BACK

Chewy Chomp: October 2010 Web & Social Media Overview (Jul thru Sept.)

Enter

Please do not print this e-mail/PDF unnecessarily. Chewy Chomp: Quarterly Website Overview BACK Year Review &Stats Resources Summary of Web Operations Summary Introduction, Goals &About Goals Introduction, Quarter Stat Resources Quarter T Website Financials Mobile Road Map Mobile able of Contents of able Please do not print thise-mail/PDF unnecessarily. Chewy Chomp: Quarterly Website Overview [email protected] |408-792-4116 [email protected] site? our on Have a about question the paid web advertising W to back link to partners SanJose.org our encouraging 5) 4) 3) 2) 1) of importance): order key web that westatistics hope to improve on (in five we year have identified this forward Moving aGlance at Goals year. coming the for are goals our what and statistics web previous of contrast and compare a begin we’ll this with and been have we where know to need we we’regoing, are in this path. However, in order to know where we where exactly outlining operations web our of summary quarterly a create to best it felt we website and what we plan to do moving ahead, While we have talked about our goals for the new Introduction ebsite Advertising questions Advertising ebsite Increase referral traffic to our site by site our to traffic referral Increase ranking search Bing/Yahoo Increase SanJose.org from SJTix.com Separate website of our version Create amobile visits site overall to increase Continue BACK o adtoa ifrain n web on visit: please information practices best http://www.w3.org and additional standards For related |408-792-4512 web [email protected] Jose San Team to not hesitate do contact him. please a question have you If San of Jose. city the within happenings and events promote to businesses local with works also He events. Jose of San event SJTix.com, photographer amateur on-hand and the as well as pages, Facebook Twitter SanJose.org, TSJ content Monopolyinthepark.com, for and operations development web for of the Producer include facilitation responsibilities Content His Jose. San Online Team the currently G. Hurston, by Michael written is Chomp Chewy Chomp Chewy About Please do not print thise-mail/PDF unnecessarily. Chewy Chomp: Quarterly Website Overview SanJose.org stats, nor are MonopolyInThePark MonopolyInThePark are with stats. nor combined stats, or included SanJose.org NOT are stats SJTix sites of separation the reports...since To streamline SJTix.com from to everything do able be will they instead SanJose.org, visit to need longer no eventually will events who to tickets those for of looking ultimately are and much site, that diverting to traffic been our have we SJTix.com of re-launch the with that mentioning worth also It’s this January. coming by force full to return rankings Engine Search our estimating we’re updates site September our Referring and With quarter. 31% by over this 16% increased Traffic Site over 11%. increased almost Traffic fallen has Direct year, our last of traffic 70% site almost total for accounted which Search Traffic, our unexpectedly, not but Unfortunately, SanJose.org from SJTix.com out broke wealso and be by Bing powered to results search their changing relaunch, Yahoo setup, site calendar our the with penalization content duplicate including challenges, year many to in compared 3% with faced were website we year However,this almost 2008-2009, our up to were visits we overall 2009-2010 year For T and Visits Site verified Alexa and - Quantcast the above are level. income median and degrees no hold with who site females, children, our Asian of middle-aged majority are the interesting visitors that is it see to goals, our information in included not While Demographics raffic aR raffic ollercoaster R ollercoaster BACK Summary of W of Summary ide eb O eb Our top 10 content pages for July through through & Dining & Sports, Page, July Activities for & Arts pages were: content pages, Home our to addition in 10September, top Our T our in often used content focus. be our to continue of will source and constant traffic a remain phrases these each, from risen and fallen has traffic some While Arts Performing the for Center Jose CA, San Jose San Center, Convention Jose San Jose, phrases: the been have engines search from engine users search to our website our direct top referrals ranking keywords and phrases many While T based web for platforms. standards technology latest the with more do compliant to us allowing and web our intended as seeing site are using users our of people majority the browsers more and with 2009-2010 and year in 16% currently almost make up only 46% of our fell total site’s viewers users IE E Internet Blackberry’s. and Android for iPhones, compatibility browser include will year this most for the far by are of users our efforts website, goal mobile users our mobile iPhone While 2008. in tracking even for wasn’t Analytics Google that stat A accounted website our visits to almost 20,000 our website of in year 2009-2010, viewing Mobile 19,286 M from op 10 Content Pages 10op Content T 5Keyword op perations E tranet Cneto Cne Venue Center Convention ntertainment, E xplorer Users Continue to Fall to Continue Users xplorer vents, vents, Please do not print thise-mail/PDF unnecessarily. obile devices in 2009-2010 in devices obile erms T hings to do in San Jose, San Jose Jose Jose, San San in do to hings N ightlife, Center Center ightlife, San San Chewy Chomp: Quarterly Website Overview Social Social means thebest. no by it’s site, the to visitors new get to us for way inexpensive an is tactic gorilla this While city. the of core downtown the within hangouts local various house flyers about our website and leaving them at Because of this we have began to produce small in- ad online AdWords orFacebookAds. of type Google like favorites any CPC of regardless campaign to commit to resources and available considered, budget both of been lack a still has is there advertising online While Challenges MovingForward site. our of pages new the to links older of visitors direct to many In have redirects addition, been put in place links. referral their update to them asking partner and sites other to out reching actively been have old pages While occasionally are linked still too, we Calendar our and Arts Performing the for partner pages by reaching out to others who who others to out reaching by pages partner these help to able be still to is hope However,our overall. Jose San for better have the Fanime and Festival Jazz Jose San followers Cinequest, like more events that the ultimately and sense, which makes ours, before pages is Twitter and Cinequest Facebook as such Cinequest the follow will event viewers most happening, an if example, For pages. other from cannibalized are fans/followers our of many been that has challenge primary the months few Over the Jose. San in happening entertainment the and a with events in interest feed generate launched to helping Twitter of intention Jose and page San fan Team Facebook 2010 February In M edia O edia verview BACK S T Current “Likes”: 200 SanJose.org Current 865 Fans: Facebook Current of Jose. events San in popular variety a city showcasing by our in planners meeting interest for as generating events, with specific assist as these well following be not may (where values been possible have four ofapplicable): stats one purposes, assigned simplification For are measurements and to change. subject tactics resources, SEO trends. latest the on key are feel based we have a weof included list the the ingredients major show and process various aspects of SEO thought that we evaluatecontinually our highlight To September. in site to our updates implementing and research in invested was time of lot a result a as and tactics SEO our adjust to us event all required These system. changes calendar the duplicate content due penalizations to our new overcome to had we as well as site “new” a were we that SE’sto indicated which launched was site Yahoo’s as search became engine powered by changer Our Bing. new game three a was July only However, the indisputably to maintain. critical is SEO that engines are and Google, engines quarter. search major three the each comprise Yahoo and Bing changing that constantly something and is website any of rankings, part position big a our is maintain to needed SEO, (Search E (Search EO • • Evaluating technology) (defunct Devalued witter Following/Followers: 718/633 Following/Followers: witter Please do not print thise-mail/PDF unnecessarily. ngine O ngine ptimization) Chewy Chomp: Quarterly Website Overview URL Canonicalization -Evaluating Canonicalization URL -Optimized Sitemaps -Optimized robots.txt Status -Optimized Headings

Status -Evaluating Headings /Average -Devalued Usage Keyword /Average -Devalued Keywords Common Most N Page /Evaluating -Devalued Keywords -Optimized Description -Optimized Title M *Alexa -448 # of Backlinks Site -95% US Breakdown Visitor -sanjoseca.gov, sanjose.com Links Related -Average Speed Loading Site Data: Site -Uncached Check Caching Page Status -Uncompressed Compression Page -Average Size Page Statistics: Page Quantcast and Alexa Explorer, Site Yahoo Tools, Webmaster Bing Tools, Webmaster and Analytics Google too: limited not but including, tools party third on based are Stats eta T eta • • ags: otes: Optimized Average BACK T Optimized Analysis: Page Interior Tools Explorer Site & by *Verified Webmaster Y Bing: Google: Pages: Indexed R Average /Evaluating Security: Site O Page -Optimized Stylesheets -Optimized Files Javascript -Optimized Images CSS -Optimized Images -Average Requests # of HTTP O -Optimized Favicon -Average Javascript Inline -Average Styles Inline Tags -Average Expires Images -Optimized Tables Nested 310,132 Rank: *Alexaraffic better) to 1is (closer 3,988 /9,424 3,988 ahoo: SS: AverageSS: bjects: 263 /9,424263 bjects: Evaluating bjects: 243 /9,424243 Please do not print thise-mail/PDF unnecessarily. Chewy Chomp: Quarterly Website Overview Blackberry. and Android iPhone, systems phone of major any three the on viewable be as well as has site current our content same the of much feature will It website. of the version to create a mobile MobiManage with be working few Teamnext will the months Jose San Over on MobiManage. settled ultimately but Developers, several Mobile with talks wea result As began us. for site mobile to acustom create developer outside an with by working bandwidth that be it saveit and faster would was on decided personal Zinadoo, and Wirenode as such Mippin, services party third utilizing website mobile a creating to solution initially Jose internal an for San Team looking began While coming. are changes related mobile more way, limited with in interact can albeit site, users the iPhone and Android that so friendly, mobile be to revamped already it’s While and This more were many of lead which us the decisions in the development of the new SanJose.org site. now and IE7. as such year web browser last alone 14% by decline to continued have account for 20%49% aboutofonly ofonly use site anIn incompatible (some our website visitors addition traffic. users Fortunately IE page a images. of Analytics on sizes Google the used our reducing on flash and based of html5) of amount favor the in completely limiting it removing pages, recommend generate to used code of amount the such as minimizing web toto standards, adhere proper ever it of becomes important Because this more devices. mobile for company solution monetization and advertising AdMob, an online purchased recently Google aren’tenough, if And these an indicator Android. and iPhone to the similar capabilities with phones of their models new to release continue are Blackberry HTC and Motorola, Increases manufacturers as year globally. coming 148% this board the and across year estimated past the over America North in 100% increased has whole a as by Another based report on MofusePremium.com a study by Quantcast.com that mentioned web traffic 2009. in iPhones million 25 sold and iPods 5million around targeted to is sell Apple that 800 sold makers smartphone three top units in million web 2009, the todesigned all browsers carrying browse WebFadds.com the web. by In year the same it report this mentions earlier report a to According 90’s. the in rise its the during internet and of the importance the that” recognize for App an “There’s Apple’s like slogans with To “It does everything”. be would Droids to nothow tonot be technologies television investigating best use mobile on as day mobile, every of it rise see the we mention as will blog well or magazine technology any from headlines of scan simple A well. as service carrier their but using, are they device the only not reports Analytics today Google and devices, users mobile mobile of using comprised is website traffic to total website our of 3% than more arriving visitors on reporting not was Analytics Google 2009 In M obile W obile eb BACK M obile R obile oad M oad ap Please do not print thise-mail/PDF unnecessarily. Chewy Chomp: Quarterly Website Overview vr h ps fw ots em a Js hs en rvdn cnet o erlnt n pas to plans and HearPlanet to content providing been has partnership. of this Jose remainder the throughout to so do continue San Team months few past the Over need. they all is using currently are they download application the to extra, need anything don’t they information, our to access have they application the use and Jose San visit they not, or when a local is person the if doesn’t it matter is part best the course Of application. this locals and visitors reach to us allows Guide San toJose bycontent own our within unique those using and providing services on venues, our Audio facilities HearPlanet’s like apps, These location. regional of Instead we looked at that applications were mobile used already or being created to be used regardless app, etc... be LA an app, Chicago Yorka app, New would a app, Francisco San a and app, someone Jose San a that to download assume towilling unreasonable it’s this, of Because phone. TSJ their on a install creating will user of a discussion the While capabilities. wasspecificapplication researched, platform it wasdiscovered that mobile there is a of finitelimit to how types many applications numerous representing Over the halffirst of2010 TeamSan Jose has been approached bymobile companies technology various M obile Applications obile BACK Please do not print thise-mail/PDF unnecessarily.

Chewy Chomp: Quarterly Website Overview Quantcast: Demographic O Demographic Quantcast: BACK verview Please do not print thise-mail/PDF unnecessarily. Chewy Chomp: Quarterly Website Overview Previous: 78.38% (-1.28%) 78.38% Previous: 77.38% Visits New 40.96%Previous: (+0.80%) 41.29% Rate Bounce (-9.35%) 00:02:50 Previous: Site on Time 00:02:34 3.61Previous: (-2.12%) Average Pageviews 3.54 487,738Previous: (-24.78%) Pageviews 366,856 112,440Previous: (-23.95%) Visitors 85,511 Unique Absolute 134,985 (-23.15%)Previous: 103,731 Visits site this visited 85,511 people Analytics by Google *Provided W ebsite Stats: Visitor O Visitor Stats: ebsite verview BACK Previous: 67.37%Previous: (-10.79%) 60.10% Engines Search 18.73% (+16.09%)Previous: 21.74% Sites Referring (+31.23%) 13.83% Previous: 18.16% Traffic Direct visits of 103,731 total a sent sources traffic All Analytics by Google *Provided W ebsite Stats: T Stats: ebsite Please do not print thise-mail/PDF unnecessarily. raffic Overview raffic Chewy Chomp: Quarterly Website Overview % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, W % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, BlackBerry % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, iPod % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, iPad % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, Android % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, iPhone O Analytics by Google *Provided W System perating indows ebsite Stats: M Stats: ebsite obile O obile BACK verview 1 0 37 1 0 318 1 0 423 1 0 945 1 0 1183 1 0 2872 Visits 1 0 1.810810811 1 0 1.864779874 1 0 2.373522459 1 0 3.512169312 1 0 2.513947591 1 0 2.298050139 Pages/Visit 1 0 67 1 0 158.1540881 1 0 109.3309693 1 0 166.3153439 1 0 136.4640744 1 0 95.56476323 Avg. T Site on ime Please do not print thise-mail/PDF unnecessarily. 1 0 1 1 0 0.871069182 1 0 0.813238771 1 0 0.79047619 1 0 0.837700761 1 0 0.832520891 % N ew Visits 1 0 0.594594595 1 0 0.588050314 1 0 0.503546099 1 0 0.374603175 1 0 0.500422654 1 0 0.533774373 Rate Bounce

1 0 37 1 0 318 1 0 423 1 0 945 1 0 1183 1 0 2872 Visits Chewy Chomp: Quarterly Website Overview % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, LG % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, Symbian % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, H Danger % Change 2009 -Sep. 28, 1,July 2009 1,July 2010 2010 -Sep. 28, Samsung E O iptop S BACK 1 0 3 1 0 19 1 0 25 1 0 30 1 0 1.666666667 1 0 1.526315789 1 0 1 1 0 1.4 1 0 39.33333333 1 0 39.10526316 0 0 0 1 0 44.93333333 Please do not print thise-mail/PDF unnecessarily. 1 0 1 1 0 1 1 0 1 1 0 0.933333333 1 0 0.666666667 1 0 0.526315789 1 0 1 1 0 0.7 1 0 3 1 0 19 1 0 25 1 0 30 Chewy Chomp: Quarterly Website Overview 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September M 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September O 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September M 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September Chrome 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September Safari 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September Firefox 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September E Internet Browser Analytics by Google *Provided W pera ozilla Agent Compatible ozilla ebsite Stats: Browser O Browser Stats: ebsite xplorer BACK verview 346 217 471 292 94 340 3967 8639 16541 17346 39092 28278 74016 48096 Visits Please do not print thise-mail/PDF unnecessarily. 0% 0% 0% 0% 0% 0% 3% 8% 12% 17% 29% 27% 55% 46% % visits Chewy Chomp: Quarterly Website Overview % Change 20090701-20090928 20100701-20100928 (referral) sanjoseca.gov % Change 20090701-20090928 20100701-20100928 (organic) bing % Change 20090701-20090928 20100701-20100928 (organic) yahoo % Change 20090701-20090928 20100701-20100928 ((none))(direct) % Change 20090701-20090928 20100701-20100928 (organic) google Sources 60% 62358 E Search Analytics by Google *Provided W ebsite Stats: Search E Stats: ebsite ngines ngine Sources ngine BACK 61% 1186 1915 3% 2735 2815 -57% 13840 5885 1% 18675 18841 -28% 72400 52299 Visits 22% 22557 Sites Referring Please do not print thise-mail/PDF unnecessarily. 110% 1% 2% 34% 2% 3% -45% 10% 6% 31% 14% 18% -6% 54% 50% % visits 18% 18841 T Direct raffic Chewy Chomp: Quarterly Website Overview % Change 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September arts performing the for center jose san % Change 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September jose san in do to things % Change 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September events jose san % Change 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September ca jose san % Change 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September center convention jose san % Change 2009 28, -September 1,July 2009 1, 2010July 2010 28, -September jose san Keywords Analytics by Google *Provided W ebsite Stats: T Stats: ebsite op 5Keywordsop (terms) BACK -28% 1974 1422 72% 980 1686 -53% 3844 1810 -9% 2023 1847 11% 6001 6656 -18% 9711 7941 Visits Please do not print thise-mail/PDF unnecessarily. -28% 197400% 142200% 72% 98000% 168600% -53% 384400% 181000% -9% 202300% 184700% 11% 600100% 665600% -18% 971100% 794100% % visits Chewy Chomp: Quarterly Website Overview Previous: 40.96%Previous: (+0.80%) 41.29% Rate Bounce 367,527Previous: (-23.16%) Views Unique 282,409 487,738Previous: (-24.78%) Pageviews 366,866 times 366,866 of atotal viewed were site this on Pages /plan-a-visit/calendar /plan-a-meeting-event/venues/center-performing-arts /plan-a-visit/dining-nightlife /meetings/facilities/convention.php /plan-a-visit/activities-sports /plan-a-meeting-event/home /plan-a-visit/events /plan-a-meeting-event/venues/convention-center /plan-a-visit/arts-entertainment /index.php Page T Analytics by Google *Provided W op 10 Viewed op Pages ebsite Stats: Content O Content Stats: ebsite BACK verview

Please do not print thise-mail/PDF unnecessarily. 9286 9347 9724 10756 10888 12483 12647 13183 13323 69939 Pageviews Chewy Chomp: Year Review Web & Social Media Stats

Enter

Please do not print this e-mail/PDF unnecessarily. Chewy Chom p: Quarterly Website Overview B A Website Visitor and Traffic Overview Traffic and Website Visitor CK Social Media Overview Media Social Web Overview Browser Search Engine Sources Engine Search Connection Overview Connection Introduction &Goals Introduction ble of Contents of ble T a Mobile Overview Mobile Quantcast Stats SEO Overview SEO Keywords Summary Please do not print thise-mail/PDF unnecessarily. Chewy Chom p: Quarterly Website Overview 5) 4) 3) 2) 1) of importance): order (in improve hope on that to we five key web westatistics have year identified this forward Moving aGlance at Goals trends. latest the on based pages our and updating evaluating constantly are and important are feel we ingredients major the of list a included have we evaluate continually we that SEO of aspects various the show and process thought our Tohighlight to maintain. that critical is SEO engines three only the indisputably are and engines search major three the comprise Yahoo and Bing Google, quarter. each changing constantly is that something and of website any part big a is SEO S level. income median above are the and degrees hold who children no with females, Asian young are visitors site ofour majority the that to see information interesting is it goals, our in included not While Demographics year. we’llthis a begin and compare contrast of with previous web and what are and our statistics goals for the been coming have we where know to need we this we’re going, in where are know we to where order However, exactly in path. outlining operations web our of summary quarterly a create to best it felt we ahead, moving to do weplan what and website new the for goals our about talked wehave While troduction I n E

O I I I C C (Search (Search ncrease meeting planner interest in our social media outlets media social our in interest planner meeting ncrease Yahoo ranking search ncrease back SanJose.org to link to partners our site encouraging by our to traffic referral ncrease ontinue to increase overall site visits site overall to increase ontinue reate a mobile version of our website of our version reate amobile E n gine gine O p timization) B A CK Please do not print thise-mail/PDF unnecessarily. Chewy Chom p: Quarterly Website Overview Cable, DSL, DSL, Cable, on are users of 99% Dialup, uses 1% users of Barely platforms. based for web standards technology latest the with more do to us allowing and intended are as site our users seeing our of majority the browsers compliant of web using 50% people more than with and viewers less sites our up make currently now users IE I Blackberry’s. and Android for iPhones, compatibility browser include will year this most for the far by are of users our efforts website, goal mobile users our mobile iPhone While 2008. in tracking evenwasn’t for Analytics Google that stat a accounted website our visits to almost 20,000 our website of in year 2009-2010, viewing Mobile 19,286 from possible. us when to back link partners our that important very is it websites community and partner to many out so linking site SanJose.org our With sharply. declined Sites have and Traffic Referring 2009, Direct but our 2008- in 64% almost from up year, last us to visitors Search engines directed almost 70% of our websites Search Search the over year. coming scrutinize we item an be gone will have and Site down on Time the and Pageviews our however, 2008-2009, 2.71% up year from sits website toour visits overall in 3% almost up are we 2009-2010 year For Site of Key Summary n ternet ternet V i E E n x gine gine plorer users fall 16% fall users plorer M T 1 o o T bile devices in 2009-2010 in devices bile r r other high speed connections speed high r other affic up 6.78% up affic W e b O p erations Jose, San Jose Convention Center, San Jose phrases: the been have engines search from engine users search to our website our direct top referrals ranking keywords and phrases many While T by 34%. year last and traffic As wasreferring mentioned previously down, Bing. or Google from received traffic the sacrifice to want not do we though as needed, pages our adjust and monitor to continue will we result a as and exist speculations many were, changes exact the what to as answers definitive last no changes With results. Yahoo’s search in 32% algorithm fell we year engine. some search to due Bing However, Microsoft’s on and traffic placement in 519% up skyrocketed efforts, we SEO as our well to as traffic part more in 15% largely due gained Google we in year last the Over & Search W content focus. our in our of source constant and as traffic a will continue to result be used often a remain phrases these each, from risen and fallen has traffic some While order) that (in Jose San in do to available until the next quarter report. quarter next the until available we won’t have an accurate compare and contrast of information migration engine search the in help to place into put been have redirects While exist. With our recent site upgrade all site. previous links do our to not visitors direct by the and engines search in on based generated specificpage names and are URL provided information reports Content Performing the for Center Jose San o h p Keywords y no content report? content y no R eferrals are a are eferrals Please do not print thise-mail/PDF unnecessarily. R o ller Coaster Coaster ller A r ts and and ts R i de E T v h ents, ents, ings ings San San Chewy Chom p: Quarterly Website Overview dia dia Social by showcasing the popularity of events in San Jose with the amount of people traffic generated. traffic of people amount the with Jose of events San in popularity the by showcasing planners meeting for city our in interest generating with assist as well as events, specific these following However, our hope is to be still toable help these event pages by out reaching to who others may not be like events that overall. Jose San for better have the followers Fanime and more Festival Jazz the Jose San Cinequest, ultimately and sense, makes which ours, before pages Twitter and For example, if an event such as Cinequest is most happening, viewers will follow the Cinequest Facebook pages. other from cannibalized are fans/followers of our many that been has challenge primary the months few the Over Jose. San in happening entertainment and events in interest generate to helping of intention the with feed Twitter and page fan Facebook a launched Jose 2010San Team February In M e O v erview Please do not print thise-mail/PDF unnecessarily. Chewy Chom p: Quarterly Website Overview Quantcast: Demographic Demographic Quantcast: B A O CK v erview Please do not print thise-mail/PDF unnecessarily. Chewy Chom p: Quarterly Website Overview Keywords -Devalued/Evaluating Description -Optimized/ Evaluating Title -Optimized M # ofSiteBacklinks-21,540 Visitor Breakdown-95%US Related Links-sanjoseca.gov,sanjose.com Site LoadingSpeed-Average Site Data: -Uncached Check Caching Page Status -Uncompressed Compression Page -Average Size Page Statistics: Page 1st August beginning included be data will -Quantcast Websitegrader.com too: SEOSiteCheckup.com, Alexa, not limited but including, tools party third on Stats based are applicable): (where values possible of four one assigned havebeen stats purposes, simplification For to change. subject are measurements and tactics resources, SEO rankings. top position current our maintain to needed as adjust evaluate and continually we that of SEO aspects various are following The o S E eta • • • • (Search

T ags: O A E D valuating verage evalued (defunct technology) (defunct evalued ptimized E n gine gine O - verifiedbyYahooSearchAPI p B timization) A CK T I Google R Page Stylesheets -Optimized Javascript Files-Optimized CSS Images-Optimized Images -Optimized # ofHTTPRequests-Average O Favicon -Optimized Inline Javascript-Average Inline Styles-Average Images ExpiresTags-Average Nested Tables-Optimized URL Canonicalization-Optimized sitemap.xml -Optimized robots.txt -Optimized

HeadingsStatus-Optimized

HeadingsStatus-Evaluating Keyword Usage-Devalued/Average Most CommonKeywords-Devalued/Average Page Site Security: nterior Page raffic SS: Average bjects: O N R otes: bjects: Evaluating ank: I ndexed: 3,250 313,877(closer to1isbetter) Please do not print thise-mail/PDF unnecessarily. Average A nalysis: Optimized Chewy Chom p: Quarterly Website Overview Previous: 79.35% (-1.00%) 79.35% Previous: 78.56% 41.52% (+1.43%)Previous: 42.11% Bounce (-5.67%) 00:02:52 Previous: 00:02:42 3.74 (-6.48%) Previous: 3.50 1,922,811Previous: (-3.94%) Pageviews 1,846,980 418,132Previous: (+1.91%) 426,104 513,668 (+2.71%)Previous: 527,597 4 Stats: bsite Analytics by Google *Provided W 26,104 people visited this site this visited 26,104 people e A v erage Pageviews erage N V A T e i b i sits me on Site on me w solute Unique Unique solute V i sits R ate V i sitor sitor O V i v sitors B erview A

CK 67.98% Search (-11.52%) 20.21% Previous: 17.88% 16.06%Previous: (-12.18%) A Stats: bsite Analytics by Google *Provided W Previous: 63.66% (+6.78%) 63.66% Previous: 14.11% Direct l l traffic sources sent a total of 527,587of visits total a sent sources l traffic e R eferring Sites eferring Please do not print thise-mail/PDF unnecessarily. T raffic E n T gines r affic affic O verview Chewy Chom p: Quarterly Website Overview % C 1, -August 2009 1,July 2008 J W % C 1, -August 2009 1,July 2008 J B % C 1, -August 2009 1,July 2008 J i % C 1, -August 2009 1,July 2008 J i % C 1, -August 2009 1,July 2008 J A % C 1, -August 2009 1,July 2008 J iPhone O Stats: bsite Analytics by Google *Provided W Pad Pod uly 1, 2009 - August 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 lackBerry n p i e ndows droid erating System erating hange hange hange hange hange hange

M

o bile bile O

v erview 1 0 2 1 0 1 1 0 1 1 0 1 1 0 3 1 0 1 V

1444 846 023 043

53 062

i sits

1 0 2 1 0 2 1 0 3 1 0 2 1 0 2 1 0 2 P ages/

.497630332 .615714286 .152331804 .146551724 .021367521 .104821803 V i sit a

9 1 0 1 1 0 1 1 0 1 1 0 1 1 0 1 1 0

16.5641026 12.7879147 68.1467505 43.89 08.4051724

9.86353211 v g. g. T i

me on Site on me

Please do not print thise-mail/PDF unnecessarily.

8 % 1 0 9 1 0 9 1 0 7 1 0 8 1 0 8 1 0

6% 1% 1% 00% 00% 00% 00% 00% 00% 5% 2% 2% % % % % % % N

e

w V i sits

5 B 1 0 4 1 0 5 1 0 4 1 0 5 1 0 5 1 0

00% 00% 00% 00% 00% 00% 2% 9% 6% 5% 3% % % % % % % 8% ounce ounce

R ate v 1 0 2 1 0 1 1 0 1 1 0 1 1 0 3 1 0 1 1444 846 023 043 53 062 i sits Chewy Chom p: Quarterly Website Overview % C 1, -August 2009 1,July 2008 J D % C 1, -August 2009 1,July 2008 J M % C 1, -August 2009 1,July 2008 J S % C 1, -August 2009 1,July 2008 J Palm uly 1, 2009 - August 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 1, -August 2010 1,uly 2009 amsung anger anger OT hange hange hange hange O S

H

i ptop

1 0 4 1 0 7 1 0 1 1 0 1

18 00 2

5

1 0 1 1 0 1 1 0 2 1 0 1 .151515152 .851851852

.956521739

1 0 1 0 0 0 1 0 5 1 0 1

42.9444444 81.3913043

.242424242

Please do not print thise-mail/PDF unnecessarily. 1 0 8 1 0 1 1 0 9 1 0 8

1% 00% 00% 00% 00% 00% % % % % % 0%

1 0 5 1 0 1 1 0 9 1 0 4

4% 00% 00% 00% 00% 00% 7% 6% % % % %

1 0 4 1 0 7 1 0 1 1 0 1 18 00 2 5 Chewy Chom p: Quarterly Website Overview % Change 20080810-20090810 2 O % Change 20080810-20090810 2 Chrome % Change 20080810-20090810 2 Safari % Change 20080810-20090810 2 Firefox % Change 20080810-20090810 2 I B Browser Stats: bsite Analytics by Google *Provided W n 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 rowser p ternet ternet e era

E x

plorer

O v erview

2 - 1 1 2 8 2 5 4 7 4 1 1 - 3 V

14% 6% 695 588 44197 50415 8047 63783 9959 % 6% 55% 8671 06560 084 i sits

Please do not print thise-mail/PDF unnecessarily. 5 % v - 0 0 2 2 5 5 1 1 1 2 2 - 6 16% 9% 5% % 0% 2% 45% 8% % 9% 0% % % 0% % isits Chewy Chom p: Quarterly Website Overview % Change 20080810-20090810 2 Dialup % Change 20080810-20090810 2 T % Change 20080810-20090810 2 Unknown % Change 20080810-20090810 2 DSL % Change 20080810-20090810 2 Cable C Connection Stats: bsite Analytics by Google *Provided W 1 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 onnection Speed onnection

e

O v erview 1 - 7 5 6 5 5 - 1 1 - 1 1 1 1 V 27% 4% 6% 12920 657 66890 64721 56043 94366 8% 08857 % 620 5500 8741 i sits

Please do not print thise-mail/PDF unnecessarily. 3 % v - 1 1 3 1 1 - 2 2 - 3 3 1 3 29% 9% 6% 1% 1% 5% % % 1% 7% 2% % 3% 2% 0% isits Chewy Chom p: Quarterly Website Overview % Change 20080810-20090810 2 (referral) sanjose.org % Change 20080810-20090810 2 (organic) bing % Change 20080810-20090810 2 (organic) yahoo % Change 20080810-20090810 2 ((none))(direct) % Change 20080810-20090810 2 (organic) google Sources 68% 358658 Search Search Stats: bsite Analytics by Google *Provided W 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 e

E

n gines

E n B gine Sourcesgine A CK 1 9 - 1 9 5 2 1 - 5 4 - 8 7 1 2 2 V R 10% 32% 30% 4425 2764 9% 4317 1955 3324 8% 9858 49805 2457 076 96346 36% 006 eferring Sites eferring i sits

Please do not print thise-mail/PDF unnecessarily. 1 7 D - 3 2 5 0 2 - 1 8 - 1 1 1 4 5 % v 12% 34% 32% 4425 6% 2% 4% 5% 4% 19% 9% 6% % % % % % irect irect isits T r affic Chewy Chom p: Quarterly Website Overview % Change 20080810-20090810 2 jose san in do to things % Change 20080810-20090810 2 arts performing the for center jose san % Change 20080810-20090810 2 events jose san % Change 20080810-20090810 2 center convention jose san % Change 20080810-20090810 2 jose san Keywords Keywords Stats: bsite Analytics by Google *Provided W 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 0090811-20100811 e

3 1 3 7 4 6 8 - 1 1 - 3 2 - 4 V 10% 19% 5% 137 20% 2968 2287 1% 1295 318 8253 681 5386 323 3635 i sits

Please do not print thise-mail/PDF unnecessarily. 1 % v 1 1 2 2 2 2 - 4 3 - 1 8 - 1 14% 18% 26% % 3% 01% 0% 0% % % 9% % % % % isits