2 ARE WE WHO Designed byDesigned Lester Platt We Soul’s philosophyofInkDiffer We and opportunitiesforartiststo toos withWorld ClassCustom World-at-Large thatneedsour Empower EqualOpportunityin from CoasttoCoast,there isa the tattooindustry, BodyArt& We achieve totalfulfillment,free Transform theLives ofArtists tunity ofBeingTrained byOur revolutionize thepossibilities Walks ofLife,IntotheOppor that althoughWe Are Helping dom andfinancialabundance Team ofTattoo Artists,toone Apprenticeships withDignity. ing theonlyCompanytoEver of ArtisticCommunitiesfrom lective andcreative desire to ent ing HighQualityCustomTat InkDifferent ® day jointheTeam thatMade InkDifferent through theartoftattooing. bracing AllPeople, from All InkDifferent Achieve thisEmpowerment We We ® InkDifferent their Dream ComeTrue. InkDifferent

Fueled byaMission was born outofacol Coast toCoast. ® ® , byknowing , byOffering , byProvid er Service. ® ® , byEm , bybe help! to to ------US TO FIND WHERE Nationwide! Collectively Eclectic and tablished, Accomplished, Art &SoulTattoos are Es- The BE & INK Different ®! and theArtisticFreedom to Diversity, EqualOpportunity industry thatCelebrates a movement inthetattoo & SoulTattoos represent Lead ArtistsatBodyArt over thelast 7years,the and nowtattooingtogether apprenticeships together, Originally training intheir LeadArtistsatBody of thestatesweserve. bring equalopportunity toall corners ty, NJillustrates ourcommitment to Our newestlocation in Bergen, Coun- RAMSEY pursuit ofhappiness. dence andright to life, liberty and the have declared theirartistic indepen- Philadelphia is hometoartistswho Not farfrom Independence Hall, BAS PHILADELPHIA that ledourearlyrebellion. artistic independence tothecities brings the first equal opportunity for halls ofYale, ourivy covered studio A stone’s throw from theivy league NEW HAVEN Cali-grown leadership. housing east coast transplants and is ourwestcoastflagshiplocation, Sunset Blvd,this2000sq.ftlocation Located in the heart of Silver Lake on LOS ANGELES thousands ofpeopleayear. one block from each other, tattooing sey City is comprised oftwoshops, dio openedinJerseyCity, BASJer The 1standstill the besttattoostu- JERSEY CITY customized merchandise. sq. ft.oftattooart,flashand ter, BAS Brooklyn housesover 1500 the heart of Brooklyn’s Artistic cen- Located above theMorganLTrain in BROOKLYN -

3 HOW & WHY THE INDUSTRY 4 IS EVOLVING.

“We hold these truths to be self-evident, that all Artists are endowed by their Creator with cer- tain unalienable rights, that among these are life, liberty and the pursuit of happiness.

To secure these rights, opportunities are created by Artists, for Artists, deriving their inspiration from the passion that shines from the soul of all Artists, worldwide.” - Body Art & Soul’s Declaration of Artistic Independence.

It’s undeniable that the tattoo industry is evolving. The rising acceptance of at home and in the workplace has led to nearly half of Millennials (47%) and over a third of Gen Xers (36%) saying they have at least one tattoo (US Research Firm, IBIS World).

While that is wonderful for TV adver- tisers and manufacturers, a The tattoo artists of the nearly lost generation in this industry’s future are not pigeonholed explosion are the aspiring tattoo art- by whatever renegade or ists who don’t fit the traditional mold law-breaking stereotype of what tattoo artists have visually ap- was placed on their prede- peared to be in the past. cessors. They are tech and social media savvy artists concerned only with prov- ing themselves through the creation of happy clients! THEIR STORIES 5

Photography by Lester Platt - Creative Director

OKSANA WEBER LEAD ARTIST/JERSEY CITY, NJ

Starting her apprenticeship at Body Art & Soul Tattoos in 2012, Oskana is an example of a powerful female immigrant who sought and found opportunity in the United States. Originally from a small city in Western Siberia, Oksana now creates beautiful tattoos for hundreds of happy clients at Body Art & Soul’s tattoo studio overlooking the big apple. CHRIS DOLPHIN COLES 6 LEAD ARTIST/LOS ANGELES, CA

Starting his apprenticeship at Body Art & Soul Tattoos in 2014, Chris “Dolphin” Coles is another example of an artist whose challenged youth was turned around by an opportunity to turn his artistic passion into his profession! ERIC DELVIRUS LEAD ARTIST/BROOKLYN, NY 7

Starting his apprenticeship at Body Art & Soul Tattoos in 2013, Eric Del Valle is an example of an artist whose original career as graphic designer left him bored and exhausted until he found a place where he could channel his passions and talent into the art of tattooing! PALOMA YGLESIAS

8 LEAD TRAINER /NEW HAVEN, CT

Starting her apprenticeship at Body Art & Soul Tattoos in 2013, Paloma is an example of an artist willing to go the extra mile over 1600 miles to be exact!

She traveled from Puerto Rico to Jersey City to secure an equal opportunity for her to fulfil her dream of becoming a working, professional ! PETE DOTY

LEAD ARTIST/NEW HAVEN, CT 9

Starting his apprenticeship at Body Art & Soul Tattoos in 2011, Pete is an example of an art school graduate turned parks department painter who realized that a “city job” is a sure way to kill your creativity!

These days he paints tattoo , not fences, and shares his love for the arts with happy clients and aspiring tattoo artists. RONAK PATEL 10 LEAD ARTIST /PHILADELPHIA, PA

Starting his apprenticeship at Body Art & Soul Tattoos in 2013, Ronak is an example of an art school graduate turned graphic designer who realized quickly that creating corporate art in a cubical sucked!

These days his “office” is a 1200 square foot tattoo studio! OSCAR AGUILAR 11 LEAD TRAINER /JERSEY CITY, NJ

Starting his apprenticeship at Body Art & Soul Tattoos in 2013, Oscar is an example of a skilled artist who changed career paths from engineering to inking, once he found an equal opportunity to make a living from his art.

Today the most time he spends with a calculator is counting his daily earnings as a professional Tattoo Artist! AIM TO BE 12 THE BEST

Photography by Lester Platt - Creative Director

CARLOS GARCIA

LEAD TRAINER /PHILADELPHIA, PA

Starting his apprenticeship at Body Art & Soul Tattoos in 2012, Carlos is an example of an artist who knew at an early age what he wanted to do, yet had dozens of “j-o-b-s” along the way as he searched for an artistic family that could teach him want he needed to know to find a place he could call home.

His job searching days are over! RYAN FUTTERMAN 13

LEAD TRAINER /RAMSEY, NJ

Starting his apprenticeship at Body Art & Soul Tattoos in 2014, Ryan is an example of an art school graduate who found the job market an abysmal joke!

Luckily he found a team determined to help him transform his artistic talents into total job security as a World Class Tattoo Artist! KRYSTAL PEARCE

14 BODY PIERCER & TATTOO ARTIST /PHILADELPHIA, PA

Starting her apprenticeship at Body Art & Soul Tattoos in 2015, Krystal is an example of an artist who started pursuing her dream at a very young age.

As a female looking for an apprenticeship in a small town, she faced uncomfortable situations, yet once she found Body Art & Soul Tattoos, her search for an environment where she could learn and grow was over! MARTIN DARE 15 LEAD TRAINER /LOS ANGELES, CA

Starting his apprenticeship at Body Art & Soul Tattoos in 2011, Martin is an example of a complete life and career transformation through the art of tattooing. Originally hailing from the UK, working in jobs from the circus to IT management Martin learned the art of tattooing and the art of leading a shop of artists, through his training at BAS in Jersey City and Brooklyn. He successfully led our ex- pansion into California, and now tattoos and transforms the lives of aspiring tattoos artists in DTLA. “YOU GOTTA 16 RISK IT TO GET THE BISCUIT” Chris Dolphin. Los Angeles Tattoo Artist

DYLAN THOMAS LEAD TRAINER IN TRAINING /BROOKLYN, NY

Starting his apprenticeship at Body Art & Soul Tattoos Los Angeles in 2015, Dylan is an example of courage, not only as a trans- gender man, but also as an artist willing to courageously relocate from LA to NY. A new career, in a new city, can be scary for anyone. Dylan went for it anyway, knowing only that his future artistic team mates at BAS in Brooklyn, would embrace his desire to BE & INK Different®! ALEJANDRO “ALE” MALDONADO 17 TATTOO ARTIST /LOS ANGELES, CA

Starting his apprenticeship in 2014, Alejandro “Ale”, is an example of an artist who has been drawing day & night since childhood. He attended many art schools, and searched for years for an opportunity to become a professional Tattoo Artist in his home country of Cuba.

Immigrating to the US and seeking a way to achieve his dream, he quickly found BAS in LA, excelled through his apprenticeship, and is now, “doing what I love for living!” SHOP MANAGER 18

Photography by Lester Platt - Creative Director

TROY FODERINGHAM

SHOP MANAGER /NATIONWIDE

Before finding BAS, Troy spent hot, August summers, never being allowed RYAN to wear company polo shirts, because under his suit, he was fully tattooed. FUTTER-

After years of having to hide who he MAN was, he one day just had to walk away from it all. Today, he gets to roll up his LEAD ARTIST sleeves, or wear no sleeves at all, as he leads his fellow tattoo enthusiasts in the success of our shops nationwide. 19