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Business Plan and Life Cycle Analysis of a Solar Charging Integrated Parasol for Micro Charging of Hand Held Electronic Devices

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Business Plan and Life Cycle Analysis of a Solar Charging Integrated Parasol for Micro Charging of Hand Held Electronic Devices BUSINESS PLAN AND LIFE CYCLE ANALYSIS OF A SOLAR CHARGING INTEGRATED PARASOL FOR MICRO CHARGING OF HAND HELD ELECTRONIC DEVICES Dimitrios Panagiotakopoulos Thesis to obtain the Master of Science Degree in Energy engineering and Management Supervisor: Dr. Tiago Domingos Examination Committee: President: Dr. Falcao de Campos Supervisor: Dr. Tiago Domingos Member of the Committee: Dr. Carlos Silva October 2014 ii Acknowledgements I would like to thank, initially, my colleague and co-founder of G-RooT Mr. Danish Rehman for his loyalty during this beautiful and sometimes stormy journey. His temper is admirable and unique. More specifically, I would like to thank Mr. Rehman for his contribution in performing the Computational Fluid Dynamics and structural analysis of our first product G-SOLution and his inspiration in writing part of the business plan. Many thanks to Mrs. Elena Bou, KIC Innovation Director, and Dr. Enrique Velo, general coordinator of RenE program, who from the begging appreciated our idea and our passion and did their best to help us overcome all the initial bureaucratic obstacles. My professor Dr. Tiago Domingos for his contribution to this thesis and of course his open-mindedness in understanding the uniqueness of our project compared to a conventional technical thesis. I cannot also forget the personnel of the Business Incubator in Barcelona for their advices and especially Mr. Nacho Gallardo who was assigned to be our business mentor. Last but not least, I would like to thank my family; without them I would not be where I am. “you wish the journey to be long, full of adventure, full of experiences…” Ithaca, J.P. Cavafy iii Abstract In February 2014 my team and I got inducted in the Business Incubator Iberia in Barcelona. Before that, the submission and approval of our business idea had taken place KIC - Innoenergy community welcomed us and a new scheme on internship and thesis implementation had just started. KIC – Innoenergy, a branch organisation of EIT, is an innovation centre related with different forms of energy and sustainability. The main objective of the European Institute of Innovation and Technology is to bridge the gap between the academic world and the market. The mechanism employed is the creation of start-ups through a platform where academic technical and managerial education is engaged with investors and real world solutions. Four years after the creation of the master’s program RenE, we were the first master students who got incubated in order to fulfil their dreams and enhance the bond between technical knowledge and managerial education, which is the slogan of KIC. The aim of the present master’s thesis is to initiate, contribute and accelerate the G-RooT start up. G-RooT is a start-up created by myself and co-founder Danish Rehman in order to integrate photovoltaics into daily life objects, raise awareness about solar energy by engaging opinion leaders and create a world where there is energy available for charging hand held devices where there are areas of products exposed to the sun. G-RooT’s first product is G-SOLution, a solar charging parasol targeting the market of luxury hotels. The present master’s thesis is divided into two sections: section I where the business plan is written according to the regulations and the formal template used by EIT Incubators across the European Union and section II where an initial Life Cycle Analysis of the product has been performed. Section II aims to confirm the concept of green - forming G-SOL, which is interpreted by the author as producing objects that not only do not have carbon footprint but on the contrary saving the carbon footprint of the relevant regular ones. .Therefore, the environmental impacts of G-SOL were examined in terms of sixteen impact categories with main focus to Global Warming Potential. This was achieved by performing an LCA study using the SimaPro software and ILCD 2011 Midpoint impact method. Further, different PV technologies were investigated and a sensitivity analysis was also performed in terms of waste treatment and disposal. The carbon footprint of G-SOL is -128 kg of CO2 – eq., which is equivalent with 13 UK’s households CO2 daily emissions. and our solution cause the most negative effect in the impact categories Mineral, Fossil and Renewable Resource Depletion followed by Ozone Depletion while the least to acidification. Aluminium is the material that contributes the most to the environmental load with 894 kg of CO2-eq followed by the woven cotton fabric with 53.8 and the multi-Si module with 52.6 kg of CO2-eq. Different cases-scenarios’ results vary between -274 kg of CO2 - eq. to 764 kg of CO2 - eq., where negative value means that the product has a net effect of reducing greenhouse gas emissions. iv Contents SECTION I: Business Plan .......................................................................................................................................................................... 1 1 Opportunity Analysis ............................................................................................................................................................... 2 1.1 The Need or Problem Definition .................................................................................................................................... 2 1.2 Need of each Market Segment ......................................................................................................................................... 4 1.3 Evidence of the Need ........................................................................................................................................................... 5 1.4 PESTEL Analysis .................................................................................................................................................................... 7 1.5 Industry Analysis ............................................................................................................................................................... 10 1.6 Market Research and Customer Discovery ............................................................................................................ 20 2 Business Model Definition ................................................................................................................................................... 13 2.1 Business Model Canvas ................................................................................................................................................... 13 2.2 Beachhead market ............................................................................................................................................................. 31 2.3 Micro-segmentation ......................................................................................................................................................... 32 2.4 Market Quantification for Initial Period of Operation ....................................................................................... 33 2.5 Sales forecasting ................................................................................................................................................................. 35 3 Marketing Plan (Product, Price, Place and Promotion) ......................................................................................... 36 3.1 Product ................................................................................................................................................................................... 36 3.2 Price ......................................................................................................................................................................................... 37 3.3 Place ......................................................................................................................................................................................... 37 4 Operations .................................................................................................................................................................................. 40 4.1 Map and process identification ................................................................................................................................... 40 4.2 Product development ...................................................................................................................................................... 40 4.3 Subcontracting Suppliers ............................................................................................................................................... 40 4.4 Location.................................................................................................................................................................................. 41 4.5 Production Capacity ......................................................................................................................................................... 41 4.6 Delivery time to clients and availability .................................................................................................................. 41 4.7 Capital and operating expenses .................................................................................................................................. 42 4.8 Unit costs ..............................................................................................................................................................................
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