The Global Leader in Equity Jon Medved

Private and Confidential October 2013 1 Agenda

1. Israel: The Original Start-up Nation 2. Market Disruption: Crowdsourcing to raise funds 3. About OurCrowd 4. OurCrowd’s Portfolio and Performance 5. Investing on OurCrowd

Private and Confidential October 2013 2 1) Israel The Original Start-Up Nation

Private and Confidential October 2013 3 Israeli Tech Continuous and Unrelenting Israeli hi-tech capital raising 700 600 500 $M 400 300 200 100 0 Q1/11 Q2/11 Q3/11 Q4/11 Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13

Israeli VC Share Other Investors Source: IVC 2013

Private and Confidential October 2013 4 Why Israel?

18 Volume # Deals 100 16.4 M&A of Israeli firms 93 16 84 90 88 80 14 79 73

70 Deals # 12 63 60 63 62 10 60 10 50 58 50 8 40 6 5.6 $ (billions) $ 5 30 3.5 4 25 2.7 2.7 2.6 23 20 2 1.9 1.1 1.2 2 0.5 10 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Private and Confidential October 2013 5 Why Israel?

120 Average price 100 per M&A Average M&A size 80 increasing… “Recently, we are seeing Israeli companies grow, 60 and become world leaders in their areas. We are seeing companies with revenues of over $100 million. We did not see these in the past. They

$ (millions) $ 40 were being sold much earlier, often pre-revenue.” Rubi Suliman 20 PwC High-Tech Partner

0 2008 2009 2010 2011 2012

Private and Confidential October 2013 6 Why Israel?

Between 2005 and 2012, these companies all bought at least one Israeli start-up.

Private and Confidential October 2013 7 Israel’s Tech Sector: as Strong as Ever

Investments in Israeli companies from Israeli and non-Israeli angel investors are exploding … 2011: $376M. 2012: $550M. Israeli dealflow grows too… “Despite a decrease in capital raising… foreign VCs … and private investors are 2011: 545 deals gradually increasing their activity.” 2012: 575 deals – Koby Simana (IVC) in “High-tech firms raise $1.92B in 2012”, 12 Feb 2013 Source: IVC VC Report 2012

Private and Confidential October 2013 8 Culture is Key

VC per capital “In the 1970s the tech communities of Silicon Valley and the area around (2010 US$) MIT …were similar in size. But by the 1990s Silicon Valley was dominant.

The accepted explanation for the difference … is the open and collaborative culture of the Valley. This same culture is what is driving growth in … Israel.

[This can be fostered by] . celebrating entrepreneurship and encouraging the broader community to participate . encouraging entrepreneurs to try again and again… and again . recycling knowledge and capital back into the community”

Source: AVCAL and The Economist (2012) “What next for the Start-up Nation”) Quote: PwC The Startup Economy: How to support tech startups and accelerate Australian innovation (April 2013)

Private and Confidential October 2013 9 2) Market Disruption Crowdsourcing to Raise Funds

Private and Confidential October 2013 10 Market Disruption: Crowdsourcing in Finance

Crowdfunding portals will raise $3 billion in 2013 - Double the amount raised in 2011 • Consumer Lending • Rewards-based • Donations •

“Venture capital-type crowdfunding is the wild card for 2013. It could raise more than a billion dollars …”

Source: Deloitte TMT Predictions 2013 “Let's get together: crowdfunding portals bring in the bucks”

Private and Confidential October 2013 11 “The Crowdfunding Economy is About to Pop” 24 September 2013

Private and Confidential October 2013 12 Recent in Crowdfunding Platforms

Company Notable Investors Amount Year Atlas Venture, Google Ventures, $24 M Kleiner Perkins Caufield & Byers, 2013 ($150 M valuation) Draper Fisher Jurvetson Google Ventures, Union Square Series A: $7.5 M 2013 Ventures, Maveron

Index Ventures, Union Square Series B: $16 M 2012

Andreessen Horowitz, Intel Capital, Seed: $6M 2012 General Catalyst Partners

$125 M Secondary Google, Foundation Capital 2013 ($1.6 B valuation)

Index Ventures, Union Square $12M 2013 Ventures

Private and Confidential October 2013 13 3) OurCrowd Who We Are and What We Do

Private and Confidential October 2013 14 OurCrowd Overview

 Global leader in equity crowdfunding  Raised $24M in over 31 rounds for 28 companies  9 deals over $1m  First follow-on deal funded in 4 hours  High-quality, continually improving pipeline of new deals  Experienced investment team - 150 years combined VC experience  Portfolio companies doing very well

Private and Confidential October 2013 15 Investors’ traditional dilemma

Angel Investing Venture Capital

OurCrowd offers the professionalism and experience of a venture fund, plus the flexibility and choice of angel investing.

Private and Confidential October 2013 16 We’ve Cracked the Crowdfunding Code Crowdfunding Promises Pitfalls • Infinitely scalable • Do startups need / want to manage • Accessibility to a wide range of thousands of $100 investors? investors • Potentially suspect deal quality • Frictionless – easy and simple • No post-deal management or investing support to companies • The promise of deal automation • Emerging regulatory situation BUT

Private and Confidential October 2013 17 We’ve also Solved the Investors’ Dilemma

• Independence, self-selection • Legal issues/termsheets handled by firm • Low fees • Exposure to top dealflow • No large upfront commitment • Professional due diligence • Relative speed and ease • Preemptive/other rights

Angel Investing Venture Capital

• Very limited dealflow • Large Commitment • Term sheet negotiations • Hefty management fees • Limited due diligence capabilities • fees • No protection, no rights • No control, no choice

Private and Confidential October 2013 18 Investing with OurCrowd

1 Accredit online

2 Browse offerings

3 Review diligence

4 Invest

5 Track your holdings

6 Crowdbuilding

Private and Confidential October 2013 19 OurCrowd’s Milestones as Start-Up

“The 5 Most Important New Companies You Need to Know” Company OurCrowd.com Fireblade: $1.7M round Founded Launched First follow-on financing 1,000+ accredited investors “…to blow up the exclusivity around tech fundraising.” First US company 325+ unique funded - now $1M+ commitments 1,750 accredited investors

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

$10m $20+m 2012 2013 Follow-on #2 Follow-on #4

Private and Confidential October 2013 The next milestone: public solicitation in the US

• As of September 23rd, general solicitation is permitted in the US, but investment participation continues to be limited to accredited investors • OurCrowd is now marketing deals in the US without hands tied behind our backs • All offerings now according to Section 506(c) • Opens new potential: – Deals are the best marketing tool for exciting potential investors and converting leads… open solicitation supercharges efficacy of event and deal outreach in the USA, our biggest market

Private and Confidential October 2013 21 OurCrowd’s Leadership Team

Jon Medved Steven Blumgart Co-Founder / CEO Co-Founder / Chairman - Co-director of Glencore's aluminum division - Co-director of Glencore's aluminum division - Senior executive, management committee at Glencore - Senior executive, management committee at Glencore 1998-201 1998-2012

Elan Zivotofsky Pini Lozowick General Partner Investments General Partner / Vice Chairman - 15yrs experience in Israeli investing - General Partner at Alta Berkeley - Managing Partner at Prelude Israel - Among first employees at Broadcom, Dir. Marketing - Former Head of Technology Banking, Lehman Brothers Israel - Chairman of Provigent; Founder and GM of Verisense - Top-ranked Israeli tech research analyst for Goldman Sachs - 5 exits = total value $3B

Geoff Levy AO Advisory Committee Supported by a full-time team of over 25 - Extensive experience in law, banking and investing - Non-Executive Chairman of Monash Private Capital, Specialty industry experienced executives and Fashion Group and Cromwell Property Group - Non-Executive Deputy Chairman of Investec Bank (Australia) investment professionals in Israel and the Limited United States

Private and Confidential October 2013 22 Mentor Program

Criteria Some recently joined mentors Profile Dov Rubin • Seasoned entrepreneurs - Co-founder of NDS (sold to Cisco, $5B) • Experience with board seats - CEO Itamar Medical

Role • active role in diligence Ron Moritz • pre-funding review of companies - GM @ - SVP CTO @Symantec Role in companies - SVP Chief Security Strategist @CA • directors in OurCrowd companies • also availability for consultation Eli Campo - GM Israel @ LivePerson (NASDAQ LPSN) Relationship - SVP @ Shopping.com/Ebay Israel • biannual mentor-company event started June 27

Private and Confidential October 2013 23 6 Key Investment Criteria 1. Great team: Successful startups are founded by great people. 4. Traction: Investing in early  We pay special attention to stage companies, but not just successful serial ideas or pre-prototype. Traction Great Team entrepreneurs.  Early product, users, customers, partners 2. Market: The startup must & revenues address huge market growing Addressable Sponsorship like a weed. Market 5. Sponsorship: Investing in  No arcane ideas startups/building early stage addressing niche companies is a team sport. Simple markets.  Board, advisors, smart Value Value investors Proposition 3. Easy to understand: a simple value proposition.  Easily understood by us 6. We seek “deals” and are value-sensitive. AND by “our crowd”.

Private and Confidential October 2013 24 4) OurCrowd Portfolio and Performance

Private and Confidential October 2013 25 Start-ups Sucessfully Funded by OurCrowd

Private and Confidential October 2013 26 Examples of Backing Serial Entrepreneurs

Dr. Amit Goffer Zvi Schrieber Bob Rosenschein Founded Odin Founded TradeUM Founded Medical ($500M exit), Answers.com Technologies Unicorn (acquired ($127M exit), Accent (acquired by by IBM), G.ho.st Software ($400M on Medtronic) NASDAQ)

Private and Confidential October 2013 27 Examples of Backing Serial Entrepreneurs (continued)

Eitan Bauch Jeff Pulver and Richard and Avi Yehuda Jacob Ner-David Demb Collectively sold VoIP pioneer, Founded GC startups to Intel, founded Vonage, Zone, F5, VOX, FWD, investor in Popcorn Salesforce.com and Indiana Foursquare brand Founded Delta Three ($1.8B NASDAQ), founded Nomadiq

Private and Confidential October 2013 28 Not just capital – we’re creating opportunities

“Capital is important, but the most important thing for a company like Lucid Customers Energy is customers. OurCrowd has delivered on both. Not only have they exceeded our financing objectives, their Distributors network has introduced me to potential customers in China, Brazil, Italy and South Africa.” Partners Gregg Semler CEO, Lucid Energy Other markets

Press contacts

Next round funding, , loans, equity

Private and Confidential October 2013 29 Co-investing with leading investor groups

* Investor opting for anonymity

Private and Confidential October 2013 30 5) OurCrowd’s Growth

Private and Confidential October 2013 31 Press Coverage in 2013

“The 5 Most Important New “An Israeli company Companies You Need to Know” trying to change the way Forbes Online | April 2nd "The most interesting startups are funded” investment of the week CNN Business 360 | April 30th goes to OurCrowd” WSJ | Feb 8th

“Medved's latest mission is to blow up the exclusivity around tech “How do you invest in Israel without a lot of fundraising” Bloomberg BusinessWeek | August 1st money? Try crowdfunding venture capitalists.” IBT | March 22nd

Private and Confidential October 2013 32 Summary

 Meeting a demand for a better online way to invest in startups  Platform works—Raised record sums for 28 companies online  Industry-leading performance to date – worldwide leadership  Recruited industry-leading team  Strong and impressive initial portfolio  Have provided real value-add for our startups  Achieving strong traction in a gigantic market

Private and Confidential October 2013 33