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CHAIR’S COLUMN Most powerful medium ever invented I look forward to the opportunity to their digital marketing and customer Google, and any experience. He said, serve the Broadcasters other search “People talk all the time about local search and Association as your Chair this year. how important it is, and it is. But here is the key engine for that I have been blessed to work in the broadcast business truth: Google, and any other search engine for matter, can’t for the bulk of my career and I have been fortunate to that matter, can’t demand. It can only fill not have to leave the state to do it. Through my demand that already exists. Here is something create demand. Steve Lavin involvement in the WBA I have developed my most that nobody has done in history: Nobody ever WBA Chair cherished business relationships. It will be tough to goes to Google and says, ‘I don’t know, just surprise me.’ People search follow in the footsteps of Steve Wexler, but I will do my best. for things they are already interested in. So yes, digital is important. Every broadcaster within the borders of this fine state is selling Search is important. But traditional is equally, if not more important some type of digital products along with their traditional offerings because something has to create demand that people search for.” to help grow our advertisers’ businesses. All broadcast content Furniture is organized around TVs in the family room. Radios are in providers are using their airwaves AND digital products to inform and the middle of the center console in vehicles. We have the big sticks in entertain. These digital vehicles allow us to reach our viewers and the sky to distribute our programming and our clients’ messages from listeners at anytime, anywhere. They allow us to develop relationships one to many. Broadcast TV and radio remain the most powerful with our customers and our customers’ customers that were advertising mediums ever invented to efficiently and effectively create unimaginable years ago. But here is what irks me…when a client says, demand for our customers’ products. “I’m shifting my money to search.” Really, a business operator thinks he Don’t let your clients spend a disproportionate amount of their budget or she can grow business on search alone? Please! on the bottom end of the sales funnel. For years to come, our bread will I heard the best quote from Jay Baer, an award winning author, speaker, be buttered by creating demand for products and services for those and trainer who has helped the world’s most iconic brands improve advertisers we serve. Let’s not forget that! PRESIDENT’S COLUMN CONTENTS Lavin named WBA Chair...... 2 6 Wisconsin lawmakers cosponsor Local Radio Freedom Act...... 3 WBA experiences the future at CES 2019...... 3 Winter can’t stop YOU, our Thompson accepts award, praises broadcasters ...... 3 Wisconsin broadcasters Cold weather fails to bring chill to WBA Winter Conference ...... 4 Winter Conference Thank Yous ...... 6 We’re proud to say that appointments and have even met many state Michelle Police body camera proposal approved you, our valued lawmakers in your own studios. You can read more for introduction ...... 6 Vetterkind, about that on page 4. Afternoon and evening Statewide tests of Tornado CAE Wisconsin broadcasters, Warning EAS code Scheduled for April 1...... 7 WBA President Before we even got off the ground to visit our Names in the News...... 7 and CEO haven’t let this winter’s federal lawmakers in Washington D.C., we received Educators’ Column: Students ‘learn a extreme cold and word that four of them had already joined a lot’ at WBA Student Seminar ...... 8 unrelenting snow slow you down. bipartisan group of more than 120 Members of 2019 Student Awards for Excellence Winners...... 10 Congress in signing on as ORIGINAL sponsors in The WBA Awards Gala ...... 11 Our member stations are certainly working hard to supporting the Local Radio Freedom Act. Jowett Fellowship ...... 11 keep your listeners and viewers safe while at the Please join me in an extra special thank you to Ron Wisconsin broadcasters take their same time getting your messages to elected officials message to Capitol Hill ...... 12 Kind (D-WI-3), Glenn Grothman (R-WI-6), Sean on the state and federal level. Young Professionals Column...... 13 Duffy (R-WI-7), and Mike Gallagher (R-WI-8). Members in the Spotlight ...... 14-15 We’re grateful for all of our broadcasters who came Since then, Sen. Ron Johnson and newly-elected WBA Foundation Educational Support Grant to the WBA’s 2019 “Polar Vortex” Winter Conference Rep. Bryan Stiel (R-WI-1) have also signed on. See Program taking applications now ...... 16 despite the bitter cold that struck during the event. more on page 3. Scholarships given to students ...... 17 While most of the State Legislative Day Jacobs Media: How to build consensus Overall, it was a great trip as our broadcasters had appointments set for that day were cancelled, our around your station’s digital goals...... 18 productive meetings with our Members of 2019 Roster of WBA Members ...... 19 broadcasters have been working hard to make Calendar of Events ...... 20 Continued on page 2> wisconsin broadcaster 20 pages_march april 3/7/2019 2:24 PM Page 2 Dick Record , La Crosse

PRESIDENT’S COLUMN Continued from page 1

Congress and their staff members. You can read A few more important notes more about that on page 12. to highlight: Wisconsin Broadcasters Association SAVE THE DATE Officers & Board of Directors Back in Wisconsin, I’ve also been joining other Your WBA Awards Awards members of the Coalition to Repeal Wisconsin’s Gala is getting an OFFICERS 2018-2019 early start this year. Gala Personal Property Tax. Wisconsin Chair of the Board MayBroadcasters 4, 2019 Steve Lavin WBAY-TV, Green Bay The broad coalition of 51 organizations, Taking member Association including your WBA, has been meeting with feedback into account, Vice Chair - Radio, Chair Elect lawmakers about (additional) reform or repeal of the reception begins at 4:30 Chris Bernier Radio Plus, Marinette/Fond du Lac and the awards program will begin promptly at Vice Chair - the personal property tax during this coming Don Vesely WMTV-TV, Madison legislative session. Amongst many others, we 5:30. Registration is open on the WBA website. Treasurer Hope to see you there! Lupita Montoto La Movida WLMV Radio, The annual EAS Live Code Test is set for Madison April 11. You should have already Secretary Jan Wade WISN-TV, received information about that via email. Immediate Past Chair You can read more on page 4. Steve Wexler Finally, our very successful WBA Walker , Milwaukee Broadcast Management Institute will BOARD OF DIRECTORS take place April 2-4 on the UW- Judson Beck WLAX-TV/WEUX-TV, Rep. Howard Marklein, Sen. Duey Stroebel, and Rep. Bob Kulp Madison campus. La Crosse/Eau Claire The Institute, which is in its 22nd year, is Keith Bratel iHeart Media, Madison recently met with Rep. Howard Marklein, Sen. the first of its kind to be sponsored by a state Juli Buehler WLUK-TV, Green Bay broadcasters association. I would like to extend a Duey Stroebel, and Rep. Bob Kulp. Brian Burns , Madison heartfelt thank you to Joan Gillman, who has WBA Student Seminar coordinated the program since its inception. Paul Cameron The Family Radio Network, Appleton Herb Cody QueenB Radio, Platteville Congratulations to all the students who were We’re grateful that Joan really likes us and, recognized with awards and scholarships at our despite her Emeritus status at the School of Dave EdwardsWUWM-FM, Milwaukee Public Radio, Milwaukee WBA Student Seminar. Thank you to all the Business, UW-Madison, she’s willing to continue Anna Engelhart WKOW-TV, Madison educators and volunteers who make this annual to work with us on the program, securing top- event such a huge success! notch sessions and speakers each year. Make Aleese Fielder NRG Media-Wausau/ sure to register early for next year’s Institute. Stevens Point, Plover And…an extra special thank you to your WBA JT Koser Koser Radio Group, Lake/Hayward Team (Linda, Liz, and Kyle) for their hard work, It’s been an exciting 2019 so far, and there’s Mike Smith WFRV-TV, Green Bay as well. Check out the photos on pages 8 and 9, much on the horizon. Stay warm and think and list of winners on page 10. spring! Mark Strachota Co., Milwaukee Chuck Sullivan Entercom Communications, Hales Corners Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Michael Wright , Lavin named WBA Chair Green Bay/Wausau Ex Officio - NAB Board Steve Lavin, WBAY-TV, Green Bay, took the The following were elected to serve two-year terms on the Tom Walker position of WBA Chair during the WBA Winter Board of Directors: Mid-West Family Broadcasting, Madison Conference Business Luncheon at the Madison Director (SW District) Concourse Hotel. Herb Cody, QueenB Radio, Platteville WBA Team President & CEO Lavin replaces Steve Wexler, Good Karma Director (NW District) Brands, Milwaukee, who finished his term as Michelle Vetterkind, CAE Aleese Fielder, NRG Media, Wausau/Stevens Point [email protected] chair and will now serve as immediate past chair Director (NE District) for the coming year. Vice President - Administration Mike Smith, WFRV-TV, Green Bay Linda Baun [email protected] The rest of the officers for 2019 are as follows: Director (SE District) NCSA/PEP Coordinator Liz Boyd Vice Chair-Radio/Chair-Elect Mark Strachota, WDJT-TV/CBS and , Milwaukee [email protected] Chris Bernier, Radio Plus, Marinette/Fond du At-large Directors are appointed by the Board. The Board Director of Operations and Public Affairs Lac Kyle Geissler [email protected] appointed Anna Engelhart, WKOW-TV, Madison and Vice Chair-TV WBA Board minutes are always available for reappointed Jeff Welton, Nautel (representing Associate members. Please email Linda Baun at Don Vesely, WMTV-TV, Madison membership) and Dave Edwards, WUWM-FM/Milwaukee [email protected] to request a copy. Treasurer Public Radio (representing non-). Wisconsin Broadcasters Association Lupita Montoto, WLMV La Movida, Madison The full list of board members is listed to the right. 44 E. Mifflin Street, Suite 900 Secretary Congratulations to all and thank you for your service to Madison, WI 53703 Jan Wade, WISN-TV, Milwaukee the WBA. Phone Toll Free (800) 236-1922 wi-broadcasters.org

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6 Wisconsin lawmakers cosponsor Local WBA Summer Radio Freedom Act CONFERENCE Six Congressmen from Wisconsin are among a bipartisan group of 153 Members of Congress supporting the Local Radio Freedom Act. Save The resolutions in the House of Representatives and the the Senate oppose “any new performance fee, tax, royalty, or Date other charge” on local broadcast radio stations. Osthoff Resort, Elkhart Lake Wisconsin Sen. Ron Johnson and Representative Bryan June 12-13, 2019 Stiel (R-WI-1), (D-WI-3), Glenn Grothman (R- The 2019 WBA Summer Conference will be held at WI-6), Sean Duffy (R-WI-7), and Mike Gallagher (R-WI-8) the Osthoff Resort in Elkhart Lake. Hotel are among the 119 House cosponsors. reservations must be made by May 20. Featuring: The Local Radio Freedom Act (LRFA) signals Members of Congress's opposition to any potential legislation that would impose new performance royalties on broadcast radio WBA Young stations for music airplay. Professionals present "America’s hometown broadcasters are deeply grateful for this broad, bipartisan display The Toolbox of Congressional support for the Local Radio Freedom Act,” said NAB President and CEO and Gordon Smith. “Decade after decade, free radio airplay has propelled the careers of WBA Engineering Day countless performing artists and generated hundreds of millions in revenue for the Watch the WBA website for details coming soon. record labels. We thank lawmakers for standing in opposition to a job-killing performance royalty that threatens to destroy the economics of local radio." "Congress should not impose any new performance fee, tax, royalty, or other charge Get your young professionals relating to the public performance of sound recordings on a local radio station for involved in the WBA broadcasting sound recordings over the air, or on any business for the public performance of sound recordings on a local radio station broadcast over the air," reads The WBA Young Professionals Committee the Local Radio Freedom Act. wants to connect with young professionals at your station. If you have young professionals In the 115th Congress, a similar resolution was introduced in the House of Representatives who want to hear from other young broadcasters and Senate in January 2017. The House resolution was introduced with 115 cosponsors, and get training relevant to their interests, and eventually gathered 227 signatures. The Senate resolution garnered 28 signatures. send their name and email address to: [email protected]. WBA experiences Gov. Thompson accepts award, praises the future at CES broadcasters 2019 Former Wisconsin Governor Tommy Thompson and praised him for his Thompson received the Wisconsin political career, willingness to work with The Wisconsin Broadcasters Broadcasters Association’s first broadcasters, and accessibility. Association was at CES in Las Distinguished Service Award. Former WBA President John Laabs, Vegas in January getting a The award was head of the organization during view of what the future of given out at the Thompson’s tenure as governor, also technology will look like and WBA Business spoke at the luncheon, calling how it will affect Luncheon during Thompson a “true friend of broadcasters. the Winter broadcasters.” He thanked Thompson Roger Utnehmer, Gov. Conference at the for his role in creating the WBA’s NCSA “It’s important Tommy Thompson, and Madison Concourse program, his dinners with WBA for broadcasters John Laabs Hotel. members, his involvement with the to be here,” WBA The award was established to recognize WBA Foundation debates, and his long President and those who “reflect the values embodied personal relationship with Thompson. CEO Michelle in the Wisconsin broadcast industry of Thompson spoke about his support for Vetterkind said. promoting economic vitality, broadcasters and praised them for their “Broadcasters engagement in civic affairs, advocacy for service to their communities. He have the content that’s going to the First Amendment and dissemination reminisced about his history with be popular on these emerging of community information and individual broadcasters and stations platforms. This is our future. It’s community service, and support of and reminded the audience of his great important that our members have diversity and a better Wisconsin.” love for Wisconsin. a presence and seat at the table.” Thompson was nominated by Nicolet The WBA thanks Gov. Thompson for Vetterkind was there with a tour Broadcasting President and CEO and his service to broadcasters and the put on by Jacobs Media. former WBA Board Chair Roger State of Wisconsin. Utnehmer who introduced Gov.

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Extremely cold weather managed to shut down much of The Capitol Group about what it’s like to lobby at the Capitol and from WISC-TV Assistant Wisconsin in late January, but it failed to shut down the News Director Jessica Arp about being a WBA Winter Conference. political reporter in the Capitol. The conference was held on Wednesday, January 30, at the Madison Concourse Hotel as wind chills outside reached -50 degrees. Cold weather fails The group then heard from Sen. Patrick Testin to bring chill to who is one of the younger members of the State Legislature. He talked about the process of passing legislation and working with other WBA Winter lawmakers. Conference

Jessica Arp providing a tour of the State Assembly Parlor

The group then took a tour of the Capitol led by Kussow and Arp. The group visited the Governor’s office, the State Supreme Court, the State Assembly, and the State Senate. The day ended across the street from the Capitol at Cooper’s Tavern where the group enjoyed and appetizers. The WBA Foundation Board and WBA Board of Directors met on Tuesday ahead of the conference and hosted Lt. Gov. Mandela Barnes at their joint reception that evening. Barnes spoke to the board members and spent time speaking with individual members as well.

Also on Tuesday, Seth Resler from Jacobs Media hosted a session about podcasting. The session was geared toward stations interested in starting podcasting and then on how stations can grow their podcast following. After that, WBA members visited the State Capitol for a WBA Young Professionals session about state government. The group heard from Michelle Kussow from

4 wisconsin broadcaster 20 pages_march april 3/7/2019 2:26 PM Page 5 ?????????????????????? Wednesday started with the WBA Job Fair where, despite the cold, a small group of people showed up to learn about careers in broadcasting. The broadcasters at the fair were excited to talk to the brave souls who came to the job fair while much of the state was shut down. Attendees then heard a brief presentation from DC Attorney David Oxenford about radio ownership rules before the annual EEO session. Rufino Gaytan and Rebeca Lopez from Godfrey and Kahn talked to attendees about preventing discrimination in the workplace. The agenda for the WBA Business Luncheon was full. It kicked off with an address from Wisconsin Adjutant General Major General Donald Dunbar who talked about the important role the Guard plays in protecting Wisconsin and the . He praised the men and women who serve in the Guard, and thanked the WBA for its long NCSA/PEP relationship with the Guard.

Barb Van De Hei and Michelle Vetterkind with After lunch, the first ever Rep. Gary Tauchen WBA Distinguished Michelle Service Award was Vetterkind presented to Wisconsin with former Governor Tommy Rep. and Thompson. The award was current DOR presented by Roger Secretary Utnehmer with remarks Peter Barca from former WBA President John Laabs. A Legislative Reception was held that Thompson spoke about his evening and, despite the extreme support for broadcasters weather, a couple lawmakers made the and praised them for their trip to the Concourse Hotel to talk with service to their Wisconsin’s radio and TV station communities. representatives. Members then received a legislative briefing. Because of the Your WBA thanks everyone who cold, nearly all of the legislative calls scheduled for the attended the Winter Conference and afternoon were cancelled. A few broadcasters were able to we look forward to seeing you at any visit lawmakers who decided to stay in Madison. of our many upcoming events.

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Winter Conference Thank Yous Special recognition to our guest: THE POLAR VORTEX for a Winter Conference we will never forget. With gratitude to Seth Resler, Michelle Vetterkind, Jan Wade, Terry Stevenson, Wisconsin Adjutant Jacobs Media President and CEO WISN-TV Seehafer Broadcasting Major General Brandon Scholz, Steve Wexler, Don Vesely, Corp. Donald Dunbar The Capitol Group, LLC Chair WMTV-TV Heather Storm, Michelle Vetterkind, Herb Cody, Woodward Radio Group Gov. Tommy Thompson, WBA Committees President & CEO, QueenB Radio Recipient of WBA Staff WBA Distinguished Service Wisconsin Broadcasters Conference Barb Van De Hei, Linda Baun Award Association Rick McCoy, Chair, Radio Plus - Bay Cities Liz Boyd Committee Report Mid-West Family Al Lancaster, Thank you to the Kyle Geissler Presenters Broadcasting WSAW-TV Michelle Vetterkind, following for their Kent Aschenbrenner, Keith Bratel, Anna Engelhart, President & CEO, generous support Broadcasters Clinic iHeartMedia, Madison WKOW-TV Wisconsin Broadcasters Partner Tim Etes, Chris Bernier, Young Professionals Association Wisconsin Army Financial iHeartMedia, Madison Hannah Anderson, National Guard Don Grassman, Service Providers Kyle Geissler, WMTV-TV Results Broadcasting American Awards & Sponsors WBA Social Digital efforts Steve Lavin, WBAY-TV Samantha Bratel, Promotions Armada Media JT Koser, iHeartMedia Milwaukee Young Professionals Jessica Laszewski, WMTV- Coopers Tavern Corporation Chet Daniels, TV, Madison Leader Printing Godfrey & Kahn Al Lancaster, WCLO/WJVL Hall of Fame Barb Van De Hei, Company, Inc. Insight Edge Allison Garcia, Steve Lavin, Radio Plus Lorraine Ortner-Blake Jacobs Media WISC-TV Nominating Committee Jan Wade, The Madison Local Broadcast Sales WISN-TV Kyle Geissler, Dean Maytag, WBA WBA Concourse Staff Awards Speakers WBA Legislative Committee JT Koser, We also want to take this Rebeca Lopez, Mike O’Brien, Joe Poss, Koser Radio Group WBA Education opportunity to Godfrey & Kahn, S.C. WTMJ-TV Amy Pflugshaupt, Committee Rufino Gaytán, III, Terry Stevenson, WMTV-TV “Thank You” Kelly Radandt, for your support of Esq., Godfrey & Kahn, S.C. Seehafer Broadcasting Heather Poltrock, WBA Foundation attendance at the David Oxenford, Corp. WSAW-TV Don Vesely, WBA Winter Conference, Wilkinson, Barker, Mike O'Brien, Job/Career Fair and Knauer, LLP WBA Legislative WCLO/WJVL Committee Social Media Day.

Police body camera proposal approved for introduction WISN-TV News Director Ben Hart and attorney James Friedman represented broadcasters and the media on the committee. Both voted in favor of the bill. The study committee included lawmakers who supported two different body camera bills during the last session. Neither were signed into law. The bill, in part, maintains the Wisconsin's current standard of public records being assumed accessible to the public, unless a records custodian rules against openness using the balancing test. The bill uses the balancing test to determine if video should be released, and asks A bill that would establish statewide rules for how police use body records custodians to take into consideration the expectation privacy cameras and handle requests for access to videos has been approved for for anyone who appears in the video and the treatment of victims and introduction by the Joint Legislative Council. A study committee drafted minors. The bill also directs records custodians to use redaction where the bill during a series of meetings that started last summer. necessary to allow for a video to be released. The Council voted 14-0 on Feb. 13 to approve the bill for introduction. The bill also sets standards for record retention and mandates the Chair of the Study Committee on the Use of Police Body Cameras, Sen. adoption of policies for law enforcement departments that adopt the Patrick Testin, introduced the draft legislation to the Council and use of police body cameras. explained the work done by the committee to get it drafted. The bill will now go through the legislative process, starting with referral The committee voted 9-1 last fall in support of the draft legislation. to the legislature's standing committees.

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Afternoon and evening Statewide tests of Tornado Warning EAS code scheduled for April 11 In cooperation with Wisconsin Emergency Management, the stations may broadcast more than one TOR Code for each test as some National Weather Service will conduct two tests of the real NWR stations serve counties from more than one NWS office. Tornado Warning EAS Code, one in the afternoon and a This will be the schedule for the two tests run on April 11, 2019 second one in the evening, on April 11, 2019 as part of • or if there is severe weather on April 11, both tests will be conducted Tornado and Severe Weather Awareness Week. on April 12, 2019 The State of Wisconsin has received a waiver from the FCC to use the • if the afternoon test runs on April 11, but the evening test is actual EAS Tornado Warning Code for these statewide tests. If there is a cancelled due to the threat of severe weather, the evening test will threat of severe weather at the time of the afternoon test, then both not be rescheduled to the next day – it will just be cancelled): the afternoon and evening tests will be postponed until April 12, 2019. AFTERNOON TEST If there is severe weather on April 12, the tests will be cancelled. If the 1:00PM Tornado Watch “TOA” EAS Code issued afternoon test runs on April 11, but the evening test is cancelled due to the threat of severe weather, the evening test will not be rescheduled 1:45PM Tornado Warning “TOR” EAS Code issued by all NWS offices serving Wisconsin counties* to the next day – it will just be cancelled. Both tests are scheduled at 45-minutes-past-the-hour, to provide EVENING TEST adequate time to relay the test before the top of the hour. Stations are The TOA EAS Code will not be sent for the evening test.) encouraged to carry both the afternoon and evening test, and forward 6:45PM Tornado Warning “TOR” EAS Code issued by all NWS any comments to WBA following the tests. offices serving Wisconsin counties* The audio of these tests will repeat several times in the script “This EAS Header Code parameters to be used in both tests: is a Test”, but because the real EAS Tornado Warning Code is being Originator Code: WXR sent, the crawl on TV stations and cable systems will read “A EAS Code: TOR Tornado Warning has been issued for…”. Thus we ask that TV EAS Duration: 15 minutes broadcasters and cable operators making the decision to air these * These tests are being coordinated with the State of . tests should display a “This is a Test” graphic behind the crawl. Stations in the border area will receive both Wisconsin and The tests will be originated on NOAA Weather Radio (NWR), and will be Minnesota counties in the same coordinated TOR Tornado Warning relayed via the State Relay (SR) and Local Primary (LP) stations. The EAS EAS message at both 1:45PM and 6:45PM. “TOR” Code will be sent independently by all five NWS offices serving Wisconsin, following the schedule below. Broadcasters and cable Please respond by e-mail to Vice President Linda Baun at operators that monitor SR or LP stations from multiple EAS Operational [email protected] to indicate you have received this Areas or directly monitor NWR from another EAS Operational Area may message, have passed this information along to all relevant staff receive more than one Tornado Warning alert for each test; since these (including station meteorologists), and will participate in the tests and the alerts are sent independently from each NWS office they will not be public notice prior to the tests. recognized by EAS units as duplicates if alerts are received from two NOTE: Public Notice on your end will begin one week prior to the different EAS Operational Areas. It is also possible that some NWR tests (PSAs, mention in your news stories, weather reports, etc). Names in the News Lon Rudolph joined CBS 58 (WDJT-TV) as the station’s sales Eden Checkol, the weekend anchor of “WISN 12 manager. Rudolph comes from WTMJ-TV where he spent 25 year News This Morning,” moved to mornings five on the sales team, most recently as national sales manager. days a week to take on an enhanced role as Rudolph will take over sales manager duties from Jenny Maroney, Breaking News desk anchor/reporter. Checkol was named the station’s Director of Sales. also took over anchoring weekdays 4:30 to 5:00 a.m. She’s also now hosting “WISN 12 News at Veteran journalist Natalie Shepherd is the new evening co-anchor 11:00 a.m.” Chernéy Amhara joined the news Rudolph Checkol at CBS 58 (WDJT-TV) in Milwaukee. Shepherd joined Bill Walsh on team and takes over as the new weekend the anchor desk for the CBS 58 news at 5 p.m. and 10 p.m., as well anchor of “WISN 12 News This Morning,” airing as the CBS 58 news at 9 p.m. on WMLW, The M. She started at the from 5 to 6 a.m. and 7 to 9 a.m. on Saturdays end of January. Shepherd comes to CBS 58 from WWL-TV in New and Sundays. Orleans where she served as the primary weeknight co-anchor. Before working in New Orleans, Shepherd worked for six years as The current PD for WJJO-FM in Madison was an anchor/reporter at WFLA-TV in Tampa. Shepherd started her promoted to Vice President of Programming for Shepherd career in the Midwest at television stations in . the cluster of Mid-West Family Broadcasting stations in Madison. Randy Hawke was also Veteran journalist and WBA Hall of Famer Mike operations manager for 93.1 Jamz (WJQM), The Amhara Gousha ended his role hosting a public affairs Zone (WOZN), La Movida (WLMV), and 106.7 The program to focus on his duties at Marquette Resistance (WRIS). In his new position he added University Law School. Gousha hosted “UPFRONT” PD duties for Magic 98 (MWGM), on WISN-TV for 11 years. He serves as a HANK (WHIT), and Q106 (WWQM). Jennifer Distinguished Fellow in Law and Public Policy at Crowell took over for Hawke as PD for WJJO and Marquette. WISN-TV anchor and reporter Gousha Pedersen added the title of assistant OM for the cluster. Adrienne Pedersen has been named the new Miranda Daniels is now APD for WRIS. host of “UPFRONT.” She will continue co-anchoring “WISN 12 News This Morning” Alexander Erspamer was named MG for WJQM. on weekday mornings and reporting during newscasts on WISN 12 News. Hawke

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EDUCATORS’ COLUMN Students ‘learn a lot’ at WBA Student Seminar

“Great to meet with Students chose to attend three of panels in effective and creative skills in leadership. possible contacts.” the morning. Topics included: Individual In addition to Boyd Huppert, I would like to Feedback (TV), and TV thank the following broadcast professionals for “Thought it was Stations, Broadcast Sales and Marketing, TV being panelists: Russ Awe, WHA, Madison; Special Event Productions, What Makes a great overall” Nick Beversdorf, WJFW-TV, Rhinelander; Dave Good Podcasting Session, Power To The Black, UW-Madison; Fritz Brandon and Sean “I learned a lot.” Intern, Sports Play-By-Play and Reporting, Fracek, Mythicists, Milwaukee; Randall Ken Beno, Chair, Producing a News, Sports, or Entertainment Davidson and Justine Stokes, UW-Oshkosh; WBA Education ”Great experience Programs, Engineering—Demonstration of Dave Dewes, Red Star Pictures, Madison; Committee that stretched me Technical Gear, and News and Sports Andrew Felix, WEAU-TV, Eau Claire; Justin Reporting with Facebook Live. out of my comfort zone.” Garcia, Radio Network; Jill At noon, students participated in a session Geisler, Loyola University, ; Mike “This is my third year attending, titled Building a Resume or Speed O’Brien, Josh Golberg, and Bill O’Leary, and it’s always fantastic.” Networking, which was patterned after the WCLO/WJVL, Janesville; Sarah Gray and speed dating concept. Twenty-four broadcast Heather Sahr, WSAW-TV, Wausau; Cori Haugh, ”Thankful I have this professionals met individually in six-minute Weigel Broadcasting, Milwaukee; Andrea intervals with students who could ask Stegman, Jessica Laszewski, Amy outstanding and incredible questions about any topic. Pflugshaupt, and Don Vesely, WMTV, experience.” The afternoon luncheon concluded the Madison; Taylor Mueller, Titan TV Station Those were just a few of the comments from seminar and was highlighted by Boyd Manager; Joy Powers, WUWM, Milwaukee; Ed over 150 students who attended the 2019 WBA Huppert’s outstanding keynote address, the Reams, WKOW-TV, Madison; Tyah Sartler- Student Seminar on Saturday, March 2 at the presentation of the WBA Foundation Williams; Lindsey Slagle, Mid-West Family, Madison Marriott West. Scholarships to four recipients, and the 16th Madison; Doug Russell and Jay Sorgi, WTMJ Radio, Milwaukee; Chris Shofner, UW-Stevens Another successful event can be attributed annual Student Awards for Excellence, which Point; and Jeff VerVoort, WISC-TV. to the hard work of the WBA Education had 286 entries. Committee in putting together an Union Grove, Lakeland Union, Minocqua, Thanks to the panel moderators: Mike outstanding program, which featured Boyd and Bay Port, Green Bay won awards in the Schmidt, UW-Green Bay; Nancy Stillwell, Huppert, KARE-TV, Minneapolis. I have the second year of the high school competition. In Madison College; and Pat Hastings, UW- pleasure of being the chair of this active and addition, this year’s Leadership Award was Madison. hard working group of educators and presented to Tara Schumal from Marquette On behalf of the Education Committee, I would commercial broadcast professionals. Another University. The award is given to a also like to thank Linda, Kyle, Michelle, and contribution to the seminar’s success is broadcasting or broadcast journalism student Liz for helping to ensure the seminar’s success. financial support from the WBA and the WBA of junior standing or above who attends a Foundation. Wisconsin college or university and who has We look forward to 2020 and another most noticeably developed and exercised outstanding student seminar!

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THANK YOU for making the WBA’S 2019 STUDENT SEMINAR a success: Ken Beno, Chair Education Committee Congratulations to all educators, leadership award recipient, student award winners, and scholarship Boyd Huppert, KARE-TV David Sanks, Chair, WBA Foundation Board recipients, and to the students of Wisconsin for the support of the 2019 Student Seminar! Michelle Vetterkind, President and CEO WBA and WBA Foundation Speed Networkers, Speakers, and Moderators Russ Awe, WHA-TV Nick Beversdorf, WJFW-TV Dave Black, UW-Madison Fritz Blandon, Mythicist Jerad Clark, Mid-West Family Herb Cody, WGLR WPVL Randall Davidson, UW-Oshkosh Dave Dewes, Red Star Pictures Brian Doogs, WMTV Andrew Felix, WEAU-TV Sean Fracek, Mythicist Justin Garcia, Milwaukee Bucks Radio Network Jill Geisler, Loyola University Josh Golberg, WCLO WJVL Sarah Gray, WSAW-TV Pat Hastings, UW-Madison Cori Haugh, Weigel Broadcasting Jessica Laszewski, WMTV Taylor Mueller, UW Stevens Point Sara Noonan, WMTV Mike O’Brien, WCLO WJVL Bill O'Leary, WCLO WJVL Amy Pflugshaupt, WMTV Joy Powers, WUWM Ed Reams, WKOW-TV Doug Russell, WTMJ Heather Sahr, News Anchor, WSAW-TV Tyah Sartler-Williams, Milwaukee Radio Group Mike Schmitt, UW-Green Bay Chris Shofner, UW-Stevens Point Lyndsey Slagle, Mid-West Family Jay Sorgi, WTMJ Andrea Stegman, WMTV Nancy Stilwell, Madison College Justine Stokes, UW-Oshkosh Don Vesely, WMTV Jeff VerVoort, WISC-TV Steve Wexler, Good Karma Brands WBA Education Committee Ken Beno, Committee Chair Dave Black, WSUM Radio Randall Davidson, UW-Oshkosh Sandy Ellis, UW-River Falls Pat Hastings, UW-Madison Terry Havel, UW-Parkside Erik Johnson, UW-River Falls Jack Kapfer, UW-Eau Claire Judy Konkel, UW-Rock County Maryann Lazarski, Milwaukee Public Television Brian Lucas, UW-Whitewater Dean Maytag, WBA Foundation Committee Jim Mead, UW-Whitewater Mike O'Brien, WCLO/WJVL Amy Pflugshaupt, WMTV Kevin Pulz, Milwaukee Public Television Mike Schmitt, UW-Green Bay Chris Shofner, UW-Stevens Point Dr. Robert Snyder, UW-Platteville Nancy Stillwell, Madison Media Institute Special Thanks American Awards & Promotions Linda Baun, WBA Vice President - Administration Liz Boyd, WBA NCSA/PEP Coordinator Kyle Geissler, Director of Operations and Public Affairs Madison Marriott West Hotel Staff Greg Powers, Lake Land College Student award judges in Wisconsin Broadcaster | March / April 2019 9 wisconsin broadcaster 20 pages_march april 3/7/2019 2:26 PM Page 10

2019 Student Awards for Excellence Winners

High School Feature Story TV General Entertainment Program (Radio) 1st UW-Milwaukee - Sip & Purr Cat Cafe Brings Feline Fun to 1st Converge Radio - Bend in the River Episode 6: The Dark High School - Sports Programming (TV) Milwaukee 2nd UW-Eau Claire - UWEC - A Time & A Place: Radio Drama 1st Union Grove High School - UGHS Broncos Media Sports 2nd - Difference Day 3rd UW-Madison - WSUM - Earthspeak Radio – Nature Play-By-Play 3rd UW-Oshkosh - Titan TV - Robotics Competition 2nd Lakeland Union High School - LUHS Sports Features General Entertainment Program (TV) 3rd Only two entries Sports Programming-Non Play-by-Play (Radio) 1st UW-Oshkosh - Titan TV - Curtain Call Episode 3 1st UW-Stevens Point - Alex Strouf interview with Chris Jacke 2nd UW-Oshkosh - Titan TV - Wired Up High School - Sports Programming (Radio) 2nd UW-Oshkosh - WRST - Jack Flynn Interview 3rd UW-Oshkosh - Titan TV - UWO in 30 - Game Night 1st Bay Port High School - Hockey PBP: Ashwaubenon vs. De 3rd UW-Stevens Point - Men's Basketball Pregame show Pere Informational/Educational/Corporate (TV) 2nd Union Grove High School - UGHS Broncos Media Radio Sports Programming-Non Play-by-Play (TV) No entries Play-By-Play - Basketball 1st UW-La Crosse - Sports Talk Live 3rd Bay Port High School - Postgame Interview: Bay Port 2nd UW-Whitewater - Warhawk Sports Saturday Audio Storytelling-Sound (Radio) Football 3rd SPtv (UW-Stevens Point) - The Sports Hub Episode 6 - 1st UW-Milwaukee - Santa Cycle Rampage UWSP Men's Hockey 2nd Marquette University - Difference Day High School - News Programming (Radio) 3rd Only two entries No Entries Sports Story (Radio) 1st UW-Stevens Point - UWSP Mens Basketball Sweet 16 Long Form Production Non-News (Radio) High School - News Programming (TV) 2nd UW-Madison - WSUM - Tiger Woods 1st UW-Oshkosh - WRST - Rich the Barber 1st Union Grove High School - UGHS Broncos Media TV 3rd None Selected 2nd UW-Oshkosh - WRST - The Motherhood Affidavits Interview 3rd UW-Stevens Point - Supper Club Feature 2nd Union Grove High School - UGHS Broncos Media Holiday Sports Story (TV) Spirit Week News 1st UW-Green Bay - Sandy Cohen's Journey to Green Bay Public Affairs/Talk Show (Radio) 3rd Union Grove High School - UGHS Broncos Media 2nd Marquette University - Expensive Free Lunch 1st UW-Madison - WSUM - Gun Walkouts, an Interview with Homecoming Spirit Week News 3rd Marquette University - TV - Bonding Tradition Katie Eder 2nd UW-Madison - WSUM - Earthspeak Radio - Recycle Right College/Universty Sports Play-by-Play (Radio) 3rd UW-Madison - WSUM - Cheap Nihilism - Interview with 1st UW-Madison - WSUM - Football Radio Highlight Josephine Lukito News Series/Documentary (Radio) 2nd UW-Oshkosh - WRST - NCAA DIII Men's Basketball Semi- 1st UW-Madison - WSUM - Dallet-Blue Wave Final - University of Wisconsin Oshkosh vs. Ramapo Public Affairs (TV) 2nd Converge Radio - Sounds of Eau Claire: Nate Sorenson College 1st Marquette University - MUSG Debate 3rd UW-Oshkosh - WRST - UWO Crime Statistics 3rd UW-Stevens Point - UWSP vs. UWS Mens Basketball 2nd UW-Oshkosh - Titan TV - Let's Talk About Arts 3rd Only two entries News Series/Documentary (TV) Sports Play-by-Play (TV) 1st UW-Madison - Dis(ability) 1st UW-Oshkosh - Titan TV - UW-Oshkosh Football vs. UW- Public Service Announcements/Commercials 2nd UW-Whitewater - Lights in the Dark - "Carefree Soul" (Radio) 3rd UW-Madison - Chimes Will Go On 2nd UW-Whitewater - NCAA Softball Regional Game 6: Coe at 1st UW-Madison - WSUM - General Elections 2018 UW-Whitewater 2nd UW-Madison - WSUM - Donation Spot Newscast (Radio) 3rd UW-Oshkosh - Titan TV - UW-Oshkosh Volleyball vs. UW- 3rd UW-Madison - WSUM - History of Punk 1st UW-Eau Claire - UWEC - Blugold Radio Sunday News Stevens Point 2nd UW-Madison - WSUM - Sept. 19, 2018 Newscast Promotional/Public Service Air Check (Radio) 3rd UW-Oshkosh - WRST - WRST 3 p.m. Newscast - May 2, Announcements/Commercials (TV) 2018 1st Marquette University - Dad Rock Radio: Space Frogs 1st UW-Oshkosh - Titan TV - Radio-TV-Film Story 2nd Marquette University - Dad Rock Radio: Ice Cream and 2nd UW-Whitewater - University Center - "Warhawks at Newscast (TV) Airplanes Night" 1st UW-Madison - The Badger Report 3rd Only two entries 3rd UW-Oshkosh - Titan TV - Curtain Call 2nd Marquette University - Marquette Now - 11/28/18 Station Imaging Radio 3rd UW-La Crosse - WMCM Week in Review Website 1st UW-Stevens Point - WWE Radiothon Promo 1st Marquette University - Marquette Wire News Story-Writing (Radio) 2nd UW-Stevens Point - Spiritual Meats Liner 2nd UW-Madison - WSUM - WSUM Website 1st Marquette University - Don't Break a Leg 3rd UW-Stevens Point - 50th Anniversary Open Jam Intro 3rd UW-Madison - Curb Magazine 2nd UW-Madison - WSUM - UW-Madison Foxconn Announcement Podcast (Radio) Social Media 3rd UW-Madison - WSUM - Perez Visits UW 1st Marquette University - Record Breakers 1st UW-Madison - Curb Magazine 2nd Marquette University - The Avalancheros 2nd UW-Madison - WSUM - WSUM Instagram News Story-Writing (TV) 3rd UW-La Crosse - 3 Guys, 1 Pod 3rd UW-Oshkosh - Titan TV - Titan TV Instagram Page 1st UW-Milwaukee - From Spoken Word to Speaking Out 2nd Marquette University - Don't Break a Leg 3rd UW-Madison - Solidarity Sing

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The WBA Awards Gala is on May 4 at the Madison Marriott West Registration is open on the WBA website. Hope to see you there! New This Year: Reception begins at 4:30 and the awards program will begin promptly at 5:30. This year's theme is Mardi Gras! Hotel deadline: April 11 Here are the stations participating in this year’s competition:

Radio WHLA, La Crosse WLIP, Pleasant Prairie WRIG, Wausau Television WAPL, Appleton WHQG, Milwaukee WLKG, Lake Geneva WRRD, Milwaukee KBJR-TV, Duluth, Minn. WAQE, Rice Lake WHTL, Whitehall WLMV, Madison WRST, Oshkosh KQEG-TV, La Crosse WAXX, Altoona WHTQ, Plover WLST, Marinette WSAU, Wausau WAOW-TV, Wausau WAYY, Altoona WHWC, Eau Claire WLUM, WSCO, Appleton Menomonee Falls WBAY-TV, Green Bay WBCV, Plover WHYB, Marinette WSFQ, Marinette WMAM, Marinette WDJT-TV, Milwaukee WBEV, Beaver Dam WIBD, West Bend WSSP, Hales Corners WMBZ, West Bend WEAU-TV, Eau Claire WIFC, Wausau WTAQ, Green Bay WBGR, Monroe WFRV-TV, Green Bay WMDC, Mayville Wisconsin Public WTCX, Fond du Lac WBOG, La Crosse WGBA-TV, Green Bay Radio, Madison WMGN, Madison WCLO, Janesville WTMB, Tomah Wisconsin Public WISM, Eau Claire WMHX, Madison WCOW, Sparta WTMJ-AM, Milwaukee Television, Madison WISN, Milwaukee WMIL, Milwaukee WCQM, Park Falls WTSO, Madison WISC-TV, Madison WIXX, Green Bay WMMM, Madison WDDC, Portage WUWM, Milwaukee WISN-TV, Milwaukee WIZM, La Crosse WMSE, Milwaukee WDEZ, Wausau WVMO-LP, Monona WITI-TV, Milwaukee WIZM-AM, La Crosse WMYX, Hales Corners WDTX, Wausau WVRQ, Viroqua WJFW-TV, Rhinelander WJMC, Rice Lake WNCY, Green Bay WDUX, Waupaca WVTY, Racine WKBT-TV, La Crosse WJMC-AM, Rice Lake WNNO, Portage WKOW-TV, Madison WEAQ, Altoona WWIS, Black River Falls WJQM, Madison WNRG, Milwaukee WLAX-TV, La Crosse WECL, Altoona WWQM, Madison WJVL, Janesville WOLX, Madison WLUK-TV, Green Bay WFDL, Fond du Lac WXCO, Wausau WKFX, Rice Lake WOMT, Manitowoc WMSN-TV, Madison WFDL-AM, Waupun WXPR, Rhinelander WKLH, Milwaukee WORT, Madison WMTV-TV, Madison WGLR, Platteville WXRO, Beaver Dam WKSZ, Green Bay WOZN, Madison WMVS-TV, Milwaukee WGLX, Plover WXSS, Hales Corners WKTY-AM, La Crosse WOZZ, Wausau WSAW-TV, Wausau WGTD, Kenosha WXYM, Tomah WKZG, Green Bay WPDR, Portage WTMJ-TV, Milwaukee WHBY, Appleton WYTE, Plover WLDB, WPVL, Platteville WYTU-TV, Milwaukee WHIT, Madison WZOR, Green Bay Menomonee Falls WZAW-TV, Wausau

Jowett Fellowship supports training for photographers

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin. Recipients of the fellowship can use the grant for professional About Rick Jowett development in the areas of photography and videography. Applicants Rick grew up in a media family. His grandfather was CEO of Forward must specify how the funds will be used. Potential uses include but are not Communications which owned several television stations throughout the country. limited to courses offered by the National Press Photographers Association, His family was also involved in the print media, the Wausau Herald. While in high the Poynter Institute, or any accredited college or university. This fellowship school Rick began his career as a photographer working for the Wausau Herald. intends to award a total of up to $2,000 in grants annually to multiple Rick Jowett completed his degree in journalism (UW-Madison) in the late 70s. Following recipients to cover part or all of the recipients’ expenses. graduation, Rick started his career in broadcasting as a still photographer at WMTV-TV, in Madison, Submission deadline is June 1. Apply at Wisconsin. Rick began working with the Wisconsin Broadcasters Association in 1985 as the Association’s event photographer. He served graciously and unconditionally until his passing. www.wbafoundation.org/scholarships-grants/ rick-jowett-fellowship Wisconsin Broadcaster | March/April 2019 11 wisconsin broadcaster 20 pages_march april 3/7/2019 2:27 PM Page 12

Wisconsin broadcasters take their message to Capitol Hill

More than 35 people attendees from throughout the country and members of representing Wisconsin Congress. Rep. Glenn Grothman broadcasters were in stopped by and numerous staff Washington DC on Feb. members from the offices of other Wisconsin lawmakers also 26 and 27 to meet with visited. the state's two Senators There was an early wake-up call and eight House on Wednesday to get to the first Representatives to talk appointment on Capitol Hill. WBA members were able to meet with about their service to Sen. Ron Johnson, Sen. Tammy their local communities Baldwin, Rep. Bryan Stiel, Rep. Ron Kind, Rep. Jim and several issues Sensenbrenner, Rep. Glenn facing the industry. Grothman, Rep. Sean Duffy, and WBA leadership arrived early to Rep. Mike Gallagher and staff attend NAB's State Leadership members for Rep. Mark Pocan Conference on Feb. 26 to get and Rep. Gwen Moore. updated on what's happening on Broadcasters asked for lawmakers Capitol Hill. They heard from NAB to support the Local Radio President and CEO Gordon Smith, Freedom Act and thanked those Senator and presidential who are already cosponsors. candidate Amy Klobuchar, They explained why STELAR Assistant House Majority Leader authorization should be allowed Ben Ray Lujan, FCC Commissioner to run out at the end of the year. Michael O’Rielly, Sen. Roger They also updated lawmakers on Wicker, and the NAB government the television repack and asked relations team. them to keep broadcasters' The rest of the WBA team arrived interests in mind should there be in the afternoon to get a briefing a reallocation of C-Band from Sen. Smith and the NAB spectrum. team about issues to discuss with These visits are a critical to the Congressional delegation on maintaining strong Wednesday. relationships with federal The NAB hosted a reception lawmakers. Your WBA is Tuesday evening at beautiful grateful to all broadcasters who Union Station for conference took part in the DC trip.

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YOUNG PROFESSIONALS COLUMN Toolbox restocked for WBA Summer Conference Throughout my time with the WBA and as a founding member of the WBA’s Young Professionals group, I’ve always been outspoken about my belief in continuing education as Terry Stevenson, a foundation for a successful career. Seehafer Broadcasting, As the world around us evolves and technology Manitowoc advances, communication styles change and influence the way people interact with the world on a daily basis. As professionals in the business world and specifically in the broadcasting industry, it is important for us to stay current with the changes around us, both to better serve our clients and our audiences as well as to stay relevant within our networks and communities. The Young Professionals we will be bringing “The Toolbox” to the WBA Summer Conference for the second time this year. “The Toolbox” is a one-day conference specifically geared for young professionals, taking place Thursday, June 13 at the The Ostoff Resort in Elkhart Lake. The purpose of “The Toolbox” is to provide skills and resources for well-rounded young professionals in the broadcasting industry by fostering better communication skills in the workplace, encouraging stronger relationships within communities, and creating dynamic leaders in the industry. By sharpening the tools that young professionals use on a day-to-day basis, whole organizations will benefit and become stronger and the industry itself will continue to move forward in a competitive and relevant way. I’d like to encourage you to consider enrolling your young professionals in this one-day conference. The cost is only $35 per participant, and the value is immeasurable. More than 60 young professionals were in attendance last summer for a day of enrichment, and the responses from participants and sponsors were overwhelmingly positive. Several of our speakers slated to appear at this summer’s conference include Lauren Magiera, WGN Sports Anchor (Chicago), Molly Stenz, WORT-FM News Director (Madison), Bryan Polcyn, WITI-TV Investigative Reporter (Milwaukee), and so many other incredible speakers with topics covering will include Trailblazing, Surviving a Workplace Shooting, Improving Your Reach with New Media, Investigative Reporting, and Fighting the Burnout. I’d like to thank our current sponsors for helping to make “The Toolbox” possible. Without these supporters, we would not be able to host such an event. • • • Mid-West Family Broadcasting

We would not be able to host such an event without our wonderful sponsors, and we are currently welcoming sponsors for next summer’s conference. For more information or to become an official sponsor for this event, please contact myself at (920) 242-0560 or by emailing [email protected].

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Members in the Spotlight Station's annual effort to fight hunger breaks record Grassman honored for supporting veterans A Madison TV station’s Results Broadcasting owner and WBA Hall of Famer annual effort to fight Bruce Grassman is being honored for his support of veterans and veterans’ families. hunger has broken a record. Grassman received a Legislative Citation on Monday from State Rep. Gary Tauchen (R-Bonduel) recognizing NBC15 (WMTV-TV) raised his support of veterans. 4.45 million meals during its annual Grassman said he was humbled by the award. He said he plans to Share Your Holidays campaign. The continue holding fundraising events for veterans, including a Pie and 23rd annual campaign eclipsed the Dessert Auction and a fundraiser for local veterans held during Memorial previous year’s record total of 4.18 Day. Grassman said that he plans on holding another Desert Auction in million meals by 270,000 meals. May and another veterans fundraiser over Memorial Day. The annual food drive benefits Second Harvest Foodbank of Manitowoc stations’ employees, listeners make holiday Southern Wisconsin. donations Share Your Holidays has raised nearly 45 million meals through A group of Manitowoc area radio stations held a food donations, public monetary donations, and business holiday donation drive to benefit a local sexual sponsorships and donations since the first event in 1996. assault shelter. In 1996, NBC15 Anchor Mike McKinney was looking for the Over two weeks Seehafer Broadcasting collected 300 station’s next big community project. Remembering back to his items from listeners and employees to benefit childhood and his family’s financial struggles, McKinney decided InCourage, the Manitowoc County Domestic Violence and Sexual Assault to hold a food drive at a local grocery store. So at 6 a.m. on a cold Center. The radio group includes WLKN, WCUB, WLTU, WOMT, WQTC, and and snowy morning, the Share Your Holidays to eliminate hunger WEMP. campaign was born. That first year McKinney and other members of the community, including the National Guard, raised more than Effort to train future broadcasters results in first hire 50,000 meals for people struggling with hunger in our community. While our community lost McKinney to an illness in An effort to help college students prepare themselves for a career in 2006, his inspiration continues to push the annual campaign to broadcasting has resulted in the first of what’s hoped to be many future reach new record benchmarks. hires. RETIR “This campaign provides a blueprint for what can happen when In the spring of 2016, Mid-West Family Broadcasting gifted one of its people come together and work towards a common cause,” said radio stations to the UW-Eau Claire Foundation. The gift included a FCC Don Vesely, Vice President and General Manager of WMTV. “Food license, 25,000-watt signal, and 390-foot tower. This led to the creation of insecurity is a problem in so many communities and I know we Blugold Radio LLC and Converge Radio 99.9 FM (WDRK). The station’s made it better.” mission is to help students refine their broadcast communication skills, as well as prepare students for careers in the radio industry. Madison TV station introduces new set, focus Converge Radio is returning the favor in the form of Mid- West Family Broadcasting’s newest hire, Jack Bertelsen. A Madison TV station unveiled a Bertelsen will begin his career in the radio industry with Mid- new look in February. West Family Broadcasting as their Digital-Interactive Assistant The changes to News 3 (WISC- in Eau Claire. He will be responsible for managing the TV) include a new set, new station’s websites, as well as creating graphic design graphics, a new brand, and a materials for promotional and advertising purposes. new focus. “We are excited to welcome Jack, and it’s nice to have a Blugold alumni The new brand, News 3 Now, on our team,” said Lynn Bieritz, General Manager of Mid-West Family was launched Feb. 3, after the Super Bowl. WISC-TV is a CBS Broadcasting in Eau Claire. “Jack’s experience at Converge Radio will serve affiliate. The brand is aimed at "harnessing the immediacy of him very well as he grows in our industry. We are delighted that our Channel 3000 by serving our audience on television more urgent partnership with Scott Morfitt and Converge Radio has flourished.” news now." “I am excited to begin working with Mid-West Family Broadcasting in my “We know our viewers and users are incredibly busy and time is capacity as Digital-Interactive Assistant,” said Bertelsen. “Furthermore, I am their most valuable resource,” said News 3 Now news director grateful to Converge Radio for allowing me to develop my skills in Colin Benedict. “They count on us to alert them when it’s broadcast communication, as well as for the varied experiences that come important and provide the depth and context on critical local along with working at an radio station.” issues.” Bertelsen began working at Converge Radio as a board-operator during A new, state-of-the-art set was designed by Devlin Design Studio. sporting events, as well as producer/editor of the “Sounds of Eau Claire” It includes two large video displays, local photography, and new podcast. He’s a recent graduate of the UW-Eau Claire, with a Bachelor of technology. Arts degree in Integrated Strategic Communication. "An etching featured in the set background abstractly represents “Working with students who are creative and committed like Jack makes the dome of the Wisconsin state Capitol—although some have this job a blast,” said Scott Morfitt, Station Manager of Converge Radio. said individual parts of the design also evoke images of sailboats “It’s thrilling that in such a short time we could find someone like him and on one of the Madison lakes," a release stated. The previous set then prep him to work with Mid-West Family Broadcasting. We’re thrilled was launched in January 2001. to get to see a valuable employee go into the radio field honoring the intent of their donation.” 14 Wisconsin Broadcaster | wi-broadcasters.org wisconsin broadcaster 20 pages_march april 3/7/2019 2:28 PM Page 15

IN REMEMBRANCE Broadcasters mourn the passing of 3 engineers Midwest buys 6 stations in Illinois The journey for three great broadcast engineers has Midwest Communications is buying six radio stations in Peoria, ended. Illinois.Midwest is buying the following stations from Alpha: WIRL- AM, WMBD-AM, WPBG-FM, WSWT-FM, WNGY-FM, and WXCL-FM. Warren Shulz died on Monday. Shulz was the legendary chief Alpha has owned the stations since 2012. engineer of WLS-AM/FM in Chicago, and before that of WFYR/WKFM, also in Chicago. He was an active member of the SBE. He was a Details of the transaction have not been released. mentor to so many and had great knowledge of EAS and EBS before Midwest owns 75 radio stations throughout , Michigan, that. Warren's memorial service was Jan. 3 in Sherrerville, . Wisconsin, Indiana, , , and Minnesota. Jeff Nordstromdied the week of Christmas. He had many ties to Warren Shulz O’Donnell on the air in Madison Wisconsin as well as through his adventures at Harris Allied. Madison radio station WIBA-AM started airing Nordstrom was a Wisconsin native and had worked at radio stations conservative talk show The Dan O’Donnell Show. in Wisconsin, Illinois, and Kentucky before moving to Colorado. He The show originates at WISN-AM in Milwaukee and airs was a frequent attendee at the Broadcasters Clinic and always had weekdays from 9 a.m. to 11 a.m. The conservative talk a great story to share. His laugh, hugs, and great encouraging words show features national and local headlines including of wisdom will be missed. politics, public policy, and pop culture. Jeff Nordstrom Barry Thomas died on Dec. 6. He got his start in radio in 1979 at O’Donnell replaces WIBA host Dan Conry who is leaving the slot for WNOK in Columbia, working his way up to program health and family reasons. He will continue to host his Sunday show on manager and then operations manager. As a brilliant leader in radio WISN and serve as a fill-in host on WIBA and WISN. broadcasting as it moved from analog to digital broadcasting, Thomas had an illustrious career that took him to Cleveland, New Radio group raises $83K for Special Olympics York, , , Atlanta, and eventually to . A radio group in central Wisconsin raised more He spent more than 35 years working in radio technical operations, than $83,000 for Special Olympics by hosting a Polar Plunge event in Wisconsin Rapids. NRG Barry Thomas building radio facilities, and serving his industry on a variety of national technical organizations. Thomas was a senior member Media stations in Wausau/Stevens Point and fellow of the Society of Broadcast Engineers and served two terms as SBE hosted the event on Feb. 2. president. He made it his mission to put the SBE members first during his WISN-TV changes up evening newscasts presidency. His memorial service was Dec. 21. WISN-TV is changing the schedule for its late weekday newscasts and has plans to add a new evening newscast this spring. The Milwaukee RETIREMENT station is returning its 10 p.m. news to a 35-munute format starting Wisconsin sports broadcasting legend retires Jan. 14 and starting its late night line-up at 10:35 p.m. with Jimmy A Wisconsin sports broadcasting legend and WBA Hall of Famer has Kimmel Live and Nightline at 11:37 p.m. The station will launch a new 9 p.m. newscast this spring on Justice Milwaukee which airs on retired. multicast channel 12.2. Justice Milwaukee airs on Charter cable 180 Mike Sullivan retired Jan. 31 after 45 years in radio in the Eau Claire and Spectrum cable 985. area and western Wisconsin. He called more than 4,000 ballgames covering three generations in local high school sports. Braun featured in Alzheimer’s NCSA/PEP campaign Legendary Badger sports broadcaster Paul Sullivan worked in almost every aspect of from Braun is featured in an upcoming campaign DJ to station manager during career. In 1992, he turned WBIZ Radio in Eau Claire sharing his personal story about spotting the into the state’s first all-sports station. warning signs of Alzheimer’s. Sullivan attended Swarthmore College and the University of Wisconsin-Eau Claire, Braun’s wife was only 57 years old when she started exhibiting and he graduated from Brown Institute in Minneapolis, Minnesota. He broke into symptoms of Alzheimer’s. She died eight grueling years later. broadcasting in 1971 as an overnight at WMKC-FM in Oshkosh and, in The Alzheimer’s Associations spots are airing on radio stations across 1974, joined the Eau Claire stations of what is now iHeartMedia. the state. Thank you to Paul Blair and Mid-West Family Broadcasting He worked as part of a Marconi Award-winning morning-show team at WBIZ-FM, for their contributions to this important campaign. where he was on-air for approximately 6,000 shows. As a reporter, he won several awards for documentaries and spot news coverage. Milwaukee TV station hosts awards to recognize African Sullivan also mentored many young announcers who went on to successful American leaders careers in other markets. Hundreds of Sullivan’s friends, clients, coaches, peers, Milwaukee TV station WISN-TV sponsored and family celebrated with him at a party last week. and hosted the 34th annual Black Excellence Awards on Friday. The awards honor African Y100 increases radiothon total despite tower troubles Americans from across the Milwaukee area who serve communities, inspire peers, and A Green Bay radio station raised more than $320,000 for provide leadership. the children of St. Jude, despite being off the air for more The theme for this year’s awards was “The than an hour during the station’s annual two-day Excellence of Imagination, Boldness, and Innovation: Honoring our radiothon. Entrepreneurs.” The event was held at the Italian Conference Center Y100 (WNCY) raised $5,000 more than it raised during last year’s radiothon, with WISN 12 News anchors Sheldon Dutes and Adrienne Pedersen making it the second year in a row that it has increased its total. The station was serving as emcees for the ceremony.“The recipients of these awards off the air for more than an hour because of severe tower icing. The radiothon was serve as inspiration to us all. They have made a significant impact on held Feb. 7-8. Milwaukee and all of southeastern Wisconsin,” said Jan Wade, The station has now raised $5.2 million for St. Jude’s over the 22 years it has held president and general manager of WISN. “It’s an honor to recognize the radiothon. them and share our appreciation of their accomplishments.”

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WBA Foundation

WBA Foundation Educational Support Grant Program taking applications now In 2010, the Wisconsin Broadcasters Association Foundation Board of Directors created the Educational Support Grant Program. This program awards up to $10,000 Guidelines for the 2019 Educational Support Grant Program annually to assist non-profit college matching funding or the integration of grant and technical school broadcast 2019 WBA Foundation Educational monies in a larger spending program will be taken education programs to acquire Support Grant Program into account by the WBA Foundation. equipment, hardware, software, GRANT POOL: and/or other teaching materials Up To $10,000 Annually CONSIDERATION TO THE necessary to conduct broadcast WBA FOUNDATION: education programs and promote NUMBER OF GRANTS: A regular annual report for a period of at least two careers in broadcasting. Variable within the $10,000 limit years to the WBA Foundation Board regarding the Communications educators are progress of students for two years after they leave GRANT RESTRICTIONS: the grantee’s program is requested. Appropriate invited to submit grant Grants can be used for equipment, hardware, recognition, in an ongoing fashion, of the WBA proposals for 2019 and we software or other materials used in teaching in Foundation grant is requested and grant encourage educators to spread broadcast education programs and/or to promote applications should include a statement indicating the word about the WBA careers in broadcasting. The support equipment or how this will be accomplished. Foundation’s Educational materials acquired can be used in either the classroom or in broadcast facilities. No part of any 2019 DEADLINE: Support Grant Program. grant can be used to fund financial support for Grant applications must be received in the In 2018, the WBA Foundation Board faculty or support staff. WBA Foundation Office, Attn: Linda Baun, approved four grants totaling $9,977. 44 E. Mifflin Street, Suite 900, Madison, WI 53703, The program has generated excellent MATCHING & OTHER by Friday, April 19. Grants will be awarded response. Since the inception of the PARTICIPATION REQUIREMENTS: by July 25 and grant funds may be disbursed program, the WBA Foundation Board There are no requirements for matching funds upon request any time after the awards are has issued $189,639 in Educational under the program, however, the presence of announced. Support Grants. 2018 Foundation Contributors Mike, Patty O’Brien join Legacy Club Albert Broadcasting Inc. Hometown Broadcasting LLC Paul and Linda Piper Patrick Smith The VP/General Manager of WCLO/WJVL in Janesville, Mike Tom Allen Dr. James Hoyt (in memory of Nate Goetz) Mike Sullivan O’Brien, and his wife Patty, have joined the Wisconsin Bob Barry William Hurwitz Q90FM Scott Trentadue Broadcasters Association Foundation’s Legacy Club. The Legacy Linda and Terry Baun Perry Kidder QueenB Television LLC Bob Uecker Club was formed in 1998 to provide a formal procedure and Greg and Sandy Bell Tom Koser Kelly Radandt WAOW/WYOW Television Inc. recognition for those who make bequests or agree to make Ken Beno Koser Radio Group Dick Record Steve Wexler bequests to the WBA Foundation in their wills. Tom and Kathy Bier Heidi Laabs (in memory of Michelle and Kirk For more information on how to join the Legacy Club, please contact Foundation Jean Bassett Vetterkind Liz and Tommie Boyd Laird Broadcasting Nate Goetz President Michelle Vetterkind. Dave Carlson Company Jack Hackman WISC-TV Legacy Club Scott Chorski Paul and Karen LeSage Walter John Chilsen WISN-TV Jonathan W. Little and Bernie Strachot) WKBT-TV Bob Barry Ed Hinshaw Dick Record CTJ Communications (1940-2016) Productions Bill and Marlys Rittman WKOW Television Inc. Lee Davis David Sanks Eddie Doucette Laurin Jorstad Chris Lytle Chuck and LuAnn Roth WMTV-TV Richard Dudley James Schuh Anna Engelhart (1923-2013) Perry Kidder Dean and Stephanie David Sanks John R. Wood Properties Don Seehafer Dale Ganske/ Nate Goetz John Laabs Hawkeye Radio Properties Maytag Brandon Scholz (in memory of Nate Goetz) Sandy Shockley (1926-2018) Paul LeSage Larry Meiller James Schuh WVRQ-WPRE-WQPC-WKPO Terry Shockley JoAnne Hackman Bruce Grassman Scott Lopas Mike and Patty O’Brien Terry and Sandy Shockley WXOW/WQOW Roger Utnehmer Terry Havel Jack Hackman Joe Moen (1927-2014) Television Inc. 1933-2018) Michelle Vetterkind Mike and Patty O’Brien Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org OFFICERS Treasurer Keith Bratel Tom Koser Chuck Steinmetz Tom Walker Chair of the Board iHeartMedia, Madison WAQE-AM/FM/WJMC-AM/FM/ WITI-TV, Milwaukee Mid-West Family Broadcasting, Madison WKFX-FM Rice Lake David Sanks Scott Chorski Scott M. Trentadue Retired Wisconsin Broadcaster President & CEO WKBT-TV, La Crosse Al Lancaster Retired Wisconsin Broadcaster Vice Chair Michelle Vetterkind, CAE WSAW-TV/WZAW-TV, Wausau Wisconsin Broadcasters Association Bill Hurwitz Don Vesely Laurin Jorstad Dean Maytag Retired Wisconsin Broadcaster Foundation Retired Wisconsin Broadcaster WMTV-TV, Madison Retired Wisconsin Broadcaster Secretary R. Perry Kidder Jan Wade BOARD OF DIRECTORS Retired Wisconsin Broadcaster Kelly Radandt Dick Record WISN-TV, Milwaukee Family Radio, La Crosse Chris Bernier Woodward Radio Group Appleton/Green Bay Radio Plus, Fond du Lac 16 Wisconsin Broadcaster | wi-broadcasters.org wisconsin broadcaster 20 pages_march april 3/7/2019 2:28 PM Page 17

WBA Foundation Scholarships given to broadcasting students Scholarships were given out at the Student Seminar to four students studying broadcasting in Wisconsin. The recipients are:

Grant Bilse Shiloah Coley is Erica Megan Janssen is is the 2019 the 2019 Gelman is the 2019 recipient Results Wisconsin the 2019 of the Howard Radio Broadcasters recipient of Gernetzke Scholarship Association the Scholarship. recipient. Scholarship recipient. Morgan Murphy Media Megan is attending Grant is attending the University Shiloah is attending the University of Scholarship. the University of Wisconsin-Madison. She is majoring in Journalism and Mass of Wisconsin-La Crosse. He is Wisconsin-Madison and is enrolled in Erica Gelman is the 2019 majoring in Communication the School of Journalism and Mass Communication. She will be graduating recipient of the Morgan Murphy in December of this year. Studies with an emphasis on Communications. Her major is in Media Scholarship. Media Studies. Grant is planning Journalism and Art. She will be Megan has been on the Dean’s list for Erica is attending the University to graduate in the spring of graduating in the spring of 2020. several semesters and her original of Wisconsin-Madison. She is 2020. photography was chosen as the front Shiloah is a member of the National majoring in Journalism, English, Grant’s career goal is to become Association of Black Journalists and cover of the Journalism of Undergraduate and Psychology. Erica will International Studies Fall 2018 issue. a host in the largest the Black Student Union. graduate in the spring of 2020. market possible. His passion is Megan is involved with several She has received the Posse Leadership Erica is a past recipient of the for Wisconsin sports so it is safe organizations including the Association Award, was a 2017 Global Gateways Journalism School Irwin Simms to say he would like to land an for Women in Sports Media, UW- Study Abroad Scholar, and has been Scholarship and runner up for on-air position in the Milwaukee Madison College of Letters and Science on the Dean’s list since 2016. the Charles M Hart Jr. Writers of market following graduation. Honors program and Honors Student Shiloah is committed to providing Promise Awards. She has organization. She is also a UW-Madison Grant is on the Dean’s list. He is guidance to others in the field of received numerous mentions U.S. Soccer Federation Referee and also heavily involved in the journalism and art. Shiloah is the Co- and other awards for writing member of the Spanish Club. Fellowship of Christian Athletes Editor in Chief of “The Black Voice” an excellence including a Gold as a volunteer at camps and online publication run by African- Medal in the 2015 Scholastic Megan is involved in a variety of media events. He is a music minister American students attending UW- Arts and Writing National activities including reporting for the and active member of the Madison. She was an art Competition. Badger Report, serving as an Editor and Staff writer for Souvenirs Magazine, and Roncalli Newman Catholic programming intern in Johannesburg, Erica has extensive media is an online contributor to MODA Parish in La Crosse. He is the South Africa with “Play Africa” during experience with WSUM as an on Magazine. program director of the campus the summer of 2018. air host, production director, radio station RAQ and participates Shiloah plans to pursue a master’s and promotions, as well as a variety Megan wants to pursue a career in in several intramural sports. doctorate degree. She is interested in of other responsibilities. She is Major League Baseball and establish He has extensive media researching the impact art has on also a writer for the Daily herself as a sports journalist. She Cardinal and is a reporter, experience working in La Crosse urban communities of color using would like to utilize her Spanish Radio, the student radio and TV journalism practices to conduct and photojournalist, and producer speaking skills as an on-air reporter stations and he is a personality document her research. She hopes to for the Badger Report. and producer of “3 Guys 1 work in the field of community and Erica’s career goal is to become and travel the world to the different POD”… UW La Crosse’s No. 1 advocacy journalism. She hopes to an investigative political areas where Major League Baseball podcast. become a professor. journalist. has programs and teams.

Marquette student to be recognized for leadership The general manager of Zoromski said Schumal was instrumental in empower others to do what seemed like the the student-run making needed changes to the station’s culture. unthinkable: take MUTV seriously.” on the He described her as tough but graceful. He said Schumal said her leadership style is based on Marquette University that since she took the position of general encouragement. campus was honored manager, there has been, “tremendous “Leading isn’t telling others what to do; it’s with the WBA Student improvement not just in the work atmosphere, working alongside them, providing them with Leadership Award. but in quality as well.” the tools and encouragement for solutions and Tara Schumal stood out right away as a leader, Schumal said that when others believe in you, success.” according to MU Director of Student Media, you start to believe in yourself. Zoromski said Schumal is also making MUTV Mark Zoromski, who described how Schumal “When I became general manager, my goal was more relevant on campus. taught students who were new to the station. simple. No one would ever leave MUTV feeling Schumal was recognized with the Student “She was patient and kind and engaging, and defeated, useless and like they were not Leadership Award on March 2 at the WBA her face beamed with delight as she watched enough,” she wrote. “My mission was to Student Seminar. her technical staff succeed,” he wrote.

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FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP How to build consensus around your station’s digital goals Last summer I had the 1. Stations don’t set aside time of trial and error to figure out what is realistic, pleasure of traveling to specifically for digital strategy. but eventually you want to get everybody on the same page. Everybody in the building We’ve never been busier as broadcasters. Milwaukee for the should know what Despite the invention of new tools that are Wisconsin Broadcasters your station’s Everybody in the supposed to make our lives easier, we seem to digital goals are, Association’s annual have more on our plate than ever before. As a building should how they are Summer Conference result, many stations are relegating their digital measured, and know what your Seth Resler strategy discussions to passing conversations where I sat down for what is considered in the hallway. This is a recipe for disunity. station’s digital Jacobs Media one-on-one (and up to success or failure A successful digital strategy starts with goals are, how five-on-one) digital consultation for each. consensus. You need to get everybody on the At the end of the they are measured, sessions with member stations. same page. To do that, you’ll need to gather day, all of your together all of your key players specifically to and what is I spoke to various broadcasters about the station’s digital discuss digital strategy: from the general current state of their stations’ digital goals should tie considered success manager down to the intern handling social strategies and offered advice for moving directly into the media posts. You’re not going to design and or failure for each. forward. bottom line. If the execute a successful digital strategy in a single While every station was in a slightly different size of your email day, so these meetings should happen situation — some were knocking it out of the database has a direct effect on revenue, worry regularly. Only with all of the stakeholders in park on social media but flailing with email, about that, and not how many retweets you the room can you move forward together. while others were seeing strong streaming got on a funny meme. numbers but hadn’t given podcasting any 2. Stations haven’t figured out their thought yet — 3. Once everybody’s agreed upon digital goals. This issue is there was one the goals, draw up an action plan. issue that came up It sounds basic, but you’d be amazed by how not unique to Now that everybody is on the same page over and over many radio and television staffers struggle about where you want your station to go, it’s Wisconsin. Unlike again. when I ask this basic question: “When people time to figure out the best way to get there. For Interestingly, this visit your station’s website, what do you want a decade ago, example, let’s say that your station has decided was not a them to do?” This shouldn’t be a stumper. What that one of its goals is to increase its email we’ve now technological are the goals of your digital strategy? What are database. Great! How are you going to do that? reached a point issue: “How do I do you trying to accomplish? What do you want X?. Rather, it was a people to do? You could encourage your audience to enter where new contests, or send them a daily email with news human issue: One of the things that makes answering this headlines, or create “freemium” content that technology is “How can I get question difficult is the fact that we can can only be accessed by filling out a form. buy-in from the measure so many more data points now than not that difficult Once you’ve selected a goal, there can be a other people at we could ten or 20 years ago: likes, shares, number of different ways to achieve it. to use. my station?” I tweets, clicks, views, downloads, etc. There’s a Sometimes, you’ll want to try a variety of repeatedly tendency to think that because we can tactics to see what works best. Draw up a plan, encountered people who had a good idea of measure something, it is important. But some give it a timetable, and measure the results. what their station needed to do to move of the things that we can measure are much From time to time, get everybody in the same forward, but were having a tough time selling more important than others. I’d take a $20,000 room again to review your strategy together the plan to their colleagues. ad buy over a Facebook post with 20,000 likes and make changes if necessary. This issue is not unique to Wisconsin. Unlike a any day. But often, two people at the same decade ago, we’ve now reached a point where station are looking at the same Today, the digital strategies of most of the new technology is not that difficult to use. If accomplishment and measuring it with two stations that I see are impeded by human your station needs a website, you can build completely different yardsticks. factors, not technological factors. These basic steps can help. Try them out, and one pretty quickly using a platform like When you get your staff together, decide what when I see you at this summer’s WBA Wordpress. Likewise, it’s never been easier to the goals of your digital strategy are and how conference, let me know how it’s going. produce a video, launch a podcast, or host a you’re going to measure them. For example, webinar. Wth most of the stations that I let’s say that one of your station’s top goals encounter, it is not the technical aspects of (yes, there can be more than one) is to grow Seth Resler is the Digital Dot Connector at Jacobs digital strategy that are challenging. the website traffic, and you’ll measure this by Media. It’s the human aspects of digital strategy looking at your unique visitors in Google The WBA Digital Hotline is a free service provided that are giving stations a hard time. Analytics every month. You should also decide by the Wisconsin Broadcaster Association. For There are a number of reasons for this: what a good amount of growth is: Ten percent help with your digital strategy call Jacobs Media per month? 20? Two? It may take a few months at 248-353-9030.

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2019 Roster of WBA Members AS OF MARCH 1, 2019

WEMY WHWC La Crosse WSFQ Owen Richland WHDI Retired Pillsbury Winthrop WGEE WISM KCLH Marshfield WVCS Center WHSA TV Shaw Pittman LLP WRCO Tom Bolger WHBY WMEQ KQYB WDLB Park Falls WHWA Eau Claire WRCO-AM Dennis Brechlin Radio Advertising WKZY WMEQ-AM WBOG Marshfield WCQM WSSU WEAU-TV Bureau Ripon WUWS Tommy Lee Bychinski WSCO WQRB WHLA WOSQ WPFP WEUX-TV Radio Music License WSTM WUEC WIZM WISS Suring Dale Ganske Mauston Pine City WQOW-TV Committee WYDR WVCF WIZM-AM WRJC WXCX River Falls WHJL WBOO-TV Marty Green WMVM Resonant Results WZOS WVSS WKTY-AM WRJC-AM Platteville WRFW Green Bay Dr. Ruane Hill WMZK Shockley Group, Inc. Auburndale Ephraim WLSU Mayville WGLR Sarona WACY-TV WPVM Bill Hubbard WLBL-AM WLGE WRQT WMDC WPVL WPLT WBAY-TV Society of Broadcast WRVM Laurin Jorstad Baldwin Fond du Lac Ladysmith WPVL-AM Shawano WCWF-TV Engineers Inc. Medford WYVM WDMO KFIZ WJBL WSSW WJMQ WFRV-TV Perry Kidder Sony WIGM Tomah WFDL WLDY WSUP WOTE WGBA-TV Doug Kiel State Bar of Balsam Lake WKEB WTMB WFON Lake Geneva WOWN Jack Le Duc Wisconsin WLMX Menomonee Pleasant WVCX WLUK-TV WTCX WLKG Falls Prairie WTCH WPNE-TV Paul LeSage The Capitol Group Beaver Dam WXYM WBEV WVFL Madison WLDB WIIL WTCH-AM La Crosse Joe Loughlin The Museum of Tomahawk WXRO Fort Atkinson WDVM WLUM WLIP Sheboygan KQEG-TV Broadcast WJJQ Roger Mann WFAW WERN WZTI-AM Plover WBFM WHLA-TV Communications Beloit WJJQ-AM Dave Pritchard WBCR WKCH WHA Milwaukee WBCV WHBL Viroqua WKBT-TV Wave David Sanks WGEZ-AM Green Bay WHIT WAUK WGLX WHBZ WKPO WLAX-TV Communications WXER Jim Schuh Berlin KSPP-FM WIBA WEGZ WHTQ WVRQ WXOW-TV Wilkinson Barker WYTE Rod Synnes WAUH WDKF WIBA-AM WHAD Sheboygan WVRQ-AM Madison Knauer LLP Falls WRPN-AM WDUZ WJJO WHQG Plymouth Waupaca TVW Scott Trentadue WCLB Wisconsin Army WDUZ-AM WJOK WISN WGXI WAUP-LP WHA-TV Richard Zaragoza Black River National Guard Falls WHND WJQM WJMR Portage Shell Lake WDUX WIFS-TV Wisconsin Badger WWIS WIXX WKBH-AM WJYI WBKY WCBN-AM WDUX-AM WISC-TV Associate Radio Network WWIS-AM WKRU WLMV WKKV WDDC WHSM WILW-LP WKOW-TV WXNK Alpha Video & Audio, Wisconsin Center For Burlington WKSZ WMAD WKLH WDLS Waupun WMSN-TV Inc. Investigative WBSD WKZG WMGN WKTI WNNO Sparta WFDL-AM WMTV-TV Journalism WMHX WCOW American Awards and Chippewa WNCY WMIL WPDR Wausau Menomonie WMMA WEQS Promotion Wisconsin Hospital Falls WNFL WMSE Prairie du WDEZ WHWC-TV WFBZ Association WCFW WOGB WMMM WNRG Chien WDTX Milwaukee ASCAP WKLJ Wisconsin WOGO WPCK WNWC WOKY WPRE WHRM WBME-TV BDO WTPN Interscholastic WWIB WPKR WNWC-AM WRIT WQPC WIFC WDJT-TV BMO Global Asset WWJC Athletic Assoc. De Pere WPKR WOLX WRNW Racine WJMT WISN-TV Management Wisconsin Radio WORQ WPNE WORT WRRD WRJN Spooner WLBL-FM WITI-TV Broadcast Network Denmark WQLH WOZN WTMJ-AM WVTY WGMO WOZZ WMLW-TV Management WRIS WisPolitics WGBW WSJP WTTN Reedsburg St. Paul, WRIG WMVS-TV Strategies Minn. Dodgeville WSJP-AM WSUM WUWM WBDL WSAU WMVT-TV Broadcast Music Inc. WTLX WCNP WDGY Radio WDMP WTAQ WVCY WSAU-AM WTMJ-TV Broadcasters General WZRK WTAQ-AM WTSO WYMS WNFM Stevens Point Adams WXCO WVCY-TV Store, Inc. WZOR WWMV-LP Monona WRDB WCWB WCWI Duluth, Wautoma WVTV-TV WWQM WVMO-LP Rhinelander WPCN Comrex Corporation WHAA Minn. Hales Corners WMNM-LP WYTU-TV KDKE WXXM WHDG WPCN-AM Criterion Broadcast Altoona WMYX Monroe West Allis Park Falls WDSM WYNW WHSF WSNP-LP Services WAXX WSSP WBGR WDDW WLEF-TV WDUL-AM WZEE WLKD WSPT Dielectric, LLC WAYY WXSS WEKZ-AM West Bend Rhinelander Manitowoc WMQA WWSP Fox World Travel, Inc. WEAQ Durand Hayward New Holstein WIBD WJFW-TV WCUB WOBT WECL WRDN WRLS WLAK-AM WMBZ Wausau Godfrey Kahn WEMP WRHN WBDK WIAL Eagle River Highland Oconto Whitehall WAOW-TV Heartland Video WLKN WRLO WDOR WERL WHHI WOCO WHTL WHRM-TV Systems Amery WLTU WXPR WDOR-AM WPCA-LP WRJO Janesville WOCO-AM WMOW-TV Holiday Vacations WOMT WXPW WQDC Whitewater WXCE Eau Claire WCLO Oshkosh WSLD WSAW-TV Jacobs Media WATQ WQTC Rice Lake WRKU Antigo WJVL WNAM WSUW WYOW-TV Lammi Sports WBIZ WTSW-LP WAQE WRLU WACD WSJY WOCT-LP Whittenberg WZAW-TV Management Marinette WAQE-AM WSBW WATK WBIZ-AM WWHG WOSH WVRN Superior Learfield WDRK WAGN WRST WJMC Sun Prairie WATK-AM Kenosha Wisconsin KBJR-TV Communications WHBM WHYB WVBO WJMC-AM WLSP-LP Appleton WGTD Rapids West Bend WHEM WLST WKFX Superior Nautel WAPL Kewaunee WVCY-AM WFHR WEZY-TV WHID WMAM WYRL-LP KUWS P1 WEMI WAUN WWWX WLJY

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Jeff Welton Nautel Regional Sales Manager Central US

Tel: 1 902 823 5127 [email protected] Making Digital Radio Work.

Calendar of Events April 2–4, 2019 Walker Broadcast Management Institute May 4, 2019 WBA Awards Gala Madison Marriott West June 12–13, 2019 WBA Summer Conference Osthoff Resort, Elkhart Lake June 13, 2019 The Toolbox Osthoff Resort, Elkhart Lake July 24, 2019 WBA’s Doug Chickering WIAA Sports Workshop Brewers vs. Reds Miller Park Oct. 15–17, 2019 Broadcasters Clinic Madison Marriott West Jan. 29, 2019 Winter Conference and State Legislative Day Madison Concourse Hotel

Wisconsin broadcasters continue to face opportunities Call us with and challenges navigating digital, social, and mobile space. any questions The Jacobs Media/WBA Digital Partnership is here for you. relating to digital, All WBA members will receive the following: social media, or • The weekly “Connect the Dots” Monday mobile memo from Seth Resler • In 2019, station consultations at WBA conferences • Access to the Digital Hotline Jacobs Media is as your disposal at (248) 353-9030 or [email protected].