L'unione Fa La Forza: Nasce Alfasigma

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L'unione Fa La Forza: Nasce Alfasigma Business DALL’UNIONE DI DUE STORICHE REALTÀ L’unione fa la forza: nasce Alfasigma La globalizzazione impone dimensioni adeguate, per poter far fronte alla competizione. Nasce così Alfasigma, una nuova realtà tutta italiana, che si colloca tra i leader dell’industria farmaceutica n tempi di rapidi cambiamenti e di delle aziende di maggior successo nel Icompetizione globale, una dimen- mercato. Nel 1957, invece, Emilio e sione adeguata è indispensabile per Claudio Cavazza fondano Sigma-Tau affrontare le sfide del mercato farma- IFR SpA, destinata a diventare in poco ceutico e per poter investire le risorse tempo leader dell’industria farmaceu- necessarie in ricerca, sviluppo, inno- tica italiana. vazione. Proprio per questo due sto- riche realtà italiane, Alfa Wassermann QQual è l’attuale dimensione del e Sigma-Tau, hanno deciso di mettere Gruppo in termini di fatturato e in comune il loro patrimonio di uomi- dipendenti? Stefano Brovelli, direttore Corporate consumer ni, prodotti e competenze, ponendo Il fatturato supera un miliardo di euro, care di Alfasigma così le basi per un’ulteriore crescita. di cui circa il 40% nei mercati esteri, Alfasigma -questo il nome del nuovo con una forte presenza in Europa e Gruppo- è tra i primi cinque operatori negli Stati Uniti. L’azienda ha 15 con- tuiscono il comparto più di com- del settore farmaceutico in Italia, sia sociate estere ed è presente in oltre 60 petenza del farmacista, qual è la per i prodotti da prescrizione, sia per Paesi. In Italia, Alfasigma opera con vostra posizione di mercato? quelli di automedicazione, e ha una le proprie sedi di Bologna, Milano e Siamo una delle aziende leader, con presenza radicata a livello internazio- Pomezia. Inoltre, ha siti produttivi ad una presenza che ci colloca tra le pri- nale. È un gruppo solido, al passo con Alanno (Pescara), Sermoneta (Latina) me 5 industrie del mercato. Nello spe- i tempi, con tanta storia alle spalle e e Pomezia (Roma). cifico, siamo presenti con posizione di tanto futuro davanti. rilievo nell’area gastrointestinale, nel Per saperne di più abbiamo incontra- QQuali sono le principali aree te- mercato della gola, nell’analgesia, nel to un manager ben noto ai farmacisti, rapeutiche? mercato dei multivitamici e tonici e nel Stefano Brovelli, direttore del Corpo- Il gruppo è presente in diverse aree te- segmento della cura della persona, rate consumer care di Alfasigma. rapeutiche: gastroenterologia, medici- dove siamo leader nell’oral care. na vascolare, ortopedia, infettivologia, QQuando sono nate le due azien- broncopneumologia e via dicendo. Il Q Quale ruolo ha il farmacista de? suo listino è composto da prodotti da nella vostra strategia? Alfa Wassermann viene fondata a prescrizione, prodotti di automedica- La nostra è un’azienda italiana che ha Bologna dal Cavaliere del lavoro Ma- zione, nutraceutici e medical device. un Dna farmaceutico e una storia lun- rino Golinelli il 24 gennaio del 1948 ga e di successo. Da sempre medico e e, grazie a una strategia vincente ba- QPer quanto riguarda i prodotti farmacista sono stati i nostri partner di sata su ricerca tecnologica e innova- Otc e i prodotti dell’area cura e elezione. Per noi, poi, il farmacista ha zione, si propone in breve come una benessere, cioè quelli che costi- un ruolo fondamentale per lo sviluppo 52 armamesm e n. 6 - 2017 ITALIANE: ALFA WASSERMANN E SIGMA-TAU del cosiddetto comparto commercia- le, dove il suo consiglio è prezioso e indispensabile. Abbiamo prodotti con un’alta qualità e immagine costrui- ta negli anni in farmacia e, di conse- ALFASIGMA SpA guenza, pensiamo che chi sta al banco abbia un ruolo sempre più importante e delicato. I clienti cercano soluzioni ai loro problemi e sono molto più infor- mati e, quindi, ricercano nel farmacista un supporto alle loro decisioni d’ac- quisto. La preparazione del personale che sta al banco della farmacia, infat- ti, è un requisito fondamentale per lo sviluppo di una cultura responsabile SIGMA-TAU I.F.R. SpA ALFA WASSERMANN SpA orientata all’autocura. Sempre più nelle farmacie si stanno sviluppando figure professionali anche nell’ambito del non farmaco, come per esempio nelle aree della cura e del benessere Addenda Pharma srl Alfa Wassermann (Beijing) (Italy) Medicine Consulting Co. Ltd (China) delle persone, dei prodotti naturali e Sigma-Tau Pharma Alfa Wassermann Polska Belgium sprl (Belgium) Sp.z o.o. (Poland) della prevenzione. La nostra azienda Avantgarde SpA Bama-Geve S.L.U. (Italy) (Spain) per l’ampiezza del suo portafoglio che Sigma-Tau Pharma AG Alfa Wassermann (Switzerland) Maghreb sarl (Tunisia) va dall’automedicazione, al nutraceu- Biofutura Pharma SpA Alfa Wassermann -Produtos tico fino al personal care, è in grado di (Italy) Farmac uticos, LdA (Portugal) Sigma-Tau HealthScience Alfa Wassermann srl coprire gran parte dell’offerta di pro- USA Inc. (USA) (Romania) Biosint SpA Alfa Wassermann dotti in farmacia, con componenti di (Italy) Czech s.r.o. (Czech Rep.) Sigma-Tau India OOO Alfa Wassermann servizio e di innovazione continua. Private LTD (India) (Russia) Sigma-Tau Espana SA Alfa Wassermann Pharma (Spain) SASU (France) Q Cosa si aspetta dal farmaci- Sigma-Tau BV Alfa Wassermann (The Netherlands) S.A. de C.V. (Mexico) sta? Sigma-Tau France sarl (France) Viviamo un momento in cui nascono Sigma-Tau HealthScience nuove aziende e aumentano le offerte Int. BV (The Netherlands) di prodotti, generando una difficoltà per il farmacista nella scelta dei partner giusti. Eppure saper scegliere le azien- aspettiamo una collaborazione che unico, da portare in farmacia a partire de con cui sviluppare progettualità porti al successo comune, nel rispetto dal 2018. Sarà un progetto importan- condivise sarà un fattore decisivo per delle competenze reciproche, con un te e ambizioso, fatto non soltanto di la crescita della farmacia. Alfasigma, accento forte all’innovazione e alla vi- prodotti, ma anche di servizi e inizia- facendo leva sulla sua storia di succes- cinanza ai clienti/pazienti. tive, che concretamente svilupperemo so italiano fatto di serietà e prodotti con tutti i farmacisti che credono nel in grado di coprire diversi comparti QA breve quali saranno i vostri futuro di questa nuova realtà italiana. merceologici, si propone alla farmacia primi passi verso la farmacia? La nostra organizzazione sul territorio come un partner preferenziale. Il no- Innanzitutto, il 1° agosto è la data in porterà ai nostri clienti, a partire da stro impegno sarà volto a contribuire cui avrà luogo la fusione delle tre so- gennaio dell’anno prossimo, le nostre alla crescita del punto vendita in ter- cietà, Alfa Wassermann, Sigma-Tau e proposte per sviluppare una collabora- mini di assortimenti di qualità, iniziati- Biofutura, in una unica realtà azien- zione solida e durevole. Vogliamo la- ve di trade marketing e qualificazione dale Alfasigma. Da quella data co- vorare insieme, per un presente e un del personale addetto alla vendita. Ci minceremo a lavorare per un progetto futuro di grande successo. Q armamesm e n. 6 - 2017 53.
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