BROAD(AST[R,.,ETELESCREEN

March 16th, 1955 vol. 14, No. 6 TORONTO

THE FAMILIAR PROFILE OF THE CHATEAU FRONTENAC, Quebec City, which has been the scene of so many broadcasters' conventions, appears here, snapped through the riggidg of the CPR Liner, Empress of Australia, as she steamed up the St. Lawrence homeward bound last June.

You'll find the inside story of the CARTB in this issue, under the title "Inside Private Broadcasting", on page 6. "Spotlight On Vice" tells the startling story of Vancouver's underworld as seen by Bert Cannings and his tape recorder. Page 13.

L efte /elx-wree« SectGQ«L On the front page there starts the story of CKCW-TV, Moncton, "Community VIP's Are TVIP's at Moncton". The copy chief at McConnell Eastman has some thoughts about writing commercials for TV on page 24. Pze1ude 7o 'eaueeQ Starting on page 31, the balance of the book is given over to twenty stories of radio and television achievement, chosen by our staff for consideration for Beaver Awards.

www.americanradiohistory.com Page Two Canadian Broadcaster & Telescreen March 16th, 1955

CARTB Member

7) CKNBw ..

$ejpater CffNS .. C KCD CharlótbetltonFredericton C A R T B MEMBER STATIONS .... n CKCW ....:.... eÏttax CKMR ...... Monctuhe" Kenty¡ .. CDSJ GWcastletasg ... Sainta int Joÿn CKCW ...... ttn,ohh a CFqg ...... Sumerhds h LANG (27; CHFA CUFF .. o r-- (Weft E KR fÌ.. ranhton Iíjef Nld6..J : 3-`" r ConCKLS r., CKB al," C KBIEy Jsa1 ere C at ane CHNC C11RC ... °°ntleaÌ .. .. NQw ñ C Bg Carl C'1fRL Quebecs.e Cj Rlv ... RüeoÚóec Roherval CDSGB St. AnneRSOre/ C¡l.óCKRB Sl. edee T4e Votoiedcaexe? S[ rges deBé hèré auce CK[.p JOsePh d KVp Thetfor d u3'!Vines DA Ti m KVM Val mi ns V¡ DOr CENTRAf. Villá 1.ville s CKRg CANADA (37) CFBB Cpco BÿttmepVe CRP¡ CKpR Cha tl, at °n Making broadcasting do a better job for its CjGR Fort °1111V Port wrie C1COYC s L Gatt sponsors and their advertising agencies is the Dam° lPh KLLC Hamilton prime consideration of the 125 member stations CKLS K esto CFp KirmaKingstopn CARTB. 1 'tchLake of the Fÿ Lo enel CFOR Mdontrest C lon CFpEs North 8áa1 y Orill¡e wenOsha To this end, the main event of the 1955 Convention D wa CFpq So peter mbroke elite) 17 is "Open Day," March 21, when broadcasters, CHOK rg+ C,tCs st'pCathSt. Tho+ñas and agencies will meet at the Cp72éR sponsors advertising CDUIy T¡Strafrnia °rd mmins the w Toronto Conference Table, to advise one another how CKED TOronto ronto X W1ndsor lot of each may be improved by closer mutual pRq Mips tVoodstae1Vi Cf[k (26) CFq co-operation. CFCN C'F Bé1arydÓn (Abe1i' CalearY CoignrO CHiN CJCA gdmDa Phin CFA onto') ddm nton C JÓP Ém C anion Grand 7,¡n Flon Lethbpratrio Zlau rel Ve etedte 2lJeecaryr.e ! CJNRSÁ B e ('KBVÌ N e D Ì CRK CKQC CKR M CKß 71ic CANADIAN ASSOCIATION oi CJGX Ulric Pl (Is) CJDCDW K RADIO it TELEVISION BROADCASTERS DawCrackt CKoJC áin CHUB KCQ reek KÑN Representing 125 Broadcasting Stations whose voices are (,iC' W NanNe,Ar alwníno invited into 3,748,000 Canadian homes every day. CKOi Nor West wVan p ter prince enticton HEAD OFFICE SALES OFFICE PÓrt qlherñ Vane Troll 108 Sparks Street 200 St. Clair Ave. West Vancó uver Ve Ottawa 4 Toronto 7 panverrnóer Phone 34036 Phone WA. 2-3334 VÌetoeinetOa

www.americanradiohistory.com March 16th. 1955 Canadian Broadcaster & Telescreen Page I hree edyfLpKGLAf-Ltey Svr,ctice (FOR Plugs and Pranks Dig Dimes ORILLIA CHML, Hamilton raised a hockey team of press, radio and TV men to play the Tiger -Cat football team; Dick Smyth, a CKLB, Oshawa deejay grew a handlebar moustache; and CFCY, Charlottetown broadcast concentrated appeals, all in the same cause - to raise money for their local March of Dimes campaigns.

CHML BENEFIT a return match next year and hope was given another $100 for the fund, his $300. The Ontario March of Dimes is to make it an annual affair. swelling total collection to $1,200 richer, thanks to a hocketIk NO KISSES FOR DICK Incidentally, Marilyn, though she the Hamilton did weaken to the extent of sending game between Tige At CKLB, Oshawa early morning him a Valentine card, kept Cat football team and the Press- Dick Smyth, determined her in the disc-jockey promise and kiss him until the Radio-TV All -Stars played raise money for the March of didn't Hamilton Forum Sunday afternoon, to moustache was gone! Dimes, decided to grow a moustache February 6th. which he claimed he wouldn't shave the CONSTANT PLUGS BROUGHT The game was organized by off until he had collected the pur- IN CASH commercial manager of CHML, chase price of an iron lung. As an Denny Whitaker, who is also Ontario added incentive, Dick's fiancée, In Prince Edward Island, CFCY, Chairman of the March of Dimes, Charlottetown gave the March of LL5 Marilyn Morin, was equally deter- with an assist from Norm Marshall, mined not to kiss him until the Dimes a big boost by plugging it CHML's sports director. moustache went. constantly. The station was a major factor in helping the provincial fund The Press -Radio-TV boys besides got campaign off to a Smyth the go $1,250 over the top of its objective CENTRAL playing, plugged the game at every flying a recording start by playing of $6,000. Day to day totals were for a solid week pre- in which he in- opportunity 6f the conversation highlighted all through the day's viously. There was no admission formed Marilyn of the impending broadcasting asked to make lip. Then he and the provincial total charge but fans were condition of his upper was main ONTARIO of Dimes. announced on the ?vening a contribution to the March announced he would play requests newscast. CHML President and Forum owner at a minimum charge of a dime apiece. Ken Soble donated his arena and staff Some of those making requests In a letter to CFCY, Lincoln Dewar, Ask For Facts free, several local hockey clubs donated as much as $5.00. president of the Prince Edward Island loaned equipment and neighboring Ott his regular morning "March Chapter for Poliomyelitis said: "Sin- parking lots gave their afternoon Past" at 8:30 he offered to dedicate cere appreciation on the outstanding STEPHENS & TOWNDROW receipts to the fund. the march of the day to any school contribution of Radio Station CFCY TORONTO - MONTREAL Complete with a professional - and start the students on their way in the Iron Lung Camapign just looking brawl between Norm to classes with an "On your mark, concluded." Marshall and Art Dartch of the get set, go" commentary if the Tiger -Cats, the game was won by student who phoned in would take the footballers 8-7. Between period up a collection for the March of entertainment was provided by Dimes. Several mornings he took Gordie Tapp, Paul Hanover and a portable microphone to the front figure skater Sue Delorme, all staff steps of the CKLB building and from passers-by. Or' members at CHML. solicited donations bs Staff Habberfield, . Vic Copps, Roy Although he trimmed it regularly, o Milne and George Goodrow, also Dick's moustache grew to a length s a CHML staffers, aided Forum man- of 4" before he shaved it off. When ft ager, Sam Hebscher in collecting and he did remove it he did a public counting the $1,200. shaving act at the Community The Tiger -Cats have agreed to play Recreation Hall weekly dance and DELAYS or NO DELAYS

WE'LL SOON BE 5000 watts

In Canada see: In the U.S.A. see: James L. Alexander Joseph Hershey McGillvra

ITS A HUNGER S-t'RIKE^ 'fNEY WANT 10 LISTGId To IN NFLD. IT'S NEWFOUNDLANDCJON CJON

IÌI;111`n This hockey team, composed of members of the Hamilton radio, press -- and television industries, was formed to play a benefit match with the Hamilton Tiger-Cst football team. `The Tiger -Cats won the game 8-7 and . the Ontario March of Dimes, which was given the proceeds of a silver collection taken at the game, was put $1,200 nearer its objective. 1/ii/fii,Ììì

www.americanradiohistory.com Page Four Canadian Broadcaster & Telescreen March 16th, 1955

CANADA'S Symbol of Çuality... Standard of llependablluty... in

T here is no finer tribute than universal acceptance. Through the years, Canadian Broadcasters have paid this tribute to RCA Victor in the only measurable way ... by taking advantage of RCA Victor's wide experience in broadcast techniques, by utilizing the vast research, engineering and technical WHITHER, CARTB DELEGATES? services-by making RCA standard Why not make a pleasant side trip to the RCA Victor in radio and equipment their Suite at the Chateau Frontenac, come CARTB Con- television stations. vention time? Relaxation guaranteed! This great and growing family of Annual Convention RCA -equipped stations in the fields Canadian Association of of radio and television is vivid Radio and Television Broadcasters. proof of the quality and dependability CHATEAU FRONTENAC HOTEL, QUEBEC that have made RCA Victor first in MARCH 21, 22, 23, 1955 television, world leader in radio!

FOR AM FM TV ... LOOK TO THE ... ENGINEERING PRODUCTS DEPARTMENT RCAVICTOR COMPANY LTD.

HALIFAX MONTREAL OTTAWA TORONTO WINNIPEG CALGARY VANCOUVER

www.americanradiohistory.com March 16th, 1955 Canadian Broadcaster & Telescreen Page Five

Editor & Publisher RICHARD G. LEWIS Art Editor GREY HARKLEY Editorial Dept. ALAN H. GAYFER I c LESLIE A. HOLROYD Circulation & Accounts THOMAS G. BALLANTYNE BROAD(ASÏE TWICE R[S(REEN Production Dept. ROBERT G. MOWAT A Research Consultant GEORGE E. RUTTER MONTH (Authorized as Second Class Matter at the Post Office Dept., Ottawa) Published twice a month by R. G. LEWIS & COMPANY, LTD., Suite 305, 54 Wellington St. W., Toronto l EMPIRE 3-5075 Printed by Age Publications Limited, 31 Willcocks St., Toronto 5

Vol. 14, No. 6 25c a Copy - $5.00 a Year - $10.00 for Three Years March 16th, 1955

Adeste Fideles GIAO10 R/E% It is to be hoped that those who differ with the CARTB will do everything they The 1955 Convention of the Canadian can to sway the majority, while they are Association of Radio & Television Broad- in Quebec. We would suggest that every casters, the thirtieth in the industry's suggestion be considered and every history, will, we trust, be highly successful avenue explored for internal departmen- from every aspect. Without any question, talization in the association where it is this meeting will be a momentous one. deemed practical. But for the good of the The broadcasting industry is standing at industry, it is to be hoped that a unani- a dangerous cross road, pitted with ruts mous resolution expressing confidence in and pot -holes, and these hazards have to the work of the Canadian Association of be levelled. Radio and Television Broadcasters will be With the addition of television to the recorded. business of broadcasting, a specter of doubt has appeared lately, when a few. small voices have been heard demanding First Step To Beavers that the business of broadcasting be split The final pages of this issue are dedi- up the middle, and that in the future, cated to our "Prelude To Beavers". radio and television be regarded as two This consists of a series of articles from distinct media and not as two divisions of our 1954 issues, which will be turned over broadcasting. This minority would like to "I knew we'd forgotten something, Grigsby. to our board of independent judges, who see two industries in place of one. It would It's TV too now. We should have shaved." will choose the winning stations. Later on, like to weaken its thirty -year-old trade after the winners have been announced, association, by sapping its strength with arrangements will be made for their pre- the expulsion of the TV stations, and then sentation. subjecting these TV pioneers to the rigors television, because they are both regarded as part of the same industry. Last year we experimented with the of rebuilding their own organization right system of having awards made on the from scratch. Radio and TV are considered one medium by Royal Commissions and House home territory of the winning stations, No plan, sincerely conceived, should Committees. where possible by local notables. In the be denied a hearing. Here are some facts case of CJCA, Edmonton, the award was though which rate consideration. Both kinds of broadcasters pay their license fees to the same local authority. presented by the Lieutenant Governor of While it is true that radio and tele- Alberta. CKWX, Vancouver, got their's Internationally, questions of vital fre- vision approach the question of promoting from an official at the Pacific National quency allocations for both radio and TV the sale of merchandise and services in Exhibition. CKBB, Barrie, appeared be- are dealt with by the same board. different ways, employing different tech- fore the mayor of that town who made niques, at the same time they are both Most advertising agencies take care of th presentation during a meeting of Coun- concerned with the sale of time rather both kinds of broadcasting through the cil. We hope that it will be possible to than of space, and both get their messages one department, while the printed media parallel this procedure this year. are handled elsewhere. over to the public by means of electronic There is a point beyond the winning of broadcasting rather than publication in Performing right levies for music are an award which we believe to be worthy print. subject to the demands of the same copy- of mention. This is the fact that the short- Radio and television are both employers right owners and the will of the same comings of broadcasters lie far less in their of the spoken word. Copyright Appeal Board. failure to perform worth while acts than While a healthy spirit of competition Elsewhere in this issue, a quite com- their hesitancy to make known the acts is steadily growing up between radio and prehensive article about the broadcasters' they perform. TV, it is certainly no keener than the trade association lists innumerable prob- With radio fighting to hold its own competition which has always existed lems which are now dealt with most against the invasion of television, and tele- between two radio stations broadcasting capably by the CARTB, and which a vision trying to make its first mark, pub - in the same area, and no one has ever second association would be forced to 1' city takes on a new value. We believe thought of starting rival associations to duplicate at phenomenal cost, but with that publicity which takes the form of the accommodate both broadcasters in a two loss of effectiveness. recital of fact is the only kind which is station market. With about eighty-five per cent of worth while. The Beaver Awards project Politically, radio and television are both Canada's privately -owned radio and tele- is designed to foster and encourage good subjected to the same legislation, the vision stations on its roster of members, publicity by giving recognition to stations Broadcasting Act, and so to the same the CARTB is able to present those with which kiss and tell. regulatory department, which might well whom the industry has to negotiate with With these few lines, we commit the be renamed the Canadian Radio & Tele- the closest approach there can be to unani- Beavers to the judges, whose names will vision Broadcasting Corporation. The CBC mity in a democratic country. If a division be announced shortly. In advance we con- administers the Act for both branches occurred, it could only serve to weaken gratulate those who are going to be pro- with the same board of governors, the that front. From then on, widening the rift claimed winners, and also those whose same officials and the same staff. and so incapacitating the industry would efficiency in the field of publicity has lead On cabinet level, the same minister only be a simple matter for those who them to furnish the material to make them reports to parliament for both radio and might feel disposed to insert a wedge. runners up.

www.americanradiohistory.com Page Six Canadian Broadcaster & Telescreen March 16th, 1955

Temede , SELLING - -

OUR BUSINESS PRIVATE BROADCASTING Boiled down to essen- tials, the real job of An Intimate Introduction to Jim Allard and his CARTB a radio or television sales representative by RICHARD G. LEWIS is to produce sales in the national field for the stations he repre- sents. That's what we do. In the process we try to help adver- tisers and their agencies to buy to create sales, too.

Selling Is Our Business.

CKVL VERDUN -MONTREAL

CKTR TROIS RIVIERES

CFDA VICTORIAVILLE Leslie Scobie and Jim Allard go over the mail. Dominion-W:dc

COUNTING the things the Canadian Association of Radio and Television Broadcasters does on CKBM your fingers is an easy matter if you have enough fingers. MONTMAGNY - According to forty -year -old Jim Allard, who makes a business of running the CARTB from its head office on Sparks Street in Ottawa, under the high-sounding title of executive vice-president, the work falls into six main channels. These are Government, Sales Promotion, Public Relations, CJQC Station Relations, Technical and the inevitable Miscellaneous. QUEBEC CITY The complicated mechanism which and, in most cases, by him. If you matters before government bodies propels most private radio and tele- think it's as easy as he would have and tribunals; then the important in- vision in Canada did not just happen, you believe, ask his hard-working formml consultations with the right CHUM Allard hastens to point out. Long secretary, Leslie Scobie, who labors official at the right time, and the TORONTO years before the industry could afford day in and day out over her hot day-to-day contacts, social and help on the present scale, their asso- dictaphone, committing Jim's poly- otherwise, with public servants of all ciation was given life by Harry syllables to paper, with never a mis- shapes and sizes. Sedgwick of CFRB, as he along with spell, and never a sentence without On questions of policy, approaches CFJB others of the Pioneer class, sat at the requisite number of verbs, to the government are through the the helm during its long and critical subjects, objects, correlatives and submission of briefs. These are pre- BRAMPTON years of adolescence as volunteer what have you. pared, revised and often prepared pilots and wheelsman. "It is the again, in strict conformity with foundations they laid and the ex- VOICE OF THE BROADCASTERS instructions received from the mem- Because of CJSP ample they set that have given us a.. the complex structure bership, through resolutions passed basis of Canadian broadcasting, govern- LEAMINGTON to work on" Allard added. at annual meetings. First comes pre- As an idea of the extent of the ment relations rank high. First there sentation of a draft to the directors, operation today, Jim estimates the are public appearances on policy often over and over again; and, incoming mail at two hundred and The French forty pieces a week That's twelve Radio Associates thousand a year in round figures, and Network they all have to be received, opened, and read, cogitated upon, researched and Leading U.S. Radio and answered. The outgoing figure is something like three hundred a week, SEE... Television Stations along or an annual fifteen thousand. Canada's Border. Besides regular mail, there are innumerable news letters, and an- nouncements ANDY McDERMOTT to the membership; thrice weekly reports to the directors; EMERY RICHMOND about a hundred press releases a year on topics varying from CBC regula- tions to 'answering Constant Reader's adío &7eieciidiapt complaint to the editor of the local LTD. paper that Uncle Pete didn't wish .Sated Tire. her grandson many happy returns of the day on his Birthday Carnival TORONTO - MONTREAL last Friday. Allard handles association matters AT THE on such an individual basis that each CARIB letter requires personal attention,

www.americanradiohistory.com Page Seven March 16th, 1955 Canadian Broadcaster & Telescreen Charlie's second in command is finally, when the miracle of produc- Thibodeau, formerly national for Dick ing a document approved, word sales manager for LE NOUVELLISTE, word, by seventeen directors from of Trois Rivières, Québec. Dick com- the ten provinces, it is submitted to bines market research with the the membership. Then they go back French language end of sales. at the minutest details of the phrase- Margaret Harris is the senior assis- ology, until the greatest majority is tant in the Toronto office and there to satisfied with everything, down is one vacancy. and including the semi -colon in the third line of the fifth paragraph on MEN AND WOMEN AT WORK page 458. makes no bones about The task of producing an acceptable Jim Allard real job, Jim it. In fact he is inclined to sound brief is nothing. The there are up before the corn- proud when he states that says, is standing for the CARTB staff. Work misson, committee or other body, no hours has to be done when it is there to be and contriving spontaneous answers are never posed by its mem- done. Like policemen, they to the questions go, they are These may not rzflect Jim's off duty. Wherever they bers. television. Especially own personal opinions. Rather he has radio - and he knows his during directors' meetings, they are to figure them out as call, and can members would answer them if they on twenty-four hour he said and probably will be called out at were there to speak - and Holroyd of C B & T trace of night or on Sunday to duplicate a it without the slightest Harris, Charlie Fenton and Dick Thibodeau of cynicism in one united voice. Left to right, Margaret report, type a brief or do whatever - the Toronto office. else is required. Problems coming under the Jim's first aide is Flora Love. "Government" heading fall into in- in plays. Now since last June he born (and no relation roughly one served as a Wireless Air Gunner - - Saskatchewan numerable categories - and, after the war, is a self -termed "salesman without to H. Gordon) she was formerly category for each problem. the RCAF, returned to McKim's until he was an order book" for the member assistant general manager of the Customs and sales tax are peren- offered a job in packaging and dis- stations of the CARTB. Continued on page 11 nials. Not long ago, CARTB efforts brought about a fifty per cent reduc- tion in duty on transcriptions. Now TV film is getting the treatment. The income tax department was induced to allow twenty-five per cent depreciation on equipment in place This Young Man is ... of a proposed ten per cent. Now the definition has been extended to cover television equipment. With Jim Allard and his hard- BILL WALKER working staff, the conflict with the CBC is less of a battle than a way He joined CKRC in 1950 and for of life. The least of the problems 4% years we've all enjoyed the the encounters with are intermittent guy and the government body at board meet- association. He's a wonderful ings and public forums, such as the our best wishes go with him in Parliamentary Committees. What television and his other activities. really count are the private meetings new with CBC officials, to explain the We know you, his problems of the private stations, and, associates, will like him too - - not infrequently, quiet talks with good luck to all of you. member stations, to familiarize them with the problems of the CBC. It is quiet, off-the-record chats like these, Allard feels, that have been respon- sible more than anything else for getting the ban lifted on price mentions, and the use of spot an- nouncements in the evening hours. Currently CARTB has its guns trained on the target of private TV This Young Man is in the larger centres where the government is now enjoying its monopolies. Breaking down the government's CLIFF GARDNER original adamant refusal to let any private interests into the TV picture - - who has built himself a wonderful at all, particularly private broad- reputation and a great following casters, presented a major problem. in Beginning February 28th, Now the industry is waiting to see Winnipeg. what happens in the major markets. we are happy to announce that the new Cliff Gardner show will be BANGS THE DRUM FOR RADIO on CKRC 6:00 - 9:30 a.m. every day, A department devoted to the insti- and will be heard by listeners selling of the radio medium tutional Manitoba. is housed in an office run by the throughout CARTB in Toronto. It functions under the guidance of Charlie Fenton as sales director. Fenton pounds the beat up and down advertising row, banging the drum for radio with advertising agencies and their clients. He uses films, business paper advertising and more people direct mail and has just come up with a graphic sales presentation in listen to conjunction with the CARTB Sales Advisory committee and Alec Phare, R. C. Smith & Son Ltd. Charlie, who is now thirty-three, than to any other started out before the war as office boy for McKim Advertising Ltd. He CKRC Manitoba station www.americanradiohistory.com Page Eight Canadian Broadcaster & Telescreen March 16th, 1955

Most complete money program ever offered

Great new pre -tested

time for RCA Thesauru

At last, a plan that will really spark a station's sales up in every case. It'll work for you and your sponsors, drive ... put more sponsored time on the air than ever too ... whether your station has been in business for before. It's the most complete ... most thorough plan years ... or is just getting set to go on the air. ever developed to make the toughest prospects pick Look at what's back of this program ... the exclusive your station ... make current sponsors boost their bud- advantages and economies that make your station's ser- gets and your income. vices more saleable than any other local advertising And, there's actual proof that this outstanding program medium: works ... because it's been tested in markets of all sizes. "Shop at the store with the mike on the door" plan in- Store traffic was increased ... sponsors reported sales cludes 'can't -miss' features like these ...... BIG NAME THESAURUS STARS Famous entertainers will plug the plan over your station...tell everyone listening to look for quality, service and value in the stores that are tied in with the promotion.

Nelson Eddy, Sammy Kaye, Wayne King, host of the popular who makes America undisputed Kin¡ Penthouse Party, 'Swing and Sway,' of waltz time, tells your sponsors' has a message comes to town listeners about for listeners. every day. "Shop at the Store."

Hank Snow, George Melachrino, Freddy Martin, top country -music name, leader of the famous amous Coconut Grove joins your staff. Melachrino Strings, maestro, is on call talks to sponsors' all 'round the clock. customers.

www.americanradiohistory.com Page Nine March 16th, 1955 Canadian Broadcaster & Telescreen iakíng merchandising and promotion y any transcription library.

THE S1p Pt F7°L Ian sells localQ radi ubscribers c<4)o

HERE ARE JUST A FEW MORE FEATURES OF THIS EXCLUSIVE THESAURUS PLAN:

... FREE NEWSPAPER AD ART for your sponsors' use over their own store names. Ad mats for your station's use.

... FREE STORE DECALS to give advertisers who participate. They'll build business for your sponsors ... prestige for you.

... FREE STATION SALES BROCHURE goes with you when you're out selling time. It gives details on the plan ... provides you with a hard-working, effective sales tool.

.. STATION OPERATING MANUAL tells you all about the plan... how to make it work for your profit. It answers all your questions about the complete, money -making operation.

THESAURUS SUBSCRIBERS! WATCH YOUR MAIL FREE FOR FULL "SHOP AT THE STORE" DETAILS! BROCHURE recorded SEND FOR FREE BROCHURE AND COMPLETE THESAURUS program INFORMATION, IF YOU ARE NOT A THESAURUS SUBSCRIBER. Mail coupon to any of the conveniently located offices listed here. Or, save time by calling or wiring and asking for your copy. TMKS.ün) (ORCA services RADIO CORPORATION OF AMERICA NAME TITLE RCA VICTOR RECORD DIVISION

STATION 630 Fifth Avenue, New York 20, N. Y. - JUdson 2-5011 445 N. Lake Shore Drive, Chicago 1, III. - WHitehall 4-3530 1016 N. Sycamore Ave., Hollywood 38, Cal.-H011ywood 4-5171 STREET 522 Forsyth Building, Atlanta 3, Ga. - LAmar 7703 1907 McKinney Avenue, Dallas 1, Tex. - Riverside 1371 CITY ZONE STATE CB -3

www.americanradiohistory.com Page Ten Canadian Broadcaster & Telescreen March 16th, 1955

the feather that knocked over Mr. Mitchell...

t."

He's a big guy, this Mr. Mitchell, and not easily knocked over unless you are of the "bigger they are; the harder they fall" school, in which case Paul Mulvihill and Murray MacIvor will discuss th' with;. you at another session. Anyway, last Tuesday mid- morning, when - half of Yonge and St: Catherine Streets are out havjng coffee, Mr. Mitchell walked, for the first time, into CJCH, to be greeted by our non - coffee drinking Miss, Tupper. No limericks please! Worn then on Mr. Mitchell swears "you could have knocked me over with -a feather." You see Mr. Mitchell wa än out-of-towner. His ageìlcy pushed him our way and he came to see. Quoth Mr. Mitchell "I got a lesson today; first off, these people have the smartest plant I have ever seen, and even more important, functional. Actually, I met everyone there and I was tremendously impressed." Maybe he was talking about the honest, undivided attention he received. "No," said Mr. Mitchell, "that was not all. It was the general attitude - an enthusiasm mixed with a purpose. They seemed to know exactly what they were doing and work towards a specific result. Everything reflected this, news, music, comedy, sports, everything. The whole tone was, well, believable." Thankee Sir! And Mr. Mitchell, your friends should know that this big city= station sells at community station prices. We rather work on the principle that the news of the market place is just as, interesting to the consumer as it is to the producer. That is why people hereabouts shop by CJCH. Thai is why 70% ,91:,. . . of local advertisers use CJCH. Drop in sometime. ' !'iU]4 .. , Bring your own feather please! W. !. ! zutfn :

www.americanradiohistory.com Page Eleven March 16th, 1955 Canadian Broadcaster & Telescreen

Continued from page 7 SPEECHES AND ARTICLES Canadian Fisheries Council. She Allard tells the story of broadcast- served as secretary to Donald Gordon ing from the speaker's table at club when he was head of the War Time luncheons and other functions at the Prices and Trade Board. As CARTB rate of at least two a month. Inher- secretary -treasurer, Flora takes com- ently a shy type of man, whose plete charge of internal operations chosen form of relaxation, when he and the important minutes of meet- gets any, is reading an entire book in ings. She arranges the social functions an evening, speech making is the and acts as general understudy to most arduous of the tasks he is called Jim and chief trouble shooter for upon to undertake. Laboriously he all and sundry. delivers his speeches into the Dicta- John Sweetman, an English phone on the shelf behind his desk. accountant, is the keeper of the He then revises and correots draft after draft, typed for him by Leslie Scobie. The final script is triple spaced, for facile reading. It is placed in his brief bag where it remains, for by this time Jim's absorbent mind has blotted up the whole thing, word for word, and when he gets to his feet finally, it rolls off his tongue without a falter and without his having to refer to a note. Under the heading of Public Rela- tions comes the gargantuan and con- Dominion -Wide tinuing assignment of writing the Flora Love, left and Deborah Bogue. case for broadcasting, to newspapers, magazines and other publications, based on the principle that any letter, ings with both M.P.'s and stations. article or editorial about broadcast- She sees to it that speakers get in ing, wherever it appears, requires and discs get out - on time. and must receive an answer. The actual recording for Report That part of this material which is Dominion -Wide From Parliament Hill is handled by not handled by Allard personally John Sweetman Gerry Acton, who holds the all-time goes to Deborah Bogue or Freelancer commuting record. Living forty-two Frances Oakes Baldwin. con- office, Kemptville, ledgers, handles the industry's miles from the at A new field of P.R., dreamed up by called tinuing statistical survey Gerry drives to and from work every Gerry Gaetz of CJCA, Edmonton, is Box super- four years, has never Operation and generally day, and, in a series of attractive pamphlets, vises the collection and compilation arrived later than 8:30 a.m. aimed principally at station staff Any day he of statistical material. Gerry II - Walker that is - keeps members. So far two of these mail- is liable to be phoned from the the Gestetner rolling. Five foot ten ings have been made to the homes of to pro- Exchequer Court and asked in height and known in the office as employees of the sixty stations and duoe the total wattage of Canadian "Little Gerry," he runs, folds, inserts, three representative firms which are 1927 by 2:30, private stations in meters, seals and mails a weekly going along with the plan. The pam- because the Copyright Appeal Board average of four thousand pieces of Allard himself, Every time the phlets, prepared by wants to know. tell simply the issues involved in the CARTB appears before anyone on by structure of Canadian broadcasting, anything, there will be statistics and the position taken by their own John Sweetman. Dominion -Wide management in relation to these As Allard's secretary, Leslie Scobie Margaret Cope issues. So far four thousand, five is a busy girl. One of the rare natives hundred station and representative of the Capital city, Leslie has been junior announcer to P.R. Director, employees receive the pamphlets and at CARTB almost since leaving this is only half the potential. school. She probably thinks that it was to take charge of the newly - weeks with seven working days and established Radio Bureau. This brain- INFORMATION BUREAU three hundred letters to type are the child of Ken Sable's furnishes mem- bers of parliament of all political The CARTB's reference library now general rule. Besides her hot Dicta- includes everything from the minutes phone, Leslie handles appointments, persuasions with a chance to record the usual their "reports" on discs, entirely of the 1932 Parliamentary Committee travel accommodations and to the latest reports on standards secretarial migraines. without charge, and have them played home for color television. is a B.A. of Queen's to their constituents over the Deborah Bogue known weekly It has statistical information on where she later headed station in the widely University, Parliament Hill. market data, audience composition, the InterLibrary Loan Department. series, Report From are now aired on retail sales, station personnel and With quite a bit of P.R. and news- These programs seventy-two stations, and have prob- other information. All this is in paper experience to her credit, Debby frequent demand by relations and Radio ably done more to bring home to advertisers, doubles in public advertising agencies, traffic. She draws up all the M.P.'s the useful functions performed universities, Bureau libraries, s' udy groups, stations and schedules for Radio Bureau record - by the private stations in their own communities than anything else. As a surprisingly wide range of Dominion -Wide evidence of this, a newly -elected individuals. Little Gerry keeps 'em rolling. member recently asked Deborah A continuing study of press clip- Bogue just what connection the pings is undertaken. This determines mail. He also keeps the filing system Radio Bureau had with the CBC! the attitude of the public towards in order and brings up an estimated Today, after nearly eleven years, radio and television and vice versa. hundred cups of coffee a week - Report From Parliament Hill is as Program promotion and sales ideas fifty-seven of them with aspirin. much a part of the Ottawa scene are gathered from all possible American and Canadian sources and The first shall be last and the first as the Press Gallery. Listeners like when you enter the them and station managers now are made available to member person you see stations. CARTB office is Margaret Cope. report verbal and mail response com- Mrs. Stan in private life, Margaret parable to the public reaction to Studio plans and layouts, equipment greets about twenty visitors, handles many popular sponsored programs. catalogues and similar material are frequently asked for and provided. around sixty phone calls and soothes Between sessions of the House, fifteen temperamental M.P.'s in an members of the Press Gallery and Rate cards of member stations are average working day. In addition to the Diplomatic Corps and other assembled and distributed by the this she performs her secretarial and notables furnish stations with association, which also frequently stenographic duties. "Weekly Reports". There was the reviews the standard form of con- time Frances Oakes Baldwin did her tract, standard copyright forms and Dominion -Wide THE VOICE OF PARLIAMENT outspoken piece on the slumbering similar services. Hon. James Sinclair, Minister of When Jim Allard came east from Senate, which brought more Senators Close liaison is maintained with Fisheries, cuts a disc with Gerry CJCA, Edmonton in 1944, after run- to their feet than had any incident in broadcasters' organizations in Acton at the controls. ning the gamut of radio jobs from the past ten years. Continued on page 12

www.americanradiohistory.com Page Twelve Canadian Broadcaster & Telescreen March 16th, 1955

Continued from page 9 field as head of the CARTB's Tech- Roberge is also retained by the asso- firemen. Australia, the United States, Mexico, nical Committee". ciation as French language legal Allard has a further group of Cuba, and, to a lesser extent, other REGION BY REGION counsel. Aside from this, most CARTB activities falling New material under the general World countries and Europe. is now issued in both heading of "Crisis Department." Station relations is the term Allard languages. The association represents broad- employs when he Information for this article was is talking about The only thing is, Allard points casting interests at a wide variety of keeping his members happy. The wrung out of him between sessions official and semi-official meetings, out, you now have to make each of the Ilsley Royal problem is simplified, he points out, speech five times Commission on such as recent conferences with the instead of once, Copyright, in which he when you face up with the fact that including the French language exchanged Dominion Bureau of Statistics on the it is utterly impossible. thrusts regarding the inequities of planning of its new survey of version that is. It took Jim two national conven- copyright fees in Canada with the advertising. Composers tions to realize that east is east and NEVER A DULL MOMENT and Publishers Associa- Then there are the award projects west is west and that broadcasters Other CARTB station relations tion of Canada (CAPAC), and then supervised by the CARTB. These are from each end of the country couldn't services are group life, accident and threw a dinner party for their general the John J. Gillin Junior Memorial care less about each others' problems health insurance and the industry's manager, Bill Low. Award; the Colonel Keith S. Rogers and neither end gave two hoots about pension plan; Frances Oakes Bald - Convention crises are divided Memorial Award presented each year what went on in the middle. win's monthly success stories called between speakers who can't come; by the Canadian. General Electric PR Notes; operation of the advertis- those who say they will and He saw the don't; Company Ltd.; the Quarter Century answer to this in the ing agencies' franchise system; the and those who come and can't already thriving Western Association speak. Club; and the new Pioneers' Club. children's programs prepared for the Then there is the odd one who gets of Broadcasters, embracing Prairie CARTB by lost in transit, to say and British Charles Clay and syndi- nothing of the TECHNICAL COMMITTEE Columbia stations, which cated to thirty-seven stations under inevitable guest from an obscure meet each year in the Rockies to deal Most broadcasting questions of a the title Teenage Book Parade; acting agency in a small remote city who with their regional problems and as clearing complains bitterly technical nature are individual prob- friendly house in the purchase and about the color cement relationships on the sale of station and quality of the wall paper lems for individual stations. The golf course. equipment and the in his association does however concern hiring of personnel; reports on hotel bedroom. But these things are itself with representation at NARBA Gradually Allard has helped start organizations or firms for credit or all in the day's work. similar regional and such international meetings associations for the reputability including especially close The real problems of being other areas. So now, his execu- where questions of frequency alloca- national scrutiny of international back- tive vice-president of the Canadian tions are dealt with. The association meetings can spend all their time on grounds; and always the investigation Association national questions. of Radio & Television also attends domestic meetings such The basic prin- of charitable organizations in quest Broadcasters are legion, ciple of having each regional group Allard will as those of the Canadian Standards of free time. The CARTB also writes tell you with a wry grin. You will Association, the Canadian Radio elect its own directors for the national speeches for managers and others to know exactly what he association has made the presiding means. One Technical Planning Board and main- deliver, obtains tickets, passports, hundred and twenty-five of the tains continuous liaison with the board of the CARTB fully represen- visas, hotel accommodation and any problems run radio of each stations and the Department of Transport on such tative area and so completely further needs or desires of visiting other eighteen are in television. questions as interference, standards, competent to speak for the whole domestic allocations, civil defence and industry from one coast to the other. operating practices and procedures. With the revival last year of the Allard is loud and emphatic in his French language section of the praises for the services rendered to CARTB, as fifth regional association, New Summer Show the industry by George Chandler of Quebec and other French language Education In CJOR, Vancouver, who "devotes stations have been brought further For New Old Dutch literally months out of every year, into the industry's fold. In keeping with no charge and not enough with this development is the appoint- Democracy A radio guessing game to run 26 thanks, to protecting the industry's ment of Dick Thibodeau as French weeks, right through the summer, interests in the important technical language sales supervisor. Guy has been booked in nine markets by J. J. Gibbons Ltd. for Cudahy Pack- ing Company Ltd. (Old Dutch Cleanser). The name of.the show is Hide & Seek. Programs will originate at CFRB, Toronto. Here they will be taped AND AWA-A-A-Y WE GO!! and sent out to eight other markets - Regina, Calgary, Vancouver, Hamilton, London, Ottawa, Winni- peg and Montreal. Stations to be used Sports and spots and weather shots, had not been finally decided upon at press road reports news, time. and This is a panel type show, featur- ing Stan Francis, Claire Wallace and Are amongst the many things we find it Sammy Sales, with Bernard Cowan as emcee. A guest panelist will be pays to use. featured each week. The first will be Gordon Sinclair. Drama, yack, and singing, music all Members Various types of promotion are be- of of the "Education In ing Democracy" committee who organ- sparked by the agency, including kinds, ize the trips to the BC Parliament taped blurbs spoken by the panelists are (left to right) Hal Davis, CKNW to plug the show. Reaches many people of many kinds of production manager; E. F. Fox of the British Columbia Electric Com- AD AND SALES SPEAKER minds. pany; Mrs.M. H. Ellis, vice-president of the British Columbia School Of particular interest to radio Trustees Association and a member people is the April 26th speaker at Once again awa-a-a-y we go, to the of the Surrey School Board and the Advertising and Sales Club of H. D. Stafford, Inspector of Schools Toronto luncheon meeting. He is C.A.R.T.B., for Langley and Howe Sound. Kevin Sweeney, president of the Radio Advertising Bureau of New We hope to meet you one and all on Under a plan sponsored jointly by York. Arrangements are being CKNW and the British Columbia planned for Sweeney to meet and behalf of H.F.C. Electric Company, students at Fraser chat with those in the broadcasting Valley high schools are being given field who care to wait after lunch. the opportunity of viewing proceed- ings at the British Columbia legis- PARKER TO HAYHURST GORDON FERRIS lature. F. H. Hayhurst Company Ltd. of TONY PITT GORDON STACY Called "an education in democ- Toronto has been appointed to direct racy", the project will, during the the Canadian advertising of the current session of the legislature, Parker Pen Company Ltd. take at least six groups of 20 stu- dents and two teachers to Victoria, CARTB FRANCHISES HOUSEHOLD FINANCE the provincial capital. The cost of the Robert Otto (Canada) Limited and trips is shared by the two sponsors. 85 BLOOR STREET EAST John McKenney Bingham Limited CKNW handles the publicity for have been added to the list of ad- the trips and also records interviews vertising agencies by WITH 175 BRANCH OFFICES FROM COAST TO COAST enfranchised with the visiting students for use the Canadian Association of Radio on a special program. and Television Broadcasters.

www.americanradiohistory.com Page 'Thirteen March 16th, 1955 Canadian Broadcaster & Telescreen "You can still get a lot more for your dollar by radio with nine out of ten %a,tied 9azuor products," he said, adding: "TV is still a very very expensive medium." This brought from Campbell: AT VICTORIA "When you come to buying TV, LONG DISTANCE PANEL there is none available." While ad- mitting that time can be bought on Three Toronto advertising agencies, one sponsor and the Toronto sales division of the CARTB outlying TV stations, he went on to participated in a discussion panel in Victoria at the BCARTB convention last month without point ot{t that "no one would want leaving home. The panelists arrived at the west coast in your editor's brief bag in the form of to go to the expense of a TV pro- in interviews made in their offices prior to the event. Your duction that was only going to be tape recordings. They were heard shown in the sticks". in "live" between tapes, and the reaction inspired reporter, who conducted the interviews, filled Back on the cost question, Lees the note taking, snickering and doodling that usually go hand in hand with such events. pointed out that "when you hear you cannot afford at present in are going to keep going at nights a voice on radio, there are three or MEET MR SPONSOR you The first tape brought in the voice TV. though", he warned, "there's a lot of four men in the background hear about. But," he said, of Gordon Ferris, director of "With TV", he pointed out, "you hard selling to be done in TV areas". never "when you see a face on TV, there advertising for Household Finance are being confined to the one-half He said that radio, "by its very form, can the housewife are ten men in the background. Corporation of Canada. hour a week because of the cost follow through the home and in the car TV has not changed factor. Also," he stated, "radio has an "A bar of soap is a ten cent com- Ferris said and out of the home. It is certainly ten of radio at exclusive, almost, in the minds of the modity," he continued. "And his companys concept in for a good many wonderful years times on the listeners, whereas in newspapers, cents today is as a four cent cake of all, except to change yet". Vallee meet local conditions and local you've got a mass of ads staring you yeast was back when Rudy air, to NBC coast -to - problems. H.F.C. is currently using in the face and the identification is MAKE RADIO SELL was sponsored on an coast network on a big show. You 102 radio stations, one in each city somewhat limited. In radio, you are Executives from two rival agencies an awful lot of soap or or town where they have an office, exclusive to the individual listener have to sell with one thing in common - Lever else to pay for a program he said. and it allows you frequency", he said. of anything Brothers - were the next subjects. on TV. "Our main problem is to get into LOCAL RADIO SUCCEEDS These were Bob Campbell, vice- we are not going to "In the original perhaps, you are time slots where The next tape transported the president and joint general manager have a depreciating audience due doing it to introduce a product or meeting to the offices of F .H. of the J. Walter Thompson Co. Ltd. to the gimmick and novelty approach and Ramsay Lees, radio and televi- keep the product on the market. But he explained. To Hayhurst Company Ltd., where, in eventually that show has to pay its of television", department, sion director of Ruthrauff & Ryan point he went on to the radio and television worth, and you can go out of busi- amplify this the mike was pointed at three agency Inc. "the very fact that people ness, as you know, if you spend say that men who had all started on private are two have something moving on a screen Radio and television sepa- too much money doing nothing." TV an radio stations - director Bob Amos, rate media, both insisted and per- in their living room, gives Harrison and Introducing a new thought, unwarranted reception and will con- assistant director Cliff sisted throughout the interview. If producer Scott Hannah. you are using all media, you can Bob Campbell suggested that tinue to do so until they become are inclined on show package demonstration on TV. "too many people more selective and sophisticated in Radio and television are just in of entertain- regards On radio you can't. So said Camp- to think terms their choice of programs." about an equal plane as ment and not enough in terms in Which no bell, "If you have television on and Ferris said that the one prob- billings in this agency, of selling. This not only applies high wall has been built between the are looking at it, it goes without lem of prime importance in any saying that you are interested in it. to station management," he said. where costs cannot be two departments. "We regard them also to announcers. You can business Amos onto But if you have radio on, and maybe "but on to the con- both as advertising," said emcee of a program." directly passed infor- you're not even conscious of the have an sumer is the question of getting the tape, adding the reassuring he suggested, "who will throw all mation that they have not lost out fact that you're listening to it - you results from advertising in pro- may washing kinds of steam into introducing TV in radio to TV and that radio has be shaving, dishes, or portion to costs. He said that doing whatever you do around the the characters, but when it comes in Canada is three and a half to not suffered. to the commercials, he rides a He did mention a toy account house, and your radio is on in the four times as high as it is in the background you may be subcon- bicycle down the hill." States. He also pointed out that which last year abandoned news- - Lees gave with his epigram. into sciously listening to it all the time." Then it costs as much as ten times as papers to go almost exclusively "There is no such thing as a good, much as Canadian radio. radio, and which this year tended to Advertising doesn't create a "do cute commercial. You can be cute till By the time set populations in- by-pass radio for TV. A food account, it now" kind of. demand, they both the cows come home, but you'll go into crease, people have become more on the other hand, is getting agreed. What it does create is accep- broke. In the small time that's al- get a tance, seasoned viewers and therefore television wherever it can and certainly the acceptance lotted on that program to sell, it's the product, factor, particularly in audience to any one program is les- chance to demonstrate the sub-con- got to be s -e -l -l." sened because of their discrimination. whether with a dietitian or an scious aspect of it in radio, is very big- ordinary housewife. Amos told of important, because it will come out AUDIENCE COMPOSITION The way to compete with the to come a box -top test on CJBR-TV, when the purse gets opened at the Agencies want principally know time radio and TV shows that more about radio's audience. They in from the States, according to this Rimouski. which broueht in over a Super Market. thousand box tops. When they did think that merchandising aids and sponsor, is to "pick radio programs Radio should not necessarily be by the sta- local people the same thing on CKSO-TV. Sud- other services supplied on local stations to suit relegated to the role of background all fine, above He mentioned bury, the premium fell quite flat but tions are very but and local conditions." music. When TV is background, it is all, they want to know more about road and weather reports on CJOC, the response from distributors was lost; when radio is background, it phenomenal. This account has not audience composition - who's list- Lethbridge; Junior Football on is not lost. when Vancouver; Dorwin Baird's diminished its use of radio though, ening, what they are doing CKWX, Lees then took control of the they're listening where they are of editorial comment on he said. - program situation on the question of costs. listening and so on. CJOR, Vancouver; sportscasts on Scott Hannah said that radio is - CKNW, New Westminster; news on still a healthy medium on suc- CHUB, Nanaimo and CJAV, Port cessful stations. Success, he said, Alberni as well as CJVI and CKDA, comes of local programming such Victoria. as local news because "people hear about some guy get the like to "Just so long as we can down the street". vehicle that's going to appeal to an audience we'll stay with a local This interview closed with a HEAR... station", he said. formula from each for using radio Hannah reiterated Ferris thinks the best place to get to beat television. his recommendation for programming ... these NEW shows advice about the popularity of pro- He favored the "They of a local nature. Eye grams is from the station. who really knows the RICHARD DIAMOND, Private know the people a lot better than announcer people in the community. I do", he said. "On the other hand," LIBERACE-RADIO SHOW he continued, "the easiest way I've Cliff Harrison felt that the reverse THEATRE ROYAL important too that been able to do surveys is to stand situation was - I TowersNBC Theatre Royal for broadcast on the street and ask them what people titould know the personalities under sponsor's own Show Title.) station and programs they listen to on the station, join service clubs and CLUBTIME-and others most." all that sort of thing. "If they are One point Ferris made which going to make a living in the com- favored radio over TV was his munity", he said, "let them get their statement that "the only good roots well down in the community". thing about advertising is its Bob Amos closed the interview ability to be frequent, and radio with the prophesy that radio will CARTB allows you that frequency which hold in the daytime hours. "If they e

www.americanradiohistory.com Page Fourteen Canadian Broadcaster & Telescreen March 16th, 1955

CHML REQUEST SHOW SELLS $15 G's

Fifteen thousand dollars worth of merchandise was sold in days three TV FOR YOUR on a request show on CHML, Hamil- CAR ton for Hill Television and Radio, of A fully safe TV set for auto- Hamilton. mobiles is the claim of Mont- real inventor William B. Still. Hill, whose firm has installed more The operates TV set only when sets than any other in Hamilton, car is doubted standing still, with its the effectiveness of evening brakes on. radio advertising. CHML staff, to Inventor prove their listenership, inaugurated Still owns a small electronics firm. Ile the AU Request Show, to be run says he CFOR, ORILLIA ROLLED OUT THE CARPETS February 24 when a has invented two models. for two hours from 8:30 Wednesday One representative group of agency men and sponsors were driven up to the can he installed in the trunk of evenings. The show was bought as scene of activities by bus. Pictured above, is a group of guests studying the car, the tube to be viewed coverage maps. a package by Hill Television and From left to right they are Ralph Draper, Leo Burnett through a mirror placed on Company of Canada Ltd.; Vic Snack, Willis Advertising Ltd.; Bob Douglas, Radio. the back of the driver's seat. CFOR; Lloyd Nefford, Kenyon & Eckhardt Ltd. Transportation was Advance promotion invited listen- The other is a smaller set arranged by the station's reps, Stephens 8, Towndrow. ers to phone in their requests ahead. which would be mounted The switchboard was flooded on with the hack of the front seat. calls by five minutes to 8:00 and by the time the program went on the WE WISH air, more records had been requested than could be played in the allotted advertising was used for the test. two hours. In later programs, calling Ten minutes after the show opened, SUCCESS time was cut to the time that the the first two radios had been sold program was actually on the air, and and taken out of the store. As the calls now average between six and program finished, 36 sets had been to the seven hundred eaçh Wednesday. reserved by phone. By the following After three sessions, Hill reported Saturday afternoon, when the offer that his business had definitely in- expired, 115 radios had been sold CARTB CONVENTION 1955 creased, and he had 1,500 names and and a further 25 prospective custo- addresses to prove listenership. But mers turned away, the entire stock of he was still not satisfied that direct clock radios having been exhausted. ART McGREGOR sales would result from the two hour On top of these sales, the sponsor FRANK DEAVILLE show. reported that 31 TV sets had been So the fourth program introduced sold, all of which he attributed to a trade-in gimmick, k by means of customers attracted by the trade-in to4HIhouIs and Hase;ki>

WELCOME TO BROADCASTERS

The station of French Quebec homes because, as an advertising medium, CHRC it's the one most listened to -

to wish a most cordial welcome to broad- S HAP p Y casters and their friends attending the

annual meeting March 21 - 23.

May their stay in the old historic city of Champlain be most pleasant and their deliberations fruitful!

HENRI LEPAGE General Manager

www.americanradiohistory.com & 1'elescrcen Page Fifteen March 16th, 1955 Canadian Broadcaster fec4eabe SPOTLIGHT ON VICE

Here is the story of

u newsman who went down

into Vancouver's "Square

Mile of Crime" and

came back with

sixteen hours of startling

tapes to shock listeners

into an awareness of

conditions.

Photo by Rolly Ford

DOPE addicts, safe blowers, shop lifters and hustlers are currently sharing the spotlight at CKWX, Vancouver, in a weekly series of half-hour taped actualities, on Skid Row, called "They Walk By Night". To get them, news chief Bert Cannings has spent most of his spare time during the past year in the bowels of Vancouver's "Square Mile of Crime", getting next to the motley assortment of jaded derelicts - of both genders and all ages - who have devoted their distorted and dissolute talents to the city's recent wave of vice.

money before his "girl" CKWX Bossman Tiny Elphicke funds with which to keep up their while being ridden to head- promised (drug) habit, Bert found. One time quarters in the back of a police was interviewed. said he wanted another documentary on Cannings' traffic he went into a department store car. He was horribly sick and his Cannings hadn't been working to follow Bert very long, before he came safety piece Why Do They Do It? with an addict, to be shown how friend tried the same trick, but this series of to the conclusion that drugs were (CB & T April 7, 1954). He said he goods like nylons, radios and suits the cork came out the bottle root of most of the crime. It wanted something that would pro- are easy to sell. He demonstrated while it was in his mouth. at the how his "customers" who might Another cracksman related how was the relentless greed for money vide good, perhaps startling listen- - was behind it. be professional "fences" or just they "souped" a safe, and just as they of the suppliers of the drugs that ing, with a sound purpose them divided Then he threw it in Bert's lap. This ordinary crooks looking for a good lit the fuse, a mountie interrupted back .of it. He found these suppliers. newsman decided that an exposé buy can specify the quantity, size, with his drawn gun. Just that second into two factions, - The idea was to watch each other like of vice conditions would make excit- color and any other details of the the safe blew and the cracksman, ing listening and could, by bringing goods they want and have them de- figuring he was shot, fell to the floor. hawks to see that the exorbitant it all out into the cold light of livered within the hour - a great The mountie was just as surprised, price of their fiendish product was publicity, contribute to helping clean deal faster than is the case when but gathered himself sufficiently to maintained. things up. people who prefer to come by their slip on the hand cuffs. Bert figures he spent a thou- to In the course of his self-imposed needs honestly, rely on the store BEATING THE RACKETS sand CKWX dollars and as many shoulders make deliveries. Along these lines, It wasn't all talk, this assignment hours of time - his own and assignment, Bert rubbed recorder with just about every known type Bert got him to tell the tape of Bert Cannings'. There was the their's - to get sixteen hours of who wanted an ivory onto his tapes. of criminal and degenerate. With the of a "call girl" time a character he sometimes used usable material full knowledge of the police and mantle radio to go with her furni- to line up addicts to interview, came This included, besides the nega- provincial attorney general Robert ture and got it right away. back limping, with a black eye and tive recordings of the criminals Bonner, he used CKWX expense While they were in the store, a his glasses broken. The addict he themselves, opinions on ways and money to work his way into the detective who had caught Bert's approached had figured he was means of prevention advanced officials, confidence of shop lifters, who took addict and had him sent down a "fingering" them for the police and by police officers, prison him with them to show him how short time previously, came up and beat him up. businessmen, doctors and law- they "cased a joint" to decide what wanted to know what he was doing. Once Bert was picked up for yers. to steal; he bribed addicts into tell- The man hadn't an answer and got questioning. He was in a downtown Collaborating with CKWX produc- ing him how and where they "scored" himself escorted out of the store, café with a bunch of addicts when tion manager Laurie Irving, they which is the lingo for buying the while Bert tried to look his own the cops walked in. His police card came up with thirteen hall -hour drugs; he wormed from them their innocence as he lugged the tape got him out of that one. shows, all describing some shade methods of "cooking" it and taking recorder, plastered all over with This same police card did not work or variety of vice or crime, and it; he went to their rooms with the CKWX call letters, in his wake. quite as well, when one of the pointing up how, not only in the commercial daughters of joy, while Cannings got a safe blower to "boys" - pimp was a word CKWX opinion of onlooking professional they wept their confessions into his tell how he tried to get rid of felt should not be used on the air - people, but in the views of the tape recorder. the evidence by swallowing a wanted to give him the treatment addicts themselves, they might best Most of the shop lifters are after small bottle of nitro-glycerine when he wouldn't part with the be combated.

www.americanradiohistory.com Page Sixteen Canadian Broadcaster & Telescreen March 16th, 1955

WANTED CFCF TRAINS McGILL STUDENTS CREATIVE RADIO-TV For three WRITER years, members of the staff of CFCF Montreal have been Increasing volume of busi- tutoring students at McGill Univer- ness makes its necessary sity, in the intricacies of radio in to add to our staff. This all fields from engineering to adver- position offers an oppor- tising. Meetings for lectures and tunity of engaging in all practical experiments are held every phases of an agency's radio Thursday during the college year, at and television operation. the Cote des Neiges studio of CFCF. Application In charge of the radio workshop is (which will be program held in strictest con- director Mike Wood, who fidence) lectures to forty students, ably as- should contain sisted details of experience, by other CFCF staffers, who backgrou::d, and salary talk on their own fields. requirements, and should The workshop had been in ope- be sent in writing to W. D. ration for some time before the pri- Hannah, Manager, Radio vate station came in to give a hand, and Television Division. but knowledge of the radio industry was admittedly sparse, and the stu- dents' experience was perforce limi- Twenty-four students of McGill University's radio workshop learn COC#(FIELD, BROWN & CO. ted to writing their own shows and something LIMITED of microphone technique from program director Mike Wood o; then recording them for their own CFCF, Montreal. CANADA CEMENT BLDG. benefit. MONTREAL The instructors figure that they have now worked out a successful formula for the course, bearing the experience he had gained in during mind their past experience. This the course. His aim, needless to say, session, until Christmas, the stu- is to work for CFCF. One of his pre- dents heard two one -hour lectures decessors as chairman COPYWRITER WANTED of the course, every Thursday. These gave them Art Weinthal, is in the promotion a basic knowledge of all angles of department Large Metropolitan radio station has immediate opening of the Montreal station, the radio industry, from men such and is a key figure in liaisons for a well experienced between male copywriter. Must be intelligent, as station director Al Hammond, as- the station and the students. aggressive, show initiative. Good pay, good working condi- sistant director Dick Misener, chief Says Weinthal, "Because broadcaster of the tions, 3 weeks annual vacation, other important benefits. Dean Kaye, chief engi- increasing competition in radio, it Send recent picture, experience, sample copy and scripts to neer Creighton Douglas, and others. is obviously necessary that more The series covered the whole of able individuals be radio, attracted to BOX A228 through programming, adver- commercial radio. Through the tising and broadcasting. CFCF Radio CANADIAN BROADCASTER & TELESCREEN Workshop course, Once the new term had begun, several students have been able to 54 WELLINGTON ST. W., TORONTO, ONTARIO though, the work became more find employment in the broadcasting specialized, and students were able field." to spend the second of the two hours recording their voices and hearing them criticized. At the end of the year, too, each student will cut his own record for his personal RADIO-TV PRODUCTION use. Towards the end of the last HELP year's series the students were given with the a weekly spot on the station's air ASSISTANT WANTED time, during which they were al- lowed to broadcast McGill University HELP Steadily increasing radio and television vol- news. ume in one of Canada's larger advertising "We're fortunate that CFCF are Help isn't the word. We agencies has over -loaded the production man in giving their time and energy, enabl- know that. It suggests clock ing us to gain this sound know- watchers, doing as little as our Montreal head office. He needs a capable ledge," said Lawrence Cohen, a third possible for as much as assistant - probably a young man with several year commerce student who has at- possible. years of radio experience in another agency or tended all the CFCF lectures, and who is chairman of the course for What we really wanted to good all-around experience in a radio station. the students. "I know it has helped talk about was introducing me, and I expect it will do the same into radio and TV stations, He must be quick on the uptake, willing to for many others in time to come." advertising agencies and Last summer Cohen accept responsibility, able to handle a variety of worked as an allied concerns, young men announcer for CKSF, details with minimum supervision. If he can Cornwall, using (and girls) who will grow up with your business pinch-hit now and then in directing recording or and one day - who knows? - sit in filming of commercials, so much the better. He your chair. will work closely with our production head on an WANTED Without having anyone interesting variety of national accounts in and Young experienced an- specially in mind, C B & T is a job with good possibilities for advancement. interested in nouncer for new progres- knowing about His salary will be in keeping with his experience employers who are willing and ability and he will have access to pension sive radio station. Excel- to start a young guy (or girl) plan, Blue Cross, group insurance and other lent salary, chances for with the right kind of gleam benefits. in his (or her) eye. It is also advancement, and good interested in the above men- working conditions. Send tioned guy (or girl) who is Please write, outlining experience in detail, trying to get started. with full particulars, enclose full assurance that your confidence will be Come to think photo and references to: of it, this is respected and that our own people know about exactly what we have been this advertisement. doing for most of the thir- RADIO STATION teen years we've ADDRESS: been in business . . . . and so have BOX A229, CANADIAN BROADCASTER & TELESCREEN CKYL you . . . . let's keep it up. 54 Wellington St. W., Toronto 1, Ontario PEACE RIVER, ALTA.

www.americanradiohistory.com Page Seventeen Broadcaster & Telescreen March 16th, 1955 Canadian

TAKE YOUR PICK 113 "Madam R -, physic reader, advises in all affairs." (Ad in GLOBE & MAIL) - "A lovely in busi- SG room with privileges, B ness girl's duplex, 5 minutes from lake." (Ad in ToRoNro STAR.) food

COMPARISON PROVES should and One reason why parents always be photographed with their babies is that it makes the babies look so much better. }

V V ALKY-SELTZER A short sharp smash every half hour won't cure insomnia, but it'll make it seem pretty damn nice. pt%

POINT OF TERMINOLOGY Some of that highly fancy and aromatic European cheese that finds its way over here makes one wonder if it was exported or deported.

AUTO -COMMENTATOR "The reason I talk fast is that if I talk slowly people will be able to hear what I say and find out how dull and unim- dran g portant it really is." -Walter Winchell th:éain

WANT AD Station has vacancy for all ore round announcer. Pension plan; holidays with pay; five day week. Extras include sym- on pathetic staff members always ready to agree when you tell them the boss is a screwball. . CICWX radio Vancouver AU NATUREL If participants in unrehearsed extemporaneous discussion forums will take care not to If your products are sold in grocery and drug stores rattle their scripts, they will sound much more unrehearsed (and these days what isn't!), consider this fact: In Vancouver and extemporaneous.

the big food chains like SAFEWAY and B & K and SUPER -VALU,

IDLE THREAT and thr CUNNINGHAM and oWL drug chains, all choose The program director pro- tested that if announcers kept fluffing he'd burst a blood CKWX for day-to-day radio selling. Last year, vessel. So they did, but he didn't. chain stores placed seven times more business on CKWX

5000 FRIENDLY WATTS than the year before! How's that for chain reaction? AGED IN WOULD To facilitate publication of our next issue, would CART B speakers please make sure that the "Lewisitems" they swipe Weed Company from this column have not reps: All -Canada Radio Facilities Limited ¿ appeared for at least five years.

www.americanradiohistory.com Page Eighteen Canadian Broadcaster & Telescreen March 16th, 1955 C C NETWORKS ... a major selling force for Canadian Advertisers

RADIO

Serving English-speaking Canadians, two CBC networks ... Trans -Canada and Dominion ... stretch from Atlantic to Pacific. The CBC French Network serves French-speaking listeners from Moncton and Edmundston in New Brunswick through the Province of Quebec to Sudbury and Timmins in Northern Ontario and westward to St. Boniface, Gravelbourg, Saskatoon and Edmonton. TELEVISION

With coverage of over 1,280,000 Canadian TV homes, the CBC Television Network now includes 26 stations ... in Halifax, Sydney, Moncton, Saint John, Rimouski, Quebec, Montreal (2), Ottawa, Kingston, Peterboro, Toronto, Hamilton, Kitchener, London, Windsor, Sudbury, Sault Ste. Marie, Port Arthur, Winnipeg, Brandon, Regina, Saskatoon, Calgary, Edmonton and Vancouver. Four additional TV stations will be on the air within the next few months ... including CBOFT, the CBC's French -language station in Ottawa, CKVR-TV in Barrie, CHLT-TV in Sherbrooke and CJON-TV in St. John's, Newfoundland.

In radio AND television, the CBC welcomes the opportunity to work closely with advertising agencies and their clients and to cooperate with them to the fullest possible extent in the creation and production of Canadian -talent programs both French and English.

CANADIAN BROADCASTING CORPORATION

Commercial Division 354 Jarvis Street Toronto 5, Ont. 1425 Dorchester Street Montreal 25, P.Q.

www.americanradiohistory.com COMMUNITY VIPS ARE TVIPS .. . AT MONOTON

MONDAY evenings, at six fifteen, when Fred Lynds steps out in front of the CKCW-TV camera to tell his listeners what he is going to do and why he did what he did, it is just what the program schedule says - "Person To Person". Fred, a veteran radio broadcaster of not quite forty-three, with over a quarter of a century of microphonics to his credit, is one of those rare mikemen who started as an announcer -operator in his own home town - after three years of playing hookey from Mount Allison University, at CFBO, Saint John - then worked his way up from assistant manager to manager, and finally formed his own company when he acquired the station in 1947. The thing is, when Fred goes on people keen TV fans, the same basic the air at his four months old TV ingredient that made radio an im- station - established December 4, portant part of family life a quarter 1954, on the twentieth anniversary of of a century ago. There are many the launching of his CKCW-Radio names for this commodity. Some - he isn't the president and manag- people call it schmalz; some corn. FRED LYNDS ing director of Moncton Broadcasting To Fred it is just "people". Years ago "Person to Person" Limited to the fifteen thousand odd someone must have told him - or TV families in his area. He's the same maybe he wrote the book - that Fred just stands up Monday fresh -faced, slow -speaking, eleven when you go on the air, you have to nights and yaks to the people year old kid, who used to bug his make every woman in the audience like they gossip themselves. All dad, Les Lynds the CNR ticket agent, quite sure that you are directing he ever has to work on is a hand- to distraction, when he insisted on every word you say right at her - ful of letters taken from the sitting up half the night listening to personally - exclusively - and that week's mail. He reads extracts WIOD, Miami, on his one -tube, is precisely the pattern which he has from them and chats back his home-made receiver back in 1923. applied to his radio broadcasting answers, calling the sender by LOOKERS ARE PEOPLE through the years and which he is name, and generally treating him Fred is putting into the TV pro- now trying out on TV with similarly or her like an old friend. gram which already are making satisfactory results. Homer Wright, the postmaster at Debert, N.S., wrote in to say how much he enjoyed an octet of Moncton women who started singing together at their club, just for fun, four or five years ago, and are now featured on radio and TV too. Homer wanted to know their names and which of them were single. Fred looked him straight in the lens and told him to let him know when Mrs. Wright would be away, and he'd introduce them individually and personally. Wayne Jones, a ten year old youngster from Springhill, N.S., wrote them to put on the wrestling before his bed time. In the role of stern father, which his three sons will tell you he plays so well, Fred explained that wrestling is for older people and added fearfully: "Your mother would pull my ears down over my shoulders, if I did what you asked." Continued on page 21

www.americanradiohistory.com Page Twenty Canadian Broadcaster & Telescreen March 16th, 1955

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www.americanradiohistory.com & Telescreen Page Twenty -One March 16th, 1955 Canadian Broadcaster

Continued from page 19 MAN ABOUT MONCTON Then there's the regular weekly Harper, a dairy- English-born Hubert Button, TV report from Allison been with Albany, Prince Edward production manager, has man from the radio station for fifteen Island, who has taken it on himself Fred in years. His particular baby was PROFITS his own weekly re- TV to send Fred No. 1 community project, ports on the general effect and im- CKCW's made by the programs the Moncton Musical Festival. This pression being by the in this tiny P.E.I. village. annual function, sponsored station and rating national and even ASTOUND At least at CKCW-TV, the theory international acclaim, was practically to that only cranks write broadcast- a year round job for Hubert. Now, ing stations has been blown higher with virtually the whole program- than a kite. Fred's mail, which has ming responsibility at the TV station TV PROPHETS gone up to well over a hundred let- resting on his shoulders, the Festival ters a day since he started offering will become someone else's charge. the TV industry in a very TV program schedules to anyone The point is that Hubert is not just The Spring of 1955 finds them, in- who would write in for a broadcaster. He's an important healthy state. TV receiver manufacturers are continuing cludes comment coming under the Monctonian, and as such is to be to experience sales well above their fondest hopes. As heading of straight commendation found right on deck, whenever there are enter- and intelligent criticism. There are a result, the TV stations across the country is a useful community project to be and selling more and more people daily. Canadian also local news contributions, often undertaken. taining with quite acceptable photographs. have been quick to realize that this new policy advertisers Other viewers send in questions, This is according to station a public relations vehicle, Fred Lynds is not using medium is not only tremendous sometimes personal ones about the throughout. unequalled selling impact for artists, often technical ones about set a secret weapon to win friends who but that it also has an installations and aerial erections. not only look loyally at TV, 'but also practically any mass consumer product. keep pulling for the station. The for- Through the early days, when any- local programs. As national sales representative of the following and mula is simple. It's thing could happen generally are talking to stations, Hardy TV Division pioneer in the industry did, Lynds made a definite point of And Whether you -a it had an Larry Cross, the producer, Hubert is proud to be a part of this new trend in advertising letting his audience feel manager or - inside track on jù t what had tran- Button, the program and selling. Fred himself, you will be impressed spired when something went wrong. programs at Such remarks on his program as with the fact that local people who are well known as useful " .. be patient with us while we are ironing out our technical' difficulties" and important citizens. CFCM-TV brought a number of sympathetic Every evening Chuck Robart and replies, one of them from a lady Stan Morton wheel out to the station QUEBEC CITY viewer in Amherst, N.S., which read - it's way out in the sticks, a full in part: ". . every time you went mile from downtown Moncton - to In less than eight months of operation, Canada's off the air or the sound didn't record, get ready for their Puppet Theatre first independent French TV station has exerted a great we were sorry for you and hoped you which is seen nightly at six. These influence on the lives of its viewers. With basically a would not get discouraged and give two men are architects attached to relied on many up. We felt your problems very the Canadian National Railways. In- French language schedule the station has keenly and that you were doing a trigued by an announcement that live productions to educate and entertain its viewers. magnificent job at something so en- there were openings for continuity Beauty contests, fashion shows, kitchen demonstrations, tirely new to you." Continued on page 23 comedy and variety shows, along with top network and film shows have provided local and national advertisers with a large responsive audience for their sales story. The problem of converting English language com- mercials to French has been overcome to a large extent by CFCM's capable commercial staff. Of course for HEY! nany advertisers, live demonstration is the most suc- cessful approach and CFCM's many participating programs permit their sales messages to be easily wait for us! integrated.

CFQC-TV will be represented CKCO-TV KITCHENER at the Convention too. In the heart of Central Ontario at the hub of a rich agricultural and industrial area, CKCO-TV commenced operations just over a year ago. In that period, viewers We want to add our greetings in over ten counties have observed this dynamic medium with surprise mixed with pride. Little did they realize -so watch for us!* that CKCO-TV is approaching its goal of becoming Canada's leading private TV station. Advertisers too have found that the excellent facilities and creative sales. * Saskatchewan watches us staff are an unbeatable combination for producing on Channel 8, CKCO-TV because of these facilities (practically any type of programme and commercial can be produced) consistently. and its locale is ideal for TV testing. Contact: Radio Reps - Canada. Adam J. Young, Jr. U.S.A. - Call us, we'd like to talk it over. cHanna s HA,nY [1fl[14Ï DIVISION JOS. A. HARDY & CO. LTD. S A S K A T O O N, SASKATCHEWAN V I litY 1 0 TORONTO MONTREAL EMpire 3-6009 PLateau 1101

www.americanradiohistory.com Page Twenty -Two Canadian Broadcaster & Telescreen March 16th, 1955

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www.americanradiohistory.com Page Twenty -Three March 16th, 1955 Canadian Broadcaster & Telescreen local pro- Continued from page 21 start a hill' -billy band and talked keeps repeating. "That's they know, there were openings for continuity Fred into trying them on radio made grams put on by people Radio, they the grade and now, on TV, they are at the right time to reach each seg- writers on CKCW - that phoned the station, but couldn't call doing even better. These are the ment of the audience, when talk about it that evening, popular Bunkhouse Boys. segment is available. We know that round to the com- because they had promised to do a Local news and local sports get the we have to be a part of puppet show for the children. Button emphasis from Bill Hutton, who runs munity and in that way the TV investigated the puppet show with radio and TV news as well as head- station becomes real to the citizens. the result that they have been on ing up Radio Press and Earl Ross So far we have been working to- television ever since. who concerns himself with the ath- wards building a superior product to Moncton has been listening to letic side. Like CFPL-TV, London please views and advertisers alike. Uncle Jack Reid at the Piano ever and CFQC-TV, Saskatoon, they have We are confident that this will pay since he started on radio in 1946. a reciprocal deal for national news off in the long run. In fact it is al- Now he's punctuating his music with with the CBC. ready beginning to do so - quite the same old ad libs, only on TV. "The formula is simple," Fred nicely." Jack, who has been playing pro piano in the UK and US for over Ruth with Terry and Wendy. TV FISHERMEN ROOKE SUCCEEDS RASKY thirty years, is Moncton's most A television tube linked to a "see- John K. Rooke has been appointed ing eye" with an underwater range sought after musician whenever a eral secretary of Moncton's YMCA. features editor for the CBC-TV Na- worthy cause needs musical promo- The kids discuss everything from of 250 fathoms, is helping to solve Service, editing the tion, which is just about always. love and marriage to whether youth fishermen's problems. Schools of fish, tional News Every Sunday, he is voluntary piano is carrying its weight in the church. are enabled to be picked up and Newsmagazine in succession to Harry player at a Moncton Sunday School. Two staffers give young Moncton viewed on the TV screen, which Rasky who is touring Europe. Completely incapable of saying no a chance to strut their stuff for the may be mounted in the wheelhouse to anyone, he is eternally busy, yet viewers in Kids On Camera. These of a fishing vessel, thus giving the Rooke, a graduate of the Univer- manages somehow to spend some are Larry Cross and Joan Nelson's captain a close-up view of a shoal'. sity of Toronto, has written commen- by the Edo time on his favorite hobby, which opposite number on radio, Marg The device is produced taries of the National Film Board, is landscapes in oils. Crosby. Corporation of New York, and dis- and was a co -publisher of the South When Joan Nelson, who came to A group of local boys who got tributed in Canada by the Canadian TV from radio too, isn't interviewing together six or seven years ago to Marconi Company. Carleton Gazette. someone from the head of the Wo- men's Welcome Wagon to an eighty- seven year old fiddle maker, on Tea With Joan, she is performing the duties of treasurer of the local I.O.D.E. Chapter or of any one of a number of other activities, including the Canadian Association of Con- sumers and a church choir. ree, Helen (Mrs. W. J.) Crocker, a wives ag home economist in her own right - with her own home, complete with a TV4kouse husband, son and a working daugh- M-ary AslAvrer ter and on CKCW-TV with her own ome wit Homemaker's Show - brings her years of experience in dietetics to At the people as she plans and produces «.. meals for them in front of the camera. Child care, a subject in 111) which her experience has been prac- isT tical, both as mother and grand- mother, is another of her topics. Last month she had an eight months old baby on the show to demonstrate the life -building qualities of Vitamin D. Next week it's going to be draperies, against the coming of spring, and Helen is going to make Quotes from Mail Poll. some right in front of their eyes. Incidentally, to fill in time between - - "Any TV housewife will family and TV duties, Helen is presi- agree your show is wonderful". dent of the Moncton Girl Guides is engaged in "Your show must give Association and also - - Mary Ashwell" has various activities of the Canadian many housewives like myself, "At Home With Association of Consumers. a real lift". a varied program structure, which appeals to housewives with varied CALLING YOUNG MONCTON - - "It hits the spot in my interests: The president of the Moncton opinion on things of Teachers' Federation, Arnold Mc- interest to women". in homemaking Leod, has his Little Red School House Thursday evenings at 7. In - - "Enjoy everyone on your in community life this quiz show, in which students program, you make a person from the various grade schools com- feel "at home". in personal appearance teams, McLeod tries to give pete in "You a a quality of informativeness without - cover such large Wain their children's forgetting TV's first function - to variety of subjects, one entertain. couldn't help but be greatly in the kitchen The wife of an airman attached interested". to No. 5 Supply Depot phoned one WI in the arts day and said she thought she could - - "The informality makes me do a children's show on TV, so they feel like the neighbor next If your product or service appeals to told her to come on up and give it a door who comes in for a chat". women, select "At Home With Mary try. Now Ruth Ann Thom and her Ashwell", on the air Monday to Mary Ashwell has long been an children Terry is five and Wendy Friday, 2 to 3 p.m. Contact All -Canada - authority on women's affairs through- is four - tell stories and sing songs Television; in U.'S.A. Weed & Co. Fridays at 6:15 on Play -Time With out Western Ontario, as Women's - Panda. On Sundays Ruth Ann also Editor of CFPL-Radio, as a preferred CHANNEL 10 has a Sunday School program, which speaker at numerous functions and is described as "a junior talent show clubs, as a member of the Canadian with a Sunday flavor". Kids are Business Women's Clubs brought in to sing hymns and play and American instruments and there is a Bible and as an honorary member of the Quiz. Canadian Association of Consumers. Teen Forum is just what it says LONDON CANADA and is conducted by Al Tyler, gen -

www.americanradiohistory.com Page 'I wenty-Four Canadian Broadcaster & Telescreen March 16th, 1955

The ONLY TV STATION TV Commercials Must Covering Eastern Quebec Say What They Do

by HUGH T. McCONKEY Creative Director, McConnell Eastman & Co. Ltd.

Too many TV commercials produced today are just radio with pictures added. They fail to take advantage of the terrific potentialities of this medium. Product identification, for instance, is fantastically high on TV, and there is therefore no need for the constant repetition found desirable on radio. If you try to pound your sales message home the same way you would on radio, you'll not only weary your audience, but you'll expose them to rigor mortis of both eye and ear, neither of which is calculated to make them line up at the cash register. You'll find that you'll have to close, too. Tricky wind-ups and ab- develop showmanship, and use this struse lead-ins are usually a waste technique in presenting your pro- of time. ducts and your ideas. The Gillette people do this very well in their You'll do better if you stick to Friday night boxing spots. They a simple formula, Now News one that's been available: Regional make excellent us(_ of methods which around a long time, but which Homemaker Show movie and stage producers have still shakes dollar bills out of Sports Column known for a long time, and couple prospects' pockets every time it's Saturday Night Jamboree these techniques with the lessons well applied. Coast right in with Harbour Club taught by radio. They don't think of a PROBLEM which applies or Jeannot & Jeannette TV as two separate media, sight and could apply to the viewer; then (Children's Program) sound, but as a unified whole. They offer him a SOLUTION which he let their video do a full selling can accept; follow with a JUSTI- job. They not only show the product, FICATION for ASK: HORACE N. STOVIN IN CANADA the purchase; and but they use action in doing so. Re- give him just a fast glimpse of his ADAM J. YOUNG IN THE U.S.A. membering that product identifica- NEW STATE. tion is high, they don't oversell, avoiding any exaggerated statements CO: 7 VERSATIONAL SELLING Soon 10,000 Watts for CJBR keeping the whole commercial hum- You must remember that on TV orous and yet instructive, not even you are really doing "living-room being afraid to rib the product if it selling". You are meeting your serves their purpose. pros- pects face to face and will do well As a rule, you'll find that it pays to adopt at least a modified form of to plan your video first, remember- conversational selling, perhaps a RATINGS! ing the "one major idea" rule, be- little bit more attention -command- Speaking of cause TV calls for SIMPLE sel. ng, ing (because they can switch chan- nels FOR THE THIRD YEAR IN A ROW yet rewards the seller to a decree on you) and just a fraction never before attained by any other more repetitious (because somebody TV STATIONS RATED MPTV'S media. At the same time, you'll have else is going to come on right after to relax. Never you and try LIBRARY FEATURE FILM PLAN try to hit as hard on to make them forget TV as you would on radio, or in what you told them) . You'll make NUMBER ONE IN THE INDUSTRY newspapers or magazines. Pace your them remember your message better 15t work more slowly and avoid even if you've fed them, on the screen and IN BILLBOARD'S ANNUAL POLL. the slightest tinge of sledge hammer through the loud-speaker, an IDEA, tactics or bold sensationalism. You presented forcefully, believably. see, on TV you're dealing with a Boast copy is no better here than on captive audience. You can jump radio; demonstrations and before - You Plan Do straight into your selling copy with- and -after copy is, because it offers out having to be hampered by the proof of valu.:. Just pretend that l¡brary-Type "space -writer's" restriction of hav- you've been invited into that living Distributor's ? ing to snag the reader's room by the lady of the house-a Which Bes potter attention consider 80 first. When writing for TV you can woman quite willing to listen to your go right into the interest and desire - arguments and watch you show off t 10N 56 PANY or T Et -el building process. This applies to the your product but who still feels that f 481 F LACE MOTION PICT Service 1 TV, Ltd. od Tv n MCA 40%l1 NOFilms, Inc. Television s. 10 y. Official Sterling Programs o Films 3 mAs°ise s 3 Flaming United To 10. 4. take a good LOOK at 67'NrtonalTer. .iTeTevisionPrograms.q67 ... Excerpt from Billboard, Feb. 12 tv- Get rates and installation details on MANADA) 1INutt° this unique electronic prompting and Motion Pictures for Television cueing device from Ken Page (Canada) Limited 277 VICTORIA STREET TORONTO, ONT. AT THE CARTE

www.americanradiohistory.com & Telescreen Page Twenty -Five March 16th, 1955 Canadian Broadcaster be consistent visualization of the she is being courteous in doing so- pressed in terms of your prospect's to own abilities. If you can promise package, name or service. At all who isn't sure how she's going - must dominate to you that she isn't and deliver something which pre- times, your video break the news - audio, yet the two must buy. In brief, she is warily sents inner satisfaction as well as over your going to closely linked. They must the alert, but can still be lulled practical reward, you'll do that much be very on as a team, one holding up the a somewhat relaxed frame better. work back into other explains what if can convince her that the same as tech- wares while the of mind you These are much You'll find to show her something or advertising, they'll do for the viewer. you are going niques for radio print a if you're something they are, because that TV offers you plus about your products, you might say. Yes, products, because apply in her everyday is often media - selling mechanical which she can effective advertising can be longer and to appreciate her in- from a clear presenta- TV commercials life. Don't fail less. It comes for these than can merchandise not a appeal to a basic more complicated SPONSOR terest in your - tion of strong media. You'll be old last year's goods, but human want, and it applies to all messages in other just. plain time by trying gim- new, up -`o -the -minute in -keeping - media. But here in TV we have one wasting your razzie dazzle stuff. That's with -TV merchandise. There's plenty which is growing at a rate untouched micks, or FILM your prospects will sneak out of entertainment value, real drama by anything else, something like an when to the kettle on. "Good" TV of a sort in all products, providing 80 per cent gain in Canadian TV Set put have a slower word enough to find it -and 1954 over 1953, a young commercials SERVICES you are smart Sales in than "bad" com- it in an interesting and which even today has count per minute present medium here have a much manner. and a quarter million mercials, and both honest over one 'the Industrial, its area, nearly one-third of slower word count than corres- Television, You'll know if the video part homes in radio. This is in the country, and still ponding message on Film Service. of your commercial is working all homes the sound motion Educational growing every week. You're writing simply because as hard as it should be if you try television commercial, is a medium which has captured picture, or Large Staff runn'vng the film without sound for as well as the most of the prospects during the at work on the eye . . . other Hot Splicers track then fry it the has them ear. Thus the sound track must be way around. evening hours and which front of your sales message, much slower, keyed to the tempo Newest Equipment sitting in com- Ask yourself if the commercial as for the most part undistracted by of the picture. The amount of Print Control ,a whole gives active life to the chief or activities. mentary used to describe the action conversation other the Editing product advantage. Does it have a These people know that you're affects the performance of real "Power Idea"-something which showing them an advertisement. viewer. The amount, as measured, to 100 An exclusive service for will give the viewer not just a mild be afraid to tell them about rises in efficiency slowly up Don't as predilection for the product, but a your products. They want to know words per minute, and falls TV film. See Bob Lee at genuine itch to own it and to get which they can gradually beyond that level. Effec- about the products at the CARTB. his hands on it? Have you given him buy. They even enjoy the sampling tiveness is down by 25 per cent a situation within reach of his Which TV lets them do. 140 words per minute on film. dreams . . . told him about a step In summary, don't over:,ell keep SPONSOR he could take which might - just LIKE OTHER MEDIA - conceivably might - let him enjoy it simple - stick to one or at the this or that benefit. Don't fool him So you see, good advertising is most two ideas and plant them well FILM SERVICES change about the same on TV as in other and simply by taking full advantage into thinking that you can LTD. his whole life overnight. His en- media, but there are many specifics of the video. Let them see what the CORP. thusiasm won't last. You simply related to this medium, some of product will do and use action in must offer him a satisfactory solu- which are mighty important. One of doing so. Set up a problem, settle it 225 Mutual St. Toronto 5 use (and tion to his current problem. The these is that off screen voices are quickly through product Phone EM. 4-6457 solution which you offer him must undesirable. You must be able to let them see you doing it). Close up be identifiable, realistic, and ex- see the "salesman" and there must and go home.

with 59.6".. of SASK. RADIOS

and 65% of SASK. TV HOMES

with 64.7% of Sask. RETAIL

SALES and 56.3".. of

Net effective Buying INCOME

CHANNEL 2 CKCK 620 KC CKCK-TV REGINA See the All Canada man

www.americanradiohistory.com Page Twenty -Six Canadian Broadcaster & Telescreen Mardi loth, 1y55

WOULD REGULATE PROGRAM CONTROL BY U.S. NETS "The power of TV networks to financially". study of TV problems which was tions Commission. He is sponsoring determine whether or not to make Bricker said that he believed action made for the Senate Commerce Com- a Bill to programs available authorize such regulation. to an individual by Congress would be required to mittee he headed in the last Congress. At the moment only TV station" said Senator individual sta- Bricker of bring about "a truly competitive Though he did not go into details, tions are subject to FCC control. Ohio in the U.S. Senate in February, television system" in the United he said he had been convinced that The "amounts Senator added: "It would practically to the power to States. the committee should continue to appear that the networks rather control the number of TV than stations in Senator Bricker made this state- study the proposed regulation of TV the FCC, actually control the number the country which can subsist ment in a "progress report" of a networks by the Federal Communica- of TV stations which will serve the public". Speaking as counsel for the Republican members of the com- SOLO PERFORMER mittee, Robert F. Jones said the proposals to shift all VHF stations to UHF are impractical, but that "a to a wealthy means must be found to place UHF audience... on a competitive basis with VHF in all markets." The report said that some other means than removing Federal excise tax from all -channel receivers, CKWS-TV KINGSTON capable of receiving both UHF and VHF stations, should be considered, CHANNEL 11 to encourage makers to shift produc- tion to all -channel receivers only. This important station brings information and It suggested the networks could entertainment daily to a big widespread audience "do much on a voluntary basis to (over 30,000 TV sets in Kingston and district). support the TV economy outside the And CKWS-TV is doing it solo! It's the only larger markets by: Canadian television station reaching the wealthy (1) Adoption of a more liberal and market between Kingston and Brockville. Get impartial policy toward affiliation, your sales message across effectively to Eastern Ontario Buyers with CKWS-TV. and (2) Offering price discount advantages to national advertisers to Reps: buy time over all outlets of a net- COMING SOON ! ALL -CANADA TELE- work rather than selected stations VISION in Canada in large markets". CHEX-TV PETERBOROUGH WEED & CO. in U.S.A. Jones said that each network should adopt a uniform and impartial CHANNEL 12 policy, which would take into con- Check with All -Canada now sideration the basic object of the for availabilities I Communications Act, to serve all people of the nation.

%elk Á QUBECJ THE MANAGEMENT AND STAFF OF CFCM-TV CORDIALLY INVITE C.A.R.T.B. CONVENTION DELEGATES TO VISIT QUEBEC CITYS ONLY TELEVISION STATION

..-.....,_.v

Represented by JOS. A. HARDY & CO. LTD. CFCM-TV QUEBEC CITY 5-7373 QUEBEC CITY TORONTO EMpire 3-6009 BRINGING TELEVISION TO FIFTH LARGEST MARKET MONTREAL CANADA'S Plateau 1101 629,500 Population Linked by micro -wave with CBC network JOE WEED d CO. 127,300 Families Completely equipped for all types of production in United Stat., Penetration in 11 counties TV Homes 30,000 (estimated) Exclusive TV coverage CHANNEL 4 Video-I 270 watts Audio- 635 worts ANTENNA 473 ft above average terrain 685 ft above sea level

www.americanradiohistory.com Page Twenty -Seven March 16th, 1955 Canadian Broadcaster & Telescreen w

* Estimated F. W. Ziv Co., voted "Television's Top Rated Film Pro- February 28. 1955 ducers" by advertisers, agencies, and stations in Billboard's at the end 3rd Annual Film Awards. Represented exclusively in Canada of CHCT-TV's by All -Canada TV. fifth month Contact your All -Canada Film man for particulars on these of operation. available shows:

* Mr. District Attorney * I Led Three Lives * Boston Blackie * Favourite Story * Cisco Kid

ALL -CANADA TELEVISION

CHCT-TV Canada's First Television Service Organization CHANNEL 2 -CALGARY Montreal Toronto Winnipeg Calgary Vancouver

www.americanradiohistory.com Page. Twenty -Eight Canadian Broadcaster & Telescreen March 16th, 1955 MOVE ...... l.l..-. GOODS

WITH ..,...... C ILIA" CHANNEL

32S,Ooo ¿//,47)Ç

A big, booming market composed of the nation's top wage earners, plus a medium that can reach 83 per cent of that market - what more could an advertiser ask? CKLW-TV with its vast power of 325,000 watts blankets South Western Ontario - a compelling selling force that only this audio-visual medium can offer. No matter what goods or services you may have to sell, CKLW-TV can do a better job and at a lower cost per TV home. Call your nearest All -Canada Television man today and let him give you all the facts about CKLW-TV's market, coverage and programming.

ELLIOTT-HAYNES RATINGS TELL THE STORY A recent survey made between 6 and 10 p.m. showed CKLW-TV to have the largest Canadian audience of the four television stations in the Windsor -Detroit area on three full -hour occasions during the week's sampling, although CKLW-TV had then been on the air for less than four months. In addition, it was second on the teleratings during six one -hour periods. CKLW-TV's top programming attracts and keeps large audiences consistently.

Cash in on this big, lucrative market. Be sure CKLW-TV is on your next schedule.

C K LW -T V WINDSOR With Maximum Power of 325,000 Watts

REPRESENTATIVES: ALL -CANADA TELEVISION. IN U.S.A.: ADAM J. YOUNG TELEVISION CORP.

www.americanradiohistory.com March 16th, 1955 Canadian Broadcaster & Telescrecn Page twenty -Nine

TV COUNTRIES The United Nations Statistical SAS A TCNEWAN NOOSE OPENING TEL (SCREENED Year Book which came out recently reports that there are 700,000 or After the film had been processed more television sets in the Soviet it was edited by Grant and news Union. This places the Russians editor Jim McLeod, a commentary in third rank in the world in num- was prepared on tape and in less ber of sets behind the United States than four hours after the ceremony with an estimated 31,532,000 sets and it was on the air. Of the 800 feet of Britain with 3,411,000. Canada is film exposed about 600 feet were fourth with 665,000 sets. used. had The report listed 31 countries and Immediately after CKCK-TV territories as having regular televi- it, taped finished with the film and sion service. These include Cuba, were expressed to Sas- commentary 150,000; Mexico, 90,000; France, 72,- for to use on their katoon CFQC-TV 200; 70,000; Hawaii, 44,000; newscast the next day. Brazil, Italy, 35,000; West Germany, 27,600; Both government and station offi- Argentina and Venezuela, each 20,- cials voiced their approval. 000; Belgium, 15,000; The Nether- lands, 9,000 and Japan, 5,000.

SEE AND HEAR... Victor Bull, CKCK-TV cameraman covering the opening ceremonies of the Saskatchewan legislature trains his lens on Lieutenant -Governor ...Some of Over 30 Top TV Film Features W. J. Patterson, as he reads the Speech from the Throne. He is shooting from the government side of the house over the heads of the members' * The Whistler * Eddy Arnold Time * Weather Jingles wives. Premier T. C. Douglas is seen standing to the left of the * Joe Palooka * Crown Theatre * Gene Autry Speaker's chair. * Florian Za-Bach * Frankie Laine See Dick Sheppard This year for the first time mem- arrival of the official party and the bers of the Saskatchewan Legislature inspection of the honor guard, one were seen on Television when was in the press gallery to follow CKCK-TV telecast a fifteen minute the entrance of the official party at the CARTB film of the official opening cere- and one was on the floor of the monies. chamber to cover the reading of the The station installed 25,000 watts of Speech from the Throne. Victor Bull supplementary lighting in the cham- and Vern Kent of the station's photo- It's easy to do ber and placed 16 mm. movie graphic department handled the business with cameras in three carefully chosen filming with an assist from firm edi- positions. One camera covered the tor Gordon Grant.

growing ...growing ... g row l n g ...

CoIN330'I\ItreRCK . ' \NCREpSE e ENCE

now 139,539 TV SETS*

reps: CHANNEL 13 MONTREAL - TORONTO - - JOS. A. HARDY. VANCOUVER - JOHN N. HUNT. 864 KING ST. WEST KITCHENER ONTARIO U.S.A. -- WEED TV CORP.

'source of information - Postcard survey made March, 1955 by CKCO-TV-Weston Bakeries Ltd.

www.americanradiohistory.com Page Thirty Canadian Broadcaster & Telescreen March 16th, 1955

To members of the

May we wish your convention every success... and we're looking forward to seeing you with or without enquiries or problems on AUDIO -EQUIPMENT

NorthQdll ElQctrk SERVES YOU BEST LIMITED COMPANY Io55.2

www.americanradiohistory.com Page Thirty -Ont March 16th, 1955 Canadian Broadcaster & Telescreen

PRELUDE TO BEAVERS DORWIN

The remainder of this issue is devoted to continuously in the public service with a better "Prelude to Beavers", or, in other words, a job of proclaiming their accomplishments and so BAIRD selection of stories chosen by our staff from encouraging others to follow their fine examples. those which appeared in this paper during 1954 There are no categories or specifications for and which are reprinted here on the strength Beaver Awards. All Canadian stations - radio is from of the contributions to radio and television or television - are eligible to receive awards for broadcasting they represent. conduct deemed by the judges to reflect dis- These stories will be closely studied by our tinction on these two kinds of broadcasting. Beaver Awards Committee, which will regard Awards take the form of framed copper plaques. them in the light of nominations, and select from Individuals who in the opinion of the judges are CJOR them from three to six. To the stations involved directly involved in the award -winning enter- in these stories the committee chooses, the 1954 prise, will receive miniature reproductions of VANCOUVER, B.C. Beaver Awards will be presented. the award won by their station. In selecting these "nominations", our staff The committee will be appointed and the "The station with time for the winners has concentrated on stories which point up the final selections made in a voice that people This may to be announced in our issue of May 4th, which broadcast medium's power for good. hear on the West mean the good of the community, in terms of will be dedicated to the Association of Canadian Coast." education, meeting of emergencies, public in- Advertisers during their 19 5 5 Convention. formation, public health, citizenship and just Presentation of awards will be made in the home plain entertainment. There is also the important territory of each winner, if possible before Dorwin's morning "Man groups of influential business economic function of promoting the sale of representative in the House" Show has people. merchandise. room for two daily na- In commending our Beaver Awards project We believe that the twenty stories are typical tional spots. Meet Dorwin many public services that are being to the industry, the national advertisers and their of the at the CARTB then see rendered to people wherever radio stations are advertising agencies, we should like to point out heard. We regret that more such stories have that it is designed to enhance the power of radio the nearest Stovin Man not been accessible to us, but we hope that and television, for the good not only of the for details. "The Beavers" will encourage broadcasters to industry but of audience and sponsors as well. enhance the fine works they are performing

DON'T LOOK FOR US... We won't be present at CARTS television sessions - there's no TV reception in the North! But radio listenership is at an all-time high. With limited outside reception, the widespread Northern audience counts on these three stations for news, information and entertainment. Here's proof:*

Night-time Sets in Use Percentage of Listeners

CFCH Nov. 1954 42% 89.9% NORTH BAY

CJKL Oct. 1954 41.2% 95.4% KIRKLAND LAKE

CKGB Nov. 1954 51.8% 80.7% TIMMINS

These figures are unmatched by Canada's largest cities: MONTREAL (English) - Nov. 1954 22.8%1 Sets in Use TORONTO - Nov. 1954 22.9%J

That's why for increased sales in the wealthy Northern market, your first choice should be Under Northern Management CFCH CJKL CKGB Reps: NORTH BAY KIRKLAND LAKE TIMMINS All - Canada Television in Canada

' ELLIOTT-H kYNES. Weed and Co. in U.S.A.

www.americanradiohistory.com Page Thirty -Two Canadian Broach. aster & Teles. reen March Ibth, 1955

C,fiGgcag ..,.....,.,.,. CALL FOR LIBERAL FREEDOM

Excerpts front an editorial talk the advertising tax on newspaper's broadcast in the series "Sam Ross source of revenue. Reports" on January 3rd, 1954 over Similar control extends over all CKWX, Vancouver, and repeated on programs through regulations CKOV, Kelowna having and CJAT, Trail. the full force of law without being passed by a law -making body, or It's doubtful whether there is a even without being considered better way by to open a new year than such a body. They exist and they are to offer a constructive policy for altered, but they are not freedom necessary of radio and television, and because existing laws are effective the reasons why such a policy should and enough. be instituted without delay. They are the laws of slander Radio and and television are publishing. libel. They are known to all, and They are media for information and available to all, and are the entertainment, same for and they provide one and all. If they are broken, then newscasts and programs for the the individual or the YOUR ADVERTISING DOLLAR corporation enjoyment of all. becomes liable to civil or criminal If there is punishment. S -R one business no govern- -T -E -T -C -H -E -S ment need be in, it is the business of The existence of these laws does WHEN YOU BUY THE HOME MARKET publication, electronic or otherwise. not violate freedom. They protect If there is one business no govern- individuals against the violation of ment need be in, it is the business of their freedom by someone Here are nine good reasons which add up to entertainment. who has not respect or consideration for the greater value, better service and full Radio and television are both of rights of others. Any other protection appreciaion of your business. these. is not only unnecessary; it burdens industry There cannot be a true democracy with regulation and is 1. CKNX WÍNGHAM - ONTARIO'S FOREMOST discrimination. FARM STATION serving local accounts where a government - any govern- in London, Kitchener and seven counties. ment - has power to control the Another justification for elimina- Over 300 years service in broadcasting making and distribution of news tion of regulations is the prevention growth found CKNX's staff of 30, who have each even in a small degree . . . for the of and development. Private served CKNX's listeners for an average small degree can grow and grow stations are precluded from estab- period of 10 years. until it is all -embracing. lishing their own networks, or ar- ranging long-term affiliations 2. CKPC BRANTFORD situated in the heart of Such control exists be- - today, and tween two or more stations Southern Industrial Ontario. Watch for because it exists, there is danger it for the new developments in CKPC's program- simultaneous presentation of pro- will grow to a point where it be- grams. ming and sales. comes The rule applies to networks dominant and then to a point on a regional where it brooks no basis or a national 3. CKLB OSHAWA a big story unfolds for this opposition and basis, for only - becomes monopoly. the government sys- progressive station, soon 5,000 watts and tem is permitted to operate networks. reaching areas with PROGRAMMING Any government rivalling anything heard which is in the These and other powers are in Toronto or position to dictate, even indirectly, - - the Eastern areas to points as far away extending into the field of televi- as Belleville and Peterborough. what the public shall hear and shall sion. Television programming will be not hear, could continue itself in under even greater control than 4. CHVC NIAGARA FALLS - WELLAND - Watch power indefinitely, even through the radio. Radio is barred from the QUIZ PROGRAMS ON THIS BIG net- present legitimate voting processes. works, etc., but it can import live 5,000 watter - a sure bet to reach the It can be done through constantly entire Niagara Peninsula. and other programs direct, even assuring the public that all is well, though such programs are under 5. CJIC SAULT STE. MARIE - The only Cana- and barring any criticism of the general control of the government dian signal heard in Algoma County. A government. body. In television, however, private real bonus in extra listeners now unfold- This stations are banned from ing in the Blind River Uranium Develop- principle was recognized over obtaining ment. one hundred years ago in the fight live programs or kinescope films for freedom of the printed press in except through CBC-TV. 6. CFPA PORT ARTHUR - This progressive basic England. It was the campaign-long And, of course, there is the prin- Dominion Network Station offers a 20', and expensive - that led to elimina- ciple of monopoly in television which increase in 1954 BBM a sure sign of tion of the security bond to guaran- has been maintained intelligent programming- at all points and service. tee a newspaper's good behavior in where television has been established 7. CKEN KENTVILLE / CFAB WINDSOR, Nova its relations and comment about the in Canada. There is no sign of any Scotia - Undoubtedly the most pro- government of the day. It was also break in this policy, although it gressive station in the Maritimes - the campaign that led to repeal of should be cancelled immediately to offering programming and service unsur- the stamp tax on newspapers and give Canadians alternate programs passed. Your best bet for any test cam- paign where sure results count. 8. CFCW CAMROSE, Alberta - Covering 11', of the Farming population of Alberta. Since opening day, November 1st, over 165 year-ro,,nd local sponsors on the air. LISTEN 9. CKYL PEACE RIVER, Alberta NO TV, ... - NO NEWSPAPER, NO OUTSIDE COMPETI- TION and over 18,000 homes waiting to ... To the story of hear your sales message. PEOPLE ARE FUNNY DON'T overlook the potentiality of these important markets. ESSO FARM REPORTER CONTACT: Doug Grout Lorrie Potts Ross Nerby (Montreal) AND OTHER SHOWS Learn the facts of Multiple Tape Duplication from Gordon Keeble. oe TORONTO - MONTREAL .E BARTB lE1EPXONE EMPIRE 3-4079 TELEPHONE HAREOUR 6448 fC.

www.americanradiohistory.com Page Thirty -Three Canadian Broadcaster & 'lrelescreen March 16th, 1955 without tuning in across the inter- and decency. An automobile is licensed. It is national boundary. the road, The answer lies in complete over- required to obey the laws of the legislation on which the but there is no control over what haul of think. A radio and television system has been the driver should say or a complete overhaul of steam boat is licensed, and it obeys built; and no the methods involved. the rules of the sea. But there is The number one step is the ap- control over what the crew or the pointment of an independent regu- passengers say or think. with authority over The political point of deep concern latory body the technical matters only. This includes in all this is the inability or the site, power and frequency of to continue to live by the traditions stations; and the site, power failure of the government in Ottawa radiò party and channels of television stations. of liberty on which the Liberal Such a step would give the inde- was founded, and for which, until pendent regulatory body the position recent years, it has always fought SOON of technical authority and arbiter in and crusaded. of all 'technical matters involving either It has always been the defender private stations; and freedom of speech and the rights of CBC stations or and would divest the CRC of its control individuals; yet in the radio powers. television field it has not kept these The next step would be the elimi- beacons alight. And in consequence, 4) have slid backward 5 0 0 nation of program controls and the the principles opening of all sources of program into darkened areas to affect other WATTS material to all stations without any principles of freedom in other restriction whatever. It would spheres. amount to free access to all program At this point, it would pay the sources. Liberal party to recall its traditions, An additional step would be to and also the comments of Herbert open the door for private stations to Spencer seventy-five years ago. A establish their own networks on a great student of politics, Herbert regional or national basis and thus Spencer saw the trend to compulsory give greater opportunity for growth legislation that curbed individual and development through spreading freedoms. He saw this in the Liberal program costs over more than a party, and he emphasized the "system single station. of compulsion" was changing Liber- If these three steps were taken in alism into a new form of Toryism. 1954, the broadcasting of news and It wasn't just a play on words .. . information and entertainment would it was emphasis on principles, and a be launched into a new phase in warning against excessive legislation. C K C Canada; and one that would remove What has happened for the last handicaps and permit natural growth seventy-five years is still happening. HULL - OTTAWA regionally and from coast to coast. And now is the time to apply the The licensing of a radio or tele- brakes and reverse the procedure. vision station need not involve the Radio and television mark the programs carried, provided they do starting point. not violate the laws of slander, libel January 20, 1954

"WHEREVER THERE'S MUSIC THERE'S BMI!"

BMI CANADA

.... welcomes the delegates and visitors attending the CARTB Convention in Quebec.

Since BMI Canada was activated, it has maintained offices and staffs in Toronto and Montreal to service its composers, publishers and licensees.

We hope that we will have the pleasure of seeing you at the Chateau Frontenac, and cordially invite you to visit us at the BMI Canada suite. As always, we will be happy to greet you in the languages of Canada's radio and television stations, French and English, and will be pleased to show you the wealth of music in these two national tongues which is available under the BMI Canada licence.

BMI CANADA LIMITED See Stephens and Towndrow In Toronto and Montreal Toronto Montreal St. W. Adam J. Young in U.S.A. 229 Youge St. 1500 St. Catherine

www.americanradiohistory.com Page Thirty -Four Canadian Broadcaster & Telescreen March 16th, 1955

Pepgs ate:

I to a coffee house much frequented by mei this day, where I did meet one who endeavc R. H. BETHEL ZNS, Nassau confound me with that well-known stateme

GERRY WILMOT Stovin Station is a Proven Station". He did d ZBM, Bermuda of me whether there were any other stations MENGIE SHULMAN Stovin stations, VOCM, St. John's, Nfld. to which I agreed amiably tha

were. He did then enquire in a sly way H none of these was a proven station too. W I did with some eloquence tell him that it wa possible to be a proven station though not a station, BUT that it was not possible to find a station which was not also a proven station.

Which sound statement of fact I do beli,

the good station managers here pictured, any T. H. (TOM) TONNER CKCW, Moncton, N.B. whom we are proud to be associated, will ap

F. A. (LIONEL) LYNDS CKCW-TV, Moncton, N.B. GEORGES GUERRETTE CJEM, Edmundston, N.B.

HORACE & c( s.tion ANDRE LECOMTE CJBR-AM-TV, Rimouski MONTREAL TORONTO

F. H. PEMBERTON CKSF, Cornwall, Ont. TERRY FRENCH "A Stovin Station CKLC, Kingston, Ont.

J. R. RADFORD CFJR, Brockville, Ont.

W. H. STOVIN CJBQ, Belleville, Ont. CJRL, Kenora, Ont. Appointment Pending

JOHN KANNAWIN CJBC, Toronto, Ont.

www.americanradiohistory.com Page Thirty -Five March 16th, 1955 Canadian Broadcaster & Telescreen

WM. C. HANKINSON CFPR, Prince Rupert, B.C. G. C. CHANDLER CJOR, Vancouver, B.C.

ROGAN JONES KVOS-TV, Bellingham

A. MACKENZIE CKXL, Calgary, Alta.

DON McKAY CHED, Edmonton, Alta.

ST0vIN f ,-eAeytt.uav

H. G. DEKKER NNIPEG VANCOUVER CJNB, North Battleford R. A. HOSIE CKOM, Saskatoon, Sask. Proven JACK SHORTREED Station" CJGX, Yorkton, Sask.

C. H. WITNEY WM. HAWKINS CFAR, Flin Flan, Man. CFOS, Owen Sound, Ont. LLOYD E. MOFFATT CKY, Winnipeg, Man. ERRY W. LEE KGR, Galt, Ont.

www.americanradiohistory.com Page Thirty -Six Canadian Broadcaster & Telescreen March 16th, 1955 Sdoeu cade DECADE FOR DRAMA

You r All - Canada Man...

- photo b. ttanwn STARTING OUT TEN YEARS AGO as a not too hopeful hobby, CJCA's Drama Club for amateur radio performers now provides an important part of the station's programming. Seen in the above photo during one of the Drama Club's "Beaver Playhouse" programs are, left to right: Doug Homersham, director of the Club and the station's assistant production manager; operator Bill Seeback; and in the studio Club members Jack Dixon, Lola Caroll and Charles Sweetlove. Edmonton - Two drama series has been able to present many series totalling 90 minutes of air time each of important dramas, including a week and a special quartet of origi- number of productions fed to the nal plays last spring, combined to CBC's Trans - Canada network, a make 1953 the busiest year in the series originated for the Canadian ten-year life of the CJCA Drama Chamber of Commerce and aired by Club. With a regular membership sixty-five privately -owned stations, of twenty-five trained amateur per- and a group of dramatic broadcasts formers, who come from business for the Alberta Government. The and professional offices throughout Drama Club, working in co-opera- Edmonton, the Club has grown to tion with the CJCA news depart- the point where it produces two ment, has made it possible for the weekly drama series: the hour-long station to air public service programs Beaver Playhouse, sponsored by dramatizing important current Beaver (Alberta) Lumber Limited; events. and the half-hour Teller of Tales With the responsibility of an hour mystery sustainer. In addition, it and a half of air time each week, produced a quartet of plays by local and the accompanying rehearsal authors last spring to celebrate the periods taking upwards of triple that International Theatre Month. time, the Club members fmd they are It was a little over ten years ago kept regularly busy for part time - all-out wartime - that a handful Thespians. But, as Win Sutton points of people who had in common only out, this demand for their services an amateur interest in radio drama, has encouraged the Drama Club representing 30 got together to form the Drama Club. members to raise their performance leading Canadian Wherever he goes, from coast to coast They had the co-operation of CJCA standards to the point where their radio stations in Canada, your All -Canada Man and the devoted support of its asist- "presentations have been favorably ant production manager, Doug compared by listeners with the best CHWK-Chilliwack is always working for Canadian radio. Homersham. They pooled their re- on network in Canada and the CFJC-Kamloops He is constantly visiting agencies, sources: not much spare time, very States". CKOV-Kelowna little money and even less experi- Major Drama Club production is CKPG-Prince George advertisers and local radio stations ence. Beaver Playhouse, a Sunday evening CJAT-Trail ... continuously promoting The new Club's first move was to hour in which popular and classical CKWX-Vancouver set up training classes in which the works ranging from comedy and CJVI-Victoria the ever-present voice of radio fundamentals of voice expression, tragedy to romance and mystery CFAC-Calgary as the ideal advertising medium. character interpretation, microphone have been performed. Second to it is CJCA-Edmonton mystery thril- And through his Program Division, technique and production methods the Thursday evening CFGP-Grande Prairie could be studied and practised. Eight ler, Teller of Tales. The Club's cycle CJOC-Lethbridge your All -Canada Man is offering months after its formation the Club of four Edmonton-authored plays, CHAT-Medicine Hat dynamic new programming ideas went on the air with its first dra- calling attention to the International CKBI-Prince Albert matic production and, except for a Theatre Month, included: a plea for CKCK-Regina to spotlight profit -making hiatus each summer, has been broad- racial tolerance by Gwen Pharis CKRC- Winnipeg advertising campaigns. casting ever since. Ringwood, called The Wall; a call for CJSHF.M.-Hamilton Since then - and largely because faith, Journey With Louisa, by Elsie CKOC-Hamilton Yes, wherever he goes, it has consistently kept a highly- Park Gowan; and two international to Jericho by CJCS-Stratford your All -Canada Man is working trained membership available, as social studies, Road well as a crop of newcomers in Dick Morton, and The Witchhunt by CKSO-Sudbury with you CFRB-Toronto ... forcefully telling training, according to promotion Hazel A. Robinson. January 6, 1954 CFPI-London the story of Canadian radio manageress Win Sutton - the Club CKLW-Windsor from coast to coast. CFCF-Montreal CFCY-Charlottetown Your All-Canada Man salutes BEST WISHES TO THE 30th ANNUAL CONVENTION CFNB- Fredericton his -members CHSJ-Saint John fellow of the CARTB of CHNS-Holifax for their many and varied contributions CJLS-Yarmouth THE CANADIAN ASSOCIATION OF to Canadian Radio. CJCB-Sydney RADIO AND TELEVISION BROADCASTERS CJON-St. John's TORONTO CFCO 630 Kcs Chatham MONTREAL - - ALL -CANADA RADIO VANCOUVER More listeners per watt cost than any other FACILITIES LIMITED CALGARY WINNIPEG Western Ontario Station

www.americanradiohistory.com Page Thirty -Seven March 16th, 1955 Canadian Broadcaster & Telescreen

W. Do you work alone? you sell them. S. No, I don't. I work as a rule W. Well, tell me, where do you SHOPLIFTER with another fellow. He stalls one sell them? INTERVIEW WITH A of the clerks and talks to him while S. Well, we have different places I go to work. in town, different fellows are willing Taken from the actual tape recording ter, but you can make a good living W. When you go to work do you to pay the price and are always look- used in the program, this is "The at it, especially on days when shop- just lift things off the counter? ing for bargains. Shoplifter", one of the City Mike ping is better than other days. S. No - in behind cases, I open W. If you steal a pair of slacks, series, prepared and presented by W. But just now, for instance, in the show case if there's something say, worth about $21.00 how much Jack Webster, news director of Sta- Vancouver, is business brisk enough valuable there and take it off the do you get for them? tion 600, Vancouver. for you to do your undercover work? racks, or on top of the counters S. Third. also Business men and employees to- S. Oh, yes ... business is no good whichever is handy. And you W. You get a third. You'll get gether are worried just now about in the mornings up until noon, the steal good articles instead of cheap $8.00. the prospects of a recession. All the meal hour, and then it starts from articles because you get more when Continued on page 38 experts, all the pundits are saying then until 5:00 at night. very soberly, that there is liable to W. What do you mean, it's good be quite a setback in retail trade and for you? You're able to steal things in the production industry from nów quite conveniently? SHERBROOKE until the end of spring next year. S. Oh, yes. QUEBEC So I hope you won't think I'm too W. And why do you choose the cynical when I bring to you an noon hour? Why does it get good expert in a different kind of an then? The Voice of the industry through which the stores stores have less S. Well, because Eastern Townships in Vancouver lose untold thousands clerks in there in noon hour than of dollars each year. This man is by they have at any other time. profession, and I'm not pulling your W. So at the moment the stores 900 Kc. 1000 Watts Quebec 1240 Kc. 250 Watts leg or anything, he is by profession are busy at noon hour with their a shoplifter. He's been in and out of smaller staffs, you do your work Representatives prison for a large number of years then? CANADA-.-JOS. A. HARDY & CO. LTD. now. Not always for shoplifting, S. Yes. Montreal and Toronto sometimes for breaking and entering W. Have you done any shoplifting U.S.A. - ADAM J. YOUNG JR., INC. and for other crimes too. But on recently? City Mike I feel it is of great in- S. Oh, yes, I have. terest to you, and, part of the duty W. How long ago? of the people to know what's going S. A couple of days. on - that there are people who live W. And what did you get? by shoplifting. This man's face is S. Well, I tell you, I got two pairs known to many policemen and store of men's slacks and two cameras - detectives in many places and I got the last time I was working, that is. him today in a good talking mood. One afternoon just recently. And I'm going to ask him what he W. Which end of town would that thinks of trade prospects in Van- be in? his couver just now from own par- S. On Granville Street. of ticular specific point view. W. And where do you concentrate Webster. Is business good for most of your work. shoplifters just now? S. Well, along Hastings, the busy Shoplifter. Well, it has been bet- part of Hastings and Granville.

HOW MANY WILL YOU SELL? /' BUCK GETS THE MOST at CFCY Circulation 5 Maritime dailies - 1/4 page - Cost per insertion - space only 214,297 $528.00

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CIRCULATION PER DOLLAR . . . 135 Daytime BBM 3 major radio stations - 1/2 hour - Cost only 335,870 EDMONTON TOPS LIST IN NEW HOME time $159.75 RADIO HOMES PER DOLLAR . . . 2110 Station CONSTRUCTION est. TV Homes 2 Maritime TV stations -1/2 - Cost Holds record in Canada with starting hour rate of time only 30,638 $240.00 23 NEW HOMES per 1,000 population. TV HOMES PER DOLLAR i27 'Gordon S. Shipp - National House Builders' Assoc. NEW HOMES MEAN NEW BUYERS CFCY - 1/2 hour - time only. 156,310 $ 39.00 BBM HOMES per Dollar 4000 For effective selling it's CFCY is not the only Maritime medium to give good dollar value but CFCY does give greatest dollar value. Television has affected radio listening in the Maritimes aïtd will affect it even more as more sets and more stations go into operation. But television will not, in the foreseeable future, replace CFCY as the Maritime medium where a buck gets the most.

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www.americanradiohistory.com Page Thirty -Eight Canadian Broadcaster & Telescreen March 16th, 1955

SHOPLIFTER INTERVIEW er ... house -prowling and one thing and another Continued on page 37 - different things to make a living stealing. S. $8.00, yes. - We hope we see you W. Tell me this, with Christmas W. Do you find much difficulty in time coming, perhaps at the selling the stuff? you can do a good turn for some housewives S. No, not a bit. by warning them about the tactics they W. Do you concentrate mostly on must watch for. If clothing? you're going to break into the house in daytime, S. No, jewellery, if I get a and CARTB can you're trying to lift something hold of jewellery it is very easy to quickly, how do you do it? sell. S. W. Do you go after jewellery in Well, I'll tell you. You use a big stores or little stores? piece of celluloid for the front door. First of all you knock at the door. Convention S. Big stores . big stores and If nobody answers the door, little stores. They're . you all alike ... take and whichever store seems to be a profit- a piece of celluloid and try to able make. open the lock. W. In other We hope you see us W. Tell me - now I wouldn't words, you slip the want you to name any stores, of piece of celluloid in between the door and the door jamb. with our complete display couse, because that wouldn't be fair in the first place - how tough are S. That's right. the detectives in the stores. W. And that goes of behind the S. Some of the stores are very little - um - what's the word? The tough. little lever? W. Now supposing you're shop- S. Lever. lifting and you're caught, what hap- W. That pushes the door open? PRESTO pens? S. It pushes it back. S. Some of the big stores will give W. But surely a simple catch in you a chance to go into the office the door could also foil you, couldn't DISC and TAPE and they make out a form and you it? sign out of the store and you swear S. If you have a tack - if you never to come into the store again put a tack just above the catch in- as long as you live, and they might side the lock .. RECORDERS give you a chance to go free. That W. On the side of the door jamb? is, if the article is not too big that S. Yes, you stop the celluloid from you stole. going in. That's a very good protec- & PLAY BACK UNITS W. If it's under $25.00? tion. That's very good advice, believe S. Yes, if it's under $25.00. And if me. Exclusive Canadian Distributors it's over $25.00 they'll have to prose- W. Do people like you also go in cute you. windows? INSTANTANEOUS RECORDING SERVICE W. That's a division of the crimi- S. Oh, yes. We jimmy windows nal code. lots of times with a screw driver. 1650 Pembina Highway 42 Lombard St. 3921 Berri St. S. Yes, it is. We just pry the window up and Winnipeg, Man. Toronto 1, Ont. Montreal, Que. W. Under $25.00 is one category sometimes the lock . . . over $25.00 is a more serious cate- W. What kind of stuff do you gory. look for? S. Yes, sir, that's it. S. Well, jewellery most of the W. And once you've sworn out of time. that store you keep out of it for W. So, therefore, although you life, eh? know it's a phony, it's a good thing S. Absolutely! to leave a light on at night, is it? W. Have you ever signed out of a S. Very good. store and gone back into it? W. Because you're not very sure S. No, I haven't. I've sworn out of whether there's really someone there a store but I've never went back or not? in. S. That's correct. W. And when were you first con- W. I see. It's always worth know- victed - caught at shoplifting? ing, isn't it? S. Oh, in 19...23. S. It certainly is. W. That was in Vancouver? W. But tell me, I remember other S. 1923 in Vancouver. tactics being used in town where W. You've always done your two men were involved in daytime business locally, in other words? thefts, mostly in the summer time. S. Well, most of it - most of it. How does that work? Some of the cities in the States, I've S. Well, there's one fellow will been in there for a short time. Most stay on guard on - post - will stay of it has been done locally. on post outside - what they call on W. What did you get on your first the point. So he looks for people sentence. coming. So if people come, you hear S. I got three months. a warning and you can go out the W. That was in the old Oakalla, back way. BULOVA eh? W. So you can make a quick get- S. Yes, the old Oakalla. away. What's the biggest sentence W. And since then, roughly you ever had in your life for this Salutes speaking, how many times have you type of crime? been convicted for shoplifting? S. This type of crime? One year's S. For shoplifting? Oh, six or sentence one time in Oakalla. seven times. W. But tell me, there's another W. What are you doing now? You reason -I know without asking you, said you were shoplifting a few days you might as well tell me - there's CARTB ago? another reason you steal each and S. Yes, well I am. That's the only every day in your life. What is it? way I have of making a living. The S. Well, I'm using drugs. I have only thing I know. to get the money to supply my habit. W. Haven't you got a trade? W. How much does your habit S. Well, I had a trade but I've cost you? On RADIO been sick, I've been sick and I S. Fifteen dollars a day. haven't been able to work at it. W. In Vancouver? W. Tell me, what other kind of S. Vancouver. - On TV things have you done while not being W. Do you buy your drugs on the able to work at an honest trade. street? Apart from shoplifting, have you S. Oh, absolutely! Bulova is there! raised money any other way? W. You use the same guy all the S. Well ... I've done a little .. . time, do you?

www.americanradiohistory.com Page Thirty -Nine March 16th, 1955 Canadian Broadcaster & Telescreen

S. No - - no, different - W. Have you been in often for Drugs? S. I did time in the big house, the penitentiary, for drugs and I did time in Oakalla for drugs. W. Can't you break this habit at S -t -r -e -t-c -h all? S. Well, it's a very hard thing to break. W. You've been on it how long? S. About thirty years. W. Do you inject it? The S. Yes, I inject it in my veins - - arms. W. These are the scars here, are they? 1955 S. Yes. 111011,11ilit_ W. These are of recent injections? S. Oh, yes. W. What can be done to cure people of this habit? AAB S. Well, I'll tell you what could be done. If they would take the boys in, the addicts in. For instance, if they had a hospital where they give the fellow a reduction cure, taking Convention them down little by little, it would only take a matter of ten days or two weeks and the man could walk away from this habit. ;cie W. After you've been using drugs r,çyzAzà,,. for thirty years do you honestly into a . think you could walk away from the habit? S. Well, I don't honestly think I could, because it's the environment that get's you back into it. Long Week-end By The Sea W. In other words, you get back into your same old habits of not working and you've got to raise the missus/Leave her home*) money so you steal and go on drugs. (Note: Bring S. That's it. W. Or you go on drugs first, and then you steal? S. That's it. W. What about the youngsters? I on this program a had an addict THIS YEAR, our member stations want to show their agency friends few weeks ago and I don't want to labor the point, but the thing that a of Maritime Hospitality by the sea. So we're holding our 1955 worries me about it is the youngsters. bit these cafés around Now in some of June 20 - 21 at town, can you spot the youngsters Convention that are on dope? S. I know them all. I know them pretty near all, and it's a shame. Boys, 17, 18 and 19. I've warned several of them and it's a damn THE ALGONQUIN shame. A CANADIAN P A C 1 F I C HOTEL W. Maybe it's partly your fault. Maybe you've pushed drugs at one time? S. No! I've never sold a bit in my life. Not one cap. The people that sell it, some of them don't even use it, some of them don't even use it. W. In other words, they're really depending on the habit to make their We've drawn up a humdinger of an agenda, packed with action own money. and information. The Honourable Joseph Smallwood, colorful S. Oh, absolutely. It's to their own advantage. Premier of Newfoundland, has kindly promised to come and W. Do you want to tell me your address the Annual Dinner. age, or would you rather not? S. Well ... um ... I'm close to fifty years old. There'll be golf, swimming, fishing, dancing and what have you. W. So when you're finished with me today, what are you going to do? Make your reservations direct with: S. I'm going out to work. W. To work? DON WILLIAMS, Manager, S. Yes . . . (chuckle) Yes . . . The Algonquin, St. Andrews -by -the -Sea, N.B. to steal. W. And off he goes to steal. Tragic, isn't it? Because as you can 'Delete whichever does not apply. hear, he once had the basic ability and education to make a sucoes of normal living. But as I said the first time I played this, the next time you 7fiie ATLANTIC ASSOCIATION ad BROADCASTERS might well brush shoulders with Mr. X. But while you're buying, he's PRESIDENT: Fred A. Lynds, CKCW, Moncton, N.B. stealing. And that's City Mike for to- Halifax, N.S. night. This is your reporter Jack VICE-PRESIDENT: Gerry Redmond, CHNS, Webster saying "Thank you and SECRETARY: John Hirtle, CKBW, Bridgewater, N.S. goodnight until tomorrow at 9:05 TREASURER: Arthur Manning, CKCL, Truro, N.S. pm" March 17, 1954

www.americanradiohistory.com Page Forty Canadian Broadcaster & Telescreen March 16th, 1955 Sdau< eade CANDID MIKE COPS Story by David Willock

Photos by Jack Long (For Canada Wide) Vancouver traffic officers Bernie "I've been driving eight years," violators in the constant fight against tragic, dramatic, humorous and poig- Smith and Ian MacKay were making said one of the jeepsters, "and never death and injury on the roads, yet nant, on which to draw. a slow trip up Main Street around had an accident". they have also achieved a sort of The tragic follow an all -too -fami- midnight in a black "ghost car", so- "Was that good luck or good reluctant popularity with the public. liar pattern: the screeching of brakes called because there is no outward driving?" asked Smith. One day when they were off duty suddenly applied, the rending. of evidence that it belongs to the police. The long black box slung over his and did not have their recording metal and, by the time the officers Suddently at the point where shoulder, microphone in hand, Mac- equipment with them, they stopped a arrive on the scene, the moans of the Kingsway runs into Main, two civi- Kay recorded the conversation. After woman driver for flagrant traffic injured, perhaps a body, often an im- lian jeeps came racing abreast down the drivers appeared in court and violation. After they had handed paired driver at the wheel. the street, Smith, who was driving, were each fined $100 the tape was out the ticket she said, coldly: "It's There was the accident on Powell made a quick U-turn. As he did so played over radio station CKWX as a pity you can't be polite as those street where the driver of a 1930 MacKay switched on a tape recorder part of a regular half-hour Sunday - men Smith and MacKay on the Ford with defective brakes had slam- in a long, black box on the seat be- night prográm called Why Do They radio." med into a telephone pole to avoid side him and began speaking into a Do It?, which, for more than a year In the beginning Smith had a ten- hitting a train at a crossing. The hand microphone: - "We are following now, has been one of Vancouver's dency to talk too fast. One night they woman beside him was badly in- two speeding jeeps down Main Street most -listened to air shows. pulled up an offender who, recogniz- jured. As she was lifted into an am- .. . they are increasing speed .. . For six months before the show ing Smith's voice, said cheerily: bulance she cried into Smith's micro- we are clocking them at 60 miles per went on the air, Smith and MacKay "Hey, slow down, Bernie, or you'll phone: "My baby! Who's going to hour . . they have just passed on were carefully coached by CKWX's ruin the tape." look after him? I can't leave him!" either side of a taxi ... another inch Bert Cannings in the use of the port- More often than not, though, Yet she had left her 18 -months - and the one on the right would have able equipment. When he was con- drivers do not spot 'he machine, hid- old son alone at home that night to been on the sidewalk ...." vinced they could handle it without den behind the officers' broad backs, go joy -riding. By now, Smith had swung the prejudice to their normal duties as or the microphone. If they do, and There was the incident on Main hinged red flasher light up into traffic officers, he assembled an audi- object, the tape is rarely used. street where a man "driving like a position and turned on the siren to tion show which was endorsed by Smith and MacKay are a couple maniac" hit a slowly -moving car and bring the jeeps to a halt. Police Chief Walter Mulligan, the of cheerful, 30 -year -old, six-foot ex- knocked it 200 feet before Smith and The drivers were sober but mildly Vancouver Police Commission and troverts who went to the same Van- MacKay - who had to touch 80 indignant. Said one: "We weren't traffic and safety organizations. couver public school and joined the m.p.h. in the chase - caught up with bothering anyone, were we?" Said Carefully edited by Cannings to police force together when they came him. The front seats had been the other: "We didn't endanger any- delete profanity and any references out of the services after the war. wrenched loose from their bolts and one except ourselves, did we?" to names, jobs or license numbers, They are intensely serious about forced to the back by the impact. Smith had plenty to say, pointing Why Do They Do It? has made their job, however, and give up much The man was drunk and taken away out, among other things, what might Smith and MacKay two of the best- of their free time to address service in the wagon. His wife became hys- have happened to pedestrians had known names on the traffic detail. clubs and youth organizations on terical and refused to go home or be either of the jeeps taken to the They have become synonymous with the need for traffic safety. looked after. sidewalk. the heavy penalties awaiting traffic They have plenty of experience, "It's no wonder she was hysteri-

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www.americanradiohistory.com Page Forty -One March 16th, 1955 Canadian Broadcaster & Telescrecn with being in a state of intoxication in a public place, paid the usual small fine. Down in the Skid Row area one day Smith and MacKay could hardly believe their eyes. After almost hit- ting a jay -walking pedestrian, a car backed up and nearly hit him again. When they pulled up beside the driver he was blazing mad. "Did you see that fellow?" he cried. "He thumbed his nose at me." Quietly, Smith and MacKay pointed out that, whatever the provocation, there was no open season on pedes- trians, and handed the man a ticket for driving without due care and attention. Meanwhile the, nose - thumbing jay -walker had weaved his way into the Skid Row shadows. As well as looking for bad drivers, Smith and McKay try to find good drivers to win the awards presented at luncheon meetings of the Van- couver Traffic and Safety Council. her version of the accident. CONSOLING A TRAFFIC VICTIM TILL AMBULANCE COMES, they record Even when they stop a driver who Vancouver traffic officers MacKay and Smith (R) question a speeder and record conversation. has obeyed all the traffic rules for the mile or so in which they have trailed him to the news, the said gloomily. "I'm a bootlegger out break good re- cal," said Smith. "She was eight answered an accident call. A driver sult is not always sweetness and months pregnant." had crashed into a hydrant, but in- on bail." light. 15 months stead of backing away, he remained Smith and MacKay were perplexed Her husband was given One man, on being informed of the in jail without option of a fine. there. Smith and MacKay found him one night when a car they were following kept going up to 40 m.ph. honor and told that he and his wife One night the pair saw an ambu- sitting watching in fascination while water spouted 40 feet into the air. easing back to just over 30, then would probably get their picture in lance on call and followed it to the the newspapers, looked at the girl There One impaired driver wrapped his going up again. They stopped Prince Edward and Broadway. driver and asked him what the beside him in alarm and yelped: 1935 Ford, driven truck so securely around a telephone they found that a trouble was. "This isn't my wife. You can by a soldier, had according to wit- pole that two heavy wreckers were - "I'll show you what the trouble is," your award." Then he drove off. nesses, weaved down the street at 60 needed to free it. Yet before he was he said, got out and raised the hood. Jay -walking is a $5 offence in Van- m.p.h. and struck a Chevrolet coming taken away in the wagon the man The sol- carefully and elaborately put on his The officers saw an array of three couver, rigidly enforced since the from the opposite direction. carburetors, full racing crack -down dier head cuts which required hand brake. down -draft on traffic offenders be- had cams and other high-speed gear. gan. Smith and MacKay admit to let- stitching, so they accompanied him The driver of a car stopped for Smith whistled. "How many horse- ting one man off with a warning to hospital. going the wrong way in a one-way however. ticket calmly. Not power?" he asked. "He started to cross on a He kept on arguing and would not street accepted his red light," relates Smith, "but step- lie still while the nurse tried to so his passenger. "I don't believe in "Too damn much for any human he being," replied the man. "I'm trying ped back when we yelled at him. attend to him. At one stage in the your under -handed methods," Before we "I'm going to get rid of this heap for 600 bucks." could give him a ticket he recorded interview, which was sub- told the ghost -car officers. gave us an explanation. sequently broadcast, MacKay was to vote Labor -Conservative (Com- After the broadcast, CKWX and heard to say sharply: "Get your munist) next time." the Vancouver police-..received sev- "'It's like this, officer,' he said. 'As you can see, rm a cigar I hands off that nurse!" One night, in the Hastings Park eral inquiries from persons interested smoker. usually wear glasses, but today I The soldier's spree cost him $100. area, Smith and MacKay spotted a in purchasing the hot rod. without happen to have mislaid them. Thus, He was lucky. It could have cost him car pulling out from the curb "Had that guy ever chosen to take without them, the driver. Within three car I couldn't see the his life. a signal from off," muses Smith, "no police color of the light 'through he had accelerated to 45 m.p.h. him." the smoke Fortunately, because of the vigi- blocks could have caught up with of the cigar'." lance of Smith, MacKay and their "I notice you're not quite steady on Two East Indians who scattered your feet," MacKay remarked after Asks Smith: "Could you have fellow traffic officers, the majority the road markers on Lions Gate given him a ticket?" speeders, weavers and other offen- they had stopped him. "You're fortu- like ninepins and then turned of Bridge Appropriately enough, it is an before they can nate we pulled you up as soon as we in a Stanley un- ders are stopped their new truck over pinched for who Then, what might have did. Another two beers and you'd be material for a dertaker, speeding, hurt anyone. Park ditch, provided qualifies most for the dumb -bunny been tragedy, frequently turns into drunk." comical that CKWX has had tape so award in the books of and -comedy. "I'm drunk now," the man replied. for a re -play. Each, Smith serio many requests MacKay. He told them he was hurry- There was the motor -cyclist they Then: "I wish you guys wouldn't very drunk, insisted that the other rainy night who give me a ticket," he went on. "After yet they also in- ing to the cemetery to decorate a stopped one dark, had been driving, grave before the burial party ar- was steering with one hand while the all, I stopped and needn't have." sisted that they were the best of other held an umbrella over his "Then we might just have had to friends. Eventually, after the police rived. head. "It might have worked if you fire a couple of shots," said Bernie had become as confused as they were Why do they do it? Don't ask had radar," Smith told him. Smith, handing him a ticket. one was charged as being the driver Smith or MacKay. Then there was the time they "This'll really fix me," the man and fined $50. The other, charged April 7, 1954 To sell ALL B.C. You need ALL B.C. Stations

ILLI W AC\ 14 CJD C DAWSON CREEK CFJC KAMLOOPS CKOV KELOWNA CHUB NANAIMO+ CKLN NELSON _ CKNW NEW WESTMINSTER IN- CKO K PENTICTON OVER 30 MAJOR Cl A V PORT yes' CKFG PRINCEALBERNI GEORGE DUSTRIAL CONCERNS C J A T TRAIL CJOR VANCOUVER 'iiilüilui,lmu,iIlrlùgiupli;ibl CKMO VANCOUVER BUSI- CKWX VANCOUVER STARTED Hllllll,aly41\.. CJIB VERNON VICTORIA NESS IN B.C. '14,CKDACJVI VICTTRIA ' ^ ` I ;hunlllllh LAST YEAR nhlÍl Nth C ,,,,,,,,IdiU11111111111111111111111111111111111111N11U11111110111U1 a ti 11ujulih. ', o kat a¢ * THE BRITISH COLUMBIA ASSOCIATION OF BROADCASTERS Complete 15.C' mm1111111ea/111111d

www.americanradiohistory.com Page Forty -Two Canadian Broadcaster & Telcscrecn March 16th, 1955

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www.americanradiohistory.com March 16th, 1955 Canadian Broadcaster & Telescreen Page Forty -Three THEATRE CFCF CHILDREN'S Effective March 1st

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are representing C -FUN VANCOUVER

ANOTHER SALES PRODUCER FOR NATIONAL CLIENTS JOINS THE Photo by Kolander MULVIHILL LIST OF PROGRESSIVE MONTREAL CHILDREN'S THEATRE directors Dorothy Davis and Violet STATIONS. Walters, are proud of two of their students who will appear in the United Artists' film "A Man In Hiding" based on the Gouzenko story. Pictured at the left is Karen Schaffer, centre, Kenneth Wolfe, and to the CJCH, Halifax right, Hollywood actress Irja Jensen. Karen and Kenneth will play CJFX, Antigonish the parts of the two Gouzenko children, Miss Jensen will take the role CHOK, Sarnia Towns will portray Mr. Gouzenko. Not in of Mrs. Gouzenko, while Harry CKBB, Barrie the photograph is Teddy Kubacki, a 7 -year -old Montreal member of the St. Catharines Children's Theatre who will also appear in the film soon to be released. CKTB, Cie OK, Penticton One of the theatre institutions that THIS LITTLE AD. BRINGS Montrealers tell about with pride is US MANY CUSTOMERS the Children's Drama School. CFCF OUR WRITING SERVICE has played a real part in promoting KEEPS THEM WITH US PAUL MULVIHILL & CO. this theatre. For 15 years there has been a half hour production with Walter A. Dales TORONTO: 21 King St. E. - EM. 8-6554 KEEFER BUILDING players all children ranging from . 907 MONTREAL: 1434 St. Catherine W. UN. 6-8105 six to 13. Dorothy Davis and Violet UN A- 7 1 0 5 MONTREAL Walters have been the two women behind the drama school. Among the well-known students who have gone on to professional work are Dick YOU GET A BIG Easton, who, after his success at Stratford last year, was taken by Alec Guinness to London, England; Bonar Stuart; Patricia Joudry; Eliza- PLUS beth Kramer. And now three Mont- real children from the Children's IN KINGSTON Theatre have been selected by United WHEN YOU USE Artists to appear in the Gouzenko story, "A Man In Hiding". The youngsters are Karen Schaffer, CKLC! 7, Kenneth Wolfe, 10, and Teddy Kubacki, 7. United Artists' director Jack Alexander and producer Fred There are seven big Feldkamp said they found the Chil- military establishments dren's Theatre thespians an ex- in the Kingston area. CONVENTI ON 1G tremely talented and well -trained They have a monthly group. And who can question the payroll of well over value of radio drama experience to half a million dollars! these actors and actresses in the An annual payroll of Junior League? - close to eight million April 21, 1954 we it dollars! This money is because look upon as a double spent in Kingston! And feature. Radio and Television com- according to an accur- pete like fury for listeners and ate independent survey, the men and their fami- viewers in the Moncton area. But lies in this area listen Radio and Television can co-operate, to CKLC more than any other station! as well, for the general good of the entire industry. So from CKCW-TV JUST ONE MORE TORONTO'S exciting and CKCW-Radio, a double-bar- REASON WHY YOU DAYTIME Radio Station! relled greeting to the CARTB ! CAN'T SELL LASTERN Frank Tumpane 8:00 a.m. news Good luck at Quebec ! Phil Stone 8:10 a.m. sports ONTARIO WITHOUT Harvey Kirk..1050 Morning Show 1050 - can deliver CHUM-"customers" and produce CKLC "sales" at the lowest cost in Toronto. Call us for particulars: KINGSTON MONCTON NEW BR UNSW I C K Allan F. Waters - EMpire 4-4271 CONTACT: Radio Station CHUM - 1050 kr. HORACE N. STOVIN - CANADA 250 Adelaide St. West FORJOE 8. CO. U.S.A.

www.americanradiohistory.com Page Forty Four Canadian Broadcaster & Telescreen March 16th, 1955

GETTING RATINGS WITH RELIGION Religious programming is no dif- ferent than any other type, except you can say words on a religious broadcast that would make you lose your licence if you said them on any other program. At CKCW, it's more than an ideal that our station's programs must have a friendly atmosphere. The listener must feel that we at CKCW care whether they have a good day or not. Furthermore, we want our listeners and indeed our community to be better off because there is a CKCW. This is not eyewash or smart talk or a plug for the station; and I must bring it in if I am going to And we're all set to see make you understand our feeling about our religious broadcasts.

you at the Convention! Each morning - the department By Fred A. Lynds heads - including those not con- cerned with programming - meet Adapted from an address to the with Tom Tonner (the station man- annual sales clinic of the Horace N. ager), and I sit in when I'm there. Storm & Co. stations last March, We have coffee and a bull session. by Fred Lynds, president of CKCW, SEE OUR REPS - ANY TIME! Tom plans his topics - but more Moncton. often than not, the meetings follow would comment that you couldn't a completely different line. Perhaps teach old dogs new tricks and w a letter has come from an agency Contact: RADIO REPS - Canada perhaps the whole thing was hopeless. III It complaining about poor mail returns I was convinced, though, that the ADAM J. YOUNG, JR., 1181 WAITS What is to be our attitude on U.S.A. ... problem was not hopeless and that quiz shows? . an announcer the solution could be found and fluffed on a show the previous even- that aside from just holding an ing . How can we make the audience, we had a responsibility to production department realize their those of our- listeners who needed responsibilities to the listeners, the spiritual help. For those reasons, advertisers and the station? ... What we kept at it. We took the time are we going to do when the CBC from the ministers and put on opens a French station in Moncton? transcribed devotional periods or our ... What will happen when CHSJ own programs of music and poems. gets TV? We did this on three occasions, and Every day we try to keep right each time the ministers would say on top of all the things that might they now understood what we affect the popularity of CKCW. As wanted and could they please have we a matter of fact, we try to keep the time back. Just a year ago we ahead of these things. really got fed up with their rushing have For example, a year ago, we took in at the last minute with an old on Jim Coulter, who had been the sermon or not showing up at all. CBC's Neighborly News editor for We called a meeting of the executive a the Atlantic Provinces. Jim had built and told them they would have to a tremendous following in all of the take part in a radio work shop to four Atlantic Provinces since he had improve their work or we would nose been carried by private as well as take the time away from them once CBC stations. Jim was given the and for all. responsibility of building our morn- Then came the blow! for ing audience - not only by his Sure they would attend a work broadcasts from 6 to 7 but by per- shop, but there was one condition. what's sonal visits to the rural areas inter- I could have nothing to do with it. viewing listeners and speaking of I don't mind admitting I was sore and rural meetings. He is a red-headed almost told them where to go, but I cooking! Irishman with a wonderful person- was more interested in the program, ality. Jim's personality and his and swallowed my pride and agreed natural flair for getting into an to bring in someone from outside. argument have gotten a lot of radios That was the secret. CFCF-Radio watches everything topical that shows the slightest tuned to CKCW first thing in the sign of becoming news. It may start with something cooked up morning. Bob Reid takes over from I had heard of a Dr. Everett Parker by a diplomat or simmered by a movie queen. It may start - 7 9 show of news, in the National Council of Churches with an election. It may be you. to with a friendly sports, time signals, weather, com- in New York. He had written a That's why our News Editors are free -wheeling with long-distance mercials and some music. book on "Religious Broadcasting." phone calls, a mobile unit for quick coverage; carte -blanche on CKCW is really good listening I wrote to him and found that he right selection of timely news happenings. why we the That's 9 a.m. and then some minister was no longer with the National news local and until always have the right - and international - click, off Council, but his successor Mr. mostly we have it first.* says "Let us pray" and - go the radios and all our good work Charles Schmitz - was highly This is Canada's First Station in more ways than one. Make it is undone. recommended. The United Church YOUR station, too. Enjoy more profitable results with CFCF-Radio's Radio Committee made the neces- combination of Mass and Class audience . . enjoy the skilled help That's the way it was before we sary arrangements and Mr. Schmitz ...... promoters . of our expert staff writers producers found the solution last September. came to Moncton for two days during announcers . . programming specialists . . librarians - in one of Canada's fine radio stations. In other words, our devotional September. periods have been costing us audi- The ministers arrived both morn- Most complete radio. coverage - ence and revenue for at least 19 ings at 9:30 and we kept them there 1 954 municipal elections. Exclusive interview with foreign years. And we did try during that until 5:00 o'clock in the afternoon. minister of Guatemala, during time to correct it, but we were con- The station supplied the meals. revolution news -blackout. Exclusive information during Montreal tinually beating our heads against I should tell you that Mr. Schmitz crime expose. a brick wall. The clergy knew more had been a Baptist Minister for 20 Exclusive English radio coverage - about religion than we did and we years, with a daily radio broadcast Labrador Development opening. All -Canada First radio interview with Sqdn. Ldr. couldn't convince them that their the last six of those years, so that he MacKenzie on his return to Canada Weed and Co. problem was different on the air than had all the answers. When a Moncton front Red China prisons. it was in churoh. Some of them minister said he was too busy, Mr.

www.americanradiohistory.com Page Forty -Five March 16th, 1955 Canadian Broadcaster & felescreen

Schmitz could say that he had been busier and still looked after his radio. When someone suggested that it was difficult to be a pulpiteer on Sunday and a broadcast person- ality on Monday, Schmitz suggested that he would be a better pulpiteer if he put a little more broadcast per- bow da you buy TIME? sonality into his Sunday sermons. The idea of this session was to make the minister want to get on the air - to recognize the oppor- tunity we were giving them to reach the unchurched - to broadcast coverage? something that would help someone who needed a lift for the day. penetrates a 12 -county area Mr. Schmitz pointed out that these CKNX broadcasts weren't so much a religi- BBM of any of ous service as a pastoral call. He with the largest rural told the ministers to think of a call they had made to some spiritually the nine radio stations in the area. needy person and then plan their broadcast to help that person. He warned them against "blue sky" talks - high sounding talks that failed to reach his listeners. cost per thousand? He warned them against thinking of his listeners as a large congrega- is sold on tion but to consider them as groups this rich farm market of "ones" and to chat with each individually. CKNX at the lowest cost per thous- and of all district stations. We decided on a format, that is flexible according to each minister's plans; and, we decided on a name. This caused some concern because I said I wanted one that didn't carry ratings. the "stigma" of religion. Mr. Schmitz agreed with me and after a great deal of discussion decided on "Your the latest surveys show that more Friends". CKCW agreed to hire a soloist and we have an organist on radios are tuned to CKNX than all staff, so the music was to be live. (I, personally, don't think you can other stations combined-all day use choirs - recorded or live - on - devotional periods, and retain the intimacy that is necessary for such 7 days a week. broadcasts). The title of the program is not mentioned on the air because I think it is a poor one - 'but can't think of a better one. Our soloist sings the market? first four lines of "What A Friend We Have in Jesus" and then invites retail sales volume in this 12 -county the listeners to join. Jack Reid and himself in devotions conducted by the Rev. Mr. So -and -So. Then the area totals $726,000,000-15.7 per Minister comes in and sounds quite human and interesting. cent of the provincial total. Each broadcast is prepared 'by the Minister two weeks in advance and each broadcast is well rehearsed before it goes on the air. results?

Some of you might think we have wasted a lot of time and money on renewals from more than 40 na- a program that will never be for sale, but let me tell you something. Our tional advertisers date back five devotional periods used to cost CKCW money in lost audience. To- years or longer, and the figure is day "Your Friends" is one of our best audience builders. And it is even larger for local advertisers. sparking our entire programming. Where we were driving listeners away from the station and from the church, we are now contributing something to their lives and giving CKCW some reason for existing. by any yardstick Our listeners think more of us. The clergy have not only taken me back to the fold, they have given CKNX makes a terrific me a Bible for my efforts. The pub- licity was wonderful, both local and impression-on people- abroad. It was not an expense. It NGNq was an investment. N ,: A/ on sales. On you ? But let 'me warn you once again; don't try to tell your ministers how to broadcast; get another minister. One of our local men said after the sessions: "Mr. Schmitz didn't tell us anything you hadn't said before but we believed him." May 19, 1954 REPRESENTATIVES JAMES L. ALEXANDER TORONTO e MONTREAL

www.americanradiohistory.com Page Forty -Six Canadian Broadcaster & Telescreen March 16th, 1955

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www.americanradiohistory.com Page Forty -Seven March 16th, 1955 Canadian Broadcaster & Telescreen often a more concise interpretation Back in 1947 I was given the oppor- of events both locally and on an tunity at CFAC of attempting to international level. They are pro- organize a group of aspiring radio SERVICE PAYS grams which contribute to the actors into a presentable group PUBLIC enlightenment of the community. capable of doing a half-hour weekly show. There was a degree of interest Local, drama, musical talent, chari- shown by certain members of ama- table projects, support of service teur little theatre groups, who felt Condensed from an address clubs, weather reports, road condi- that they would like to embark on a to the Edmonton BMI Pro- tions and many others, are all new field, and so we began. gram Clinic by Clarence F. vehicles which in Canada lay claim It was recognized by CFAC that Mack, Public Service Direc- to the public service category. And, this project was, in the finer sense, tor, CFAC, Calgary. in presenting these features, every an available training scheme and, radio station doing so can increase of course, none of the actors or its prestige in the community while, actresses was paid for their efforts. at the same time, increase its income Our major expenses were paper and in its own ledgers. This combination stencils for scripting and the occa- We have learned that no com- for script royalty when without is always good business! sional fee munity can grow or thrive By a few case histories we were at a loss for royalty -free no presenting business and industry, and busi- it can be seen how public service can or public domain plays. soup or ness or industry, be it soap, grow from sustaining features and It was a slow beginning but the syrup, can exist without the support red ink operating costs to sponsored interest grew. A few more people of the people. The public must be vehicles and figures in the profit made themselves available for train - kept aware of available products columns. Continued on page 48 and services, and so we have adver- tising, and in radio the advertising is sugar-coated with tuneful jingles and melodies over the air, delight- fully blended with the melodic jingle of coins and cash registers of local Sie Seec« ' I sponsoring business firms. Naturally this is the way we want it, and the way it should be, but let us not forget, in supplying the listener with this sort of programming, we are not with the literal interpre- giving out the C.A.R.T.B. Annual tation of the words "Public Service". .. At It is an undisputable fact, private Meeting, March 21 - 22 - 23. radio must have its sponsors, but what is even more important, the sponsors must have private radio. . Will have all the latest facts Today radio provides that necessary wherein the merchant on the seaway and power public service CLARENCE F. MACK and businessman can conduct his development market. business at a profit so that his sored. In Canada, however, we take business and industry contributes to a more literal view. We consider the community in order that the that newscasts and sporting events, And "Top O' The community may grow and prosper. even though sponsored, possibly even hi the United States policy and head the list of public service pro- Morning" to our belief stipulates that in order for a groms. News analysis and talks come feature or program to be of a public next in line, because they provide friends from the must not behind - the - scene information and service nature it be spon- Emerald Isle.

F rum Sportsmen and spectators In London and Southwestern Ontario demand FREDDIE PEMBERTON up-to-date ... Mgr.

CFPL Radio Sportscasts reach the CKSF audience you must reach to sell CORNWALL FACTS your products. Call All -Canada AND Radio; In U.S.A., Weed & Co. "The Seaway City" FIGUREISA CHM rad i o dial 9$0_ Reps: Horace N. Stovin (Canada) Joseph H. McGillvra (U.S.A.)

Reach these 26 markets with 1 station CKOC GIVES DOMINANT COVERAGE IN THESE 26 MAJOR TRADING AREAS HAMILTON Galt These 26 centres, and the 17 counties in which they are located, provide a Dundas Paris potential market that lies in the centre of Canada's industrial, commercial and Burlington Brantford population area. Oakville Woodstock This rich section was designated as the "Golden Horseshoe" at the Canada Port Credit Ingersoll Conference. Quote "With the construction of the St. Lawrence Seaway, Hamilton Brampton Tillsonburg will assume even greater stature as the pivot of Canada's Golden Horseshoe of Whitby Simcoe Industrial Expansion". Oshawa Dunnville Aurora Grimsby CKOC's well-balanced programming appeals to CITY AND COUNTRY alike, and is "THE VOICE OF THE Acton St. Catharines truly GOLDEN HORSESHOE". Guelph Welland Waterloo Fori Erie Kitchener To, onto ELEVEN FIFTY C KO C HAMILTON

www.americanradiohistory.com Page Forty -Eight Canadian Broadcaster & Telescreen March 16th, 1955

Continued from page 47 ing and we began broadcasting home-grown drama. It was a natural for local interest, and a short while later the show was auditioned by our sales force for the local office of the Natural Gas Company. Just to show how certain sponsors take to EDMONTON TRADING public service features, this company AREA went on to ask for an arrangement whereby a similar dramatic group in Edmonton would also become part of their show.

From this beginning, and by now with some quite well trained and capable people available, CF A C HAS THE GREATEST picked up a cue from a 1952 BMI Program Clinic suggestion, as a summer replacement for our regular CIRCULATION OF ANY winter season of Wednesday Night Playhouses, we began a series called AO The Calgary Story. EDMONTON.. I ¡l THE 12 II These were all written locally and MEDIUM IN dealt, each week, with a different firm or industry. They were written in such a way as to dramatise the EDMONTON TRADING AREA .. growth and development of the firm, with a different company each week paying the cost of writing and pro- GIVES LOWEST ducing the show. It became a very popular feature throughout the summer and, in all, we presented the story of 26 local industries. COST - PER - THOUSAND Wednesday Night Playhouse still enjoys a place in CFAC's broadcast- ing schedule and, since its inception, SELLING POWER! has seen close to 200 artists and actors take part, some of whom have left Calgary to embark upon POPULATION . . . 560,000 professional careers in drama. It is interesting, too, to note that this series has always run in competition HOUSEHOLDS with the CBC's National Network feature CBC Wednesday Night, and on a number of occasions when sur- veys were taken, RADIO HOMES we have beaten out, not only this national feature, but competitive programs on other local stations. We is NUMBER HOMES LISTENING DAILY TO think this due to the C-- local interest and, of course, we like to think, too, that the shows have improved in NUMBER HOMES LISTENING NIGHTLY TO calibre. OCA , Speaking of calibre improvement, -444.Ti by 1952 we felt that we could enter I one of our shows from our Wed- DAILY NEWSPAPER 6 ...... , . .t..; ,.. nesday Night Playhouse for the -4 -4 -F- Canadian Radio Awards. It p..1171r...... was a WEEKLY NEWSPAPERS story by the Edmonton radio writer, kl 4,44444 Elsie Park Gowan, and we were naturally very pleased when the ti LARGEST WEEKEND PAPER judges awarded CFAC a first in the P:1LL`i_ri. non -network drama category. This series of shows was also part of LARGEST FARM PUBLICATION the CFAC's citation in the 1953 Variety Show Management Awards. And while this feature has not at all LARGEST MAGAZINE times been sponsored, it has shown INNOOMMOMININ and proven itself e saleable vehicle, i_.,_.__..b...; plus one which has added a great TELEVISION deal to CFAC's prestige. _MO _.. Another case in point is a program, the title of which I am sure 10 20 30 40 50 60 70 80 90 100 110 has been 120 130 140 150 used in many ways over many other stations. It is a weekly news review THOUSANDS All Figures Used Cover Census Divisions entitled This Week. The idea of the 7.8.9.10.11.12.13-14 program was to take the news high- lights of the week, dramatise where possible, use actuality where possible, and provide listeners with a quar- ter-hour package that would both inform and entertain. This series of programs has, to date, been on the air over CFAC for nearly 41 years and during the entire time has never once been without sponsorship. This public service type of pro- gram has become a solid part of our EDMONTON IS Sunday evening schedule. The pro- gram follows an early evening news- cast and, from surveys conducted, we find that it is a popular feature. YOUR All -CANADA STATION Reports also reaching our ears tell where school teachers recommend

www.americanradiohistory.com & 'I'elescreen Page Forty -Nine March 16th, 1955 Canadian Broadcaster

This Week to their classes in order panels, to be rotated every three that they may better understand cur- weeks. I had no difficulty in obtain- rent events and news happenings. ing the services of nine people - a This year CFAC had the pleasure psychiatrist, two ministers, a public 1 a of receiving an Honorable Mention librarian, a medic a librarian, for this program when it was entered Shakespearean speaker, a lawyer, a in the Ohio State University com- member of Parliament and an elec- With these people I a fact, feel this is a true indica- trical salesman. It's still petition. We tion that public service programming organized three panels and each can prove itself on two counts - week I added one more person by prestige and income. inviting a guest from various walks In citing another farm of public of life and vocation. service -programming we admit at the I might say here, that these people 600, for the program Station outset that the idea receive no payment for their services came from similar shows heard on for this show. Instead an award of the CBC National Network and on $25 is made each week, either by the US networks. We changed the title radio station when the series is of course but we retained the basic sustaining, or by the sponsor .when. ingredients for a show called State the program is sold, to some worthy CJOR, has the Your Case. charitable organization. To sum it up, it is nothing more at the than a discussion panel wherein four I mentioned earlier that, people discuss varying topics on the beginning this feature was a sus- full understanding that the panel tainer and during this time we con- members are not experts but ordi- ducted surveys to determine whether or not our experiment would be a strongest signal nary people with opinions which when expressed, often stimulate white elephant or a possible saleable interest and further discussion by vehicle. We were more than sur- listeners. prised to find that instead of our When the program idea was first audience dropping off or even re- discussed the feeling was that this maining static, it began to grow. We found too, in a survey of letters sent and type of presentation would appeal to a very limited audience and that in, that from the type of subjects this audience, in order to have an submitted, plus the addresses of the appreciation of talks and discussions, senders, our audience was not in what would be of a high, or above average, might be called the upper bracket intellectual category. Once again, to of intelligence alone. We also kept our ears to the ground and dis- greatest coverage begin with, the program was a sus- taining feature. Then it began to take covered that the program was list- hold and we received favorable com- ened to by people ranging from ments and suggestions. janitors to Supreme Court judges, truck drivers and clergy. On a num- The following year, when we began ber of occasions clergymen have confessed that they have found some in British Columbia another season, I approached certain of Calgary's established and reason- very good subjects suitable for their ably well-known citizens and asked own church sermons. them to appear as three permanent Continued on page 50

RADIO TIME SALES LTD. Convention Greetings from MONTREAL Radio Representatives We are proud to announce our appointment WORKING WITH as Montreal sales representatives of: CKLG-Vancouver CKX-Brandon CJIB-Vernon CJOR-Winnipeg CJDC-Dawson Creek CKDM-Dauphin CRAB MOOSE JAW CFRN-Edmonton CKPR-Fort William CKRD-Red Deer CFOB-Fort Frances We will be knocking on your door come CFCN-Calgary CJOY-Guelph

C FQC-Saskatoon CKBW-Bridgewater the story of the Prairies' most April ist with CKRM-Regina CJRW-Summerside

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SALES PEPPESEf1RTIVES For the best in the west. FOP P DISTIOGUISNED GROUP OF cPnRDIRn PROIO STRTIOns Look first to R.T.S.

a e "WE TAKE TIME TO SELL" 4u MONTREAL TORONTO WINNIPEG VANCOUVER

www.americanradiohistory.com Page Fifty Canadian Broadcaster & Telescreen March 16th, 1955

PUBLIC SERVICE PAYS officials for faults in administration which could contribute Continued from page 49 to accidents and citizen discomfort. Over a period This feature has now had two of years these safety talks have sponsors-one an automotive whole- become an institutional part of the sale dealer, the other a large elec- musical program. Listeners now trical firm - and we believe that phone in or write to tell me of acci- State Your Case will remain long on dents they have observed themselves the schedule of CFAC because, again, and they feel I might use their it has proven itself an entertaining observations to prevent further oc- KEITH A. MACKINNON and saleable public service feature. currences. The City of Calgary With it we have built up an audience Safety Officer co-operates by sending and we have maintained an income. CONSULTING RADIO ENGINEER suggestions and often makes specific And there are many more. requests for help in bringing facts The examples set out so far have about hazards before Calgarians. VICTORIA BUILDING shown only those programs which we For this particular portion of an categorize as true public service already established music type show vehicles. May I point out, however, we were very happy when we were Mail Phone that it isn't always necessary to advised 'by the Calgary Safety Coun- completely divide and segregate Box 542 OTTAWA 4-5905 cil that this program had been these public service programs from awarded a National Safety Council the regular entertaining media. They Award for its contribution to public can, in fact, be integrated and made awareness of safety. to work together. I mention this particular show to For example a local company, point out how a sponsor originally operating a chain of grocery stores, began with a "time, tunes and tem- has for some years sponsored a perature" morning program but, morning half hour of light, bright through the introduction of a few musical selections, separated by little features of service to listeners, strategically placed commercials, it has become an institutional part The time Local Touch and weather information. In of morning listening with a large the course of events it became my percentage of Calgary's listening lot to rise early in the morning, go audience. down to the studio and try to get Public service holds a wealth of MIA AUDIENCE - GETS RESULTS others off to work on time through meaning plus a wealth of financial the medium of this program. In the return. No radio station need pro- same course of events I began to gram for public services at a loss. build up a small feature of the G. Atwater, general Too many features in our method of merchant, Monastery, N.S., show for the children of the audi- living today are necessary features, ence, playing a special tune for bought TWO spots to promote weekend sales. them, and, because they may be classified and suggesting that certain safety as public service, they needn't be left This, his first venture in radio, brought this com- rules be observed going to and from listed in the column marked "sus- school. These safety hints were taining". broadened, including warnings ment: "... you would be interested to know that about We can, and should, sell public playing near rivers, on ice in our spring, service features because, when we last Saturday our sales almost doubled, thanks to careless riding of tricycles. This began do, we broaden our available pro- to grow, to include older gram material, we make CJFX." children with bicycles and hot available rods the types of programs people and so on. the ... want and enjoy and, finally, we avail ourselves of greater income Mr. Atwater is still with us, proving we have the As a matter of fact, from time to for even greater and more improved local audience and they support our advertisers. time these safety hints were directed public service to our communities. toward the city fathers and civic July 21, 1954. WE HAVE THE RIGHT APPROACH TO SELL In Victoria

5,000 WATTS 580 KCS. CJFX ANTIGONISH, N.S. KI CAN.-Paul Mulvihill & Co. U.S.A.-Adam J. Young Jr., Inc. ci Most Listened to (elliott-.'ia ynei)

To sell ALL B.C. You need ALL B.C. Stations

CANADA'S HIGHEST WEEKLY CNLLEINACK CHINK ¿REER N D C DAVISON KANEOOrS C F J C WAGE SCALE - - - CKOV KEEONNA CHUB KMRAINo Nfl.SON GROWING -PI R PLUS RAPIDLY CM wCSTMINST[ CKNMf NEW CKOK PENTICTON V roRT AtE[RNI EMPLOYMENT C J A INDUSTRIAL GEOPGE PRINCE C%0 TRAIE C J AT CJOR VANCOUVER CKMO VANCOUVER CKwX VANcowa CJIB VERNON CKOA VICTORIA V t VICTORIA J THE BRITISH COLUMBIA ASSOCIATION OF BROADCASTERS

www.americanradiohistory.com March 16th, 1955 Canadian Broadcaster & Telescreen Page Fifty -One

whatever she's doing and sits down terested in everybody she has ever at the microphone for a while. met. RADIO'S GRANDMA More than once the show has been "You know, for 26 years I've been interrupted when Mrs. Dexter has talking about people's personal prob- had to answer the doorbell. Her lems. I've listened to their life stories, KEEPS TALKING casual approach is primarily what told of them to thousands of radio makes the program so popular. Dur- listeners, and I've asked intimate questions of little people and impor- BY JIM SHERBANIUK ing the Second World War, soldiers in England used to tune her in on tant ones, too. the CHNS short wave transmitter for "But I'll tell you a little secret," she Halifax - Mrs. Anna Dexter, a rare taste of home life. said, leaning closer and whispering. whose 26 years at the micrdphone "As for myself, I like privacy!" have made her the first lady of Mrs. Dexter says her secret of August 4, 1954 Canadian broadcasting, says she success is just being genuinely in - plans to stay in radio until she is "120 years old". The broadcasting grandmother has seen Canadian radio grow from 32 Phone ATwater 9-1768 stations to more than 150. She has been on the air longer than any wo- man in Canada and, so far as anyone knows, is the only woman in North America who has been making regu- lar, scheduled broadcasts since 1928. George Mather P.Eng. Mrs. Dexter broadcasts from her home now, and gets around with a Broadcast & Television Consultant cane, but she maintains her youthful Now in Independent Practice interest in people and she still says what she thinks six days a week. 2051 RUSSET ROAD PORT CREDIT, ONT. But what has she been talking about during the last 26 years? A little bit of everything - gardening, books, government, anything so long as it's interesting. But there are no interviews. Her program over the years on CHNS, Halifax, has always been strictly ad lib. The first and only script she ever used lasted 10 min- T4éa« T41a#td11. utes on her introductory broadcast. 70 While still on the air she tore it up and settled down for a homey, quar- ter -century talk. Broadcast News teletype circuits speed news of the world But don't get the idea it's strictly a woman's show. Apparently her across the nation from Newfoundland to Vancouver Island. half-hour program is just as popular with male listeners. Broadcast News radio and television stations provide Most of all, she figures, she just says a lot of things other people flash-fast news to keep all Canada's communities up to the would like to do. minute on news from home and abroad. "Mind you, not everyone agrees with me, but no one ever sends me nasty letters. Broadcast News serves Canada's private broadcasters: "People usually write unpleasant 114 radio stations; 12 television stations. Audiences and things in the hope of changing the other person's views. Nobody bothers advertisers have confidence in these stations. with me; they know I'm hopeless." She didn't even own a radio when News -wise managers and editors of Broadcast News Major William Borrett, a founder of stations meet regularly radio station CHNS, was looking for to study development and dissemi- a woman broadcaster in 1928. Mrs. nation of news. They serve news -conscious. Canadians well. Dexter, then active in women' work and acquainted with everyone in the district, was mentioned to Major Borrett by a government worker * * * whom she did not know. She is still with CHNS. Three Great Services in One A woman in radio was a special touch then, and Mrs. Dexter is still a special sort of person. Last fall she THE CANADIAN PRESS was awarded membership in the REUTERS THE ASSOCIATED PRESS Canadian Association of Radio and Television Broadcasters' Quarter Century Club. "I'm not old, by any means," she tells fellow employees at the station, leaning on her cane and steadying BROADCAST NEWS herself on the chair. "Can't get around as much as I used to though Head Office Toronto - arthritis of the hip - thank God it isn't in my tongue. BUREAUS "I plan to stay in radio until I'm 120 years old, then I think I'd like to Halifax Quebec Montreal travel." Ottawa Toronto Winnipeg The main feature of the Dexter Edmonton Vancouver New York living room is a radio control board London, Eng. and a microphone, connected directly with the main studio downtown. There is no special routine around STAFF CORRESPONDENTS the house before broadcast time. Mrs. St. John's Dexter gets her cue from Saint John London, Ont. the an- Windsor nouncer over the radio receiver in Regina Victoria her kitchen. Then she just stops

www.americanradiohistory.com Page Fifty -Two Canadian Broadcaster & Telescreen March 16th, 1955

Give Your Campaign RADIO MOVES IN ON FOREST FIRE MORE AR/(/E IN SS! CKBI AND ITS STEADY INCOME MARKET FROM FORESTS, FURS, FISHING AND FARMING. 1954 Interim Wheat Board Payments put over one million dollars into the pockets of local farmers. CKBI PRINCE ALBERT Saskatchewan 5000 WATTS WHEN THE BIGGEST FOREST FIRE for 30 years broke out in the Kingston district, CKCL covered it in a big way. Dick Herrington, seen here interviewing one of the firemen who fought the blaze, sent in 13 on -the -spot reports in the first nine hours of the outbreak. You Kingston, Ont. - Volunteers to Dick Harrington, CKLC's special By 10:05 Sunday night the blaze CANtT fight the district's biggest forest fire events reporter, was despatched to had been brought under control and COVER for 30 years, were mobilized by ur- the scene immediately, with his mo- again CKLC was the first to give the gent appeals over CKLC, Kingston, bile telephone. Between the hours news to Kingston and district. SIMCOE which scooped the pool by being both of 1:15 and 10 p.m. on Sunday, 13 of However, at mid -day on Monday COUNTY first with news of the blaze and by his on -the -spot reports were broad- and Tuesday the fire broke out providing the best on -the -spot cov- cast over CKLC. At one point the again on a smaller scale and more erage for its listeners. flames were so close to Harrington's on -the -spot reports were broadcast News of the fire, which was located mobile telephone unit that firemen over the station, including an exclu- near Westbrook, just five miles west had to spray his car to keep it from sive interview with Fire Chief Vince of Kingston on Highway No. 2, broke catching fire. The actual splashing Peirce, who thanked volunteers and at 1:10 p.m. on Sunday, July 11. The of water on the roof could be heard CKLC for their valuable help in fire was spreading rapidly and, for a in the broadcast. bringing the fire under control. time, threatened the whole village of Meanwhile CKLC's chief engineer, CKLC was the only station in the Westbrook. Barry Ogden, portable tape recorder Kingston area to give on -the -spot CKLC's news department sprang in hand, rushed out to the Kingston reports of the blaze. Well over 100 REPS- into immediate action. Urgent ap- airport, hitched a ride in a light calls and letters of thanks, appreci- PAUL MULVIIHI.L- peals by announcer Doug Whelan plane, and his comprehensive aerial ation and interest from people con- TORONTOMONTREAL were made over the station asking description of the fire was broadcast cerned with the ' fire have been / ADAM YOUNG U S A people to volunteer to help fight the over CKLC within minutes of his received by CKLC. flames. Hundreds responded quickly. landing. August 4, 1954 To sell -ALL B.C. You need ALL B.C. Stations

- -.,-- OVER 411Ip11I1p: ONE BILLION DOLLARS CHWK CHauWACK * C J D C DAWSON CREEK NEW CAPITAL IN B.C. C F J C KAMLOOPS .. C K O V KELOWNA ,Ilrll CHUB NANAIMO ÌII;A THIS YEAR CKLN NELSON CKNW NEW WESTMINSTER ^* '''-. C K O K PENTICTON 11 C J A V PORT ALBERNI 1111II11I 11 6',llf * - C K P G PRINCE GEORGE ;r1171'11111 -C (Will,. C J A T TRAIL : Il..enl, * C J O R VANCOUVER 1111 I6 CKMO VANCOUVER " CKWX VANCOUVER 16 nIn41611111111 16 mlNl*lll*OIIIIIIIIIIIIPIIIIUUIIIIIIIIIIIIIIIIIIIIII CJIB VERNON -^ C K D A VICTORIA III01 CJVI VICTORIA II¡¡¡IIIIIIIgppllll41IIIIIMIIOIIIIIID* * TI-IE BRITISH COLUMBIA ASSOCIATION OF BROADCASTERS

www.americanradiohistory.com March lbth. 1955 Canadian Broadcaster & 'fcicycrcen Page Fifty -Three

-_..-_.. AUDIO it%II VIDEO

SYSTEMS, IAJYUFACTUlttM1 FACIIITIEX

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Gabe OoMrWid UAYU:i IN BROADCAST,TELEVISION STATIONS - FILM AND RECORDING COMPANIES - INDUSTRIAL S'(STEMS SPECIAL MANUFACTURING RUNS r»ccu rely radio i iduttrícs limited

22 FRONT ST. WEST, TORONTO 1, ONT. PHONE EM. 6-6531 www.americanradiohistory.com Page Fifty -Four Canadian Broadcaster & Telescreen March 16th, 1955

7dee 4eieee %a S«d6cezq CFCF NOSTARS AID CHARITIES NORTHERN ONTARIO'S 9eaeee ADVERTISING MEDIUM CKSO NORTHERN ONTARIO'S Charlie Fair helps a couple of gals (unidentified) count a little money, during cne of the "CFCF NOSTARS" benefit game. HIGH - POWERED RADIO STATION Montreal - Baseball is doing a pub- game on the air and 3,000 spectators lic relations job for radio station turned out to see the contest. The CFCF here. But in this case the sta- score: $400.00 for the Verdun Lea- tion is participating, not just report- guers and an undetermined number ing, and it does it through the of runs by both teams. ALL -CANADA RADIO FACILITIES LTD. CFCF Nostars, made up of micro- TROUNCED POLICE IN CANADA phone impresarios turned bat swingers. In Montreal North another game It all started three years ago when played recently with an industrial WEED & COMPANY recording engineer Russ Taylor, who team brought in $50.00 for this dis- IN THE U.S.A. is an avid baseball fan himself, de- trict's Little League team of young- cided to organize a team from among sters who need the financial help to the station's would-be athletes. After play organized baseball. Later, in the a long search for bundles of well- township of Valois the CFCF Nostars co-ordinated biceps, Taylor as- performed as part of a carnival for sembled a team. the Valois Citizens' Association. And Meanwhile, CFCF's management at another benefit - this as much had dug into its finances for enough for the benefit of this Nostars as any- MEMO to an ADVERTISER to buy the team uniforms, mitts, bats one - CFCFers soundly trounced and balls. Somebody else dug into the Montreal Police Department the local baseball leagues and came team. up with a game schedule. But in spite of its lighthearted at- The Nostars emphasize public re- titude toward the quality of play, the lations and sportsmanship in their CFCF team is developing a fair games and give little concern to the record this year. With about one- excellence of their athletic prowess. third of the season left, the Nostars A lot of the games are for the benefit have chalked up fourteen wins and of needy local organizations. twelve losses. This compares favor- One of these was played in June ably with last year when the team when the Nostars met a team from won a trophy, although it failed to Sherwin Williams Paint Co. Ltd. This win a game, from the Montreal was a benefit game for a Little Shriners for general sportsmanship League Baseball team in suburban and assistance in public service. Verdun. The station publicized the August 18, 1954

The West's "Most Progressive French THERE'S ALWAYS A REASON TO USE CHF Radio Voice" WESTERN CANADA'S FARM STATION serves EDMONTON and NORTHERN ALBERTA

CJGX effectively '. YORKTON 680 KCS. SASKATCHEWAN La Voix Francaise Basic Station, CBC Dominion Network: De l'Alberta Representatives: Horace N. Stovin & Co. Our Representatives: Inland Broadcasting Service, Winnipeg U.S.A.- Orner Renaud & Cie. Toronto and Montreal Adam J. Young, Jr., Inc. JCROIS ET JE CHANT

www.americanradiohistory.com March 16th, 1955 Canadian Broadcaster & Telescreen Page Fifty -Five

PETER TELLS THE SCORE

WESTERN

RADIO

PICTURE

,ed

NOT

COMPLETE

Peter Trites was a keen basball pitcher until polio confined him to a wheelchair. But, thanks to CKCW, Moncton and sponsors, Lane's Bakereries, Ltd., Peter can still take an active part in the game. He presents the station's daily Little League round -up. OUR Courageous Story of Peter Trites 1000 THIS is the story of 13 -year -old Peter. Luckier than some, Peter lived in baseball; a role to make him the Peter Trites - a sad but coura- but he was paralyzed in both legs. envy of all the kids in the neighbor- geous story to which radio, through He was not there when his team hood. At 1:05 p.m., Monday through CKCW, Moncton, N.B. has helped went on to win their section cham- Friday, Peter handles the daily pre- PERSUASIVE add a happy ending. pionship. sentation for this program his Peter was a real baseball enthusi- You can't play baseball from a wheelchair drawn up close to the ast. He had good reason to be for he wheelchair - at least that is what mike. showed great promise at the game. most people think. Not Peter! Last Taking time out from the Govern- WATTS! So much so that, when, in 1952, he winter he played as goartender for ment correspondence course, which joined the Little League, coaches neighborhood scrub games and this has enabled him to study up to the selected him as one of the best spring he kept his pitching arm in equivalent of Grades Seven and pitchers on the circuit. Helped by shape by joining in workouts from his Eight at home, Peter spends 45 min- Peter's talent, his team, the Cubs, wheelchair. utes preparing for the five minute were doing mighty well in their sec- Now CKCW and the sponsors of broadcast which has helped compen- tion of the League. their Little League Baseball Time sate for his not being able to run Then, in August of that year, the program, Lane's Bakeries Ltd., have around the baseball diamond. * NEAREST STATION dreaded hand of polio struck at given Peter an even bigger interest August 18. 1954 110 MILES DISTANT NEXT NEAREST Telephone MEET ALBERTA'S UP-AND-COMING RADIO VOICE 200 MILES DISTANT from Answering ALBERTA'S JUBILEE CITY Service CAMROSE

Answers your phone whenever you are away from your office or residence. CAMROSE, ALBERTA CHAT MEDICINE HAT Phone for Booklet in T. A. (TOMMY) SHANDRO Manager Toronto Montreal An All -Canada -Weed Station WA. 4-4471 UN. 6-692, (Member CARTB)

www.americanradiohistory.com Page Fifty -Six Canadian Broadcaster & Telescreen March 16th. 1955

7F.0 P,.1 7F £.d . . . . . PEN' RIOT AND FIRE ON-SPOT REPORTS

Photo by Dick Herrington Warden Walter F. Johnstone (center), Deputy Warden S. Davidson and Chief Keeper R. Pindred interviewed by Al Boliska.

RIDAY, August 13th started out place of safety by guards who knew in a peaceful way as most re- only too well that if the 'prisoners portedly fated Friday the thirteenths got out of control they would have a do. Then at 1:58 p.m. there was an mass prison break and riot on their urgent call from the Kingston Peni- hands as well as the threat of the tentiary reporting that fire had ever growing blaze. broken out in the main cell block. Seventy guards, local police in- Within five minutes of the dying of cluded, armed with rifles, patrolled the fire-engines' wail, CKLC's special the prison carrying out the patrol events reporters, Al Boliska, Barry without incident. Ogden and Dick Herrington were on CKLC's special events crew, Al the scene sending their reports into Boliska and Dick Herrington finally the station from two vantage points, gained admittance to the penitentiary via mobile radio and Bell Telephone when Warden Walter F. Johnstone, phone -recorder sysems. in charge of operations, could afford Al Boliska and Dick Herrington, a moment to give them the necessary working as a team, gave their fac- permission. They proceeded to the tual reports as the blaze raged main cell block and the closest tele- through the upper sections of the pthone where they gave the inside auditorium and main cell block, story as the water poured down all threatening destruction of the cen- around them. tral tower. To get a closer view, Continued on page 58 Dick Herrington flew over the scene and gave a report after his aerial THIS LITTLE AD. BRINGS observation. US MANY CUSTOMERS RIOT DANGER OUR WRITING SERVICE US The fire created a tense situation KEEPS THEM WITH as 700 inmates, some of them Can- Walter A. Dales ada's most dangerous criminals, were ri 9 0 7 KEEFER BUILDING tel I * transferred from their cells to a UN. 6-7105 MONTREAL

LOOK at and LISTEN to and fcadío i,4 ,Aa«, 1 1 CALIFONE CINESALESMAN PROFIT -MAKER REAR SCREEN PROJECTOR the newest and finest in radio and tele- 1 vision audition and production equipment.

S)tephens) + 7i..wnth?ot(I Lta! AT THE CARYB SEE GERRY QUINNEY

Representing Radio Stations Only EQUIPMENT SALES DIV. TORONTO MONTREAL

www.americanradiohistory.com March 16th, 1955 Canadian Broadcaster & Telescreen Page Fifty -Seven

PEN' ON THE AIR SHOW A Complete Radio-TV RAN FOR TWO YEARS Research Service KINGSTON Penitentiary on the Daytime Regional Reports Air, which started out as a The other night the CHML, summer "fill" on CKWS, Kingston Hamilton, announcer said of Evening Regional Reports two years ago, mushroomed into the 'Kingston Penitentiary On Ratings Reports one of private radio's most successful The Air' show "Due to circum- National shows and ran on a total of five stances needing no explanation Teleratings Reports Ontario radio stations, including this program was the last of a CFRB, Toronto, CHML, Hamiltoñ, series." For the very last show, Area Studies (Rural) CPFL, London and CKGB, Timmins, instead of the usual fun and as well as on its parent station. games, Jim Charley, of CKWS, Early Morning - Late Evening The KP inmates were first let loose interviewed guards and priso- (on the air) in the summer of 1952 ners and gave their account of Auto Radio Listening when a group of "the boys" ap- the riot. proached R. M. Allan, then warden Sets -In -Use Reports of KP, with the idea of presenting Sunday Afternoon Listening some type of radio program. They would be just as effective in proving inmates felt that, since they already Share of Audience had their own magazine, which is that convicts are "people" as any available to `outsiders', the next dull, wordy debate, and a heck of a Out -of -Home Listening logical step was to have a radio lot more entertaining. show. Auditions soon proved that safe- Special Qualitative Analyses CKWS Program Director Bill Lux - cracking and bank -robbing were not ton and announcer Bert Cullen were the only talents of the inmates, and Sell -Ability Reports on May 31st, 1952, the first contacted and the program began to Saturday, Coverage Surveys take shape. radio series from a Canadian peni- The KP boys' original plan was to tentiary hit the delighted ears of hold some type of panel discussion Kingston and district listeners. program where such weighty matters PEN' GAGS In Radio Research since 1940 as rehabilitation, etc. would be From the initial broadcast, Satur- discussed. day at 7:00 p.m. became a listening CONVICTS ARE PEOPLE habit for many during the summer ELLIOTT-HAYNES LIMITED The radiomen steered them away months who got a big kick out of from this angle and suggested a the program's special brand of humor TORONTO - MONTREAL variety show featuring the prison which included gags like: "Here we orchestra along with individual acts. are again at the Limestone Hotel They felt that this type of program Continued on page 58

Two GOOD REASONS for BIG BUSINESS Between TORONTO and MONTREAL CHEX LKWS PETERBOROUGH KINGSTON

Just what the advertiser ordered - a pair of stations with: Big, free -spending audiences (over 500,000 potential listeners in the combined areas served by CHEX and CKWS). Tested sales ability (national and local advertisers know they can depend on these stations for excellent CHEX results everytime). the station with that "special brand of To sell successfully in prosperous Eastern Ontario enthusiasm". you need CKWS REPS: the "town and country salesman" in NBS in Canada Kingston and Eastern Ontario. WEED & CO. in U.S.A.

www.americanradiohistory.com Page Fifty -Eight Canadian Broadcaster & Telescreen March 16th, 1955

PEN' ON THE AIR Continued from page 57 Sftateceutt on the Hill where any moment some- one is liable to steal the show ..." "Now here's Eddie to sing a num- ber that was number one on the Hit Parade when he first came in FLO WAS TOP NEWS here ... Somebody Stole my Gal!" CKOV In October, 1952 "KP on the Air" won national recognition whet it was DESPITE FAILURE 4 KELOWNA, B. C. awarded Honorable Mention in the 22,000 Day Time annual Canadian Radio Awards of Homes that year. CAST RELEASED The program was tape-recorded every Tuesday afternoons in the Protestant chapel of the Pen. While CKWS technicians handled the re- cording of the show, no station personnel appeared on the program which was entirely written, directed and presented by inmate talent. As only . first names were men- tioned on the air quite a number of notorious law -breakers appeared before the mike unknown to the listening public. Each show usually featured the same cast, the only changes occurring when one of the boys was released. The cast was made up of the orchestra, known as the Solitaires, two comedians - Jerry and Pappy, sometimes called "Homely and Death-row"-and a vocal trio, the Pen Pals. The program had the hearty blessing of Commissioner of Penitentiaries, General R. B. Gibsony and KP Warden W. Johnstone. With the show being heard over most of Ontario, listener reaction by mail was plentiful but the boys regretted they would never be able to make guest appearances. CJVI crew look sleepy but on the job at 4 a.m. when Florence Chadwick September 1, 1954 was almost ready to jump into the cold salt water to begin her unsuccessful attempt to swim to the United States.

PEN' RIOT FLORENCE CHADWICK, the long stay. distance Continued from page 56 swimmer, was defeated For the actual coverage of Flo's in her attempt to swim the tough 15 ON-SPOT REPORTS unsuccessful swim attempt CJVI 18 -mile Strait of Juan de Fuca, hired a 36-foot power cruiser for STATION A A total of more than fifteen on - between Victoria, B.C. and Port the -spot taped reports were aired, its exclusive use, along with a short- 12,540 Doy Time Angeles, Washington, but that didn't wave transmitter and a special fre- 4 supplementing CKLC's regular prevent her becoming Victoria's top Homes. hourly newscasts and informing the quency on which no other trans- news personality of the year. missions could be made. With this Kingston public of events as they CJVI, through its special events were happening. Within minutes of line-up CJVI gave listeners frequent department, kept right on the Ameri- direct reports from the swim scene. the first bulletin over CKLC, throngs can swimmer's trail from the moment of citizens flocked to where STATION B the area she arrived, to start training, until Within a half-hour of CJVI report- the Police Department had thrown ing 12,090 Day Time she left the city with a vow that she that Flo had been taken out of 4 up road blocks and had the danger would return and conquer the Strait the water thousands of Victorians Homes. areas roped -off. next year. jammed the dock where she was to Realizing the significance of the Flo appeared on various CJVI land, even overflowing into the situation as a news story, CKLC fed news, sports and feature shows at downtown business section. taped and "live" reports to other least 12 times during her six weeks September 1, 1954 radio stations in Ontario, Quebec, Watertown, New York State, as well as reporting across the border to the Watertown Daily Times, Syracuse Post Standard and Associated Press. THEN CAME THE RIOT Two days later, on Sunday, August 15th, the LaSalle ambulance depart- QUEBEC ment phoned in to say they were heading for the Kingston Penitenti- ary, that a further fire had broken isn't out, and they had been requested to standby in case of emergency. Staff announcer, AI Boliska, on duty, a problem checked with the fire department, who in turn advised that a fire had with broken out at the Kingston Peniten- tiary, and he flashed the first local bulletin at 10:45 a.m. Staff members of CKLC returned

www.americanradiohistory.com Page Fifty -Nine March 16th, 1955 Canadian Broadcaster & Telescreen

Edae t 44l CKXL IS THE TOPS WITH SCHOOL KIDS

WITH the kids back in school "I would suggest that your across the country CKXL, teacher have a little contest Calgary, is getting all set to resume between -now and the 8th, the a schools feature that has proved contest being that the boy and highly successful in the past. girl showing the most marked WINNIPEG time can Periodically school groups in the improvement in that ask if they speak on the Stu Davis show. Calgary area write in and fun.". might visit the station's studios as That should be part of their industrial tour of Cal- When the kids arrive at the station gary. Requests come in from a wide they are welcomed by Pearl Borgal, area. For instance there was the the station's Promotion and Publicity letter C K XL received from the Director. Pearl suggests that in order Grade Nine class in the town of to get a true picture of how a radio Rosemary, Alberta, 120 miles from station functions they should make Calgary. believe that their teacher has come Following their procedure for deal- to the station to buy time on the air. CKXL sent ing with such requests INTRODUCED TO STAFF this letter back to the Grade Nine spokesman: Then Pearl explained how this that would have to be followed in "Dear Alfred, order to get their announcement on "We are happy to hear that Rose- the air. The children are introduced the Grade Nine class of members of the station are planning an to the various mary School staff who would handle their copy. Industrial Tour of Calgary and pleased that Radio Station CKXL Next Pearl takes them on a tour can, in some way, contribute of the control room, teletype, record to your visit. library and recording equipment. "I have arranged for your visit Finally they go to the main studio to coincide with the time Stu to meet Stu Davis, Canada's Cowboy Davis is on the air; that time will Troubadour. The teacher and selected be at 1:30 p.m. on Saturday, boy and girl are interviewed by Stu. May 8th. September 15, 1954

You are Cordially Invited to

C ome and see

A demonstration of the

R evolutionary New Magnecord MORE LISTENERS T ape Recorder at the THAN ANY STATION ON THE PRAIRIES B roadcasters Convention

( B. B. M 1 9 5 4)

Call an H. N. Stovin Office for further facts TORONTO WA-Inut 4-5768 MONTREAL .. UN-niversity 6-6291 fiiri VANCOUVER 4831 x\ -te EqU\PMEwZ L\M\E\24 TA-tlow

3569 HUNDAS ST. W. PHONE RO. 2491 TORONTO

www.americanradiohistory.com Page Sixty Canadian Broadcaster & Telescreen March 16th, 1955

Something wonderful has happened to Radio in Vancouver! CKMO is now...

...at 1410

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www.americanradiohistory.com Page Sixty -One March 16th, 1955 Canadian Broadcaster & Telescreen STATION MANAGER GIVES HALLOWE'EN FUN TIME BUYERS THE AIR

Steering Winnipeg youngsters out of Hallowe'en mischief.

CKRC steered Winnipeg young- to come to the station the follow- sters out of a lot of Hallowe'en mis- ing . Saturday, where Frank Morris chief this year and into a lot of fun movie critic for the WINNIPEG FREE instead through a plan prepared PRESS, had rashly undertaken to pick long in advance in conjunction with a major winner. After much deliber- the Community Centre Advisory ation, two -year -old Elaine Brown Committee. was chosen as winner of a Canada Jim Browne being greeted at Toronto Airport by Pete Harricks of All - To overcome the difficulty experi- Savings Bond. Canada Radio. Pete kept time -buyers happy while they awaited their enced in the past by the Community Shown in the picture, are the first turn aloft, by telling them chat the plane's battery was flat and that Centres in getting children out to prize winners from the various com- they would have io get out and crank if the engine stalled in mid-air. their parties, designed to act as munity centres as they were lined counter -attractions to the usual Shin- up for judging in the CKRC studio STATION managers, do you find sensation along Agency Row by nanigans, CKRC offered to publicize playhouse. They are, back row, in it difficult to sell time on your taking agency personnel for short the parties, and, as an inducement the usual manner, Mrs. Davis from stations? Do you find agency time flights over Toronto. There is no to attend them, offered three cash Our Miss Brooks, The Cisco Kid, The buyers unco - operative when you evidence that Jim took time -buyers prizes for each party, to gc to the Planet Man, Berdie of the Gilder- make that "business" trip to To- aloft, brought out a contract, pointed three best CKRC costumes. The chil- sleeve Show, another Planet Man, ronto? Then take a leaf out of the out that they were 4,000 feet above dren could wear a costume repre- Cisco again, and Bill Walker of copy book of Jim Browne, General Lake Ontario, and then handed his senting any program or personality Walker's Wigwam. Front row, a Manager of CKOV, Kelowna, B.C. passenger a pen. But there was cer- heard over the station, and, accord- third Planet Man, Fibber and Molly, Jim literally dropped into Toronto tainly a preponderance of time- ing to reports, they and their parents Young Widder Brown, Dr. Malone recently, in his four -seater Bellanca buyers among Jim's passengers. let their imaginations run really (the winner), Chasa Chipmonk, a Cruisair monoplane, after a 16 hour Jim then flew on to Montreal, to wild. second Young Widder Brown, and flight from B.C. "influence" agency men there. As an added touch, first prize win- another Fibber McGee and Molly. He proceeded to cause a pleasant October 6, 1954 ners from each party were invited November 17, 1954

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www.americanradiohistory.com Page Sixty -Two Canadian Broadcaster & Telescreen March 16th, 1955

LET'S GET NEWS MAKES NEWS AT TOGETIIER THIS TV STATION IF YOU HAVE A TV LICENSE OR EXPECT TO HAVE ONE, OR IF YOU ARE A PRODUCER OF MOTION by SIDNEY ROXAN PICTURES, WE HAVE A LOT TO TALK ABOUT. IT is not very difficult to locate. From whichever direction you For a first -timer like myself the ABOUT WHAT? hit London, Ont., just follow the pointing fingers of the TV immediate impression, once inside the building, is of modern functiona- ABOUT OUTSTANDING antennae which top the majority of the city's houses. As Highway lism. It is almost like stepping a No. 2 starts you on your into EQUIPMENT BY: way toward Chatham and points west, set from H. G. Wells' Things To the target of those pointing metal fingers clears the skyline - the Come. The concrete block walls, HOUSTON -FEARLESS 500 foot mast of television station CFPL-TV. painted in restful pastel shades, the Automatic Film Processors; Film streamlined steel furniture, the flash- Printers; Camera Tripods, Dol- ing multi -screens of the control lies, Cranes, Pedestals, Friction room, and the eye -numbing brilli- Heads and Hi -Hats; Microwave ance of the studio, all contribute to Parabolas. this quietly efficient atmosphere. Then you become conscious of the MOLE-RICHARDSON clock:,. The long red second hands Microphone Booms; The most create the illusion of having attached complete line of Specialized to them strings which manipulate the Lighting Equipment in the field. human puppets who eye them con- stantly. Time - the time of split KLIEGL seconds - governs everything to a Fluorescent Slimline, scoops, far greater degree than in any AM spots, special effects lights, and studio, for TV is a complicated, as lighting control equipment. well as a forceful medium. It is a medium which requires the co-ordi- AURICON nated efforts of a diversity of person- 16mm. Sound -On -Film Cameras. nel and, with the insistence of team- Unequalled for News and Local work, an ever -watchful eye on the Events Coverage. Up to 33 clock becomes an imperative neces- Minutes Film Capacity. sity. With Dorothea Belcher, red- GRAY Ron Laidlaw inspecting film in the developer. headed promotion gal, as guide, I Telop - projects Opaque or Transparent Material, Solid Objects, Tape, etc. Telojector - 2" z 2" Continuous Sequence Projector. Multiplexers.

BELL & HOWELL LACK Professional Film Equipment; Printers, Projectors, Cameras, CJBQ RADIO Editors, Splicers, etc. WEBSTER MOVIOLA Film Editors, Previewers, Syn- Lowest cost chronizers; Optical dt Magnetic. Standard Equipment throughout is from the Film Industry. Mass Circulation NEUMADE Advertising Everything for Film Handling. Medium MAGNASYNC (JOR 16 mm., 171/2 mm, and 35 mm. magnetic film recorders. VANCOUVER, B.C. FREZZO-LITE in the Portable motion picture flood- light. Permits one-man newsreel "The station with photography. the selling person- BAY OF QUINTE ACCESSORIES alities on the West Mixers for developing solutions, AREA staplers, monel metal staples for Coast." immersion in developers, etc. After you've enjoyed Tor further information Phone, Wire, Write or Hitck-Hike to: Jack's performance on THE TOP NAME IN THE BUSINESS the news panel see the nearest Stovin Man for news about the ridicu- CJBQ RADIO lously low cost of "City LIMITED Mike" - Jack's daily BELLEVILLE TRENTON 3745 BLOOR ST. W., TORONTO 18 - feature show. BElmont 1-3303

www.americanradiohistory.com Page Sixty -Three March 16th, 1955 Canadian Broadcaster & Telescreen

two -dollar tour. First it takes to have a ten-minute news- In complete contrast was the day fall on that day. took the usual visited Recently the station added Pano- was, of course, the studio, where reel ready every time the clock comes when the Duchess of Kent call from 6 to 7 p.m. on tip -toe, Mary Ash - round to 7 p.m. He has two camera- London. Then they felt that public rama to its schedule we watched, use of nine Conducted by Pat Murray, it com well conducting her At Home after- men, Ken Dugan and Frank Guile, interest justified the visit. Ron's menus with 15 minutes of entertain- noon show. and another is being added to the minutes on the Royal crew to help provide an even crew covered official engagements ment, succeeded by a ten minute POLISHED EASE lengthier coverage of local news. from noon until 4:30 p.m. for the guest spot. Then follows the headline expe- Mary, who reached the TV heights the deadline, process- early evening telecast and then went news, Weathervane, with sales where she To meet footage for diter Tom Burn explaining what the from down -town London, ing of the first filmed stories out and shot some more CFPL-Radio, 11 meteorologists are expecting in the had a similar set-up on must begin by 2 p.m. If all is the p.m. showing. 24 hours, and a sportscast. The was managing everything with a going well they can take the last Bob Reinhart, assistant manager in next thanking a final 15 minutes is taken up by the polished ease. She was 5 there have oharge of TV, acts as commentator story up to p.m., but newsreel. speaker who had shown housewives - propelled occasions for the newsreel. A few minutes be- might been jet various types of ferns they when a film has been put fore air -time, he, Ron, and Peter From Bob Reinhart I learned some like to have about the home, and through the works in little over Hellding, who writes the commen- of the trials and tribulations which was preparing to pass the ball over hour. tary, get together for a final run must be faced by anyone taking the cook- an to the program's dietitian for a Some idea of the extent of CFPL- through, tightening up the cues and plunge into TV. ing demonstration. TV's news coverage can be gauged making final adjustments. They had the usual teething As soon as she had got through fact that in one month At Home and the newsreel are not troubles, somewhat aggravated mad from the her little piece there was a 366 stories. In that time the only means whereby CFPL-TV by the fact that they could not from they covered scramble by the camera crew Ron and his fellow cameramen shot gives locar flavor to its programs, get into their new building until one section of the studio to another. 12,232 feet of film and used 5,466 Roy Jewell, -who was with the Lox - ten days before they were due to With one camera temporarily out of go on the air. To make matters action, they were firing on only worse, important items of equip- one cylinder, but the TV wagon ment did not arrive until Novem- kept rolling, thanks to high-speed ber 25th, giving them only three co-ordination on the part of the days in which to rehearse. studio crew. Fortunately Bob, and Murray Although that sort of thing doesn't Brown, overall manager of both TV happen every day it was a piece radio, had thoroughly investi- it happen, for it and of luck that I saw gated the operation procedure of one of the most important illustrates U.S. and other Canadian TV stations qualities required by any TV opera- members act and some of the original tion. The adaptable mind that can staff had some prac- and overcome the of the CFPL-TV in an emergency tical experience. 101 tough situations that must de- had improvise a lot in those velop in an industry where every "We to is noticed early days but it was a lot of fun mistake, every breakdown mis- of homes. and we didn't make any more in thousands takes than most people." reminisced Mary, who is assisted by Pat Mur- Bob. "We don't have to improvise so ray, runs her show 4:00 to 5:00 p.m. much now. We have developed quite Monday through Friday, and has a smooth operation." built it up into something the house- wife looks forward to in that period TRAINING SCHEME when, with lunch a thing of the They began with a staff of six but past, and the evening meal not yet Mary Ashwell faces the TV camera. quickly found this was nowhere suf- on her mind, she can put her feet ficient. "We found we could each up and relax. feet, a low - wastage record that DON FREE Pans, handles the TV manage to do three jobs at once but FRENCH LESSONS would arouse the envy of many a Farm Page and in less than a year he not six," cracked Bob. In addition to the usual household motion picture newsreel man. has had every kind of domestic ani- He outlined a training scheme hints, Mary holds her audience's in- Although he is always hoping for mal in the studio from chickens, to which has gradually evolved at terest with such features as French that ideal state of having several prize bulls. CFPL-TV. A new man spends the lessons by a University professor, feature stories in hand for that rainy The University of Western Ontario first week just watching. In that time and interviews with people of special day when nothing is happening any- co -ope: _:tes on a series of programs the first fascination for the glittering interest to women who feel that where, Ron, when I met him, was which has included, in the past, such screen wears off. After a few days there are times when they want to living a hand-to-mouth existence things as a physical education pro- the new recruit is no longer spending forget about the household chores. with nothing in the cupboard. gram with children acting as demon- most of the time with his eyes glued Recently Mary had on her program "There are times when it's a job strators. to the picture the home -viewer sees. members of the Stratford Shakes- to fill," Ron told me. "One day we In addition to the CBC children's He is beginning to take stock of peare Festival cast. were so hard up that we used a program, CFPL-TV carries one of what is going on around him. Ross Wilson, a member of the whole minute up on a woman who its own, with a personality parade, Then he is attached to a camera station's technical staff, serves watered a cactus with tea. We even cartoon films, and a Birthday Picture crew, perhaps as sound -boom man, as a most popular "Mr. Fixit", had her brewing the. stuff." Parade of kiddies whose birthdays Continued on page 64 who has given expert advice on everything from how to fix the faucet to the making of a pocket radio in a plastic cigarette box. After a "blind leading the blind" tour through the intricacies of the control room, with its many screens and multitude of dialled panels, and the room housing the film-chain equipment that flashes films onto TV screens in the homes of London, we ended up in the semi -basement where lives the pride and joy of CFPL-TV - the newsreel crew. Ever since the station went on the IN NEW air on November 28th, last year, BRUNSWICK there has been a twice -nightly local newsreel, seven nights a week. It . . . . listen to CFNB than to any other station. doesn't pay for itself in hard cash Continued important mining developments and the (although it is sponsored) but at construction of Camp Gagetown are steadily adding CFPL-TV they consider that it is homes to New Brunswick's largest radio audience. more than worth its weight in Your advertising dollar goes farther than ever cathode tubes in audience appeal. before on CFNB OBLIGING BLAZE It got off to a flying start when, TO STATION on opening night, a local laundry rummulas MOST LISTENED obligingly caught fire. A film of the Get the whole story from our reps: blaze was telecast that evening and ALL RADIO FACILITIES LTD. very successful it was. -CANADA Ron Laidlaw, who heads this de- WEED & CO. in U.S. partment., gave the lowdown on what

www.americanradiohistory.com Page Sixty -Four Canadian Broadcaster & Telescreen March 16th, 1955

earstestuotitry Serr.uice

The BARS - The EVES MILK FOUNDATION SHOW BRINGS MUSIC TO CHILDREN "Good morning, boys and girls," CHILDREN NEED MUSIC says the soft, motherly voice, "this The "Happy Hours" song books is CHLO's children's hour." The which are collections of the songs voice is Mrs. Leda Scarlett's and it from the program, were written by of the NIADøJ Area! means fun to thousands of young- Mrs. Scarlett, with music by her sters in south-western Ontario and daughter, Joanne. They were printed the bordering United States. with financial help from CHLO and The program is a mixture of edu- sell all over North America, selling CKX RADIO - accepted as the "Voice cation and entertainment, consisting particularly well in Western Canada. of stories, songs, and games. It is At present Mrs. Scarlett and CHLO of Western Manitoba" a public -minded a program - sponsored . by The Milk Foundation are creating embodying station that works for its listeners works of London and St. Thomas and physical therapy and entertainment - for polio stricken children. The for- CHLO, London, donates the time. On for its sponsors! the air now for six years, the pro- mat will be very similar to that out- gram and Mrs. Scarlett have re- lined in the "Happy Hour" song ceived countless letters of thanks. books with the addition of exercises for arms, legs, feet and CKX-TV Manitoba's first and only Her Children's Club has a member- toes. The - ship of over 6,000. program will be recorded and made available to private TV station! Proud to be able to bring Excerpts from two of the hospitals and convales- many homes. letters are from Tiffin, cent Mrs. Scarlett and CHLO Ohio, and feel visual programmes to the thousands in our from Thamesford, Ont. that the new program will be equally as successful, and of even reception area. . and we appreciate every greater service, than the Children's contribution along the way such as Hour your good program. All these things Mrs Scarlett, originator as well as have a part in forming the right director of the show, is well qualified Without doubt - the EARS and EYES attitudes of life and' when one can as a child educator She has taken for our many consistent and friendly listeners! find a radio program which builds courses at Columbia University and up like yours does, we really appre- has been director of a kindergarten. ciate it." For eight years she ran her own "We only wish there were more nursery school. programs of this nature." December 15, 1954

NEWS MAKES NEWS good laugh he reaches down into the bottom drawer of his desk and takes Continued from page 63 out a copy of the brief presented working for an initial period with an to the CBC's Board of Governors experienced man doubling up with when they applied for the TV licence. him. "It's just laughable now," com- Eventually he goes through all the mented Bob. "In the brief we various operations so that he can hoped to get up to eight hours step into any at a moment's notice. programming a day within three It is from these fully trained men years. We are already doing 101/2 that the directors are selected. hours a day and we are con- With an ever-expanding program stantly putting the clock back." schedule - now 101 hours a day That is just one sign of the success Monday through Saturday and 12 of CFPL-TV. A full sponsor sched- on Sundays - Bob hopes that even- ule is another. Most important is tually directors will be put in charge the fact that they hope to be in the of their own shows and each team black before the end of the first year up with a floor manager. That is all of operation. linked up with plans for a second But they are working on a policy studio and the creation of shows which requires the steady ploughing that can be fed onto the network. back of profits. Plans for the future include of MORE MOVES the building a second studio and the installation of a dupli- Since they began, only two men cate control room. Another film - have moved to other stations but "THIS IS A PICTURE OF A TV PICTURE chain, costing more than $50,000, is Bob is prepared for this sort -of IN PEMBROKE." already on order. thing and considers that there might TV is an expanding medium and be more of it as new TV stations they certainly belie Je in expansion at open up across the country. CFPL-TV. Whenever Bob wants to have a November 17, 1954 RADIO

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www.americanradiohistory.com Page Sixty -Five March 16th, 1955 Canadian Broadcaster & Telescreen EdCtav_;4eiruy OPINION COUNTS ON CJOR By AL GAYFER APROGRAM which has won several national and international awards is "Town Meeting In Canada" originated towards the close of World War Two by CJOR, Vancouver. It was the first of a series of programs designed, according to the station. to give the public information without boring them. The Composers, Authors "Information and entertainment", cussion and asked reporters present CJOR told its listeners in a recent "not to print that". But as one of broadcast, "are the two ingredients the aldermen pointed out that the and offered by any radio station, and microphones were turned on the during the past four or five years, Major guessed "there's nothing we CJOR in Vancouver has been work- can do about it". All of which went ing at the job of putting the proper on the air that night. Music Publishers proportion of information into its In the fall of 1953 Jack Webster's daily schedule. It's not an easy task City Mike show (CB & T March station because informative was originated. Six nights a for any 17th) CAPAC and broadcasts have been so traditionally week Jack questions news -makers, Members of dull that any attempt to make them local and international. These have into good showmanship was bound to included a Vancouver drug -addict, of affiliated societies take time." Adlai Stevenson, A. D. Dunton, and This was broadcast in a daily fea- Tim Buck. ture called Around Home dealing Early this year, the VANCOUVER throughout the world. with local, provincial and national Sun was looking for an unusual pro- issues by means of frank discussion, gram, and CJOR's answer was the which has been put on the air five nine -month -old That's A Fair Ques- nights a week since 1951. Recently tion. This allows CJOR listeners and in fact, it has been broadcast at 12:55 SUN readers to pose questions on any p.m. as well as in the evening, for the subject, while the SUN reporters get benefit of listeners not so likely to be the replies. Using the five minute able to hear the evening program. program, often the actual people in- EXTEND The editorial broadcasts are volved will give the answers to the handled by editorial director Dor- questions. Thus a question might win Baird who has been with CJOR ask: for 18 years. Two years after Around "Why did it cost twice the usual CONGRATULATIONS Home began, Baird proposed to the amount to pave a certain down town Vancouver City Council that the street?" proceedings be broadcast. The answer given in the words, or He pointed out to his opposi- the actual voice of the City Engineer, AND tion that "radio rights are no leaves the listeners to decide whether different, basically, from press the question has been fairly an- rights." He won the day, and swered. Often when it isn't, the sub- CJOR, while making the pickup, ject crops up later on Around Home promised to make the material or City Mike. GOOD WISHES available to all stations, to avoid B.C. Medical Association has been the danger of controversy arising sponsoring for the past two years a from exclusive rights. program with local doctors making to YOUR CITY HALL medical topics into good radio show- A program, based on this, which manship, while a similar series was has received favorable comment from sponsored by the Bar Association CJOR's listeners, is Your City Hall, in 1953, Around Home said recently. The Canadian Association of an edited account of Council pro- Talks, as such, are discouraged by ceedings and committee sessions. The Baird, who favors putting the same mayor and aldermen now ignore the information over to the public in a microphone completely; on one occa- manner that will command attention. Radio and Television Broadcasters sion Mayor Hume stopped a dis- December 15, 1954

on the occasion of Danny Dial says: "MONTREAL Their 30th Annual Convention listens most to t `'

CI A NOW WATTS COMPOSERS AUTHORS AND PUBLISHERS * FIRST with the news * FIRST with sports results * FIRST with English speaking listeners in Canada's ASSOCIATION greatest metropolis * a CBS affiliate OF CANADA LIMITED Representatives: RADIO TIME SALES LTD. 182 ST. GEORGE STREET, TORONTO, ONTARIO Montreal - Toronto dial 800

www.americanradiohistory.com Page Sixty -Six Canadian Broadcaster & Telescreen March 16th, 1955

Welcome FARMERS MEAN BUSINESS to Ad Lib Interviews Carry Weight IN farm broadcasting, the fact that the farmers live well away from the hustle of the cities makes the technique of putting over commercial spots specialized, according to Roy Bonnisteel, farm director of CKTB, St. Catharines. Plug -proof city folk may need a slick angle before they buy, or they may need a pounding QUEBEC CITY repetition, or they may need a mass of highly technical informa- tion. But the farmers appreciate a more personal angle, one they WHERE EACH YEAR know and trust. MORE THAN He believes in the value of re- corded ad-lib interviews with the actual users of the product. This doesn't mean bringing a farmer into ONE MILLION the strange atmosphere of the studio, but going down to the farm itself, where he is at home, and conse- TOURISTS quently more relaxed, he says, add- ing the thought that a farm plug is LISTEN ONLY TO the more effective for having a back- ground choir of cows, pigs, and poultry. "After all," this farm broadcaster points out, "the listeners know I am getting paid to say what I do about Purina Feeds. There's really no rea- son why they should believe me. But they will believe the fellow down the road when they hear him on my tape recording, because he has nothing to gain by plugging any This farm director has found his product. own way of going about the business "I firmly of making sales for his sponsor, the believe that these local Purina dealer, Lincoln Feed integrated plugs in which old Joe and Farm Supply. Mason who lives on the fifth concession happens to mention that he uses Purina feed for his chickens, have more value than DON'T MISS THIS: my especially prepared spots at the beginning and end of my Latest BBM figures showed a show." larger BBM Nighttime increase Bonnisteel for CHUB-Nanaimo, than for has two other points to any private station in British add to these comments. He feels that it is important that besides recording Columbia! Cash in on the 10% discount individual remarks, the farm direc- by placing joint tor keep Campaigns on should in touch with the local farm organizations. They should be encouraged to send in items of interest and notices of coming events in the farm calendar that will be of tllIJB and Mt general interest to rural listeners, he feels. As well as this, he says, the Nanaimo Port Alberni man behind the microphone must Check with - know his way around the farming Stephens & Towndrow in Toronto world. Nothing, he asserts, is more and Montreal. obvious than a city bred farm com- Donald Cooke, Inc. in the U.S. mentator trying to tell a farmer why John N. Hunt & Assoc. he should use this or that product. in Vancouver. December 15, 1954 CHED is _ 0ó8'O welcomed in CONVENTION T Edmonton & The people I feel sorry for at broadcasters' Conventions Northern Alberta Are always those who no doubt have the very best intentions; For they mumble when they meet you, "Yes, I recognize Homes the face," Then blushingly explain, "It's just the name I cannot place."

That's why we bought this little ad, in case your memory fails, CHED To tell you that the lad below is me dash Walter Dales. EDMONTON ALBERTA REPRESENTATIVES: HORACE N. STOVIN & CO. WALTER A. DALES FORJOE & COMPANY INC. RADIOSCRIPTS MONTREAL, P.Q.

www.americanradiohistory.com Page Sixty -Seven March 16th, 1955 Canadian Broadcaster & Telescreen Marconi OFFERS HEW EASIER TO OPERATE STATION EQUIPMENT

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www.americanradiohistory.com Page Sixty -Eight Canadian Broadcaster & Telescreen March 16th, 1955

RADIO EMPTIED THIS RACK!

IN ONTARIO, $321,641,600* per year is spent on wearing apparel and accessories. A well-known Toronto clothier increased his share of this giant market by advertising on CFRB... CFRB with regular programs and spot Canada's most powerful independent announcements. radio station gives you: Why did he buy time on CFRB? For one sound reason. CFRB brought him sales .. . complete coverage of complete coverage of just as it can bring you sales. over 1/2 million radio 44 counties spending homes every week. $66,283,699 every Of course there are other ways of advertis- week. ing that will bring you sales too. But radio selling messages have a persistence all their complete coverage of the showmanship, on area populated by own ... a stay -with -your -customer quality. salesmanship and skill messages 5 million people . . . that only 27 years of Today you find radio selling responsible for 40% of experience marked by emanating from the living room, kitchen, Canada's total retail exceptional success office, workshop, car ... even the beach and sales. can bring. the garden. The "everywhereness" of radio is one in Call in a CFRB representative. Let him show you thing, but to have this "everywhereness" how you can augment your sales through radio. Ontario-the market where % of our Canadian population lives, and where 40% of all retail sales are made, is everything! CFRB can be your opportunity to increase your sales in this No. 1 market. Why not give CFRB a call and let a representative show you how CFRB can up your sales. CFRB *Based on Dominion Bureau of Statistics report for period from 1951 to 1952. TORONTO CFRB is the radio station that covers Canada's 50,000 watts 1010 on your dial most profitable market, Ontario, completely

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