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The Broadcaster and Wireless Retailer, October 1, 1932. Registered thr G.P.O, as a A'etuspaper. caster MANCHESTER &WIRELESS RETAILER REPORT No. 206.Vol. XXI. SATURDAY, OCT. 1. Circulated weekly to the Radio, Music ,& Gramophone Industries at 716 per annum THE SYMBOL OF "AUTHENTIC" RADIO Thousands sold service practically fill Many thousands of Marconiphone 248's have been sold in the three months since it was first released. Of all these 248.s, not one in 200 has needed the least service or attention from dealer or purchaser before giving complete satisfaction 1 This is a record which is probably without equal in the whole history of the radio industry. But Marconiphone are going all out to ensure that their whole 1933 range attains at least the same extraordinary consistency and reliability,Model 248 is just a hint of what is now being achieved The research laboratories and test rooms are working ceaselessly, standards of accuracy are being maintained which were never before thought possible in commercial production -and Marconiphone are hourly nearing their ideal of 100% reliability and efficiency. The Broadcaster and Wireless Retailer October 1, 1932 Here's Something Really NEW. The first factory -built DIRECT- COUPLED SET/ Here is further proof of Lumophon's leadership. This splendid new A.C. mains model embodies the Model WD23 latest developments in direct coupling, resulting RETAIL PRICE in amazingly lifelike anddistortionless reproduction. The dual illuminated tuning dialis calibrated in wave lengths and station names, and the set incorporates a field energised moving coil speaker and gramophone pick up 15 Gns. tappings. For fullAchnical details and Test Report see "Practical Radio." No. 5. BRITISH LUMOPHON LTD., STAL HOUSE, Judd St., LONDON, W.C.1 October 1, 1932 The Broadcaster and Wireless Retailer I Visit us at SIM STAND 30. RoL,,,, 77 sUPRNt MANCHESTER RADIO EXHIBITION PUBlit `The ORMOND Popular' LOUD SNEAKER This famous Ormond product, king among popularly -priced speakers, adds to its multitude of loyal subjects every day. Its handsome appearance and its first-rate performance ensure it a right royal welcome from every radio enthusiast.It exemplifies such a combination of quality and value as only ORMOND can offer. Fitted with the Ormond No. 1 Four -Pole Adjustable Unit, together with a cone of specially selected material, the whole being mounted in a beautifully finished cabinet in either Oak or Mahogany. An Adjustment is fitted at the back of the cabinet in a readily accessible position. Size : Height 12 in., Width 12 in., Depth 6 in. 296 In Oak Cat. No. R.452.In Mahogany Cat. No. R.453. THE ORMOND ENGINEERING CO., LTD., Ormond House, Rosebery Avenue, London, E.C.I Tel.: Clerkenwell 5334-5-6 & 9344-5-6. 'Grams : " Ormondengi, !sling." BritRe8d. Trade Nark FOR PUNCH POWER&PURITY! WHEN REPLYING TO ADVERTISEMENTS PLEASE MENTION " THE BROADCASTER." 1 The Broadcaster and Wireless Retailer October 1, 1932 411More Masterpieces onthe Famous Three- BROADCAST TEN INCH ROYHENDERSON 3231 Toreador's Song EACH Oh !Star of Eve AN ADDITION TO THE RANGE OF JACK PAYNE WESTINGHOUSEr) AND HIS BAND EACH BATTERY CHARGERS 2754 Underneath the Arches The Clouds Will Soon THE NEW R. G. C. 5 Roll By 2745 A Bungalow, A Piccolo, THREE CIRCUITS ARE PROVIDED GIVING OUTPUTS AS FOLLOWS : And You No.1 CIRCUIT -1 to 50 cells at 0.5 amp. Everybody's Goin' or 60 cells at 0.25 amp. But Me No. 2 CIRCUIT -1 to 50 cells at 1.0 amp. No. 3 CIRCUIT -1 to 50 cells at 3.0 amps. PRICE £40 This charger is,in general detail and construc- BROitiili9CAST tion, identical with the established models, but it hasbeen designedtocover new ranges SANDY POWELL of output for which a demand has arisen. 884 Sandy the Boxer EACH IT WILL BE IN OPERATION Parts1 & 2 ON STA ND 73 MANCHESTER RADIO EXHIBITION IF YOU ARE UNABLE TO VISIT THE EXHIBITION THE CRYSTALATE GRAMOPHONE RECORD MANUFACTURING CO., LTD. WRITE FOR FULL DESCRIPTIVE LITERATURE TO 60-62, CITY ROAD, LONDON, E.C.1. THE WESTINGHOUSE BRAKE & SAXBY SIGNAL CO., LTD. 82, YORK ROAD, KING'S CROSS, LONDON, N.1 WHEN REPLYING TO ADVERTISEMENTS PLEASE MENTION " THE BROADCASTER." 2 October 1, 1932 The Broadcaster and Wireless Retailer Whars fhe rush ?...... " Oh, just theusual-Ray andFay,of Lotus 3 Valve Band Pass Receiver,A.C.orD.C. Purley, just rang up. Said they'd a cus- 16 Gns. tomerinfora LOTUS 3 -VALVE D.C. Lotus 2 ValveBud or3 Valve Battery, immediate Hadn't one in stock ... Could we deliver delivery, one before 6 o'clock ... so ... well, you ,..A_ Pye M.M. K.Q. or iS - knowjour motto ... always at your X Models always in stock. Zetavox fullrange of all models, 5 Valve, 19 Gns. ; 8 Valve, 24 Gns. ;Radio- grams, etc. Ekco M.23 at 17 Gns., with Moving Coil Speaker, S.H.25 latest super hetero- dyne in stock. *Philips,thesensationof Olympia, 4 Valve Model, 16 Gns., all other models at your call. *McMichael, Suitcase o r Transportable, 17 Gns., Mains4, 21 Gns.,and Radiogram witht w in Speakers, 40 Gns. Cossor, G.E.C. Radio for X theMillion,LotusLand- mark or any type of Kit from stock. DellaPoch. Number One, Soho Square, London, W.I GERRARD 61814 LINES WHEN REPLYING TO ADVERTISEMENTS PLEASE MENTION " THE BROADCASTER." 3 The Broadcaster and Wireless Retailer October 1, 1932 Tabi:et7laxi No. 14 OCTOBER 1932 STOCK THE CABINETS new THAT THE PUBLIC DEMAND ETAVALVES NOTHING SO GOOD EVER THE CAMCO "TABLEGRAM" KNOWN BEFORE CABINETA Marvellous Achievement An attractive Radio - Gram Cabinet that is ideal for use where The demand for ETA valvesisgrowing lack of spaceisan steadily- a fact well known in the Trade. important factor.It ETA valves great increase in popularity is is sturdy and hand- due to three important factors. somelyfinishedin Their quality is as good as any valves made shaded walnut. Your to-day-and a good deal better than most, customers can Their price is reasonable-to pay less is to converttheirsets courtdisappointment,topay more is to into Radio -Grams waste money. by using this There is an ETA valve for every purpose and cabinet.Price only every set-even American seta. 55/- complete. Now we are able to announce the introduc- three wonderful new valves which set upanentirelynewstandardofvalve THE CAMCO " MELODEE" efficiency, and which will sell as well and CABINET quickly as all the other ETA valves.Order Here is the famous Camco Cabinet our stocks without delay and remember that that isreputedto make " a good ETA valves show a better margin of profit speaker better."It is specially designed and definitely gives than ordinary valves-rebates included. improved tone and volume to any unit housed init. Finished in oak, ETA D.W.3 PENTODE. mahogany or walnutitpresents a very attractive appearance. Sell Directly Heated, 4 -volt. your customers the cabinet thawill definitelyimprovetheirspeakers. Price 15/ - Suppliedin two sizes: No. I size, (statewhen ordering whether with 4 or S pin base ) Oak 22/-, Mahogany or Walnut 24/-. No. 2 size, Oak 30/-, Mahogany or Walnut 33/. ETA D.W.8 VARIABLE -MU SCREEN GRID. Indirectly Heated, 4 -volt valve. DW Price 15/6 8 THE CAMCO "POPULAR" CABINET ETA D.W.9 PENTODE. Indirectly Heated, 4 -volt. Thisis without doubt the most attractivepropositionyoucan Price16/ - putuptoyour customers -a TOSET MANUFACTURERS: ETA complete Radio -Gram cabinet valves are of the finest qualityyoucould complete with shelf, baffle board possibly buy and yet their prices are suchthat higherpriced valves are an extravagance. and automatic stop with ample Write to -day for a sample set and put them room for batteries and eliminators. through any tst you like. Only 75/- complete.Attractively finished in shaded walnut, this is DW The ELECTRICAL TRADING an extremely attractive cabinet 9 ASSOCIATION,Ltd., Aldwych that you should not fail to push House, Aldwych, London, W.C.2 this season. Scottish Agents: RADIOVISION LTD., 233, St. Vincent Street,C.2.Glasgow. Send for a FREE supply of the THE "POPULAR" new Camco Catalogues giving full particulars of the complete range. CARRINGTON MFG. CO., LTD., Showrooms :24, Hatfon Garden, LONDON, E.C.1 1111111111111illa Phone: HOL. 8202. Works :S. Croydon Tik CALSima iS THE INTERNATIONAL VALVE WHEN REPLYING TO ADVERTISEMENTSPLEASE MENTION " THE BROADCASTER." 4 October 1, 1932 The Broadcaster and Wireless Retailer "...SORRY, MR. TRADER!" " The demand for the B33 'Sunbeam 'has temporarily exceeded supplies, SPECIFICATION but we would inform those who have not yet received delivery that orders 3 -Valve selective circuit with super -power output stage. are being despatched in strict rotation. I strongly urge you not to miss Band pass tuning. P.M. moving -coil speaker. this great new selling opportunity-enquire without delay before all districts Cadmium plated steel chassis. Low H.T.Consumption 8-12 are "allocatedfor fullparticulars of our exceptionallyattractive agency m /a. Single knob tuning control with terms and' No Risk'H.P. system." trimmer, illuminated dial. Combined wave -change and on /off switch. Wave -length calibration. 2 -volt" B.V.A." valves. " Exide " 2 -volt 45 amp. accu- Sales Manager mulator and " Drydex " H.T. battery, standard. Extraspeakerandpick-up terminals. Stand 148, Scottish National Radio Complete£8-8-0 "No -Risk" Hire Purchase Exhibition, Edinburgh. October 12-22 15/- per Month. SUNBEAM RADIO 'Phone: SUNBEAM ELECTRIC LTD., Sunbeam Rd., North Acton, London, N.W.10. Willesden 1575 (3 lines). WHEN REPLYING TO ADVERTISEMENTS PLEASE MENTION " THE BROADCASTER." 5 The Broadcaster and Wireless Retailer October 1, 1932 IF you are seeking new markets, or desire to get first-hand information about a trade or industry you cannot go to a surer or more authoritative source than the trade and technical journals serving it.The address of any paper in this list will be furnished on request.