Planning GUIDEGUIDE Everything You Need to Create Memorable Movie Events

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Planning GUIDEGUIDE Everything you need to create memorable movie events

4 Helpful Tips FOR PLANNING YOUR MOVIE EVENTS 1. Select your movie. Check out the “Movies & TV” page on our website to view our newest releases, get inspired by popular programming ideas, or search by genre. If you don’t have time to plan, our Account Executives are happy to create the perfect, customized movie schedule for your organization.

EVERYTHING YOU NEED FOR

successful events, SIMPLY © & T.M. 2020 Lucasfilm Ltd

2. Fund your event. Don’t have the funding to put on the event or PressSpring/Summer 2020 Programming Kit series you want? Reach out to local businesses, or other community © 2020 Universal City Studios Productions LLLP. All Rights Reserved.

3. Enhance your event. Add to your screenings with the ideas found

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Use movie programming ideas to complement an existing event or theme – like seasonal holiday programming or festive carnivals! Or, make a movie the focus and simply enhance your showing with event ideas. Find suggestions for both below:

Event IDEAS Programming IDEAS Wonder Trolls World Tour Use this heartwarming film DIY some colorful troll hair highlighting the importance headbands before your of acceptance and kindness screening. Simply knot tulle to host an all-abilities movie around a headband, use an night for your community! elastic to tie it all together at Make sure everyone feels the top, then beautify them with welcome with special accommodations made for ribbons and bows! the hearing-impaired, those with sensory disorders and the disabled. © 2020 Universal City Studios Productions LLLP. All Rights Reserved. Rights All LLLP. Productions Studios City © 2020 Universal Inc. Entertainment, © Lions Gate

Peter Rabbit 2: The The Addams Family Runaway Have families compete Beatrix Potter’s classic story against one another in came about as a result of her classic games that have a paintings. Honor the author Halloween spin, like boo- by starting your event with a lloon pop, pumpkin bowling, candy corn relays, toilet “Brush and Bunnies” painting paper mummy game and activity! Have different levels more! For added festive fun, of difficulty so everyone can include a family costume take part and include bunny- contest and announce the themed concessions, like carrot winners after the show. © 2020 Columbia Pictures Industries, Inc. Industries, Pictures © 2020 Columbia cake and green smoothies! Reserved. Rights All LLLP. Productions Studios City © 2020 Universal Promote Everything is scheduled for the big event. Now, it’s time to promote! Find the tools needed to spread the word below.

Our customizable promotional materials make promoting your event a breeze. Just drop in the date, time, location and any other details relevant to your audience, then hit “print!”

Visit swank.com/parks to download the following materials for almost every movie we license:

POSTERS FLYERS TICKETS FACEBOOK IMAGES

Type Your Movie Information Here © 2020 Universal City Studios Productions LLLP. All Rights Reserved. Rights All LLLP. Productions Studios City © 2020 Universal © 2020 Disney Enterprises Inc. Enterprises © 2020 Disney Type Your Movie Information Here Place ______Admission ______Time ______Date ______

Don’t forget Feature the event on your organization’s social media accounts! Here are some great examples from our customers:

Image courtesy of: Town of Forest City, NC Social Media CONTINUED

Image courtesy of: Chicago Park District Image courtesy of: City of Palm Coast, FL Brand Branding your movie series. If you plan on hosting regularly scheduled movie events in your community, consider branding the series for consistency. First: Come up with a memorable name for the series like “Movie Mondays” or “Free Movie Friday” and be sure to stay consistent with the time, day of the week and location of your showings. Next: Create a cohesive set of visuals, including posters, flyers, schedules, signage and social media posts. This goes beyond using the same logo to incorporate colors, fonts and the general aesthetic. Investing time to properly brand your event will help you better reach your targeted audience, increase exposure and, ultimately, draw larger crowds.

CUSTOMER EXAMPLES

16 T H A N N U A L

AUGUST 10 (PG) AUGUST 17 (G) AUGUST 3 (PG) Arnie Wishnick Community Choice

AUGUST 24 (PG) AUGUST 31 (PG-13) Every Saturday Night in August Bring your picnic basket, blanket and chair. Movies start at nightfall (approx 8 p.m.) on the baseball fields of the Pacific Palisades Recreation Center (851 Alma Real Dr.). No pets, alcohol, smoking or stick-leg chairs. Any comments or questions? Contact us at: moviesintheparkpacpal @gmail.com

MAJJOR SPONSORS::

Movies in the Park-Pacific Palisades, Inc. is a non-profit 501(c)(3) organization (FEIN: #26-216199). Your donation may be tax deductible.

Image courtesy of: Chesapeake Parks, VA Image courtesy of: Pacific Palisades, CA City of Placentia, CA Movies in the Park

Each summer, the city of Placentia in California invites the community to its Movies in the Park series. After packing picnics and blankets, families arrive early to pick a prime spot. According to Matthew Brand, Placentia’s community service coordinator, excitement for the series is so strong that many attendees arrive before the event staff! Keep reading to learn Brand’s top tips for creating a successful movie series in your community:

• Invite the audience to vote on your next movie at the event – a great way to engage attendees! • Enhance your event with pre-show activities, like musical games and trivia, and free giveaways that incentivize attendance • Partner with local nonprofits to sell snacks and drinks – helps cover food offerings and supports your community! • Secure sponsorships for event funding and logistics. Spotlight individual sponsors on specific movie nights – allowing them to give out free popcorn to engage with the community • It’s “well worth the extra money” to show premium titles as they always attract a larger crowd • Switch up your event’s location to reach all of your community • Always send a survey out at the end of the series to collect film and event suggestions for next summer • Try to do one or two new things each year to keep things fresh and continually evolving Programming TOP TOP PICKS swank.com/parks new releases! and upcoming using theserecent your audiences programming for Create thebest 1.800.876.5577 for 2021

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