Google Glasses a Long Way from Utilizing This Technology
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SPRING/SUMMER 2019 Serving the Medical Meeting & Event Industry GOOGLE GLASSES A LONG WAY FROM UTILIZING THIS TECHNOLOGY LEADING LOCATIONS – SPECIALIZED VENUES FOR MEDICAL MEETINGS ALCOHOL – HOW MUCH IS EXCESSIVE FOR WOMEN? AIRHELP – THIS ANNUAL REPORT REVEALS THE WORLD’S BEST AIRLINES AND AIRPORTS POLSENELLI LAW FIRM – ASSISTING HEALTHCARE INDUSTRY BEYOND LEGAL ADVICE The Newest Family Destination in the Midwest. St. Louis Union Station is an icon of St. Louis heritage with a Four Diamond Hotel designed to The Newest Family Destination in the Midwest.St. Louis Union Station is an icon of St. Louis heritage with a Four Diamond Hotel designed satisfy visitors who like their stay to be quietly luxurious and remarkably unique. Indulge at the St. Louis Union Station is an icon of St. Louis heritage with a Four Diamond Hotel designedto satis tofy visitors who like their stay to be quietly luxurious and remarkably unique. Indulge majestic Grand Hall, with its exquisite 3D Light Show displayed across a 65 foot tall arched ceiling, satisfy visitors who like their stay to be quietly luxurious and remarkably unique. Indulgeat the at majestic the Grand Hall, with its exquisite 3D Light Show oering a selection of small oering a selection of small plate specialties, hand crafted cocktails, wines and local micro brews. majestic Grand Hall, with its exquisite 3D Light Show displayed across a 65 foot tall archedplate specialties,ceiling, hand crafted cocktails, and local micro brews. Enjoy the breathtaking Enjoy our Train Park and the breathtaking intrigue of fire and light synchronized to music on the intrigue of fire and light synchronized to music on the lake. And not to miss, our amazing oering a selection of small plate specialties, hand crafted cocktails, wines and local micro brews. Our fully renovated Four Diamond Hotellake. with And over not 130,000 to miss, square our amazing feet of expansion meeting and transformationconvention to a family destination as the expansion and transformation to a family destination as the St. Louis Aquarium at Union spaceEnjoy is ourthe Trainleading Park host and of the meetings breathtaking in the intrigue Midwest, of fire designed and light for synchronized a quietly luxurious to music and on the St. Louis Aquarium at Union Station opens in fallStation of 2019, opens bringing in fall ofto 2019,our historic bringing national to our historiclandmark national landmark thousands of lake. And not to miss, our amazing expansion and transformation to a family destination as the remarkably unique stay. Entertainmentthousands is abundant of aquaticat the station animals with from the around Grand the Hall’s aquaticworld. small animalsDistinctive plate from in around our one-of-a-kind the world. amenities St. Louis Aquarium at Union Station opens in fall of 2019, bringing to our historic national landmark dining, cocktails, micro brews and exquisiteand services, 3D Light discover Show, Fire our exceptionaland Light synchronized qualities that towill music make your stay a historical experience. thousands of aquatic animals from around the world. Distinctive in our one-of-a-kind amenities on the lake, and not to miss, the amazing expansion and transformation to a family destination as and services, discover our exceptional qualities that will make your stay a historical experience. the St. Louis Aquarium at Union Station opens in fall 2019, bringing thousands of aquatic animals from around the world to our national landmark. 1820 Market Street St. Louis, M issouri 3 14.621.5262 stlouisunionstation.com 1820 Market Street St. Louis, M issouri 3 14.621.5262 stlouisunionstation.com 1820 Market Street St. Louis, M issouri 3 14.621.5262 stlouisunionstation.com Clock Tower 1820 Market Street St. Louis, M issouri 3 14.621.5262 stlouisunionstation.comGuest Room Clock Tower Grand Hall Guest Room 3D Light Show Clock Tower Grand Hall St. Louis Guest Room 3D Light Show Aquarium Grand Hall St. Louis Aquarium Clock3D Tower Light Show at Union Station GuestSt. LouisRoom Aquarium Grandat Union Hall Station 3D Light Sho w St. Louis Aquarium The Midwest’s leading host of meetings and now 2 MEET MED Spring/Summer 2019 the newest family destination. The leading host of meetings in the Midwest and in fall 2019 the newest family destination . Our Four diamond Hotel, a fully renovated landmark with over 130000 square feet of meeting and convention space, is the leading host of meetings in the midwest. Designed to satisfy visitors who like a luxurious and remarkably unique stay, indulge at the majestic grand hall with small plate specialties, hand cragted cocktails local micro beers and an exquisite 3D Light Show. Tnjy breathtaking fir and light synchronized to jusic on the lake. And not to miss, the amazing expansion and transformation a family destination as the St louis Aquarim at unon station open sin fall of 2019, bringing thousands of aquatic animals from around the world to out histoc hational landmark, Our Four Diamond Hotel is now the leading host of meetings in the midwest with a fully renovated landmark with over 130,000 square feet of meeting and convention space designed to satisfey visiores who like their stay to be luxurious and remarkable uniqre. Indulge at the majestic grandhall with an exquisite 3d light show oering small palate specialties, hand crafted cocktails and local micro bres. MAXIMIZE YOUR MEDICAL MEETING EXPERIENCE. SPRING/SUMMER 2019 ADVERTISE IN Publisher/Editor Joseph W. Clote Graphic Designer Rosanna Cerutti Contributing Writers Melissa Kinworthy, MS, LASAC Kaitlyn Wallace Astrid Zeppenfeld Technology Consultant Rooban Gopalakrishnan Account Managers Joseph W. Clote Freddy Gipp Michelle Hoog Victoria Matthews Financial Controller Karen Spain Office & Event Manager Olivia Orman Circulation Coordinator Jacqueline Ogina MeetMed™ MeetMed™ is published by Publishing Concepts, LLC Advertising Inquiries: Joseph Clote • [email protected] 6590 Scanlan Avenue • St. Louis, Missouri 63139 Phone 314-781-8880 • Fax 314-781-8848 www.MeetMags.com Editorial Office Editorial submissions & inquiries only: Christine Frank • [email protected] 6590 Scanlan Avenue • St. Louis, Missouri 63139 Postmaster: Send address changes to: MeetMed™ 6590 Scanlan Avenue St. Louis, Missouri 63139 Copyright 2019 Publishing Concepts LLC Printed in U.S.A. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without written permission. Unsolicited manuscripts submitted to MeetMed™ will not be returned. Follow us on: www.MeetMags.com 3 WHO MOVED MY GOOGLE GLASSES? The Changing Landscape of Medical Meetings and How We Can Adjust Our Planning to Keep Up BY ASTRID ZEPPENFELD If you have been to any kind of conference lately, you probably From any conference, one hopes to come away with new knowledge and remember exactly which parts you truly enjoyed and which new business relationships. That’s pret- information you could have easily continued to live without. ty much universal; otherwise, confer- In addition, you can probably also recall what type of food was ences would not be this popular. As a physician, the incentive is not to build served, as well as the layout of the conference room. relationships with new clients. If you are going through the trouble of flying As meeting planners, we are constantly CAPTIVATE YOUR AUDIENCE across the country to attend a medi- trying to come up with new, innovative Historically, medical conferences cal conference, you are not hoping to ideas to make the next meeting even bet- were always centered around long lec- “drum up business” on your trip. ter than the one before. You want your tures. With technological advancement, What you want to bring home with attendees to be happy with what they these lectures became more colorful you is new and relevant knowledge. are paying for. You want everyone to go (think: power point pictures). But even But while at the conference, you want home happy and armed with that great power point presentations can get bor- to spend quite some time connecting new knowledge you imparted during the ing because the human mind cannot with the other attendees and discuss- meeting. It is natural to want to outsmart concentrate on one thing for long peri- ing either current issues or your newly the competition and outdo yourself ods of time; in fact, for many people 20 acquired information from the confer- every time. So you up the ante. You pull minutes is usually the max. ence. As a medical meeting planner, out your comment cards from last year’s As Dr. Johnston, Dean of Dell Medi- you try to be intentional about creating conference and check the “improvement- cal School at The University of Texas at an atmosphere that allows time for the suggestions” column. You remember in Austin, pointed out to me, “Everyone personal connection that your attendees minute detail what your attendees didn’t gets so tired of slides.” He suggests to are looking for. In the business world, it like last year and have already nixed it keep presentations short and the focus is often said that in order to climb the from your planning for this event. But on problem-solving rather than infor- corporate ladder, you need “vitamin C” what kind of improvements do you need mation-dumping. – connections. This type of vitamin can- to make this time around? Dr. Johnston explained that big medi- not be prescribed; doctors have to work • Serve even better food and more of cal meetings are testing new things all just as hard as everyone else to form it it. Check. the time. At an international stroke themselves. Hard to do if the conference • Offer a longer happy hour or another conference last year, he had to prepare a is all lectures. Meet & Greet right before the start of TED-talk like mini presentation with a the conference. Check. limited number of slides.