MATHEMATICAL ASSOCIATION OF AMERICA

BRANDING STANDARDS

MATHEMATICAL ASSOCIATION OF AMERICA MAA BRANDING STANDARDS TABLE OF CONTENTS

IDENTITY GUIDELINES 1.1 Introduction 2 2.0 Logo Standards 3 2.1 Construction 3 2.2 White space 4 2.3 Incorrect Usage 5 2.4 Minimum Size 7 3.0 Color Palette 8 3.1 Primary Color Palettes 8 3.2 Color Palette Options 9 3.3 One Color Alternatives 10 3.4 Incorrect Usage 11 4.0 Typography Standards 12 4.1 Typography 13 4.1.1 Sans 13 4.1.2 Serif Fonts 13 5.0 Applications 14 5.1 Collateral 15 5.2 Letterhead Format 15 5.3 Business Card Format 16 5.3.1 For MAA Staff 17 5.3.2 For Officers 17 6.0 Logo Applications 18 6.1 Podium Signage 19 6.2 Pens 19 6.3 Email Newsletter Banners 19 6.4 Email Signatures 20 7.0 AMC Standards 21 8.0 Publications/Book Standards 22

For questions on the MAA Branding Standards Guide or any use of the MAA logo please contact: Cheryl Adams, Marketing Manager Mathematical Association of America Phone: 1-800-741-9415, ext. 462 email: [email protected] MAA BRANDING STANDARDS IDENTITY GUIDELINES

1.0 IDENTITY GUIDELINES 1.1 INTRODUCTION

In an effort to provide a consistent and The Association cohesive image for the MAA, step one in There’s an organization for people the process is to create a set of standards who love the mathematical sciences. that will: A community that values discussion • Provide guidelines to build unity and exposition, for meeting colleagues and clarity and building knowledge together. An • Make a clear statement of who the Association is organization with roots in the nineteenth • Present a consistent look and feel century and a powerful role in the • Offer scalable logo options twenty-first. It’s the Mathematical • Provide flexibility for various Association of America. applications This document is meant to serve as The MAA supports learning by general guidance as you navigate your encouranging effective curriculum, way through various projects and MAA teaching, and assessments at all levels communications. of the mathematical sciences and provides resources and activities that foster scholarship, professional growth, and cooperation among teachers, other professionals, and students.

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2.0 LOGO STANDARDS 2.1 CONSTRUCTION The MAA logo is composed of three parts: the MAA mark or Icosahedron®, the MAA acronym, and the full name of the association. These components are always placed in the same location and should never be altered in any way.

MAA Logo The MAA Logo must always be production ready art and should never be recreated. MATHEMATICAL ASSOCIATION OF AMERICA

MAA Mark and Acronym The MAA Logo without the Full Name below logo must always be production ready art and should never be recreated. MATHEMATICAL ASSOCIATION OF AMERICA

MAA Acronym The MAA Acronym should only be used internally or for special situations such as book spines, specialty merchandise items where the full logo doesn’t fit [lanyards, stress balls) etc. If you are unsure or have MATHEMATICAL ASSOCIATION OF AMERICA questions, please email Cheryl Adams at [email protected].

The MAA Icosahedron® logo is a registered trademark of the Mathematical Association of America. Members and the general public may use this logo only in approved ways. For further information, please contact Cheryl Adams at [email protected].

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2.2 WHITE SPACE

X = White space

X

In order for the MAA logo signature to have its desired impact and strength, a X minimum of white space should surround it. Other graphic elements should not invade this space. The minimum space is a set measurement determined in the MATHEMATICAL ASSOCIATION OF AMERICA logo and is defined as X. The X will change X proportionally as the signature increases and decreases in size.

The bottom example illustrates the proportional decrease in white space X when compared to the top example.

X

MATHEMATICAL ASSOCIATION OF AMERICA X

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2.3 INCORRECT USAGE The examples on this page illustrate some incorrect variations of the MAA Signature.

It is incorrect to change the proportions or skew any element

MATHEMATICAL ASSOCIATION OF AMERICA of the MAA Logo for any reason. MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICALMATHEMATICAL ASSOCIATION ASSOCIATION OF AMERICAOF AMERICA

It is incorrect to stack the MAA Acronym vertically for any reason.

MATHEMATICAL ASSOCIATION OF AMERICA It is incorrect to change the

MATHEMATICAL ASSOCIATION OF AMERICA placement of the Mark or Full MATHEMATICAL ASSOCIATIONMATHEMATICAL OF ASSOCIATION AMERICA OFMATHEMATICAL AMERICA ASSOCIATION OF AMERICA MATHEMATICAL ASSOCIATION OF AMERICA Name in relation to the Acronym.

MATHEMATICAL ASSOCIATION OF AMERICA

It is incorrect to change the size ratio between the mark and MATHEMATICALMATHEMATICAL ASSOCIATION OF AMERICA OF AMERICA MATHEMATICALMATHEMATICAL ASSOCIATION ASSOCIATION OF AMERICA OF AMERICA acronym.

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2.3 INCORRECT USAGE The examples on this page illustrate some incorrect variations of the MAA Signature There’s an organization for people who love the mathematical sciences. A community that values discussion and exposition, for meeting colleagues and clear space. and building knowledge together. An organization with roots in the nineteenth century and a powerful role It is incorrect to wrap text around in the twenty- first. It’s the any MAA Logo. Mathematical

Association of MATHEMATICAL ASSOCIATION OF AMERICA America. It all began in 1894 with the American Mathematical Monthly—the first journal

It is incorrect to place watermarks behind any MAA Logo.

MATHEMATICAL ASSOCIATION OF AMERICA

It is incorrect to place graphics in a position that directly interact with any MAA Mark. MATHEMATICAL ASSOCIATION OF AMERICA

It is incorrect to place other logos closer to MAA Logo than MATHEMATICAL ASSOCIATION OF AMERICA approved.

It is incorrect to place any MAA EDGE OF PAPER Logo too close to the edge of the MATHEMATICAL ASSOCIATION OF AMERICA page. Please allow appropriate clear space as outlined in Application.

It is incorrect to use any MAA Logo as a graphic element.

MATHEMATICAL ASSOCIATION OF AMERICA

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2.4 MINIMUM SIZE

The MAA Logo, Full Name and Mark or Icosahedron® have a minimum size of MATHEMATICAL ASSOCIATION OF AMERICA readability. This standard is set in an effort to consistently present signatures in a legible format. In particular, the spelling out of the Full Name, Mathematical Association of

MATHEMATICAL ASSOCIATIONAmerica, OF AMERICA could be compromised if this rule Minimum Size with full name 1.5 inches is not observed.

← To use the Full Name of the association

with the Mark and/or Acronym, the Correct small usage 1.0 inch

MATHEMATICAL ASSOCIATIONminimum OF AMERICA size should be 1.5 inches in MATHEMATICAL ASSOCIATION OF AMERICA width. To allow for flexibility, the Mark and/ MATHEMATICAL ASSOCIATION OF AMERICA or Acronym should be used without the Full Name for any application when it is smaller.

MATHEMATICAL ASSOCIATION OF AMERICA

→ The minimum readable size for the Mark MATHEMATICAL ASSOCIATION OF AMERICA and Acronym together is 1.0 inch in width.

→ The Acronym by itself will be readable down to a much smaller size. Therefore, Incorrect small usage 1.0 inch MATHEMATICAL ASSOCIATION OF AMERICA for all MAA Logos smaller than 1.0 inch, we advise the implementation of just the Acronym as in the top right diagram. Again, good judgment must be used to

MATHEMATICAL ASSOCIATION OF AMERICA ensure readability.

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3.0 COLOR PALETTE 3.1 PRIMARY COLOR PALETTES

The logo should only be used in Primary colors PMS 286 or black. If the logo is used on a dark background, the spelled out name should be white. PMS286 MATHEMATICAL ASSOCIATION OF AMERICA

MATHEMATICAL ASSOCIATION OF AMERICA

MATHEMATICAL ASSOCIATION OF AMERICA PMS143 PMS187

MATHEMATICAL ASSOCIATION OF AMERICA

MATHEMATICAL ASSOCIATION OF AMERICA

Secondary colors

PMS5473 MATHEMATICAL ASSOCIATION OF AMERICA

MATHEMATICAL ASSOCIATION OF AMERICA

PMS286 MATHEMATICAL ASSOCIATION OF AMERICA PMS259 PMS662 | MATHEMATICAL ASSOCIATION OF AMERICA | 8

MATHEMATICAL ASSOCIATION OF AMERICA

Terciary colors

PMS158 MATHEMATICAL ASSOCIATION OF AMERICA

MATHEMATICAL ASSOCIATION OF AMERICA PMS575 PMS174

MATHEMATICAL ASSOCIATION OF AMERICA

Black White

MATHEMATICAL ASSOCIATION OF AMERICA MATHEMATICAL ASSOCIATION OF AMERICA MAA BRANDING STANDARDS IDENTITY GUIDELINES

3.2 COLOR PALETTE OPTIONS

Primary Palette

PMS 286 PMS 143 PMS 187 The MAA color palette consists of a primary, secondary and tertiary color palette. The consistent use of these colors will create recognition and strengthen the MAA’s identity.

RGB 0, 93, 170 RGB 251, 176, 64 RGB 196, 18, 48 CMYK 100, 66, 0, 2 CMYK 0, 35, 85, 0 CMYK 0, 100, 79, 20 Web 005DAA Web FBB040 Web C41230

Secondary Palette

PMS 5473 PMS 259 PMS 662

RGB 0, 106, 113 RGB 120, 29, 126 RGB 0, 75, 145 CMYK 82, 0, 28, 52 CMYK 55, 100, 0, 15 CMYK 100, 71, 0, 18 Web 006A71 Web 781D7E Web 004B91

Tertiary Palette

PMS 158 PMS 575 PMS 174

RGB 245, 128, 37 RGB 75, 114, 29 RGB 168, 77, 16 CMYK 0, 61, 97, 0 CMYK 48, 0, 100, 53 CMYK 0, 70, 100, 36 Web F58025 Web 4B721D Web A84D10 | MATHEMATICAL ASSOCIATION OF AMERICA | 9 MAA BRANDING STANDARDS IDENTITY GUIDELINES

3.3 ONE COLOR ALTERNATIVES

Screens

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

PRIMARY PALETTE PMS 286

PMS 143

PMS 187

The supportive color palette is created by screening the secondary palette. This allows for greater flexibility within these guidelines. SECONDARY PALETTE PMS 5473

The MAA logo should always be PMS 259 shown/printed at 100% and never screened back. Examples of when PMS 662 screens could be used to enhance design would be (catalogs, brochures, fliers, covers, ads etc.).

Screens are shown from 100% down to 10% TERTIARY PALETTE PMS 158

PMS 575

PMS 174

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3.4 INCORRECT USAGE The examples on this page illustrate some incorrect variations of the MAA Signature color guidelines.

It is incorrect to use any colors other than the Pantones provided MATHEMATICAL ASSOCIATION OF AMERICA in the Color Pallete options.

It is incorrect to use a screen of

MATHEMATICAL ASSOCIATION OF AMERICA any color for the MAA Logo.

It is incorrect to use multiple colors for the logo. MATHEMATICAL ASSOCIATION OF AMERICA MATHEMATICAL ASSOCIATION OF AMERICA

It is incorrect to use the inverse of

MATHEMATICAL ASSOCIATION OF AMERICA the logo elements.

It is incorrect to use any dark color when knocking an MAA Mark out of a dark background.

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4.0 TYPOGRAPHY STANDARDS 4.1 TYPOGRAPHY 4.1.1 San Serif faces - Interstate The MAA typography consists of two

Interstate Light Condensed : Interstate and Interstate abcdefghijklmnopqrstuvwxyz condensed (sans serif) and Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ (serif). Both typefaces come in a variety 0123456789 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ of weights and offer flexibility of use. Interstate Regular Condensed abcdefghijklmnopqrstuvwxyz Commitment to these typefaces will create ABCDEFGHIJKLMNOPQRSTUVWXYZ a consistent and strong identity. 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Interstate Bold Condensed The Interstate should always be used abcdefghijklmnopqrstuvwxyz for the MAA logo and stationery, and is ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ recommended on large banners.These Interstate Light are the approved MAA Sans Serif Faces. abcdefghijklmnopqrstuvwxyz Included are: Interstate Light Condensed, ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Interstate Regular Condensed, Interstate Interstate Light Italic Bold Condensed, Interstate Light, abcdefghijklmnopqrstuvwxyz Interstate Light Italic, Interstate Regular, ABCDEFGHIJKLMNOPQRSTUVWXYZ Interstate Regular Italic, Interstate Bold, 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ and Interstate Bold Italic. Interstate Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ There are no other sans serif faces that are 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ in congruence with the MAA visual identity Interstate Regular Italic system. Sans serif faces may be used for abcdefghijklmnopqrstuvwxyz short bodies of copy and large headings. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Additionally, a condensed face has been Interstate Bold included to accommodate tight spaces. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The alternative that can be 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ substituted if you do not have Interstate on Interstate Bold Italic abcdefghijklmnopqrstuvwxyz your computer system is Arial. Examples ABCDEFGHIJKLMNOPQRSTUVWXYZ of font usage may include the MAA logo, 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ banners, and stationery.

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4.1 TYPOGRAPHY 4.1.2 Serif faces - Minion Pro In addition to Interstate (sans serif), Minion Pro (serif) is an approved typeface Minion Pro Regular abcdefghijklmnopqrstuvwxyz for MAA typography and should be used ABCDEFGHIJKLMNOPQRSTUVWXYZ inbrochures, catalogs, postcards, etc. 0123456789 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Minion Pro Italic These are the approved MAA Serif Faces. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Included are: Minion Pro Regular, Minion 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Pro Italic, Minion Pro Medium, Minion Minion Pro Medium Pro Medium Italic, Minion Pro Bold, abcdefghijklmnopqrstuvwxyz Minion Pro Semi Bold, Minion Pro Semi ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Bold Italic, Minion Pro Bold Italic, Minion Minion Pro Medium Italic Pro Bold Condensed, and Minion Pro Bold abcdefghijklmnopqrstuvwxyz Condensed Italic. There are no other serif ABCDEFGHIJKLMNOPQRSTUVWXYZ faces that are in congruence with the MAA 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ visual identity system. Serif faces may Minion Pro Bold abcdefghijklmnopqrstuvwxyz be used for long body copy due to their ABCDEFGHIJKLMNOPQRSTUVWXYZ increased readability. We also require that 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ no serif faces be used for headlines greater Minion Pro Semi Bold than 13 points. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ The alternative typeface that can be Minion Pro Semi Bold Italic substituted if you do not have Minion Pro abcdefghijklmnopqrstuvwxyz on your computer system is Times Roman. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Commitment to these typefaces will Minion Pro Bold Italic abcdefghijklmnopqrstuvwxyz reinforce a consistent and strong identity. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Minion Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/ Minion Pro Bold Condensed Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/

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5.0 APPLICATIONS 5.1 COLLATERAL

MATHEMATICAL ASSOCIATION OF AMERICA 1529 Eighteenth Street, NW l Washington, DC 20036

MATHEMATICAL ASSOCIATION OF AMERICA

MAMATHEMATICALTHEMATICAL ASSOCIATION ASSOCIATION OF AMERICA OF AMERICA To:

MATHEMATICAL ASSOCIATION OF AMERICA

Cheryl Adams 1529 Eighteenth Street, NW Assistant Director of Membership Washington, DC 20036 and Marketing 202-319-8462 [email protected] www.maa.org

MATHEMATICAL ASSOCIATION OF AMERICA OF ASSOCIATION MATHEMATICAL

1529 Eighteenth St., NW l Washington, DC 20036 l www.maa.org

Letterhead, business envelopes, business cards, and most business materials should all be printed on Strathmore Bright White Recycled. For large mailings (more than 500), a commodity grade of white paper may be used. The letterhead is also available in a smaller monarch size with matching An important component of the All of MAA’s collateral features envelope that may be used for personal visual image of the Association the logo in the upper left corner notes, typically available to the Executive is the system for stationery. All in MAA blue, PMS 286, with Department. departments and offices should the constituent association or use letterhead, envelopes, business entity’s text identifier below the Microsoft Word document templates will be cards, and other related materials in acronym MAA. All other text supplied for letterhead for uses in email and the style shown on this page. is in black. letter drafting.

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5.2 LETTERHEAD FORMAT

1 inch

The placement of text on MAA letterhead 1/2 inch is a visual complement to the design of the placement of the graphic elements. The left margin of the text should be a 3/4 inch from

Dear Member the left edge of the page, and the right margin

Luptae sequiae nullaut ad quisqui core quam doloris soloratis dolorep erovid que sint est, omnim elestiureste comni idebisquunt od moluptae est, sam, eaquodita quaturiti dolecerion cus of the text should be 1 inch from the right conseque dem esequid quias accaboribus et quodi derum eossus reiur? Quiam, everro odit et re nus quo moditatur aliam, te cum in nimaximusdae et atiumet optia quo beaquat iaeceatum fugia nost modicae quo di officie nienden dundaep raerumquibus quatibea veribus sinciliti blab ipsa edge of the page. Both the header and footer volupta tumquaerum sint fuga. Esseres sunt et faccusam quam untibusa quidelecum quamus simosap eribus dolorest quostium antempero. should be 1/2 inch from the top and bottom Elecus, etur, toreptat inci voles delest, volum re vitiae porese volorecatur, quiam quis eaquas nonserchil idel eserumque velectat porem istrum di as et quatem qui conserum facita con rem of the page. faccupta nim sus sequossitia aut pos utemquia quuntem quatur? Ehenis con cum, corem andita qui veliquidunt idenitati as autem dit labore nimus duciur, consequo qui quiam, undem fugia dem idipsum duci aliqui berunde ntiuritat volorepudit optati blabo. Nat quiam faciis explias impelent etur molor arciur reptatium eos re nobit, cullaborrum nusdaec turio. Nis diae minve- lesto quatem ium fuga. Et harchit ommod mi, ut aut qua. Preferred body font for type, if using Odi consequ asperit faccusa ndunduntecti quiatiur alis molo odio. Accupta nis derio beratus- ciam sitio. Itae voloribusam hiciendus impos di nobitiam facera cus et alis nostem re volori- orerum que pos prore acculliquis ne volorrum aut est la sequi quas que volupta tibusdant este Microsoft Word, is Minion Pro. The minveratur, sinvendus comnihitas eaturem que venis aceaqui omni cupta volorit atiam, que eos excea velent as eatent fugit, to beaquo blatemporis et as si bea quam rem que nus, simagni alternative typeface that can be substituted conserum re poreptus et dolore pedigent harchil inis nonsect oreium rerias eliquas if you do not have Minion Pro on your Sincerely, computer system is Times Roman.

Cheryl Adams Marketing

1/2 inch

1 inch

Note: If you are using MS Word documents, please use the .png version of the MAA Logo.

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5.3 BUSINESS CARD FORMAT

5.3.1 FOR MAA STAFF

2 inches

The placement of text on the MAA 5/8 inch business card is a visual complement to

MAMATHEMAT TICAL ASSOCIATIONN OF AMAMERICA the design of the placement of the graphic &KHU\O$GDPV (LJKWHHQWK6WUHHW1: 0DUNHWLQJ0DQDJHU :DVKLQJWRQ'& elements. The left margin of the text  should be a 2 inches from the left edge of FDGDPV#PDDRUJ ZZZPDDRUJ the card, and a 5/8 inch from the top of the card. Name and title align with “M” front of card in Mathematical. Preferred type font is Interstate Bold Condensed and Interstate Light Condensed.

2 inches

Sample cards at the left illustrate a card

5/8 inch style with name and short title (top), and a card with name and long title (bottom). MAMATHEMAT TICAL ASSOCIATIONN OF AMAMERICA

&KHU\O$GDPV (LJKWHHQWK6WUHHW1: $VVLVWDQW'LUHFWRURI0HPEHUVKLS :DVKLQJWRQ'& DQG0DUNHWLQJ  FDGDPV#PDDRUJ ZZZPDDRUJ

front of card

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5.3 BUSINESS CARD FORMAT

5.3.2 FOR MAA OFFICERS

2 inches The placement of text on the MAA business card is a visual complement to 5/8 inch the design of the placement of the graphic

MAATHEMAT TICAL ASSOCIATION OF AMERICAM A elements. The left margin of the text David M. Bressoud Macalester College should be 2 inches from the left edge of President 1600 Grand Avenue St. Paul, MN 55105 the card, and a 5/8 inch from the top of 611-696-6559 (direct) 202--696-6518 (fax) the card. Name and title align with “M” in [email protected] front of card www.maa.org Mathematical. Preferred font for type, if front of card using Microsoft Word, is Helvetica; second option should be Arial.

2 inches

Sample cards at the left illustrate a card

5/8 inch style with name and short title (top), and a card with name and long title (bottom). MAATHEMAT TICAL ASSOCIATION OF AMAMERICA

Gerard Venema Calvin College Associate Secretary Grand Rapids, MI 49546 616-526-6402 (direct) 616-526-6501 (fax) [email protected] www.maa.org

front of card

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6.0 Logo Applications 6.1 PODIUM SIGNAGE

Podium signage should be used to brand an event. An example podium sign is shown at left.

6.2 PENS

A light-colored pen should be used to ensure the MAA Mark and Acronym are visible. Colors from the guide palette are preferred. Opaque inks should be used here.

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6.3 EMAIL NEWSLETTER BANNERS The Logo should appear in the upper-left area of every first-level page of an email newsletter in a color PMS bar. The heading of the newsletter will appear directly to the right of the Logo. The Icosahedron® will appear as a background transparency on the right side of the bar. Color, size, and clear space specifications should be followed at all times. For color choices please refer to color palettes on pages 9-11. The examples of branded email newsletter banners are shown for general guidance.

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6.4 EMAIL SIGNATURES The Email Signatures should appear at the bottom left following every email. Email signatures will be personalized OPTION 1: Logo and signature for each employee. Color, size, and clear space specifications should be followed at all times. Type size should be 8 pt. Arial Sarah Leslie Bold and Arial Regular. The employee’s Meetings and Events Mathematical Association of America name and title, as well as ‘Mathematical 1529 18th St NW Washington DC 20036 Association of America’ should be bold. Direct: 202.319.8444 The three examples of branded email Fax: 202.387.0162 www.maa.org signatures are shown for general guidance. The MAA logo can be downloaded from OPTION 2: Logo and signature with event promotion lines the web site or you may request the logo by contacting Cheryl Adams at [email protected].

Cheryl Adams Marketing Manager Mathematical Association of America 1529 18th St NW Washington DC 20036 Direct: 202.319.8462 Fax: 202.387.2005 www.maa.org

OPTION 3: Text only signature with event promotion lines

Cheryl Adams Marketing Manager Mathematical Association of America 1529 18th St NW Washington DC 20036 Direct: 202.319.8462 Fax: 202.387.2005 www.maa.org

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7.0 AMC STANDARDS TO BE DETERMINED

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8.0 PUBLICATIONS/BOOK STANDARDS TO BE DETERMINED

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