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Strategic Partnerships in Dance

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Strategic Partnerships in Dance Photo by Donald Lee. by Photo Summary Objectives Dreamwalker Dance Company. In recognition of our love to On June 23 and 24, 2016, 24 In the House of Commons on the dance I would like to celebrate senior leaders and board morning of April 22, 2016, the MP all those right across Canada members from arts institutions for Davenport, Julie Dzerowicz, who contribute to engaging across Canada gathered in said the following in support of Canadians through dance in Toronto to discuss opportunities National Dance Week. their communities.” for collaboration between and among Canadian dance service “Madam Speaker, today on As Ms. Dzerowicz attests, organizations. Over the two April 22, we mark the beginning dance in Canada is well-loved days, the group reviewed a case of National Dance Week, a and well-utilized and yet the study of a successful merger cross-Canada celebration of dance sector is struggling to be in the UK dance community, dance. The week will culminate sustainable. Donor pools were heard and discussed data from on April 29, which is recognized reduced following the recession interviews with eleven diverse as International Dance Day. of 2008 and many in the sector dance professionals, and shared Madam Speaker, Canadians are less able to establish and testimonials about donor and love to dance. We like to see retain audiences. Changes in funder concerns, particularly dance. In 2013 there were funding models for the arts, the perceived duplication of more than 1.1 million attendees feedback from juries and donor services. The session concluded to 2,700 performances by 88 bodies, and comments from with a series of concrete designs Canadian dance companies. individuals and institutions and recommendations and since We volunteer for dance. all suggest that duplication in that time, members of this group Forty-two hundred volunteers dance service organizations have continued to explore the collectively contributed 8,200 is a concern. The ability to be need and desire for mergers of hours of their time to see responsive to sectoral needs has dance service organizations in these dance companies in been hindered by obstacles at Canada. 2013. Our children love to both the individual and collective dance. In 2013, over 625,000 levels: attitudes of scarcity, Canadian kids and youths were long-standing conventions, small registered in organized dance, institution sizes, and external making dance the third most pressures. popular organized physical activity. I am proud to say that Ultimately, this group met to my riding of Davenport is rich discuss mergers in dance service with these dance programs organizations, to learn from and organizations, including the successes and struggles of another set of dance 1 organizations that succeeded in had a joint board meeting that Process merging in the UK, to address the led to a report that discussed a fears and the assumptions that merger. In 2012, Dance Ontario Representatives from various could impede progress and most and CADA-ON commissioned arts service organizations (See importantly to generate solutions. research about the possibility Appendix A) were convened by With appropriate research, open of the two organizations the Canadian Dance Assembly communication and sincere merging. The Canadian Dance on June 23 and 24 at the National commitment, Canadian dance Assembly performed an internal Ballet of Canada in Toronto, service organizations can reinvent membership survey at the end of Ontario to discuss strategic themselves to support their 2013. The results were generally partnerships in dance. On the members and audiences now and positive, though members first day, Caroline Miller, former into the future. wanted more political advocacy, director of Dance UK, presented clearer and more frequent her experience of mergers in the communication, and more value UK dance community. The group History for the membership dues. then reviewed and responded to the summary of interviews In parallel, activity in the UK The Strategic Partnerships in conducted prior to the session. offers a living case to examine Dance process is part of a longer On Day 2 the group used service as Dance UK merged with 1 dialogue. Mergers have been design principles to prototype Association of Dance of the publicly considered in dance structures for a consolidated African Diaspora (ADAD), National for the past seven years but the body or bodies in dance. The Dance Teachers Association challenges go back decades. day concluded with a set of (NDTA), and Youth Dance England Several documents framed the questions about next steps, in 2016, after 5 years of work and discussion including the proposal recommendations for additional negotiation. for financial support from the action, and public commitments, all of which are contained within Canada Council for the Arts that In Canada, seven support and this report. made it possible. service organizations for dance were invited to participate in the Dance service organizations in Leadership for Change process. Canada started to decentralize The parties had a successful Findings beginning at the Dance in Canada history of working together, and conference of 1977. But feedback other arts service organizations The discussion can be broken from juries about duplication at were included to provide into five parts: dance service organizations has complementary perspectives. made the question of mergers 1. the experience of Dance UK a recent issue. As a result, the Banff Centre for Arts and 2. the feedback from the 11 Canadian Dance Assembly Creativity was selected to qualitative interviews submitted a Leadership for host, design, and facilitate the Change application to initiate process. Banff Centre’s Jerrold 3. impediments to change the first of five annual meetings McGrath was supported by about strategic partnerships and Nova Bhattacharya, former Chair 4. designs for the future, and mergers. These meetings include of the Toronto Arts Council’s participants and observers from Dance Committee and member 5. recommendations and Indigenous practice, disability of Toronto Art Council’s board commitments arts, and culture-specific forms of directors since 2011. Ms. so that they can contribute their Bhattacharya is also a founding perspectives on service. member of South Asian Dance Alliance Canada, past treasurer In 2008, the national arts and co-chair of Canadian Alliance services organizations of of Dance Artists – Ontario the Performing Arts Alliance Chapter, and a practicing (Orchestras Canada, Opera. choreographer and producer. ca, CAPACOA, CDA, and PACT) 1 Service Design refers to a design process that focuses on the experiences of people in the delivery of a service. Banff Centre for Arts and Creativity has developed a number of approaches to generating service designs that consider the human, material, infrastructure, and communicative components of service delivery. 2 1. THE EXPERIENCE OF 8. Due diligence / Legal / HR of duplication of services, DANCE UK income and expenditure 9. Keep communicating analysis, potential growth areas When Dance UK addressed the for income, potential merger 10. New website and CRM / question of mergers, the process partners, and a scoring system database, new name and took five years to realize. Caroline to identify the best potential branding Miller, former director of Dance partners to pursue. Related to UK, offered a detailed summary of 11. Appointing new chair and chief Recommendation #2, funders the merger process and lessons executive should be sought to support the learned as a result. Ms. Miller also research phase. stayed with the group for the full 12. Launch of the new two days, offering her insight into organization Recommendation #2: subsequent conversations. Demonstrate early that a merger 13. Post-merger can bring additional financial Dance UK began consolidation in resources November of 2010. The following The assembled Leadership for material is taken directly Change group discussed the UK Conversations in dance are often from Caroline Miller and her experience and the implications defined by language of scarcity. presentation to the group, and for collaboration in the Support for consolidation will roughly outlines the process. For Canadian context. The following require early examples of how a more detailed chronology of recommendations derive from extra financial resources can the Dance UK experience, see this discussion and the summary be procured as a result of the Appendix B. documentation. merger process. The UK saw several foundations and Arts 1. Data collection Recommendation #1: Solid data Council England offer public and and research is key – boards financial support for the merger 2. Open discussions with and directors need evidence to process and the same needs partners make informed decisions about to be true for Canada. Dance potential mergers 3. Secure resources to pursue UK successfully applied for an Arts Council England Catalyst merger Data support better decision- grant which secured the first making, can allay stakeholders’ 4. Management and board shared staff positions for Dance fears and help staff feel retreat UK, Youth Dance England and connected to and confident in the Association of Dance of the the new direction. Based on 5. Communication African Diaspora. None of the Caroline Miller’s experience partners could have afforded a 6. Joint Arts Council England and group discussion, potential fundraising team as individual application research includes environmental organizations. Dance UK also analysis,
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