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DIRECTOR ACTIVITIES- Jack Wert
September – October 2016
PERIOD AT A GLANCE
Number of Advocacy Contacts 5
Number of Trade Show Contacts 0
Number of Tourism Industry Events 5
Number of PR Interviews 1 Promotional Activities 4
Advocacy
• Meetings with TDC Chairman on TDC agenda • DMAI Advocacy Committee Meeting • DMAI Accreditation Board Meetings • Collier Legislative Delegation Priority Issues for 2017 • Emergency Management Conference call on Hurricane Matthew
Tourism Industry
• Naples Depot meeting with Naples Chamber on baggage car Information Center • Collier Sports Council meeting • Sunrise Rotary Presentation- Marco Island • Old Florida Festival Strategy Meeting • Marco Island Kiwanis Club Presentation
Trade Shows/Tourism Industry Conferences
• No events this period
Public Relations
• Press interviews with Naples News, Fort Myers News Press, NBC-2 and Fox 4 TV October 24, 2016 Tourism Staff Reports 11 a-h 2 of 57
Promotional Activities/Special Events
• Meetings on Golf event promotions • Meetings on Stone Crab festival and golf event promotions • Pro Watercross planning meeting for 2017 event • FBU Conference Calls for 2016 event
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GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales Manager
Sept. 10, 2016 October 10, 2016
PERIOD AT A GLANCE
Number of Meeting Planner Contacts From shows and requests/communication 116
Number of RFP’s Collected/Distributed 33 RFP’s sent in 4 weeks
Potential $13,149,820.84 million EOC
Potential Room nights 18,383
Number of Groups booked 8 groups booked
Total Room Nights/Econ. Impact for Period booked Room nights booked 3995
$3,549,098 Economic Impact
Number of RFP Enhancement (RFPE) Requests new requests granted funds 0
Number of RFPE’s to Contract 0
Number of FAM’s/Sites sites arranged and escorted 1 NSSF - National Sport Shooting Foundation
Number of Shows Attended 2 shows LMS Chicago and Suburbs
1 Fams September 11-13 -11 attendees
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Sales Activities this Period
• Follow up complete for all shows • Preparation for IMEX – profile, appointment e-blasts, partner preparations • Meetings Today lead generation program: several leads followed up prospecting – continued. This program is over we got 18 leads and 1 RFP will continue follow up to turn leads to RFP’s • Proof ads, newsletters, web landing page for meetings and agency media • Attended two shows for Chicago Luxury Summit Sept. 26-28 had 22 appointments • I brought to my hotels 4 opportunities to host industry planners with 4 shows • Florida Attractions Association, 1 bid – Smart Meetings – all declined 90 planners to destination IAEE – International Association of Expositions and Exhibits – 3 hotels bid Connect Florida – Associations – pending possible bids lead open • Fam post surveys sent out to 20 planners – returned 5 • Annual report for Naples Grande request • Updated wedding contact list • HR training 2 two our courses on Coaching employees • Attended Tourism Awards luncheon • Cvent evaluation for consideration of contract renewal – denied • Updated Trade shows list – mailed to partners - getting partners for shows
Fam Activities:
• Sept. 11-14 FAM in Naples 11 planners hosted 3 nights 3 days
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PUBLIC RELATIONS & COMMUNICATIONS REPORT September 2016- JoNell Modys
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR September – 319 submissions
• Total submissions - 319 • Direct media responses, pitches - 28 • FL Outdoor Writers marketplace – 40+ • News release distribution - 251
Number of Media Outlets/Journalists Hosted in September – 4 journalists hosted Destination • Meehr-Erleben.de – German family blog • Guy Harvey Outposts writer – Reef dive • Tracey & Wes Teo – top newspaper freelance • Planning for Oct. 5-7 China FAM visit • Planning for Oct. 10-13 Brazil FAM
Number of News Releases Written/Edited by September – 5 releases and/or Issued by CVB • Craft Beer and Foodie Finds in Florida’s Paradise Coast – for VF US Open media event • Travel + Leisure Readers Award Naples #3 Beach Town – edits for local &nat’l release • Paradise Coast Tourism Star Awards • Ten Thousand Islands hold treasures for shell seekers – bylined tourism column for News-Press • Pro Watercross Championship Powers Up at Sugden Regional Park Naples
Publicity Highlights (See CVB Top Local + National • Boating World magazine feature “Mad About Publicity spreadsheet) Mangroves” - Media Value $49,000. Feature is result of CVB-sponsored Mangrove Madness outdoor writer event May 2016 • People – Crowd Funding Kitty – Kitten photo by local photographer Mila Bridger used in fundraising for Naples Cat Alliance about pets who do amazing things – Media value $357,200 • Guy Harvey Outpost Blog – Paradise Reef for Divers, Anglers and Fish. CVB press trip to dive new reef
Top Projects September October 24, 2016 Tourism Staff Reports 11 a-h 6 of 57
• Tourism Awards pre and post media relations • Tourism Awards video interviews – what working in tourism means to local hospitality employees • Zika messaging
• Tropical Storm Hermine – Beach Conditions web updates • Guy Harvey Outpost FAM – host reef dive • Florida Governor’s Conference on Tourism • FL Outdoor Writers Association Conference media
Adds to Website • Events added- 30 • Listings added, enhanced – 15 • Zika Information web updates • Beach conditions page update for Hermine
Upcoming: • China luxury magazine FAM focusing on nature, adventure plus luxury stay • Brazil group media FAM • Travel Media Summit media event • Marco Island Economics presentation
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DIGITAL & SOCIAL MEDIA REPORT
September 2016
PERIOD AT A GLANCE
Twitter Accounts Posts 429 Post, 2,541 Total Engagements, and 134 Link Clicks
Facebook New Likes 362 New Fans, and 23.42k Likes
Instagram Posts 29 Posts with 65 followers gained
E-Newsletter Open/Click Thru Rates Earned Consumer Emails: 23.65% Open Rate 16.49% Click Through Rate
Paid Consumer Emails: 16.30% Open Rate 14.5% Click Through Rate
Highlights of e-newsletter themes/target markets
• Romance in Paradise Valentine’s Day (Naples Chocolate Stroll, Norman Love, Dining) (week of 1st) 35-64 HHI $150K+ - but based on the niche & names available in each list • Celebrate Southwest Florida Heritage (week of 15th) 35-64 HHI $150K+ - but based on the niche & names available in each list
Website Enhancements
• Refreshed Meetings Website Page • Refreshed Meetings Deal Website Page • Updated website with New Visitor Guide Photography • Updated Paradise Coast in the News Section of Website • Updated German and Brazil Websites with New Homepage Design & Video Functionality • Redesigned Book Direct Page • Refreshed Annual Reports / Visitor Statistics Page • Began Redesign / build of Sports Website • Added the category of transportation to our deals section of the database October 24, 2016 Tourism Staff Reports 11 a-h 8 of 57
• Corrected Homepage Temperature Error
Search Engine Optimization (SEO) Results
• Organic search: 33,951 (+31.76% from 01-2016) • (Other): 24,515 (-36.13%) • Social: 11,747 (-25.16%) • Email: 7,726 (+150.19%) • Direct: 6,921 (+25.63%) • Display: 3,461 (+24.68%) • Referrals: 3,461 (+12.56%)
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PARADISE COAST FILM OFFICE- Maggie McCarty
October 2016
PERIOD AT A This Year Last Year Spending Estimate New or Repeat GLANCE
Productions 6 4 $47K 2 new /3 repeat
Working Leads 7 11
Meetings 2 1
Attended
Events/Trade 1 1
Shows
Media Assisted 1 1
Location Scout 2 2
Production/Lead Highlights • Merge Studios, whose client is a well-known manufacturer of outboard motors and inboard engines, with over 4000 dealers in the U.S. utilized Lake Avalon in Sugden Park. They scouted for locations and then shot a TV commercial featuring drone aerials using a crew of fifteen and five actors. • Attended the Association of Film Commissioner’s International Cineposium Conference in
Atlanta .. 110 attendees from 22 countries and 25 states went through the program. The Paradise Coast Film Commission has maintained a Master Professional Certification since 2014.
Senator Christopher J. Dodd, Chairman and CEO of the Motion Picture Association of America, Inc. provided the keynote address on the economic impact of the film and television industry.
Future Project Highlights
• Meeting with Bob Layton, legendary comic book artist, whose titles include, “Iron Man” and the TV series, “Spiderman.” Several film commissioners from Southwest Florida are meeting to discuss potential projects for the area. • Travel Channel is going to shoot an episode of a new series, “100 Bucks and a Beach”, which showcases all the free and almost-free things you can do in a destination. Bob Layton/ComicCon 2014 Photo: Luigi Novi • Shadowbox Pictures will be filming a TV commercial with former NFL player and coach, Mike Ditka next month in Collier County.
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SPORTS MARKETING REPORT- Michael Obyc
September 2016
PERIOD AT A GLANCE
# EVENTS (Month, Year) # ATTENDEES # ROOM DIRECT VISITOR NIGHTS SPENDING
3 2,675 800 $272,850.00
*Pro Watercross is still populating the 2016 event room night total. Total impact TBD.
Event Analytics
Event Name Event Dates # Attendees # Room Nights Direct Spending
ASA Softball Tournament 9/10-9/11 225 105 $22,950.00
Pro Watercross World 9/15-9/25 TBD TBD TBD Championship
Naples Cup 9/16-9/18 695 695 $249,900.00
Comparison Report
(September, 2015) (September, 2016) Change
Number of Events 4 3 -1 (25% Decrease)
YTD Events 35 41 6 (15% Increase)
Monthly Attendees 3,167 2,675 -492 (14% Decrease)
YTD Attendees 34,008 44,076 10,068 (23% Increase)
Monthly Room Nights 2,325 800 -1525 (66% Decrease)
YTD Room Nights 14,694 13,951 -743 (6% Decrease)
Monthly Est. Direct Spending $1,317,600.00 $272,850.00 -$1,044,750.00 (80% Decrease)
YTD Est. Direct Spending $11,523,075.00 $15,951,525.00 $4,428,450.00 (18% Increase)
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Development Activities this Period
• Met with Southwest Florida Marketing Group to discuss marketing for FBU • Met with Kevin Van Duser to discuss logistical plan for FBU • Attended the SPORTS Relationship Conference • Attended Pro Watercross World Championship banquet and event • Attended Sports Council Executive Meeting • Attended Sports Council Monthly Meeting • Hosted a conference call with the Lee County Sports Commission • Hosted a call with the CME Tour Championship staff member • Attended the September TDC Meeting • Participated in a conference call with FBU to discuss upcoming event • Attended a meeting with Community School of Naples to discuss future events • Attended meeting with the County Manager and Sports Council Executive Board
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MONTH/YEAR: SEPTEMBER 2016 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Industry engagement and training events:
This month we participated with both Brand USA and Visit Florida on awareness and educational events, reaching out to key travel influencers to update them and raise the profile of our region.
Brand USA – Insight USA Travel Showcase, BFI (British Film Inst) IMAX theatre in London, 15 September ’16 This inaugural event was created by Brand USA in partnership with Visit USA and US Commercial Service – Insight USA Travel Showcase, which took place at the iconic BFI IMAX theatre in London. The event began with an open networking session and provided an opportunity for 40 US partners to exhibit, including destinations, tour operators, hotels and airlines all sponsoring booths. We were able to network with almost 200 travel professionals from across the industry – including travel agents, product managers and director levels. The evening continued with an expert panel featuring Russell Adamson of Barrhead Travel; Chrystal Denys, US Commercial Specialist; Sarah Lax, Vice Chair Visit USA (UK); Bob Schumacher, United Airlines; and Paul Wait, CEO at GTMC. The panel was moderated by Travel Weekly’s Robin Searle.
This was followed by a private screening of the Brand USA giant-screen film America Wild: National Parks Adventure, the Everglades is the only National Park from Florida to be featured. The evening concluded with a wrap-up networking session. This was a very successful event and Brand USA received positive feedback from exhibitors and attendees alike. We had a premium position booth for Florida’s Paradise Coast, promoting the region with two brand new pull up banners – positioned next to Visit Florida & US Commercial Service, distributing literature & and new logo pens as giveaways.
Insight USA Travel Showcase
L-R Oonagh McCullagh with Dominic Tucker, Norwegian Airlines at our booth
Visit Florida Training, London's Marriott County Hall, Friday 30th September The second event was in conjunction with Visit Florida at London's Marriott County Hall. A training event for over 30 agents and allowed Florida’s Paradise Coast a 15 minute theatre-style presentation to the group, enhancing their October 24, 2016 Tourism Staff Reports 11 a-h 13 of 57 knowledge of our region. The training was really well received by all in attendance. OMMAC used their recently created power point presentation showcasing the highlights and updates of the destination.
L-R Gill Standeven, Visit Florida; Stuart Wilmer, Disney; Becky Fairlie-Clarke, Visit Tampa Bay; Lesley Davidson, Paradise Coast; Sue Marshall, Visit Florida; Gary Orr, Discover Martin County; Sally Evans,
MARKET UPDATE:
As the industry continues to adapt to post Brexit market sentiment, September has seen a raft of industry leading operators and analysts release data aimed at making sense of the market and what the real impact on trading has been. Broadly speaking it appears to have been confined to a slowdown in forward booking numbers and foreign exchange business as the pound plummeted against the Dollar and Euro. Interestingly, as the public adapted to the rate adjustment, business has started to grow again for FX, with pent up demand driving sales in excess of projections for the past month.
Industry analysts, GfK report that outbound travel has defied forecasts of a downturn following the Brexit vote, with latest figures showing season-to-date bookings up 4% year on year. August bookings were down 1% on last year, but revenue rose 4% thanks to a £30 increase in average selling price. The GfK Leisure Travel Monitor also noted that it hadn’t been necessary to drive consumer interest by offering deep discounts. Looking ahead, the strong market has extended beyond this summer with bookings for winter 2016-17 trading ahead at 14% year on year during August, leaving season to- date bookings and revenue both up 18% on a year ago.
Summer 2017 bookings were also well ahead as August marked a third month of surging early sales, up 5% year on year in August following 10% growth in both June and July. The strong figures have confounded initial predictions and despite multiple challenges, including terror attacks closing out the eastern Med, capacity switched wholesale to the western Mediterranean - the Brexit vote bringing an initial plunge in confidence driven further by the collapse of major operator Lowcost Holidays in July. Despite everything, GfK report revenue for this summer up 6% and predicted a positive end to the season. Of bookings for this winter, GfK commented that the market is seeing a distinct migration to earlier bookings. Mid-haul bookings show the fastest winter growth and include ocean cruises, the Caribbean and US. To help corroborate the October 24, 2016 Tourism Staff Reports 11 a-h 14 of 57 numbers, the British Retail Consortium reported a 1.1% rise in high street footfall in August year on year following a fall in July. However, footfall in out of town shopping centres fell for a seventh consecutive month.
Meanwhile in an article featured in Travel Daily Media, Andrew Shelton, Managing Director of global flight search and travel deals website, Cheapflights.co.uk, has revealed that the UK’s decision to leave the EU has failed to dampen inbound or outbound travel bookings reported by the operator.
He summarised the first three months from the vote, by announcing that the outlook for outbound travel from the UK is confounding the pre-Brexit doubters. When coupled with signs of an emerging boom for inbound tourism fuelled by our European neighbours, the indication is that travellers on both sides of the Channel are unfazed by the enforced divorce to come. Initial expectations for a post-vote release of pent up demand haven’t materialised, and Cheapflights data shows that, so far, the result has not had a significantly detrimental effect either on inbound or outbound travel searches. In the final few days before the EU Referendum vote, Shelton said Cheapflights saw an increase of up to 40% in searches for travel to tried and trusted European holiday destinations, suggesting Brits had “succumbed to some of the scaremongering about a likely rise in cost of European travel following a ‘Leave’ mandate – and suggesting those numbers would plummet straight after. In reality, looking at the three months since then, the popularity of some of the most traditional European destinations endures: search levels for flights to Italy, Portugal and Spain remain constant – and robust – and some have even raised post-Brexit.
Shelton made specific reference to the special relationship between the UK and USA and that the market appears to have weathered the shock. Despite the weakened Pound, UK travellers have driven a rise of 9% in searches for transatlantic flights since the vote.
In summary, we’re sure to be challenged when the price of travel rises next year, as the pound weakens against the dollar. And while operators will manage capacity carefully, often these are the conditions when savvy players are most likely to invest in expansion. Norwegian remains case in point and no one would bet against the legacy airlines sitting around and watch as Norwegian’s growth continues unabated – if current rumours are anything to go by we anticipate more positive news regarding transatlantic route and capacity expansion will follow shortly.
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Norwegian starts selling £149 fares to the Unites States for summer 2017
Transatlantic flights starting at £149 one-way next summer have been put on sale by budget carrier Norwegian. A total of 360,000 seats have been made available from Gatwick as the airline continues to introduce new Boeing 787 Dreamliners to its fleet.
The £149 economy single fare is to Boston, with premium cabin rates leading in at £449. New York, Fort Lauderdale and Orlando start at £179 in economy and £579 in premium. Oakland San Francisco and Los Angeles start at £199 economy class. Premium rates are from £579 to Oakland and £499 to Los Angeles.
The airline starts winter-only flights from Gatwick to Las Vegas on October 31 and resumes a Puerto Rico service on November 2.
ABTA reveals top ten gap year travel destinations
The Association of British Travel Agents (ABTA) released its top ten gap year travel destinations to coincide with the release of A Level results in England, Wales and Northern Ireland.
Booking increases of more than 20% have been reported by ABTA members specialising in gap year travel in the past 12 months. Australasia, South East Asia, the US and South America have been the most popular destination choices. An estimated 29,000 school leavers deferred their university entry in 2015 and tens of thousands of school and college leavers are also expected to be deferring with many taking a gap year trip before starting their courses in 2017.
The top ten gap year destinations reported by ABTA members specialising in gap year travel:
1. Australia 2. Thailand 3. USA 4. Peru 5. Vietnam 6. New Zealand 7. Laos and Cambodia 8. Colombia 9. East Africa 10. India
Virgin Holidays says results justify direct-sell move
Virgin Holidays has said that the operator’s business performance, brand awareness and customer feedback has fully justified the “difficult decision” to go direct-sell last October.
However, they have not rule out working with third parties in the future if there was a fundamental shift in travel agents’ business models. Managing director Mark Anderson reiterated that Virgin Holidays took the decision to go direct-sell in October last year as it was October 24, 2016 Tourism Staff Reports 11 a-h 16 of 57 not able to offer a consistent customer experience with third parties retaining clients’ data and remaining their points of contact. He added: “Customers booking through the trade were getting a totally different experience and those booking direct were getting benefits the others couldn’t, so it (switching off third-party distribution) was the right decision.”
He also pointed to research carried out by Hall & Partners, which indicated 28% of consumers who travelled long-haul had a preference for Virgin Holidays, an 11 percentage point increase on the previous year, and a 12 percentage point lead on its nearest competitor.
Barrhead Travel launches flexible payment scheme
Independent travel group Barrhead Travel has launched a scheme to allow customers to travel now and pay later. Its new payment plan allows holidaymakers to spread the cost of their trip over 12 months, even if they book last minute. Now available at all of Barrhead Travel's 61 stores across the UK, customers can be approved for finance in minutes. Barrhead offer flexible payments for customers, allowing them to pay a deposit and pay-up their travel arrangements before travel. Its latest offering of travel now and pay later enhances the package further, bringing customers more flexibility and variety on their holiday planning - such as upgrading flights and hotels using a manageable payment plan.
Norwegian reports strong September
Norwegian has reported a 14% year-on-year boost in passenger numbers for September.
A total of 2.8 million passengers used the airline last month, giving it a load factor of 90% and an increase of 1.2%. The carrier also reported a load factor of 96% following a 50% growth in passengers on its long haul routes.
In total, it operated 99.5% of scheduled flights in September with 79.6% departing on time.
UPCOMING EVENTS DATE SPECIAL EVENT LOCATION
7-9 November World Travel Market London
14-17 November IGTM golf Spain
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MARKETING/SALES/PROJECTS & ACTIVITIES:
Closing out activity for this year – ensuring all documentation is with the CVB prior to the year end, including follow up on all earlier Co-op Campaigns with various tour operators.
Ocean Florida – we assisted Ocean Florida with a testimonial project they were undertaking, getting feedback from all their key partners. We shared our experience working with them.
New Collateral – pens and pull up banners We sourced and had produced two new pull up banners and new logo pens for giveaways to use at agent/ tour operator events we attended. The new banners show inviting imagery of our region and communicate our key messaging. The CVB assisted with images and we followed the layout of the banners the CVB recently had produced.
Stock report
As requested by the CVB we produced a new excel format for indicating our stock report and will update this on a regular basis, to outline the collateral we have stored here in the UK.
FAM Trip – Elegant Resorts
We liaised closely with Claudia and Michelle to finalise the details for a FAM Trip for luxury UK tour operator Elegant Resorts
FAM Trip – THG Holidays
We liaised closely with Claudia and Michelle to provide welcome bags for John Bowden of UK tour operator THG Holidays who was travelling to our region with 11 associates.
FAM Trip – Marco Vasco
We have received a request from French tour operator Marco Vasco for Nov trip - and will liaise on this over the course of October.
Events Following up on the main trade events earlier participated with: GTMC / IPW/ IAGTO – NAC.
Travel Agents Online Training: ‘USA Discovery Program’ At the beginning of the new fiscal year we will ensure all the details are in place for the launch of our badge. We will seek to introduce an incentive for the launch in order to encourage more agents to participate & complete our badge. October 24, 2016 Tourism Staff Reports 11 a-h 18 of 57
PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES:
CONTACT ACTIVITY STATUS /RESULT
The Independent Online Simon is travelling out to We urgently need to firm up the Simon Calder our region in October to details of Simon’s itinerary. JoNell is Video series film a video on less in receipt of the trip and is following up UVM: 75,127,812 familiar parts of Florida. with Simon Calder. Number of videos: 7 Simon will pay for all his accommodation and Potential ROI: approx. activities, but we need to GBP 55,000/ USD firm up the bookings and 71,000 per video provide a local fixer for him when he is in the Twitter region. Followers: 27.8 K Number of Posts: unknown
Visit: 22 – 23rd October The Irish Independent Confirmed Saturday Conor Power is interested to travel for Readership: .5 m double page spread – his first visit to USA. This trip is now Circ: 200,000 doing a piece for early going ahead very soon in October. We Online – largest in Ireland have sent all details through to JoNell next year based around and we await instruction. We need to Florida beyond the theme urgently firm up the details of his parks and perhaps using visit. the Paradise Coast as an Visit: 24th – 26th October area of focus.
Lauren Jarvis / James OMMAC set up a day trip Lauren and James visited the Everglades Draven to the Everglades, on courtesy of Everglades Area Tours. Since Thursday 30th June, as their return to the UK OMMAC have Selling Travel – 14,925 part of a wider Florida trip. followed up with the latest news from our readership area, as well as with images. This piece has now appeared and coverage follows Women’s magazine – in this report. 60,000 circulation
DAD.info – 130,000 unique users October 24, 2016 Tourism Staff Reports 11 a-h 19 of 57
VIP Magazine – largest VIP Magazine has agreed On-going - Dates now moved – selling in Ireland to a 6-8 page feature with checking with partners to establish Cir: Monthly sales 25,500 a contact we approached suitable dates. Monthly readership: on family holiday in 152,000 Florida!
Plus cover feature Visit - TBC Visit Florida ‘Florida Friday’ OMMAC submitted OMMAC submitted information on the e-newsletter comprehensive Boo in the Zoo event at Naples Zoo for information for the VF kids during half term. enewsletter, which is distributed via Travelmole Social Media: Weekly chanel updates on OMMAC continues to share posts across Facebook and Twitter Twitter and Facebook. Facebook and Twitter in order to increase OMMAC created a mini traffic to Paradise Coast UK Facebook and online campaign. Every Twitter pages, as well as share partner Wednesday for the last information. month using the hashtag #holidayfromyourdesk Focus this month has included: extending OMMAC engaged and summer holidays with focus each week interacted with possible on Naples, Marco Island or Everglades by visitors by taking them on using #holidayfromyourdesk and using a virtual holiday relevant hashtags such as highlighting Paradise #WorldTourismDay to associate Paradise Coast. Coast UK with relevant trends. This resulted in an increase in followers, retweets and likes.
The first Facebook post of this month received the highest reach for the page (reached 404 people)
Media Coverage
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Selling Travel, September Issue, Lauren Jarvis
A selection of Facebook and Twitter updates this month
The launch of the #holidayfromyourdeskcampaign every Wednesday. The post achieved the highest reach of the page so far.
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Examples of Wednesday posts focusing on either Naples, Marco Island or the Everglades
Using appropriate trending hasthags such as #WorldTourismDay to keep Paradise Coast UK relevant and gain engagement.
#ThursdayThoughts/ #ThrowbackThursday October 24, 2016 Tourism Staff Reports 11 a-h 22 of 57
#FridayFeeling
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MONTHLY ACTIVITY REPORT
SEPTEMBER 2016
DIAMONDE -EUROPEAN SALES & MARKETING
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Key Accounts Tour Operator Achievement Cost
DERTOUR Attended the Dertouristik partner evening in their head office in Frankfurt which takes place every second year. A presentation on the current situation and outlook for 2017 was given. Dertouristik is struggling a lot with the new booking system as it still is not 100% implemented and resulted in a high loss.
Also introduced new “partner online platform”: Partners can upload basic company information (logo, company profile, contact persons etc.), and equally can scroll through a catalogue of marketing and sales promotion from which can be chosen and a respective proposal been requested. Interesting was that Product Managers did not attend the event. However, we learned that the intention is that communication will be with the marketing teams directly in the future.
Also announced that Kuoni production will be implemented in Dertouristik Frankfurt. A separate team contracting Kuoni worldwide will be set up. Head will be Maik Lehmann. October 24, 2016 Tourism Staff Reports 11 a-h 25 of 57
Benelux Accounts Tour Operator Achievement Cost
Tenzing Travel (former Secured inclusion of NAP into Tenzing Travel Kuoni) fam trip to Florida in November 2016 which will be conducted in cooperation with KLM in order to promote newly launched KLM flights to Miami. A total of 15 agents will be staying 1 night in NAP.
Finalized marketing campaign with Tenzing Travel along with the launch of new Tenzing USD 2,200 Travel Florida brochure. Please find layout of landing page, newsletter and Facebook posts attached.
Secondary Accounts Tour Operator Achievement Cost
CRD Secured the opportunity to participate on the 1,000 EUR CRD’s Florida event in coop with Visit Florida in March 2017. The event is targeting 70-80 CRD customers, with high potential to travel to Florida. Visit Florida will be representing all 5 participating partners in a presentation during the evening. We will have our brochures distributed to the costumers and we will be included in the flyer which will be produced for the event as well as in the Facebook promotion.
Schauinsland Reisen Brief follow up call with USA product manager via phone. They currently include NAP with 8 October 24, 2016 Tourism Staff Reports 11 a-h 26 of 57
hotels in their long-haul brochure. They are in the middle of the brochure production summer 2017. Do not plan to expand FL portfolio for the moment. Even though the east coast is having a hard time, NAP numbers are still stable for this year. Exact numbers are still to follow.
Argus Reisen Secured and confirmed B2C marketing 1,100 EUR campaign with Argus Reisen, supported by Visit Florida. The campaign includes NAP highlights on website, NAP will be displayed in Florida flyer on one page, this flyer will be distributed at 7 consumer shows in Germany, and one NAP dedicated Facebook post and 1 NAP article in their newsletter.
Timing of campaign will October 2016- February 2017.
TRAVEL AGENTS
Sales calls: Total of 71 personal visits to travel agents in Hamburg, Zurich, Austria. Booking Assistance: Assisted 3 of agencies requests on tours and accommodations in NAP. We have supported a couple of agencies after the VUSA Roadshow in August, as they have reached out to us. Support: We supported 1 agency with brochures and giveaways for their window decoration.
EVENTS
Schauinsland USA workshop o Dates: 22.09.2016 o City: Duisburg o Other participating USA partners: Visit Orlando, Visit St. Pete Clearwater, Seaworld, Frt. Myers, Airberlin, Fontainebleau Miami October 24, 2016 Tourism Staff Reports 11 a-h 27 of 57
Beach, The Keys, Hyatt Hotels, Hilton Hotels, Las Vegas o Profile /Number of attendees: 86 Travel agents, who are selling a high amount of the Schauinsland product. Feedback: This event took place at the head office of Schauinsland and started off with a travel mart, we shared the table with the Fontainebleau Miami Beach, in order to save cost. The workshop was followed by the Schauinsland presentation, where NAP specifically has been mentioned. We secured the opportunity to held a presentation to the audience of the 86 agents and shared the presentation time with Fort Myers. This was completely FOC. The presentations were followed by a joint dinner in buffet style which gave us the great opportunity for networking. The evening was completed by a raffle for which NAP sponsored a two night stay at the Hilton Marco Island.
All in all, the agents where highly interested in the destination and asked many specific questions during the travel mart and also took notes during the presentation. The feedback was excellent and the evening was very much appreciated.
TUI Golf Tournament o Dates: 09.09.2016 o Cities: Bruchsal, Golf Course Bruchsal o Profile /Number of attendees: 107 high-end golf interested and luxury travelers o Feedback: This event was the second of two golf tournaments in cooperation with TUI, we confirmed to participate in. The core part of the event took place at the golf course. The NAP logo was displayed on a huge banner at the golf course. We provided the participants (consumers) with our golf brochure and visitors guide which was handed over in a bag at the beginning of the evening. As we have participated personally we had the chance to talk to the participants especially at the joint dinner which was followed by a raffle for which NAP sponsored a two night stay at the Naples Beach Hotel & Golf Club. The feedback of the participants was excellent and the event successful. NAP as a golf destination was the perfect fit. However, we would have appreciated an even better presence of NAP during the day, which was a challenge as the participants were occupied with the golf tournament.
DiaMonde Dinner Event with airtours o Dates: 27.09.2016 October 24, 2016 Tourism Staff Reports 11 a-h 28 of 57
o City: Luxembourg o Profile /Number of attendees: 20 agents have been selected and invited by airtours as the top producing travel agencies in Luxembourg. As a result, high class business club and deluxe agencies attended the event mostly represented by senior personnel, some were even the owners/agency managers. o Feedback: Except for a handful, most agents were familiar with DiaMonde and our properties. We were able to give a detailed insight into our portfolio and properly train the agents. They were extremely attentive to the presentation and thankful that we came and educated them.
Registrations / Preparations o Preparation for VUSA Halloween event (Oct 2016) o Registration for VUSA Media Event (Dec 2016) o Registration TTW Zurich (brochure distribution via Visit Florida), (Oct 2016) MARKETING
Type of Activity Details Cost
Touristik Aktuell We have successfully chosen the winner for the main prize in the first half year of the e- learning. The winner has successfully finished the NAP e-learning and has won a one-night stay at the Port of the Island as well as one half-day Everglades Tour.
Insider Secured and confirmed B2C marketing campaign. The campaign includes: 3 insider interviews from local residents in NAP, increase of awareness through promotion on social media, slide show best of NAP, banner advertising on website, newsletter branding (35.000 subscribers in DACH). Timing of campaign will be November- December 2016.
NAP Facebook group We have successfully gained over 30 new members (TAs) to our closed Facebook user group in September which results from our personal follow up email to all participants of the VUSA Roadshow in August. October 24, 2016 Tourism Staff Reports 11 a-h 29 of 57
Facebook # posts: 14 #fans: 7608
#most successful post: 06.09.16 Beach Image, reached 5.150 clients, 169 reactions and 147 likes. Please find screenshot attached
MEDIA / PR
Press request o We have gotten the approval for Evelyn Narciso with her blog Landmeedchen in cooperation with the platform Urlaubsheld.de to stay in NAP for 2 nights at the end of September. Itinerary is in discussion. PR FAM Feedback o We have successfully hosted Antje Gerstenecker with her blog meehrerleben.de in NAP for the second time in September. She and the family have been staying at the Hyatt House and very much enjoyed the trip as well as the activities. The articles on the blog will follow shortly. PROJECTS
Year end closeout FY 15/16: Finalized budget 15/16 and prepared an overview of all activities that have been completed and the invoices have been forwarded to the CVB accordingly. Payment method and date of invoice submitted to the CVB is outlined in the sheet. Fam trip opportunities: We have reached out to Willy-Scharnow for a potential NAP Fam in 2017. The feedback was excellent; Even though they have planned one Florida Fam with Frt. Myers and Tampa Bay, they are very interested in another Florida FAM cooperation with NAP. We have suggested to coop with Frt. Lauderdale, Further actions need to be discussed. Inventory: We have created a comprehensive list of all stored brochures and giveaways.
CONSUMER
Brochure fulfillment: 8 in total We supported 2 consumers, one via phone and 1 via e-mail, with their travel planning
October 24, 2016 Tourism Staff Reports 11 a-h 30 of 57
HIGHLIGHTS IN OCTOBER
Sales Calls in Luxembourg, Sep 26-28, 2016 Sales Calls in Munich, Oct 5-7, 2016 TUI Belgium Insight Summer 2017, Oct 12-13, 2016 VUSA Meeting, Oct 28, 2016 VUSA Halloween Event, Oct 29 – 30, 2016 TTW Zurich (brochure distribution via Visit Florida), Oct 27, 2016 Dedicated NAP B2B and dedicated NAP B2C newsletter, Oct 26, 2016 Dedicated NAP B2B Facebook group mailing via Infox, Oct 27, 2016 America Unlimited marketing campaign (micro site) October, 2016
MARKET NEWS
Economic Overview Germany Germany Economy Outlook
The economic growth in Germany is still solid. The growth rate will turn out lower in the second half-year than in the first. The external economic situation is still difficult. The Brexit decision encouraged this situation. Strong positive impulses for the German export are rare at this time. The demand for industrial products, the industrial turnover and the production are trended weaker. The construction industry therefore is on a high. The labour market still develops positively stable. (Source: BMWI)
Tourism Market Overview Germany Thomas Cook
Centralized production for Continental Europe
Thomas Cook is set to launch a new integrated holidays production model for Continental Europe, with Germany playing a central role.
Europe’s second-largest tourism group is taking a major step towards its planned implementation of an integrated tour operating business model by 2018 with centralized production for most European markets. This follows the appointment of Thomas Hohn as Chief of Source Markets alongside his responsibility for Western Europe (Belgium, Netherlands, France) and Russia.
In future, Andreas Thams will be head of Yield & Product for Continental Europe, with responsibility for overall tour operating, including the flight programs and the hotel portfolio. Reporting to him will be the heads of four specific product units October 24, 2016 Tourism Staff Reports 11 a-h 31 of 57 who will be responsible for producing holidays for the region’s source markets. Initially this will be Central/Eastern Europe and Western Europe, covering Belgium and Netherlands but excluding France which is being restructured and will be integrated at a later stage.
As head of Yield Balearics, Canaries, Bulgaria, Sascha Büsseler will be in charge of products for the most important destinations. Songül Göktas-Rosati, head of Öger Tours, will produce Turkey holidays not only for the German market but also for Belgium and the Netherlands.
Belgian manager Chris de Waele will head production of holidays in Greece, Portugal, Spanish Mainland and North Africa, while Sonja Karl will be responsible for long-haul destinations and specialist holidays.
These central production units will combine capacity into packaged holidays with rough pricing. But the individual source markets will be able to fine-tune the products for local needs by adjusting flights and prices.
“This way we want to combine expertise and of course use economies of scale,” Berk explained. But she stressed: “We have looked very carefully where the limits of centralization lie. Now we’ve found a line that we can work with.”
The local markets remain responsible for sales and marketing, she underlined. “The (local) workforce will focus on demand, customer needs and addressing target groups.”
Overall, Thomas Cook Group aims to save between €100 million and €120 million through the introduction of the New Operating Model. The target figure for Continental Europe, which generates about 44% of the group’s revenues, was not disclosed. Cost savings will be generated by eliminating parallel structures, streamlining processes and reducing the headcount through natural fluctuation.
(Source Fvw: September 20, 2016)
Kuoni/MTS
Incoming group to expand under GTA ownership
German-run incoming group MTS plans to expand internationally following its acquisition by Kuoni Group’s GTA in a “win-win-win” deal.
GTA, one of the world’s largest ‘bed bank’ B2B accommodation suppliers, has bought MTS Globe, a German-managed incoming services group, including hotel distribution, destination management services and IT businesses, from owner Rembert Ealing for an undisclosed price. October 24, 2016 Tourism Staff Reports 11 a-h 32 of 57
According to GTA, the deal represents “a key strategic decision for both companies whose complementary portfolios will enable growth and an improved market offering in sun and beach, city and long-haul destinations”. Together, the partners will leverage their competencies to continually expand their beach offering worldwide. With the combination of the two companies’ distribution networks, MTS Globe’s suppliers will gain access to new markets.
With this transaction GTA takes an important step towards fulfilling its vision to be the world's easiest travel distribution partner to do business with,” said Ivan Walter, CEO of GTA. “MTS Globe’s large portfolio in the Mediterranean beach destinations ideally complements GTA’s global accommodation and destination services offering. GTA will become a one stop shop for city and beach products worldwide and the increased portfolio will mean our customers can offer greater choice to travellers.” (Source: Fvw September 22, 2016)
Thomas Cook
“Put customers in your heart”, urges Cook CEO Fankhauser
Tour operators must stop counting ‘pax’, put customers “in their hearts” and offer authentic emotional experiences in order to stay relevant in the future, according to Thomas Cook CEO Peter Fankhauser.
Companies that only try to “catch” customers with pricing will come under massive cost pressure, neglect the quality of their products and lose relevance, he told German travel industry managers in a lively keynote presentation at the fvw Kongress in Essen. “I’m confident that tour operators will exist in future if they change their business model,” he declared.
Describing the transformation of traditional holiday products, he urged tour operators to stop thinking of customers as ‘pax’ that fill capacity. “It’s not enough to have customer focus in your mind, you have to feel it in your heart.”
There could be “massive consequences” from disappointed customers, especially through social media which are highly trusted and believed by consumers, he warned. Fankhauser mentioned the case of the deaths of two children of Cook customers on Corfu several years ago which escalated massively last year, putting dramatic public pressure on the company.
Thomas Cook has now put customers “in our heart” and introduced new added- value products and services to reach individual customer wishes and to improve customer satisfaction, the Swiss-born CEO emphasized. The focus lies mostly on its portfolio of differentiated hotels where it can make improvements faster. October 24, 2016 Tourism Staff Reports 11 a-h 33 of 57
The introduction last year of a ’24-hour satisfaction guarantee’ covering the 1,500 most booked hotels had been a clear success, he said. There had only been 600 complaints out of 3.5 million customers in these hotels, and 70% of the cases had been resolved within 11 hours. The company had only had to hand out nine money-back vouchers and “not a single customer” took up the offer of a flight home. In addition, customer satisfaction with the hotels had increased significantly. (Source: Fvw September 7, 2016)
German Market trends
Weak demand continues in August
The German holiday market continued its weak performance last month with a 7.2% sales drop, mostly resulting from low demand for Turkey.
German travel agents saw a 7.2% fall in leisure travel sales in August, according to the latest monthly analysis of bookings by 1,500 travel agencies by market researchers GfK. Last-minute summer bookings were weak, and early winter holiday bookings were also lower than this time last year. The August figures left total sales to date for the 2015/16 tourism year down by 7%, with only 90% of last year’s total volume sold by the end of last month. “The accumulated losses can no longer be caught up on,” the market researchers declared.
Last-minute bookings were weak last month, meaning that total departures in August (including all bookings in previous months) were a dramatic 18.1% lower than last year. July was the only month of the summer 2016 season to show positive growth – of just 0.3%.
Weak demand for the forthcoming winter season was particularly evident last month. Winter bookings dropped by 12% in August, even though tour operators had hoped for good early demand for popular destinations such as the Canary Islands and long-haul destinations. Overall winter bookings are currently 8.1% behind last year’s levels. In comparison, winter bookings at the same time last year showed strong growth of 10.1%.
In terms of departure months in winter 2016/17, all are showing strong declines compared to last year with the exception of April, which is due to the timing of Easter next year. April currently has a 38% rise in bookings while March is down by 20%, according to GfK. The latest monthly survey by IT services firm TATS showed similar trends. There was a 3.7% drop in overall travel agency sales last month, leaving sales in the first eight months of this year with fractional growth of 0.4%. Leisure travel sales fell by 7.8%, even though revenues from cruise bookings increased by 6.6%, according to the survey of some 2,500 agencies.(Source: Fvw September 21, 2016) October 24, 2016 Tourism Staff Reports 11 a-h 34 of 57
Luxury Travels
They journey of the tour operator’s premium products
Unisonously the TOs report a restraint in luxury bookings. Last minute customer book even more last minute. But still the purchase power of the luxury customers is on a rise. The demand for the winter bookings is clearly in double-digits.
The demand for luxury cruises at airtours and also Thomas Cook is increasing significantly.
All of the TOs are emphasizing that the consumer attach importance to experiences and the high quality of the hotel is expected as normal!
Sustainability and privacy are extremely important for the luxury costumer.
Thomas Cook now splits their premium segment, with their Signature Finest Selection they now introduce their very own product line for the luxury segment.
FTI conversely does a different approach and includes their Gold products into their normal brochure. They claim that these hotels are now more visible and the demand develops excellently.
Also the smaller TOs in Germany like Schauinsland Reisen are satisfied with their luxury bookings, they claim that 20% of their turnover is made from 5* hotel bookings.
(Source: Touristik Aktuell, September 5, 2016)
October 24, 2016 Tourism Staff Reports 11 a-h 35 of 57
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Monthly Report
Prepared for: September 2016
Brazil
MARKET INFORMATION
• After the end of the Olympic Games the tourism market showed improvement. Dollar rates went down significantly which, however, translated into an increase in prices of airline tickets. • All Operators are reporting a significant increase in sales in the second semester of the year, especially after the Olympic games. TRADE
Leisure Sales Calls / Meetings
Objective and Name Market Company Follow Up Outcome
Agaxtur – TO Had a meeting about the evolution of the Av. Europa, 884 – Co-Op. We did the Jardim Europa, São first training on Ricardo Campos All actions are BR Paulo/SP – 01449- September 9 in SP, ongoing. [email protected] 000 second on Sept. 21 in São José dos Campos Phone: 5511 and Third in Jundiaí on 3067.0900 Sept. 22.
The project She suggested the Orinter – TO was not participation of considered Rua da Consolação, Paradise Coast in a Giovanna Paulinelli interesting in 247 – 8th floor – project called The SP the current [email protected]. São Paulo/SP – Cube, which is a pool format. They br 01301-903 – of operators will present a Phone: 5511 developing a Co-Op different 3514.4444 together. proposal. October 24, 2016 Tourism Staff Reports 11 a-h 36 of 57
55 destinos (Alatur 55 destinos is the new JTB) – TO We will Leisure Operator from schedule a Av. São Luis, 50 – the JTB group in Brazil, Fernanda Almeida training as 9th Floor – Ed. Itália and is now promoting SP soon as they [email protected] – São Paulo/SP – several destination have an m 01046-000 trainings for the staff. opening in the They are offering a agenda. Phone: 5511 package with Naples. 3217.4176
Sanchat – TO Sanchat is interested Rua 7 de abril, 404 in increasing the Daniela Duregger – 2nd Floor – São number of Florida Training is SP Paulo/SP – 01044- packages, we sent scheduled for [email protected] 000 Daniela more October 31st. information on the Phone: 5511 destination. 3017.3140
Agaxtur – TO Sent digital Coordinated Agaxtur’s Fernando Meirelles Shopping Iguatemi info and links training in São José SP Campinas – Store so he can [email protected] dos Campos, Jundiaí 241 – Campinas/SP share with m.br and Sorocaba. – Phone: 5519 agents. 3795.0900
Juliana is responsible for Agaxtur’s agents in Agaxtur – TO the north of São Paulo State and south of Av. Europa, 884 – Sent digital Minas Gerais. She Jardim Europa, São info and links Juliana Lima participated in the SP Paulo/SP – 01449- so she can training in São José [email protected] 000 share with dos Campos. We will agents. Phone: 5512 schedule visits to her 99127.2276 Top agencies in the north of São Paulo state. October 24, 2016 Tourism Staff Reports 11 a-h 37 of 57
Tristar – TO
Av. Paulista, 2006 – Meeting at ABAV. We will Gislene Rocha São Paulo/SP – Distributed collateral schedule a SP [email protected] 01310-926 and presented the training for destination. November. Phone: 5511 3016.1411
Viagens Master – TO Meeting at ABAV. He will send Av. Afonso Pena, Distributed collateral. Celso Borges Passos us a proposal 981 – 3rd floor – Celso wants to SP for a training [email protected] Belo Horizonte/BH schedule a training in event in Belo m.br – 30310-002 Belo Horizonte for his Horizonte. team and Top agents. Phone: 5531 3505.3661
Distributed collateral. We spoke about the difficulty for OTAs to Decolar – OTA provide us with ROI Once Decolar for PC. Decolar is has all the Av. Dr. Timóteo developing a new details of this Fernando Tanaka Penteado, 1578 – SP system where they new project in Guarulhos/SP – [email protected] would be able to track place, they Phone: 5511 the sales by offering a will send us a 2124.9037 hotel discount coupon proposal. to be used with the purchase of the airline ticket to Florida.
Turnet – TO Helio wants to schedule a Av. Paulista, 2006 – Meeting at ABAV. training for Helio Marino São Paulo/SP – Distributed collateral SP the team as 01310-926 and presented the [email protected] soon as they destination. Phone: 5511 have an open 3016.1411 date. October 24, 2016 Tourism Staff Reports 11 a-h 38 of 57
We refused as PC will be with MGM – TO Priscila offered PC an Visit Florida at opportunity to exhibit FESTURIS. We Rua Dr. João Colin, in their booth at have a 128 – Suite 21 – Priscila Manfredini Gramado (FESTURIS). meeting SP Joinville/SC – Booth will focus in scheduled [email protected] 89201-300 gastronomy and they with them at Phone: 5547 would provide the Trade 3205.3050 decoration. Show to talk about new opportunities.
Needs further Ambiental - TO discussion Meeting at ABAV. regarding Av. Ipiranga, 318 – Distributed collateral. Glen Camper reach of SP Centro – São We will schedule a Operator and [email protected] Paulo/SP – 01046- new meeting for possibilities 010 Phone: 5511 November. 3818.4600 regarding Co- Op.
The idea is to Following the meeting do the we had at IPW, Karla AIT - TO training plus wants to promote a visits to Top Av. Alm. Barroso, training for her Top 50 Karla Haimenis agents with SP 63 – Suite 801 – agents in Rio de her sales [email protected] Centro - Rio de Janeiro. She will executives. Janeiro/RJ – Phone: formalize the proposal Date to be 5521 3461.9134 by e-mail so we can proposed have an idea of costs. soon.
New Age - TO We will Ana is interested in Av. Angélica, 2318 schedule a Ana Taquecita adding new products SP – 3rd floor – training for to New Age’s [email protected] Higienópolis – São November or portfolio. Paulo/SP – Phone: December. 5511 3138.4888
Bruna Castro SP CVC - TO Meeting at ABAV. We will Bruna proposed we evaluate costs October 24, 2016 Tourism Staff Reports 11 a-h 39 of 57
[email protected] Rua do Rosário, spent two or three and put 103 – Centro – Rio days in Rio visiting and together a de Janeiro/RJ – training CVC’s top plan. Phone: 5521 agents in the 3503.6216 metropolitan area.
Rodrigo Vaz Ribeiro We will Regarding renewal of [email protected] CVC - TO discuss Co-Op CVC will come- further all Rua das Figueiras, up with more Fabio Mader options of SP 501 – Jardim – innovative ideas, actions we [email protected] Santo André/SP – maybe a sales have to make Phone: 5511 campaign, to stimulate Fernanda Paranhos the most of 2191.1037 direct sales to PC. the Co-Op. [email protected]
Fernanda Turismo – TA Regiane Queiroz Participated in Rua Bela Vista, 853 Sent digital [email protected] SP Agaxtur’s training in – Bela Vista info and links. r Jundiaí. Jundiaí/SP – Phone: 5511 4586.6199
Rosa Massoti – TA
Av. Antonio Segre, Participated in Mariana Lorenzeti 334 – Jundiaí/SP – Sent digital SP Agaxtur’s training in 13201-145 info and links. [email protected] Jundiaí. Phone: 5511 3308.3000
Premiatta – TA
Juliana Pereira Av. Luiz José Sereno, 700 – Loja Asked for information Sent digital [email protected] SP 05 – Jundiaí/SP – on the destination. info and links. r 13212-210 - Phone: 5511 4582.1502
Participated in Amanda Santos FC Turismo – TA Sent digital SP Agaxtur’s training in info and links. [email protected] Av. Dr. Adhemar de São José dos Campos. October 24, 2016 Tourism Staff Reports 11 a-h 40 of 57
Viva Viagens – TA
Av. Juscelino Kubitschek, 6812 – Participated in Bruno Seraphim Loja 01 – Centro Sent digital SP Comercial JK – São Agaxtur’s training in [email protected] info and links. José dos São José dos Campos. Campos/SP – 12220-000 - Phone: 5512 3912.5201
Taubatur – TA
Av. Prof. Walter Thaumaturgo, 340 – Jardim das Eduardo Moreno Asked for information Sent digital SP Nações – on the destination. info and links. [email protected] Taubaté/SP – 12030-040
Phone: 5512 3622.2676
I & N – TA
Rua Barão de Luciana Alves Jacareí, 354 – Asked for information Sent digital SP [email protected] Centro – Jacareí/SP on the destination. info and links. Phone: 5512 3962.3490
Novo Horizonte – TA
Novo Horizonte Rua Senador Dino Participated in Bueno, 148 – Sent digital [email protected] SP Agaxtur’s training in Centro – info and links. m.br São José dos Campos. Pindamonhangaba/ SP Phone: 5512 3642.2177
Escultur – TA Participated in Sent digital Alba Valéria SP Agaxtur’s training in info and links. Rua João Wagner, Sorocaba. Winner of October 24, 2016 Tourism Staff Reports 11 a-h 41 of 57
[email protected] 182 – Jardim the gift bag. América – Sorocaba/SP – 18046-695
Phone: 5515 3212.6600
Café Viagens – TA
Rua Salvador Asked for Arielle Gropo Moreau Corrêa, 660– Participated in more material SP Jardim Vergueiro – Agaxtur’s training in to distribute [email protected] Sorocaba/SP – Sorocaba. to other Phone: 5515 agents. 3031.1555
Training
Name of Number of Market Training Follow Up Company Staff Trained
Promote Paradise Coast and Palm Beaches for their main travel agents in São Paulo.
26 travel agents total Sent digital info and Agaxtur BR (online and links. present).
October 24, 2016 Tourism Staff Reports 11 a-h 42 of 57
Promote Paradise Coast and Palm Beaches for their main travel agents in São José do Campos.
60 travel BR Sent digital info and Agaxtur agents total links.
Promote Paradise Coast and Palm Beaches for their main travel agents in Jundiaí.
55 travel Sent digital info and Agaxtur BR agents total links.
October 24, 2016 Tourism Staff Reports 11 a-h 43 of 57
Promotions (Joint Marketing Activities – JMA’s)
Tour Operator Market Description – Coop Actions Launch/Start Status Name
Packages are developed, we requested some minor adjustments. Hotsite being developed. Trainings are scheduled to:
9/9 – São Paulo - done
21/09 – São José dos Campos - done
22/09 – Jundiaí - done
04/10 – Sorocaba Trainings have started. Invoice AGAXTUR BR 06/10 - São Jose do Rio Preto On-going and report were sent for closing of FY. October Schedule:
October 24, 2016 Tourism Staff Reports 11 a-h 44 of 57
Banner homepage:
Landing Page:
Radio Spot 15”:
“Discover with Agaxtur the best way to live Florida. Discover the charms of Palm Beaches and Paradise Coast : luxury hotels , trendy shops , the best of world cuisine and a bustling nightlife
Check this offer: 05 nights of hotel + 06 days of rent a car, as from R$ 2.730,00 in 10x.
Call: 3067.0900. click: agaxturviagens.com.br”;Link: https://we.tl/Z2msbLwirx October 24, 2016 Tourism Staff Reports 11 a-h 45 of 57
Instagram posts:
Facebook posts:
October 24, 2016 Tourism Staff Reports 11 a-h 46 of 57
One training and FAM Tour to be scheduled.
Packages on website:
Second training to Ancorado Final stages. be scheduled. FAM BR uro Tour to be scheduled.
Zero hora ad:
Training in Rio Abreu BR Final stages scheduled for October 27.
October 24, 2016 Tourism Staff Reports 11 a-h 47 of 57
MEDIA RESULTS
Media Meetings
Objective & Name Publication/Media Market Follow Up Meeting Notes
Angelica Santa Cruz Introduction and Possibility of future Viagem e Turismo BR Angelica.SantaCruz@abril. Press Trip invitation partnerships com.br
He didn’t have Ricardo Freire agenda for the Introduction and Viaje na Viagem BR Press Trip, but is [email protected] Press Trip invitation om now a great connection
Samantha Chuva Information samantha.chuva@mercad Mercado e Eventos BR Updates exchange from both oeeventos.com.br parts
Karina Information Viagem Cultural BR Updates exchange from both [email protected] parts
Ana Paula Garrido More details about Several outlets BR Press Trip [email protected] the trip m.br October 24, 2016 Tourism Staff Reports 11 a-h 48 of 57
Maurício Oliveira More details about Trilhas e Aventuras BR Press Trip invitation mauricio@trilhaseaventur the trip as.com.br
Introduction of new He is onboard for an Márcio Nel Cimatti PR and Paradise individual Press A Janela Laranja BR [email protected] Coast; possible Trip, especially influencer trips focused on family
Fred Marvila More details about Sunday Cooks BR Press Trip invitation [email protected] the trip m
Patrícia Chemin More details about Qual Viagem BR Press Trip invitation [email protected] the trip om
Cláudia Amorin More details about O Globo BR Press Trip invitation [email protected] the trip om.br
DIGITAL RESULTS
October 24, 2016 Tourism Staff Reports 11 a-h 49 of 57
Rubia Rubita
Vitoria Realty
Viajali
October 24, 2016 Tourism Staff Reports 11 a-h 50 of 57
ONLINE RESULTS
• O Globo http://blogs.oglobo.globo.com/florida/post/uma-praia-mais-do-que-escondidinha.html
• Dicas da Disney e Orlando http://www.dicasdadisneyeorlando.com.br/planejamento/naples-na-florida/
• Rubia Rubita http://www.rubiarubitahome.com/single-post/2016/09/07/Conhecendo-a-Fl%C3%B3rida
• Vitoria Realty http://www.vitoriarealty.com/blog/curiosidades/6-destinos-alem-de-orlando-e-miami-igualmente-belissimos
• Viajali https://www.viajali.com.br/dicas-para-aproveitar-viagem-a-florida/
MEDIA VALUE
MEDIA SUBJECT PUBL. DATE MEDIA VALUE CIRCULATION
O Globo A beach very well hidden 09/07 USD 13.000,00 3.900.000
Dicas da Disney e Orlando Naples in Florida September USD 1.300,00 11.000
Rubia Rubita Knowing Florida 09/07 USD 800,00 4.000
6 destinations beyond USD 1.210,00 7.000 Vitoria Realty Orlando and Miami 09/21
24 tips to make the most of USD 1.900,00 14.000 Viajali your next Florida trip September
Total USD 18.210,00 3.936.000
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We have now over 4,430 likes on the page.
October 24, 2016 Tourism Staff Reports 11 a-h 51 of 57
Post with video Post with videos shared from partners
Promoting Stone Crab Festival Promoting children’s day travel
October 24, 2016 Tourism Staff Reports 11 a-h 52 of 57
Video posts
Promotional posts
Planned Work for October:
• Agaxtur training in Sorocaba and São Jose do Rio Preto on Oct 4 and 6, respectively • Abreu training in Rio on the 27th • Training with Trend to be scheduled • Training with Sanchat on the 31st • Regular sales calls and visits • At least 1 press release for the media • At least 10 media calls/meetings
October 24, 2016 Tourism Staff Reports 11 a-h 53 of 57
VISITOR SERVICES REPORT- Lori Lou Waddell
September 2016
Visitor Profiles
Month Big Oasis Everglades Immokalee Marco Naples YTD Total Cypress Island Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Jan 2016 13,771 10,393 10,533 91 1014 1,451 37,253 Feb 2016 11,330 17,095 12,849 86 1175 1,135 43,670 Mar 2016 10,619 16,897 15,209 156 1067 829 44,777 Apr 2016 4,803 8,938 8,689 175 556 443 23,604 May 2016 3,028 6,744 2,625 102 361 376 13,236 Jun 2016 2,794 5,211 2,253 270 354 10,882 Jul 2016 3,087 7,183 2,500 60 263 307 13,400 Aug 2016 2,287 5,908 2,828 72 269 393 11,757 Sept 2016 1,603 3,874 1,360 139 236 332
Naples and Marco Island Visitor Information Center Visitor Origins Rhode Island Texas WisonsinDistrictAlaska of Pennsylvania TennesseeWestWashingtonVermontVirginia VirginiaCalifornia Connecticut 1% SouthSouth Carolina Dakota1% 1% DelawareColumbia1% 7% 1% 0%0% 0% 5% 0%0% 0% North CarolinaOklahoma 1% 0% New York 3% Ohio New Jersey 10% 2% New Hampshire Florida 41% Missouri1%Nebraska 1%0% Minnesota 1% Michigan Illinois 5% Massachusetts 12% 4%LouisianaKentuckyKansasMaineIndiana Maryland Iowa Georgia 0%0%0%0% 1% 1% 2%
October 24, 2016 Tourism Staff Reports 11 a-h 54 of 57
Naples and Marco Island Visitor Information Center Visitor Origins
U.K. ArgentinaBelgium Brasil Switzerland 15% 4% 0% 7% INT'L ORIGINS 2%
Sweden Canada 5% 13%
SpainNewNetherlands Malaysia Zealand CubaChinaFranceFinlandDenmark 2% 0%0%0% 0%0%0%0%0% IrelandIsrael 0%0% Italy Germany 4% 42% HollandIndia 0%7%
Naples Visitor Information Center
VISITATION
FIRST VISIT- YES 36%
FIRST VISIT- NO 64%
FAMILY/ ACCOMODATIONS FRIEND 2ND 9% HOME 18% HOTEL/ MOTEL Seasonal 55% RENTAL 18% October 24, 2016 Tourism Staff Reports 11 a-h 55 of 57
Naples Visitor Information Center
REASON FOR VISIT MTG/ OTHER 8%
LEISURE 92%
Both FLY & TRANSPORTATION DRIVE 13% FLY 27%
DRIVE 60%
Activities for the Period • Respond to all email inquiries relating to tourism • Distribute VIC rack cards to: Naples Airport, Train Depot Museum, location of previous Visitor Information Center to assist guests looking for current location • Distribute Naples VIC rack cards to Marco Island VIC. Pick up Marco Island Visitor Guides for Naples VIC. • Share Naples calendar of events with Marco Island-reciprocal to add all Marco events. • Emergency preparedness & procedures for hurricane Matthew-coordination with CVB for available hotel rooms and shelters for safety, attraction closures, road conditions, weather conditions. • Red Tide alert information • Distribute Paradise Coast Visitor Guides to Immokalee VIC • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center October 24, 2016 Tourism Staff Reports 11 a-h 56 of 57
• Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update Calendar of Events for GNCC, Third Street South and Fifth Avenue South • Manage daily operation of Visitor Information Center
Distribution • 140 Additional Downtown Guides to Inn on Fifth • 200 Additional Downtown Guides to Naples Bay Resort • 60 Naples on the Gulf and Downtown Guides =Wedding • 50 Naples on the Gulf, Downtown Guide, Paradise Coast Visitor Guide, Bike Maps=Physionetics potential employees moving to Naples • 115 Naples on the Gulf and Paradise Coast=Conference • 175 Downtown Guides to Naples Grande
Attendance
• Chamber of Commerce monthly events • Sports Council of Collier County meeting at Naples Bay Resort • CVB Sales Lunch Meeting • Concierge Event at Naples at Waterside Shops • Coffee with a Cop-5th Avenue South Starbucks • TDC Meeting Completed FAM Schedule to-date for 2016 – 2017
DATE TIME ADDRESS
PURE NAPLES 10/25/2016 9:30AM 1200 5th Avenue So. Tin City
EVERGLADES AREA TOURS 11/10/2016 1:30pm 238 Mamie Street, Chokoloskee
BOTANIC GARDENS 11/16/2016 3:30pm 4820 Bayshore Drive NAPLES BAY RESORT 11/22/2016 10:30am 1500 5th Avenue South
NAPLES PRINCESS 11/29/2016 12-1:30pm 550 Port of Call Way 1010 6th Avenue South-Transportation offered by NT&T Tours/ Coastal Tour offered by Pure Florida/ Lunch offered by Pincher’s Crab Shack/ Museum tour NT&T WOOTENS or 8:15am - offered by Edison & Ford Winter FT. Myers trip 12/6/2016 4:30pm Estates.
REVS 12/16/2016 10am 2500 South Horseshoe Drive October 24, 2016 Tourism Staff Reports 11 a-h 57 of 57
MARCO PRINCESS 12/20/2016 12-2pm 951 Bald Eagle Drive, Marco Island
ESCALANTE February planning 290 5th Avenue South INN AT PELICAN BAY waiting 800 Vanderbilt Beach Road
RESIDENCE INN 1/17/2017 5:00PM 4075 Tamiami Trail North 506 1st Street, Immokalee- SEMINOLE CASINO Transportation offered by Dolphin HOTEL 1/10/2017 11:00am Transportation HOLOCAUST MUSEUM 1/25/2017 10:00am 4760 Tamiami Trail North