Press release

#speakingdeutsch: Three magic words and Press Contacts Dentsply Sirona for a trip to Oktoberfest Marion Par-Weixlberger Director Corporate Communications All over the world, people know what the words "Made in Germany" and Public Relations Sirona Straße 1 promise in terms of quality. To share its enthusiasm about that 5071 Wals bei Salzburg, Austria promise, Dentsply Sirona has launched a social media campaign, T +43 (0) 662 2450-588 F +43 (0) 662 2450-540 "speaking deutsch." At Dentsply Sirona, the typical German values marion.par- of thoroughness, reliability and inventiveness – Gründlichkeit, [email protected] Zuverlässigkeit and Erfindergeist – form the basis for developing Daya Bronner and producing every single instrument: these values are put into Edelman.ergo action on a daily basis. Social media users were called upon to "Say Niddastr. 91 D-60329 Frankfurt am Main the three magic German words and win a trip to the Oktoberfest" by T +49 (0) 69 401 254 498 posting a video about these three German virtues, thereby earning [email protected] the chance to win a trip to the Oktoberfest in Munich. www.edelmanergo.com

Bensheim/Salzburg, June 19, 2017. For many years now, when manufacturing its instruments at the Bensheim site – from research and development to final production – Dentsply Sirona has relied on typical

German quality factors. These are put into practice in the company's own instrument hall in Bensheim. Since 2013 the site has boasted the dental industry's most modern production facilities for manufacturing instruments. This level of quality signifies a tradition as we remember the first electric dental drill constructed by William Niendorff with the help of a precision engineer in 1887 in Erlangen.

Quality is part of Dentsply Sirona, just like the Oktoberfest is part of Germany

In terms of quality, three typical German values more than any other play About Dentsply Sirona: a decisive role in the development and production of the company's Dentsply Sirona is the world’s largest innovative instruments: thoroughness, reliability and inventiveness. manufacturer of professional dental products and technologies, with a Alongside the famous words "Made in Germany," a mark of quality, the 130-year history of innovation and Oktoberfest is yet another thing that comes to mind when people think of service to the dental industry and Germany. Because quality is just as fundamental to Dentsply Sirona as patients worldwide. Dentsply Sirona develops, manufactures, and markets the Oktoberfest is to Germany, last year we launched the global a comprehensive solutions offering campaign "speaking deutsch" on the basis of these three "German including dental and oral health products as well as other consumable virtues." medical devices under a strong portfolio of world class brands. As "Are you German enough for the Oktoberfest?" The Dental Solutions Company, Dentsply Sirona’s products provide To kick off the campaign in August 2016, a born and bred German innovative, high-quality and effective explained what it was all about and encouraged people to take part in the solutions to advance patient care and deliver better, safer and faster competition. "Are you German enough for the Oktoberfest? Say the three dentistry. Dentsply Sirona’s global magic German words to win a trip to the event." For applicants, that headquarters is located in York, meant recording a video, posting it on social media and giving it the Pennsylvania, and the international headquarters is based in Salzburg, hashtag #speakingdeutsch. With any luck, the most creative competitor Austria. The company’s shares are would could travel with a guest to Munich for this year's Oktoberfest. listed in the United States on NASDAQ under the symbol XRAY. Since then, videos have flooded in from all over the world, including Visit www.dentsplysirona.com for more information about Dentsply Taiwan, Mexico, Brazil and many other countries. With 3.5 million views, Sirona and its products.

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11,000 clicks and plenty of entries, the campaign is clearly a worldwide hit. Now, the best entry has been selected. And the winner is... Tatiana, from Brazil! Her cheerful personality as she named the three magic words "Gründlichkeit", "Zuverlässigkeit" and "Erfindergeist," wearing a dirndl, won over the judges and she will be traveling to Munich this fall for the Oktoberfest. Tatiana has decided to turn it into a family trip with her mother and father. For all three, it will be their first time in Germany, so they have extended their stay to get to know the country and its people better. They, therefore, can obtain their own impression of how people live in the country and find out first-hand about the values of thoroughness, reliability and inventiveness, and about Dentsply Sirona's promise of quality. "And we mustn't forget the second and third places on the podium, of course," enthused Jan Siefert, Group Vice President of Dentsply Sirona Instruments: "Second place goes to Ernesto in Mexico with his entry. Steve from Taipei comes in third." They are each pleased to win a power bank for their cell phone.

IMAGES are available for > Download on the website.

Fig. 1: On the campaign website, a Fig. 2: When producing instruments, born and bred German explained what the quality of every single component #speakingdeutsch is all about. is carefully checked.