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March 2013 Newsletter of the Press Club of Cleveland

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March 2013 Newsletter of the Press Club of Cleveland Join Us on March 2013 Newsletter of The Press Club of Cleveland Changes, and then some The Press Club of Cleveland in association with The Cleveland Indians presents Michael E. Bennett President, Press Club Despite the focus on "Make Your Best multimedia journal- Career Transition Pitch" ism transformation and technology, some Looking to Make Your Move to Corporate things stay the same: Communications, Media Relations or Public “reporters have to take Relations? Join Us to Hear How Some of Cleveland's a big pile of informa- tion and weed it down to a very concise Legendary News People Made the Corporate Jump story. You want to find stories, you want and Get Sage Advice on How You Can, too! to hear their voices. It’s your experience Join The Press Club Of Cleveland on April 5, 2013, as a reporter that’s going to capture the as Our Expert Panel Helps Show You How To Make story,” said Mike Harris, chief photogra- a Career Transition. pher for WEWS-TV/Channel 5. continued on page 5 > “You’re going to use your journal- ism, once you get past the equip- ment,” said the Emmy Award-winner Putting the “story” in visual storytelling Harris at the first Press Club work- shop in the “Mastering Multimedia WEWS-TV5 trainer offers practical tips in multimedia workshop Communications” series – even as he Telling stories in a multimedia world the 18 people at the workshop on “Telling offered instruction on how to best use requires good lighting, good sound and Visual Stories.” The Press Club collaborated the equipment and technology. (See good visuals. But mostly it requires people with Cleveland State University’s School article in this issue.) who have stories to tell, and communica- of Communications to present the series It was a good reminder to always tions professionals who can capture those in CSU’s Main Classroom Building. Dr. focus on the basics. (Remember the 5 stories, Mike Harris, chief photographer for George Ray, the school’s director, welcomed Ws and an H? Do they even teach those WEWS-TV/Channel 5, told attendees at the group. anymore?) But the basics alone aren’t the first workshop in The Press Club series The crowd included everyone from stu- enough, and success today means apply- “Mastering Multimedia Communications; dents to print professionals to multimedia ing those basics to changing times, situa- Reinventing yourself for a cross-platform journalists looking to learn new skills. The tions and needs. w or l d .” workshop followed the successful series For some people, that means learning Harris, an Emmy-award winning videog- kick-off on Feb. 6 at the Market Garden new buttons to push on new devices, and rapher, has spent his career telling visual Brewery. Three more workshops are logging onto new platforms to distribute stories and teaching others how to do so. planned. (See list on page 4 or visit www. messages. The multimedia workshops At Channel 5, he trains reporters and pho- pressclubcleveland.com for details and to will help communicators become more tographers on multimedia journalism tech- sign up now.) comfortable doing that. Sign up now for niques, including the latest technology. Harris acknowledged there is a learning the remaining sessions and encourage On March 6, he brought that knowledge curve for non-MMJs (multimedia journal- your colleagues to join you. – and several pieces of the technology - to continued on page 4> For other people it means training for new careers – which will be the topic at the “Make Your Best Pitch” event in partnership with Cleveland Indians (Friday, April 5, 11:30 a.m.- 1:30 p.m. at Progressive Field). This year’s theme is “Make Your Best Career Transition Pitch.” It will offer practical advice for moving into or advancing in corporate communications, media relations and continued on page 2 > 28022 Osborn Road Cleveland, Ohio 44140 | 440-899-1222 | Fax: 440.899.1010 | www.pressclubcleveland.com 2 The Press Club of Cleveland March 2013 Fifty Shades of Typos By Laurie Mitchell, Certified Personnel Consultant When addressing recounted their bashing by verbose, hys- English. I’ve found that people who make college students, recent terical feminists in the British rags I read fewer mistakes on a grammar test also graduates, young pro- last summer while in Scotland, I heard make fewer mistakes when they are doing fessionals and even myself saying, “You know, it’s amazing that something completely unrelated to writ- old pros on how to books even in their 1000th printing have ing – like stocking shelves or labeling parts interview successfully, more typos per page than I have digits. I … I hire people who care about details and how to craft a did hate wading through the ubiquitous … Applicants who don’t think writing is résumé, a cover letter typos.” Has copy proofing fallen victim important are likely to think lots of other and follow-up notes, to cost containment at publishing houses (important) things aren’t important … I begin by identifying even for runaway best sellers? Obviously, Grammar is my litmus test. All applicants myself as “Chief of the Grammar Police” the great unwashed and some others don’t say they’re detail-oriented; I just make my and asking everyone present who knows give a hoot about grammar. employees prove it.” what a gerund is to raise a hand. The older One of my personal heroes is Kyle A few years ago, a recent grad lambasted I get, the fewer hands go up. Wiens, CEO of iFixit, who wrote in a July me when I corrected her usage of “full It’s almost a given that no one under 45 20, 2012, Harvard Business Review blog proof” when she meant “foolproof.” “I did can define a gerund even if the word has post “I won’t hire people who use poor two internships in newsrooms so I know been encountered in conversation or on grammar. Grammar is relevant for all what I’m talking about,” she retorted. “You paper, oops, the screen. And, since gram- companies. Yes, language is constantly need to go back to community college and mar, per se, hasn’t been taught in public changing, but that doesn’t make grammar take a basic English grammar course.” middle and high schools in 15 to 20 years, unimportant. Good grammar is credibility, younger communicators who never have especially on the internet. In blog posts, on P.S. All grammar mistakes in this article experienced the joy of diagramming a Facebook statuses, in emails, and on com- are evidence of poor copy proofing by the complex sentence are clueless about the pany websites, your words are all you have. editor! compositional minutiae older writers love They are a projection of you in your physi- to tinker with. OK, flog me with wet noo- cal absence. And, for better or worse, peo- dles for the preposition at the end of that ple judge you if you can’t tell the difference Laurie Mitchell & Company, Inc. sentence! between their, there, and they’re. Good Marketing Communications Recently, I was discussing the “merits” of grammar makes good business sense – and Executive Search the Fifty Shades of Gray trilogy with two not just when it comes to hiring writers… [email protected] cousins who are oft-published intellectuals. “Grammar signifies more than just a www.LaurieMitchellCompany.com As I espoused the books’ “positives” and person’s ability to remember high school CHANGES FROM PAGE 1 public relations. nominations are open for the Cleveland Press Club Member The all-star panel includes veteran news Journalism Hall of Fame and the Chuck journalists who have made the switch: Heaton Award. Please submit candidates Anniversaries: Mike Conway (Sherwin-Williams), Don ASAP. March Olson (Medical Mutual), Dick Russ (North The Press Club continues its own move Coast Community Homes), Mary Ann into the new era with renewed strength 10 Years Sharkey (consultant) and Loree Vick (UH). and purpose. We welcomed a host of new Steve Gleydura Sign up today. members the past few months. Check out Even as we prepare for change, we some profiles in this edition and watch for 4 Years look to the past with respect and honor: more to come. Lee Moran I concluded last month’s column with Mary Patton a list of ways you can help The Press Don Baker Club perform its service, including link- Julie Haug Feagler ing with us on Facebook and Twitter (@ A publication of PressClubCleve). 3 Years The Press Club of Cleveland Here’s one more: join a Press Club com- Jennifer Keirn mittee and help direct the group’s activities. Editor It’s a great way to get involved, network, 2 Years Lee Moran have an impact – and have fun. Thanks Bob Jacob [email protected] to those who responded to the emailed Associate Editor request; if you haven’t signed up, watch for 1 Year Maryana Bradas an update or contact me at mebennett@ Amy McGahan outlook.com or 216-408-3874. Matt O’Donnell March 2013 The Press Club of Cleveland 3 Nominations sought for Journalism Hall of Fame Deadline May 1 for HOF, Chuck Heaton Award nominees “Serving and honoring communications About this time every year, people want professionals since 1887.” to know: how are inductees selected for Where in the world is the President: Michael E. Bennett The Press Club of Cleveland’s Journalism Hall of Fame? Bennett Consulting 216/408-3874 Hall of Fame and chosen for the Chuck Plaques of all inductees into the [email protected] Heaton Award? Journalism Hall of Fame are on display Immediate Past President: Ed Byers Well, it all begins with you! You nomi- at Nighttown restaurant in Cleveland Medical Mutual of Ohio 216/687-2685 nate - you choose.
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