Corporate Social Responsibility

Corporate social responsibility BT & the Foundation: a beautiful combination

‘You communicate. We care.’ At BT Benelux, we like to interpret this slogan broadly. We not only strive to ‘take care of’ the communication needs of companies and other organisations – we also take care of people, the environment and society. In partnership with the , for example.

A partnership that’s part of something larger Corporate social responsibility (CSR) has been a natural part of BT for years. We’ve always deliberately opted for sustainable growth. Worldwide with the BT Group, as well as in the Benelux. And we also help our customers work on sustainable growth. In fact, we’re absolutely convinced that it’s a must for every organisation to anticipate today’s social, economic, technological and ecological evolutions.

Today, our CSR strategy in the Benelux is founded on three pillars: BT and the Johan Cruyff Foundation help young 1. Helping tackle climate change people move forward. Together with our employees and suppliers, we’re working to BT teaches children and youngsters to communicate. By removing reduce our consumption of energy. digital barriers, we offer them opportunities and motivate them to develop themselves. 2. Developing sustainable solutions for customers We want to offer our customers accessible products and services The Johan Cruyff Foundation with lower CO2 emissions and other social benefits. The Johan Cruyff Foundation was founded in 1997 as a result of the desire of former top football player Johan Cruijff to get children 3. Giving everyone the chance to participate moving. The Foundation does this by constructing ‘Cruyff Courts’ We want to contribute to a world in which everyone is connected (public soccer pitches that provide children with play areas), by to each other and can benefit from the advantages of modern supporting sports projects for children with a handicap, and by technology. Concretely, we’re doing this in the Benelux by supporting organising special sporting events for youth. There are already 140 the Johan Cruyff Foundation. It’s our pleasure to present this ‘Cruyff Courts’ worldwide – most of them are in the , partnership to you in detail.. but they’re also in the , Spain, , South Africa, Israel and Brazil.

“We are very happy to have BT as our new partner. Not only does BT have a positive track-record in the Benelux, this global company can also help us with our international work. It’s marvellous to have the opportunity to raise the training programme to a higher level.” (Carole Thate, General Director, Johan Cruyff Foundation) How does BT help the Johan Cruyff Foundation? In 2011 and 2012, BT is investing no less than €100,000 in money, time and resources in this unique Benelux partnership. The focus lies on Meedoen, Leren, Winnen (Join, Learn, Win) – the Foundation’s training programme for young people.

Concrete initiatives: “We’re proud to be able to help • BT Learning Solutions is building a virtual learning environment, the Johan Cruyff Foundation the basis for an e-learning programme for children and a fulfil its socially important ‘train the trainer’ course. Via this platform, youngsters, role – and we’re making every coaches and community workers can share best practices. effort to open a first ‘Cruyff • BT is making its cloud-based Virtual Data Centre (VDC) Court’ in .” service available and is giving the Cruyff Foundation to (Edwin Hageman, CEO, telepresence facilities in the Netherlands, Belgium, Spain and BT Benelux) Brazil. This saves the organisation time and travel in its contacts with local partners and stakeholders – and immediately makes the Cruyff Foundation’s ecological footprint a lot smaller. A good example of how a social project can also have a positive Participate, Learn, Win impact on the environment. Meedoen, Leren, Winnen (Participate, Learn, Win) • As volunteers, BT employees contribute to the success of the is a project that involves young people in their Cruyff Foundation’s various activities. For 2011, we’ve selected own neighbourhood via the ‘Cruyff Courts’. During 5 events to which BT employees can make a contribution. a period of 6 to 8 weeks, a group of about 8 - 10 • The Johan Cruyff Foundation and BT are also joining forces to youngsters learns how they themselves can organise an open the first Belgian ‘’ – a safe playground for event for their area (a football tournament, for example). children – in the Brussels area. The two parties are devoting In addition to education, imparting standards and values – based themselves to attracting extra sponsors for this project in the on Johan Cruijff’s 14 rules – is an important part of this project. Olympic year 2012.

BT in de Benelux You communicate. We care. From , Brussels and Luxembourg, 1900 people are at your service to offer you the best communciation solutions. Secure, efficient and reliable. Tell us what you want to achieve, and you’ll see... We care.

More info? Surf to: www.bt.nl or www.bt.be BT Benelux blog: www.blog.bt.com/LetsTalk/

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