#74 • volume 14, issue 4 • 2018 www.inparkmagazine.com Polin’s design and manufacturing expertise Continental know-how Hasbro WWA in Vegas European experts on storytelling Changing the conversation What to expect from the annual and technology in attractions about hospitality options waterpark symposium & expo BREAKFREE Ars Electronica Center Museum, Linz, Austria Linz, Museum, Center Ars Electronica Ride-3D The Transformers: Christie® is the o cial projection systems provider for Universal Parks & Resorts™ Universal elements and all related indicia TM & © 2018 Universal Studios. All rights reserved. TM & © 2018 Universal Studios. indicia Universal elements and all related trademarks of Hasbro and are used with permission. © 2018 Hasbro used with permission. of and are trademarks Hasbro © 2018 Christie Digital Systems USA, Inc. All rights reserved. Inc. USA, © 2018 Christie Digital Systems Creativity without limits are characters TRANSFORMERS and its logo all related Bring your one-of-a-kind vision to life with Christie’s cutting-edge display solutions. Learn more at christiedigital.com/breakfree inparkmagazine.com CHRI4634_Break_Free_InPark_Print_Ad_Feb-18_Final.indd 1 2018-02-22 4:58 PM Invest Experiences, things, and wisely demographics Martin Palicki, Judith Rubin, IPM publisher IPM editor was traveling in Turkey working on this issue’s cover alue experiences over things” is a mantra heard I story about Polin when the value of the Turkish lira “V‘round the world now and should have the attention started to drop precipituously. Although pundits fretted of anyone wishing to connect with today’s demographic and politicians glowered, it was apparent to me that people giants: millennials (66M strong) and Gen Z (69M strong). kept going to work, out to dinner and to the various sights BREAKFREE around Istanbul. In the resort town of Antalya, where The mantra echoes tenets of the Experience industry. Land of Legends is located, busloads of tourists arrived at Creating value that isn’t tied to price. Memorable stories; Ars Electronica Center Museum, Linz, Austria Linz, Museum, Center Ars Electronica Ride-3D The Transformers: the park each day, crowds filled the attraction queues and emotional connections. Self-determination also comes nearby resorts were bursting with guests. into play, in these days of non-linear storytelling and role- playing. So do trust, and high expectations of quality. Naturally, shifts in economies can quickly alter consumer behavior, but even with hiccups here and there, in many It’s about what gives meaning to life – an ultimate reckoning parts of the world, things are chugging along quite nicely based on experiences rather than ownership. It’s about (from a tourism and attractions perspective at least). choices. There is an intriguing list of industries and products threatened by the purchasing/non-purchasing patterns of But that doesn’t mean developers can get complacent the reigning younger generations. They’re selective about in creating desirable destinations. As Land of Legends spending, mistrustful of corporations. Millennials have manager Cem Tuna impressed upon me, you have to substantial student debt; Gen Z grew up during the Great give people a reason to want to come to you. That means Recession. They are socially and politically aware. When they incorporating elements of storytelling and technology into buy, donate, invest or participate, they exercise their values. a development - elements that create an emotional tie and aura of enchantment. Oftentimes, leveraging IP is one In entertainment experiences, the guest’s high standards piece of that puzzle. Utilizing the latest AV equipment to and values will be in play from gate to gate, door to door, create a dynamic multimedia experience is another. portal to portal. Major companies wanting to connect with these generations need to do the work and they need to Inevitably, the chugging economy will sputter a bit, and communicate it. Meaningful experiences that meet these Christie® is the o cial projection systems people will adjust their spending habits accordingly. By generations on their own ground, speak to them in their provider for Universal Parks & Resorts™ creating a destination that appeals to the desire for magic own language, that are unique and memorable… these and intrigue, you can set yourself up to weather down times should be an IP’s – or a brand’s - calling cards. Our industry and position your attraction for success over the long haul. stands ready to partner and provide. Universal elements and all related indicia TM & © 2018 Universal Studios. All rights reserved. TM & © 2018 Universal Studios. indicia Universal elements and all related team & contributors Joe Kleiman is News Editor for the InPark PUBLISHER DESIGN website. He has 25+ years management Martin Palicki Martin Palicki experience: in tourism, museums and trademarks of Hasbro and are used with permission. © 2018 Hasbro used with permission. of and are trademarks Hasbro EDITOR CONTRIBUTORS attractions, in the giant screen industries Judith Rubin Kevin Dazey David Paul Green and as a zookeeper. © 2018 Christie Digital Systems USA, Inc. All rights reserved. Inc. USA, © 2018 Christie Digital Systems TRANSFORMERS and its logo and all related characters are characters TRANSFORMERS and its logo all related CONTRIBUTING EDITORS Jeff Havlik Creativity without limits Joe Kleiman, News Editor CORRECTION: In our June issue (#73) article Tech Savvy: Jim Ogul, Bring your one-of-a-kind vision to life with World’s Fair Editor InfoComm 2018, Scott Arnold was accidentally misquoted. We apologize for the error. The paragraph should read: Christie’s cutting-edge display solutions. COVER: Polin’s Storm Racer slide shoots guests at a Video servers, a key element in media-based attractions, are high speed into a curved uphill ramp, where they pause getting much more powerful, according to Scott Arnold, momentarily before gravity takes over and rafts return founder of TechFulcrum, a technical design specialist. “Every year you can do more in processing that you don’t have to do Learn more at christiedigital.com/breakfree down to the splash-out. Aqualand Frejus (France) in post-production. You can be more creative in using video opened Storm Racer earlier this year. as a medium, through new techniques and technologies like Full story on p. 26 blending large numbers of projectors, pixel mapping, etc.” 3 inparkmagazine.com inparkmagazine.com CHRI4634_Break_Free_InPark_Print_Ad_Feb-18_Final.indd 1 2018-02-22 4:58 PM SCAD is the first university to capture the top two positions at Walt Disney Imagineering’s Imaginations Design Competition. This unprecedented honor underscores the SCAD commitment to design innovation, problem-solving and career preparation. Learn more at scad.edu/themed-entertainment inparkmagazine.com #74 • volume 14, issue 4 Page-turning tech WWA returns to Vegas 6 How does immersive technology drive 46 What to expect at the annual waterpark storytelling? • edited by Judith Rubin symposium & trade show • by Martin Palicki All things DMX Wicker Man 12 Exploring the inner workings and capabilities 48 Alton Towers’ highly themed wooden roller of DMX • by David Paul Green coaster • by Kevin Dazey Hollywood Live Sliding Numbers 20 Mousetrappe maps the Hollywood Bowl for 52 Addressing waterpark attendance trends “Beauty and the Beast” • by Judith Rubin and patterns • by Jeff Havlik Defining Polin IAAPA in Hong Kong 26 Polin redefines the waterpark supplier model 56 Highlights from the June 2018 Asian by Martin Palicki Attractions Expo • by Martin Palicki FEATURE COVER Overarching media Designing Rulantica 32 The Gateway Arch Museum’s media 62 Chris Lange designs new indoor waterpark makeover • by Judith Rubin for Europa-Park • by Martin Palicki Find the themed entertainment providers Weber Group: meet the partners 34 InPark’s InfoComm 2018 Las Vegas report 65 Weber has rebranded and transitioned by Judith Rubin leadership • by Martin Palicki Hasbro Faces and Places 42 Changing the conversation about hospitality 69 Interviews with Jakob Wahl, Josh Adcock and family leisure options • by Judith Rubin and Paul Noland advertisers InPark Magazine (ISSN 1553-1767) is published five times a year by ADG 11 Polin back cover Martin Chronicles Publishing, LLC. 2349 E Ohio Ave. Milwaukee, WI 53207, USA. Shipping address: 2349 E Ohio Ave. Milwaukee, WI Alcorn McBride 47 ProSlide 73 53207, USA. Phone: +1-262-412-7107. Printing by Johnson Press of Alterface 51 Raven Sun Creative 41 America. Barco 23 SCAD 4 Contents © 2018 InPark Magazine. All rights reserved. Nothing in Brainsalt 10 Seasonal Ent. Source 31 the magazine may be reproduced or used in any manner without the Christie 2 Smart Monkeys 25 prior written permission of the magazine. InPark Magazine is not responsible for unsolicited manuscripts, photographs or illustrations. DNP 75 SR Instruments 27 Such material must be accompanied by a self-adressed and stamped Dynamic Attractions 68 TechFulcrum 60 envelope to be returned. SCAD is the first university to capture the top two positions at Walt Disney Holovis 19 The Producers Group 36 Imagineering’s Imaginations Design Competition. This unprecedented honor underscores Postmaster: Send address changes to InPark Magazine 2349 E Ohio IAAPA 17 Triotech 22 the SCAD commitment to design innovation, problem-solving and career preparation. Ave. Milwaukee, WI 53207, USA. Subscriptions are available annually ISE 64 Vekoma 61 for $45 per year ($70 international). Lagotronics 16 Vortex 67 Opinions