Editorial Advisor Price - 50 Rs/- Ramdas Nehulkar
ISSN - 0076-2571 EDITOR - DR. DEEPAK J. TILAK EXECUTIVE EDITOR DR. GEETALI TILAK MAY - 2018 EDITORIAL ADVISOR PRICE - 50 RS/- RAMDAS NEHULKAR Editorial Research entails both reading and writing. These two literacy functions help enable computation and comprehension. Without these skills, it is less likely for anyone to appreciate and get involved in research.Finding reasons why research is important seems like a no-brainer, but many people avoid getting involved in research. The lazy, if not mentally drained, student could say, "Not again." And a dis- interested academic could just be doing it for promotion purposes. Yet, for those who like to learn - whether or not they are members of a learning institution - doing research is not just an imperative, but a need.A research is a tool for Building Knowledge and Efficient Learning. In Mahratta we focus on multidisciplinary topics to Understand Various Issues. This issue of Mahratta focusses on mass com- munication and nursing. Executive Editor 1 CONTENT AGENDA-SETTING THEORY AND THE ROLE OF MEDIA IN SHAPING PUBLIC OPINION...... DR. GEETALI TILAK.............3 "TO ASSESS THE KNOWLEDGE AND PRACTICES OF HOUSE- HOLD ............DR. MRS. MADHURI SHELKE.....,,,,,,,,,,,,,,,,,,,,,.20 CLINICAL INSTRUCTOR, TILAK MAHARASHTRA VIDYAPEETH, ..DR.MRS. VIDYA VIJAY KADAM.......,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,...24 TELEVISION, A MEDIA FOR ISL............ DEBAHUTI CHAKRABORTHY VRUSHALI PHATAK...,,,,,,,,,28 IMPACT OF YOUTUBE ON TELEVISION AUDIENCE.... DR . HEMANT MORE.RAMDAS NEHULKAR.............,,,,,,,,,....43 IMPACT OF DIGITAL TECHNOLOGY ON PRINT MEDIA.... ..... Ms. Rashmi Dongre .... Mr. Dheeraj Singh ...................58 Publisher Tilak Maharashtra Vidyapeeth Vidyapeeth Bhavan, Gultekdi, Pune - 411037. ISSN - 0076-2571 © All rights reserved. No part of this book may be reproduced in any manner without written permission.
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