※ 제출처 : 국제협력지원팀 Tel: 02-6009-3203 / Fax: 02-6009-3219 / E‐mail: [email protected]

※ 회사소개를 영문으로 한두 페이지로 요약(회사명, 담당자연락처, 홈페이지 등 반드시 기재, 그림 등 사용 가능)

A Global Company that Provides Customers with a Total Beauty and Healthcare Products is a leading skincare and company in Asia, which draws on its profound wisdom on men and the nature to harmonize the inner and outer beauty of men in creating the Asian beauty. Established in Korea in 1945, the company has devoted itself to finding the true essence of beauty by constantly innovating its R&D and the distribution channel, and researching for the best ingredients from the nature. Propagating the renewed values of the Asian beauty, AMOREPACIFIC has grown beyond Asia to serve its customers in Europe and the US as the Asian Beauty Creator. Vision for 2015 The company sets up the vision as to be one of the Top 10 cosmetics companies in the world by 2015. To this end, it is cultivating ten mega-brands that can realize its vision: Be a global provider of total beauty and healthcare solutions. Direction of Mid/Long-term Strategy AMOREPACIFIC continues to uncover drivers of future growth, applying the Asian Beauty secrets to develop products that satisfy global customer needs, and expand the global market position. In the process, the firm will lay the groundwork for sustainable growth. At the same time, it will grow as a respected company that acts responsibly by minimizing environmental impact and focuses on the needs of all stakeholders. AMOREPACIFIC Way The AMOREPACIFIC Way was instituted as a set of core values and code of conduct for employees worldwide to share and follow in their roles as the ‘Asian Beauty Creator’. This credo covers the five core values of openness, innovation, proximity, sincerity and challenge. ‘Openness’ is the belief that true innovation and growth occur when communication is taking place with those outside the organization. ‘Innovation’ is the passion to introduce new things to the world at all times, and ‘Proximity’ refers to the willingness to remain at the customers’ side in order to serve them. By ‘Sincerity’ it means a commitment to performing every task, no matter how small it is, to the very best of abilities. Finally, ‘Challenge’ expresses the spirit of never being satisfied with the status quo.

Towards the Real Asian Beauty Creator AMOREPACIFIC Global Business AMOREPACIFIC Corporation devotes itself to the realization of ‘Asian Beauty Creator’, the calling of the company to propagate the essence of Asian beauty to the world. Since its , the company has steadily been engaged in the activity of communication with the world by finding out and trimming the real beauty of Asians that has so far been forgotten due to the westernization. From the time when Ms. Dok-Jeong Yun, the mother of the founder and president Seong-Hwan Suh, manufactured hair oil using camellia oil, AMOREPACIFIC realized and tried to observe the fact that ‘Asian Beauty’ is the sort only AMOREPACIFIC can create. That is why it manufactured the brand ‘Sulwhasoo’ having interest and using the domestic plants and medical stuffs.

It made efforts to create the Asian beauty as well as to realize and share it in the life of people around the world. AMOREPACIFIC has ceaselessly struggled to communicate with global citizens, since it was successful in starting first overseas export as domestic brand in 1964. The company established local factories in China and France and began manufacturing there seeking the strategy of global brand in the early 1990s. Based on that, turning into 2000s, it is on its full scale to progress global promotion. Now the company is engaged in global business centering around world 5 area. It is supposed to enter new areas one by one based on cultural, economical similarity and geological proximity and to close one step further to realize the calling.

AMOREPACIFIC Co set up the vision of beauty segment as ‘to foster 10 mega brands and grow to be world top 10 cosmetics company until 2015’ to accelerate the achievement of calling, and established the strategy to attain overseas sales of 1.2 trillion won until 2015. About 14% of all revenue (sales standard) is the portion of overseas sales as of 2010 and it will be expanded to more than 29% until 2015. To achieve the goal, it will enter the markets of advanced countries successfully and propagate the superior brand image as a proximity growing market. The company will also help itself grow in advanced markets by expanding sales in the growing market and reinforcing the market control of brand. It is the plan to set up the structure of virtuous circle that the advanced markets and the growing markets are complementary each other.

On September 2010, AMOREPACIFIC was accepted into ‘DJSI (Dow Jones Sustainability Index) World’ and certified for selection in the regional ‘DJSI Asia/Pacific’ and the national ‘DJSI Korea’—the first in Korea’s beauty and health industry. Especially, it was selected as the World Leader in the Personal Products Division. By winning over many international competitors in cosmetics and commodities, it strengthened its image as the emerging leader in beauty and health.

※ 기술 또는 제품 소개를 영문으로 한두 페이지로 요약(매칭분야 (R&D협력, 기술이전, 투자유치 및 시장개척)에 대한 설명 포함, 그림 등 사용 가능)

AMOREPACIFIC highlights the ‘New Beauty’ based on Asian heritage

AMOREPACIFIC Corporation (CEO Kyung-Bae Suh), the leading skincare and cosmetics company in Korea, sponsor and participate in the 22nd World Congress of Dermatology which is held in Korea from 24th to 29th May 2011. Established in Korea in 1945, the company has devoted itself to finding the true essence of beauty by constantly innovating its R&D and the distribution channel, and researching for the best ingredients from the nature. Propagating the renewed values of the Asian beauty, AMOREPACIFIC has grown beyond Asia to serve its customers in Europe and the US as the Asian Beauty Creator.

The company draws on its profound wisdom on men and the nature to harmonize the inner and outer beauty of men in creating the Asian beauty, based on the idea that the company can emerge as the world's leader only by securing the dominant position in science and technology. During the 22nd WCD, thus, AMOREPACIFIC is going to share a new standard of beauty that combines Asian culture and Western technologies in perfect harmony, under the slogan of ‘New Beauty, Collective Innovation’, with a number of activities.

AMOREPACIFIC presents 39 research papers including oral presentations and e-posters, and hosts an industry symposium with the theme of ‘New Insights in Skin Aging for Asian Beauty’. Also, the company introduces global brands which have delivered Asian beauty: the exhibition booth of Sulwhasoo, , and from AMOREPACIFIC Corporation, and Atobarrier and Meditoxin from PACIFIC Pharma will be operated.

Upholding the founder’s belief that technological superiority is crucial in taking the lead of the global cosmetics market, AMOREPACIFIC unveiled Seongjigwan in 1992. In 2010, Mizium was completed to further promote creative excellence in research. A globally renowned architect, Alvaro Siza designed the research facility where AMOREPACIFIC’s emphasis on innovation and creativity would permeate every corner and where the motif ‘surroundings shape the mind’ would inspire every detail. The resulting creation, Mizium, is a building that enables researchers to focus on their work in an environment of maximum comfort and convenience. It houses extensive, spacious laboratories and public spaces that encourage dynamic interaction between staff members. Its pilotis seamlessly connect the building with the outdoor space. The Mizium has been designed to propel researchers to new heights and to inspire innovative products. It will create momentum for AMOREPACIFIC, the ‘Asian Beauty Creator’, to grow as a beauty leader dedicated to nurturing both inner health and external beauty for women around the world. To meet the consumers’ needs to feel and look good, AMOREPACIFIC strives to deliver results, adhering to the corporate principle of ‘Promoting the Well-being of Communities, Having Respect for Humankind, and Shaping a Brighter Future for All’. AMOREPACIFIC continues to seek eco-friendly ways to enhance beauty through studying natural ingredients including ginseng, green tea, and beans and to help consumers enjoy a healthier lifestyle. AMOREPACIFIC remains on the cutting edge by keeping up with the most advanced components and technologies, and by quickly responding to the changing industry through close collaboration with outside experts. It utilizes its extensive network with prestigious universities and research institutes around the globe. Under the theme of Open Innovation, AMOREPACIFIC is constantly exploring new research and technologies in other areas to exceed the expectations of the market.