THE FUTURE of VENTURA COUNTY HIP-HOP Am
Total Page:16
File Type:pdf, Size:1020Kb
FIRST ISSUE | 2020 UNDRGRND STARTING A RAP CAREER FROM SCRATCH SMITTY PARTIES DAMIEN BRUZ MIKEY G POFSKY THÉREON BELLE KOLLEGE RAFIK THE 805 DEO THE FUTURE OF VENTURA COUNTY HIP-HOP Am “Follow your heart. Don’t follow what you’ve been told you’re supposed to do.” 805 - J. Cole (2009) 805 805805 @undrgrndmagazine @undrgrndmag_ Undrgrnd Magazine [email protected] 805 Am TABLE OF CONTENTS EDITORIAL : WELCOME TO “THE 8O5” 8055 6 ON THE COME-UP 8 ARTIST PROFILES 22 FIELD REPORT: LIFE OF THE PARTY 80524 PAINT, FIRE, AND BRUISES 8052020 | UNDRGRND 3 UNDRGRND | 2020 ADVERTISEMENT EDITORIAL WELCOME TO “THE 805” ET’S CLEAR THE AIR right certainly worth following. “Yung Mimosa”) had a try-out with the away: this isn’t XXL maga- Nobody in these pages has a label Dallas Mavericks’ affiliate G-League zine. These are not the rich paying them to create. Studio time, team the same weekend as our photo- and flashy stars of Spotify’s online streaming, music videos, and shoot. Meanwhile, fellow Oxnard native, L RapCaviar playlist. We’re not other self-promotional efforts are paid Anton Khabbaz (a.k.a. “Dreamsuite”), in Los Angeles or Hollywood. No, this is for out of pocket. There are no agents had an urgent music-related meeting to Ventura County, or “The 805” for short, or ghostwriters. Instead, Undrgrnd attend last minute. or “The Five” for shorter. magazine focuses on up-and-coming In addition to the seven rappers Go ask an Angeleno what they artists who have to balance their music featured, this issue takes a look at a think of Ventura County. You may hear dreams with their real-world lives. local event coordinator and a painter responses along the lines of “privi- It was difficult to organize these who have both made important impacts leged,” “wealthy,” and “uncultured.” rappers for the photoshoot and indi- on Ventura County’s underground rap While artists like Madlib, KYLE, and vidual interviews, and not because scene. Anderson .Paak have found their way they had to fit me in between sold-out Creating Undrgrnd has forced out of “The 805’s” bubble and into the arena tours or meet-and-greets with myself to embody a similar lifestyle to world of rap prestige, you’d still strug- thousands of rabid fans. Rather, it an up-and-coming rapper. Whether we gle tremendously to meet somebody took strategic planning to find time in like it or not, we squeeze our energy, who connects Ventura County with between these artists’ cluttered sched- skills, and money into a project, all for hip-hop culture or rap music. However, ules as students, athletes, bartenders, the hope that the right person finds it. there is an undeniable movement hap- gamers, hotel employees, valet drivers, And while I would assume my journal- pening throughout “The Five.” and more. Whatever their unique liveli- ism professors at Boston University’s Sure, these artists don’t share hoods may be, they are all united by the College of Communication would advise the same Kendrick Lamar or Lil Wayne common dream of one day making it against a print magazine in 2020, it’s rags-to-riches come-up stories that big in the rap game. important to be different. have captivated rap fans’ hearts for There are seven artists featured So f**k it, welcome to “The 805,” generations. Most grew up in safe in the first issue of Undrgrnd. Two oth- and welcome to Undrgrnd. neighborhoods, received adequate ers were invited but could not commit education, and been blessed with what- the time due to outside obligations, ever other opportunities this wonderful another testament to just how difficult ANDREW MASON place so generously gives its residents. balancing real life with a startup rap ca- @andrewmason54 But don’t get it twisted: their stories are reer can be. Oxnard’s Eric Davis, (a.k.a. 2020 | UNDRGRND 5 ON THE COME-UP Examining the never guaranteed, sometimes profitable, and always dramatic life of an underground rapper IKEY GOMEZ reads a text video game streamer based in Oxnard, believes having the approxi- message sent from his mother mately 60-mile buffer from Los Angeles helps him stay focused. “In earlier in the day. The text is LA, everybody wants to be an artist,” says Jackson, known simply as in Spanish, but Gomez, also “Rafik” or “Tophonee” to his followers. “I don’t have to deal with that known as rapper “Mikey G,” type of distraction.” translates it into English: “‘I However, trying to work your way to hip-hop stardom from a see that you are very happy county known more for wildfires than for music presents its challeng- about your passion and I’m very es. Only a few of Ventura County’s artists, such as Oxnard’s Madlib happy to see you smiling,’” the and Anderson .Paak, and Ventura’s KYLE, have made a significant message reads. Gomez pauses. stamp in rap lore. In fact, “The 805” is far from adopting a rap culture, The 24-year-old Thousand Oaks according to Michael Pofsky (a.k.a. “Pofsky”), a 22-year-old rapper native confesses that his mother from Newbury Park. Pofsky wishes the local community focused more had never outwardly supported on encouraging its people to pursue their dreams and take creative his goal of creating music for risks. “It feels like it’s hard to be an artist out here,’’ he says, citing the a living. “She’s never hated, she’s just never understood,” he says. safe, family-oriented lifestyle of many of the county’s approximately “[This] was the first time she’s ever given me props on anything mu- 850,000 inhabitants. sic related...I damn near shed a tear.” As Ventura County’s emerging rappers quickly discover, a gener- M Proving one’s value as a al lack of local hip-hop history is just rapper—not only to hip-hop fans, but one obstacle in the difficult journey to to family members and friends as music glory. Without a large following well—is just another part of being an or connection to a record label, exter- underground musician. Music is a nal funding is nonexistent. As a result, business of unpredictable success, it’s up to the rappers themselves to cut only for those who crave criticism come up with the money to cover ex- and are comfortable with failure. It pensive studio time, show fees, travel requires a will to invest the time, costs, and other self-promotional effort, and money it takes to get efforts. To pay for these costs, artists noticed and move up. And even when often balance their rap dreams with all the right steps are taken, nothing something less flashy: a minimum is guaranteed. wage job. Still, there are times when Luckily, the Ventura County, these minimum wage jobs do not nicknamed “The 805” or just “The provide enough funds to consistently Five,” provides more opportunities cover the price of making music with than most parts of the country to industry-standard quality. infiltrate the mainstream rap world. De’Amante Cane (a.k.a. “Deo”) Located directly northwest of hip- is a Newbury Park-based rapper who hop-hotbed Los Angeles, Ventura doubles as a Vans store employee. County’s geographical position makes Cane says he feels his music career it advantageous to up-and-coming is sometimes jeopardized because he artists trying to gain traction and must prioritize using his paycheck on kickstart their careers. Kyle Ebrahimi non music-related responsibilities. (a.k.a. “Théreon”) is a 22-year-old “As far as [recording], it’s like ‘damn, musician from Thousand Oaks, who uses his close proximity to the I can’t record this weekend, because this week I gotta pay for rent, or “City of Angels” as motivation for his own work. “We’re only an hour I gotta fix my dumbass car,’” says Cane, 22. “Real life definitely plays from Los Angeles, which is the fucking craziest place to be for rap a role.” music,” Ebrahimi says. One trick used to maximize budgeting is to strategize when Other artists, such as Gomez, back up this sentiment, crediting renting studio time, which can cost hundreds of dollars per hour in “The Five’s” placement in the shadow of a bigger city as an inspiration Southern California depending on the quality of the studio. Artists on to grind and create music. “It’s definitely an underdog mentality [in the come-up routinely book studio hours between midnight and early Ventura County],” Gomez says. “The Bay Area and LA [run] the fucking morning, when prices are the cheapest. “Is this your lifestyle? Are you whole [Californian] scene.” And Jacari Jackson, a rapper and popular down to be up at three in the morning making a record?,” asks Gomez, 6 UNDRGRND | 2020 an attendee of multiple graveyard-shift recording sessions during the successful,” says Pofsky, whose RHYTHM.I.C. album featured six guest making of Pofsky’s RYTHM.I.C. project in early 2019. “Are you down to artists, including Gomez and Cane, on nine of its 11 tracks. “I wouldn’t invest that money that you just made at work into yourself, into studio say there’s beef or hostility [among Ventura County’s rappers], it’s time?” just very cliquey...a lot of people hate, but that’s regular.” In 2020, Pof- Although it’s rarely the financially safe route, being an under- sky plans on helping out with the creation of both Gomez and Canes’ ground rapper requires one to embrace day-to-day financial adversity, upcoming debut albums, likely in an A&R (artists and repertoire) role.