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IBM Systems Group IBM ~ p5 520 IBM ~ p5 550 Milan Patel Offering Manager, pSeries Entry Servers v 3.04 IBM Confidential © 2004 IBM Corporation This presentation is intended for the education of IBM and Business Partner sales personnel. It should not be distributed to clients. IBM Systems Group Agenda ❧Learning Objectives ❧Offering Description – p5-520 1.65GHz (2 way) – p5-550 1.65GHz (2-4way) ❧Selling Scenarios ❧Pricing and Positioning – The Value Paks New – Portfolio Positioning – Market Positioning – Retention Positioning ❧Target Sectors and Applications ❧Speeds and Feeds © 2004 IBM Corporation page 2 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Learning Objectives At the conclusion of this material, you should be able to: ❧ Articulate the key messages and value-prop of ~ p5-520, ~ p5-550 ❧ Identify the opportunities and target sectors for the ~ p5-520, ~ p5-550 ❧ Articulate the enhancements and benefits of the ~ p5-520, ~ p5-550 ❧ Explain how Advanced POWER™ virtualization can help to reduce costs and simplify customer environments © 2004 IBM Corporation page 3 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Offerings Overview p5-520 and p5-550 © 2004 IBM Corporation page 4 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group IBM ~ p5 520 What is p5-520? ❧ p5-520 is a 2 way entry server that complements the p5-550 in the entry space ❧ p5-520 delivers - – Outstanding performance – Low Management and Operations costs – Deployment Flexibility and Configurability – (Optional) Advanced POWER virtualization for higher asset utilization – Easy to install, integrate and manage Why p5-520? ❧ A competitive platform to increase IBM presence in the SMB and Distributed applications segment ❧ Grow IBM presence in existing accounts ❧ Gain presence in the Linux entry server segment ❧ The p5-520 will help retain existing pSeries® 615 and 610, and RS/6000® Models 150 and 170 customers © 2004 IBM Corporation page 5 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group p5-520 Enhancements (over p615) !Performance ƒPOWER5™ vs. POWER4+™ "Outstanding performance "Simultaneous Multi-Threading ">200% better P/P (over p615)1 !Enhanced RAS ƒConcurrent firmware updates !Configurability ƒ2 RIO-2 ports "Up to 34 adapters, 8.2TB of storage ƒDynamic LPARs ƒAdvanced POWER virtualization ƒFine grained Micro-Partitioning™ ƒVirtualized I/O resources "Increase flexibility and asset utilization 1. Based on US List Price and IBM relative performance estimates of similarly configured 4way p630 1.45GHz and p5-550 1.65GHz servers © 2004 IBM Corporation page 6 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group IBM ~ p5 550 What is p5-550: ! p5-550 is a 2-4 way entry server to complement the p5-520 on the low end and p5-570 in the mid-range ! p5-550 delivers - " Outstanding performance and price/performance " Deployment Flexibility and Scalability " Improved Manageability " (Optional) Advanced POWER virtualization for higher asset utilization Why p5-550: ! High performance, aggressively priced server to win SMB and LE clients ! Grow IBM presence in existing accounts ! The p5-550 will help retain existing pSeries® 630, 620, 640 and 660, and RS/6000® Model 270 customers © 2004 IBM Corporation page 7 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group p5-550 Enhancements (over p630) !Performance ƒ POWER5™ vs POWER4™, POWER4+™ "Outstanding performance "Simultaneous Multi-Threading ">200% better P/P (over p630)1 !Enhanced RAS ƒ Concurrent firmware updates !Capacity on Demand ƒProcessor CoD ƒProcessor sparing !Configurability ƒ 4 RIO-2 ports "Up to 61 adapters, 15.2TB of internal storage ƒAdvanced POWER virtualization ƒ Fine grained Micro-Partitioning™ ƒ Virtualized I/O resources "Increase flexibility and asset utilization 1. Based on US List Price and IBM relative performance estimates of similarly configured 4way p630 1.45GHz and p5-550 1.65GHz servers © 2004 IBM Corporation page 8 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Selling Scenarios p5-520 and p5-550 © 2004 IBM Corporation page 9 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Six Industry leading benchmarks for p5 Entry Systems ! p5-520 delivers 1.98x the performance of HP rx2600 on SPEC OMPM20011 ! p5-550 delivers 2.6x the performance of HP rx5670 on SPEC SFS 3.01 Jaw-dropping Performance 2 IBM 2/4-way Leadership benchmarks : HP LINPACK HPC " Leadership p5-550 SPEC OMPM2001 " Leadership p5-520 SPEC SFS 3.0 " Leadership SPECfp2000 " Leadership rx5670 rx2600 SPECint_rate2000 " Leadership SPECfp_rate2000 " Leadership Source: www.spec.org HP http://performance.netlib.org/performance/ht IBM ml/PDSreports.html All results are as of 07/13/04 SPEC OMPM2001 SPECsfs IBM SPEC results submitted to SPEC as of 7/13/04. SPEC OMP results must be listed as “estimated” until approved by SPEC. 1. Comparison based on 2 way for p5-520 and 4 way for p-550. 2. Comparison based on 2 & 4 way results © 2004 IBM Corporation page 10 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Scenario: Regional Finance company ! A leasing and financing institute is experiencing a surge in its debt financing, mortgage credit, and leasing business. ! It expects to grow by 20% the following year ! Client needs to ensure that its IT infrastructure does not become the bottleneck. They want to – increase their processing capacity – consolidate their IT infrastructure – improve IT productivity and reduce operational costs ! Current System: 5 Sun 280R @ 1.2GHz servers in two locations. !Client wants to maintain redundancy over 2 sites Capacity Requirements: Capacity Required Estimated OLTP perf.* 13062 Source: * OLTP Relative Performance estimate from IDEAS International as of 07-01-2004. Not intended as a fully definitive or precise server performance measure. Please contact IDEAS International for further details on how this estimate should and should not be used. Estimated OLTP performance estimate copyright IDEAS International Ltd. © 2004 IBM Corporation page 11 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Client Alternatives Capacity Required Estimated OLTP perf.* 13062 Alternatives from IBM, HP and Sun: System Configurations # Nodes HP rx2600 3N- 2 way –1.4GHz 3 Relative Perf.* 16800 HP rp3410 4N- 2 way- 0.8GHz 4 Relative Perf.* 17040 Sun V440 4N- 4 ways – 1.062GHz 4 Relative Perf.* 13628 IBM p5-520 2N- 2 way – 1.65GHz 2 Relative Perf.** 16446 Source: * OLTP Relative Performance estimate from IDEAS International as of 07-01-2004. Not intended as a fully definitive or precise server performance measure. Please contact IDEAS International for further details on how this estimate should and should not be used. Estimated OLTP performance estimate copyright IDEAS International Ltd. ** - IBM rPerf estimate. © 2004 IBM Corporation page 12 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Cost of Acquisition Comparison US List HW$ SW$ Total Prices HP rx2600 $34,398 $8,250 $42,648 HP rp3410 $43,520 $3,040 $46,560 Sun V440 $65,580 $0 $65,580 IBM p5-520 $27,656 $4,240 $31,896 !p5-520 based solution costs less than 50% of the Sun Solution and delivers saving of over $33000 in HW & OS costs1 !p5-520 based solution costs over $10,700 less than HP Solution1 !With the performance of a POWER5 based p5-520, Sun V440 client manages only 2 servers vs. 3 to 4 servers HP rp3410 HP rx2600 competitors IBM p5-520 Total Price # of Nodes !Savings based on the customer requirements for capacity and growth outlined in the customer scenario. HP and Sun pricing data from IDEAS International on 07-01-2004 SW prices are for the OS only Configurations do not include I/O adapters and other miscellaneous features needed to run the software © 2004 IBM Corporation page 13 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group p5-520 and p5-550 Feature - Performance ! Business Value ! Low HW costs (smaller configurations)1 ! Low OS costs (fewer # of processors)2 ! Low Operations costs (fewer # of systems to deploy) ! Low Management costs (fewer # of systems to manage) ! Improved performance of the p5 servers may result in Clients requiring smaller HW configurations, which potentially lower HW costs ! AIX license is priced on a per CPU basis © 2004 IBM Corporation page 14 Template Version 3.04 IBM Systems Group Field Skills & Education IBM Confidential IBM Systems Group Scenario: A Small Retailer (SMB) ! A small retailer is starting to see an increase in its business – expected growth rate ~40% annually ! Client needs a reliable and scalable solution – that can scale with the business – that minimizes upfront costs and – that provides low TCA over the 3 year planning period ! Client has limited IT staff and wants to add no more than 2 servers to the infrastructure. ! Client evaluates system capacity using relative performance from Ideas International data they get from the vendors. Capacity Requirements: Year 1 Year 2 Year 3 Estimated OLTP perf.* 8200 11480 16072 Source: * OLTP Relative Performance estimate from IDEAS International as of 07-01-2004. Not intended as a fully definitive or