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DER COMM. NO.216 Hawai'i Convention Center David Y DER COMM. NO.216 Hawai'i Convention Center David Y. lye TOURISM-.-- 1801 Kalikaua Avenue, Honolulu, Hawai'i 96815 Governor /jAWAi'II_--I " kelepono tel808 973 2255 AUTHORITY kelopa'i fax 808973 2253 George D. Szigeti kaliua pa'a web hawaiitourismauthority.org President and Chief Executive Officer December 28,2016 The Honorable Ronald D. Kouchi President And Members of the Senate Hawai'i State Capitol 41 5 South Beretania Street Room 409 Honolulu, Hawai'i 96813 Dear President Kouchi, The Hawai'i Tourism Authority (HTA) continues to make long term commitments towards supporting Hawai'i's indigenous culture into the future. As an agency it is a very important part of our mission and is a focus within our strategic plan and demonstrated throughout our programs. Hawaiian culture permeates within all initiatives. We have a fully dedicated position that executes these programs supported by our overall team who work together to ensure that Hawai'i's visitor industry supports the State and people of Hawai'i. The Hawaiian cultural program and funds invested has grown significantly since its inception and HTA is committed to continuing in this direction. Pursuant to Act 119. Section 135 the HTA is submitting a listing of Hawaiian cultural programs and funds which were expended during FY 201 5-2016 including program names, execution entities and invested amounts. Please note that this list includes programs, projects and events that are primarily of cultural focus and scope and does not include cultural budgets within our brand management contracts where additional funds are spent on cultural programming within our marketing initiatives. We look forward to providing you with this report on an annual basis to keep you informed on our activities as it relates to continued support of Hawaiian culture within our agency. If you have questions or need further clarification on any of our programs, please let me know. Mahalo for your continued support. With Aloha, * George D. Szigeti President and Chief Executive Officer history and traditions in the fall of each year. This festival is held statewide and includes events such as the Royal Court Investiture, a Ho'olaule'a, Aloha festivals Aloha Festivals signature parades as well as opening ceremonies. HTA continues to support event $ 230,000 organizers to create a statewide brand to re-build a premier statewide Hawaiian cultural event. STATEWIDE Aloha Week Hawai'i Oahu Events Tri-Isle Resource Development Maui, Moloka'i, LLna'i Events Big Island Resource Development Hawai'i Island Events June 11th of each year was designated a public holiday to honor the memory of Kamehameha the Great, who united all of the Hawaiian Islands. Events include a Kamehameha Day parades, arts and crafts displays and lei draping ceremonies. King Kamehameha Celebration $ 150,000 Events are held across the state. Development of a program with DOE to heighten awareness of the historic significance at the elementary and middle school levels statewide. STATEWIDE ng Kamehameha Celebration Comissio Oahu, Kaua'i, Kohala Events $ 90,000 Tri-Isle Resource Development Maui, Moloka'i, Lana? Events $ 20,000 Hale Mua Cultural Group, Inc. Hawai'i Island Events $ 40,000 Support of this important event to honor Hawaiian music and artist as well as HdkO Hanohano & Mele Mei Events HARNStray Moon LLC NB promote Hawaiian Music events from April through June annually. § 200,000 This Festival is held in honor of Prince Lot Kapuaiwa (Kamehameha V) who reigned as King of Hawai'i in the late 1800's. This event continues the tradition of hula Prince Lot Hula Festival Moanalua Gardens Foundation established by Prince Lot who ensured the survival of this special art. The festival is $ 75,000 a non-competitive hula event that takes place on an authentic hula mound at Moanalua Gardens and includes hula and many other cultural demonstrations. During the month of March, the Association of Hawaiian Civic Clubs honors its founder, Prince Jonah KOhid Kalaniana'ole. As Hawai'i's congressional delegate Prince Kuhio also established the Hawaiian Homes and the Hawai'i National Parks. Prince Kijhid Celebration Hawai'i Maoli The month long celebration includes parades, IO'au, holokij balls, chorale concerts, $ 75,000 commemorative ceremonies and Hawaiian music performances. Events are held on Oahu, Maui, Kaua'i and Hawai'i Island. The Merrie Monarch Festival is a week-long cultural festival that take places annually on the island of Hawai'i. Many hBlau hula (hula schools), including some from the US. mainland and Japan, attend the festival each year to participate in the Merrie Monarch Festival Kukui Media $ 50,000 festival exhibitions and competitions, which are considered the most prestigious of all hula contests. Funding goes to support the digital live streaming film crew to make the event available to a qlobal audience. The annual Duke's OceanFest features a variety of ocean sports that were close to Duke's OceanFest Duke's OceanFest Duke Kahanamoku's heart, including Longboard Surfing, Paddleboard Racing, 6 30,000 Swimming, Tandem Surfing, Surf Polo, Beach Volleyball, and Stand-up Paddling. ~_____~ The world's largest long distance Hawaiian outrigger canoe race welcomes more (ai Opua Canoe Club/Hawaiian Canoe than 2,500 outrigger canoe paddlers to Kona, Hawaii for five days of events that Queen Liliuokalani Long Distance Canoe Race 50,000 Racing Association unfold throughout the Labor Day holiday weekend including its signature 18-mile lonq distance canoe race Delivering a unique experience that aligns with our people, place, and culture, this K6loa Plantation Days Kdloa Plantation Days event celebrates Hawaiian culture on the island of Kaua'i. 63,500 ~ Continue to create a sense of place through programs that highlight Hawaiian culture at Hawai'i airports. This is accomplished through incorporation of Hawaiian Airport Greetings Department of Transportation language, Hawaiian cultural content, greeting programs that share Hawaiian music $ 650,000 and hula at the entry and exit points to the State, and other educational programs to enhance the pre- and post-arrival experience for visitors. STATEWIDE Continue to create a sense of place through programs that highlight the host culture at Hawai'i cruise ship piers. This is accomplished through incorporation of the Hawaiian language, Hawaiian cultural content, greeting programs that share Hawaiian music and hula at the entry and exit points to the State, and other Harbor Greetings educational programs to enhance the arrival experience for visitors. Also to execute $ 90,000 improvements to the entertainment area and upgrading of signage and decor, as well as pursuance of harbor access cards for volunteers and entertainers, all with which is to enhance the arrival experience of Hawai'i's visitors to the harbors. Center for Hawaiian Music & Dance Strategic Partnerships $ 445,000 Hawaii Amateur Surfing Association $ 150,000 I., "L lmarkets lsupport of the opening ceremony, cultural protocol and reception at the Native dative American and Indigenous Studie: American and Indigenous Studies Assoc. Conference Native Hawaiian Chamber Of Sponsorship of NHCC 00 Awards Ceremonies Pmnrnnron ""I I ,I I1G1"G Danny Kaleikini Foundation Sponsorship of Danny Kaleikini Foundation SustainableCommunities Green + Partnership with the Aloha+ Challenge 25,000 Hawaii Department of Land & Natural Support and amplification of DLNR campaign "DLNR and You" to promote Resources responsible visiting from a cultural and environmental standpoint To support cultural elements of HTAs brand management (marketing) activities.This area asures that HTA is promoting Hawai'i in a way that is consistent with our brand identity. It includes educational programs for HTA contractors, medii Ma'ema'e Program HTA and travel trade in all markets to assure that Hawai'i is being promoted in a way $ 60,680 that is consistent with our Hawaiian islands brand. This represents additional support to the existing cultural budgets that the Marketing Contractors have within each of their Proaram areas. Providing for cultural representation in the major markets for trade shows, missions, Market Support HTA promotional events and other activities that showcase Hawaii's unique people, place and culture Awards program held at the annual HTA Tourism Conference to recognize Legacy Awards Program HTA individuals, organizations and businesses who demonstrate a long term $ 50,000 commitment towards the perpetuation of Hawaiian culture for the long term. Continued build out of this event to be the marque event for the start of May in the May Day The Kllaimoku Group Hawaiian Islands, combining a tribute to Hawaii's Beachboys, the music that brought $ 36,000 a spotlight to our islands and the connection to our visitors through these elements Creating a monthly event at various venues that would showcase Hawaii's Monthly Music Series I The Kllaimoku Group Imusicians. Bringing attention to Hawaiian Music year round it would be used to I $ 97,700 market Hawaiian Music Month. I Program in Waikiki that celebrates Hula on Waikiki's hula mound. Support of Hula Mound Program Waikiki Improvement Association authentic cultural entertainment weekly entertainment as well as a torch lighting $ 100,000 Bishop Museum will present the exhibition, Na Hulu Ali'i: Royal Hawaiian Na Hulu Ali'i: Royal Hawaiian Featherwork Bishop Museum Featherwork, sharing the unique and comprehensive cultural, biological, and $50,000 historical narrative on the cultural significance and practice of Hawaiian featherwork. ~~~~ New Maoli ARTS Series Exhibition Project at The New Maoli ARTS is a series of 4 interactive exhibitions featuring new Hawaiian art $20,000 ARTS at Marks Garage Hawaii Academy Of PerformingArts forms created by native artists and held at Marks Garage in Chinatown, Honolulu. To support Hawaii Theatre's Hawaiian music series of 9 concert productions in Hawaii Theatre presents Hawaiian Music Series Hawaii Theatre Center 2016 that bring authentic Hawaiian performances to the stage and support local $1 5,000 artists and deepen appreciation for the Hawaiian culture.
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