Summary of tourism year 2014 in ______3 Tourist accommodation ______5 Accommodation offer ______5 Tourist arrivals and overnights ______9 Meeting industry ______36 Supply of meeting rooms ______36 Number of meetings of international associations - UIA ______37 Number of meetings of international associations - ICCA ______38 Trade fairs and shows ______39 Cultural tourist services ______40 Cultural offer in museums and tourist attractions ______40 Number of visitors in museums and attractions ______40 Financial impact of the museums and attractions ______41 Guided tours and Greeters ______42 Special and regular events in Brussels ______43 Transport ______46 Airports ______46 – Zaventem ______47 Railway ______48 Sustainable tourism ______49 The Eco-Labels ______50 Offer of eco-certified accommodations ______52 The Green City Index ______55 Green spaces ______55 Persons with reduced mobility ______57

Observatory for Tourism in Brussels Page 2.

Summary of tourism year 2014 in Brussels

The progress registered in 2013 continued in 2014, with a 5.4% increase in overnight stays to over 6.6 million by 3.4 million visitors. Length of stay also increased, to 1.93 nights per visitor.

If we take into account the figures form other booking platforms, Brussels exceeds for the first time - and largely - the 7 million overnight stays, a figure that we had announced during the year.

As in 2013, the reasons for this increase can be found in the confirmation that we are out of the crisis, the return of consumer and entrepreneur confidence and the improved attractiveness and infrastructures of Brussels.

Both leisure tourism and business trips have contributed to this growth, with 5.1% and 5.8% respectively. This means that business visitors remain ahead, with almost 53% of overnight stays in Brussels. Brussels remains in second place globally in the UIA rankings and also becomes the leading city in the world for meetings of international associations and organisations with over 50 participants. This also moves it up the ICCA ranking to 11th place globally, four places higher than the previous year.

Most visitors still stay in hotels, which have seen a 1.6% increase in occupancy rates to 73%, while average prices have decreased by 1.6%. However, we can already state that 2015 has reversed this downward trend in hotel prices.

France, Great Britain, Spain, Italy and the United States are the Top 5 foreign markets, but still behind the domestic market, which is highest in Brussels (19.6% market share). Spain returns to the 3rd position that it had ceded to Germany last year, thanks to a 15% increase in overnight stays. The United States, our 15th largest market, also significantly increased its overnight stays, by 14.1%.

Among the most important countries, the Netherlands and Russia stand out due to a major decrease. Visitor numbers from the Netherlands have been dropping constantly since 2011 (throughout ) and those from Russia have been falling ever since the Ukrainian crisis.

The Top 30 countries showing the highest increases are (28%), Brazil (27.8%) and Portugal (23.8%), closely followed by Australia (23.5%).

Initial observations on 2014 and the new hotel projects mean allow us to remain optimistic about achieving our target of 10 million overnight stays by 2020.

Museums and attractions had a stable year, with less than 1% growth in visitor numbers.

With regard to transport, Brussels Airport- Zaventem had an exceptional year, beating its record passenger numbers from 2000 before the bankruptcy of Sabena, with 21.9 million passengers (compared with 21.6 in 2000). The arrival of Ryanair has certainly had an impact, as the destinations with the highest increases in passenger numbers (Barcelona,

Observatory for Tourism in Brussels Page 3.

Lisbon, etc.) are served by this airline. At the same time, Brussels South-Charleroi has witnessed a decrease in passenger numbers following years of growth.

The outlook for the future is very healthy and we are pleased with the efforts made by the entire sector to make Brussels more and more attractive to visitors from around the world and ensure that it can continue to show strong growth, as demonstrated by greatly improved figures.

We hope you enjoy reading it.

Happy reading.

Frédéric Cornet Manager, Brussels Tourism Observatory

The annual report of the Brussels tourism observatory is a publication resulting from the collection and processing of data provided by, among others, the FPS Economy, MKG Hospitality, TourMIS and tourism service providers such as Brussels museums and attractions. It is established according to an efficient methodology recognised by all Brussels tourism stakeholders.

The Tourism Observatory also publishes monthly barometers on the website of vist.brussels (www.visitbrussels.be - Menu “Observatory”). These barometers show the trends in night stays, hotel activity and visits to museums and attractions.

Observatory for Tourism in Brussels Page 4.

Tourist accommodation

Accommodation offer

Offer of tourist accommodations

Type Number of Number of rooms Capacity in beds/ establishments bedplaces

Hotels 201 17 828 36 315 bedplaces

Youth hostels 10 242 1 538 beds

Bed & Breakfasts included in the 81 178 406 bedplaces DGS data

Apartment-Hotels (estimate) 60 2 532 -

Sources: Hotels, Youth Hostels and Bed&Breakfasts included in DGS data: DGS/ Apartment-Hotels: estimate from the Brussels Observatory for Tourism (2009).

Observatory for Tourism in Brussels Page 5.

Offer of hotels in 2014 and comparison vs. 2013

Type Number of Number of rooms Capacity in bedplaces establishments

201 17 828 36 315 Hôtels + 4 +151 -8

Classification : 12 2 176 4 382 5***** = = =

52 8 242 16 826 4**** = + 27 + 83

67 5 430 10 945 3*** +1 +47 -325

41 1 155 2 336 2** + 2 + 65 + 128

15 374 790 1* = -51 -78

14 451 1 036 Not classified +1 +63 +184

Source: DGS

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Number of establishments by municipality and by rooms or bed capacity

Hotels Youth B&B’s Hostels in DGS Municipality Total 5 4 3 2 1 Non- (bed data ***** **** *** ** * clas. capacity) 101 7 30 30 22 7 5 4 13 Brussels City 8 872 1466 3 996 2 464 616 192 138 643 34 28 9 8 3 3 5 6 Saint-Gilles - - 2 293 1 110 782 111 75 215 14 18 2 5 7 1 2 1 1 7 1 568 438 730 332 22 25 21 160 26 Saint-Josse- 15 3 7 3 1 1 1 - - ten-Noode 2 136 1 270 756 56 18 36 240 10 1 3 5 1 14 - - - 681 354 94 199 34 21 6 1 2 1 1 1 6 - - 701 149 456 47 27 22 13 6 1 4 1 3 - - - - 445 60 353 32 5 4 2 1 1 1 - - - - 466 326 120 20 2 Woluwe-Saint- 4 2 2 5 - - - - - Lambert 222 180 42 12 2 1 1 ------49 30 19 Watermael- 2 1 1 5 - - - - - Boitsfort 17 11 6 10 Molenbeek- 1 1 2 1 - - - - - Saint-Jean 150 150 241 1 1 1 4 ------101 101 9 Woluwe-Saint- 1 1 2 ------Pierre 63 63 4 1 1 1 Forest ------40 40 2 1 1 2 ------24 24 2 1 7 ------164 12 1 2 ------90 5 Berchem- 1 ------Sainte-Agathe 3 201 12 52 67 41 15 14 10 81 Total 17 828 2 176 8 242 5 430 1 155 374 451 1 538 178

Sources: DGS

Observatory for Tourism in Brussels Page 7.

Hotels planned

Name of the project Comments Municipality Size Date Hampton Inn by Hilton Rebranding of Saint-Gilles 82 rooms 2014-15 (4****) Cascade Inn

NH Collection Rebranding of NH Brussels 241 rooms September Atlanta Brussels 2015 (open)

Ibis Budget New hotel Saint-Gilles (Rue Bara) n.a. 2015-16

Tangla Hotel (4****) Renovation of Woluwe-Saint-Lambert 187 rooms (126 Q1 2016 Sodehotel (4****) (UCL St Luc) before)

Le Quinze Grand Place Rebranding of the Brussels 15 rooms January Saint Michel hotel 2016

Nexity - Orion New hotel Etterbeek 110 rooms 2015 International ()

Hotel Astoria (5*****) Renovation Astoria Brussels 142 rooms (109 2016 (Rue Royale) before)

Gésu (5*****) New hotel Saint-Josse 73 rooms + 2017 meeting rooms and parking

Neo Global Project on Heyzel - Laeken Min. 500 rooms the Heyzel Conference Center of 5.000 seats Source: CBRE / Observatory for Tourism in Brussels / Brussels Booking Desk

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Tourist arrivals and overnights

All types of accommodation

Summary of occupation - 2014

Data % of total 2012-2013 variation Arrivals 3 420 194 +3.9%

Overnights 6 611 933 +5.4%

Average length of stay 1.93 jours +1.1%

Leisure overnights 3 130 426 47.3% +5.1%

Professional overnights 3 481 507 52.7% +5.8%

Overnights in hotels 6 290 243 95,1% +6%

Overnights in youth hostels 292 200 4.4% -5.1%

Overnights in B&Bs* 29 490 0.5% +3.4%

Hotels - occupancy rate 73% +1.6 pts

Hotels - average price 106€ -1.6%

Hotels - RevPAR 77.4€ 0.7%

Overnights from Belgium 1 294 999 19.6% +6.3%

Overnights from foreign 5 316 934 80.4% +5.2% countries

- France 837 028 12.7% +1.7%

- Great Britain 523 808 7.9% +1.4%

- Spain 477 951 7.2% +15%

- Germany 424 875 6.4% +0.7%

- United States 413 981 6.3% +14.1%

Source: Arrivals and overnights: DGS – Overnights in B&B’s: Bed & Brussels (the data from B&Bs are NOT included in the total as they don’t cover the entire market) - occupancy rates and prices of hotels: MKG Hospitality

* Note: Overnight stays in guestrooms are recorded by the DGS as of June 2012 and are henceforth included in the total number of night stays.

Observatory for Tourism in Brussels Page 9.

Evolution of overnights in the 3 regions

Source: DGS

Index of overnights since 1992 in the 3 regions

Source: DGS

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Evolution of overnights, arrivals and length of stay since 1992

Source: DGS

Evolution of leisure and professional overnights since 1992

Source: DGS

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Total overnights since 2000 in Brussels

Source: DGS

Overnights by reason since 2000

Source: DGS

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Overnights by municipality (2014) – Brussels and surroundings

Overnights by Municipality

% of 2013 2014 Variation Foreign Anderlecht 190 330 179 018 -5.9% 87.8% Auderghem - Ouderghem 19 396 33 951 75.0% 55.3% Bruxelles - Brussel 3 348 025 3 428 015 2.4% 83.1% Etterbeek 210 146 216 472 3.0% 74.7% Evere 127 843 125 366 -1.9% 87.2% Ixelles - Elsene 481 649 517 343 7.4% 76.2% Jette 8 499 5 685 -33.1% 85.1% Koekelberg 20 830 18 357 -11.9% 90.3%

Molenbeek-Saint-Jean - 112 920 154 061 36.4% 84.7% Sint-Jans-Molenbeek Brussels Saint-Gilles - Sint-Gillis 675 900 796 202 17.8% 75.3% Saint-Josse-ten-Noode - 707 637 749 497 5.9% 75.1% Sint-Joost-ten-Node Schaerbeek - Schaarbeek 188 133 203 884 8.4% 85.0% Uccle - Ukkel 40 080 41 465 3.5% 80.6% Watermael-Boitsfort - 7 904 5 256 -33.5% 85.3% Watermaal-Bosvoorde Woluwe-Saint-Lambert - 86 646 87 761 1.3% 70.2% Sint-Lambrechts-Woluwe Woluwe-Saint-Pierre - 22 664 23 755 4.8% 77.3% Sint-Pieters-Woluwe Others 22 435 25 845 15.2% 82.9% TOTAL 6 271 037 6 611 933 5.4% 80.4%

Overnights by Municipality

% of 2013 2014 Variation Foreign Beauvechain 1 631 2 614 60.3% 76.2% Lasne 6 665 5 656 -15.1% 4.0% Nivelles 39 672 50 200 26.5% 37.1% Waloon Ottignies-Louvain-la-Neuve 47 696 38 510 -19.3% 40.1% Brabant Waterloo 81 825 90 454 10.5% 64.7% Wavre 89 882 93 635 4.2% 71.2% Others 82 973 152 813 84.2% 37.2% TOTAL 352 357 433 882 23.1% 56.5%

Observatory for Tourism in Brussels Page 13.

Source: DGS

Observatory for Tourism in Brussels Page 14.

Source : DGS

Note: For confidentiality reasons, some municipalities are not reported as they contain too few accommodation establishments.

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Overnights by country of origin - 2014

Country Arrivals Bednights Leisure Professional Var. vs Market Length Var. vs Var. vs Share 2014 2014 2013 Share of Stay 2013 2013 _AllAll countries 3 420 194 6 611 933 5.4% 100.0% 1.93 5.1% 47% 53% 5.8%

BE-BelgiumBelgium 731 471 1 294 999 6.3% 19.6% 1.77 1.7% 42% 58% 10.0%

Pos. G_NRES-NonForeign Countries Residents 2 688 723 5 316 934 5.2% 80.4% 1.98 5.8% 49% 51% 4.7% 2014 vs. 2013

1 FR-FranceFrance 477 619 837 028 1.7% 12.7% 1.75 2.7% 55% 45% 0.4%

2 GB-UnitedUnited Kingdom 275 690 523 808 1.4% 7.9% 1.90 2.7% 47% 53% 0.4%

3 ES-SpainSpain 205 714 477 951 15.0% 7.2% 2.32 14.5% 64% 36% 15.9%

4 DE-GermanyGermany 230 629 424 875 0.7% 6.4% 1.84 -4.0% 44% 56% 4.8% 5 US-UnitedUnited States 187 218 413 981 14.1% 6.3% 2.21 18.7% 42% 58% 11.1%

6 IT-ItalyItaly 155 881 339 517 14.4% 5.1% 2.18 22.5% 52% 48% 6.7%

7 NL-NetherlandsNetherlands 168 285 263 173 -14.6% 4.0% 1.56 -17.6% 49% 51% -11.5%

8 JP-JapanJapan 63 087 134 036 -1.1% 2.0% 2.12 -4.2% 51% 49% 2.5%

9 CH-SwitzerlandSwitzerland 51 470 109 330 11.4% 1.7% 2.12 14.9% 48% 52% 8.4%

10 CN-ChinaChina 75 782 108 687 15.1% 1.6% 1.43 22.2% 60% 40% 6.0%

11 RU-RussianRussian Federation 40 739 92 604 -12.5% 1.4% 2.27 -12.8% 51% 49% -12.2%

12 BR-BrazilBrazil 38 129 83 768 27.6% 1.3% 2.20 26.8% 68% 32% 29.2%

13 PL-PolandPoland 35 206 75 950 9.1% 1.1% 2.16 8.1% 30% 70% 9.6% 14 SE-SwedenSweden 37 995 71 108 4.4% 1.1% 1.87 -3.1% 34% 66% 8.8%

15 CA-CanadaCanada 29 065 69 897 1.8% 1.1% 2.40 2.8% 54% 46% 0.7%

16 PT-PortugalPortugal 29 075 59 759 23.8% 0.9% 2.06 33.9% 45% 55% 16.5%

17 AU-AustraliaAustralia 24 670 53 644 23.5% 0.8% 2.17 22.5% 61% 39% 25.1%

18 DK-DenmarkDenmark 26 922 53 285 -8.0% 0.8% 1.98 -10.1% 36% 64% -6.9%

19 GR-GreeceGreece 23 502 52 590 28.0% 0.8% 2.24 24.5% 39% 61% 30.4%

20 NO-NorwayNorway 24 184 50 886 0.3% 0.8% 2.10 -9.2% 33% 67% 5.7%

21 TR-TurkeyTurkey 28 865 50 484 21.4% 0.8% 1.75 45.4% 48% 52% 5.3%

22 IE-IrelandIreland 25 423 49 028 -5.5% 0.7% 1.93 2.4% 39% 61% -10.0% 23 AT-AustriaAustria 24 373 48 317 15.3% 0.7% 1.98 16.2% 42% 58% 14.7%

24 RO-RomaniaRomania 21 873 47 232 -0.8% 0.7% 2.16 -1.0% 40% 60% -0.6%

25 AE-UnitedUnited Arab Emirates 11 502 44 104 18.1% 0.7% 3.83 -3.0% 22% 78% 25.8%

26 FI-FinlandFinland 22 066 41 319 -6.4% 0.6% 1.87 -19.7% 27% 73% -0.4% 27 LU-LuxembourgLuxembourg 26 283 37 961 -0.7% 0.6% 1.44 -2.3% 42% 58% 0.4%

28 IN-IndiaIndia 12 801 34 531 12.2% 0.5% 2.70 3.0% 38% 62% 18.7%

29 HU-HungaryHungary 15 701 29 677 -9.6% 0.4% 1.89 -17.2% 34% 66% -5.1% 30 IL-IsraelIsrael 14 191 29 416 1.9% 0.4% 2.07 7.6% 46% 54% -2.4% Note: the arrows in the second column show the variation in market position from 2013 to 2014.

Source: DGS

Observatory for Tourism in Brussels Page 16.

Overnights - Comparison and variation, 2013-2014

Source: DGS

Total overnights by month in all types of accommodations

Source: DGS

Observatory for Tourism in Brussels Page 17.

Overnights by month and reason

Source: DGS

Overnights by type of accommodation - 2014

Source: DGS

Observatory for Tourism in Brussels Page 18.

Overnights 2014 and variation 2013-2014 - comparison by market

Note: the blue line represents the average variation for all countries

Source: DGS

Observatory for Tourism in Brussels Page 19.

Variation in overnights by reason and by country

Belgium

Source: DGS

France

Source: DGS

Observatory for Tourism in Brussels Page 20.

United Kingdom

Source: DGS

Spain

Source: DGS

Observatory for Tourism in Brussels Page 21.

Germany

Source: DGS

United States

Source : DGS

Observatory for Tourism in Brussels Page 22.

Netherlands

Source: DGS

Italy

Source : DGS

Observatory for Tourism in Brussels Page 23.

BRIC Countries (Brazil, Russia, India and )

Source: DGS

National comparison

Overnights in other Belgian cities

Source: DGS

Observatory for Tourism in Brussels Page 24.

European comparison

Overnights in other European cities - total overnights

Note: a * indicates that the type of accommodation included in the total is different from that in Brussels.

Source: ECM

Overnights in other European cities - international overnights

Note: a * indicates that the type of accommodation included in the total is different from that in Brussels. Source: ECM

Observatory for Tourism in Brussels Page 25.

Share of international overnights in the main European cities

Note: a * indicates that the type of accommodation included in the total is different from that in Brussels.

Source: ECM

Observatory for Tourism in Brussels Page 26.

Hotels

Overnights by month in hotels

Source: DGS

Occupancy rates

Source: MKG Hospitality

Observatory for Tourism in Brussels Page 27.

Average Prices and RevPAR (Revenue per Available Room)

Source: MKG Hospitality

Occupancy rates and prices by area and hotel categories

Source: MKG Hospitality

Observatory for Tourism in Brussels Page 28.

Occupation rates and prices for weekdays / week-end

Source: MKG Hospitality

The days of the week run from Monday to Thursday; the others constitute the weekend. The blue lines (week) and green lines (weekend) represent the situation in 2014. The blue dots and green triangles represent the situation in 2013.

Observatory for Tourism in Brussels Page 29.

Occupancy rates and average prices as a function of variation in the offer

Source: MKG Hospitality and DGS

This graph shows the annual price averages for hotel rooms in Brussels (orange line on the graph at the top) and the occupancy rates (blue line on the graph at the bottom) compared to the capacity development in number of rooms (blue bars on the graph at the bottom).

Overnights by hotel category

Source: DGS

Observatory for Tourism in Brussels Page 30.

Leisure/professional overnights by hotel category

Source: DGS

Observatory for Tourism in Brussels Page 31.

Hotel overnights by country

Country Overnights Var. vs. Market 2014 2013 Share All Countries 6 290 243 6.0% 100.0%

Belgium 1 232 417 6.0% 19.6%

Foreign Countries 5 057 826 6.0% 80.4%

1 France 763 806 1.2% 12.1% 2 United Kingdom 508 491 1.7% 8.1% 3 Spain 464 435 16.2% 7.4% 4 United States 399 162 15.6% 6.3% 5 Germany 399 133 2.2% 6.3% 6 Italy 328 903 15.3% 5.2% 7 Netherland 251 150 -14.9% 4.0% 8 128 956 -0.8% 2.1% 9 Switzerland 104 595 12.9% 1.7% 10 China 102 899 15.8% 1.6% 11 Russia 89 990 -13.2% 1.4% 12 Brazil 74 606 33.6% 1.2% 13 Poland 73 710 10.9% 1.2% 14 Sweden 68 521 4.7% 1.1% 15 Canada 64 174 5.8% 1.0% 16 Portugal 57 921 24.5% 0.9% 17 Norway 50 016 0.8% 0.8% 18 Denmark 49 860 -6.4% 0.8% 19 Ireland 47 497 -5.9% 0.8% 20 Romania 46 341 1.4% 0.7%

Source: DGS

Observatory for Tourism in Brussels Page 32.

Youth hostels

Overnights in youth hostels

Source: DGS

Overnights by country in youth hostels

Country Overnights Var. vs. Market 2014 2013 Share All Countries 292 200 -5.1% 100.0%

Belgium 60 411 15.1% 20.7%

Foreign Countries 231 789 -9.2% 79.3%

1 France 66 000 7.2% 22.6% 2 Germany 23 258 -19.1% 8.0% 3 United States 13 358 -17.3% 4.6% 4 United Kingdom 13 224 -6.5% 4.5% 5 Spain 11 784 -18.6% 4.0% 6 Netherland 10 248 -7.8% 3.5% 7 Brazil 8 958 -7.1% 3.1% 8 Italy 8 531 -8.8% 2.9% 9 China 5 230 -1.6% 1.8% 10 Canada 5 193 -29.3% 1.8% 11 Australia 4 797 -29.6% 1.6% 12 Japan 4 642 -6.9% 1.6% 13 Switserland 3 763 -18.7% 1.3% 14 North 3 612 56.3% 1.2% 15 Denmark 3 274 -28.0% 1.1%

Source: DGS

Observatory for Tourism in Brussels Page 33.

Bed & Breakfasts

Since June 2012, data on overnight stays in Bed&Breakfast are covered and reported by the Department of Economic Information and Statistics (known by the French initials “DGS”)

Therefore, comparisons with previous year can’t be done.

2014 Variation Arrivals 12 917 +4.2% Overnights 29 490 +3.4% Average length of stay 2.3 jours -0.02% Leisure overnights 16 643 -2.9% Professional overnights 12 847 +12.8% Belgian overnights 7.4% +0.4% Foreign overnights 92.6% -0.4% Source : DGS

Overnights by month in Bed & Breakfasts

Source: DGS

Observatory for Tourism in Brussels Page 34.

Overnights by country in Bed & Breakfasts

Source: DGS

Observatory for Tourism in Brussels Page 35.

Meeting industry

Supply of meeting rooms

Meeting rooms in venues (Brussels and surroundings)

Type of rooms More 500 to 250 to 100 to Less Capacity of the largest room than 1000 500 250 than 1000 100 Banquet Theatre Theatres and 6 9 4 2 - 1 500 9.500 concert halls Conference and 4 4 5 9 7 5.030 9.500 exhibition centres Historical buildings 3 7 21 29 15 1 200 2 500 and museums Modern and contemporary 1 9 10 22 13 1 100 1.100 buildings Cultural/sport 1 2 2 21 5 1 000 800 centres

Source: Let’s Meet in Brussels 2015 - VISITBRUSSELS

Meeting rooms in hotels (in Brussels and surroundings)

Hotel category Number of hotels Capacity of the largest room with at least one meeting room Banquet Theatre 5-Star Hotels 11 850 1 050 4-Star Hotels 52 570 800 3-Star Hotels 43 715 650

Source: Let’s Meet in Brussels 2015 - VISITBRUSSELS

Observatory for Tourism in Brussels Page 36.

Number of meetings of international associations - UIA

UIA = Union of International Associations

Ranking # Conferences vs. 2013 City 2014 2013 2014 1 Singapore 994 1132 2 Brussels 436 442 3 Vienna 318 348 4 Seoul 242 271 5 Tokyo 228 233 6 Barcelona 195 214 7 1 Madrid 165 189 8 -1 Paris 180 187 9 Busan 148 166 10 London 144 147

Source: U.I.A.

The UIA includes in its statistics meetings organised or sponsored by the international organisations listed in the Directory of International Organisations and the International Congress Calendar. The selection criteria for these meetings are:  Minimum of 300 participants  Minimum 40% foreign participants  Minimum 5 different nationalities  Minimum duration: 3 days

Observatory for Tourism in Brussels Page 37.

Number of meetings of international associations - ICCA

ICCA = International Congress and Convention Association

Ranking # Conferences vs. 2013 City 2014 2013 2014 1 0 Paris 204 214 2 1 Vienna 182 202 3 -1 Madrid 186 200 4 1 Berlin 178 193 5 -1 Barcelona 179 182 6 1 London 166 166 7 -1 Singapore 175 142 8 4 Amsterdam 120 133 9 -1 Istanbul 146 130 10 1 Prague 121 118 11 4 Brussels 111 112 12 -3 Lisbon 125 109 13 3 Copenhagen 109 105 14 4 Beijing 105 104 15 -6 Seoul 125 99 16 7 Hong Kong 89 98 17 0 Budapest 106 97 17 2 99 97 19 1 Stockholm 93 95 20 8 Taipei 78 92

Source: I.C.C.A.

The data published by the ICCA include data on meetings of international associations which fulfil the following criteria:  Minimum of 50 participants  Organised on a regular basis in at least three different countries  Minimum of three different nationalities among participants

Observatory for Tourism in Brussels Page 38.

Trade fairs and shows

Attendance at shows and trade fairs in Brussels in 2014 Name Place Dates 2014 Public, Visitors Prof. or mixed European Motor Show Brussels Brussels Expo 16/01 > 26/01 Public 582.830

Batibouw Brussels Expo 22/02 > 02/03 Mixed 300.000

Salon de l'alimentation Brussels Expo 04/10 > 19/10 public 130.000

Brussels Holidays Show Brussels Expo 06/02 > 10/02 Public 100.576

Cocoon Brussels Expo 15/11 > 23/11 Public 75.000

Foire du Livre Tour & Taxis 20/02 > 24/02 Public 70.000

Brafa Tour & Taxis 25/01 > 02/02 Mixed 55.000

Made in Asia Brussels Expo 14/03 > 16/03 Public 50.000

Estetika Brussels Expo 14/03 > 17/03 et Prof 35.000 04/10 > 06/10

Art Brussels Brussels Expo 25/04 > 27/04 Public 28.829

Megavino Brussels Expo 24/10 > 27/10 Mixed 28.000

Seafood Brussels Expo 06/05 > 08/05 Prof 25.800

Eurantica Brussels Brussels Expo 14/03 > 23/03 Public 25.000

Brussels Furniture Fair Brussels Expo 02/11 > 05/11 Public 19.140

SIEP Tour & Taxis 21/11 > 22/11 Public 16.800

Affordable Art Fair Tour & Taxis 07/02 > 10/02 Public 15.000

Culinaria Tour & Taxis 21/05 > 25/05 Public 8.000

Brussels Design Market Tour & Taxis 13/09 > 14/09 Public 6.482

Mood Brussels Expo 09/09 > 11/09 Public 5.700

Observatory for Tourism in Brussels Page 39.

Cultural tourist services

Cultural offer in museums and tourist attractions

In 2014, Brussels had 109 museums (opening of the Belgian Chocolate Village), four attractions and one multicultural centre.

Number of visitors in museums and attractions

Source: VISITBRUSSELS

Based on a panel of 37 museums and attractions, attendance reached 3.38 million visitors in 2014, an increase of 0.94% compared to 2013.

Museums and attractions included in this panel: Aquarium of Brussels, Atomium, Autrique House, Belgian Museum of Freemasonry, BELvue Museum, Bozar, Bruxella 1238, Belgian Comic Strip Centre, Cauchie House, Charlier Museum, Children’s Museum, Cinquantenaire Museum (MRAH), Museum (King’s House), Coudenberg, Experience Brussels, Halle Gate Museum, Horta House, Jacques Brel Editions, Jewish Museum of Belgium, La Fonderie, MIM (Musical Instruments Museum), Mini-Europe, Museum for Old Techniques, Museum of cacao and chocolate, Museum of Costume and Lace, Museum of Letters and Manuscripts, Museum of Natural Sciences, Museums of the Far East, National Bank Museum, Oceade, Parlamentarium, Planetarium, René Magritte Museum, Schaerbeek Beer Museum, Toy Museum and van Buuren Museum.

Observatory for Tourism in Brussels Page 40.

Financial impact of the museums and attractions

Area Museums Attendance % Attendance % Financial revenue Nord 8 1 300 369 38.5% 57.9% Mont des Arts 6 550 024 16.3% 16.9% Europe - Cinquantenaire 6 900 846 26.6% 11.9% Centre 12 505 749 15.0% 10.7% South 2 89 156 2.6% 2.0% West 3 34 616 1.0% 0.7%

According to the data from the barometer of the museums and attractions, and some calculation made by the Observatory of Tourism in Brussels, here is an overview of the financial revenues of each area in 2014 (sorted by percentage of the global estimated revenue) compared with the number of visitors.

Area North (including the Atomium, Mini-Europe and Océade) is on top of the table with 57.9%. This performance finds an explanation in the price difference between the attractions situated in Heysel area and the museums from the other parts of Brussels. Furthermore, the mission of these attractions and the one of the museums is not the same: museums have an educational and scientific role (research and preservation). In the aim of making culture accessible to the masses, prices are usually lower and the share of free entrances is higher. Europe - Cinquantenaire area, with the Parlamentarium and the Natural Sciences Museum perfectly shows the difference: with 26.6% of the total attendance, the area represents 11.9% of the global financial revenue.

The Mont des Arts is second, with 16.9% of the revenue (third most visited area 16.3%). With 12 museums, the Centre comes fourth (10.7% of the revenue, 15% of the number of visitors). Southern and Western areas represent 2% and 0.7%, respectively.

Observatory for Tourism in Brussels Page 41.

Guided tours and Greeters

In 2011-2012, Charlotte Raymond, a student at IGEAT, conducted an in-depth study on the guided tour sector in Brussels from a supply and demand perspective.

Here are the main conclusions:

- Seventy-two organisations offer guided tours in Brussels. - Approximately 14,000 tours were conducted in 2011. - These tours accommodated more than 290,000 people. - Belgians were the most heavily represented (around 70%), followed by the French, English, German and Dutch.

The Greeters are volunteer inhabitants who love Brussels and take the time to share with visitors their favourite places, good plans and vision of Brussels. The Greeters help visitors discover different facets of Brussels, ranging from the exploration of a neighbourhood to trying a local beer, to green strolls or little known sites. The emphasis is on authenticity and cultural exchange.

At the end of 2014, the Greeters’ network boasted some one hundred members capable of welcoming visitors in 11 languages.

They welcomed 1,950 people on 824 occasions, up by 19% from 2013. The most important markets were France (32%), Belgium (19%), Spain (12%), the United States (11%), Italy (6%) and Germany (6%).

Observatory for Tourism in Brussels Page 42.

Special and regular events in Brussels

Special events

Name Place Dates Visitors Titanic Expo Brussels Expo 31/05 > 30/11 180.000

Brussels Ice Magic Place des Palais 20/12/2013 > 160.000 09/02/2014

Borremans : As sweet as it Bozar 22/02 > 03/08 144.000 gets

To the Point ING Cultural 19/02 > 18/05 33.000 Center

Rétrospective Constantin Musée des 20/09 > 31/12 16.762 Meunier (1831 - 1905) Beaux-Arts

The Power of Object(s) ING Cultural 04/09/2014 > 15.000 Center 11/01/2015

Observatory for Tourism in Brussels Page 43.

Regular paid events

Name Place Dates Days Visitors Brussels Summer Festival Various 08/08 > 17/08 10 125.000

Couleur Café Tour & taxis 27/06 > 29/06 3 72.000

Brussels International Bozar 08/04 > 20/04 12 57.242 Fantastic Film Festival (BIFFF)

Museum Night Fever Various 22/02 1 15.500 visitors, 54.000 visits

Mémorial Van Damme Roi Baudouin 5/09 1 47.500 Stadium

Anima Flagey 28/02 > 09/03 10 35.000

Kunstenfestivaldesarts Various 02/05 > 24/05 23 25.323 Nocturnes des Musées Various 18/09 > 18/12 14 20.000

Brosella Théâtre de 12/07 >13/07 2 15.000 Verdure

Observatory for Tourism in Brussels Page 44.

Regular free events

Name Place Dates Days Visitors Winter Wonders Various 28/11/2014 > 37 1500000 04/01/2015

Foire du Midi Boulevard du 19/07 > 24/08 37 1500000 Midi

Bruxelles les Bains Quai des 04/07 > 10/08 37 350000 Péniches

Brussels Jazz Marathon Various 23/05 > 25/05 3 350000

Flower Carpet Grand Place 14/08 > 17/08 4 110000

Fête de la BD Various 5/09 > 7/09 3 100000

Belgian Pride Various 17/05 1 100000

Fête de l'Iris Various 10/05 > 11/05 2 50000

Bruksellive Parc 26/07 1 20000 D'Osseghem

Holi Festival of Colours Tour et Taxis 23/08 1 15000

Observatory for Tourism in Brussels Page 45.

Transport

Airports

Number of passengers in the airports

Source: Brussels Airport / Brussels South Charleroi Airport

Observatory for Tourism in Brussels Page 46.

Brussels Airport – Zaventem

Destination routes from and to Zaventem

Continent All year In season New in Discontinued 2014 in 2014 Europe 83 53 13 6

Africa 39 4 0 3

Middle East 6 0 1 0

Latin America 5 0 0 0

North America 9 2 3 1

Asia-Pacific 4 0 0 0

TOTAL 146 59 17 8 Source: Brussels Airport

Passengers by month

Source: Brussels Airport

Observatory for Tourism in Brussels Page 47.

Top 10 destinations from and to Brussels (by number of passengers)

Europe Outside Europe 2013 2014 Var. 2013 2014 Var. Barcelona 509.505 813.574 59.7% New York* 574.106 593.015 3.3%

Madrid 661.101 738.203 11.7% Tel Aviv 187.433 236.928 26.4%

Rome* 466.692 722.299 54.8% Washington 201.144 226.162 12.4%

London* 569.541 673.448 18.2% Abu Dhabi 170.743 171.648 0.5%

Lisbon 398.930 664.092 66.5% Montreal 145.729 166.295 14.1%

Geneva 536.833 557.364 3.8% Mumbai 157.029 162.384 3.4%

Milan* 491.385 511.313 4.1% Casablanca 170.076 158.149 -7%

Istanbul* 516.225 498.424 -3.4% Toronto 144.394 155.041 7.4%

Antalya 492.316 492.366 0.0% Doha 131.159 138.939 5.9%

Frankfurt 459.555 472.400 2.8% Delhi 136.071 138.309 1.6% *for all the city’s airports

Source: Brussels Airport

Railway

For confidentiality reasons, the SNCB/NMBS does not wish to provide information about its HST to Brussels (Thalys/Eurostar).

Observatory for Tourism in Brussels Page 48.

Sustainable tourism

The winning assets of Brussels on the sustainability front

• Density of high speed train and air links for international transport

• Recognition of establishments distinguished by the quality of their environmental management (eco labels, environmental certification).

• Attention paid to participatory tourism.

• A city accessible to persons with reduced mobility: Brussels for All.

• A green Region: more than 8000 hectares of Green space.

• The constant and progressive greening of the Region initiated in the mid 1990s, with the development of “green continuities” that integrate green areas and biological corridors in the public space.

• Incentive policies for the greening of walls and roofs.

• Remarkable strolling spaces such as the 63-kilometre long “Green Promenade,” Soignes Forest which covers some 5000 hectares, a constantly expanding network of cycling paths, a network of Long Hiking trails, a plethora of parks, etc.

• Pioneering participation in the « Réseau Vert EuRopéen » (REVER) [European Green Network], the “Réseau Véloroute [Cycling Network] and the Voie Verte [Green Way].

• A rich biodiversity to preserve: nearly 800 species of plants and 45 mammals, including 17 bats, 92 nesting birds, etc.

• A population of bees that is doing well and is making honey of excellent quality.

Observatory for Tourism in Brussels Page 49.

The Eco-Labels

Four types of eco labels are distinguished in the Observatory’s report:

The Green Key International Label The “green Key” is an international eco-label chosen today by over 2100 tourism infrastructures in 41 countries worldwide.

It is awarded annually to tourism facilities, hotels, bed and breakfasts, youth hotels, camp sites, conference centres and attractions, based on evaluation criteria rating overall environmental management, waste management, water, energy and green open spaces, food, environmental education, mobility…

More information: www.greenkey-brussels.be

Eco-Dynamic Companies Brussels-Capital Region runs a successful “ Eco-Dynamic Company” label that rewards companies environmental dynamism and progress, particularly in key areas such as waste management, the rational use of energy and raw materials and the management of worker mobility.

Since few companies can excel in all environmental areas simultaneously (energy, air, water, waste, mobility, soil, noise, green and un-built areas), the label has three categories represented by stars corresponding to eco-management progress: 3 star label, 2 star label, 1 star label.

More information : www.bruxellesenvironnement.be

Eco-Management and Audit Scheme (EMAS) The EU Eco-Management and Audit Scheme (EMAS) is a management tool for companies and other organizations to evaluate, report and improve their environmental performance. The scheme has been available for participation by companies since 1995 and was originally restricted to companies in industrial sectors. Since 2001 EMAS has been open to all economic sectors including public and private services.

More information : http://ec.europa.eu/environment/emas/index_en.htm

Observatory for Tourism in Brussels Page 50.

The Green Globe International Label Green Globe is the global travel and tourism industries’ certification program for sustainable tourism. Green Globe members save energy and water resources, reduce operational costs, positively contribute to local communities and their environment and meet the high expectations of green leisure and business travellers.

The Green Globe Standard is a structured assessment of the sustainability performance of travel and tourism businesses and their supply chain partners. Businesses can monitor improvements and document achievements leading to certification of their enterprises’ sustainable operation and management.

The Green Globe Standards is a collection of 337 compliance indicators applied to 41 individual sustainability criteria. The applicable indicators vary by type of certification, geographical area as well as local factors.

More information: www.greenglobe.com

Observatory for Tourism in Brussels Page 51.

Offer of eco-certified accommodations

Lodging Green Key Aloft Brussels Schuman

Dolce La Hulpe Brussels

Four Points by Sheraton Brussels

Martin’s Brussels EU

Hilton Brussels City

Hilton Brussels Grand Place

Silken Berlaymont Brussels

NH Hotel Stéphanie

Park Inn by Radisson Brussels Midi

Plaza Brussels (Le)

Radisson Blu EU

Radisson Blu Royal Hotel

Scandic Grand Place Brussels

Stanhope Brussels

Thon Hotel EU

Auberge des 3 Fontaines

Auberge Jacques Brel

Bruxelles Génération Europe

Sleepwell – Espace du Marais

Foyer Européen

Source: Let’s Meet in Brussels 2015 - VISITBRUSSELS

Observatory for Tourism in Brussels Page 52.

Ecodynamic Enterprise Label 3-Star Label Martin’s Central Park Silken Berlaymont Brussels

2-Star Label Four Points by Sheraton Brussels Hilton Brussels Grand Place Le Plaza Brussels Radisson Blu EU Radisson Blu Royal Sheraton Brussels Stanhope Brussels Thon Hotel EU

Sleepwell – Espace du Marais (Auberge de jeunesse)

1-Star Label La Légende The Dominican Rocco Forte Amigo

Source: Let’s Meet in Brussels 2015 - VISITBRUSSELS

Other labels

EMAS Martin’s Château du Lac Mart’in’s Brussels EU Martin’s Grand Hotel Martin’s Lido

Green Globe Crowne Plaza Brussels - Le Palace

Source : Let’s Meet in Brussels 2015- VISITBRUSSELS

Observatory for Tourism in Brussels Page 53.

Meeting venues

Green Key

Autoworld

Diamant Brussels - Conference & Business Centre

Event Lounge

Hôtel de la Poste

Les Sheds (Tour & Taxis)

Source : Let’s Meet in Brussels 2015 - VISITBRUSSELS

Ecodynamic Enterprise Label

Label 3 étoiles Banque Nationale de Belgique Ancienne Belgique

Label 2 étoiles BOZAR La Monnaie – Opera House Musée des Sciences Naturelles Musée du Tram

Label 1 étoile Les Sheds (Tour & Taxis)

Source: Let’s Meet in Brussels 2015 - VISITBRUSSELS

Observatory for Tourism in Brussels Page 54.

The Green City Index

The Green City Index is an index that assesses the environmental policies of 30 European cities from public statistics covering 30 indicators relating to eight major themes: environmental governance, water management, land and waste management, energy consumption, quality of buildings, transport, CO2 emissions and air quality. The figures are interpreted from the specific context of each city and combined into a single index. Sponsored by Siemens, the study is conducted by the Economist Intelligence Unit of The Economist.

Out of 30 European capitals, Brussels ranks 9th, ahead of Paris and London, in the European Green City Index* or ranking of sustainable cities.

In particular, Brussels comes joint top with Copenhagen when it comes to public environmental policy.

More information: http://www.siemens.com/entry/cc/en/greencityindex.htm

Green spaces

The Brussels-Capital Region has more than 8,500 ha of green spaces, or more than half its total area (16,138 ha) distributed as follows:

Others 12

Agricultural Private Lands Gardens 7 32

Wasteland 7

Private domains 10

Parks and Woods and Green Spaces Forests 12 20 Source: IBSA

Observatory for Tourism in Brussels Page 55.

Reserves With a view to protecting biodiversity in Brussels, 14 nature reserves (130 ha) and 2 forest reserves (112 ha) have been designated within the Brussels-Capital Region. Within the Brussels Region are three major types of nature reserves:

Nature reserves  The Moeraske  Ganshoren marshes  Jette marshes  Poelbos  Laerbeek wood  Zavelenberg  The reed beds of Parc des Sources  Kinsendael-Kriekenput  Rouge-Cloître nature reserve  Vallon des Enfants Noyés  Vallon du Vuylbeek  Vallon des Trois-Fontaines  Pinnebeek pond  Vogelzangbeek

Archaeological reserves  The archaeological reserve of the Tumuli  The archaeological reserve of ‘Boitsfort-Etang’

Forest reserves  The forest reserve of Rouge-Cloître  The forest reserve of Gripensdelle

Observatory for Tourism in Brussels Page 56.

Persons with reduced mobility

Transport - Metro  34 metro stations are equipped with lifts  Tactile paving slabs along the quays and floor marking systems along with signboards in Braille in all the metro stations.  There are visual and spoken announcements in all the metro trains. Transport - Bus  All bus lines operate with low-floor buses.  Bus lines 12, 21, 48, 71 and 84 are now considered as part of the Accessibus network. Transport - Tram  The new T3000 and T4000 type tramways are all equipped with a fitted-out area inside.  Voice synthesis is also operational on these vehicles.

Transport - Taxis  One hundred Brussels PRM taxis are equipped to carry wheelchairs.

Transport - Trains  For travel in Belgium, SNCB Mobility provides persons with reduced mobility a free assistance service especially designed to simplify train travel from the departure station to the arrival station. This service is available from the first to the last train, 7 days a week, in 131 stations in Belgium.  114 stations are accessible to persons with reduced mobility, with or without a wheelchair.  17 stations collaborate with taxi companies for transport of persons in a wheelchair from a station without assistance to a station offering assistance.

Museums  35 museums are accessible to persons with reduced mobility.

Theatres and venues  20 venues provide facilities for persons with reduced mobility.

Hotel Industry  75 hotels and youth hostels are accessible to persons with reduced mobility.

Source: Brussels for All – AMT Concept

Observatory for Tourism in Brussels Page 57.