Iwoth DETROIT Associate EIN -FM Station WWI

FIRST IN MICHIGAN Owned and Operated by THE DETROIT NEWS National Representatives: THE GEORGE P. HOLLINGBERY COMPANY Electronic Buttonhook

There are a bunch of guys in New York, Chicago, Los Angeles, and maybe even Washington, D. C., who are doing a pretty good job of turning out CBS TV programs. We have a gadget called a control panel which, by some kind of electronic magic too arcane for us salesmen, buttons onto the CBS TV network. Folks in Eastern Iowa got buttons of their own. One of the juiciest, Channel 2, is pure pearl. By a strange coincidence it's WMT -TV. Beyond having had sense enough to go CBS in the first place, we claim no credit for the excellence of CBS programs. We just lean back and feel their Pulse. End of modesty. We do lay claim to local programming for the Eastern Iowa trade, which, when added to CBS network fare, completes the buttoning operation. herewith, some light thereon:

Miss Ruth Anne's School (Lion Tam - ing's Easier) Produced five days a week by its star, Miss Ruth Anne's School is a "workshop" for four -to -five- year -olds. Each week six or eight children are selected for a one -week session of classes (finger-painting, dancing, table manners, gamesmanship); on Friday the children are graduated with diplomas and sighs of relief. Lion - taming looks easy by comparison, but Miss Ruth Anne, armed with nothing but child psychology and a smile, charms children and viewers, parents and sponsors. There are enough mop- pets on the waiting list to last a full year (sans hiatus). Commercial: Program is sold by day units; sponsors purchase one complete program at a time. Product identifica- Channel 2 WMT -TV 100,000 watts tion is carried over the full week by sponsor- mentions on a day -to -day re- CBS for Eastern Iowa ciprocal tie -in basis. See the Katz Mail address: Cedar Rapids Agency for further details. National Reps: 'I'he Katz Agency