linkedin.com/in/erndb Ernest ‘Ernie’ Deeb [email protected] ernie.nyc Champion of UX and company culture. Loves talking to users, hates bugs. (347) 210-5670
EXPERIENCE ABOUT
G/O Media (fka Fusion Media Group / Gawker Media) A resourceful Product SENIOR PRODUCT MANAGER — APRIL 2018 - PRESENT Manager who employs design ● Leading a cross-functional distributed team (NYC, Chicago, Budapest) thinking and exploratory from product ideation through launch and data-driven iteration. metrics to build and iterate ● Owning a roadmap focused on platform and user workflow efficiency, flexible, intuitive solutions engagement, user experience, and design & code modernization. for creators and consumers.
SENIOR PROGRAM MANAGER — NOVEMBER 2015 - APRIL 2018 SKILLS ● Led Fusion Media Group PMO, exceeding all organizational KPI
benchmarks year-over-year. HTML5, CSS, JavaScript, ● Guided high-profile content migrations from various content jQuery, Google Analytics, management systems to G/O Media’s proprietary CMS. Adobe Creative Cloud, ● Facilitated devops and engineering team goals, including transition of Invision, Sketch, Asana, server infrastructure from physical data centers to AWS. Trello, JIRA, User Research, ● Researched, designed, and implemented a custom Agile product Agile Methodology, A/B development process for a team of 50+ distributed employees. Testing, Wireframing, Slack COMMUNITY SUPPORT MANAGER — MARCH 2013 - NOVEMBER 2015 API, Office 365 & Google Suite ● Built internal & external user confidence by triaging, prioritizing, and assigning inbound issues. ACCOLADES ● Managed hiring, training, and day-to-day for a team of remote employees supporting 70 million monthly unique visitors and 200+ Voted by colleagues as fourth internal stakeholders, including Business and Editorial teams. ever FMG Employee of the ● Owned various parts of product management process including Month for September 2017. competitive analysis, wireframing, and stakeholder interviews. EDUCATION & COURSES Livestream (Vimeo) Department of Product PRODUCER SUPPORT — OCTOBER 2011 - MARCH 2013 Web Tech for PMs (2017) ● Supervised client management, employee training, and troubleshooting as the Support team lead for hardware products. General Assembly ● Expedited hardware and software product improvements by way of Web Design (2017) daily meetings with executive management. NY Code & Design Academy Major League Baseball Advanced Media UI/UX Design (2015) SENIOR TRAFFIC COORDINATOR — FEBRUARY 2010 - OCTOBER 2011 Katharine Gibbs School ● Spearheaded ESPN3.com; hired, trained, and managed five part time Digital Media employees tasked with troubleshooting and quality control for high Communications (2006) profile sporting events with upwards of 1.7 million concurrent viewers. ● Created, implemented, and maintained all standard operating LANGUAGES procedure, quality control methods, and training documentation. French (Conversational) AUDIO ACQUISITION COORDINATOR — MAY 2008 - FEBRUARY 2010 Spanish (Basic) ● Trained and supervised a rolling roster of six part-time employees to Japanese (Basic) maintain all streaming audio operations on MLB.com, including live games, live talk shows, and an expansive archive of highlight clips.
KEY PROJECTS PROJECT DETAILS
Improved Search Experience Date: J anuary 2019 - June 2019 Rebuilt content platform search from the ground up. Created a powerful back Role: Product Manager, Project end with support for dozens of query parameters using Amazon CloudSearch. Manager The frontend was rewritten in React and redesigned to build an intuitive UI for the backend, as well make search a destination for content discovery.
Commerce Excerpts Date: M ay 2019 Found and implemented a solution to mitigate loss in commerce revenue due Role: Product Manager to decreased visibility of affiliate links on site homepages. As a result the company projects to recoup over $600k annually in commerce revenue.
User Research Date: N ovember 2018 - Validated existing roadmap and uncovered potential backlog items through a December 2018 multi-phase research project consisting of user surveys, shadowing, and Role: UX Researcher interviews, taking place over a span of 6 weeks and between two cities.
Content Management System Redesign Date: J uly 2018 - November Released a functional and design update to the Kinja CMS which greatly 2018 improved the desktop and mobile experience, made key tools and data more Role: P roduct Manager, Project readily accessible, implemented a robust search framework, and laid the Manager foundation for future CMS improvements.
Natural Language Powered Content Tagging Date: J uly 2018 - August 2018 Leveraged Google’s Natural Language API to suggest relevant tags based on Role: Product Manager, Project the text content of any article. The suggestions are made based on both Manager Google’s Salience score and an internal tag score.
Versioning & Autosave System Date: A pril 2018 - July 2018 Launched a bicameral system to help minimize content loss and emergency Role: Product Manager, Project recovery requests from the Editorial team. The system automatically saves a Manager snapshot of content as it is being created, allowing writers to recover that content in the event of a browser crash or other catastrophic failure and allows an author to view and recover previous versions of content at will.
Content and Comment Migrations Date: J anuary 2017 - April 2018 Planned and executed migrations of decades worth of content and comments Role: Program Manager, from several high profile digital brands (The Root, Fusion, The Onion, The A.V. Product Manager, Project Club) to Gizmodo Media Group's Kinja publishing platform. Manager Scoped and led the design and development of several crucial features that were required by The Onion & The A.V. Club, such as video permalink pages.