25th 2018 SPONSORSHIP PACKET

“de bandera a bandera” Saturday and Sunday, September 1 & 2, 2018

PLUS: OF th HIGHLIGHTS THE 24 FIESTA BORICUA 25th FIESTA BORICUA 2018 “DE BANDERA A BANDERA” SATURDAY AND SUNDAY, SEPTEMBER 1 & 2, 2018 Thank you for taking the time to review this sponsorship proposal for the 25th annual Fiesta Boricua, 2018.

What is Fiesta Boricua? Fiesta Boricua is one of the largest and most important branded festivals of the Latino com- munity in the Midwest where the best musical, culinary, and artisan proponents of Puerto Rican culture is displayed. Now in its 25th year it continues to attract crowds of over 150,000 every year onto between and Mozart Street (Paseo Boricua). A summer event for the entire family and friends of all ages; people from the Chicagoland area and as far away as , Orlando and Philadelphia, including make it an annual pastime. On Friday, August 31, 2018, dignitaries from all sectors officially kick-off the festivities at the (Noche Jibara / Guayabera Gala) and welcome guests and sponsors. More information at www.fiestaboricua.com

Billboard Talent Fiesta Boricua is known for featuring every genre of Puerto Rican music from y to Salsa, Hip-hop to House music, from Latin Jazz to La Nue- va Trova from to Jibaro mu- sic. Some of the most famous creators of these musical expressions have been featured such as Willie Colón, Eddie Palmieri, Ismael Miranda, Andy Mon- tañez, Victor Manuel, Andrés Jiménez, Roy Brown, Tito Nieves, Yomo Toro, and Adrian Caban “El Topo”.

Unique • Since 1993, Fiesta Boricua is the only street festival celebrated along Paseo Boricua; a commercially and cul- turally vibrant corridor defined by two enormous Puerto Rican flags constructed of steel and weighing 45 tons apiece. Truly an engineering and architectural feat, the flags have won 13 awards, including the prestigious Building of the Year Award by the American Institute of Architecture. The flags are symbols synonymous to the pride felt by all who identify with being Puerto Rican.

• Fiesta Boricua is the only Puerto Rican festival in that seamlessly captures a diverse Latino demo- graphic because of the organizers solid reputation for fostering relationships with communities in the Chicago- land area, the Nation and Puerto Rico. While many marketers view this audience as a segmented consumer base, at Fiesta Boricua one marketing method touches over 150,000 individuals, crosses state lines and reaches Puerto Rico.

• It is the only Puerto Rican festival in Chicago that showcases a different municipality of Puerto Rico every year (Lo Mejor de Nuestros Pueblos/The Best of Our Towns). The Mayor of the municipality accompanies his delega- tion that includes artists, musicians, and poets who participate in the festivals programing attracting thousands 2 of people who have an affinity with the municipality. Also showcased every year is a different community in the United States. (Lo Mejor de Nuestros Barrios/The Best of Our Community). These are communities that represent the Puerto Rican diaspora, a consumer base who frequently travel between the U.S. and Puerto Rico.

With growth comes need With municipal budget cuts, more than ever, Fiesta Boricua needs the support of key private sector leaders to bring high-demand talent that attract crowds; consequently providing your company with valuable promotional and onsite exposure to the most influential consum- er demographic while strengthening your relationship with the Puerto Rican community in Chicago, the United States, and Puerto Rico.

Your Sponsorship Sponsoring Fiesta Boricua gives you an opportunity to get your name in front of over 150,000 people who will see and hear your name; And months after the festival, people will associate your brand with fond memories. There are a number of ways to support the 2018 Fiesta Bo- ricua. Including customized onsite brand opportunities. Kindly find the sponsorship level that fit your needs.

About our media sponsor: Fiesta Boricua is publicized in many newspapers, radio programs, and television station in the United States and Puerto Rico, and Internet media in Chicago’s growing Latino community. It also receives national exposure on HITN (a cable-based program channel). Over the years several artists have been honored with a bronzed medallion on the Paseo Boricua Walk of Fame.

The sponsoring community group: The Puerto Rican Cultural Center (PRCC) is a 501c3 not-for-profit, in existence since 1973 encompassing sixteen community programs including: Consuelo Lee Tapia Child Care, Vida Sida (HIV/AIDS counseling and Diagnostic Center), and Rescate (LGBTQ transitional living program).

Co-sponsors: IL State Representative Cynthia Soto, and Alderman Roberto Maldonado.

3 th Highlights 24 of the Fiesta Boricua Saturday and Sunday, September 2 & 3, 2017 A Total Immersion into Puerto Rican Culture, Music and Cuisine

Photo: Charlie Billups Photo: Elias Carmona Photo: Charlie Billups

Photo: Vanessa Vila Visuals Photo: Charlie Billups Photo: Elias Carmona

Photo: Charlie Billups Photo: Charlie Billups Photo: Charlie Billups

Photo: Charlie Billups Photo: Elias Carmona Photo: Charlie Billups 4 “de bandera Fiesta Boricua a bandera” Saturday and Sunday, September 2 & 3, 2017 A Total Immersion into Puerto Rican Culture, Music and Cuisine

Photo: Glenda Guzman Photo: Charlie Billups Photo: Charlie Billups

Photo: Elias Carmona Photo: Elias Carmona Photo: Elias Carmona

Photo: Charlie Billups Photo: Charlie Billups Photo: Charlie Billups

Photo: Charlie Billups Photo: Charlie Billups Photo: Charlie Billups 5 THE 24TH FIESTA BORICUA: “Los Timbaleros de Cantan”

PIRULO photos: Debra Perez & Elias Carmona

ZAYRA POLA OCASIO photos: Charlie Billups

PABLITO ROSARIO photos: Charlie Billups

6 THE 24TH FIESTA BORICUA: ANOTHER INCREDIBLE AND MEMORABLE CULTURAL CELEBRATION Despite the many challenges we faced this year—including fewer sponsors, vendors and no mainstream media—the 24th annual Fiesta Boricua proved capable, once again, of staging a beautiful celebration of Puerto Rican music, cuisine, and culture. Across three days, thousands partook in the festivities along Paseo Boricua.

The pre-Fiesta program began with a press conference about PRESS CONFERENCE, FRIDAY SEPT. 1, 2017 Fiesta that was covered by various Chicago media and, most PHOTO: Samuel Q. Reyes importantly, Puerto Rico’s Radio Sin Fronteras and the national cable network, HITN. At the press conference, Alderman Roberto Maldonado and José E. López addressed the press conference. Ald. Maldonado, in particular, acknowledged the work of Sam Kirk, a Chicago based-artist, who is currently producing, in collaboration with 14 artists, a prominent public art exhibit using the doors of Paseo Boricua, entitled “Las Puertas de Paseo Boricua. Two new Paseo Boricua murals were also unveiled during the press conference. The mural “Oscar, We are MURAL UNVEILING, SEPT. 1, 2017 PHOTO: Samuel Q. Reyes the Groundswell of Liberation” is the work of Osvaldo Budet, and the second mural is the work Richard Santiago. The unveiling was accompanied by a dramatic performance from Papel Machete (a Puerto Rico-based performance troupe). The crowd then warmly welcomed the Puerto Rican patriot Oscar López Rivera and applauded his impassioned remarks.

That afternoon, at the Casita de Don Pedro, master cigar maker Harry Leon gave a detailed presentation on the historical TOBACCO WORKSHOP, SEPT. 1, 2017 importance of tobacco in Puerto Rico. Leon traced this history PHOTO: Charlie Billups from the island’s indigenous past to the twentieth century.

In the evening, nearly 200 people visited the National Museum of Puerto Rican Arts and Culture to attend the Noche Jibara/ Guayabera Gala. Those present savored a delicious dinner prepared by Nellie’s Restaurant, witnessed a demonstration of cigar-making by Harry León, and danced to the sounds and rhythms of Grupo Aroma and Los Niños Trovadores de Comerio. The Puerto Rican patriot Oscar López Rivera thanked those NOCHE JÍBARA/GUAYBERA GALA gathered for honoring him and Jonathan Rivera-Lizardi’s daughter SEPT. 1, 2017 Mya Rivera and her mother Leonarda “Noni” Lazu with an award PHOTO: Ivan Vega 7 in Jonathan’s memory. Noche Jibara was coordinated by Sara González and emceed by Ivan Vega and Veronica Tirado. It also counted on the help of dozens of volunteers of the Puerto Rican Cultural Center.

Building on the joy, engagement, and energy that Noche Jibara set into motion, Saturday began with a breakfast conversatorio at Casa Puertorriqueña. This event featured a dialogue between the CONVERSATORIO, SATURDAY SEPT. 2, 2017 artist, Richard Santiago, and Oscar López Rivera. They shared PHOTO: Sam Q. Reyes their views about art, resistance, and the current challenges and possibilities facing Puerto Rico. The more than 150 people present also heard Dr. Julio Noboa present his conceptualization of the Puerto Rican Seal.

The next major activity of Fiesta Boricua was the now annual Misa Jíbara. It was officiated by Father Raul Morales and accompanied by the rich Puerto Rican mountain music of Grupo Aroma. This powerful spiritual experience moved hundreds of participants to recommit themselves to a path of social justice and to keep our rich cultural and spiritual heritage alive. Both Oscar and Jonathan were also highlighted in its sermon, prayers, and BACK-TO-SCHOOL CARNIVAL, SEPT. 1, 2017 musical presentations. PHOTO: Charlie Billups

What followed Misa Jíbara was a cultural explosion of Puerto Rican-ness that lasted through Sunday. This explosion spanned from the fogón of Doña Susana, to the Domino Encounter at Jayuya Barbershop, from the wrestling demonstrations to the cigar-making of Harry León, from the work of community artisans to the lechón asado of Barber Kenly “Gemelo” Figueroa, from the Afri-Caribe bombazo to the young performers on the Youth Stage, from old-school Salsa and merengue at the Papa’s Cache Stage to the Grand Finale by the three timbaleros—Pirulo, MISA JÍBARA, SATURDAY SEPT. 2, 2017 Pablito and Zayra—on the Main Stage. Additionally, participants PHOTO: Charlie Billups were treated to the spectacular local talent of Pinqy Ring, Lester Rey, and the sounds of the young interpretators of Puerto Rico’s mountain music, Los Niños Trovadores de Comerio.

Along with these cultural performances, the Back-to-School Community as a Campus Carnival attracted hundreds of kids to partake in the rides and games. Students received free school back packs.

This year’s Fiesta paid tribute to Jonathan Rivera, who set a high standard for Fiesta Boricua in his nearly 15 years of work. BACK-TO-SCHOOL CARNIVAL, SEPT. 1, 2017 PHOTO: Charlie Billups Jonathan passed away earlier this year. Everyone that gathered 8 on Paseo Boricua felt Jonathan’s presence, as he, about spiritually welcomed Oscar López Rivera to his Jonathan, first Fiesta Boricua. This was evident during the and his sister Protocol Ceremony where Jonathan and Oscar Jazmin’s were feted with an incredibly warm welcome. The heartfelt poem highlight of this event was the moving homage touched all to Jonathon made by his loving family, including present. his mother and sister, his aunts and uncle, and HONORING OSCAR LÓPEZ RIVERA AND his daughter and her mother. Ramonita Lizardi, The Puerto MEMORIALIZING JONATHAN RIVERA LIZARDI, (Jonathan’s mother) and David Lizardi, (Jonathan’s Rican Cultural SATURDAY SEPT. 2, 2017 uncle) brought everyone to tears. There were loud Center wishes PHOTO: Elias Carmona acclamations when she delivered her moving to thank the remarks about her son’s attributes and aspirations. following volunteers who made this Fiesta Boricua His uncle blew everyone away with his decima another great success:

Comite Organizador Fiesta Boricua 2017 Equipo de Misa Jíbara MC Jasmine Lugo Mary Torres Nieves Miguel “Mostro” Vázquez Arsenio Garcia Rosie Villalobos Orlaida Colón Evalunna Agosto Hilda Frontany Ricardo Jimenez Jaime Moctezuma Equipo de Publicidad Kahmill Torres Nereida Aviles Isabel Sophia Dieppa Sophia Phillips M. Echevarria & Veronica Tirado Alexis Abarca El Rescate Team Jonathan Marty Luis Alejandro Molina Equipo de Limpieza Equipo Logístico de Fiesta Equipo de Transportación Lourdes Lugo Boricua Irene Aleman Kahmill Torres Nereida Avilés Felix Rosa Nilda Montañez Leonilda Calderón Team PACHS Lourdes Lugo Michael Almodovar Jessie Fuentes Jessie Fuentes Ivan Vega Rebecca Rios Zenaida López Frankie Davila Gustavo Colon Juan Calderón Corinna Christman Jorge Ortega Equipo de Noche Jíbara Dr. Virginia Boyle Cynthia Soto Sara González - Event Roberto Maldonado Coordinator Equipo de Carnaval José E. López Veronica Tirado Marvin Garcia Geovanna Candelaria Glenda Guzman Equipo de Talento Musical Carmen Cuevas Lisette Fuentes Luis Rosa Nathalie Tirado Rosemary Lebrón Jose Soto Maya Lozano Judy Vázquez Juan Morales/DJ Dorian Ortega

9 $50,000 Title Sponsor Benefits:

1st Tier Logo Placement Print publication · As Title sponsor, your company has 1st tier · Name and title, 1st tier logo position in logo positioning in all advertising collateral. all print ads.

Name and Title Internet · Sponsors name in title in all print and · Name and title, 1st tier logo position and link broadcast advertising, internet, PR, and on website. event collateral. Reads/sounds like “Your · Name in title, logo and link in a minimum six company & Fiesta Boricua” (6) E-newsletter sent weekly · One special E-newsletter advertising the event Category exclusivity with a message from your company. · As title sponsor, your direct competitors* are excluded from sponsorship at any level.* Radio (Companies offering the same products and/ · Name and title in radio spots to air on or services you offer to your clients and/or Fiesta Boricua partnering radio stations. customers.) Event Premiums On-Premise Promotion · Name and title, 1st tier logo position · 15 all access badges for kick-off (Exclusive) in event collateral materials reception, back stage and all other festival as follows: related events (TBD) · Event Flyer: 20,000 printed and · Presenting sponsor recognition at festival distributed throughout target kick-off event neighborhoods · Opportunity to address audience at festival · Event poster: 5,000 printed and distributed · Invite a celebrity to sign autographs for 1 hour throughout target neighborhoods · 10’ x 20’ booth space furnished with a tent, two 8’ Tables, 4 chairs and electricity · Logo on all banners, entrance, stage, step & repeat

10 $25,000 Title Sponsor Benefits:

Pre-Celebration: Media & Advertisement: · 2 tables (16 tickets) the Awards Gala Dinner · 2 page ad section in special edition of La Voz · Name mention by MC del Paseo Boricua newspaper (15,000) · 1 page ad in dinner gala program booklet · 1 full page ad in La Voz del Paseo Boricua · Company banner displayed at gala dinner newspaper & E-magazine post the festival · Inclusion in all media plans listed as “24th · Brand mention in 200 spots on Univision Radio Fiesta Boricua presented by (Your Company)” Station · 2 half page ads in community newspapers (La Celebration: September 1 & 2, 2018: Raza, Extra) · Company name mentions at all stages · Company banner displayed at the main music · 24th annual Fiesta Boricua banner stage & scrim · 20,000 Flyers · On stage giveaway & promotions opportunity · 5,000 posters · Area near stage to host corporate VIP · 50,000 programs · Two 10 x10 booths for on-site promotional use (electricity included) · Rights for sampling & premium giveaways from booths · Two 3x10 banners displayed in high traffic areas (must provide banners) · One 2x10 banners in the VIP area (must provide banner) · 6 all access passes (including backstage VIP) · 4 parking passes · Logo placement in all collateral materials (Flyers, posters & program)

11 $10,000 Title Sponsor Benefits:

Pre-Celebration: Media & Advertisement: • 1 table (8 tickets) at the Awards Gala Dinner • 1 page ad section in special edition of La Voz • Name mention by MC del Paseo Boricua newspaper (15,000) • Half page ad in dinner gala program booklet • Half page ad in La Voz del Paseo Boricua • Company banner displayed at gala dinner newspaper & E-magazine post-festival • Mentions on stage • Brand mention in 200 spots on Univision Radio Station Celebration: • 2 half page ads in community newspapers September 1 & 2, 2018: (La Raza, Extra) • Company name mentions at all stages • 24th annual Fiesta Boricua banner • Company banner displayed at the main music • 20,000 Flyers stage & scrim • 5,000 posters • One 10 x10 booths for on-site promotional use • 50,000 programs (electricity included) • Rights for sampling & premium giveaways from booths • Two 3x10 banners displayed in high traffic areas (must provide banners) • One 3x10 banners in the VIP area (must provide banner) • 4 all access passes (including backstage VIP) • 2 parking passes • Logo placement in all collateral materials (Flyers, posters & program)

12 $5,000 Title Sponsor Benefits:

Pre-Celebration: • 2 tickets for the Awards Gala Dinner • Mentions on stage

Celebration: September 1 & 2, 2018: • Company name mentions at all stages • Company banner displayed at the main music stage & scrim • One 10 x10 booths for on-site promotional use (electricity included) • Rights for sampling & premium giveaways from booths • 2 all access passes (including backstage VIP) • 1 parking passes

Media & Advertisement: • Half page ad and coverage in La Voz del Paseo Boricua news- paper & E-magazine post the festival • 24th annual Fiesta Boricua banner • 20,000 Flyers • 5,000 posters • 50,000 programs

13 $2,500 Title Sponsor Benefits:

Pre-Celebration: • 2 tickets for the Awards Gala Dinner • Mentions on stage

Celebration: September 1 & 2, 2018: • Company name mentions at all stages • Company banner displayed at the main music stage & scrim • 2 all access passes (including backstage VIP) • 1 parking pass

Media & Advertisement: Sponsorship acknowledgement in the following: • 20,000 Flyers • 5,000 posters • 50,000 programs • 15,000 copies Fiesta Boricua insert in La Voz de Paseo Boricua newspaper

All photos pages 10-14 by: Charlie Billups, Elias Carmona, Sam Reyes, & Ivan Vega

14 Thank you 2017 Sponsors

15 Details and Terms Make checks payable to: Puerto Rican Cultural Center /Fiesta Boricua 2739 W. Division St. Chicago, Il. 60622 Attn: Lisette Fuentes

Name: Title:

Organization: Phone:

Address: State: Zip:

Contact:

Email:

Sponsorship Level:

Online sponsorship and vendor payments are accepted at http://prcc-chgo.org

Authorized Signature: Send this form with check to address listed above or fax to (773) 913-0706

Fiesta Boricua Coordinating Committee

Music Coordinator Administrative & Production Coordinator Luis Rosa & Juan M. Calderón [email protected] • [email protected]/ (773) 895-9032

Food & Merchant Vendor Coordinator Zenaida López (312) 952-8213 • [email protected]

Coordinating/Host Agency: Puerto Rican Cultural Center 2739-41 W. Division St. • Chicago, IL 60622