Google Glasses a Long Way from Utilizing This Technology

SPRING/SUMMER 2019

Serving the Medical Meeting & Event Industry

GOOGLE GLASSES A LONG WAY FROM UTILIZING THIS TECHNOLOGY

LEADING LOCATIONS – SPECIALIZED VENUES FOR MEDICAL MEETINGS ALCOHOL – HOW MUCH IS EXCESSIVE FOR WOMEN? AIRHELP – THIS ANNUAL REPORT REVEALS THE WORLD’S BEST AIRLINES AND AIRPORTS POLSENELLI LAW FIRM – ASSISTING HEALTHCARE INDUSTRY BEYOND LEGAL ADVICE The Newest Family Destination in the Midwest.

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MEETING EXPERIENCE. SPRING/SUMMER 2019 ADVERTISE IN Publisher/Editor Joseph W. Clote Graphic Designer Rosanna Cerutti

Contributing Writers Melissa Kinworthy, MS, LASAC Kaitlyn Wallace Astrid Zeppenfeld

Technology Consultant Rooban Gopalakrishnan

Account Managers Joseph W. Clote Freddy Gipp Michelle Hoog Victoria Matthews

Financial Controller Karen Spain

Office & Event Manager Olivia Orman

Circulation Coordinator Jacqueline Ogina

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www.MeetMags.com 3 WHO MOVED MY GOOGLE GLASSES? The Changing Landscape of Medical Meetings and How We Can Adjust Our Planning to Keep Up BY ASTRID ZEPPENFELD

If you have been to any kind of conference lately, you probably From any conference, one hopes to come away with new knowledge and remember exactly which parts you truly enjoyed and which new business relationships. That’s pret- information you could have easily continued to live without. ty much universal; otherwise, confer- In addition, you can probably also recall what type of food was ences would not be this popular. As a physician, the incentive is not to build served, as well as the layout of the conference room. relationships with new clients. If you are going through the trouble of flying As meeting planners, we are constantly CAPTIVATE YOUR AUDIENCE across the country to attend a medi- trying to come up with new, innovative Historically, medical conferences cal conference, you are not hoping to ideas to make the next meeting even bet- were always centered around long lec- “drum up business” on your trip. ter than the one before. You want your tures. With technological advancement, What you want to bring home with attendees to be happy with what they these lectures became more colorful you is new and relevant knowledge. are paying for. You want everyone to go (think: power point pictures). But even But while at the conference, you want home happy and armed with that great power point presentations can get bor- to spend quite some time connecting new knowledge you imparted during the ing because the human mind cannot with the other attendees and discuss- meeting. It is natural to want to outsmart concentrate on one thing for long peri- ing either current issues or your newly the competition and outdo yourself ods of time; in fact, for many people 20 acquired information from the confer- every time. So you up the ante. You pull minutes is usually the max. ence. As a medical meeting planner, out your comment cards from last year’s As Dr. Johnston, Dean of Dell Medi- you try to be intentional about creating conference and check the “improvement- cal School at The University of Texas at an atmosphere that allows time for the suggestions” column. You remember in Austin, pointed out to me, “Everyone personal connection that your attendees minute detail what your attendees didn’t gets so tired of slides.” He suggests to are looking for. In the business world, it like last year and have already nixed it keep presentations short and the focus is often said that in order to climb the from your planning for this event. But on problem-solving rather than infor- corporate ladder, you need “vitamin C” what kind of improvements do you need mation-dumping. – connections. This type of vitamin can- to make this time around? Dr. Johnston explained that big medi- not be prescribed; doctors have to work • Serve even better food and more of cal meetings are testing new things all just as hard as everyone else to form it it. Check. the time. At an international stroke themselves. Hard to do if the conference • Offer a longer happy hour or another conference last year, he had to prepare a is all lectures. Meet & Greet right before the start of TED-talk like mini presentation with a the conference. Check. limited number of slides. The time limit BACK TO THE DRAWING BOARD • Book a new, fantastic hotel with was 18 minutes and Dr. Johnston told Dr. Johnston suggests to go back to state-of-the-art conference rooms. me that he thinks “it really worked. It the drawing board, literally. He de- Check. led to more questions and more discus- scribes an interesting approach to medi- • Plan even more enticing breakout- sions in the hallway later. And that’s re- cal meetings. In the past, a medical sessions. Check. ally what it is all about. conference on epilepsy, for example, • Newest technology gadgets for raf- entailed a few epileptologists presenting fles and giveaways? Check. Check. WHAT CAN YOU GAIN BY BEING on various related topics. They had their And check. WITH OTHER PEOPLE? presentations ready to go and by asking

4 MEET MED Spring/Summer 2019 FEATURE: WHO MOVED MY GOOGLE GLASSES?

the audience questions, they could gauge its level of knowledge any venue, not knowing whether the conference room all the on the subject. If you are inviting speakers, Dr. Johnston sug- way across the country has the bandwidth and technology to gests that the “speaker needs to know the level of knowledge in support such a get-together. But, as it turns out, nobody uses the audience beforehand” to make the presentation the most Google glasses at a medical conference (yet!). Furthermore, effective. there are educational simulation centers specifically designed His ideal approach to teaching new concepts is to ask ques- for these activities. tions, break the audience up into smaller groups and say, “Solve When I asked Dr. Johnston about the changing technology this. What is the best way to optimize care, for instance?” The at medical meetings and how meeting planners are keeping up groups all have post-it notes and pens at their disposal and off with it, he informed me that at one conference he attended they go to create their drawing boards. Dr. Johnson would recently, “the least valuable part was the technology because it then assign one “leader” of each group to discuss their findings, showed how ignorant we are”. which can vary quite a bit, depending on the level of expertise Evidently, during the presentation, attendees were supposed in each group. He adds that, “you would ideally want to create to interact with the presenter and the information via techno- diverse backgrounds at the tables; groups formed with people logical equipment; however, the connection kept breaking, so from the pharma-industry, people with a nursing background, all this great technology didn’t enhance the meeting as much as well as specialists. It’s an opportunity to challenge people to as planned. solve problems together. Part of it is just giving people permis- Good news for medical meeting planners and convention sion to do a different way.” centers alike: no need to extend your budgets to accommo- date the ever-evolving technology in presenting medical issues. FANCY TECHNOLOGY – NO THANK YOU! At least not yet. It’s actually still more about human connec- When I first set out to write this article; frankly, I was ex- tion; gaining knowledge can easily be done online these days. pecting to find out that I would have to soon start a follow up So medical conventions are not going online anytime soon, article on the most technologically advanced meeting places it seems. Keep the meetings personal. And the presentations that cater specifically to the medical industry. short. And have fun. Check. Check. And check. I had naïvely envisioned seasoned physicians sitting around tables in teams, performing virtual surgeries using their Google Astrid Zeppenfeld is a writer and MM&E’s glasses and I asked myself, “How can a meeting planner book editor/business development manager from St. Louis.

Confused About Healthcare Compliance?

Pat Schaumann’s clear and comprehensive guide, Breaking The Code to Healthcare Compliance, Fourth Edition, has greatly expanded international sections.

BREAKING THE CODE TO HEALTHCARE COMPLIANCE

is written primarily for those who - is written primarily for those who - - Breaking the Code to Healthcare Compliance continues to be the primary resource - Breaking the Code to Healthcare Compliance Breaking the Code to Healthcare Compliance devote a major portion of their time to working in the healthcare industry. Whether devote a major portion of their time to working in the healthcare industry. Whether you are a manufacturer, physician, group purchasing organization (GPO), Physi book for the Healthcare Meeting Compliance Certificate (HMCC) program, you are a manufacturer, physician, group purchasing organization (GPO), Physi cian-Owned Distributorship (POD), or teaching hospital, or are involved in plan cian-Owned Distributorship (POD), or teaching hospital, or are involved in plan ning and reporting transparency and spend, having a basic understanding of the ning and reporting transparency and spend, having a basic understanding of the - who, what, where, and how of the Physician Payments Sunshine Act will enhance -- sponsored by Meeting Professionals International (MPI). Currently there are who, what, where, and how of the Physician Payments Sunshine Act will enhance - your knowledge and scope of reasoning. Breaking the Code to Health your knowledge and scope of reasoning. Breaking the Code to Health

“In today’s world, if anything is changing more rapidly than healthcare, it is the number of regu 1,300 HMCC’s worldwide and it has become the most recognized designation lations“In today’s that govern world,, theifis anythingan healthcare indispensible is changingindustry. resource morePat Schaumann’s for rapidly anyone than tasked book,healthcare, with navigating it is the—Donn number the complex H. of Herringregu , is an indispensible resource for anyone tasked with navigating—Donn the complex H. Herring carelations Compliance that govern the healthcare industry. Pat Schaumann’s book, care Compliance Attorney At Law / Health Care Practice Group international, federal, and state requirements that govern the healthcareAttorney Atindustry, Law / Health including Care Practice the Group meetingsinternational, held federal,by its members.” and state requirements that govern the healthcare industry, including the in the healthcare and life science meeting industry. The guide is a must for those meetings held by its members.”

—Hailing Wang —Hailing Co.,Wang Ltd. Co., Ltd. “With healthcare business increasing in China, compliance education will be important and this book who plan and arrange medical or healthcare meetings worldwide. Also used can“With be ahealthcare very good business resource increasing to those working in China, with compliance medical meetingseducation and will events.” be important and this book can be a very good resource to those working with medical meetings and events.” ” sheds light on a very dark and unknown aspect Executive Director of Present China / General Manager of America” sheds & Atlantic light Division, on a very Beijing dark Youth and Travel unknown Service aspect Executive Director of Present China / General Manager of America & Atlantic Division, Beijing Youth Travel Service by hotels, convention centers, audio-visual companies, trade show/exhibit —James Vachon Pat Schaumann “Breaking the Code to Healthcare Compliance Pat Schaumann Breaking the Code to Healthcare Compliance —James Vachon of“ this industry. Time moves forward and requirements are being defined and many of the people whoof this will industry. be impacted Time by moves this don’tforward even and realize requirements its happening. are being This defined book is and a wonderful many of the resource people towho help will navigate be impacted this changing by this don’troadmap.” even realize its happening. This book is a wonderful resource companies, restaurants, third party planning companies and other providers to help navigate this changing roadmap.” Associate Director, Events, Meetings and Conventions Millennium: The Takeda Oncology Company Associate Director, Events, Meetings and Conventions Millennium: The Takeda Oncology Company

—David Peckinpaugh, CMP —David Peckinpaugh, CMP of support products and services. The book is also a recommended resource “If there is one word that will dominate the landscape of the healthcare industryPresident /in Maritz the comingTravel Company years“If there it is is“compliance.” one word that If will you dominate want to have the landscapea full understanding of the healthcare of the ever-changingindustryPresident /in Maritz the landscape comingTravel Company years it is “compliance.” If you want to have a full understanding of the ever-changing landscape of governmental regulations, then this is the book for you.” - of governmental regulations, then this is the book for you.” - CMP, CSEP, DMCP, HMCC CMP, CSEP, DMCP, HMCC for the Events Industry Council’s CMP HC —Kristen Knauer, HMCC —Kristen Knauer, HMCC “Pat has helped our organization in understanding the complicated regulationsGlobal Sales of Director healthcare / Fogo de Chao meeting“Pat has compliance, helped our organizationand in turn we in supportunderstanding meeting the planners complicated more effectively.regulationsGlobal Sales Thisof Director healthcare has /signifi Fogo de Chao cantlymeeting increased compliance, our sales and in turnthe segment.” we support meeting planners more effectively. This has signifi (Healthcare) certification program. cantly increased our sales in the segment.” —Julie Hills, HMCC —Julie Hills, HMCC “This book shines a light on the ever-changing healthcare compliance landscape so you can steer clear“This of book the manyshines dangerous a light on andthe ever-changingexpensiveManaging landmines.” healthcare Director of compliance Corporate Group landscape Sales / Hilton so you Worldwide can steer Sales clear of the many dangerous and expensiveManaging landmines.” Director of Corporate Group Sales / Hilton Worldwide Sales

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Breaking The Code 4th Ed_Half Page Horiz_MeetMed.indd 1 www.MeetMags.com8/5/17 9:42 PM 5 FEATURE: 2019 AIRHELP SCORES

AIRHELP UNVEILS WORLD’S BEST AIRLINES & AIRPORTS IN ANNUAL AIRHELP SCORE

AirHelp, the world’s largest organization for air passenger rights, an- by executing the rightfully owed compensation claims quickly and nounced the results of its annual AirHelp Score which rates global without hassle earn customers’ trust in this highly competitive mar- airlines and airports. First launched in 2015, AirHelp Score is the ket,” said AirHelp CEO and co-founder Henrik Zillmer. most comprehensive data-based evaluation of airlines and airports, rating them on service quality, on-time performance, claim process- AIRHELP SCORE’S AIRPORT RATINGS SHOW ing and food and shops – taking into account flight and after-flight IMPROVEMENT IS STILL NEEDED services. Among 132 analyzed airports, customers enjoyed the best experience To create this ranking, AirHelp has used top data sources, includ- at Hamad International Airport, Tokyo Haneda International Air- ing its database of flight statistics, which is one of the largest and most port and Athens International Airport, who have ranked as the top comprehensive in the world, tens of thousands of customer opinions three airports since the first AirHelp Score ranking. Eindhoven Air- and its own experience in helping 10 million passengers around the port, Kuwait International Airport, and Lisbon Portela Airport fell world process compensation following flight disruption. short with the bottom spots this year. All airports were rated based on on-time performance, service quality and food and shopping options. THE 2019 AIRHELP SCORE RESULTS PROVE AIRLINES “It is clear the global airline industry is in need of significant im- WHO PUT CUSTOMERS FIRST COME OUT AHEAD provement, with overbooked flights and cancellations making nation- The highest rated airline in the 2019 AirHelp Score rankings is Qatar al headlines month after month, and the consistent mistreatment of Airways, which has successfully held its top position since 2018 due passengers,” said Zillmer. “Although most U.S. airlines and airports to consistency in effective claims processing and high punctuality. rated well this year, there is still a lot of work to be done as more than Specifically, Qatar Airways scored 7.8 for claim handling and 8.4 for 90% of U.S. travelers are still unaware of their air passenger rights.” its on-time performance. Other than Qatar Airways, a major shift occurred among the rest of the top five airlines; American Airlines, HOW THE AIRLINES AND AIRPORTS ARE RATED Aeromexico, SAS Scandinavian Airlines and Qantas ranked second The 2019 AirHelp Score marks the company’s eighth report since it through fifth, which showed significant achievement in claims pro- began evaluations in 2015. AirHelp developed this report to com- cessing and punctuality. bine expert knowledge and industry expertise to give air passengers While the top five airlines scored well in passenger-focused areas better predictions for what their experiences will look like at differ- like claims processing and punctuality, several of the lowest rated ent airports, how the airlines will treat them under normal circum- airlines, including Ryanair, Korean Air, EasyJet, and Thomas Cook stances, and what to expect if their flight gets delayed, canceled or Airlines, made headlines this year for mistreatment of passengers. For overbooked. To determine the airline rankings, AirHelp rates airlines example, Ryanair’s staff went on strike, causing countless disruptions, equally on three areas, including claims processing, on-time perfor- and then the airline refused to pay out the compensation that passen- mance, and quality of service. Airports’ scores are determined by on- gers were owed. This shows that poor passenger support when flight time performance, which accounts for 60% of the score, and then plans go wrong will show in poor rankings. quality of service, which is 20% of the score, and food and shopping “The 2019 AirHelp Score proves that airlines with higher passen- options which makes up the remaining 20% of the score. ger satisfaction provide more than consistent punctuality. We need to keep in mind that airlines are dealing with a new type of trav- eler: educated, increasingly aware of her needs and rights, and able RATINGS FOR THE TOP 50 AIRPORTS to choose between a broad range of air carriers. It means that even The chart on the facing page lists the Top 50 Airports and their those airlines which cannot keep their punctuality high have a chance scores for On Time Performance, Quality of Service, and Quality to keep passengers connected to their brand by providing a positive of Retail. For the AirHelp Scores for all 132 airports rated, please after-flight service when their travel plans go wrong. Our study shows visit med.meetmags.com. that airlines that put passengers first and hold themselves accountable

6 MEET MED Spring/Summer 2019 NEW AIRPORT ON TIME QUALITY 0F QUALITY POSITION CODE AIRPORT NAME COUNTRY PERFORMANCE SERVICE OF RETAIL SCORE 1 DOH Hamad International Airport Qatar 8.3 8.5 8.5 8.39 2 HND Tokyo International Airport Japan 8.4 8.4 8.4 8.39 3 ATH Athens International Airport Greece 8.1 9.0 8.7 8.38 4 CWB Afonso Pena International Airport Brazil 8.4 8.4 8.3 8.37 5 GDN Gdansk Lech Wałesa Airport Poland 8.2 8.7 8.5 8.35 6 SVO Sheremetyevo International Airport Russia 8.5 8.1 8.0 8.35 7 SIN Changi Airport Singapore Singapore 7.8 9.2 8.7 8.27 8 HYD Rajiv Gandhi International Airport India 7.8 9.0 8.8 8.27 9 TFN Tenerife North Airport Spain 8.2 8.4 8.2 8.26 10 VCP Viracopos/Campinas International Airport Brazil 8.4 8.2 7.9 8.25 11 REC Recife International Airport Brazil 8.1 8.4 8.1 8.19 12 UIO Mariscal Sucre International Airport Ecuador 7.8 8.8 8.7 8.16 13 BSB Brasília–Presidente Juscelino Kubitschek International Airport Brazil 8.2 8.2 7.9 8.14 14 CRL Brussels South Charleroi Airport Belgium 8.6 7.6 7.2 8.12 15 CNF Tancredo Neves International Airport Brazil 8.1 8.3 7.9 8.12 16 NGO Chubu Centrair International Airport Japan 8.3 7.8 7.8 8.11 17 SDU Santos Dumont Airport Rio de Janeiro Brazil 8.2 8.0 7.9 8.07 18 TRD Trondheim Airport Norway 8.2 8.2 7.5 8.04 19 FOR Pinto Martins–Fortaleza International Airport Brazil 8.0 8.2 7.9 8.03 20 EZE Buenos Aires Ezeiza Airport Argentina 7.7 8.6 8.5 8.03 22 BIO Bilbao Airport Spain 7.8 8.4 8.1 8.00 21 POA Salgado Filho International Airport Brazil 8.1 8.0 7.7 8.00 23 SVG Stavanger Airport Norway 8.3 7.9 7.3 8.00 24 DEL Delhi Indira Gandhi International Airport India 7.3 9.1 9.0 7.99 25 GIG Rio de Janeiro–Antonio Carlos Jobim International Airport Brazil 8.1 7.7 7.8 7.97 26 PER Perth Airport Australia 8.3 8.2 6.8 7.95 27 LPA Gran Canaria Airport Spain 7.7 8.3 8.2 7.94 28 BLL Billund Airport Denmark 8.2 7.9 7.3 7.94 29 SAW Istanbul Sabiha Gokcen International Airport Turkey 7.8 8.3 8.1 7.93 30 SCL Santiago International Airport Chile 7.6 8.5 8.3 7.92 31 CGH São Paulo/Congonhas Airport Brazil 8.0 7.8 7.7 7.92 32 SSA Salvador-Deputado Luís Eduardo Magalhães International Airport Brazil 8.0 7.7 7.7 7.91 33 MAD Madrid Barajas International Airport Spain 7.4 8.5 8.7 7.91 34 ATL Hartsfield–Jackson Atlanta International Airport United States 7.9 7.8 8.1 7.89 35 BGO Bergen Airport (Flesland) Norway 8.1 7.9 7.2 7.88 36 IAH Houston George Bush Intercontinental Airport United States 7.9 7.8 7.8 7.87 37 AUH Abu Dhabi International Airport United Arab Emirates 7.4 8.7 8.4 7.85 38 FUE Fuerteventura Airport Spain 7.7 8.3 7.7 7.84 39 YEG Edmonton International Airport Canada 8.0 7.9 7.4 7.83 40 SEA Seattle-Tacoma International Airport United States 7.9 7.8 7.8 7.83 41 LAS Las Vegas McCarran International Airport United States 7.6 8.3 7.8 7.81 42 ACE Lanzarote Airport Spain 7.6 8.4 7.9 7.79 43 RUH Riyadh Airport - King Khalid International Airport Saudi Arabia 7.2 8.8 8.6 7.77 44 KIX Kansai International Airport Japan 7.7 7.9 7.9 7.77 45 GRU São Paulo–Guarulhos International Airport Brazil 7.5 8.1 8.2 7.76 46 HEL Helsinki Airport Finland 7.4 8.6 7.8 7.76 47 CVG Cincinnati/Northern Kentucky International Airport United States 7.6 8.3 7.6 7.75 48 CPH Copenhagen Airport Denmark 7.5 8.1 8.1 7.75 49 VLC Valencia Airport (Manises) Spain 7.3 8.6 8.1 7.74 50 OSL Oslo Airport Norway 7.5 8.0 8.0 7.73

www.MeetMags.com 7 FEATURE: LEADING LOCATIONS Leading Locations: There’s a fairly straightforward recipe for setting the location of a typical meeting By Kaitlyn Wallace or conference: you look for travel acces- sibility, for nice weather, for a convention center to fit the profile of your event and a bustling and walkable surrounding area. In short, you look for a location to fulfill the needs of your event. But what changes when your event is healthcare-related? And the needs of your typical event sud- denly turn from banquets and presentations to surgical space and cadavers?

Luckily, some locations are stepping up to help you fulfill the specific needs of the medical meeting community – from committees specifically tailored to conferences in the healthcare sector to specialized venues, locations everywhere are boosting their efforts to bring the incred- ibly lucrative healthcare industry to their cities. In this spirit, here are five tech- niques that top meetings cities are using to attract medical meetings and events: Philadelphia boasts easy access to other Vegas has all of the signs of an excellent high-profile cities such as New York City meeting space. Further, Las Vegas is in and Washington D.C. It also houses the a bustling hub of healthcare develop- Philadelphia Convention Center, which ment, surrounded specifically by bioskills contains approximately one million and medical education facilities such square feet of convention space and 73 as MedCure Nevada Surgical Training meeting rooms. However, the most at- Center and the Center for Advanced Pro- tractive thing to meeting professionals fessional Education. This, coupled with in the healthcare field is PHL Life Sci- Las Vegas’s Oquendo Center (a meeting ences. It is a subdivision of the Philadel- space designed specifically for medicine, phia Convention and Visitors Bureau, including 70,000 square feet of meet- which is dedicated entirely to serving the ing space and 30 clinical labs), makes unique needs of healthcare meetings and Las Vegas a prime location for medical conferences. PHL Life Sciences works education conferences or presentations closely not only with educational institu- of new biotechnology. Finally, though tions, healthcare companies and hospi- Las Vegas is not traditionally considered tals, but also with surrounding locations an educational hub, its medical educa- in New Jersey and Delaware in order to tion sector is expanding rapidly, adding connect medical and healthcare conven- two new medical schools in the past six tions to the services and experts that can years and continuing to attract health- best serve their needs. care companies and services. This serves as an excellent example to other cities 1. PHILADELPHIA, PA: PLANNING 2. LAS VEGAS, NV: EXPANSION which are not traditionally supported by Philadelphia is the perfect example of a Las Vegas is the most obvious example of medical, scientific, or educational facili- city ramping up its efforts to create in- a prime location for meeting space: from ties. Expansion is always possible, and is frastructure for medical meetings. Along the Las Vegas Convention Center’s mil- always appealing to professionals in the with a location rich with prolific educa- lions of square feet of meeting space to industry. And all of this is part of the Las tional institutions and healthcare organi- over 150,000 hotel or motel rooms, to a Vegas Regional Strategic Plan for Medi- zations (including 29 healthcare educa- conveniently located international air- cal and Wellness Tourism, sponsored by a tion institutions, and over 100 hospitals), port and predictably beautiful weather, variety of Las Vegas healthcare and meet-

8 MEET MED Spring/Summer 2019 FEATURE: LEADING LOCATIONS Signs and Strategies for Bringing Medical Meetings to You ing professionals, which supports specific together, aims to expedite advances in of the medical meetings must be real- initiatives to make the city a center for science in medicine as well as provide ex- ized, and their importance understood, healthcare-related tourism and medical pert and outstanding services to the pub- in order for their requirements to be met meetings (similar to the work done by lic, and consists of a variety of hospitals, appropriately. For this to happen, a plan Philadelphia’s PHL Life Sciences division). research labs, and health-related organi- of action must be made, similar to those zations in close proximity to one other. made by Philadelphia and Las Vegas, 3. IRVINE, CA: SPECIFICITY This unique “medical city” is a huge at- which addresses specific concerns and Though a smaller and lesser known city traction to health-related tourism, and begin to actively reach out to the health- than many others on this list, Irvine, Cal- serves to build medical infrastructure care sector for proper communication. ifornia has made strides in making itself in the region, which is indispensable for Only with the interface of ideas between accessible to medical meetings and con- bringing medical meetings and confer- meeting and healthcare professionals can ferences. Only a 20-minute drive from ences to the area. the specific needs of the industry be ad- its larger counterpart, Anaheim (known dressed. Secondly, those needs must be for attractions such as Disneyland and an 5. WASHINGTON, DC: addressed with specificity; facilities like impressive meeting space of its own – the INFRASTRUCTURE the Axis Research and Technologies fa- Anaheim Convention Center), Irvine is Finally, Washington DC, though an obvi- cilities and the Oquendo Center most ac- home to several biotech companies and ous choice, must also be considered. This curately and effectively fill the niche of to USC, a leading research university. selection highlights the importance of medical meetings and are proven to be Most important, however, is the recently existing infrastructure: DC has access to successful. Once the community’s needs opened Axis Research and Technologies the National Institutes of Health (NIH), have been understood, the next step is facility, designed specifically for medical the Children’s National Medical Cen- innovation; new and exciting ideas, such meeting use. Axis succeeds where most ter, a leader in pediatric health, over 150 as Orlando’s Lake Nona Medical City, hotels fail, setting up lab space and high- medical organizations, and the Health- bring medical tourism and accelerate definition video, as well as accommodat- care Leadership Council, providing pull progress, both of which increase the city’s ing one of the more difficult challenges for many medical and healthcare-related worth to meeting and healthcare profes- for hotels attempting to host medical conferences interested in leadership and sionals. The final needs, expansion and meetings– storage and transportation of innovation. Further, this infrastructure infrastructure, are two sides of the same cadavers. Facilities such as these are one includes medical centers such as Inova’s coin; a city may be made attractive by its of the most attractive assets for a city Advanced Surgical Technology and Edu- infrastructure and made to be more at- looking to expand its healthcare meet- cation Center, which provides necessary tractive by the expansion of this infra- ings, and have been hugely successful not medical equipment as well as innovative structure. only in Irvine, but also in similar loca- display and recording capacities. These tions such as Columbia, Maryland. infrastructure capabilities, as well as a These ideas function as steps stones to strategic political location, make D.C. an success, but they also count as signs. 4. ORLANDO, FL: INNOVATION excellent candidate for hosting medical They count as signs that the city in ques- Orlando, home to over 4000 science and meetings and conferences. tion values the medical meeting indus- healthcare companies, has attractions try and is eager to attract and work with unique to healthcare as well as usual at- Cities are using a variety of strategies to meeting and healthcare professionals. So tributes positive for meeting planning, attract healthcare and medical meetings. next time you’re looking for a location, such as weather, entertainment, not to It is, after all, a lucrative sector which remember: Planning. Expansion. Speci- mention the state-of-the-art Orange brings with it the benefits of tourism, ficity. Innovation. Infrastructure. These County Convention Center, located near leadership and innovation to any city it are the qualities that will make a loca- Orlando International Airport. Orlando may touch down in. This need not be left tion ideal for any meeting, and that can contains an innovative and fast-growing up to chance, however. By utilizing the make your next medical meeting one to health and science “park”– Lake Nona strategies outlined above, cities can in- remember. Medical City. Lake Nona, organized to crease their appeal to the healthcare sec- Kaitlyn Wallace is a contributing writer/editor from St. Louis, bring medicine, education and research tor. First and foremost, the specific needs Missouri.

www.MeetMags.com 9 FEATURE: DON’T BE A DRONE DUMMY! FEATURE: DON’T BE A DRONE DUMMY!

10 MEET MED Spring/Summer 2019 Women Womenand and Alcohol: Alcohol:How Much Is Too Much? How Much By Melissa Kinworthy MS, LASAC Is Too Much? By Melissa Kinworthy MS, LASAC

ecent clinical studies show an alarming increase in mine whether to seek an official assessment and treatment. excessive alcohol use by women. Alcohol still ranks as the most prevalent substance of choice for people ASSESSMENTS with substance use disorders. But how much is too Available at valleyhope.org, the CAGE questionnaire is a wide- Rmuch? ly researched and accepted self-assessment tool. If you answer According to the Dietary Guidelines for Americans, moderate “Yes” to just two or more of the following questions, you may alcohol consumption equals one drink per day for women and have a problem with addiction and should seek the help of a up to two drinks per day for men. The amount of alcohol in professional: that drink should equal no more than 0.6 fluid ounces (14.0 • Have you ever felt you needed to cut down on your drink- grams or 1.2 tablespoons). The National Institute on Alcohol ing or drug use? Abuse and Alcoholism (NIAAA) identifies women who regu- • Have people annoyed you by criticizing your drinking or larly exceed the moderate drinking limits include those who drug use? engage in binge drinking and heavy alcohol use. NIAAA de- fines binge drinking as typically occurring “after 4 drinks for • Have you ever felt guilty about your drinking or drug use? women and 5 drinks for men — in about 2 hours.” • Have you ever felt you needed a drink or drugs as an eye- For women, the effects of alcohol on the body differ from opener in the morning in order to steady your nerves or men due to body chemistry. If a man and woman consume get rid of a hangover? the same amount of alcohol, women will have a higher blood If the CAGE score suggests alcohol or drug abuse may be a alcohol level. Women absorb more alcohol than men, speed- problem for you, then a full diagnostic assessment should be ing up and extending the effects of alcohol. According to the completed. You can begin the process now at valleyhope.org. Centers for Disease Control, these differences also increase the In addition, The National Council on Alcohol and Drug probability of long-term health problems among women who Dependence (NCAAD) provides an online self-test with 26 misuse alcohol. questions intended to help you determine if you or someone Are you concerned that you may have a problem with alco- you know needs to find out more about alcoholism. The results hol? Are you an alcoholic or a heavy drinker? The presenting of the self-test are not intended to constitute a diagnosis of al- factors differ for women and men. How do you know for sure? coholism and should only be used as a guide to understanding The difference between alcohol use disorder and alcohol mis- your alcohol use and the potential health issues involved with use is that alcoholics are physically addicted to alcohol. Still, it. It does not serve as a substitute for a full evaluation by a because addiction is a progressive disease, some who drink ex- health professional. The medical and counseling staff at Valley cessively eventually become alcoholics. Where do you fit in the Hope can provide a professional diagnosis and, if a problem is scale? Only a trained professional can make a true diagnosis, discovered, recommendations for treatment. however, there are online assessments that can help you deter-

www.MeetMags.com 11 FEATURE: WOMEN AND ALCOHOL

SYMPTOMS 24-hour therapeutic care in a safe, caring environment. A definitive diagnosis of alcohol use disorder requires a medical doctor, but there are clear warning signs. The indications of pos- TREATMENT AND RECOVERY sible alcohol use disorder include the following: If your professional assessment recommends treatment for alcohol use disorder, remember that recovery is not only possible, • Obsessive thoughts about drinking. but also achievable. More than 25 million Americans with a • Drinking at inappropriate times or alone. previous substance use disorder (SUD) such as alcohol use are • Drinking with the intention of getting drunk. in remission and living healthy, productive lives. Stepping out of addiction and into quality treatment is necessary to begin • Becoming defensive when confronted about drinking. your recovery journey. Chronic diseases like SUD, diabetes and • Difficulty maintaining healthy relationships. cancer do not just disappear without treatment. • Drinking more to get the same effect. For more information on addiction, treatment and recovery, • Unsuccessful attempts to stop in the past and/or the devel- please visit valleyhope.org or for help 24/7 call (800) 544-5101. opment of withdrawal symptoms when not drinking for a period of time. Melissa Kinworthy MS, LASAC, serves as an Outpatient Clinical Director for If you suspect your drinking has become a problem, it is im- Valley Hope. Melissa provides leadership and clinical direction for all Valley Hope outpatient facilities. A U.S. Army veteran, she has more than 10 years of clinical portant to get an assessment for detoxification. experience in substance use disorder treatment including working in Arizona with Alcoholism is on the more serious end of the withdrawal scale women with SUD and trauma. and simple willpower will not be enough to manage the process safely. Alcohol detox programs closely monitor withdrawal Valley Hope provides residential and outpatient addiction treatment services at 16 centers in Arizona, Colorado, Kansas, Missouri, Nebraska, Oklahoma and Texas. symptoms, prescribe medications to mitigate seizure risks and Since its founding in 1967, Valley Hope has helped more than 310,000 individu- otherwise ensure the detox process is safe and comfortable. als overcome addiction to lead successful and productive lives in recovery. Learn Beyond the usual symptoms, detox from alcohol abuse natu- more at VallyHope.org or follow Valley Hope on Facebook, Twitter and LinkedIn. rally causes anxiety and without proper care, life-threatening For help, call (800) 544-5101. seizures. Because of these risks, it is essential that alcohol users Contact: Ashley Barcum, Content Manager undergo a residential detox program such as Valley Hope, with 405.630.9257, [email protected]

Enjoy hilarious and heartfelt stories that include a Mississippian’s home- made, bowling-ball-shooting cannon; some rather strange museums; a lot of giant, record-setting possessions; and the connectivity and kindness engendered by natural disasters. “Driving Across America” is a reminder of our shared humanity and the good in people and places in big cities and DRIVING ACROSS small towns alike. BUY THE BOOK! “Traveling across America and telling the stories of great people and AMERICA places is the thrill of a lifetime. Driving Across America is a collection of short stories that I’ve gathered during my many road trips. Some are hilarious; some are more somber, but all are true. Sharing stories from the road with readers online, listeners on-air, and viewers who see my videos about interesting people and places is an absolutely great gig. I love being anywhere I can meet interesting people and find at least one good story to share. And there’s always a good story to share! I hope this book inspires folks to head for the open road BILL and explore America the Beautiful, because it truly is.” Bill Clevlen

CLEVLEN Bill Clevlen is a national travel journalist Bill on the Road: based in St. Louis, Missouri. His Bill on the coming soon Road broadcasts can be heard on stations to a city across the U.S. and nationally on Sirius/XM near you. satellite radio. Bill is also the author of the popular guide book, 100 Things to Do in America Before You Die. You can read his stories and watch his road trip videos on his website, billontheroad.com. Tales from my life on the open road Inspiring stories, unique experiences, and a country full of amusing people To buy Bill’s book, visit www.publishingconceptsllc.com/product/driving-across-america/ Call 314-781-8880 / Contact [email protected]

12 MEET MED Spring/Summer 2019 PEOPLE UPDATE: CHRISTOPHE BERGER

Christophe Berger Named Director of Conventions Malta

Christophe Berger, newly appointed ing, once considered the most advanced hospital in Europe, which Director of Conventions Malta, brings is now the state-of-the-art Mediterranean Conference Center. with him extensive experience in the Berger noted that what adds to the “wow” factor for the M.I.C.E Hospitality and M.I.C.E. market sec- market, and tourism in general, is that “Malta has become one tors. As Malta’s tourism has been on of Europe’s most popular film and television locations—dubbed a tremendous growth path, especially the Mediterranean’s mini-Hollywood by the London Times.” Malta, from the North American market, it is where Game of Thronesall began, is also home to many block- also gaining considerable momentum as buster film locations including Troy, Gladiator, World War Z, As- a popular M.I.C.E. market destination. sassin’s Creed, The Count of Monte Cristo and Murder on the Orient According to Berger, “Malta’s tour- Express. ism industry has enjoyed great success Born in France, Berger moved to Malta 20 years ago, where in recent years, and Malta is now striving to boost this success he has been working in various sectors of the hospitality and even further by expanding the international appeal of its incom- tourism industry. His professional background stems from hotel parable M.I.C.E. product, with spectacular settings at competi- management and in Malta has held positions at the Grand Hotel tive prices.” Mercure Selmun Palace and at Intercontinental Malta as part of Malta, with its 7,000 years of history and steeped in historic the M.I.C.E team, with responsibilities for overseas marketing event venues, is a M.I.C.E. planner’s paradise. This Mediterra- the hotel and Malta as a destination. Berger also furthered his nean archipelago offers a diverse number of magnificent castles, M.I.C.E experience while specializing in M.I.C.E. on behalf of a palazzos and forts to choose from. Other unique settings include Maltese Destination Management Company (DMC). theme parks, village squares, luxury yachts and exclusive sea-front Berger, together with Michelle Buttigieg, Malta Tourism Au- facilities. thority Representative in North America, will be heading a pub- Malta’s multitude of conference hotels or venues can accommo- lic/private sector M.I.C.E. delegation from Malta to IMEX Las date any size event. This includes the iconic 16th century build- Vegas September 9-12, 2019.

www.MeetMags.com 13 INDUSTRY UPDATE: POLSINELLI HEALTHCARE SOLUTIONS LAUNCHED

olsinelli, an Am Law 100 firm, announced the estab- macy operations and 340B compliance; payer contracting and lishment of Polsinelli Healthcare Solutions (PHS), a disputes, including reimbursement analysis and strategy sup- healthcare consulting entity that assists clients with a port; and policy analysis, alliance building and government range of healthcare strategic and operational issues. relations,” said Murer. PThe new consulting entity will capitalize on experience in The Polsinelli Healthcare Solutions group is focused on pro- the firm’s top-ranked health care legal and policy groups, while viding healthcare providers and organizations hands-on assis- emphasizing pragmatic guidance and assistance to help clients tance and practical solutions. develop and implement their business strategies to succeed in “We look forward to working closely with our client base today’s rapidly-changing health care environment. by assisting with problem-solving that can capitalize on our “We launched Polsinelli Healthcare Solutions to help meet diverse experiences and deep knowledge in healthcare,” added our clients’ demands for assistance that extends beyond legal Murer. “That can range from working with healthcare organi- advice, to assistance focused on business strategies and actions zation boards and leadership on high-level strategies to succeed to address challenges and take advantage of opportunities,” in value-based care, providing operational assistance on FDA said Polsinelli Health Care Department Chair Matt Murer. approvals, health care licensure and enrollment, or advising on “With experience in multiple healthcare industry sectors, PHS payer strategy and disputes.” team members bring practical experience and strategic insights Polsinelli Healthcare Solutions helps to strategically position to bear when helping healthcare providers and other clients ex- health organizations and other stakeholders working across the ecute on key strategic initiatives and solving their most com- continuum of care to succeed in the next generation of payment reform, innovation and oversight.

The Polsinelli Healthcare Solutions group is focused Gateway Center and on providing healthcare The Spectra Food Services & Hospitality offers delicious cuisine, providers and organizations Great Way affordable pricing, experienced staff, free parking and a central location hands-on assistance and in the center of the Metro East. To Gather Mention this ad when you book a practical solutions. NEW EVENT and receive for any event! 10% OFF ROOM RENTAL!

plex problems. We’re pleased to have a deep bench of advisors who can assist our clients when they require assistance beyond that available in a traditional law firm.” Polsinelli Healthcare Solutions will initially draw from a For more info: group of advisors with an average of 18 years of consulting, public policy, clinical leadership or other experience in the www.gatewaycenter.com healthcare industry. “Our consulting group will capitalize on our experience in addressing a variety of challenges and opportunities in the healthcare industry today, including: alignment, clinical inte- gration and alternative payment models; HIPAA data security and privacy; FDA approvals; licensure and enrollment; phar-

14 MEET MED Spring/Summer 2019 Critical information for life sciences meeting professionals: MPI CMP Healthcare Training Manual

MPI and Publishing Concepts LLC present the first edition of the MPI Certified Meeting Professional Healthcare Subspecialty (CMP-HC) Exam training manual.

This manual complements the first-ever preparatory course designed to prepare meeting and event professionals in the life sciences sector to sit for the CMP-HC exam.

Obtaining the CMP-HC designation is a sign that planners understand key topics in healthcare event management, including attendee tracking, data capture, and the reporting of medical meeting spending.

Contents The manual features sections on business rationale, planning, risk management, implementation and audit, and key terminology. Section quizzes help users evaluate their knowledge before taking the CMP-HC exam.

Contributors Executive editor Pat Schaumann, CMP, CSEP, DMCP, HMCC, is principal instructor of the HMCC program and MPI’s director of professional development, healthcare sector. More than 25 “In order to obtain the CMP-HC meeting professionals representing segments such designation, life science meeting as pharmaceuticals, medical devices, biologics, professionals are required to understand biopharma, clinical research, hotels, destination myriad topics such as attendee tracking, management, exhibit management, and third party meeting planning have taken time out to data capture, and how to report contribute their knowledge and experience to the information. CMP-HC Training Workbook. This manual provides the information and Ordering Details tools to help professionals develop this ISBN 13: 978-1-933635-23-1 knowledge.” ebook $140.00 paperback $149.99 Paul Van Deventer Publishing Concepts LLC President and CEO 6590 Scanlan Avenue Meeting Professionals International St. Louis MO 63139 http://www.meetingcompliance.com

www.MeetMags.com 15 Reconnect, Renew and Recharge It’s why we meet.

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16 MEET MED Spring/Summer 2019