N° 108 Audi Magazine www.audiusa.com uiMagazine Audi drive: TeAd S3 The Audi move: Ad pr drivers Sport Audi inspire: uiadTeAvengers The and Audi

DRIVE

The Audi S3—Sizing up big performance

Marine Diver MOVE BOUTIQUES Self-winding movement. Water-resistant to 300m. Audi Sport® drivers—Enduring success Boca Raton Miami New York 18 ct rose gold case. Also available in stainless steel. Town Center Aventura Mall 50 Central Park South 1 edition 561-353-1846 305-830-1786 212-257-4920 INSPIRE Carlsbad, Geneva, Istanbul, Moscow, Paris, St-Petersburg, Beirut, Dubai,

ULYSSE-NARDIN.COM Almaty, Beijing, Bishkek, Ulaanbaatar, Kuala Lumpur, Singapore, Taipei. 08 Audi and the Avengers—An exclusive team-up inside Editorial For men who don’t need GPS to know where they stand.

Embracing the spirit of competition— and the joy of success.

I was proud to introduce to the world the all-new, limited- edition 2015 R8 competition at the 2014 Los Angeles Auto Show. In myremarks, I mentionedthatthe2008launchofouroriginal R8 in the U.S. is when Audi became “the brand of dreams.” It marked themomentwhenwedidn’tjusttalkaboutwhatwecoulddowitha supercar,butwhenweactuallywentoutandshowedtheworldwhat we were capable of. Since 2008, the race version of the R8 has won every major endurancerace,includingDaytonaandNürburgring.Fromourracing pedigree of the R8 that shares 50% of its parts with the racecar, to introducinglaserlightingonourLeManswinningLMPcars,tothe core benefits of quattro® and our U.S. ski team sponsorship; it’s this spirit ofsuccessand our naturalcompetitivenessthatdrawus tothe theme of Audi Magazine 108: Sports. We have a passion for being the best as sponsors, as par- It’s the rough edges that testify real character. ticipants and as fans. It is time to highlight our sports connection The Saxon One lends this conviction a new form: elegant, in this edition of Audi Magazine. For us, it of course all starts with dynamic, distinctive. And created with exactly that perfection performance vehicles. As a powerful entry to our performance lineup, which made the predicate “Made in Glashütte” world-famous. we take a look at the Audi S3. Whileonthetopicofsports—Audiownsapartofthelegendary Obtain your free catalogue: [email protected]. We also have a deep connection and winning heritage on the German soccer team FC Bayern Munich. They have recently opened an Saxon One · sweep minute stop chronograph · 6420-04 · US $6,700 racetrack.It’slongbeenasourceofpridetocompeteandsucceedat office in New York in an effort to raise their profile among American the highest level of motorsports. To that end, we wanted to celebrate fans.Welookatthoseeffortsinthisissuealongwithpossiblemenus MADE FOR THOSE WHO DO. the Audi Sport Team drivers and their most recent accomplishments. for fans that enjoy a good tailgate celebration for their favorite big We profile several in this issue, and chronicle their endurance race gameorrace. win at the FIA World Endurance Championship Lone Star Le Mans Inshort, this isan issuededicatedtothespiritof competition held in Austin in September 2014. and how it continues to drive us as a company. Photos: Melissa Golden / Redux Pictures

Scott Keogh, President, Audi of America, Inc. TO OBTAIN FURTHER INFORMATION IN NORTH AMERICA, PLEASE CONTACT TutimaUSA,Inc.•1-877-TUTIMA-1•[email protected]•www.tutima.com

1 CON– TENTS Inspire

Move WE CAN BE HEROES 58 OWNERS’ SPOTLIGHT You might wonder what drives the Marvel 85 OUR PAST IS NOT PROLOGUE Avengers to fight the good fight—in this custom Dianne Jefferies and Paul Celuch had two 32 comic for the magazine, it’s our vehicles. Ourvibrant,newdesignlanguagewas things in common before fatefully meeting unveiled at the Los Angeles Auto Show by at the Audi quattro Cup: a love of golf and a our new Head of Design, Marc Lichte. PROGRESSIVE RETAIL passion for Audi performance. EXPERIENCE 65 A MORE EFFICIENT COMMUTE THE SPORTBACK COMEBACK How we interact with customers through 86 36 our Progressive Retail Experience is one It’s an iconic look brought back by popular Sure, there are competitive efficiency chal- innovative way we are connecting to demand. The Audi Sportback enjoys a lenges, but there’s also everyday efficiency. your buying and ownership needs at stylishcomebackintwoupcomingmodels. We wanted to give our owners a few easy tips the dealership. to follow to get the most out of their tank.

AUDI HIGHLIGHTS ENDURING SUCCESS 04 40 MAKINGITHERE APPRECIATING THE VIEW Get to know the drivers from the 66 90 Bayern Munich has conquered the Bundesliga Audi Sport® endurance racing team High Sierra founder Hank Bernbaum seeks and the Champions League. Can they become Drive and their daring achievements at the out adventure, whether going downhill or America’s (soccer) team? They opened an Lone Star Le Mans. cruising behind the wheel of one of his many office in New York to do just that. Audi vehicles. SIZING UP BIG PERFORMANCE 10 RARE RESTRAINT The Audi S3 has made its debut, and now 46 FIT CITY CULT OBJECTS everyone wants to know: Just how did we fit Almost everything about legendary Audi 70 92 Boulder, Colorado, is one of America’s most that much performance into it? performance is about propulsion, except Our latest selection from the world of design. activecities.Seewhatmakesit,andthe our sport seats—they are about stylishly people who live there, so passionate comfortable restraint. CULT APPS AQUARTERCENTURYOF about fitness. 94 POWERFUL EFFICIENCY Downloads that can make a difference. 14 A7 PILOTED DRIVING Our TDI® clean diesel engine celebrates 52 AUDI GOES ASPEN its 25th anniversary this year. We take an After a 550-mile road trip from Palo Alto, 74 KIDS’ SPACE With the Power of Four competition series, in-depthlookatwhereit’sbeenandwhere California, to Las Vegas, it might be safe to 95 we’ve worked with Aspen resorts to make For the young Audi enthusiasts. it’s going. say we’re in the driver’s seat when it comes this mountain paradise into a year-round to the realities of piloted driving innovation. sporting destination. #TDICHALLENGE 20 Driving pros try to outlast each other to see EVENT GOURMET just how far the Audi A3 TDI® clean diesel 80 Tailgating is an American tradition. We want cantaketheminthe#TDIChallenge. to make it a little more spectacular with some select menu suggestions for different types A REFRESHING MOMENT of events. 22 We’ve released the redesigned 2016 A6 and S6 models. With enhancements in design, performance and technology, they continue to stay a step ahead of the competition.

DISPLAYING THE STRENGTH OF POWERFUL IDEAS 26 Stefan Knirsch, the Head of Development Engines for Audi, has thought a lot about whatflexingmoremusclecoulddo.One idea is the RS 5 TDI® clean diesel. Photos: Audi Media ServicePhotos:

2 | Audi Magazine | contents 3 Highlights

- New models, new technology and Audi news.

- -- Audi sales

Audi momentum was in full swing during 2014. In December, AudiachieveditsfifthstraightyearofrecordsalesintheU.S.,with 182,011vehiclessold.ThispastDecemberalsoshowedthebest-ever December sales results in Audi history and the 48th consecutive month of record sales for Audi in America. SalesoftheSUVmodelsgrewthroughtheendoftheyear, with both the Q5 and Q7 increasing significantly. The top end of the Audilineup,includingA6,A7,A8andQ7,representedone-thirdof total vehicle sales throughout the year, while the all-new A3 had an incredible first year. Audi Certified pre-owned vehicles also increased to record levels in both the month of December and the full year, resulting in a total of 47,023 Certified pre-owned vehicles sold in 2014. It was an incredible year for Audi and a true testament to the growing excitement around the Audi brand and to the fact that more Legendary Le Mans driver Tom Kristensen retires peoplearecomingtoAudithaneverbefore.

After more than fifteen years with Audi Sport®, and nine 24-hour endurance race wins, one of the most successful race drivers in sports Limited-edition R8 competition signals an end car history retired after the 2014 World Endurance Championship final of an era inBrazil.ItwillbearewardTomKristensenhasunquestionablyearned afteranextraordinarycareer,andonethatwon’tgounnoticedbyendur- When the R8 competition was revealed on stage at the anceracingfansallovertheworld.The47-year-oldDanedeliveredhis Los Angeles AutoShow, itensuredthatthefirst-genR8 wouldgo out announcement in front of a crowd that included the person that brought asfearlesslyasitcamein.Whilejust60ofthesesupercarswillmake himtoAudiaheadofthe2000racingseason,headofAudiSportDr. it to U.S. shores, they’ll definitely make themselves known, with an Wolfgang Ullrich. Kristensen wanted to say a proper goodbye to many of enhancedversionofthe5.2-literV10fromtheV10Plusmodel.The thepeoplewhohelpedhimbecomesosuccessful.“IstillfeelIaminpeak power plant now makes 570 horsepower, a 20-hp boost, and is mated physical form and possess the necessary mental toughness both in and to a seven-speed, dual-clutch S tronic® gearbox and a sport exhaust outsideofthecar:ithasbeenimportantformetostopwhileIamstill system.Whatdoesthatmeanwhensittingbehindthewheel?This strong and able to deliver top performances at Audi,” he explained. This vehiclehasnoproblemshootingfrom0to60milesperhourin3.2 is good news for us, because he will now become an ambassador for the seconds and then continuing from there to an electronically limited top brand and a mentor for current drivers, and will continue to be present track speed of 199 mph.1 While the extra power might be compelling atraces.Kristensenbeganhiscareerin1984,inkarting,butitwaswith enoughforsome,itwascrucialtomakethedesignjustasexhilarating. the shift to driving sports cars in endurance racing, particularly when he The addition of matte carbon fiber parts around the car, including the jumped to Audi, that he proved himself to be one of the true greats of the rear spoiler, Audi side blades, front spoiler, rear diffuser and center automotive sports world. While he achieved many victories, to many his console, contributes to the aggressive look and lower curb weight. greatest Le Mans triumph came in an against-the-odds victory in 2008. It For an even more exclusive look, the wheels and exhaust pipes are was a win that truly cemented his status as one of the greatest drivers of painted in high-gloss black, and the high-performance Audi ceramic all time. “It has been a privilege driving for the best team and the world’s brakes feature visually stunning red calipers. It all adds up to a thrill- coolest automobile manufacturer for 15 years.” Without question, we can

Photos: Corbis, Getty Shutterstock and AG Audi Images, ingsendoffthatisafittingwaytoendanera. sayithasbeenjust asmuch of a privilegehavingsucha talentedindividual

behind the wheel of an Audi. 1 Top track speed is electronically limited in the U.S. Always obey all speed and traffic laws.

4 | Audi Magazine | highlights facebook.com/audi twitter.com/Audi youtube.com/audiusa pinterest.com/audiusa 5 SOUNDS AS BEAUTIFUL AS IT LOOKS The new BeoVision Avant. 85 inches of great sound.

Publisher Audi of America, Inc. Editorial Board Loren Angelo / Gigi Aponte / Robert For Complimentary Subscriptions (800) FOR-AUDI 2200 Ferdinand Porsche Drive Cameron / Ajay Chawan / Nancy Chesley / Dana Herndon, VA 20171 Cizmadia / Douglas Clark / Katie Donohue / Amy Ford / Talk To Us Do you have any suggestions or topic (800) FOR-AUDI Anthony Foulk / Anthony Garbis / Jeremy Greer / Erin requests? Even if you’d just like to register a change [email protected] Keating / Janelle Lindstrom / Anupam Malhotra / of address, we’d love to hear from you. Write to us Kayleen Oblack / Anna Russell / Bradley A. Stertz / at: [email protected] Audi Managing Editor Gigi Aponte Cristian Torres / Elizabeth Wykes Unsolicited contributions become the property of Audi Magazine. No part of this magazine may be used or reproduced U.S. Edition / Execution designory. Contributing Writers in any manner whatsoever without written permission. If 211 East Ocean Blvd., Suite 100 US George Achorn / Jay Brida / Miles Callet / Wayne any copyrighted material has been overlooked, necessary ar- Long Beach, CA 90802 Gerdes / Bethany Kramer / Ann Lee / Jordan MacKay / rangements shall be made to receive appropriate consent. All (562) 624-0200 Meghan Puhr / Kit Smith / Chris Vournakis eff orts have been made to ensure that all material is accurate www.designory.com Germany Johannes Köbler at time of printing for U.S. market unless otherwise specifi ed. For more information, please contact Audi Magazine at 2200 Some writers may have been compensated by Audi Magazine Ferdinand Porsche Drive, Herndon, VA 20171. Audi Magazine Editor in Chief Jay Brida for their contributions. is an independent magazine and has not been authorized, Creative Directors Ulrich Lange / Kathy Chia sponsored or otherwise approved by Apple Inc. Senior Art Director Amy K. Reichenbach Cover Art Audi Media Service Illustrator Debby Lee All rights reserved. © 2015 Audi of America, Inc. “Audi,” all model names, “Audi connect,” “Audi pre sense,” “Audi Sport,” Program Manager Jackie Diener Print Coordination Jeff Tripoli / Mike Helms / “e-tron,” “MMI,” “quattro,” “Singleframe” and the Singleframe Project Managers Crystal Gilbert / Alan Louie Deborah Brasch grille design, “S tronic,” “TFSI,” “Truth in Engineering,” “ultra,” Product Strategists Andrew O’Brian / James Carreras and the four rings logo are registered trademarks of AUDI AG. “TDI” is a registered trademark of Volkswagen AG. All other Art Producer Eric Exley Responsible for AUDI AG Michael Finke An Ultra High-Definition, 4K TV with iconic sound and amazing Color Specialist Thom Cameron Project Director Anja Weinhofer trademarks are the property of their respective owners. Some European models shown. Some features may not be available movement designed to provide exceptional viewing flexibility. Digital Retouchers Danny Furgeson / Oliver Vizcarra / Central Coordination and Editing, International at time of order. Jay Panerio Coordination Ekaterina Berberikh, Ilker Yilmazalp Listen to the new BeoVision Avant in stores now. Production Manager Kurt Renfro Production Artist Mark Lugenbuehl Printed March 2015 Copy Editors Jeff Nelson / Darian Momanaee / Brian Available in 85", 75", and 55" with multiple placement options Photo: Audi USA News McGovney For Advertising Inquiries including wall, floor, and table. Starting MSRP: $9,440 Senior Account Director Chris Vournakis [email protected] Senior Account Managers Sharon Miller / Sella Tosyaliyan For more information, please visit bang-olufsen.com Account Executive Adriana Molina To find your closest showroom visit bang-olufsen.com/store-locator

6 | Audi Magazine | team Photo: Audi Marketing Database 026 022 020 014 010 – Engineering®. in Truth behind people and engineering design, innovations, The – hsc esni ucinlpromneteAd S3. Audi performance—the functional in lesson physics A 25 years of TDI® clean diesel, and still a gripping story. gripping a still and diesel, clean TDI® of 25 years Stephan Knirsch and his powerful vision. his and powerful Stephan Knirsch As2016models,theredesignedA6andS6aimhigher. diesel proves it can go the distance. go the it can clean proves TDI® diesel A3 Audi the professionals, driving of hands the At 9 _By Kit Smith An uncompromising thrill

You should know: the red rhombus that denotes all Audi capable performer in its own right—offering dynamic handling and models that are infused with Audi performance is not something impressive straight-line performance—but in order for the A3 to TheAudiS3refusestocutcorners, we apply freely. Instead, it’s a symbol that represents our highest earn the right to wear the S badge, it first had to undergo a serious especiallywhenitcomestoperformance. performance standards—standards that were molded by years of performance upgrade. At the heart of this transformation is the championship racing. From the storied course of Le Mans to the 292 hp and 280 lb-ft of torque the TFSI® engine provides, which grueling turns of the Nürburgring, we showcase the rhombus to gives it a significant head start—literally. This can be felt in the large make a statement. So when we decided to create a Sport model boost in horsepower and torque that gives the S3 a blistering 0- to based on the uncompromising Audi A3 Sedan, we knew it would 60-mph time of 4.7 seconds.1 Of course, that is just the first drop in have a lot to live up to. the tank, so to speak, of this vehicle’s fully fueled transformation. Additional performance features were included to give the S3 true, Luckily for our engineers (and you), the inception of an track-worthy performance characteristics. We went as far as putting S3 begins from a place of considerable strength. Sure, the A3 is a additional radiators in to help cool the higher-output engine >>

10 | Audi Magazine | drive 11 It’s a kind of love letter to performance, offering concentrated power and precision handling that puts the driver squarely in command.

It’s a symbol that represents our highest performance standards—standards that were molded by years of championship racing...

(front air intakes are opened to allow more air to circulate, compared to the A3), and included larger performancepurposebyhelpingtakeinmoreairtoboostengine emblem, striking three-spoke design, and intuitively placed paddle ventilatedfrontandreardiscbrakes,whichhelpdissipatetheheatthatisproducedduringdemand- outputandcoolvitalrunninggearcomponents.Sure,thedesignis shifters. Wedesigneditto looklike it meansbusiness, aswellas to ingdrivingsituations.Quadexhaustoutletswithactiveexhaustvalvesfurthersetthisvehicleapart distinguished, especially the Alu-optic exterior side mirror housings, proficientlyhandlethebusinessofpreciselytransmittingyourinput from the A3, in both sight and sound. Then, by adding on features like S sport suspension (which but its dynamism also expresses our intent: this is a vehicle designed tothepavement.Otherstandardfeaturesthathintatthevehicle’s givestheS3alowerstanceandhelpsprovidemorecorneringstability),progressivesteering,and to thrill from the moment you set eyes on it. performance prowess are the pedals and footrest made from brushed available Audi magnetic ride (which helps give a better read of the road), our engineers were able More than anything, though, this is a vehicle designed with the stainless steel. Even the aluminum door sills, with their distinctive S3 to turn a fun-to-drive sedan into a serious contender on and off the track. driverinmind.Frombehindthewheel,it’simmediatelyapparentthat logos, signal the unleashed nature of this vehicle. We wanted to create something compact that offers a large, potent payoff. It’s a kind of you are sitting in someone’s obsession with fit and finish. Just take the love letter to performance, offering concentrated power and precision handling that puts the driver finely crafted sport seats, which not only provide oversized bolsters to The Audi S3 is the perfect addition to the Audi S collection of squarely in command. Add to those improvements a legendary quattro® all-wheel-drive system, help keep you in place in corners, but also feature embossed S3 logos vehicles, providing the kind of exceptional performance you have every a standard feature in every S3, and you know you’ll enjoy a performance sedan that doesn’t just on the seatback. A small detail, maybe, but one that speaks volumes righttoexpect,nottomentionthethrillofanexquisitelydesigned look the part, but plays it as well. abouttheintensityofourfocusandthepridethatwe’retakinginthe vehicle.But therewillcome a moment,ifand when you decidetodrive small touches of luxurious power. Your hands will undoubtedly notice one, when even your greatest expectations will be surpassed. The kind Of course, we know looks are important too. So take in the Singleframe® grille with chrome the flat-bottomed rim of the multifunction sport steering wheel and ofindeliblemomentwhereyou,thecarandtheroadareallinconcert, surround,PlatinumGrayinsertanddoublecross-strutsorperusethedistinctivelowerbumperair how its secure hand points, including a place for your thumbs, offer andyouappreciatethecareandpassionweputintoit,makingallthose intakes marked by Alu-optic double blade fins and honeycomb inserts. They each add a bit more the feeling of absolute control. Of course, it doesn’t simply beg to be hard-fought days on the track well worth the effort. //

visual punch to go along with the S3 badges adorning the front and rear, but they also serve a Database Photos: Audi Marketing touched,italsodemandsyourattentionwithaperfectlyplacedS3

1Alwaysobeyallspeedandtrafficlaws. 12 | Audi Magazine | drive 13

years of TDI® clean diesel || | _By Johannes Köbler || | ||| ↓ ↓

This year we are celebrating a very special anniversary—the teams routinely reach the winners’ podium. In fact, it was 25thbirthdayofTDI®technology.Inthefallof1989,theAudi100, the2006R10 TDI®thatwasthefirstdiesel tonot onlywinthe pole with its 2.5-liter TDI® engine, appeared at the Frankfurt Motor Show; positionatLeMans—afteraveragingalmost145mpharoundthe ↓ it represented the first turbocharged diesel engine with direct injec- track—but also the first diesel-powered car to ever win the 24 Hours tion and fully electronic control in the automotive industry. Since then, ofLeMans.Itwonthenexttwoaswell.Thatsuccesshascontinuedat ↓ we have expanded our leadership in diesel technology ever further, Le Mans and elsewhere for almost a decade, proving that the pedigree setting many more milestones along the way. of TDI® doesn’t simply rest with efficiency. What we want to celebrate here is the flexibility and strength To date, we’ve produced around 7.5 million cars with TDI® of the engineering, which is why some of the engines featured here are engines worldwide—600,000 of them in 2013 alone. The TDI® clean only available in Europe. But we wanted to show the full breadth of dieselenginesweoffertodayareefficient,cultivatedandpowerful.1 ↓ ourcommitment todieseland howithasadvanced overthe years.As Twenty-fiveyearsafterthelaunchofthefirstTDI®model,wecontinue proof, you can start with the basics; based on displacement, the power to extend our lead in the worldwide luxury market. ↓ andtorqueofTDI®engineshasincreasedover25yearsbybetween The extensively redesigned 3.0-liter TDI® and the new 100 and 150 percent, while pollutant emissions have fallen by 98 four-cylinder TDI® clean diesel found in the A3 set a new milestone. percent,puttingthemonaparwithtraditionalcombustionengines. With our TDI® engine, in all its various guises available here and in ↓ Ofcourse,thepowerandenduranceofourTDI®engines Europe, we can look back at an impressive success story—and forward have been proven time and again in Audi Sport® racecars whose to a great future. >>

14 | Audi Magazine | drive 15 16 | uiMagazine Audi rdcd10hp. 180 produced it evolution, final In its models. A8 and A6 A4, in used was It rpm. 3,200 and 1,400 between torque generatedFromadisplacementof2,496cc,theTDI®V6 psi. 26,800 radial piston to up developed which pump, 150hp and the injector intake the in ducts andamaximumgential tan- and swirl the as such solutions It presented 228lb-fttechnology. four-valve with TDI® V6 first world’s In1997,thesuccessortothe of /// V6 TDI® 2.5-liter five-cylinder was the top mph, almost a 125 speed of track had and rpm 2,250 at torque and of 195 lb-ft hp 120 generated engine the 100 2.5 TDI®, bodieselwithfullyelectroniccontrol.IntheAudi tur- world’s direct-injection first the 2,461 cc, was of displacement a with engine, five-cylinder The Show. Motor model fea- Frankfurt the at engine aTDI® turing Audi the first presented 1989, we In TDI® 2.5-liter /// osmto qiaeto 1mpg, 41 of equivalent consumption ieywsamjrstatement. major a was livery de- power brawny The standard. European the by drive | 2 ihaeaefuel average with 3 scalculated as

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2004:2009 2001 1999 ovre u niedee-nielnu opeoinjec- piezo to technology. lineup tion diesel-engine entire our converted ensure quietengineacoustics.Overtheyearsthatfollowed,we helped that process combustion a enabling tions, open fuel and a of n amounts dc injec- l tiny o piezo could inject s inline eetors, which of x addition t r the e With m similarities though. e the stopped, l where yq That’s u exhaust. i the c clean khelp l yt or e a lmiculargraphitecastiron,withaparticulatefilterto i z em u lver- from made block tlightweight astiff, had it idiesels, p l ef u e limemberofournewV-enginefamily.LikealllargeAudi n j e c - The3.0-literTDI®debutedin2004,andwasthefirst/// TDI® 3.0-liter clean diesel mphopenedupawholenewdimension.of 150 speed track top Its drive. refined and cultivated 225hpand354lb-ftoftorque,theTDI®V8wasahighlyforus—injectedthefuelatapressureof19,500psi.With recirculated the and air water-cooled. system—new Aexhaust common-rail charge were the iron; vermicular cast lightweight graphite and high-strength from made was crankcase Its art. the of variable state was 1999, in A8 Audi with turbochargers in the two introduced was which V8, the geometry, turbine and valves cam- 32 overhead four shafts, displacement, of cc 3,328 With TDI® 3.3-liter /// 2 17 >> 18 | ainsystem. lation recircu- exhaust-gas low-pressure and systemwith29,000psiandahigh- common-rail a management, thermal bal- flexible in crankcase, the shafts ancer two camshaft, intake adjustable v integrated a an like l details, v compelling technical ed of r array an i boasts vdiesel em o d u four-cylinder the version, newest its In torque. of lb-ft l 280 ec and o hp 190 to mup p l e tmanyofourmodels,withanoutputof ew in is and lineup, i entire t h the in seller best- TDI® engine is the 2.0-liter The /// diesel TDI® clean 2.0-liter uiMagazine Audi drive | eeos2,0 s fsse pressure. system of psi 29,000 develops have system manifold injection common-rail the and modified, been exhaust and turbocharger The cooling-water circuits. separate with heads cylinder conceived minimal ensure newly help and crankcase, a weight-optimized to friction, rings piston new the including on areas, coatings technical many in solutions high- end boasts It also percent. by ten consumption fuel t o4 4 2lsion,themonoturboenginegenerates272hpandup b - f to ft o r q u e ,a n db e s t si t sp r e d e c e s s o ri n oepwru hnever. than powerful more and efficient cleaner, is more V6 diesel The designed. technology, engine TDI® of the3.0-literTDI®enginehasbeenfundamentallyre- anniversary 25th the For /// diesel TDI®clean 3.0-liter Nwta ehv drse h tasks the addressed have we that “Now ntednmc n fiinyof the dynamics and efficiency on the [worldwide], legislation emissions by set yaisadeoinlt naTDI®.” a in emotionality and dynamics of facets many are There engine. diesel wecanonceagainconcentratefully Urc Weiss —Ulrich eiregn eeoe,Audi developer, engine Senior “A reduction in fuel consumption fuel in “A reduction f1 ecn y2020 surely is by of 15 percent osbethrough engine-based possible esrsalone.” measures AdesFrohlich —Andreas Head of TDI® engine design, Audi design, engine TDI® of Head 3 ntetpo-h-iever- top-of-the-line the In

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// la ou hti ol nyb diesel.” a be that it could only to us clear

> 2014 19 834 highway miles. That’s nearly a third of the distance between Los Angeles, California,andWashington,D.C.Itisalsothedistancethatweinvitedsometopdistance drivers and automotive journalists to drive in an Audi A3 Sedan equipped with a TDI® clean diesel engine with six-speed S tronic® transmission. The #TDIChallenge, as it was called, wasn’t a test for the faint of heart. It was for professionals,thosewhofeltconfidentthattheyandourA3TDI®,withits13.2-gallon tank, could make the trek from Albuquerque to San Diego. The numbers were daunting. TheEPAestimatesthattheA3TDI®cleandieselenginecandeliver43mpghighway.1 It was in the spirit of challenging all givens—a spirit they took on throughout the hot journey #TDI across the deserts of the American West—that this trip was taken. The nine teams catalogued their trips in real time on Twitter® and other social mediachannelswhiletryingalltheycouldthinkoftostretcheverydropofdieselfuel, and of course, beingextremelymindfultopull immediatelyofftheroad iftheystarted to run out. In fact, the author of “Everyday Efficiency” (on page 86 of this issue), Wayne Gerdes,anefficient-drivingexpertandthemanwhocoinedthephrase“hypermiling,” Challenge was a participating consultant for the event. Gerdes, in fact, gave the pros more than a _By Jay Brida few successful pointers to help them stay on the road as long as possible.

Sufficeittosay,therewassomecreativelicensetakenwith the #TDIChallenge. Obviously,thiswasn’taneverydaydrive,butakindofendurancetripwhereprofes- sionalsagonizedoverdriving45milesanhourinordertomaximizetheirmileage. They worried about the mountain ranges between New Mexico and California, where ascents would suck up their mileage, and where going downhill meant coasting to coax the numbers back up.2 Throughout the challenge, teams would occasionally see one another at one of the designated rest stops, careful not to reveal too much. The teams also met for an overnight stay in Sedona, Arizona. Most teams, taking Gerdes’ pointers (Gerdes finished the entire journey, but 834 miles describeditinhumorouslytense,unprintableterms),setoffontheseconddaywitha ...the distance we challenged some top distance great deal of trepidation, wondering if they could maintain the mpg they were getting and if the fuel would hold out until San Diego—which was about ten hours away if travel- drivers and automotive journalists to drive in an Audi A3 ingattheproperspeed. equipped with a TDI® clean diesel engine. Asaprecaution,thereweredesignatedbailoutstationsalongtheroute,and there were Audi techs around, as well, just in case. George Achorn, editor of Fortitude. com, and his team called it a day at bail point 7, which was 30 miles from the Hotel del Coronado, the endpoint of the challenge. They had traveled an impressive 758 miles on a single tank, averaging 61.4 mpg, which is certainly not typical.1 Still, as Achorn described it, he felt “shame.” Especially at bail point 7, when he > Albuquerque, NM saw drivers Anton Wahlman and Marc Carter’s team press on, despite the odds. Eventu- ally, despite braving the city traffic and Coronado Bridge, they made it, as did the team comprised of Jason Torchinsky and Neal Pollack, who won on overall mileage. Obviously,noteveryteammadeit—theaggravationofdrivingataslowhighway speedseemedtowearpeopledown—andwhiletheEPAestimatesareimpressive,every > San Diego, CA team far surpassed the EPA estimates using special techniques on this trip.

Therearesomethingsweneedtonotehere,including the fact that, while this challenge proved that one can, in certain circumstances, make this trip on one tank—you »Driving pros aimed shouldn’t.First,astheowner’smanualstates,neverrunatanktoempty.And,ofcourse, the EPA estimates are the mpg figures you need to consider. Finally, these are extraor- dinary results, generated by journalists invited by Audi and trained by a professional for high mileage in the hypermiler to challenge all givens. // Audi TDI® Challenge 1 31 city/43 highway mpg (2015 Audi A3 2.0-liter TDI® clean diesel engine with six-speed S tronic® dual-clutch transmission and front-wheel drive). EPA estimates. 475-mile range based on EPA estimates of 43 mpg highway and a 13.2-gallon fuel tank. Your mileage will vary and depends on several factors, including your driving habits and vehicle condition. 2 Always obey all speed and traffic laws. Photos: Jim Fets, © 2014

20 | Audi Magazine | drive 21 _By Jay Brida

DRIVING TOWARD PERFECTION.

“Refresh”cansoundlikesuchaminorthing: something that is covered overwithanew coatof paint,orspritzed quicklywithsome water fora momentary burst of energy. But then, sometimes, “refresh” becomes something different, somethingthatchangesyourpreviousperspective,andanewoutlook,anew understanding, takes hold.

The refreshed A6 exhibits a fiercer, more modern look, commanding more attention while maintaining its character.

The refresh of the 2016 Audi A6 and S6 represents a new vision in design, features, technology and power. It starts with the exterior. The refreshed A6 exhibits a fiercer, more modern look, commanding more attention while maintaining its character. Owing a bit to the allroad® Shooting Brake concept car that made its way to theLosAngelesAutoShowin2013,thefrontoftheA6isnowmoreangular, adopting the concept’s trapezoid-shaped Singleframe® grille (also found on the redesigned third-generation Audi TT); the reshaped, narrowed headlights help sharpen the focus even further. Evolutionary bumpers, intakes and side sills take the A6 further away from composed elegance and give it instead a more rakish, sophisticated style. To give a well-known character a different personality, even as the core retains its integrity—that’s what a refresh can do. In the back, we see taillight cues with a distinct Audi DNA and new inte- grated twin-trapezoidal exhaust outlets that speak to the vehicle’s refinement and performance nature. Inside,theA6addsaraftoffeatures,optionsandnewavailabletech- nologiesthatfurtheradvancethewayweinteractwithourvehicles.Longatech leader, the A6 adds the available updated MMI® system and instrument cluster, whichwillcontinuetobethefocalpointforeverythingdigital,fromGoogle Maps™ mapping service to the newly installed streaming app capabilities. The available system will offer LTE connectivity through Audi connect® and more powerful processors than its predecessor.1 >>

22 | Audi Magazine | drive 23 TheS6,ofcourse,willcontinuetomakepulsesrunalmost asfastastheengineitself…

There’s enough tech loaded into the refreshed A6 that you might miss the avail- able 18-way individual contour seats, Valcona leather and Layered Walnut Wood inlays. Theinteriorhas alwaysbeenacallingcardforthe Sedan.We’velong taken prideinoursenseofcraftsmanship.We’reconfidentthatyou’llnoticeitwhen you sit in the new A6 or S6.

Our engineers have added the next-generation 2.0-liter and 3.0-liter TFSI® engines totheA6,andthepowerprofilehasbeenenhancedmeasurably, to 252hpwith273lb-ft oftorque inthe formerandasprinting,class-leading 333hpinthelatter.Additionally,the2.0-literengineispairedtoanewseven- speed dual-clutch transmission on front-wheel-drive models. That’s along with the240hpandincredible428lb-ftoftorquethattheavailableTDI®cleandiesel engine generates. The S6, of course, will continue to make pulses run almost as fast as the vehicle itself,2 with an uptick of 30 horsepower that sees its 4.0-liter TFSIV8weighinginwith450hp. Make no mistake, with those numbers, the S6 model’s available sport differential distributing the power, our commitment to making these vehicles as responsive as possible and the advanced driving dynamics that we are known for, the A6 and S6 are truly drivers’ cars. There’s also an update to the S6 Sport package, which adds to the refresh, giving drivers the aforementioned sport differential, new dynamic steering, and a new sport exhaust with black finishers.

Maybe thisiswhenthe “refresh” isbestfelt:attheendofanotherthrill- ing drive, as you allow the satisfaction of ownership to take over. Perhaps you pause for a minute before you get out, and contemplate all that surrounds you. Andthatkindofmomentismorethanalittlereinvigorating,whenyouthink about it. //

1 Always pay careful attention to the road, and do not drive while distracted. The features and technologies discussed above are optional, may require an additional subscription with separate

Photos: Audi Marketing Database Photos: Audi Marketing terms and conditions, and should be used only when it is safe and appropriate. The Wi-Fi® hotspot feature is intended for passenger use only. 2 Always obey all speed and traffic laws. 24 | Audi Magazine | drive 25 One of Knirsch’s signature projects is the RS 5 TDI® pro- the traditional twin turbo system. The prototype pumps totypewithAudielectricturbo,whichfeaturesa48-volt out 385 hp and 553 lb-ft of torque and can sprint from electric turbocharger that adds efficiency and power to 0 to 62 mph in about 4 seconds with the enhanced engine.1

_By Johannes Köblerr

The Engineer There are many reasons Audi leads the competitive field withourdrivetechnologies.Andwestrivetokeepitthatway.How The internal combustion engine still has a will we stay ahead? Let’s ask Dr. Stefan Knirsch, Head of Develop- long life ahead of it…studies state that ment Engines in Ingolstadt. it will still dominate the market in the year 2030. Dr.Knirsch,whatmakesitparticularlyinterestingtoworkforAudi? Knirsch: Audi customers expect their cars to bring them high power and supreme performance, together with low fuel e-tron—will,ofcourse,gainsignificantlyinimportancein consumption.Theseapparentconflictsofinterestareparticularly the future. However, the internal combustion engine still evident in the premium segment—which makes it all the more has a long life ahead of it . . . studies state that it will still exciting to solve them. dominate the market in the year 2030.

TDI®, TFSI®, e-tron® and e-fuels—are those the four pillars on Let’s takeacloser lookateach oftheindividualtechnolo- which the future of mobility stands at Audi? gies. WhatCO₂ potentialdoyouseeoverthe nextfew years Knirsch:Thestrongestpillarsarecertainlythedieseland for internal combustion engines? gasoline engine. Both combustion processes have again made huge Knirsch: Audi is already the premium automaker with progress in recent years. The development of synthetic and sustain- thelowestCO₂fleetemissions.Wehaveaseriesofhighly able fuels, the Audi e-fuels, represents an important milestone efficient ultra® models on the market and are now introduc- for the internal combustion engine. And electromobility—that is, ing the latest generation of TDI® engines with amazing fuel consumption figures.2 It will be possible to reduce the con- It will be possible to reduce the consumption sumptionofourTDI®andTFSIenginesbyafurther15percent of our TDI® and TFSI engines by a further 15 by 2020 just through measures taken inside the engine. percent by 2020 just through measures taken inside the engine. TDI® engines are not only highly efficient—they are also becoming more emotional.2 Knirsch: For the diesel engine, the future holds two more challenges—a degree of off-the-line weakness and the acoustics. We are addressing these through technolo- gies such as the electrically driven compressor and further- refined injection and combustion processes. >>

26 | Audi Magazine | drive 27 Where we were previously chasing savingsof10gramsofCO₂,weare now after 0.2 grams. There are no major steps left to take, only sys- tematic further development of the individual elements.

Is range the biggest stumbling block for purely electric cars? Knirsch: There’s a second big challenge that is closely connected to that—the energy network and charging infra- structure. One interesting technology is inductive charging with direct current that we call Audi wireless charging. It’s fast, incredibly convenient and unproblematic, all in one. The e-quattro is a fundamentally interesting alternative. And what about the fourth pillar of Audi mobility, e-fuels? Knirsch:TheAudie-gasplantin Werlte, whichweare using to generate synthetic natural gas, brings CO₂-neutral In many Audi cars, it is already almost impossible to tell from the mobilitytoourcustomerswiththehelpofanaccompanying sound whether they are being driven by a gasoline or diesel engine. refueling card. In parallel, we are also developing the liquid syntheticfuelsAudie-dieselande-ethanol,withtheaimof How small can an Audi engine be? What are the prospects for producing them in larger quantities by the end of the decade. three-cylinders? Knirsch:Athree-cylinderissensiblydesignedforfuelcon- What can we still expect to see from the classic quattro® drive? sumptionandnotforpower.Thatappliestobothgasolineand Knirsch: With the self-locking center differential diesel engines. A highly charged three-cylinder is technically fea- andthesportdifferential,Audialreadyhasaverysporty sible, but the high combustion pressures would necessitate a great lineup—thebestthereisintermsofhandlingandperfor- many modifications in everything from the crankcase, through mance.And,whenitcomestoefficiency,wealsohavea rod bearings to camshaft timing. Friction and fuel consumption, couple more interesting ideas up our sleeves. But you’ll have however, would rise. to wait and see! //

What are the chances for e-quattro, the electric quattro® drive? Knirsch: The e-quattro is a fundamentally interesting alter- Audi already has a very sporty lineup— native.Thefrontwheelsaredrivenbythecombustionengineand the best there is in terms of handling the front electric motor, while the rear electric motor drives the and performance. rear wheels. This is how a new kind of quattro® drive could be real- ized with all features such as torque vectoring. The battery could

1 Always obey all speed and traffic laws. 2 EPA estimates. Your mileage Encounter be located partly in the floor tunnel. will vary and depends on several factors, including your driving habits and vehicle condition. See www.fueleconomy.gov for details. Photos and text:

28 | Audi Magazine | drive 29 so UIA.©05Ad lbNrhAmerica. North Club Audi ©2015 All modelnames andthefourrings logoareregistered trademarksofAUDI AG. enthusiasts. Audi for specifically created events and exciting news our tofollow app mobile Club Audi Download App Mobile on Available uoenAd rvn aain,adseilacs events. access special and vacations, driving Audi European Experience, Driving Audi rentals, merchandise,Audi services, parts and auto insurance, hotels, on partners our AudiAG, America, Audi of by provided and discounts program loyalty from benefit Our members also rallies. and fun programs, education driver events, sessions, viewing tech race host socials, Chapters and Dealers annually. 30states across events 300 to close have We world. inthe Join thelargestandgrowingAudiClub for Audienthusiasts. Created expressly ii sa w.uilbaogt er oeaotorectn vnsadbenefits. and events exciting our about more learn to www.audiclubna.org at us Visit uiCu ainlEet21 utn Texas Austin, - 2014 Event National Club Audi lbNorth America Club Audi

Photo: Audi Media Service 052 046 040 036 032 – travel. and sport in lines story latest the on speed to up Get – to a vibrant future. a vibrant to a prologue clearly it’s and unveiled, is language design Audi new The h uooiefuture. automotive the Aftera550-mileroadtrip,piloteddrivinglooksreadytonavigate h 3Sotak nioi okmksasyihcomeback. stylish a makes look iconic An Sportback. A3 The h tls etan fAd sport seats. Audi restraint of The stylish AudiendurancedriverstakeontheLoneStarLeMans. 31 GET YOUR COMPLIMENTARY SUBSCRIPTION

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πρόλογος – PROLOGUE Greek πρόλογος, prologos, from pro (“before”) and legein (“to speak”), an opening or introduction to a story

"Perfect showcase of Audi DNA“ —Prof. Dr. Ulrich Hackenberg

height: 4.6 feet/1.39 meters

width: 6.4 feet/1.95 meters

wheelbase: 9.6 feet/2.94 meters

length: 16.7 feet/5.10 meters

Sometimes, a show car is just a way for engineers and designers “Audi stands for sportiness, light- to sculpt, paint and have fun with something beautiful. Other times, it weight design and the quattro® permanent givesthemanoutlettoshowwhatistocome.TheAudiPrologue,our all-wheel drive. In the Audi Prologue, we are AUDI new concept car unveiled at the Los Angeles Auto Show in November expressing this know-how in a new form— 2014,promisestostartawholenewdesignstoryforthebrand.Evenif we have put the sportiest car in the luxury thisnevermakesittoproduction,itslookandtechnicalinnovationwill. segment on [the road]. Our team took new As our recently appointed Head of Design Marc Lichte said when approaches in both exterior and interior PROLOGUE heintroducedit,thishelpsthebrandarticulateanew“language” design,” he said, adding that the shape and ofdesign,anditwillrepresentthefutureofhowAudiwilllook. linesoftheProloguewillbeexpressedin “The angle of the shape, from rear to front, was crafted to evoke movement, the upcoming production models, starting with kind of propulsion that this powerful performance concept would surely deliver the next-generation Audi A8 flagship, and then —because it’s not just about design.” with theAudiA6 and AudiA7,afterthat. >> —Marc Lichte

_By Miles Callet

32 | Audi Magazine | move 33 “...weareexpressingthisknow-howinanewform —wehaveputthesportiestcarintheluxurysegment.”

—Marc Lichte, Head of Design

Atfirstglance,this“signaturecar,”asAudiBoardMemberforDevelopmentDr. Fortunately, the technology that allows Thenewdesignlanguageaddstotheinteriortoo.There’s the Audi virtual cockpit, UlrichHackenbergcalledit,lookslikeanAudi,butyouaren’tquitesurehow.TheSingle- for this kind of power (this is a vehicle that can whichsitsdirectlyinfrontofthedriver,butmorethanthat,abroadswathofthedashboard frame®grilleisthere,butit’slarger,lowerandmoreangular.Likewise,theLEDheadlights move from 0 to 62 mph in a scant 3.7 seconds) functions as an electronic display comprised of three seamlessly integrated touch screens. are instantly recognizable, yet they are shaped as wide, flat wedges above the grille. also helps control it. The dynamic all-wheel Everything from ambient lighting settings and driver assistance systems to media controls Still,whilethislargetwo-doorcoupeiscultivatinganevolutionarystyle,the steeringhelpsdriverstakefulladvantageofits is available via haptic (touch) technology. With this system, passengers will be able to do essentialDNAofourdesignheritageisevidencedthroughout,specificallyintheAudi performance profile through enhanced agility things like “pass” pre-configured navigation directions from their side of the car over to the SportQuattrotouches seen in thesheetmetal. Fromthesideview, thecombination of at lower speeds while helping improve stability driver’s by wiping the screen from right to left: the information will then be displayed on sport profile and balanced proportions is one clear reference to the classic Ur-Quattro at higher speeds. Dynamic all-wheel steering the virtual cockpit screen. look, but so is the way the air intakes are boldly sculpted under the headlights. Even allows for rear wheel steering angles of up to five You could hear the enthusiasm in Lichte’s voice when he described all of these the flared arches over the front and rear wheels are unmistakable reminders of the Ur- degrees,whichhelpsmakeiteasiertomaneuver things. He dropped hints about where these features will show up, and how the design Quattro stylings that inspired this vehicle. when parking, and enhances precision handling language will be incorporated into the lineup first with the next-generation Audi A8. But Thereisadifferencebetweeninspirationandemulation,however.Lichtemade at highway speed. most of all, he seemed to be saying that the Prologue is just the start of a whole new thatclearwhenheheldcourtwithseveralhundredautomotivejournalistsandindustry “TheAudiPrologueisa‘signaturecar’forAudi.” As impressive as to its performance design Audi story. // —Prof. Dr. Ulrich Hackenberg leaders. He pointed to the unique rear design that separates the Prologue from what’s outputisitsfuelintake,whichwouldbebetter come before. The angle of the shape, from rear to front, was crafted to evoke move- described as powerfully efficient. The Prologue “Ourteamtooknewapproachesinbothexterior ment,thekindofpropulsionthatthispowerfulperformanceconceptwouldsurely concept is estimated to get 27 mpg combined,1 and interior design...”

deliver—becauseit’snotjustaboutdesign.Theengineerswantedtosaysomethingtoo. which is off the charts for a vehicle with that —Marc Lichte, Head of Design kindofpower.Theefficiencycomesfromanew This is rarified performance. The 4.0 TFSI® V8 engine put into the Prologue would The 4.0-liter TFSI engine produces up to 48-voltsubsystemofthevehicle’selectrical 605hpand516lb-ftoftorque stir even the most jaded power enthusiast, with a 605-hp, 516 lb-ft of torque profile system,whichisgeneratedbyabeltstarter,

thatcanriseevenhigherwithan“overboost”modethataddsanadditionaltorquepunch Accelerates from 0 to 62 mph turning the powertrain into a “mild” hybrid, while when absolutely necessary. in 3.7 seconds. anadditional12kWisrecoveredduringbraking. This new technology, like so much else about this vehicle, will be introduced into production

Photos: Audi USA News modelsoverthenextcoupleofyears.

1 Manufacturer‘s estimate.

34 | Audi Magazine | move 35 36 | uiMagazine Audi | move | B ehn Kramer Bethany _By Escape hatch Finding the passion in the reborn A3 Sportback. 37 ...“theoneswhoareintoit,areintoit. Thatcarwillrockandrollforus.”

He knew that we were passionate and loyal fans of a particular style; he knew has been part of the Audi heritage since that we were out there and that we represented an opportunity as much as anyone. the Audi 100. “Youstill havetodocool stuffthatpeoplelike,”Keoghsaid. “Not everyonecan The A3 debuted worldwide as a appreciate a Sportback, but, man, the ones who are into it, are into it. That car will rock three-door vehicle in 1996. It wasn’t until and roll for us.” the second generation, in 2004, with its longer body and handsome Singleframe® It’s hard to know what sets the Sportback celebrate it. And for some satisfying moments at the 2014 New York Interna- It wasn’t until the second generation, in 2004, with its grille,thatitofficiallybecametheA3 fan apart from other automotive enthusiasts. Is it tionalAutoShow,headdressedus,thecommittedfansofthestyle,andhetold longer body and handsome Singleframe® grille, that it Sportback. Now there is a third genera- theshape?Theconvenience?The“fifthdoor”?What- us what we wanted to hear: that the classic shape of the Audi A3 was coming officially became the A3 Sportback. tion, with even sharper lines and a more back in upcoming model years [soon], as an Audi A3 TDI® clean diesel, and in dramatic headlight design, and we’re just ...passionate and loyal fans of a 2016, as an Audi A3 Sportback e-tron® plug-in hybrid. happy to see it. // particular style… It wasan actoflistening.AsKeogh said, those of uswhocaredabout Don’t call it a comeback the style spoke up and were counted. With that collective voice, they heard us at TherewerecertainlysomeotherreasonswhytheSportbackstylewasgoingto ever it is, when it comes to cars, we loyalists here in Audi of America headquarters in Herndon—and in Ingolstadt too. reappear after itwentawayattheend of the2013 model year, mostlikelybecauseof its America have long been perceived to be a decided heritage and, no doubt, because the decision is simply good business. minority. In Europe, Sportback fans are in the major- …a little unorthodox, a little more progressive, and… Start with the fact that around 55 percent of the purchases of the previous- ity,sowehavetoloudlymakesurepeopleknowthe looking for something different than the everyday. generationA3SportbackwereoftheTDI®cleandieselvariant,whichprovidesalittle Sportback set in the U.S. likes premium vehicles too. insightintothoseofuswhopreferthestyle.Weliketobealittleunorthodox,alittle Thankfully, Scott Keogh, president of Audi of “They all said, ‘How could you do an A3 Sedan and not bring back the more progressive, and are, perhaps, looking for something different from the everyday.

America, knows about our dedication and wanted to Sportback?!’”KeoghcommentedduringhisremarksinNewYork. Database Photos: Audi Marketing Then again, maybe we’re not that unorthodox, when one considers that the style

38 | Audi Magazine | move 39 AN ENDURING SUCCESS THE PEOPLE BEHIND THE WHEEL

_By George Achorn

It’s the eyes. The flashing intensity of a driver’s eyes reveal the passion, danger and tension of driving 200 miles an hour for a short stretch of road over a long time on the track. Theeyesmightbe what reallysettheexpertdriversofAudiSport® endurance racingapartfromanyothertypicallyintenseracecardriver.Thoseeyesneedthatlookof unwavering intensity to hold the concentration necessary to complete lap after lap while watchingforothervehicles,everycurveandeveryopportunitytowin. Enduranceracingisadangeroussport,andthosewhosucceedatitbecome legendary. Ourteamisateamoflegends.WecelebrateAudiSportdriverslikeTom Kristensen (see next page), who has won Le Mans (nine times driving an Audi), and who retired last year, and Rinaldo “Dindo” Capello (see cover), who retired from the Audi team in 2012, and was rewarded for his overwhelming success with the gift of an Audi R18 of his own. IntheU.S.,wehave someendurance racesofourown,notably,thePetitLeMans, heldatRoadAtlanta,inGeorgia,whereAudihasthemostteamwins(nine),andthe LoneStarLeMans,heldattheCircuitofTheAmericasinAustin,Texas.Capelloholdsthe recordformostindividualracewinsatthePetitLeMans,havingwonforAudiin2000, 2002, 2006, 2007 and 2008. These are just two of the competitors who thrive in seemingly impossible conditions. There are more. Get to know them over the next few pages. >>

40 | Audi Magazine | move 41 TheLoneStarLeMansinAustinisagoodexampleofwhat happens when Audi engineering meets Audi enthusiasm.

Earlyintheweek,whileraceteamtransportersrolledinto Race day is great, but it doesn’t give you the opportunity to pointedly Texas, so too did Audi Club of North America and its members. The ask araceengineera geekyquestionin a socialsituationorletTom group’sLoneStarChaptersetoutaTexas-sizedwelcomeforothers KristensenrevthemotorofyournewAudiS7whileBenôitTréluyerfilms drawninfromfarandwide. theensuingeventsonhisiPhone®sothathecanpostittoInstagram®. One owner of a new Audi RS 7 making the long trek in from Astheweekprogressed,theAudiR8LMSandR18racerstook thestateofMarylandevenfoundhimself“forced”todetourthrough tothetrackforpracticeandqualifyingsessions.SotoodidtheAudi thelegendaryTailoftheDragon,anepicbitofpublicroadthatsnakes owners, enjoying laps of their own at the wheel of their personal through North Carolina’s Smoky Mountains. Audi vehicles, at the nearby Driveway Austin Motorsports Academy. TOM KRISTENSEN (DK) LUCASDIGRASSI(BR) LOÏC DUVAL (F) Informaleventsaboundedandwereagreatwayforowners Nextcameraceday,andtheAudimotorsportexperience

FIA World Endurance Championship FIA World Endurance Championship FIA World Endurance Championship to catchupwiththe AudiSport team inamore relaxedenvironment. isanincrediblewaytoseearace.Avastsuitehighabovethefront (Audi R18 e-tron® quattro®) (AudiR18e-tronquattro®),FIAFormulaE (Audi R18 e-tron quattro®), Superformula

Winning the weekend Big is a theme in Texas, and that was obvious when the The World Endurance Championship, the series that takes state recently hosted one Texas-sized event for Audi owners over Le Mans teams to the best tracks around the world, was our focus. thecourseofseveraldays.Ontheonehand,therewastheconver- Austin marks the only race held on North American soil and, as such, gence of two major racing series. On the other, there was a national istheonlychanceAmericanracefanshavetocomeoutandseethe meeting for the burgeoning Audi Club of North America. It all made Le Mans-winning R18 e-tron quattro® as well as our team of superstar for quite a shindig. drivers and engineers compete on domestic turf. Even better, this race Austin, already a major cultural destination for musicians, marked the first time anyone had ever held a race under the stars in artists, football fans and more, is also home to the sprawling Circuit a nighttime battle at Circuit of The Americas. of The Americas,where theso-calledLoneStarLeMansweekend Given that all of this was scheduled for a single weekend, it deliversadoublefeature,withathree-hourracefortheTudorUnited was probably a foregone conclusion that an organization made up BENOÎT TRÉLUYER (F) MARCEL FÄSSLER (CH) ANDRÉ LOTTERER (D) Sportscar Championship, and a six-hour event for the FIA World ofAudiownersandenthusiastswouldpickanalreadyculture-laden Endurance Championship. venue like Austin in order to host their annual national gathering. FIA World Endurance Championship FIA World Endurance Championship FIA World Endurance Championship (Audi R18 e-tron quattro®) (Audi R18 e-tron quattro®) (Audi R18 e-tron quattro®), Superformula

straightaway of the Circuit of The Americas was the home base for This time, our secret weapon wasn’t just quattro® all-wheel invited owners and those in the Audi family, a spectacular vantage drive, but also an engineer stationed in the tower to spot any inclem- point where they could eat, drink or simply enjoy the race. And a few ent weather. He radioed the R18 drivers at the first sign of rain and lucky ones nabbed a ride around the track, riding shotgun in an Audi had them come into the pits for appropriate tires. The race was even R8 LMS with three-time Le Mans winner Rinaldo Capello. temporarilystoppedduringthedeluge,butbythetimeitrestarted, Three hours of racing with the Audi R8 LMS teams passed the Audi team was in position to take the victory. quickly and, after a short break between races, Audi Sport Team Joest began to roll out the otherworldly R18 e-tron vehicles onto the start- Alltold,itwasafittinglyaction-packedendtoanextraor- inggrid.Suddenly,themaineventwason,withAudiR18racecars dinarily busy weekend. AudiSportcappeddaysofsocialanddriving fighting hard with their rivals in the competition. enjoyment with the ecstasy of race victory. That’s not a bad way to spend Midway through the second race, the skies grew dark, and a week, and there was a lot to reflect upon as we drove the 1,500 miles with that came a torrential downpour. Where minutes before cars had and more than 22 hours back to Maryland in an Audi RS 7. // circledthetrackatfullspeed,expensiveprototyperacerswerenow MARCO BONANOMI (I) OLIVER JARVIS (GB) FILIPE ALBUQUERQUE (P) hydroplaning off the track, race leaders sliding into the gravel at several corners and handing the race over to the ever-prepared Audi R18 drivers. 24-hour endurance race, Spa 6 Hours 24-hour endurance race (Audi R18 e-tron 24-hour endurance race, Spa 6 Hours (Audi (Audi R18 e-tron quattro®) quattro®), Super GT R18e-tronquattro®),EuropeanLeMansSeries

42 | Audi Magazine | move 43 mile

2014 Audi R18 e-tron® quattro®

:: Monocoque :: :: Type :: Carbon fiber composite (CFC) with aluminum TDI®,turbocharged120°V6,4valvespercylinder, honeycomb and Zylon side panels 1 Garrett VTG turbo, diesel direct injection TDI®, ENGINE VEHICLE :: Battery :: fully stressed aluminum crankcase Lithium-ion battery :: Power Output :: Over 395 kW (537 PS) :: Length | Width | Height :: :: Torque :: 4,650 mm/1,900 mm/1,050 mm Over 800 Nm :: Minimum Weight :: 870 kg playstation chicane :: Type of Accumulator :: mulsanne kink michelin chicane mulsanne straight Electric flywheel accumulator WHP, useable storage tertre rouge corner DIMENSIONS capacity over 600 kJ HYBRID SYSTEM mulsanne corner :: Motor Generator Unit (MGU) :: One MGU on front axle, water-cooled with integrated power electronics, over 170 kW

:: Drive System :: Rear-wheel drive, traction control (ASR), four-wheel drive e-tron quattro® hybrid mode Le Mans racetrack :: Gearbox ::

esses Sequential, electrically activated 7-speed race gearbox DRIVETRAIN 13.629 km /// track length :: Driveshafts :: Constant velocity sliding tripod universal joints 24 hours /// duration

start :: Wheels ::

dunlop curve 200kmswofParis,France /// location OZforgedmagnesiumwheels ford chicane

maison blanche 13 years /// of wins for the Audi team :: Brakes :: WHEELS Hydraulic dual circuit brake system, monoblock light arnage corner indianapolis corner porsche curve Tom Kristensen /// Nine-time winner for Audi team alloy brake calipers, ventilated carbon fiber brake discs front and rear

Road Atlanta racetrack

2.54 miles /// track length 10 hours /// duration Braselton, GA /// location

Circuit of The Americas racetrack

3.4 miles /// track length 20 /// turns Austin, T X /// location Photos: Audi Media ServicePhotos:

44 | Audi Magazine | move 45 So,althoughour striking sportseatsmay hold youin, they don’t hold you back.

_By Meghan Puhr

46 | Audi Magazine | move 47 Sometimes,beingheldbackisagreatthing. That’s most certainly the case is concentrated in the forearms, not the upper body and shoulders, which Through careful research and analysis, RECARO® found whenyousitinanAudisportseat.Thesportseat’sdesignhelpspositionyourbodyin can alleviate muscle fatigue and enhance control during endurance races. thatbucketseatsthathugthebodyhelpprovideoptimalhand/ the seat via its enhanced thigh and side bolster supports, which in turn helps to provide armpositioningtohelpthedrivermaximizethecar’sabilityto an optimal driving experience—no matter where you’re headed.1 It all started at RECARO®. handle and perform. The first seat with side bolsters was made One of the most critical factors in racing is making sure that you, as the driver, are The originsofsportseatdesign can betracedbacktoGerman- in1965, markingthecreationof the world’sfirst“sportseat” secure in the seat. When entering corners or performing sharp maneuvers, it is important basedcarbodydesignmanufacturerRECARO®.Untilthelate1940s, asweknowit.Severalyearslater,theseatwasupdatedwith thatthedriverdoesnotslide,whichishelpedbyabucket-shapedseatdesignwithbolsters theypennedseveraliconicbodydesigns,butbythe1950s,thecompany adjustable shoulder support and head restraints. that help provide optimal positioning, comfort and lateral support. changed its direction to solely producing high-end automotive seats. At Audi, we have always been deliberate about creating Manyprofessionalmotorsportandday-to-daydriverschoosetositonadaptivesport Decadesofdesign,technologyandmaterialinnovationshavepositioned and employing innovations that help make for a better drive, seats.Thesearecraftedtoelectronicallyadjusttothedriver’sheight,sizeandweight,helping RECARO®asoneoftheleadingproducersoforiginalequipmentmanu- includingouroptionalsportseats. >> provide optimal comfort and positioning. By situating the driver this way, the steering effort facturer (OEM) sport seats.

1 Always obey all speed and traffic laws.

48 | Audi Magazine | move 49 Integrated head restraints + comfort + head support

Seat bolsters + lateral support + comfort + positioning

Stitched design pattern + refinement in craftsmanship

Thigh support + comfort + positioning

Materials matter. Sporty luxury. This anatomy is not just good, it’s ergonomically correct. When it comes to performance, every ounce of vehicle weight Notonlydosportseatshelpprovideoptimaldesignfor counts. This is why it’s critical for manufacturers to perfect lightweight, greaterperformance,theyarealsoincrediblystylishandcom- durable materials. Alcantara® is one of them. plementarytothedesignphilosophyofAudiSport®vehicles. Alcantara® is currently used in almost all professional racing Audi sport seats also feature different stitched patterns, such seats. It is a flame-retardant synthetic material that is similar to suede. as diamond and honeycomb, adding refinement and incredible Thermoplastic polymers are added to create a plush, lightweight material craftsmanship to an already dynamic design. In addition to the that provides enough grip so that drivers don’t slip in their seats. You will standardcoloroptionsofferedoneachmodel,Audiexclusive findAlcantara®incorporatedintheseatingsurfacesofselectAudimodels. addsapanoplyofleathercolorsthatcanbemixedandmatched to create the sport seats of your dreams. So,althoughourstrikingsportseatsmayholdyouin, Photos: Audi Marketing Database Photos: Audi Marketing they don’t hold you back. // European model shown.

50 | Audi Magazine | move 51 52 | PaloAlto,CA uiMagazine Audi

MILES | move | 10 4 3 San Jose, CA .Fotrdrsensors radar Front 5. 4. Infrared camera Infrared 4. front at sensors Ultrasound 3. camera Front 2. side at sensors Ultrasound 1. ITSELF DRIVES VEHICLE APILOTED HOW Gilroy, CA 7 :Ad r es rn uipre sense plus sense front / Audi pre Audi :: ::ACCwithstop&gofunction :Ngtvso sitn ihhighlighting with assistant vision Night :: surroundings of display with assist Park :: camera rear and front with plus system Parking :: ::ACCwithstop&gofunction light adaptive Audi :: pre sense plus Audi sense® front / pre Audi :: display limit Speed :: ::ACCwithstop&gofunction::Audiactivelaneassist surroundings of display with assist Park :: 5 pedestrians detected of 50+ 10 5 Kettleman City, CA Kettleman 7 1 2 10. Front, rearandtopviewcameras sensors radar Rear 8. sensors Crash 7. .Utaoi esr trear at sensors Ultrasonic 9. and front and GPS, Differential 6. er3 aeasystem camera 3D rear :Pr sitwt rn n ercamera rear and front with assist :: Park camera rear and front with plus system :: Parking surroundings of display with assist :: Park camera rear and front with plus system :: Parking sense plus pre Audi sense rear / pre :: Audi assist side Audi :: protection impact :: Rear protection Side :: adaptivity protection :: Front ::Eachwithupto103degrees oiotlcoverage horizontal ac,CA Wasco, 6 7 10 aesil,CA Bakersfield, 10 Audi 7

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065 Meetingyourneedswithamorepersonalizeddealershipexperience.

066 After conquering the European Champions League, Bayern Munich

sets its sights on American soccer fans.

070 Getting fit in one of the fittest cities in America: Boulder, Colorado.

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©2015 Audi of America, Inc. “Audi,” “Singleframe” and the Singleframe grille design, and the four rings logo are registered Photo: Audi Media Service trademarks of AUDI AG. 57

Audi Mag Ad_Spring 15_Transport.indd 1 1/16/15 3:08 PM Transport Ad: Spring 2015 Customer-Facing (Audi magazine) Icons Reloaded. Audi and The Avengers have been a super team over the years.

_By Jay Brida There’s a movie coming out in May. Chances are you’ve heard of it, because chances are you are looking forward to it like the rest of us. Marvel’s Avengers: Age of Ultron is the latest, greatest and undoubtedly biggestreleaseMarvelStudiohasyetmade.Teemingwithmoviestars andEarth’smightiestheroes,itwillbeahit—theonlyquestionishowbig. Youknowthestars.CaptainAmerica,IronMan,Thor,TheHulk. OK,well,ourTTSisinthemovie,butit’sinmoreofasupporting role, and it’s one of the things that helps create continuity in what is now called the Marvel Cinematic Universe (MCU). Ever since the first film, Marvel’s Iron Man, and the appearance of the R8 e-tron® concept car thatwasafavoriteofTonyStark’s—ourintroductionintotheMCU—Audi andMarvelhavemadeforquiteateamovertheyears. Loren Angelo, Director of Marketing at Audi of America, said that thepartnershiphasbeenaHulk-smashingsuccessforus. “The spirit of creativity, innovative entertainment and wit encom- passeverythingbothAudiandMarvelcreate.FromtheIronManfran- chisetoTheAvengers,MarvelandAudihaveharnessedaclever,branded integrationformula thatisseamless,intuitive andanatural partof the storyline,” he said. Soitwasinthatspiritthatweteamedwithourglobalpartners—as wellasthetalentedartistsandwritersatMarvel—todevelopacustom, illustrated story to celebrate our partnership.

ThestoryissetintheMarvelComicsUniverse.The Avengers are here,takingonA.I.M.(AdvancedIdeaMechanics—aratherevilcollec- tionofmadscientists)andTaskmaster(asupervillainwithphotographic reflexes who can mimic anyone’s fighting style to counter their strengths) with a couple of sidekicks armed with the power of several hundred horses tohelpthempowerthroughtheplot. It’s a little tribute (that took a lot of hard work) to honor the creativ- ity, power and teamwork of two truly iconic superteams. Marvel and Audi.

Marvel’s Avengers: Age of Ultron willbereleasedMay1,2015.

58 | Audi Magazine | inspire 59 60 | Audi Magazine | inspire 61 62 | Audi Magazine | inspire 63 Personally interactive Withnewdigitaltools,we’reforginganevenbetterconnectionbetweenourdealers, our customers and our vehicles.

_By Jay Brida

Wealwayswanttogiveprospectivecustomerswhatthey need to make an informed decision about our vehicles. But we also know that no matter how good our customer experience is, we should continually work to make it better. That’s what we’re calling the “Progressive Retail Experience.” At its heart is a series of digital tools that will make it easier than ever forcustomerstoconnectwithcrucialinformationduringthesales and service process at the dealership. These tools will help make buying and owning an Audi easier and deliver the kind of overview of our products, features, trim levels and specs that will give customers a full picture of their vehicle. Thisprogram hasbeenrolled outtovirtuallyallAudi dealers overthepastyear.Bythetimethisgoestopress,severaldifferent tools and apps will be available to help dealers and customers get the most out of their interactions. “Audi is meeting dealer needs with new progressive digital toolsthatwillprovidevaluableinformation,improvethesalesand serviceexperience,andhelpoperationsrunsmoother,”saidMark Ramsey,AudiofAmericaGeneralManager,DigitalRetailOperations. “These tools are revolutionizing the dealership experience and chang- ing the face of dealership/employee/customer relations.”

These new tools complement our previously released appli- cation, which offers comparisons, configuration options and inventory availabilityqueries,enablingdealerstofindtheexactAudivehiclea options in a truly collaborative way that can help customers feel customermightbelookingfor. completely confident in their purchase. These tools prepopulate Customerswillbeabletotakeadvantageofdigitalfinance informationondigitalforms,socustomersanddealershipemployees toolsthatarepartoftheoverallenhancedsalesexperience.These can spend less time filling out paperwork and more time building help dealership employees to present vehicle price and payment a relationship. With these innovations, customers can enjoy a more tailored delivery process of a new or Audi Certified Pre-owned vehicle. This “eDelivery” experience takes a customer’s wants and needs and gives them customized information about their new Audi and its features. This tool keeps a record of what is covered in each delivery, and allows dealership employees to easily discern which features requireafollow-updiscussiontoexplaindetailedinformationand which can be more easily addressed on the spot. With videos and shareable features, the eDelivery process is a unique addition to the overall retail experience. Finally, the Audi Progressive Retail Experience brings exciting new improvements to Audi service via mobile, desktop and hardware tools.Basically,wewanttomakeiteasier,bycreatingonlineservice scheduling tools that help employees and customers alike. And by making it easier to schedule a repair order, manage loaner vehicles or Photos: Audi of America, Inc communicate with a customer, we are making it as easy as possible to schedule—and get—service on the customer’s terms.

We’recreatingthekindofefficient,engagedcustomer experience that will make the relationship between dealer and customer more fulfilling. In other words, we aren’t content with the status quo, and we’ll always try to do what’s better for our customers, so they can feel confident in making a very informed purchase. //

64 | Audi Magazine | inspire 65 Iftheycan make it here... FootballsuperteamBayernMunichsets upshop in NewYork,NewYork.

_By Jay Brida

There are places intheworldwhereFranzBecken- Bayern Munich, one of the top teams in Europe, bauer is treated as someone whose immense influence, fame whose players form the core of the world-champion and talent make him more an unimpeachable icon than a German national team, and who is currently defending its person.However,highupinanaverageofficebuildingonLex- thirdstraightBundesligatitle,isonceagainonahistoric ington Avenue in Manhattan, where Bayern Munich recently winning streak. To capitalize on the moment, the team (full opened their first U.S. office, is probably not one of them. disclosure:Audibought8.3%oftheteamin2010,andAudi Munich-born and -bred, youth academy-trained Beck- Chairman Rupert Stadler sits on its nine-member supervi- enbauer is one of European football’s true legends. Leading sory board) thought it would be a good time to raise their the Bayern Munich team to three straight Bundesliga titles profileworldwide.SoinAprilof2014,theyopenedofficeson from 1972 to 1974 and three straight European Cup titles LexingtonAvenueinanefforttoestablishakindofbeacon (nowcalledtheChampionsLeague)from1974to1976,all in the States to show German expatriates and American wrappedaroundaWorldCupchampionshipforGermanyin fans that they welcome their support. It’s a path that we at 1974, he transformed the club’s fortunes and made football Audi already understand: bringing a premium product to an history. Yet, despite having played for the New York team in enthusiastic market. theoldNorthAmericanSoccerLeagueinthe1970s,there are few Americans today who would recognize his name. Their corporate debut happened just ahead SowhyNewYork?Andwhynow?Maybeit’sbecause of the team’s barnstorming tour of the country, the Americansarefinallybeginningtoembracefootball(or,if Audi Summer Tour, where they played “friendlies”—exhibi- you prefer, soccer) with the same fervor found in the rest tion matches—with the Mexican team, Chivas Guadalajara, in of the world. Whatever the reason, the decision-makers at New York and an American all-star team in Portland, Oregon. Bayern Munich, one of the world’s top football clubs, have That Bayern, with world-class talent like Arjen Robben,

From left: Schweinsteiger, Ribéry, Müller, Lahm, Neuer, Robben decided that it’s soccer’s time in the U.S., and are conse- Thomas Müller, Philipp Lahm and the German national team quently making an investment in their brand. And what hero Mario Götze, split those matches was a fairly big sur- better place to make an investment than in that great cul- prise(losing2-1toagroupofAmericanall-starsinavery FIFA CLUB WORLD CUP CHAMPIONS INTERNATIONAL tural marketplace, New York City? But, as they say, if they physical match). But win or lose, the matches were played (previously Intercontinental Cup) 3 5 LEAGUE TITLES 11 TITLES can make it here, they can make it anywhere. withabiggerpictureinmind. >>

BUNDESLIGA TITLES NATIONAL TITLES MAJOR TROPHIES 24 51 63

66 | Audi Magazine | move 67 followers in the U.S., they are reaching out to teach people not just about the sport, but also about the team’s culture, which is a very important part of the draw of football. “We wanted to do it better, not first,” Vidal said about this outreach program. “We want to give people in the U.S. andallovertheworldaccesstothecultureofBayernMunich.”

With more than 1.1 million social followers in To hear Rudolf Vidal, Managing Director of the FC Bayern München LLC, tell it, that big picture is something similar to Johnny the U.S., they are reaching out to teach…the Appleseed’s:sponsorfanclubs,investinyouthleagues,andwatch team’s culture the red and white jerseys (with the occasional blue accent) start popping up around the country. Thatculturestartswithsocialresponsibility,Vidal said. “It’s true, actually—we try to give something back. We’re The decision-makers at Bayern Munich, one of reallyfortunate,andwefeelweneedtohelp.” Theclubhasusedtheirpreeminenceasadrawtoplay, the world’s top football clubs, have decided that forfree,otherclubswhoarefinanciallythreatened—including it’s soccer’s time in the U.S. their once-proud, now second-division crosstown Munich rivals 1860 TSV—and have sometimes even paid transfer fees for “It’s about global reach, and right now the U.S. is still a kind players,justsothesellerscouldremainsolvent. ofunaffiliated,unexploredcountry,andourfirstgoalistoraise They also invest wisely in the future, having founded awareness,notonlyofourcurrentteam,butofourbrand,ourstory,” a youth academy in Munich (with a new academy opening in Vidal said. 2017) where young talent can hone their skills, get promoted To do that, the New York office is sponsoring start-up fan and eventually star for the adult team, as happened with clubs around the country for groups of supporters who want to longtime greats Bastian Schweinsteiger, Philipp Lahm and watch the game in participating pubs or meeting spots. And inter- ThomasMüller.It’sthatkindoftrainingprogramtheyare estisgrowing.InApril2014,therewere15officialfanclubsin tryingtoputtogetherintheU.S.too.Inadditiontoplaying the U.S. By October, there were 32. San Francisco’s is the largest, American pro teams to raise the sport’s profile and engage with around 1,000 members. Vidal said that about 30 percent to fans, they are starting a youth initiative in select cities that will 40percentareGermans,withtherestamixofAmericansoccer educate coaches, players and even referees on the techniques enthusiasts and other Europeans with emotional ties to Die Roten andstrategiestoimprovethequalityofsoccerplayedhere. (“The Reds,” an informal nickname of the team). And, of course, another way they can continue to Thisinflux of outside attentionisnewfor theclub. Tra- make inroads here is to keep winning at their impressive pace. ditionally, Bayern has always been Bavaria’s team first (Bayern They’ve long been the dominant team in the German first divi- literallymeans“Bavarian”),withasubstantialnationalfollowing sion, with 24 championships—the most of any team—and six inGermany,butithasn’thadahugeglobalpresence.Vidalpointed ofthelasttentitles.Inaddition,theyhavefivechampionships out that soccer culture in the U.S. is growing more sophisticated intheUEFAChampionsLeague,wheretheycompetewithand every year, but that the bulk of the U.S. fans follow the American often beat the world’s other superteams. Their resources, and English leagues, in no small part due to the language and ability to attract top talent, beautiful home city and deep media coverage. That may be changing too, as the Bundesliga will history of success bodes well for a long run of prosperity—and bebroadcastinEnglishbeginninginAugust2015onFoxSports, increasing popularity here in the U.S. aftertheseasonconcludesinmayonGol.tv. Clearly, they are betting on this being a start and not the NowtheyjusthavetotoptherunoftheBeckenbauer- totality of their efforts to become the German team of America. In led teams of the 1970s. All it takes, they hope, are a few addition to the fan club sponsorship, they are putting a lot of effort seeds—seeds scattered from a nondescript skyscraper high Bayern Munich, the reigning Bundesliga champion whose players andresourcesintosocialmedia.Withmorethan1.1millionsocial above Lexington Avenue. // formthecoreoftheworldchampionGermannationalteam,is once again on a historic winning streak. Photos: Getty Images, Audi Media ServicePhotos: Getty Images,

68 | Audi Magazine | move 69 Living under mountain majesties, residents of Boulder, Colorado, find happiness and stress-relief through outdoor fitness.

The first time I visited Colorado, IwaslivinginNewYorkCity,andwassenttothe mountains to oversee production of a short ski film for one of my clients. When I first received theassignment,I’lladmit,Ihadabriefmomentofcity-girlpanic.Ihadcertainlyneverput on a pair of boots and skis, and I’m definitely not what one would call “outdoorsy”—I think thelongestuninterruptedperiodoftimeIhaveeverspentoutdoorswaswhenIperformed insummertheaterproductionsinalocalpark.Nevertheless,Iwent. OnthelongdrivefromtheairportinDenvertoSummitCounty,Inoticedthatthere wereplentyofpeopleout.Notthehustleandbustletypeof“out”thatIexperienceddailyin NewYorkCity,butthetypeof“out”thatincludedrunning,biking,hiking,walkingdogs,and soon. I was confused (and slightlyjealous) as towhytherewerethatmanypeopleoutdoors aroundtwop.m.onaMonday. Then, I finally got to the mountains. And I got it. There was something about this vast The andmajesticlandscapethattookmybreathaway(andImeanthisliterally,becauseIhadn’t yet adjusted to the thin air and altitude change). I felt a connection to the world I had never felt before,andsuddenlyIwantedto be the personoutdoorsat two p.m.onaMonday. After that epiphany, and my return to New York, I did a little investigating. It came asnosurprisetolearnthatColoradohasthenation’slowestobesityrate(pertheTrust forAmerica’sHealthandRobertWoodJohnsonFoundationStateofObesityreport),and mountain thattheGallup-HealthwaysWell-BeingIndexrankedColoradoasoneofthetop10states foroverallhappinessbasedonwell-beingscores.YetIbegantowonder,whatisitabout Coloradothatfosterssucharelaxed,outdoorsy,fitlifestyle?

Fortunately,Irecentlyhadachancetofindout, as I found myself traveling once more to Boulder, Colorado, this time on assignment for Audi Magazine. Walking down famous chill Pearl Street in the historic district of downtown Boulder, I passed an eclectic variety of gear shops and high-fashion boutiques, a slew of independently owned fair-trade and organic coffeeshops,andacollectionofrestaurantsservingalocalcuisinethatrivalsthefoodie scene of any major city. >>

_By Megan Puhr

70 | Audi Magazine | inspire 71 In her laboratory studies, she explores stress physiology, using controlled laboratory rats—one groupofratswholivewitha running wheel (and choose to voluntarily run) and another groupwholiveasedentarylifestyle.Instudying the brains of the animals who live a sedentary lifestyle, she sees prominent growth factors, one being brain drive neurotropic factor—or BDNF—and observes how it changes our ability to remember, feel happiness or cope with stressors. Fleshner said, “We know this response WhenInotedthateveryoneseemedtobeunusuallyrelaxedand in our sedentary animals brings on symptoms of enjoyingthemselves,shelaughed,andsaidthatahugepartoffitnesshere anxiety and depression as well as suppression of isthatit’ssport.“It’sthisplayfulspirit.It’sabouthavingfun.It’spretty theimmunesystem.Ifyoulettheanimalsrun simple,buttrue:dowhat’sfun.Ifyourmindishappy,yourbodyisgoingto on their wheels they were buffered against the

Photos: Shutterstock, iStock Photos: behappy.It’sallabouteverythingbeinginsync.” consequences of the stressor.”

Choosinganattractivecoffeehouse,Iordereda Feelingawakeandinspiredafter coffee and conversation, I decided She noted that you do not have to be latteandwaitedforColoradonativeMeghanBarker,a to rentabicycle andheadafew milesdownBoulderCreek to Koa Fitness an athlete to get these stress protections; you personaltrainerforFitnessforLiving,basedinBoulder, to chat with one of its trainers. just have to do some sort of physical activity whom I planned to interview about this state’s wellness The studio was cozy, and all the wellness practitioners were warm every day. Her laboratory group found in their culture. I noticed, yet again, that everyone around me had and inviting. I met Annette Bray, who is a former physical therapist and studies that the consistency of timing increases this seemingly inherent, laid-back, happy attitude, and wellnessexpertwhofocusesonrestorativefitness.Inherpersonalendeav- thestressbarrier.Shealsonotedthat,ifyou appeared to be on their way, not to work, although it was ors,shehasbeenworkingonasystemshecallsMOYO,whichstandsfor startconsistentexerciseatayoungerage,the eight a.m. on a weekday, but to something active. “mobility yoga,” and combines yoga and biomechanics of mobility to help protection buffer lasts longer. “If you were an Meghan soon arrived, and settled in to answer- people create a practice that is aligned, getting all of the joints to move athleteasakidandhavekeptupwithitasan ing my questions. She explained that growing up in the much more fluidly. adult, you’re bulletproof—in stress protection, mountains and being outdoors all the time makes fitness Bray moved to Boulder to be close to the mountains and feel more that is,” she said. a part of one’s life. The copious amount of sunshine connected with nature. She finds that this connection is also vital for Additionally, exercise provides adapta- Boulder enjoys (an average of 300 days a year—more her clients and instills them with success. She suggested that Boulder is tions in the serotonin system—the target of anti- than San Diego or Miami) adds to the outdoor lifestyle. suchahotspotforwellnessbecauseit’satownwithaninherentsenseof depressant drugs. So, when you are exposed to “Here, there are a variety of sports and activities that camaraderie.“Boulderisacommunitywhereeveryonegetstoknoweach an unrelenting stressor, you intensely activate correlatewiththeseasons,”shesaid,butalsocredited other.Asahealthpractitioner,oneofmygoalsistofacilitategrowthwith the serotonin circuit, and that leads to nega- much of the success of her career as a trainer to the people, and that’s not all going to come from me.” tive consequences in mood. When the serotonin naturallandscape.“InBoulder,thereissuchavastarray system is balanced, we feel calm and happy. of terrain” ideal for hiking, it creates “a great, natural Igrabbedabottleoflocallymadelemongingerkombuchatea and obstacle course.” headed out to the beautiful University of Colorado Boulder campus, where I left Dr. Fleshner’s office and spent that same mix of energy and peace came over me, just as it had the first time my last few hours in Boulder biking around the IvisitedColorado.ButhowdoIgetthatColoradofeelingwhenIheadback campus. I don’t know if it was the exercise or the towork,stress,responsibilityand,notleast,trafficinmycurrenthomeof caffeine, but I do know that the Colorado feeling LosAngeles?Apparently,theanswerliesinexercise. wasinfullforce,and I couldn’twaittotake all of Iwalked into thecampus’ Carlson GymnasiumwhereImetDr. Monika this new-found knowledge back home to test how Fleshner, professor of integrated physiology at the University, whose studies this exercise-induced stress protection works on focusontheimpactofstressonthemindandbody. combatting California traffic. //

The opinions, statements and views expressed in this publication do not necessarily reflect the opinions of Audi of America.

72 | Audi Magazine | inspire 73 spiritisstillaliveandwellinthishigh-altitudeenclave.Forproof,oneneedlook thesheermagnitudeofthechallenge.Withsome12,000 no further than to the Audi Power of Four race series. A grueling endurance race vertical feet and up to 25 grueling miles standing between of unquestionable stature (and we mean this literally, as the course runs across the competitors and the glory of crossing the finish line, allfourpeaksofthelocalskiareas:AspenMountain,AspenHighlands,Buttermilk thisracestandsalone.Toascendanddescendonemoun- andSnowmass),thisepictestoffitnessandfortitudetakesplaceonsetdates tain is impressive enough, but to attempt to take four? throughout the year and involves three distinct sports: ski mountaineering, trail Now imagine tackling that same course in three different running and mountain biking. modes, and you start to get the idea of how monumental Aspen has never been a town that does things the easy way. From its beginnings in 1879 as a rough-and- this challenge is. What started out as a ski mountaineer- tumble silver mining town, early settlers endured a life of harsh beauty as they sought their fortunes here in the While endurance racing has exploded in popularity over the last few years, ing race several years ago has snowballed into a mountain heart of the Colorado Rockies. In Aspen today, the hardships of pioneer life may be hard to relate to while having a there’s still nothing that matches the punishing Audi Power of Four race series, biking race and, most recently, a trail-running race, ensur- five-starmealatthetopofAspenMountain,courtesyoftheAspenMountainClub,anexclusive,members-onlyclub, JohnRigney,VicePresidentofSalesandEventsatAspenSkiingCompanyproudly ing that even if you get through one of these races, there’s orstrollingpastoneofthemanyhigh-endretailersliningSouthGalenaStreet,butIassureyouthatthepioneering admits. Whatsetsitapartfromothers,asidefromtheincrediblealpinescenery,is another one waiting in the wings to humble you. >>

Audi Power of Four > Ski race series: > mountaineering

_By Kit Smith

74 | Audi Magazine | inspire 75 Audi Power of Four > Mountain race series: > biking

as a Recreational Division race is offered that covers just the last two mountains The newest edition to the Audi Power of Four ofthecourse,insteadofallfour.Notthatitisanythingtobeashamedof,asone race series, trail running, takes place the day after the is still covering 8,000 feet of vertical gain and over 15 miles of ground. mountain bike race, making this one particularly chal- The ski mountaineering portion, which starts at the Snowmass Base Village lengingforthosewhohaveracedthedaybefore.The50K andendsattheGondolaPlazaatthebaseofAspenMountain,notonlyrequirespar- Taking placeinAugust, themountainbiking portionof theraceseries is racecoversmuchofthesameterrainasthebikerace ticipants to battle extreme winter elements, but also takes them into some serious just as demanding, and, it goes without saying, just as scenic. In this race, riders and, of course, features stunning vistas throughout. For avalanche terrain. Because of this, all racers are required to carry basic backcountry havetheoptionofracingsolooraspartofatwo-orfour-personrelayteam.Part thosewantingtotakeitslightlyeasier,thereisa22K safetyequipmentandknowhowtouseit.Oneofthehighlightsofthisraceisclimbing of the race takes riders along the famed Government Trail, and participants cover race that, while only half as long, still offers much of to the summit of the infamous Aspen Highlands Bowl, where the racers are rewarded morethan36milesofchallengingsingletrackandpunishingdoubletrackascents the same beautiful scenery. >> with jaw-dropping views of the surrounding peaks, including the majestic Maroon Bells. overall.It’sarealtestofenduranceandskill,particularlywhencareeningdown Luckily,mostofthisscenerycanbeexperiencedwithoutparticipatinginthefullrace, some of the steeper sections of the course.

76 | Audi Magazine | inspire 77 hours and twenty minutes, taking first place in the process. It was an incred- Byallaccounts,thisraceserieshasalready ible test of strength, endurance and skill to compete in all three races, and it’s been successful, and with word spreading quickly inside somethingMaxislookingforwardtodoingagain. andoutsideofenduranceracecircles,it’sonlygoingto Judging by the growing number of participants taking part in the race become more popular in the future. There’s even talk of While many participants may compete in only one of these races, a worthy series, it could be reasoned that the Audi Power of Four race series is fast becom- adding another sport (possibly road biking) to make it a challenge initself,there are some trulydedicatedathletesthat take onallthree. ing the preeminent endurance race series in the country. Many competitors from four-mountain, four-sports theme. And when you con- AspenlocalMaxTaam,forexample,isoneofthese.Completingthetrail-running Europe, where endurance racing has been popular for years, are now making the sider how much use legendary Audi quattro® all-wheel portion in alittleover five hours,Maxcameinsixth place,andinthemountainbike trek to Aspen. But the race series is not all about the competitors. It’s also about drivewillgetdrivingaroundtheAspenSnowmassski race he ended up in 20th place out of nearly one hundred competitors. The ski moun- putting on a show for people visiting Aspen. It’s clear from all the events and areas,it’sobvioustousthatthefourringsisaperfect taineering component of the series is where he really distinguished himself. Racing activities surrounding each race that, even if you know nothing about the event, fit for the Power of Four race series and the competitive

withhisteammate,JohnGaston,hefinishedthetrekacrossallfourmountainsinfive Photos: Aspen Snowmass you’ll still have a good time. spirit that it represents. //

Audi Power of Four > Trail race series: > running

78 | Audi Magazine | inspire 79 SP RTING AN APPETITE Three takes on an American tradition, the tailgate party. _By Jordan MacKay

LikesomanygreatAmericantraditions,thetailgateparty, Consider tailgating’s origins. According to historians, its earli- Today, it’s more popular than ever. Most often associated with In the spirit of this most American tradition, we’ve composed or “tailgating,” is quintessentially democratic, towit,youdon’teven estappearancemayhavebeenin1861attheBattleofBullRun,where American football, tailgating is by no means confined to that sport. tailgating menus for three large-scale sporting events. These culinary need to own a vehicle with a tailgate to participate. Essentially a party Union armysupportersallegedlycameout with basketsoffood to These days, tailgating can be witnessed around almost any sport, race, ideas are inspired not just by the unique nature of each sporting event— in support of a sports team or a cause (usually held around the tailgate witness the spectacle and shout encouragements to the troops. concert or public event, and it almost always involves copious amounts anautorace,aregattaandagoodold-fashionedfootballgame—but of a vehicle in a stadium parking lot before or after a game), tailgating offood,preferablyhotoffthegrill. alsobythelogisticalconsiderationsonefacesinservingagourmet also fits nicely into our tradition of finding pleasure in competition. Tailgating’s motto may very well be “eat to win”… mealontheroad.Forinstance,theyallfeatureamobilegrill,oneof Tailgating’smottomayverywellbe“eattowin,”anditperhaps …the friendly, communal culture of tailgating the two most important pieces of tailgating equipment. The other? A is an expression of the superstitious belief that enthusiastic support Tailgating historians further connect its origin to the develop- cooler,ofcourse.Nowgetoutthere,tocook,eatanddrink. >> guarantees that you’ll be offering food to new can affect the outcome of a game. In 2012, Notre Dame professor John ment ofthe chuckwagon just fiveyearslater,in 1866,whenaTexas Sherryauthored“ACulturalAnalysisofTailgating,”whichtakesalook rancher,seekingawaytofeedhiscowboysheartymealsonthego, friends who amble up. Always drink responsibly, and never drink and drive. atthepopularpastime. converted a military wagon into a mobile kitchen. “People mostly consume spectacle, but tailgating is all fan- Couplethesedevelopmentswiththesupposedarrivalofthe Allthishighlightsthefactthatit’simportanttogetthemeal generated,”hesaidinauniversitycommuniqué.“Theyunderstandit pre-game celebration in 1869 at a collegiate football contest, and the right.Thefoodshouldbefortifying,butalsodeliciousenoughto asacontributiontotheteam’svictory.Theyareliterallysurrounding tailgating tradition starts to come into focus. stimulatenotjustyourpalatebutyourimaginationaswell.Thebever- the stadium with their expressions of loyalty and love, and it’s much ages should animate your spirits without sending you to where no one more communal.” wantsyoutogo.Andthewholemealmaybethematicallyappropriate to the event at hand. 80 | Audi Magazine | inspire 81 >> T IP Tryafew different marinades...

MOTORSPORTS

If you’ve ever attended or passed by the site of a big motorsports event, you’ll know that it is perfect for tailgating. Car races are celebrations of the land, of the wide-open spaces and unfettered freedom that made America’s love affair with the car possible. In that spirit, we’ve considered an easy-to-cook menu highlighting food and drink that celebrates the land and the liberty it represents. REGATTA Car races are celebrations of the land, of the

wide-open spaces and unfettered freedom… Ifcarracingisafestivaloftheearth,aregattaisthe perfect way to celebrate the water. So if you’re on shore, follow- What animal says “I’m an American who loves cars” better ingthefinallegofaqualifyingroundorcampedoutonthedocks than the cow? Steaks are a good idea, but the realities of tailgat- as the ships go out, why not go with a sea-based meal? ing make it difficult to find a place to sit down and use a knife and fork. So we need beef that is easy to eat with the hands. The We’re going to look...to a more inspiring theme: answer is beef fajitas. the age of global exploration by sea. Beef fajitas are a perfect tailgating food. Marinate flank steaks a day ahead of time in a solution that’s basically a margarita with garlic and soy (lime juice, salt, tequila, garlic and soy). Seal We’re going to look past the turquoise-colored shorts, these up tightly in plastic containers, keep them on ice in coolers, sing-along songs, and lite beer in cans sometimes associated with and they’re transportable and grill-ready. Bring a cutting board maritimelifeandmovetoamoreinspiringtheme:theageofglobal and a sharp knife, and only the chef need cut the meat. Everyone exploration by sea. else need only to fill up a tortilla with strips of deliciously tender, Aswithsteaks,cookingandeatingfishinatailgatingsitu- fire-grilled beef to be good to go. ationisnotideal.That’swhy,forthisoccasion,weeschewfishand To ensure a square meal, vegetables come easily into play. use something much easier to eat with the fingers: crustaceans and Prep rings of onions and strips of bell peppers, which can be thrown shellfish, specifically, shrimp and scallops. on the grate or cooked quickly in a sauté pan over the coals. The day Theeasiestwaytoeatandcookthesedelectableseacrea- before, make a huge portion of guacamole (it gets better overnight, turesis to prepthem the daybeforebystickingthemonskewers. just add enough lime juice to preserve it). Finally, get some fiery red The morning of the event, immerse them in marinade. Try a few dif- and green salsa to deliver the heat, and don’t forget the tortillas. ferenttypesofmarinade,perhapsateriyakisaucetoevokeavoyage As for sides, what’s earthier than the humble bean? Prep a toJapanandajerksaucetoconjureupthecolorfulCaribbean.You delicious black or pinto bean salad the day before. Make it crunchy can skewer pineapple chunks to bring a Polynesian vibe and purple with diced carrot, celery and onion (or peppers and tomatoes), and potatoes or plantains to suggest the coasts of South America. serve it onto paper plates or bowls with a fork. Chips and salsa Drinks for this tailgate fare should include the beverages >> T IP complete the meal. most historically aligned with the sea: rum and wine. A light, bright Marinate flank steaks This kind of meal lends itself to one of America’s favorite white,like,say,NewZealandSauvignonBlanc,willbeaperfect a day ahead of time... libations: Mexican beer. Light, low-alcohol and bright, cerveza is match for all preparations of skewered shrimp and scallops. Use something that can be consumed over a long period of time and plenty of citrus: there’ll be no scurvy in these waters! >> goes well with strong flavors. Perfect for a long day of tailgating at a car race (with a designated driver, of course). Alwaysdrinkresponsibly,andneverdrinkanddrive.

82 | Audi Magazine | inspire 83 Owners’ Spotlight

Dianne Jefferies and Paul Celuch ++ ++ FOOTBALL In film and television, the scenario where two strangers meet in an unexpected way, setting them up The modern football game, to expand our operative meta- for a future romance, is called a “meet-cute.” On a recent phor, is a celebration of fire, as in “all fired up.” So, to that end, sunshine-filled October day, Paul Celuch and Dianne Jeffer- our football tailgating menu will feature that majestic cousin to ies had their meet-cute on the green during the 23rd edition the phoenix, the noble chicken (which also happens to be incredibly oftheAudiquattroCupattheTrumpNationalGolfClubin convenient for mobile cooking). Palos Verdes, California. We’ll start with that classic dish of sporting culture, the Since its inaugural tournament in 1991, the Audi flaming hot wing. Sometimes fried, for tailgating purposes we’ll quattroCuphashadmorethanonemillionplayerspar- cook them on a hibachi. Simply marinate the wings at least a day ticipate, bringing people from 52 countries annually. At the in advance, grill, then toss in a hot, spicy sauce. Optional blue invitation of authorized Audi dealers, potential participants cheese dipping sauce and celery sticks are recommended and easily qualifyoverasix-monthperiodleadinguptotee-off,eventu- prepped and served. ally pairing off into foursomes. We’ll add to the fiery theme by also serving barbecued The fact that they were both at the tournament proves chicken. Again, it’s easy to prep and cook. You might consider brining that they were destined to meet, says Celuch. He lives inland, the chicken a day before to ensure moistness, and be sure it’s cut in Pasadena, and Jefferies resides beachside, in Santa Monica, into pieces for easy serving. A good barbecue sauce can be cooked soitwasincrediblyunlikelythattheywouldevercrosspaths the night before and is easily transported. On game day, cook the onaregularday. bird on the grill in the parking lot. Neither one of them took the title, but they were The modern football game...is a celebration of fire, both winners that day. as in “all fired up.” Although they are avid golfers and Audi owners, neitheronehadparticipatedintheAudiquattroCup The sides here are classic barbecue fare. Make a vinegary before. WhenJefferiespurchasedagolfbagalongwith potato salad a day in advance (include lots of crunchy pickle and her brand-new A5 Cabriolet, the team assisting her at Audi celery) as well as a tasty slaw: the combination of textures and Santa Monica informed her of the tournament. Celuch saw flavors will be sure to please the palate. Just make sure that you an advertisement for the event hanging on the wall while bring plenty of everything and enough for the whole team. he was waiting for his TT to be serviced at Rusnak/Pasadena As far as beverages go, the appropriate selection for an Audi, and inquired about it. American sport is an American beer: a proper IPA. We didn’t invent Neitheroneofthemtookthetitle,buttheybothcame the style, but we own it now, as American brewers have spent the out winners. After the tournament, Celuch and his partner last 15 years reinventing this potent brew. Strongly malty and went over to the Club bar for refreshment, where he saw hoppy, IPAs are good football beers, because they’re equally drink- Jefferiesandherpartnersittingatatable.Celuchsaid,“My able on a hot day of a lingering summer or on a cool evening in the partner wanted to go back home after the tournament, but I

nippier, sweater weather of fall. Source Image Photos: Shutterstock, said to him, ‘Hey, old married guy, maybe we should sit next to these ladies,’ and Dianne and I instantaneously hit it off.” Have fun with tailgating. Preparation, easy transport and >> T IP Last Thanksgiving, Celuch said Jefferies’ family asked quick cleanup are key. Bring plenty of paper towels, trash bags and A good barbecue sauce can himwhathewasmostthankfulfor.“IsaidIwasmostthank-

water (for drinking and washing of hands). Bring more food than Cup Photos: Santa Monica Audi quattro be cooked the night before... ful for her father and his love of golf that he bestowed on her. you’ll need; the friendly, communal culture of tailgating guarantees And I’m thankfulforthe Audifamilyforpullingitalltogether.We are definitelygoingtobuyAudi that you’ll be offering food to new friends who amble up. And make vehicles for the rest of our lives. I think it’s just bad karma if we don’t!” sure to save some delectables for the post-game—a good tailgate doesn’t end just because the event is over. // Celuch and Jefferies were wed on February 15, 2015, with a golf tournament preceding the Always drink responsibly, and never drink and drive. day of the wedding. They both felt that on Valentine’s Day it was only fitting to recreate the stage wheretheircourtshipstarted—onthegreen. //

_By Meghan Puhr

++ + + ++ 84 | Audi Magazine | inspire 85 _ B y W a y n e G e r d e s

SET YOUR OWN MILEAGE STANDARDS.

Let’s state up front that these are estimates and possibilities. As a professional efficiency expert, I’ve spent a lot of time on the road employing special techniques to improve efficiency, and these are my real numbers. I can say that the following Audi vehicles have provided exemplary results while being driven through some of the most challenging traffic in America (on the I-405 and I-5 between LA and San Diego) and long-distance limited-time-event drives for professionals (more than 1,000 miles in less than 18 hours).

These are some actual numbers I’ve gotten in different Audi TDI® clean diesel models using the following tips and approaches:

TDI® CLEAN DIESEL MODELS WAYNE’S MILES // ROUTE // EPA ESTIMATES MPG

AUDI A3 TDI® / 2015 77.9 257 miles 31 city/43 highway mpg1 mpg downtown LA to Needles, CA

AUDI A3 TDI® / 2015 69.4 834 miles 31 city/43 highway mpg1 mpg Albuquerque, NM, to Coronado, CA

AUDI A7 TDI® quattro® / 2014 56.4 1,000.1 miles 24 city/38 highway mpg1 mpg Chicago, IL, to Cape Cod, MA

AUDI A6 TDI® quattro® / 2014 55.6 97.3 miles 24 city/38 highway mpg1 mpg Torrance, CA, to north San Diego, CA

AUDI Q5 TDI® quattro® / 2014 51.7 107 miles 24 city/31 highway mpg1 mpg Los Angeles International Airport to north San Diego

1 31 city/43 highway mpg (2015 A3 2.0-liter TDI® clean diesel with six-speed S tronic® transmission with front-wheel drive); 24 city/38 highway mpg (2014 A7 3.0-liter TDI® clean diesel V6 with eight-speed Tiptronic® automatic transmission and quattro® all-wheel drive); 24 city/38 highway mpg (2014 A6 3.0-liter TDI® clean diesel V6 with eight-speed Tiptronic® automatic transmission and quattro® all-wheel drive); 24 city/31 highway mpg (2014 Q5 3.0-liter TDI® clean diesel V6 with eight-speed Tiptronic® automatic transmission and quattro® all-wheel drive). EPA estimates. Your mileage will vary and depends on several factors, including your driving habits and vehicle condition. E VERYDAY EFFICIENCY

86 | Audi Magazine | inspire 87 The road to more mpg in your Audi TDI® clean diesel First, look at some basic things. Poor alignment and under-inflated Frequent short trips increase tires both increase fuel consumption. If your Audi pulls right or left even a Check your your fuel consumption. little, have it corrected at your authorized Audi dealership. Always measure tire pressure So if you have a lot of stops, drive to your farthest destination tire pressures cold (the vehicle must not have moved for several hours and frequently. first and then stop at the closer destinations on your way home. must not be sitting in the direct sunlight. Make sure you consult your owner’s The car is warmed up, which is important, because a cold engine Underinflated tires can can consume more fuel than a warm engine. manual for the optimal settings. have a significant impact on fuel consumption. Things to think about:

Three lights out, or distant anticipatory focus: Scan the road ahead for situations or obstacles which may impede your steady progress. In con- ≤75°F gested suburban or city environments, I recommend looking far forward Vehicle instrument feed- and planning at least three lights ahead. Not only will this give you the back is possibly the most advantage of possibly getting more green lights by timing your approach important fuel-saving to the intersections, but will also give you a heightened awareness of the item in your Audi vehicle. Minimize running mechanical traffic and terrain conditions ahead, to the side and even behind. Watch how the instantaneous fuel economy and electrical accessories. follows your average fuel economy. Keep If it is 75° F or less, air flow though the ventilation Driving with buffers: Try to use your brakes only when you need to. it higher, and your average will go up and system and slightly opened windows may be enough You will increase your following distance in traffic and brake less than you do up and up! to help keep you cool. today. In heavy traffic and traffic-jam conditions, open up the buffer when traffic accelerates ahead and close it when they stop. You can sometimes continue traveling at 10 to 15 mph without stopping at all if the traffic wave runs back and forth between 0 and 25 mph.

Parking potential: When entering a parking lot, seek out the highest spot in the back. When you park, the uphill slope will slow you down. When you leave, you have a downhill slope to help you accelerate out of the parking lot, consuming less fuel.

Park face-out when possible to eliminate using reverse when you EFFICIENCY Avoid using cruise depart. If you park in a garage, consider turning your Audi around and parking rear-first. control when driving on hilly or Alternate routes: If you have a choice between a 65-mph, limited- TIPS mountainous terrain. from a professional efficiency expert access route with few lights or a 40-mph route with more lights, consider Allow your speed to change with the taking the one with the fewer number of potential stops. terrain. Allow for a loss of a few mph when driving up a small overpass or hill. Driving with fuel economy in mind can save money. Refueling more Speed destroys On the back side, coast and allow your speed to pick up. than twice as often, as aggressive drivers do, costs both time and money. fuel economy! Think about that when you consider these everyday solutions for more Do not exceed the posted speed efficient driving. // limits, as doing so increases aerodynamic drag and drive-line friction exponentially, consuming more fuel.

Note: Based on the author’s experience as a driving efficiency expert hired by Audi of America, Inc. Always obey all speed and traffic laws. See www.fueleconomy.gov for EPA estimates. Your mileage will vary Do not accelerate quickly. and depends on several factors, including your driving habits and vehicle condition.

88 | Audi Magazine | inspire 89 You might say High Sierra founder Hank Bernbaum has a “Audi and I crossed paths on the slopes, you might say,” he said, unique perspective on the world. Sometimes, it’s one that looks referring to our sponsorship of the U.S. Ski Team. From there, it became Appreciating out—from,say,thedriver’sseatofhisAudiR8GT.Sometimes, a deep connection. Currently, in addition to the R8 GT he owns, he also it’slookingdown,asheprepsforadescentintothepowderof owns aQ7andS8. Nottobeoutdone, hiswifehasanA5 andSQ5,his one of the world’s best ski slopes. And at still other times, it’s sonhadanA3andTTRS,hisdaughterhadanA4andQ5,andhismother atstreetlevel,aswhenhehelpedstarttheCITYPAKProject has an allroad. in Chicago, which provides basic necessities for daily living to the view those in need. In any event, it’s clear that he appreciates the BernbaumalsospendstimesupportingthebrandintheU.S. view that the business he founded, built and ran for 36 years, and abroad.In fact, hespentarecent Europeantripwatchingthe Audi has afforded him. team win Le Mans once again. HankBernbaumseeshardworkpayoff. Photos: Hank Bernbaum “It’slikealivingthing,”hesaidofHighSierra,an “MysonandIweretheonlynon-mediaordealerthere[inaspecial adventure-travel luggage company that he sold in 2012 but is industrysection oftheviewingstands].Wewere the onlyfans,” he said, still involved with. “You can’t go to an airport, school or hotel about the special package he bought. “It was amazing, the energy there.” withoutseeingit.IthasagreatID,greatlifestyleattitude.” After Le Mans and side trips to Paris and Bologna, he made it to Lifestyle, in fact, is what led him to Audi—and, Illinois to play in the Audi quattro Cup, the largest amateur golf tourna- ultimately, to becoming one of our biggest cham- ment in the world. pions. In addition to following his passions of His attraction to the brand starts with the quality he sees in it, sailing and golfing, Bernbaum took his love of a degree of excellence that informed his own vision with High Sierra. skiingtorarifiedheights.Andthatloveof “I tried to introduce good products, great materials, and ask speed, control and blazing new paths people to pay a little more so we could innovate and create a product led him to us. that people felt good about owning,” he said. But the true relationship between Bernbaum and Audi really came together at the dealer level. “It’s the service you get,” Bernbaum said of his local dealer in Illinois, Audi Exchange in Highland Park. “I mean, lots of brands make great vehicles, but Audi has made me a believer through their service.”//

_By Jay Brida

90 | Audi Magazine | inspire 91 BikeID® Diamond Chrome Bicycle Ifyou’reaminimalistinyourstyleandlifestyle, this is the bicycle for you. The Diamond Chrome bicycle made by Sweden-based BikeID® is expertly designed to eliminate unsightly clutter from levers and cables, leaving you with a lightweight, sleek, copper-colored frame. The two-gear bicycle offersaTektrofrontbrakesystemandabuilt-in coaster brake, allowing you to cruise on bike lanes and boardwalks alike.

bikeid.us

Oru Kayak™ TheOruKayak™istheperfectfitforshortexcur- sions as it’s incredibly portable, transforming fromaboxtoaboatinjustafewminutes.The kayak is perfect for beginners and experts alike, and marries stability to optimal length and con- touring. Originally a crowd-funded project, the kayak can now be found in retailers worldwide andperhapssoononthewaterofyourchoosing.

orukayak.com

FPO

Prototipo Chronograph® What if a timepiece could take you back in time? The colorful, bold Autodromo® Prototipo Chronograph® does by paying homage to the prototype era of racing, drawing its inspira- tion from the late 1960s and early 1970s racing chronographs. The watch is powered by a hybridmeca-quartzmovement,givingtheprecisionofaquartzwatchwithapunchofvisual pleasure.Andalthoughyoucan’tgobackintimetoraceacarfromtheprototypeera,at least you’ll be able to look as cool as the men who did. The Rucksack by Poler® autodromo.com/watches The Rucksack is bringing back the classic backpack. The pack is pure old-school design and is available in a variety of colors. It is constructed with a special fabric that is strong enough to withstand indoor and outdoor abuse and is adorned with seatbelt-quality nylon straps. Additionally, it’s equipped with tworemovablesidepouches,makingitabagversatileenough Cult objects forexcursionsandeverydaylife.Itcanholdupto20poundsof gear and includes an internal laptop sleeve that accommodates Our latest selections from the world of design. most 15-inch models.

polerstuff.com Autodromo. and Poler Oru Kayak, Photos courtesy of Shutterstock, BikeID,

92 | Audi Magazine | cult 93 01AllSnow Ski Report 02 Audi Library Kids’space

Never miss a powder day. The AllSnow Ski Report mobile Drive into the exciting digital world of Audi. The Audi library app provides you with an all-access pass to weather condi- app is the official go-to source for everything Audi—from Avengers Figures tions,newsandmorefromskiresortsworldwide.Wantto information about its award-winning models to game- know where you can shred fresh snow? Simply set mobile changing technology and more. The innovative format and powderalertsviatheapp,andyouwillreceiveanotification informational nature of the platform allows you to access Remove the action figures by pushing them out along the when your favorite resorts get new snow. And with the ski compelling video content and engaging stories, making a perforatedlines.Thenfoldthetabalongthecreaseatthe tracker feature, you can track all your runs on the mountain. library that is anything but quiet. bottom ofeachfigureandpush out thesmall tabsothe figurehasastableplatformtostandon. Cult apps

Audi library

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_By Meghan Puhr 03 Cardiio 04Farmstand Always pay careful attention to the road, and do not drive while distracted. Message and data rates may apply when Track your heart rate in a completely new way with Cardiio. Someofthefreshestproduceinyourareaisjustafew downloading and/or using these apps. Utilizing technology developed by the MIT Media Lab, the tapsaway.WiththeFarmstandapp,youcanuseyour applicationcapturesyourheartratebyusingthefront geolocation to access the closest farmers market to you. camera of a mobile device. Open the Cardiio app and hold And with more than 8,700 participating markets worldwide, itinfrontofyourfaceforafewsecondstoobtainanaccu- fresh ingredients are almost always at your disposal. In Kids’ space drawing challenge rate reading. The application has a memory functionality the application, you can access fundamental information, that allows you to track and compare daily, weekly and including hours, directions and sellers. In addition, you monthly progress. Cardiio also hosts a free seven-minute canaddoraccessuser-generatedinformation,including heart-elevating workout as well as specific coaching ses- reviews and photos, and share them with your own social sionsavailableforin-apppurchase.Andwithasocialmedia media circles. sharing option, you can stay on track with your health and fitness goals.

theScore Charity Miles

05 06 Drawing by: Samuel Bierbrauer, age 8 Withallthesportsnewsyouwant,allinoneplace,theScore Raisefundswhileyougetfit.SimplyopenthefreeCharity app allows you to customize an aggregated news feed with Milesapplication,chooseoneofthemanyhandpicked,cor- relevantstoriesfromallofyourfavoriteteamsinanyleague. porate-sponsored charities and get moving. The application It’stimeto getout your markersand Forbreakingnews,theappwillsendanalertdirectlyto functions in two modes: running and walking or biking. crayons and draw your favorite Audi yourmobiledevice,ensuringthatyounevermissaminute Runnersandwalkerswillearn25centspermileandcyclists model!We’llfeaturesomeofthebest of the action. will earn 10 cents per mile for the charity of their choice. work in this space in upcoming issues. To submit, please ask your mom or dad to send an e-mail message to [email protected] for a submis- sion form. Deadline for submissions: 06/30/2015.

94 | Audi Magazine | cult AudiOwnerswillreceive anexclusivediscountof15%offof publishedroomrates. PleasereferenceAUDIOWwhencallingreservationsorbookingthroughthewebsite. N° 108 Audi Magazine www.audiusa.com uiMagazine Audi drive: TeAd S3 The Audi move: Ad pr drivers Sport Audi inspire: uiadTeAvengers The and Audi

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The Audi S3—Sizing up big performance

Marine Diver MOVE BOUTIQUES Self-winding movement. Water-resistant to 300m. Audi Sport® drivers—Enduring success Boca Raton Miami New York 18 ct rose gold case. Also available in stainless steel. Town Center Aventura Mall 50 Central Park South 1 edition 561-353-1846 305-830-1786 212-257-4920 INSPIRE Carlsbad, Geneva, Istanbul, Moscow, Paris, St-Petersburg, Beirut, Dubai,

ULYSSE-NARDIN.COM Almaty, Beijing, Bishkek, Ulaanbaatar, Kuala Lumpur, Singapore, Taipei. 08 Audi and the Avengers—An exclusive team-up inside