April D. Snell Increasing Listenership by Engaging, Educating and Empowering the Community PR Plan by: April D. Snell I have abided by the UNCG Academic Integrity Policy on this assignment. As work contained with is my own work and follows the guidelines provided. ____________________________________________________ April D. Snell Section One: Situational Analysis April D. Snell Contact Information: WUAG 103.1 FM 402 Tate Street • Brown Building Room 210, UNCG Greensboro, NC 27412 Phone: 336-334-4308 Email:
[email protected] Website: www.wuag.net Days and Hours of Operation: Sunday through Saturday 12:00 A.M.- 12:00 P.M. Description of Service: WUAG was first established and funded by the University of North Carolina at Greensboro in 1964. The day-to-day operations of WUAG are lead by part-time General Manager, Randal Quillian. The goal of WUAG is to educate its listeners in areas of music, public service . www.wuag.net Mission Statement: The goal of WUAG is to educate its listeners in areas of music, public service announcements, sports and news updates, and daily concert/event calendars. WUAG is here to serve the community of UNCG and the entire city of Greensboro, NC. www.wuag.net April D. Snell Administrative Staff: Randall Quillian General Manager Phone: 336-334-4308 Email:
[email protected] Gabriel McNair Program Manager Phone: 336-334-4308 Email:
[email protected] Viki Han News Director Phone: 336-334-5470 Email:
[email protected] GROW Blog – http://wuagnews.tumblr.com/ Jen Nelson Promotions Director Phone: 336-334-5588 Email:
[email protected] Promotions Blog – http://wuagpromo.tumblr.com/ Diego Vergara Music Director WUAG 103.1 FM Phone: 336-334-5688 Email:
[email protected] Music Director Blog - http://wuagmusic.tumblr.com/ April D.