Japanese Confectionery Market Review

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Japanese Confectionery Market Review Ezaki Glico Lotte Co., Ltd. “There are a variety of ways that “We will continue to promote xylitol healthy snacks will be developing in products as well as other products that the near future. It will take time for are designated as healthy foods. It is this field to be established as a new important for us to help consumers snack segment—it is still in a transi- understand the advantages of healthy tion period. This is a new part of the foods for oral care. Consumers have Katsuhisa Ezaki business that cannot be compared to already acknowledged the positive Takeo Shigemitsu the conventional quality, volume and pricing of tradi- effects of polyphenols in cacao.Traditional Japanese choco- tional snacks.” late products need to be combined with healthy aspects.” Morinaga Meiji Seika Kaisha, Ltd. “As consumers mature so do their “In order to combine luxury with tastes. For chocolate consumption this snacking, we have tried a tie-in with signals a gowing demand for an adult Maxim’s de Paris. In addition, we are taste in chocolates. The confectionery investigating the possibility of sell- products that people enjoy have always ing snacks through mail order. We been an expression of aspects of their are facing an age when we cannot sell Gota Morinaga lives. This means that confectionery only through the conventional sales Naotada Sato that fails to mesh with our daily lives is destined to dis- channels. We are also developing our strategy for the appear. We cannot overlook the changing Japanese Chinese market. We will have a chocolate factory com- lifestyle. People are requesting quality as well as value.The pleted in Shanghai in May. Our target is to sell ¥10 bil- bitter taste of Venezuelan dark chocolate provides a value lion in the first three years.” that we could not achieve with previous milk chocolates.” Top Kashi Companies in Japan — 2004 Sales unit in ¥100 million Rank Company Sales Rank Company Sales Rank Company Sales Rank Company Sales 1 Meiji Seika ¥2,719 14 Koikeya G ¥228 26 Shoei Kashi ¥125 39 Maruhiko Seika ¥51 2 Lotte Shoji ¥1,610 15 Cadbury Japan ¥220 27 Oyatsu Company ¥122 40 Sansei Food ¥50 3 Morinaga & Co. ¥1,495 16 Sanko Seika ¥203 28 Asahi Food & Health. ¥105 41 Ginbis ¥47 4 Ezaki Glico ¥1,346 17 Kanro ¥185 29 Nobel Seika ¥98 42 AbekoSeika ¥45 5 Calbee ¥939 18 Iwatuka Seika ¥177 30 Yoneya ¥91 43 Hinodeya Seika ¥43 6 Borbon ¥841 19 Denroku ¥167 31 Meiji Chewing Gum ¥90 44 Senjakuame ¥41 7 Fujiya ¥790 20 Meito Sungyo ¥166 32 Kuriyama Beika ¥88 45 Takara Seika ¥41 8 Kameda Seika ¥629 21 UHA Mikakuto ¥160 33 Bonchi ¥86 46 Sakuma Seika ¥40 9 Kanebo Foods ¥465 22 Furuta Seika ¥156 34 Matsuo Seika ¥64 47 Akutagawa Seika ¥39 10 Yamazaki Nabisco ¥343 23 Kasugai Seika ¥155 35 Ito Seika ¥64 48 Ribon ¥37 11 Imuraya Seika ¥287 24 Nissin Cisco ¥152 36 Izumi Seika ¥63 49 Amanoya ¥37 12 Nestlé Confect. ¥240 25 Tivolli Tivon ¥145 37 Japan Frito Lay ¥63 50 Lion Kashi ¥37 13 Kabaya Food ¥234 38 Echigo Seika ¥56 The Manufacturing Confectioner • March 2006 37.

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Western Confectionery Products
Foreign Agricultural Service GAIN Report Global Agriculture Information Network Approved by: Date:07/30/99 Sarah D. Hanson GAIN Report #JA9052 U.S. Embassy Market Brief Japan : Food Processing Sector - Western Confectionery Products This report was prepared by the USDA’s Foreign Agricultural Service for U.S. exporters of food and agricultural products. This information is in the public domain and may be reprinted without permission. Use of commercial or trade names does not imply approval nor constitute endorsement by USDA/FAS. Tokyo[JA1], JA GAIN Report #JA9052 Page 1 of 7 WESTERN CONFECTIONERY OVERALL TRENDS Chart 1. Sales of Western Confectionery in Japan The Japanese confectionery market has been (1997) weak since the 1980's with sales declining since Caramel Candy 3% 1993 after the collapse of the bubble economy. 20% Nevertheless, strong growth is expected in certain niches such as sugarless and diet products as well as confectionery that contain vitamins and Chocolate other nutritional supplements. In 1997, total sales 54% of confectionery products topped 546 billion yen Chewing Gum (4.5 billion USD), a decline of 1.7 percent from 23% 1996. The sales quantity in 1997 was 377,000 metric tons showing a growth of 3.7 percent from 1994. Domestic production of chocolate, candy and chewing gum accounted for 93% of the total sweet substitutes for sugar such as xylitol. Under confectionery supply in Japan, using mainly these circumstances, confectionery manufacturers imported ingredients. Total domestic production are focusing more on quality, health, hygiene and fell from 391,400 metric tons in 1996 to value and are increasingly targeting niche markets 390,100 in 1997.
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