Andrea Lucarelli Ii
THE POLITICAL DIMENSION OF PLACE BRAND ING Andrea Lucarelli ii The Political Dimension of Place Branding Andrea Lucarelli ©Andrea Lucarelli, Stockholm University 2015 ISBN 978-91-7649-222-2 Printed in Sweden by Stockholm University,Stockholm 2015 Distributor: Stockholm Business School iii To everybody iv Appended papers This dissertation is based on the following papers, Paper I Lucarelli, A. (2012). Unraveling the complexity of “city brand equity”: a three-dimensional framework. Journal of Place Management and Develop- ment, 5(3), 231–252. Paper II Lucarelli, A. & Giovanardi, M. (2014). The political nature of brand govern- ance: a discourse analysis approach to a regional brand building process. Journal of Public Affairs, online first, doi 10.1002/pa.1557 Paper III Lucarelli, A. & Hallin, A. (2015). Brand transformation: a performative ap- proach to brand regeneration. Journal of Marketing Management, 31(1-2), 84-106 Paper IV Lucarelli, A (2015). Ecologizing the co-creation of brand and stakeholder identity in the virtual realm: an analysis of the practices of virtual brand co- creation, Submitted for review to the Journal of Business Research. v Acknowledgment The present dissertation should be seen both as the ending point of an incred- ible, exciting journey as well as the beginning of another, hopefully equally exciting, adventure. A doctoral dissertation is not only a five-year process of research and writing; it is rather a long process of socialization in a particular type of world, the enigmatic world of the Academia, where the written out- come is only one of many dimensions. Socialization, learning, communality and empathy have been important di- mensions over the course of the five year long journey that brought me across stimulating research environments, from Stockholm, which I spend most of the time, to London and Melbourne, via exciting places such a Bo- gota, New Orleans, Ankara, London, Montreal, Reykjavik, Chicago, Utrecht, Poznan, Feyetteville, Helsinki, Odense, Prague and Copenhagen.
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