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Connect with 260,200 Loyal and Engaged Iowans

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Connect with 260,200 Loyal and Engaged Iowans Embrace the Power of Public Radio CONNECT WITH 260,200 LOYAL AND ENGAGED IOWANS Photo: IPR’s John Pemble SPONSORSHIP MEDIA KIT THE POWER OF DISTINCTIVE PROGRAMMING Photo: IPR’s John Pemble Connect your brand with the quality programming that has created FIERCE LOYALTY among our thousands of fans. News Classical Studio One IOWA’S SOURCE TIMELESS CLASSICS PROVIDING THE BEST IN FOR NPR PROGRAMS AND NEW WORKS NEW MUSIC AND OLD including Morning Edition with an emphasis on CLASSICS, Studio One is and All Things Considered, Iowa’s great symphonies, Iowa’s Daily Soundtrack. Blues, and award-winning news orchestras and operas. IPR folk, indie, roots music and and talk from IPR’s news Classical provides musical more, and the only station team. Intelligent, insightful companionship providing a regular megaphone and respectful. and enlightenment. for Iowa bands and artists. IPR is one of our go-to resources for creating greater awareness of our concerts and programs. Their loyal listeners really do notice, and tend to patronize, the organizations and businesses that sponsor IPR. Bottom line: the IPR audience is an ideal audience for us. – Peter Stevenson, Civic Music Association in Des Moines THE POWER OF THE IPR AUDIENCE Photo: IPR’s John Pemble of public radio Our sponsors benefit from theHALO EFFECT: listeners say the positive sentiment listeners have towards they’ve taken businesses that support IPR. % action in response 83 to something they’ve heard of listeners hold a more on public radio.1 positive opinion of % businesses that support their public radio of public radio listeners 71 station.1 are college educated, % compared to 29% of the 63 2 total U.S. polulation. of listeners prefer to buy products/services % from businesses that of IPR listeners say they listen 70 support their public to IPR more than any other radio station.1 % station. These listeners tune 59 in to IPR for an average of 11 hours every week. of listeners feel public radio sponsors are % more credible than IPR LISTENER IPR LISTENER 56 commercial radio GENDER AGES advertisers.1 12 – 24 11% 25 – 34 17 % % 49 male 35 – 44 14% 1 Lightspeed Research, March 2017 2 GfK MRI Doublebase 2016 45 – 54 15% Loyalty, sex & age data from Nielsen Audio Spring 2016 % f e m a l e 51 55 – 64 18% 65+ 25% THE POWER OF SIMPLICITY Photo: IPR’s John Pemble YOU DON’T NEED TO SHOUT to be heard on Iowa Public Radio. Our sponsor messages are direct, to-the-point and are written in a style that our listeners appreciate. Clutter- Unique Highly-Engaged It All Free Radio Messaging Audience Adds Up On average, we We will work with Engaging Iowa Public Radio’s air just TWO you to CRAFT programming sponsorship MINUTES A MESSAGE and music means program offers of sponsor THAT’S JUST LISTENERS PAY a SMART, announcements RIGHT for your ATTENTION. EFFECTIVE way each hour. business to reach an IDEAL AUDIENCE. Partnering with Iowa Public Radio has given Europa Cycle & Ski a broad recognition throughout Iowa. This recognition has provided Europa Cycle & Ski with enhanced growth and support. This growth has proven that investing in Iowa Public Radio will continue into the future! – Russ Clarke, Europa Cycle and Ski in Cedar Falls THE POWER OF STATEWIDE Photo: IPR’s John Pemble WITH 24 BROADCAST STATIONS and a robust digital presence, IPR will tailor a schedule to help you reach customers in your local area or across Iowa and beyond. IPR West Stations IPR East Stations Digital NEWS/STUDIO ONE WEST NEWS/STUDIO ONE EAST IOWAPUBLICRADIO.ORG WOI 90.1-FM Ames/Des Moines KUNI 90.9-FM Waterloo/Cedar DESKTOP KNSK 91.1-FM Ft. Dodge Falls/Cedar Rapids/Iowa City Nearly 200,000 monthly pageviews KNSC 90.7-FM Carroll KUNI 102.1/94.5-FM Davenport 63,000 monthly unique users KNSL 97.9-FM Lamoni KNSB 91.1-FM Bettendorf IOWAPUBLICRADIO.ORG KNSY 89.7-FM Dubuque MOBILE NEWS WEST KNSM 91.5-FM Mason City/Clear Lake Over 59,000 monthly pageviews WOI 640-AM Ames/Des Moines KNSZ 89.1-FM Ottumwa 27,000 monthly unique users CLASSICAL WEST NEWS EAST STREAMING WSUI 910-AM Iowa City/ KICP 105.9-FM Des Moines 58,000 monthly streaming sessions Cedar Rapids KICL 96.3-FM Des Moines Over 54,000 average monthly unique KRNI 1010-AM Clear Lake/Mason City KICJ 88.9/97.7-FM Des Moines users KICG 91.7-FM Ames/Boone CLASSICAL EAST ON-DEMAND AUDIO KSUI 91.7-FM Iowa City/ 13,000 monthly sessions Cedar Rapids/Quad Cities EMAIL NEWSLETTER KHKE 89.5-FM Waterloo/ Connections member newsletter Cedar Falls (monthly) — 30,000 subscribers KSUI 101.7-FM Dubuque Top Five news headlines newsletter KHKE 90.7-FM Mason City/Clear Lake (bi-weekly) — 30,000 KICW 91.1-FM Ottumwa subscribers Choose to air your announcements on just one station group, on all stations in a region (IPR West or East) or statewide. Photo: Phil Roeder (Creative Commons) IOWA PUBLIC RADIO ENRICHES THE CULTURAL LIFE in Iowa through high quality news and cultural programming. SPONSORSHIP INQURIES Iowa Public Radio 2111 Grand Avenue, Suite 100 Des Moines, IA 50312 (515)-725-1706 [email protected].
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