Mobile Acuity
[email protected] www.mobileacuity.com Customer Case study ARTICLE Mobile Acuity Customer Case study ARTICLE 1 Mobile Acuity Mobile Acuity product On-Device MVS Customer Case study Application ARTICLE app ARTICLE Platforms iOS and Android Developed by Kenny Ho and Mobile Acuity ARTICLE Summary Key Highlights Magazine founded by fashion editor The ARTICLE app incorporates Mobile Acuity’s On- — Mobile Acuity’s On-Device image recognition Kenny Ho and art director Rosy Tsai to Device mobile visual search software, bringing a new software embedded in the ARTICLE mobile app links celebrate all things British and British- and interactive approach to digital content related to a readers to additional as well as extended content not related (contemporary men’s fashion, magazine. Often consumers associate an app with a covered in the printed magazine. lifestyle, art, entertainment and culture) digital version of the same magazine – but this is not the case with Mobile Visual Search. Developed as an — A multi-response action bar displayed on the mobile Launched in April 2013 and published integral part of the magazine’s core identity, the device enables readers to access new and interactive twice a year; Collector’s Edition and ARTICLE app is able to link readers to additional content with a single click, such as photo shoot regular newsstand version information beyond the printed editorials/features, mood-boards, exclusive videos and opportunity to giving a new dimension and look to the digital version. purchase featured items in the magazine. First ever men’s magazine funded using Digital content available to readers includes behind the the Unbound crowd-funding model scenes inspirations of photo shoots, exclusive videos on — Consumers are rewarded with an immersive and designers as well as the opportunity to purchase interactive experience, providing an ‘unknown’ and Kenny Ho is renowned as costume specific items featured in the magazine.