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Audi Magazine Uimagazine Audi Drive: Tead S3 the Audi Move: Ad Pr Drivers Sport Audi Inspire: Uiadteavengers the and Audi

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Audi Magazine Uimagazine Audi Drive: Tead S3 the Audi Move: Ad Pr Drivers Sport Audi Inspire: Uiadteavengers the and Audi N° 108 Audi Magazine www.audiusa.com Audi Magazine drive: The Audi The S3 move: Audi Sport drivers inspire: Audi and The Avengers DRIVE The Audi S3—Sizing up big performance Marine Diver MOVE BOUTIQUES Self-winding movement. Water-resistant to 300m. Audi Sport® drivers—Enduring success Boca Raton Miami New York 18 ct rose gold case. Also available in stainless steel. Town Center Aventura Mall 50 Central Park South edition 1 561-353-1846 305-830-1786 212-257-4920 INSPIRE Carlsbad, Geneva, Istanbul, Moscow, Paris, St-Petersburg, Beirut, Dubai, ULYSSE-NARDIN.COM Almaty, Beijing, Bishkek, Ulaanbaatar, Kuala Lumpur, Singapore, Taipei. 08 Audi and the Avengers—An exclusive team-up inside Editorial For men who don’t need GPS to know where they stand. Embracing the spirit of competition— and the joy of success. I was proud to introduce to the world the all-new, limited- edition 2015 R8 competition at the 2014 Los Angeles Auto Show. In myremarks, I mentionedthatthe2008launchofouroriginal R8 in the U.S. is when Audi became “the brand of dreams.” It marked themomentwhenwedidn’tjusttalkaboutwhatwecoulddowitha supercar,butwhenweactuallywentoutandshowedtheworldwhat we were capable of. Since 2008, the race version of the R8 has won every major endurancerace,includingDaytonaandNürburgring.Fromourracing pedigree of the R8 that shares 50% of its parts with the racecar, to introducinglaserlightingonourLeManswinningLMPcars,tothe core benefits of quattro® and our U.S. ski team sponsorship; it’s this spirit ofsuccessand our naturalcompetitivenessthatdrawus tothe theme of Audi Magazine 108: Sports. We have a passion for being the best as sponsors, as par- It’s the rough edges that testify real character. ticipants and as fans. It is time to highlight our sports connection The Saxon One lends this conviction a new form: elegant, in this edition of Audi Magazine. For us, it of course all starts with dynamic, distinctive. And created with exactly that perfection performance vehicles. As a powerful entry to our performance lineup, which made the predicate “Made in Glashütte” world-famous. we take a look at the Audi S3. Whileonthetopicofsports—Audiownsapartofthelegendary Obtain your free catalogue: [email protected]. We also have a deep connection and winning heritage on the German soccer team FC Bayern Munich. They have recently opened an Saxon One · sweep minute stop chronograph · 6420-04 · US $6,700 racetrack.It’slongbeenasourceofpridetocompeteandsucceedat office in New York in an effort to raise their profile among American the highest level of motorsports. To that end, we wanted to celebrate fans.Welookatthoseeffortsinthisissuealongwithpossiblemenus MADE FOR THOSE WHO DO. the Audi Sport Team drivers and their most recent accomplishments. for fans that enjoy a good tailgate celebration for their favorite big We profile several in this issue, and chronicle their endurance race gameorrace. win at the FIA World Endurance Championship Lone Star Le Mans Inshort, this isan issuededicatedtothespiritof competition held in Austin in September 2014. and how it continues to drive us as a company. Photos: Melissa Golden / Redux Pictures Scott Keogh, President, Audi of America, Inc. TO OBTAIN FURTHER INFORMATION IN NORTH AMERICA, PLEASE CONTACT TutimaUSA,Inc.•1-877-TUTIMA-1•[email protected]•www.tutima.com 1 CON– TENTS Inspire Move WE CAN BE HEROES 58 OWNERS’ SPOTLIGHT You might wonder what drives the Marvel 85 OUR PAST IS NOT PROLOGUE Avengers to fight the good fight—in this custom Dianne Jefferies and Paul Celuch had two 32 comic for the magazine, it’s our vehicles. Ourvibrant,newdesignlanguagewas things in common before fatefully meeting unveiled at the Los Angeles Auto Show by at the Audi quattro Cup: a love of golf and a our new Head of Design, Marc Lichte. PROGRESSIVE RETAIL passion for Audi performance. EXPERIENCE 65 A MORE EFFICIENT COMMUTE THE SPORTBACK COMEBACK How we interact with customers through 86 36 our Progressive Retail Experience is one It’s an iconic look brought back by popular Sure, there are competitive efficiency chal- innovative way we are connecting to demand. The Audi Sportback enjoys a lenges, but there’s also everyday efficiency. your buying and ownership needs at stylishcomebackintwoupcomingmodels. We wanted to give our owners a few easy tips the dealership. to follow to get the most out of their tank. AUDI HIGHLIGHTS ENDURING SUCCESS 04 40 MAKINGITHERE APPRECIATING THE VIEW Get to know the drivers from the 66 90 Bayern Munich has conquered the Bundesliga Audi Sport® endurance racing team High Sierra founder Hank Bernbaum seeks and the Champions League. Can they become Drive and their daring achievements at the out adventure, whether going downhill or America’s (soccer) team? They opened an Lone Star Le Mans. cruising behind the wheel of one of his many office in New York to do just that. Audi vehicles. SIZING UP BIG PERFORMANCE 10 RARE RESTRAINT The Audi S3 has made its debut, and now 46 FIT CITY CULT OBJECTS everyone wants to know: Just how did we fit Almost everything about legendary Audi 70 92 Boulder, Colorado, is one of America’s most that much performance into it? performance is about propulsion, except Our latest selection from the world of design. activecities.Seewhatmakesit,andthe our sport seats—they are about stylishly people who live there, so passionate comfortable restraint. CULT APPS AQUARTERCENTURYOF about fitness. 94 POWERFUL EFFICIENCY Downloads that can make a difference. 14 A7 PILOTED DRIVING Our TDI® clean diesel engine celebrates 52 AUDI GOES ASPEN its 25th anniversary this year. We take an After a 550-mile road trip from Palo Alto, 74 KIDS’ SPACE With the Power of Four competition series, in-depthlookatwhereit’sbeenandwhere California, to Las Vegas, it might be safe to 95 we’ve worked with Aspen resorts to make For the young Audi enthusiasts. it’s going. say we’re in the driver’s seat when it comes this mountain paradise into a year-round to the realities of piloted driving innovation. sporting destination. #TDICHALLENGE 20 Driving pros try to outlast each other to see EVENT GOURMET just how far the Audi A3 TDI® clean diesel 80 Tailgating is an American tradition. We want cantaketheminthe#TDIChallenge. to make it a little more spectacular with some select menu suggestions for different types A REFRESHING MOMENT of events. 22 We’ve released the redesigned 2016 A6 and S6 models. With enhancements in design, performance and technology, they continue to stay a step ahead of the competition. DISPLAYING THE STRENGTH OF POWERFUL IDEAS 26 Stefan Knirsch, the Head of Development Engines for Audi, has thought a lot about whatflexingmoremusclecoulddo.One idea is the RS 5 TDI® clean diesel. Photos: Audi Media Service 2 | Audi Magazine | contents 3 Highlights - New models, new technology and Audi news. - -- Audi sales Audi momentum was in full swing during 2014. In December, AudiachieveditsfifthstraightyearofrecordsalesintheU.S.,with 182,011vehiclessold.ThispastDecemberalsoshowedthebest-ever December sales results in Audi history and the 48th consecutive month of record sales for Audi in America. SalesoftheSUVmodelsgrewthroughtheendoftheyear, with both the Q5 and Q7 increasing significantly. The top end of the Audilineup,includingA6,A7,A8andQ7,representedone-thirdof total vehicle sales throughout the year, while the all-new A3 had an incredible first year. Audi Certified pre-owned vehicles also increased to record levels in both the month of December and the full year, resulting in a total of 47,023 Certified pre-owned vehicles sold in 2014. It was an incredible year for Audi and a true testament to the growing excitement around the Audi brand and to the fact that more Legendary Le Mans driver Tom Kristensen retires peoplearecomingtoAudithaneverbefore. After more than fifteen years with Audi Sport®, and nine 24-hour endurance race wins, one of the most successful race drivers in sports Limited-edition R8 competition signals an end car history retired after the 2014 World Endurance Championship final of an era inBrazil.ItwillbearewardTomKristensenhasunquestionablyearned afteranextraordinarycareer,andonethatwon’tgounnoticedbyendur- When the R8 competition was revealed on stage at the anceracingfansallovertheworld.The47-year-oldDanedeliveredhis Los Angeles AutoShow, itensuredthatthefirst-genR8 wouldgo out announcement in front of a crowd that included the person that brought asfearlesslyasitcamein.Whilejust60ofthesesupercarswillmake himtoAudiaheadofthe2000racingseason,headofAudiSportDr. it to U.S. shores, they’ll definitely make themselves known, with an Wolfgang Ullrich. Kristensen wanted to say a proper goodbye to many of enhancedversionofthe5.2-literV10fromtheV10Plusmodel.The thepeoplewhohelpedhimbecomesosuccessful.“IstillfeelIaminpeak power plant now makes 570 horsepower, a 20-hp boost, and is mated physical form and possess the necessary mental toughness both in and to a seven-speed, dual-clutch S tronic® gearbox and a sport exhaust outsideofthecar:ithasbeenimportantformetostopwhileIamstill system.Whatdoesthatmeanwhensittingbehindthewheel?This strong and able to deliver top performances at Audi,” he explained. This vehiclehasnoproblemshootingfrom0to60milesperhourin3.2 is good news for us, because he will now become an ambassador for the seconds and then continuing from there to an electronically limited top brand and a mentor for current drivers, and will continue to be present track speed of 199 mph.1 While the extra power might be compelling atraces.Kristensenbeganhiscareerin1984,inkarting,butitwaswith enoughforsome,itwascrucialtomakethedesignjustasexhilarating.
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