Find great staff TM The news & jobs magazine from Attractions Management AM2 AM2.jobs 10 JUNE 2015 ISSUE 28

Asian market booming but fears for post-World Cup Brazil

Halfway through his one-year said Arteaga. “China is seeing a stint at the helm of IAAPA, fantastic rate of development and Gerardo Arteaga has praised IAAPA is focusing on that.” the Asian attractions market, When AM2 previously spoke while raising concerns about the to Arteaga in November, the new Brazil, which has seen a notable IAAPA chief – who is also general decrease in visitor numbers and manager of Fantasilandia in investment since the conclusion Santiago, Chile – hinted that Latin of the 2014 FIFA World Cup. America could become a “huge Speaking exclusively to market” for the attractions middle AM2, the IAAPA chair revealed class once the region stabilises. his plans for the six months On the whole, Arteaga believes leading up to IAAPA 2015 in signs are positive, but Brazil November, praising the Asian remains a concern. After numbers market for solid performances. were boosted by last year’s World “With the growth we are Cup, the country has seen a sharp seeing in Asia, I will be taking decline in activity, according to a deeper look at that region, Arteaga, who expressed “surprise” starting with the Asian at the decrease in activity. Gerardo Arteaga was named IAAPA chair in November last year Attractions Expo in Hong Kong,” More: http://lei.sr?a=u3M9j_A

UNESCO warns Australia Merlin reopens Alton Towers after Smiler crash

over Great Barrier Reef TWITTER/@KIRSTYTHEWILD Alton Towers has reopened after a six-day The Great Barrier Reef’s heritage status closure following an accident on the park’s could be in jeopardy after UNESCO Smiler, which, left four people seriously injured, revealed it was considering listing one girl having to have her leg amputated. the natural wonder as “in danger”, The park reopened on 8 June, having something that could potentially been closed after a carriage full of people cripple the area’s tourism industry. on the rollercoaster collided with an empty With increasingly milky waters one, injuring 16 and hospitalising five. and low-quality coral, areas of the The Smiler is subject to a legal prohibition reef are a shell of their former selves. notice until action is taken to deal with the 16 people were on the ride when it crashed Granted World Heritage status in cause of the crash. In addition to the Smiler, 1981, the reef – which is home to more Merlin has temporarily closed Thorpe Park’s In a statement, Merlin CEO Nick than 1,500 different species of fish – is Saw and Chessington World of Adventures’ Varney said: “It is an accident that overdeveloped, polluted and damaged by Dragon’s Fury and Rattlesnake rides. Spinball should not have happened and we are climate change, according to UNESCO. – also at Alton Towers – is shut until enhanced determined that it will never happen again.” Continued on back cover safety protocols have been implemented. More: http://lei.sr?a=D3x5C_A

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Leisure Media Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 e-mail: please use contact’s TEA/AECOM report shows increased [email protected] Subscriptions attendance at theme parks and museums [email protected] Editor The TEA/AECOM Theme Liz Terry +44 (0)1462 431385 Index and Museum Index Head of News 2014 has been released, Jak Phillips +44 (0)1462 471938 showing post-reces- AM2 News Editor sion growth has been Tom Anstey +44 (0)1462 471916 maintained in the theme Attractions Management park sector, while museum Alice Davis +44 (0)1462 471918 attendance has suffered a Journalist steep drop since 2013. Helen Andrews +44 (0)1462 471902 Visitors to theme parks Architecture and Design globally grew 4 per cent in Katie Buckley +44 (0)1462 471936 2014, maintaining the same AM2 Products Editor level of growth as in 2013. Harry Potter attraction helped to boost Universal’s figures Jason Holland +44 (0)1462 471922 Disney parks continue AM2 Publisher to dominate the top 10 Universal had exceptional In 2013, attendance at Julie Badrick +44 (0)1462 471919 most-visited theme parks, results this year with most the top 20 museums Sales with Walt Disney World parks expanding their globally grew 7 per cent. Simon Hinksman +44 (0)1462 471905 Florida’s Magic Kingdom attendance by double digits. Visitors to waterparks Jed Taylor +44 (0)1462 471914 topping the charts and Meanwhile there was globally also grew in 2014, Paul Thorman +44 (0)1462 471904 Tokyo Disneyland, Japan, in small attendance growth at with numbers increasing Chris Barnard +44 (0)1462 471907 second. From an individual the world’s leading museums 3 per cent over the year. Design operator perspective, with a 1.6 per cent increase. More: http://lei.sr?a=5s4V8_A Ed Gallagher +44 (0)1905 20198 Internet Michael Paramore +44 (0)1462 471926 Dean Fox +44 (0)1462 471900 Tim Nash +44 (0)1462 471917 BRC introduces ‘game-changing’ sports Emma Harris +44 (0)1462 471921 Financial Administrator fan experience for Milwaukee Brewers Denise Adams +44 (0)1462 471930 Circulation Manager Experience designers Michael Emmerson +44 (0)1462 471932 BRC Imagination Subscribe to AM2: Arts have introduced Online: www.am2.jobs/subs a ‘game-changing’ fan Email: [email protected] experience to the world of Tel: +44 (0)1462 471913 sports attractions. Annual subscription rates are UK £31 The Selig Experience Europe £41, Rest of world £62 honours retiring Major students UK £16 League Baseball (MLB) commissioner and former Milwaukee Brewers owner, AM2 is published fortnightly by The Leisure Media Company Limited, Portmill Allan ‘Bud’ Selig. Opened at House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Miller Park – the home of Road, Emigsville, PA 17318-0437. Periodicals the Brewers – the experience The main multimedia show for has been produced by BRC postage paid @ Manchester, PA POSTMASTER Send US address changes to Spa Opportunities, features a multimedia c/o PO Box 437,Emigsville, PA 17318-0437. presentation telling the “I think that’s going to be to AM2. “Wouldn’t it be The views expressed in print are those of the author and do not necessarily represent those of the publisher story of Selig’s role in saving a new source of business, great if there was something The Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored MLB in Milwaukee, his not just for BRC but the that was better than a little in a retrieval system or transmitted in any form or by efforts to bring the Brewers whole industry, upgrading highlight reel or a trophy case means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the into the city and his work the visitor experience,” said in the corner? That’s what copyright holder. Printed by Preview Cromatic Ltd. to promote and grow the BRC’s founder and chair, Bob this thing is going to set off.” ©Cybertrek Ltd 2015 ISSN Print: 2055-8171 Digital: 2055-818X game in his home town. Rogers, speaking exclusively More: http://lei.sr?a=R2r8d_A

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£27m Puy du Fou attraction coming to England

Puy du Fou is bringing its unique style of grandiose live entertainment to the UK after gaining approval from local authorities for the development of Eleven Arches, with the £27m (US$41.4m, €36.7m) attraction coming to the northeast of England in June 2016. Having won backing for the project in Bishop Auckland, County Durham, the team behind the development view the multi-million pound visitor attraction as the key part of the wider regeneration of Bishop Auckland and the surrounding area. “We’ve entered into an artistic partnership with Puy du Fou and over the last 24 months their creative team has worked with us and they are now standing ready to help us deliver the show that we built and wrote together,” said Anne-Isabella Daulon, CEO of Eleven Arches, speaking at the press launch this week. Puy Du Fou’s unique style of live-action entertainment is coming to the UK in 2016 “Profits from the show will be reinvested back into the show. We hope to create a long-lasting park in France, the Eleven Arches night show Auckland Castle. It will tell the story of 2,000 regeneration loop based on this model.” will be run up to 30 times a year, with the years of history – starting in Roman times Modelled on the success of the 90-minute extravaganza – which uses 1,000 and going all the way up to World War II. not-for-profit Puy du Fou historical theme trained volunteers (see page 20) – to be held at More: http://lei.sr?a=w3v4J_A

Anonymous hackers publish private data after breaching JAZA websites

Days after voting to ban the use of dolphins captured during the controversial Taiji dolphin hunts, the SANAA will design the new gallery Japanese Association of Zoos and Aquariums SANAA wins bid to design (JAZA) revealed that AU$450m Sydney gallery notorious hacking group Anonymous had stolen the Kazuyo Sejima and Ryue Nishizawa’s phone numbers and email vision for Sydney’s Art Gallery of New addresses of its members, as South Wales will be realised after well as other sensitive data. SANAA architects were named winners JAZA said in a statement of the contest to design the AU$450m that the network of hackers Anonymous had criticised Japan over its whaling activity (US$344m, €315.6m, £225.2m) revamp and activists managed to of the facility and surrounding area. infiltrate two JAZA websites, Among the data stolen stepped up security. We The expansion and redevelopment retrieve member-only are details of species have also alerted member will include new educational facilities, information and publish the procurement and the facilities and asked them space for live performances, open data online. In response, the breeding records of animals to change their workers’ exhibition space and the re-introduction body temporarily shut down held by JAZA members. email addresses,” said a of natural light to the gallery’s the websites affected by the “We are at risk of spokesperson for JAZA. original 19th century exhibition spaces. security breach. further attacks, so we More: http://lei.sr?a=T4N4Q_A More: http://lei.sr?a=v4D4B_A

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Iceland’s man-made IceCave opens to the public

One of the largest man-made structures in the world has opened inside Iceland’s Langjökull Glacier in the shape of IceCave – a development designed for visitors to see the naturally occurring blue ice phenomenon. Backed by leading pension fund investors and the Icelandair Group, the network of man-made tunnels stretches back as far as 300m (984ft) into the solid ice glacier – the second-largest in Iceland – and a further 30m (98ft) below the surface. In the works since 2010, the US$2.5m (€2.1m, £1.6m) IceCave features an impressive list of experts who worked to make the project a reality, including one of Iceland’s leading geophysicists and glacial experts, Ari Trausti, plus a team of specialist construction workers. Iceland-based engineering and consulting The network of man-made tunnels stretches back as far as 300m (984ft) into the solid ice company EFLA dug the glacier’s tunnels. Visitors from across the world can now see and on the other, is melted by the warmth from Once operating under a full calendar, blue ice. Each year, the ice cap is covered in the sun. That snow turns to ice, which over visitors can embark on the weather-dependent roughly six metres of fresh snow, which on one time becomes denser until it eventually forms adventure between March and October. side is compacted by the weight of the snow, blue ice, only seen under these conditions. More: http://lei.sr?a=V9S2b_A

Universal confirms plans for multi- million dollar Volcano Bay waterpark

After months of specula- tion, Universal has officially announced plans to open Spreepark first opened in 1969 a new multi-million dollar waterpark in Orlando. Abandoned theme park Called Volcano Bay, could get €10m revamp Universal filed plans for the development back in Grün Berlin GmbH – an open space February. Now confirmed, developer in the German capital – is Volcano Bay will sit next considering plans to redevelop a theme to Islands of Adventure to park which closed its doors 13 years ago. become the company’s third Located in Berlin, Spreepark has stand-alone attraction. been awarded multiple grants by According to a statement The new waterpark is scheduled for opening in 2017 the European Union to restore the released by Universal, the park to its former glory. A €10m attraction will be highly Resort and according to the start in November 2016 (US$11.2m, £7.2m) figure has been themed, with a completely plans will include a ‘volcano’ on 53 acres (214,500sq touted for the development, though immersive environment with slides, a wave pool, lazy m) of land. Whether the nothing is yet set in stone, with a repre- inspired by tropical river and rapids ride. waterpark would be included sentative for confirming to AM2 Grün islands. Volcano Bay will The park is due to in Universal’s multi-park Berlin is involved in exploratory talks. complement Universal’s open in 2017, with work ticket is yet to be confirmed. More: http://lei.sr?a=Z8w6H_A existing Cabana Bay Beach tentatively scheduled to More: http://lei.sr?a=F4S4e_A

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PROMOTIONAL FEATURE

EAS 2015

Location: Swedish Exhibition & Congress Centre, Liseberg, Gothenburg, Sweden Dates: 6-8 October 2015 Who’s there: 425 exhibitors and more than 9,000 attendees What’s on: 20 hours of educational sessions and tours Tickets: $65 for members and $85 for non-members

Euro Attractions Show 2015

October’s Euro Attractions Show promises to be bigger and brighter than ever. IAAPA invites all its members and friends to Sweden for the industry event of the year

he Euro Attractions attractions, ticketing services, More than 9,000 industry professionals Show (EAS) 2015, 4D and 5D theatres, water rides, Europe’s premier event rides for small children, themed are expected to attend from: for the attractions areas and much more. All EAS Q Amusement and theme parks industry, will take attendees will also have the Q Hotels and resorts place from 6-8 opportunity to enjoy Liseberg. Q Waterparks and resorts October 2015 at the EAS 2015 will also offer more than Q Casinos Swedish Exhibition 20 hours of educational sessions, Q Family entertainment centres and Congress Centre forums, attractions tours, leadership T Q Concessions in Gothenburg, development and networking Q Zoos and aquariums Sweden, next to one of the finest events to improve your business. Q Historic and tourist attractions theme parks in Europe: Liseberg. EAS 2015 is the one-stop The trade show floor will offer destination for leisure and attractions Q Museums and science centers more than 425 exhibitors from industry professionals, including Q Go-kart facilities over 35 countries. More than operators, suppliers, manufacturers, Q Attractions 9,000 attendees will see products investors, developers and anyone and more! including rollercoasters and interested in the industry.

6 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2015 Almost 11,000 attendees came to last year’s Euro Attractions Show in Amsterdam, the Netherlands

Gothenburg, Sweden’s second-biggest city, is a popular tourist destination, with cultural and architectural highlights

IAAPA

IAAPA Europe The International Association of Headquartered in Alexandria, Virginia, Amusement Parks and Attractions US, IAAPA maintains offi ces in Brussels, To better serve our European (IAAPA) is the premier trade association Hong Kong, Mexico City and Orlando. members, IAAPA have opened up for the attractions industry worldwide. a European Offi ce in Brussels, Founded in 1918, IAAPA is the largest Mission Statement Belgium. With this initiative, IAAPA international trade association for “Our mission is to serve the membership are committed to creating a full permanently situated amusement by promoting safe operations, global service association in Europe, facilities and attractions, and is development, professional growth and the which will offer monitoring, advising, dedicated to the preservation commercial success of the amusement lobbying and PR services, as well as and prosperity of the industry. parks and attractions industry.” the latest knowledge and education on ride safety, industry data and best practice among members. IAAPA hosts three trade shows on an annual basis: IAAPA organises the Euro QAsian Attractions Expo from June 17-19 in Hong Kong, China, in 2015. Attractions Show – the premier QEuro Attractions Expo will be hosted in Gothenburg, Sweden, in industry trade show in the region. 2015. It will be the fi rst fully integrated trade show with – Liseberg – In Europe, the association is one of the major theme parks in Europe, just across the street. guided by the European Advisory QIAAPA Attractions Expo from 16-20 November in Orlando, Florida, US. Committee and four sub committees: Education, Government Relations, Manufacturers and Suppliers and Safety. With the Advisory Committee, The fi rst EAS fully integrated with a major park REGISTRATION they discuss and support the work NOW OPEN of IAAPA. They are comprised of Registration is now open for EAS Attendees receive volunteers from IAAPA member 2015. The event will take place from evening access to companies from across Europe. 6-8 October 2015 at the Swedish Liseberg Park when they Exhibition and Congress Centre in register for EAS 2015. Gothenburg, Sweden, next to Liseberg theme park. This makes it the fi rst More information: fully integrated Euro Attractions REGISTER HERE: Visit www.IAAPA.org/EAS or Show, with the convention centre and contact the IAAPA Europe hotel directly attached to one of the www.iaapa.org/expos/ offi ces at [email protected] continent’s major amusement parks. euro-attractions-show/registration

©Cybertrek 2015 Twitter: @AM2jobs Read AM2 online: AM2.jobs/digital 7 PHOTO: ECSITE AM2

DIARY DATES

7-10 JUNE 2015 Theme Parks & Entertainment Development Summit Abu Dhabi, UAE Leading Middle East theme parks and waterpark project owners will be speaking at the first ever theme park and entertainment development summit. The event, organised by global events company Last year’s Ecsite Annual Conference took place at Museon in The Hague, Netherlands IQPC Middle East, will be a unique opportunity for theme park developers and suppliers to discuss key strategies to 11-13 JUNE 2015 The schedule revolves around more develop world-class theme parks in the Ecsite Annual Conference than 90 sessions, including talks by region through robust planning, innovative Museo delle Scienze high-profile speakers, debates and design and successful partnerships. (MUSE), Trento, Italy workshops. There’s also a trade show Tel: +97 143 642 975 One of the sector’s leading stages event with more than 50 exhibitors. www.themeparksme.com for showcasing research into public Tel: +32 2 649 7383 engagement with science. www.ecsite.eu 11-13 JUNE 2015 TEA - SATE Academy Day Europa Park, Rust, Germany The Themed Entertainment 26 SEPTEMBER 2015 20-23 OCTOBER 2015 Association’s (TEA) Europe and MuseumNext Indianapolis World Waterpark Association Middle East Division will hold a Indianapolis Museum of Art, US Symposium & Trade Show SATE (Storytelling, Architecture, In September 2015, MuseumNext will come Palm Springs Convention Technology, Experience) Academy to the US for the first time, bringing with it Center, California, US Day in June. Following the theme of exploratory talks on engaging visitors with The WWA’s Annual Symposium & Trade storytelling, the member-only three-day new technology and industry trends. Show brings together hundreds of water event costs €50 (US$54, £36). Email: [email protected] leisure owners, operators, developers, Tel: +1 818 843 8497 Tel: +43 22 162 915 designers and manufacturers for four days Email: [email protected] www.IAAPA.org/EAS of education, networking and exhibiting – http://lei.sr?a=x9i7J the only event specifically for waterparks. 6-8 OCTOBER 2015 Email: [email protected] 16-19 JUN 2015 Euro Attractions Show 2015 Tel: +1 913 599 0300 IAAPA Asian Attractions Expo Svenska Massan Exhibition Center, www.wwashow.org Hong Kong Convention Gothenburg, Sweden and Exhibition Centre, With innovative ideas and products 16-20 NOVEMBER 2015 Hong Kong, China from more than 425 exhibiting IAAPA Attractions Expo 2015 Join colleagues and industry leaders in companies from around the world, join Orange County Convention Hong Kong for the premier conference colleagues and industry leaders for Center, Orlando, Florida, US and exhibition designed specifically for the premier conference and exhibition With more than 27,000 people in attractions professionals in the Asian designed specifically for international attendance, IAAPA 2015 is the premier market. Take your business to new attractions professionals. Enter conference and trade show for the heights with the knowledge, connections, into an inspiring world of exhibits, global attractions industry. The event and expertise you’ll find at Asian seminars and networking events features new products from 1,000 Attractions Expo 2015 with visitors from all with one of Europe’s premier exhibiting companies and includes more than 65 different countries. parks next door – Liseberg. a variety of educational sessions. Email: [email protected] Email: [email protected] Email: [email protected] Tel: +1 703 836 4800 Tel: +43 (0) 22 162 915 Tel: +1 703 836 4800 www.iaapa.org www.IAAPA.org/EAS www.IAAPA.org

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Be An Exhilarating Event to There Liseberg Sweden Stimulate Your Business 6-8 Oct. 2015 Innovations and knowledge from special events and seminars.

www.IAAPA.org/EAS

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Amusement Parks Family Entertainment Water Parks Museums & Zoos & Manufacturers & Attractions Centres & Resorts Science Centres Aquariums & Suppliers

Forums Products Special Events Networking Tours Best Practices Workshops Exhibitions Seminars AM2

DIARY DATES

Water Parks Theme Parks Entertainment Centres Museums and Science Centres Retail and Mixed-Use Resorts

Visit us at AAE Hong Kong Booth 624 [email protected]

Costa Caribe Aquatic Park, Spain AM2 NEWS Attractions jobs & news AM2.jobs

Kennedy Space Center announces expansion plans

Florida’s Kennedy Space Center has broken ground on its next big visitor attraction – Heroes and Legends – which will include the US Astronaut Hall of Fame. Operated by Delaware North – the company which runs the Kennedy Space Center’s visitor complex – the new attraction will bring to life the stories of the US astronauts, using augmented reality and advanced hologram technology to immerse visitors in the stories coming to life in front of them. Falcon’s Treehouse is behind the new development, with services being supplied by the design firm including concept design, schematics, design development, media production and executive production. Electrosonic will be supplying AV systems and Orlando-based The Nassal Company will look at theming elements. Finally, construction The attraction will culminate with an exhibit looking at the US Astronaut Hall of Fame firm HW Davis have been named as engineers. The highlight of the visitor attraction will envelop them as Hall of Fame astronauts, The attraction will culminate with the be a 3D omnidirectional theatre, designed to including Alan Shepard, John Glenn, Jim US Astronaut Hall of Fame, allowing guests make guests feel as though they are floating Lovell and Neil Armstrong, will join them in to look at the 100 astronauts inducted to date. in space. Imagery shot in outer space will their virtual journey into the vast unknown. More: http://lei.sr?a=W4N7T_A

Japan and Korea in bitter dispute over UNESCO World Heritage listing

Japanese officials’ plans to put several mines, shipyards and factories from World Thomas recently turned 70-years-old War II onto UNESCO’s World Heritage list have Thomas the Tank Engine been placed under scrutiny, worth £1bn annually after South Korea said the sites were used to force The Thomas the Tank Engine IP has been Koreans into slave labour. valued at £1bn (US$1.57bn, €1.38bn), 70 The row between the two years on from the publication of the first nations focuses on whether book by Reverend W Awdry. they qualify solely for their Since its creation in 1945, Thomas has role in the 19th century gone from a series of children’s books, to a rise of Japan or whether Hashima Island is one of the sites Korea wants removed television series, to a movie, to a number the period where Koreans of attractions worldwide, with the brand were forced to labour – bid to grant 23 Japanese most notorious of the visible in more than 120 countries. between 1910 and the end of industrial sites UNESCO seven sites, Hashima In the attractions realm, plans are in the World War II – is a factor. World Heritage status. Island near Nagasaki, 600 works for a Thomas park in Massachusetts, Korea’s UNESCO ambas- In seven of these sites, Koreans worked in coal while the IP has been touted key to the sador, Choi Jong-moon, Korea says 60,000 of its mines, with many dying survival of heritage railways worldwide. was seeking to reach an people were forced to from exposure or overwork. More: http://lei.sr?a=Z2Y6z_A understanding for Japan’s work for no pay. At the More: http://lei.sr?a=G3Z3R_A

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Universal plans Wizarding World in California

Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature at its Hollywood park. Anchored by signature attraction Harry Potter and the Forbidden Journey, the new Harry Potter attraction will aim to offer the same authenticity and attention to detail as its counterparts at Universal Orlando and Universal Japan. With Hogwarts Castle serving as a focal point for the new attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it. Guests will also be able to visit classic locations such as the Three Broomsticks and Hogs Head pubs, as well as Honeydukes, Ollivanders, Owl Post, Zonko’s Joke Shop, Wiseacre’s Wizarding Equipment, Dervish and Banges, Gladrags Wizardwear and The Harry Potter world will be faithfully recreated as JK Rowling imagined it Filch’s Emporium of Confiscated Goods. The 3D ride in the multi-million dollar elling by Floo powder, guests will seemingly Whomping Willow. Flight of the Hippog- attraction will take guests on a journey into soar high above Hogwarts, partake in a riff will also make its debut as Universal many memorable scenes alongside main Quidditch match, narrowly escape a dragon Studios Hollywood’s first outdoor coaster. characters Harry, Ron and Hermione. Trav- attack and have a close encounter with the More: http://lei.sr?a=A4E9a_A

International Design Competition announced for expansive art gallery

Qatar Museums has started its search for an architect to design a one million square KDK developed the exhibition design foot art gallery in Doha, Qatar. The Art Mill Interna- Prison Museum tells real- tional Design Competition life story of inhabitants will remodel the Qatar Flour Mills, using existing grain The 162-year-old Prison Museum in silos within the architecture Horsens, Denmark, has reopened to to create one of the largest the public after a Dkr21.8m (US$3.2m, art galleries in the world. €2.9m, £2m) redesign and refurbish- The site is around ment of the former state prison, with the 83,500sq m (898,787sq ft) expansion telling the story of the people with extensive outside space The gallery is sited on Doha’s cultural and historic waterfront who lived and worked in the facility. integrated with the design, Upon entering the former prison, giving opportunities for Museum of Islamic Art, architectural integrity visitors check in by selecting one cross-programming and and Jean Nouvel’s National and presence. The design of 10 different authentic iden- public engagement, as well as Museum of Qatar, which is contest is being organised tities, offering a personalised creating a sustainable setting. currently under construction. by Malcolm Reading experience of either a prisoner or The gallery is sited on Competition organisers Consultants and will take a guard as they explore the facility. Doha’s cultural and historic are calling for an place in three stages. More: http://lei.sr?a=A3x9z_A waterfront, next to I.M. Pei’s accomplished design, with More: http://lei.sr?a=x9u8K_A

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SURRENDER TO EXCELLENCE

IDEATTACK is a creative maverick with a

new perspective, bringing custom-made

one-of-a-kind attractions typologies to

a world that needs something diff erent

he Los Angeles-based is what creates an unforgettable that a combination of experience from both company is inventing experience/attraction. worlds would give the best results.” new types of leisure IDEATTACK was founded in 2004 Varnica and Thomas are now running a destinations that are more by Natasha Varnica and Dan Thomas. company of 50 staff, with projects across progressive, profi table, Bringing together their expertise in the world. The hands-on founders manage high quality and achievable architecture and entertainment design, every one of IDEATTACK’s projects from on a realistic budget. they saw the need for planners of a new conception through to opening day, offering IDEATTACK specializes type of mixed-use project that requires a holistic service that’s entirely tailored to in the design of large- expertise in both disciplines. each individual site and market. T scale, mixed-use tourism “These mixed-use projects need both Varnica and Thomas reveal IDEATTACK’s destinations, but the areas of knowledge,” says Varnica. “There approach to design, planning and client magic happens at the human scale. The are traditional architecture practices and relationships, and why it’s time the industry cultural values of the location drive the specialised fi rms for entertainment design, embraced new ways of thinking. design process, and the IDEATTACK fl air but none of them fi ll the needs of mixed- for originality, boldness and innovation use leisure tourism projects. We realised What are your roles at IDEATTACK? Dan Thomas: Natasha and I are the founders, owners and partners of IDEATTACK. In general, I’m in charge of the creative and architectural design side and Natasha is in charge of organisation and execution, but our involvement is always mixed. The type of projects IDEATTACK does require a mixing of thinking. Natasha Varnica: Since one of my backgrounds is in humanities, I’m also very involved in the cultural side of projects. It would be very hard to clearly separate our roles in the brainstorming phase.

What type of projects do you take on? Dan Thomas: We focus on delivering the highest quality. Therefore, we don’t take every project on. We choose projects where the developer has decided to take on the project in full so we can completely dedicate ourselves to it. Natasha Varnica: Our policy is that a An attraction inspired by Chinese culture at “Fun Capital” theme park, Changping, China project we’re involved in must be conceived

14 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2015 Magic Farm, at “Fun Capital” theme park, draws on local farming traditions to create a fantasy eco-world of giant plants

Every project is an authorship project – you’re the creator of a special world that’s different from the one outside

by us. We don’t provide services at random to give them direction. They often don’t stages during project development. We IDEATTACK Services have a clear idea of what they want to work only on a project from the beginning, do, and they like to listen to what we and wouldn’t take over someone else’s Q International Tourism Zones suggest. That’s one of our services. We concept. You have to understand what Q Custom Theme Parks examine the location and we suggest the the thought process was from the very Q Lifestyle Centres and Themed Retail best approach and type of project for that beginning so it’s very important for us to be Q Cultural Attractions location, taking into consideration our on a project from the ideation and concept Q Immersive Interactive Environments broad global knowledge of the industry and design stage and continue working on the Q Destination Resorts understanding of the world’s dynamics. project at consequent stages to the end. IDEATTACK covers all stages of pro- You design and implement one-of- What is the process you go ject development: Master Planning a-kind projects. Why is important through with a new client? and Concept Design, Attraction for you to be bold and original? Dan Thomas: For the big projects, we meet Design, Architecture, Schematic Dan Thomas: There’s a huge interest in the clients to discuss the project and visit Design, Design Development, leisure tourism projects across the entire the site. Then, we do the contract and Market and Feasibility study, Brand planet, and we have to look for new options. proceed with the design. This is part of Design, Project Management, We have to look at solutions that making sure we have the opportunity to Equipment Selection, Construction are maybe new types of developments. choose projects that will be realised. We Supervision, Operation Support Sometimes our approach is completely new, need to be clear who the client is, who the and sometimes the client is not ready for it developer is, how experienced they are, and or doesn’t want to push the envelope – but whether they have a similar understanding disconnected groups that are, for example, that’s what is going on now, creating new of what we all want to achieve. part of a bigger conglomerate and not truly types of projects. We’re breaking the mould. It’s really important for us to meet in charge of the project and as such don’t Natasha Varnica: In some ways I feel we the clients because we do expect to have deep interest in the project’s future. don’t even have a name for this industry be involved from the top to bottom of Natasha Varnica: In almost all the cases that we think we’re a part of and a name the project. We hesitate to work with when a client invites us, they expect us for these groundbreaking new types of

©Cybertrek 2015 Twitter: @AM2jobs Read AM2 online: AM2.jobs/digital 15 PROMOTIONAL FEATURE

IDEATTACK Clients

Q Private developers Q High-profi le investment groups Q Public conglomerates Q Real estate companies Q City governments Q Infl uential entrepreneurs

projects. It’s not purely entertainment design, it’s not typical architecture. It’s time for a new term for the industry as a whole and the type of projects we’re doing.

How do you see the industry landscape changing? Dan Thomas: We’re trying to open up the industry. People say the US is a saturated market; Japan is saturated, South Korea Lifestyle centre “Euro Town” brings is about to be saturated. In fact, the US multimedia attractions and European has 300 million inhabitants and maybe food and retail to Hyderabad, India two major tourism destinations with quality theme parks. In the UK, for example, there developments with mostly retail, F&B you are because every place is starting are a couple of parks but they’re leaning content, to historical heritage sites, to look the same – that’s the impact towards amusement parks – mostly rides. national parks, destination resorts, of globalisation. For us that’s also the So, so-called saturated markets actually entertainment centres and other types of challenge. We want to use these different have vast opportunities, especially tourism developments. cultural values to make unique projects. today when most cities are not built at People appreciate that, not just those who the human scale. In new markets, like How important is it to draw live there, but those who travel there. China or Korea, the newly built cities are inspiration from the culture and unappealing and most of the living space heritage of the site location? What’s your design philosophy is not inspiring at all – most of these Dan Thomas: Cultural values are very with these tourism projects? places are missing the human touch. important. If you look at successful parks Natasha Varnica: We value encyclopedic Natasha Varnica: At the weekend, people like Disneyland, they are based on culture, knowledge, open-mindedness, imagination don’t actually have many places to spend a Euro-American culture. The only problem and innovation as key factors in the their leisure time. They used to go to is, it’s the same thing repeated over and creation of original projects. We try to shopping malls – which are dying now – over again. New markets have cultures use cultures, historical and geographical and in many places in the world there’s not completely untouched in that way. In China, settings in our design approach in a anything to do that’s special. there’s an extremely rich culture that’s realistic, feasible way that fi ts unique I think “theme park” is a term that practically untapped – or when it’s been environments of our projects. usually describes traditional amusement attempted it’s not been very successful. Tourism projects are created in a parks, but for us, a theme park is much Every country has unique cultural comprehensive way so they have layers of more. It’s a rich, elaborate, human elements and we have a very deep interest gradual immersion into the theme or story scale, soft, immersive environment in using these new cultural environments to of the project. They form a coherent world with intangible values. These types of develop attractions of world-class quality. of rich, enhanced experience. values are applicable in all kinds of If you travel abroad these days, there’s Our projects are about the environment. tourism environments, from commercial a good chance it’ll be hard to tell where When it’s mixed-use, it’s not only about

“Old City”, a fantasy theme park near Prague, Czech Republic, will incorporate oriental themes into its historical European setting

16 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2015 IDEATTACK designs for Yulin Tourism Zone in China (top left, top right) and Zilant City in Russia (bottom left, bottom right)

“Theme park” usually describes traditional amusement parks, but for IDEATTACK a theme park is a rich, elaborate, soft, immersive environment with intangible values

the attractions and rides but it’s about What challenges is the industry facing? What would you like to see happen? what’s outside and surrounding you – Dan Thomas: One of the main challenges Natasha Varnica: Our industry has a that’s where people spend most of their in the industry is how to complete all responsibility to educate itself about the time. In the creation of these soft spaces, potential projects in a quality way. In our cultures and countries where it is working. it’s that intangible value that we create industry this is so important because the Without doing that, we’re not able to that should connect all the elements in a quality is the value of the project. Without interpret their stories, their cultural values. way that makes sense. it, it loses the point. You can do residential We need to be more serious about what Every project is an authorship project – blocks badly and people will still live there, we do for the reputation of our industry. you’re the creator of a special world that’s but these projects are different. We’re concerned that if the industry doesn’t different from the one outside. You have to make them appealing so make good progress, the developers will people can make the choice to visit them. give up – and that may happen. Is it difficult to balance the business Tourism destinations have to be special in needs of a project with the artistic vision? order to attract people. The “specialness” What’s IDEATTACK’s greatest success? Dan Thomas: We advise the client of a tourism destination is a determining Dan Thomas: We’re constantly making to balance the process in a way that criterion for its success in comparison to steps forward and we’ve had many business needs don’t over-dominate other destination choices that people have. achievements. At the moment, several the creative vision of the project, but we Another concern is some of these of our projects in China are under also understand that the business will projects tend to be extremely expensive to construction and we believe they will stand bring income to the destination and keep realise and can only be sustained in a few out in terms of quality of experience. it alive – it’s a fine line. The two sides locations in the world at the time. They can We’re working on a special and different complement each other because if the exist in these certain locations, but what theme park located in Changping, between environment is attractive, people will about the rest of the world? Beijing and the Great Wall of China. come and boost the business. We want to make the cost more realistic. It strikes the balance of budget and Natasha Varnica: The timing of when the We believe you can develop world-class quality and we believe it will be an eye- project is commissioned is also important. projects with quality design and vision on a opener to developers – hopefully, they’ll We prefer to come to markets when they much more realistic budget, and then they realise you don’t need billions of dollars to are in need of something special. can serve a lot more cities and countries. create high-quality projects. O

©Cybertrek 2015 Twitter: @AM2jobs Read AM2 online: AM2.jobs/digital 17 AM2 INNOVATION

The Aquadek now dominates at Lagan Valley Leisure Plex The Houla Hoop is suitable for all ages, even small children

Empex installs Aquadek at Northern Ireland pool WhiteWater fulfils Hoop dreams at Swiss waterpark Empex Watertoys has tivity and a kids waterslide to Switzerland’s Aquaparc has The project posed a unique designed a new water play area the facility, with the structure taken delivery of Europe’s design and installation in Northern Ireland’s largest now dominating the free form first ‘Fusion Waterslide’ challenge of fitting a large leisure pool, the Lagan Valley family fun pool area. from WhiteWater. Called the amount of new fiberglass into Leisure Plex in Lisburn City. Empex has also added ‘Houla Hoop’, the attraction a tangle of waterslide flumes, As part of Lisburn City interactive water features opened at the waterpark in according to WhiteWater. The Council’s major renovation for children aged up to 12, Le Bouveret in late March. company developed a detailed works at the facility, Empex designed to let them both play The Houla Hoop combines 3D environment of the site was awarded the design and learn about water. the high banking turns of that allowed it “to minimise competition to supply a water The company also recently WhiteWater’s ‘Constrictor’ any potential interference play area. A new ‘Aquadek’ has completed an installation at with the near vertical with the existing structural been created to add interac- Singapore’s Sports Hub. oscillations of its ‘Rattler’. supports and waterslides”.

A rendering of the SplashGolf product from Adventure Golf Splash World Waterpark at the Hotel Globales Playa Estepona

Making a splash with new adventure golf attraction Spanish resort unveils Polin-designed waterpark Adventure Golf Services game attracting all age groups Designed and supplied by stronger, lighter and have describes its new offering as for more family fun.” Polin, Splash World Waterpark uniform thickness, making “water mini golf on a splash Lundmark said the product has opened in Malaga, Spain. them easy to install. The pad”. ‘SplashGolf’ takes players is suitable for waterparks, It covers more than company said its process and the game itself into an amusement parks, tourist 215,278sq ft (20,000sq m) also gave both sides of every interactive water environment. attractions, resorts and and is located at the Hotel waterslide component a Scott Lundmark, Adventure hotels, campgrounds, parks Globales Playa Estepona. smooth, silky finish. Golf Services president, said: and recreation centres. Polin used RTM manufac- Among the rides installed “It combines two age-old fun A smaller model, called tured waterslides throughout are a ‘Multi Slide’, ‘Kamikaze’, attractions – splash pads and SplashGolf Jr, has a lower the park, a technology it ‘Black Hole’, ‘Aquatube’ and mini golf – into one completely price and fits more locations says offers low emissions as two ‘Space Holes’, as well as a new, interactive water based where space is limited. well as components that are play structure for children.

18 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2015 Edited by Jason Holland [email protected]

Concept art for the upcoming installation on Langkawi Sonic Rose is meant to transform the traditional stage space

Dino Island dark ride by Simworx coming to Malaysia Danny Rose unveils Sonic Rose multimedia experience Simworx has signed a deal The contract has been Art and design team Danny Resistance’ event, held across to supply a dino-themed signed with Panorama Rose premiered its ‘Sonic two locations including the immersive tunnel to a cable Langkawi. In the Simworx Rose’ sound spatialisation House of Memory in Milan. car and adventure park attrac- installation, scheduled to operatic multimedia experi- It was to mark the occasion tion on the popular Malaysian open in November 2015, a ence at an event in Milan, Italy. of the Italian Resistance’s island of Langkawi. jeep-like ride takes visitors The system for multi- 70th anniversary, as part of The attraction will be a into the show area, where channel sound spatialisation INSMLI - Italy’s National 30-seater version of Simworx’s the experience includes was developed specifi cally Institute for Liberation tracked tram ride, which 3DOF motion with platform for Paris-based Danny Rose Movement Studies. will be accompanied by an drops and immersive 3D by Emanuele De Raymondi It was also staged for an original ride fi lm, which is projection to the front and Jacopo Carreras. It made inauguration of the Resist- called Dinosaur Island. and two sides of the car. its debut at ‘The Eyes Of The ance Museum in Milan.

The demo took place at giant screen theatre La Géode in Paris WhiteWater staff joined park owners during the ceremony

Cinemeccanica unveils digital 3D LUX cinema laser Ground broken at China’s Yinji Xinmi Waterpark Cinema projection company The LUX cinema laser The groundbreaking ceremony (€30.3m, £22.2m) worth of Cinemeccanica performed provides a 30 per cent increase for China’s Yinji Xinmi waterslides, design services, and a digital 3D laser projection in brightness, a lifetime of Waterpark has taken place. AquaPlay structures would go demo at the Euromax confer- 30,000 hours, and a 50 per cent Scheduled to be completed in into this project, and it is sole ence, held between 7-9 June. increase in energy effi ciency, spring 2016, the waterpark will equipment supplier. The company said the demo according to Cinemeccanica. be one of the fi rst destinations in “This project marks the is designed to enable compar- The annual Euromax the world to unveil WhiteWater largest order of waterpark ison of its new 6P laser light event is held by the European Attractions’ ‘No Boundaries’, products and attractions source LUX solution to other Association for Giant Screen which combines climbing walls, for WhiteWater and for market leaders, such as the and Documentary Cinema, an adventure trail, ropes course the entire industry,” said 15/70 IMAX projection system and was hosted at giant screen and zip lines. In total, White- Geoff Chutter, CEO & and Xenon digital projection. theatre La Géode in Paris. Water said more than US$34m president of WhiteWater.

©Cybertrek 2015 Twitter: @AM2jobs Read AM2 online: AM2.jobs/digital 19 AM2 NEWS Attractions jobs & news AM2.jobs

Steve Boyd to head up Eleven Arches academy

As part of plans to bring a £27m (US$41.4m, €36.7m) Puy Du Fou attraction to the UK, the team behind the project has brought in Steve Boyd – the man who choreographed the London 2012 Olympic Games opening ceremony among others – to train 1,000 volunteers for the night spectacle known as Eleven Arches. Boyd, who has masterminded public involvement for every Olympics since 1992, will serve in the debut season as creative director and head of volunteer activation for the training academy. 1,000 volunteers trained by the Eleven Arches will not only perform on-stage, but will also act as technical crew and handle elements such as first-aid, costume design, pyrotechnics and prop making. Boyd and the Puy du Fou team created four masterclasses – pyro, combat, Steve Boyd has choreographed such events as the Olympics, Super Bowl and Oscars horse riding and human animation. “Puy du Fou has the artistic side taken the ethos of volunteering and community right candidates. Training is like a cross care of,” said Boyd speaking exclusively to together so everyone’s on the same level. between a really good wedding reception AM2. “I’m getting everybody ready for them. Getting them working as a team. [Puy du and gym class, it’s all about community.” We’re finding the right people, we’re getting Fou] are the guts of it, I’m getting them the More: http://lei.sr?a=J9C4u_A

Alabama’s Cook Natural Science Museum moving to new US$17m home

The Cook Natural Science Museum in Decatur, Alabama, has unveiled Pokémon Lab makes its debut on 8 July plans for a brand new US$17m (€15.6m, £11m) Pokémon exhibit coming facility, which will see the to Tokyo science centre museum move from what was once a by-appointment Kids will be getting a unique warehouse tour into a fully- lesson in science at Tokyo’s fledged educational facility. Miraikan Science Museum this Increasing in size from summer, when a Pokémon-themed 5,000sq ft (464sq m) lab exhibit opens at the institute. to 57,000sq ft (5,295sq The Pokémon Lab exhibit, to be split m), the interactive Fuqua & Partners Architects designed the museum across three rooms, will recreate the museum, designed by opening scenes of the popular games Huntsville-based Fuqua aquarium, jellyfish tanks and 5,000sq ft (5,295sq m) of in the franchise, where players choose & Partners Architects, animal terrariums. Plans temporary exhibition space their starter Pokémon. Through the will move from its current also feature a cave with the and resources for school exhibit, children will be tasked with home to a new location museum’s rock and mineral outreach programmes. A café imagining what it would be like to in downtown Decatur. collection, a wetlands is also included in the plans, study Pokémon as a professor. New live exhibits exhibit, two classrooms, as well as a 140-seat theatre. More: http://lei.sr?a=K8C8r_A will include a saltwater a multi-purpose room, More: http://lei.sr?a=N9X9b_A

20 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2014 AM2 TRAINING Attractions jobs & news AM2.jobs TRAINING

21 AM2 TRAINING/RECRUITMENT Attractions jobs & news AM2.jobs Training

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SFWFOVF- Inspire great customer service - Develop interactive talks and shows training “As- aEnhance direct result presentation of CREW training skills our fund pot for “Gems of the Jungle” at £5000 in August went through the- roofBoost and retail we amassed and FOH a further confidence £18,000 in just six weeks.- Improve Brilliant!” team (summer morale season 2011) www.crew.uk.net [email protected] Dianne Eade, Newquay Zoo Head of Finance, Human Resources and Administration 0845 260 4414

22 To Advertise call Julie on: +44 (0)1462 471919 email: [email protected] JOBS ONLINE

For more details on the following jobs visit www.am2.jobs or to advertise call Julie on +44 (0)1462 471919

Q Operations Manager Q Public Relations Manager Company: Legoland Discovery Center Atlanta Company: LEGOLAND Florida Location: Georgia-Atlanta, United States Location: Florida-Winter Haven, United States

Q Head of Sales Q Aquarist Company: Legoland Malaysia Company: Sea Life Location: Johor Darul Takzim, Malaysia Location: Missouri-Kansas City, United States

Q Experiences Brand /Sales Manager Q Guest Liaison Assistant Company: LEGOLAND Florida Company: LEGOLAND Florida Location: Florida-Winter Haven, United States Location: Florida-Winter Haven, United States

Q VIP Experiences Coordinator Q Promotions Team Company: LEGOLAND Florida Company: Sea Life Location: Florida-Winter Haven, United States Location: Minnesota-Bloomington, United States

Q General Manager - Cluster Q Guest Communications Coordinator Company: Merlin Entertainments Group Ltd Company: LEGOLAND California Location: California-San Francisco, United States Location: California-Carlsbad, United States

Q Rides Maintenance Technician Q Visitor Services Manager Company: LEGOLAND California Company: National Trust Location: California-Carlsbad, United States Location: Nottinghamshire, United Kingdom

Q Operations Manager Q Guest Services Manager Company: National Media Museum Company: Bristol Zoo Gardens Location: Bradford , United Kingdom Location: Bristol, United Kingdom

Q Bars and Events Manager Q Commercial Supervisor Company: Planning Solutions Limited Company: Legoland Discovery Chicago Location: Burton Upon Trent Location: Illinois-Schaumburg, United States

Q Resort Marketing Manager Q Attractions Area Lead Company: LEGOLAND California Company: LEGOLAND Florida Location: California-Carlsbad, United States Location: Florida-Winter Haven, United States

Q Senior Aquarist Q Hotel Resident Manager Company: Sea Life Company: Gardaland Resort Location: Michigan-Auburn Hlls, United States Location: Castelnuovo del Garda, Italy

Q Guest Services Duty Manager Q Aquarist Sea Life Jesolo Company: LEGOLAND California Gardaland Resort Location: California-Carlsbad, United States Location: Castelnuovo del Garda, Italy

For more details on the above jobs visit www.am2.jobs 23 AM2 NEWS Attractions jobs & news AM2.jobs ADDRESS BOOK

American Association of Museums (AAM) T: +1 202 289 1818 W: www.aam-us.org Association of American Zoos & Aquariums UNESCO threatens ‘in danger’ listing T: +1 301 562 0777 W: www.aza.org Association of Art Museum Directors for Australia’s Great Barrier Reef T: +1 212 754 8084 W: www.aamd.org Association of Independent Museums (AIM) T: +44 (0)1584 878 151 W: www.aim-museums.co.uk Continued from front cover Association of Leading Visitor Attractions Following concerns that (ALVA) T: +44 (0)20 7222 1728 W: www.alva.org.uk an ‘in danger’ listing for Association of Science and Technology Australia’s Great Barrier Centers (ASTC) Reef was imminent, a T: +1 202 783 7200 W: www.astc.org draft decision by UNESCO Association of Scottish Visitor Attractions proposes not to list the (ASVA) T: +44 (0)141 229 0923 W: www.asva.co.uk natural wonder as in Association of Zoos and Aquariums (AZA) danger immediately, T: +1 301 562 0777 W: www.aza.org but does put Australia Australian Amusement Leisure & Recreation on notice, requesting Association (AALARA) a progress report by T: +61 7 3807 35 08 W: www.aalara.com.au 1 December 2016. UNESCO says the reef is polluted and overdeveloped European Association of Amusement Suppliers Industry (EAASI) Over the course of the T: +39 0522 554 176 W: www.eaasi.org last 30 years, the Great An in danger listing (US$1.5bn, €1.4bn, £1bn) European Association of Zoos and Aquaria Barrier Reef – made up would be a heavy blow to the reef over the next (EAZA) of 600 islands and 3,000 to tourism for the 10 years divided over T: +31 20 520 07 50 W: www.eaza.net coral reefs – has lost 50 per area and the coastal four federal agencies, European Network of Science Centres and Museums (Ecsite) cent of its coral. The region communities which rely on six state agencies T: +32 2 649 73 83 W: www.ecsite.eu contributes around AU$6bn the reef as a source of income. and several major Giant Screen Cinema Association (GSCA) (US$4.6bn, €4.2bn, £3bn) The government has research programmes. T: +1 919 346 1123 W: www.giantscreencinema.com to the Australian economy. pledged more than AU$2bn More: http://lei.sr?a=U8P8H_A Historic Houses Association (HHA) T: +44 (0)20 7259 5688 W: www.hha.org.uk Indian Association of Amusement Parks & Industries (IAAPI) T: +91 22 6523 1643 W: www.iaapi.org Hettema Group-designed One World International Association of Amusement Parks & Attractions (IAAPA) T: +1 703 836 4800 W: www.iaapa.org Observatory opens to the public International Planetarium Society T: +1 808 969 9735 W: www.ips-planetarium.org Irish Science Centres Awareness Network New York’s One World (ISCAN) Trade Center has cut the T: +353 (0)51 302 865 W: www.iscan.ie ribbon on the Hettema Museums Australia Group-designed One T: +61 2 6230 0346 W: www.museumsaustralia.org.au World Observatory, National Farm Attractions Network (NFAN) T: +44 (0)1536 513 397 W: www.farmattractions.net allowing visitors to venture to the very top of the NAVET T: +46 (0)33 41 00 09 W: www.navet.com western-hemisphere’s Outdoor Amusement Business Association tallest skyscraper. (OABA) The “entertainment T: +1 407 681 9444 W: www.oaba.org experience” – managed The Aquarium & Zoo Facilities Association (AZFA) by Legends Hospitality Email: [email protected] W: www.azfa.org – is comprised of a The Canadian Museums Association 120,000sq ft (11,148sq m) One World Observatory sits at the top of New York’s skyline T: +1 613 567 0099 W: www.museums.ca observation deck at the The Canadian Association of Science Centres top of the US$3.9bn to AM2 a Hettema itself was constructed (CASC) (€3.6bn, £2.6bn) spokesperson said that by Tishman Realty & T: +613 566 4247 W: www.canadiansciencecentres.ca Skidmore, Owings and from the start, the goal Construction – the firm Themed Entertainment Association (TEA) T: +1 818 843 8497 W: www.teaconnect.org Merrill-designed (SOM) was not to focus on 9/11, that built the original World World Waterpark Association (WWA) tower, along with an rather the future and the Trade Centers destroyed T: +1 913 599 0300 W: www.waterparks.org accompanying ground- vibrancy and resiliency of in the 9/11 attacks. Zoo & Aquarium Association floor experience. Speaking New York City. The tower More: http://lei.sr?a=w5Z3g_A T: +61 2 9978 4797 W: www.zooaquarium.org.au

24 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2015