BACK Chewy Chomp: October 2010 Enter
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BACK Chewy ChomP: oCtoBer 2010 Web & Social Media Overview (Jul thru Sept.) enter Please do not print this e-mail/PDF unnecessarily. BACK table of Contents Introduction, Goals & About Summary of Web Operations Mobile Road Map Quarterly Website Overview : P Website Financials Quarter Stat Resources Year Review & Stats Resources Chewy Chom Please do not print this e-mail/PDF unnecessarily. BACK Introduction About Chewy Chomp While we have talked about our goals for the new Chewy Chomp is written by Michael G. Hurston, website and what we plan to do moving ahead, currently the Online Content Producer for we felt it best to create a quarterly summary of Team San Jose. His responsibilities include the our web operations outlining exactly where we facilitation of web operations and content are in this path. However, in order to know where development for SanJose.org, SJTix.com, we’re going, we need to know where we have Monopolyinthepark.com, TSJ Facebook and been and with this we’ll begin a compare and Twitter pages, as well as the on-hand amateur contrast of previous web statistics and what our event photographer of San Jose events. goals are for the coming year. He also works with local businesses to promote events and happenings within the city of San Jose. Goals at a Glance If you have a Team San Jose web related Moving forward this year we have identified five question please do not hesitate to contact him. key web statistics that we hope to improve on (in order of importance): [email protected] | 408-792-4512 1) Continue to increase overall site visits 2) Create a mobile version of our website For additional information on web Quarterly Website Overview standards and best practices please visit: : 3) Separate SJTix.com from SanJose.org http://www.w3.org P 4) Increase Bing/Yahoo search ranking 5) Increase referral traffic to our site by encouraging our partners to link back to SanJose.org website Advertising questions Have a question about the paid web advertising on our site? [email protected] | 408-792-4116 Chewy Chom Please do not print this e-mail/PDF unnecessarily. BACK Summary of web operations Demographics 19,286 from mobile devices in 2009-2010 While not included in our goals, it is interesting Mobile viewing of our website accounted for information to see that the majority of our site almost 20,000 visits to our website in year 2009-2010, visitors are middle-aged Asian females, with no A stat that Google Analytics wasn’t even tracking children, who hold degrees and are above the in 2008. While iPhone users are by far the most median income level. mobile users of our website, our mobile goal efforts - Quantcast and Alexa verified for this year will include browser compatibility for iPhones, Android and Blackberry’s. Site Visits and traffic a rollercoaster ride Internet explorer Users Continue to Fall For year 2009-2010 we were up almost 3% in overall visits to our website compared to year IE users fell almost 16% in year 2009-2010 and 2008-2009, However, this year we were faced with currently make up only 46% of our total site’s viewers many challenges, including the site relaunch, and with more people using web compliant duplicate content penalization with our calendar browsers the majority of our users are seeing our setup, Yahoo changing their search results to be site as intended and allowing us to do more with Quarterly Website Overview powered by Bing and we also broke out SJTix.com the latest technology standards for web based platforms. : from SanJose.org P Unfortunately, but not unexpectedly, our Search Traffic, which accounted for almost 70% of our top 5 Keyword terms total site traffic last year, has fallen almost 11%. While many phrases and keywords direct search Direct Traffic increased over 31% and Referring engine users to our website our top ranking referrals Site Traffic increased by over 16% this quarter. With from search engines have been the phrases: San our September site updates we’re estimating our Jose, San Jose Convention Center, San Jose CA, Search Engine rankings return to full force by this San Jose events, things to do in San Jose, San Jose coming January. Center for the Performing Arts It’s also worth mentioning that with the re-launch While some traffic has fallen and risen from each, of SJTix.com we have been diverting much of these phrases remain a constant source of our our traffic to that site, and ultimately those who traffic and will continue to be used often in our are looking for tickets to events will eventually no content focus. longer need to visit SanJose.org, instead they will be able to do everything from SJTix.com To streamline reports...since the separation of sites top 10 Content Pages Chewy Chom SJTix stats are NOT included or combined with Our top 10 content pages for July through SanJose.org stats, nor are MonopolyInThePark September, in addition to our Home pages, were: stats. Arts & entertainment, Convention Center Venue Page, Activities & Sports, Dining & nightlife, Center Please do not print this e-mail/PDF unnecessarily. BACK for the Performing Arts and our Calendar may not be following these specific events, as While occasionally old pages are still linked too, we well as assist with generating interest in our city have been actively reching out to other partner for meeting planners by showcasing a variety of sites and asking them to update their referral links. popular events in San Jose. In addition, many redirects have been put in place Current Facebook Fans: 865 to direct visitors of older links to the new pages of Current SanJose.org “Likes”: 200 our site. Current twitter Following/Followers: 718/633 Challenges moving Forward SEO (Search engine optimization) While online advertising has been considered, there is still a lack of both budget and resources SEO, needed to maintain our position rankings, available to commit to any type of online ad is a big part of any website and something that campaign regardless of CPC favorites like Google is constantly changing each quarter. Google, AdWords or Facebook Ads. Bing and Yahoo comprise the three major search engines and are indisputably the only three Because of this we have began to produce small in- engines that SEO is critical to maintain. house flyers about our website and leaving them at various local hangouts within the downtown core However, July was a game changer as Yahoo’s search engine became powered by Bing. Our new Quarterly Website Overview of the city. While this gorilla tactic is an inexpensive way for us to get new visitors to the site, it’s by no site was launched which indicated to SE’s that we : means the best. were a “new” site as well as we had to overcome P the duplicate content penalizations due to our new event calendar system. These changes all required Social media overview us to adjust our SEO tactics and as a result a lot of In February 2010 Team San Jose launched a time was invested in research and implementing Facebook fan page and Twitter feed with the updates to our site in September. intention of helping to generate interest in events To highlight our thought process and show the and entertainment happening in San Jose. Over various aspects of SEO that we continually evaluate the few months the primary challenge has been we have included a list of the major ingredients we that many of our fans/followers are cannibalized feel are key based on the latest trends. from other pages. For example, if an event such as Cinequest is SEO resources, tactics and measurements are happening, most viewers will follow the Cinequest subject to change. Facebook and Twitter pages before ours, which makes sense, and ultimately the more followers For simplification purposes, stats have been that events like Cinequest, San Jose Jazz Festival assigned one of four possible values (where applicable): Chewy Chom and Fanime have the better for San Jose overall. However, our hope is to still be able to help these • Devalued (defunct technology) partner pages by reaching out to others who • Evaluating Please do not print this e-mail/PDF unnecessarily. BACK • Average Nested Tables - Optimized • Optimized Images Expires Tags - Average Stats are based on third party tools including, but Inline Styles - Average not limited too: Google Analytics and Webmaster Inline Javascript - Average Tools, Bing Webmaster Tools, Yahoo Site Explorer, Alexa and Quantcast Favicon - Optimized Page Statistics: objects: Page Size - Average # of HTTP Requests - Average Page Compression Status - Uncompressed Images - Optimized Page Caching Check - Uncached CSS Images - Optimized Javascript Files - Optimized Site Data: Stylesheets - Optimized Site Loading Speed - Average Quarterly Website Overview Related Links - sanjoseca.gov, sanjose.com Page objects: Evaluating : Visitor Breakdown - 95% US P # of Site Backlinks - 448 *Alexa Site Security: Average / Evaluating meta tags: rSS: Average Title - Optimized Description - Optimized Indexed Pages: Keywords - Devalued / Evaluating Google: 243 / 9,424 Bing: 263 / 9,424 Page notes: yahoo: 3,988 / 9,424 Most Common Keywords - Devalued / Average *Verified by Webmaster & Site Explorer Tools Keyword Usage - Devalued / Average <h1> Headings Status - Evaluating Interior Page Analysis: Optimized Chewy Chom <h2> Headings Status - Optimized robots.txt - Optimized traffic rank: 310,132 (closer to 1 is better) *Alexa Sitemaps - Optimized URL Canonicalization - Evaluating Please do not print this e-mail/PDF unnecessarily. BACK mobile road map mobile web In 2009 Google Analytics was not reporting on visitors arriving to website using mobile devices, today more than 3% of our total website traffic is comprised of mobile users and Google Analytics reports not only the device they are using, but their carrier service as well.