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Afternoons Station C 0 Station C Potter Group Resumes Station D 0 Station D 0 Hearings Thursday Page 77

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Afternoons Station C 0 Station C Potter Group Resumes Station D 0 Station D 0 Hearings Thursday Page 77 MAY 31. 1954 35c PER COPY al Null MN 81y esst aa;zo aTH 1Teetxtm pag SSaB'r: (C09-I0) 0M ff`1St' ,q/91 1 BROAD 94£5 U,atrEa SUCLÿLYtTi.t+ DOT 7 uo-poeS sTvTas .re..gT7 IS-£N /fa.Tsau;ATur JT12 AdSfl TE EC 7 11 rar+ter Quarter- HQGïir,7jirsts"Mon. -Fri. Averages NARTB Convention PULSE` pn., Feb., 1954)'' E: A HOOPER (April, 1954) Coverage Pages 27 -68 mornings KPRC ) '-\,'1-1,-'KPRC-TV 16 Station B , : Station B 4 Station C 4 Station C 0 CBS Cuts Nighttime Station D Rate Structure Page 30 TvAB Organizes With Headquarters in N. Y Page 36 KPRC 24 s:- KPRC-TV 12 Station B 0 Station B 12 afternoons Station C 0 Station C Potter Group Resumes Station D 0 Station D 0 Hearings Thursday Page 77 FEATURE SECTION Begins on Page 9 KPRC 22 V(PRC -TV 24 Station B 0 Station B 0 evenings Station C 0 Station C 0 Station D 2 Station D 0 JACK HARRIS, Vice President and General Manager Nationally Represented by EDWARD PETRY & CO. N. Y 1 - _-- _- _- - MEd. r - ERIE and WICU Summer host to the nation on beautiful Lake Erie . Pennsylvania's growing Third City . WICU -TV does a dual job -it puts your message on the air and then follows through with sub- stantial merchandising. pHIO 1 Pq. 1 A VERY PRETTY PICTURE 100% merchandising ... Winner of Billboard's 1st Prize for Sales and Viewer Promotion in markets from 500,000 to 1,000,000 population. 95% evening sets in use 80% afternoon sets in use 70% morning sets in use Sally Stauffer, WICU Dancing Star 98.6% set saturation in Erie County ... 93% set saturation in the Tri -State Market ... WICU - TV, Channel 12, is the only me- dium completely selling and serv- ing this superior market. CHANNEL 12 NBC ABC DUMONT Assured of almost 100% of viewer tune -in because WICU -TV is the ONLY VHF in this tremendous Tri -State market. RADIO WICU -TV -Erie, Pa. WHOO -Orlando, Florida TV Edward Petry & Co., Inc. Forjoe NEWSPAPER WIKK-AM-Erie, Po. WMAC -TV- Massillon, Ohio H.-R. Co. Edward Petry & Co., Inc. WTOD- Toledo, Ohio The Erie Dispatch -Erie, Pa. /iLG4P4 INC. Forjoe Reynolds-Fitzgerald NOME OfMCE -SOD IDWID IAMB UM. TOLEDO OHIO... WASMI..OIOM OSMCI Ill) MPOML (RISS SLOG. 41 ALL THIS and WBRE TV 10-MONTHS IN JUST set count ver__!{1ed 2nd highest has the the country! Stations in of all UHF r1' eTrec VAL w Iwee Hen rt ve 1w hilt ai a...1 21 Are i;,ur sea ,4I.$ Nad n°^ POWER jLLË-ay NW,iSÓW TOO! .Yi.!... ILLKFiMaR6.-. _-- First again ... ! with RCA's new high power equipment ... WBRE -TV radiates 225,000 watts over Northeastern Penn- sylvania ... higher than any other station as reported by FCC* and in the Fall WBRE -TV will be the highest powered station in the Nation with over 500,000 wads. As a Time Buyer, the step by step performance of WBRE -TV has been presented to you in as dramatic a way as we know how, and we ire sure you'll be interested in the following statistics: I ... Set Saturation ... 66% in Luzerne and Lacka- wanna Counties (Population 649,637). 2 ...May I, set count in Northeastern Pennsylvania ... 157,000 ... ALL UHF 3 ... Leads in 121 of 140 nightime quarter hours; 14 of 16 daytime quarter hours. for the Ort e AUTHORIZED OPERATING NOW TelePul5cr TNT ton Station WBRE -TV 1,000,000 22.5,000 shows!. Wilkes Barr lagE -? 1 has Station B 170,000 170,000 that Showal. Station C 178,000 178,000 \ t.4) f g-i5 Ni Night-time Station D 13,000 13,000 (the lop 1 ç om \ o eirodsr E 5-11hour p Station 151,000 15,200 elate quarter Sunday punngw\40 Monday through b to i\ pedods1. \11 leads hour 7 quarter ,a daytime qua 16 dai1Y Throng In \4 pen Wads peno 1 ru -Sen`oweee Ae WBRE4V Channel 28 Wilkes -Barre, Pa. ®oo National Representative The Headley -Reed Co. (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC.. 1735 Published every Monday, with Yearbook Numbers D. C., act of March 3. 1879. DeSales St., N.W., Washington 8, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, under The Home Town Folks,.. Know More local advertisers spent more money on a Good WDEL -TV in March 1954 than in any previous month in the station's five- BUY . year history! All goes to prove that the home town folks know a Wilmington, Delaware good buy when they STEINMAN STATION see one. With good CHANNEL reason, they are there when the profits roll in! To get results from your advertising dollars, do as the home folks do -buy WDEL -TV. 12 REPRESENTED BY MEEKER TV, INC. New York Los Angeles Chicago San Francisco Page 4 May 31, 1954 BROADCASTING TELECASTING closed circuitm HEAT IS ON for appointment of Phillip marker service from 75 me area is being cancellation notices given them as con- Willkie, son of late Wendell Willkie, to scrutinized, but involved might be heavy tracts reached expiration. New provision, FCC. If named he presumably would be- government outlay to replace existing NBC executives explained, simply results come chairman (see early story page 29). equipment used practically world -wide in shift from converted hours on option * * * before any shift could be made. Moreover, time to clock hours and entails no actual no move could be made until 1963. How rate decline. INCIPIENT MOVEMENT for But some of affiliates insist complete to get government, notably military, to that change separation of radio and television functions does result in depreciation of relinquish spectrum space now being held time of NARTB because of their "incompati- values. in "reserve" for 'emergency use also is bility" was talked up * * during Chicago being studied, with William A. Porter, * NARTB convention last week. Some in- President's Telecommunications chief, fig- ATTITUDE of dependent radio operators, not identified FCC on station transfers uring prominently in these studies. was with heard firsthand by full house of tv, sought to agitate groundswell for NARTB separate organization, contending both * * * delegates at Thursday forenoon panel in which six of seven cannot live in same house. There also Commissioners SECOND major research project is being participated (story page was complaint against purported "over- 63). It boiled considered by radio stations represented down to conclusion that cases are loading" of agenda with tv. consid- by Henry I. Christal Co.- sponsors of ered on individual merits but several mem- * * now-celebrated Alfred Politz study, "The bers expressed concern over what should AT LEAST one major network has given Importance of Radio in Television Areas or should not be regarded as "trafficking," serious study to possibility of making Today." New one would be confined to particularly in light of limitations of law change from traditional network structure areas which Christal stations serve, while and of rough experience of past years with to provide program service to stations for first Politz research included markets not Avco proceeding, allowing open competi- pay, as news services provide news to covered by them. tive bidding. clients. Study indicates difficult financial * * obstacles would be encountered, and net- work offi6ials are bearish about chances PORTENTS of major network (CBS - PERHAPS most successful session of con- it would work. NBC) opposition to DuMont plan for vention was Thursday's roundtable with * * * equalization of network tv affiliates through FCC. But some folks are wagering it fixed quotas of vhf and uhf stations to QUIETLY and behind scenes, FCC is won't happen again at future conventions. affiliate with each in first 100 markets were making new channel allocations study in Several members of FCC feel that quasi - vhf range to determine what might be seen at NARTB convention in Chicago judicial body should not hold what amounts done long range to alleviate shortages. last week 1BT, May 24, page 117]. Old to public "Commission meeting" on ques- Industrial users, like steel companies and line networks would like to see boost in tion- answer basis. They point out no other heavy fabricating operations, are multiply -owned stations from present lim- other independent agency does it although seeking more spectrum space and are itation of five, but it's evident they prefer there may be nothing improper about eyeing band, now assigned to to align affiliates procedure. fm but also being talked up for possible basis. ABC, however, supports basic diversion to vhf tv where three additional DuMont plan. channels could fit (between present chan- * * * TV BROADCASTERS carrying Army - nels 4 and 5). Latter prospect looks bleak. McCarthy hearings are reporting prepon- * * * NBC Station Relations executives during derantly that polls they have made support FREQUENCY study has reached another NARTB convention in Chicago quietly continuing hearings to bitter end. Average area in hope of opening new tv space. huddled with individual radio affiliates appears to be better than 90% in favor Movement of present aircraft beacon- regarding revision of contracts based on of carrying on. the week in brief Power stations permitted to test remote control 61 .. Advertisers tell radio to take offensive 62 27 p. Summary of action at the NARTB convention Hennock wants all tv in uhf; Sterling dissents 63 p. Who'll be FCC chairman? Question heats up. 29 Marfree agency closes, owing 600 stations ... 68 30 CBS Radio cuts nighttime prices Arthur Pryor Jr., BBDO veteran, dies 68 0' Mutual proposes to expand spot selling 32 1" Sen.
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