The river landscape Mura With the project Responsible Green Destination Amazon of Europe, available knowledge on sustainable regional development, desti- (TBR MDD) is connecting 12 protected ar- partners will follow specific objectives: nations management and management of protected areas based eas and uniting 5 countries along 3 rivers on UNESCO Man and the Biosphere Programme and Tourism into first world pentalateral biosphere re- 1. Stimulate environmentally friendly 4.0 Tourism Impact Model (TIM) that encompasses collaboration serve. The future UNESCO biosphere re- behaviour in tourism sector – development and test- of all key tourism stakeholders in the area supported with newest serve known as Amazon of Europe (AoE) ing of the Responsible Green Destination Tourism Impact Model IT solutions. represents the largest and most preserved (RGD TIM model), which will form the basis for establishing the free-flowing river system in Central Europe. transboundary destination Amazon of Europe. It will combine latest 2. Develop an integrated solution for Responsible Green Destination Valuable natural beauty, endangered hab- managing sustainable tourism – the integrated solu- itats and diverse cultural traditions have tion for managing sustainable tourism in AoE, which will represent Amazon of Europe enormous potential for sustainable tour- a model approach how to plan tourism development in biosphere ism, while underdeveloped border regions reserves to enable nature-friendly, high quality experience for the face lack of capacities, unemployment and visitors who are actively seeking out authentic nature, cultural, emigration. and adventure experiences in unspoiled destinations while pre- NP Kopački rit. Photo by Jasmin Sadiković. DTP project AoE Bike Trail is the first five- serving the nature as most valuable assets of the area. country development project in TBR MDD, connecting key stakeholders into one linear 3. Improve capacities for responsible green biking product. The results (network, book- tourism – building of capacities of key stakeholders in all par- Did you know ing system, valorisation programme) will ticipating regions and sectors, by several activities. In order for a Did you know that there are 12 protected areas / Natura 2000 be substantially upgraded with this project transboundary destination to function, it is essential to establish sites in project area? into truly responsible destination AoE, by trust and on-going cooperation between motivated and skilled in- developing much-needed joint strategies, dividuals and organisations from each region, joining in the AoE Did you know that the TBR MDD area provides a great opportunity IT solutions and learning interactions at sig- Vinarium Tower. Photo by Kristijan Jesenovic. destination. for the development of sustainable tourism? nificantly broader destination level for an even better tourist experience in the area of these mighty rivers! Project partners Associated partners • Iskriva, institute for development of local potentials • Ministry of Tourism, HR Project aim is to enhance sustainable eco- • Arctur Ltd. • Ecotourism Development Center, HU nomic growth and tourism development • Municipality of Velika Polana • World Wide Fund for Nature Austria - WWF Austria based on distinctive natural and cultural • West Pannon Regional and Economic Development Public • County Government heritage, which will enhance the coopera- Nonprofit Ltd. • Government of tion between the regions and enabling en- • CROST Regional Development Nonprofit Ltd. • Government of vironment for high-quality tourism, respond- • Tourism Board of Međimurje County • Virovitica- County Tourist Board • -Baranya County • Tourist Board of Osijek-Baranja County ing to limited resources of ecosystems. • Association for nature and environment protection Green Osijek • Varaždin County Tourist Board • Koprivnica Križevci County • Public institution Kopacki rit Nature Park • Varaždin County • Slovenian National Commission for UNESCO • Trail Angels GmbH • Slovenian Tourist Board • 8Cities • Tourist Association of • Municipality of Apatin • Thermenland Süd- & Oststeiermark Marketing GmbH • City of Sombor • Central Podravina Tourist Board

Responsible Green Destination Amazon of Europe project is co-funded through the Danube Transnational Programme of the European Union (ERDF and IPA funds). st st The project started on 1 July 2020 and lasts until the 31 December 2022. The A A E total budget of the project is 2,411,290.00 €, divided between 14 full partners. Amazing Amazon of Europe Bad Radkersburg Mur tower. Photo by Lispeszentadorján. Pedestrian and cyclist bridge. Contact: Urška Dolinar, project manager, Amazing Amazon of Europe Iskriva, Institute for Development of Local Potentials, [email protected] PROJECT CO-FUNDED BY THE EUROPEAN UNION FUNDS (ERDF, IPA) De Monte Region Bad Radkersburg. Photo by Ádám Bolyós original. Photo by Siniša Maurus. Project website: http://www.interreg-danube.eu/approved-projects/amazing-aoe Amazon of Europe Bike Trail within UNESCO 5-country Biosphere Austria Reserve Mura-Drava-Danube*Amazon of Europe Bike Trail1 Bad Radkersburg N1 Murska Sobota within UNESCO 5-country Biosphere

N2 N3 2 S1 Reserve Mura-Drava-Danube Velika Polana Maribor Mura Mura Castle Prandau Normann. Slovenia S2 Murakeresztúr Expano. Photo by Arhiv RCMS. Photo by Tourist Board of Osijek-Baranja County. Ormož Čakovec N5 S3 N4 S4 Ptuj AoE destination will be a joint and integrated solution for sustain- able tourism, including: • Green Destination Tourism Impact Model, combining social Did you know Baja Drava Varaždin S6 and technological innovation; Did you know that the project S5 • joint strategy and management model for the destination, Responsible Green Destination • joint flagship tourism products connecting top experiences Amazon of Europe is crucial for the along the rivers: River Trail, Hiking Trails, AoE Experiences, development for and with nature? Koprivnica N6 Pécs Mohács • model validation in 2 transnational pilot areas and training North Route S16 S7 stakeholders for responsible green destination. Barcs Amazing AoE will bring sustainable managing diversity of natural and cultural heritage, new job opportunities and resources in AoE S8 N8 Serbia Green island. Photo by TB of Municipality of Draž. N7 N 11 from local to transnational level, while enabling unique experienc- Sombor es for international visitors in this river landscape which offers var- Did you know Donji Miholjac ious leisure activities for all nature lovers! Virovitica S15 S9 Did you know that the TBR MDD area N9 N10 is mostly preserved and untouched by S10 Apatin human? Drava S 14 South Route S 11

ZONATION S12 Osijek S13 Core Zone

Buffer Zone LEGEND 1 Amazon of Europe Bike Trail is a flagship product of destination which connects all the regions. Vukovar Within project Responsible Green Destination Amazon of Europe, other products will be developed. Transition Zone N1 Stage number 2 Designation pending. Danube

Different valid zonation exist Bike trail stages

Wineyards. Photo by Farmtech. 0 20 40 60 80 100 *designation pending Km

© Iskriva, WWF