THE BETTER BUSINESS BOOK VOL. 3 AUTHORS UNITE Copyright © 2017 by Tyler Wagner All rights reserved. No part of this publication may be reproduced, distributed, or trans- mitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at the address below. [email protected] Published by AuthorsUnite.com Contents Introduction xv Part One: What Every Entrepreneur Needs To Know Section One: In The Beginning Ten Things You Can Learn From My 10 Years in Business 2 Yetunde Shorters It’s Worth the Effort but it Takes Heart 7 Marilyn H. Tinnin Making a Living 10 Anthony Archis Find Your Passion 13 Caitlin Bucci How to Win an Emmy Doing Something Everyone Says You Can’t (And Didn’t Know You Wanted to in the First Place) 15 Josh C. Kline Get More Things Done in the Next 90 Days Using Parkinson’s Law and WOOP Technique 18 Lana Kristine Jelenjev Building Assets and a Lifestyle Through Your Business 22 Troy West Three Lessons You Can Learn From Optimizing Adult Content 25 Peter W. Szabo Your Followers Are Your Tribe 28 Lidia Vijga iii CONTENTS What Matters Most is What Matters Now 30 Sheree Schuler Section Two: Getting Off The Ground Success Formula for the 99% of Ventures not in Silicon Valley 33 Jesse Randall It’s Not About The Numbers, It’s About The Stories They Tell 37 Amanda Fisher Being Unapologetic, Unstoppable, and Unforgettable 40 Davide Di Giorgio Do I Really Need a Mailing List? 44 K.L. Shandwick Be Your Own Master Plan 47 Doris Gross Five Things You Don’t Learn in Dental School 50 Ryan Tigrett Marketing is Essential to Business Success 54 Thredda Sanders Company Growth is a Mirror Image of the Founder’s Vision…. 57 Robert Christenson Section Three: Uncommon Knowledge Where to Find Twenty-Five Million Dollars 59 Jaret Henhoeffer Using Private Money in Real Estate 62 Alex Cwiakala BRFM – Business Result Formula Map 65 Amir Drori Facing Failure 71 Kath Thorburn iv CONTENTS Systems Versus Empowerment 74 Marcus Nicholls When You Disrupt, Go All the Way 78 Lawrence Niculescu Section Four: Powerful People Position Yourself as an Expert 81 Andrew Gallagher Becoming a Certified Learner 85 Marla J. Albertie, M.Ed. How Perseverance, Positive Focus, and “Giving First” Brought a Vision to Life 88 Kim D. H. Butler Stand Out: Certifications Put Your Knowledge to the Test 92 Dr. Amy Jauman, SMS Become an Everyday Hero in Your Business 96 Kahren Oxner No Business Without Activism 99 Nelson Guerrero Part Two: Skills, Lessons, And Tactics Section One: All About Sales Build, Develop, Nourish and Grow – Building Relationships That Last 104 Wendy A. Barba People Don’t Buy WHAT You Do, They Buy WHY You Do It 109 Master Paul Mitchell Do Business With People You Like, Trust and Respect 111 Christian Gray v CONTENTS Authentic Brands = Longevity 116 Erica Collins Dominate Your Market 120 Regina Bergman Negotiating Crazy 101 123 Michael McCourt The Do’s and Don’ts of Instagram in 2017 125 Courtney Kraft Become a Better Seller, By Focusing on Your Buyers 128 Mike Kunkle Section Two: Management, Leadership, and Culture “The People System” – 3 Keys to Better Performance & Profits 134 Jennifer Leake CMC® It’s Not Bosnia 138 David Perry CEO = Chief Elimination Officer 142 Patricia Suflita Wilson Lead With Them 146 Tyler Wagner Narrow Margin Buzz Kill 149 Andrew Prater Even Great Leaders Make Mistakes 152 Jyssica Schwartz Exclusion is not Dead 155 Linda Carter Co-Creating Thinking Environments® 158 Candice Smith vi CONTENTS Mentor, Not Manage 161 Wil Kadri Revolutionary Leader: Profit through Intimacy 163 Kristie Knights Section Three: Well-Rounded Skill Sets Be First 166 Talia Moyal Adaptability 169 Adriana Albritton Don’t Take No Sh*t 172 April Herndon Conquering Communication 175 Phoenix Marcón Honesty to Success 178 John A. Clark The Power of Rapport 181 Luke Raehn Grounding 183 Brad Climer Choosing to Lead 186 Diana Berry The Price of Greatness is Responsibility 189 Daniel Pinter Productivity by Projectizing 192 Matt Palm vii CONTENTS Part Three: The Journey Of Business Section One: Point A to Point Business The House That Rubber Chickens Built 196 Jeff Ferguson Bigger Isn’t Always Better 199 Ariel Endean The End is the Beginning is the End 202 Brett Clemenson & Bethany O’Neil Are You Connecting With “Middle-Aged” Mothers? 205 Katrina McCarter Stop IT Projects From Driving off a Cliff: a Guide for Business Sponsors 207 Francis Liu Know Your Clientele 210 Garrett Collins LinkedIn Baby Boomer Executives and Gen Z College Graduates as Job Seekers 212 Donald J Wittman Customer Experience is the Art of Observation 216 Meena Berry Section Two: The Journey Within Adjusting the Sails and Leaning Into the Magic 219 Andrea Eygenraam Will You Have A Story To Tell? 222 Celene Di Stasio Inspirational Leadership 225 Kathy Sittnick viii CONTENTS The Power of Persistence 228 Paul Brodie Your Cheque’s in the Mail, and so is Your Confidence 230 Drew Browne You Can’t Control Fate 234 Matthew Claiborne Think About What You Are Thinking About 237 Hannah Cruz Transition: Professional Athlete to Small Business Owner 240 Rich Aurilia Using Your Intuition to Transform Your Business 243 Sarah Renee Section Three: The Pace of Life Saying “I Do” 246 Connie Pak The New Golden Rule 250 Harrison Bonner Never Work a Day in Your Life 253 Constant Lu, BS, DDS Iron Entrepreneur 256 Kris Kaplan Just a Number 259 Nicholas Ardis Producers vs. Naysayers and the Directors 262 Madison V. Meadows ix CONTENTS Part Four: Mind, Body, And Spirit Section One: Sound Minds, Sound Body You Get What You Focus On 266 Carole Taylor The Workplace and ADHD 270 Angela Ehle The Construction of a Woman 273 Teresa Marie Wallace The Fundamental Things Apply 276 Lauren Wilcockson The Gap, a Potential Junkie and a Mission for Someone… 280 Marc Angelo Coppola Section Two: Make Each Day Great Ego vs. Discipline: How a Yoga Mom Faced the Battle 283 Jenny Arrington Leave Your Shoes and Your Business at the Door 287 Justin Garton Worry or Don’t 290 Andrew James Kraft Fear Is Your Treasure Map 292 Guryan Tighe Section Three: Being True To Yourself Trust Your Heart 295 Amy Leu F*ck You Money 298 Dave Kvesic x CONTENTS What Kind of Writer Do You Want to Be? 302 Joshua Rutherford The day Robert De Niro helped me in my career 305 Aninda Baruah Passion Pivots 309 Nadav Wilf Section Four: Connect To Your Spirit Role of Spirituality in the World of Business 313 Aseem Srivastav The Surprising Power of Transcendence 317 Mark Monchek Dream and Achieve 320 Patricia Hope Choose a Spiritual Path to Accelerate Entrepreneurial Success 323 Jolie Dawn Time To Say Goodbye? 327 Ioho de Beer xi Want A Chapter in the next Better Business Book? FOLLOW THIS LINK to get on the waiting list: http://authorsunite.com/waitinglist Dedication To all the contributors in this book. You changed my life. I will always be here for you. Introduction Welcome to Volume 3 of the Better Business Book. This series started as a way to take 100 business books, reduce them down to the 100 most important nuggets of wisdom, and put them all in one place. What we didn’t realize was that it would turn into far more than that. Yes, it is a library of lessons, but it is also a community. Over 100 very different people came together in this shared desire to pass on their value to you, the reader, and to each other. And then something amazing happened: we did it again. And again. Several of us joined close to 100 new authors to share even more value in this third book. And others are already getting ready for a fourth book. What started as a compilation and became a community is growing into a movement. Maybe one day soon you’ll be a part of it. We hope you enjoy reading this book half as much as we enjoyed creating it for you. Love, Us xv Part One WHAT EVERY ENTREPRENEUR NEEDS TO KNOW Section One: In The Beginning Ten Things You Can Learn From My 10 Years in Business YETUNDE SHORTERS Entrepreneurship is for the committed, inspired and daring. The rollercoaster ride of running a business takes failure, an open mind to learn and an emotional spin that will have you always asking “why da heck am I even doing this?” The rewards, joy, little and big success as you grow makes it all worth it. I launched my business ICY Public Relations on July 7, 2007 and there are so many things I wish I knew then that I know now. After ten years in business, there is so much I have learned that I want to share. I believe if any small business owner can learn this now, it will position you for success as you build your business. 1. Document your milestones (every year) This is one of those things that I wish somebody had told me at the start. The importance of documenting your milestones can help you put together information for your portfolio, keep track of your successes and, when it’s time to celebrate, you’ll be able to reference in detail all that you have done and worked on. You will get caught up in the day-to- day activities of building your business so this can be easily forgotten.