Toyota Adapts to the New Normal
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OVER 16 300 SUBSCRIBERS www.autolive.co.za 4 September 2020 TOYOTA SPECIAL EDITION 5 Substantial support for healthcare continues TOYOTA 9 Parts warehouse expansion gains momentum ADAPTS TO THE 11 Brand ambassador stars in Netflix film NEW NORMAL Subscribe for free @ www.autolive.co.za Page 2 Editor and Advertising Manager Liana Reiners Message From Jenny Maré, [email protected] 083 407 4600 General Manager, Corporate Advertising Sales Affairs, Toyota South Africa Motors Liana Reiners [email protected] By now we have all been impacted by we put people first, no matter what; 083 407 4600 COVID-19 in one way or the other. whether it’s our employees, dealers, When the COVID-19 pandemic suppliers in the value chain, or our Address started wreaking havoc a few months customers – and this even extends 237 Rigel Avenue ago, the lives of people across the to the communities around us, and world, countries, nations, communi- then only after that should our focus Waterkloof Ridge ties as well as families were turned be on production recovery when cop- Pretoria upside-down in an unimaginable ing with a serious disaster situation. PO Box 914 005 way. Even large corporations such as One may think that this approach Wingate Park Toyota were negatively impacted by Jenny, Maré General may not be good from a financial or 0153 the ramifications of the coronavirus. Manager, Corporate Affairs, sustainability point of point, but it is 012 460 4448 Some of us have been impacted Toyota South Africa Motors. this principle-centred leadership that more than others by the pandemic focused externally during a crisis, and have been deprived of more than Fuelled by the company’s that I believe will continue to be at Website just our freedom of movement – desire to contribute in some way the heart of our future success. www.autolive.co.za which is no less important, of course. by not only helping those who have You may have noticed that Akio Millions of people have lost their jobs contracted COVID-19, but also by has conducted several interviews Facebook as well as their businesses, thousands rendering assistance to the medical of late, many related to this topic of have lost their lives while others are professionals, as well as central and providing support in a time of crisis, www.facebook.com/pages/AutoLive grappling with both the social and local governments in Japan fighting and he’s stressed that this concept emotional consequences associated the disease night and day, the Kokoru of caring and reaching out to those © 2020 WCM Media CC with the virus. Hakobu project has been the driving most in need is a Toyota philosophy As a responsible corporate force behind all these support activi- that has been a founding principle Production citizen, Toyota cannot and will never ties performed by the Toyota Group since the inception of the company. Marketing Support Services turn a blind eye on matters such as companies all harmoniously working I would like to stress though Danie Dreyer the coronavirus pandemic. It is out of together for the common good of that while ToyotaReach is a new [email protected] this obligation to our communities – their fellow man. project, giving back to the com- +27 (0)12 346 2168 who are essentially the lifeblood of munity is something that we have our organisation – that we launched been involved with ever since the ToyotaReach. The Kokoru Hakobu inception of the company. In fact, we Layout “ The ToyotaReach initiative was Project is the collective have a very robust CSR programme Marketing Support Services inspired by something called the name of nationwide which, over the years has evolved Bonita Tuson Kokoru Hakobu Project (meaning to initiatives undertaken to centre around four main pillars: carry, deliver or reach the heart in by Toyota Japan over Civic & Community Service, Road Disclaimer Japanese). It’s the collective name of Safety, Education as well as Health & nationwide initiatives undertaken by a number of years to Human Service. While reasonable precautions have Toyota Japan over a number of years provide ongoing and We are also fully aware that our been taken to ensure the accuracy to provide ongoing and long-term long-term support to potential as an organisation cannot of the advice and information given support to individuals affected by individuals affected by be wholly realised when livelihoods to readers, neither the editor, the natural disasters, which are very natural disasters. in our communities are compro- prevalent in that part of the world. ” mised, and while our interventions proprietors, nor the publishers These include floods, earthquakes are not going to solve all COVID- can accept any responsibility and of course the most recent disas- Akio Toyota, the President of 19-related challenges, we believe for any damages or injury which ter that has struck every corner of the Toyota Motor Corporations, has that they will make a difference – no may arise therefrom. globe – the COVID-19 pandemic. always maintained that as Toyota matter how small. ■ To advertise in contact Liana Reiners on 083 407 4600 or email on [email protected] Subscribe for free @ www.autolive.co.za Page 3 Toyota Adapts to the New Normal Following the announcement by the South African meant that facilities had to be fumigated and are as safe as they can be at our dealerships,” government in May that is was relaxing some thoroughly disinfected before they were set up for Theron commented. of its COVID-19 lockdown regulations, Toyota the new normal. The role of TSAM’s Parts Distribution South Africa Motors (TSAM) cautiously resumed Other supplementary measures included Centre in Atlas Road, Johannesburg, cannot be operations at its Prospecton Plant, in Durban, cordoning off all customer refreshment stations, understated as it is the lifeblood of the company’s while adopting a similarly guarded approach to its the removal of brochures and magazines on shelves aftersales business. “There are scores of customers Parts Warehouse facilities and dealerships across and tables, as well as employee education about who had the service intervals of their vehicles fall the country. COVID-19 and the institution of cleaning and in the middle of the hard lockdown, and our parts Said Andrew Kirby, President and CEO of disinfection protocols. In addition, all COVID-19 distribution centre had to be ready to supply stock TSAM: “This was the first time in our history that educational paraphernalia for the benefit of to service centres across the country – thereby all the Toyota affiliate manufacturing plants had to customers – such as signage and social distancing ensuring customer vehicles are fitted with Toyota/ stop operations across the world at the same time, markings – had to be set up. Hino/Lexus genuine parts,” he continued. and we were therefore moving into uncharted ter- The Atlas Warehouse is running at full ritory as we also all began the process of a phased capacity and there are two shifts running to keep restart of operations in SA. I am also very pleased “This isn’t about ticking the up with demand. Prior to reopening, the 40 000m² to that our Toyota Dealers have all been praised by government regulations’ boxes, facility had to be fumigated and thoroughly officials that have inspected their premises, and not it’s about protecting human lives disinfected before its workforce returned to work. one them has been asked to close.” and ensuring that our customers In order to mitigate the risk of contracting “When South Africa entered Lockdown Alert and staff are as safe as they can COVID-19 en route to work or home, TSAM ar- Level 4 in May, our dealers immediately embraced ranged shuttle services for employees who rely on be at our dealerships. the opportunity to once again open for business, ” public transport for commuting. Staff are collected albeit with necessary restrictions. Our Toyota, from their homes, with a designated crew leader Hino and Lexus dealers commenced with vehicle Customers also have their hands sanitised on board to ensure that every passenger is screened service, sales and repair in ways that prioritise upon entering dealerships while paying in hard for temperature, sanitised and is wearing a mask. customer health and safety by implementing the cash is discouraged in favour of EFTs, cheque/ The crew leader also ensures that anyone with a very highest standard of cleaning and hygiene credit card Tap & Go as well as Apps such as temperature reading above 37.5 degrees does not measures in conjunction with appropriate social Snapscan and Zapper. Credit card machines are go to work, that the shuttle does not exceed its seat- distancing,” said Senior Vice President of Sales and regularly sanitised. ing capacity and that all social distancing protocol Marketing at TSAM, Leon Theron. “TSAM takes interest in the general welfare of is observed in the vehicle. Prior to officially reopening their doors, its dealers and staff – and without them, there is no On arrival at work, the staff undergo stringent TSAM dealers had to initiate preparatory opera- business. We would therefore like to thank them screening measures. With social distancing in tions to provide their workforce and customers for all the behind-the-scenes work done before we place, employees are screened for temperature with an adequately safe working environment; could reopen our business. However, from a Toyota checks again and asked questions about their social this was all part of a multi-phase plan to get perspective, this isn’t about ticking the government movements as well as possible interactions with the wheels of business turning as quickly as regulations’ boxes, it’s about protecting human possible – but without cutting corners.