INNOVATIONS + ENTREPRENEURSHIP CONFERENCE NOVEMBER 21-23, 2014 WASHINGTON, D.C. WELCOME

CLASSROOM GREETINGS CONNECTION Get ready to be inspired by creativity, innovation This conference will reinforce and success at DECA’s Innovations and entrepreneurial concepts Entrepreneurship Conference. As an emerging taught in marketing and entrepreneur, this is the conference for you, business classes. Participation in this conference will help powered by Jason Lucash, Entrepreneur Magazine’s ZACK SCHAJA “Emerging Entrepreneur of the Year.” EXECUTIVE PRESIDENT students understand the concepts, processes and skills When you arrived in Washington, D.C., you took a huge step towards success. associated with identifying There’s no better place to learn how to become an innovator than in the city new ideas, opportunities, and known for its powerful and innovative leaders. Whether this is your first DECA methods and with creating conference or one of many, the Innovations and Entrepreneurship Conference or starting a new project or offers dynamic and exciting programs that will help you develop and enhance venture through: your entrepreneurial talents. • employing entrepreneurial discovery strategies to This is your chance to reach out, make connections and meet new people. generate feasible ideas for Use social media to stay engaged with all of the awesome activities lined up business ventures these next few days. Tweet or Instagram about the incredible things you’re • developing concepts for doing at the conference and use #DECAIEC to make sure you are part of the a new business venture conversation! to evaluate its success potential These next few days are full of opportunities that can only enhance your • determining needed entrepreneurial skills and DECA experience. My challenge is that you take every resources for a new opportunity to network with other leaders, explore the city and as you return to business venture to your community, use what you learned to spread innovation and creativity. Get contribute to its start-up ready to unleash your ideas! viability

On behalf of your DECA Inc. Executive Officer Team, welcome to the Entrepreneurship standards from the National Curriculum Standards for Business Administration, 2005. Innovations and Entrepreneurship Conference! 9:30 AM - 4:00 PM FRIDAY, NOVEMBER 21 EDUCATOR PROFESSIONAL 1:00 PM - 4:00 PM LEARNING SERIES REGISTRATION ■ Meeting Room 16 ■ Congressional Registration Desk

10:00 AM - 11:30 AM 1:00 PM - 4:00 PM FRIENDS TO 6:30 PM - 10:30 PM SHOP DECA IMAGES ONLINE FUNDING ■ Renaissance Ballroom East ■ Meeting Room 19

11:30 AM - 12:45 PM 7:00 PM - 8:15 PM OPENING SESSION LUNCH ON YOUR OWN ■ Grand Ballroom | See page 4. 1:00 PM - 2:00 PM 8:30 PM - 10:15 PM GROWING PAINS ENTREPRENEURIAL ■ Renaissance Ballroom East EDGE ■ Renaissance Ballroom East 2:00 PM - 4:00 PM PITCH PERFECT ■ Renaissance Ballroom East 11:30 PM CURFEW AT-A-GLANCE 4:30 PM - 7:00 PM EXPERIENCE D.C. SATURDAY, NOVEMBER 22 7:00 PM 7:00 AM - 4:30 PM CONFERENCE DECA AFTER DARK: HEADQUARTERS D.C. NIGHT TOUR ■ Grand Ballroom | See page 6. ■ Congressional Registration Desk

11:30 PM 7:00 AM - 4:30 PM SHOP DECA IMAGES CURFEW AGENDA ■ Meeting Room 19 SUNDAY, NOVEMBER 23 8:00 AM - 4:00 PM COLLEGE, CAREER AND 9:00 AM - 10:30 AM COMPANY EXHIBITS CLOSING SESSION ■ Congressional and Grand Ballroom Foyers ■ Grand Ballroom | See page 6. See page 7.

8:30 AM - 9:00 AM MORNING RALLY ■ Grand Ballroom | See page 5.

All events will be held at the 9:15 AM - 10:00 AM Renaissance D.C. Downtown Hotel CONCEPT TO unless otherwise noted. CUSTOMER Visit decadirect.org for all the latest ■ Renaissance Ballroom East conference highlights.

#DECAIEC WWW.DECA.ORG 3 FRIDAY

7:00 PM - 8:15 PM OPENING SESSION ■ Grand Ballroom

JOSH SUNDQUIST Josh’s journey began at age nine, when he was diagnosed with a rare form of bone cancer and given a fifty percent chance to live. He spent a year on chemotherapy treatments and his left leg was amputated. Doctors declared Josh cured of the disease at age thirteen and that’s when Josh really started living. He took up ski racing three years later, trained for the next six years and in 2006 he was named to the US Paralympic Ski Team for the 2006 Paralympics in Turino, Italy. A multi-season athlete, Josh is the only person in history to ever have been named to both the US Paralympic Ski Team and the US Amputee Soccer Team. Josh’s success and happiness come from following a few simple rules such as, “Always keep a positive outlook and live a goal-oriented life regardless of personal obstacles.” Do that, and according to Josh, anything is possible.

@JoshSundquist

#DECAIEC 4 WWW.DECA.ORG SATURDAY 8:30 AM - 9:00 AM MORNING R ALLY ■ Grand Ballroom

Start your morning with DECA! This energizing session for all attendees will convey important announcements for the day, an MDA Miracle Minute and a special performance by the Georgetown Phantoms. The Georgetown Phantoms are comprised of Georgetown University students who perform rock, pop and R&B a capella music. In recent years, the Georgetown Phantoms have performed at the White House, State Department, National Museum of Natural History, Blair House and Kennedy Center, while maintaining a yearly repertoire of more than 50 songs.

#DECAIEC WWW.DECA.ORG 5 DECA AFTER DARK SATURDAY D.C. NIGHT TOUR No trip to D.C. would be complete 7:00 PM without the opportunity to see ■ the monuments at night! This Grand Ballroom Stops include the Jefferson Memorial, Dr. Martin Luther King, Jr. Memorial, breathtaking experience is a Lincoln Memorial, Vietnam Memorial, Korean Memorial, The White House, Iwo can’t miss event and is definitely Jima Memorial, U.S.Capitol Building and Washington Monument. Instagram-worthy. Tag your photos Please report to the Grand Ballroom prior to your assigned boarding time on your ticket provided in your registration materials. You will join your group and with #DECAIEC. be escorted to your bus for the evening.

SUNDAY

9:00 AM - 10:30 AM CLOSING SESSION ■ Grand Ballroom

LAYMON HICKS Laymon understands the struggles that come with being a teenager first-hand. He shares his own painful past – including drama, abandonment, peer pressure, expulsion and depression – and lays it all out on the table. What he calls his “frustrations, flops and faults,” are hungrily devoured by his audience, and then digested. Laymon knows the real motivation comes from within and the road to redemption is possible by believing you can, “Get up! Get out! Go get it!” His own path, from troubled youth to graduating high school with a 4.0 grade point average, is an inspiration. By teaching that “failure is not fatal,” Laymon will inspire you that you can achieve your dreams, no matter what setbacks you have experienced along the way. “If you had the power to try – you have the power to try again!”

@LaymonHicks

#DECAIEC 6 WWW.DECA.ORG SATURDAY 8:00 AM - 4:00 PM Congressional and Grand Ballroom www.american.edu www.artinstitutes.edu www.careerhq.org www.berkeleycollege.edu Foyers

www.cornell.edu www.competitionuniversity.com www.deca.org/shopimages www.fidm.edu EXHIBITS

hospitality.fiu.edu www.hospitalitymints.com www.hult.edu www.isenberg.umass.edu

www.ju.edu www.jwu.edu www.marriott.com www.menswearhouse.com

ngl.cengage.com poole.ncsu.edu www.ocm.com www.radford.edu

www.saunders.rit.edu www.scad.edu www.stevenson.edu www.summerdiscovery.com

www.tropicana.com www.uncg.edu www.vectormarketing.com ugrad.vcu.edu COLLEGE + CAREER COLLEGE wpcarey.asu.edu www.walgreens.jobs www.wellsfargo.com/ www.wesleyancollege.edu financial-education/college ENTREPRENEURSHIP ACCELERATOR ENTREPRENEURSHIP ACCELERATOR

Ever dreamed of starting your own business? Have a great idea for launching a new product or service? Would you rather work for yourself than have a job making someone else rich? Jason Lucash will show you how it’s done. Learn from his trials, tribulations and successes of being “it,” living “it” and owning “it.”

ENTREPRENEURIAL EDGE PHASES OF FORTUNE Everyone can have an entrepreneurial CONCEPT TO CUSTOMER During this phase, aspiring entrepreneurs will learn how to take their idea, but to get the entrepreneurial business concept from idea to a living product or service ready for customers. You’ll learn ways to source your product domestically edge, you have to possess something and overseas and how to get your idea out of your head and into the hands of the people who need them! Attendees will explore concept even more special. This kickoff session development and beta testing, customer studies, market research, branding and design, positioning and promotion strategies from is where you’ll explore what it takes QVC to online to personal selling and more. to be a successful entrepreneur. FRIENDS TO ONLINE FUNDING Examine attitudes, styles and behavior Great ideas can’t get far without funding, but where can you find the capital to launch your great idea? During this phase, attendees of successful business leaders and will learn how and where to find the money to fund great business concepts. Beware: it’s going to take a lot more than a great idea to innovators. The product/service life land the money needed! Attendees will explore online funding, pros and cons of various types of loans, equity swaps, and strategies to cycle will be contrasted to the kind leverage the margin from products and service to re-invest in the idea pipeline. of leadership required at each phase GROWING PAINS from visionary pioneer to growth Prepare to navigate the early challenges and pitfalls that often confront budding entrepreneurs! Examine critical business items minded executive to operations driven ranging from cash flow and manpower issues, managing delays and unforeseen issues with suppliers, growing capacity and scaling managers. Many have great business technology, conflicts with partners and key employees, and even legal, insurance, and intellectual property disputes that can take the ideas, but it’s as important for a person wind out of the “sales” of a great emerging business. to have the entrepreneurial appetite PITCH PERFECT to take risks, navigate the unknown, Batter up! It’s time to polish up those presentation skills, and incorporate the lessons learned in the previous phases of the combine confidence to stay with a Entrepreneurship Accelerator to deliver the perfect pitch for your new business. This is your chance to prepare, practice and showcase strategy, and have the intuition to take why your idea has what it takes to be the very best. You’ll learn how to present the logical and emotional solution your business brings, bold leaps in a different direction, what it will take to get it off the ground, why it’s so financially compelling for others to invest, and how to present your capability all while staying enthusiastic and and experience so investors and customers trust your business leadership. committed through up and down times.

#DECAIEC WWW.DECA.ORG 9 JASON LUCASH JON Jason’s entrepreneurial journey started in CARPENTER 1993 with a wheelable storefront, some An entrepreneur since age nine, candy, and a remarkable location to sell it. Jon enjoys working with optimistic His mother, who had been in the real estate industry while Jason was growing people who dream big, execute with up, had always told Jason, “It’s always about location, location, location.” passion, and have fun along the way. Growing up close to his elementary school and on a prominent street corner, Jon has made a habit of working for Jason capitalized on his location and opened up “Comics and Candy.” He high-growth startups by day and would go up to Safeway and Costco and pick out the hottest and best selling tinkering with a range of enterprising candy that he knew his classmates would want, then go home and sell the side-projects by night, most recently candy at a premium price. Learning how to make considerable income as a launching a digital marketing fourth grader ($700) he learned something even more valuable...he wanted to consultancy and developing DC’s be an entrepreneur. preeminent holiday charity gala. Fast forward 20 years and after getting a degree from the University of Jon served as LivingSocial’s first California-Davis, Jason gained early marketing and promotions experience marketing director and later as a while working for Major League Soccer and later JanSport. Lucash, who has senior product manager. He oversaw traveled more than 900,000 miles in the past seven years, had the idea for a wide range of initiatives including OrigAudio while living the life of a road warrior. Frustrated with all the bulky the roll-out of the company’s first portable speakers on the market, Jason and partner Mike Szymczak decided to major brand overhaul, all branded launch OrigAudio in August 2009. Their first product, “Fold n’ Play” recycled social media, several multi million- speakers, were the perfect solution to allow consumers to listen to their music dollar media partnerships, all trade on the road without taking up a lot of space in their suitcases. shows, and the go-to-market strategy for several product launches. While A mere three months after launching, their first product was named to the attending Georgetown University, prestigious Time Magazine “50 Best Inventions of the Year” list, causing their Jon oversaw nine businesses and business to skyrocket over night. Lucash has gone on to sell over 2 million millions in revenue as President and speakers since then and has his products in 5,000 stores across the United CEO of the largest entirely student- States and another 38 countries around the world. Lucash also starred on run company in the US, Students of seasons two and three of ABC’s hit show “,” and Jason was named Georgetown, Inc. Entrepreneur Magazine’s “Emerging Entrepreneur of the Year” in January 2013. Today, Jon is focused on scaling Most recently Jason was named UC Davis’ “Alumni of the Year” and his Spree Commerce, a best-in-class company was named to the world famous INC Magazine “500 Fastest ecommerce automation platform Growing Companies” list. Lucash lives in Tustin, California, where he heads up used by companies like Bonobos and OrigAudio’s corporate office and continues to travel for fun in his spare time. Fortnum & Mason.

@jasonlucash @joncarpe

#DECAIEC 10 WWW.DECA.ORG HEADQUARTERS

SHOP DECA IMAGES

Check out these great products and more at our store in Meeting Room 19.

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