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Thunderbolt 3 Displayport Docking Station CA Microsoft Teams brings multi-account sign-in support iValue partners with SecurityAdvisor Technologies FRIDAY, 18th DECEMBER 2020 VENUE - VIRTUAL EVENT PG 36 VOLUME XXII ISSUE 3 NOVEMBER 2020 PRICE Rs. 50 TENABLE EQUIPS CHANNEL INDUSTRY TO SEE, PREDICT AND ACT ON CYBER RISK MR. KARTHIK SHAHANI COUNTRY HEAD – TENABLE INDIA www.varindia.com November 2020 1 Data management. Done dierently. Your data responsibilities are challenging enough. Can you ensure your data is protected, secure, and is available when you need it - to get value from it? Your Commvault Advantage: A revolutionary converged data management solution redefining how your progressive enterprise protects, manages and uses your data. Learn more at commvault.com/why-commvault 2 November 2020 www.varindia.com Tally plans to help micro business with Tally Prime TAIT celebrates Silver Jubilee FESTIVE SEASONS A RAY OF HOPE FOR THE INDIAN ECONOMY PG 28 VOLUME XXII ISSUE 3 NOVEMBER 2020 PRICE Rs. 50 SUBSCRIPTION COPY NOT FOR SALE DIGITAL TRANSFORMATION REACHING UP ITS NEW HORIZON 32PG RIL completes fundraise Data management. of 47,265 crore for retail structure Done dierently. The current phase of partner induction 19th and fund raise exercise for RRVL was successfully completed by Reliance Your data responsibilities are challenging enough. Can you ensure your data Industries (RIL) and Reliance Retail STAR NITE FRIDAY is protected, secure, and is available when you need it - to get value from it? Ventures (RRVL). 18th DECEMBER 2020 RRVL received a cumulative VENUE AWARDS 2020 VIRTUAL EVENT subscription amount of ₹ 47,265 crore from the following financial partners and POST PANDEMIC BRINGS FAST TRACK allotted 69, 27, 81,234 equity shares to them. DIGITAL TRANSFORMATION “With our focus on New Commerce, we are committed to playing a transformational Star Nite Awards (SNA) known as the DNA of channel, is India's premium annual event. It provides role in the Indian retail sector by a meaningful and collaborative platform in bringing the key Partners/ VARs from across the country to understand how to accelerate business as the newer technology brings opportunities and challenges. SNA empowering millions of merchants and invites Technology Gurus, Corporate Honchos, CMOs, System Integrators and Solution Partners to understand micro, small and medium enterprises,” says how industry, technology, standards and regulatory experts are geared up to face the next wave of digitization. Isha Mukesh Ambani, Director of Reliance SNA offers a compelling combination of Super Session, Pre-scheduled one-on-one meetings, VAR Retail Ventures. Symposium, Awards, Technology Showcases and Breakout sessions to bring a comprehensive business development platform for both vendors and partners. About 300 delegates will attend this year's SNA from across the country including System Integrators, Solution Partners, Distributors, ISPs/ISVs, VARs, Industry Associations and Media. To celebrate the 21th Year, in serving the Indian ICT industry, VARINDIA is dediciting CRISIL reports Data this year event to the VARs of the Country. centre market to grow 8 AGENDA: 17th STAR NITE AWARDS 2018 Friday, 23rd November 2018, Hotel Taj Palace, New Delhi • Super Session: Partners to present to $4.5-5 bln by FY25 • VAR Symposium: Vendors to present ACCELERATING DIGITAL TRANSFORMATION A study by CRISIL Research showed • Breakout Session: IT Associations Annual Meet Star Nite Awards (SNA) is known as the (DNA of channel), an annual event, is India's premium event. It provides KEYa meaningful HIGHLIGHTS and collaborative platform by bringing the: key VARs from across the country for accelerating that the Covid-19 pandemic has been a • Recognisation Of 100 Eminent VARS in India business outcomes in newer technologies where the technology gurus, corporate honchos, CMOs, system • integratorsIndustry and solution presentations, partners will attend to understand Tech on how industry, technology, standards and • 1 : 1 meetings- During Breakout sessions regulatory experts are getting digitally ready for the next wave of digitization. catalyst for the growth of the Indian data Talk and expert analysis • Awards ceremony: Eminent VARs of India SNA offers a compelling combination of prescheduled one-on-one meetings, VAR Symposium, awards, centre industry which is expected to boom • Channel Leadership Awards Ceremony • Evening Session: Keynote Address technology showcases and various workshop sessions to deliver a comprehensive business development • platformChannel for both vendors Leadership and channel partners. About Survey 400+ participants (CLS) from System reportIntegrators, Solution to with an annual growth rate of 25-30% to • Tech talk (5 minutes) Partners, Distributors, ISPs/ISVs, VARs, industry associations and media are expected to attend the event. unveil reach $4.5-5 billion by fiscal 2025. • 60 seconds pitch by CMOs AGENDA : KEY HIGHLIGHTS : • •Exclusive Exclusive session on cyberinteraction security •session Industry presentations, among Tech Talk and VARsIndustry analysis & The ratings firm said in a report, “The • Star Nite Awards for Vendors • VAR Symposium • Channel Leadership Awards Ceremony •Vendors Afternoon Session: IT Associations Annual Meet • Channel Leadership Survey (CLS) report to unveil • CMO Leadership Awards • Recognisation Of 100 Eminent VARS in India • Exclusive interaction session among VARs & Vendors crisis accelerated the transition to the digital • 1 : 1 meetings • Evening Session: Keynote Address “Technology changes so quickly that medium as almost all aspects of daily life • Tech talk (5 minutes) | • 60 seconds pitch • Vendors award nite it's hard to know what's in, what's – be it banking, education, or shopping 5 MINUTES / TECH TALK 60• CMO of- the yearSECONDS award / ELEVATORout,what works,and whatPITCH doesn't." Tech Talk / 60 - Seconds Elevator Pitch – switched to the digital medium almost CMO’s in the organisation design various B2B and marketing programs to Tech Talk Session is primarily designed to speak Thismake session the customer experience is dedicated simpler by aligning with for the VARsthe and the instantaneously, leading to a boom in India’s partner eco-system. By further aligning with the company’s vision, a CMO face-to-face in a extempore style where the IT CMO’sinspires thein team the to raise theirorganisation, goals, and promotes an environment since in which 9 CMOsemployees are have thea sense ofenablers responsibility for thein whole setting organization. It is digital ecosystem.” According to CRISIL, decision makers and influencers to address the strongly believed that CMOs are the enablers in setting the goal for the the organization.goal Reasonfor being technologythe isorganization. not only reshaping the business on account of Covid, the data consumption session. TechTalks are technology-focused events ecosystem, but redening the very nature of business. Will cover the session in that provide a marketplace for solution providers and Reason10 different topics.being technology is not onlyFor Morereshaping Information Please visit: thehttps://varindia.com/2018/sna/micro-site/index.html business has seen a sharp 38% rise on-year in the technology decision makers to stay up-to-date in CORPORATE OFFICE: ecosystem,Kalinga Digital Media but Pvt. Ltd.redefining the very nature of business. first quarter of this fiscal. CRISIL said the using technology and become better communicators VAR House, A-84A/3 - 6, Rose Apartment, Paryavaran Complex, IGNOU Road, New Delhi – 110030 Your Commvault Advantage: We Tel:will 011-41656383,41655458, cover the Fax: 011-46061809, session Email: [email protected], in 10 different Mobile: +91 9818928406, topics. 8108017479 data centre expansion will be supported by in the workplace. Regional offices: Kolkata, Bangalore, Chennai, Hyderabad, Mumbai & Bhubaneswar A revolutionary converged data management solution redefining how growth in data volumes to support high growth in e-commerce, increase in usage For More Information Please visit: https://varindia.com/2019/sna/index.html your progressive enterprise protects, manages and uses your data. of social media, greater preference for over CORPORATE OFFICE: the top (OTT) platforms, the government’s KALINGA DIGITAL MEDIA PVT. LTD. Learn more at commvault.com/why-commvault impetus to the Digital India initiative and VAR House, A-84A/3 & 6, Rose Apartment, Paryavaran Complex, IGNOU Road, New Delhi – 110030 rapid digitalisation of services across Tel: 011-41656383, 41655458, Fax: 011-46061809, Email: [email protected], Mobile: +91 9818928406, 8108017479 Regional offices: Kolkata, Bangalore, Chennai, Hyderabad, Mumbai & Bhubaneswar industries (Industry 4.0 and 5G). www.varindia.com November 2020 3 HELLO INDIA IMPACT OF NEWER TECHNOLOGIES: CHANGING APPROACH OF MARKETING The technological breakthroughs and megatrends are manifesting itself in a proliferation of technologies. To remain relevant and to succeed, emerging technology strategy needs to be a part of every company’s corporate strategy. Recently, with the increase of personalised campaigns and content there has been increased usage of smart devices that have pushed the marketing and branding to many different forms. Marketers need to be on top of what is trending and sense the pulse of their consumer needs. Interestingly, the brand messaging that provides the most impact is the one that truly connects with consumers, provides human engagement and has real impact. With the digital content and technology trends on the rise, the scope of various
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