Ringier Management Conference: Finding inspiration in first-rate speakers DMO The Energy cosmos Programmed In-house journal for success June 2015

American war photographer Lynsey Addario talks about her life and her job «It’s a calling» CONTENTS

4 «I’m grateful I’m still alive» American photographer Lynsey June edition Addario captures images of war, terror and hunger. While pregnant, she of DOMO as photographed children in Somalia; she was abducted, and she won a Pulitzer e-magazine Prize. Her faith in journalism is the stuff that movies are made of. Says star 4 12 director . 12 Inspiration in the mountains «Do something!» was the appeal at the Ringier Management Conference in Davos. The focus was on entrepreneur- ialism, change and global digitalization. 16 Focus on Ringier The best press photos of the last quarter from around the world. 18 Cool music and snappy patter Twelve years ago, Energy began broadcasting in Switzerland. Today the Energy cosmos encompasses radio stations in Zurich, Bern and Basel, a TV channel, Apps and top-notch events: a success story. 24 Inhouse Ringier Romandy leads the way: an online portal, a daily, a weekly and a women’s magazine are united in one newsroom. A brilliant balancing act! 26 Ringier meets the stars The man from the moon visits Switzerland, and DOMO author René Haenig rises to the occasion. The 4 upshot: Apollo-11 astronaut Buzz Aldrin is like «Star Trek» - only better. 28 Michael Ringier When power trumps fair competition, the bottom line is: The same rules apply to – almost – everyone. 29 Collecting Lines - 20 years of 18 the Ringier Collection The two anniversary exhibitions focus on drawings and works on paper. 30 Anniversaries Obituary / Employment Anniversaries / Recommended reading. Cover: Balazs Gardi / balazsgardi.com 16 29 Publishing Information Publisher: Ringier AG, Corporate Communications. Executive Editor: Edi Estermann, CCO, Dufourstrasse 23, 8008 Zurich. Editor-in-chief: Bettina Bono. Contributors: Ulli Glantz (visual realization), René Haenig, Peter Hossli, Michael Ernst 24 Merz. Translators: Xavier Pellegrini/Textes.ch (French), Claudia Bodmer (English), Ioana Chivoiu (Romanian), Lin Chao/Yuan Pei Translation (Chinese). Proofreading: Regula Osman, Peter Hofer, Kurt Schuiki (German), Patrick Morier-Genoud (French), Claudia Bodmer (English), Mihaela Stănculescu (Romanian). Layout /Production: Zuni Halpern (Switzerland), Jinrong Zheng (China). Image Editing: Ringier Redaktions Services Zurich. Druck: Ringier Print Ostrava and SNP Leefung Printers. No portion may be reprinted without the editor’s permission. Circulation: 12,400 copies. DOMO international is published in German, French, English, Romanian and Chinese. 26 Photos: Nichole Sobecki, Thomas Buchwalder, Geri Born (2), David Birri for Schweizer Illustrierte, Energy/Handout, Charly Hug, Nadja Athanasiou for Landliebe DOMO – June 2015 | 3 Photography «I’m Grateful I’m Still Alive»

American photographer Lynsey Addario captures images of war, terror and hunger. October 2007, in She focuses on the world of women while the Korengal Valley in trying to combine her passion for the job . U.S. soldiers help with a normal life. wounded comrades walk to Interview: Peter Hossli Photos: Lynsey Addario / Reportage a helicopter.

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merican-born Lynsey Addario forgetting that women are pregnant How does being a mother change your A (41) first got into photography in and giving birth every single day in understanding of the suffering you’ve . She was inspired by an Somalia. Why don’t you care about covered? exhibition by Brazilian photographer the women in Somalia who are preg- It’s just enhanced my understanding. Sebastião Salgado (71) in Buenos nant and giving birth under those I’ve always been extremely compas- Aires. Later, she travelled through conditions? sionate and I’ve always tried to un- Cuba, and in 2000 went to Afghani- derstand what people are going stan to portray the country under But are you careless? through. But I think, as a mother I rule. Newspapers and mag- I don’t think of myself as careless. I can now really understand that bond azines like «», went there to cover the drought, and that visceral sort of need to keep «Time» and «National Geographic» which was not fighting, and it was a your child alive and healthy, provide began to take notice of her. Since four-day trip. them with the safety and all of the then, Addario has travelled to sever- things a child needs. al war zones and crisis areas, includ- Still, you put yourself and your child ing , the Congo, and Paki- in danger. And how has it changed your work? stan. In March 2011, she was I wasn’t having any complications I’m not really working on the front kidnapped in Libya along with three with my pregnancy. I was very line any more. I continue to work in other journalists. She has won a Pu- healthy. If they’re so angry with a war zones. I’m working in Iraq and litzer Prize and a MacArthur Fellow- journalist going in there for four days Afghanistan and all those places, but ship. they should really focus their energy I’m sort of a step back. I’m focusing on women in Somalia. more on civilians; I’m focusing on refugees a lot. So I’m trying to do the In Somalia, you photographed work from a little removed. children with medical needs. They needed a doctor. What could you do Journalists say that you’re only as with a camera? good as your last story… Well, I’m a journalist. Basically. I’m … sure… comfortably photographing peo- ple who are in need of a doctor. If I … how afraid were you that you show their condition and show the wouldn’t be as good anymore once Mogadishu, fact that there are hundreds of chil- you had a child? Somalia, August dren suffering from malnutrition Oh, I was terrified. I was so ambiva- 2011. This boy at the height of the drought in the lent about getting pregnant because suffers from Horn of , then aid agencies I just didn’t understand how I would measles and will go in or policy members will do continue to do the work and be a malnourishment. something to help people. For me, mother. I didn’t know if I’d still be the greatest tool I have is my camera. able to travel, if I’d even be able to leave my son. In my entire adult life, ting to the place where I need to tell living, I believe in it, and I see the hanging out. I’m not going in there A journalist’s work is her life. It all I cared about were my stories. these stories, be a messenger, get the impact I’m making – I see the ability with sort of my camera blazing in defined who we are. It’s not just a job. word out. And those are the things to educate people, to help people, to people’s faces. What is it for you? You have a tremendous work ethic. that drive me. Adrenaline is certain- get policy makers to react – and then I’m not doing this job for money. I’m What drives you? ly present in combat, but I’d say suddenly I can’t stop. It’s certainly What advantages do you have as a doing this job because I believe in it. I put an extraordinary amount of combat is like, you know, five percent not about the bravado. It’s very frus- woman photographer in a conflict Ms. Addario, you felt your unborn son People need to see what’s happening pressure on myself. My parents are of what I do. trating to me when people use the zone? for the first time when you entered to other people around the world. extremely hard working. They raised word addiction. It’s such a superfi- In a conflict zone, I just think it Somalia. What went through your People need to have perspective, us with an incredible But as a war photographer… cial, dismissive way of talking about doesn’t matter if you’re a man or a head? when there are humanitarian crises, work ethic. My grandpar- … I’m always sort of confused by the people who have dedicated their woman. Things are happening very Lynsey Addario: It was a very difficult human rights abuses, or war. It’s our ents are Italian. One of war photographer title, because I lives to something so much more quickly and it’s really just a matter of time for me. I was ambivalent about responsibility in the developed West- my grandmothers came honestly I don’t think I’m a very good important. how quickly you move and what being pregnant. And I was in denial. ern world to look at these things and over to Ellis Island from combat photographer. I happen to you’re looking for. I knew I wanted a family, but as a to see what we can do to help. Southern Italy. My have worked in a lot of war zones, but Robert Frank once told me that when woman with this profession I grandparents were very that’s primarily because I was doing he started out, people would let him You work a lot in Muslim countries. couldn’t figure out how I would man- You were photographing a child poor. And so they had to other stories on civilians that happen photograph them, but now nobody How difficult is it being a woman age it while being on the road all the dying while you felt your son kicking Lynsey Addario work very hard for everything they to be in war zones. wants to grant him a picture. How do there? time. And there were no women who inside you. What happened at that and her son Lukas. had. And so maybe that sort of strug- you gain people’s trust? When I’m working on feature stories did what I do, who had families. So I moment? The photographer gle, that work ethic, came from there. Why don’t you like to be called a war On a feature story I really take the in the Muslim world, it’s a huge ad- could not imagine really didn’t have any role models. It’s devastating and traumatic to becoming a moth- photographer? time to talk to people, to explain why vantage being a woman, because watch a child die whether I’m preg- er. She thought How do you turn it off? It doesn’t seem to fit me. There are a I’m there, why I think it’s important obviously these societies are segre- And how did you deal with your nant or not. The fact that I was preg- she would not be I don’t know. I wish I did. lot of photographers who dedicate to tell their story. I spend a lot of time gated by gender and so I have great ambivalence? nant and my son was kicking inside able to travel to themselves exclusively to war. I’m without taking any pictures. By the access to women. crisis areas any- I kept working in all the places I usu- me, that just made it all the more more. That is why Some war photographers are adrena- not one of them. Even when I’m in a time I actually go to shoot, people do ally worked. devastating. But for me, I would she worked almost line junkies. And you? war zone, I’m rarely focusing on feel comfortable and they under- You were kidnapped in Iraq, and later rather be there with my camera and up to her son’s If I’m in a combat situation and being combat. stand what I’m looking for. Just last in Libya. Who do you blame for this? Somalia is one of the most dangerous feel like I’m doing something to help birth on Decem- shot at, obviously I feel the adrena- week was in India and I was photo- The blame is mine. I knew what I was ber 28, 2011. Now, places in the world. Some people those people than sit back at home in she no longer line. Everyone does. It’s a natural When a tragedy begins, you are there. graphing maternal-health issues. It’s getting myself into. You cover a war would say you’re careless. my privileged existence without takes pictures on byproduct of combat. But for me, it’s Isn’t this an addiction? a very intimate story. A lot of the time and there are dangers. We accepted People making those comments are doing anything. battlefields. more about the story; it’s about get- No. I think it’s a calling. I do it for a I’m just talking to the women, I’m this as journalists – that these „

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an effect, but losing a lot of friends does take a toll. I don’t want to walk away from this job, but I need to sort of redraw the boundaries and figure out how I can keep working and working in a way where I’ll stay alive.

How do you stay alive when bullets are flying or when you are in a danger- ous situation? I’m the first person flat on my stom- ach hiding, finding a place to hide. My combat pictures are not very good because I’m not taking many pictures.

But how do you stay alive? Some of it is luck. Some of it is being very quick to find cover and to stay For years, Lynsey down. And, I think it is just having Addario thought some knowledge and experience on she could not where to go. reconcile her job with a family. Then she met What are you willing to sacrifice for a journalist Paul de good photograph? Bendern. They For me, the first priority is to stay were married on July 4th, 2009 alive, because if I’m dead, I can’t do and live in London anything. The second issue is to try with their son and get in a position where I have Lukas. cover, I’m shielded by something, whether it’s a wall or rocks or some- thing and to try and shoot from that position. If it’s not possible to get cover, then I’m going to leave.

Why does the death of a journalist in a war zone make much more news than a civilian’s? It’s sad. A life is a life. It doesn’t mat- ter if you’re a journalist or a civilian. When we lose human lives, it’s hor- Two Afghan rible. Personally, I feel more connect- women in burqas. ed when I hear that a journalist has In the Islamic died because I feel like we are a world, Addario family. Journalists provide an impor- has access to the tant service for our society. They realm of women. should be respected as neutral ob- servers and should not be targeted.

„ things can happen, especially in rible and terrifying because I kept sort of clanking. And he grabbed my really about trying to help the people tral when you’re in a conflict zone? You address your love life in your Libya. I’m grateful I’m still alive. thinking, will this lead to rape? But I feet and started trying to pull me out I’m photographing. It’s everything for me. My job is to book. Why? could hear my male colleagues and I of the cell alone. And I inched up to document what I see and put it out Well, I wasn’t going to, initially. My Why did you feel guilty for getting just felt like, clearly, I’m not getting , who was lying next You have not only seen violence, you there. Of course I have my own opin- editor at Penguin really encouraged better treatment than the kidnapped that treatment because I’m a woman. to me, and I sort of spooned him like have seen evil. How has this affected ions but I actually don’t care where me to, because she felt like one of the men did? And so, I felt guilty that I was being as if he were my husband, and I said, your view of humankind? your loyalties lie. My job is to get your great struggles of this work is trying I could hear my male colleagues spared that kind of abuse. «Anthony». The guy just looked at us I don’t experience these things in a interview, take your photograph, to have a personal life. grunting while getting smashed in and walked out. vacuum. I carry them with me every- give it to the New York Times, and the back of the head with gun butts, You were terrified of getting raped, where I go. I’ve seen that human give it to National Geographic. She’s right. and I just thought, why is it fair that but you weren’t. How do you explain You photographed a woman that beings are capable of the most vio- But I didn’t want my talking about I’m being spared this kind of physical that? was raped by nine men. How can you lent, aggressive and evil forms of You have lost friends. How does that my personal life to take away from abuse because of my gender? I was with my three male colleagues, absorb that much pain? behavior. But I also see that they’re affect you? my professionalism. It really helps and I was not separated from them, I try and channel it in my work, and I capable of the most wonderful and It affects me tremendously. That is give a sense of just how hard it is to You were groped. Wasn’t that just as fortunately. One night a guy came try and channel it in getting those generous, the exact opposite. another reason why I’ve sort of have a life when you do this kind of horrible? and opened the door when we had all pictures out there. It’s not about me slowed down a little bit in terms of work. Everything about this work has Of course it was disgusting and hor- fallen asleep, and I heard the door seeing all these horrible things. It’s How important is it for you to be neu- covering war. Being a mother has had to do with being there, and that „

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„ means getting on the Two U.S. Marines Memoirs and first plane when some- of the «female thing happens. It means engagement Hollywood leaving a date in the mid- team» in their tent dle of a dinner. It means at Camp Delhi in missing your loved ones’ Afghanistan. birthdays and weddings. It means not being pres- Anthony Shadid ent for most of what are traditionally (1968 – 2012) was considered some of the most impor- a correspondent for «The New York tant moments in people’s lives. There Times» in Beirut. are very few people who can under- In Libya, he kept stand that. And I wanted to put it out Lynsey Addario there. I wanted to show that there are from being raped. In 2012 he died incredible sacrifices that people who from an asthma do this work make. attack in Syria. You accepted that your boyfriend was cheating on you while you were away – because you cheated on him with your work? I didn’t have that sort of astute per- spective because I was in love and I was heartbroken. I just thought, how can this happen to me, I’m so in love with this person, doesn’t he know that? I In March 2011, Lynsey Addario was love him and I just have to photographing the Arab Spring in do this for my work. In Libya, when she was abducted along retrospect I understand with three colleagues. Following her that you can’t really leave release she wrote her memoirs. She someone for two, three has now published her moving months at a time and ex- autobiography, «It’s What I Do: A pect them to put up with Photographer’s Life of Love and War», it. Basically you get out of an excellent book about journalism. a relationship what you Addario describes in compelling put in. And I realized at fashion her sheltered youth in some point I was not will- , her first encounters with British photo- ing to miss the story to be a good girl- photography in Argentina and Cuba, journalist Tim friend or to be home. and how passionately she pursues her Hetherington profession. Even before 9/11, she had (1970 – 2011) and American Your future husband told you: «I love done features on Afghanistan. Later photographer you. I am here. Do your work, and come she returned to take pictures of the Chris Hondros back when you finish. I will be here war in Iraq, captured cruelties in the (1970 – 2011) were waiting for you.» What sort of relief Congo, depicted the hunger in close friends of Lynsey Addario’s. was this for you? Somalia. In a way that is both personal She had worked Believe me, that was like poetry to me. and honest, Addario recounts the with Hethering- I was like, okay, are you serious? Do difficulty of combining her job with ton (top) in the you exist? Paul was a journalist for Isn’t it just too egoistic? But I never thought, I’m just gonna photo book at that moment. Literary a script written as yet. So I think it’s living in a real relationship. Korengal Valley in northeastern many years. He was at Reuters for 16 It’s a selfish profession; it is difficult quit. That’s not the way I am. agents approached me after Libya, incredibly humbling. The most excit- Afghanistan. Both years. He understands intrinsically on our loved ones. I understand that. who said there aren’t many women ing thing for me is that people might photographers what I do. He’s totally passionate But our world is changing. It’s not that What story satisfied you the most, who do this work and I should consid- pay attention to the issues that I care died on April 20th, about his work, and he’s been support- Paris and London are safe now in a and why? er doing it. about. People actually watch Holly- 2011 in an attack in Libya. ive. He’s not threatened by my love for way that other places are not, because No, I don’t have that. I’m sort of per- wood movies. It’s just one more plat- my work, and I think that’s one of the the targets of terrorism are every- petually unsatisfied. I always think Steven Spielberg bought the rights to form to get out those issues my col- most important things in a relation- where. I’m a failure. your book. leagues and I care about. ship. I can be with someone where … Steven Spielberg did not buy the we’re partners. We understand each Your colleague said he can’t do this How did you realize that your life is a rights. Warner Brothers optioned the What’s more important to you: love or other, we respect each other, and we anymore. Have you ever been at this book? rights … your work? Hollywood studio Warner Brothers don’t assume that if you’re passionate point? I was never really convinced. To this Now? That’s a hard question to answer. has optioned the rights to Addario’s about something else, it’s taking away After the kidnapping, I didn’t say I’m day I’m still sort of shocked that peo- Now you’re a story. I would say, as I get older – probably – I autobiography. It has been announced from the relationship. never gonna do this again. All of us ple are reading it. After Libya I was Certainly Steven Spielberg and Jennif- don’t know. I can’t really answer it. I that Steven Spielberg («E.T.») will thought, it would be difficult to move going to do a photo book, and then er Lawrence have expressed interest, would say if you had asked me that direct and («The You put your loved ones through hell, forward. I knew that I would step back and Chris Hondros but it’s Hollywood and anything can question ten years ago I wouldn’t have Hunger Games») has been pegged to not only when you’re kidnapped, but for a little bit. I knew that I needed to were killed and I suddenly went into a happen between now and when they hesitated to answer. But now, I can’t play the lead. However, no screenplay when you travel to dangerous places. figure out how I would keep doing it. tailspin and really didn’t want to do a go into production. There hasn’t been really give you a definitive answer. has yet been written at this time.

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Ringier management was in- spired by a group of top-notch speakers in the alpine town of 5 6 Davos. The main discussion points were entrepreneurialism, change and world digitalization.

Text: Peter Hossli Photos: Thomas Buchwalder

1 CEO Marc Walder cess. Ringier emphasizes that his convention; being bold and «passion- at the Ringier family is «a little crazy. A little crazy ate». He maintained that his leader- Management is good; too crazy would be danger- ship style was that of a «democratic Conference in ous.» dictator.» Davos encourages CEO Marc Walder drew a correlation With tousled hair, a flowery suit and executives to between Davos and the current up- a silver tongue is how marketing guru brace for change. heavals in the media business. He Dietmar Dahmen shook up the 115 2 Three alphorn maintained that back in 1860 Davos conference participants. He boister- players ‘a tooting had been a quaint farming village. It ously encouraged people to «break at the Hotel subsequently became a health resort rules, go gangster.» They should steal Intercontinental. for those suffering from tuberculosis; data from Facebook and Google, 3 Photographer following this a ski resort; and today «because nothing else is as dominant Hannes Schmid the alpine town has become an im- in our lives.» «Why?» is no longer the describes his life crucial question; as one of constant rather it is «why change. «A little crazy is good; not?» 4 Journalist Businesses have Hannes Britschgi too crazy would be dangerous» «to attack them- interviewing selves, lest they be former soccer Michael Ringier, publisher attacked by oth- coach Ottmar ers.» Ringier’s ex- Hitzfeld. ecutives should not 5 Axel Springer portant center for conferences like seek how to reinvent themselves. executive Donata the World Economic Forum. «The Rather they need to seek those who Hopfen speaking transformation of Davos took almost would attack Ringier in order to beat about the paywall 160 years,» Walder said. «Today, the the assailants to the punch. at the German world changes a lot faster.» Jovan Protic, Publishing Director at hat do the three colored rings for their religion», Ringier explained 2 «We need to be curious, we need to tabloid «Bild». He went on to show how brands like Ringier Axel Springer, set out to W in the Ringier logo stand for? – were wine merchants. «When they be ambitious – and give our best.» 6 Over one million YouTube, Facebook, Uber or Android «break the code of social media», That was the question that modera- got into the print business, they con- Ringier spoke about the 1.6 billion copies sold: penetrate everyday life and the me- showing how media companies like tor Hannes Britschgi chose to put to sidered that the rings would still be Swiss francs his family has invested Karl-Heinz Bonny dia, and how Ringier began to trans- Ringier can share their valuable con- publisher Michael Ringier in opening appropriate.» in the transformation of the group with the magazine form itself eight years ago, and suc- tent better via Twitter or Facebook. the second day of the Ringier Man- since 2007, to bring Ringier into the he created, ceeded. Digital business already He maintained that content needs to agement Conference 2015. The con- «Nobody has visions.» digital age. «We would really need «Landlust». generates thirty-two percent of the go where the customers are. Protic ference took place in mid-May at In his usual laconic style he chal- three billion, but we simply don’t company’s revenue. advised Ringier executives to hire Davos in the Swiss Alps. «They stand lenged the company’s management. have it.» For him the real question is so-called «social ninjas» – young, hip for the three rings holding together a «Never in my life have I had a vision; not «whether we might lose the mon- Democratic Dictator people who stimulate others to use wine cask,» Michael Ringier ex- nobody has visions,» he said. «Vi- ey, but whether we are doing the The former coach of the FC Bayern social media and understand them. plained, to the surprise of much of sions are an invention of the guild of right thing.» After all, between soccer club, Ottmar Hitzfeld, ex- the audience at the Hotel Interconti- consultants.» What is his counterpro- 25,000 and 30,000 people worldwide plained the secret of his success: al- Paywall at «Bild» nental. His ancestors - «persecuted posal? An appeal to the employees. depend on the new strategy’s suc- ways trying new things; breaking The German tabloid «Bild» has a „

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7 7 «Flow» 8 laus Meyer is one of the speakers at the I’ll tell you one thing I am certainly not: a agined or calculated. editor-in-chief CRingier Management Conference in quitter – someone who gives up. No, I not What has that taught you? Sinja Schütte Davos. Lean and trim, he dresses simply and only fulfill most people’s expectations, I Sometimes the beauty of an idea can ferti- believes in the expensively. His high voice clearly reveals exceed them. That’s the way I want it, lize a process in such a way that you achieve printed word. he is Danish, even when speaking English. that’s the way I like it. results and breakthroughs that you could 8 «Why not?» is So this is the man who created «Noma» in Your Meyer Group comprises restau- never achieve through the calculations of the question to ask Copenhagen, an eatery voted the world’s rants, hotels, catering companies, accountants and project managers. today, according best restaurant four times. He’s the man who cafeterias and «Noma». Beautifully put. to advertising says that good, local food can change the Last year, I sold thirty-five percent of my Not my words. I stole them from author honcho Dietmar world because it provides an identity that shares in «Noma» and a big share in my oth- Pieter Bastiaans. Dahmen. makes people respect nature and their fellow er company, although that enterprise is What next? 9 His wish is to men. He’s also the man who not only rein- still part of my personal holding company. In August I will strike camp in Denmark 9 change the world terpreted the «Noma» concept for South I have decided to take things a bit easier. and emigrate to the United States. through good America but whose thirty micro cafeterias Taking things easier in your case Are you going to open a «Noma» food: top chef located in the slums have created jobs and means building up a new restaurant there? Claus Meyer. future prospects for the poorest of the poor. on another continent – «Gustu» in La Wrong. It will be a food market and a 10 He wants to Paz, another luxury eatery that restaurant at New York’s Grand Central bring Europe Mr. Meyer, are you an idealist or a draws on the region and its products Station. I got the offer and the support of a closer to Russia: realist at heart? for its cuisine. very wealthy American. And it turned into former German Meyer: One thing’s for sure: I used to be Well, I have this crazy idea of wanting to a project – bigger and more comprehensive chancellor Gerhard an idealist. But also: In my own eyes I am give away the culture of food, of eating, for than I had ever imagined. Schröder giving his no ideal, although I am working on devel- the use and benefit of mankind; delicious So where are the poor people in speech on the oping a sense of becoming the best possible food as a weapon against ignorance and this? Schatzalp. „ new «business model», revealed the apostles of digitalization. «Print version of myself. Let’s say, I’m a work in poverty. That worked in Denmark, so I I found them in one of the suburbs, where 11 The heads of Axel Springer executive Donata Hop- is something special.» progress. founded this charity. It is not only sup- there is more poverty, more crime, more Ringier: Chairman fen. «Bild is no longer a newspaper,» With his Nordic sense of humor, It’s impressive how you manage to posed to bring the best things closer to the unemployment and more squalor than 10 of the Board was how she described the conse- Danish top chef Claus Meyer told turn ideas for a better world into poor, but also to provide them with a way anywhere else. The system of micro Michael Ringier; quences of introducing a paywall. about how he taught his fellow Danes movements and create successful out of their misery. cafeterias from Bolivia will be transferred Member of the «Bild is now a media brand» and thus to eat well as well as healthy using businesses. That has a lot to do with Does that work? there. The rest is work. That’s the way I Board Claudio in direct competition with other natural ingredients. realism. «Gustu» is doing better than I ever im- want it, that’s the way I like it.  Cisullo and CEO digital brands like Facebook, You- Up on the Schatzalp former German Photo: Jacob Ehrbahn / Polfoto.dk Marc Walder (from Tube and Netflix. Chancellor Gerhard Schröder spoke the left). Paid content has changed the way of about Russia. 12 Inspiring views thinking at «Bild». Nowadays the is- At the end of the conference, CEO inside and out – sue is not print versus online, it’s paid Marc Walder gave the Ringier execu- from the terrace of versus free, «whether we sell a story tives three assignments: «Do things.» the Hotel or publish it for free.» The same edi- – «Be pushy.» – «Drive change.» As the Intercontinental in tor-in-chief is responsible for both previous speaker, Swiss photogra- Davos. the print edition of «Bild» and for pher Hannes Schmid, had so deeply «Bild Online». moved the participants, Walder 11 Not everybody talked about figures. chose not to give a summary in his «The media of the past still have a wake. Each stage of Schmid’s life had long future ahead of them,» says been «awesome», said Walder. «I Karl-Heinz Bonny. Ten years ago he would like you to go home with his created the country-life magazine story in your head.» «Landlust». Today, the magazine has As a child Schmid had gone barefoot, a circulation of over a million copies. herding sheep and goats, only wear- Bonny’s credo: «Print lives!» ing shoes in winter. Following his Editor-in-chief Sinja Schütte present- apprenticeship he went to Africa and taught himself photography. He «The media of the past still have lived among canni- bals in Indonesia a long future ahead of them» and went on to take 12 some 70,000 pic- Karl-Heinz Bonny, founder of «Landlust» tures of rock stars. He photographed models in the Him- ed «Flow», a women’s magazine, alayas and the Bernese Oberland, which started out in Holland in 2006 took pictures of smoking cowboys in «That’s what I want. and has been published in Germany the Wild West and Formula One driv- since 2013. Its circulation already ers on the salt flats. exceeds 100,000 copies. It focuses on Schmid kept reinventing himself – female readers who want to deceler- which is why he struck a chord with ate and would rather read a book than the Ringier conference participants. That’s the way I like it.» a short message on Twitter. «Paper is His motto: constant change giving a trendy medium,» she contradicted him as well as others meaning.  Text: Michael Ernst Merz

14 | DOMO – June 2015 FOCUS ON RINGIER In this feature DOMO regularly presents the best photographs published by Ringier titles in the past quarter 1

Ringier’s best photos of the last quarter

Six photos from Romania and Switzerland. What does a writer put through the meat grinder? What does a tennis star snack on? Could it be «horse candy»?

NICOLE BÖKHAUS Photographer death in her mother’s arms. Xoxe kept and the rustling of the leaves, to feel the mild NICOLE SPIESS Editor clutching the blouse in which Bahran died. spring breeze and let the spicy scents of She was weeping.» wood, herbs and moss tickle their noses. Nicole Bökhaus had been pondering the idea of photographing Swiss National Circus 1 KURT REICHENBACH Photographer Knie’s famous horse carousel from a bird’s-eye CORINNE DUBREUIL Photographer NICOLE SPIESS Editor view for three years. The circus’ reaction was JULIE BODY Editor less than enthusiastic, because the animals would not be shown to their advantage. Stanislas «Stan» Wawrinka is the second Peter Bichsel is a great Swiss writer, a «From above, they would look like pieces of 3 tennis star among the top ten to come 5 member of the Akademie der Künste candy,» says Börkhaus. She managed from Switzerland, after Roger Federer. For his (Academy of Arts) in Berlin, he was a close however, to convince those in charge. Every 30th birthday at the end of March 2015 the friend of Swiss author Max Frisch and for year, Schweizer Illustrierte reports on the Romandy magazine L’illustré planned a seven years a personal adviser to the late circus’ season premiere in Zurich. Here was special edition. The editorial team had an Federal Councilor Willi Ritschard. Students Bökhaus’ opportunity. There were a few ambitious objective: The ten most successful read Bichsel’s stories in school. This also holds challenges: How do you attach a camera players on the ATP tour should personally true for photographer Kurt Reichenbach; under the big top without endangering artists congratulate their colleague and friend. For Bichsel accompanied him through school. In and audience? Bökhaus also found that she this project, the team contacted French later years, Reichenbach portrayed Bichsel in could remote-release the shutter, but she photographer Corinne Dubreuil months ahead stories for Schweizer Illustrierte. The two could not save the results to her laptop of time. She has been following the tour for men have known each other for decades. For wirelessly because of the hundreds of cell years and knows all the players personally. Bichsels’s 80th birthday, the photographer phones in the audience. She would only see The plan was for Dubreuil to intercept all was standing once again in the author’s living the results once the camera was on the these stars in the hallways of the Australian room. The writer is an early bird; he gets up at ground and had just twenty seconds to Open tournament in Melbourne in January, 5 a.m.; and at a time when most people could capture an image of 28 horses and eight take a picture of each of them with a cupcake hardly face eating breakfast he already cooks ponies before the 144 hooves would gallop – and gather their best wishes for Stan. When an entire meal. On this particular day he is back out of the ring. Everything clicked – and she has Djokovic, who will go on to win the putting lamb through the meat grinder while the picture with the «horse candy» carousel tournament, in front of her lens, he grabs two scratching his head, giving an interview and proved compelling. of the six cupcakes and quips: «Stanimal, being photographed. Bichsel and Schweizer you’re getting old, crazy!» The team achieves Illustrierte – that is a special relationship. For its goal. «We’re really proud,» says Julie Body. decades the author wrote hundreds of PASCAL MORA Photographer Stan does not catch on before the date – and columns for the magazine, thereby accompa- TOBIAS GYSI Editor so is in for a real birthday surprise. nying whole generations of readers.

The name of the woman in the picture is NADJA ATHANASIOU Photographer ASA TALLGARD Photographer 2 Xoxe. She is 40 years old. The Yazidi fled from Sinjar to the Kurdish town of Erbil in DENISE ZURKIRCH Editor ROXANA VOLOSENIUC Editor Northern Iraq. In early March, photographer Pascal Mora captured the shot in an «Just once a year, and for a short time This photograph was published under emergency shelter located behind a five-star 4only, the forest is so green, so delicate, so 6 the title «Desert Queen» in the April issue hotel for Switzerland’s «SonntagsBlick fresh,» says Nadja Athanasiou, 62. The of the Romanian women’s magazine Elle. The Magazin». Xoxe described how the terrorist photographer went exploring for Schweizer image is part of an entire series produced by group «Islamic State» had murdered Bahran Landliebe magazine on a mission to capture an international team in Morocco. Two her 20-year-old daughter to reporter Peter spring for its readers. She found it in this shot Romanian fashion editors, Domnica Margescu Hossli. «Peter was sitting in a tin shack talking of the Tägerwil forest in the Canton of and Cristina Craciun, formed one part of the to Xoxe and her relatives while I was looking Thurgau. Athanasiou prefers to work alone, team, the other half was comprised of for photo opportunities outside,» Mora because she maintains that there are places Swedish photographer Asa Tallgard and recalls. «Suddenly, Peter called me inside; I sat where you can sense a certain something, but Australian model Fredrika Larsson. Photo down next to him to photograph Xoxe while have to go looking for that something in a editor Roxana Voloseniuc says: «It was a real she was telling her story. How she was focused way in order to feel and find it. And challenge for the team to shoot this fashion awakened at 2 a.m. by grenades striking her so, this «spring catcher’s» photographs do not spread, but we were delighted with the exotic house; how rifle bullets hit her daughter; how simply depict the obvious; they draw you right scenery, the specific colors, the wild the terrorists prevented doctors from treating into the midst of nature. It is left to the landscape and, above all, the oriental Bahran – and how the young woman bled to beholders to hear the tweeting of the birds atmosphere.»

16 | DOMO – June 2015 DOMO – June 2015 | 17 FOCUS ON RINGIER In this feature DOMO regularly presents the best photographs published by Ringier titles in the past quarter 4

2 5

3 6 Multimedia

Twelve years ago, Energy started broadcasting in Switzerland. Today the Energy cosmos encompasses radio stations in Zurich, Bern and Basel; a TV channel; a range of apps and top-notch events. It’s a success story to make you prick up your ears and make your eyes wide.

Text: René Haenig

Cool music and

snappy patter Photos: Adrian Bretscher, Ivo Nigro/tilllate.com 18 | DOMO – June 2015 DOMO – June 2015 | 19 Multimedia

in Zurich would never presume to 1 2 alter the McDonald’s logo didn’t cut the mustard with Büchi. Somehow he managed to persuade the new chiefs in Paris to give him free rein. Büchi’s strongest counterargument: «We need a strong brand and a local identity.» Today, twelve years later, there are no doubts about Energy’s local iden- tity in Switzerland. What began as a single radio station has now expand- ed into a cosmos: Energy Zürich; Energy Bern; Energy Basel; plus Energy TV; Energy.ch; Apps; Web radio and last but not least, a whole range of first-rate music and fashion 3 events that finds millions of fans frantically vying for tickets each year.

Faithful fans Lucky winners are already or set to become good listeners and faithful followers. On Facebook alone, Ener- gy Zürich has a fan base of some 133,000, with another 45,000 fol- lowers of Energy Bern and 29,000 of the Basel station. Just how devoted this kind of fan community can be became apparent when the govern- 4 ment threatened to pull the plug on He is Switzerland’s Mister «Energy»: Energy Zürich in 2009. At that time Daniel «Dani» Büchi. Now 37, he dropped Ringier had owned a 51 percent out of university to go into radio and share in the station for two years. managed to break through, thanks to his Hundreds of fans, including pop creativity and persistence. stars like Stress and Baschi, joined Drinking coffee in public demonstrations protesting while watching radio aniel «Dani» Büchi, 37, manag- Moritz Leuenberger, the Swiss me- Ding director of Radio Energy is dia minister of the day’s decision to «And whither we are going, we all will definitely a lateral thinker. The Ox- revoke the station’s license. Swiss unite / In the merry month of May,» ford English Dictionary defines lat- rapper Bligg even composed a battle states a traditional English song. eral thinking as «a way of thinking hymn, «Stahn uf» (Get up), to fight Even if it was hardly a hit in the which seeks the solution to intracta- for Energy. Fifty employees stood to Middle Ages, songs are music. And ble problems through unorthodox lose their jobs and 277,000 listeners music, today, is radio. It is fitting, methods, or elements which would were threatened with silence. therefore, that Radio Energy moved normally be ignored by logical into the Ringier Pressehaus in Zurich thinking». Energy is like a startup in mid-May. But, all is not yet united. When the French NRJ Group bought Even if it was not these pledges of It is only in August of this year, when a share in Zurich’s Hitradio Z back in allegiance that finally kept Energy the new café on the ground floor will 2003, it was the station’s program from shutting down, they did show sparkle as it does in these pictures manager, Dani Büchi, who did some just how much the brand had estab- above and the Pressehaus lobby has lateral thinking. The French superi- lished itself in people’s hearts and also been remodeled, that an official ors wanted to name the new Swiss minds. The spectacular turning opening celebration will take place. channel as it would be done in point in the radio wars came just From then on, 99 seats (plus France, based on its frequency, NRJ before Christmas 2009. Ringier additional outside seating) will invite 100.9. managed to buy one of two FM li- early risers in Zurich’s Seefeld area to Young, loud & Dani Büchi, however, said no, claim- censes from Swiss radio pioneer take their morning coffee and sexy ing: «In Switzerland nobody would Giuseppe Scaglione. And, Energy croissants here – while watching That’s Energy – get that. We need to be called Energy kept on broadcasting. and that’s how the Energy’s radio jockeys at work, live in station presents Zürich.» He went on to make chang- Looking back, Daniel Büchi recalls the studio. Ringier has invested tens itself to the public, es to and adapt the NRJ logo, leaving those months as the worst period of 1 Bastian Baker rocks Bern’s Stade de Suisse stadium at the of millions of Swiss francs in this whether on the the new moneymen completely his career in radio. «From an outside Energy Air premiere in early September 2014, 2 while James alteration, which not only affects the poster for its an- flummoxed. Their argument that perspective it soon became obvious Blunt triumphs at «Energy Stars For Free» (in November nual «Energy Stars 2010), 3 drawing huge crowds. Tickets may only be won, appearance but also brings cut- For Free» event McDonald’s presented itself uni- who was to blame for this mess, es- ting-edge technology to its head- or the «Energy formly all over the world and that pecially when the media minister 4 even when superstar Shakira brings Zurich’s Hallenstadion to the boiling point. quarters. Fashion Night». even the boss of a burger franchise said at a press conference that „ Photos: Geri Born, Stevan Bukvic und Marc Feldmann/tilllate.com, Thomas Lüthi/HEG

20 | DOMO – June 2015 DOMO – June 2015 | 21 Multimedia 2

1 a milestone in Energy Switzerland’s «Dani» Büchi is Mister Energy. Born history. «Ever since I started my first near Zurich, he learned all about job at Hitradio Z in November 1997 radio from the bottom up. Starting I’ve always been sitting in the same out as a sportscaster, he spent his office. Now, after 17 years, I’ll be Saturdays crisscrossing Switzerland changing my desk for the first time.» to cover soccer matches. Before even By August, the Energy Café at the graduating from high school he got Ringier Pressehaus should also, fi- his own youth program and was nally, be opening its doors to visi- hosting this show instead of doing tors. his homework. «I think I’ve hosted Early in the Daniel Büchi and his team will not morning, Patrick every shift there is, from the early be running out of ideas any time Hässig may only morning to the late-night slots,» he soon. Right now, they are creating a be heard on «Ener- says. new event. Büchi is still secretive gy Mein Morgen». In the evening he Not taking no for an answer about it. It was really supposed to be may also be seen, launched this year, but «for various on a Swiss TV quiz That is probably another reason why 3 reasons» it had to be postponed to show. he will simply not take no for an next year. answer. Büchi knows the business What is the source of these radio inside out, and is convinced that this guys’ creativity? «We look at events is one of the reasons his employees all around the globe and let them accept him wholeheartedly. Büchi is inspire us.» The Energy Fashion adamant about one thing: «You have Known and notorious for his snappy Night, for instance, was modeled on to fight for what you care about. If I’d patter: «Mein Morgen» (My Morning) with the famous show put on by lingerie simply said yes to everything, Ener- Roman Kilchsperger, 45, shakes Energy label Victoria’s Secret. And Energy gy wouldn’t be where we are in Zürich’s listeners out of their sleep. Swiss audiences also recognize his face from TV. Air is Büchi’s answer to the legend- Switzerland today.» The Swiss team ary Capital Summertime Ball at operates one of the most successful London’s Wembley Stadium. What NRJ franchises outside of France. „ Energy’s manager had done a bad is really important, Büchi points The NRJ head office executives in An Energy love job.» By this time, Daniel Büchi had out, «is to find the right partners for Paris have been tracking this suc- 4 match! Viola Tami definitely become identified with each event.» He cares less about is a radio jockey, cess in the little country across the the channel. His face was now part whether they come from inside a stage actress border with a mixture of respect and of the Energy brand. Ringier, as in the case of the Swiss and a TV host. She envy. They let the lateral thinker is married to her A former student at the University of celebrity and fashion magazine SI Energy colleague have his way. «By now we can afford St. Gallen (he dropped out of busi- Style, a partner for Energy Fashion Roman Kilchsper- to say no to many of their requests ness studies after the second year) Night, or whether they are outside ger and they have because we’re so successful,» says and a father of two, Büchi runs the partners like Swiss telecom provider two children. Büchi. Still, he is very much aware channel like an entrepreneur, de- Swisscom for Energy Air. of one thing: «The minute we no spite being an employee of Ringier. longer have this success we will However, this puts him on the same Energy boost for careers need to run so fast that we can’t keep wavelength as Ringier CEO Marc The Energy events success story up with ourselves.» Walder, whose motto, as stated in a began in 2003 with Stars For Free. He also knows that the reason Ener- recent interview with the Swiss From the very beginning the objec- gy is still around and kicking is due media magazine Persönlich, is: «As tive was to not only bring interna- to two people: publisher Michael an executive, I lead the company as tional top acts to the stage but to also Ringier and CEO Marc Walder. When if I myself were the entrepreneur.» provide a platform for Swiss musi- the debate about losing the broad- That is what Daniel Büchi does at cians. Over the past twelve years, cast license began, the French part- Energy: «We’re a startup,» he says. innumerable Swiss acts have ap- ners clearly stated they would like «We behave like one, we act like one peared at Energy Stars For Free and to quit, Büchi recalls. Ringier, on the 1 Top model Irina Ending the day on and we think like one.» Energy benefited from significant boosts to other hand, did not ask whether Shayk blowing kisses a cheerful note: keeps working on its product port- their careers. Stefan Büsser anyone had made mistakes and who at the 2013 Fashion folio. The channel soon tackled new It was this way, back in 2003, that hosts «Energy was to blame but simply provided Night. 2 In 2012, Downtown» – projects such as social media and Stress, one of Switzerland’s most support. When the company bought fashionistas were also in-between stage developing apps. famous rappers, got one of his very the station license from Scaglione, treated to a hot show. performances first gigs. For the musician from as a stand-up Michael Ringier personally came by 3 Exclusive glimpses Inspiration from around the Romandy, it marked the beginning comedian. to congratulate the team. «All of our behind the scenes are globe of a huge career. Nowadays he is a Energy employees felt as if they part of the deal, 4 as This startup spirit is something that regular VIP guest at Fashion Night. were being knighted, and they were is an appearance by Energy not only wants to preserve His girlfriend Ronja Furrer is one of motivated to keep going and give it Victoria’s Secret angel when the station moves into Ringi- the models treading the catwalk. everything they had,» says Büchi. Karolina Kurková. er’s Zurich headquarters but also And Daniel Büchi, lateral thinker, «If it weren’t for Ringier, this success hopes to spread around the Presse- always takes on the role of the host story wouldn’t have been possible.» haus. The average age of Büchi’s at these events, as he did once again Michael Ringier, Marc Walder and employees is 24! The move from the a few weeks ago standing side by Daniel Büchi are lateral thinkers, all old offices on Kreuzstrasse just side on the red carpet with his guest three. But, however lateral their around the corner to the new flag- star, iconic model Chanel Iman, and thinking may be, their minds do ship studio on Dufourstrasse will be beaming at the cameras. Daniel seem to meet.  Photos: Luca Frisulli und Rémy Steiner/tilllate.com, Adrian Bretscher, Thomas Buchwalder Christian (2), Lanz (2)

22 | DOMO – June 2015 DOMO – June 2015 | 23 inhouse 1

2 Ringier Romandy is leading the way with an online portal, a daily newspaper, a Trailblazers weekly and a women’s Text: René Haenig, Photos: Karl-Heinz Hug magazine all united in he shining snail-shaped lamp on atively, and favorably about banks, 1 Panoramic view created for the 41-year-old journalist. Tthe shelf is a perfect fit for the L’Hebdo is said to be much more of the Ringier Hurlimann’s task is to preserve a bal- one newsroom. It’s a Lausanne newsroom. It’s not that provocative and sharply critical. That Romandy ance between print and online con- slowness rules here. Snails are also a is why, during the start-up phase, newsroom in tent while emphasizing the great successful balancing symbol of constant renewal – and editor-in-chief Alain Jeannet can Lausanne importance of online media for Ring- act that promises to that is exactly what is happening at only draw on eight journalists who 2 The bosses ier. «In the medium run, every jour- Ringier Romandy. At the Pont will write exclusively for him. (from the left): nalist will have to produce for the set a trend. Bessières 3 offices, within a mere Twelve months from now only four Alain Jeannet web,» says Pillard. eight months, everything old was of these will remain. (L’Hebdo), Gaël Some journalists are enthusiastic ripped out – to be replaced by the Hurlimann about the opportunities the news- 3 4 new. «Our model,» says Ringier Ro- Getting to know and cherish (Digital) and room offers. Others are reticent and mandy’s executive director, Daniel each other Stéphane insecure. Pillard is sympathetic. «It Pillard (59), «is the newsroom at the Pillard is certain that even things Benoit-Godet takes a lot of flexibility when people German daily Die Welt.» that may seem mismatched at first (Le Temps) are faced with a very big new team Ringier Romandy wants to be a trail- glance will eventually coalesce, 3 Daniel Pillard, joining them from one day to the blazer. Unlike Die Welt, welt.de, Welt thanks to a simple trick. Stage One: executive director next.» A «construction site breakfast» kompakt and Welt am Sonntag, or the «Everybody will be sitting together Ringier Romandy allowing staff to get to know each Ringier newsroom in Zurich, which in the newsroom. Here they will 4 A team of 80 other before moving in together went combines one brand with four titles come to know each other better and people produces down well with the Geneva team of Le (blick.ch, Blick, Sonntagsblick and suddenly realize that the colleague L’Hebdo, Le Temps Temps and the Lausanne team of Blick am Abend), three publications they had suspiciously regarded as a and Edelweiss. L’Hebdo. Pillard talks very openly and three separate brands are in rival is in fact a cool guy.» Stage Two: about the fact that the new structure place in Lausanne with each main- If the guy really is that cool, I – who will entail job cuts. While he cannot taining its own identity: Le Temps, until now used to write for Le Temps give any specific figures, he does L’Hebdo und Edelweiss. A team of 80 – can write an article for him – who point out that the future will also journalists produces the daily news- used to do research for L’Hebdo. To bring new jobs, primarily in the digi- paper, the weekly newspaper and the use an example, Pillard invokes the tal sector. women’s magazine. Instead of being watch sector, the leading industry in The majority of the Le Temps team split by publication, as of May 2015 the French-speaking part of Switzer- has moved to Lausanne, but the news- Facts and figures they will now be organized by topic. land. «The journalist will no longer paper has not entirely turned its back  At 16,146 sq. ft., the newsroom in Lausanne is as big as six tennis courts. Pillard is convinced a single team can think of himself as the specialist for on Geneva. Ten journalists remain to  It took a mere eight months from the first blueprints to the completion of the achieve all three products holding L’Hebdo, but as a specialist in watch- report from this international busi- refurbishments. their own in the market while main- es.» As such, he will go on to write his ness location. Pillard likes to call them  110 employees work for online, L’ Hebdo (news weekly), Le Temps (daily newspaper) taining their identities. interview, feature or profile – for all an on the ground «task force.» What and Edelweiss (women’s magazine). The executive director, formerly the readers of the online channels sounds like military jargon is merely  10 journalists will continue to report from Geneva for all three publications – from a editor-in-chief of L’illustré, Le Matin, and the print publications united in a team of experienced journalists new office. Le Matin Dimanche and Dimanche. that newsroom. expected to act efficiently on-site.  Ringier invested some two million Swiss francs in this state-of-the-art newsroom in ch, knows this won’t happen over- Overseeing all online publications is Quickly and continuously looking for the French-speaking part of Switzerland. night. While the Romandy daily the editor-in-chief of Letemps.ch, something new – after all, it’s what newspaper Le Temps has a reputa- Hebdo.ch and Edelweissmag.ch, Gaël the Lausanne newsroom’s shining tion for writing guardedly, conserv- Hurlimann. The position was newly snail stands for. 

24 | DOMO – June 2015 DOMO – June 2015 | 25 RINGIER MEETS THE STARS A Shining Light

In 1969 he was the second man to stand way up there, on the moon. But then Buzz Aldrin fell, into a deep hole: divorces, drinking, depression. DOMO writer René Haenig met him when he was back on top - at the summit of the Breithorn mountain in Switzerland.

ining with Buzz Aldrin is like mountain air makes him reel. The strong, who passed away in 2012, was Dbinge-watching episodes 5 to 17 man is, after all, 85 years old. the one behind the camera. One of the U.S. sci-fi TV series «Star Trek». person, however, was not there to Unfortunately, I can’t take credit for A legend with hearing aids see him: Aldrin’s mother, whose this fitting simile; Swiss advertising Thus, the legend stands before me: birth name was Marion Moon, had honcho Frank Bodin coined it. He Buzz Aldrin, the man from the moon, taken her life shortly before the on- had met the second human ever to a trim elderly gentleman with white set of her son’s Apollo 11 mission. She walk on the moon the night before, hair dressed in a snow-white ski had anticipated the media mayhem in Zermatt, down in the valley, at outfit , with hearing aids in both ears. that he would be faced with. 5,275 feet above sea level. Laughing, he shakes my hand, «Nice His return to Earth was followed by I, on the other hand, got to meet the to meet you» as his gaze drifts across interviews, honors and glory and living legend in mid-February, (al- the panorama of the Valais Alps, and later, by silence, divorces, drinking most) on the moon. All right, maybe beyond to the Aletsch glacier glitter- and depression. Aldrin had tried to a bit closer, but from the Breithorn ing in the sun. Moved by the sight, set himself up as a Cadillac salesman mountain at 8,530 feet above the Buzz mutters, «Wonderful!» in Beverly Hills and failed. It was Rhone valley, the distance to the Actually, Buzz was born Edwin Eu- only in joining Alcoholics Anony- moon is just 238,898 miles rather gene Aldrin, Jr., in the small town of mous that he finally found the help than 238,900. And, with its bizarre Montclair, New Jersey. The fact that to deal with his addiction. landscape it is perhaps even more the whole world knows him as Buzz reminiscent of the moon than the is down to his little sister, Fay Ann. A new mission: Off to Mars earth, except that it’s all covered in As a toddler, she would always call A break in shooting and Aldrin relax- white. for her «brother» but could only pro- es in a folding chair. Nowadays he is duce a garbled «buzzer». The nick- at peace with himself, the world and The most famous footprint name, in its abbreviated form, stuck the moon. His heart still belongs to Aldrin, the astronaut who on July and in the early 1980s he officially space travel. «Mission to Mars – My 21st, 1969, was the second man to renounced his given name. Nowa- Vision for Space Exploration» is his climb out of the Apollo 11 lunar mod- days, the passport that he uses to fly new book - and his new cause. When ule and personally left humanity’s around the globe reads «Buzz I asked him what the point of us hu- most famous footprint in the dust, Aldrin». mans going to Mars was, his blue also chooses to fly in on this radiant Aldrin has come to Switzerland to eyes lit up and he replied, almost blue winter’s day - an Air Zermatt film an advertisement - and the ef- defiantly: «To look for life!» helicopter softly touches down on forts expended on this shoot are Later that day we met again, down in All dressed in white this snowy mock moonscape. perhaps more reminiscent of his lu- the valley, in Zermatt, for dinner. and holding the sun in Here, too, he is not traveling alone. nar mission than a photo shoot: 42 Now I, too, get the benefit of «Star his hand: Apollo 11 Whether dropping in on US President people plus two tons of material were Trek», episodes 18 to 27. Aldrin re- astronaut Buzz Aldrin Barack Obama at the Oval Office or flown up to the Breithorn. Every- veals the truth behind the mysteri- on the Breithorn shooting an advertisement for Swiss thing has been meticulously ous dog barks and bird calls in the mountain above the Tourism in the Valais Alps, Christina planned, almost as it was back then, Apollo 11 radio communications. Rhone valley in the always accompanies him. She is in 1969. While conspiracy buffs regard these Valais Alps. The something of a Cerberus-like execu- At the time, some 600 million people noises as proof that a moon landing 85-year-old’s new tive receptionist and a kind soul watched the live coverage of Aldrin never actually took place. Aldrin mission is: Off to Mars! rolled into one. She supports Aldrin, stepping onto the moon. Even if he mimics a spooky , «Whoooooooo» And what do we sometimes even literally, for when was only the second man to do so, sound and adds, conspiratorially: humans hope to find he swings his feet out of the helicop- the entire world could see him, as the «That came from the second space- there? «Life, what

ter and means to walk away, the thin first man, as his colleague Neil Arm- craft behind us.»  Photo: David Birri for Schweizer Illustrierte else?»

26 | DOMO – June 2015 DOMO – June 2015 | 27 1010Michael _ Rubric ringier _ L art

he U.S. Department of Justice’s charge was damning: «This corporation has monopolized the world- wide market for electronic data processing.» The Justice Department’s representatives then upped the ante accusing the defendants of «predatory pricing». To lend more weight to its words, the De- partment of Justice joined the class-action suit brought by customers and competitors against the American IT company IBM in 1969. Litigation continued for 13 years until the incriminated corpora- Ttion’s brilliant legal team finally managed to win the suit for IBM.

A few years later even the most expensive legal advice would prove fruitless. In antitrust proceedings initiat- ed by the U.S. Department of Justice in 1974, the argument of monopolization was so persuasive that 10 years Collecting Lines later the regional operations for AT&T (the US communications giant that was «the only game in town» and colloquially known as «Ma Bell») were split up into seven independent companies. «Baby Bells» was the en- Two exhibitions, a poster project and a publication Poster project dearing nickname given to the new phone companies that were carved out of AT&T through rather blunt legal More than forty artists were invited to par- – that’s how 20 years of the Ringier Collection will ticipate in a design project conceived as a means. As a result AT&T lost some 70 percent of its value. collaborative effort. The digital version of be celebrated. The main focus will be on drawings the surrealistic Cadavre Exquis depicts The U.S. government takes fair trade very seriously, as the Rockefellers learned the hard way more than a twenty posters in creation. With one artist and works on paper. starting the draft, sending it to the next hundred years ago. In 1911 their «Standard Oil Company» was broken up into various smaller companies. artist, who also worked on it and subse- Google’s shareholders and management, however, will probably not lose any sleep over this. Their company n celebration of twenty years of the Ring- lection. In the nineteen-eighties Ellen und quently handed it on. This chain of produc- is unlikely to share the same fate. Even though this Silicon Valley giant’s position in the worldwide market is Iier Collection, Beatrix Ruf and Arthur Fink Michael Ringier had already begun to build tion continued until one of the artists in- far more powerful and pervasive than AT&T’s and Standard Oil’s ever were, the U.S. government will not in- have curated two exhibitions at Villa Flora a collection of works on paper by early Rus- volved declared the poster finished. in Winterthur. After Blasted Allegories sian and Western European avant-garde Based on this poster project a publication is tervene. After all, this time it’s not about fair trade but about power – U.S. power. (2008 at the Kunstmuseum Luzern, the artists, and during the past twenty years being produced in cooperation with the Lucerne Art Museum) Collecting Lines is the have persistently expanded the collection JRP|Ringier art book publishing house and «We have owned the Internet,» the U.S. President said in February of this year, «our companies have created Ringier Collection’s second presentation to with works of classical conceptual art by will be available at the end of the series. the public. The collection has been curated John Baldessari, Douglas Huebler, Vito Ac- The Ringier Collection is making a tempo- it, expanded it.» That may be just as absurd as if he were to claim the light bulb for his country, because it was by Beatrix Ruf since 1995 and is comprised conci, Robert Barry, Joseph Kosuth and rary move to the historic Villa Flora in invented by an American, Thomas Alva Edison. But Obama has long been aware of one thing: Whoever de- of a broad range of contemporary artistic Allighiero Boetti, as well as drawings by Winterthur with the Collecting Lines – fines the rules of the Internet, partly defines the rules of the world. So all we can do is to keep our fingers works in photography, video, paintings, important contemporary artists like John Drawings from the Ringier Collection exhi- drawings, objects and installations span- Armleder, Peter Fischli & David Weiss, Matt bitions.  crossed for the EU Commission and EU Commissioner for Competition, Margrethe Vestager, who have initi- ning the late nineteen-sixties up until today. Mullican, Urs Fischer, Jim Shaw, Richard ated an antitrust investigation against Google. The result of which I wish for is: Rule of law 1, Algorithm 0. Phillips, Mike Kelley, Karen Kilimnik, Jack Collecting Lines — Drawings from Classical conceptual art and Pierson, Joe Bradley, Wade Guyton, Trisha the Ringier Collection drawings Donnelly, Lutz Bacher and Rosemarie Chapter I: 30th May - 2nd August 2015

Photo: Geri Born Drawings play an essential part in the col- Trockel. Chapter II: 29th August - 15th November 2015

28 | DOMO – Juni 2015 DOMO – June 2015 | 29 ANNIVERSARIES Editor’s Choice 10 YEARS: by Marc Walder Britschgi Hannes, Ringier AG The bad guys supply him Schwarz Tanja, Ringier AG Are you familiar with these Forney Manuel, Ringier AG with true crime stories titles? Marc Walder tells Blättler Ursula, Swissprinters you which books he has Giroud Pascal, Swissprinters Giroud Patrick, Swissprinters Switzerland’s sleuthing scribe: crime reporter been reading and why they Ciprian Iana, RASMAG Viktor Dammann. For 35 years, gangsters and fascinate him. This time it is not books on digitalization, judges have confided in this former chef, because leadership, management 20 YEARS: he does not cook their goose but gives them a fair Ammann Caterina, Ringier AG or the media in general but Monnier Laurent, Ringier AG deal. From now on, «Vik» will do his detective work on more broadly defined Greco Maja, Ringier AG as a retiree. topics. Kumar Naresh, Swissprinters Farese Josef, Swissprinters Photos: Geri Born / private. Thomas Gottschalk Peluso Agostino, Swissprinters HERBSTBLOND erman singer/songwriter Rein- Rogenmoser Rudolf, (Autumn-Blond) hard Mey once scored a hit Swissprinters G with a song that claimed: «the «Would you like to Sheikh Alauddin, Swissprinters gardener’s always the killer ». If peek behind my Zlatunic Marica, Swissprinters this is true, then in the case of make-up? Would Laura Daescu, RASMAG Viktor Dammann (65) of the Swiss you like to know tabloid «Blick», the following also what I think about 25 YEARS: holds: The court reporter is always money, glamour Nahle Rabih, Swissprinters the former chef. However, Dam- and God? Then follow me to the Lang Erwin, Swissprinters mann did not spend long juggling pots and pans after training as a backstage area of my life. This book cook. Working in the freezer sec- is a thank you for letting me into 30 YEARS: tion of the Zurich department your living room for almost forty Fierro William, Ringier AG store Globus’ food hall he got cold years.» Thomas Gottschalk may Heller Urs, Ringier AG feet within a matter of months. He well be Europe’s best TV entertain- Basler Georg, Swissprinters became a photographer and took Viktor Dammann’s workplace er: a perennial prankster, always Jaeggi Mike, Swissprinters pictures of accidents, train wrecks for years, the Court of Appeals in likeable, invariably intelligent, fun- and plane crashes. «I saw so many Zurich. ny and quick-witted. Gottschalk dead people, I stopped looking at has never been closer to us than he 35 YEARS: them.» He wants to know more contained things like feces and is in this book. He is thoughtful, Kreienbühl Hansruedi, about the individuals’ fates and dead fish – from soccer hooligans. self-deprecating, worldly-wise and Swissprinters ends up working as a reporter for He is not a daredevil. Years ago he got honest. His work in movies and «Blick», always hot on the heels of one – of a few – death threats. His advertising made him an icon, as a the latest criminal cases. editor-in-chief at the time did not TV show master he is a legend. 40 YEARS: Dammann, who loves Swedish publish the story. It was too tricky. (available in German) Kunz Renato, Ringier AG author Henning Mankell’s thrill- Dammann is now retired. But he is ISBN: 978-3453200845 Sutter Bruno, Swissprinters ers, has woven a tight net of in- still working. Although he has re- Publisher: Heyne Stuber Maya, Swissprinters formants throughout Switzerland duced his hours, he hasn’t taken a Vock Heinz, Swissprinters over the past twenty-five years. step back from being tenacious. At Jean Ziegler He’s respected by prosecutors and the Ringier School of Journalism he ÄNDERE DIE WELT! judges and trusted by Hell’s Angels teaches: «If someone tells you a huge (Change the world!) RETIREMENTS: rockers. Vik – his nickname – the story, carve out a piece of it and have Chollet Didier, Ringier AG sleuthing scribe got some pointers them tell it in every detail. If it adds Swiss author and Dammann Viktor, Ringier AG and even uncovered a few pedo- up, stick with it.» Just as the chef did: politician Jean Scharenberg Michael, Ringier AG phile cases. This did not sit well After thirty-five years he is still a Ziegler is one of Ben Ammar Mohamed, with everyone. His mailbox has crime reporter. R.H.  the biggest fight- Swissprinters ers I know. He is full of energy, elo- quent and always DEATHS: up for an intense debate. Why have Ragno Ciriaco, 19.01.15 people in western societies not Vouilloz Renée, 21.01.15 been able to break free of the men- Blum Kurth, 28.01.15 tal chains that keep them from Siegrist Bruno, 06.02.15 thinking and acting freely? Ziegler Pfister Adelheid, 08.02.15 calls on us to change the world and Meier Peter, 18.02.15 contribute to a social order that is Zimmerli Adolf, 25.02.15 not founded on domination and Müller Hildegard, 10.03.15 exploitation. His hope is directed Weibel Agnes, 10.03.15 Viktor Dammann (left) at the age of 32 on the set of a crime movie – and at towards a new global civil society Giannelli Rocco, 29.03.15 the Ringier Archives with records of the criminal cases and court cases he that takes up the fight against the Suppiger Resi, 31.03.15 investigated during 35 years. causes of our cannibalistic world order. (available in German) ISBN: 978-3-570-10256-5 Publisher: C. Bertelsmann 30 | DOMO – June 2015